WEBVTT

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 Welcome to the Church Digital Podcast, powered by Stadia Church Planting.

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 Through this podcast, learn about how God is using technology and innovation

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 in digital and digital environments around the world.

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 Our goal? To help churches like yours learn to be the church digitally.

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 Our heart? That churches like yours will discover a newfound focus on disciple-making

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 that will revolutionize your church.

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 And now, your host, here's Jeff Reed.

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 So yeah, any time I can get Lee Coat to jump in a podcast conversation with me

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 or to sit down and just talk about things, it ends up being a good day.

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 Lee, well, he's kind of a straight shooter. He says what's on his mind.

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 Filter may not always be there. It's not always in check.

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 And honestly, it just makes for a really rich, really deep conversation.

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 Some of you, if you remember back to the Clubhouse days of the beta show

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 when we were hanging out on that platform called Clubhouse,

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 Lee and I had a conversation about the Peloton version of small groups

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 and why the entire small groups model was wrong and blah, blah, blah.

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 We talk about it here in the conversation.

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 But in the midst of some of that really birthed this idea of,

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 hey, maybe we need to do something different

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 or something complementary to what we are already doing.

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 To just keep doing the same thing over and over again

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 and it's not working, well, that's insanity, right?

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 And so the thing that I love about Lee is not only does he talk the talk,

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 but he puts the walk in there as well.

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 And so Lee, through the Crossing Church in Vegas,

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 they put some meat behind Lee's talk.

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 And through the experimental culture that's there,

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 they created an experiment called Sessions,

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 which is really the heart of this conversation.

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 Now, we do talk about Sessions and this idea of the complementary content

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 that goes alongside the discipleship strategy and what that looks like.

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 And to be honest, and I realized this literally in the conversation,

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 Lee hadn't even finished version one of the experiment.

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 And so even jumping on a podcast when I was trying to schedule it,

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 maybe we should have waited a couple of weeks

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 to finish Experiment 1 and to get official.

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 But even, you know, Lee being Lee already had a lot of the stuff,

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 figured out what the next versions needed to look like.

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 So there's, in this, we do talk about Sessions,

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 but it's not just about Sessions

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 and it's not just about the complementary content.

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 The larger theme and what I love about the crossings in Vegas

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 is this idea of an experimental culture within a church

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 where we're going to try something different.

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 We're going to learn from it.

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 We're going to iterate.

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 We're going to try again.

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 And it's one of the wins that I think makes Lee so adaptable

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 and the crossing so healthy in this COVID season

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 because people are willing to experiment.

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 The church as a culture is willing to experiment

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 and learn lessons through it.

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 And so that's really the thread that I wanted to pull in this conversation.

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 We're bringing in Lee Coat,

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 executive pastor with the Crossings Church.

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 He's also with the Growmentum Consulting Group,

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 as well as myself, Jeff with the Church Digital,

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 in a conversation that I'm simply calling

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 Complementary Content and Experimenting Culture.

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 Okay, everybody, here you go.

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 Hey, so just even as we're opening up a little bit,

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 tell us about your role and what you do at Crossings

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 or the Crossing at Vegas.

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 Yeah, Jeff, thanks for having me.

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 I've served for the last 15 years at the Crossing.

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 It's a 20-year-old church,

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 so we love to still think of ourselves as a church plant,

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 but in reality, we're not.

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 We just passed that 20-year threshold

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 during our favorite season of all time, COVID.

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 And I've been there for 15 years.

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 And my role really is,

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 the best way I can describe it,

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 is really to lead out our ministries,

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 which involves a lot of strategic conversations,

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 trying to kind of work alongside our lead guy

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 to bring vision to that,

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 while at the same time over the last couple of years,

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 working with an organization called Grow Minim,

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 where we're kind of doing the same thing

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 that I'm doing with my team,

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 but on an expanded basis.

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 And so we're working with churches all across the country

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 to have those kinds of strategic conversations.

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 And even the conversations that you and I

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 are going to dive into a little bit today.

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 And so I love being able to do both

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 the work that I do here in Las Vegas,

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 but also the work that I get to do

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 all over the place with other church leaders.

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 We use the term in the Grow Minim organization I'm with,

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 we want to balance the working in it

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 with the working on it.

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 And so a lot of what I get to do with other churches

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 is become sort of that work on it guy

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 when I'm in the room or I'm on a phone call

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 and just remind them to get out of the in it a little bit.

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 And so I get to do the same thing though,

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 day to day with my team.

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 And so I'm hoping we're having a little bit

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 of a work on it conversation as well, you know.

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 No, I love it.

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 It's such a small difference, nuanced phrase, right?

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 To work in it and then to work on it.

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 But it's amazing so often,

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 and I don't want to die on this hill,

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 but in my ministry career,

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 there's just seasons where it's been in the middle of it

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 and everything's running, you know,

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 and the next church service is 167 hours away

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 and there's so much stress in it

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 that you almost don't have that ability

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 to step back and really look,

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 especially in this COVID season.

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 It's been really hard to step back

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 and see the big picture.

