WEBVTT 00:00:00.000 --> 00:00:03.940 Hey, welcome to the Church Digital Podcast, powered by Stadia Church Planning. 00:00:04.100 --> 00:00:07.020 Jeff here. We've got a great podcast set up for you today. 00:00:07.080 --> 00:00:09.920 We've talked about this on the show quite a bit. 00:00:10.180 --> 00:00:13.200 Barna released a digital evangelism report. 00:00:13.320 --> 00:00:17.640 Basically, Barna got in touch with people who are cold to Christ, 00:00:17.760 --> 00:00:21.900 who are not Christians, and had some very frank conversations 00:00:21.900 --> 00:00:25.040 about what sharing faith looks like, 00:00:25.060 --> 00:00:27.300 about where they go if they have spiritual questions. 00:00:27.680 --> 00:00:29.560 And some of their answers might be surprising. 00:00:29.560 --> 00:00:31.860 By the way, this is December 2020. 00:00:32.020 --> 00:00:36.000 When this came out, go to barna.com slash Stadia 00:00:36.000 --> 00:00:39.160 to access this digital evangelism report. 00:00:39.360 --> 00:00:40.820 Here are the findings. 00:00:41.020 --> 00:00:44.200 80% of people who are cold to Christ, 00:00:44.340 --> 00:00:48.500 who are unsaved, who do not have a relationship with Christ, 00:00:48.940 --> 00:00:52.660 80% of those people don't care about your church service, 00:00:53.480 --> 00:00:55.020 physical or digital. 00:00:55.140 --> 00:00:57.160 They're not interested in those things. 00:00:57.260 --> 00:00:59.340 We probably already knew that. 00:00:59.340 --> 00:01:00.660 We talk about it a lot. 00:01:01.080 --> 00:01:02.300 We theorized about it. 00:01:02.340 --> 00:01:04.500 But this may be one of the first digital reports, 00:01:04.580 --> 00:01:08.120 at least in the modern post-COVID era that we're in, 00:01:08.220 --> 00:01:09.740 the first time that it was said. 00:01:09.900 --> 00:01:11.160 And so it's a fact. 00:01:11.300 --> 00:01:12.640 Now we can bank on it. 00:01:13.040 --> 00:01:16.640 80% of people cold to Christ don't care about our services. 00:01:17.180 --> 00:01:19.180 And so we're having to redefine evangelism. 00:01:19.260 --> 00:01:21.200 Now, we've talked about it on the show quite a bit, 00:01:21.580 --> 00:01:24.480 that relational evangelism is the win. 00:01:24.480 --> 00:01:29.340 And we find that with this report, 40% of those that are cold to Christ, 00:01:29.340 --> 00:01:30.840 that aren't interested in the church service, 00:01:30.840 --> 00:01:36.800 are interested in a conversation with someone if they have spiritual questions. 00:01:36.800 --> 00:01:42.180 So they're going to go to someone if they see that faith is important to that person. 00:01:42.440 --> 00:01:45.960 And so that's, hey, church, let's talk about equipping people. 00:01:46.060 --> 00:01:48.660 And we talk about that all the time here at the podcast. 00:01:48.960 --> 00:01:53.780 The other 40%, 40% of people cold to Christ are going to hit the search engine 00:01:53.780 --> 00:01:57.260 before they end up talking to the friend. 00:01:57.320 --> 00:02:01.840 So they're going to go to Google to find out questions, 00:02:02.040 --> 00:02:05.600 to find out answers to the spiritual questions that they have. 00:02:05.640 --> 00:02:06.860 And this is beautiful. 00:02:07.200 --> 00:02:12.460 But sadly, I don't know that we churches are taking advantage of this opportunity. 00:02:12.980 --> 00:02:16.540 As we're talking about here, even in this podcast, 00:02:17.080 --> 00:02:20.200 what does it look like to develop content? 00:02:20.340 --> 00:02:22.560 Maybe do the stuff that we're already doing 00:02:22.560 --> 00:02:26.760 and phrase it and shape it and utilize it in such a way 00:02:26.760 --> 00:02:31.680 to make it more effective when people are searching for answers. 00:02:31.680 --> 00:02:36.660 When these people who are cold to Christ dig into Google, 00:02:37.220 --> 00:02:40.280 dig into YouTube, dig into these search engines 00:02:40.280 --> 00:02:43.780 to try to find answers to their spiritual questions. 00:02:43.780 --> 00:02:47.460 And so for the conversation here, I wanted to bring in Justin Nava. 00:02:47.560 --> 00:02:50.720 Now, Justin's a friend on Twitter, great follow, 00:02:50.880 --> 00:02:52.440 and we talk about it on the show. 00:02:52.880 --> 00:02:56.980 But Mr. Church Marketer is the company that he works for, 00:02:57.080 --> 00:03:02.080 and he helps churches develop a digital marketing strategy. 00:03:02.280 --> 00:03:05.980 So things like SEO, search engine optimization, 00:03:06.500 --> 00:03:08.040 utilizing YouTube content, 00:03:08.520 --> 00:03:11.500 like this is not a foreign concept to him. 00:03:11.500 --> 00:03:15.300 And so it's a great conversation between Justin and myself, 00:03:15.600 --> 00:03:18.320 Jeff with the Church Digital, and Stadia Church Planning, 00:03:18.700 --> 00:03:23.220 and a conversation that I'm calling Modern Evangelism by Pastor Google. 00:03:23.220 --> 00:03:25.280 Okay, everybody, here you go. 00:03:25.640 --> 00:03:29.300 So I started Church Marketing School, 00:03:29.500 --> 00:03:32.060 and then I merged that with Church Training Academy. 00:03:32.540 --> 00:03:36.000 And Church Training Academy deals more with the media stuff, 00:03:36.140 --> 00:03:38.780 the live streaming, the podcasting, the audio mixing, 00:03:38.860 --> 00:03:39.480 and all that good stuff. 00:03:39.560 --> 00:03:41.120 But really, I enjoy the marketing stuff. 00:03:41.260 --> 00:03:43.980 So I transitioned over to Mr. Church Marketer, 00:03:44.400 --> 00:03:46.540 founded by Rock Davis in 2018. 00:03:46.540 --> 00:03:51.100 They really kill it with the merchandise, the t-shirts, the mugs, 00:03:51.220 --> 00:03:54.260 the hats, the logo design, banners, all that good stuff, 00:03:54.320 --> 00:03:55.060 the physical stuff. 00:03:55.500 --> 00:03:56.980 And that's the stuff that I don't know well about. 00:03:57.120 --> 00:03:59.300 And he really wants to take the digital to the next level. 00:03:59.460 --> 00:04:02.700 So we kind of joined our ventures there together, the agency. 00:04:03.260 --> 00:04:06.880 So now we're full service doing print, signage, merch, 00:04:06.940 --> 00:04:10.760 and now digital offering, social media, SEO, websites, 00:04:10.900 --> 00:04:11.800 all that good stuff. 00:04:12.220 --> 00:04:13.460 So it's been a lot. 00:04:13.520 --> 00:04:16.780 It's been really cool to kind of go a little bit away from that, 00:04:16.920 --> 00:04:19.580 doing the work to now working straight with pastors 00:04:19.580 --> 00:04:21.380 and finding out what solution do we need? 00:04:21.700 --> 00:04:22.960 How can we get you the best value 00:04:22.960 --> 00:04:25.280 so you can reach more people with the budget that you have? 00:04:25.280 --> 00:04:27.300 It's the best thing ever. 00:04:28.220 --> 00:04:30.620 It's one of those things where maybe, you know, 00:04:30.660 --> 00:04:34.020 February 2020, probably people weren't calling that much. 00:04:34.400 --> 00:04:36.980 But now, you know, mid, post pandemic, 00:04:37.480 --> 00:04:38.700 the phone's ringing a lot more. 00:04:38.800 --> 00:04:40.040 It's just the digital value. 00:04:40.300 --> 00:04:42.480 It's like I was talking to a pastor a couple weeks ago. 00:04:42.580 --> 00:04:43.520 You know, we were talking about, 00:04:43.640 --> 00:04:47.100 okay, well, we have the funds for either website overhaul 00:04:47.100 --> 00:04:49.340 or t-shirts and connect cards. 00:04:49.600 --> 00:04:52.040 And I basically had to be frank with him. 00:04:52.100 --> 00:04:53.180 I'm an artist guy, Jeff. 00:04:53.180 --> 00:04:55.320 I mean, I don't, I don't, I take sugar in my coffee, 00:04:55.400 --> 00:04:56.240 not my conversations. 00:04:56.580 --> 00:04:57.880 I told him, I said, you can, 00:04:58.020 --> 00:05:00.060 I know you want to get the t-shirts and the connect cards 00:05:00.060 --> 00:05:01.160 and all that good stuff. 00:05:01.280 --> 00:05:02.880 But if you don't have a good website, 00:05:02.880 --> 00:05:05.060 if you don't have a good online presence, 00:05:05.060 --> 00:05:07.580 you're going to be sitting on that inventory for a long time. 00:05:07.660 --> 00:05:10.000 I said, I said, I would prioritize the website first. 00:05:10.080 --> 00:05:11.300 And that's not just because I'm a digital guy. 00:05:11.360 --> 00:05:12.600 It's because I'm a practical guy. 00:05:13.220 --> 00:05:16.220 And having been in all parts of the church, 00:05:16.220 --> 00:05:18.760 I can tell you that if you want to get those connect cards moving, 00:05:18.860 --> 00:05:20.280 you got to get the website moving first. 00:05:20.680 --> 00:05:24.120 I take sugar in my coffee, not in my conversations. 00:05:24.520 --> 00:05:27.080 That's, that might be like the tweet of the week, right? 00:05:27.100 --> 00:05:27.480 Right there. 00:05:27.580 --> 00:05:29.460 And that was, I'm going to tweet that when we're done here. 00:05:29.600 --> 00:05:32.560 I'm telling you that if that was on the fly, well done, 00:05:32.620 --> 00:05:33.920 but I'm sure you've used that line before. 00:05:34.100 --> 00:05:36.320 Hey, so here's what I want to talk about. 00:05:36.380 --> 00:05:41.060 Like I'm really excited and passionate about this. 00:05:41.180 --> 00:05:42.280 Excited might not be the right word, 00:05:42.280 --> 00:05:48.220 but to me, this was like a revolutionary concept that we now have stats behind 00:05:48.220 --> 00:05:50.360 where it's not waxing theoretic, 00:05:50.460 --> 00:05:54.000 but this is like realistic what's happening in the world today. 00:05:54.120 --> 00:05:58.220 So Barna is doing incredible research on digital church in this season, 00:05:58.640 --> 00:06:01.960 partnered with Stadia on doing a hybrid church report, 00:06:02.340 --> 00:06:05.200 probably October, September of 2020. 00:06:05.740 --> 00:06:09.500 They partnered with Alpha to do one on digital evangelism that came out November, 00:06:10.000 --> 00:06:13.520 December of 2020 that, that they started asking questions, 00:06:13.520 --> 00:06:15.620 not only of church people, but lost people, 00:06:15.720 --> 00:06:17.520 like people who are far from Christ. 00:06:17.680 --> 00:06:19.680 What, what is your opinion? 00:06:19.840 --> 00:06:20.520 What's your stance? 00:06:20.600 --> 00:06:23.960 What are you open to, you know, even in this COVID season? 00:06:23.960 --> 00:06:25.980 So this is not like old stats. 00:06:26.120 --> 00:06:28.080 This is not like pre pandemic stats. 00:06:28.080 --> 00:06:33.020 This is in the heat of it where Barna and Alpha are digging into it. 00:06:33.200 --> 00:06:35.200 And, and, and one of the, for me, 00:06:35.260 --> 00:06:39.000 one of the most telling stats that, that came out of the report, 00:06:39.000 --> 00:06:41.180 we'll put the link in the show notes, 00:06:41.280 --> 00:06:44.620 barna.com slash Stadia, get you right to the page to, to download it. 00:06:44.660 --> 00:06:48.000 But this stat was, was, to me, it was like jaw dropping. 00:06:48.580 --> 00:06:50.460 And it's the type of thing that I've said, 00:06:50.780 --> 00:06:52.400 but I've never had stats to back it up. 00:06:52.740 --> 00:06:56.780 80% of people called to Christ, according to Barna's research, 00:06:56.900 --> 00:06:59.860 80% of people who are not Christians, who are distant, 00:07:00.180 --> 00:07:01.340 who do not have a relationship with Christ, 00:07:01.400 --> 00:07:03.400 who are not involved in the church in any way, 00:07:03.840 --> 00:07:08.380 80% of people don't care about your physical service or your digital service. 00:07:08.740 --> 00:07:10.260 If they have spiritual questions, 00:07:10.600 --> 00:07:13.740 their first step is not to go to a church service. 00:07:14.780 --> 00:07:17.140 40% of people, we talk a lot about this. 00:07:17.200 --> 00:07:22.140 We do talk about a lot about equipping people to have conversations of faith 00:07:22.140 --> 00:07:22.880 with their friends. 00:07:22.880 --> 00:07:24.260 What's the role of evangelism? 00:07:24.260 --> 00:07:29.700 And so like personal evangelism, relational evangelism, you know, we beat that drum a lot. 00:07:29.880 --> 00:07:33.280 And so 40% of people called to Christ do that. 00:07:33.500 --> 00:07:38.840 They will go talk to a friend who they think can answer some of those spiritual questions, 00:07:38.840 --> 00:07:43.080 who they see the, the, the spirituality, the Christ in them, 00:07:43.140 --> 00:07:44.380 where faith is important to them. 00:07:44.580 --> 00:07:45.640 They'll go have that conversation. 00:07:45.800 --> 00:07:48.760 That's only 40% of the people called to Christ. 00:07:48.920 --> 00:07:53.360 The other 40%, I was a little surprised that the strength of this, 00:07:53.820 --> 00:07:54.940 they're going to search engines. 00:07:55.120 --> 00:07:56.220 They're going to Google. 00:07:56.540 --> 00:08:00.320 They're, they're, they're going to YouTube to kind of search around to, 00:08:00.400 --> 00:08:01.480 to find these answers. 00:08:01.480 --> 00:08:08.740 And honestly, 40% of people called to Christ engaging with Google, Pastor Google in this 00:08:08.740 --> 00:08:09.300 situation. 00:08:09.300 --> 00:08:13.940 Honestly, it surprised me a little bit that, that it was that high, but it made me realize, 00:08:14.120 --> 00:08:17.500 man, we as churches, we are horrible in SEO. 00:08:17.500 --> 00:08:19.960 We're horrible in, in, in these things. 00:08:19.960 --> 00:08:26.880 And if we are, it's more towards come visit our church campus, um, instead of maybe something 00:08:26.880 --> 00:08:31.880 that that's more effective to get people engaged to answer some of these spiritual questions. 