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 Welcome to the Church Digital Podcast, powered by Stadia Church Planting.

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 Through this podcast, learn about how God is using technology and innovation

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 in digital and digital environments around the world.

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 Our goal? To help churches like yours learn to be the church digitally.

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 Our heart? That churches like yours will discover a newfound focus on disciple-making

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 that will revolutionize your church.

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 And now, your host, here's Jeff Reed.

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 Hey, we've got a great conversation set up with you.

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 By the way, remember, here with Season 5, we're highlighting the crazies, the innovators,

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 the people who are thinking outside of the box.

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 And it's a pleasure for me, in this conversation, to connect you, to introduce you,

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 to welcome back a good friend of mine, a great friend of mine,

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 who, honestly, I just met for the first time a couple weeks ago.

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 Tom Pounder is a digital pastor, student pastor, a pastor extraordinaire at a New Life Church

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 in the Washington, D.C. area.

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 And one of Exponential's regional conferences, the one in Washington, D.C., obviously,

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 was held at New Life Church.

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 And even though I have known Tom Pounder and consider him among my friends for the past years,

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 I think the first time I probably met him was 2017, maybe 2018.

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 I've known the guy for a while.

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 We have developed a great relationship together, and it's all been digital.

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 And so we even joke about it and talk about it here in the show.

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 But it's important to notice that there was a friendship that was developed in digital space

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 that went for at least three years before we were actually able to connect together at the physical level.

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 And it is awesome for me to bring in Tom Pounder into a conversation where we're highlighting people

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 who are thinking outside the box, people who are innovators in this digital church space,

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 if only to start to talk about what Tom is thinking in context of a digital missionary.

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 Now, what does a digital missionary mean?

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 What does that look like?

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 How do we equip people and train people?

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 Is the digital really a mission field?

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 And what are some inerrant challenges maybe that come up looking at digital as such?

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 Yeah, this is really what we start to scratch the surface on.

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 And there is so much more conversation that needs to be had as we will continue in later episodes

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 to explore this idea of a digital missionary.

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 So here's what I'm doing for the conversation.

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 I'm bringing in Tom Pounder.

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 Like I said, digital pastor, New Life Christian Church.

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 And by the way, phenomenal resources through YM Sidekick, through Digital Bootcamp.

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 My gosh, if you're not tracking with Tom Pounder, you really need to.

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 We're also bringing into the conversation myself.

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 Hey, Jeff with the Church Digital and with Stadia Church Planning.

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 And a conversation that I'm simply calling here, Releasing Digital Missionaries.

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 Okay, everybody, here you go.

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 Man, I'm looking forward to talking about a digital missionary.

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 And I've seen, Tom, you know, you and I have had a conversation on this years ago,

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 talking about maybe what a digital missionary can be.

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 And I've seen you in recent months really start to hone back in on that language of a digital missionary.

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 And so I wanted to bring you back on the podcast here and just, you know, have a conversation.

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 What is, what is, what's a digital missionary?

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 What does it look?

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 How can we, the church, how can we start to explore in this space?

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 So, man, thanks for coming back and jumping on the show.

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 Hey, again, as always, thanks for having me.

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 I'm very appreciative.

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 And you've been very kind.

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 And so, and I value our friendship as well.

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 So this, I'm really excited about this.

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 I'm going to get all teary-eyed.

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 That's, that was beautiful.

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 So let's, let's talk.

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 You know, we, I've used the phrase here a couple times, digital missionary, as I literally

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 just get an email from Tom Pounder in, while I'm doing this, it just beeped.

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 Your newsletter on Friday just hit my inbox.

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 Well done.

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 Talk to me.

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 What, what is a digital missionary?

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 What, when you use this phrase, like what, what does that mean?

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 What, what are you envisioning?

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 Yeah.

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 So, I mean, again, I think, I mean, it's, it's very simple, but I think we don't ever

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 look at digital as an, as a missionary opportunity.

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 I mean, you think back to it, Matthew 28, 19 and 20, Jesus says, go and make disciples of

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 all nations.

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 And for the longest time, we were literally physically going to make disciples of all nations,

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 going to different countries and all over the world.

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 We have to spend months of preparation, months of language understanding and all that kind

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 of stuff.

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 But now with the development of the smartphone, we have that opportunity where at any moment

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 in time, I can be talking to someone right next to me, or I can be talking to someone

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 clear across the world with me.

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 And again, I think when we think about digital, when we think about social media, we often

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 think about the fun stuff.

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 And of course there's controversies that happen on social media and everything like that as

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 well.

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 But I've really, over the past few years, and in particular since COVID, just viewed

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 it as a missionary opportunity.

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 People are on their phone.

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 You know, I used to work with Young Life and Jim Rayburn, the founder of Young Life, had

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 this phrase, go where they are.

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 You know, you want to meet teenagers, well, go where they are.

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 And so what I, my philosophy is, I want to meet people and I want to meet people online

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 and tell them about Jesus.

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 So I go on my phone and I get on Twitter.

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 I love Twitter and I'm on Twitter all the time, but you can go on Facebook, you can go

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 on Instagram, you can go on TikTok and become a digital missionary and share about Jesus in

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 a lot of creative ways.

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 That's beautiful.

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 Are you, you know, and you, you've, you've had a mix in your career of, of digital pastor,

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 of student pastor and, and, and going back and, and forth in that.

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 Have you, do you have examples?

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 Have you, have you seen where people, stories maybe where people are buying into this, this

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 digital missionary idea?

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 Uh, stories of people responding to what I'm doing or people who are being trained up to

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 do it.

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 Maybe both either or.

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 Well, I know again, you know him very well and I just know him a little bit, but Tyler

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 Sanson is really honed in on this digital missionary stuff, uh, and really using it as opportunities

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 to use his music ability, his singing ability to share about Jesus.

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 But he's training people, um, all the time and reaching people all over the world for me.

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 Yeah, I, I've had different interactions where, so when I go on, on social media in particular,

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 when I go, um, on Twitter, I'm looking to do two things.

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 I'm one, I'm looking to encourage fellow ministers.

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 Um, and I, so I want to encourage them and I create content to encourage them, but then

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 I want to encourage other people.

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 Um, and I do that by sharing my life.

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 Um, you know, I firmly believe again, the church can be a great on social media, but my ability

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 to reach people is far greater than my church's ability to reach people on social media.

