WEBVTT

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 All right. Hey, welcome to the Church Digital Podcast. Actually, it's the beta show. I'm

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 so tired. I don't even know what I'm doing right now. This is going to be a great show

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 here. Beta episode 40 here with the Church Digital. My name is Jeff. Once again, all of

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 this is powered by Stadia Church Planting. I know what it is. The music in the background

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 is just so inspiring. The chill factor. It's got me relaxed. I couldn't even think of where

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 I was. Hey, I'm excited about this topic here with Beta 40. This is something that's hitting

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 close to home. We're talking Beta 40 here. How do I plant a digital church in three not

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 so easy steps? Yeah, so three not so easy steps here towards planting a digital church. What

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 we're going to be talking about here at the beta show, we answer your digital and ministry

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 questions online. So if you got questions, you got things that you want to talk about, church

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 planting, established churches, digital only churches, whatever the expression is, digital

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 first, text us here. 484-324-8724. That's quite literally my cell phone number. We'd love to hear

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 from you. Here at the beta show, we do this every Thursday live on a number of different

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 platforms. So if you're watching this on demand, feel free to jump in live. We'd love to be a part

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 of it Thursdays noon here at Eastern at Facebook, the church digital, as well as YouTube, the church

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 digital. Links are on the screen and we'd love to connect with you. Podcast audience, hey, it's great.

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 Love that you're engaging. Feel free to text us in some questions, but feel free to jump in here

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 live. By the way, I'm just coming off of CPAC, Church Planning Assessment Center. Four days helping digital

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 only church planters sort of wrestle with what it means to be a digital church. Stadiachurchplanning.org

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 slash digital. If you're thinking about planning a digital church, digital only, digital first, you

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 feel like, man, I don't even know if this is really a thing. Look at it. Dig into this. Maybe let's have

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 a conversation. Stadiachurchplanning.org slash digital. Let's have a conversation in the time to

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 come. Hey, Beta 41. What are we going to talk about? I'm not telling you now. It's a secret. We're going to get

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 into it a little bit, but here with Beta 40, here's what we're hitting on. How do I plant a

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 digital church in three not so easy steps? Maybe, maybe it's easier than you think. Two of them

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 really you could do right now, but I am looking forward to this conversation and the music can go

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 away. That's great. I don't know if I like the music or not. We're wrestling with that. Here's what I want

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 to do up front here. Before we get going, I want to wrestle. I want to define what a digital church is.

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 Maybe if you've listened to me, if you know me, you're like, hey, it's the Fidgetal guy. I say

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 Fidgetal a lot. Stadia actually owns the trademark for Fidgetal in context of church, so we get to

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 define it, which is awesome. The Fidgetal is operating for a church. It's operating in the

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 strengths of physical and the strengths of digital. Now, that is easy to find Fidgetal in

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 established churches and churches that are already existing, but for a church plant that maybe doesn't

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 have some of those resources, honestly, that's a much harder conversation. And so what I want to

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 focus on with this conversation is a church plant, is a startup church, is a church that has yet to

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 launched or is now just launching. Ironically, even in my own life here in Miami, Florida, I'm working

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 with Reality Church, Carlos Ludd Church Planter, who's on that same path. We are literally launching in two

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 weeks, and these, honestly, are some of the conversations that we are having within our

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 church. So here's three simple steps. Let me give you step one here for you right off the

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 bat. This may be a little more obvious. Focus on digital communications. Yes, it is

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 important for a church plant to understand digital communications. Digital

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 communications is crucial, as a matter of fact. What good is vision? Now, vision can run a

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 church. But what good is vision, especially for a church plant, for something starting out, if it's not

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 communicated effectively? And so church plants out there, in order to be fidgetal, recognize that the

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 first part of fidgetal is understanding the communication piece, digital communication. Digital

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 communication, specifically, I'm talking here social media, I'm talking website, I'm talking email,

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 video marketing, calendar planning, all sorts of organizational structure that comes around how to

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 communicate. By the way, planter, lead pastor, you don't need to be the hero that's involved in all of

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 these areas. What a planter needs to be is someone who can trust someone on your team spiritually,

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 disciple them to the place spiritually, where you can trust them and then release them to manage the

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 digital communications. If you as a planter, lead pastor, if you're controlling those logins, if

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 you're controlling those profiles, if you are the one that's approving every social media post that's

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 happening within your church, you yourself are going to be the lid that's going to prevent that

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 communication from happening. Empower others, trust others, disseminate that information out, that vision,

