WEBVTT

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 Hey, all right. Hey, welcome to Beta. We're trying something new over here at the Church

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 of Digital, and we're experimenting. Yeah, you can run some fun parallels. We're betaing with

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 a show that's called Beta. It'll make sense down the road. Just stick with us. Of course,

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 Ray DeArmes here, digital pastor over at Christ Fellowship Miami. Anytime I'm going to experiment

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 and play around with some new technology or try to do something different, I got to bring Ray along

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 just to kind of make fun of me as we're doing whatever it is that we're doing over here.

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 It's just too easy. There's always some new technology that Jeff is really just trying to

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 tap into. But the great thing about this is that we want to hear from people, right, Jeff? I mean,

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 that's kind of the big thing is we want to build the same community that many people are trying to

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 build with Church Online. We want to hear from our Church Digital community as far as some of the

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 questions that they may have. And we felt that podcast wasn't going to do it. We felt like we

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 had to beta. We had to try something new. Yeah, that's exactly right. You see, with the Church

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 Digital Podcast, which is coming up on our 100th episode, it's phenomenal. It's been an awesome time,

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 but we get so heady, so theoretical, so kind of future oriented in that there's like, we can't even

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 like see practical in the conversation. And so we wanted to kind of do something that was a little

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 more grounded as well. So here's what we're doing. Text your digital, digital church questions to this

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 number here on the screen for the church. Don't you love this? I literally have a phone number for

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 the church. 484-324-8724. Text those questions and we want to answer them. We're going to list them,

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 catalog them, and then do beta episodes here on the channels that you're watching. We're going to put

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 this on YouTube, on Facebook, on Periscope, Twitter, wherever we can land this stuff. And of course,

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 we're going to tie it in to the Church Digital Podcast as well. So write that number down,

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 484-324-8724. Right now, go ahead and spam me. Okay, don't spam me. Well, maybe, yeah, spam me.

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 That's okay. Send me some messages. Send me some questions that you guys are struggling with

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 in context of doing online ministry. And we're going to do short, I promise you,

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 we'll do some sort of shorter conversation here to answer those questions. So, and here we go.

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 Number one, and I'm doing this. Okay, look, we're just starting this. We're calling this episode zero

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 beta double O. We're just starting this thing, right? We don't, we don't know, but here, here's what I do

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 know. Nobody's texted me this question, but I've had this question come to me, I don't know, at least

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 a dozen times here within the past week. How do we do creative digital church services for online at the

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 same time as doing physical services? Like, okay, hey, great. We can do physical pre-COVID. Oh, wait,

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 no, physical shut down entirely. Let's do all digital. Okay. I can pour all those resources. And now

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 hundreds of thousands of churches across America are now trying to wrestle with this idea of,

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 how do we do both at the same time? How does this even, even work? And so, man, Ray, just what do

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 you think of this question? Have you, have you had people ask you this? Yeah. I mean, and, and this is

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 something that we're even trying to wrestle with, right? Because as many of us have learned, if you're

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 trying to recreate the physical experience online, like you're losing, right? You're like, you're not

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 necessarily catering to an audience or you're kind of going after an audience or trying to do things

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 that you're noticing aren't working like they did in person. Pastors, your jokes aren't landing the

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 same way. You're getting word that some of your people aren't singing along with the worship music.

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 And so that's a bit of a struggle. And why is it so different? And why is it so hard? And, and listen,

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 it's, it's almost like live comedy. You know, I'm pretty sure if Jerry Seinfeld were to tell you,

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 yeah, doing things in this COVID environment is different than me packing a club in New York and just

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 kind of catering to the audience that's in the room. And so the reality is, is you legit probably

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 can't do both at the same time, right? Like you kind of have to think through who your primary target

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 audience is, right, Jeff? And think through how you're going to kind of craft some of your content

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 in towards them, right? Yeah. It's, it's really targeting this idea of who you're trying to reach

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 and how are you trying to communicate them? So, and this is, this is really one of the weaknesses

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 of live streaming a physical service, because when you're doing that physical service, you're really

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 communicating, you're, you're preaching, you're, you're really talking in this season to your 99s.

