WEBVTT

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 I received a text the other day from a digital pastor.

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 Jeff, I hear you.

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 Butts in seats is a horrible, horrible stat,

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 but I gotta have something.

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 There's gotta be something better.

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 Hey, this is Jeff with the Church Digital Podcast.

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 Once again, it's powered by Stadia Church,

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 planting Stadia even in this post-COVID season.

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 We are still pushing digital

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 and the importance of physical ministry

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 and digital ministry working together.

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 That's the goal of what we're trying to get

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 from all of our churches.

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 And that's the goal that we would encourage you.

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 Every church on the planet at some level

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 needs to have a digital strategy.

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 There needs to be a physical and a digital aspect for everyone.

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 And it's in that heart, Stadia is ramping up fall 2021,

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 another set of digital learning communities.

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 The purpose, the goal here is to get the church strategy to work together,

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 physical and digital, complementing each other,

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 not being threatened, but complementing each other

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 to help the overall church ministry thrive, grow,

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 and even get to the place of multiplication in physical and in digital space.

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 It's a beautiful thing.

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 And really, this is the heart of this conversation that we want to have.

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 We want to keep pulling the digital thread.

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 Analytics are hugely important in context of our church.

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 It helps us understand whether our strategy is being effective or not.

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 And sometimes in digital spaces, it doesn't always line up with physical.

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 It's very easy to get that button seat number digitally.

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 But what does that mean?

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 Excuse me.

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 It's very easy to get that number physically.

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 But how that aligns and matches up,

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 is it true apples to apples comparison in digital space?

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 All of a sudden, you're adding multipliers and length of view

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 and platforms they're watching on,

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 which may or may not have more people clued into it.

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 And so all of a sudden,

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 maybe it feels a little bit like you're just pulling numbers out of the air

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 and making up the story as you're going.

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 And is there any scientific fact in context of all these numbers and stories

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 that we're alluding to in digital space?

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 It's really the heart of the conversation we wanted to have here.

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 And so we're bringing in the team, the nice people over at Resi,

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 formerly Living as One.

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 Colin Jones has been one of the earliest supporters of the church digital.

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 I think Colin may have been one of the first people

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 we had actually told that we were doing the church digital.

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 And so even from those early days,

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 Colin has been a supporter walking with us,

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 encouraging us and praying for us along that way.

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 And so anytime I get to have a conversation with Colin,

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 let's just call it gold.

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 It's just an awesome time to be together with that.

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 And Resi is coming out with some new analytics 2.0 approach

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 and how they're handling analytics and how they're providing reports

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 and what they're digging into, what they're positioning around.

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 Whether you're using Resi, Living as One,

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 or even if you're in a different system,

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 I think this is a gold conversation for you to start to understand

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 what these analytics can mean.

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 Yes, no, maybe it's an apples to apples comparison,

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 but you're measuring a different thing towards a different goal.

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 And that's where we get to tell a different story in digital space with these analytics

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 than what we do at the butts in the seats number in the physical space.

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 So what better way to dig in to invite Colin Jones back to this podcast?

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 Longtime supporter to dig in.

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 Also, at the same time, we're inviting in Jennifer Miles.

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 Jen's been on the podcast as well.

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 Former previous involvement with Life.Church,

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 doing some of their marketing, digital marketing towards that.

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 Jen's been doing customer relations

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 and building out some of this,

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 the Analytics 2.0 reports

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 and how they're managing this stuff within.

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 So as we're really getting a deep dive

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 into what analytics looks like within Resi's new systems,

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 let's bring both of them in,

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 have a conversation, learn a thing or two.

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 So here's where we are.

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 We're bringing into the conversation,

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 Colin Jones, CEO, president of Resi.

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 Jen Miles,

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 essentially customer relations in context of Resi.

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 Resi, myself, Jeff with the Church Digital

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 and of course, Stadia Church Planting

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 in a conversation that I'm calling

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 analytics of our online church services.

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 Okay, everybody, here you go.

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 So Colin, what's the weirdest,

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 most out of the box request

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 that a church has asked for in this COVID season?

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 Yeah, Jen actually goes through all the requests.

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 So that's probably a better question for her.

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 But we've definitely gotten some very,

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 very strange ones that we say,

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 okay, that's a great idea.

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 Have you thought about doing it this way?

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 And they're like, oh yeah, yeah, that's great.

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 But Jen, if you want to go on that one,

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 I'm sure you have specific examples.

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 I don't know if this comes across as a weird request.

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 Like to me, it's a weird request,

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 but it probably makes a lot of sense

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 to the customer who's asking for it.

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 One of the biggest requests we had

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 when COVID started was the ability

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 to make everybody be live with the event

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 and require that everyone stay within like five seconds of live.

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 And on the surface,

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 that sounds like a really great idea to me.

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 But in reality,

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 like the way that I look at church online,

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 people might need to step away to deal with a kid.

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 People might need to pause to talk

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 to the person they might be sharing the service with.

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 And so like,

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 I love the concept of,

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 I want everyone within the same five seconds.

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 But from an engagement perspective,

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 I also love the concept of leaving that up to the viewer

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 to say,

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 do I want to pause and have interaction

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 with the people that are in the room sharing with me?

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 And then come back to the service and continue.

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 Like it's kind of this fine paradigm of

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 what is the culture of the church?

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 And what is the temperament you want to set

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 as far as what does your engagement look like?

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 And how do you want to do that with it?

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 Is it small groups?

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 Is it family?

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 Is it individuals?

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 And so that's always a weird request to me

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 and how I look at it.

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 That's actually one that we did

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 because we like eliminated the DVR window or whatever.

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 So it's funny because that was a request

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 that we actually did.

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 But yeah,

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 basically not giving people DVR.

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 Yeah.

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 Another one for me that's always been really interesting

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 that we get a lot of

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 and that we've accommodated for

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 is after an event is live,

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 I don't want it to be available on demand anymore.

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 And so again,

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 it's like,

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 again,

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 what's your culture of your church?

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 For me,

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 I want people to engage throughout the week with content.

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 And I know that not everyone attends live.

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 Like according to BarnaStats,

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 what,

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 half of people actually attend a service

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 in the last four weeks.

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 And so if I want people to come back

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 and engage with my content,

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 I want it to be available on demand.

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 So they watch in the appropriate times.

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 We especially saw with COVID,

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 what started with people attending live

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 transitioned to more and more people watching on demand.

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 And so I look at things as,

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 how do we get people to engage?

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 But every culture has,

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 every church has a little bit of a different culture,

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 a little bit of a different way to engage people.

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 So what I think is weird might be absolutely normal

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 in the context of that church's ministry.

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 But those are the two that I always felt were kind of weird.

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 That one's funny because that second one's normal to me.

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 That's what I recommend to churches

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 because then you get more attendants coming at the same time

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 rather than people saying,

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 oh,

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 I'll watch later.

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 And then later never happens.

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 So then a lot of churches that like just have their sermons up all the time,

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 you know,

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 are like,

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 watch on demand later on,

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 you know,

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 the whole service,

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 you know,

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 then it's like,

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 then why do I come at 10?

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 So I'll just come later.

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 And then I don't ever come.

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 Yeah.

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 Later never comes.

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 Yeah.

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 But isn't that funny?

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 Like even within this group.

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 Yeah.

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 Even within this group,

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 it's like,

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 oh,

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 we're on opposite ends of the paradigm is how does,

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 how do we approach it?

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 So that just shows how different churches are from a,

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 what is their engagement model?

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 And what is the audience that they're working with?

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 To hang up with the on demand.

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 And this is not where I want to go with the conversation,

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 but I find it interesting.

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 And it's funny,

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 like I've even seen Jay Cranda tweet about this.

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 And I seem to hear this conversation a lot where,

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 you know,

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 Christ Fellowship Miami,

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 a church that I'm close with here in Miami,

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 they've got four or five English services on a weekend.

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 They're broadcasting all four or five out actually through Resi.

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 And so like in the YouTube,

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 they've got four or five live streams that have analytics.

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 They have traffic on it.

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 And so,

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 and they're wrestling right now as an organization.

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 Do we delete three of the four streams and keep the one up that was the most

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 traffic it did,

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 but then you're throwing away like analytics and,

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 and comments and things like that because you don't want the multiple streams

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 or are you better off having the multiple streams?

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 Like how do you,

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 how do you recommend or do you guys have any thoughts on how to handle that,

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 that type of situation?

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 So,

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 um,

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 it honestly depends on the organization that we're working with.

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 One of the things for us,

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 like originally we would tell customers,

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 don't delete events,

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 like leave them there.

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 Um,

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 because you want that,

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 those analytics long-term and you want to be able to get access to those.

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 Now that we have analytics version 2.0,

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 I,

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 my answer is kind of changed a little bit because you can get rid of the three services

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 that aren't really the primary one.

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 Like a lot of churches will go through and say,

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 we have a 6 PM and 9 AM and 11 AM,

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 but the one we like the best is the 9 AM.

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 So that's the one we want to keep historically.

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 So now it's,

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 yeah,

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 you could get rid of the six and the 11 and just put the one out you really like,

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 but you have access to all of the analytics for every service you ran that weekend.

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 You're not going to lose them just by getting rid of the event itself.

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 So I get,

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 use the one that you like.

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 So your,

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 your source of truth on the analytics piece,

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 now that you've expanded,

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 we're going to get into a lot,

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 but the analytics,

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 the 2.0 out of Resi,

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 the source of truth,

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 isn't the traffic on YouTube.

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 The source of truth is some of the numbers that you're able to pull off of Resi

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 and,

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 and how that's hitting the YouTubes and the Facebooks and,

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 and everywhere else.

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 So that's interesting.

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 And I know that that probably greatly simplifies a lot of spreadsheets that churches are running,

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 trying to tabulate all the traffic of all the different areas that are happening in any one Sunday.

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 And I know within Resi,

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 you guys have spent the past season.

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 I mean,

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 obviously you accelerated very quickly,

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 like a lot of tech companies did at the beginning of COVID.

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 And so you've seen a lot of growth within the organization.

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 You've been working on some advancements,

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 developments specifically within analytics and other areas.

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 In this season,

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 like when,

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 when you're looking at churches and they're,

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 they're asking questions,

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 like,

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 I'm just curious,

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 like what are they wanting to measure?

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 What,

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 what particular stats are you getting?

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 Like a unique stats that maybe you weren't expecting.

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 I,

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 you know,

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 I know one of the questions that I was always asking is where are these people

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 viewing from?

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 Like what's the geographic area where I'm getting this,

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 this traffic?

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 So maybe what,

00:11:17.640 --> 00:11:18.380
 what are some of the,

00:11:18.380 --> 00:11:18.660
 the,

00:11:18.660 --> 00:11:19.440
 the front runners,

00:11:19.580 --> 00:11:20.180
 the things that,

00:11:20.240 --> 00:11:24.640
 that churches are really looking for coming out of their analytics of church online?

00:11:24.940 --> 00:11:25.060
 Yeah,

00:11:25.100 --> 00:11:30.240
 I think what's interesting is when we were talking to customers to determine what we were

00:11:30.240 --> 00:11:32.160
 going to include in analytics 2.0,

00:11:32.300 --> 00:11:36.460
 one of the things that I really liked is that we consistently heard the same things.

00:11:37.140 --> 00:11:44.160
 And so I think that COVID has really brought kind of a focus on what is valuable versus what is,

00:11:44.260 --> 00:11:45.600
 what we call a vanity metric.

00:11:45.980 --> 00:11:47.340
 What are the things that are actionable?

00:11:47.780 --> 00:11:50.800
 What are the things that equate to more like engagement on a physical campus?

00:11:51.360 --> 00:11:54.080
 And so things like how many viewers do I have?

00:11:55.180 --> 00:11:56.560
 Are they watching live?

00:11:56.680 --> 00:11:57.820
 Are they watching on demand?

00:11:58.660 --> 00:12:01.620
 Being able to track what kind of engagement you're getting with people,

00:12:01.800 --> 00:12:03.100
 where are they watching from?

00:12:03.240 --> 00:12:03.420
 Right?

00:12:03.520 --> 00:12:04.780
 So that's one that you just mentioned.

00:12:04.880 --> 00:12:07.540
 That's a really big one is what are my top 10 locations?

00:12:08.040 --> 00:12:09.620
 Because churches might then say,

00:12:09.700 --> 00:12:09.860
 you know,

00:12:09.900 --> 00:12:13.600
 we could have a pop-up in a location that we're seeing a lot of activity,

00:12:13.600 --> 00:12:16.700
 but doesn't actually have a physical campus within driving distance,

00:12:16.700 --> 00:12:18.220
 or that the physical campus isn't meeting.

00:12:18.920 --> 00:12:20.960
 And so those are two big ones that came up,

00:12:21.080 --> 00:12:22.260
 the viewers and the locations.

00:12:22.860 --> 00:12:25.520
 Other things that came up that I was really surprised on,

00:12:26.200 --> 00:12:27.680
 we do average watch time.

00:12:27.800 --> 00:12:29.440
 Like that feels like a normal thing.

00:12:29.820 --> 00:12:33.760
 I was really surprised the number of customers that also asked for median watch time.

00:12:34.340 --> 00:12:36.880
 That seems like an odd number to ask for.

00:12:37.400 --> 00:12:41.320
 But what I was finding was that especially customers who run advertising

00:12:41.320 --> 00:12:43.140
 to their church online services,

00:12:43.420 --> 00:12:46.840
 they have a big distortion in their average watch time number,

00:12:46.940 --> 00:12:47.880
 because when you run ads,

00:12:47.960 --> 00:12:51.660
 you have a lot more people who bounce after five seconds or 10 seconds.

00:12:51.860 --> 00:12:53.080
 And so being able to see like,

00:12:53.140 --> 00:12:55.300
 what is my median number over time,

00:12:55.500 --> 00:12:59.100
 allows me to really see what is the kind of,

00:12:59.180 --> 00:13:00.960
 what is the average attender watching?

00:13:01.300 --> 00:13:04.220
 And am I able to control that number up or down

00:13:04.220 --> 00:13:08.400
 based on order of service or based on how I'm engaging messages?

00:13:08.640 --> 00:13:11.860
 And so that's one that we've been really intentional about

00:13:11.860 --> 00:13:13.300
 is things that are actionable.

00:13:14.060 --> 00:13:16.920
 So another one is current concurrent viewers.

00:13:17.180 --> 00:13:19.240
 Again, that's kind of like a button seat number

00:13:19.240 --> 00:13:22.840
 that we have just introduced with analytics 2.0

00:13:22.840 --> 00:13:23.820
 is how many,

00:13:23.960 --> 00:13:25.460
 what's the max number of people that are,

00:13:25.580 --> 00:13:27.180
 we're watching at one given time.

00:13:27.320 --> 00:13:29.420
 So that kind of is our attendance number.

00:13:30.420 --> 00:13:32.720
 Other numbers that I was also really surprised with,

00:13:32.760 --> 00:13:33.900
 I guess I shouldn't be surprised,

00:13:33.900 --> 00:13:35.920
 just things that we hadn't been able to do before

00:13:35.920 --> 00:13:37.280
 is a minute by minute graph.

00:13:37.420 --> 00:13:39.700
 Like how many people are watching when worship starts

00:13:39.700 --> 00:13:41.120
 at the 10 minute mark,

00:13:41.180 --> 00:13:43.640
 how many people are watching partway through the message

00:13:43.640 --> 00:13:44.840
 at the 30 minute mark

00:13:44.840 --> 00:13:46.800
 and being able to actually see that

00:13:46.800 --> 00:13:48.940
 minute by minute information over time.

00:13:49.620 --> 00:13:50.800
 So those were big ones.

00:13:50.940 --> 00:13:51.980
 And I don't know that's surprising,

00:13:52.180 --> 00:13:53.920
 but it's nice that we are able to offer that now.

00:13:54.700 --> 00:13:55.100
 Something Jen,

00:13:55.160 --> 00:13:56.280
 that if you don't mind talking about

00:13:56.280 --> 00:13:57.360
 that I thought was really interesting

00:13:57.360 --> 00:13:58.600
 is all the work that you did

00:13:58.600 --> 00:14:00.860
 and like aggregating social.

00:14:00.980 --> 00:14:02.100
 And I know that we're about to release

00:14:02.100 --> 00:14:03.580
 that part of analytics 2.0,

00:14:03.660 --> 00:14:05.840
 including stream URLs and social media and all that.

00:14:06.360 --> 00:14:07.580
 But can you talk about like,

00:14:07.640 --> 00:14:07.800
 you know,

00:14:07.800 --> 00:14:10.020
 the question that Jeff probably would ask

00:14:10.020 --> 00:14:11.840
 if he knew what I did is like,

00:14:11.940 --> 00:14:13.000
 what decisions did you make

00:14:13.000 --> 00:14:14.400
 in terms of like multipliers?

00:14:14.440 --> 00:14:16.760
 Because we wanted to get one dashboard for pastors,

00:14:17.660 --> 00:14:17.780
 you know,

00:14:17.800 --> 00:14:19.240
 and we also wanted to give the detailed data

00:14:19.240 --> 00:14:21.220
 so that people could do their own multipliers

00:14:21.220 --> 00:14:22.800
 and their own kind of assumptions.

00:14:23.200 --> 00:14:23.740
 But like,

00:14:23.800 --> 00:14:26.340
 do you count someone that watched 15 seconds

00:14:26.340 --> 00:14:27.580
 on Facebook as a view?

00:14:27.960 --> 00:14:28.080
 Like,

00:14:28.120 --> 00:14:29.420
 what are all the decisions you made

00:14:29.420 --> 00:14:31.960
 in that kind of scenario

00:14:31.960 --> 00:14:32.640
 for,

00:14:32.720 --> 00:14:33.000
 you know,

00:14:33.240 --> 00:14:34.800
 churches to make the one dashboard,

00:14:34.940 --> 00:14:35.500
 you know,

00:14:35.500 --> 00:14:36.720
 accessible to give you a number

00:14:36.720 --> 00:14:37.740
 and give you all those numbers

00:14:37.740 --> 00:14:38.420
 that you're talking about?

00:14:38.980 --> 00:14:39.100
 Yeah.

00:14:39.220 --> 00:14:40.540
 So those are really good questions.

00:14:40.900 --> 00:14:42.380
 One of the most complicated things

00:14:42.380 --> 00:14:43.420
 when you talk about analytics

00:14:43.420 --> 00:14:45.160
 and trying to compare apples to apples

00:14:45.160 --> 00:14:46.800
 so that a pastor can say,

00:14:47.200 --> 00:14:48.100
 this is my information

00:14:48.100 --> 00:14:50.020
 is that every destination

00:14:50.020 --> 00:14:52.360
 actually measures different things.

00:14:52.920 --> 00:14:54.140
 And when they measure the same thing,

00:14:54.200 --> 00:14:55.660
 they measure that thing differently.

00:14:56.800 --> 00:14:59.120
 And so the way that we approached that

00:14:59.120 --> 00:15:01.360
 was that we actually created

00:15:01.360 --> 00:15:02.720
 five different views

00:15:02.720 --> 00:15:05.120
 into your destination data.

00:15:05.680 --> 00:15:07.060
 And so we were really intentional

00:15:07.060 --> 00:15:08.660
 about providing customers

00:15:08.660 --> 00:15:11.060
 one kind of all destination view

00:15:11.060 --> 00:15:13.940
 that gave where we could

00:15:13.940 --> 00:15:15.260
 an apples to apples look.

00:15:15.260 --> 00:15:16.620
 So like every platform

00:15:16.620 --> 00:15:18.380
 has a views number

00:15:18.380 --> 00:15:20.120
 and we can take that views

00:15:20.120 --> 00:15:21.220
 for anyone who watched

00:15:21.220 --> 00:15:22.140
 more than three seconds.

00:15:22.300 --> 00:15:23.720
 Like that is kind of like the baseline.

00:15:23.880 --> 00:15:24.880
 We know every platform

00:15:24.880 --> 00:15:26.160
 will give you views

00:15:26.160 --> 00:15:27.640
 for more than three seconds.

00:15:28.280 --> 00:15:29.360
 And so if a pastor

00:15:29.360 --> 00:15:30.540
 is trying to say all up,

00:15:30.600 --> 00:15:31.440
 this is what I did,

00:15:31.800 --> 00:15:33.420
 they can look at that one number.

00:15:34.200 --> 00:15:35.520
 Not all platforms

00:15:35.520 --> 00:15:36.680
 use average watch time.

00:15:36.760 --> 00:15:37.460
 I wish they did.

00:15:38.260 --> 00:15:40.540
 But so for all destinations,

00:15:40.540 --> 00:15:41.180
 it's really,

00:15:41.340 --> 00:15:42.300
 you can get your views.

00:15:42.300 --> 00:15:43.420
 That was the one thing

00:15:43.420 --> 00:15:44.460
 we could do apples to apples.

00:15:44.920 --> 00:15:45.820
 But because we knew

00:15:45.820 --> 00:15:47.020
 there were limitations there,

00:15:47.180 --> 00:15:48.080
 we actually created

00:15:48.080 --> 00:15:49.960
 different views

00:15:49.960 --> 00:15:52.380
 into if you have an embed code,

00:15:52.840 --> 00:15:53.400
 here's the things

00:15:53.400 --> 00:15:53.880
 we can give you

00:15:53.880 --> 00:15:54.620
 for an embed code.

00:15:54.720 --> 00:15:55.460
 We're able to track

00:15:55.460 --> 00:15:56.940
 much more detailed information.

00:15:57.320 --> 00:15:59.560
 And so one of the things

00:15:59.560 --> 00:16:01.180
 we did was every KPI,

00:16:01.700 --> 00:16:02.720
 if it's available

00:16:02.720 --> 00:16:03.780
 on that platform,

00:16:03.940 --> 00:16:04.700
 so if it's available

00:16:04.700 --> 00:16:06.020
 for your stream URLs,

00:16:06.280 --> 00:16:06.880
 if it's available

00:16:06.880 --> 00:16:08.000
 for your embed code,

00:16:08.100 --> 00:16:08.700
 if it's available

00:16:08.700 --> 00:16:10.020
 for Facebook or for YouTube,

00:16:10.160 --> 00:16:11.140
 we put that KPI

00:16:11.140 --> 00:16:11.800
 on the page.

00:16:12.800 --> 00:16:14.100
 If it's not available,

00:16:14.280 --> 00:16:15.600
 we left that KPI off.

00:16:15.720 --> 00:16:16.840
 But we didn't create

00:16:16.840 --> 00:16:19.420
 like one-off KPIs.

00:16:19.640 --> 00:16:20.180
 So like Facebook

00:16:20.180 --> 00:16:21.440
 has this really cool thing

00:16:21.440 --> 00:16:22.080
 where you can see

00:16:22.080 --> 00:16:22.820
 do people attend

00:16:22.820 --> 00:16:23.480
 three seconds,

00:16:23.600 --> 00:16:24.120
 10 seconds,

00:16:24.240 --> 00:16:24.840
 30 seconds.

00:16:25.240 --> 00:16:26.380
 It's the only platform

00:16:26.380 --> 00:16:26.940
 that does it.

00:16:27.020 --> 00:16:28.240
 So we left that off

00:16:28.240 --> 00:16:29.380
 because it really

00:16:29.380 --> 00:16:30.360
 kind of detracts

00:16:30.360 --> 00:16:31.440
 from what is actionable

00:16:31.440 --> 00:16:32.760
 and what is consistent

00:16:32.760 --> 00:16:34.240
 across my platforms.

00:16:34.760 --> 00:16:35.400
 And so trying to make

00:16:35.400 --> 00:16:36.700
 really intentional decisions

00:16:36.700 --> 00:16:38.000
 about we want to give

00:16:38.000 --> 00:16:39.000
 pastors and staff

00:16:39.000 --> 00:16:40.300
 the ability to say

00:16:40.300 --> 00:16:42.140
 across all my platforms,

00:16:42.140 --> 00:16:43.400
 this is my consistent

00:16:43.400 --> 00:16:45.000
 analytics data

00:16:45.000 --> 00:16:46.680
 and helping them figure out

00:16:46.680 --> 00:16:47.760
 what is apples for apples.

00:16:48.120 --> 00:16:48.580
 So getting that

00:16:48.580 --> 00:16:49.660
 consistent number,

00:16:50.100 --> 00:16:51.480
 the consistent fields

00:16:51.480 --> 00:16:53.480
 to help kind of

00:16:53.480 --> 00:16:55.580
 normalize all the variances,

00:16:55.800 --> 00:16:56.640
 all the weirdness,

00:16:56.700 --> 00:16:57.280
 all the uniqueness

00:16:57.280 --> 00:16:58.160
 out of the platforms

00:16:58.160 --> 00:16:58.760
 to help,

00:16:58.900 --> 00:16:59.520
 you know,

00:16:59.600 --> 00:17:00.700
 apples to apples across.

00:17:00.960 --> 00:17:01.880
 That's beautiful.

00:17:02.380 --> 00:17:02.580
 Colin,

00:17:02.680 --> 00:17:03.760
 you said a word

00:17:03.760 --> 00:17:04.480
 that you're right

00:17:04.480 --> 00:17:05.300
 coming into this

00:17:05.300 --> 00:17:06.500
 and I totally should

00:17:06.500 --> 00:17:08.100
 talk about it,

00:17:08.280 --> 00:17:09.500
 the multiplier.

00:17:09.920 --> 00:17:10.020
 Like,

00:17:10.320 --> 00:17:11.440
 are you taking

00:17:11.440 --> 00:17:12.680
 the multipliers

00:17:12.680 --> 00:17:13.740
 into consideration

00:17:13.740 --> 00:17:14.760
 or is there

00:17:14.760 --> 00:17:17.400
 a consistent multiplier

00:17:17.400 --> 00:17:18.560
 that you're seeing

00:17:18.560 --> 00:17:19.180
 across

00:17:19.180 --> 00:17:20.320
 when you're having

00:17:20.320 --> 00:17:21.600
 conversations with churches?

00:17:22.040 --> 00:17:22.120
 Like,

00:17:22.580 --> 00:17:23.980
 what's the state

00:17:23.980 --> 00:17:24.740
 of the multiplier,

00:17:24.880 --> 00:17:25.160
 I guess,

00:17:25.280 --> 00:17:26.220
 in church today?

00:17:26.300 --> 00:17:26.940
 What are you guys seeing?

00:17:27.200 --> 00:17:27.320
 Yeah,

00:17:27.320 --> 00:17:27.880
 I don't think anybody,

00:17:28.080 --> 00:17:28.340
 you know,

00:17:28.440 --> 00:17:29.220
 it's kind of funny

00:17:29.220 --> 00:17:29.700
 because churches

00:17:29.700 --> 00:17:31.000
 that actually do surveys on it

00:17:31.000 --> 00:17:32.540
 get like varying numbers.

00:17:33.300 --> 00:17:34.400
 Even like based

00:17:34.400 --> 00:17:34.880
 on the time

00:17:34.880 --> 00:17:35.460
 that they do it

00:17:35.460 --> 00:17:36.180
 and like,

00:17:36.220 --> 00:17:37.440
 like Church of the Resurrection

00:17:37.440 --> 00:17:38.520
 will get a certain number

00:17:38.520 --> 00:17:39.400
 and theirs might be,

00:17:39.520 --> 00:17:39.980
 you know,

00:17:40.020 --> 00:17:40.840
 three and then,

00:17:40.960 --> 00:17:41.440
 you know,

00:17:41.760 --> 00:17:42.680
 North Point will do it

00:17:42.680 --> 00:17:44.380
 and theirs will be 1.7,

00:17:44.640 --> 00:17:44.920
 you know.

00:17:45.240 --> 00:17:45.880
 And so,

00:17:46.000 --> 00:17:46.980
 I think the most common

00:17:46.980 --> 00:17:47.460
 is still,

00:17:47.580 --> 00:17:47.700
 you know,

00:17:47.720 --> 00:17:48.580
 the 1.5,

00:17:48.620 --> 00:17:49.420
 the 2.5

00:17:49.420 --> 00:17:49.620
 and,

00:17:50.220 --> 00:17:50.300
 you know,

00:17:50.300 --> 00:17:51.460
 somewhere in that range

00:17:51.460 --> 00:17:52.900
 and there's outliers

00:17:52.900 --> 00:17:54.160
 low and outliers high.