00:08:31.880 --> 00:08:34.200 And so I'm like, who am I going to bring into this conversation? 00:08:34.860 --> 00:08:40.500 Justin Nava, uh, my, my friend, my guy who's on, uh, the edge, who's helping churches on a 00:08:40.500 --> 00:08:46.380 regular basis with digital strategy, with digital marketing, with SEO, with website, all of this. 00:08:46.420 --> 00:08:49.240 And I'm like, Hey, Justin, I want to have a conversation here. 00:08:49.240 --> 00:08:55.700 I want to talk about this idea of what, uh, how does a church embrace what they're doing? 00:08:55.800 --> 00:08:58.800 How do we interface with these, uh, search engines? 00:08:58.800 --> 00:09:02.920 Because we can equip people all day long and that's going to reach a percentage of people. 00:09:02.920 --> 00:09:07.520 But Barna is evidently telling us there's a percentage of people on, on the search engine. 00:09:07.520 --> 00:09:10.280 So first off, I just want to even ask the open up. 00:09:10.780 --> 00:09:16.100 Were you surprised 40% to talking to people, 40% search engines? 00:09:16.300 --> 00:09:18.920 Does, does anything in those stats like surprise you? 00:09:19.000 --> 00:09:20.380 Does that take you back? 00:09:20.460 --> 00:09:27.780 I am shocked, uh, Jeff, utterly, completely shocked that it's only 80%. 00:09:27.780 --> 00:09:31.500 I thought I would have guessed 90, 95%. 00:09:31.500 --> 00:09:35.440 I mean, even when I have a spiritual question, I don't text my pastor. 00:09:35.660 --> 00:09:36.480 I go to Google. 00:09:36.620 --> 00:09:40.560 Now, granted, I have like, I call it a mental whitelist. 00:09:40.560 --> 00:09:40.860 Okay. 00:09:40.860 --> 00:09:44.380 If you've been in it, you know, a whitelist means these are allowed to be on our network. 00:09:44.380 --> 00:09:46.500 I have a mental whitelist where I Google something. 00:09:46.500 --> 00:09:48.020 It's like, all right, John Piper's blog. 00:09:48.100 --> 00:09:49.040 I'll check that out. 00:09:49.340 --> 00:09:50.460 Something, uh, Rick Warren wrote. 00:09:50.500 --> 00:09:51.320 I'll check that out. 00:09:51.420 --> 00:09:53.560 Um, David Platt, anything he blogs about. 00:09:53.760 --> 00:09:56.280 I'll, like, I have my trusted sources, I think is what we call them. 00:09:56.280 --> 00:09:57.420 I call them my mental whitelist. 00:09:57.600 --> 00:10:04.640 I will go Google that, that, that question, uh, rather than, um, text my pastor. 00:10:04.640 --> 00:10:09.380 And I think, you know, that's part of where the, uh, it's really big now on Twitter, you 00:10:09.380 --> 00:10:13.980 know, a church needs to train media education and train up our people and equip them to be 00:10:13.980 --> 00:10:18.960 able to filter out the garbage online from the, from the truth that we might discover. 00:10:19.080 --> 00:10:21.440 So I'm honestly surprised it's 80%. 00:10:21.440 --> 00:10:25.780 I mean, I mean, you're, you're talking one out of five that are still talking to their friends. 00:10:25.780 --> 00:10:29.120 That, that seems, that seems high to me, but Hey, I believe it. 00:10:29.120 --> 00:10:32.980 And even 40% saying, I think I know someone who knows about this. 00:10:33.140 --> 00:10:38.960 I guarantee you, if you're, if you're for some reason, a lost person, a cold to Christ, 00:10:39.040 --> 00:10:44.220 I love that phrase, uh, watching or listening to the show and you ask someone like, Hey man, 00:10:44.240 --> 00:10:46.820 what does the Bible say about punishing your kids? 00:10:46.960 --> 00:10:49.360 I guarantee you they're Googling it. 00:10:49.400 --> 00:10:49.780 Okay. 00:10:49.780 --> 00:10:52.380 They don't have the answer at the ready. 00:10:52.660 --> 00:10:52.920 Okay. 00:10:52.920 --> 00:10:54.240 Sometimes I will Google stuff. 00:10:54.300 --> 00:10:57.140 They're like, I know the answer, but I don't know how to say it. 00:10:57.360 --> 00:11:01.360 So I'm going to go ahead and see if maybe John Piper or David Platt or Francis Chan, 00:11:01.360 --> 00:11:02.640 maybe it knows a better way to say it. 00:11:02.640 --> 00:11:06.480 Uh, and so you can really tell who's in my, my inner circle of trust here, Jeff. 00:11:06.680 --> 00:11:06.920 Yeah. 00:11:08.540 --> 00:11:11.560 Uh, so, uh, yeah. 00:11:11.640 --> 00:11:15.740 So, uh, so I, I will like, you know, Google it to say like, is there a better way to say 00:11:15.740 --> 00:11:15.920 this? 00:11:15.940 --> 00:11:17.380 Is there a better way I can communicate this? 00:11:17.380 --> 00:11:20.200 Or sometimes my daughter will ask a question of what she learned in Sunday school. 00:11:20.200 --> 00:11:24.460 And I know the old school, maybe some of the fire and brimstone way to put it, but I want 00:11:24.460 --> 00:11:26.300 to know what's, what's a nicer way to put it. 00:11:26.620 --> 00:11:30.480 That's appropriate for a seven-year-old that maybe I know how to explain it to someone else 00:11:30.480 --> 00:11:33.860 who has a Christian Bible college degree, but not a seven-year-old. 00:11:34.040 --> 00:11:38.020 So I'm honestly surprised long walk to a short drink of water. 00:11:38.140 --> 00:11:40.000 I'm surprised it's only 80%. 00:11:40.000 --> 00:11:45.820 So as, as, as a church, it's, it's interesting, you know, different sides, sides of the coin, 00:11:45.920 --> 00:11:48.640 but I mean, ultimately there's, there, there's an opportunity, right? 00:11:48.980 --> 00:11:51.340 Where, uh, we're, we're wanting to reach people. 00:11:51.340 --> 00:11:53.440 We're wanting to drive people to, to our buildings. 00:11:53.560 --> 00:11:54.880 Buildings are questionable. 00:11:54.880 --> 00:11:59.040 We're, we're, you know, people cold to Christ, people that aren't loyal to your church, maybe 00:11:59.040 --> 00:12:03.360 not running back to these physical experiences, you know, movie theaters, we're even seeing 00:12:03.360 --> 00:12:03.580 that. 00:12:03.580 --> 00:12:07.540 So we've got to embrace a new model. 00:12:07.700 --> 00:12:12.680 If, if even for the short season, I suggest it's probably long-term here with, with utilizing 00:12:12.680 --> 00:12:20.060 Google algorithms and, and, and search engine optimization and a bunch of probably technological 00:12:20.060 --> 00:12:23.400 concepts that they don't teach pastors in seminary. 00:12:23.500 --> 00:12:27.740 Like, I don't, I don't think, or at least back in, in, in, in my time checking out seminaries 00:12:27.740 --> 00:12:32.260 and, and as I was in school, like it was not, oh, let me go to seminary, learn about technical 00:12:32.260 --> 00:12:32.620 stuff. 00:12:32.620 --> 00:12:37.340 But all of a sudden, these are the tools that are going to be effectively helping churches 00:12:37.340 --> 00:12:39.720 connect with people called to Christ. 00:12:39.920 --> 00:12:43.920 So, um, you know, I mean, I would love to dig into some practical aspects here. 00:12:44.040 --> 00:12:49.780 What, how can churches, you know, even start to really, or what does SEO mean? 00:12:50.180 --> 00:12:55.720 And, and just let's start to scrape away at this thing of how can churches utilize Google, 00:12:55.720 --> 00:13:02.480 a, a non-Christian entity that maybe their mantra mantra is do no harm. 00:13:02.480 --> 00:13:06.280 And so we want to trust them in that for the most part, but how can we use that to help 00:13:06.280 --> 00:13:10.060 them help ourselves get connected to people who are called to Christ? 00:13:10.880 --> 00:13:11.000 Cool. 00:13:11.120 --> 00:13:15.920 So, um, there's one mindset as a church leader that you have to wrap yourself around, uh, 00:13:15.920 --> 00:13:16.760 wrap your mind around. 00:13:16.760 --> 00:13:22.540 And unfortunately it's something that I believe that we aren't equipped with, uh, in our MDivs 00:13:22.540 --> 00:13:27.500 and our Bible, uh, Christian education degrees, and even a lot of our mentorships from other 00:13:27.500 --> 00:13:30.160 pastors, we get so wrapped up in our own lives. 00:13:30.280 --> 00:13:34.320 We approach the situation in an entirely wrong way. 00:13:34.820 --> 00:13:40.100 Uh, so really it needs to be almost like, uh, if I can put in another term, I like, I like 00:13:40.100 --> 00:13:41.480 to use illusions and analogies. 00:13:41.480 --> 00:13:42.660 So it's kind of like dieting. 00:13:42.660 --> 00:13:46.660 A lot of people try diets and they say, well, what can I do? 00:13:46.660 --> 00:13:47.920 What food can I eat? 00:13:48.100 --> 00:13:52.880 What can I do to stay on this diet versus what can my food do for me? 00:13:53.020 --> 00:13:56.900 So instead of me trying to restrict everything I'm eating, why don't I look at what kind 00:13:56.900 --> 00:13:58.460 of energy am I getting from my food? 00:13:58.540 --> 00:14:00.780 What kind of nutrition am I getting from my food? 00:14:01.100 --> 00:14:02.560 And we kind of need to look at that. 00:14:02.640 --> 00:14:04.040 We kind of need to change our perspective. 00:14:04.040 --> 00:14:07.880 And instead of ask, where do people fit in with our church? 00:14:07.980 --> 00:14:11.640 We need to ask ourselves, where does our church fit in with people's lives? 00:14:11.700 --> 00:14:14.380 Now we're not manipulating the truth to fit into their lives. 00:14:14.440 --> 00:14:18.180 We're manipulating the medium and how we get the truth into their lives. 00:14:18.460 --> 00:14:22.660 And when you start to approach your ministry like this, and even discipleship like this, 00:14:22.980 --> 00:14:26.720 you start to really challenge a lot of the things that we've traditionally done. 00:14:27.140 --> 00:14:32.740 One example is, uh, uh, the, the way we're doing church now, the whole fidgetal thing. 00:14:32.740 --> 00:14:38.380 It's no longer geo-located within these walls, meaning it's no longer at one location at one 00:14:38.380 --> 00:14:40.600 time, and there is a limited quantity of seats. 00:14:41.020 --> 00:14:43.080 Therefore, only so many ears can hear, Jeff. 00:14:43.340 --> 00:14:50.340 Now we have technology that can get the gospel out to more people, but not only that, we have 00:14:50.340 --> 00:14:56.700 it in such a way that the way we traditionally do church services is not directly translatable 00:14:56.700 --> 00:14:58.360 onto these social platforms. 00:14:59.120 --> 00:15:04.200 It's very hard to get people to sit down for 45 minutes for a worship set announcements 00:15:04.200 --> 00:15:06.240 that you have the call to action. 00:15:06.340 --> 00:15:08.100 Go talk to Janice at the connection table. 00:15:08.180 --> 00:15:08.700 I'm at home. 00:15:08.760 --> 00:15:09.800 I can't talk to Janice. 00:15:10.280 --> 00:15:12.820 And then a 40 minute sermon or a 30 minute sermon. 00:15:13.180 --> 00:15:14.740 And, you know, turn, turn, turn. 00:15:14.880 --> 00:15:18.540 Uh, I love that some churches are trying, but they're like, Hey, turn to the church app 00:15:18.540 --> 00:15:19.740 and write down these notes. 00:15:19.740 --> 00:15:21.500 And I'm sitting here like, I'm watching on Facebook. 00:15:21.500 --> 00:15:23.520 I can't go to the church app and take notes. 00:15:23.660 --> 00:15:27.340 You know, it's, we, we have these things that we've traditionally thought of. 00:15:27.340 --> 00:15:29.720 And we say, how can we duplicate this on new platforms? 00:15:29.720 --> 00:15:34.360 But really the platforms, we need to figure out how can we not duplicate onto the platforms 00:15:34.360 --> 00:15:39.580 like Google, but we need to figure out how we can meet people where they are to use a 00:15:39.580 --> 00:15:44.780 traditional nomenclature and speak in the language that the platform best uses. 00:15:44.780 --> 00:15:45.700 So here's an example. 00:15:45.780 --> 00:15:46.460 Let's get practical. 00:15:47.560 --> 00:15:53.020 So an example would be, we're talking about divorce this Sunday. 00:15:53.340 --> 00:15:54.600 We want you to be here. 00:15:54.880 --> 00:15:56.420 Come listen to it at church. 00:15:56.520 --> 00:15:56.720 Okay. 00:15:57.140 --> 00:15:59.380 That's a typical traditional call to action. 00:15:59.480 --> 00:16:00.540 We're going to talk about divorce. 00:16:01.000 --> 00:16:03.020 Uh, and you know, maybe what God has for marriage. 00:16:03.020 --> 00:16:06.440 We're talking about that for four weeks, come on Sundays and, and you're going to consume 00:16:06.440 --> 00:16:07.120 it for an hour. 00:16:08.240 --> 00:16:11.640 Google, uh, pastor Google doesn't have office hours. 00:16:11.640 --> 00:16:14.600 He works 24 hours a day, seven days a week. 00:16:14.600 --> 00:16:18.880 While you're sleeping pastor, you could still be ministering to people by doing things. 00:16:18.980 --> 00:16:21.080 Like I said, meeting people where they are. 00:16:21.200 --> 00:16:24.340 Now you can do this through social media, but let's focus on Google. 00:16:24.340 --> 00:16:30.420 So let's again, put ourselves in the guests shoes or the church member shoes or the cold 00:16:30.420 --> 00:16:32.260 to Christ shoes, the CTC shoes. 00:16:32.340 --> 00:16:32.920 Can I call them that? 00:16:33.280 --> 00:16:34.680 Uh, that sounds like a great brand. 00:16:34.940 --> 00:16:35.260 Well done. 00:16:36.100 --> 00:16:38.120 So let's put ourselves in their shoes. 00:16:38.560 --> 00:16:40.600 Um, they just had a fight with their wife. 00:16:40.700 --> 00:16:42.740 They might've thrown some plates against the wall. 00:16:43.180 --> 00:16:44.420 Uh, they're fuming. 00:16:44.960 --> 00:16:45.920 She's in the bedroom. 00:16:46.100 --> 00:16:46.940 He's in the truck. 00:16:47.080 --> 00:16:48.720 He's like, like ready to go. 00:16:48.900 --> 00:16:52.400 And then he's like, and he just turns on the radio. 