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 Now we do this analogy of the ones in the 99s, you know, the parable of the shepherd that goes after

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 the one lost sheep leaving the other 99 behind. It's, it's kind of that parallel. So within your church

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 service within your buildings, you're not getting people called to Christ coming to a physical

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 building. And if you are, congratulations, those are like the few stories out of the many,

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 because what we're really seeing is, is this 99, the people that are engaged into your church

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 that are really going into the building for that. And, and they need to be ministered to,

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 they need to be discipled. They need some of that communication. But if we're really looking at

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 online as our opportunity to reach ones, I don't know that we're going to get that out of live

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 streaming in our building. Now, throw that aside, this whole idea of, Hey, you know what? I'm going

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 to preach a 40 minute in the building. Well, we already learned in this COVID season, that 40 minute

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 sermon doesn't land online. The, if we're looking at it towards evangelism that the ones aren't giving

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 it to them. Hey, those like five songs that you want to sing online, that's not going to land or

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 excuse me, sing in the building. That's not going to land online like you would want it to. And so we've

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 seen a lot of churches in the season really pared down the experience of what they're broadcasting

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 online. Instead of being that 70, 80, 90 minute service, making it more like a 40, 50, maybe 60

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 minute, but a much smaller experience of it. Yeah. And I'm more curious for a lot of churches as to how

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 they're asking, as opposed to how to take their physical service online, how to take their digital

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 service back into the building. You know, that same experience that you're creating for your digital

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 experience. That was kind of the way that it should have been, you know, uh, you know, everybody talks

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 about our ADD culture. The reality of it is, is that human attention span has always been about 20

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 minutes. I remember watching a message from Erwin McManus about 20 years ago. Now it was about 15

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 years ago. I'd watched him at a saddleback worship conference and he made mention of this as it was

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 legit happening to me. And this was before I had an iPhone in my pocket. He said, some of you

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 aren't even checked into my message right now. He's like, I work the same way. I check in, I'm here

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 for five minutes. I check out for a few minutes. I check back in. And he's talking about this to

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 pastors as he's preaching through this, but he was a hundred percent correct. Many people aren't

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 watching a 40 minute experience, especially with a smartphone device in their hand and listening all

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 the way through every detail of the pastor's message and legit like on pace with them the entire way.

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 Now, is it happening to one or two people? Absolutely. But for the rest of us,

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 we're checking in, we're checking out. And so in order to help avoid that, we kind of have to ask,

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 okay, so we got used to recreating some of our experiences in shorter formats for an online

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 audience who, yeah, they can watch us here, but they're probably also going to go pour some cereal

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 in a bowl, or they're going to go check on the kids to make sure that they're not killing each other

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 or something else along those lines. And so in the same way, we have to figure out how we're going to

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 take those experiences back into a physical environment, because especially for non-believers,

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 I don't think they're going to be on an hour and a half to two hour services anymore.

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 Yeah, it's really interesting. Like even Craig Groeschel with the video teaching and some of

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 the Don, you know, video teaching has worked at multi-site campuses for a decade. Like it was,

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 it was early 2010s when I started video teaching and creating that through churches that I was on

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 staff at. But Groeschel, whenever he would go visit, like he would preach Saturday night,

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 record the message in the can for Life.Church, and then go out. When he would visit other campuses on

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 Sunday that was getting the video teaching message, he would never actually stand on stage and preach

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 in the physical space. He would sit on the front row and then they would play the video teaching

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 message of him preaching. Yeah. Okay. Maybe it's awkward to see yourself preach, but it's this really

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 fascinating thing that comes out of it where he didn't want to preach live because he didn't want

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 to devalue the video teaching that was happening. And so he felt if he preached live, that meant that live

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 preaching was better than video. And he didn't want to do that because video was the thing that was

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 solidifying all of the Life.Church campuses together. And so in this season, I wonder if

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 there's not a lesson here to take away that maybe doing that pre-recorded message, maybe it's even

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 that, that 20 minute message using it, not just in the digital space, but also in physical space as

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 well. Man, that really simplifies a lot of the scariness, a lot of the monster that is creating

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 the second service because you're double using the content in physical space as well as digital.

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 Because where we're going here is this idea of creating the second thing can often be a beast

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 unto itself because we're putting all this work, all this effort, all this energy into creating this.

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 And this is where churches were before we went back into the building in the middle of COVID,

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 mid COVID, because they were creating this monster of a thing. And it was done with excellence. It was

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 done with perfection. It was a thing to be proud of, but it utilized all the resources that were in the

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 physical building to get there. And now, oh my gosh, you want me to do both? How am I supposed,

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 I need to communicate something different to the online buildings and to the physical, but I do it,

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 but I can't do both with excellence. And by doing both, I don't know what to do. I need to double my

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 teams. I need to double my staff. Write me a bigger check. And in this COVID season, bigger checks just

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 don't seem to be coming. Yeah. This kind of goes back to, and if you listen to the pod, you've heard

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 me talk about this TED Talk before, and you've probably even seen it yourself. The three things that