00:17:55.100 --> 00:17:55.240
 But,

00:17:55.420 --> 00:17:55.920
 yeah,

00:17:55.920 --> 00:17:56.820
 I don't think multipliers

00:17:56.820 --> 00:17:58.500
 have changed drastically,

00:17:58.620 --> 00:17:59.140
 but it is funny.

00:17:59.260 --> 00:17:59.940
 We decided,

00:18:00.240 --> 00:18:00.580
 I think,

00:18:00.660 --> 00:18:01.180
 I believe,

00:18:01.340 --> 00:18:01.520
 Jen,

00:18:01.580 --> 00:18:02.400
 you might need to update me

00:18:02.400 --> 00:18:02.660
 on this,

00:18:02.740 --> 00:18:04.280
 but to leave all that out,

00:18:04.380 --> 00:18:05.740
 but we did give the separate data

00:18:05.740 --> 00:18:06.800
 because people will assign

00:18:06.800 --> 00:18:07.600
 different multipliers

00:18:07.600 --> 00:18:08.240
 to Facebook

00:18:08.240 --> 00:18:09.160
 because it's probably

00:18:09.160 --> 00:18:10.520
 mostly individuals watching

00:18:10.520 --> 00:18:11.600
 than they will

00:18:11.600 --> 00:18:12.540
 to their embed code.

00:18:13.120 --> 00:18:13.280
 And so,

00:18:13.340 --> 00:18:13.840
 we just give you

00:18:13.840 --> 00:18:14.600
 how many views

00:18:14.600 --> 00:18:15.140
 you had

00:18:15.140 --> 00:18:15.960
 and you can assign,

00:18:16.160 --> 00:18:16.360
 you know,

00:18:16.380 --> 00:18:17.080
 whatever multiplier

00:18:17.080 --> 00:18:17.740
 you want

00:18:17.740 --> 00:18:19.560
 based on the different platforms.

00:18:20.200 --> 00:18:20.280
 Yeah,

00:18:20.360 --> 00:18:21.360
 the idea of,

00:18:21.360 --> 00:18:22.040
 you know,

00:18:22.060 --> 00:18:23.360
 even just calculating

00:18:23.360 --> 00:18:23.820
 the,

00:18:24.000 --> 00:18:25.300
 and counting the IP addresses,

00:18:25.580 --> 00:18:26.320
 the devices,

00:18:26.900 --> 00:18:27.880
 looking at it like that

00:18:27.880 --> 00:18:28.780
 and trying to force,

00:18:28.940 --> 00:18:30.200
 instead of trying to force

00:18:30.200 --> 00:18:31.660
 that apples to apples

00:18:31.660 --> 00:18:32.420
 consideration,

00:18:32.960 --> 00:18:33.660
 you know,

00:18:33.660 --> 00:18:34.760
 really thinking different

00:18:34.760 --> 00:18:35.460
 about digital

00:18:35.460 --> 00:18:37.260
 is a huge step

00:18:37.260 --> 00:18:37.880
 in that.

00:18:38.040 --> 00:18:38.140
 So,

00:18:38.240 --> 00:18:39.200
 I love what I'm hearing here

00:18:39.200 --> 00:18:40.040
 with some of the,

00:18:40.040 --> 00:18:41.640
 the analytics here.

00:18:41.980 --> 00:18:42.200
 You know,

00:18:42.240 --> 00:18:43.040
 I'll tell you for,

00:18:43.140 --> 00:18:43.740
 for me,

00:18:44.040 --> 00:18:46.020
 for every week

00:18:46.020 --> 00:18:47.100
 in this COVID season,

00:18:47.500 --> 00:18:48.320
 except for maybe

00:18:48.320 --> 00:18:49.460
 the half a dozen times

00:18:49.460 --> 00:18:49.720
 I've,

00:18:49.720 --> 00:18:50.940
 I've been in a control room

00:18:50.940 --> 00:18:52.380
 running a service.

00:18:53.020 --> 00:18:53.300
 Uh,

00:18:53.360 --> 00:18:54.020
 my family,

00:18:54.100 --> 00:18:54.200
 we're,

00:18:54.260 --> 00:18:55.460
 we're watching through,

00:18:55.640 --> 00:18:55.800
 uh,

00:18:55.800 --> 00:18:56.560
 through a TV app,

00:18:56.600 --> 00:18:57.400
 whether it's

00:18:57.400 --> 00:18:58.080
 Christ Journey,

00:18:58.400 --> 00:18:59.280
 Christ Fellowship Miami,

00:18:59.820 --> 00:19:00.700
 random churches

00:19:00.700 --> 00:19:00.980
 that,

00:19:01.020 --> 00:19:01.360
 that I'm,

00:19:01.360 --> 00:19:01.640
 I'm,

00:19:01.640 --> 00:19:02.540
 I'm checking out.

00:19:02.720 --> 00:19:04.040
 the majority of the time

00:19:04.040 --> 00:19:04.960
 seems to be,

00:19:05.060 --> 00:19:05.340
 you know,

00:19:05.440 --> 00:19:06.620
 an app that's downloaded

00:19:06.620 --> 00:19:07.560
 on my Apple TV

00:19:07.560 --> 00:19:08.040
 or,

00:19:08.120 --> 00:19:09.020
 or on a Roku.

00:19:09.340 --> 00:19:09.420
 And,

00:19:09.440 --> 00:19:10.400
 and pre-COVID,

00:19:10.880 --> 00:19:11.920
 I know there wasn't a lot

00:19:11.920 --> 00:19:12.140
 of,

00:19:12.140 --> 00:19:13.700
 of traction or demand

00:19:13.700 --> 00:19:15.040
 really centered,

00:19:15.220 --> 00:19:16.120
 centered around this.

00:19:16.240 --> 00:19:17.400
 I'm just curious,

00:19:17.680 --> 00:19:19.860
 coming through this COVID season,

00:19:20.200 --> 00:19:22.140
 is there more demand

00:19:22.140 --> 00:19:22.860
 within churches?

00:19:22.860 --> 00:19:24.060
 Is there more desire

00:19:24.060 --> 00:19:25.420
 to hit that TV

00:19:25.420 --> 00:19:25.880
 with the,

00:19:25.880 --> 00:19:26.800
 through the TV apps

00:19:26.800 --> 00:19:27.000
 or,

00:19:27.360 --> 00:19:28.640
 or are people watching it

00:19:28.640 --> 00:19:28.840
 on,

00:19:28.840 --> 00:19:29.040
 on,

00:19:29.080 --> 00:19:29.820
 on the iPhones

00:19:29.820 --> 00:19:30.720
 or iPads

00:19:30.720 --> 00:19:31.460
 or AirPlay?

00:19:31.640 --> 00:19:31.840
 Like,

00:19:32.240 --> 00:19:32.680
 what's,

00:19:32.720 --> 00:19:33.700
 what are you hearing

00:19:33.700 --> 00:19:34.700
 as some of the technical

00:19:34.700 --> 00:19:36.200
 implications that are happening

00:19:36.200 --> 00:19:37.060
 Sunday mornings

00:19:37.060 --> 00:19:37.940
 in,

00:19:38.180 --> 00:19:39.540
 at the actual homes

00:19:39.540 --> 00:19:39.840
 where,

00:19:39.900 --> 00:19:40.980
 where people are engaging

00:19:40.980 --> 00:19:42.060
 and watching these services?

00:19:42.540 --> 00:19:43.100
 I'm happy to answer

00:19:43.100 --> 00:19:44.000
 the first part of that.

00:19:44.220 --> 00:19:44.400
 And,

00:19:44.400 --> 00:19:45.380
 like with,

00:19:45.600 --> 00:19:45.820
 yeah,

00:19:45.860 --> 00:19:46.040
 I mean,

00:19:46.060 --> 00:19:46.860
 I think the multiplier

00:19:46.860 --> 00:19:47.740
 is definitely higher

00:19:47.740 --> 00:19:48.600
 with TV apps,

00:19:48.680 --> 00:19:48.900
 right?

00:19:49.040 --> 00:19:49.280
 Like,

00:19:49.340 --> 00:19:49.580
 of,

00:19:49.700 --> 00:19:50.620
 we have stream URLs,

00:19:50.880 --> 00:19:50.980
 which,

00:19:51.100 --> 00:19:51.660
 which is hard

00:19:51.660 --> 00:19:52.020
 because that,

00:19:52.700 --> 00:19:53.220
 you know,

00:19:53.360 --> 00:19:53.760
 and we'll,

00:19:53.760 --> 00:19:54.920
 we'll break it out

00:19:54.920 --> 00:19:55.780
 from what I understand

00:19:55.780 --> 00:19:56.140
 from,

00:19:56.240 --> 00:19:56.340
 you know,

00:19:56.340 --> 00:19:57.320
 different TV apps

00:19:57.320 --> 00:19:58.620
 and different mobile.

00:19:58.700 --> 00:19:59.100
 And this is why

00:19:59.100 --> 00:20:00.200
 analytics is complicated

00:20:00.200 --> 00:20:00.660
 because,

00:20:01.160 --> 00:20:01.640
 and oftentimes

00:20:01.640 --> 00:20:02.180
 it's why

00:20:02.180 --> 00:20:03.080
 leadership doesn't have

00:20:03.080 --> 00:20:03.560
 a clear,

00:20:03.560 --> 00:20:04.640
 you know,

00:20:04.740 --> 00:20:06.200
 goal or number.

00:20:06.200 --> 00:20:07.000
 And then also

00:20:07.000 --> 00:20:08.040
 why it doesn't sometimes

00:20:08.040 --> 00:20:09.040
 get as much resources,

00:20:09.040 --> 00:20:09.300
 right?

00:20:09.320 --> 00:20:10.160
 Is because they can't see

00:20:10.160 --> 00:20:10.920
 the butts in seats.

00:20:11.260 --> 00:20:11.940
 In a,

00:20:11.940 --> 00:20:12.940
 in a church service,

00:20:12.940 --> 00:20:13.780
 they can see the butts

00:20:13.780 --> 00:20:14.280
 in seats,

00:20:14.400 --> 00:20:14.680
 right?

00:20:14.700 --> 00:20:15.200
 And they know,

00:20:15.580 --> 00:20:16.580
 got 400 people here

00:20:16.580 --> 00:20:17.660
 happy with it.

00:20:17.720 --> 00:20:18.520
 When you're streaming

00:20:18.520 --> 00:20:19.480
 to a bunch of different

00:20:19.480 --> 00:20:20.220
 TV apps

00:20:20.220 --> 00:20:20.880
 and different sources,

00:20:20.880 --> 00:20:21.880
 you can't see

00:20:21.880 --> 00:20:23.060
 the butts in seats.

00:20:23.060 --> 00:20:23.980
 And so our analytics,

00:20:24.160 --> 00:20:24.820
 the vision behind it

00:20:24.820 --> 00:20:25.540
 is getting pastors

00:20:25.540 --> 00:20:26.220
 to see

00:20:26.220 --> 00:20:27.420
 the butts in seats

00:20:27.420 --> 00:20:28.300
 and be able to,

00:20:28.300 --> 00:20:28.780
 you know,

00:20:28.900 --> 00:20:30.180
 care more about online,

00:20:30.520 --> 00:20:31.620
 be more invested in it.

00:20:31.700 --> 00:20:32.320
 And therefore,

00:20:32.320 --> 00:20:33.080
 reach more people

00:20:33.080 --> 00:20:33.520
 digitally,

00:20:34.080 --> 00:20:34.320
 you know,

00:20:34.320 --> 00:20:34.840
 for Christ,

00:20:34.940 --> 00:20:35.160
 right?

00:20:35.760 --> 00:20:36.820
 And in terms of how

00:20:36.820 --> 00:20:38.640
 TV apps play into that,

00:20:39.040 --> 00:20:39.240
 you know,

00:20:39.240 --> 00:20:39.860
 I think you're right.

00:20:39.960 --> 00:20:40.280
 I think,

00:20:40.380 --> 00:20:41.800
 you know,

00:20:42.120 --> 00:20:42.980
 churches are doing

00:20:42.980 --> 00:20:44.300
 probably more in TV apps

00:20:44.300 --> 00:20:44.780
 than I've seen

00:20:44.780 --> 00:20:45.420
 now that the,

00:20:45.420 --> 00:20:46.680
 the kind of strategy

00:20:46.680 --> 00:20:47.940
 is flattening out.

00:20:48.040 --> 00:20:49.120
 They'll have multiple apps

00:20:49.120 --> 00:20:49.560
 for, you know,

00:20:49.560 --> 00:20:50.620
 different types of content

00:20:50.620 --> 00:20:50.940
 and,

00:20:51.400 --> 00:20:51.460
 you know,

00:20:51.460 --> 00:20:52.140
 which I think is a really

00:20:52.140 --> 00:20:52.740
 great strategy

00:20:52.740 --> 00:20:53.480
 because even you're,

00:20:53.640 --> 00:20:53.740
 you know,

00:20:53.760 --> 00:20:54.540
 even after COVID,

00:20:54.660 --> 00:20:55.760
 people's habits have changed.

00:20:55.760 --> 00:20:56.460
 And I think churches

00:20:56.460 --> 00:20:57.740
 are becoming

00:20:57.740 --> 00:20:59.480
 less controlling

00:20:59.480 --> 00:21:00.420
 in the way

00:21:00.420 --> 00:21:00.980
 that they need them

00:21:00.980 --> 00:21:01.700
 to be in person

00:21:01.700 --> 00:21:03.180
 and they're more okay

00:21:03.180 --> 00:21:03.680
 with them

00:21:03.680 --> 00:21:05.040
 just measuring

00:21:05.040 --> 00:21:05.900
 spiritual development

00:21:05.900 --> 00:21:06.760
 however it happens.

00:21:07.560 --> 00:21:07.900
 And so,

00:21:07.980 --> 00:21:08.160
 you know,

00:21:08.240 --> 00:21:08.820
 TV apps

00:21:08.820 --> 00:21:09.620
 for different types

00:21:09.620 --> 00:21:10.220
 of content,

00:21:10.380 --> 00:21:11.120
 you know,

00:21:11.120 --> 00:21:11.680
 are really great.

00:21:11.760 --> 00:21:12.380
 Like if you can stick

00:21:12.380 --> 00:21:13.140
 your kid in front

00:21:13.140 --> 00:21:13.580
 of a,

00:21:13.580 --> 00:21:14.300
 you know,

00:21:14.360 --> 00:21:15.860
 Christ Fellowship TV app,

00:21:15.920 --> 00:21:16.660
 you're much more likely

00:21:16.660 --> 00:21:17.360
 to do that,

00:21:17.480 --> 00:21:17.780
 you know,

00:21:17.840 --> 00:21:19.080
 and be happy about it

00:21:19.080 --> 00:21:19.720
 than sticking them

00:21:19.720 --> 00:21:20.680
 in front of,

00:21:20.680 --> 00:21:20.920
 you know,

00:21:20.980 --> 00:21:21.880
 whatever kids TV

00:21:21.880 --> 00:21:22.240
 or,

00:21:22.500 --> 00:21:22.640
 you know,

00:21:22.880 --> 00:21:24.140
 you have older kids,

00:21:24.280 --> 00:21:24.400
 Jeff,

00:21:24.460 --> 00:21:24.840
 so it's probably

00:21:24.840 --> 00:21:25.520
 different for you.

00:21:25.740 --> 00:21:25.840
 Yeah,

00:21:25.860 --> 00:21:26.920
 we just watched Loki

00:21:26.920 --> 00:21:28.080
 today.

00:21:28.200 --> 00:21:28.440
 Today,

00:21:28.560 --> 00:21:29.100
 it's just like

00:21:29.100 --> 00:21:29.980
 they got out of school,

00:21:30.120 --> 00:21:30.820
 summer's here

00:21:30.820 --> 00:21:32.480
 and so Loki episode one

00:21:32.480 --> 00:21:33.320
 came out.

00:21:33.380 --> 00:21:33.620
 So yeah,

00:21:33.720 --> 00:21:34.560
 they're out there

00:21:34.560 --> 00:21:34.940
 probably,

00:21:34.940 --> 00:21:35.520
 I have no idea

00:21:35.520 --> 00:21:36.000
 what they're watching

00:21:36.000 --> 00:21:36.440
 right now,

00:21:36.520 --> 00:21:37.540
 but we've got

00:21:37.540 --> 00:21:38.900
 the TV app locked down.

00:21:39.140 --> 00:21:40.320
 But are you,

00:21:40.860 --> 00:21:41.880
 so you're seeing

00:21:41.880 --> 00:21:42.680
 kind of more,

00:21:42.740 --> 00:21:43.820
 more traction

00:21:43.820 --> 00:21:45.120
 towards that.

00:21:46.100 --> 00:21:46.820
 That's great.

00:21:48.040 --> 00:21:48.400
 Jen,

00:21:48.440 --> 00:21:48.840
 were you going to add

00:21:48.840 --> 00:21:49.340
 something on that?

00:21:49.440 --> 00:21:50.320
 I can shift gears

00:21:50.320 --> 00:21:50.880
 to something else

00:21:50.880 --> 00:21:51.160
 if I need.

00:21:51.180 --> 00:21:51.480
 You know,

00:21:51.540 --> 00:21:52.260
 I was just going to say

00:21:52.260 --> 00:21:52.720
 that like,

00:21:52.880 --> 00:21:53.660
 I definitely,

00:21:53.860 --> 00:21:54.760
 when talking to customers

00:21:54.760 --> 00:21:55.480
 about their analytics,

00:21:55.640 --> 00:21:55.820
 again,

00:21:55.900 --> 00:21:56.520
 because right now

00:21:56.520 --> 00:21:57.360
 we're knee deep

00:21:57.360 --> 00:21:57.920
 and what does

00:21:57.920 --> 00:21:59.020
 analytics 2.0 do

00:21:59.020 --> 00:21:59.600
 and how are we

00:21:59.600 --> 00:22:00.320
 improving it

00:22:00.320 --> 00:22:02.700
 is customers

00:22:02.700 --> 00:22:03.480
 in general

00:22:03.480 --> 00:22:04.440
 are recognizing

00:22:04.440 --> 00:22:05.180
 that people

00:22:05.180 --> 00:22:05.860
 are using

00:22:05.860 --> 00:22:07.180
 not just apps,

00:22:07.260 --> 00:22:07.680
 so Roku,

00:22:07.880 --> 00:22:08.400
 Apple TV,

00:22:08.400 --> 00:22:09.240
 but they're doing

00:22:09.240 --> 00:22:10.220
 a lot more airplay,

00:22:10.360 --> 00:22:11.480
 a lot more Chromecast.

00:22:12.060 --> 00:22:12.640
 And so trying to be

00:22:12.640 --> 00:22:13.360
 really intentional

00:22:13.360 --> 00:22:14.620
 about what devices

00:22:14.620 --> 00:22:15.880
 are people watching on

00:22:15.880 --> 00:22:17.620
 because that behavior

00:22:17.620 --> 00:22:18.280
 is different

00:22:18.280 --> 00:22:19.000
 if you're watching

00:22:19.000 --> 00:22:19.880
 on a mobile device

00:22:19.880 --> 00:22:20.780
 or if you're watching

00:22:20.780 --> 00:22:21.340
 on a laptop

00:22:21.340 --> 00:22:22.380
 or if you're watching

00:22:22.380 --> 00:22:23.100
 on a television.

00:22:23.480 --> 00:22:24.440
 And so those questions

00:22:24.440 --> 00:22:25.040
 are being asked

00:22:25.040 --> 00:22:25.880
 more frequently now.

00:22:26.320 --> 00:22:26.900
 And we're seeing

00:22:26.900 --> 00:22:28.320
 more and more use cases

00:22:28.320 --> 00:22:29.640
 where people are on Roku

00:22:29.640 --> 00:22:30.800
 or on Apple TV

00:22:30.800 --> 00:22:32.060
 or on a TV in general.

00:22:32.640 --> 00:22:32.660
 Okay.

00:22:32.840 --> 00:22:33.000
 Yeah,

00:22:33.040 --> 00:22:33.540
 happy for you.

00:22:33.620 --> 00:22:35.000
 But the one thing

00:22:35.000 --> 00:22:35.760
 that churches have done

00:22:35.760 --> 00:22:36.380
 that I always try

00:22:36.380 --> 00:22:37.240
 to convince our customers

00:22:37.240 --> 00:22:37.880
 to do

00:22:37.880 --> 00:22:38.620
 is,

00:22:38.720 --> 00:22:38.820
 you know,

00:22:38.860 --> 00:22:39.560
 in this season

00:22:39.560 --> 00:22:40.480
 when we're going back

00:22:40.480 --> 00:22:41.120
 to in-person,

00:22:41.480 --> 00:22:41.620
 right,

00:22:41.660 --> 00:22:42.300
 a lot of the pastors

00:22:42.300 --> 00:22:43.120
 are really focused

00:22:43.120 --> 00:22:43.900
 on how do we get

00:22:43.900 --> 00:22:45.360
 digital conversion

00:22:45.360 --> 00:22:46.240
 to in-person,

00:22:46.440 --> 00:22:46.660
 right?

00:22:47.000 --> 00:22:47.440
 And of course,

00:22:47.500 --> 00:22:48.320
 the digital-only churches

00:22:48.320 --> 00:22:48.720
 that you do

00:22:48.720 --> 00:22:49.440
 don't care about that,

00:22:49.540 --> 00:22:49.740
 Jeff.

00:22:50.540 --> 00:22:51.480
 It'll still be a thing,

00:22:51.540 --> 00:22:51.880
 but it'll be,

00:22:51.920 --> 00:22:52.060
 you know,

00:22:52.100 --> 00:22:53.240
 conversion to a community

00:22:53.240 --> 00:22:53.920
 group or conversion

00:22:53.920 --> 00:22:54.340
 to whatever

00:22:54.340 --> 00:22:55.540
 or coming back next week.

00:22:56.020 --> 00:22:57.020
 But is anything

00:22:57.020 --> 00:22:57.540
 that you can do

00:22:57.540 --> 00:22:58.280
 to create leadership

00:22:58.280 --> 00:22:58.880
 buy-in,

00:22:59.360 --> 00:22:59.600
 you know,

00:22:59.660 --> 00:23:00.040
 for digital

00:23:00.040 --> 00:23:00.680
 is a good thing.

00:23:00.760 --> 00:23:01.720
 And so I would suggest

00:23:01.720 --> 00:23:02.500
 definitely if you're

00:23:02.500 --> 00:23:02.960
 the tech guy

00:23:02.960 --> 00:23:03.560
 in the organization

00:23:03.560 --> 00:23:04.700
 or the online pastor

00:23:04.700 --> 00:23:05.600
 to put,

00:23:05.680 --> 00:23:05.840
 you know,

00:23:05.900 --> 00:23:06.940
 Analytics 2.0

00:23:06.940 --> 00:23:07.780
 in your offices,

00:23:08.500 --> 00:23:09.220
 put it in your

00:23:09.220 --> 00:23:10.280
 green room live.

00:23:10.920 --> 00:23:11.020
 You know,

00:23:11.040 --> 00:23:11.820
 that's why we intended

00:23:11.820 --> 00:23:12.260
 to do it

00:23:12.260 --> 00:23:13.040
 so that it can get

00:23:13.040 --> 00:23:13.860
 leadership eyeballs

00:23:13.860 --> 00:23:14.300
 because,

00:23:14.800 --> 00:23:14.860
 you know,

00:23:14.860 --> 00:23:15.560
 a lot of our churches,

00:23:17.000 --> 00:23:17.700
 and our pastor

00:23:17.700 --> 00:23:18.420
 prays over everyone

00:23:18.420 --> 00:23:19.220
 watching online

00:23:19.220 --> 00:23:20.540
 before he goes out

00:23:20.540 --> 00:23:21.300
 into the service.

00:23:22.440 --> 00:23:22.560
 And,

00:23:22.660 --> 00:23:23.120
 you know,

00:23:23.220 --> 00:23:24.360
 there's a lot of churches

00:23:24.360 --> 00:23:24.960
 that do that

00:23:24.960 --> 00:23:26.020
 on stage displays

00:23:26.020 --> 00:23:27.080
 for their worship team

00:23:27.080 --> 00:23:27.840
 to see,

00:23:28.000 --> 00:23:28.120
 you know,

00:23:28.160 --> 00:23:28.340
 hey,

00:23:28.440 --> 00:23:29.240
 and it just keeps them

00:23:29.240 --> 00:23:30.320
 frame of mind

00:23:30.320 --> 00:23:30.680
 to say,

00:23:30.760 --> 00:23:30.900
 you know,

00:23:31.280 --> 00:23:32.120
 it's not just about

00:23:32.120 --> 00:23:33.660
 the in-person experience,

00:23:33.900 --> 00:23:34.580
 the people in the room,

00:23:34.660 --> 00:23:35.180
 there's,

00:23:35.200 --> 00:23:35.380
 you know,

00:23:35.380 --> 00:23:35.920
 little dots

00:23:35.920 --> 00:23:36.780
 all over the United States

00:23:36.780 --> 00:23:37.120
 that,

00:23:37.280 --> 00:23:37.460
 you know,

00:23:37.480 --> 00:23:38.540
 we're impacting right now.

00:23:39.700 --> 00:23:40.100
 And,

00:23:40.200 --> 00:23:40.440
 you know,

00:23:40.440 --> 00:23:41.800
 that helps change

00:23:41.800 --> 00:23:42.720
 and makes

00:23:42.720 --> 00:23:45.140
 the tech director vision

00:23:45.140 --> 00:23:46.040
 come to life

00:23:46.040 --> 00:23:47.480
 or the,

00:23:47.500 --> 00:23:47.740
 you know,

00:23:47.800 --> 00:23:48.780
 the Jeff Reed vision,

00:23:48.900 --> 00:23:49.100
 right?

00:23:49.120 --> 00:23:50.360
 If we want to focus

00:23:50.360 --> 00:23:51.440
 on digital discipleship

00:23:51.440 --> 00:23:52.100
 and all those things,

00:23:52.240 --> 00:23:52.340
 if,

00:23:52.440 --> 00:23:52.680
 you know,

00:23:52.700 --> 00:23:53.640
 if your pastor's

00:23:53.640 --> 00:23:54.860
 watching it happen

00:23:54.860 --> 00:23:55.680
 as he's preaching,

00:23:56.140 --> 00:23:56.340
 you know,

00:23:56.340 --> 00:23:56.940
 and he's also seeing

00:23:56.940 --> 00:23:57.560
 a little dots,

00:23:57.560 --> 00:23:57.920
 he's going to be

00:23:57.920 --> 00:23:58.560
 much more likely

00:23:58.560 --> 00:23:59.320
 to put resources

00:23:59.320 --> 00:24:00.560
 into digital discipleship,

00:24:00.720 --> 00:24:00.960
 et cetera.

00:24:01.380 --> 00:24:01.580
 Definitely.

00:24:01.840 --> 00:24:02.840
 And I love the fact,

00:24:02.920 --> 00:24:04.040
 so you actually have

00:24:04.040 --> 00:24:06.240
 like a skinned UI,

00:24:06.620 --> 00:24:07.100
 1920,

00:24:07.320 --> 00:24:08.820
 1080 TV type view

00:24:08.820 --> 00:24:09.680
 for a green room.

00:24:10.240 --> 00:24:12.040
 I've had so many people

00:24:12.040 --> 00:24:12.920
 ask for that

00:24:12.920 --> 00:24:14.460
 over the years

00:24:14.460 --> 00:24:15.240
 where they want

00:24:15.240 --> 00:24:15.820
 that engagement.