00:16:52.580 --> 00:16:54.720 He's got it on a country station talking about God. 00:16:54.800 --> 00:16:56.520 So good on the country station. 00:16:56.520 --> 00:16:57.680 And he's like, what the heck? 00:16:57.980 --> 00:16:58.140 What? 00:16:58.260 --> 00:16:58.620 Okay. 00:16:58.700 --> 00:16:58.940 All right. 00:16:59.000 --> 00:17:01.000 What does God have to say about divorce then? 00:17:01.020 --> 00:17:02.100 And he's going to go to Google. 00:17:02.540 --> 00:17:06.340 He's not going to go to his Google calendar and set an alarm for Saturday, Sunday at eight 00:17:06.340 --> 00:17:08.680 o'clock to get dressed and go to church and hear about it. 00:17:08.720 --> 00:17:09.700 He wants it right there. 00:17:09.780 --> 00:17:12.300 Friday night at nine 30 after a fight with his wife. 00:17:13.260 --> 00:17:15.280 So how, what is he looking for? 00:17:15.340 --> 00:17:17.940 He's looking for answers and he's going to look for them on Google. 00:17:18.600 --> 00:17:25.020 So what you want to do is you want to address his questions, his concerns through some medium 00:17:25.020 --> 00:17:28.960 that he's going to find it on, which is probably going to be something like a blog post, which 00:17:28.960 --> 00:17:30.380 doesn't even have to be written content. 00:17:30.580 --> 00:17:35.500 It could just be a video of your sermon or a video of a clip of you talking specifically 00:17:35.500 --> 00:17:36.340 about divorce. 00:17:36.440 --> 00:17:39.960 But what you do is you, again, put yourself in the mind of this. 00:17:40.100 --> 00:17:43.380 And this is very basic in the mind of this person and say, what would they Google? 00:17:43.800 --> 00:17:45.880 What would they type into the search box? 00:17:46.660 --> 00:17:48.680 What does the Bible say about divorce? 00:17:49.060 --> 00:17:49.820 Christian divorce. 00:17:49.940 --> 00:17:51.280 Can Christians get divorced? 00:17:51.740 --> 00:17:54.140 All these questions are what they're searching. 00:17:54.140 --> 00:18:00.280 And so real simply on a very practical standpoint, that's what you title your blog post. 00:18:00.680 --> 00:18:03.920 And dare I say, that's what you title your sermon. 00:18:04.340 --> 00:18:04.680 Okay. 00:18:04.800 --> 00:18:10.940 Some of us have sermon engines, quote unquote, sermon archives, and they're dated. 00:18:13.660 --> 00:18:18.100 Man, let's say chaos at home, a study in Genesis. 00:18:18.480 --> 00:18:22.700 And it's like no one's searching for any of those terms if they're actually having marital 00:18:22.700 --> 00:18:23.120 issues. 00:18:23.260 --> 00:18:32.640 What they will search is, they might search something like leaving husband after abuse or 00:18:32.640 --> 00:18:35.700 leaving wife after abuse or husband abusing children. 00:18:35.840 --> 00:18:36.380 What do I do? 00:18:37.020 --> 00:18:37.920 Christian divorce. 00:18:38.020 --> 00:18:39.420 What does the Bible say about divorce? 00:18:39.920 --> 00:18:41.880 And they might Google that stuff. 00:18:42.140 --> 00:18:47.820 And then this, I'm not going to get too technical here, but we all know that Google knows where 00:18:47.820 --> 00:18:49.060 you are. 00:18:49.060 --> 00:18:54.380 They know that when you post on your church website, you're located at 123 Spring Street 00:18:54.380 --> 00:18:57.420 in excellent city, New York. 00:18:57.500 --> 00:18:57.700 Okay. 00:18:57.920 --> 00:19:04.480 So if they are also in that area and they're searching for a term like that, there is a 00:19:04.480 --> 00:19:08.680 chance that Google knows that you're in the area, they're in the area, you have in-person 00:19:08.680 --> 00:19:12.320 services, and you're answering a question that they are asking. 00:19:12.320 --> 00:19:14.060 You can pop up that way. 00:19:14.380 --> 00:19:19.500 This is why when I type into Google, fresh baked cookies, I don't get cookies from New 00:19:19.500 --> 00:19:19.760 York. 00:19:19.880 --> 00:19:20.960 I don't get cookies from Florida. 00:19:21.140 --> 00:19:25.380 I get cookies from Houston because Google knows I'm in Houston and it knows that TIFF's 00:19:25.380 --> 00:19:29.400 cookies, our favorite place, is in Houston just a couple miles down the road from us. 00:19:29.820 --> 00:19:33.080 They know where they are and they are prepared to serve up information locally. 00:19:33.740 --> 00:19:38.300 Now, granted, that's what we call a local search term, but don't get too far tracked. 00:19:38.860 --> 00:19:40.020 I'm mainly talking to myself here. 00:19:40.640 --> 00:19:45.800 So when you write a blog post, an article, or when you upload a sermon that talks about 00:19:45.800 --> 00:19:51.720 divorce, you want to appropriately title and put appropriate information in there. 00:19:52.100 --> 00:19:53.700 Jeff, this is something called keywords. 00:19:54.180 --> 00:19:54.340 Okay. 00:19:54.340 --> 00:20:00.260 So when someone says keyword research, keyword metadata, all that good stuff, it's basically 00:20:00.260 --> 00:20:06.300 what do people type into Google and the longer sentences, what does the Bible say about divorce? 00:20:06.500 --> 00:20:08.600 That's what's called a long tail keyword. 00:20:09.140 --> 00:20:12.460 Christian divorce is what we might call a short keyword, a short tail keyword. 00:20:12.640 --> 00:20:17.760 So you want to optimize for kind of try for both, but you will probably find more success 00:20:17.760 --> 00:20:18.560 with the longer ones. 00:20:18.640 --> 00:20:22.700 So if you preach about divorce, all you have to do is upload your sermon to your website 00:20:22.700 --> 00:20:24.860 and say, what does the Bible say about divorce? 00:20:25.360 --> 00:20:29.460 And then when someone searches that search term, there is a chance that you will come up 00:20:29.460 --> 00:20:32.780 and you will be able to serve your information, but it doesn't stop there. 00:20:32.880 --> 00:20:33.600 That's part one. 00:20:34.320 --> 00:20:41.780 Part two is you have to make it easily consumable again, in the mindset of what, what do they 00:20:41.780 --> 00:20:43.140 want and how can we meet them there? 00:20:43.420 --> 00:20:49.180 You cannot upload your 45 minute service with your worship and announcements and then sermon 00:20:49.180 --> 00:20:51.400 starting 30 minutes in, in which case you do. 00:20:51.740 --> 00:20:53.100 What's the opposite of a benediction? 00:20:53.100 --> 00:20:56.740 When you start with a prayer, you read the scripture and then you pray for five minutes and 00:20:56.740 --> 00:20:57.960 then you finally get to the content. 00:20:58.660 --> 00:21:03.560 You need to cut your sermon into just the important parts. 00:21:03.880 --> 00:21:04.060 Okay. 00:21:04.720 --> 00:21:06.440 This may mean more work on you. 00:21:07.340 --> 00:21:11.600 Ideally, it would mean more work for your team, pastor, but you need to say, what does 00:21:11.600 --> 00:21:14.380 the Bible say about Christian divorce? 00:21:14.600 --> 00:21:16.200 Or what does the Bible say about divorce? 00:21:16.300 --> 00:21:19.080 Then you clip just the part where you talk about divorce. 00:21:19.340 --> 00:21:21.140 You don't have to include the altar call. 00:21:21.220 --> 00:21:22.580 You don't have to include the prep. 00:21:22.580 --> 00:21:27.480 You can go right into, uh, Hey guys, here's, here's what the scripture says. 00:21:27.480 --> 00:21:31.800 And then here's what it means for us today in 2020 or 2021, or just in the 21st century. 00:21:31.980 --> 00:21:32.420 Okay. 00:21:32.660 --> 00:21:34.800 And then again, you have that keyword. 00:21:34.800 --> 00:21:36.200 What does the Bible say about divorce? 00:21:36.200 --> 00:21:37.020 So that's the title. 00:21:37.380 --> 00:21:43.480 You have the video and then you, and very simple description, uh, which is just text underneath 00:21:43.480 --> 00:21:43.920 the video. 00:21:43.920 --> 00:21:49.000 You could say in this video, pastor Bill talks about what the Bible says about divorce. 00:21:49.140 --> 00:21:49.280 Boom. 00:21:49.340 --> 00:21:50.140 You've said it again. 00:21:50.340 --> 00:21:50.560 Okay. 00:21:50.720 --> 00:21:53.100 Now you don't want to just put it all over the place. 00:21:53.160 --> 00:21:56.220 That's called keyword stuffing, but you want to mention it a couple of times in the article, 00:21:56.220 --> 00:21:58.240 maybe go ahead and transcribe it. 00:21:58.240 --> 00:22:03.800 And then you have all that text because again, Google is smarter than we are most of the time. 00:22:03.900 --> 00:22:08.140 So as people search for maybe not, what does the Bible say about divorce? 00:22:08.260 --> 00:22:09.800 What does Jesus say about divorce? 00:22:09.960 --> 00:22:15.440 If you have, again, that word Jesus and divorce together in your content, the Google can know 00:22:15.440 --> 00:22:18.880 that you're talking about the same thing and it can still serve it up. 00:22:19.540 --> 00:22:19.980 Okay. 00:22:20.000 --> 00:22:25.480 So that's, that's kind of like a step one, step two, step three, uh, kind of thing. 00:22:25.480 --> 00:22:30.740 And so basically you want to really think about what are people going to search for? 00:22:31.180 --> 00:22:33.280 And then let me make some content about it. 00:22:33.480 --> 00:22:35.640 And it doesn't have to, I use blog in this case. 00:22:35.760 --> 00:22:36.860 It doesn't have to be a blog post. 00:22:36.960 --> 00:22:38.040 It could be a sermon clip. 00:22:38.260 --> 00:22:42.520 It could be YouTube because Google and YouTube are basically the same person. 00:22:42.920 --> 00:22:46.460 Uh, it's, uh, two parts of the same alphabet Trinity, I like to say. 00:22:46.620 --> 00:22:52.140 So you've got, uh, when someone searches in Google, you can have a YouTube video show up 00:22:52.140 --> 00:22:53.220 at the top of the results. 00:22:53.360 --> 00:22:57.740 And so if you do a YouTube video, that is something else that could pop up. 00:22:57.760 --> 00:22:59.420 So I like to go ahead and just do like everything. 00:22:59.420 --> 00:23:02.220 So try, I upload the sermon to YouTube. 00:23:02.220 --> 00:23:04.000 I upload clips to social media. 00:23:04.000 --> 00:23:06.360 So, cause they can sometimes show up in search results. 00:23:06.440 --> 00:23:11.100 And then I go ahead and upload the clip along with the blog post as a sermon post basically. 00:23:11.100 --> 00:23:14.500 So yeah, on the back end, it can look like a blog post, but on the front end, it looks 00:23:14.500 --> 00:23:15.360 like a sermon archive. 00:23:15.360 --> 00:23:17.640 So that's definitely a really simple, easy way. 00:23:17.700 --> 00:23:21.960 Just low hanging fruit takes like 20 minutes a week to just get that up there. 00:23:22.040 --> 00:23:23.220 Someone on your team can do it. 00:23:23.220 --> 00:23:26.640 Uh, I've coached a lot of, uh, receptionists and assistants to do it. 00:23:26.840 --> 00:23:28.320 Uh, it's not that difficult. 00:23:28.320 --> 00:23:34.180 And that's just a, such low hanging fruit, uh, to get in front of people without relying 00:23:34.180 --> 00:23:35.520 on too many algorithms. 00:23:36.220 --> 00:23:36.660 Yeah. 00:23:36.780 --> 00:23:37.740 Love, love that. 00:23:37.800 --> 00:23:40.860 I had, had a, you know, and it's true pastor before I even get to that story. 00:23:41.300 --> 00:23:48.240 Um, you spend so many hours, you know, like I've, I've known pastors, you know, that are 00:23:48.240 --> 00:23:53.340 spending 20, 30 hours a week crafting and detailing this perfect message. 00:23:53.340 --> 00:24:00.220 And, and honestly, without online pastor, your, your message dies Sunday morning, noon, like 00:24:00.220 --> 00:24:06.300 it may affect people as they leave the building, but even, even to your point, Justin earlier, 00:24:06.300 --> 00:24:12.940 where the reach of our buildings is, is limited by the number of chairs that we have and the 00:24:12.940 --> 00:24:17.780 ability for that to affect people long-term is, is gone. 00:24:17.920 --> 00:24:23.400 And so really by cutting up the messages, by, by creating social media posts, by getting 00:24:23.400 --> 00:24:28.380 it, um, and, and crafting it in different ways and utilizing YouTube, this is where the 00:24:28.380 --> 00:24:35.360 ministry potential exponentially grows because we're putting it in positions and places where 00:24:35.360 --> 00:24:38.120 it can effectively go out. 00:24:38.280 --> 00:24:42.280 Now, look, listen, like there's a, I had a, I had a pastor tell me, uh, actually the 00:24:42.280 --> 00:24:45.660 communications director, creative director out of the church on the West coast. 00:24:45.760 --> 00:24:50.220 He says every sermon, uh, we have a system at place at this point where we cut every 00:24:50.220 --> 00:24:52.640 sermon that's preached into 18 social media posts. 00:24:52.800 --> 00:24:57.520 They know, Hey, I'm going to cut 0.1, 0.2, 0.3, the opening illustration. 00:24:57.520 --> 00:24:58.260 I'm going to do this. 00:24:58.280 --> 00:24:58.900 It's going to do this. 00:24:58.960 --> 00:25:00.880 I'm going to put this on different social media. 00:25:01.020 --> 00:25:04.360 They've just, they've done it so much that they've gotten down to a rhythm. 00:25:04.360 --> 00:25:07.060 And with that rhythm, it's effectively reaching people. 00:25:07.060 --> 00:25:11.880 I, when I was digital pastor, online pastor, Christ fellowship, Miami in Miami, Florida, 00:25:11.880 --> 00:25:18.500 there was actually a woman who credits Christ, a woman in Atlanta, Georgia, who credits the 00:25:18.500 --> 00:25:23.640 lead pastor, Rick Blackwood, Christ fellowship, Miami in YouTube for saving her marriage because 00:25:23.640 --> 00:25:30.520 she literally Googled my marriage is over and found the Christ fellowship, Miami sermon 00:25:30.520 --> 00:25:36.580 series from years earlier, like three, four, five years earlier centered around marriage 00:25:36.580 --> 00:25:39.820 and divorce and, and, and fighting for your marriage. 