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 and let others that more understand that platform run with it. As a result of that also, don't be afraid

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 to experiment. It's honestly for the volunteers, and this is something that we're even wrestling with,

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 it's better to ask forgiveness than permission. As a church planter, you can't know it all. You can't be

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 involved in everything. Don't try. Trust your people to the point and let them run. If they screw up,

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 if they say something you don't like, "Hey, can you take that down? Let me teach a lesson here,

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 and this is why we would do it differently." Or even upfront, create a style guide so you get the branding,

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 right? Branding style guide, but create a language guide. Hey, this is the posture we're going to take

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 on some of these subjects. Here's what we're going to call our church. Here's what we're going to refer

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 to lost people, people who don't know Jesus. Create some terms, maybe even some theological guidelines

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 for your church to understand, for your volunteers to understand, as they're creating some of these

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 digital communication pieces. By the way, even if you're not a church plant, that's a great idea.

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 Create some documents. I learned this from Ben Stapley, the document king over at Christ Fellowship

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 Miami. Create documents, and the more that you document stuff and the more that you give those

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 documents to others, the more effective you're going to be in ministry. So what do you think we're

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 talking about here? Step number one, focus on digital communications. Focus on digital communications.

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 That is the core component for your three steps, not so easy steps, towards being digital. Do digital

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 communications. Disclaimer here with number two and three up front. These can be done in different

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 orders. I'm doing it in a recommended order that I think a lot of you will handle. We're going to be

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 talking later on about maybe if we do these out of order and switch it up, what it would look like for

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 your church. So the real question is, is are you going to launch physically first or are you going

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 to launch digitally first? We're going to get into that here in a little bit, but let's assume that

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 the answer is going to be physical first. I want to put a little asterisk here. I'm not sure that it's

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 a good idea to do a true physical and digital launch at the same time. We're going to explore that here

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 in a little bit. Honestly, with COVID, I don't know that I've seen a church really be fidgetal,

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 really go physical and digital in a deep way at the same time. And so I'm not saying it's not possible.

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 I'm just saying I haven't seen it and I don't know that it would be really worthwhile. So let's look

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 at this. If you are launching physical church, then your next step, step two is going to be

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 engaged with people in digital community for a purpose to invite them to the physical church

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 community. Now, this is not create a digital community. I'm not talking about streaming

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 services. I'm not talking about anything like that. What I'm more suggesting is that you are

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 engaging in regionally based communities, maybe like Facebook groups or hashtags, engaging in digital

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 communities, meeting people that already exist in these communities, building relationships with

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 these people and connecting those people to your physical church. Other ideas. Facebook groups are a

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 great way to do that. It's funny. Just recently, I did a search for Facebook groups and I put it in the

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 city of Miami. Thousands of options popped up where Miami is in the title of Facebook groups. And so

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 there's plenty of options of already existing communities that you can go in digitally and meet

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 people for purpose of inviting to your physical location. Other ideas beyond that next door app

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 is an incredible solution here in Miami, specifically in my neighborhood. I get lots of postings about

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 you know, people who hear gunfire shots like at two in the morning. So it's inundated that, but it's

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 it's phenomenal to me how many people are you within these physical neighborhood of where I live are

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 utilizing next door to continually communicate with each other. Or maybe it's following on social media and

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 engaging with accounts for local restaurants or or parks or schools. I just saw a posting this morning and there's a

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 community around the school where my kid goes, one of my kids go. And so there's an opportunity to connect and engage in that

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 digital community, building that relationship that feeds into your physical church community. Hashtags for public

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 community events like farmers market and craft fairs. And oh my gosh, there's so many sporting events.

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 There's so many different options that can happen for digital community that you can engage in at a

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 personal level at a church level. And you can also invite the people who are already part of your church to

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 engage in that digital community as well. Now, the heartbeat here, and let's not miss this, is we

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 don't want to create new community, at least at this point, what I'm more suggesting is that you're

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 interacting with already existing digital community. So as a church plant, even if you are digital and

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 you're just starting out, this is not a massive expensive thing. This is, this is microscopic. This

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 is utilizing the resources that you already have. You don't need streaming solutions. You need a smartphone.

