WEBVTT 00:00:00.000 --> 00:00:09.940 Hey, we're going to get you to that podcast in one second, but before we get there, I, Jeff Reed, the Church Digital, Stadia Church Planning, I wanted to have a conversation with you, churches that are out there. 00:00:10.240 --> 00:00:23.360 One of the greatest things I arguably think that I've done in my life, other than married and kids, okay, that aside, one of the greatest ministry things I've ever done is this idea of the fidgetal learning communities that we are offering through Stadia Church Planning. 00:00:23.360 --> 00:00:31.780 We want to help you, we want to help your church learn to thrive, grow, and multiply fidgetally, physically, as well as digitally. 00:00:32.100 --> 00:00:38.320 We've seen about 200 churches go through this already, and it's been a phenomenal result of it. 00:00:38.380 --> 00:00:40.620 Culture is changing within these churches. 00:00:40.760 --> 00:00:42.640 They're understanding what it is to thrive. 00:00:43.140 --> 00:00:52.500 They're understanding how to grow people, how to grow their church, even in the midst of this COVID, not COVID, wherever we are in the season. 00:00:52.500 --> 00:00:58.460 And they're even starting to understand what it means to multiply in fidgetal space. 00:00:58.620 --> 00:01:01.880 There's no secret sauce to doing a digital strategy. 00:01:02.020 --> 00:01:04.940 There's no secret sauce to doing a fidgetal strategy. 00:01:05.080 --> 00:01:09.960 There's no secret sauce to making your church thrive, grow, and multiply. 00:01:10.140 --> 00:01:10.760 It takes work. 00:01:10.820 --> 00:01:11.660 I'm not going to lie. 00:01:12.140 --> 00:01:16.680 But through the framework, through the questions, through the learning communities, we connect you with churches. 00:01:16.680 --> 00:01:17.940 We give you some content. 00:01:17.940 --> 00:01:31.740 We coach you along the way to help you make the decisions that you need to make so that your church's strategy can thrive, grow, and multiply your church along the way. 00:01:31.940 --> 00:01:34.080 This is a great opportunity for your church. 00:01:34.180 --> 00:01:35.500 We would love to have you be a part of it. 00:01:35.500 --> 00:01:40.920 For more information, check out StadiaChurchPlanning.org slash fidgetal. 00:01:41.620 --> 00:01:44.280 StadiaChurchPlanning.org slash fidgetal. 00:01:44.340 --> 00:01:47.840 P-H-Y-G-I-T-A-L. 00:01:48.140 --> 00:01:48.500 All right. 00:01:48.600 --> 00:01:49.320 Hey, that's it. 00:01:49.420 --> 00:01:51.240 We're going to get you back to that episode right now. 00:01:52.000 --> 00:01:54.640 Hey, welcome to The Beta Show, episode 14. 00:01:55.240 --> 00:01:58.400 I'm Jeff with The Church Digital Podcast and Stadia Church Planning. 00:01:58.580 --> 00:02:00.700 It's a pleasure to have you all join us today. 00:02:00.780 --> 00:02:02.220 We normally do The Beta Show live. 00:02:02.680 --> 00:02:06.020 I want to openly say up front, we're not recording this live. 00:02:06.080 --> 00:02:06.860 This is SimLive. 00:02:06.960 --> 00:02:09.000 We are faking out the internet. 00:02:09.500 --> 00:02:11.940 I'm recording this a week earlier due to some scheduling conflicts. 00:02:12.400 --> 00:02:17.500 Sorry we're not able to jump, but looking forward to engaging and talking with you guys in the chat and other places as well. 00:02:17.500 --> 00:02:18.840 So still, engage in the chat. 00:02:18.900 --> 00:02:19.560 Give us those comments. 00:02:19.680 --> 00:02:21.960 Let us know how you're thinking with this. 00:02:22.020 --> 00:02:27.080 We've got a great topic squared away today here with episode 14, Marketing Easter. 00:02:27.300 --> 00:02:32.000 It is 46, 45, 44 days away until Easter. 00:02:32.220 --> 00:02:36.680 And if you're not rolling in that Easter plan, well, you need to start rolling in that Easter plan. 00:02:36.760 --> 00:02:44.700 And so we've got a great show here today talking about some practical tips, some application points for how you can start marketing Easter. 00:02:44.700 --> 00:02:47.560 But before we get there, hey, I want to clue you in on a couple of things. 00:02:47.600 --> 00:02:51.820 Here with The Beta Show, we really answer your online ministry questions. 00:02:51.900 --> 00:02:54.460 Yes, Marketing Easter is an online ministry question. 00:02:54.540 --> 00:02:55.140 Just roll with it. 00:02:55.700 --> 00:02:59.720 Text in future questions, 484-324-8724. 00:02:59.860 --> 00:03:08.820 You've got a question on online ministry, something your ministry is stuck in, a lid, a ceiling, a problem, an issue, something you need help kind of resolving. 00:03:09.240 --> 00:03:11.280 We here at the Church Digital want to help you with this. 00:03:11.300 --> 00:03:12.840 This is literally my cell phone, by the way. 00:03:13.180 --> 00:03:14.540 So you can call me right now. 00:03:14.540 --> 00:03:20.600 It's not going to ring because like I said, this is SimLive, but you can get me at 484-324-8724. 00:03:20.860 --> 00:03:22.680 And I also want to give you a tip on this. 00:03:22.760 --> 00:03:28.940 Our Stadia Innovation Meetup is happening Tuesday, March 16th from 12 to 4. 00:03:29.040 --> 00:03:30.920 We're going to be focusing on Fidgetal. 00:03:30.980 --> 00:03:36.880 Now, Stadia, and one of the things I love about Stadia is they're a very innovative, forward-thinking organization. 00:03:36.920 --> 00:03:45.340 Some of the things they're doing with multimodal models of church planning, micro locations, house churches, digital-only expressions of church. 00:03:45.440 --> 00:03:48.400 Fidgetal is just one of the massive amount of things they're working on. 00:03:48.440 --> 00:03:58.780 And we're going to be talking a lot about Fidgetal and how churches can develop that digital and physical strategy, that digital strategy coming up here on March 16th. 00:03:58.780 --> 00:04:01.580 It's a free event, free online conference. 