00:24:15.980 --> 00:24:16.780
 They want to know,

00:24:17.240 --> 00:24:17.320
 hey,

00:24:17.320 --> 00:24:18.480
 there's another 400

00:24:18.480 --> 00:24:19.560
 set of eyes

00:24:19.560 --> 00:24:20.420
 on the other,

00:24:20.500 --> 00:24:21.220
 on the other side

00:24:21.220 --> 00:24:22.840
 of these TV camera lenses.

00:24:23.220 --> 00:24:24.160
 Like that would be

00:24:24.160 --> 00:24:25.200
 a beautiful idea

00:24:25.200 --> 00:24:25.840
 just to make it

00:24:25.840 --> 00:24:27.540
 even more applicable

00:24:27.540 --> 00:24:28.620
 and more accessible

00:24:28.620 --> 00:24:29.640
 for the people

00:24:29.640 --> 00:24:30.760
 even when they're on stage.

00:24:31.180 --> 00:24:31.300
 Yeah.

00:24:31.360 --> 00:24:31.740
 And what's funny

00:24:31.740 --> 00:24:32.760
 is we've had this forever.

00:24:33.200 --> 00:24:33.780
 You literally just,

00:24:34.020 --> 00:24:34.180
 you know,

00:24:34.200 --> 00:24:34.800
 you log in,

00:24:34.860 --> 00:24:36.080
 you go to analytics 2.0.

00:24:36.220 --> 00:24:36.360
 Yeah,

00:24:36.440 --> 00:24:36.980
 but you know,

00:24:37.240 --> 00:24:37.540
 and then,

00:24:37.700 --> 00:24:39.320
 or you click on the event

00:24:39.320 --> 00:24:40.400
 analytics

00:24:40.400 --> 00:24:42.060
 and then you scroll down

00:24:42.060 --> 00:24:42.820
 and there's a map

00:24:42.820 --> 00:24:44.100
 and you go full screen

00:24:44.100 --> 00:24:45.140
 and it's a map

00:24:45.140 --> 00:24:45.920
 and you can zoom it

00:24:45.920 --> 00:24:46.400
 to the world,

00:24:46.500 --> 00:24:47.060
 the United States.

00:24:47.180 --> 00:24:47.280
 You know,

00:24:47.300 --> 00:24:48.440
 most churches probably don't have,

00:24:48.540 --> 00:24:49.200
 Christ Fellowship

00:24:49.200 --> 00:24:50.820
 probably has a cool worldview,

00:24:51.020 --> 00:24:51.660
 but most churches

00:24:51.660 --> 00:24:52.300
 aren't large enough

00:24:52.300 --> 00:24:53.180
 to have a cool worldview.

00:24:53.360 --> 00:24:55.200
 So we do the United States

00:24:55.200 --> 00:24:56.900
 and then,

00:24:56.980 --> 00:24:57.260
 you know,

00:24:57.280 --> 00:24:57.800
 and you just see

00:24:57.800 --> 00:24:59.020
 it updates every minute

00:24:59.020 --> 00:24:59.960
 of people watching.

00:25:00.100 --> 00:25:00.740
 So it's live.

00:25:01.280 --> 00:25:01.840
 And so if you have it

00:25:01.840 --> 00:25:02.460
 in your green room,

00:25:02.520 --> 00:25:03.560
 it literally shows,

00:25:03.620 --> 00:25:03.740
 you know,

00:25:03.740 --> 00:25:04.760
 the dots go in and out

00:25:04.760 --> 00:25:05.980
 and the pastor

00:25:05.980 --> 00:25:06.660
 can be just as mad

00:25:06.660 --> 00:25:07.640
 about a dot going out

00:25:07.640 --> 00:25:08.980
 as he can

00:25:08.980 --> 00:25:10.000
 if someone leaves the room.

00:25:10.820 --> 00:25:11.640
 Stuff like that.

00:25:11.960 --> 00:25:12.240
 Oh, crap.

00:25:12.300 --> 00:25:13.060
 What did I say?

00:25:13.200 --> 00:25:14.760
 I'm chasing all my dots away.

00:25:14.860 --> 00:25:15.520
 They're all leaving.

00:25:15.960 --> 00:25:16.720
 What's going on?

00:25:16.780 --> 00:25:17.700
 That's awesome.

00:25:18.180 --> 00:25:18.740
 I love that.

00:25:18.860 --> 00:25:19.400
 And you already,

00:25:19.480 --> 00:25:20.080
 you had it in there.

00:25:20.440 --> 00:25:21.960
 I'm behind times,

00:25:22.040 --> 00:25:22.480
 I guess.

00:25:22.800 --> 00:25:23.380
 Yeah, no,

00:25:23.480 --> 00:25:24.380
 I think there's a lack

00:25:24.380 --> 00:25:25.460
 of awareness around it

00:25:25.460 --> 00:25:26.200
 because, you know,

00:25:26.220 --> 00:25:27.200
 just because people are busy,

00:25:27.320 --> 00:25:28.080
 but like if you can,

00:25:28.180 --> 00:25:28.300
 you know,

00:25:28.300 --> 00:25:28.980
 because they're doing stuff,

00:25:29.040 --> 00:25:29.480
 but you can literally

00:25:29.480 --> 00:25:30.240
 just have that in there

00:25:30.240 --> 00:25:31.400
 and let them click full screen.

00:25:31.820 --> 00:25:32.480
 Let me ask this,

00:25:32.580 --> 00:25:32.740
 you know,

00:25:32.800 --> 00:25:33.780
 energy focus here.

00:25:33.800 --> 00:25:33.940
 I mean,

00:25:33.940 --> 00:25:34.860
 we're doing this recording

00:25:34.860 --> 00:25:36.880
 June 2021.

00:25:37.660 --> 00:25:37.940
 You know,

00:25:38.060 --> 00:25:40.480
 energy focus is going back

00:25:40.480 --> 00:25:41.300
 to the building.

00:25:42.160 --> 00:25:43.220
 Social distancing

00:25:43.220 --> 00:25:45.840
 is phasing out.

00:25:46.120 --> 00:25:47.660
 I ordered a Starbucks

00:25:47.660 --> 00:25:48.580
 this morning

00:25:48.580 --> 00:25:49.460
 in Starbucks

00:25:49.460 --> 00:25:50.920
 without wearing a mask.

00:25:51.300 --> 00:25:52.460
 First time I've been able

00:25:52.460 --> 00:25:53.340
 to be in Starbucks

00:25:53.340 --> 00:25:54.200
 without a mask

00:25:54.200 --> 00:25:54.840
 here in Miami,

00:25:54.960 --> 00:25:55.340
 at least,

00:25:55.920 --> 00:25:57.060
 in 18,

00:25:57.240 --> 00:25:57.560
 15,

00:25:57.700 --> 00:25:57.980
 16,

00:25:58.120 --> 00:25:58.940
 whatever months

00:25:58.940 --> 00:25:59.740
 it's been.

00:26:02.060 --> 00:26:03.260
 Is seeing,

00:26:03.600 --> 00:26:04.920
 are you seeing churches

00:26:04.920 --> 00:26:06.480
 like ramp up

00:26:06.480 --> 00:26:07.780
 in digital?

00:26:07.900 --> 00:26:08.540
 Are they keeping

00:26:08.540 --> 00:26:09.560
 a focus on digital?

00:26:09.920 --> 00:26:11.300
 Are they losing the focus

00:26:11.300 --> 00:26:12.940
 going back to physical?

00:26:13.520 --> 00:26:14.820
 Are you seeing,

00:26:14.920 --> 00:26:15.060
 like,

00:26:15.100 --> 00:26:16.160
 what are you just seeing

00:26:16.160 --> 00:26:17.380
 engagement wise?

00:26:17.520 --> 00:26:18.440
 What are you seeing

00:26:18.440 --> 00:26:19.580
 attention

00:26:19.580 --> 00:26:21.180
 in the church space?

00:26:21.780 --> 00:26:23.380
 Maybe what are some stories,

00:26:23.480 --> 00:26:24.100
 what are some churches

00:26:24.100 --> 00:26:25.260
 doing that your guys

00:26:25.260 --> 00:26:25.920
 are tracking with?

00:26:26.080 --> 00:26:27.080
 Happy to start that one

00:26:27.080 --> 00:26:27.440
 and then Jen,

00:26:27.480 --> 00:26:27.880
 you can go

00:26:27.880 --> 00:26:28.320
 because you'll have

00:26:28.320 --> 00:26:29.140
 your own answer as well.

00:26:29.240 --> 00:26:29.920
 That's valuable.

00:26:31.140 --> 00:26:31.540
 Yeah,

00:26:31.560 --> 00:26:32.660
 from what I'm seeing

00:26:32.660 --> 00:26:33.180
 is that,

00:26:33.240 --> 00:26:33.380
 you know,

00:26:33.400 --> 00:26:34.240
 not very many churches

00:26:34.240 --> 00:26:35.300
 are canceling

00:26:35.300 --> 00:26:36.260
 like and going

00:26:36.260 --> 00:26:37.440
 and not stopping streaming,

00:26:37.620 --> 00:26:37.720
 you know,

00:26:37.720 --> 00:26:38.920
 because the vast majority

00:26:38.920 --> 00:26:39.880
 of their attendance

00:26:39.880 --> 00:26:40.740
 is still online.

00:26:41.340 --> 00:26:41.420
 Even,

00:26:41.620 --> 00:26:41.760
 you know,

00:26:41.820 --> 00:26:43.580
 that was before COVID too,

00:26:44.160 --> 00:26:44.340
 right?

00:26:44.380 --> 00:26:44.760
 And so like,

00:26:44.880 --> 00:26:45.760
 even before COVID,

00:26:45.960 --> 00:26:46.820
 like most people's

00:26:46.820 --> 00:26:47.900
 attendance online was,

00:26:48.020 --> 00:26:48.600
 you know,

00:26:48.620 --> 00:26:50.000
 at least 20 to 50%

00:26:50.000 --> 00:26:50.660
 of their in-person

00:26:50.660 --> 00:26:51.100
 attendance,

00:26:51.240 --> 00:26:51.440
 right?

00:26:51.840 --> 00:26:52.940
 And I think after COVID,

00:26:53.060 --> 00:26:54.000
 what's happened is that,

00:26:54.040 --> 00:26:54.200
 you know,

00:26:54.200 --> 00:26:54.680
 the majority,

00:26:55.000 --> 00:26:55.440
 when you account

00:26:55.440 --> 00:26:56.180
 for the multiplier,

00:26:56.660 --> 00:26:57.820
 attendance will remain online

00:26:57.820 --> 00:26:58.420
 and it probably won't

00:26:58.420 --> 00:26:59.100
 ever go back,

00:26:59.180 --> 00:26:59.460
 right?

00:26:59.480 --> 00:27:00.900
 If you're doing online well.

00:27:01.140 --> 00:27:02.160
 I think where people

00:27:02.160 --> 00:27:03.080
 are losing focus

00:27:03.080 --> 00:27:04.100
 is the intentionality

00:27:04.100 --> 00:27:04.620
 from online

00:27:04.620 --> 00:27:05.060
 and they're just

00:27:05.060 --> 00:27:06.080
 thinking about online

00:27:06.080 --> 00:27:07.340
 as how do we transfer

00:27:07.340 --> 00:27:08.940
 people back into the building

00:27:08.940 --> 00:27:09.420
 and that's what

00:27:09.420 --> 00:27:10.180
 their focus is doing.

00:27:10.280 --> 00:27:10.640
 So they're doing

00:27:10.640 --> 00:27:11.520
 a lot of programs

00:27:11.520 --> 00:27:13.060
 and focus on,

00:27:13.140 --> 00:27:13.240
 you know,

00:27:13.240 --> 00:27:14.140
 let's make it exciting

00:27:14.140 --> 00:27:14.620
 and fun

00:27:14.620 --> 00:27:14.860
 and,

00:27:15.520 --> 00:27:15.700
 you know,

00:27:15.760 --> 00:27:16.860
 whatever for people

00:27:16.860 --> 00:27:17.460
 to come back

00:27:17.460 --> 00:27:17.940
 in the building.

00:27:18.440 --> 00:27:19.340
 and I think getting

00:27:19.340 --> 00:27:19.360
 and I think getting

00:27:19.360 --> 00:27:20.120
 volunteers back

00:27:20.120 --> 00:27:20.700
 has been hard,

00:27:21.280 --> 00:27:22.500
 all of that

00:27:22.500 --> 00:27:23.260
 kind of thing,

00:27:23.540 --> 00:27:23.700
 you know,

00:27:23.780 --> 00:27:24.440
 and just schools

00:27:24.440 --> 00:27:25.920
 are still like closed

00:27:25.920 --> 00:27:26.720
 in a lot of the,

00:27:26.720 --> 00:27:27.400
 you know,

00:27:27.400 --> 00:27:27.720
 states,

00:27:27.820 --> 00:27:28.600
 but they're opening up.

00:27:29.800 --> 00:27:30.760
 I think what I would

00:27:30.760 --> 00:27:31.300
 love to see

00:27:31.300 --> 00:27:32.340
 from more churches

00:27:32.340 --> 00:27:33.120
 is more intentionally

00:27:33.120 --> 00:27:33.820
 around how do we

00:27:33.820 --> 00:27:34.660
 continue to grow

00:27:34.660 --> 00:27:35.660
 online

00:27:35.660 --> 00:27:36.160
 and how do we

00:27:36.160 --> 00:27:36.820
 keep retention

00:27:36.820 --> 00:27:37.580
 online,

00:27:38.100 --> 00:27:38.320
 right?

00:27:38.340 --> 00:27:38.820
 How do we keep

00:27:38.820 --> 00:27:39.560
 people coming back

00:27:39.560 --> 00:27:40.040
 every week?

00:27:40.140 --> 00:27:40.500
 How do we,

00:27:40.940 --> 00:27:41.080
 you know,

00:27:41.080 --> 00:27:42.300
 not only do we want

00:27:42.300 --> 00:27:42.880
 to get the person

00:27:42.880 --> 00:27:43.580
 back in the building,

00:27:43.580 --> 00:27:44.340
 but the people that

00:27:44.340 --> 00:27:45.120
 aren't going to be

00:27:45.120 --> 00:27:45.700
 coming in the building,

00:27:45.800 --> 00:27:46.140
 we want them

00:27:46.140 --> 00:27:47.100
 to keep watching online.

00:27:47.260 --> 00:27:47.680
 We want to grow,

00:27:47.780 --> 00:27:47.920
 you know,

00:27:47.940 --> 00:27:48.480
 everybody that we

00:27:48.480 --> 00:27:48.900
 want to reach

00:27:48.900 --> 00:27:49.260
 is online,

00:27:49.940 --> 00:27:50.220
 right?

00:27:50.260 --> 00:27:51.040
 So how do we also

00:27:51.040 --> 00:27:51.740
 remain intentional

00:27:51.740 --> 00:27:52.360
 about digital

00:27:52.360 --> 00:27:52.960
 and not lose

00:27:52.960 --> 00:27:54.020
 the focus

00:27:54.020 --> 00:27:54.500
 that we've been

00:27:54.500 --> 00:27:54.840
 able to have

00:27:54.840 --> 00:27:55.260
 on digital

00:27:55.260 --> 00:27:56.060
 last year?

00:27:56.780 --> 00:27:57.140
 And,

00:27:57.240 --> 00:27:57.600
 you know,

00:27:57.620 --> 00:27:58.140
 I think what

00:27:58.140 --> 00:27:59.520
 for the vast

00:27:59.520 --> 00:28:00.340
 majority of churches,

00:28:00.460 --> 00:28:00.840
 what Corona

00:28:00.840 --> 00:28:01.580
 convinced people

00:28:01.580 --> 00:28:02.100
 is that they've

00:28:02.100 --> 00:28:02.640
 got to be

00:28:02.640 --> 00:28:04.000
 invested in digital.

00:28:04.300 --> 00:28:04.840
 They've got to

00:28:04.840 --> 00:28:05.600
 put more resources

00:28:05.600 --> 00:28:05.980
 there.

00:28:06.540 --> 00:28:06.660
 You know,

00:28:06.680 --> 00:28:07.280
 one of our

00:28:07.280 --> 00:28:07.980
 elder board

00:28:07.980 --> 00:28:08.980
 kind of strategic

00:28:08.980 --> 00:28:09.660
 team always uses

00:28:09.660 --> 00:28:10.060
 this as an

00:28:10.060 --> 00:28:11.060
 analogy of,

00:28:11.180 --> 00:28:11.240
 hey,

00:28:11.260 --> 00:28:11.920
 if I came,

00:28:12.020 --> 00:28:12.240
 you know,

00:28:12.240 --> 00:28:12.940
 to you guys,

00:28:13.060 --> 00:28:13.280
 you know,

00:28:13.840 --> 00:28:14.200
 whatever,

00:28:14.400 --> 00:28:15.100
 many years ago,

00:28:15.220 --> 00:28:16.000
 five years ago,

00:28:16.720 --> 00:28:17.380
 and said,

00:28:18.300 --> 00:28:18.460
 you know,

00:28:18.480 --> 00:28:18.600
 hey,

00:28:18.700 --> 00:28:19.280
 or even a year

00:28:19.280 --> 00:28:20.080
 ago before COVID,

00:28:20.380 --> 00:28:20.540
 hey,

00:28:20.620 --> 00:28:21.400
 I've got,

00:28:21.480 --> 00:28:21.640
 you know,

00:28:21.640 --> 00:28:22.300
 a million dollars.

00:28:22.500 --> 00:28:23.920
 I want to build

00:28:23.920 --> 00:28:24.820
 a campus with it

00:28:24.820 --> 00:28:25.340
 and we'll have

00:28:25.340 --> 00:28:26.340
 500 people within,

00:28:26.420 --> 00:28:26.600
 you know,

00:28:26.620 --> 00:28:27.140
 three years.

00:28:27.240 --> 00:28:27.780
 You would say,

00:28:28.040 --> 00:28:28.440
 amazing.

00:28:28.680 --> 00:28:28.920
 Okay,

00:28:28.920 --> 00:28:29.540
 let's do that,

00:28:29.640 --> 00:28:29.780
 right?

00:28:29.820 --> 00:28:30.260
 That's a great

00:28:30.260 --> 00:28:30.580
 decision.

00:28:30.680 --> 00:28:31.000
 Let's do it.

00:28:31.000 --> 00:28:31.400
 Let's hire a

00:28:31.400 --> 00:28:31.960
 campus pastor.

00:28:32.340 --> 00:28:33.020
 Let's do that.

00:28:33.140 --> 00:28:33.800
 If I came to you,

00:28:33.860 --> 00:28:34.100
 you know,

00:28:34.420 --> 00:28:35.240
 the same time period

00:28:35.240 --> 00:28:35.480
 and said,

00:28:35.560 --> 00:28:35.580
 hey,

00:28:35.580 --> 00:28:36.060
 I've got a million

00:28:36.060 --> 00:28:36.460
 dollars.

00:28:36.920 --> 00:28:37.360
 I want to build

00:28:37.360 --> 00:28:38.280
 an online campus,

00:28:38.740 --> 00:28:39.260
 spend a bunch of

00:28:39.260 --> 00:28:39.780
 money on online

00:28:39.780 --> 00:28:40.300
 advertising,

00:28:40.300 --> 00:28:41.280
 and I'll have

00:28:41.280 --> 00:28:42.400
 500,000 people,

00:28:42.560 --> 00:28:43.160
 you know,

00:28:43.300 --> 00:28:44.500
 watching this thing,

00:28:44.600 --> 00:28:45.160
 engaged,

00:28:45.260 --> 00:28:46.000
 coming to Christ.

00:28:46.400 --> 00:28:46.680
 You would have

00:28:46.680 --> 00:28:47.200
 looked at me like

00:28:47.200 --> 00:28:47.660
 I'm crazy,

00:28:47.840 --> 00:28:48.060
 right?

00:28:48.640 --> 00:28:49.040
 You know,

00:28:49.180 --> 00:28:49.820
 a million dollars

00:28:49.820 --> 00:28:50.360
 isn't worth it

00:28:50.360 --> 00:28:51.560
 to spend 500,000

00:28:51.560 --> 00:28:52.200
 reviews or,

00:28:52.300 --> 00:28:52.380
 you know,

00:28:52.420 --> 00:28:53.000
 whatever it is,

00:28:53.040 --> 00:28:53.200
 right?

00:28:53.520 --> 00:28:54.580
 And now it's like,

00:28:54.740 --> 00:28:54.980
 okay,

00:28:54.980 --> 00:28:55.600
 go do it.

00:28:56.140 --> 00:28:56.900
 And so I think,

00:28:57.020 --> 00:28:57.600
 I think there just

00:28:57.600 --> 00:28:58.040
 needs to be some

00:28:58.040 --> 00:28:58.560
 more leadership

00:28:58.560 --> 00:28:59.520
 around online and

00:28:59.520 --> 00:29:00.260
 pastors have a hard

00:29:00.260 --> 00:29:00.940
 time understanding

00:29:03.140 --> 00:29:04.180
 the face-to-face,

00:29:04.260 --> 00:29:04.880
 it's not going,

00:29:05.060 --> 00:29:05.600
 and so I would love

00:29:05.600 --> 00:29:06.020
 to see,

00:29:06.240 --> 00:29:06.380
 you know,

00:29:06.400 --> 00:29:07.200
 more intentionality

00:29:07.200 --> 00:29:07.720
 around that.

00:29:07.860 --> 00:29:08.540
 The good online

00:29:08.540 --> 00:29:09.220
 campus pastors

00:29:09.220 --> 00:29:09.900
 are doing it,

00:29:10.340 --> 00:29:10.840
 but there's still

00:29:10.840 --> 00:29:11.500
 not as much

00:29:11.500 --> 00:29:12.380
 senior pastor

00:29:12.380 --> 00:29:13.400
 attention,

00:29:13.500 --> 00:29:13.940
 and I think that's

00:29:13.940 --> 00:29:14.340
 just because it's

00:29:14.340 --> 00:29:14.600
 hard,

00:29:14.840 --> 00:29:15.080
 right?

00:29:15.100 --> 00:29:15.880
 It's hard shifting

00:29:15.880 --> 00:29:16.860
 what you've been

00:29:16.860 --> 00:29:17.500
 doing in the last

00:29:17.500 --> 00:29:18.160
 20 years and how

00:29:18.160 --> 00:29:18.480
 you've thought

00:29:18.480 --> 00:29:19.100
 about church,

00:29:19.520 --> 00:29:20.200
 and that'll take,

00:29:20.500 --> 00:29:20.700
 you know,

00:29:20.720 --> 00:29:21.180
 I think another

00:29:21.180 --> 00:29:22.020
 five to ten years.

00:29:23.040 --> 00:29:23.740
 But I think,

00:29:23.860 --> 00:29:24.460
 I think this is

00:29:24.460 --> 00:29:25.120
 what made sure

00:29:25.120 --> 00:29:26.160
 the pastor's minds

00:29:26.160 --> 00:29:26.920
 have to do it,

00:29:27.240 --> 00:29:27.460
 right?

00:29:27.780 --> 00:29:27.980
 Like,

00:29:27.980 --> 00:29:28.400
 you can't just

00:29:28.400 --> 00:29:28.880
 go back.

00:29:29.500 --> 00:29:29.620
 Yeah,

00:29:29.700 --> 00:29:30.160
 and I'll just,

00:29:30.260 --> 00:29:30.600
 I'll echo

00:29:30.600 --> 00:29:31.360
 because Colin did

00:29:31.360 --> 00:29:32.040
 a really good job

00:29:32.040 --> 00:29:33.520
 from what we're

00:29:33.520 --> 00:29:34.680
 seeing in conversations

00:29:34.680 --> 00:29:35.460
 with customers

00:29:35.460 --> 00:29:37.540
 because I'm very

00:29:37.540 --> 00:29:38.440
 data-driven when I

00:29:38.440 --> 00:29:38.940
 look at what our

00:29:38.940 --> 00:29:39.840
 customers are doing.

00:29:40.200 --> 00:29:41.260
 I continue to see

00:29:41.260 --> 00:29:42.340
 we have customers

00:29:42.340 --> 00:29:43.340
 who are signing up

00:29:43.340 --> 00:29:44.700
 who are really

00:29:44.700 --> 00:29:45.460
 wanting to be

00:29:45.460 --> 00:29:46.320
 engaged in digital

00:29:46.320 --> 00:29:47.140
 and are asking

00:29:47.140 --> 00:29:47.800
 these really tough

00:29:47.800 --> 00:29:48.420
 questions about

00:29:48.420 --> 00:29:49.200
 how do I continue

00:29:49.200 --> 00:29:50.040
 doing that because

00:29:50.040 --> 00:29:50.960
 I'm not seeing

00:29:50.960 --> 00:29:51.880
 everyone come back

00:29:51.880 --> 00:29:53.040
 and I know that

00:29:53.040 --> 00:29:53.460
 I'm going to need

00:29:53.460 --> 00:29:54.300
 to engage people

00:29:54.300 --> 00:29:54.840
 online.

00:29:55.640 --> 00:29:56.500
 The other part

00:29:56.500 --> 00:29:56.840
 of that is

00:29:56.840 --> 00:29:57.380
 we're continuing

00:29:57.380 --> 00:29:58.660
 to see the

00:29:58.660 --> 00:29:59.500
 organizations that

00:29:59.500 --> 00:30:00.340
 we do have

00:30:00.340 --> 00:30:02.660
 do more events.

00:30:02.760 --> 00:30:02.860
 Like,

00:30:02.900 --> 00:30:03.460
 we're consistently

00:30:03.460 --> 00:30:04.420
 seeing our pattern

00:30:04.420 --> 00:30:05.660
 of how many events

00:30:05.660 --> 00:30:06.220
 do we do every

00:30:06.220 --> 00:30:06.740
 weekend as an

00:30:06.740 --> 00:30:08.480
 organization go up.

00:30:08.720 --> 00:30:09.500
 So it's not

00:30:09.500 --> 00:30:10.140
 disappearing.

00:30:10.700 --> 00:30:11.500
 What we're doing

00:30:11.500 --> 00:30:12.160
 is we're thinking

00:30:12.160 --> 00:30:13.160
 about what is the

00:30:13.160 --> 00:30:13.720
 way we do it

00:30:13.720 --> 00:30:14.200
 on a physical

00:30:14.200 --> 00:30:14.620
 campus,

00:30:14.740 --> 00:30:15.240
 what is the way

00:30:15.240 --> 00:30:15.660
 we do it

00:30:15.660 --> 00:30:16.020
 digitally,

00:30:16.020 --> 00:30:17.240
 and how do we

00:30:17.240 --> 00:30:18.060
 keep that moving

00:30:18.060 --> 00:30:18.800
 forward because we

00:30:18.800 --> 00:30:19.580
 know not everyone's

00:30:19.580 --> 00:30:20.060
 going to return

00:30:20.060 --> 00:30:20.500
 right away.

00:30:21.120 --> 00:30:22.120
 And we might not

00:30:22.120 --> 00:30:22.860
 see them return,

00:30:22.980 --> 00:30:23.160
 right?

00:30:23.280 --> 00:30:24.060
 If you look at

00:30:24.060 --> 00:30:24.520
 the numbers,

00:30:24.780 --> 00:30:25.400
 we're seeing

00:30:25.400 --> 00:30:26.280
 our younger

00:30:26.280 --> 00:30:26.980
 generations,

00:30:27.680 --> 00:30:28.340
 they're not as

00:30:28.340 --> 00:30:29.280
 engaged in physical

00:30:29.280 --> 00:30:29.660
 church.

00:30:29.740 --> 00:30:30.340
 So we have to

00:30:30.340 --> 00:30:30.840
 figure out how

00:30:30.840 --> 00:30:31.500
 do we engage

00:30:31.500 --> 00:30:32.460
 them digitally

00:30:32.460 --> 00:30:34.120
 and what are we

00:30:34.120 --> 00:30:34.420
 doing to

00:30:34.420 --> 00:30:35.400
 intentionally engage

00:30:35.400 --> 00:30:35.780
 them in our

00:30:35.780 --> 00:30:36.220
 community?