00:25:39.820 --> 00:25:45.040 And as a result of listening to that sermon online, parts of that sermon, she reconciled 00:25:45.040 --> 00:25:46.280 with her husband collectively. 00:25:46.280 --> 00:25:50.960 They both started listening to some of the stuff online and became part of Christ fellowship, 00:25:51.060 --> 00:25:51.360 Miami. 00:25:51.540 --> 00:25:56.180 But then actually it was like, Hey, we want to go and get us, get us at an established physical 00:25:56.180 --> 00:25:57.440 church in Austin. 00:25:57.440 --> 00:26:01.580 So we actually helped them do that, get connected to a church. 00:26:01.580 --> 00:26:07.820 So we were able to save a marriage, get people together, and then through the church help find 00:26:07.820 --> 00:26:13.240 them another church that they could connect with physically in Atlanta, huge win, changing 00:26:13.240 --> 00:26:21.660 a life because we utilize simple ways of SEO and keyword to get people connected to a message 00:26:21.660 --> 00:26:24.780 that they needed to hear in these hard times. 00:26:24.780 --> 00:26:28.120 So that, that's an excellent, excellent illustration right there, Justin. 00:26:28.220 --> 00:26:28.480 Thanks. 00:26:28.680 --> 00:26:29.140 Thanks for sharing. 00:26:29.280 --> 00:26:29.680 What else you got? 00:26:30.120 --> 00:26:33.200 You know, they, they, they say we look at it from a negative side. 00:26:33.540 --> 00:26:37.760 Uh, you know, people pulling up tweets from five, 10 years ago and like, Oh, look at this 00:26:37.760 --> 00:26:38.180 person. 00:26:38.300 --> 00:26:39.360 Let's cancel them. 00:26:40.080 --> 00:26:41.040 But you know what? 00:26:41.080 --> 00:26:43.500 Our gospel message will live on as well. 00:26:43.700 --> 00:26:49.540 10, five, any, what you preached five to 10 years ago, people can find, uh, because if 00:26:49.540 --> 00:26:53.100 you properly SEO it, which perhaps I should take a step back. 00:26:53.120 --> 00:26:58.620 And if you want to edit this first as SEO search engine optimization means that we're optimizing 00:26:58.620 --> 00:27:01.220 our content for search engines. 00:27:01.220 --> 00:27:01.540 Okay. 00:27:01.540 --> 00:27:07.740 There are things that they want us to do and best practices again, that the user, the, 00:27:07.740 --> 00:27:10.140 the Googler, uh, wants us to do. 00:27:10.240 --> 00:27:15.620 And so when we do that, Google's happy because we're keeping people using Google, uh, and the 00:27:15.620 --> 00:27:17.640 user is happy because we're providing them answers. 00:27:17.640 --> 00:27:22.380 So when we talk about search engine optimization, we really, again, have to look at what does the 00:27:22.380 --> 00:27:25.660 end user like, and then basically tailor content for them. 00:27:25.660 --> 00:27:30.880 And just as our tweets live for five to 10 years or whatever, I mean, imagine, like I said, 00:27:30.880 --> 00:27:35.220 pastor, while you're sleeping, someone could be searching for that, that sermon or that 00:27:35.220 --> 00:27:38.700 information about what does God say about tattoos? 00:27:38.840 --> 00:27:40.240 What does the Bible say about tattoos? 00:27:40.360 --> 00:27:44.120 And that sermon you preached five years ago, no one is going to search. 00:27:44.700 --> 00:27:50.540 No one is going to search, uh, January 15th, 2016 sermon. 00:27:50.900 --> 00:27:51.900 No one's going to search that. 00:27:52.040 --> 00:27:52.240 Okay. 00:27:52.260 --> 00:27:54.340 That was, that was, yeah, just five years ago, man, that's crazy. 00:27:54.340 --> 00:27:59.440 Uh, but they will also not search, uh, upside down living. 00:27:59.820 --> 00:28:04.400 The sermon series, uh, because that's not what comes to mind when people want to say, 00:28:04.480 --> 00:28:08.640 does, is God okay with me having a tattoo or I just came to Christ, but I have a tattoo. 00:28:08.640 --> 00:28:09.520 Is that a problem? 00:28:09.900 --> 00:28:12.020 Um, am I not going to be able to take this arm into heaven? 00:28:12.140 --> 00:28:12.740 Please tell me. 00:28:13.120 --> 00:28:19.920 Um, and so when you properly optimize your sermon, when you properly optimize it, and now 00:28:19.920 --> 00:28:22.000 everyone's thinking about, can you take it? 00:28:22.060 --> 00:28:27.480 Perfect bodies don't include tattoos, Jeff. 00:28:28.180 --> 00:28:28.720 Evidently not. 00:28:28.720 --> 00:28:30.540 I'm sure there's some people that maybe their grandma told them that. 00:28:30.880 --> 00:28:32.180 Uh, so they want to Google it. 00:28:32.240 --> 00:28:36.440 So you may have posted that sermon, but they're not going to find it under the date. 00:28:36.700 --> 00:28:39.620 They're not going to find it under upside down living part two. 00:28:39.800 --> 00:28:45.880 Uh, they are going to find it under, uh, uh, you know, can Christians get tattoos? 00:28:45.880 --> 00:28:48.760 Or what if, can you go to heaven with tattoos? 00:28:49.180 --> 00:28:53.400 And, uh, in case the pastor, my, my former pastor is listening, we did a sermon series 00:28:53.400 --> 00:28:56.100 called upside down living, like in 2012, 2014. 00:28:56.180 --> 00:28:58.100 So that was the first thing that came to mind. 00:28:58.100 --> 00:29:01.180 That's very generic, but it's like your typical sermon title. 00:29:01.180 --> 00:29:02.320 If you know what I'm talking about, Jeff. 00:29:02.440 --> 00:29:02.700 Yeah. 00:29:02.840 --> 00:29:05.320 Uh, so let's, let's get creative pastor. 00:29:05.400 --> 00:29:06.480 Let's get creative churches. 00:29:06.480 --> 00:29:11.220 Let's not do a sermon title, uh, called a study of John. 00:29:11.660 --> 00:29:12.100 Okay. 00:29:12.660 --> 00:29:14.040 Um, let's not do that. 00:29:14.100 --> 00:29:15.680 Let's, let's, let's call it. 00:29:15.800 --> 00:29:16.960 Was Jesus a person? 00:29:17.240 --> 00:29:17.960 Was Jesus real? 00:29:18.260 --> 00:29:22.420 And, and you can take some of the exegetical elements that you're going to be pulling out 00:29:22.420 --> 00:29:22.820 of John. 00:29:22.920 --> 00:29:26.580 Uh, but you're, you're, you're doing it in a way where people can find that. 00:29:26.720 --> 00:29:32.160 And if you have your sermons listed as was Jesus real, let's talk about temptation and 00:29:32.160 --> 00:29:34.220 let's talk about Jesus doing bad things. 00:29:34.220 --> 00:29:37.300 And maybe the title is, did Jesus do bad things? 00:29:37.300 --> 00:29:37.620 Okay. 00:29:37.660 --> 00:29:40.440 The title could be, was Jesus a real person with real problems? 00:29:40.440 --> 00:29:41.520 It could be something like that. 00:29:41.580 --> 00:29:43.760 People might discuss, might look for that. 00:29:43.860 --> 00:29:48.420 No one's going to search for, uh, my temptation issues with sexuality. 00:29:48.420 --> 00:29:49.840 Like no one's searching for that. 00:29:49.900 --> 00:29:54.300 You can, you can get tools that will show you search results and how many times people are 00:29:54.300 --> 00:29:55.100 searching for whatever. 00:29:55.360 --> 00:29:55.600 Okay. 00:29:55.740 --> 00:29:56.960 No one's searching for that. 00:29:57.260 --> 00:30:01.620 Uh, so just really think about what your end user, that is the people that you want to 00:30:01.620 --> 00:30:01.940 reach. 00:30:02.040 --> 00:30:03.580 How are they going to search for things? 00:30:03.580 --> 00:30:07.100 And just pastor real simple, start titling your sermons like that. 00:30:07.100 --> 00:30:11.500 Um, a lot of the pastors I've worked under, they're real traditional, real old school. 00:30:11.500 --> 00:30:12.960 And that's how they think. 00:30:12.960 --> 00:30:14.720 And I'm not going to get them out of that box. 00:30:14.720 --> 00:30:16.460 It's not my goal to get them out of that box. 00:30:16.660 --> 00:30:19.600 So I will just say, yeah, just, okay. 00:30:19.600 --> 00:30:20.320 Sermon series. 00:30:20.520 --> 00:30:21.480 This is your title. 00:30:21.800 --> 00:30:23.160 I'm going to do the keyword research. 00:30:23.160 --> 00:30:26.280 And when I post it online, they're not going to go ahead and SEO it. 00:30:26.500 --> 00:30:28.060 You don't have to SEO it, pastor. 00:30:28.180 --> 00:30:29.240 I'll do that for you. 00:30:29.240 --> 00:30:35.480 And so we would have kind of like two different sermon titles, but pastor, pastor preached 00:30:35.480 --> 00:30:41.840 upside down living part three, uh, to 80 people in the church, but can Christians get tattoos 00:30:41.840 --> 00:30:46.880 is going to get 6,000 views on YouTube or the article is going to get 6,000 traffic over 00:30:46.880 --> 00:30:47.280 the year. 00:30:47.460 --> 00:30:49.200 You tell me which one works better. 00:30:49.880 --> 00:30:53.580 Let me talk to you, Jeff, a little bit about this whole content creation business. 00:30:53.680 --> 00:30:54.040 Is that okay? 00:30:54.700 --> 00:30:54.960 Sure. 00:30:55.460 --> 00:30:59.720 So a lot of pastors, when I get to this point in consulting that I, that I do, which now 00:30:59.720 --> 00:31:01.160 I get to do all the time and I love it. 00:31:01.400 --> 00:31:04.400 They say, um, this is a lot for me to handle. 00:31:05.160 --> 00:31:06.420 And I say, yeah. 00:31:06.520 --> 00:31:10.580 And if you were in charge of all discipleship in your church, that'd be a lot of handle too. 00:31:10.920 --> 00:31:13.740 But the good thing is we are all equipped to be disciples. 00:31:13.740 --> 00:31:16.580 We are all equipped to go out and fulfill the great commission. 00:31:18.180 --> 00:31:22.840 Again, taking that, uh, whole, I'm going to preach from the pulpit. 00:31:23.200 --> 00:31:27.100 And then maybe you'll go to a Sunday school class and someone else is going to preach from 00:31:27.100 --> 00:31:31.900 a chair, uh, that works for in-person stuff as like kind of like a conference with breakout 00:31:31.900 --> 00:31:32.320 sessions. 00:31:32.320 --> 00:31:35.360 But when you're online, you can't do all that stuff. 00:31:35.420 --> 00:31:40.040 You need a team to help you and not just help you edit and set up lights and publishing and 00:31:40.040 --> 00:31:40.420 all that. 00:31:40.420 --> 00:31:43.400 They can help you with the content creation as well. 00:31:43.520 --> 00:31:49.480 So pastors don't be afraid if we're talking about written to have some of your church members 00:31:49.480 --> 00:31:51.200 write articles for your church block. 00:31:51.380 --> 00:31:56.260 Don't be afraid for your church members to shoot videos, answering common questions about 00:31:56.260 --> 00:31:56.720 the Bible. 00:31:57.200 --> 00:32:02.860 Uh, if you trust them to go out and disciple and preach to others, you can trust them with 00:32:02.860 --> 00:32:04.780 creating content for your church. 00:32:05.040 --> 00:32:10.080 Not only that, a lot of times people will give more credence for better or worse. 00:32:10.220 --> 00:32:12.900 In this case, it's kind of better because of the worst. 00:32:13.000 --> 00:32:17.860 But anyways, people will be more willing to listen to someone that's sitting in a chair like 00:32:17.860 --> 00:32:20.920 you or I am and just talking about, Hey guys, I have a tattoo. 00:32:21.440 --> 00:32:23.160 Let's talk about what that means. 00:32:23.160 --> 00:32:24.460 Like being a Christian with a tattoo. 00:32:24.460 --> 00:32:25.940 Cause I know I get weird looks. 00:32:26.020 --> 00:32:29.140 I'm sure you've probably gotten weird looks, but let's talk about what the Bible really 00:32:29.140 --> 00:32:31.800 says about tattoos and Christianity. 00:32:32.320 --> 00:32:35.820 They will sit down and listen to that rather than a guy at a pulpit. 00:32:36.240 --> 00:32:40.580 All right, everyone, let's open up your Bible to this and, uh, we're going to talk, who's 00:32:40.580 --> 00:32:41.420 got tattoos here? 00:32:41.480 --> 00:32:42.460 Raise them a, show up your tattoo. 00:32:42.680 --> 00:32:44.320 Oh, that's a, Miss June's got a tattoo. 00:32:44.420 --> 00:32:46.400 Like I'm already clicking away, man. 00:32:46.540 --> 00:32:48.680 Jeff, you're, you're like glazing over right there. 00:32:48.680 --> 00:32:51.600 Like, Oh man, that doesn't make for good videos all the time. 00:32:52.380 --> 00:32:53.160 Do me a favor. 00:32:53.220 --> 00:32:55.380 If you're watching this, I just did this. 00:32:55.420 --> 00:32:58.600 I typed into Google, what are, excuse me, I typed into YouTube. 00:32:58.900 --> 00:33:01.400 What does the Bible say about tattoos? 00:33:01.960 --> 00:33:02.240 Okay. 00:33:02.560 --> 00:33:10.180 I am on the first, I'm on the first page of results and I got to go almost all the way 00:33:10.180 --> 00:33:12.460 down to finally get to a church. 00:33:12.780 --> 00:33:19.840 Uh, I got to pass about 10 or 15 videos by individuals, uh, before I actually get to like 00:33:19.840 --> 00:33:24.400 a church that is teaching, uh, uh, basically a, a, uh, what do you call it? 00:33:24.440 --> 00:33:25.160 Sermon clip. 00:33:25.400 --> 00:33:25.620 Okay. 00:33:25.760 --> 00:33:26.040 Yeah. 00:33:26.060 --> 00:33:27.460 By a pastor talking about tattoos. 00:33:27.600 --> 00:33:29.720 So there are some ministries on here. 00:33:29.720 --> 00:33:35.280 I know unlearned the lies as a ministry, but you've got, uh, individuals, Jeff and Alyssa, 00:33:35.500 --> 00:33:37.240 Alan Farr, Justin, Chloe. 