00:04:01.700 --> 00:04:05.580 Go to stadiachurchplanning.org slash meetup. 00:04:05.700 --> 00:04:05.880 All right. 00:04:05.960 --> 00:04:06.840 So commercial's over. 00:04:06.920 --> 00:04:08.060 Let's kind of segue in here. 00:04:08.120 --> 00:04:12.980 We're bringing in Ray D'Armis, digital pastor, Christ Fellowship Miami once again. 00:04:13.060 --> 00:04:13.800 Hey, Ray, how's it going? 00:04:14.440 --> 00:04:17.600 So good, so excited for Easter, and yet so terrified. 00:04:17.960 --> 00:04:24.880 I can't believe we are just a little bit over a month away as we continue to just trudge on through 2021. 00:04:25.740 --> 00:04:35.320 And let me tell you, I know that there are a lot of churches that are probably watching this broadcast that are a bit scared right now because they haven't even begun the conversation of what's going to happen for Easter check. 00:04:36.420 --> 00:04:37.540 Yeah, I mean, it is. 00:04:37.540 --> 00:04:42.760 I can remember nerve-wracking kind of heading into this season. 00:04:43.080 --> 00:04:44.520 We need to get talking about it. 00:04:44.580 --> 00:04:45.780 Why aren't we talking about it? 00:04:45.800 --> 00:04:48.020 There's so much stress in so other areas. 00:04:48.440 --> 00:04:55.660 Leadership doesn't have time to dive into us, but oftentimes the people that are executing, they're waiting to get those answers beforehand. 00:04:56.180 --> 00:05:00.040 Or maybe even in this COVID season, things are so different. 00:05:00.540 --> 00:05:02.320 You were having to do this digital Easter. 00:05:02.880 --> 00:05:04.560 Easter 2020 wasn't digital. 00:05:04.760 --> 00:05:05.920 It was digital only. 00:05:06.020 --> 00:05:06.880 There was no physical. 00:05:07.060 --> 00:05:12.840 This is really the first time that we have to do this physical and digital shared environment space. 00:05:13.000 --> 00:05:16.700 And a number of churches still aren't meeting, but a number of churches are. 00:05:16.700 --> 00:05:18.800 And so what does that tension look like? 00:05:18.900 --> 00:05:27.300 And planning ahead, what does it even look like to really help market, to get the idea, to awareness, to people who are cold to Christ but would consider visiting? 00:05:27.420 --> 00:05:31.280 So these are lots of the practical stuff that we're going to join here in the conversation. 00:05:31.280 --> 00:05:37.860 Bringing in David Uribe, long-time friend here, UribeCreative.com. 00:05:38.560 --> 00:05:41.380 David's probably, I don't know, one of the funniest guys I know. 00:05:41.780 --> 00:05:42.560 Oh, my gosh. 00:05:42.680 --> 00:05:44.480 That may be too hard. 00:05:44.840 --> 00:05:46.860 That may be too high of a standard to set up front. 00:05:47.060 --> 00:05:48.520 So I apologize for that. 00:05:48.600 --> 00:05:55.840 But he's a solid guy when it comes towards marketing and really, honestly, blessed to have him jump here on the beta show with us. 00:05:55.920 --> 00:05:57.700 So, hey, David, welcome to the show, man. 00:05:57.920 --> 00:05:58.300 Hey, man. 00:05:58.380 --> 00:05:59.240 Thanks for having me, guys. 00:05:59.280 --> 00:05:59.940 I appreciate it. 00:06:00.520 --> 00:06:00.860 Awesome. 00:06:00.960 --> 00:06:01.980 Looking like all smiles. 00:06:02.180 --> 00:06:03.180 I just thought I love this guy. 00:06:03.760 --> 00:06:09.820 Hey, I'm trying to think, like, so we all have come from the Christ Fellowship environment at some point. 00:06:10.220 --> 00:06:13.600 Did all three of us actually overlap at the same time or was it? 00:06:14.100 --> 00:06:14.400 Oh, yeah. 00:06:14.400 --> 00:06:14.720 Did we? 00:06:15.120 --> 00:06:15.400 Okay. 00:06:16.540 --> 00:06:20.120 My time schedules kind of don't align well, but that's good to know. 00:06:20.120 --> 00:06:24.200 Like, we all were there loving each other together at CF Miami. 00:06:24.300 --> 00:06:24.480 Awesome. 00:06:24.780 --> 00:06:26.480 Hey, so let's segue and let's get into Easter. 00:06:26.760 --> 00:06:28.660 Hey, so I want to know this. 00:06:28.680 --> 00:06:39.160 So even just to open up the conversation, what's the craziest, stupidest, wildest, most radical thing we've ever done to market or to promote Easter? 00:06:39.580 --> 00:06:40.860 Any crazy stories? 00:06:41.940 --> 00:06:42.560 Well, I have one. 00:06:42.740 --> 00:06:44.280 And actually, I was thinking about it just now. 00:06:44.400 --> 00:06:46.840 I thought it was Easter, but it was actually a summer series. 00:06:48.280 --> 00:06:53.860 And that's the one that was a little interesting, to say the least. 00:06:54.240 --> 00:06:55.680 We called it Electric Summer. 00:06:56.100 --> 00:06:56.460 Yes! 00:06:56.460 --> 00:07:02.860 And the theme was we created this character that looked like Slash, and his name was Smash. 00:07:03.620 --> 00:07:08.320 And it was basically this dude that had a top hat and a wig that looked like Slash. 00:07:08.860 --> 00:07:15.460 And we did a whole Electric Summer, like him air guitaring and things exploding behind him. 00:07:15.980 --> 00:07:18.800 And it got a lot of laughs and a lot of fun. 00:07:18.900 --> 00:07:25.840 And then some YouTube channel that all they do is hone in on churches who are heretics, pretty much. 00:07:26.180 --> 00:07:28.800 They basically said, this church is full of heretics. 00:07:28.920 --> 00:07:29.420 Look at this. 00:07:30.000 --> 00:07:31.660 It's all about Jesus and the Bible. 00:07:31.760 --> 00:07:35.720 You don't need Slash or Smash or Trash or whatever this guy is. 00:07:35.960 --> 00:07:42.140 So, some of the leadership asked me to take it down from the internet. 00:07:42.340 --> 00:07:43.520 So, I did, unfortunately. 00:07:43.660 --> 00:07:46.380 And I don't know that it exists anymore, any kind of digital footprint of it. 00:07:46.440 --> 00:07:47.360 But that was fun. 00:07:48.320 --> 00:07:49.020 No kidding. 