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 Yeah.

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 And one of the very simple

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 and obvious ways that we coach teams

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 and they love the reminder is

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 I think you have to be intentional around the on it.

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 And that even dials itself down to,

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 and I have to do the same.

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 It even dials itself down to whether it be a percentage

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 of a rhythm of gathering that you do as a team

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 that is set aside,

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 whether within one meeting

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 or within a series of meeting

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 that you literally,

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 and I've literally done it before

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 where you literally say

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 this is a work on it conversation

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 that we're going to have

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 because the reality is

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 we're always going to drift to in it.

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 Someone's always going to want to have a conversation

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 around who did this and who did that

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 and why didn't we do this

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 and this calendar

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 and this ball got dropped.

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 That's always going to be our default.

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 So the work on it opportunities

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 have to be intentional

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 in order for them to even happen.

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 And you referenced it, Jeff, so well.

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 We are in a season,

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 especially when we're in a season of disruption

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 where the working on it becomes even more vital

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 because we're not even clear what we're in.

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 So true.

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 And it was in one of those seasons.

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 It was a watershed moment for me.

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 And I'm actually,

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 I'm trying to remember the context.

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 I think we were in a coaching call together

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 with a group of churches we were working

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 and I was working with Stadia.

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 And you started talking about this idea

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 of small groups that the model,

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 you know, I don't think you used the word broken,

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 but it was more in line of

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 is this even working

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 not only for the COVID season,

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 but just in general.

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 And then we,

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 I remember we jumped on a clubhouse

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 and started talking about this idea

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 of Peloton with small groups.

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 And what happened to clubhouse?

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 What happened to clubhouse?

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 That came, oh my gosh.

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 Oh my gosh.

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 Well, now everybody's doing clubhouse.

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 You know, I just,

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 I just saw that Facebook's doing audio only

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 and Twitter's doing spaces.

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 And, and, and, and it's like, yeah,

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 I mean, and I love clubhouse for the season,

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 but it was so hard to get clubhouse

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 to get my audience to clubhouse.

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 And now everybody else picking it up.

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 I feel bad for clubhouse,

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 but I guess it's, I don't,

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 is it still, is it,

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 I guess it's still around.

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 I haven't, I haven't been on it

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 in a minute or two.

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 I would only go on

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 because you were there, Jeff.

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 So when you stopped, I stopped.

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 So there you go.

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 Oh, thank you so much.

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 Oh, so much love in the room.

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 I appreciate that.

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 But I mean, it just, if nothing,

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 clubhouse gave the opportunity

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 to talk crazy,

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 to start to talk outside of the box.

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 And, and, and I've loved

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 some of the conversations

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 we've had in coaching

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 and, and, and, and in that

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 talking about this idea of,

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 man, small groups were struggling

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 to really see that as,

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 as a viable piece of,

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 of, of discipleship moving forward.

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 And, and I know, you know,

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 through there, I know in this conversation,

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 maybe six months, a year ago,

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 you were, you were thinking

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 some crazy stuff

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 and wanting to experiment

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 with some things

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 talking about what is now

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 at the crossing called sessions.

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 Yeah, I was, I was ranting

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 a little bit.

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 I was ranting a little bit, Jeff.

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 Was that, was that

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 what you would call that?

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 Holy ranting.

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 Okay.

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 Holy ranting.

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 Okay.

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 So maybe talk,

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 talk a little bit about this.

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 What, what were some

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 of the pain points

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 that you were feeling

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 centered around small groups?

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 I think, you know,

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 I want to dive into

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 that conversation,

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 I think to just give

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 a little context

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 and you and I were tracking

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 because we were in

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 a lot of conversations,

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 especially during that season.

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 I think that,

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 I think the context

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 of what became sessions

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 is really about

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 reframing the question

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 more than trying

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 to figure out the answers.

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 And I think what,

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 what really was troubling

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 to me was,

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 you know,

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 the, the Peloton experience,

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 which you and I both

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 participated in to some degree,

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 you know,

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 and just kind of looking

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 at that and going,

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 what, what code

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 have they cracked

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 that makes me wake up

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 at four 30 in the morning

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 to get on a ride

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 with thousands of people

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 all over the world

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 and do it happily

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 and then receive the benefits

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 physically in my health

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 if I do it consistently.

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 And, and as we began

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 to bounce things around,

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 I began to ask the question

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 that probably we don't

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 really want to ask

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 around reframing

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 the question of

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 what is the objective

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 of what we have created

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 the concept of community groups,

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 life groups,

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 small groups,

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 home groups,

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 whatever we call it,

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 what is the primary objective?

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 And if I was trying

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 to accomplish

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 this primary objective

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 in the season we're in,

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 would this be the methodology

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 in which I would do it?

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 That's really outside

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 of the ranting that I did,

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 really the, the,

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 the onus of the conversation

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 because Peloton

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 can, in a sense,

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 I'll use the word guarantee.

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 In other words,

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 if you and I are faithful

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 to their platform

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 and we ride diligently,

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 even if our,

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 even if our diet

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 is not that improved,

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 we will,

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 we will be healthier.

