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 Hey, here with the Beta Show, we answer your questions.

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 Digital Church, if you've got questions in context of doing digital ministry or church ministry,

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 feel free to text us those questions at 484-324-8724.

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 If you literally speak telephone alphabet, that is for the church.

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 Text us those questions.

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 Here with episode five here, we're going to talk about small steps towards effective digital strategy.

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 Small steps towards effective digital strategy.

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 Here's the question.

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 Text it in from one of you, one of the digital pastors, volunteers, whoever is out there.

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 Are there practical, small improvements that will help move our digital church strategy forward?

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 Heartfelt text.

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 There was more that was involved there, talking about operating at a minimal level,

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 heart of innovation coming from kind of a minimalistic approach.

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 So love this.

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 Are there practical, small improvements that will help move our church forward in the digital strategy?

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 So when I have these conversations, and I have them all the time, by the way,

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 if you're struggling with this, you're asking yourself this question, you are by far not alone.

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 There's tens of thousands of churches right now that are asking the same question.

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 But for me, it really comes down to kind of these three things.

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 These are popular questions that Ray and I get.

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 We'll talk about it here in a little bit.

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 Popular church questions that we get often asked about this idea of digital ministry.

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 Is it authentic?

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 Can we afford it?

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 And really, are we called to it?

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 Is it authentic?

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 Can we afford it?

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 And are we called to it?

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 Ray, just coming as we're walking into this, what are you thinking here about these three questions?

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 You know, the big thing that everybody starts with, for some reason, is number two.

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 Can we afford it?

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 And that's always an interesting thing because tech trends to go cheaper.

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 It doesn't typically get more expensive.

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 Like it becomes more and more adapted to the user.

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 And it goes lower and lower and lower.

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 So for instance, you know, once upon a time, Jeff and I were like the first people to get an iPhone.

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 And then a couple of years later, our parents were knocking on our doors like, hey, tell me about this iPhone thing.

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 Like they didn't want to be the early adopters, but then it got cheaper.

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 They had those two-year contracts, you know, $200 iPhone.

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 And they were like, man, let's get this phone, you know?

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 And so tech tends to trend cheaper.

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 So the can we afford it question, it really just depends on the first question.

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 And really the last question, which is, is it authentic to who you are?

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 And are we as a church called to do it?

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 Like you're not called to reinvent the internet.

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 You're not even called to reinvent church online platform.

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 You're not called to reinvent a new app service.

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 There's so many different things out there.

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 Why not leverage the materials that are there, but only if it's truly who you are.

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 Be authentic to what it is that God's calling you to be.

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 Love it.

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 Love every second of that.

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 So remember, we're trying to figure out small practical steps to help in digital strategy.

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 And really, I think it comes down to starting with just answering this question of, is it authentic?

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 Remember here, like, we're not celebrating these big, massive numbers of reach.

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 The numbers that you get, it's very easy to get lost in that.

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 But beyond even just that reach with these massive numbers, start to discover the names.

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 Who are the people that are watching?

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 And then move beyond just the names of the people that you're meeting.

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 Tell me their story.

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 Who are they?

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 What are they looking for?

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 What are they spiritually struggling with?

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 You see, the power of digital strategy is not really in this idea of reaching thousands and thousands of people.

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 It really comes down to the power and the influence that we have over individuals.

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 By the way, that's biblical.

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 Like, I don't want to get into it.

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 Open up your Bible.

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 Read John 6.

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 Try to figure out how Jesus was not about reaching the masses, but instead engaged and got down to that individual level.

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 Go on the Church Digital.

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 There's a blog or two about that.

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 But definitely the heart here is being authentic with people and through those relationships doing that ministry.

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 And that's something, honestly, a lot of churches are missing today digitally.

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 So true.

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 And be authentic to who you are.

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 You know, we don't expect anybody to turn into a different church.

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 One of the things that I appreciate about the church that I've been involved with is that we're not trying to be some other church online.

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 Even though there's lots of other churches that we're learning from, we have to ask ourselves, well, is this really authentic to who we are?

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 Our pastors shouldn't dress the part to look like another pastor or, you know, we shouldn't change our music or even our presentation just because it's really a question of, does this reflect Christ Fellowship online?