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 People respond to people more than they respond to brands or churches.

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 They want to see it really happen in real life.

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 And in my story is, is different.

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 You know, I, I, you know, I grew up in Northern Virginia, great family and, uh, pursued ministry

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 in my life, but I, I'm also divorced.

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 Uh, and there's a lot of hurt that goes along with that.

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 And I'm trying to raise my four kids.

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 Uh, you know, I'm co-parenting, but there's a lot of aloneness that comes with that.

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 And, um, what I've discovered is the more I can share my life with people and encourage

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 people, uh, in that way, people respond.

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 And I get messages, uh, different, at different times on different platforms.

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 Sometimes I'll get a message on Tik TOK.

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 Other times I'll get a message on Twitter.

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 Other times I'll get a message on Facebook about how, what I've been able to share has

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 encouraged them and challenged them in their relationship with, with the Lord.

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 So, yeah, I mean, it's not like I'm reaching millions of people, but I feel like God's using

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 this for just that one.

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 And every time I create content, I'm looking for who can I connect with, uh, on that.

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 You know, I've it's, that's beautiful, Tom, just, just yesterday I was, I had a meeting

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 with, uh, the social media director of the church that, um, that I'm serving at.

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 We're down here in Miami.

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 We just launched, um, a re reality church.

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 It's literally called reality church.

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 Carlos will let's the pastor, but I was meeting with their, their volunteer social media director.

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 And, um, and, and, and I told her, I was like, this, this may hurt.

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 This may be hard to hear, but the organizational, the institutional voice has never meant less

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 than it does right now.

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 And, and it's actually decreasing.

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 It's not increasing.

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 And so as, as much as we're pouring this energy and the effort into creating these perfect posts

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 to go within the church, social media channels, the, the real influence, the real reach of the

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 church is not through the organizational channels, but what, what if we started equipping the people

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 of our church to share within their social media channels, like to reach their individual ones,

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 as opposed to the church organizational one, like the, the, the ones of the individuals far

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 outnumber the ones that the organization can reach.

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 It just, we need to, to not pivot, like stop the organizational voice.

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 But what I challenged her was let's start to pour some resources, maybe that we're not

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 using for the organizational and start to resource people to start talking about the church.

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 It's, it's better for us when we get people talking about the church than when we, the church

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 talk about ourselves.

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 And it was funny, like just, it was, it was eyes wide open in that conversation.

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 And she's like, I've never, never really thought of it that way before.

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 And it's just, there's so much opportunity.

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 Once we start realizing that people will listen to others where there is a relational equity,

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 honestly, more than they'll listen to our organization in, in, in many ways.

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 Have you, have you felt that?

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 Do you see that, uh, from new life?

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 What, 100%, 100%.

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 Again, the, the, I love how you just said, I think so many of us, uh, social media managers

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 or online pastors think, uh, we got to be like Wendy's, you know, how Wendy's social media

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 brand, they, everyone loves them.

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 They love to follow them.

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 And there's creativeness there and that we can be like Wendy's and everyone's going to follow

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 us, but that's, that's far and few between even the best churches.

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 I firmly believe that even the best churches doing it will never be able to be like a Wendy's.

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 But what if we trained up people, as you just said, to be digital missionaries, to look

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 at social media as a ministry opportunity rather than just something they do for fun.

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 Yes.

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 You've got to have fun on social media.

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 You've got to do fun things, but that's TikTok, man.

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 TikTok is all about fun and you can use that to reach other, other people.

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 If we train them to think about it, like one of the things, because I do do a small little

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 digital missionary class with some people, um, from time to time at our church.

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 And the first thing I say to them is whenever you go on social media, spend some time just

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 praying to God and asking him to open your eyes to see the ministry opportunities that

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 you can have.

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 And again, maybe it's just simply sharing your live stream on that Sunday morning, or maybe

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 it's commenting on someone who's hurting that day.

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 If God's giving you the eyes and God's giving you the vision, gosh, you're going to be able

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 to reach so many people.

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 As you just said, the church's reach, especially on Facebook, that algorithm is so terrible.

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 And the church's reach on Facebook is so terrible these days.

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 But my reach is greater because Facebook values relationships and you can use your relational

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 equity, like you said, to reach people for Jesus in a really powerful way.

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 It's funny.

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 You said the word tick tock for me, the number one question I get right now.

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 Uh, okay.

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 Maybe the top three questions, 2020, the number one question I got, I don't know about you,

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 Tom, but the number one question was, what do we do with the kids?

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 How do we do kids ministry and student ministry easily?

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 The top three questions that I'm getting in 2021, how does my church take advantage of

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 tick tock?

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 What are we doing on tick tock?

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 Um, and, and you know, what's funny is I don't, I don't, I personally, I don't have a

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 solid answer for that.

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 I mean, other than get your pastor dancing on tick tock and, and nobody seems to want

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 to take advantage of that.

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 Um, but you know, it's within our churches.

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 We have people that understand tick tock far better than me.

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 44 year old bald guy with a goatee understands tick tock.

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 And, and, and rather than the church owning the strategy of tick tock, maybe we should instead

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 release the concept, release that responsibility to someone that we've discipled who understands

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 the community of tick tock.

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 Uh, if you, if you're wanting to, to, you know, here in Miami, obviously there's a lot

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 of multicultural around.

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 And so as a church, it's not our responsibility in the physical space to understand how to

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 reach every nationality of person that lives in Miami.

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 But if we're wanting to reach into Hispanic or wanting to reach a Haitian or, or, uh, Central

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 American or Cuban, it's, Hey, let's talk with people who really understand that nationality,

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 who understand how these people think, and now maybe even ask them to be part of our church

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 in reaching those people, that neighborhood.

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 And even in a digital space, there are people that understand tick tock far better than bald

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 goatee Jeff Reed is going to.

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 And so how can we disciple them to a place where we trust them spiritually and then release

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 them to go reach people, to be that digital missionary and tick tock or to champion the

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 idea of us heading into tick tock, uh, to reach people for Christ.

00:14:03.540 --> 00:14:04.060
 Yeah.

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 See, I think the misconception about social media and the church is that everything you

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 do has to be spiritual.

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 And the reality is, no, everything you post doesn't have to be spiritual.

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 You have to embrace your church's culture.

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 You have to embrace your church's identity and include that a part of.

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 TikTok or whatever strategy you're going to be doing there.