00:30:36.660 --> 00:30:37.040
 And I think

00:30:37.040 --> 00:30:37.700
 digital is always

00:30:37.700 --> 00:30:38.080
 going to be an

00:30:38.080 --> 00:30:38.760
 answer to that.

00:30:39.420 --> 00:30:39.500
 Yeah,

00:30:39.520 --> 00:30:39.980
 and we stay

00:30:39.980 --> 00:30:41.040
 out of the,

00:30:41.160 --> 00:30:41.300
 you know,

00:30:41.340 --> 00:30:41.760
 there's the whole

00:30:41.760 --> 00:30:42.780
 debate on whether,

00:30:42.780 --> 00:30:43.200
 you know,

00:30:43.300 --> 00:30:44.900
 digital church is

00:30:44.900 --> 00:30:46.020
 the purpose of,

00:30:46.120 --> 00:30:46.820
 even an in-person

00:30:46.820 --> 00:30:47.200
 church,

00:30:47.200 --> 00:30:47.820
 because Jeff is

00:30:47.820 --> 00:30:48.300
 doing a lot of

00:30:48.300 --> 00:30:49.260
 cool online only

00:30:49.260 --> 00:30:49.440
 thing,

00:30:49.500 --> 00:30:49.820
 which we do

00:30:49.820 --> 00:30:50.160
 have churches

00:30:50.160 --> 00:30:50.400
 using,

00:30:50.560 --> 00:30:50.940
 it's a really

00:30:50.940 --> 00:30:51.460
 cool thing.

00:30:52.120 --> 00:30:52.780
 But for an in-person

00:30:52.780 --> 00:30:53.180
 church,

00:30:53.300 --> 00:30:53.580
 there's,

00:30:53.680 --> 00:30:54.060
 you know,

00:30:54.420 --> 00:30:55.120
 the age-old

00:30:55.120 --> 00:30:55.760
 kind of thing,

00:30:55.860 --> 00:30:56.480
 this was 20

00:30:56.480 --> 00:30:57.000
 years ago too,

00:30:57.060 --> 00:30:57.340
 do you have

00:30:57.340 --> 00:30:57.760
 an online

00:30:57.760 --> 00:30:58.760
 campus to

00:30:58.760 --> 00:30:59.500
 primarily bring

00:30:59.500 --> 00:30:59.900
 people in

00:30:59.900 --> 00:31:00.760
 person and

00:31:00.760 --> 00:31:01.200
 use it as

00:31:01.200 --> 00:31:01.600
 the top of

00:31:01.600 --> 00:31:02.200
 funnel activity,

00:31:02.200 --> 00:31:03.060
 or do you

00:31:03.060 --> 00:31:03.480
 have an online

00:31:03.480 --> 00:31:04.080
 campus to have

00:31:04.080 --> 00:31:04.340
 its own

00:31:04.340 --> 00:31:05.180
 campus with

00:31:05.180 --> 00:31:05.920
 discipleship

00:31:05.920 --> 00:31:07.260
 funnels and,

00:31:07.320 --> 00:31:07.720
 you know,

00:31:07.980 --> 00:31:08.840
 community groups

00:31:08.840 --> 00:31:09.700
 and all of

00:31:09.700 --> 00:31:09.920
 that,

00:31:10.040 --> 00:31:10.240
 right?

00:31:10.300 --> 00:31:10.660
 And I would

00:31:10.660 --> 00:31:11.800
 love to know

00:31:11.800 --> 00:31:14.140
 your side,

00:31:14.320 --> 00:31:14.480
 Jeff,

00:31:14.540 --> 00:31:14.920
 on this.

00:31:15.320 --> 00:31:15.640
 Did,

00:31:15.680 --> 00:31:15.940
 you know,

00:31:16.100 --> 00:31:16.580
 did Corona

00:31:16.580 --> 00:31:17.720
 change more

00:31:17.720 --> 00:31:18.240
 people into

00:31:18.240 --> 00:31:18.820
 online,

00:31:19.040 --> 00:31:19.880
 you know,

00:31:19.920 --> 00:31:20.500
 to where they're

00:31:20.500 --> 00:31:21.020
 okay with the

00:31:21.020 --> 00:31:21.660
 full funnel of

00:31:21.660 --> 00:31:22.080
 church being

00:31:22.080 --> 00:31:22.500
 online?

00:31:22.700 --> 00:31:23.300
 Did it not?

00:31:24.420 --> 00:31:25.360
 I would love to

00:31:25.360 --> 00:31:25.720
 know that.

00:31:26.080 --> 00:31:26.300
 Yeah,

00:31:26.420 --> 00:31:27.060
 I would love to

00:31:27.060 --> 00:31:27.580
 know that too.

00:31:27.920 --> 00:31:28.580
 I'm kidding.

00:31:29.000 --> 00:31:29.980
 But I think

00:31:29.980 --> 00:31:32.660
 there's a group

00:31:32.660 --> 00:31:33.200
 that wants to go

00:31:33.200 --> 00:31:33.600
 back to the

00:31:33.600 --> 00:31:33.880
 building.

00:31:34.220 --> 00:31:34.980
 There's a group

00:31:34.980 --> 00:31:35.900
 that has

00:31:35.900 --> 00:31:37.560
 over-romanticized

00:31:37.560 --> 00:31:38.120
 what February

00:31:38.120 --> 00:31:39.280
 2020 was.

00:31:39.960 --> 00:31:41.520
 There's a group

00:31:41.520 --> 00:31:42.560
 of people that

00:31:42.560 --> 00:31:43.800
 that's the only

00:31:43.800 --> 00:31:44.960
 thing they know.

00:31:45.680 --> 00:31:47.260
 And the reality

00:31:47.260 --> 00:31:48.480
 is a lot of

00:31:48.480 --> 00:31:49.160
 the people that

00:31:49.160 --> 00:31:49.520
 are leading

00:31:49.520 --> 00:31:50.560
 these organizations

00:31:50.560 --> 00:31:53.180
 have been on

00:31:53.180 --> 00:31:53.980
 this planet

00:31:53.980 --> 00:31:55.300
 six decades.

00:31:56.220 --> 00:31:56.940
 And so the

00:31:56.940 --> 00:31:57.940
 reality of

00:31:57.940 --> 00:31:58.780
 trying to get

00:31:58.780 --> 00:32:00.400
 a 60-year-old

00:32:00.400 --> 00:32:01.180
 lead pastor

00:32:01.180 --> 00:32:02.280
 to learn

00:32:02.280 --> 00:32:03.280
 something different,

00:32:03.820 --> 00:32:03.980
 I mean,

00:32:04.020 --> 00:32:04.220
 Colin,

00:32:04.300 --> 00:32:04.640
 you're right,

00:32:04.680 --> 00:32:05.320
 it may take

00:32:05.320 --> 00:32:05.960
 five or ten

00:32:05.960 --> 00:32:07.120
 years to

00:32:07.120 --> 00:32:07.840
 really see

00:32:07.840 --> 00:32:08.460
 the culture

00:32:08.460 --> 00:32:09.120
 change.

00:32:09.120 --> 00:32:10.400
 I think

00:32:10.400 --> 00:32:11.720
 what COVID

00:32:11.720 --> 00:32:13.120
 did was

00:32:13.120 --> 00:32:13.820
 prove to

00:32:13.820 --> 00:32:14.780
 many people

00:32:14.780 --> 00:32:15.500
 that it

00:32:15.500 --> 00:32:16.680
 can work.

00:32:17.480 --> 00:32:18.140
 What's

00:32:18.140 --> 00:32:18.800
 interesting

00:32:18.800 --> 00:32:20.360
 is at

00:32:20.360 --> 00:32:20.800
 the same

00:32:20.800 --> 00:32:21.200
 time,

00:32:21.320 --> 00:32:21.980
 and I want

00:32:21.980 --> 00:32:22.740
 to say that

00:32:22.740 --> 00:32:23.620
 the physical

00:32:23.620 --> 00:32:24.680
 digital relationship

00:32:24.680 --> 00:32:25.960
 is part of

00:32:25.960 --> 00:32:26.220
 this,

00:32:26.420 --> 00:32:26.920
 not the

00:32:26.920 --> 00:32:27.720
 exclusionary

00:32:27.720 --> 00:32:28.280
 whole of

00:32:28.280 --> 00:32:28.440
 it.

00:32:28.860 --> 00:32:29.320
 You're seeing

00:32:29.320 --> 00:32:29.800
 a lot of

00:32:29.800 --> 00:32:30.360
 people walk

00:32:30.360 --> 00:32:30.780
 away from

00:32:30.780 --> 00:32:31.360
 staff right

00:32:31.360 --> 00:32:31.660
 now.

00:32:32.620 --> 00:32:33.260
 Church

00:32:33.260 --> 00:32:34.360
 staff jobs.

00:32:35.500 --> 00:32:35.760
 A,

00:32:35.860 --> 00:32:36.520
 it's incredibly

00:32:36.520 --> 00:32:37.340
 hard being on

00:32:37.340 --> 00:32:37.660
 a church

00:32:37.660 --> 00:32:38.180
 staff right

00:32:38.180 --> 00:32:38.340
 now.

00:32:38.340 --> 00:32:39.440
 The three

00:32:39.440 --> 00:32:39.840
 of us

00:32:39.840 --> 00:32:40.680
 all work

00:32:40.680 --> 00:32:41.600
 complementary

00:32:41.600 --> 00:32:42.440
 to churches.

00:32:42.700 --> 00:32:43.240
 We're not

00:32:43.240 --> 00:32:44.000
 in the middle

00:32:44.000 --> 00:32:44.340
 of it,

00:32:44.420 --> 00:32:44.720
 where we're

00:32:44.720 --> 00:32:45.880
 not having

00:32:45.880 --> 00:32:46.420
 to deal

00:32:46.420 --> 00:32:47.760
 with the

00:32:47.760 --> 00:32:48.720
 mask wars

00:32:48.720 --> 00:32:49.680
 and somebody's

00:32:49.680 --> 00:32:50.100
 leaving the

00:32:50.100 --> 00:32:50.980
 church to

00:32:50.980 --> 00:32:51.520
 go somewhere

00:32:51.520 --> 00:32:52.280
 else because

00:32:52.280 --> 00:32:53.280
 of political

00:32:53.280 --> 00:32:54.300
 opinions or

00:32:54.300 --> 00:32:55.100
 because the

00:32:55.100 --> 00:32:55.740
 church won't

00:32:55.740 --> 00:32:56.500
 take a stance

00:32:56.500 --> 00:32:57.200
 or because the

00:32:57.200 --> 00:32:57.680
 church is

00:32:57.680 --> 00:32:58.520
 wanting to

00:32:58.520 --> 00:32:59.320
 do more

00:32:59.320 --> 00:33:00.680
 racial,

00:33:00.940 --> 00:33:01.940
 inclusionary

00:33:01.940 --> 00:33:02.700
 type things.

00:33:02.820 --> 00:33:03.720
 It's a very

00:33:03.720 --> 00:33:05.300
 controversial age

00:33:05.300 --> 00:33:06.220
 for the church

00:33:06.220 --> 00:33:07.120
 and my fear

00:33:07.120 --> 00:33:07.640
 is the next

00:33:07.640 --> 00:33:08.160
 four years,

00:33:08.280 --> 00:33:08.520
 it's going

00:33:08.520 --> 00:33:08.860
 to get

00:33:08.860 --> 00:33:10.040
 even worse.

00:33:10.540 --> 00:33:11.740
 I think it's

00:33:11.740 --> 00:33:12.020
 going to get

00:33:12.020 --> 00:33:12.620
 worse far

00:33:12.620 --> 00:33:13.020
 before it

00:33:13.020 --> 00:33:13.520
 gets better,

00:33:14.420 --> 00:33:15.200
 if it gets

00:33:15.200 --> 00:33:15.500
 better.

00:33:16.080 --> 00:33:16.500
 But what's

00:33:16.500 --> 00:33:17.220
 coming out

00:33:17.220 --> 00:33:17.600
 of this,

00:33:17.760 --> 00:33:18.360
 I think there

00:33:18.360 --> 00:33:18.800
 are churches

00:33:18.800 --> 00:33:20.040
 that don't

00:33:20.040 --> 00:33:20.620
 want anything

00:33:20.620 --> 00:33:21.820
 to do with

00:33:21.820 --> 00:33:22.820
 digital because

00:33:22.820 --> 00:33:23.360
 they never

00:33:23.360 --> 00:33:23.760
 did.

00:33:24.460 --> 00:33:25.260
 I think there

00:33:25.260 --> 00:33:25.840
 are churches

00:33:25.840 --> 00:33:26.660
 where it's

00:33:26.660 --> 00:33:27.080
 pivoting.

00:33:27.220 --> 00:33:27.600
 I had a

00:33:27.600 --> 00:33:28.120
 lead pastor

00:33:28.120 --> 00:33:29.520
 tell me the

00:33:29.520 --> 00:33:30.100
 other day,

00:33:30.700 --> 00:33:31.300
 hey Jeff,

00:33:31.500 --> 00:33:32.040
 I didn't

00:33:32.040 --> 00:33:32.720
 understand this

00:33:32.720 --> 00:33:33.320
 stuff 24

00:33:33.320 --> 00:33:34.000
 hours ago.

00:33:34.480 --> 00:33:34.960
 You've

00:33:34.960 --> 00:33:35.500
 successfully

00:33:35.500 --> 00:33:36.800
 normalized the

00:33:36.800 --> 00:33:37.160
 weird.

00:33:37.160 --> 00:33:37.740
 All this

00:33:37.740 --> 00:33:38.140
 stuff you

00:33:38.140 --> 00:33:38.540
 were doing

00:33:38.540 --> 00:33:39.020
 in digital

00:33:39.020 --> 00:33:39.360
 space,

00:33:39.460 --> 00:33:39.700
 I thought

00:33:39.700 --> 00:33:39.920
 it was

00:33:39.920 --> 00:33:40.220
 weird.

00:33:40.960 --> 00:33:41.260
 Now I

00:33:41.260 --> 00:33:42.080
 understand it.

00:33:42.560 --> 00:33:42.880
 Now I

00:33:42.880 --> 00:33:43.720
 not only do

00:33:43.720 --> 00:33:44.140
 I understand

00:33:44.140 --> 00:33:44.540
 it, I

00:33:44.540 --> 00:33:44.820
 want to be

00:33:44.820 --> 00:33:45.440
 a part of

00:33:45.440 --> 00:33:45.580
 it.

00:33:46.040 --> 00:33:47.140
 I have to

00:33:47.140 --> 00:33:47.520
 see this

00:33:47.520 --> 00:33:47.940
 happen.

00:33:48.700 --> 00:33:49.140
 And so

00:33:49.140 --> 00:33:50.100
 there are

00:33:50.100 --> 00:33:51.520
 stories like

00:33:51.520 --> 00:33:52.460
 this of

00:33:52.460 --> 00:33:53.260
 churches,

00:33:53.500 --> 00:33:54.160
 of leaders

00:33:54.160 --> 00:33:55.440
 that are

00:33:55.440 --> 00:33:56.760
 pivoting and

00:33:56.760 --> 00:33:57.000
 that are

00:33:57.000 --> 00:33:57.780
 learning things

00:33:57.780 --> 00:33:58.400
 in this

00:33:58.400 --> 00:33:58.740
 season.

00:33:59.740 --> 00:34:00.400
 honestly a

00:34:00.400 --> 00:34:00.680
 little bit

00:34:00.680 --> 00:34:00.960
 for me,

00:34:01.020 --> 00:34:01.340
 and I've

00:34:01.340 --> 00:34:01.640
 said this

00:34:01.640 --> 00:34:01.900
 a couple

00:34:01.900 --> 00:34:02.600
 times publicly,

00:34:02.940 --> 00:34:04.560
 I'm actually

00:34:04.560 --> 00:34:05.300
 glad we're

00:34:05.300 --> 00:34:06.060
 going back

00:34:06.060 --> 00:34:06.380
 to the

00:34:06.380 --> 00:34:06.700
 building.

00:34:06.900 --> 00:34:07.480
 The building

00:34:07.480 --> 00:34:09.140
 model will

00:34:09.140 --> 00:34:10.020
 work in

00:34:10.020 --> 00:34:11.180
 some context.

00:34:11.520 --> 00:34:12.520
 I don't

00:34:12.520 --> 00:34:13.200
 want to say

00:34:13.200 --> 00:34:13.980
 that the

00:34:13.980 --> 00:34:14.900
 buildings don't,

00:34:15.100 --> 00:34:15.720
 the buildings

00:34:15.720 --> 00:34:16.380
 do.

00:34:16.940 --> 00:34:17.340
 Now I

00:34:17.340 --> 00:34:18.000
 think there's

00:34:18.000 --> 00:34:18.980
 a termination

00:34:18.980 --> 00:34:19.640
 date, I

00:34:19.640 --> 00:34:20.020
 think there's

00:34:20.020 --> 00:34:20.480
 an expiration

00:34:20.480 --> 00:34:21.200
 date on

00:34:21.200 --> 00:34:21.760
 that where

00:34:21.760 --> 00:34:22.660
 the buildings

00:34:22.660 --> 00:34:23.260
 will continue

00:34:23.260 --> 00:34:23.700
 to lose

00:34:23.700 --> 00:34:24.640
 influence and

00:34:24.640 --> 00:34:25.060
 so I think

00:34:25.060 --> 00:34:25.380
 we need to

00:34:25.380 --> 00:34:25.720
 be looking

00:34:25.720 --> 00:34:26.080
 at other

00:34:26.080 --> 00:34:26.540
 models.

00:34:27.480 --> 00:34:27.980
 But really

00:34:27.980 --> 00:34:28.380
 for the

00:34:28.380 --> 00:34:28.780
 season,

00:34:29.200 --> 00:34:29.380
 man,

00:34:29.500 --> 00:34:31.120
 let's help

00:34:31.120 --> 00:34:31.780
 those that

00:34:31.780 --> 00:34:32.900
 want to

00:34:32.900 --> 00:34:33.800
 be helped.

00:34:34.180 --> 00:34:34.900
 Let's go

00:34:34.900 --> 00:34:35.300
 with the

00:34:35.300 --> 00:34:35.780
 goers.

00:34:35.960 --> 00:34:36.440
 Let's run

00:34:36.440 --> 00:34:37.180
 alongside those

00:34:37.180 --> 00:34:37.700
 that want to

00:34:37.700 --> 00:34:38.780
 run.

00:34:39.200 --> 00:34:39.760
 And so for

00:34:39.760 --> 00:34:40.440
 me, that's

00:34:40.440 --> 00:34:40.960
 more of it.

00:34:41.040 --> 00:34:41.560
 I'd rather

00:34:41.560 --> 00:34:42.700
 champion the

00:34:42.700 --> 00:34:43.160
 people that

00:34:43.160 --> 00:34:43.580
 are thinking

00:34:43.580 --> 00:34:44.020
 different,

00:34:44.220 --> 00:34:44.520
 encourage

00:34:44.520 --> 00:34:45.140
 others to

00:34:45.140 --> 00:34:46.160
 follow suit

00:34:46.160 --> 00:34:47.160
 than to try

00:34:47.160 --> 00:34:47.640
 to convince

00:34:47.640 --> 00:34:48.100
 the guy

00:34:48.100 --> 00:34:50.420
 that went

00:34:50.420 --> 00:34:50.740
 through a

00:34:50.740 --> 00:34:51.460
 global pandemic

00:34:51.460 --> 00:34:52.140
 not thinking

00:34:52.140 --> 00:34:52.820
 digital ministry

00:34:52.820 --> 00:34:53.480
 was effective.

00:34:54.000 --> 00:34:54.560
 I don't need

00:34:54.560 --> 00:34:54.920
 to convince

00:34:54.920 --> 00:34:55.300
 that guy

00:34:55.300 --> 00:34:55.600
 today.

00:34:55.680 --> 00:34:55.880
 If I

00:34:55.880 --> 00:34:56.080
 couldn't

00:34:56.080 --> 00:34:56.340
 convince

00:34:56.340 --> 00:34:56.940
 that guy

00:34:56.940 --> 00:34:58.120
 April,

00:34:58.320 --> 00:34:58.480
 May,

00:34:58.620 --> 00:34:59.240
 2020,

00:34:59.800 --> 00:35:00.140
 if I

00:35:00.140 --> 00:35:00.380
 can't

00:35:00.380 --> 00:35:00.700
 convince

00:35:00.700 --> 00:35:00.940
 him

00:35:00.940 --> 00:35:01.360
 May,

00:35:01.500 --> 00:35:01.760
 June,

00:35:01.860 --> 00:35:02.440
 2021,

00:35:03.200 --> 00:35:03.720
 I'm

00:35:03.720 --> 00:35:04.060
 probably

00:35:04.060 --> 00:35:04.420
 not going

00:35:04.420 --> 00:35:04.860
 to convince

00:35:04.860 --> 00:35:05.200
 him.

00:35:05.360 --> 00:35:05.680
 I got to

00:35:05.680 --> 00:35:06.600
 go convince

00:35:06.600 --> 00:35:07.440
 somebody else.

00:35:07.680 --> 00:35:07.920
 So it's

00:35:07.920 --> 00:35:09.640
 just been,

00:35:09.780 --> 00:35:09.920
 let me,

00:35:10.220 --> 00:35:10.840
 at this point,

00:35:10.900 --> 00:35:11.180
 instead of

00:35:11.180 --> 00:35:11.600
 trying to

00:35:11.600 --> 00:35:12.360
 solve the

00:35:12.360 --> 00:35:12.740
 problem for

00:35:12.740 --> 00:35:13.140
 everybody,

00:35:13.720 --> 00:35:14.220
 it's been a

00:35:14.220 --> 00:35:14.520
 lot more

00:35:14.520 --> 00:35:14.800
 fun.

00:35:14.880 --> 00:35:15.060
 Let me

00:35:15.060 --> 00:35:15.320
 just go

00:35:15.320 --> 00:35:15.500
 with the

00:35:15.500 --> 00:35:15.780
 people that

00:35:15.780 --> 00:35:16.020
 want to

00:35:16.020 --> 00:35:16.360
 run.

00:35:16.940 --> 00:35:17.340
 Let's

00:35:17.340 --> 00:35:17.980
 set them

00:35:17.980 --> 00:35:18.400
 up to be

00:35:18.400 --> 00:35:18.940
 the shining

00:35:18.940 --> 00:35:19.640
 example that

00:35:19.640 --> 00:35:20.420
 hopefully will

00:35:20.420 --> 00:35:21.900
 inspire others

00:35:21.900 --> 00:35:22.520
 along the way.

00:35:23.020 --> 00:35:23.320
 You and I

00:35:23.320 --> 00:35:23.700
 have had a lot

00:35:23.700 --> 00:35:24.220
 of conversations,

00:35:24.440 --> 00:35:24.520
 Jeff,

00:35:24.560 --> 00:35:25.400
 about this in

00:35:25.400 --> 00:35:25.940
 the past.

00:35:26.140 --> 00:35:26.940
 I think

00:35:26.940 --> 00:35:27.240
 that the

00:35:27.240 --> 00:35:27.560
 three of

00:35:27.560 --> 00:35:27.820
 us are

00:35:27.820 --> 00:35:28.040
 all in

00:35:28.040 --> 00:35:28.560
 very unique

00:35:28.560 --> 00:35:29.120
 positions.

00:35:29.120 --> 00:35:29.960
 We enable

00:35:29.960 --> 00:35:30.600
 the church

00:35:30.600 --> 00:35:31.240
 to fulfill

00:35:31.240 --> 00:35:31.600
 the mission

00:35:31.600 --> 00:35:31.940
 they have

00:35:31.940 --> 00:35:32.380
 today,

00:35:32.380 --> 00:35:33.320
 but we are

00:35:33.320 --> 00:35:33.760
 all very

00:35:33.760 --> 00:35:34.320
 much thinking

00:35:34.320 --> 00:35:34.820
 about where

00:35:34.820 --> 00:35:35.260
 is the church

00:35:35.260 --> 00:35:35.760
 going to be

00:35:35.760 --> 00:35:36.400
 in five,

00:35:36.400 --> 00:35:37.980
 ten years and

00:35:37.980 --> 00:35:38.540
 making sure

00:35:38.540 --> 00:35:39.000
 that we

00:35:39.000 --> 00:35:39.900
 are helping

00:35:39.900 --> 00:35:41.320
 to structure

00:35:41.320 --> 00:35:42.100
 that and

00:35:42.100 --> 00:35:42.620
 to support

00:35:42.620 --> 00:35:42.860
 it.

00:35:43.080 --> 00:35:43.640
 We're in a

00:35:43.640 --> 00:35:44.180
 really unique

00:35:44.180 --> 00:35:44.840
 position to

00:35:44.840 --> 00:35:45.580
 hear all

00:35:45.580 --> 00:35:46.280
 these different

00:35:46.280 --> 00:35:49.560
 viewpoints and

00:35:49.560 --> 00:35:50.260
 talk through

00:35:50.260 --> 00:35:50.820
 why are they

00:35:50.820 --> 00:35:51.340
 important,

00:35:52.480 --> 00:35:53.320
 what context

00:35:53.320 --> 00:35:53.880
 do they work

00:35:53.880 --> 00:35:54.180
 in.

00:35:54.460 --> 00:35:55.280
 In some

00:35:55.280 --> 00:35:55.640
 places,

00:35:55.800 --> 00:35:56.440
 physical is

00:35:56.440 --> 00:35:56.940
 going to be

00:35:56.940 --> 00:35:57.240
 the thing

00:35:57.240 --> 00:35:57.800
 that works.

00:35:58.320 --> 00:35:58.720
 In other

00:35:58.720 --> 00:35:59.060
 places,

00:35:59.060 --> 00:35:59.540
 it's going

00:35:59.540 --> 00:35:59.920
 to be

00:35:59.920 --> 00:36:00.220
 digital.

00:36:00.480 --> 00:36:00.720
 We're

00:36:00.720 --> 00:36:00.980
 really

00:36:00.980 --> 00:36:01.600
 unique in

00:36:01.600 --> 00:36:01.860
 that we

00:36:01.860 --> 00:36:02.500
 see that

00:36:02.500 --> 00:36:02.740
 whole

00:36:02.740 --> 00:36:03.580
 spectrum in

00:36:03.580 --> 00:36:03.740
 our

00:36:03.740 --> 00:36:04.340
 conversations

00:36:04.340 --> 00:36:05.040
 every day

00:36:05.040 --> 00:36:05.860
 and are

00:36:05.860 --> 00:36:06.580
 seeing what's

00:36:06.580 --> 00:36:07.100
 coming in

00:36:07.100 --> 00:36:07.460
 five to

00:36:07.460 --> 00:36:08.000
 ten years.

00:36:08.000 --> 00:36:09.240
 Our job

00:36:09.240 --> 00:36:11.240
 as software

00:36:11.240 --> 00:36:12.160
 developers and

00:36:12.160 --> 00:36:12.580
 product

00:36:12.580 --> 00:36:14.000
 problem

00:36:14.000 --> 00:36:14.820
 solvers for

00:36:14.820 --> 00:36:15.200
 churches,

00:36:15.400 --> 00:36:16.360
 for them to

00:36:16.360 --> 00:36:17.760
 solve problems

00:36:17.760 --> 00:36:17.940
 that they're

00:36:17.940 --> 00:36:18.260
 having with

00:36:18.260 --> 00:36:18.660
 the workflow

00:36:18.660 --> 00:36:19.100
 and create

00:36:19.100 --> 00:36:20.440
 opportunities to

00:36:20.440 --> 00:36:20.860
 grow and

00:36:20.860 --> 00:36:22.200
 monetize and

00:36:22.200 --> 00:36:22.940
 engage their

00:36:22.940 --> 00:36:23.640
 audience online.

00:36:23.900 --> 00:36:24.460
 That's our

00:36:24.460 --> 00:36:25.160
 vision statement.