00:07:49.160 --> 00:07:50.260 I didn't know it got pulled. 00:07:50.480 --> 00:07:52.680 You know, some tensions are around that. 00:07:52.800 --> 00:07:53.700 Maybe I can see that. 00:07:53.840 --> 00:07:54.800 But congratulations. 00:07:55.180 --> 00:07:56.440 You now have like a badge. 00:07:56.820 --> 00:07:58.720 I got called out by a watchdog website. 00:07:58.920 --> 00:08:04.980 I mean, anybody who really tries to do anything aggressive on the internet, at some point is going to get called out by a watchdog. 00:08:04.980 --> 00:08:07.300 Or, I guess, canceled more in today's culture. 00:08:07.460 --> 00:08:08.360 So, congratulations. 00:08:08.720 --> 00:08:09.480 Good for you, man. 00:08:09.760 --> 00:08:10.300 That's cool. 00:08:10.660 --> 00:08:12.700 Ray, any dressing up like a bunny? 00:08:12.840 --> 00:08:14.140 Anything crazy in your life? 00:08:14.300 --> 00:08:17.320 Oh, I mean, we've gotten in trouble within church for all the bunny stuff. 00:08:18.020 --> 00:08:18.680 That's happened. 00:08:18.980 --> 00:08:20.720 Especially with me, that's happened a bunch. 00:08:20.880 --> 00:08:29.680 One of the things that we did that was pretty innovative was we actually had Good Friday service live at a university campus in a very public square. 00:08:30.700 --> 00:08:34.260 And that was something that we did that, you know, gained a lot of traffic. 00:08:34.520 --> 00:08:36.580 A lot of people, you know, came and checked it out. 00:08:37.020 --> 00:08:38.720 And it was in the middle of a liberal university. 00:08:38.720 --> 00:08:42.440 It was in the University of Miami, you know, which is a private university. 00:08:42.700 --> 00:08:45.400 We got permission through a local campus ministry to go and do it. 00:08:45.460 --> 00:08:46.180 We partnered with them. 00:08:46.260 --> 00:08:46.920 So, that was pretty cool. 00:08:46.920 --> 00:08:51.820 But one of the things that David was solely responsible to help promote this was our egg fights. 00:08:52.060 --> 00:09:01.780 And, David, I don't know if this is too much on your radar, but just by making our invites in the shape of an Easter egg, so many people, Christian, non-Christian, wanted them, that it was just really engaging. 00:09:02.020 --> 00:09:04.520 And that kind of thing even, it lived on for a couple of years. 00:09:04.580 --> 00:09:06.020 And other churches even wanted to copy it. 00:09:07.120 --> 00:09:08.060 Yeah, that was fun. 00:09:08.180 --> 00:09:15.340 That was, yeah, we coined the name Eggvite, which is something that I'm sure you guys would appreciate here, you know, mixing in words and all that. 00:09:16.180 --> 00:09:17.180 So, Eggvite was fun. 00:09:17.260 --> 00:09:19.960 It was multi-folded design. 00:09:20.440 --> 00:09:21.960 And there was a whole campaign. 00:09:22.180 --> 00:09:25.040 Like, Egg Your City is the campaign we came up with. 00:09:25.600 --> 00:09:29.780 And so, we equipped the entire church with these eggvites and digital eggvites. 00:09:30.100 --> 00:09:32.400 And, yeah, we put them to work. 00:09:32.520 --> 00:09:34.900 We're like, hey, if you want people here, you got to invite them. 00:09:35.020 --> 00:09:36.700 So, we made it a lot of fun. 00:09:37.300 --> 00:09:43.320 Yeah, I can't remember another invite campaign that we did where we actually ran out of physical invites like that on a regular basis. 00:09:43.520 --> 00:09:46.980 And so, what David and his team put together was really special for those Easter's. 00:09:47.000 --> 00:09:47.520 It was really good. 00:09:48.480 --> 00:09:49.620 Yeah, I'm just curious. 00:09:49.620 --> 00:09:52.000 I remember vagueness centered around that. 00:09:52.120 --> 00:09:54.280 Was it the die cut you think that was special? 00:09:54.660 --> 00:09:57.860 Was it the attention towards getting it onto the city, the training? 00:09:58.080 --> 00:10:03.960 Like, what, I don't know that I wanted to go into this conversation, but what made it so special with the impact? 00:10:05.800 --> 00:10:12.980 I think it had to do, it was kind of a perfect storm of, like, creativity and, like, equipping, right? 00:10:13.080 --> 00:10:21.240 So, like, kind of the idea of a church embracing the focus of an egg, Easter egg, is kind of like, oh, okay, what's that about, you know? 00:10:21.600 --> 00:10:26.400 And I think the goal of it was just targeted to people who don't necessarily go to church, right? 00:10:26.440 --> 00:10:33.060 You're equipping the people who do go to the church who are really involved in it, and you're giving them the tools to invite people who don't go to the church. 00:10:33.060 --> 00:10:40.160 And so, I think when you had that mindset from the get-go, it really gave us a lot of fuel to be creative with it. 00:10:40.360 --> 00:10:51.100 And so, yeah, when you tell them to egg the city, and you create a hashtag about egg the city, and, you know, it just becomes like, oh, what's that about, you know? 00:10:51.340 --> 00:10:54.880 And I'm all about, like, you know, helping organizations, like, stand out. 00:10:54.960 --> 00:10:59.540 And I think that's something that Christ Fellowship really did is stand out during that campaign. 00:11:01.040 --> 00:11:01.400 Awesome. 00:11:01.780 --> 00:11:02.280 Love it. 00:11:02.320 --> 00:11:04.320 Hey, well, let's dig into some specifics here. 00:11:04.420 --> 00:11:07.720 We really want to dig into this idea of how to market. 00:11:07.940 --> 00:11:10.040 What does a plan look like for a church? 00:11:10.400 --> 00:11:11.680 Maybe they haven't gotten started yet. 00:11:11.740 --> 00:11:16.560 Maybe they're struggling trying to learn how to operate in this new mid-post-COVID culture. 00:11:17.160 --> 00:11:18.920 Like, how are they marketing Easter? 00:11:19.000 --> 00:11:21.760 What does it look like to market Easter in 2021? 