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 I mean, you, you know, this, I mean, there, there are people who are making lots of money

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 off of TikTok right now because they're posting stupid things, but they're building a follower

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 and follow.

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 And here's the deal.

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 If you use your TikTok and post some funny videos that may not lead them closer to Jesus,

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 but I'll tell you what it will do when that person's hurting and that person's, uh,

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 looking for a church, they may remember your account and say, you know what, that church

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 seems pretty fun.

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 That I related to that person who shared that simple little story, or I related to that person

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 who did that stupid little dance.

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 I'm going to check out their church and they might check out your church online and that

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 lead them down the, the, the part.

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 Again, just TikTok is fun.

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 Embrace the funness of it.

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 But I also know that TikTok can be inspirational.

00:15:16.460 --> 00:15:21.660
 And so we post, um, some encouraging stuff, like some, some clips that we talked to that

00:15:21.660 --> 00:15:23.260
 really challenges people's thinking.

00:15:23.460 --> 00:15:27.840
 And again, we try to keep them short because I think TikTok is best as a short form.

00:15:28.000 --> 00:15:32.080
 I know they've expanded the three minutes and whatnot, and there's actually even talk of

00:15:32.080 --> 00:15:33.320
 them expanding even more.

00:15:33.320 --> 00:15:35.600
 And I'm like, TikTok is best when it's a minute.

00:15:35.600 --> 00:15:41.820
 And if you can keep it to that minute and really make them laugh, make them smile or feel better

00:15:41.820 --> 00:15:45.640
 about themselves, then I think that you're, you're doing an effective thing.

00:15:46.160 --> 00:15:47.240
 What you're doing is you're highlighting.

00:15:47.380 --> 00:15:51.180
 That's actually one of the biggest differences between physical ministry and digital ministry,

00:15:51.360 --> 00:15:58.760
 physical ministry, you know, it's, it's all about the, um, it's, it's, you want it quicker.

00:15:59.120 --> 00:16:00.700
 It's let's, let's get there.

00:16:00.760 --> 00:16:04.820
 Let's do the, let's present the salvation in every message, the plan of salvation.

00:16:05.320 --> 00:16:10.580
 Um, it's, it's more centered around the, the spiritual aspects within the weekend service,

00:16:10.580 --> 00:16:12.060
 you know, and things like that.

00:16:12.060 --> 00:16:17.220
 Uh, digital is far more of boil the frog slowly, uh, crockpot than microwave.

00:16:17.640 --> 00:16:24.320
 Uh, and, and, and really it's more about what you're suggesting is building that relationship,

00:16:24.320 --> 00:16:29.640
 maybe even more than getting to where the end game or, or, or the goal is.

00:16:29.640 --> 00:16:31.160
 It's, it's developing it slowly.

00:16:31.640 --> 00:16:35.560
 Uh, and, and there are people within church that's, Hey, you, you can't be re you can't

00:16:35.560 --> 00:16:38.260
 have that level of relationship digitally.

00:16:38.260 --> 00:16:43.640
 What's, what's fascinating to me is the people who are having the, that level of relationship

00:16:43.640 --> 00:16:44.200
 digitally.

00:16:44.400 --> 00:16:49.420
 And rather than saying they can't do something, encouraging them in it, you know, like I would

00:16:49.420 --> 00:16:54.320
 even Tom, even being off topic here a little bit, I would even count our friendship in that

00:16:54.320 --> 00:17:00.700
 and, and the ability that we've had to connect relationally connect digitally over social media

00:17:00.700 --> 00:17:06.500
 tweets and DMS and emails and zoom calls and, and everything over the years.

00:17:06.620 --> 00:17:11.280
 I mean, yeah, it was awesome when we met together physically and, and if we were able to have

00:17:11.280 --> 00:17:15.380
 conversations physically that, you know, I, I didn't necessarily want to take time to have

00:17:15.380 --> 00:17:21.200
 digitally, but the development of both of those is, is phenomenal.

00:17:21.200 --> 00:17:27.760
 And so understanding digitally how we can build these relationships with, with people and start

00:17:27.760 --> 00:17:30.120
 to train and equip volunteers to do so.

00:17:30.300 --> 00:17:32.240
 Man, this is a beautiful idea.

00:17:32.460 --> 00:17:38.640
 Uh, and utilizing these channels to, to reach an Oikos or the circle of influence, uh, for the

00:17:38.640 --> 00:17:44.860
 cause of Christ, man, I can't think of a better reason to actually utilize social media other

00:17:44.860 --> 00:17:46.180
 than to use it for the kingdom.

00:17:47.060 --> 00:17:53.360
 Again, it's just like in, in, in person settings, you know, people want to feel accepted.

00:17:53.520 --> 00:17:54.740
 They want to feel cared for.

00:17:55.060 --> 00:17:59.280
 And if they feel accepted and cared for by you, they're going to stick around and stay

00:17:59.280 --> 00:17:59.580
 longer.

00:17:59.680 --> 00:18:05.380
 So when you're thinking about a digital missionary, it is a, it's a longer term play, but again,

00:18:05.540 --> 00:18:07.120
 we're, we're in this for salvation.

00:18:07.220 --> 00:18:12.900
 And any comment that I get, I respond to any person that is going through a hard time.

00:18:12.900 --> 00:18:18.140
 Like again, because I'm on Tik TOK and because my algorithm is interesting, I come across a

00:18:18.140 --> 00:18:19.280
 lot of divorce people.

00:18:19.540 --> 00:18:25.800
 I comment on every single one of those divorce, uh, Tik TOKs and try to begin the relationship

00:18:25.800 --> 00:18:28.200
 or try to begin a friendship and encouraging them.

00:18:28.700 --> 00:18:30.560
 And that's part of what a digital missionary does.

00:18:30.640 --> 00:18:35.700
 A digital missionary looks for opportunities to comment and share the positiveness of Jesus.

00:18:36.180 --> 00:18:40.660
 Because again, we, we know this, there's so many misconceptions about who believers really

00:18:40.660 --> 00:18:42.700
 are and people just make up things.

00:18:42.800 --> 00:18:48.880
 It's my job as a digital missionary to share the love of Jesus of who Jesus really is to people.

00:18:48.880 --> 00:18:54.300
 And I do it in what I post as content, but, but how I interact with people as well.