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 It is beneficial to us.

00:10:14.900 --> 00:10:15.760
 We will gain some benefit.

00:10:16.320 --> 00:10:17.460
 I was frustrated

00:10:17.460 --> 00:10:20.060
 with some of the continual framing

00:10:20.060 --> 00:10:20.740
 of small groups,

00:10:20.820 --> 00:10:21.160
 small groups,

00:10:21.280 --> 00:10:21.600
 small groups,

00:10:21.680 --> 00:10:23.080
 small groups with our context,

00:10:23.620 --> 00:10:25.840
 not as a, not as I love small.

00:10:25.920 --> 00:10:27.080
 I love the idea of small groups.

00:10:27.180 --> 00:10:28.000
 I love the idea of people

00:10:28.000 --> 00:10:28.880
 being in community,

00:10:29.080 --> 00:10:29.900
 connecting deeply.

00:10:30.680 --> 00:10:31.540
 This, that's not

00:10:31.540 --> 00:10:32.260
 what it was about.

00:10:32.320 --> 00:10:32.820
 It was about,

00:10:32.960 --> 00:10:34.120
 was that really happening

00:10:34.120 --> 00:10:36.080
 or were we just continually

00:10:36.080 --> 00:10:37.420
 pushing something out

00:10:37.420 --> 00:10:39.220
 that failed to reach

00:10:39.220 --> 00:10:39.780
 the objective,

00:10:39.780 --> 00:10:41.220
 but yet we had no ability

00:10:41.220 --> 00:10:42.480
 to ask a new question

00:10:42.480 --> 00:10:43.760
 around what could be.

00:10:44.360 --> 00:10:45.340
 And so that,

00:10:45.480 --> 00:10:46.360
 that was the,

00:10:46.360 --> 00:10:47.340
 the sort of like,

00:10:47.380 --> 00:10:49.020
 okay, what do we do now?

00:10:49.500 --> 00:10:51.080
 As I talk about sessions,

00:10:51.320 --> 00:10:52.060
 a couple of things

00:10:52.060 --> 00:10:52.540
 I want to say

00:10:52.540 --> 00:10:53.140
 right off the bat,

00:10:53.180 --> 00:10:53.780
 and then we can dive

00:10:53.780 --> 00:10:54.460
 into the concept.

00:10:54.900 --> 00:10:55.320
 Number one,

00:10:55.420 --> 00:10:58.060
 we are in the first season of it

00:10:58.060 --> 00:10:59.460
 and we are learning

00:10:59.460 --> 00:11:00.660
 in the midst of it.

00:11:00.700 --> 00:11:02.500
 The things that we theorized

00:11:02.500 --> 00:11:04.520
 have not all been true.

00:11:05.380 --> 00:11:06.460
 The, the, the,

00:11:06.460 --> 00:11:07.440
 the things that we are

00:11:07.440 --> 00:11:08.000
 experiencing,

00:11:08.220 --> 00:11:09.700
 experimenting with,

00:11:09.700 --> 00:11:11.780
 we have had many learnings

00:11:11.780 --> 00:11:13.220
 and we can talk about those,

00:11:13.340 --> 00:11:13.500
 Jeff.

00:11:14.160 --> 00:11:15.280
 But I think

00:11:15.280 --> 00:11:17.620
 what we did well with it,

00:11:17.700 --> 00:11:18.960
 and I probably should explain it

00:11:18.960 --> 00:11:19.600
 and then tell people

00:11:19.600 --> 00:11:19.900
 what we did.

00:11:20.000 --> 00:11:21.260
 What we did well with it

00:11:21.260 --> 00:11:22.400
 is we did not blow

00:11:22.400 --> 00:11:23.460
 anything up

00:11:23.460 --> 00:11:24.900
 in order to do it.

00:11:25.420 --> 00:11:26.380
 Let me say that again

00:11:26.380 --> 00:11:26.920
 for your listeners.

00:11:27.140 --> 00:11:28.020
 We did not blow

00:11:28.020 --> 00:11:28.980
 anything up

00:11:28.980 --> 00:11:30.000
 to innovate.

00:11:30.440 --> 00:11:31.500
 And I realized that sometimes

00:11:31.500 --> 00:11:32.540
 you just have to innovate.

00:11:32.740 --> 00:11:33.840
 What we decided to do

00:11:33.840 --> 00:11:34.440
 is sort of that

00:11:34.440 --> 00:11:35.200
 three box

00:11:35.200 --> 00:11:36.540
 theory

00:11:36.540 --> 00:11:37.540
 that,

00:11:37.540 --> 00:11:38.560
 there was a book

00:11:38.560 --> 00:11:39.620
 written a few years ago

00:11:39.620 --> 00:11:39.840
 called

00:11:39.840 --> 00:11:40.840
 The Three Box Solution.