00:11:22.240 --> 00:11:26.300 So, David, uribecreative.com, tell me, what does it look like? 00:11:26.940 --> 00:11:32.140 Well, you know, I have a list of, like, six things that I think is important to really promote Easter well. 00:11:32.860 --> 00:11:35.240 And so I'll just dive into the first one. 00:11:35.660 --> 00:11:38.500 I think it's important to really to start early, right? 00:11:38.500 --> 00:11:48.200 So, you know, I think as early as five weeks before Easter is to start creating awareness that, hey, Easter's coming, and here are the dates. 00:11:48.460 --> 00:11:50.300 You know, like, here's our graphic for it. 00:11:50.680 --> 00:11:54.540 You know, it doesn't have to be, you know, the designer in me says it has to be amazing. 00:11:54.700 --> 00:12:03.460 But at the very least, like, Easter at our church with the dates I think is important because it keeps it on people's radar that this is coming. 00:12:04.080 --> 00:12:10.880 So I think that's first and foremost is, you know, establish it early on because, you know, we're all busy people. 00:12:10.980 --> 00:12:12.940 We don't really remember what dates or when. 00:12:13.500 --> 00:12:17.740 But you remind people Easter's coming, oh, okay, well, I want to make sure I'm aware of that. 00:12:19.540 --> 00:12:24.960 Secondly, I think it's worth creating an Easter landing page, right? 00:12:25.080 --> 00:12:39.160 So whether this is a different site altogether or kind of really the front page of your church or some kind of branded, you know, branded page like eggthecity.com, like, you know, like what we did. 00:12:39.540 --> 00:12:47.060 I think it's great to be able to, like, point people to a specific page where they can find all the news and updates about Easter. 00:12:47.960 --> 00:12:58.880 And really, you can even, again, with the target audience in mind, people who don't necessarily go to the church, you know, you want to make it friendly for them to know what to expect and what not to expect. 00:12:59.060 --> 00:13:10.700 You know, show photos of people, you know, wearing regular clothes, if that's the culture in your church, show kids doing activities, show that it's going to be a completely online service if that's the case, you know. 00:13:10.840 --> 00:13:15.320 So I think an Easter landing page is crucial, especially this year. 00:13:16.580 --> 00:13:17.260 That's really good. 00:13:17.500 --> 00:13:20.140 David, you talked about doing it early enough. 00:13:20.320 --> 00:13:24.760 What are the channels that churches should start leveraging as early as possible? 00:13:24.760 --> 00:13:30.600 Because I think some of them are just going to want to do a shotgun and all, you know, hey, we're going to put in our services and everything as early as possible. 00:13:30.600 --> 00:13:32.160 But that might not even be the right approach. 00:13:32.260 --> 00:13:35.820 And so what channels would you encourage them to start engaging early on? 00:13:36.860 --> 00:13:43.680 Yeah, I mean, I think, you know, if your church is strong on social, then you definitely want to start communicating it there, right? 00:13:43.680 --> 00:13:59.700 If you're strong, if you're a church that's really, you have a really dynamic in worship experience, you know, where the, let's say the announcements or some kind of messaging is up front or at the end, then definitely start capitalizing on it. 00:13:59.880 --> 00:14:08.280 And, you know, again, and the five a week mark ahead of time, I don't think you need to go crazy with it, but I think you start putting it in front of people so that they're aware that it's coming. 00:14:08.460 --> 00:14:13.220 And as you get closer and closer, then you can go a little bit more dynamic on how you do that. 00:14:14.240 --> 00:14:17.020 Easter is typically a time where we add services as well. 00:14:17.300 --> 00:14:20.840 Good Friday, some of the, you know, some people go Holy Week, right? 00:14:20.860 --> 00:14:21.580 Like Monday, Thursday. 00:14:21.820 --> 00:14:27.520 How can we be as clear as possible with communicating that to our audience as far as what's happening Holy Week? 00:14:28.660 --> 00:14:29.800 Yeah, that's a great question. 00:14:29.800 --> 00:14:39.400 I think when people think of Holy Week or, you know, Good Friday, they kind of encompass it as part of a bigger Easter weekend, right? 00:14:39.440 --> 00:14:47.480 And so that's where I think the Easter landing page really helps set the tone for that because it helps explain like, hey, Easter is not just necessarily on Sunday. 00:14:47.880 --> 00:14:54.380 We actually have some really great experiences on Friday or leading up to it, you know, depending on how your church is sized and structured. 00:14:55.660 --> 00:15:01.820 So I think that's why I think that landing page is really crucial because it encompasses the wholeness of that weekend. 00:15:02.480 --> 00:15:03.120 That's good. 00:15:05.220 --> 00:15:10.020 So another tip I recommend is using video, right? 00:15:10.080 --> 00:15:17.340 I think video is really powerful and everyone has, for the most part, a 4K camera in their pocket now. 00:15:17.740 --> 00:15:22.780 And so whether it's just the pastor doing, you know, a quick, hey, this is what's happening on Easter. 00:15:23.320 --> 00:15:33.660 Or if you have, you know, if you're blessed to have like a creative team that can produce any of that content, then by all means, I think video is a great way to start promoting it. 00:15:34.120 --> 00:15:41.320 And again, helping visitors, first time visitors or potential first time visitors know what to expect in the form of video. 00:15:42.880 --> 00:15:49.460 Hey, so let me ask before we get on to number four here, what, like what type of content, I'm a lead pastor, I've got an iPhone. 