00:33:37.440 --> 00:33:41.880 These are, these, these are individuals in the top five results of what does the Bible say 00:33:41.880 --> 00:33:42.600 about tattoos? 00:33:42.780 --> 00:33:48.400 And within this, uh, view counts 2.3 million, 60,000, 278,000. 00:33:48.940 --> 00:33:53.300 These are, this is how many times people are watching these videos or at least clicking through 00:33:53.300 --> 00:34:00.240 to these videos to see what the Bible has to say about tattoos and these individuals, I 00:34:00.240 --> 00:34:05.020 believe, and, and, and your church might believe that as individuals, we can speak the same truth 00:34:05.020 --> 00:34:07.760 as a pastor can, just as we disciple our friends and family. 00:34:07.980 --> 00:34:10.640 We don't have to rely on the pastor to do all the discipleship. 00:34:10.740 --> 00:34:12.860 Well, pastor, you don't have to do all the content creation. 00:34:13.520 --> 00:34:13.720 Yes. 00:34:13.720 --> 00:34:17.040 You can train up your volunteers and make sure they know what they're talking about. 00:34:17.160 --> 00:34:21.900 You can give final approval on the video or the written article, uh, or you can even shoot 00:34:21.900 --> 00:34:24.720 it alongside of them, but you don't have to do the whole thing. 00:34:24.720 --> 00:34:30.300 If you see a need in your community, um, you know, I don't, I don't know if this is a real 00:34:30.300 --> 00:34:33.440 thing, but what is, what does God say about drilling for oil? 00:34:33.660 --> 00:34:38.000 You know, God said we are to work the land and be in charge and we're given authority over 00:34:38.000 --> 00:34:38.220 it. 00:34:38.220 --> 00:34:40.240 And does that mean we can do whatever we want? 00:34:40.260 --> 00:34:43.540 Or do we have to actually be concerned with economical impact? 00:34:43.660 --> 00:34:45.900 Not economical, environmental impact. 00:34:46.280 --> 00:34:49.720 Uh, so that's, that could be something that would be huge for me here in Houston. 00:34:49.720 --> 00:34:53.320 I would have to do the keyword research, but it could be something that's important to 00:34:53.320 --> 00:34:53.780 some people. 00:34:53.940 --> 00:34:56.220 Uh, what does God have to say about environmental impact? 00:34:56.320 --> 00:34:57.020 Is God green? 00:34:57.440 --> 00:35:00.460 Uh, is, does global warming match up with the Bible? 00:35:00.560 --> 00:35:04.600 What does the Bible say about global warming or global cooling or invite environmental change? 00:35:04.680 --> 00:35:09.820 What does the Bible say about have having more hurricanes and more, whatever, uh, more 00:35:09.820 --> 00:35:10.280 earthquakes? 00:35:10.420 --> 00:35:11.800 You know, that could be something as well. 00:35:11.940 --> 00:35:13.340 And I'll tell you this pastor. 00:35:13.980 --> 00:35:16.440 And I guess Jeff, cause technically I'm just talking to you right now. 00:35:17.000 --> 00:35:17.940 Um, it works. 00:35:19.360 --> 00:35:23.400 I'll tell you this, uh, we preach to our people, a unique sermon. 00:35:23.400 --> 00:35:28.600 There's a reason why we don't all just simulcast David Platt every Sunday, or we don't all simulcast 00:35:28.600 --> 00:35:31.000 Joel Osteen or Rick Warren or whoever you like. 00:35:31.140 --> 00:35:31.300 Okay. 00:35:32.060 --> 00:35:36.700 Uh, there's a reason why we preach a unique message to our people because they are dealing 00:35:36.700 --> 00:35:37.820 with unique situations. 00:35:38.440 --> 00:35:45.300 Uh, and sometimes, uh, our people can be led astray, whether intentionally maliciously 00:35:45.300 --> 00:35:49.100 or not by wrong answers on Google and YouTube. 00:35:49.100 --> 00:35:54.960 And the best way to get the truth out there is no longer don't listen to them. 00:35:55.080 --> 00:35:55.900 Come listen to me. 00:35:56.140 --> 00:35:57.660 Now you need to be in the fray. 00:35:57.840 --> 00:35:58.280 Okay. 00:35:58.340 --> 00:35:59.600 And it's not like a fight. 00:35:59.600 --> 00:36:03.120 Like I got to try to outperform these guys and get more views and rank higher. 00:36:03.200 --> 00:36:04.320 It's not about that. 00:36:04.320 --> 00:36:07.200 It's just about being present because I'll tell you this right now. 00:36:07.200 --> 00:36:11.660 When, when you, when I Google or when I YouTube searched, what does the Bible say about tattoos? 00:36:12.000 --> 00:36:14.600 One video has 2.3 million views. 00:36:14.760 --> 00:36:17.660 The two videos that are above it have less views. 00:36:18.060 --> 00:36:18.320 Okay. 00:36:18.560 --> 00:36:24.420 So Google has taken something it knows about me and the video with the most views that obviously 00:36:24.420 --> 00:36:26.400 like most people like, that's also older. 00:36:26.580 --> 00:36:27.980 It's not number one for me. 00:36:28.260 --> 00:36:29.100 It's these other videos. 00:36:29.220 --> 00:36:32.960 So, so YouTube has said, or YouTube has said, there's something about Justin. 00:36:33.060 --> 00:36:34.620 We don't want to show them the most viewed one. 00:36:34.720 --> 00:36:38.940 There's something about unlearn the lies and grunge that might resonate with Justin better. 00:36:39.080 --> 00:36:44.720 Either these guys are more local or I've watched videos that, uh, or excuse me, my friends 00:36:44.720 --> 00:36:45.700 have watched their videos. 00:36:45.700 --> 00:36:49.600 And so it knows that, you know, because my friends watched and like it, maybe I'll watch 00:36:49.600 --> 00:36:50.260 it and like it. 00:36:50.540 --> 00:36:52.420 Google knows so much about us. 00:36:52.420 --> 00:36:56.220 And I know this is going to make a lot of people nervous, but we can leverage that to 00:36:56.220 --> 00:36:57.400 our advantage church. 00:36:57.400 --> 00:36:58.480 We need to use that. 00:36:58.600 --> 00:37:01.960 We can't say, stop listening to them and come listen to me this Sunday. 00:37:02.180 --> 00:37:03.760 We need to be in the fray. 00:37:03.840 --> 00:37:05.400 We need to be in the results. 00:37:05.400 --> 00:37:09.720 And we have to kind of, you know, honestly take some time to learn that stuff or get a team 00:37:09.720 --> 00:37:14.400 member to invest and learn in that stuff, get consulting, get continuing education, buy 00:37:14.400 --> 00:37:19.360 some courses, go to conferences, because just as pastors need to do continuing education 00:37:19.360 --> 00:37:25.660 on counseling and, uh, you know, new forms of psychology that we can use in ministry to 00:37:25.660 --> 00:37:30.160 help diagnose issues, or, you know, even I'm working with a potential client that's, you 00:37:30.160 --> 00:37:34.880 know, looking, looking to train up church leaders, uh, and, and working with mental illness within 00:37:34.880 --> 00:37:35.440 their congregation. 00:37:35.440 --> 00:37:36.500 I think that's great. 00:37:36.820 --> 00:37:38.200 I think we need more of that. 00:37:38.300 --> 00:37:40.160 And she's doing that. 00:37:40.200 --> 00:37:41.320 She's, she's going to make video. 00:37:41.320 --> 00:37:45.060 We're going to work with her on making videos, uh, because that's how the training needs to 00:37:45.060 --> 00:37:45.840 be done nowadays. 00:37:45.840 --> 00:37:46.980 And it's much more affordable. 00:37:47.080 --> 00:37:48.060 You don't have to go to conferences. 00:37:48.060 --> 00:37:50.800 You don't have to live in the same area as your mentor or your school. 00:37:50.880 --> 00:37:54.060 You don't have to pack up and move like we had to do with my wife's grad school. 00:37:54.240 --> 00:37:57.860 We can teach anyone anywhere, anytime, and we don't have to be there. 00:37:57.880 --> 00:38:00.640 We just have to put in the work ahead of time. 00:38:00.700 --> 00:38:03.220 I mean, imagine, uh, your best sermon. 00:38:03.840 --> 00:38:05.420 Every pastor has a best sermon. 00:38:05.600 --> 00:38:05.920 Okay. 00:38:06.360 --> 00:38:11.900 Uh, imagine people could hear that anytime, anywhere, any place, not just in the CD that 00:38:11.900 --> 00:38:13.440 you burned and put in the guest packet. 00:38:13.440 --> 00:38:14.460 Cause it's the best sermon. 00:38:14.580 --> 00:38:16.340 So that's the one we want them to go home with. 00:38:16.800 --> 00:38:21.900 Uh, they can live online and anyone can find it and your, your church can share it. 00:38:22.080 --> 00:38:26.220 And instead of saying, Oh, Jeff, I wish you were there last Sunday. 00:38:26.340 --> 00:38:28.460 Oh man, it was a good sermon on bitterness. 00:38:28.460 --> 00:38:30.860 I think the country needs to hear it right now. 00:38:31.300 --> 00:38:31.980 Well, guess what? 00:38:32.000 --> 00:38:33.060 You can just share it on Facebook. 00:38:33.060 --> 00:38:34.120 I can share it on YouTube. 00:38:34.120 --> 00:38:35.440 I can email it to my friends. 00:38:35.500 --> 00:38:36.440 I can email it to my mom. 00:38:36.500 --> 00:38:38.740 I can watch, I can bring my dad over and I can watch with them. 00:38:39.040 --> 00:38:42.240 Cause I know he might have questions or my mom might have questions or my friends might 00:38:42.240 --> 00:38:42.860 have questions. 00:38:43.020 --> 00:38:47.320 And I know that Jeff, you don't really sit down for 40 minutes. 00:38:47.360 --> 00:38:48.200 You got five kids. 00:38:48.280 --> 00:38:51.240 I don't know anything about you, but, uh, you know, but I know you're not going to sit 00:38:51.240 --> 00:38:51.960 down for 40 minutes. 00:38:51.960 --> 00:38:56.300 But if I know there's a, there's a two minute clip that I was like, pastor tells a funny joke 00:38:56.300 --> 00:38:57.440 about having kids and bitterness. 00:38:57.440 --> 00:39:00.140 And I'm like, I'm going to send it to him because he might enjoy it. 00:39:00.140 --> 00:39:03.040 If I can hook you for those two minutes, you might actually sit down and watch 00:39:03.040 --> 00:39:05.240 the rest of the 40 minutes later in bed or something like that. 00:39:05.240 --> 00:39:07.260 You have the link that is everlasting. 00:39:07.260 --> 00:39:10.300 And I don't have to rely on my notebook and going back. 00:39:10.480 --> 00:39:11.000 I mean, come on. 00:39:11.320 --> 00:39:13.920 How many people take notes in church and ever go back to it? 00:39:13.960 --> 00:39:17.400 I don't know a single one, even the most Christian-y girl I ever knew. 00:39:17.600 --> 00:39:20.440 I took great notes, never opened that notebook ever again. 00:39:21.060 --> 00:39:23.400 So, you know, we can go back and revisit this stuff. 00:39:23.500 --> 00:39:24.840 It lives long-term. 00:39:25.100 --> 00:39:29.980 So, um, you were talking a lot about YouTube and so YouTube, it's interesting. 00:39:29.980 --> 00:39:33.400 The whole thing about, you know, YouTube's basing algorithms based off of your friends 00:39:33.400 --> 00:39:35.280 and giving you information of what your friends are. 00:39:35.360 --> 00:39:40.000 You mentioned this whole thing about, you know, sharing, uh, because, you know, putting 00:39:40.000 --> 00:39:47.880 a video on Facebook, uh, or a link to a watch party or something in Facebook is one thing. 00:39:48.160 --> 00:39:53.360 Hand-delivering it, texting it direct to a personal friend and saying, hey, I heard this message 00:39:53.360 --> 00:39:54.540 and thought about you directly. 00:39:54.760 --> 00:39:55.760 Would you watch that? 00:39:55.800 --> 00:39:57.600 That personal invitation means a lot more. 00:39:57.680 --> 00:40:00.160 There's a lot more invested into that. 00:40:00.260 --> 00:40:06.480 But when it, when it comes to this, uh, search, uh, like the search engine, the YouTube angle 00:40:06.480 --> 00:40:13.100 on this, I, I'm, some of the, uh, sermon archives, you know, the sermon engines, which you're 00:40:13.100 --> 00:40:18.060 mentioning earlier, I've been seeing a lot of like, um, Vimeo and, and I don't want to 00:40:18.060 --> 00:40:22.360 beat up platforms here, but a lot of people are utilizing Vimeo as the, as the player, 00:40:22.580 --> 00:40:29.180 which, which to me was always weird because Vimeo doesn't give you the search, the SEO 00:40:29.180 --> 00:40:35.540 value that YouTube does the views that, that, that, how it not only affects like YouTube, 00:40:35.540 --> 00:40:40.660 the community, but it affects Google itself in context of search engine. 00:40:40.840 --> 00:40:45.740 So like we're, we're driving a bunch of traffic on our websites to Vimeo, which yeah, the player 00:40:45.740 --> 00:40:54.180 looks nice, but it does not have any of that search capacity and, and kind of that SEO value 00:40:54.180 --> 00:40:59.640 to help our churches grow kind of like when the rest of us are asleep, when, when people 00:40:59.640 --> 00:41:03.300 are looking for this stuff in Google, you want to maybe speak to that? 00:41:03.300 --> 00:41:04.880 Or is that a new concept for you? 00:41:04.880 --> 00:41:10.040 What, how do you advise churches that are building like these, these search, these, uh, sermon 00:41:10.040 --> 00:41:10.420 engines? 00:41:11.020 --> 00:41:11.140 Yeah. 00:41:11.220 --> 00:41:16.260 So again, it all, I mean, really any, any consulting that I do always comes down to your goals. 00:41:16.520 --> 00:41:22.080 Uh, some churches don't want to be on YouTube because they're afraid of, um, you know, uh, 00:41:22.080 --> 00:41:25.160 that binging disorder where, all right, I watched a pastor's video. 00:41:25.160 --> 00:41:31.040 Uh, oh, but in my recommended, um, schmoozy, the prankster just put out a new video. 