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 Does this reflect our community, but also in a digital space?

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 That's very important.

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 Yeah.

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 And that really comes to the heart.

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 We're going to get into that with number three for, are we called to this?

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 Does it really mirror who we are as a church in our strategy?

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 There's a big part of that.

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 And how do you even change churches?

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 How do you change that strategy?

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 How do you talk to leadership about that?

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 For me, the churches that I've worked with and that I've done digital strategy with, honestly, the next question they ask, even before they get to our recalled to it, it's weird.

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 Maybe the second question really should be, can we afford this?

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 Like, okay, hey, you know, Jeff, you want to write a check here.

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 Actually, I had a leader, somebody on leadership tell me once, Jeff, you're really good at spending other people's money.

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 And there is a, there is part of that with digital, right?

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 Because you, you have this vision and you want to do things to reach people online.

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 But really kind of the first question to ask here with, can we afford it, is if it's, if it's technology, chances, if the heart of this, and I want to unpack this.

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 If the heart of what we're doing is, is about technology, then we're probably not going to be able, ultimately, the church is probably not going to be able to afford this today.

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 But if we make it about the relationship component, well, shoot, Facebook's free.

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 It's easy when you don't make it about the bells and whistles, but when you make it about the relationships that we're making, right?

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 Ray, what's resonating with you off of that?

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 Well, absolutely.

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 You know, Facebook is free.

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 YouTube is free.

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 There's so many different platforms that are out there that are free that your services can exist on.

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 But really, bigger than that, not just that your services can exist on, but the goal is to connect with people, right?

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 Like what Jeff was alluding to earlier, your goal is to connect with people.

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 It's not just to broadcast to the masses.

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 And yes, it is difficult.

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 Yes, it is hard.

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 Yes.

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 Many people online prefer anonymity, and it's very difficult to get them to take that next step.

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 However, that is the goal.

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 Just like as a guy who led a physical campus, yes, we wanted people to move from the back row and just being, you know, a back row Baptist and not being known.

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 By the church, we wanted to move them into a small group so that they were known.

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 Was that hard?

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 Yes.

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 Did it take time?

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 Yes.

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 And so you have to make sure and understand that you are on these platforms for the purpose of reaching people.

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 They are free platforms.

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 And so leverage them, not for the sake of just growing a broadcast, but for the sake of reaching people.

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 This is also why, and Jeff and I were talking about this earlier, Christians shouldn't be so concerned with living in echo chambers right now in terms of digital platforms, right?

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 And Jeff, that's kind of popular right now, right?

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 In terms of, man, I'm only going to surround myself with other people who are like me, who think like me online, right?

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 Yeah.

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 I mean, we're in this weird season of life, 2020, where we're isolated and we're surrounded at the same time, where social media just tends to wear on you.

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 And there's so much conflict and pain in there.

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 And it's very easy.

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 I've had friends that are very strong in social media that's like, hey, I'm hanging it up.

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 I'm taking a month off.

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 I'm ignoring this.

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 And sometimes getting that margin is healthy.

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 I'll be honest.

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 On Twitter, I have filters in place that block out a lot of topics that, honestly, I just don't want to get sucked into.

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 And probably there's nothing wrong with that.

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 But more to the place of, hey, let's utilize.

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 Remember that these tools are tools not just to communicate, to drive people to a location as a church.

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 These are tools to engage with people in digital community, to meet people, to dialogue with people, whether they're circles of influence of people that you already know or people that you've never met before that you're going to meet through talking about these topics.

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 There's an opportunity for us to really look at this as a digital missionary.

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 We're not just promoting physical events.

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 The kind of culture, this event-based evangelism, I believe we're kind of moving away from that model, but really it's more driven towards using social media as a tool to engage with people, to dialogue with people, to meet people, build relationships in digital community.

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 And this is a philosophical shift that if we can figure this out within the church, this is a very cost-effective way to by far extend the circle of influence that any church or even any individual would have for the purpose of disciple-making.

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 So, Ray, what are you thinking off of that?

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 And every opportunity is an opportunity to engage an individual.