00:15:49.700 --> 00:15:57.040 What, what, what am I shooting in my selfie video, myself talking about the sermon, where to park? 00:15:57.040 --> 00:16:04.100 Like what types of things would be captivating to record on video for, I'm self-run, doing my own thing. 00:16:04.260 --> 00:16:08.020 What type of information do I want to communicate via video here to market? 00:16:10.080 --> 00:16:11.000 Ray, what do you think? 00:16:11.200 --> 00:16:13.040 I'll let you kind of speak into it in your experience. 00:16:13.640 --> 00:16:16.660 Yeah, I love it when pastors share their heart. 00:16:16.880 --> 00:16:18.940 I love it when they talk about what's going to happen on the weekend. 00:16:18.940 --> 00:16:22.380 But I love it when they do that specifically through their private social media channels. 00:16:22.820 --> 00:16:27.120 You know, I think that's one of the most underutilized parts because, and this is just a pity. 00:16:27.260 --> 00:16:29.080 And David, you're, you're the marketer, you can speak better than this. 00:16:29.120 --> 00:16:33.620 But I think people want to engage specifically with church, more with the person than with the brand all the time. 00:16:33.800 --> 00:16:43.260 And especially through social media, I think pastors have a unique opportunity to share through video what's going to happen that weekend and how people, especially specifically visitors, can be part of it. 00:16:43.260 --> 00:16:46.860 Because this is a very intimidating experience for a first time guest. 00:16:47.140 --> 00:16:59.300 Even with a holiday like Easter, inviting guests, letting them know that they'll be welcome, letting them know that this is going to be an opportunity for them to engage and that this is going to be user friendly for them, if you will. 00:16:59.760 --> 00:17:02.320 I think that's a great opportunity right there. 00:17:02.460 --> 00:17:09.260 A pastor doesn't have to break down all the theology, doesn't have to go into their entire message, but really just share their heart and say, hey, listen, you're a part of our family. 00:17:09.340 --> 00:17:09.780 You're welcome. 00:17:10.220 --> 00:17:11.680 And that right there, I think, is enough. 00:17:11.740 --> 00:17:13.940 Just a simple invitation from the pastor. 00:17:14.360 --> 00:17:21.560 And that can be shared at multiple levels in the organization, senior level, campus pastor level, student pastors, et cetera, on down. 00:17:21.680 --> 00:17:23.440 That matters in terms of video. 00:17:24.220 --> 00:17:24.760 Thoughts on that, David? 00:17:25.460 --> 00:17:33.060 Yeah, I think if the pastor's doing a welcome video of some kind, an invitation video, it definitely should not dive deep into theology. 00:17:33.300 --> 00:17:38.860 I mean, most people, you know, people fall asleep during that portion of the sermon anyways. 00:17:39.160 --> 00:17:41.860 So, you know, you don't want to lead with that, you know. 00:17:42.880 --> 00:17:54.380 So I think it's getting the pastor to show their face, to, you know, show a smile, to know that, oh, this is what the leader of this, you know, place looks like. 00:17:54.380 --> 00:17:59.200 And giving them the opportunity to really share what they can expect. 00:17:59.540 --> 00:18:06.920 I think that's probably the biggest mystery for people who haven't been to a church either ever or in a long time. 00:18:07.200 --> 00:18:08.620 They're not quite sure what to expect. 00:18:08.800 --> 00:18:10.440 Like, should I dress a certain way? 00:18:11.240 --> 00:18:12.220 You know, I have tattoos. 00:18:12.440 --> 00:18:13.420 Is that going to be a problem? 00:18:14.060 --> 00:18:20.140 You know, so I think if the pastor's going to speak and welcome people, I think it's a great idea. 00:18:20.700 --> 00:18:26.480 And I think just start setting the tone of what they can expect and why is this a valuable experience for them to be a part of? 00:18:26.840 --> 00:18:27.020 Right. 00:18:27.220 --> 00:18:30.780 David, within that, how can pastors be more authentic within their video? 00:18:30.900 --> 00:18:35.280 Because sometimes there's the cheesiness factor or there's the, man, you're trying too hard. 00:18:36.300 --> 00:18:40.560 And it comes across as inauthentic in terms of what the church actually is. 00:18:40.560 --> 00:18:47.700 And so how can churches do a better job of, yes, including people and inviting them, but how can they do that through video better to be more authentic to who they are? 00:18:49.020 --> 00:18:50.540 They can do a lot of dabbing. 00:18:51.180 --> 00:18:51.540 Perfect. 00:18:52.300 --> 00:18:54.600 A lot of references of yeet. 00:18:57.560 --> 00:18:58.000 Yeet? 00:18:58.500 --> 00:19:00.020 Yeah, use your cool lingo. 00:19:00.560 --> 00:19:01.560 I'm joking, of course. 00:19:02.960 --> 00:19:11.800 You know, I think if I had to give advice to a pastor who's going to do a video, I'd say record it as if you're recording this video for your next door neighbor. 00:19:12.240 --> 00:19:22.760 Like somebody who's near you, who you've encountered in some way, you've seen, and you want them to know that you're here and they're invited over for dinner. 00:19:23.060 --> 00:19:25.700 You know, like that's kind of the approach I would say. 00:19:25.820 --> 00:19:27.140 You don't need to get too fancy. 00:19:27.260 --> 00:19:29.880 You don't need all kinds of swooping graphics. 00:19:30.260 --> 00:19:34.620 You know, I think just be yourself and I'd say short and sweet, too. 00:19:34.740 --> 00:19:36.020 You know, let's not make it long. 00:19:36.260 --> 00:19:40.980 Like let's make it short and sweet and make it easy for somebody to want to come. 00:19:42.240 --> 00:19:42.560 That's good. 00:19:43.360 --> 00:19:46.540 It's so tough, I think, for folks to engage through video. 00:19:46.800 --> 00:19:48.760 And so I'm glad that you're lowering the barrier there. 