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 you can only have two out of three, good, fast, or cheap, right? Good, fast, or cheap. You can have two

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 out of three. You can't have three out of three. And so part of the question that I think a lot of

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 us are asking, and maybe a lot more of your teams are probably like knocking on your lead pastor's

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 door, like, hey, during COVID, you were farther out with your message. Like you were ready to record

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 on Thursday. Can we get back to that? And he's thinking to himself, no, man, now I've got those

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 extra three days to kind of work with and play with and toy around and tinker with stuff. And that's

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 where some of the challenge can be in terms of the difference between pre-recorded and wanting to go back

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 back to live in the room is just the thought process of when are we going to push that content

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 out, right, Jeff? Because that kind of puts you at a timetable. And then that timetable also

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 determines your budget. Because if you're going to do last minute edits, if you're going to do last

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 minute shots or reshoots or whatever else, that's when things get complicated and get very expensive,

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 as opposed to when you're thinking further in advance and thinking a little bit further out and

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 working with your teams a lot more within their allotted hours. You avoid burnout. You avoid so many

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 different things. And it allows the rest of your ministry team to make sure that they're ministering

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 to the congregation, which is huge. You mentioned Craig Groeschel earlier. Craig got to the point

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 where pre-COVID he was recording on Thursdays the message. He wouldn't even preach on Saturday nights.

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 And so then he would show up at all locations just there to shake hands, kiss babies, and pray for

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 people, which is where he determined his greatest value was on a Sunday morning. And for some of us,

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 we think, man, our greatest value is just the content we put out. But even Craig will tell you,

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 hey, it's got to be content married with community. And that's where church comes into play.

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 Yeah. And really, it's funny, the Thursday night with the Groeschel, it kind of leads me into where

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 I wanted to go next with this thing. I almost think that the Thursday night service being for the

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 online recording, that capture service for online, I think that's the Gitmo solution. I didn't realize

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 this was going to become the Craig Groeschel hour, but wasn't it Groeschel who used the Gitmo

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 out of Global Leadership Summit this year, 2020. And yeah, 2020 was this year. And so like this idea

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 of Gitmo is phenomenal where, and listen, I like, we've talked about this on the podcast where we've got

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 Crossroads in Cincinnati, uber creative services. This church has got tons of resources. I'm literally

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 watching the lead pastor, Brian Tome, preach a sermon while wakeboarding.

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 I just, if there was a proverbial shark tank in the lake, he would have jumped it. Like this is

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 unbelievable. He's literally preaching while wakeboarding. Now let's face it. And this,

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 unfortunately there's a standard, like remember comparison is the thief of joy. We talked about

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 that in this COVID season. And it's like, oh, I'm a church of a thousand. I got to compete with this.

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 I got to, I got to figure out, Hey, can you preach a sermon while actually jumping a shark tank on the

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 wakeboard? Don't do that. And so here's kind of the tension of it, where we bring this Gitmo back

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 into it. And so early on, what you're talking about with Life.Church, where they would capture

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 the service Thursday night. Now they would change the language. The host would be able to say what

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 the host needed to say for online. The teacher was able to drill into those cameras and look at it

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 and communicate the type of message needed online. Worship was maybe a simpler set, a smaller set.

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 It was more appropriate for the online environment, but we're doing this digitally exclusively for the

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 digital audience. And I personally think this is a great way to utilize the resources that your

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 venue, that your church has and find ways to make it effective for your church.

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 Yeah. And then the last thing that they utilize as part of that was recycled worship. And some of you

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 aren't going to like that tag on of recycled, but they would pre-record the worship. And then they would

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 cut like some of the songs and like mix and match them throughout in terms of their online services.

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 Now I understand, oh man, we want everything to be fresh week to week. Okay. But listen,

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 your online audience isn't really going to engage as much in song. That's not the experience that

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 they're receiving at home. They're not having the lights hit their face. They're not there with the

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 stuff happening on stage. That's not something that they're experiencing in real time as much. And so

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 if you actually went a little bit lighter on worship and like one or two songs that were pre-recorded,

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 like, let's say that you just did one day recording with your worship team, you recorded

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 10 songs and then you just had them out. I mean, think about this. You can either have your best

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 musicians all in one day. They're shooting, getting the best of the best of everything.

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 And this way your digital audience gets something amazing. And then for the rest of your teams that

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 have to put these online stuff together, they're not looking to get everything week to week.