00:18:54.880 --> 00:19:01.040
 Let me, let me ask just a clarifying question here on, you know, and I didn't see us focusing

00:19:01.040 --> 00:19:02.380
 on Tik TOK, but Hey, why not?

00:19:02.780 --> 00:19:07.400
 Um, when you're interfacing on Tik TOK, are you interfacing on a new life channel?

00:19:07.540 --> 00:19:09.540
 Are you interfacing on a Tom Pounder channel?

00:19:09.780 --> 00:19:11.940
 I'm interfacing as a Tom Pounder.

00:19:11.940 --> 00:19:19.940
 So you're doing ministry in this as a digital pastor, you're utilizing your personal channels

00:19:19.940 --> 00:19:22.660
 as opposed to an organizational church channel.

00:19:23.160 --> 00:19:24.960
 Um, why drill into that for me?

00:19:25.200 --> 00:19:30.720
 Yeah, we do have an, we do have an on a church channel and I post and interact with people

00:19:30.720 --> 00:19:32.360
 as they, they share.

00:19:32.720 --> 00:19:38.520
 But when I'm interacting with people, I'm highly looking to interact with people from

00:19:38.520 --> 00:19:43.560
 a personal person, because again, people respond better to people than they will respond to

00:19:43.560 --> 00:19:43.860
 a church.

00:19:43.860 --> 00:19:49.280
 If, if I comment now I can do a little of this and, uh, you know, um, but I've chosen to

00:19:49.280 --> 00:19:53.760
 just interact as a person because I feel like I have a greater chance of, of meeting them

00:19:53.760 --> 00:19:55.920
 where they are as Tom Pounder.

00:19:55.920 --> 00:20:00.140
 And they can look at my bio and they can, you know, discover all that stuff about who I

00:20:00.140 --> 00:20:00.300
 am.

00:20:00.300 --> 00:20:04.360
 They can look at my videos and know that I'm posting highly encouraging stuff.

00:20:04.540 --> 00:20:10.180
 But the reality is, um, I feel like I have a greater chance of impact if it's just Tom

00:20:10.180 --> 00:20:10.740
 Pounder.

00:20:10.740 --> 00:20:12.020
 What, at what level?

00:20:12.320 --> 00:20:16.120
 I mean, let's even, let's, I mean, obviously Tom, you trust yourself.

00:20:16.120 --> 00:20:16.520
 Yeah.

00:20:16.540 --> 00:20:20.740
 And so you're doing that outside on your, on your personal channels.

00:20:21.080 --> 00:20:26.360
 Uh, you know, I've, I've had conversations with, with other digital pastors that, that are

00:20:26.360 --> 00:20:29.800
 actually, I don't agree with this personally, but they're a little skeptical

00:20:29.800 --> 00:20:36.940
 towards allowing individuals to utilize their own channels as opposed to utilizing the organizational.

00:20:36.940 --> 00:20:38.240
 They don't, they don't trust people.

00:20:38.440 --> 00:20:43.020
 They're afraid of, um, you know, inappropriate circumstances or, or things happening.

00:20:43.500 --> 00:20:50.880
 Um, how do you, like, how would you get past that through, from a new life perspective from

00:20:50.880 --> 00:20:51.620
 your church?

00:20:51.800 --> 00:20:53.380
 How do you trust the people?

00:20:53.500 --> 00:20:55.280
 How do you train the people, equip them?

00:20:55.600 --> 00:20:56.560
 What is that relationship?

00:20:56.560 --> 00:21:00.580
 Cause we want to get this beyond just digital pastor utilizing his own channels and starting

00:21:00.580 --> 00:21:01.780
 to empower others.

00:21:01.780 --> 00:21:08.280
 Maybe what are some of the, the, the steps, um, the check points that, that you put in

00:21:08.280 --> 00:21:11.120
 just to make sure or could make sure that things are legit.

00:21:11.120 --> 00:21:11.600
 Yeah.

00:21:11.700 --> 00:21:17.200
 So when, when I, when we talk about releasing digital missionaries and the first thing that

00:21:17.200 --> 00:21:23.800
 really they do is they, they go through an opportunity to go through a four week training

00:21:23.800 --> 00:21:24.420
 with me.

00:21:24.520 --> 00:21:28.620
 And I kind of go through the basics of what is a digital missionary and what are we looking

00:21:28.620 --> 00:21:29.000
 for?

00:21:29.380 --> 00:21:33.220
 And then I walk them through like, well, how can you be a digital missionary?

00:21:33.460 --> 00:21:39.120
 Because I think a lot of people, um, think that a digital missionary has to be a 20, 30

00:21:39.120 --> 00:21:41.500
 something year old person or 40 something old person.

00:21:41.620 --> 00:21:47.100
 The very first class that I did of digital missionaries, they were all over 40, you know, but they were

00:21:47.100 --> 00:21:52.720
 looking to figure out how they can use their platform, uh, to encourage people with Jesus.

00:21:52.720 --> 00:21:57.420
 And again, part of the cool thing about being, going through this class that I had with them

00:21:57.420 --> 00:22:00.880
 is I taught them all the basics of Facebook, Twitter, YouTube.

00:22:01.500 --> 00:22:05.500
 Um, at that time I didn't talk about Tik TOK, but the next one I'm going to do, we're going

00:22:05.500 --> 00:22:07.080
 to talk about Tik TOK, you know?

00:22:07.200 --> 00:22:10.920
 Um, and so we, I go through a process with them.

00:22:10.920 --> 00:22:16.000
 Um, and then, you know, kind of weed, weed out some of the people that may not be quite

00:22:16.000 --> 00:22:16.940
 ready to do this.

00:22:17.020 --> 00:22:22.260
 But the other thing I do is, um, I do a lot of online Bible studies, uh, and the people

00:22:22.260 --> 00:22:28.060
 that really comment and are really engaged and active on those online Bible studies, I

00:22:28.060 --> 00:22:34.040
 actually ask them personally to consider, uh, taking the steps of path forward and being

00:22:34.040 --> 00:22:38.160
 a digital missionary, because I'm seeing their spiritual development, their growth a little

00:22:38.160 --> 00:22:38.480
 bit.

00:22:38.600 --> 00:22:43.080
 And so I'll ask them to run with me and then I'll, I'll stick them actually in a group.