00:11:41.000 --> 00:11:41.380
 Basically,

00:11:41.940 --> 00:11:42.900
 the concept was

00:11:42.900 --> 00:11:44.920
 keep doing your primary thing

00:11:44.920 --> 00:11:47.080
 and innovate over here

00:11:47.080 --> 00:11:48.180
 and figure out

00:11:48.180 --> 00:11:48.880
 what, what's,

00:11:49.080 --> 00:11:49.860
 what's the win

00:11:49.860 --> 00:11:50.420
 in the innovation

00:11:50.420 --> 00:11:51.660
 and then integrate it

00:11:51.660 --> 00:11:52.900
 into your primary thing.

00:11:53.000 --> 00:11:53.240
 And so,

00:11:53.380 --> 00:11:54.300
 we've kind of taken

00:11:54.300 --> 00:11:55.020
 that approach

00:11:55.020 --> 00:11:56.640
 with sessions

00:11:56.640 --> 00:11:57.740
 and what it is.

00:11:58.540 --> 00:11:59.540
 And now you want me to say,

00:11:59.640 --> 00:12:00.340
 what is it?

00:12:01.080 --> 00:12:01.940
 Yeah, no, no, no.

00:12:02.020 --> 00:12:03.140
 I feel like we talked

00:12:03.140 --> 00:12:04.120
 about the three box thing.

00:12:04.200 --> 00:12:04.540
 Last time,

00:12:04.660 --> 00:12:05.840
 I actually did a podcast

00:12:05.840 --> 00:12:06.260
 with you.

00:12:06.360 --> 00:12:07.780
 We had to link back

00:12:07.780 --> 00:12:08.020
 to that.

00:12:08.140 --> 00:12:08.780
 I love that.

00:12:09.420 --> 00:12:10.060
 Yeah, okay.

00:12:10.140 --> 00:12:10.720
 So, fine.

00:12:10.900 --> 00:12:11.840
 Make me ask the question.

00:12:12.300 --> 00:12:13.400
 What is sessions?

00:12:13.700 --> 00:12:14.100
 Like, what,

00:12:14.100 --> 00:12:14.800
 what were you hoping

00:12:14.800 --> 00:12:15.680
 to accomplish here

00:12:15.680 --> 00:12:16.720
 with some of this experiment?

00:12:17.120 --> 00:12:18.260
 Yeah, so about six months ago,

00:12:18.260 --> 00:12:18.860
 we sat down

00:12:18.860 --> 00:12:19.520
 and made a commitment

00:12:19.520 --> 00:12:20.660
 as a team,

00:12:21.060 --> 00:12:21.860
 put a person,

00:12:21.940 --> 00:12:22.720
 a couple people

00:12:22.720 --> 00:12:25.440
 primarily in charge

00:12:25.440 --> 00:12:27.120
 of producing it.

00:12:27.260 --> 00:12:28.300
 And the concept is,

00:12:28.340 --> 00:12:29.820
 is that we would develop

00:12:29.820 --> 00:12:31.920
 15-minute video podcast

00:12:31.920 --> 00:12:33.620
 that would be around

00:12:33.620 --> 00:12:34.980
 a variety of topics

00:12:34.980 --> 00:12:36.160
 with a variety of,

00:12:36.160 --> 00:12:39.380
 a variety of perspectives

00:12:39.380 --> 00:12:40.500
 that would be provided.

00:12:40.880 --> 00:12:42.140
 Our tagline that we created

00:12:42.140 --> 00:12:43.520
 was tap into growth

00:12:43.520 --> 00:12:44.520
 wherever you are.

00:12:45.180 --> 00:12:46.140
 And the concept was

00:12:46.140 --> 00:12:50.500
 to use a app-based platform

00:12:50.500 --> 00:12:52.680
 to produce 15-minute

00:12:52.680 --> 00:12:54.640
 video media podcasts

00:12:54.640 --> 00:12:56.420
 that would then be pushed out

00:12:56.420 --> 00:12:58.700
 to people at specific times.

00:12:59.100 --> 00:12:59.800
 So here's a couple

00:12:59.800 --> 00:13:00.500
 of the nuances

00:13:00.500 --> 00:13:03.760
 or the platform,

00:13:03.960 --> 00:13:04.720
 the foundations

00:13:04.720 --> 00:13:06.040
 that we were working off

00:13:06.040 --> 00:13:06.880
 of our theories.

00:13:07.220 --> 00:13:08.680
 Number one is we wanted it

00:13:08.680 --> 00:13:10.460
 to be initially app-based.

00:13:11.380 --> 00:13:12.960
 Number two is we wanted it

00:13:12.960 --> 00:13:14.980
 to have a community,

00:13:15.240 --> 00:13:16.840
 i.e. a chat feature

00:13:16.840 --> 00:13:18.440
 that would go along with it

00:13:18.440 --> 00:13:19.040
 so that people

00:13:19.040 --> 00:13:19.840
 that were watching

00:13:19.840 --> 00:13:20.920
 at the same time

00:13:20.920 --> 00:13:21.800
 would watch.

00:13:22.460 --> 00:13:22.800
 Thirdly,

00:13:22.860 --> 00:13:23.720
 and most importantly,

00:13:23.940 --> 00:13:25.820
 we wanted it to have

00:13:25.820 --> 00:13:27.180
 a scheduling aspect.