00:41:31.040 --> 00:41:34.160 So, so let me click on that and all already I'm lost. 00:41:34.220 --> 00:41:34.540 I'm out. 00:41:34.660 --> 00:41:39.100 Like, uh, you know, uh, I, I watched half the sermon got bored and went to go watch schmoozy 00:41:39.100 --> 00:41:43.740 or, uh, you know, I'm reading the comments and people are scared of comments and that's 00:41:43.740 --> 00:41:46.460 why they like Vimeo because you have a lot more control over it. 00:41:46.720 --> 00:41:48.680 And, and there's an argument there, Jeff. 00:41:48.760 --> 00:41:51.080 I mean, if I, if I can play both sides, I'll play devil's advocate. 00:41:51.500 --> 00:41:55.720 You know, if, if it's YouTube's great because everyone's on it and everyone's searching on 00:41:55.720 --> 00:42:00.820 it and it shows up on Google and you can get a lot of traffic to your stuff, but you could 00:42:00.820 --> 00:42:02.340 also preach to more people. 00:42:02.340 --> 00:42:07.640 If you go to the mall and stand on a box and just start shouting your message, uh, that 00:42:07.640 --> 00:42:10.380 doesn't mean it's the most appropriate way for you to be preaching. 00:42:10.380 --> 00:42:15.500 It's definitely an avenue you could take, uh, but people choose to rent out malls, rent 00:42:15.500 --> 00:42:20.520 out school, uh, auditorium space and build a church because they want to have more control 00:42:20.520 --> 00:42:22.400 over the environment in which they preach. 00:42:22.400 --> 00:42:24.300 That doesn't negate one or the other. 00:42:24.340 --> 00:42:26.520 It really depends on how you want to approach things. 00:42:26.520 --> 00:42:34.160 So if you are, uh, strictly wanting to generate website traffic, which I prefer because again, 00:42:34.160 --> 00:42:36.020 I have control over my website. 00:42:36.020 --> 00:42:37.720 I don't have control over YouTube. 00:42:37.720 --> 00:42:43.360 I can be present on YouTube, but, uh, if you, YouTube might say, Hey, we heard a worship 00:42:43.360 --> 00:42:43.760 song. 00:42:43.760 --> 00:42:47.380 So we're going to add, we're going to put ads on your track to pay for that license or 00:42:47.380 --> 00:42:47.700 whatever. 00:42:47.900 --> 00:42:50.360 I can't control what's in there recommended. 00:42:50.860 --> 00:42:53.740 Uh, and, and I think we've all gotten that call at church. 00:42:53.740 --> 00:42:59.520 I think, uh, where someone, Ms. June watches your sermon clip and then gets a twerking video 00:42:59.520 --> 00:43:01.380 under the recommended to watch next. 00:43:01.380 --> 00:43:02.840 And she's like, ah, there's a record. 00:43:03.040 --> 00:43:06.160 There's a twerking video on, on our church video. 00:43:06.500 --> 00:43:10.560 And it's like, no, Ms. June, that's just your grandson being at your house and YouTube making 00:43:10.560 --> 00:43:12.520 a recommendation based on what he was watching. 00:43:12.520 --> 00:43:15.400 So, uh, you know, you, you lose control of some of that stuff. 00:43:15.400 --> 00:43:18.120 And so because of that, Vimeo looks appealing. 00:43:18.120 --> 00:43:19.740 I can link straight to video Vimeo. 00:43:19.860 --> 00:43:22.420 The only videos that are on the site are my videos. 00:43:22.420 --> 00:43:24.520 I can embed it into my church website. 00:43:24.740 --> 00:43:27.220 I can really lock it down and lock down that experience. 00:43:27.220 --> 00:43:28.980 And that's, I understand that. 00:43:29.480 --> 00:43:34.180 Um, if your goal is to get out to as many people as possible, YouTube's a great platform. 00:43:34.540 --> 00:43:36.600 Uh, and, and, and I do that for some churches. 00:43:36.900 --> 00:43:41.820 If your goal is to generate more website traffic, and this is really my goal when, when Mr. Church 00:43:41.820 --> 00:43:47.160 Marketer, when we build you a website, we want to create what's called a bingeable website. 00:43:47.160 --> 00:43:53.360 Meaning we give your, your, your potential guests a guide, meaning we guide them through the website 00:43:53.360 --> 00:43:55.720 to what we, through what we call calls to action. 00:43:55.940 --> 00:43:58.540 We want to make sure that there's always something new. 00:43:58.540 --> 00:44:04.040 So you'll notice on some of our sites at, after they watch a sermon and they have the blog posts, 00:44:04.040 --> 00:44:06.500 it's like the title, like what does God say about tattoos? 00:44:06.500 --> 00:44:07.760 They can watch the sermon clip. 00:44:08.080 --> 00:44:10.620 There's a, the scripture at the bottom, maybe a transcription. 00:44:10.620 --> 00:44:16.580 And then underneath it says, continue watching and they can watch another, uh, myth buster 00:44:16.580 --> 00:44:21.820 video or another video about what does Jesus say about blank or hard questions of the Bible 00:44:21.820 --> 00:44:23.040 or science in the Bible. 00:44:23.180 --> 00:44:24.660 They can continue binging. 00:44:25.320 --> 00:44:28.560 And the same thing, if they look at the kids ministry, when they get down to the bottom of 00:44:28.560 --> 00:44:32.460 the site, there's a, there's an explore more ministries and they can see the men's ministry 00:44:32.460 --> 00:44:33.260 and the women's ministry. 00:44:33.260 --> 00:44:37.280 If they click on to read the church history story at the bottom, it says, be a part of our 00:44:37.280 --> 00:44:38.580 history, plan your next visit. 00:44:38.720 --> 00:44:42.500 If you're on the staff page, there's, there's a connect with a pastor and they can submit 00:44:42.500 --> 00:44:44.080 a form to have coffee with the pastor. 00:44:44.320 --> 00:44:47.380 It's, there's always something for them to take a next step on. 00:44:47.480 --> 00:44:52.420 And if you're, and if that's the goal of the website, then you putting up a YouTube video 00:44:52.420 --> 00:44:57.540 that you don't have much control over might work against the goal of your website. 00:44:57.540 --> 00:45:00.200 And so we might want Vimeo because it runs smoother. 00:45:00.320 --> 00:45:01.260 It collapses easier. 00:45:01.300 --> 00:45:05.660 I mean, they both do the same job well, but there's a couple of reasons why you might want 00:45:05.660 --> 00:45:06.920 to lock that down on Vimeo. 00:45:06.920 --> 00:45:10.000 And just the way Vimeo encodes videos, they just look better. 00:45:10.440 --> 00:45:13.680 So if you're going to spend all this time and money on a nice camera with a nice backdrop, 00:45:13.880 --> 00:45:15.280 let's have it look good, right? 00:45:15.320 --> 00:45:19.620 Instead of YouTube, that's going to auto scale it down to 360, even though you've got gigabit 00:45:19.620 --> 00:45:19.920 internet. 00:45:21.120 --> 00:45:22.840 You know, it just depends on the goal of the site. 00:45:22.980 --> 00:45:26.220 So if you're looking at Vimeo, if you're on Vimeo, there's nothing wrong with that. 00:45:26.280 --> 00:45:30.760 But if your goal is really to be discovered by more people, Vimeo doesn't show up in church 00:45:30.760 --> 00:45:31.460 search results. 00:45:32.080 --> 00:45:32.800 YouTube will. 00:45:33.120 --> 00:45:35.220 So you really need to focus on getting the proper keyword. 00:45:36.220 --> 00:45:37.760 And you don't have to do keyword research. 00:45:37.760 --> 00:45:41.120 Just again, think about what would someone Google to find this video? 00:45:41.640 --> 00:45:43.340 That's the title of your video. 00:45:43.760 --> 00:45:45.780 And then, you know, put it again in the description. 00:45:46.360 --> 00:45:50.880 As a human would talk, don't try to just put tattoo, Christian, church, Bible. 00:45:50.980 --> 00:45:51.620 Let's talk about it. 00:45:51.680 --> 00:45:53.220 No, let's be conversational. 00:45:54.480 --> 00:45:57.580 But I like to keep people on the website. 00:45:58.200 --> 00:46:01.460 So if that's the goal, then we really want to funnel them. 00:46:01.540 --> 00:46:03.480 We don't want YouTube results clogging that up. 00:46:03.620 --> 00:46:07.260 So with a proper SEO strategy, we might use Vimeo. 00:46:07.360 --> 00:46:09.060 And that's just kind of what it is. 00:46:09.080 --> 00:46:12.420 They might already have a Vimeo account because of their live streaming, in which case we can 00:46:12.420 --> 00:46:14.800 easily integrate that onto the website. 00:46:15.380 --> 00:46:17.320 There's really no wrong answer. 00:46:17.460 --> 00:46:21.420 It's just only wrong if it works against your goals for the church. 00:46:21.520 --> 00:46:26.800 And this is where I really pride myself on being a consultant for churches and finding 00:46:26.800 --> 00:46:28.540 solutions that are unique to your goals. 00:46:28.620 --> 00:46:30.620 Where do you want to be in six months, one year, five years? 00:46:30.880 --> 00:46:34.720 Rather than what I call like a vitamin salesman that's like, how much weight do you want to 00:46:34.720 --> 00:46:34.980 lose? 00:46:35.280 --> 00:46:36.360 Here's a couple of supplements. 00:46:36.720 --> 00:46:37.660 Which one do you want to buy? 00:46:37.800 --> 00:46:39.920 And it's like, you don't know which one's going to work for you. 00:46:39.920 --> 00:46:44.440 You don't know which one's going to do you harm, which one's going to blow your budget 00:46:44.440 --> 00:46:45.320 and give you no results. 00:46:45.520 --> 00:46:49.180 Let's diagnose the issue and where you want to go and let's do something prescriptive. 00:46:49.280 --> 00:46:53.480 And that's really where SEO kind of shines is because you're really doing everything for 00:46:53.480 --> 00:46:56.880 the good of the end user, the person that's going to be consuming your content. 00:46:57.520 --> 00:47:02.080 And that's really the end goal of all of this is to make it better for them so they can hear 00:47:02.080 --> 00:47:02.620 you easier. 00:47:03.300 --> 00:47:08.560 Hey, let me ask this because we've got these 40-minute sermons, 30-minute sermons. 00:47:09.140 --> 00:47:13.720 Nobody's sitting down to watch a 30, 40-minute, a CTC, somebody called the Christ. 00:47:14.680 --> 00:47:17.500 They're probably not going to process that sermon. 00:47:18.660 --> 00:47:24.300 And so we're using language like cut it down shorter, cut it down smaller, clips of it. 00:47:24.800 --> 00:47:31.280 From a pure beginner standpoint, just even analyzing the content. 00:47:32.380 --> 00:47:36.060 Or is it like the opening analogy, the points? 00:47:36.300 --> 00:47:42.000 Is the goal like a 10-minute sermonette, a shorter version, 0.1, 0.3? 00:47:42.180 --> 00:47:48.760 Like, how are some ways that we can cut this down to make it more effective to reach out 00:47:48.760 --> 00:47:49.960 to connect to the CTCs? 00:47:50.480 --> 00:47:50.640 Sure. 00:47:50.780 --> 00:47:59.320 So it really comes down to some trial and error because, again, there is no one-size-fits-all. 00:47:59.320 --> 00:48:04.880 I think we've all had that syndrome where we see the church down the street or Elevation, 00:48:05.120 --> 00:48:06.440 North Point, Saddleback. 00:48:06.560 --> 00:48:10.040 We see something that they do on social media, and it's like, let's do that. 00:48:10.220 --> 00:48:14.820 And we make our own pastoral quote clip, and it doesn't get any likes or shares and maybe 00:48:14.820 --> 00:48:17.000 one comment from you, okay? 00:48:17.120 --> 00:48:19.520 You commented on your own post you did for the church. 00:48:19.640 --> 00:48:22.440 And you sit there and you wonder, why didn't this work? 00:48:22.480 --> 00:48:25.620 It worked so well for this church across the street, but it didn't work well for us. 00:48:26.000 --> 00:48:29.960 You really do have to do some trial and error because I like to say you're a unique church. 00:48:30.100 --> 00:48:34.660 You're a unique body with unique gifts equipped to reach a unique people. 00:48:35.160 --> 00:48:42.140 And so we do have to do some experimentation to see what kind of clips work for our audience. 00:48:42.780 --> 00:48:47.300 And you can find a formula, but what works for one church is not going to work for your 00:48:47.300 --> 00:48:47.500 church. 00:48:47.760 --> 00:48:52.820 So what I like to do personally, I don't like to stick to a formula where, I mean, when 00:48:52.820 --> 00:48:59.060 you say, I got to pull 18 clips from this one sermon, I'm not going to do that, okay? 00:48:59.100 --> 00:49:02.680 Because I'm going to get a bunch of useless clips and a couple of them that I know are going 00:49:02.680 --> 00:49:03.200 to be nice. 00:49:03.500 --> 00:49:08.020 What I like to do is really just use what resonates with me as a starting point. 00:49:08.260 --> 00:49:09.160 I'm going to clip that. 00:49:09.400 --> 00:49:11.300 I always keep a notepad in my phone. 00:49:11.480 --> 00:49:15.280 And when I'm watching the sermon, I'll say, oh, he said this around this time and this around 00:49:15.280 --> 00:49:15.700 this time. 00:49:15.720 --> 00:49:17.200 And I know kind of what points to jump to. 00:49:17.560 --> 00:49:18.960 And I'll just start by clipping those. 00:49:19.300 --> 00:49:22.180 I don't have a formula that says it has to be three minutes. 00:49:22.240 --> 00:49:23.320 It has to be five minutes. 00:49:23.740 --> 00:49:25.400 However long the story is, okay? 00:49:25.400 --> 00:49:29.340 I've watched plenty of seven-minute videos on Facebook, even though they say a minute 00:49:29.340 --> 00:49:30.140 and a half is best. 00:49:30.440 --> 00:49:30.640 Why? 00:49:30.920 --> 00:49:32.580 Because the story was captivating. 00:49:32.760 --> 00:49:33.820 It really intrigued me. 00:49:34.200 --> 00:49:38.560 I skipped a lot of minute and a half videos because the story was boring. 00:49:38.720 --> 00:49:39.660 The look was boring. 00:49:39.780 --> 00:49:41.520 The speaker was not interactive at all. 00:49:42.060 --> 00:49:43.180 The sound was bad. 00:49:43.300 --> 00:49:47.020 So just because it's one and a half minutes or three minutes does not magically mean more 00:49:47.020 --> 00:49:47.860 people are going to see it. 00:49:48.160 --> 00:49:50.660 It all comes down to the presentation, the content itself. 