00:36:25.940 --> 00:36:26.780
 It's not our

00:36:26.780 --> 00:36:27.440
 job to set

00:36:27.440 --> 00:36:28.020
 the culture

00:36:28.020 --> 00:36:28.920
 or the

00:36:28.920 --> 00:36:29.860
 vision of

00:36:29.860 --> 00:36:30.300
 the church,

00:36:30.880 --> 00:36:31.440
 but a lot

00:36:31.440 --> 00:36:31.700
 of people

00:36:31.700 --> 00:36:32.100
 listening to

00:36:32.100 --> 00:36:32.760
 this podcast,

00:36:33.320 --> 00:36:33.820
 it is their

00:36:33.820 --> 00:36:34.180
 job.

00:36:34.340 --> 00:36:34.740
 They are

00:36:34.740 --> 00:36:35.300
 having to

00:36:35.300 --> 00:36:35.720
 lead up.

00:36:36.780 --> 00:36:37.380
 Jeff,

00:36:37.700 --> 00:36:38.320
 you get

00:36:38.320 --> 00:36:38.560
 to do

00:36:38.560 --> 00:36:38.880
 that right

00:36:38.880 --> 00:36:39.280
 now to

00:36:39.280 --> 00:36:39.640
 a lot of

00:36:39.640 --> 00:36:39.940
 different

00:36:39.940 --> 00:36:41.260
 pastors and

00:36:41.260 --> 00:36:41.560
 you've had

00:36:41.560 --> 00:36:41.880
 a long

00:36:41.880 --> 00:36:43.060
 history having

00:36:43.060 --> 00:36:43.400
 to lead

00:36:43.400 --> 00:36:43.620
 up.

00:36:44.280 --> 00:36:44.700
 I don't

00:36:44.700 --> 00:36:44.940
 know if

00:36:44.940 --> 00:36:45.260
 people know

00:36:45.260 --> 00:36:45.560
 the Christ

00:36:45.560 --> 00:36:45.940
 Fellowship

00:36:45.940 --> 00:36:46.220
 story,

00:36:46.280 --> 00:36:46.500
 but they

00:36:46.500 --> 00:36:46.840
 weren't

00:36:46.840 --> 00:36:47.360
 necessarily

00:36:47.360 --> 00:36:48.020
 the most

00:36:48.020 --> 00:36:48.320
 digitally

00:36:48.320 --> 00:36:48.740
 focused

00:36:48.740 --> 00:36:49.280
 church like

00:36:49.280 --> 00:36:49.900
 every church

00:36:49.900 --> 00:36:50.320
 in that age.

00:36:50.780 --> 00:36:51.220
 Jeff was

00:36:51.220 --> 00:36:51.600
 having to

00:36:51.600 --> 00:36:51.860
 lead the

00:36:51.860 --> 00:36:52.280
 vision for

00:36:52.280 --> 00:36:52.920
 that and

00:36:52.920 --> 00:36:53.200
 try to

00:36:53.200 --> 00:36:53.460
 convince

00:36:53.460 --> 00:36:53.860
 people to

00:36:53.860 --> 00:36:54.160
 do that.

00:36:54.740 --> 00:36:54.940
 I would

00:36:54.940 --> 00:36:55.180
 love to

00:36:55.180 --> 00:36:55.280
 hear.

00:36:55.360 --> 00:36:55.460
 I know

00:36:55.460 --> 00:36:55.660
 you've

00:36:55.660 --> 00:36:55.860
 talked

00:36:55.860 --> 00:36:56.720
 about this

00:36:56.720 --> 00:36:57.100
 from a

00:36:57.100 --> 00:36:57.280
 different

00:36:57.280 --> 00:36:57.560
 lens in

00:36:57.560 --> 00:36:58.120
 the podcast,

00:36:58.720 --> 00:36:59.000
 but how

00:36:59.000 --> 00:36:59.580
 can people

00:36:59.580 --> 00:37:00.400
 use software

00:37:00.400 --> 00:37:01.660
 tools to

00:37:01.660 --> 00:37:02.080
 help lead

00:37:02.080 --> 00:37:02.340
 up?

00:37:02.540 --> 00:37:02.820
 I would

00:37:02.820 --> 00:37:03.040
 love to

00:37:07.700 --> 00:37:08.280
 with other

00:37:08.280 --> 00:37:08.660
 types of

00:37:08.660 --> 00:37:09.960
 software that

00:37:09.960 --> 00:37:10.660
 puts it in

00:37:10.660 --> 00:37:10.920
 front of

00:37:10.920 --> 00:37:11.740
 leaders or

00:37:11.740 --> 00:37:12.400
 tries to

00:37:12.400 --> 00:37:13.020
 convince them

00:37:13.020 --> 00:37:13.360
 or with

00:37:13.360 --> 00:37:14.160
 analytics or

00:37:14.160 --> 00:37:14.700
 numbers.

00:37:15.260 --> 00:37:15.980
 What metrics

00:37:15.980 --> 00:37:16.340
 have you been

00:37:16.340 --> 00:37:17.240
 successful trying

00:37:17.240 --> 00:37:17.880
 to communicate

00:37:17.880 --> 00:37:18.740
 vision to

00:37:18.740 --> 00:37:19.260
 churches in a

00:37:19.260 --> 00:37:19.500
 way that

00:37:19.500 --> 00:37:20.600
 pastors say,

00:37:20.740 --> 00:37:21.180
 okay, I

00:37:21.180 --> 00:37:21.560
 get it.

00:37:22.120 --> 00:37:22.840
 I would love

00:37:22.840 --> 00:37:23.260
 to hear that

00:37:23.260 --> 00:37:23.720
 part of it.

00:37:23.940 --> 00:37:24.340
 Leading from

00:37:24.340 --> 00:37:24.740
 the second

00:37:24.740 --> 00:37:25.280
 chair is

00:37:25.280 --> 00:37:25.800
 hard.

00:37:26.080 --> 00:37:26.680
 Actually, I'm

00:37:26.680 --> 00:37:27.320
 curious at

00:37:27.320 --> 00:37:27.860
 what point

00:37:27.860 --> 00:37:28.280
 I'm getting

00:37:28.280 --> 00:37:28.800
 interviewed on

00:37:28.800 --> 00:37:29.140
 my own

00:37:29.140 --> 00:37:29.560
 podcast.

00:37:29.780 --> 00:37:30.800
 This is a

00:37:30.800 --> 00:37:31.200
 little weird.

00:37:31.380 --> 00:37:31.820
 I love this.

00:37:31.860 --> 00:37:32.300
 It's awesome.

00:37:32.460 --> 00:37:32.900
 I love it.

00:37:32.940 --> 00:37:33.200
 It's great.

00:37:33.500 --> 00:37:33.880
 You've never

00:37:33.880 --> 00:37:34.260
 answered the

00:37:34.260 --> 00:37:34.680
 question from

00:37:34.680 --> 00:37:35.140
 a software

00:37:35.140 --> 00:37:35.480
 lens.

00:37:35.580 --> 00:37:35.860
 You've done

00:37:35.860 --> 00:37:36.240
 it a lot

00:37:36.240 --> 00:37:36.500
 on the

00:37:36.500 --> 00:37:36.920
 other ones

00:37:36.920 --> 00:37:37.180
 because I

00:37:37.180 --> 00:37:37.420
 listen to

00:37:37.420 --> 00:37:38.040
 your podcast.

00:37:38.380 --> 00:37:39.420
 The analytics

00:37:39.420 --> 00:37:43.600
 give you an

00:37:43.600 --> 00:37:45.500
 opportunity to

00:37:45.500 --> 00:37:47.640
 spread value to

00:37:47.640 --> 00:37:48.460
 the leader that

00:37:48.460 --> 00:37:49.120
 you're trying to

00:37:49.120 --> 00:37:49.580
 convince.

00:37:50.840 --> 00:37:52.060
 In context of

00:37:52.060 --> 00:37:52.540
 the leading of

00:37:52.540 --> 00:37:52.940
 the second

00:37:52.940 --> 00:37:54.260
 chair, from

00:37:54.260 --> 00:37:54.680
 the second

00:37:54.680 --> 00:37:55.180
 chair,

00:37:55.900 --> 00:38:01.260
 chances are

00:38:01.260 --> 00:38:01.840
 if you're a

00:38:01.840 --> 00:38:02.560
 digital pastor

00:38:02.560 --> 00:38:02.900
 or you're

00:38:02.900 --> 00:38:03.600
 somewhat involved

00:38:03.600 --> 00:38:04.340
 in technology,

00:38:04.720 --> 00:38:05.560
 you're not the

00:38:05.560 --> 00:38:06.200
 lead pastor of

00:38:06.200 --> 00:38:06.600
 a church,

00:38:07.120 --> 00:38:07.940
 which means

00:38:07.940 --> 00:38:08.720
 somebody else

00:38:08.720 --> 00:38:09.280
 at a higher

00:38:09.280 --> 00:38:09.800
 level than

00:38:09.800 --> 00:38:10.360
 you is making

00:38:10.360 --> 00:38:10.980
 decisions.

00:38:11.580 --> 00:38:11.920
 Leading from

00:38:11.920 --> 00:38:12.280
 the second

00:38:12.280 --> 00:38:12.720
 chair means

00:38:12.720 --> 00:38:12.960
 this.

00:38:13.160 --> 00:38:13.940
 How do I

00:38:13.940 --> 00:38:15.500
 get that

00:38:15.500 --> 00:38:16.900
 person to

00:38:16.900 --> 00:38:17.480
 see the

00:38:17.480 --> 00:38:17.920
 world the

00:38:17.920 --> 00:38:18.520
 way that I

00:38:18.520 --> 00:38:18.880
 see it?

00:38:18.960 --> 00:38:19.320
 How do I

00:38:19.320 --> 00:38:19.960
 get a win

00:38:19.960 --> 00:38:20.680
 from somebody

00:38:20.680 --> 00:38:21.760
 when they

00:38:21.760 --> 00:38:23.080
 don't have

00:38:23.080 --> 00:38:23.440
 the same

00:38:23.440 --> 00:38:24.060
 priorities?

00:38:24.880 --> 00:38:25.380
 And so

00:38:25.380 --> 00:38:25.840
 leading from

00:38:25.840 --> 00:38:26.280
 the second

00:38:26.280 --> 00:38:27.180
 chair means

00:38:27.180 --> 00:38:27.700
 that you

00:38:27.700 --> 00:38:28.180
 are not in

00:38:28.180 --> 00:38:28.880
 control in

00:38:28.880 --> 00:38:29.280
 the second

00:38:29.280 --> 00:38:29.740
 chair.

00:38:30.740 --> 00:38:31.320
 You need to

00:38:31.320 --> 00:38:32.660
 understand what

00:38:32.660 --> 00:38:33.600
 they're looking

00:38:33.600 --> 00:38:34.040
 for.

00:38:34.300 --> 00:38:35.200
 Recently, I did a

00:38:35.200 --> 00:38:36.160
 podcast on this

00:38:36.160 --> 00:38:36.500
 podcast.

00:38:36.660 --> 00:38:37.380
 We talked about

00:38:37.380 --> 00:38:39.560
 a 250-person

00:38:39.560 --> 00:38:40.440
 church reached

00:38:40.440 --> 00:38:41.120
 out to me after

00:38:41.120 --> 00:38:41.520
 one of the

00:38:41.520 --> 00:38:42.100
 conferences I

00:38:42.100 --> 00:38:42.660
 spoke at.

00:38:43.260 --> 00:38:43.700
 And I don't

00:38:43.700 --> 00:38:44.120
 even remember the

00:38:44.120 --> 00:38:44.440
 name of the

00:38:44.440 --> 00:38:44.940
 church at this

00:38:44.940 --> 00:38:45.220
 point.

00:38:45.380 --> 00:38:46.380
 But the guy

00:38:46.380 --> 00:38:47.060
 was like,

00:38:47.180 --> 00:38:48.600
 hey, there's a

00:38:48.600 --> 00:38:49.160
 couple elders

00:38:49.160 --> 00:38:50.260
 that are involved

00:38:50.260 --> 00:38:50.920
 in the church and

00:38:50.920 --> 00:38:51.940
 they don't

00:38:51.940 --> 00:38:53.200
 understand digital.

00:38:53.280 --> 00:38:53.580
 They don't want

00:38:53.580 --> 00:38:53.980
 anything to do

00:38:53.980 --> 00:38:54.320
 with digital

00:38:54.320 --> 00:38:54.680
 ministry.

00:38:54.780 --> 00:38:55.200
 They're forcing

00:38:55.200 --> 00:38:55.900
 us back to a

00:38:55.900 --> 00:38:56.500
 physical-only

00:38:56.500 --> 00:38:56.920
 mindset.

00:38:58.260 --> 00:38:59.140
 How do I

00:38:59.140 --> 00:39:00.640
 get them to

00:39:00.640 --> 00:39:01.540
 change their

00:39:01.540 --> 00:39:01.640
 mind?

00:39:01.700 --> 00:39:02.220
 What do I

00:39:02.220 --> 00:39:02.580
 do?

00:39:03.380 --> 00:39:03.980
 And so

00:39:03.980 --> 00:39:05.340
 start to

00:39:05.340 --> 00:39:05.780
 figure out

00:39:05.780 --> 00:39:07.520
 what are the

00:39:07.520 --> 00:39:07.980
 challenges?

00:39:08.120 --> 00:39:08.460
 What are the

00:39:08.460 --> 00:39:10.240
 issues for

00:39:10.240 --> 00:39:10.500
 them?

00:39:10.640 --> 00:39:11.200
 Why do they

00:39:11.200 --> 00:39:11.740
 not want to

00:39:11.740 --> 00:39:12.340
 do digital?

00:39:12.980 --> 00:39:13.700
 And then

00:39:13.700 --> 00:39:14.140
 have the

00:39:14.140 --> 00:39:15.020
 conversation with

00:39:15.020 --> 00:39:15.200
 them.

00:39:15.280 --> 00:39:15.640
 If it's

00:39:15.640 --> 00:39:16.140
 theological,

00:39:17.140 --> 00:39:17.540
 hey, yeah,

00:39:17.540 --> 00:39:17.900
 we just

00:39:17.900 --> 00:39:18.780
 believe that

00:39:18.780 --> 00:39:19.520
 the Hebrews

00:39:19.520 --> 00:39:20.060
 10, the

00:39:20.060 --> 00:39:20.720
 abandoning of

00:39:20.720 --> 00:39:21.280
 gathering,

00:39:21.920 --> 00:39:22.700
 we don't

00:39:22.700 --> 00:39:23.160
 think that

00:39:23.160 --> 00:39:23.800
 gathering can

00:39:23.800 --> 00:39:24.060
 happen

00:39:24.060 --> 00:39:24.920
 digitally, we're

00:39:24.920 --> 00:39:25.520
 theologically

00:39:25.520 --> 00:39:26.420
 against that.

00:39:27.140 --> 00:39:27.820
 Well, listen,

00:39:27.880 --> 00:39:28.120
 if they're

00:39:28.120 --> 00:39:28.600
 theologically

00:39:28.600 --> 00:39:29.460
 against that,

00:39:29.940 --> 00:39:30.660
 chances are

00:39:30.660 --> 00:39:30.960
 you're not

00:39:30.960 --> 00:39:31.280
 going to get

00:39:31.280 --> 00:39:31.560
 them to

00:39:31.560 --> 00:39:31.940
 change their

00:39:31.940 --> 00:39:33.700
 mind because

00:39:33.700 --> 00:39:34.680
 it's so

00:39:34.680 --> 00:39:35.220
 hard to

00:39:35.220 --> 00:39:35.800
 change the

00:39:35.800 --> 00:39:36.940
 theology of

00:39:36.940 --> 00:39:37.360
 that.

00:39:38.060 --> 00:39:38.880
 And if

00:39:38.880 --> 00:39:39.200
 you're a

00:39:39.200 --> 00:39:39.640
 technological

00:39:39.640 --> 00:39:40.300
 guy, they

00:39:40.300 --> 00:39:40.800
 may not

00:39:40.800 --> 00:39:41.560
 take your

00:39:41.560 --> 00:39:42.000
 stance

00:39:42.000 --> 00:39:42.540
 theologically,

00:39:42.680 --> 00:39:42.960
 they may

00:39:42.960 --> 00:39:43.540
 not respect

00:39:43.540 --> 00:39:43.860
 that.

00:39:44.220 --> 00:39:44.720
 Maybe get

00:39:44.720 --> 00:39:45.240
 somebody else

00:39:45.240 --> 00:39:45.920
 that they do

00:39:45.920 --> 00:39:46.540
 respect to

00:39:46.540 --> 00:39:47.200
 theologically have

00:39:47.200 --> 00:39:47.340
 that

00:39:47.340 --> 00:39:47.840
 conversation

00:39:47.840 --> 00:39:48.420
 and join

00:39:48.420 --> 00:39:48.660
 them in

00:39:48.660 --> 00:39:48.840
 that

00:39:48.840 --> 00:39:49.400
 conversation.

00:39:49.740 --> 00:39:50.440
 From a

00:39:50.440 --> 00:39:50.820
 software

00:39:50.820 --> 00:39:51.560
 perspective,

00:39:52.280 --> 00:39:53.040
 analytics can

00:39:53.040 --> 00:39:53.700
 help prove

00:39:53.700 --> 00:39:54.660
 the point

00:39:54.660 --> 00:39:56.280
 that you're

00:39:56.280 --> 00:39:56.960
 maybe trying

00:39:56.960 --> 00:39:57.540
 to solve.

00:39:57.900 --> 00:39:59.500
 Maybe it's

00:39:59.500 --> 00:40:00.160
 not a

00:40:00.160 --> 00:40:00.600
 theological

00:40:00.600 --> 00:40:01.040
 issue,

00:40:01.160 --> 00:40:01.560
 maybe it's

00:40:01.560 --> 00:40:02.440
 an opinion

00:40:02.440 --> 00:40:03.020
 issue,

00:40:03.660 --> 00:40:04.680
 maybe they

00:40:04.680 --> 00:40:05.400
 don't think

00:40:05.400 --> 00:40:06.740
 that digital

00:40:06.740 --> 00:40:07.720
 can help

00:40:07.720 --> 00:40:08.800
 meet their

00:40:08.800 --> 00:40:09.380
 needs,

00:40:09.760 --> 00:40:10.520
 meet their

00:40:10.520 --> 00:40:11.080
 goals,

00:40:11.260 --> 00:40:11.680
 meet what

00:40:11.680 --> 00:40:12.200
 they want

00:40:12.200 --> 00:40:12.760
 to do.

00:40:13.700 --> 00:40:14.380
 Maybe the

00:40:14.380 --> 00:40:15.040
 pastor is

00:40:15.040 --> 00:40:15.620
 hugely

00:40:15.620 --> 00:40:17.240
 evangelic

00:40:17.240 --> 00:40:19.140
 and doesn't

00:40:19.140 --> 00:40:20.100
 think that

00:40:20.100 --> 00:40:21.240
 salvations

00:40:21.240 --> 00:40:22.300
 effectively can

00:40:22.300 --> 00:40:22.640
 happen

00:40:22.640 --> 00:40:23.320
 digitally.

00:40:24.040 --> 00:40:24.200
 And the

00:40:24.200 --> 00:40:24.540
 reason he

00:40:24.540 --> 00:40:25.040
 doesn't think

00:40:25.040 --> 00:40:25.340
 that is

00:40:25.340 --> 00:40:26.580
 because you

00:40:26.580 --> 00:40:26.940
 guys aren't

00:40:26.940 --> 00:40:28.160
 doing small

00:40:28.160 --> 00:40:28.720
 groups and

00:40:28.720 --> 00:40:29.040
 he's not

00:40:29.040 --> 00:40:29.520
 seeing where

00:40:29.520 --> 00:40:30.140
 these hand

00:40:30.140 --> 00:40:31.700
 raises become

00:40:31.700 --> 00:40:33.080
 disciple makers.

00:40:33.720 --> 00:40:34.300
 Okay, well,

00:40:34.640 --> 00:40:35.780
 start to show

00:40:35.780 --> 00:40:37.440
 analytics, start

00:40:37.440 --> 00:40:38.240
 to show things

00:40:38.240 --> 00:40:38.960
 that can

00:40:38.960 --> 00:40:39.840
 refute his

00:40:39.840 --> 00:40:40.500
 viewpoint.

00:40:41.220 --> 00:40:41.580
 Dig into

00:40:41.580 --> 00:40:42.080
 some of the

00:40:42.080 --> 00:40:42.460
 stats.

00:40:42.680 --> 00:40:43.200
 Maybe it's,

00:40:43.320 --> 00:40:43.740
 hey, yeah,

00:40:43.860 --> 00:40:44.240
 people,

00:40:44.800 --> 00:40:46.200
 the people

00:40:46.200 --> 00:40:46.500
 who are

00:40:46.500 --> 00:40:47.220
 watching this

00:40:47.220 --> 00:40:47.740
 are just

00:40:47.740 --> 00:40:48.640
 being lazy.

00:40:49.260 --> 00:40:50.000
 Okay, well,

00:40:50.100 --> 00:40:50.760
 let's dig

00:40:50.760 --> 00:40:52.100
 into maybe

00:40:52.100 --> 00:40:52.680
 some time

00:40:52.680 --> 00:40:53.060
 analytics.

00:40:53.320 --> 00:40:53.600
 When are

00:40:53.600 --> 00:40:54.120
 they watching

00:40:54.120 --> 00:40:54.560
 this stuff?

00:40:54.620 --> 00:40:54.880
 Are they

00:40:54.880 --> 00:40:55.500
 engaging this

00:40:55.500 --> 00:40:56.560
 content in

00:40:56.560 --> 00:40:57.540
 times where

00:40:57.540 --> 00:40:58.920
 it's not

00:40:58.920 --> 00:40:59.520
 that they're

00:40:59.520 --> 00:41:00.560
 not able to,

00:41:00.900 --> 00:41:01.180
 they're just

00:41:01.180 --> 00:41:01.580
 being lazy

00:41:01.580 --> 00:41:02.020
 sitting on

00:41:02.020 --> 00:41:02.520
 the couch.

00:41:02.900 --> 00:41:03.340
 Maybe they're

00:41:03.340 --> 00:41:03.920
 engaging this

00:41:03.920 --> 00:41:04.640
 on demand

00:41:04.640 --> 00:41:06.140
 in times

00:41:06.140 --> 00:41:06.880
 where churches

00:41:06.880 --> 00:41:07.420
 aren't open

00:41:07.420 --> 00:41:07.760
 and they're

00:41:07.760 --> 00:41:08.240
 actually trying

00:41:08.240 --> 00:41:08.660
 to squeeze

00:41:08.660 --> 00:41:09.640
 it in as

00:41:09.640 --> 00:41:10.060
 it's best

00:41:10.060 --> 00:41:10.540
 effective.

00:41:10.840 --> 00:41:11.580
 Or maybe

00:41:11.580 --> 00:41:12.420
 they live

00:41:12.420 --> 00:41:13.260
 too far away

00:41:13.260 --> 00:41:13.840
 as my dog

00:41:13.840 --> 00:41:14.180
 barks.

00:41:14.180 --> 00:41:14.440
 They live

00:41:14.440 --> 00:41:14.880
 too far

00:41:14.880 --> 00:41:15.620
 away from

00:41:15.620 --> 00:41:16.420
 your physical

00:41:16.420 --> 00:41:17.320
 location to

00:41:17.320 --> 00:41:17.860
 come in.

00:41:17.860 --> 00:41:18.680
 And it's not

00:41:18.680 --> 00:41:19.080
 them being

00:41:19.080 --> 00:41:19.780
 lazy at all.

00:41:19.880 --> 00:41:20.240
 It's actually

00:41:20.240 --> 00:41:20.640
 them being

00:41:20.640 --> 00:41:22.100
 challenged to

00:41:22.100 --> 00:41:22.940
 do something

00:41:22.940 --> 00:41:23.860
 different digitally

00:41:23.860 --> 00:41:24.360
 that they

00:41:24.360 --> 00:41:25.400
 weren't able to

00:41:25.400 --> 00:41:26.020
 do physically

00:41:26.020 --> 00:41:26.480
 or your

00:41:26.480 --> 00:41:27.020
 message is

00:41:27.020 --> 00:41:28.080
 connecting in

00:41:28.080 --> 00:41:28.500
 a different

00:41:28.500 --> 00:41:29.140
 way.

00:41:29.860 --> 00:41:30.360
 Analytics,

00:41:30.560 --> 00:41:30.980
 platforms,

00:41:31.140 --> 00:41:31.520
 things like

00:41:31.520 --> 00:41:32.520
 what they're

00:41:32.520 --> 00:41:33.120
 talking about

00:41:33.120 --> 00:41:33.420
 here with

00:41:33.420 --> 00:41:33.760
 Resi,

00:41:34.500 --> 00:41:34.820
 it's

00:41:34.820 --> 00:41:35.580
 storytelling

00:41:35.580 --> 00:41:36.880
 numerically.

00:41:37.760 --> 00:41:38.200
 And so

00:41:38.200 --> 00:41:38.900
 in what

00:41:38.900 --> 00:41:39.280
 Jen,

00:41:39.460 --> 00:41:39.860
 historically,

00:41:39.920 --> 00:41:40.220
 we've had

00:41:40.220 --> 00:41:40.840
 this conversation

00:41:40.840 --> 00:41:41.440
 so many

00:41:41.440 --> 00:41:41.880
 times,

00:41:42.240 --> 00:41:42.620
 is you're

00:41:42.620 --> 00:41:43.420
 able to

00:41:43.420 --> 00:41:44.600
 dig into

00:41:44.600 --> 00:41:45.740
 those numbers

00:41:45.740 --> 00:41:47.420
 to develop

00:41:47.420 --> 00:41:48.460
 the facts

00:41:48.460 --> 00:41:49.560
 to tell

00:41:49.560 --> 00:41:50.520
 the story

00:41:50.520 --> 00:41:51.680
 that can

00:41:51.680 --> 00:41:52.240
 change the

00:41:52.240 --> 00:41:52.680
 mind of

00:41:52.680 --> 00:41:53.060
 leadership.

00:41:53.500 --> 00:41:54.020
 If it's a

00:41:54.020 --> 00:41:54.460
 theological

00:41:54.460 --> 00:41:55.220
 standpoint,

00:41:56.160 --> 00:41:56.940
 analytics isn't

00:41:56.940 --> 00:41:57.620
 going to change

00:41:57.620 --> 00:41:58.360
 what this person

00:41:58.360 --> 00:41:58.880
 views of the

00:41:58.880 --> 00:41:59.120
 Bible.

00:41:59.520 --> 00:42:00.380
 If it's

00:42:00.380 --> 00:42:01.380
 not theological,

00:42:02.040 --> 00:42:02.580
 if it's an

00:42:02.580 --> 00:42:03.020
 opinion,

00:42:03.340 --> 00:42:03.880
 if it's a

00:42:03.880 --> 00:42:04.300
 model,

00:42:04.480 --> 00:42:04.960
 if it's a

00:42:04.960 --> 00:42:06.080
 strategy thing,

00:42:06.840 --> 00:42:07.580
 yeah,

00:42:07.680 --> 00:42:08.420
 you can use

00:42:08.420 --> 00:42:09.100
 these numbers

00:42:09.100 --> 00:42:10.300
 to tell

00:42:10.300 --> 00:42:11.580
 stories in

00:42:11.580 --> 00:42:12.360
 a way that

00:42:12.360 --> 00:42:13.100
 could change

00:42:13.100 --> 00:42:13.580
 the mind

00:42:13.580 --> 00:42:13.820
 and the

00:42:13.820 --> 00:42:14.980
 direction of

00:42:14.980 --> 00:42:15.400
 the leadership

00:42:15.400 --> 00:42:16.100
 that's involved.

00:42:17.080 --> 00:42:17.780
 Are you guys,

00:42:18.040 --> 00:42:18.540
 like, have you

00:42:18.540 --> 00:42:19.240
 walked alongside

00:42:19.240 --> 00:42:20.000
 churches that

00:42:20.000 --> 00:42:20.540
 are wrestling

00:42:20.540 --> 00:42:20.940
 with this

00:42:20.940 --> 00:42:21.200
 stuff?