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 So, even if somebody leaves a negative comment on your video or if somebody's there attempting to troll or whatever else, believe it or not, we've actually flipped a lot of those conversations.

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 We've taken people leaving negative reviews on us on Google or Yelp and leveraged them into gospel conversations and actually invited the person back to church and leveraged that as a way to restore a relationship.

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 So, every digital avenue is an opportunity to connect with somebody and to bring them the gospel.

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 We can't be afraid of those things.

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 And so, don't be afraid of like, quote-unquote, hey, we're going to shut out the haters.

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 No.

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 Instead, why not engage the community at large?

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 Those are the people that God is calling you to reach.

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 And, hey, I've been taking my small group through Acts.

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 The same Paul that got tossed in jail for preaching the gospel would witness to the jailer that was keeping him there.

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 So, if he can do that with a jailer, surely you and I can do that with a troll on the internet.

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 Yeah.

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 Honestly, once again, if you go on the church.digital and search for this within the blogs, there are two conversations.

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 There are two people right now that I think are doing this phenomenally.

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 And so, Patrick Holden up at Nouveau Church.

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 I'll tag you in the video.

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 Patrick is so good at this because what he's doing is, even, he's planning a church in Ohio.

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 He was in Michigan.

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 He was in another state.

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 And he would go into Facebook groups, into groups that were planted in Ohio, where he wanted to plant his church.

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 And he'd just start meeting with people within the Facebook group, dialoguing with them through the Facebook group.

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 And the people that he liked, you know, start having a conversation with them on Facebook Messenger.

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 I'll put the links in the chat for this, but we did a podcast with him.

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 Phenomenal conversation.

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 Absolutely.

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 And it all centered around this dude just relationally meeting and connecting with people digitally.

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 And through those, he's building his core team to the point that he's got 50-plus people that are now part of the core team of his church before he even physically moved into the city that he was wanting to plant his church in.

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 Yeah.

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 And ultimately, Patrick's a great example of how, number two, it's really a question of how you're willing to invest there because Patrick's church hasn't launched a physical location yet.

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 If you were to ask him what their budget looks like, it's probably not what you would expect in terms of a massive amount because they're a church plant.

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 They can't do those kinds of things, but he's leveraging every resource that he has, even though it may be little, but he's doing it with excellence.

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 And he's doing it for the sake of engaging people in the digital community.

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 That is so true.

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 Yeah.

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 And talk about budgets.

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 Tyler Sansom over at First Capital Christian.

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 Oh, man, that's not a shot.

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 But Tyler Sansom, with what he's doing through his church anywhere, budgets don't exist.

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 It's a very blue-collar church.

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 And as a result of it, Tyler's probably one of the best in the country at this point of realizing, hey, it's not about the technology.

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 It's about the individuals.

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 It's about the relationships.

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 And he's got this disciple-making vehicle where he's creating these disciple-makers and unleashing them in physical and digital space.

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 It's like Tyler's literally, as him, as an individual, he's engaging with people by playing Hamilton show tunes on YouTube.

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 And through that process, building relationships with people around the world, funneling them into a digital church.

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 And he's encouraging others to utilize social media in the same way.

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 Once again, this doesn't have to be free, or this doesn't have to cost money.

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 You can do this stuff free.

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 It's time.

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 And if you're not full-time, if you're part-time, if you're a volunteer, however it scales out, there are ways to do this stuff at a very minimal cost.

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 It just comes down to you investing in the lives of others.

00:13:11.960 --> 00:13:12.940
 Well, you nailed it right there, Jeff.

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 Before we get to the third question, this is one of my favorite TED Talks that many of you are familiar with is good, fast, and cheap.

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 You can have two out of three.

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 You can't have all three.

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 So if you're going to have good and cheap, guess what?

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 It can't be fast.

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 You have to make sure and plan it out.

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 And something that I'm not very good at, in fact, one of my leaders, Ben Stapley, kind of took us through this creative kind of exercise to find out what kind of innovator we are.

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 And I can be a bit reckless.

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 Sometimes I like things rushed, and I want to rush towards innovation.

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 Guess what?