00:13:27.860 --> 00:13:28.620
 So we wanted it

00:13:28.620 --> 00:13:29.240
 to be something

00:13:29.240 --> 00:13:30.820
 that on our weekend gatherings,

00:13:30.920 --> 00:13:31.760
 our primary time,

00:13:31.880 --> 00:13:32.440
 whether in person

00:13:32.440 --> 00:13:32.880
 or online,

00:13:32.960 --> 00:13:33.940
 people were focused

00:13:33.940 --> 00:13:34.640
 on the crossing,

00:13:34.900 --> 00:13:36.820
 that we would have people

00:13:36.820 --> 00:13:38.520
 intentionally schedule

00:13:38.520 --> 00:13:39.740
 the time that they

00:13:39.740 --> 00:13:40.520
 would carve out

00:13:40.520 --> 00:13:41.460
 to do that.

00:13:42.020 --> 00:13:43.040
 And then they would show up

00:13:43.040 --> 00:13:43.880
 during that time,

00:13:44.060 --> 00:13:45.200
 there would be interaction

00:13:45.200 --> 00:13:46.000
 through the chat,

00:13:46.120 --> 00:13:47.060
 they would view the video

00:13:47.060 --> 00:13:48.040
 or listen to the video.

00:13:48.140 --> 00:13:49.060
 It wasn't necessary

00:13:49.060 --> 00:13:49.840
 that they view it

00:13:49.840 --> 00:13:51.680
 and that they would interact

00:13:51.680 --> 00:13:53.000
 and be able to

00:13:53.000 --> 00:13:54.140
 be a part of it.

00:13:54.320 --> 00:13:55.060
 So we launched it

00:13:55.060 --> 00:13:55.560
 in September.

00:13:55.920 --> 00:13:56.700
 Some of the topics

00:13:56.700 --> 00:13:57.720
 were I did a leadership

00:13:57.720 --> 00:13:59.500
 and faith lab

00:13:59.500 --> 00:14:00.300
 where I did interviews

00:14:00.300 --> 00:14:01.860
 with local faith,

00:14:02.200 --> 00:14:03.080
 local leaders

00:14:03.080 --> 00:14:04.980
 who had a faith path

00:14:04.980 --> 00:14:06.620
 and how that intersected.

00:14:07.000 --> 00:14:08.640
 We did one called

00:14:08.640 --> 00:14:09.440
 Popaganda,

00:14:09.660 --> 00:14:10.680
 which was pop culture

00:14:10.680 --> 00:14:13.000
 and kind of a podcast dialogue

00:14:13.000 --> 00:14:14.060
 around pop culture.

00:14:14.240 --> 00:14:14.740
 We did one

00:14:14.740 --> 00:14:15.640
 that was sort of,

00:14:15.760 --> 00:14:16.880
 sorry, Dave Ramsey,

00:14:16.940 --> 00:14:17.460
 it was kind of

00:14:17.460 --> 00:14:21.280
 a compressed money conversation.

00:14:21.840 --> 00:14:22.900
 We did one

00:14:22.900 --> 00:14:23.420
 around the book

00:14:23.420 --> 00:14:24.040
 of 1 John.

00:14:24.120 --> 00:14:24.600
 So we had one

00:14:24.600 --> 00:14:26.520
 of our teaching pastors

00:14:26.520 --> 00:14:27.500
 just do basically

00:14:28.140 --> 00:14:29.640
 a Bible study format

00:14:29.640 --> 00:14:30.620
 around that.

00:14:30.880 --> 00:14:31.780
 And we launched it

00:14:31.780 --> 00:14:32.380
 in September,

00:14:32.560 --> 00:14:33.180
 pushed it out

00:14:33.180 --> 00:14:34.560
 really hard to our church

00:14:34.560 --> 00:14:35.820
 and encouraged them

00:14:35.820 --> 00:14:36.160
 to say,

00:14:36.200 --> 00:14:37.060
 hey, we are going

00:14:37.060 --> 00:14:38.120
 to innovate together.

00:14:38.260 --> 00:14:39.440
 We actually use that term.

00:14:39.660 --> 00:14:40.680
 We let them know

00:14:40.680 --> 00:14:42.360
 that we are trying

00:14:42.360 --> 00:14:43.700
 to discover some new things

00:14:43.700 --> 00:14:44.780
 with what we're doing.

00:14:45.400 --> 00:14:45.800
 What we're,

00:14:45.900 --> 00:14:46.040
 I mean,

00:14:46.180 --> 00:14:48.500
 it never occurred to me

00:14:48.500 --> 00:14:49.500
 when you're experimenting,

00:14:49.760 --> 00:14:51.820
 like tell your audience,

00:14:51.940 --> 00:14:52.220
 your people,

00:14:52.280 --> 00:14:52.880
 hey, we're innovating,

00:14:52.940 --> 00:14:54.040
 we're trying something new here.

00:14:54.920 --> 00:14:56.360
 Did they give feedback?