00:22:43.160 --> 00:22:48.260
 And this is a, through WhatsApp, I'll stick them in a WhatsApp group and just try to test

00:22:48.260 --> 00:22:51.860
 it out a little bit without ever officially being a digital missionary.

00:22:52.060 --> 00:22:56.200
 I, I tested out with them and then we go through the training as they make it through

00:22:56.200 --> 00:22:56.400
 there.

00:22:56.480 --> 00:22:58.540
 So it's a little bit of a few step process.

00:22:58.800 --> 00:23:01.740
 It's not refined by any way, stretching the imagination.

00:23:01.740 --> 00:23:05.420
 I know there's probably other churches that are doing it better than I am, but that's the

00:23:05.420 --> 00:23:06.420
 process I'd go through.

00:23:06.620 --> 00:23:10.880
 And I've, you know, I've seen you do, doing this recently, those online Bible studies through,

00:23:10.880 --> 00:23:12.980
 uh, Twitter spaces.

00:23:13.320 --> 00:23:14.220
 How's, how's that going?

00:23:14.560 --> 00:23:15.080
 Uh, okay.

00:23:15.080 --> 00:23:16.320
 So the first one was great.

00:23:16.360 --> 00:23:17.380
 It was very good.

00:23:17.420 --> 00:23:19.200
 The second one, it was not good.

00:23:19.200 --> 00:23:25.300
 And so we had, you know, and so, but that's one of the things that I've really enjoyed about

00:23:25.300 --> 00:23:27.760
 this is I'm really experimenting to see what works.

00:23:27.760 --> 00:23:32.260
 And, uh, it, again, I know this is being recorded and people are going to hear about

00:23:32.260 --> 00:23:35.440
 it, but, uh, I post because it did not go well yesterday.

00:23:35.760 --> 00:23:40.420
 I actually posted a thing on my digital bootcamp Facebook group to say, when's the best time

00:23:40.420 --> 00:23:41.580
 to do an online Bible study?

00:23:41.580 --> 00:23:44.940
 Because I'm trying to get an idea of when is the best time.

00:23:44.940 --> 00:23:50.240
 See, I took from now you're going to get into the weeds a little bit, but I selected 6 PM

00:23:50.240 --> 00:23:55.540
 on a Thursday because I, I saw some people doing Twitter spaces at 5 and 6 PM.

00:23:55.540 --> 00:23:57.600
 And I'm like, okay, that's probably an ideal time.

00:23:57.680 --> 00:24:00.420
 They're getting a good audience, but I'm going to run with it.

00:24:00.540 --> 00:24:04.020
 But what I discovered after yesterday, I said, you know what?

00:24:04.080 --> 00:24:08.600
 Six o'clock is not a good time because the people I'm trying to reach are making dinners

00:24:08.600 --> 00:24:11.000
 for their families right now, or they're doing family time.

00:24:11.160 --> 00:24:12.060
 I need to go.

00:24:12.200 --> 00:24:13.160
 I need to go later.

00:24:13.520 --> 00:24:19.300
 I need to do these later and to try to attract an audience that way, because that's my target

00:24:19.300 --> 00:24:19.720
 audience.

00:24:19.720 --> 00:24:24.400
 They're going to be on later when their kids are asleep and they've got a little bit of

00:24:24.400 --> 00:24:24.880
 free time.

00:24:25.340 --> 00:24:25.460
 Yeah.

00:24:25.560 --> 00:24:28.680
 All the studies that I've done, I tend to be like eight or nine at night.

00:24:29.100 --> 00:24:31.860
 Um, and so I, I just lean more that way.

00:24:32.040 --> 00:24:33.160
 Thanks for telling me, man.

00:24:33.320 --> 00:24:34.260
 I mean, yeah, yeah, yeah.

00:24:34.260 --> 00:24:34.420
 Sorry.

00:24:34.520 --> 00:24:35.260
 My, my, my fault.

00:24:35.340 --> 00:24:40.840
 I didn't know the quicker you fail, the quicker you are to that time when you do actually succeed.

00:24:40.920 --> 00:24:41.760
 So there you go.

00:24:41.760 --> 00:24:43.960
 I was just helping you help, helping you succeed quicker.

00:24:44.180 --> 00:24:45.460
 But, but here's the deal.

00:24:45.580 --> 00:24:46.700
 Here's the deal, Jeff.

00:24:46.800 --> 00:24:49.360
 I mean, as a digital missionary, you're going to fail a lot.

00:24:49.360 --> 00:24:53.320
 Um, as new technology comes out and as things develop, you're going to try things, you're

00:24:53.320 --> 00:24:55.220
 going to fail, but that's the beauty of it.

00:24:55.340 --> 00:25:00.000
 I mean, I failed yesterday and I'm like, okay, this just didn't work.

00:25:00.280 --> 00:25:03.640
 I'm going to, I'm going to make the adjustments and for next week, we'll, we'll do something

00:25:03.640 --> 00:25:04.000
 different.

00:25:04.400 --> 00:25:04.560
 Yeah.

00:25:04.620 --> 00:25:06.000
 And that's, that's beautiful.

00:25:06.000 --> 00:25:10.420
 And within your churches, that may be hard to get to that place.

00:25:10.420 --> 00:25:13.200
 So I, and I'll just speak from my own ministry life.

00:25:13.200 --> 00:25:19.140
 A lot of times for me, failure was, you know, abandon ship and let's never go there again.

00:25:19.720 --> 00:25:27.860
 Um, very rarely did I get the failure to iterate failure to learn lessons and re-implement.

00:25:28.360 --> 00:25:32.540
 Uh, and it's actually, that's something that we've done in several podcasts with Jay Cranda

00:25:32.540 --> 00:25:39.420
 talking about because Jay's culture out at Saddleback has been completely different where, you

00:25:39.420 --> 00:25:44.960
 know, I, I think they're currently on their fifth implementation of a micro church strategy.

00:25:45.660 --> 00:25:48.160
 Um, and, and it's not even that all of them have failed.

00:25:48.320 --> 00:25:49.880
 The first couple were very successful.

00:25:49.880 --> 00:25:51.760
 They just weren't scalable.

00:25:52.180 --> 00:25:56.200
 And so they just, when they get to a point, they realize, Hey, this isn't working.

00:25:56.360 --> 00:25:57.280
 Let's try it again.

00:25:57.460 --> 00:25:59.220
 Hey, this worked, but it has this weakness.

00:25:59.220 --> 00:26:00.020
 Let's try it again.