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 If you want it to be less expensive, and if you want it to be quality, but you don't got the money, then that means that you have to make sure it can take time, and you have to emphasize on making sure that you're doing things well.

00:13:53.620 --> 00:13:53.980
 Yep.

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 Love me some Ben Stapley.

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 He's right.

00:13:56.720 --> 00:13:57.960
 Yeah, well, maybe you're a little reckless.

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 If you're a little reckless, I'm a train wreck waiting to happen.

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 I just want to call that out.

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 That's so good.

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 Number three here, are we called to do this?

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 This really is the question that I hear from a lot of churches, and the third large question.

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 Are we called to do this thing?

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 And so in the experiences that I had, we actually had Eric Geiger on the podcast maybe a year ago, and I asked him this question like, hey, you're a lead pastor.

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 You have an opinion.

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 How do I change your opinion?

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 And Eric's response back was, as lead pastor of Mariner's Church out in California, one of the questions he asked back is, are there other people that feel the way that you do?

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 Are there people that want to serve, that have a passion about serving in this area, and my decision is preventing them from fulfilling what God's called them to do?

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 So the question that I would ask for a lot of staff that are wanting to explore more of this digital space is, are there volunteers that want to get into that area, or that want to grow, that want to explore it, that maybe leadership needs to understand, hey, there's an opportunity to do something different, and maybe we should shift here.

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 So are there lay people passionate about serving and helping?

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 By the way, get some of them to cast vision as well.

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 Have some of those conversations.

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 Start to build this thing up organically.

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 That's the beauty of this relational thing.

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 You don't need a bunch of system resources.

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 It can all be done organically with just a little bit of time and influence that you probably already have.

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 That's right.

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 The other thing is, and I want to reference, you guys should check out Craig Groeschel's Leadership Podcast, the episode that just came out this week.

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 It's about leading up.

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 Let me encourage you, because Craig talked about this from the perspective of when he was an understaff at a church.

00:15:45.920 --> 00:15:48.280
 You have to, number one, honor your leaders.

00:15:48.600 --> 00:15:49.760
 You have to honor your leaders.

00:15:49.900 --> 00:15:53.160
 If they're not ready to go in a particular direction, don't shove them into it.

00:15:53.600 --> 00:16:00.140
 Number two, you have to make sure that whatever it is that you're looking to do digitally plays into the mission and the vision of the church.

00:16:00.280 --> 00:16:01.860
 This goes back to the number one question.

00:16:02.280 --> 00:16:03.560
 Don't be inauthentic.

00:16:03.960 --> 00:16:05.560
 It all has to come together.

00:16:05.860 --> 00:16:14.640
 Your leadership and you need to be so aligned in terms of how online and how your physical are relating, which is why we talk about physical so much.

00:16:14.840 --> 00:16:17.100
 It should be the same mission, the same vision.

00:16:17.620 --> 00:16:27.580
 And just like we've referenced this a whole bunch, Jeff, Kerry, Newhoff has said, nobody should out-local the local church before you're thinking about, man, but we're going to reach the masses around the world with online.

00:16:28.320 --> 00:16:29.120
 That's wonderful.

00:16:29.700 --> 00:16:30.620
 What about your community?

00:16:31.100 --> 00:16:38.300
 So in my case, the question, hey, man, we got connection cards coming in from Africa and from this place, and that's cool, but what about Miami-Dade County?

00:16:39.060 --> 00:16:42.800
 Because if we didn't reach Miami-Dade this week, it's wrong we missed.

00:16:43.320 --> 00:16:52.100
 And so that's something that we have to be concerned about, and that's something that leadership needs to hear because all they're thinking of is dollar signs many times.

00:16:52.520 --> 00:17:06.720
 And sometimes if you're an innovator like myself, sometimes all you're talking about is, man, apps and this and this, and you're just thinking of building the future, but you've got to talk about how it all fits into the mission and vision of reaching your community, because that's what your pastors and leaders are thinking of, too.

00:17:07.860 --> 00:17:23.280
 By the way, a digital disciple-making process, one that operates physically and digitally towards creating a disciple-maker, is an incredible way to reach and influence a hyper-local area like your town or like your city.