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 You need a laptop with a web browser. And so now you can start to meet people engaged. You can challenge

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 your volunteers to engage with people within their physical, their physical circle of influence,

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 within their digital circle of influence, and maybe even tap in and be that missionary into the areas

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 that they are excited about. Utilizing maybe some of these communities that once again are regionally

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 based because all of the discipleship, well, it lands in your building. And I think that's important to

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 remember. Recognize that the discipleship that's happening is only in the building physically. Now,

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 as a church plant, is that good? Is that bad? I've got opinions on that. But at the end of this,

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 it's you get these people into the building for the service where they're getting connected into the

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 groups. So if that's your church model, when you're launching, being fidgetal doesn't conflict with that

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 service. Being fidgetal, utilizing digital communications and engaging in digital community,

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 the strengths of digital for this model work very well. And so it's all about engaging in groups,

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 in existing digital community, and building relationships digitally to drive people to that

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 building where your discipleship front door, that building exists. So is streaming that full 70-minute

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 service, is that a wise thing? I don't even know that it's necessary. I mean, honestly, I would be more

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 excited, and I'll say this right here, I'm more excited about a 60-second video clip in this solution

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 than I am about a full 60-minute service. Because remember, you're trying to connect with people,

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 build relationships, new relationships. "Hey, I just met you. Can you spend 70 minutes watching this

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 video?" Chances are the answer there is no. And that doesn't say anything about whether it's the

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 God thing is right, the theology is right, wrong, bad. Man, you want me to give you an hour of my time?

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 I don't know that I can do that. Even creating these streams and these broadcasts, I'm very cognizant of

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 the amount of time that we're doing. Right now, 12 hours, 12 minutes and 50 seconds. And so I want to

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 finish this as quickly as possible before my audience, before those that are watching even on

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 demand tune out. And so if I'm really just trying to get somebody to come to a building, I don't need a

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 full 60-70-minute service. I really need a short synopsis for them to get a feel for it. Now, Facebook,

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 social media, these are still the front doors for your church, but it's not by watching 30-40 seconds of

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 a 70-minute service. It is instead much more about getting, creating content that's going to more

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 effectively drive them to the service. Remember here, when you're doing digital, there is nothing wrong

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 with hyper-focusing on a locale, on using marketing to focus on even city blocks and say, "Hey, I want

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 to target my marketing energy and I want to create connections, an opportunity to connect with people

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 digitally that you want to then drive to a physical location." All right, so a quick tip here, remember

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 that when you're doing online, when you're doing this, it's better to ask questions than make statements.

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 So when you're meeting people in these Facebook groups, when you're, when you're dialoguing with

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 people through a hashtag, you're doing something through an event, learn who they are before you

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 start talking about the church. Give them an opportunity to start the conversation and allow

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 them. Remember also, we've talked about this, be slow to turn on the webcam. It's not always about,

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 "Hey, great to meet you. Can you jump in a Zoom room over here?" Slow the roll. Let the relationship

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 develop digitally. And through that relationship, you'll be shocked how open people are to continuing

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 the conversation towards coming to the physical space, towards watching a video that allows them

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 to connect. There's plenty of opportunities that happen when you utilize digital community as a community

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 to reach and engage people for purpose of driving to the physical building. So here's where we are.

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 Let's just, you know, the three steps, not so easy steps for a fidgetal church to plant. How

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 fidgetal should be working in a church plant. So step one, we've got digital communications,

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 utilizing digital communications. Step two, being in integrating in already existing digital community.

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 Step three, here you go with this. Digital discipleship. Move to digital discipleship. So why? Let's ask some

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 questions. Let's go over. Why digital discipleship? The multiplication potential of digital is vital to a

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 healthy church. Disciple-making DNA multiplies, replicates. It's the strength of an already existing

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 church. To be honest, discipleship's not always there. I mean, I'll say it. I'm sorry. I had a

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 church, I had a digital pastor tell me at an already existing church, a very established physical

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 church, maybe giga-church level. He said to me, he says, "Jeff, you know the only people who actually are in

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 in the church today, in the big C church, you know the only people who are getting discipled?" He says, "Church

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 planters." That's it. I don't know that that's true to that extreme, but the heart of it is,

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 is that if a church plan is healthy from the beginning, there's such an urgency on building

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 that team. It's not had years of wearing off. And so understanding that DNA from the beginning of that

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 church and then supplementing it with digital, supplementing it, that's like gasoline on a flame.

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 And digital, how it multiplies, and then how it's going to roll into a church that multiplies,

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 that already has a multiplication structure in place, is a phenomenal opportunity. Digital offers this

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 perfect mix of reaching people and equipping people that would literally, I said it here on the screen,

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 be gasoline on the flame of a church planting's existing disciple-making culture. And so that's

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 really the challenge if we're really talking about the why. Why is digital discipleship so important?