00:26:00.320 --> 00:26:00.540
 Okay.

00:26:00.540 --> 00:26:01.700
 This was a complete failure.

00:26:01.840 --> 00:26:02.620
 Let's try it again.

00:26:02.620 --> 00:26:08.740
 And, and it's understanding, listen, in the year 2021, anybody who says they have a playbook,

00:26:08.740 --> 00:26:12.400
 uh, for church ministry, I don't know what they're talking about.

00:26:12.520 --> 00:26:15.060
 Uh, COVID trashed everything.

00:26:15.280 --> 00:26:18.020
 Nobody knows what they're, what they're doing.

00:26:18.120 --> 00:26:24.280
 I've, I've done, I've done meetups with, with digital pastors, um, with dozen plus digital

00:26:24.280 --> 00:26:28.380
 pastors and half of them are openly saying, Hey, I don't, I don't actually know what I'm

00:26:28.380 --> 00:26:28.780
 doing here.

00:26:28.780 --> 00:26:33.340
 Like it's, it's, it's, it's completely random and everybody's got their strengths and weaknesses.

00:26:33.340 --> 00:26:37.940
 And what's fascinating is what one church is really good at and other churches horrible

00:26:37.940 --> 00:26:42.440
 at, which is one of the reasons why we do this podcast to be able to highlight successes,

00:26:42.440 --> 00:26:48.300
 to be able to highlight, um, new learnings in this area to help churches understand how

00:26:48.300 --> 00:26:49.400
 to take some next steps.

00:26:49.400 --> 00:26:53.840
 And this idea of digital missionary, uh, and empowering and releasing people.

00:26:54.040 --> 00:26:55.660
 This is just golden.

00:26:56.960 --> 00:26:59.980
 Tell us, I want to drill in a little more into the weeds here, Tom.

00:27:00.300 --> 00:27:05.280
 Um, you, you were so, and I didn't, I didn't realize this and, and we talked about Tyler,

00:27:05.680 --> 00:27:09.960
 Tyler, we're going to have on, uh, at some point here in a couple months, he's ramping

00:27:09.960 --> 00:27:16.020
 up his trainings right now towards digital missionary and excited to kind of see what he's doing

00:27:16.020 --> 00:27:16.520
 and thinking.

00:27:16.700 --> 00:27:20.260
 I didn't realize you were actually doing like a four week course on that.

00:27:20.320 --> 00:27:22.820
 It sounds like, you know, a couple of times here.

00:27:23.520 --> 00:27:27.940
 Talk to me, like, do you know, I'm, this is in the weeds and I apologize for putting you

00:27:27.940 --> 00:27:28.360
 on the spot.

00:27:28.600 --> 00:27:30.600
 What's like the syllabus of the four weeks?

00:27:30.680 --> 00:27:32.960
 What are you covering over those four weeks?

00:27:32.960 --> 00:27:36.760
 What is that development process for training somebody to be a digital missionary?

00:27:36.900 --> 00:27:38.240
 What does it actually do?

00:27:38.820 --> 00:27:44.580
 Well, so like the first week is something where we just talk about the value of missionary

00:27:44.580 --> 00:27:48.500
 work, why we should go, what's the point of us going and being there.

00:27:49.000 --> 00:27:50.860
 And then I kind of tease a little bit.

00:27:50.960 --> 00:27:55.940
 I try to keep these to like an hour long time because I know time is very valuable, but we,

00:27:55.940 --> 00:28:00.640
 we, we dig into scripture a little bit about Jesus calling us to, to go and reach other

00:28:00.640 --> 00:28:07.580
 people and how technology has changed and evolved over the years, um, and how now we have this

00:28:07.580 --> 00:28:11.660
 opportunity and I kind of glance over some social media stuff.

00:28:11.800 --> 00:28:16.640
 And then week two, I dig into social media and what is social media?

00:28:17.260 --> 00:28:21.780
 Um, what's, what's the pros and cons of all the major platforms.

00:28:22.020 --> 00:28:26.180
 Uh, of course I spend the most time on Twitter because it's the best pro right there.

00:28:26.180 --> 00:28:31.140
 I mean, just kidding, um, but I spend time on all the, the major ones.

00:28:31.200 --> 00:28:33.720
 I talk about Facebook, Instagram, Twitter.

00:28:33.860 --> 00:28:34.880
 I talk about YouTube.

00:28:34.880 --> 00:28:39.040
 And again, like I said, I'll incorporate Tik TOK in the next one that I do.

00:28:39.500 --> 00:28:46.780
 Um, and then week three, um, we get into, um, ministry opportunities.

00:28:46.940 --> 00:28:53.020
 And I talk about how are, what are the different ways that you can be a digital missionary.

00:28:53.740 --> 00:28:59.280
 And we work towards the different things that you can tell about stories and posting images,

00:28:59.460 --> 00:29:00.300
 posting live streams.

00:29:00.480 --> 00:29:04.760
 Again, as you know, Jeff, there's like some real basic stuff that you can do that everyone

00:29:04.760 --> 00:29:06.500
 can do really easy starting today.

00:29:06.620 --> 00:29:13.700
 And then you dig down a little bit deeper in what ultimately we get to do is, um, uh, I

00:29:13.700 --> 00:29:16.680
 want them to be able to share their story, their testimony.

00:29:17.340 --> 00:29:22.160
 Um, and so I, the assignment on week three is what's your story.

00:29:22.360 --> 00:29:27.700
 Uh, and when you come back to class, I want you to the following week, tell us your three

00:29:27.700 --> 00:29:29.720
 to five minute story so that you can share it.

00:29:30.060 --> 00:29:35.600
 Uh, and then week four is when we, um, we actually share our stories.

00:29:36.040 --> 00:29:40.320
 Uh, the, the homework assignment then is to go and share it in some form online.

00:29:40.520 --> 00:29:45.240
 But then we also talk about tech gear that you can use, you know, how, you know, using

00:29:45.240 --> 00:29:48.760
 your smartphone is maybe the only tool you will need.

00:29:48.840 --> 00:29:53.300
 And then we talk about some other tools and gadgets you can use, uh, that will help you

00:29:53.300 --> 00:29:57.560
 make videos better, uh, or do, uh, or share your content better.

00:29:57.660 --> 00:30:00.620
 So that's kind of the general thing without looking at it right now.