00:17:24.040 --> 00:17:27.760
 Nobody has time for disciple-making, nobody has time for these things.

00:17:28.160 --> 00:17:36.340
 Do it online, make it more convenient for them to go through those processes to have that understanding and allow them to grow spiritually.

00:17:36.600 --> 00:17:40.880
 So phenomenal opportunity experience, regardless of where you are.

00:17:41.240 --> 00:17:47.880
 To be relational, it doesn't cost money, it takes time, and work with who you have.

00:17:48.540 --> 00:17:51.780
 Don't brag about the hundreds of people that are watching a service.

00:17:52.220 --> 00:18:10.520
 Celebrate the individuals that you're building relationships through the front door of the service and really, really start to change the way your church is operating by celebrating all the wins that you're getting through these relational approach that you're taking through online.

00:18:10.520 --> 00:18:13.840
 So, hey, Ray, quickly, as we're wrapping up here, any closing thoughts?

00:18:14.760 --> 00:18:18.280
 No, just go reach your community, but do it together with your team.

00:18:18.700 --> 00:18:20.120
 Don't just go rogue.

00:18:20.400 --> 00:18:21.760
 That's not the win either, right?

00:18:22.220 --> 00:18:25.300
 Talk to your pastors, talk to your leadership, become aligned.

00:18:25.840 --> 00:18:34.980
 First, go listen to that Craig Rochelle episode that I told you about and learn how to lead up as you go through this, and then you can start to think through, okay, so maybe it's not about the big budgets.

00:18:35.160 --> 00:18:42.760
 Maybe we don't need to start a completely online campus next year, but how can we be authentic to who we are and at the same time reach people online?

00:18:43.060 --> 00:18:43.520
 Go for it.

00:18:44.120 --> 00:18:46.120
 Yeah, we really don't script these things.

00:18:46.200 --> 00:18:47.380
 I just want to say for the record.

00:18:47.460 --> 00:18:54.260
 So we hit two or three resources today that we'll put, I'll go back and I'll put them into the comment sections and everywhere.

00:18:54.720 --> 00:18:55.620
 Just so you guys have them.

00:18:55.660 --> 00:18:57.700
 The two podcasts and we'll hit this Groeschelle thing.

00:18:58.100 --> 00:18:59.440
 So you'll find it in there soon.

00:18:59.680 --> 00:19:00.680
 Awesome resources.

00:19:00.820 --> 00:19:04.160
 Hey, Ray, as always, it's great to hang out with you.

00:19:04.540 --> 00:19:06.440
 Hey, church, beta in this stuff.

00:19:06.580 --> 00:19:07.520
 Experiment with it.

00:19:07.600 --> 00:19:09.960
 You know, even here talking about being relational.

00:19:10.500 --> 00:19:18.140
 It's maybe take a couple people and give them the opportunity to explore, to experiment, to build relationships.

00:19:18.940 --> 00:19:21.780
 Give them some leeway just to do it.

00:19:21.860 --> 00:19:22.540
 See what happens.

00:19:23.100 --> 00:19:25.620
 Staff person, if you're like, Jeff, I don't have time.

00:19:26.440 --> 00:19:27.380
 Two hours a week?

00:19:27.620 --> 00:19:28.480
 Three hours a week?

00:19:28.920 --> 00:19:29.980
 Figure something else out.

00:19:30.040 --> 00:19:34.520
 Start to give some of your other responsibilities to volunteer so you can go in a different direction.

00:19:34.520 --> 00:19:40.540
 There's opportunities to explore at a much higher level here to do something different.

00:19:40.940 --> 00:19:43.760
 So I have been called three times in this broadcast.

00:19:43.940 --> 00:19:46.160
 Somebody is desperately trying to get in touch with me.

00:19:46.420 --> 00:19:49.680
 So we're going to wrap right here and I'm going to figure out who's been blowing up my phone.

00:19:50.280 --> 00:19:53.180
 For Ray, this is Jeff at the Church Digital and Stadia Church Planning.

00:19:53.300 --> 00:19:56.160
 It's awesome hanging out with you here with you on beta.

00:19:56.360 --> 00:19:57.940
 And we'll see you next time here at the show.