00:19:48.840 --> 00:19:51.320 What are other ways that we can get prepared for Easter? 00:19:52.580 --> 00:19:57.200 Yeah, I think, you know, my fourth point here is the content strategy, right? 00:19:57.200 --> 00:20:06.660 So it's making sure that you've thought through the messaging and what, you know, value there is for visitors. 00:20:07.200 --> 00:20:09.140 Right. And this is reflected on that landing page. 00:20:09.180 --> 00:20:17.740 This is reflected on, you know, like an invite strategy, whether it's, you know, digital or print or fidgetal in some way. 00:20:18.080 --> 00:20:21.240 But I think it's just it's thinking in strategic ways. 00:20:21.360 --> 00:20:27.520 And that, you know, that could be getting some of your team together or different ministries and saying, hey, here's what we want to accomplish. 00:20:27.840 --> 00:20:34.700 What what would be important to make sure is reflected in this in this Easter experience for visitors to know that's that's coming, you know. 00:20:34.900 --> 00:20:38.720 So I think it's it's thinking in those terms, strategic content. 00:20:39.260 --> 00:20:43.140 That's good. David, how much emphasis should people put on digital marketing for this Easter? 00:20:44.000 --> 00:20:51.880 Because I think that's that's a hard question for a lot of churches to navigate because we're so used to 2020 and past in terms of what we did. 00:20:51.960 --> 00:20:53.860 And there was a lot of physical marketing in regards to that. 00:20:53.980 --> 00:20:58.220 But SEO, social media, there's there's a lot more opportunities. 00:20:58.220 --> 00:21:00.660 And can we actually stretch our dollars in doing so? 00:21:02.060 --> 00:21:10.620 Yeah, that's a good question. I think, you know, the churches who've budgeted for it already, you know, I think they have in mind some things that they can do with that with those dollars specifically. 00:21:11.100 --> 00:21:19.040 But I think what every church has that is the most valuable resource is the people, the people in the pews. 00:21:19.120 --> 00:21:22.820 Right. They are ultimately your biggest promoter. 00:21:23.180 --> 00:21:27.960 And, you know, there's a bit of a deeper conversation we can save for another time. 00:21:28.100 --> 00:21:32.360 But, you know, your target audience ultimately is your biggest promoter. 00:21:32.520 --> 00:21:48.220 And that's this whole mindset of creating like a customer journey or engagement journey, rather, where, you know, if I target a specific person in the community and I am always thinking about them in the messaging of the church and the promotion of the church, 00:21:48.220 --> 00:21:51.360 then if they go through this experience, they're going to love it. 00:21:51.420 --> 00:21:55.480 And not only are they going to love it, they're going to want to if it's done right, they're going to want to promote it for somebody else. 00:21:55.480 --> 00:22:02.260 Right. So whether or not you have a big budget, I think you can equip the people in the pews to be your best promoters. 00:22:02.260 --> 00:22:04.960 And that takes a lot of thinking up front. 00:22:06.020 --> 00:22:15.080 And that's why some of that strategic thinking is important, because how do I leverage the people who are already there to invite more people like them? 00:22:18.820 --> 00:22:21.780 Two more points, if I can kind of quickly go through them. 00:22:22.200 --> 00:22:31.280 I think the next one is social media, I think is obviously a big tool that, again, you can calendar some of this information up front. 00:22:31.860 --> 00:22:35.000 You know, like you don't have to save it for the actual days right before Easter. 00:22:35.180 --> 00:22:42.700 You can, there's a lot of technology and tools out there like Buffer or HootSuite where you can schedule this content already in advance. 00:22:42.920 --> 00:22:48.480 And have, you know, have a person or a team available to start interacting with people on social media. 00:22:49.000 --> 00:22:51.760 So it's, you know, basically having a social media calendar with a purpose. 00:22:53.300 --> 00:22:56.040 And that speaks to some of the questions you mentioned earlier. 00:22:56.160 --> 00:23:01.180 You know, if your church is strong on Instagram, then let's plan the content for Instagram. 00:23:01.440 --> 00:23:08.060 You know, if you have a really active Facebook community, a Facebook group within your church, then, like, let's go all in on that. 00:23:08.280 --> 00:23:16.860 And you don't need to necessarily, you know, sign up for TikTok and everything, all these new things that maybe your church isn't already engaged with. 00:23:17.000 --> 00:23:19.260 You know, let's go in on the things that they are. 00:23:19.560 --> 00:23:22.020 And, again, thinking of your target audience in mind first. 00:23:22.980 --> 00:23:23.480 That's good. 00:23:24.080 --> 00:23:27.680 How can we leverage within social media people to invite their friends? 00:23:28.440 --> 00:23:34.640 Because so often we come up with great posts, but then how do we get them to post it on their page? 00:23:34.700 --> 00:23:38.060 How do we get them to transfer that over to send it to their audience? 00:23:38.080 --> 00:23:41.780 Because they've got a whole other group of people who aren't engaged with our church that are following them. 00:23:42.960 --> 00:23:44.220 Yeah, that's a great question. 00:23:44.320 --> 00:23:46.660 I think, you know, there's two things that come to mind. 00:23:47.340 --> 00:23:52.960 Something that we've done in the past when working with churches is, again, creating, like, digital invites. 00:23:53.520 --> 00:23:55.540 You know, and these are just flat graphics, right? 00:23:55.620 --> 00:23:59.760 These are JPEGs that look good on your phone that are easy for you to text to somebody. 