00:49:51.200 --> 00:49:56.820 So I start with something myself and pastor, I know when you walk off that stage, no pastor 00:49:56.820 --> 00:49:58.620 is humble enough to say, that was a good sermon. 00:49:58.740 --> 00:49:59.800 Let's never think about it again. 00:50:00.080 --> 00:50:03.840 No, when you walk off the stage and you go back into your car and you're like, man, that 00:50:03.840 --> 00:50:04.820 story was awesome. 00:50:04.980 --> 00:50:06.060 Everyone laughed at it. 00:50:06.100 --> 00:50:07.080 It was so great. 00:50:07.080 --> 00:50:12.020 Or, oh man, the emotion that the spirit was working when I told this one story or when I 00:50:12.020 --> 00:50:14.760 delivered that call at the end, God was moving. 00:50:14.860 --> 00:50:15.480 That was great. 00:50:16.060 --> 00:50:19.740 Whatever gets you excited or whatever resonates with you, if you're a team member and you're 00:50:19.740 --> 00:50:22.900 watching the sermon, write down the stories that resonate with you and then clip those 00:50:22.900 --> 00:50:23.260 stories. 00:50:23.920 --> 00:50:24.940 I'll be honest, Jeff. 00:50:25.320 --> 00:50:27.220 Some weeks I get three clips. 00:50:27.580 --> 00:50:31.040 Some weeks I get like eight and I'm good for like two weeks of social posts. 00:50:31.420 --> 00:50:34.160 Some weeks are really, really theologically heavy. 00:50:34.160 --> 00:50:37.340 And I know it's not going to talk at all to those CTC people. 00:50:37.620 --> 00:50:41.720 So I might only get one clip, which just happens to be an amusing story about the pastor's 00:50:41.720 --> 00:50:42.020 shoes. 00:50:42.400 --> 00:50:45.920 Doesn't really have a gospel presentation or connection to it, but it's a funny story. 00:50:46.020 --> 00:50:46.840 People will watch it. 00:50:47.080 --> 00:50:48.220 It humanizes the pastor. 00:50:48.380 --> 00:50:50.540 It humanizes the church, which we need more of today. 00:50:50.880 --> 00:50:52.040 So I'll still share that. 00:50:52.160 --> 00:50:55.480 But I got one clip that week and I'm okay with that. 00:50:55.920 --> 00:50:59.640 Once you get those clips, then you go back into your analytics. 00:51:00.000 --> 00:51:00.160 Okay. 00:51:00.180 --> 00:51:04.700 This is your insights, whatever you want to call it, your clips on YouTube. 00:51:04.700 --> 00:51:10.020 And you look back and you say, man, people really want to really love pastor's jokes. 00:51:10.400 --> 00:51:10.580 Okay. 00:51:10.580 --> 00:51:16.620 My church, we are blessed with a funny pastor and we are blessed in that he really does recognize 00:51:16.620 --> 00:51:19.340 God's hand in humor and the sense of humor. 00:51:19.400 --> 00:51:20.160 I mean, it's a sense. 00:51:20.240 --> 00:51:21.420 It's our sixth sense is humor. 00:51:21.860 --> 00:51:27.180 So our Facebook page, as weird as it was for me when I joined the team, it's mostly jokes. 00:51:27.820 --> 00:51:31.420 And a lot of pastors would be like, all you're doing is telling jokes and you're not really 00:51:31.420 --> 00:51:32.100 sharing the gospel. 00:51:32.300 --> 00:51:34.400 But those jokes get people intrigued. 00:51:34.400 --> 00:51:39.920 So when we do call them to watch a service or download our app or take some action, they 00:51:39.920 --> 00:51:42.120 trust us because we've made them laugh. 00:51:42.280 --> 00:51:43.740 We form that connection. 00:51:44.260 --> 00:51:45.340 That's what works for us. 00:51:45.440 --> 00:51:51.140 The deep theological, like God said this and this and that, the picture quote posts don't 00:51:51.140 --> 00:51:51.780 work for us. 00:51:52.120 --> 00:51:57.700 Even a lot of the, what's your favorite sci-fi movie posts that everyone loves says, oh, get 00:51:57.700 --> 00:51:58.760 50 engagements. 00:51:58.940 --> 00:51:59.820 Those don't work for us. 00:52:00.280 --> 00:52:00.880 Jokes do. 00:52:01.080 --> 00:52:02.180 And especially corny jokes. 00:52:02.180 --> 00:52:04.620 We got a really, we got a huge dad joke audience. 00:52:04.740 --> 00:52:09.100 So we do a lot of that in our church and it works really well to connect with people and 00:52:09.100 --> 00:52:14.300 people will reach out and say, hey, your pastor, he's hilarious and I can relate to him. 00:52:14.380 --> 00:52:15.640 He's got some really funny stories. 00:52:17.360 --> 00:52:18.220 How can I talk? 00:52:18.240 --> 00:52:20.020 Cause I need to talk to someone and I trust him. 00:52:20.140 --> 00:52:21.300 You know, that's what works for us. 00:52:21.640 --> 00:52:27.840 Another church, it was actually those deeper spiritual truths because again, it was a Catholic 00:52:27.840 --> 00:52:28.720 heavy place. 00:52:28.820 --> 00:52:32.160 They grew up in the Bible, but they didn't really, God was a mystery. 00:52:32.280 --> 00:52:37.620 And so when we unraveled that mystery as a Baptist church, people will kind of felt closer 00:52:37.620 --> 00:52:38.060 to God. 00:52:38.140 --> 00:52:43.860 And so those kinds of stories worked and those kinds of revelatory preaching moments worked 00:52:43.860 --> 00:52:44.360 for us. 00:52:44.500 --> 00:52:47.800 And again, it wasn't a three minute, five minute secret sauce. 00:52:47.940 --> 00:52:49.940 It was just what impacted us. 00:52:50.060 --> 00:52:55.200 And then over a few weeks, a few months of posting, I went back and saw, man, these deeper 00:52:55.200 --> 00:52:58.300 scriptural truths, these really resonated with people. 00:52:58.300 --> 00:53:03.500 And so, uh, you know, we, we, I looked for those and I posted those and then I would even 00:53:03.500 --> 00:53:06.440 put some money behind those because I knew it wouldn't be wasted. 00:53:06.440 --> 00:53:07.960 It would speak to more people. 00:53:08.440 --> 00:53:13.260 Um, and then funny enough, my pastor made, uh, it was during the 2016 election. 00:53:13.260 --> 00:53:20.100 He made, uh, uh, uh, uh, I mean, it was like 45 seconds, but basically the idea was the flag 00:53:20.100 --> 00:53:20.920 doesn't get you into heaven. 00:53:20.920 --> 00:53:22.300 The American flag doesn't get you into heaven. 00:53:22.500 --> 00:53:24.240 And it was very controversial in our church. 00:53:24.520 --> 00:53:26.440 And I was like, all right, can we post this? 00:53:26.480 --> 00:53:30.120 It's a really great thing, but man, like it might rile some people up. 00:53:31.100 --> 00:53:36.660 Not a single negative comments, negative thought, even people that were like, like, oh, I can't 00:53:36.660 --> 00:53:38.840 I be, he went there the next week. 00:53:38.900 --> 00:53:39.500 They were like, you know what? 00:53:39.500 --> 00:53:40.300 That was actually really good. 00:53:40.340 --> 00:53:40.780 I shared that. 00:53:40.840 --> 00:53:42.220 That was one of our best performing videos. 00:53:42.700 --> 00:53:46.460 Pastor knew that this is an issue that it doesn't end on Sunday. 00:53:46.460 --> 00:53:47.600 It goes throughout the week. 00:53:47.600 --> 00:53:52.280 And so he did a few more, not intentionally like, let's just do some videos, but he kind 00:53:52.280 --> 00:53:56.060 of, it kind of came to mind when he was preaching and we would clip those. 00:53:56.160 --> 00:53:57.300 And those did really well. 00:53:57.360 --> 00:54:01.100 People really felt like this is an issue that's important to our community and our culture. 00:54:01.100 --> 00:54:02.280 And we need to share this stuff. 00:54:02.660 --> 00:54:05.060 Uh, and, and it's really big on Twitter right now. 00:54:05.060 --> 00:54:07.180 And some pastors are addressing it. 00:54:07.240 --> 00:54:10.480 Some pastors are ignoring it, like it or hate it. 00:54:10.480 --> 00:54:11.920 Uh, but that's what works. 00:54:11.920 --> 00:54:13.760 And so you just have to go into your analytics. 00:54:14.000 --> 00:54:18.260 I don't like to follow a formula because then what that does is it gets you a bunch of mediocre 00:54:18.260 --> 00:54:21.000 posts that your good posts can get lost in. 00:54:21.140 --> 00:54:25.060 So just if a story hits you, or if you're like, man, people really enjoyed that. 00:54:25.380 --> 00:54:26.180 That's what you clip. 00:54:26.400 --> 00:54:27.220 Start with that. 00:54:27.220 --> 00:54:30.560 And then in your analytics, you'll kind of figure out what people really care about. 00:54:30.560 --> 00:54:35.540 And you can just start to duplicate that and scale that up, uh, instead of continuing 00:54:35.540 --> 00:54:36.520 to test over time. 00:54:36.960 --> 00:54:38.120 Talk to me about this. 00:54:38.120 --> 00:54:41.520 So like experimenting, we got to find that, that balance. 00:54:42.380 --> 00:54:44.240 How long do we stick with the experiment? 00:54:44.240 --> 00:54:50.460 Like, is it, uh, man, I should see instantaneous results like week to week, or man, I really 00:54:50.460 --> 00:54:56.940 got to see three months, four months, six months, uh, of doing something before I can evaluate 00:54:56.940 --> 00:54:59.700 what's, what's like the, and I get it. 00:54:59.720 --> 00:55:02.120 Everything's different, but give me a range, a date. 00:55:02.460 --> 00:55:03.400 I'm a newbie. 00:55:03.520 --> 00:55:04.620 I'm testing this out. 00:55:04.780 --> 00:55:09.700 How long do I look at something not working to realize that it's not really working and 00:55:09.700 --> 00:55:10.720 I need to do something different? 00:55:10.900 --> 00:55:12.400 That's a great question. 00:55:12.580 --> 00:55:16.560 Uh, as with any project you undertake, you want to give it a timeframe, a window. 00:55:16.840 --> 00:55:20.580 Uh, you don't want to have a men's group book study and two people show up and you cancel 00:55:20.580 --> 00:55:21.600 it after the second week. 00:55:21.600 --> 00:55:23.700 You, you, you keep going with that men's book group. 00:55:23.700 --> 00:55:27.280 And if it's only two, it's only two, but if it's really good, they invite their friends 00:55:27.280 --> 00:55:29.660 and they start having snacks and that thing can really bloom. 00:55:29.980 --> 00:55:35.120 Uh, and so we want to make sure that we set a timeframe for, uh, the experiments that 00:55:35.120 --> 00:55:35.620 we set out. 00:55:35.620 --> 00:55:40.800 So I might say, I'm going to post one video a week and I'm going to do that for, uh, one 00:55:40.800 --> 00:55:41.140 month. 00:55:41.500 --> 00:55:46.460 Or I might say, I'm just going to do stories for a month and see how people resound to that. 00:55:46.780 --> 00:55:51.120 Uh, since we're kind of, we were supposed to really originally be talking about SEO, any 00:55:51.120 --> 00:55:55.660 proper SEO work, uh, takes about three months to start to see the fruits develop. 00:55:55.660 --> 00:56:00.200 In fact, when we do an SEO project, uh, to really optimize someone's website, we take 00:56:00.200 --> 00:56:04.880 no minimum than a three month commitment because there has to be a lot of legwork, uh, and a 00:56:04.880 --> 00:56:05.560 lot of foundation. 00:56:05.560 --> 00:56:11.360 And Google has to see a pattern of the optimization that we're doing, uh, to, to start seeing the 00:56:11.360 --> 00:56:13.780 climb in the ranks that we expect to see or want to see. 00:56:13.780 --> 00:56:19.340 So any experiment that you do with SEO or with contents, I mean, it's all search, search 00:56:19.340 --> 00:56:23.760 engines have gotten so advanced, Jeff, that SEO really just comes down to making better 00:56:23.760 --> 00:56:24.300 content. 00:56:24.300 --> 00:56:27.920 There are some best practices you need to be mindful, but if you make great content, 00:56:28.320 --> 00:56:29.320 Google will serve it up. 00:56:29.740 --> 00:56:32.660 Um, so I, I recommend three months. 00:56:32.680 --> 00:56:37.120 It is a bit long and, and you can kind of look at that and say, man, three months, like 00:56:37.120 --> 00:56:39.420 that means I can only try four new things a year. 00:56:39.600 --> 00:56:41.860 You can try them different things at the same time. 00:56:41.860 --> 00:56:46.660 It's like that, that office joke where Toby's like, okay, well you should, uh, to prevent 00:56:46.660 --> 00:56:50.580 eye strain, you should look away from the screen every five minutes and to prevent back 00:56:50.580 --> 00:56:53.080 issues, you just stand up from your desk every five minutes. 00:56:53.160 --> 00:56:55.900 And then you should make sure you drink water every five minutes. 00:56:55.900 --> 00:56:59.220 And then Michael's like, well, now they're only working 40 minutes an hour. 00:56:59.220 --> 00:57:00.080 Like they're getting it. 00:57:00.360 --> 00:57:03.780 And Daryl's like, you'd take the breaks at the same time. 00:57:03.780 --> 00:57:08.060 You know, you can experiment with different, you can do an experiment on Facebook, do an 00:57:08.060 --> 00:57:09.740 experiment on YouTube, do an experiment on your website. 00:57:09.880 --> 00:57:10.960 So you can do a lot of change. 00:57:11.260 --> 00:57:14.600 The important thing is you can't go with your gut feeling. 00:57:14.720 --> 00:57:15.740 You got to stick with it. 00:57:16.400 --> 00:57:20.600 Someone's going to say, Hey, I saw you posted that story on Facebook instead of a scripture. 00:57:21.180 --> 00:57:22.220 Uh, I don't like that pastor. 00:57:22.320 --> 00:57:23.860 And you're like, all right, so let me just go back to Putin. 00:57:24.200 --> 00:57:28.720 Like, no, stick with the stories because once you develop that culture, you can look back 00:57:28.720 --> 00:57:34.340 and see what stories worked, uh, what length worked for your church and just double down 00:57:34.340 --> 00:57:36.240 on your strengths and duplicate that again. 