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 It helps them facilitate and it helps them build a system so that they can get great content out

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 there so that they can spend the rest of their time ministering to people, which is what it's

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 supposed to be. And so, you know, if we get caught up and like Jeff, you nailed it on the head,

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 comparisons to the thief of joy. Yeah. So that means that we can't pivot week to week to be like

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 North point this week and be like a life church next week. No, let's be who we are.

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 Let's set a plan and then we can tweak along the way. Yeah. So good. And even just to close up this

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 vein here, do not burn out on the one hour on Sunday. Do not pour every ounce of resources you

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 and your organization have in order to create this duality of the church service. There's more to

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 church than the one hour on Sunday. There's, there's a larger purpose of what your church's

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 resources need to do to not just create a follower of Christ, but a disciple maker. And as much as

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 we, the church are used to creating these awesome physical and digital experiences, that's really

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 just the beginning of the life of the church. And so don't spend all the resources creating those

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 experiences that you're not doing intentional steps and having some of those resources to create the

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 disciple makers that the Bible calls us to do. Yeah. You know, hitting the brakes and having

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 everybody take a break from Sunday morning is scary, right? Because we don't know what we're kind of

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 coming back into as our, as we're looking to reopen church services. And even as those who have reopened

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 are kind of already reporting, Hey, listen, it's not like we're seeing an extreme rush for people to

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 kind of come back on Sunday. Some are fearful because of the virus and others have just been

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 out of routine for so long that, you know, they're like, man, we found a new routine. We found a new

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 thing. And so we're just kind of going to stick with it. But it does remind us that this entire time,

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 this isn't new, this isn't because of COVID. The 167 hours during the week that you hear a lot of

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 people in this kind of world reference, that matters a ton more than just what happens on Sunday

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 morning. I mean, if you're, if you're in youth ministry and if you're in kids ministry, you know

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 this because parents often will just drop off their kids saying, Hey, change them, change them, make

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 them better. And you're sitting there thinking to yourself, Hey, listen, within three months, this

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 kid's life will probably turn around, but you can make a bigger impact around that dinner table at

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 home than I ever can through a message a week and a few worship songs in a game. And that's a hundred

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 percent correct. And in the same way with online church or just with church in general, right?

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 We're supposed to be raising up believers. We're supposed to be making devoted followers of Jesus.

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 And that doesn't just happen on an hour on Sunday. Now worshiping Jesus, super important.

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 Coming together as the body of believers here for it. It's, it's, it's not physical. It's not digital.

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 It's, it's not weekend. It's create that disciple maker. And if that is first and foremost,

00:17:22.520 --> 00:17:28.160
 then everything else is just a tool to get us to that point. So very, very well said, right? Hey,

00:17:28.160 --> 00:17:33.180
 listen, so, so we're going to wrap here with this. This, this was golden. We want to do this weekly

00:17:33.180 --> 00:17:38.720
 and what's the next episode going to be? I have no idea because I haven't gotten your questions yet.

00:17:38.720 --> 00:17:43.800
 So here's what we're asking. Text these questions right now. Your questions. What are you struggling

00:17:43.800 --> 00:17:49.440
 with? What's the next step? Where are you lost? What do you have no idea on? Um, what are you thinking

00:17:49.440 --> 00:17:54.540
 about? Whatever it is texted to me over here at four, eight, four, three, two, four, eight,

00:17:54.600 --> 00:17:59.720
 seven, two, four. The number is literally for the church and send me your questions. Well, maybe we'll

00:17:59.720 --> 00:18:03.860
 talk about it next week and you'll be able to, maybe we mentioned your name. Maybe we would, I don't know.

00:18:03.900 --> 00:18:09.300
 We'll figure it out, but send us your questions and give us something to do. By the way, you can access

00:18:09.300 --> 00:18:16.060
 this beta and a bunch of other free resources over at the church that digital. So if you're not at the

00:18:16.060 --> 00:18:20.360
 church that digital, you've not checked out our other podcasts and what we're doing, all that.

00:18:20.920 --> 00:18:26.000
 What up, bro? Come on. Like, like show some love. We're freaking a hundred episode coming up here in a

00:18:26.000 --> 00:18:29.720
 couple of weeks. What do you mean? You haven't, you haven't like watched it. Come on, jump, jump on this

00:18:29.720 --> 00:18:39.500
 thing. And you can do that over at the church.digital slash podcast. So, Hey, Ray, man, thanks for jumping

00:18:39.500 --> 00:18:44.140
 on this. Looking forward to doing the next one for Ray. I'm Jeff with the church digital. Thanks for

00:18:44.140 --> 00:18:47.500
 being here. We'll see you in the next time here on beta. Have a good day.