00:14:56.700 --> 00:14:57.580
 Was it positive?

00:14:58.000 --> 00:14:58.560
 supportive?

00:14:58.900 --> 00:14:59.600
 Like what were

00:14:59.600 --> 00:15:00.340
 some of the responses?

00:15:00.980 --> 00:15:01.220
 You know,

00:15:01.260 --> 00:15:02.120
 and you're two months in,

00:15:02.180 --> 00:15:02.320
 right?

00:15:02.380 --> 00:15:02.720
 September,

00:15:02.820 --> 00:15:03.640
 so relatively new,

00:15:03.900 --> 00:15:04.920
 at least when we're recording this.

00:15:05.000 --> 00:15:05.820
 Yeah, we'll finish,

00:15:05.900 --> 00:15:07.060
 we'll finish next week

00:15:07.060 --> 00:15:08.440
 and we already,

00:15:08.680 --> 00:15:09.120
 we will,

00:15:09.280 --> 00:15:10.360
 we have already done

00:15:10.360 --> 00:15:11.580
 some things within it

00:15:11.580 --> 00:15:13.500
 that have tweaked it a little

00:15:13.500 --> 00:15:14.840
 and we will debrief

00:15:14.840 --> 00:15:15.800
 and make some decisions

00:15:15.800 --> 00:15:16.900
 around what the future

00:15:16.900 --> 00:15:17.780
 of sessions is

00:15:17.780 --> 00:15:19.100
 in the next few weeks.

00:15:19.680 --> 00:15:20.940
 I will comment on that

00:15:20.940 --> 00:15:21.460
 a little bit.

00:15:22.060 --> 00:15:22.740
 Of course,

00:15:22.800 --> 00:15:23.560
 we got feedback.

00:15:23.560 --> 00:15:24.220
 Of course,

00:15:24.300 --> 00:15:24.740
 we got,

00:15:24.820 --> 00:15:25.780
 you know,

00:15:25.900 --> 00:15:28.460
 helpful feedback

00:15:28.460 --> 00:15:29.120
 from,

00:15:29.280 --> 00:15:29.600
 from,

00:15:29.960 --> 00:15:31.500
 from our participants.

00:15:31.960 --> 00:15:32.520
 Couple things.

00:15:32.620 --> 00:15:33.100
 Number one,

00:15:33.240 --> 00:15:34.460
 we did make the decision.

00:15:34.620 --> 00:15:35.360
 We felt like someone,

00:15:35.520 --> 00:15:36.600
 someone may be listening to this

00:15:36.600 --> 00:15:36.840
 and going,

00:15:36.960 --> 00:15:37.100
 well,

00:15:37.320 --> 00:15:38.200
 isn't there things like

00:15:38.200 --> 00:15:39.080
 right now media

00:15:39.080 --> 00:15:39.920
 or,

00:15:40.300 --> 00:15:40.420
 you know,

00:15:40.420 --> 00:15:41.340
 can I just go on

00:15:41.340 --> 00:15:42.480
 and listen to podcasts

00:15:42.480 --> 00:15:43.560
 and just encourage my people?

00:15:43.720 --> 00:15:45.020
 And of course,

00:15:45.020 --> 00:15:45.840
 those things are there.

00:15:46.200 --> 00:15:46.520
 We,

00:15:46.680 --> 00:15:47.780
 we felt like

00:15:47.780 --> 00:15:48.560
 the incentive

00:15:48.560 --> 00:15:49.340
 for our people

00:15:49.340 --> 00:15:50.420
 was for the content

00:15:50.420 --> 00:15:52.580
 to be known

00:15:52.580 --> 00:15:53.700
 to be our,

00:15:53.700 --> 00:15:54.920
 you know,

00:15:55.120 --> 00:15:56.360
 our intellectual property

00:15:56.360 --> 00:15:57.480
 and to have faces

00:15:57.480 --> 00:15:58.340
 and conversations

00:15:58.340 --> 00:15:58.980
 with people

00:15:58.980 --> 00:16:00.260
 that they would relate to.

00:16:01.020 --> 00:16:01.920
 And so we,

00:16:02.000 --> 00:16:02.760
 we made that effort.

00:16:02.840 --> 00:16:03.420
 That was the,

00:16:03.600 --> 00:16:04.400
 that was the bulk

00:16:04.400 --> 00:16:05.640
 of the work for our team

00:16:05.640 --> 00:16:07.080
 was the time

00:16:07.080 --> 00:16:07.820
 that was spent

00:16:07.820 --> 00:16:09.480
 pre-recording those.

00:16:09.660 --> 00:16:10.920
 So we made some decisions

00:16:10.920 --> 00:16:12.320
 to actually pre-record

00:16:12.320 --> 00:16:13.640
 that content

00:16:13.640 --> 00:16:14.880
 and then play it

00:16:14.880 --> 00:16:15.580
 and roll it out

00:16:15.580 --> 00:16:16.820
 on a week-to-week basis,

00:16:16.820 --> 00:16:18.480
 which will be part

00:16:18.480 --> 00:16:19.840
 of our debrief

00:16:19.840 --> 00:16:20.420
 as to whether

00:16:20.420 --> 00:16:21.280
 we do some things

00:16:21.280 --> 00:16:22.940
 differently in the future

00:16:22.940 --> 00:16:23.880
 as far as that goes.