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 You see it right there. Because it's this, I'm going to reach people,

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 and I'm going to also equip people. I can build that relationship, and then after I have the

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 relationship, I can apply that disciple-making culture to digital, and that's going to allow

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 me to equip people because digital is so strong when it comes to equipping people.

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 All right, so but then there's a why number two. Why digital discipleship number two? Because digital

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 community is a community that's worthy of a digital church. You see, many people today use the term

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 digital church. But to be honest, I don't know that we're really doing church

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 digitally. I think we're doing parts of church digitally. I think that we're doing broadcasting

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 a service digitally, or maybe we're supplementing a couple groups here or there because of COVID that

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 don't want to come back to the physical space. But if we really look at the ecclesiology, the biblical

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 functions of the church, I don't know that we're seeing that done in digital space a lot. There's an

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 opportunity for a church plant to maybe recognize that now there's a different type of person that we

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 can reach digitally as well as physically. All those communities that we've connected to in step two,

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 all those digital communities that we were now part of for purpose of driving towards a physical location.

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 Maybe some of those that wouldn't come to the physical location, maybe now you have an opportunity to be

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 the church in that same digital community. You built that relationship in step two, but now is step three.

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 As now we're looking at digital discipleship, we have some of the structures in place.

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 Maybe there's an opportunity to be the church, maybe to do some of that richer ecclesiological functions

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 in that digital space. It's a challenge. Like I said, three not-so-easy steps, and we're starting

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 to see here number three, there may be a challenge before you. Maybe it's better to launch that church

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 first physically and then, hey, how do we do this next step? Don't forget that the digital options are there

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 for more and that you can reach a different type of person digitally than you can physically.

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 So here's the deal. If you are hearing this and this is resonating, Stadia wants to help

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 plant digital churches, just like I've been talking about here. Stadiachurchplanting.org/plant.

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 Interested in planting a digital church? Interested in planting, we didn't talk about it,

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 but digital-only churches. There's plenty of opportunities for Stadia. We worked with, I don't

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 know, a couple dozen planters just this week on going through a discovery process, assessment process,

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 helping them understand what God is calling them to and what the ramifications of that are,

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 and how we, Stadia, can partner with them on that journey. So we'd love to have you.

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 Stadiachurchplanting.org/plant.

00:20:33.440 --> 00:20:41.680
 Well, hey, we're going to wrap here. Beta 40. As I said here, planting a digital church plant in three

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 not-so-easy steps. Step one, step two, step three, maybe there's an opportunity there

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 next week. Here's what I want to hit on. We're going to keep talking. Remember, step one, digital

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 communication. Step two, digital community. Step three, digital discipleship. You could do some of

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 that out of order, up for conversation on that. The average church probably is looking at this one,

00:21:02.400 --> 00:21:08.400
 two, three step right here. So love what that's looking like. Beta 31, what we're going to, 41,

00:21:08.400 --> 00:21:14.880
 what we're going to hit next week. Man, time flies. Starting a church, maybe thinking digital first.

00:21:14.880 --> 00:21:18.240
 What does it look like? It's interesting. We've talked with just a couple of planners this week

00:21:18.880 --> 00:21:26.480
 that are planting, that want to do micro, that want to do physical, but they are thinking digital first,

00:21:26.480 --> 00:21:34.320
 that's then going to grow into physical. And so it's online to offline. We're creating an online

00:21:34.320 --> 00:21:41.840
 expression, an online discipleship, an online ecclesiology that grows into digital. That's going

00:21:41.840 --> 00:21:48.640
 to be the conversation for next week here with Beta 41. And to be honest, we're going to wrap. Hey,

00:21:48.640 --> 00:21:54.160
 this is Jeff with the Church Digital and Stadia Church Planting. It's been a great conversation.

00:21:54.160 --> 00:22:01.280
 I love what we're talking here about church planting, digital church planting, strength of physical and

00:22:01.280 --> 00:22:09.840
 digital working together. Questions, thoughts, hit us up on social media. Myself, Deerfeg, or the Church Digital

00:22:10.080 --> 00:22:17.520
 on social media, your favorite platforms, or text us, 484-324-8724. This is Jeff. For everybody else

00:22:17.520 --> 00:22:23.840
 here, thanks for jumping on here. We'll see you next time here at the Beta Show. Y'all have a good day.

00:22:23.840 --> 00:22:24.840
 Thank you.