00:57:36.840 --> 00:57:40.960 Uh, and if it works online, it'll probably work in person or you can create entirely separate 00:57:40.960 --> 00:57:42.960 content that really leans into those strengths. 00:57:43.400 --> 00:57:45.660 Uh, but it really comes down to the analytics. 00:57:45.660 --> 00:57:49.900 And if you've been trying this for some time, a lot of churches, I can just look at their 00:57:49.900 --> 00:57:55.460 social media page and look at the last 20 posts and I can see sermon title post gets three 00:57:55.460 --> 00:58:01.200 likes, um, announcement post gets three likes, quote post gets three likes, it's the same 00:58:01.200 --> 00:58:01.720 three people. 00:58:01.880 --> 00:58:05.960 And then they show a picture of a missions project and it's got 40 likes and 10 shares 00:58:05.960 --> 00:58:07.440 and 200 views. 00:58:07.560 --> 00:58:10.960 And then they go right back to sermon title and then right back to quote post. 00:58:11.060 --> 00:58:14.660 And there's a picture of youth camp, a hundred views, a hundred likes, shares, comments. 00:58:14.660 --> 00:58:16.480 And it's like, stop doing the sermon. 00:58:16.720 --> 00:58:18.920 No one comes to church based on a sermon graphic. 00:58:19.480 --> 00:58:24.980 Your analytics, I can see on my side, show that do more pictures of people that that's, 00:58:25.020 --> 00:58:29.020 that's a, that's a great thing that you can analyze as far as a social media optimization. 00:58:29.420 --> 00:58:31.940 Look at your analytics and what's working and do more of that. 00:58:32.660 --> 00:58:33.300 Hey, yes. 00:58:33.380 --> 00:58:34.420 So this has been so good. 00:58:34.540 --> 00:58:36.080 I, you know, it was funny. 00:58:36.180 --> 00:58:40.540 The opening joke of, of pastor Google, um, we're, we're, we're going to come back. 00:58:40.600 --> 00:58:41.980 We're going to do more on this. 00:58:42.020 --> 00:58:43.400 I want, I want to pull the thread. 00:58:43.860 --> 00:58:46.720 Uh, we didn't even get to the website stuff, which is really the stuff that I wanted to 00:58:46.720 --> 00:58:47.260 talk about. 00:58:47.260 --> 00:58:52.800 Uh, but the, the, the YouTube stuff is, is super vital, um, in, in the season. 00:58:52.800 --> 00:58:57.100 And, you know, pastor, we spend so much time creating that sermon. 00:58:57.100 --> 00:58:58.820 So much energy goes into that. 00:58:59.020 --> 00:59:04.680 Not only in creating the words, lead pastor, uh, creating the, the environment on the production, 00:59:04.780 --> 00:59:09.100 creating the graphics, uh, with, with the creative teams, figuring out, you know, how, 00:59:09.100 --> 00:59:14.640 how to position that having it, that have legs beyond that one hour on Sunday is. 00:59:14.720 --> 00:59:18.560 Well, Jeff, let me, let me, let me clarify something there too, because you said like, 00:59:18.580 --> 00:59:20.020 I want to talk about website SEO. 00:59:20.580 --> 00:59:24.380 Um, we actually won't take an SEO project if the website is terrible. 00:59:24.640 --> 00:59:26.840 And, and a lot of times churches will come to us. 00:59:26.920 --> 00:59:30.620 Pastors will come to us and say, Hey, we need SEO work, uh, because our website doesn't 00:59:30.620 --> 00:59:31.080 rank high. 00:59:31.080 --> 00:59:34.820 And I look at their website and say, your website doesn't rank high because it stinks. 00:59:35.060 --> 00:59:35.240 Okay. 00:59:35.540 --> 00:59:38.420 Uh, and that's censoring my language for it, for the podcast. 00:59:38.620 --> 00:59:38.740 Yeah. 00:59:38.760 --> 00:59:40.140 Maybe you're a little nicer. 00:59:40.320 --> 00:59:46.600 I just want to, you know, uh, what I liken it to is, um, SEO is like location in real 00:59:46.600 --> 00:59:46.960 estate. 00:59:46.960 --> 00:59:47.220 Okay. 00:59:47.220 --> 00:59:50.800 You want to have better location and rank higher in the search results. 00:59:50.800 --> 00:59:53.540 But if your house is a mess, no one's going to buy it. 00:59:53.680 --> 00:59:55.260 No one's going to want to rent from you. 00:59:55.360 --> 00:59:59.800 Whereas the, as at the same time, you could have a really nice, lovely house, but if you 00:59:59.800 --> 01:00:03.580 don't SEO it, it's out in the boondocks and you can have all the amenities. 01:00:03.580 --> 01:00:07.840 You can have the vaulted ceilings and the crown molding, which I don't understand. 01:00:08.140 --> 01:00:12.100 Uh, but if it's out in the boondocks, you're not going to be able to get a lot of money 01:00:12.100 --> 01:00:12.880 for your real estate. 01:00:13.020 --> 01:00:14.900 So there is a combination there. 01:00:14.900 --> 01:00:20.080 But if you SEO a bad website, you're just going to be hurting yourself because you can 01:00:20.080 --> 01:00:21.660 have the proper local keywords. 01:00:21.660 --> 01:00:26.680 If there's no content there, if there's no meat, Google is going to forget everything and say, 01:00:26.760 --> 01:00:29.060 Hey, well, he knows how to SEO, but you don't know how to make content. 01:00:29.220 --> 01:00:31.040 Again, no one goes to a website. 01:00:31.200 --> 01:00:32.440 No one goes to a video. 01:00:32.600 --> 01:00:35.100 No one visits a church because they got the right keywords. 01:00:35.300 --> 01:00:37.220 It's, it's a combination of the two. 01:00:37.280 --> 01:00:42.640 And I'd rather you pastor have great content and still be lacking the SEO because the content 01:00:42.640 --> 01:00:43.560 can get you there. 01:00:43.560 --> 01:00:49.160 Uh, and when we talk about technical SEO on page, off page SEO, that's only 20% of the 01:00:49.160 --> 01:00:50.200 entire SEO pie. 01:00:50.760 --> 01:00:53.140 80% of it really is the content. 01:00:53.140 --> 01:00:58.340 And with the way algorithms are going, um, they can figure out your content before you 01:00:58.340 --> 01:00:58.640 can. 01:00:58.780 --> 01:01:01.940 And so the content really is 80% of that pie. 01:01:02.020 --> 01:01:03.680 And that's why it's such front of mind. 01:01:03.680 --> 01:01:08.800 And if you want to talk about on page SEO directories, listing linkings, NAP schema markup, we can 01:01:08.800 --> 01:01:09.560 do all that stuff. 01:01:09.680 --> 01:01:13.300 But again, if you don't have the content, you're just inviting people to an empty house. 01:01:14.040 --> 01:01:14.120 Awesome. 01:01:14.300 --> 01:01:14.900 Well said. 01:01:14.960 --> 01:01:15.740 Yeah, we'll come back. 01:01:16.060 --> 01:01:20.320 I do want to revisit that conversation, but for, for a later day, this has been full. 01:01:20.440 --> 01:01:26.660 We have to fully taken advantage of, uh, of, uh, on the YouTube conversation, uh, the balance 01:01:26.660 --> 01:01:31.160 kind of working through some, some basics content strategies, turn it around the sermon. 01:01:31.160 --> 01:01:32.040 So this is beautiful. 01:01:32.340 --> 01:01:37.040 Hey, so, so Justin, tell me, Hey, if somebody's interested in following up with you, uh, they've 01:01:37.040 --> 01:01:41.020 got questions, um, you know, tell, tell me a little bit and tell them how to get in touch 01:01:41.020 --> 01:01:46.220 with you and, and, and what you're doing there with, um, uh, Mr. Church Marketer. 01:01:46.700 --> 01:01:47.260 There you go. 01:01:47.300 --> 01:01:47.680 That's the one. 01:01:47.780 --> 01:01:48.120 Uh, yeah. 01:01:48.160 --> 01:01:50.440 So you can, mrchurchmarketer.com. 01:01:50.500 --> 01:01:54.100 You can see kind of at a glance, everything we do, you can find me just about anywhere at 01:01:54.100 --> 01:01:55.000 Justin Nava. 01:01:55.260 --> 01:01:56.880 I'm sure Jeff will put the link down there. 01:01:57.260 --> 01:01:58.780 Um, I'm, I'm everywhere. 01:01:58.780 --> 01:02:01.780 I try to post at least once every week, somewhere, Facebook links. 01:02:01.780 --> 01:02:04.280 Facebook, LinkedIn, Twitter, Instagram. 01:02:04.580 --> 01:02:05.440 I'm on Tik TOK too. 01:02:05.520 --> 01:02:10.620 If you want to have some fun there with me, um, you know, it really is about just educating, 01:02:10.620 --> 01:02:13.280 uh, you guys and, and helping you out in any way I can. 01:02:13.380 --> 01:02:15.540 I know there's a lot of churches out there that need to do it themselves. 01:02:15.860 --> 01:02:18.120 I'm not going to ask you to pay 10, $20,000. 01:02:18.120 --> 01:02:19.300 Like I would ask a business. 01:02:19.400 --> 01:02:22.080 I want to make sure you guys have the best information possible. 01:02:22.080 --> 01:02:23.560 And if we got to sit down, we can do that. 01:02:23.900 --> 01:02:25.380 Uh, mrchurchmarketer.com. 01:02:25.460 --> 01:02:29.380 There's a less talk button that'll connect with me and we can do a session just to see what 01:02:29.380 --> 01:02:29.920 your goals are. 01:02:29.980 --> 01:02:31.120 What solutions are out there? 01:02:31.420 --> 01:02:35.540 Uh, is SEO a proper thing you should undertake to reach more people or is it something else? 01:02:35.540 --> 01:02:39.700 That's, that's what I love about my job, Jeff, is that, you know, we get to really talk 01:02:39.700 --> 01:02:42.000 with pastors and see what their goals are. 01:02:42.180 --> 01:02:44.880 And, um, you know, again, I'm not a vitamin salesman. 01:02:44.920 --> 01:02:45.660 I don't sell packages. 01:02:45.960 --> 01:02:48.300 Uh, I really want to craft something unique for your church. 01:02:48.300 --> 01:02:50.940 That's going to get you to where you want to go and reach the people you want to reach. 01:02:50.940 --> 01:02:54.920 So, Justin Nava on Twitter or mrchurchmarketer.com, you can find us there. 01:02:55.720 --> 01:02:55.820 Yeah. 01:02:55.940 --> 01:03:00.000 By, by the way, one of the better Twitter follows I have right now. 01:03:00.000 --> 01:03:00.820 Aw, thank you. 01:03:00.820 --> 01:03:01.700 Guys, guys, no, you're welcome. 01:03:01.720 --> 01:03:02.960 You obviously didn't watch me today. 01:03:04.300 --> 01:03:05.120 Justin, no. 01:03:05.280 --> 01:03:11.600 I mean, I've, I honestly, we were filming this the day of the inauguration and, uh, no, I've, 01:03:11.600 --> 01:03:13.460 I've been like socially absent. 01:03:13.600 --> 01:03:15.940 I'm an independent, so I just made everyone mad today. 01:03:16.160 --> 01:03:18.340 Just, just, you know, yelling at everybody. 01:03:18.440 --> 01:03:22.400 I was going to actually give you praise for, for not getting into the mess of that, but 01:03:22.400 --> 01:03:26.320 I guess I just, I wasn't paying attention, but, but honestly, for me, he's, he's one of 01:03:26.320 --> 01:03:28.960 these guys that's, uh, restoring the network. 01:03:28.960 --> 01:03:33.260 You know, there was a season where Twitter was kind of like the, at each other's throats 01:03:33.260 --> 01:03:34.020 all day long. 01:03:34.020 --> 01:03:38.880 And, and in this COVID season, I actually feel like Twitter has restored itself and being, 01:03:38.880 --> 01:03:43.700 um, a valid, helpful, non-cessible, um, platform. 01:03:43.900 --> 01:03:44.700 Uh, maybe that's. 01:03:44.760 --> 01:03:45.620 I said that too. 01:03:45.720 --> 01:03:48.340 And, and the answer, the overwhelming response is, I don't know what, 01:03:48.440 --> 01:03:51.540 corner of Twitter you're on, but, uh, you know, that, that's really the idea. 01:03:51.700 --> 01:03:53.980 I, I, I am such a quick thought guy. 01:03:54.080 --> 01:03:54.720 I have ADD. 01:03:54.800 --> 01:03:58.980 I've got a focus supplement here and I try to make sure that I, uh, stay on task. 01:03:58.980 --> 01:04:01.220 And he probably got that from our conversation today. 01:04:01.460 --> 01:04:04.520 Uh, and that's why Twitter just resonates with me because it's quick bites. 01:04:04.520 --> 01:04:06.620 It's, you know, I have a meeting with a pastor. 01:04:06.880 --> 01:04:10.540 I've got three things that I told him that you might need to hear about your website, 01:04:10.640 --> 01:04:11.220 your social media. 01:04:11.340 --> 01:04:12.420 So I love tweeting. 01:04:12.540 --> 01:04:16.340 And then really all I do is I take my best performing tweets analytics guys. 01:04:16.640 --> 01:04:20.280 Uh, and then I'd make that a Facebook post or a LinkedIn post or an Instagram post. 01:04:20.280 --> 01:04:21.460 So follow me on Twitter. 01:04:21.560 --> 01:04:22.640 You get all the best stuff. 01:04:22.940 --> 01:04:27.000 Uh, and, uh, and yeah, so, you know, this, uh, I'm so glad that we connected too. 01:04:27.100 --> 01:04:29.960 I don't remember how we first got connected, but yeah. 01:04:30.200 --> 01:04:30.580 Love it. 01:04:31.100 --> 01:04:31.680 Tom Pounder. 01:04:31.760 --> 01:04:35.600 Tom Pounder is how I met everyone, but, but that's a, a later conversation. 01:04:35.820 --> 01:04:37.680 He's on his podcast talking about SEO too. 01:04:38.200 --> 01:04:39.940 Have you ever met Tom Pounder in real life? 01:04:40.200 --> 01:04:40.620 That's a question. 01:04:40.620 --> 01:04:41.120 Not in real life. 01:04:41.200 --> 01:04:41.360 No. 01:04:41.720 --> 01:04:43.460 Um, I, I, I, I, I think it's a deep Russian spam bot. 01:04:43.460 --> 01:04:44.800 Oh, so you think he's a robot? 01:04:45.520 --> 01:04:45.720 Oh. 01:04:45.760 --> 01:04:45.900 Yeah. 01:04:46.220 --> 01:04:50.280 I, I, I'm not officially saying on this podcast, but I've officially said it somewhere else. 01:04:50.280 --> 01:04:53.600 So, hey, we're, we're, we're going to wrap, uh, for Justin, this is Jeff with the 01:04:53.600 --> 01:04:55.320 Church Digital and Stadia Church Planning. 01:04:55.420 --> 01:04:58.360 Thanks for joining us here at the pod and we'll see you next time on the show. 01:04:58.440 --> 01:04:58.940 Y'all have a good day.