00:16:24.480 --> 00:16:24.980
 I would imagine

00:16:24.980 --> 00:16:25.880
 as much work

00:16:25.880 --> 00:16:27.660
 goes into the content though,

00:16:28.320 --> 00:16:29.880
 the community aspect,

00:16:30.160 --> 00:16:30.940
 the engagement

00:16:30.940 --> 00:16:32.120
 through the app,

00:16:32.200 --> 00:16:33.280
 the commenting

00:16:33.280 --> 00:16:34.160
 and things like that,

00:16:34.220 --> 00:16:34.540
 that's,

00:16:34.540 --> 00:16:35.520
 that's really where

00:16:35.520 --> 00:16:36.320
 you get the payoff.

00:16:36.600 --> 00:16:36.720
 That,

00:16:36.820 --> 00:16:37.640
 that's where you,

00:16:37.820 --> 00:16:39.120
 you are winning

00:16:39.120 --> 00:16:40.380
 the losing the battle.

00:16:40.520 --> 00:16:41.260
 What was the,

00:16:41.660 --> 00:16:41.860
 you know,

00:16:41.900 --> 00:16:42.440
 I would love to dive

00:16:42.440 --> 00:16:43.240
 into the content piece,

00:16:43.300 --> 00:16:44.320
 but what was the engagement?

00:16:44.440 --> 00:16:44.700
 What did that,

00:16:44.780 --> 00:16:45.260
 what does that look

00:16:45.260 --> 00:16:45.860
 like so far?

00:16:46.060 --> 00:16:46.800
 So we learned a couple

00:16:46.800 --> 00:16:48.000
 things that we learned

00:16:48.000 --> 00:16:49.400
 because obviously

00:16:49.400 --> 00:16:50.800
 this is a digital podcast

00:16:50.800 --> 00:16:51.700
 about the church.

00:16:51.820 --> 00:16:52.620
 We learned that

00:16:52.620 --> 00:16:54.700
 there are some amazing

00:16:54.700 --> 00:16:55.860
 things that you can do

00:16:55.860 --> 00:16:57.440
 with app platforms

00:16:57.440 --> 00:16:58.540
 and there are also

00:16:58.540 --> 00:16:59.140
 limitations.

00:16:59.600 --> 00:17:00.660
 So we learned

00:17:00.660 --> 00:17:01.480
 and are working

00:17:01.480 --> 00:17:02.300
 with our developers

00:17:02.300 --> 00:17:03.560
 just to try to eliminate

00:17:03.560 --> 00:17:04.240
 some of those

00:17:04.240 --> 00:17:06.360
 limitations there

00:17:06.360 --> 00:17:07.880
 because the,

00:17:07.880 --> 00:17:09.520
 the conversational

00:17:09.520 --> 00:17:10.380
 chat piece

00:17:10.380 --> 00:17:11.380
 was actually

00:17:11.380 --> 00:17:12.080
 one of the most

00:17:12.080 --> 00:17:12.540
 challenging

00:17:12.540 --> 00:17:13.340
 for people

00:17:13.340 --> 00:17:14.680
 intuitively

00:17:14.680 --> 00:17:15.580
 to be able

00:17:15.580 --> 00:17:16.600
 to interact

00:17:16.600 --> 00:17:17.480
 with the video

00:17:17.480 --> 00:17:18.700
 and have that

00:17:18.700 --> 00:17:19.300
 chat piece.

00:17:19.700 --> 00:17:20.160
 So one of the

00:17:20.160 --> 00:17:20.700
 conversations

00:17:20.700 --> 00:17:21.540
 we will have

00:17:21.540 --> 00:17:22.220
 going forward

00:17:22.220 --> 00:17:23.520
 is does

00:17:23.520 --> 00:17:24.620
 our media,

00:17:24.820 --> 00:17:25.360
 does the actual

00:17:25.360 --> 00:17:25.920
 content

00:17:25.920 --> 00:17:26.900
 need to live

00:17:26.900 --> 00:17:27.380
 on another

00:17:27.380 --> 00:17:28.000
 platform

00:17:28.000 --> 00:17:29.840
 and access

00:17:29.840 --> 00:17:30.680
 the content

00:17:30.680 --> 00:17:31.220
 from another

00:17:31.220 --> 00:17:31.720
 platform?