00:30:00.840 --> 00:30:03.280
 That's kind of the general, how I, how I work it.

00:30:03.660 --> 00:30:03.880
 I know.

00:30:03.940 --> 00:30:04.860
 I, I love it.

00:30:04.860 --> 00:30:05.900
 And that's, that's a great.

00:30:06.040 --> 00:30:13.340
 Um, even just base model to kind of work towards, um, you know, as I mean, I think I was 40

00:30:13.340 --> 00:30:20.320
 when, and with a 15 year ministry staff, like a ministry career, professional Christian church

00:30:20.320 --> 00:30:26.580
 staff, I think I was 40 before somebody literally taught me how to share my faith.

00:30:26.580 --> 00:30:29.680
 Um, like the evangelism training, um, like the evangelism training that piece.

00:30:29.680 --> 00:30:34.600
 And, and, and I, at the time it was, um, you know, the three circles, four fields, three

00:30:34.600 --> 00:30:37.640
 thirds, like there's whole system centered around that.

00:30:37.780 --> 00:30:42.140
 And somebody sat down and actually started, I was, I'm not kidding 40.

00:30:42.140 --> 00:30:46.140
 And it was like, Oh my gosh, I, and, and, and, and am I sharing my faith?

00:30:46.200 --> 00:30:47.460
 Am I doing this confession hour here?

00:30:47.500 --> 00:30:49.200
 No, I wasn't before that point.

00:30:49.200 --> 00:30:56.480
 I was great at producing services, but even as a church staff, I was not great at, at having

00:30:56.480 --> 00:30:58.540
 those personal level conversations.

00:30:59.080 --> 00:31:05.160
 Um, and, and I would suspect a lot of our church members, a lot of the consumers, a lot of the

00:31:05.160 --> 00:31:10.400
 people in our, in our seats, um, or watching us online, uh, I would suspect that they're

00:31:10.400 --> 00:31:11.440
 probably the same way.

00:31:11.640 --> 00:31:12.460
 I mean, sure.

00:31:12.480 --> 00:31:16.940
 Maybe they're, they're comfortable having a conversation if somebody comes and talks to

00:31:16.940 --> 00:31:23.740
 them about Jesus, but something proactive, uh, something reaching out, even praying for

00:31:23.740 --> 00:31:28.660
 these people in advance and walking in with intentionality, uh, and allowing the Holy spirit

00:31:28.660 --> 00:31:29.340
 to use them.

00:31:29.520 --> 00:31:34.600
 I, I, I would suspect at least my circle of influence and my friends, they struggle with

00:31:34.600 --> 00:31:34.900
 that.

00:31:34.900 --> 00:31:39.180
 And so even Tom, what you're suggesting is a, is a beautiful thing.

00:31:39.240 --> 00:31:40.180
 Well, let me ask this.

00:31:40.180 --> 00:31:43.920
 Like if some, if a church out there is like, Hey, I want to do that.

00:31:43.920 --> 00:31:51.460
 I want to, I'm interested in this, uh, digital missionary piece, um, evangelism training, helping

00:31:51.460 --> 00:31:57.840
 people understand how to utilize their social media networks, their Oikos, um, for, for the

00:31:57.840 --> 00:31:58.440
 cause of Christ.

00:31:58.440 --> 00:32:01.020
 Like how would a church even get started in this?

00:32:01.100 --> 00:32:03.420
 How do you, how do you get from square one to where you are?

00:32:03.700 --> 00:32:05.240
 That's a good question, Jeff.

00:32:05.360 --> 00:32:07.440
 And I wish I could have the answer for you.

00:32:07.520 --> 00:32:08.000
 No, I'm just kidding.

00:32:08.440 --> 00:32:11.340
 Uh, I, I, I would contact someone like you, Jeff.

00:32:11.400 --> 00:32:15.780
 I mean, I, or someone, you know, someone that you know, that's doing it again, the great

00:32:15.780 --> 00:32:22.780
 thing that's come out of, um, COVID in is that there's more people thinking online now

00:32:22.780 --> 00:32:27.500
 and there's more people thinking online opportunities and people like you, Jeff, who've been in online

00:32:27.500 --> 00:32:31.540
 ministry well before COVID hit, um, have been thinking that way.

00:32:31.540 --> 00:32:38.600
 And I think, you know, if, if you really see the value in online and I can't see how you've

00:32:38.600 --> 00:32:44.100
 been through COVID and not seen the value of online, then you have to just continue to scratch

00:32:44.100 --> 00:32:49.900
 where it is itching and realize that while people may be zoomed out, they're still watching

00:32:49.900 --> 00:32:50.560
 your services.

00:32:50.560 --> 00:32:55.260
 They're still engaging with people online and there's still plenty of opportunities.

00:32:55.720 --> 00:33:00.620
 Uh, and so I, I think it's like reaching out to the people who are really doing it.

00:33:00.620 --> 00:33:06.900
 And, you know, again, Jeff, your, your list of people who know is far greater than the mine,

00:33:06.900 --> 00:33:10.460
 but I think just reaching out to some of these people who've been doing it for a long time

00:33:10.460 --> 00:33:11.580
 and just picking their brains.

00:33:11.580 --> 00:33:15.920
 And that's, that's one of the things, again, when I started doing online ministry, the very

00:33:15.920 --> 00:33:20.520
 first person I reached out to was Jay Cranda and he didn't know me from anybody.

00:33:20.720 --> 00:33:25.820
 And he was the nicest person to me and shared just the most amazing stuff with me and gave

00:33:25.820 --> 00:33:28.540
 me time and answered all my questions.

00:33:28.660 --> 00:33:33.840
 And then as I got to know you, you know, well before COVID, you were super nice to me as well.

00:33:33.840 --> 00:33:39.840
 And just sharing stuff, all these online guys are some of the coolest people that I've ever

00:33:39.840 --> 00:33:40.720
 met in ministry.

00:33:40.840 --> 00:33:41.480
 And I'm not kidding.

00:33:41.700 --> 00:33:43.600
 I mean, they're, they're not arrogant.

00:33:44.100 --> 00:33:47.920
 They are humble people who are simply trying to do the Lord's work.

00:33:48.040 --> 00:33:52.320
 And so, um, I don't know if you have a list, Jeff, of all the great people doing it, but

00:33:52.320 --> 00:33:58.060
 I would say start talking to them and to getting ideas because there's lots of, lots of opportunities

00:33:58.060 --> 00:33:58.420
 out there.