00:42:21.440 --> 00:42:22.160
 What's been

00:42:22.160 --> 00:42:23.260
 your experience

00:42:23.260 --> 00:42:25.520
 utilizing these

00:42:25.520 --> 00:42:26.200
 analytics to

00:42:26.200 --> 00:42:26.720
 tell stories?

00:42:27.060 --> 00:42:27.720
 In business,

00:42:27.820 --> 00:42:28.080
 there's a

00:42:28.080 --> 00:42:28.740
 concept of

00:42:28.740 --> 00:42:29.400
 cost per

00:42:29.400 --> 00:42:30.060
 acquisition of

00:42:30.060 --> 00:42:30.600
 the customer,

00:42:30.920 --> 00:42:31.120
 right?

00:42:32.260 --> 00:42:32.640
 Which, like,

00:42:32.700 --> 00:42:33.200
 our analytics

00:42:33.200 --> 00:42:33.820
 show the

00:42:33.820 --> 00:42:34.500
 beginning of,

00:42:34.620 --> 00:42:34.940
 but, like,

00:42:34.960 --> 00:42:35.740
 I know that,

00:42:35.760 --> 00:42:36.040
 you know,

00:42:36.320 --> 00:42:36.860
 at Resi,

00:42:36.940 --> 00:42:37.780
 if we do X

00:42:37.780 --> 00:42:38.160
 amount of

00:42:38.160 --> 00:42:38.980
 advertising for

00:42:38.980 --> 00:42:39.240
 money,

00:42:39.340 --> 00:42:40.800
 let's say 20

00:42:40.800 --> 00:42:41.280
 bucks, it's

00:42:41.280 --> 00:42:41.700
 not 20

00:42:41.700 --> 00:42:42.160
 bucks, I

00:42:42.160 --> 00:42:42.380
 don't know

00:42:42.380 --> 00:42:42.740
 what it is,

00:42:42.820 --> 00:42:43.460
 but if it's

00:42:43.460 --> 00:42:44.040
 20 bucks,

00:42:44.120 --> 00:42:44.420
 then we get

00:42:44.420 --> 00:42:44.900
 a customer,

00:42:45.200 --> 00:42:45.440
 right?

00:42:46.180 --> 00:42:46.860
 And then that

00:42:46.860 --> 00:42:47.340
 pays us a

00:42:47.340 --> 00:42:47.680
 certain amount

00:42:47.680 --> 00:42:47.980
 of money,

00:42:48.040 --> 00:42:48.360
 so that's

00:42:48.360 --> 00:42:48.740
 financially

00:42:48.740 --> 00:42:49.400
 worth it or

00:42:49.400 --> 00:42:49.640
 not,

00:42:49.820 --> 00:42:50.020
 right?

00:42:50.420 --> 00:42:50.960
 And, you

00:42:50.960 --> 00:42:51.020
 know,

00:42:51.020 --> 00:42:51.340
 different

00:42:51.340 --> 00:42:52.240
 organizations

00:42:52.240 --> 00:42:52.500
 have

00:42:52.500 --> 00:42:52.920
 different,

00:42:52.920 --> 00:42:53.880
 you know,

00:42:53.920 --> 00:42:54.480
 kind of gates

00:42:54.480 --> 00:42:54.860
 on what's

00:42:54.860 --> 00:42:55.260
 financially

00:42:55.260 --> 00:42:55.800
 worth it

00:42:55.800 --> 00:42:56.460
 percentage-wise

00:42:56.460 --> 00:42:56.800
 and what's

00:42:56.800 --> 00:42:57.060
 not.

00:42:58.640 --> 00:42:59.200
 In the

00:42:59.200 --> 00:42:59.540
 church,

00:42:59.640 --> 00:42:59.800
 you know,

00:42:59.820 --> 00:42:59.940
 like,

00:43:00.000 --> 00:43:00.380
 what I think

00:43:00.380 --> 00:43:00.620
 would be

00:43:00.620 --> 00:43:01.160
 really cool

00:43:01.160 --> 00:43:01.580
 that we've

00:43:01.580 --> 00:43:02.000
 tried to get

00:43:02.000 --> 00:43:02.560
 to at our

00:43:02.560 --> 00:43:03.640
 churches that I

00:43:03.640 --> 00:43:04.140
 help out is

00:43:04.140 --> 00:43:04.720
 what's the

00:43:04.720 --> 00:43:05.160
 cost for

00:43:05.160 --> 00:43:05.880
 acquisition of

00:43:05.880 --> 00:43:07.060
 a salvation,

00:43:07.400 --> 00:43:08.280
 of a

00:43:08.280 --> 00:43:09.760
 community group

00:43:09.760 --> 00:43:10.160
 attender,

00:43:10.680 --> 00:43:11.780
 of a in-person

00:43:11.780 --> 00:43:13.220
 visit, right?

00:43:13.280 --> 00:43:13.820
 of however you

00:43:13.820 --> 00:43:14.040
 want to

00:43:14.040 --> 00:43:14.580
 measure it,

00:43:15.020 --> 00:43:15.520
 and I

00:43:15.520 --> 00:43:16.000
 think the

00:43:16.000 --> 00:43:16.320
 more that

00:43:16.320 --> 00:43:16.580
 you can

00:43:16.580 --> 00:43:17.320
 get a

00:43:17.320 --> 00:43:18.420
 funnel to

00:43:18.420 --> 00:43:18.640
 your

00:43:18.640 --> 00:43:18.980
 leadership,

00:43:18.980 --> 00:43:19.520
 the more

00:43:19.520 --> 00:43:19.820
 that they're

00:43:19.820 --> 00:43:20.000
 going to

00:43:20.000 --> 00:43:21.380
 invest into

00:43:21.380 --> 00:43:21.780
 digital,

00:43:22.060 --> 00:43:22.240
 right?

00:43:22.380 --> 00:43:23.380
 So analytics

00:43:23.380 --> 00:43:24.940
 is completely

00:43:24.940 --> 00:43:26.300
 key to getting

00:43:26.300 --> 00:43:26.920
 a funnel to

00:43:26.920 --> 00:43:27.640
 leadership because

00:43:27.640 --> 00:43:28.100
 that's how

00:43:28.100 --> 00:43:28.520
 they see,

00:43:28.600 --> 00:43:28.940
 they know

00:43:28.940 --> 00:43:30.060
 that if

00:43:30.060 --> 00:43:30.320
 they can

00:43:30.320 --> 00:43:30.800
 get someone

00:43:30.800 --> 00:43:31.420
 in person,

00:43:31.680 --> 00:43:31.860
 right,

00:43:31.940 --> 00:43:32.440
 if they can

00:43:32.440 --> 00:43:32.600
 do,

00:43:32.740 --> 00:43:32.880
 you know,

00:43:32.900 --> 00:43:33.340
 they've known,

00:43:33.460 --> 00:43:33.720
 they've done

00:43:33.720 --> 00:43:34.200
 advertising

00:43:34.200 --> 00:43:34.660
 forever,

00:43:34.920 --> 00:43:35.100
 right?

00:43:35.880 --> 00:43:36.320
 They're

00:43:36.320 --> 00:43:36.700
 comfortable

00:43:36.700 --> 00:43:37.400
 with print

00:43:37.400 --> 00:43:37.900
 advertising,

00:43:38.020 --> 00:43:38.140
 they're

00:43:38.140 --> 00:43:38.340
 comfortable

00:43:38.340 --> 00:43:38.880
 with whatever

00:43:38.880 --> 00:43:40.160
 to get it

00:43:40.160 --> 00:43:40.900
 funneled into

00:43:40.900 --> 00:43:41.500
 the in-person

00:43:41.500 --> 00:43:42.540
 building and,

00:43:42.740 --> 00:43:42.820
 you know,

00:43:42.820 --> 00:43:43.100
 they know

00:43:43.100 --> 00:43:43.320
 that a

00:43:43.320 --> 00:43:43.460
 certain

00:43:43.460 --> 00:43:43.760
 percentage

00:43:43.760 --> 00:43:44.000
 of those

00:43:44.000 --> 00:43:44.280
 give,

00:43:44.380 --> 00:43:44.580
 a certain

00:43:44.580 --> 00:43:44.880
 percentage

00:43:44.880 --> 00:43:45.100
 of those

00:43:45.100 --> 00:43:45.400
 become

00:43:45.400 --> 00:43:46.520
 saved,

00:43:46.960 --> 00:43:47.160
 right?

00:43:47.220 --> 00:43:47.400
 And so

00:43:47.400 --> 00:43:47.720
 if you can

00:43:47.720 --> 00:43:48.180
 get them

00:43:48.180 --> 00:43:48.520
 to,

00:43:49.320 --> 00:43:49.800
 if you can

00:43:49.800 --> 00:43:50.220
 show them

00:43:50.220 --> 00:43:50.760
 numbers that

00:43:50.760 --> 00:43:51.560
 relate in

00:43:51.560 --> 00:43:51.880
 the same

00:43:51.880 --> 00:43:52.220
 ways that

00:43:52.220 --> 00:43:52.360
 they're

00:43:52.360 --> 00:43:52.700
 thinking,

00:43:53.160 --> 00:43:53.580
 which is

00:43:53.580 --> 00:43:53.960
 how many

00:43:53.960 --> 00:43:54.460
 people do

00:43:54.460 --> 00:43:54.720
 you have

00:43:54.720 --> 00:43:55.060
 coming,

00:43:55.200 --> 00:43:55.420
 how many

00:43:55.420 --> 00:43:55.720
 people do

00:43:55.720 --> 00:43:55.920
 you have

00:43:55.920 --> 00:43:56.260
 sitting

00:43:56.260 --> 00:43:56.720
 butts in

00:43:56.720 --> 00:43:57.060
 seats,

00:43:57.200 --> 00:43:57.760
 the way

00:43:57.760 --> 00:43:58.180
 the pastors

00:43:58.180 --> 00:43:58.720
 think about

00:43:58.720 --> 00:43:58.940
 it,

00:43:59.860 --> 00:44:00.360
 that they,

00:44:00.560 --> 00:44:01.000
 you know,

00:44:01.060 --> 00:44:02.160
 if you could

00:44:02.160 --> 00:44:03.320
 see the

00:44:03.320 --> 00:44:03.660
 cloud,

00:44:03.740 --> 00:44:04.040
 if you could

00:44:04.040 --> 00:44:04.420
 see everybody

00:44:04.420 --> 00:44:04.800
 watching,

00:44:04.880 --> 00:44:05.120
 that's how

00:44:05.120 --> 00:44:05.440
 many people

00:44:05.440 --> 00:44:05.700
 they would

00:44:05.700 --> 00:44:06.280
 see watching

00:44:06.280 --> 00:44:06.840
 and that's

00:44:06.840 --> 00:44:07.500
 life's being

00:44:07.500 --> 00:44:07.940
 impacted.

00:44:12.820 --> 00:44:16.120
 And then if

00:44:16.120 --> 00:44:16.380
 you can

00:44:16.380 --> 00:44:16.920
 further get

00:44:16.920 --> 00:44:17.340
 it down to

00:44:17.340 --> 00:44:18.640
 a cost of

00:44:18.640 --> 00:44:19.060
 those things

00:44:19.060 --> 00:44:19.420
 of what's

00:44:19.420 --> 00:44:19.860
 happening,

00:44:20.440 --> 00:44:21.020
 then I'm

00:44:21.020 --> 00:44:21.660
 sure you can

00:44:21.660 --> 00:44:21.960
 get a lot

00:44:21.960 --> 00:44:22.460
 more budget

00:44:22.460 --> 00:44:23.080
 and focus

00:44:23.080 --> 00:44:24.140
 to the

00:44:24.140 --> 00:44:24.780
 online world.

00:44:25.020 --> 00:44:25.300
 And so

00:44:25.300 --> 00:44:26.560
 if I was

00:44:26.560 --> 00:44:27.320
 a campus

00:44:27.320 --> 00:44:27.840
 pastor to

00:44:27.840 --> 00:44:28.240
 church,

00:44:28.440 --> 00:44:29.460
 those are

00:44:29.460 --> 00:44:29.800
 kind of the

00:44:29.800 --> 00:44:30.320
 initiatives that

00:44:30.320 --> 00:44:30.620
 I would be

00:44:30.620 --> 00:44:31.160
 trying to do.

00:44:31.320 --> 00:44:31.780
 And a lot of

00:44:31.780 --> 00:44:32.260
 churches are.

00:44:32.340 --> 00:44:32.660
 The churches

00:44:32.660 --> 00:44:32.960
 that I'm

00:44:32.960 --> 00:44:33.380
 involved with

00:44:33.380 --> 00:44:34.320
 are raising

00:44:34.320 --> 00:44:35.240
 capital campaigns

00:44:35.240 --> 00:44:35.760
 around reaching

00:44:35.760 --> 00:44:36.460
 people digitally.

00:44:37.100 --> 00:44:37.560
 And they're

00:44:37.560 --> 00:44:38.180
 very forward

00:44:38.180 --> 00:44:38.780
 thinking about

00:44:38.780 --> 00:44:39.220
 it, right?

00:44:39.260 --> 00:44:39.440
 And they're

00:44:39.440 --> 00:44:39.940
 saying, okay,

00:44:39.960 --> 00:44:40.520
 if we raise

00:44:40.520 --> 00:44:41.120
 X amount of

00:44:41.120 --> 00:44:41.860
 money, this

00:44:41.860 --> 00:44:42.300
 will allow us

00:44:42.300 --> 00:44:42.920
 to do Y

00:44:42.920 --> 00:44:43.900
 for the online

00:44:43.900 --> 00:44:44.640
 church, right?

00:44:44.920 --> 00:44:45.700
 And to create

00:44:45.700 --> 00:44:46.080
 this many

00:44:46.080 --> 00:44:46.900
 disciples online,

00:44:47.280 --> 00:44:47.740
 however they

00:44:47.740 --> 00:44:48.480
 think about it.

00:44:49.640 --> 00:44:50.220
 And, you

00:44:50.220 --> 00:44:50.740
 know, using

00:44:50.740 --> 00:44:51.340
 these analytics

00:44:51.340 --> 00:44:51.980
 will, yeah,

00:44:52.060 --> 00:44:52.640
 greatly help

00:44:52.640 --> 00:44:53.100
 them to do

00:44:53.100 --> 00:44:53.740
 that and

00:44:53.740 --> 00:44:54.420
 hopefully help

00:44:54.420 --> 00:44:55.920
 pastors, you

00:44:55.920 --> 00:44:56.140
 know, see

00:44:56.140 --> 00:44:56.700
 the vision for

00:44:56.700 --> 00:44:57.100
 it, which I'm

00:44:57.100 --> 00:44:57.520
 sure it will.

00:44:58.040 --> 00:44:58.420
 Jen, I would

00:44:58.420 --> 00:44:58.940
 love your answer

00:44:58.940 --> 00:44:59.340
 on it.

00:44:59.860 --> 00:45:00.740
 Yeah, well, so

00:45:00.740 --> 00:45:01.320
 I was going to

00:45:01.320 --> 00:45:01.820
 take it a little

00:45:01.820 --> 00:45:02.640
 bit step, one

00:45:02.640 --> 00:45:03.180
 step farther,

00:45:03.300 --> 00:45:03.940
 right, is

00:45:03.940 --> 00:45:05.420
 viewer data for

00:45:05.420 --> 00:45:06.460
 us is just one

00:45:06.460 --> 00:45:07.000
 piece of a

00:45:07.000 --> 00:45:07.660
 church's puzzle,

00:45:08.180 --> 00:45:08.500
 right?

00:45:08.700 --> 00:45:09.480
 It's, and

00:45:09.480 --> 00:45:10.480
 Jeff, you and

00:45:10.480 --> 00:45:10.940
 I have had so

00:45:10.940 --> 00:45:11.620
 many conversations

00:45:11.620 --> 00:45:12.380
 on this, but

00:45:12.380 --> 00:45:13.600
 it's, right, we

00:45:13.600 --> 00:45:14.280
 measure what

00:45:14.280 --> 00:45:14.800
 matters.

00:45:16.160 --> 00:45:17.240
 And when we

00:45:17.240 --> 00:45:17.740
 measure what

00:45:17.740 --> 00:45:18.340
 matters, we're

00:45:18.340 --> 00:45:19.080
 able to actually

00:45:19.080 --> 00:45:19.860
 understand if

00:45:19.860 --> 00:45:20.160
 things are

00:45:20.160 --> 00:45:20.940
 working or not.

00:45:21.600 --> 00:45:22.520
 And the

00:45:22.520 --> 00:45:22.980
 things that

00:45:22.980 --> 00:45:23.880
 matter to

00:45:23.880 --> 00:45:24.680
 one church may

00:45:24.680 --> 00:45:25.140
 not be the

00:45:25.140 --> 00:45:25.740
 same things that

00:45:25.740 --> 00:45:26.240
 matter to

00:45:26.240 --> 00:45:26.980
 another church.

00:45:27.180 --> 00:45:27.720
 And so we

00:45:27.720 --> 00:45:28.360
 really need to

00:45:28.360 --> 00:45:28.920
 be able to

00:45:28.920 --> 00:45:29.800
 understand, like

00:45:29.800 --> 00:45:30.300
 when I talk

00:45:30.300 --> 00:45:30.700
 to churches

00:45:30.700 --> 00:45:31.160
 about their

00:45:31.160 --> 00:45:31.940
 data, it's

00:45:31.940 --> 00:45:32.800
 what are the

00:45:32.800 --> 00:45:33.340
 things that you

00:45:33.340 --> 00:45:33.740
 think are

00:45:33.740 --> 00:45:35.720
 valuable in a

00:45:35.720 --> 00:45:36.560
 user spiritual

00:45:36.560 --> 00:45:37.100
 growth.

00:45:37.360 --> 00:45:37.900
 Those are the

00:45:37.900 --> 00:45:38.480
 things that you

00:45:38.480 --> 00:45:38.900
 measure.

00:45:39.740 --> 00:45:40.520
 And then if

00:45:40.520 --> 00:45:41.440
 the things that

00:45:41.440 --> 00:45:42.500
 are valuable are

00:45:42.500 --> 00:45:43.280
 I want to see

00:45:43.280 --> 00:45:44.120
 someone participating

00:45:44.120 --> 00:45:44.760
 in a small

00:45:44.760 --> 00:45:45.860
 group, well then

00:45:45.860 --> 00:45:46.460
 how many people

00:45:46.460 --> 00:45:46.860
 do you have

00:45:46.860 --> 00:45:47.300
 doing that?

00:45:47.380 --> 00:45:47.920
 How many small

00:45:47.920 --> 00:45:48.480
 groups do you

00:45:48.480 --> 00:45:48.720
 have?

00:45:48.800 --> 00:45:49.360
 How frequently

00:45:49.360 --> 00:45:49.840
 are they

00:45:49.840 --> 00:45:50.240
 attending?

00:45:50.780 --> 00:45:51.400
 Is the thing

00:45:51.400 --> 00:45:52.100
 that matters to

00:45:52.100 --> 00:45:52.760
 your church, I

00:45:52.760 --> 00:45:53.220
 want to see

00:45:53.220 --> 00:45:53.920
 people out

00:45:53.920 --> 00:45:55.360
 ministering my

00:45:55.360 --> 00:45:55.840
 community.

00:45:56.040 --> 00:45:56.640
 Well then that's

00:45:56.640 --> 00:45:57.100
 the thing you

00:45:57.100 --> 00:45:57.500
 measure.

00:45:57.800 --> 00:45:58.860
 And so the

00:45:58.860 --> 00:45:59.620
 way we measure

00:45:59.620 --> 00:46:00.600
 the viewer data

00:46:00.600 --> 00:46:01.340
 is just one

00:46:01.340 --> 00:46:02.080
 piece of that.

00:46:02.260 --> 00:46:03.220
 It's similar to

00:46:03.220 --> 00:46:03.840
 that butts and

00:46:03.840 --> 00:46:04.380
 seats number.

00:46:04.500 --> 00:46:04.820
 That's the

00:46:04.820 --> 00:46:05.400
 first number.

00:46:05.880 --> 00:46:06.360
 What's coming

00:46:06.360 --> 00:46:06.880
 down the

00:46:06.880 --> 00:46:07.680
 funnel are the

00:46:07.680 --> 00:46:08.480
 other numbers.

00:46:09.040 --> 00:46:09.580
 You start to

00:46:09.580 --> 00:46:10.120
 measure those

00:46:10.120 --> 00:46:10.640
 things, you're

00:46:10.640 --> 00:46:11.340
 able to actually

00:46:11.340 --> 00:46:12.220
 make changes

00:46:12.220 --> 00:46:13.480
 and form

00:46:13.480 --> 00:46:14.040
 decisions.

00:46:14.480 --> 00:46:15.120
 I'm excited

00:46:15.120 --> 00:46:15.780
 about Analytics

00:46:15.780 --> 00:46:16.520
 2.0 and I

00:46:16.520 --> 00:46:17.100
 think the more

00:46:17.100 --> 00:46:18.400
 that we have

00:46:18.400 --> 00:46:19.340
 these facts, the

00:46:19.340 --> 00:46:19.760
 more that we

00:46:19.760 --> 00:46:20.220
 have these

00:46:20.220 --> 00:46:20.780
 numbers, the

00:46:20.780 --> 00:46:21.120
 more that we

00:46:21.120 --> 00:46:21.800
 can dive into

00:46:21.800 --> 00:46:23.060
 the stories and

00:46:23.060 --> 00:46:23.780
 understand the

00:46:23.780 --> 00:46:25.380
 value of what

00:46:25.380 --> 00:46:26.120
 digital can

00:46:26.120 --> 00:46:26.820
 provide.

00:46:27.940 --> 00:46:28.840
 It's funny,

00:46:29.340 --> 00:46:29.820
 church home,

00:46:29.900 --> 00:46:30.860
 Mark Venti is

00:46:30.860 --> 00:46:32.020
 famous for saying,

00:46:32.560 --> 00:46:32.920
 hey, you know

00:46:32.920 --> 00:46:33.480
 what, you can

00:46:33.480 --> 00:46:34.580
 spend hundreds

00:46:34.580 --> 00:46:35.280
 of thousands

00:46:35.280 --> 00:46:36.500
 to reach

00:46:36.500 --> 00:46:37.120
 hundreds of

00:46:37.120 --> 00:46:38.480
 people or you

00:46:38.480 --> 00:46:39.100
 can spend

00:46:39.100 --> 00:46:40.000
 thousands of

00:46:40.000 --> 00:46:40.980
 dollars to

00:46:40.980 --> 00:46:42.020
 reach hundreds

00:46:42.020 --> 00:46:42.660
 of thousands

00:46:42.660 --> 00:46:43.460
 of people.

00:46:43.660 --> 00:46:44.000
 And so, yeah,

00:46:44.060 --> 00:46:44.860
 maybe the

00:46:44.860 --> 00:46:45.540
 numbers may be

00:46:45.540 --> 00:46:45.860
 a little

00:46:45.860 --> 00:46:47.740
 skewed and

00:46:47.740 --> 00:46:49.220
 church home is

00:46:49.220 --> 00:46:49.920
 incredible, some

00:46:49.920 --> 00:46:50.420
 of the stuff that

00:46:50.420 --> 00:46:50.900
 they're doing.

00:46:51.260 --> 00:46:52.180
 But the fact is

00:46:52.180 --> 00:46:53.400
 digitally, if we

00:46:53.400 --> 00:46:54.240
 can find the

00:46:54.240 --> 00:46:55.020
 methods, if we

00:46:55.020 --> 00:46:55.500
 can find the

00:46:55.500 --> 00:46:56.180
 formulas, if we

00:46:56.180 --> 00:46:56.960
 can find the

00:46:56.960 --> 00:46:58.440
 heart behind what

00:46:58.440 --> 00:46:58.800
 we're doing

00:46:58.800 --> 00:46:59.980
 digitally to

00:46:59.980 --> 00:47:00.600
 reach these

00:47:00.600 --> 00:47:01.760
 people, there's

00:47:01.760 --> 00:47:02.360
 a phenomenal

00:47:02.360 --> 00:47:03.160
 opportunity in

00:47:03.160 --> 00:47:03.500
 the digital

00:47:03.500 --> 00:47:03.960
 space.

00:47:04.380 --> 00:47:04.540
 And the

00:47:04.540 --> 00:47:05.220
 analytics and

00:47:05.220 --> 00:47:06.160
 the things of

00:47:06.160 --> 00:47:07.680
 what Resi is

00:47:07.680 --> 00:47:08.820
 providing here is

00:47:08.820 --> 00:47:10.540
 an awesome way

00:47:10.540 --> 00:47:12.340
 to start to

00:47:12.340 --> 00:47:12.880
 make those

00:47:12.880 --> 00:47:14.160
 connections, to

00:47:14.160 --> 00:47:15.020
 start to give us

00:47:15.020 --> 00:47:16.080
 the numbers so we

00:47:16.080 --> 00:47:16.880
 can figure out

00:47:16.880 --> 00:47:17.840
 some next steps.

00:47:18.120 --> 00:47:18.940
 Well, let me ask

00:47:18.940 --> 00:47:19.840
 this because I got

00:47:19.840 --> 00:47:20.920
 Colin here and

00:47:20.920 --> 00:47:22.160
 honestly, Colin,

00:47:22.220 --> 00:47:22.600
 there's a little

00:47:22.600 --> 00:47:23.980
 bit of what we've

00:47:23.980 --> 00:47:24.760
 been talking about

00:47:24.760 --> 00:47:25.320
 here in the show

00:47:25.320 --> 00:47:25.720
 lately.

00:47:26.280 --> 00:47:26.660
 We've been

00:47:26.660 --> 00:47:27.400
 talking about the

00:47:27.400 --> 00:47:27.980
 idea of

00:47:27.980 --> 00:47:28.920
 personal mission,

00:47:29.040 --> 00:47:29.560
 trying to help

00:47:29.560 --> 00:47:31.240
 people find their

00:47:31.240 --> 00:47:32.320
 purpose with it,

00:47:32.360 --> 00:47:32.860
 even if it

00:47:32.860 --> 00:47:33.760
 doesn't sometimes

00:47:33.760 --> 00:47:35.300
 align with the

00:47:35.300 --> 00:47:36.400
 church brand and

00:47:36.400 --> 00:47:37.200
 the church mission

00:47:37.200 --> 00:47:37.860
 and vision and

00:47:37.860 --> 00:47:38.600
 values and some

00:47:38.600 --> 00:47:39.160
 of those things.

00:47:39.680 --> 00:47:40.180
 We've even been

00:47:40.180 --> 00:47:41.140
 talking about, we've

00:47:41.140 --> 00:47:42.720
 had Steve Pike on

00:47:42.720 --> 00:47:44.540
 recently towards the

00:47:44.540 --> 00:47:45.360
 idea of, hey,

00:47:45.420 --> 00:47:46.640
 maybe churches need

00:47:46.640 --> 00:47:49.100
 to diversify away

00:47:49.100 --> 00:47:50.240
 from just ties and

00:47:50.240 --> 00:47:51.440
 offerings on how

00:47:51.440 --> 00:47:53.100
 business is funded.

00:47:53.320 --> 00:47:53.600
 And he was

00:47:53.600 --> 00:47:54.400
 talking about

00:47:54.400 --> 00:47:55.660
 bivocational,

00:47:55.780 --> 00:47:56.480
 co-vocational

00:47:56.480 --> 00:47:57.100
 pastors and

00:47:57.100 --> 00:47:57.720
 ministry or

00:47:57.720 --> 00:47:59.660
 even non-profit

00:47:59.660 --> 00:48:00.540
 fundraising, even

00:48:00.540 --> 00:48:01.400
 to the point of

00:48:01.400 --> 00:48:02.960
 churches being

00:48:02.960 --> 00:48:03.560
 involved in

00:48:03.560 --> 00:48:05.180
 starting for-profit

00:48:05.180 --> 00:48:06.020
 businesses.