00:24:00.980 --> 00:24:05.020 And it could be as simple as saying, Easter is this date, and you're invited to come with me. 00:24:05.400 --> 00:24:09.240 You know, it's kind of a personalized graphic that someone can send to another person. 00:24:11.020 --> 00:24:12.320 So that's kind of one way. 00:24:12.660 --> 00:24:17.000 And then the other thing I had in mind, which slipped my mind. 00:24:19.920 --> 00:24:21.300 Oh, gosh, I'm having that. 00:24:22.880 --> 00:24:24.620 It was the graphics, and then. 00:24:28.120 --> 00:24:31.640 He looks funny while he's trying to figure it out, though, while he's thinking about it. 00:24:31.660 --> 00:24:32.520 I had it, and I lost it. 00:24:32.800 --> 00:24:33.720 That was Sherlock Holmes. 00:24:33.860 --> 00:24:34.860 He was going to his mind palace. 00:24:35.100 --> 00:24:35.660 Read the question. 00:24:35.740 --> 00:24:37.360 He was in his mind palace. 00:24:37.480 --> 00:24:37.940 Let me try to. 00:24:38.700 --> 00:24:42.360 I think it's a good tip to remember as well, just even talking about social media, 00:24:42.440 --> 00:24:48.080 these invite cards, the digital invites, include where to find the services online as well. 00:24:48.080 --> 00:24:54.220 Like, it's very easy to say, hey, let's, you know, we're valuing what's happening in the physical space. 00:24:54.360 --> 00:24:59.060 We really want to do physical space for Easter and kind of ignore that. 00:24:59.140 --> 00:25:09.320 And I've even heard some churches talk about ignoring the digital for Easter, you know, and it's just, there are people that are still wanting to engage in that digital space. 00:25:09.320 --> 00:25:12.200 There are people that are not comfortable coming back to the building. 00:25:12.200 --> 00:25:19.880 And so value, communicate kind of your church online information on these invites as well, both the physical ones and the digital. 00:25:20.160 --> 00:25:22.080 So definitely would advise for that. 00:25:22.460 --> 00:25:24.260 It looks like David's smiling. 00:25:24.480 --> 00:25:25.420 So what do you got, David? 00:25:25.920 --> 00:25:41.280 Okay, this is a little bit, this might be a bit uncomfortable, but I think it's just when I look at the marketplace, things that people do to create awareness and really leverage it, is you could do some kind of giveaway or some kind of promotion where you tag people on social media, right? 00:25:41.280 --> 00:25:54.240 So Instagram, you know, and it doesn't have to be, you don't have to spend it on a giant TV or AirPod or, you know, like it can be whatever you think would be valuable to somebody who wants to be a part of it, right? 00:25:54.400 --> 00:26:09.000 You know, and it doesn't have to be high dollar, but maybe an investment of $100 or $200 on an item that somebody would actually benefit from when they came to your campus or to your church or to your online experience would be something worth giving away, right? 00:26:09.000 --> 00:26:10.740 And so it could be donated, right? 00:26:11.140 --> 00:26:22.100 So I think some kind of promotional giveaway where you tag people and let that be kind of a hook about, hey, you know, I can be a part of this promotional giveaway. 00:26:22.360 --> 00:26:29.920 And by following this account, you know, all of a sudden now I'm aware of what's happening at this church as it relates to Easter or upcoming, you know? 00:26:29.920 --> 00:26:38.340 So I think if you embed that into your strategy, a giveaway or, you know, some kind of tagging strategy would be a promotion would be really beneficial. 00:26:39.000 --> 00:26:39.480 That's good. 00:26:39.640 --> 00:26:39.900 Awesome. 00:26:41.720 --> 00:26:52.560 And on that note, you know, I think this is a bit new, but I think it's really impactful is maybe investing in even texting tools, right? 00:26:52.860 --> 00:27:01.360 Ability for people to text in, to ask questions or to participate as part of a promotion, like some kind of poll. 00:27:02.120 --> 00:27:08.320 And by, you know, by them submitting their phone number, now they have, you have the ability to text them, you know, of course, with their permission. 00:27:08.320 --> 00:27:14.480 So I would put that, some of that information up front, but, you know, texting has a really high open rate. 00:27:14.620 --> 00:27:33.680 And so I'm not recommending you spam them, but, you know, a week or two before Easter, just remind them and point them to, point them to the right place, point them to the Easter page, point them to the church site, point them to, you know, your social channel so that they, you can really leverage the tools that you've already created to promote Easter. 00:27:33.880 --> 00:27:43.760 And so, so I think it's, it's a, it's a really, it's a different and new way to engage people, but texting could be really, really strong to, you know, put it in front of them. 00:27:45.500 --> 00:27:46.660 Super practical, man. 00:27:46.740 --> 00:27:49.540 Love, love some, some of the insight here with some of these six tips. 00:27:49.840 --> 00:28:03.880 Um, I, I got to tell you, like for me, texting has always been a value like that inbox, the emails get, get overloaded, even like the, a lot of the Facebook messenger and stuff like that typically has great open rates. 00:28:03.880 --> 00:28:12.480 But just for me personally, like that, the texting, the SMS is the thing that I'm more likely to reply back to and engage with, with quickly. 00:28:12.480 --> 00:28:14.900 So love kind of seeing that, that on there. 00:28:14.980 --> 00:28:15.920 What else were you thinking, David? 00:28:16.620 --> 00:28:27.580 Well, you know, I think, uh, what, something I've created on uribecreative.com slash Easter is a template for any church to use, um, for their Easter landing page. 00:28:27.680 --> 00:28:28.080 Right. 00:28:28.080 --> 00:28:32.240 So it's something that you can download for free and it'll be a guideline. 