00:33:58.880 --> 00:33:59.000
 Yeah.

00:33:59.000 --> 00:34:04.680
 I think one of the reasons why the community is so tight is because pre COVID, you know,

00:34:04.680 --> 00:34:07.220
 for a decade, Jay Cranda was told he was crazy.

00:34:07.440 --> 00:34:08.600
 You were told you were crazy.

00:34:09.260 --> 00:34:12.800
 I mean, I've, I've, I've been doing this for 20 years and I've been told I've been, you

00:34:12.800 --> 00:34:14.860
 know, nuts and I've been chewed up and down.

00:34:14.860 --> 00:34:21.440
 Um, yeah, we can, this podcast, I've told that story many times, uh, but it's, it's understanding

00:34:21.440 --> 00:34:28.160
 as a result of that, you know, even in this COVID season, uh, the, the, the continuity,

00:34:28.340 --> 00:34:33.620
 the, the, the, the friend, the friendliness, the support, uh, within the digital, I, I talk

00:34:33.620 --> 00:34:39.380
 with on, uh, with, uh, like student pastors, children's pastors, music pastors.

00:34:39.680 --> 00:34:43.720
 I don't, I don't see a creative directors, communication people.

00:34:43.880 --> 00:34:51.400
 Like I don't see the, the community aspect nearly as tight in those areas as I do among,

00:34:51.400 --> 00:34:57.100
 uh, digital pastors and online people and churches that, that are doing online ministry.

00:34:57.100 --> 00:34:58.700
 So yeah, definitely resource.

00:34:58.760 --> 00:35:00.240
 And we'll throw some links in the show notes.

00:35:00.280 --> 00:35:01.020
 You can check that out.

00:35:01.400 --> 00:35:06.060
 I mean, I would also, I would even start to kick the tires, explore some of these like

00:35:06.060 --> 00:35:10.280
 disciple making systems that are, that are already out there, uh, that are already existing.

00:35:10.280 --> 00:35:11.340
 Don't reinvent the wheel.

00:35:11.620 --> 00:35:17.060
 Uh, Timothy initiative disciples made, uh, four fields, some of the stuff out of, out of no

00:35:17.060 --> 00:35:23.380
 place left, um, discipleship tools, uh, is, is another one, uh, zoom a training.

00:35:24.040 --> 00:35:30.560
 Um, like there's, there's a lot of stuff that already exists and it's not that hard.

00:35:30.900 --> 00:35:35.220
 Hey, ask your church this, can I get 10 people and do an experiment?

00:35:35.580 --> 00:35:40.900
 I want to go through this 10 week discipleship system and see if we can't, at the end of this,

00:35:40.980 --> 00:35:44.440
 get people excited about talking about Jesus on social media.

00:35:44.840 --> 00:35:48.720
 And, and if you get success with the 10 people, that's awesome.

00:35:48.840 --> 00:35:52.480
 If you don't get success, maybe try another material.

00:35:52.480 --> 00:35:57.560
 I mean, another system, another process, make adjustments, try to figure out where the breakdown

00:35:57.560 --> 00:36:00.440
 was, ask where the breakdown was and try again.

00:36:00.440 --> 00:36:05.540
 I mean, it doesn't stuff like this doesn't cost anything and it doesn't hurt anything to try

00:36:05.540 --> 00:36:06.140
 to experiment.

00:36:06.140 --> 00:36:11.720
 Uh, and the payoff can be, um, incredible can be like church changing.

00:36:12.360 --> 00:36:12.880
 Well, I would agree.

00:36:12.960 --> 00:36:14.680
 There's so many resources out there.

00:36:14.880 --> 00:36:21.300
 And I think in a large part too, um, when I told my church that I was going to do a digital

00:36:21.300 --> 00:36:24.080
 missionary group, they were like a static.

00:36:24.280 --> 00:36:28.540
 They never even thought of that before, but if you have someone thinking that way, um,

00:36:28.820 --> 00:36:31.700
 then they're going to, they're going to let you run with it.

00:36:31.720 --> 00:36:34.720
 And, um, like you said, there's so many different tools out there.

00:36:34.720 --> 00:36:38.900
 You're not recreating the rule, the, the, you're not recreating the wheel.

00:36:39.220 --> 00:36:43.000
 You're simply just tailoring it to the digital and online world.

00:36:43.880 --> 00:36:44.240
 Love it.

00:36:44.320 --> 00:36:44.660
 Love it.

00:36:44.720 --> 00:36:45.060
 Love it.

00:36:45.420 --> 00:36:48.020
 Hey, this has been Matt, Tom, this has been a great time.

00:36:48.180 --> 00:36:49.740
 Uh, it's always great hanging out with you.

00:36:49.940 --> 00:36:52.460
 Uh, as, as we're landing the plane, man, any closing thoughts here?

00:36:52.680 --> 00:36:57.220
 No, I, I think there's lots of, there's lots of opportunities out there and the more digital

00:36:57.220 --> 00:37:03.320
 missionaries we can get out there is sharing hope and love of Jesus, not creating arguments

00:37:03.320 --> 00:37:06.720
 or division, but just sharing the truth of Jesus out there.

00:37:06.780 --> 00:37:09.740
 The better our social media interactions are going to be.

00:37:10.220 --> 00:37:13.440
 And Lord knows we need to reclaim social media for the kingdom.

00:37:13.580 --> 00:37:15.460
 Maybe a little bit here or there as, as well.

00:37:15.460 --> 00:37:18.540
 So, Hey, uh, Tom, thanks for jumping on the podcast.

00:37:18.720 --> 00:37:23.580
 If, if we'll include, um, links in the show notes for all of Tom stuff, but Tom, great

00:37:23.580 --> 00:37:24.780
 for, thanks for jumping on.

00:37:24.840 --> 00:37:25.540
 Glad to have you here.

00:37:25.820 --> 00:37:29.740
 And, uh, for everybody else listening, thanks for joining in with, uh, the church digital

00:37:29.740 --> 00:37:30.120
 podcast.

00:37:30.240 --> 00:37:31.060
 Thanks for jumping on the show.

00:37:31.120 --> 00:37:32.740
 We'll see you next time here at the pod.

00:37:33.000 --> 00:37:33.460
 Y'all have a good day.