00:48:07.000 --> 00:48:07.820
 And honestly,

00:48:07.900 --> 00:48:08.300
 when I'm having

00:48:08.300 --> 00:48:09.000
 these conversations

00:48:09.000 --> 00:48:09.900
 with Steve and

00:48:09.900 --> 00:48:10.380
 some of the

00:48:10.380 --> 00:48:10.920
 other people

00:48:10.920 --> 00:48:12.440
 recently in this

00:48:12.440 --> 00:48:13.220
 conversation, Dave

00:48:13.220 --> 00:48:13.980
 Ferguson as well

00:48:13.980 --> 00:48:14.760
 kind of pulled on

00:48:14.760 --> 00:48:15.440
 that thread.

00:48:15.740 --> 00:48:16.660
 So honestly,

00:48:16.940 --> 00:48:17.720
 Colin, I thought

00:48:17.720 --> 00:48:18.180
 of you here a

00:48:18.180 --> 00:48:18.520
 little bit.

00:48:18.600 --> 00:48:19.140
 So just with a

00:48:19.140 --> 00:48:19.500
 little bit of

00:48:19.500 --> 00:48:19.940
 time that we've

00:48:19.940 --> 00:48:20.580
 got left,

00:48:21.200 --> 00:48:22.180
 I know

00:48:22.180 --> 00:48:23.100
 Rezzy,

00:48:23.420 --> 00:48:24.200
 living as one

00:48:24.200 --> 00:48:24.860
 at the time,

00:48:25.160 --> 00:48:25.760
 was really

00:48:25.760 --> 00:48:26.800
 started out of

00:48:26.800 --> 00:48:27.760
 Chase Oaks

00:48:27.760 --> 00:48:28.340
 in Dallas.

00:48:28.340 --> 00:48:29.780
 And I would

00:48:29.780 --> 00:48:30.220
 love to maybe

00:48:30.220 --> 00:48:31.240
 just hear that

00:48:31.240 --> 00:48:32.460
 story about how

00:48:32.460 --> 00:48:34.680
 an idea that

00:48:34.680 --> 00:48:35.600
 ended up being a

00:48:35.600 --> 00:48:36.560
 business ended up

00:48:36.560 --> 00:48:38.320
 being started in

00:48:38.320 --> 00:48:39.260
 this idea of

00:48:39.260 --> 00:48:40.340
 helping a church

00:48:40.340 --> 00:48:41.560
 do ministry more

00:48:41.560 --> 00:48:42.060
 effectively.

00:48:42.420 --> 00:48:43.300
 And what it

00:48:43.300 --> 00:48:43.860
 looked like,

00:48:43.960 --> 00:48:44.640
 what that Chase

00:48:44.640 --> 00:48:45.380
 Oaks relationship

00:48:45.380 --> 00:48:47.420
 was and wasn't,

00:48:47.560 --> 00:48:48.600
 and how you went

00:48:48.600 --> 00:48:49.620
 from, you know,

00:48:49.640 --> 00:48:50.760
 an idea within a

00:48:50.760 --> 00:48:52.260
 church to a full

00:48:52.260 --> 00:48:53.240
 business at this

00:48:53.240 --> 00:48:53.960
 point, you know,

00:48:54.060 --> 00:48:54.940
 running full steam

00:48:54.940 --> 00:48:56.200
 ahead, several

00:48:56.200 --> 00:48:57.400
 states away.

00:48:57.640 --> 00:48:58.440
 So like, what

00:48:58.440 --> 00:48:59.940
 did that genesis and

00:48:59.940 --> 00:49:00.640
 maybe some of those

00:49:00.640 --> 00:49:01.300
 early steps, what

00:49:01.300 --> 00:49:01.820
 did that look like?

00:49:02.080 --> 00:49:02.720
 Yeah, I'd love to

00:49:02.720 --> 00:49:03.260
 tell that story.

00:49:03.380 --> 00:49:04.340
 And what's cool is,

00:49:04.540 --> 00:49:05.020
 you know, there's a

00:49:05.020 --> 00:49:05.660
 lot of Chase Oaks

00:49:05.660 --> 00:49:06.620
 Church in Plano,

00:49:06.740 --> 00:49:07.400
 Texas was the

00:49:07.400 --> 00:49:07.860
 church that we

00:49:07.860 --> 00:49:08.420
 came out of.

00:49:09.260 --> 00:49:10.700
 And it's cool.

00:49:10.760 --> 00:49:11.120
 I mean, any

00:49:11.120 --> 00:49:12.240
 church, you know,

00:49:12.440 --> 00:49:13.260
 that's large or

00:49:13.260 --> 00:49:13.940
 small is going to

00:49:13.940 --> 00:49:14.460
 have, you know, a

00:49:14.460 --> 00:49:14.780
 lot of this

00:49:14.780 --> 00:49:15.740
 ancillary impact

00:49:15.740 --> 00:49:16.260
 that, you know,

00:49:16.260 --> 00:49:17.280
 the pastors or the

00:49:17.280 --> 00:49:18.020
 staff doesn't know

00:49:18.020 --> 00:49:18.600
 until they reach

00:49:18.600 --> 00:49:19.100
 heaven, right?

00:49:20.100 --> 00:49:21.020
 And that's

00:49:21.020 --> 00:49:21.740
 true of whether

00:49:21.740 --> 00:49:22.560
 it's, you know,

00:49:22.600 --> 00:49:23.780
 more salvations or

00:49:23.780 --> 00:49:25.280
 providing jobs or

00:49:25.280 --> 00:49:26.000
 having businesses

00:49:26.000 --> 00:49:26.820
 come out of it,

00:49:27.380 --> 00:49:27.680
 you know,

00:49:27.800 --> 00:49:29.140
 relationships made

00:49:29.140 --> 00:49:29.880
 that, you know,

00:49:29.900 --> 00:49:30.740
 spark really great

00:49:30.740 --> 00:49:32.600
 things, poverty

00:49:32.600 --> 00:49:33.740
 alleviated in ways

00:49:33.740 --> 00:49:34.260
 that they have no

00:49:34.260 --> 00:49:35.340
 idea about, right?

00:49:35.900 --> 00:49:36.620
 And that's the

00:49:36.620 --> 00:49:37.160
 cool thing about

00:49:37.160 --> 00:49:37.880
 the church is the

00:49:37.880 --> 00:49:39.240
 primary cool part

00:49:39.240 --> 00:49:39.780
 about the church

00:49:39.780 --> 00:49:40.480
 is decentralized.

00:49:41.680 --> 00:49:42.400
 Is, you know,

00:49:42.440 --> 00:49:43.100
 the pastors have

00:49:43.100 --> 00:49:43.800
 no idea about it.

00:49:43.860 --> 00:49:44.420
 They didn't try to

00:49:44.420 --> 00:49:44.860
 control it.

00:49:44.900 --> 00:49:45.600
 It's just God

00:49:45.600 --> 00:49:47.620
 moving in ways

00:49:47.620 --> 00:49:47.980
 that they have

00:49:47.980 --> 00:49:49.980
 no idea, which

00:49:49.980 --> 00:49:50.760
 is going to be

00:49:50.760 --> 00:49:51.300
 awesome, I'm

00:49:51.300 --> 00:49:52.060
 sure, for pastors

00:49:52.060 --> 00:49:53.160
 and just people

00:49:53.160 --> 00:49:53.520
 in the whole

00:49:53.520 --> 00:49:54.020
 church to get

00:49:54.020 --> 00:49:55.040
 to heaven, you

00:49:55.040 --> 00:49:55.320
 know, because

00:49:55.320 --> 00:49:56.020
 a lot of the

00:49:56.020 --> 00:49:56.620
 bad stuff is

00:49:56.620 --> 00:49:58.180
 public and a

00:49:58.180 --> 00:49:58.460
 lot of the

00:49:58.460 --> 00:49:59.200
 good stuff isn't.

00:49:59.460 --> 00:50:00.220
 So just to

00:50:00.220 --> 00:50:00.760
 hear all of the

00:50:00.760 --> 00:50:01.460
 good stuff, you

00:50:01.460 --> 00:50:01.980
 know, on the

00:50:01.980 --> 00:50:02.400
 other side of

00:50:02.400 --> 00:50:02.660
 the world.

00:50:03.000 --> 00:50:03.880
 That said, like

00:50:03.880 --> 00:50:05.360
 our story at

00:50:05.360 --> 00:50:06.100
 the church was

00:50:06.100 --> 00:50:08.300
 volunteers, you

00:50:08.300 --> 00:50:09.580
 know, trying

00:50:09.580 --> 00:50:10.440
 literally every

00:50:10.440 --> 00:50:11.120
 product that we

00:50:11.120 --> 00:50:11.720
 could to stream

00:50:11.720 --> 00:50:12.500
 our video out

00:50:12.500 --> 00:50:13.840
 and it all

00:50:13.840 --> 00:50:14.340
 being really

00:50:14.340 --> 00:50:14.680
 terrible.

00:50:14.960 --> 00:50:15.400
 And we had,

00:50:15.480 --> 00:50:15.820
 you know, not

00:50:15.820 --> 00:50:16.440
 very many viewers

00:50:16.440 --> 00:50:17.340
 because of it for

00:50:17.340 --> 00:50:17.740
 what we were

00:50:17.740 --> 00:50:19.400
 expecting and a

00:50:19.400 --> 00:50:19.780
 really hard

00:50:19.780 --> 00:50:20.220
 time at our

00:50:20.220 --> 00:50:20.880
 different campuses

00:50:20.880 --> 00:50:21.580
 to play back

00:50:21.580 --> 00:50:22.000
 video.

00:50:22.900 --> 00:50:23.380
 And so Paul

00:50:23.380 --> 00:50:24.220
 and Brad, you

00:50:24.220 --> 00:50:24.420
 know, we're

00:50:24.420 --> 00:50:25.460
 both software

00:50:25.460 --> 00:50:27.080
 people, streaming

00:50:27.080 --> 00:50:28.200
 people, you

00:50:28.200 --> 00:50:29.140
 know, Brad, who's

00:50:29.140 --> 00:50:30.640
 our CTO, did all

00:50:30.640 --> 00:50:31.380
 the kind of

00:50:31.380 --> 00:50:31.900
 WebEx

00:50:31.900 --> 00:50:33.160
 infrastructure, which

00:50:33.160 --> 00:50:33.680
 used to be the

00:50:33.680 --> 00:50:34.320
 Zoom of 10

00:50:34.320 --> 00:50:36.300
 years ago before

00:50:36.300 --> 00:50:36.960
 Zoom killed

00:50:36.960 --> 00:50:37.860
 them, the founder

00:50:37.860 --> 00:50:38.860
 of WebEx and

00:50:38.860 --> 00:50:39.400
 started Zoom.

00:50:40.740 --> 00:50:42.260
 And then Paul

00:50:42.260 --> 00:50:42.900
 did all the

00:50:42.900 --> 00:50:43.560
 corporate streaming

00:50:43.560 --> 00:50:43.980
 for Hewlett

00:50:43.980 --> 00:50:44.340
 Packard.

00:50:44.440 --> 00:50:44.880
 And so they had

00:50:44.880 --> 00:50:45.400
 much larger

00:50:45.400 --> 00:50:46.260
 budgets and were

00:50:46.260 --> 00:50:47.460
 able to not have

00:50:47.460 --> 00:50:47.760
 the same

00:50:47.760 --> 00:50:48.420
 problems that

00:50:48.420 --> 00:50:49.160
 we had, you

00:50:49.160 --> 00:50:49.360
 know, the

00:50:49.360 --> 00:50:49.860
 church with a

00:50:49.860 --> 00:50:50.380
 smaller budget.

00:50:50.960 --> 00:50:51.260
 And so they

00:50:51.260 --> 00:50:51.880
 created Living

00:50:51.880 --> 00:50:52.380
 as one at the

00:50:52.380 --> 00:50:52.980
 time, Resi

00:50:52.980 --> 00:50:54.020
 Now, and we

00:50:54.020 --> 00:50:54.700
 rebranded in

00:50:54.700 --> 00:50:55.100
 August.

00:50:55.480 --> 00:50:56.540
 And then other

00:50:56.540 --> 00:50:57.060
 churches just

00:50:57.060 --> 00:50:57.580
 started asking

00:50:57.580 --> 00:50:58.180
 about it because,

00:50:58.380 --> 00:50:58.660
 you know, it was

00:50:58.660 --> 00:50:59.000
 a network.

00:50:59.120 --> 00:50:59.480
 That's the cool

00:50:59.480 --> 00:50:59.920
 thing about the

00:50:59.920 --> 00:51:00.340
 church is that

00:51:00.340 --> 00:51:00.840
 it's a network.

00:51:01.500 --> 00:51:01.880
 And so, you

00:51:01.880 --> 00:51:02.120
 know, other

00:51:02.120 --> 00:51:02.760
 churches, we

00:51:02.760 --> 00:51:03.300
 had asked other

00:51:03.300 --> 00:51:03.680
 churches what

00:51:03.680 --> 00:51:04.180
 they were doing

00:51:04.180 --> 00:51:04.920
 before we built

00:51:04.920 --> 00:51:05.540
 it, right, because

00:51:05.540 --> 00:51:05.980
 we were trying to

00:51:05.980 --> 00:51:06.540
 find a solution

00:51:06.540 --> 00:51:07.540
 and there wasn't

00:51:07.540 --> 00:51:08.240
 any good solution

00:51:08.240 --> 00:51:09.460
 in any of the

00:51:09.460 --> 00:51:09.840
 other churches

00:51:09.840 --> 00:51:10.280
 we're doing.

00:51:10.400 --> 00:51:10.660
 It was all

00:51:10.660 --> 00:51:11.340
 very expensive

00:51:11.340 --> 00:51:13.580
 or really crappy

00:51:13.580 --> 00:51:14.560
 and didn't

00:51:14.560 --> 00:51:15.220
 work, had the

00:51:15.220 --> 00:51:15.680
 same problems

00:51:15.680 --> 00:51:16.200
 as ours.

00:51:16.720 --> 00:51:17.140
 And so once we

00:51:17.140 --> 00:51:17.660
 built it, all

00:51:17.660 --> 00:51:18.100
 those same

00:51:18.100 --> 00:51:18.640
 churches, you

00:51:18.640 --> 00:51:19.100
 know, wanted it

00:51:19.100 --> 00:51:19.840
 immediately and we

00:51:19.840 --> 00:51:20.360
 started as a

00:51:20.360 --> 00:51:20.880
 non-profit.

00:51:21.340 --> 00:51:22.220
 It just made a

00:51:22.220 --> 00:51:22.960
 lot more sense

00:51:22.960 --> 00:51:23.420
 for a lot of

00:51:23.420 --> 00:51:24.120
 reasons to do

00:51:24.120 --> 00:51:25.220
 it as a

00:51:25.220 --> 00:51:25.840
 for-profit

00:51:25.840 --> 00:51:26.800
 company, right,

00:51:26.960 --> 00:51:27.460
 that had its

00:51:27.460 --> 00:51:27.980
 own resources

00:51:27.980 --> 00:51:28.500
 because you want

00:51:28.500 --> 00:51:28.920
 something that's

00:51:28.920 --> 00:51:29.200
 going to be

00:51:29.200 --> 00:51:30.560
 sustainable for

00:51:30.560 --> 00:51:31.320
 a long time,

00:51:31.480 --> 00:51:31.660
 right?

00:51:31.740 --> 00:51:32.460
 And while a

00:51:32.460 --> 00:51:32.960
 non-profit

00:51:32.960 --> 00:51:34.960
 sounds like the

00:51:34.960 --> 00:51:35.740
 godly thing to

00:51:35.740 --> 00:51:37.380
 do, it would

00:51:37.380 --> 00:51:38.100
 have been probably

00:51:38.100 --> 00:51:39.160
 the least godly

00:51:39.160 --> 00:51:39.680
 thing to do

00:51:39.680 --> 00:51:41.060
 because long-term

00:51:41.060 --> 00:51:41.560
 we wouldn't have

00:51:41.560 --> 00:51:42.320
 been around for

00:51:42.320 --> 00:51:42.680
 the church,

00:51:42.740 --> 00:51:42.940
 right?

00:51:42.940 --> 00:51:43.220
 Because we

00:51:43.220 --> 00:51:43.680
 wanted enough

00:51:43.680 --> 00:51:45.060
 resources to

00:51:45.060 --> 00:51:45.740
 innovate on our

00:51:45.740 --> 00:51:46.400
 solution and

00:51:46.400 --> 00:51:47.280
 stay, right?

00:51:47.340 --> 00:51:47.860
 And keep being

00:51:47.860 --> 00:51:48.340
 able to provide

00:51:48.340 --> 00:51:49.040
 solutions for

00:51:49.040 --> 00:51:49.320
 churches.

00:51:49.740 --> 00:51:50.180
 And that said,

00:51:50.240 --> 00:51:50.640
 there's different

00:51:50.640 --> 00:51:51.340
 decisions, like

00:51:51.340 --> 00:51:52.760
 our decision is not

00:51:52.760 --> 00:51:53.740
 prescriptive of what

00:51:53.740 --> 00:51:54.360
 other people should

00:51:54.360 --> 00:51:54.540
 do.

00:51:54.860 --> 00:51:55.680
 It's just what we

00:51:55.680 --> 00:51:56.380
 believe was right

00:51:56.380 --> 00:51:57.280
 in that time for

00:51:57.280 --> 00:51:58.040
 our product, for

00:51:58.040 --> 00:51:58.780
 our situation,

00:51:59.280 --> 00:51:59.680
 in that.

00:51:59.760 --> 00:52:00.400
 So don't hear me

00:52:00.400 --> 00:52:01.120
 ever saying that

00:52:01.120 --> 00:52:01.700
 this is what you

00:52:01.700 --> 00:52:02.240
 need to do for

00:52:02.240 --> 00:52:03.760
 your non-profit

00:52:03.760 --> 00:52:04.480
 or business or

00:52:04.480 --> 00:52:04.740
 whatever.

00:52:06.460 --> 00:52:07.360
 And then, yeah,

00:52:07.420 --> 00:52:08.160
 anytime you put

00:52:08.160 --> 00:52:08.720
 church and money

00:52:08.720 --> 00:52:09.540
 together, so we

00:52:09.540 --> 00:52:09.960
 are completely

00:52:09.960 --> 00:52:10.480
 separate from

00:52:10.480 --> 00:52:10.920
 Chase Oaks,

00:52:11.040 --> 00:52:11.240
 you know, as

00:52:11.240 --> 00:52:11.960
 volunteers doing

00:52:11.960 --> 00:52:13.000
 this, and

00:52:13.000 --> 00:52:13.300
 Chase Oaks

00:52:13.300 --> 00:52:13.660
 really didn't

00:52:13.660 --> 00:52:14.280
 even know about

00:52:14.280 --> 00:52:14.820
 it, right?

00:52:15.960 --> 00:52:16.780
 Until it's bigger.

00:52:16.980 --> 00:52:17.520
 And then it's a

00:52:17.520 --> 00:52:18.160
 really cool story

00:52:18.160 --> 00:52:18.660
 that they tell.

00:52:18.760 --> 00:52:19.360
 But there's also a

00:52:19.360 --> 00:52:19.780
 lot of other

00:52:19.780 --> 00:52:20.420
 businesses that have

00:52:20.420 --> 00:52:21.020
 been started out of

00:52:21.020 --> 00:52:22.120
 Chase Oaks of

00:52:22.120 --> 00:52:22.740
 things like this,

00:52:22.800 --> 00:52:23.140
 which are pretty

00:52:23.140 --> 00:52:23.440
 cool.

00:52:23.840 --> 00:52:24.540
 And your question,

00:52:24.700 --> 00:52:28.400
 maybe they weren't

00:52:28.400 --> 00:52:30.500
 directly responsible

00:52:30.500 --> 00:52:32.320
 for you or for

00:52:32.320 --> 00:52:33.380
 Resi living as

00:52:33.380 --> 00:52:34.560
 one, but there

00:52:34.560 --> 00:52:35.000
 were other

00:52:35.000 --> 00:52:35.840
 businesses as

00:52:35.840 --> 00:52:36.500
 well that kind

00:52:36.500 --> 00:52:37.300
 of came out

00:52:37.300 --> 00:52:38.080
 of that

00:52:38.080 --> 00:52:40.600
 ecosystem of

00:52:40.600 --> 00:52:41.100
 Chase Oaks.

00:52:41.360 --> 00:52:41.840
 Yeah, and I

00:52:41.840 --> 00:52:42.140
 think it's

00:52:42.140 --> 00:52:42.780
 probably true for

00:52:42.780 --> 00:52:43.220
 other churches,

00:52:43.340 --> 00:52:43.780
 but Chase Oaks

00:52:43.780 --> 00:52:44.220
 has a really

00:52:44.220 --> 00:52:44.900
 great culture

00:52:44.900 --> 00:52:46.140
 of a lot of

00:52:46.140 --> 00:52:46.760
 smart people

00:52:46.760 --> 00:52:47.440
 that aren't

00:52:47.440 --> 00:52:48.020
 very political,

00:52:48.500 --> 00:52:49.300
 which is great.

00:52:50.240 --> 00:52:52.120
 And so it has

00:52:52.120 --> 00:52:52.700
 a really neat

00:52:52.700 --> 00:52:53.420
 culture, especially

00:52:53.420 --> 00:52:53.980
 in the Dallas

00:52:53.980 --> 00:52:54.660
 area where you

00:52:54.660 --> 00:52:55.140
 have a lot of

00:52:55.140 --> 00:52:56.360
 churches that are

00:52:56.360 --> 00:52:57.300
 very focused on

00:52:57.300 --> 00:52:58.500
 this is my idea

00:52:58.500 --> 00:52:59.680
 and we have all

00:52:59.680 --> 00:53:00.600
 old white people

00:53:00.600 --> 00:53:01.140
 coming to our

00:53:01.140 --> 00:53:01.780
 church or whatever.

00:53:02.440 --> 00:53:02.960
 And Chase Oaks

00:53:02.960 --> 00:53:03.580
 just has a lot of

00:53:03.580 --> 00:53:04.460
 diversity both in

00:53:04.460 --> 00:53:05.500
 thought and they

00:53:05.500 --> 00:53:06.500
 kind of keep their

00:53:06.500 --> 00:53:07.940
 whole church founded

00:53:07.940 --> 00:53:09.920
 on the gospel

00:53:09.920 --> 00:53:10.800
 is what's central

00:53:10.800 --> 00:53:12.380
 and God cares a

00:53:12.380 --> 00:53:13.020
 lot about unity,

00:53:13.200 --> 00:53:13.600
 so we shouldn't

00:53:13.600 --> 00:53:14.180
 let anything

00:53:14.180 --> 00:53:15.680
 disunify us

00:53:15.680 --> 00:53:17.400
 that isn't the

00:53:17.400 --> 00:53:18.300
 gospel or isn't

00:53:18.300 --> 00:53:19.340
 key to what God

00:53:19.340 --> 00:53:19.860
 cares about.

00:53:20.240 --> 00:53:20.600
 And so they

00:53:20.600 --> 00:53:21.220
 define those

00:53:21.220 --> 00:53:21.820
 things of what

00:53:21.820 --> 00:53:22.620
 God cares about

00:53:22.620 --> 00:53:23.520
 and they have

00:53:23.520 --> 00:53:24.300
 those very clear

00:53:24.300 --> 00:53:25.120
 and then all the

00:53:25.120 --> 00:53:26.520
 other stuff like

00:53:26.520 --> 00:53:27.900
 politics or

00:53:27.900 --> 00:53:29.460
 worship styles or

00:53:29.460 --> 00:53:31.180
 teaching styles or

00:53:31.180 --> 00:53:32.360
 whatever should not

00:53:32.360 --> 00:53:33.160
 disunify those

00:53:33.160 --> 00:53:33.480
 problems.

00:53:33.660 --> 00:53:33.960
 Actually, it's a

00:53:33.960 --> 00:53:34.540
 big shame when

00:53:34.540 --> 00:53:34.960
 those things

00:53:34.960 --> 00:53:35.640
 disunify the

00:53:35.640 --> 00:53:35.900
 church.

00:53:36.420 --> 00:53:36.620
 And so they

00:53:36.620 --> 00:53:36.940
 have a lot of

00:53:36.940 --> 00:53:37.540
 innovative things

00:53:37.540 --> 00:53:38.040
 that come up for

00:53:38.040 --> 00:53:38.420
 that just because

00:53:38.420 --> 00:53:38.920
 they attract a

00:53:38.920 --> 00:53:39.240
 lot of people

00:53:39.240 --> 00:53:40.240
 that value that.

00:53:40.980 --> 00:53:41.540
 But I would

00:53:41.540 --> 00:53:42.240
 imagine that a

00:53:42.240 --> 00:53:42.660
 lot of churches

00:53:42.660 --> 00:53:42.900
 do.

00:53:43.140 --> 00:53:43.800
 I hear a lot of

00:53:43.800 --> 00:53:44.160
 cool churches

00:53:44.160 --> 00:53:45.160
 like Saddleback

00:53:45.160 --> 00:53:45.640
 is trying to

00:53:45.640 --> 00:53:46.980
 create a product.

00:53:47.240 --> 00:53:47.840
 Church Home

00:53:47.840 --> 00:53:48.660
 created their app

00:53:48.660 --> 00:53:49.220
 and is looking at

00:53:49.220 --> 00:53:49.400
 that.

00:53:49.480 --> 00:53:49.880
 Same thing with

00:53:49.880 --> 00:53:50.860
 Crossroads and

00:53:50.860 --> 00:53:51.820
 there's a lot of

00:53:51.820 --> 00:53:52.280
 different churches

00:53:52.280 --> 00:53:52.860
 that create

00:53:52.860 --> 00:53:53.640
 different technology

00:53:53.640 --> 00:53:55.920
 tools that can

00:53:55.920 --> 00:53:56.420
 get them out.

00:53:56.520 --> 00:53:57.100
 Typically, though,

00:53:57.160 --> 00:53:57.840
 they don't have

00:53:57.840 --> 00:53:58.820
 what we had,

00:53:58.920 --> 00:53:59.920
 which was our

00:53:59.920 --> 00:54:01.220
 CTO infrastructure

00:54:01.220 --> 00:54:02.640
 of being able to

00:54:02.640 --> 00:54:03.380
 build things that

00:54:03.380 --> 00:54:04.680
 can scale and

00:54:04.680 --> 00:54:05.960
 build things that

00:54:05.960 --> 00:54:07.080
 thousands and

00:54:07.080 --> 00:54:07.520
 thousands of

00:54:07.520 --> 00:54:08.220
 churches can use.

00:54:08.480 --> 00:54:08.980
 Most of the time

00:54:08.980 --> 00:54:09.460
 when things come

00:54:09.460 --> 00:54:09.960
 out of a church,

00:54:10.120 --> 00:54:11.300
 just resource-wise,

00:54:11.440 --> 00:54:13.120
 talent-wise, it's

00:54:13.120 --> 00:54:13.760
 pretty limited.

00:54:14.240 --> 00:54:14.780
 a lot of the

00:54:14.780 --> 00:54:15.940
 products that we

00:54:15.940 --> 00:54:16.680
 use today are

00:54:16.680 --> 00:54:17.680
 corporate products

00:54:17.680 --> 00:54:18.240
 because of that

00:54:18.240 --> 00:54:18.620
 reason.

00:54:19.260 --> 00:54:19.800
 Even if they're

00:54:19.800 --> 00:54:20.520
 church products,

00:54:20.660 --> 00:54:21.700
 we're going to

00:54:21.700 --> 00:54:23.960
 use a corporate

00:54:23.960 --> 00:54:24.680
 product unless

00:54:24.680 --> 00:54:25.060
 there's something

00:54:25.060 --> 00:54:25.760
 unique about our

00:54:25.760 --> 00:54:27.300
 workflow as a

00:54:27.300 --> 00:54:27.580
 church.