00:28:32.340 --> 00:28:34.720 It's a guideline where you can just kind of think about, Oh, okay. 00:28:34.720 --> 00:28:37.880 These are the types of information I want to show on my page. 00:28:38.120 --> 00:28:39.600 Um, things of that, that nature. 00:28:39.600 --> 00:28:42.600 So, uh, you can visit uribecreative.com slash Easter. 00:28:42.860 --> 00:28:44.260 And that template is yours for free. 00:28:45.220 --> 00:28:45.620 Awesome. 00:28:45.740 --> 00:28:45.880 Yeah. 00:28:45.920 --> 00:28:54.200 So we'll put that link, um, in the show notes, if you're on podcasts, as well as all the slides in that uribecreative.com slash Easter for that. 00:28:54.240 --> 00:28:54.620 And that's good. 00:28:54.660 --> 00:29:05.800 It's a great resource to help, you know, some of these churches that are starting out or wanting to try something different or recognizing, Hey, in this COVID season, we're going to need to make some attention, draw some attention to what's happening. 00:29:05.800 --> 00:29:11.820 There's an opportunity to connect with people in a unique way within the area that I, that I live. 00:29:11.940 --> 00:29:24.080 And so some of these intentional steps that were, that we're talking about here have been an awesome way for churches to draw attention to what's happening within the church community, uh, during the Easter season. 00:29:24.080 --> 00:29:25.480 So loved it, man. 00:29:25.560 --> 00:29:27.360 Hey, thanks for, thanks for jumping on this. 00:29:27.360 --> 00:29:31.800 Uh, Ray, as we're, as we're landing the plane, any, any closing thoughts, any last thoughts? 00:29:31.800 --> 00:29:39.280 I really want a lot more churches to think about that last step that he gave, because a lot of us are, and it includes self-included, think about an internal texting strategy. 00:29:39.280 --> 00:29:44.500 We're not necessarily thinking about an external texting strategy, uh, to help, you know, resource our people. 00:29:44.500 --> 00:29:48.220 And so, uh, like at CF, we've kind of honed in on our internal stuff. 00:29:48.220 --> 00:29:51.200 Like, Hey, this is how you can connect with our digital connection card or something else. 00:29:51.200 --> 00:29:58.660 What David just gave there, that nugget is worth so much in terms of leveraging that to engage outsiders and rethinking that. 00:29:58.660 --> 00:30:08.160 And so that's something that for sure, I'm going to be bringing back to our marketing team and saying, Hey, how can we do this to engage people through Easter to either drive them to an onsite or an online service? 00:30:08.160 --> 00:30:15.200 So make sure go get that wireframe product, download it today at your rebate creative.com and think about how you could use texting with outsiders as well. 00:30:16.560 --> 00:30:16.960 Boom. 00:30:17.100 --> 00:30:17.440 Love it. 00:30:17.500 --> 00:30:19.940 David, as we're wrapping up here, uh, what do you think? 00:30:19.960 --> 00:30:20.660 Any closing thoughts? 00:30:21.460 --> 00:30:26.740 No, I think, you know, Easter, Easter is such a huge opportunity to tell the greatest story. 00:30:26.740 --> 00:30:45.880 And so, um, for people who are only somewhat familiar with, with church or Jesus, you know, um, if you promote it in a way where they can know that it's an environment where they can feel safe and they're going to benefit from it, you know, um, then that's, that's a, that's a worthy cause. 00:30:45.880 --> 00:30:58.200 So I think, you know, spend, you know, spend, spend the energy, um, spend the dollars, um, and, and make this a really, really impactful time for visitors to, um, you know, be a part of what your church is doing in the community. 00:30:58.960 --> 00:30:59.360 Yeah. 00:30:59.520 --> 00:31:05.220 And, and that actually, that was, that leads straight into, into my takeaway from this marketing is focused externally. 00:31:05.460 --> 00:31:14.600 Like there's, there's a communication strategy to communicate to your people inside the church body, people that are comfortable with Christ and comfortable with the church. 00:31:14.600 --> 00:31:17.300 That's, that's communications internal marketing. 00:31:17.300 --> 00:31:21.720 And I think this is like on slide four of your slide deck, it's, it's external facing. 00:31:21.720 --> 00:31:31.300 And so, um, helping making sure that what you're communicating, you're thinking this person doesn't have any idea of what my church is or who Christ is. 00:31:31.300 --> 00:31:35.000 And so you're not using internal language and doing it externally. 00:31:35.240 --> 00:31:42.500 You are talking to somebody who's new to this concept and you're having to educate them in the process with, with the marketing. 00:31:42.500 --> 00:31:50.780 And so having that external language with external marketing to help people come in, uh, is an excellent plan. 00:31:50.780 --> 00:31:54.980 And so, and your, your landing page document is, is a great resource for churches. 00:31:54.980 --> 00:31:59.720 So check that out at Easter at, excuse me, your big creative.com slash Easter. 00:31:59.720 --> 00:32:01.420 This has been an awesome time. 00:32:01.420 --> 00:32:03.380 So for, well, we're going to land the plane. 00:32:03.420 --> 00:32:04.540 We got a rat, we got a jet. 00:32:04.660 --> 00:32:06.220 So for, we got a rat. 00:32:06.300 --> 00:32:07.840 I have no, I don't even know what that means. 00:32:07.840 --> 00:32:10.040 I'm sorry for Ray. 00:32:10.780 --> 00:32:13.360 We're going to dab ourselves out for Ray. 00:32:13.360 --> 00:32:17.560 Uh, and, uh, for Uribe creative.com, David Uribe. 00:32:17.680 --> 00:32:20.400 This is Jeff at the church, digital and stadia church planning. 00:32:20.500 --> 00:32:21.500 Thanks for joining us today. 00:32:21.500 --> 00:32:23.180 And we'll see you next time here at the beta show. 00:32:23.280 --> 00:32:23.760 Y'all have a good day.