00:54:27.720 --> 00:54:28.060
 Typically,

00:54:28.280 --> 00:54:28.880
 those products

00:54:28.880 --> 00:54:31.100
 really suffer in

00:54:31.100 --> 00:54:31.560
 terms of

00:54:31.560 --> 00:54:32.540
 reliability and

00:54:32.540 --> 00:54:32.920
 quality.

00:54:35.200 --> 00:54:36.600
 I think your

00:54:36.600 --> 00:54:37.700
 ways of exploring

00:54:37.700 --> 00:54:38.280
 different ways of

00:54:38.280 --> 00:54:39.280
 funding, I don't

00:54:39.280 --> 00:54:40.200
 know much

00:54:40.200 --> 00:54:40.940
 about, you

00:54:40.940 --> 00:54:41.440
 know, I know

00:54:41.440 --> 00:54:43.940
 that church and

00:54:43.940 --> 00:54:44.600
 money is always

00:54:44.600 --> 00:54:45.140
 a complicated

00:54:45.140 --> 00:54:47.000
 relationship and

00:54:47.000 --> 00:54:47.560
 always will be

00:54:47.560 --> 00:54:48.060
 this side of

00:54:48.060 --> 00:54:48.280
 heaven.

00:54:49.000 --> 00:54:49.700
 And so I'm

00:54:49.700 --> 00:54:50.180
 weary about

00:54:50.180 --> 00:54:50.820
 stuff like that

00:54:50.820 --> 00:54:51.140
 because we've

00:54:51.140 --> 00:54:51.640
 seen churches

00:54:51.640 --> 00:54:52.200
 try to launch

00:54:52.200 --> 00:54:53.100
 products that

00:54:53.100 --> 00:54:53.900
 they own and

00:54:53.900 --> 00:54:55.220
 it's never

00:54:55.220 --> 00:54:55.840
 really worked

00:54:55.840 --> 00:54:57.040
 from my side.

00:54:57.900 --> 00:54:58.840
 But funding,

00:54:58.960 --> 00:54:59.360
 there has been

00:54:59.360 --> 00:54:59.680
 some cool

00:54:59.680 --> 00:55:00.500
 funding projects.

00:55:00.880 --> 00:55:00.960
 Yeah.

00:55:01.320 --> 00:55:01.500
 Yeah.

00:55:01.720 --> 00:55:02.980
 The contextualization

00:55:02.980 --> 00:55:04.080
 of that is,

00:55:04.260 --> 00:55:04.900
 and with Steve

00:55:04.900 --> 00:55:06.100
 Pike, he's

00:55:06.100 --> 00:55:07.380
 doing inner

00:55:07.380 --> 00:55:08.040
 city ministry

00:55:08.040 --> 00:55:09.200
 and nobody

00:55:09.200 --> 00:55:09.660
 ever wants

00:55:09.660 --> 00:55:09.940
 to give

00:55:09.940 --> 00:55:10.520
 money to

00:55:10.520 --> 00:55:12.380
 the urban

00:55:12.380 --> 00:55:13.640
 churches and

00:55:13.640 --> 00:55:14.480
 tithing isn't

00:55:14.480 --> 00:55:15.080
 happening within

00:55:15.080 --> 00:55:15.540
 the urban

00:55:15.540 --> 00:55:16.040
 churches.

00:55:16.280 --> 00:55:17.760
 And so at

00:55:17.760 --> 00:55:18.280
 least not to

00:55:18.280 --> 00:55:18.720
 level to

00:55:18.720 --> 00:55:19.280
 support the

00:55:19.280 --> 00:55:20.280
 ministry that's

00:55:20.280 --> 00:55:20.820
 happening and

00:55:20.820 --> 00:55:21.580
 what's needed

00:55:21.580 --> 00:55:22.360
 in those areas.

00:55:22.600 --> 00:55:23.980
 And so it's

00:55:23.980 --> 00:55:25.180
 creating businesses

00:55:25.180 --> 00:55:26.360
 to help within

00:55:26.360 --> 00:55:26.920
 the community.

00:55:27.340 --> 00:55:28.300
 And, you

00:55:28.300 --> 00:55:28.580
 know, what's

00:55:28.580 --> 00:55:29.160
 interesting is

00:55:29.160 --> 00:55:29.700
 just even like

00:55:29.700 --> 00:55:30.160
 the living as

00:55:30.160 --> 00:55:30.640
 one, the

00:55:30.640 --> 00:55:32.580
 resi, is

00:55:32.580 --> 00:55:33.540
 such a unique

00:55:33.540 --> 00:55:34.580
 and necessary

00:55:34.580 --> 00:55:36.380
 idea at the

00:55:36.380 --> 00:55:37.360
 time, at that

00:55:37.360 --> 00:55:37.740
 moment.

00:55:38.140 --> 00:55:39.120
 I was literally

00:55:39.120 --> 00:55:40.480
 you know, I've

00:55:40.480 --> 00:55:40.760
 been doing

00:55:40.760 --> 00:55:42.080
 video teaching

00:55:42.080 --> 00:55:42.860
 in churches

00:55:42.860 --> 00:55:44.540
 going back

00:55:44.540 --> 00:55:47.180
 2007, 2008

00:55:47.180 --> 00:55:48.520
 was the first

00:55:48.520 --> 00:55:49.000
 time we did

00:55:49.000 --> 00:55:49.340
 it and we

00:55:49.340 --> 00:55:49.860
 were spending

00:55:49.860 --> 00:55:51.280
 two, three,

00:55:51.440 --> 00:55:51.800
 four hundred

00:55:51.800 --> 00:55:52.720
 thousand dollars

00:55:52.720 --> 00:55:54.000
 on systems that

00:55:54.000 --> 00:55:55.020
 were garbage.

00:55:55.980 --> 00:55:56.940
 And so having

00:55:56.940 --> 00:55:58.080
 something stable

00:55:58.080 --> 00:55:59.280
 come through

00:55:59.280 --> 00:56:00.300
 that came out

00:56:00.300 --> 00:56:01.080
 of a church

00:56:01.080 --> 00:56:02.180
 that was

00:56:02.180 --> 00:56:03.420
 engineered by it

00:56:03.420 --> 00:56:04.500
 was revolutionary

00:56:04.500 --> 00:56:05.360
 at the time.

00:56:05.360 --> 00:56:06.460
 So, you know,

00:56:06.500 --> 00:56:07.340
 love the idea

00:56:07.340 --> 00:56:08.180
 even as it

00:56:08.180 --> 00:56:09.480
 was built in

00:56:09.480 --> 00:56:09.960
 and of the

00:56:09.960 --> 00:56:10.640
 church in an

00:56:10.640 --> 00:56:11.940
 ecosystem of

00:56:11.940 --> 00:56:14.420
 support, at

00:56:14.420 --> 00:56:14.980
 least in

00:56:14.980 --> 00:56:15.840
 freedom to

00:56:15.840 --> 00:56:16.880
 explore and to

00:56:16.880 --> 00:56:17.460
 do things.

00:56:17.860 --> 00:56:18.760
 That's beautiful.

00:56:18.940 --> 00:56:19.320
 We'd love to

00:56:19.320 --> 00:56:20.340
 see churches do

00:56:20.340 --> 00:56:21.180
 even more of

00:56:21.180 --> 00:56:21.320
 that.

00:56:21.440 --> 00:56:21.740
 Well, hey, this

00:56:21.740 --> 00:56:22.320
 has been a

00:56:22.320 --> 00:56:23.980
 great conversation.

00:56:24.060 --> 00:56:24.620
 Anytime I get

00:56:24.620 --> 00:56:25.140
 to hang out

00:56:25.140 --> 00:56:25.480
 with the

00:56:25.480 --> 00:56:26.520
 resi people's

00:56:26.520 --> 00:56:26.800
 fund.

00:56:27.360 --> 00:56:28.120
 Hey, let me

00:56:28.120 --> 00:56:28.960
 just ask as

00:56:28.960 --> 00:56:29.740
 we're landing

00:56:29.740 --> 00:56:30.280
 the plane here,

00:56:30.600 --> 00:56:31.400
 what's next?

00:56:31.960 --> 00:56:32.660
 What's on

00:56:32.660 --> 00:56:33.580
 the development

00:56:33.580 --> 00:56:34.020
 roadmap?

00:56:34.500 --> 00:56:35.940
 What can you

00:56:35.940 --> 00:56:36.820
 tell me without

00:56:36.820 --> 00:56:37.960
 me getting in

00:56:37.960 --> 00:56:38.440
 trouble for

00:56:38.440 --> 00:56:38.880
 asking?

00:56:39.200 --> 00:56:39.900
 What are you

00:56:39.900 --> 00:56:40.300
 guys working

00:56:40.300 --> 00:56:40.500
 on?

00:56:40.640 --> 00:56:41.020
 We're working

00:56:41.020 --> 00:56:41.500
 on a lot.

00:56:41.640 --> 00:56:41.860
 I'll let

00:56:41.860 --> 00:56:42.380
 Jen talk about

00:56:42.380 --> 00:56:42.680
 the high

00:56:42.680 --> 00:56:43.220
 level, but

00:56:43.220 --> 00:56:44.000
 our mission

00:56:44.000 --> 00:56:44.560
 statement is

00:56:44.560 --> 00:56:46.100
 engage and

00:56:46.100 --> 00:56:47.300
 grow online

00:56:47.300 --> 00:56:47.740
 audiences.

00:56:48.400 --> 00:56:48.720
 And so it's

00:56:48.720 --> 00:56:49.200
 kind of funny

00:56:49.200 --> 00:56:49.540
 because we

00:56:49.540 --> 00:56:50.140
 haven't released

00:56:50.140 --> 00:56:50.640
 a ton other

00:56:50.640 --> 00:56:51.240
 than analytics,

00:56:51.460 --> 00:56:51.960
 but we've got

00:56:51.960 --> 00:56:52.880
 a ton in our

00:56:52.880 --> 00:56:53.800
 backlog right now

00:56:53.800 --> 00:56:54.360
 that's about to

00:56:54.360 --> 00:56:54.860
 be released.

00:56:55.680 --> 00:56:56.540
 We've tripled

00:56:56.540 --> 00:56:57.140
 our dev team

00:56:57.140 --> 00:56:57.520
 in the last

00:56:57.520 --> 00:56:57.700
 year.

00:56:57.840 --> 00:56:58.120
 Jen, do you

00:56:58.120 --> 00:56:58.520
 want to give

00:56:58.520 --> 00:56:59.020
 some highlights?

00:56:59.540 --> 00:57:00.220
 Yeah, sure.

00:57:00.420 --> 00:57:01.080
 I'll kind of

00:57:01.080 --> 00:57:01.620
 give the top

00:57:01.620 --> 00:57:02.080
 three.

00:57:02.420 --> 00:57:02.920
 As Colin

00:57:02.920 --> 00:57:04.240
 said, analytics

00:57:04.240 --> 00:57:05.320
 version 2.0,

00:57:05.560 --> 00:57:06.340
 there's still a

00:57:06.340 --> 00:57:07.100
 lot coming for

00:57:07.100 --> 00:57:07.420
 that.

00:57:07.640 --> 00:57:08.280
 We've released

00:57:08.280 --> 00:57:08.760
 the embed

00:57:08.760 --> 00:57:09.500
 player at this

00:57:09.500 --> 00:57:09.820
 point.

00:57:10.040 --> 00:57:10.720
 We're actively

00:57:10.720 --> 00:57:11.560
 working on

00:57:11.560 --> 00:57:12.340
 releasing stream

00:57:12.340 --> 00:57:13.140
 URL data,

00:57:13.700 --> 00:57:14.260
 being able to

00:57:14.260 --> 00:57:15.000
 dig into device

00:57:15.000 --> 00:57:15.760
 types, so like

00:57:15.760 --> 00:57:16.580
 Roku, Apple TV,

00:57:16.720 --> 00:57:17.540
 all that stuff,

00:57:17.700 --> 00:57:18.620
 Facebook, YouTube,

00:57:18.780 --> 00:57:19.460
 that stuff's right

00:57:19.460 --> 00:57:20.140
 around the corner.

00:57:20.900 --> 00:57:21.680
 So I'm really

00:57:21.680 --> 00:57:22.500
 excited about that

00:57:22.500 --> 00:57:22.960
 coming.

00:57:23.560 --> 00:57:24.420
 The other big

00:57:24.420 --> 00:57:25.200
 thing for us is

00:57:25.200 --> 00:57:25.660
 we've actually

00:57:25.660 --> 00:57:26.380
 been working on

00:57:26.380 --> 00:57:26.920
 redesigning

00:57:26.920 --> 00:57:27.520
 control.

00:57:27.780 --> 00:57:28.380
 A lot of our

00:57:28.380 --> 00:57:29.260
 new users,

00:57:29.780 --> 00:57:30.300
 one of the

00:57:30.300 --> 00:57:30.640
 things we

00:57:30.640 --> 00:57:31.420
 learned was

00:57:31.420 --> 00:57:31.980
 that as

00:57:31.980 --> 00:57:32.680
 COVID happened,

00:57:32.800 --> 00:57:33.100
 a lot of

00:57:33.100 --> 00:57:33.380
 our new

00:57:33.380 --> 00:57:33.900
 users were

00:57:33.900 --> 00:57:34.240
 not as

00:57:34.240 --> 00:57:35.160
 technical as

00:57:35.160 --> 00:57:35.720
 our original

00:57:35.720 --> 00:57:36.260
 users.

00:57:36.520 --> 00:57:37.560
 And so the

00:57:37.560 --> 00:57:38.320
 paradigm of

00:57:38.320 --> 00:57:38.900
 what scheduling

00:57:38.900 --> 00:57:39.660
 looks like has

00:57:39.660 --> 00:57:40.500
 really changed.

00:57:40.980 --> 00:57:41.380
 So we've been

00:57:41.380 --> 00:57:42.140
 rebuilding our

00:57:42.140 --> 00:57:42.760
 scheduler from

00:57:42.760 --> 00:57:43.460
 the ground up,

00:57:43.560 --> 00:57:44.040
 and part of

00:57:44.040 --> 00:57:44.500
 that was a

00:57:44.500 --> 00:57:44.860
 whole new

00:57:44.860 --> 00:57:45.720
 facelift for

00:57:45.720 --> 00:57:46.880
 control into

00:57:46.880 --> 00:57:47.380
 what we've

00:57:47.380 --> 00:57:48.020
 called studio.

00:57:48.260 --> 00:57:48.720
 So we announced

00:57:48.720 --> 00:57:49.300
 that two weeks

00:57:49.300 --> 00:57:49.720
 ago in a

00:57:49.720 --> 00:57:50.860
 webinar and are

00:57:50.860 --> 00:57:51.440
 starting to look

00:57:51.440 --> 00:57:51.760
 for beta

00:57:51.760 --> 00:57:52.440
 customers for

00:57:52.440 --> 00:57:52.740
 that.

00:57:53.440 --> 00:57:54.160
 And then our

00:57:54.160 --> 00:57:55.240
 VOD library is

00:57:55.240 --> 00:57:55.500
 we've been

00:57:55.500 --> 00:57:56.040
 working really

00:57:56.040 --> 00:57:57.240
 hard on allowing

00:57:57.240 --> 00:57:58.060
 customers to be

00:57:58.060 --> 00:57:58.780
 able to save

00:57:58.780 --> 00:57:59.980
 content to

00:57:59.980 --> 00:58:00.540
 simplify their

00:58:00.540 --> 00:58:01.100
 workflow so

00:58:01.100 --> 00:58:01.340
 they're not

00:58:01.340 --> 00:58:01.720
 having to

00:58:01.720 --> 00:58:02.960
 download from

00:58:02.960 --> 00:58:03.500
 us and then

00:58:03.500 --> 00:58:04.100
 re-upload to

00:58:04.100 --> 00:58:04.840
 another platform.

00:58:05.200 --> 00:58:05.700
 And so that is

00:58:05.700 --> 00:58:06.220
 right around the

00:58:06.220 --> 00:58:06.880
 corner as well.

00:58:07.040 --> 00:58:07.440
 So we have

00:58:07.440 --> 00:58:08.160
 customers already

00:58:08.160 --> 00:58:08.640
 using that.

00:58:09.160 --> 00:58:09.540
 Those are our

00:58:09.540 --> 00:58:10.380
 big three.

00:58:10.740 --> 00:58:10.880
 Wow.

00:58:11.040 --> 00:58:11.920
 Yeah, I know the

00:58:11.920 --> 00:58:12.700
 VOD piece.

00:58:12.860 --> 00:58:14.200
 That's been on

00:58:14.200 --> 00:58:15.640
 the roadmap for a

00:58:15.640 --> 00:58:15.820
 while.

00:58:15.900 --> 00:58:16.360
 So excited.

00:58:16.520 --> 00:58:16.840
 And a lot of

00:58:16.840 --> 00:58:17.520
 effort's been going

00:58:17.520 --> 00:58:18.960
 into building out

00:58:18.960 --> 00:58:19.540
 those modules.

00:58:19.660 --> 00:58:20.400
 So excited to see

00:58:20.400 --> 00:58:21.080
 that coming to

00:58:21.080 --> 00:58:21.520
 fruition.

00:58:21.800 --> 00:58:22.460
 And I love the

00:58:22.460 --> 00:58:23.780
 fact you're aware

00:58:23.780 --> 00:58:24.280
 enough of your

00:58:24.280 --> 00:58:25.120
 customer base to

00:58:25.120 --> 00:58:26.260
 realize, hey,

00:58:26.320 --> 00:58:44.700
 what we're

00:58:44.700 --> 00:58:46.160
 trying to meet

00:58:46.160 --> 00:58:46.540
 the needs of

00:58:46.540 --> 00:58:47.100
 the customers

00:58:47.100 --> 00:58:48.000
 instead of making

00:58:48.000 --> 00:58:48.700
 them into

00:58:48.700 --> 00:58:49.540
 something that

00:58:49.540 --> 00:58:50.200
 they're not.

00:58:50.400 --> 00:58:51.020
 So thank you

00:58:51.020 --> 00:58:51.580
 for that.

00:58:52.380 --> 00:58:53.020
 That'll make

00:58:53.020 --> 00:58:53.860
 support on the

00:58:53.860 --> 00:58:55.120
 flip side of

00:58:55.120 --> 00:58:56.080
 that probably a

00:58:56.080 --> 00:58:57.080
 lot easier, a

00:58:57.080 --> 00:58:58.680
 lot less phone

00:58:58.680 --> 00:58:59.960
 calls coming in.

00:59:00.860 --> 00:59:01.860
 Hey, this has

00:59:01.860 --> 00:59:02.480
 been great.

00:59:02.580 --> 00:59:02.860
 Love it.

00:59:02.940 --> 00:59:03.900
 Jen's smiling

00:59:03.900 --> 00:59:04.320
 ear to ear.

00:59:04.420 --> 00:59:04.840
 She knows.

00:59:05.160 --> 00:59:06.040
 She knows those.

00:59:07.080 --> 00:59:08.100
 Listen, when I

00:59:08.100 --> 00:59:08.740
 get the calls,

00:59:08.900 --> 00:59:10.040
 and listen, I get

00:59:10.040 --> 00:59:11.080
 the calls when you

00:59:11.080 --> 00:59:12.560
 guys aren't getting

00:59:12.560 --> 00:59:13.000
 the calls.

00:59:13.120 --> 00:59:13.660
 And so when I get

00:59:13.660 --> 00:59:15.000
 the frank to call

00:59:15.000 --> 00:59:15.880
 Saturday night and

00:59:15.880 --> 00:59:16.560
 something's happening

00:59:16.560 --> 00:59:17.360
 like Sunday morning,

00:59:17.460 --> 00:59:18.080
 it's like, oh,

00:59:18.140 --> 00:59:18.680
 dear God.

00:59:19.400 --> 00:59:20.320
 Let's hold on.

00:59:20.540 --> 00:59:21.320
 We'll get through

00:59:21.320 --> 00:59:21.620
 this.

00:59:21.840 --> 00:59:22.440
 So awesome.

00:59:22.640 --> 00:59:23.740
 Hey, as we're

00:59:23.740 --> 00:59:24.620
 landing the plane,

00:59:24.960 --> 00:59:26.320
 any closing thoughts?

00:59:26.620 --> 00:59:27.980
 Jen, any closing

00:59:27.980 --> 00:59:28.520
 thoughts from you?

00:59:28.780 --> 00:59:29.300
 I mean, I think

00:59:29.300 --> 00:59:30.180
 we've covered most

00:59:30.180 --> 00:59:30.860
 of it, right?

00:59:31.520 --> 00:59:32.460
 Analytics are really

00:59:32.460 --> 00:59:33.200
 important to the

00:59:33.200 --> 00:59:34.400
 church, understanding

00:59:34.400 --> 00:59:35.460
 not just our

00:59:35.460 --> 00:59:36.680
 engagement from a

00:59:36.680 --> 00:59:37.400
 video perspective,

00:59:37.700 --> 00:59:38.240
 but that whole

00:59:38.240 --> 00:59:39.220
 end-to-end funnel

00:59:39.220 --> 00:59:40.680
 of how do we get

00:59:40.680 --> 00:59:41.520
 people in and then

00:59:41.520 --> 00:59:42.160
 how do we help

00:59:42.160 --> 00:59:42.700
 their spiritual

00:59:42.700 --> 00:59:43.740
 growth and make

00:59:43.740 --> 00:59:44.160
 sure that we're

00:59:44.160 --> 00:59:44.620
 doing the right

00:59:44.620 --> 00:59:45.420
 things is so

00:59:45.420 --> 00:59:45.860
 important.

00:59:46.440 --> 00:59:46.900
 And that's one of

00:59:46.900 --> 00:59:47.480
 the reasons why I

00:59:47.480 --> 00:59:48.340
 love being here at

00:59:48.340 --> 00:59:48.920
 Resi, right?

00:59:48.960 --> 00:59:49.380
 We've had a lot

00:59:49.380 --> 00:59:49.920
 of conversations

00:59:49.920 --> 00:59:50.700
 about ministry.

00:59:51.420 --> 00:59:52.160
 The fact that we

00:59:52.160 --> 00:59:52.840
 get to be part of

00:59:52.840 --> 00:59:54.180
 that, it's really

00:59:54.180 --> 00:59:55.020
 exciting to me.

00:59:55.380 --> 00:59:56.640
 So keep it up,

00:59:56.680 --> 00:59:56.860
 Jeff.

00:59:56.900 --> 00:59:57.460
 I love the work

00:59:57.460 --> 00:59:58.040
 you're doing with

00:59:58.040 --> 00:59:58.940
 the digital stuff.

00:59:59.460 --> 00:59:59.640
 Awesome.

00:59:59.920 --> 01:00:00.240
 Love it.

01:00:00.680 --> 01:00:01.460
 Colin, anything for

01:00:01.460 --> 01:00:02.180
 you wrapping up?

01:00:02.500 --> 01:00:03.400
 No, I always love

01:00:03.400 --> 01:00:04.160
 talking to you and

01:00:04.160 --> 01:00:04.600
 would love to

01:00:04.600 --> 01:00:04.940
 continue.

01:00:05.120 --> 01:00:05.720
 It's awesome

01:00:05.720 --> 01:00:06.400
 hearing about the

01:00:06.400 --> 01:00:07.380
 bivocational type

01:00:07.380 --> 01:00:08.000
 of churches and

01:00:08.000 --> 01:00:08.720
 seeing more pastors

01:00:08.720 --> 01:00:09.500
 doing that in the

01:00:09.500 --> 01:00:10.400
 digital space because

01:00:10.400 --> 01:00:12.320
 that's how the

01:00:12.320 --> 01:00:13.040
 church got started,

01:00:13.120 --> 01:00:13.360
 right?

01:00:13.680 --> 01:00:14.440
 And a lot of

01:00:14.440 --> 01:00:15.200
 areas like that,

01:00:15.260 --> 01:00:16.060
 how it expanded so

01:00:16.060 --> 01:00:16.380
 quickly.

01:00:16.620 --> 01:00:17.840
 So it's pretty

01:00:17.840 --> 01:00:18.440
 cool to see that

01:00:18.440 --> 01:00:19.240
 coming back around

01:00:19.240 --> 01:00:20.420
 and people thinking

01:00:20.420 --> 01:00:21.800
 innovatively about

01:00:21.800 --> 01:00:22.400
 how to lead people

01:00:22.400 --> 01:00:23.560
 to Christ, whether

01:00:23.560 --> 01:00:24.240
 it's the inner city

01:00:24.240 --> 01:00:25.360
 people and bivocational

01:00:25.360 --> 01:00:26.280
 church leadership or

01:00:26.280 --> 01:00:26.980
 anything like that.

01:00:27.800 --> 01:00:28.320
 And so, yeah, we're

01:00:28.320 --> 01:00:28.900
 excited about the

01:00:28.900 --> 01:00:30.100
 future and want to

01:00:30.100 --> 01:00:32.180
 empower every church

01:00:32.180 --> 01:00:33.240
 to reach more people

01:00:33.240 --> 01:00:35.400
 online and always

01:00:35.400 --> 01:00:36.040
 love talking to

01:00:36.040 --> 01:00:36.620
 customers to hear

01:00:36.620 --> 01:00:37.020
 how to do that

01:00:37.020 --> 01:00:37.240
 better.

01:00:37.920 --> 01:00:38.080
 Love it.

01:00:38.220 --> 01:00:38.360
 Yeah.

01:00:38.520 --> 01:00:39.600
 So believe me,

01:00:39.640 --> 01:00:40.480
 anytime I can get

01:00:40.480 --> 01:00:42.000
 Colin Jones and

01:00:42.000 --> 01:00:43.240
 Jen Miles on a

01:00:43.240 --> 01:00:44.260
 podcast to have a

01:00:44.260 --> 01:00:45.300
 conversation, it's a

01:00:45.300 --> 01:00:45.540
 win.

01:00:46.200 --> 01:00:47.060
 We'd love to do

01:00:47.060 --> 01:00:47.880
 this sometime, you

01:00:47.880 --> 01:00:48.600
 know, I don't know.

01:00:48.700 --> 01:00:49.400
 I need to find an

01:00:49.400 --> 01:00:50.360
 excuse to fly out to

01:00:50.360 --> 01:00:50.900
 Colorado.

01:00:51.500 --> 01:00:52.560
 I think there's

01:00:52.560 --> 01:00:53.160
 trade shows in

01:00:53.160 --> 01:00:54.280
 Orlando coming up.

01:00:54.380 --> 01:00:54.860
 So I don't know if

01:00:54.860 --> 01:00:55.400
 you go to the tech

01:00:55.400 --> 01:00:56.100
 trade shows anymore,

01:00:56.280 --> 01:00:57.620
 but maybe some.

01:00:57.940 --> 01:00:59.260
 I mean, it's four

01:00:59.260 --> 01:01:00.080
 hours away and I'm

01:01:00.080 --> 01:01:00.780
 always looking for an

01:01:00.780 --> 01:01:01.400
 excuse to go to

01:01:01.400 --> 01:01:02.100
 downtown Disney.

01:01:02.460 --> 01:01:03.840
 So, yeah, call out.

01:01:04.000 --> 01:01:04.920
 Let's find the time

01:01:04.920 --> 01:01:05.500
 to get together.

01:01:05.760 --> 01:01:06.580
 But we're going to

01:01:06.580 --> 01:01:07.020
 wrap here.

01:01:07.100 --> 01:01:07.580
 This is great.

01:01:07.760 --> 01:01:09.140
 For Jen, for Colin,

01:01:09.200 --> 01:01:09.760
 this is Jeff at

01:01:09.760 --> 01:01:10.460
 the Church Digital

01:01:10.460 --> 01:01:11.580
 and State of Church

01:01:11.580 --> 01:01:11.800
 Planning.

01:01:11.920 --> 01:01:12.820
 Thanks for jumping on

01:01:12.820 --> 01:01:13.880
 the podcast today and

01:01:13.880 --> 01:01:14.320
 we'll see you next

01:01:14.320 --> 01:01:14.800
 time here at the

01:01:14.800 --> 01:01:14.980
 show.

01:01:15.400 --> 01:01:15.860
 Y'all have a good day.