00:17:31.860 --> 00:17:32.440
 What we love

00:17:32.440 --> 00:17:33.080
 about the app

00:17:33.080 --> 00:17:33.400
 based

00:17:33.400 --> 00:17:33.980
 and we'll stay

00:17:33.980 --> 00:17:34.460
 with it

00:17:34.460 --> 00:17:35.920
 is it is the,

00:17:36.500 --> 00:17:37.020
 we believe

00:17:37.020 --> 00:17:37.620
 that the app

00:17:37.620 --> 00:17:38.380
 is the portal

00:17:38.380 --> 00:17:39.760
 because we,

00:17:39.840 --> 00:17:40.540
 we would get up,

00:17:40.680 --> 00:17:41.360
 we will get up

00:17:41.360 --> 00:17:42.060
 every weekend

00:17:42.060 --> 00:17:42.520
 as a part

00:17:42.520 --> 00:17:43.200
 of our normal

00:17:43.200 --> 00:17:44.180
 blah, blah, blah,

00:17:44.280 --> 00:17:44.720
 blah, blah.

00:17:44.940 --> 00:17:46.040
 And we will say

00:17:46.040 --> 00:17:46.660
 make sure

00:17:46.660 --> 00:17:47.740
 that you schedule

00:17:47.740 --> 00:17:48.380
 your session

00:17:48.380 --> 00:17:49.080
 this week

00:17:49.080 --> 00:17:49.920
 and,

00:17:50.020 --> 00:17:50.520
 and get that

00:17:50.520 --> 00:17:51.220
 on your calendar.

00:17:51.220 --> 00:17:52.120
 And the easiest

00:17:52.120 --> 00:17:52.800
 way for people

00:17:52.800 --> 00:17:53.540
 to do that

00:17:53.540 --> 00:17:54.580
 is to interact

00:17:54.580 --> 00:17:55.520
 through the app,

00:17:55.720 --> 00:17:56.140
 through our,

00:17:56.280 --> 00:17:57.100
 our app

00:17:57.100 --> 00:17:57.600
 and to make

00:17:57.600 --> 00:17:58.240
 that happen.

00:17:58.600 --> 00:17:59.480
 The media

00:17:59.480 --> 00:18:00.140
 itself

00:18:00.140 --> 00:18:00.940
 is still,

00:18:01.060 --> 00:18:01.760
 is still

00:18:01.760 --> 00:18:02.700
 a little problematic

00:18:02.700 --> 00:18:03.760
 through the app

00:18:03.760 --> 00:18:04.540
 and it's not

00:18:04.540 --> 00:18:05.060
 as intuitive

00:18:05.060 --> 00:18:06.020
 for those

00:18:06.020 --> 00:18:06.500
 who are not

00:18:06.500 --> 00:18:07.280
 as tech savvy.

00:18:07.780 --> 00:18:08.040
 And so

00:18:08.040 --> 00:18:09.120
 some of the feedback

00:18:09.120 --> 00:18:09.640
 we got

00:18:09.640 --> 00:18:10.100
 was just

00:18:10.100 --> 00:18:10.860
 the challenges

00:18:10.860 --> 00:18:11.900
 that people had

00:18:11.900 --> 00:18:12.880
 doing that.

00:18:12.980 --> 00:18:13.240
 And so

00:18:13.240 --> 00:18:14.280
 we'll continue

00:18:14.280 --> 00:18:14.780
 to innovate,

00:18:14.960 --> 00:18:15.380
 we'll continue

00:18:15.380 --> 00:18:15.860
 to tweak

00:18:15.860 --> 00:18:16.560
 and we're

00:18:16.560 --> 00:18:17.140
 kind of committed

00:18:17.140 --> 00:18:17.860
 to try to figure

00:18:17.860 --> 00:18:18.220
 it out.

00:18:18.620 --> 00:18:19.100
 I love that,

00:18:19.120 --> 00:18:19.980
 that commitment,

00:18:20.180 --> 00:18:20.360
 you know,

00:18:20.400 --> 00:18:20.800
 a lot of,

00:18:20.800 --> 00:18:22.340
 a lot of churches

00:18:22.340 --> 00:18:23.220
 probably would have,

00:18:23.440 --> 00:18:23.700
 you know,

00:18:24.180 --> 00:18:24.880
 hey,

00:18:24.980 --> 00:18:26.120
 here's free church

00:18:26.120 --> 00:18:27.100
 app.com,

00:18:27.200 --> 00:18:27.680
 see if you can

00:18:27.680 --> 00:18:28.620
 get it to work out.

00:18:28.760 --> 00:18:29.300
 Oh, look,

00:18:29.780 --> 00:18:30.160
 shockingly,

00:18:30.220 --> 00:18:30.900
 it didn't work out.

00:18:31.000 --> 00:18:31.140
 Okay,

00:18:31.140 --> 00:18:31.740
 let's move on

00:18:31.740 --> 00:18:32.600
 to the next thing.

00:18:32.820 --> 00:18:33.080
 And,

00:18:33.140 --> 00:18:33.800
 you know,

00:18:33.840 --> 00:18:33.960
 your,

00:18:34.040 --> 00:18:34.460
 your church,

00:18:34.540 --> 00:18:35.240
 your organization

00:18:35.240 --> 00:18:36.360
 has always

00:18:36.360 --> 00:18:36.840
 been one

00:18:36.840 --> 00:18:37.340
 of these

00:18:37.340 --> 00:18:38.400
 innovative,

00:18:38.840 --> 00:18:39.820
 experimental,

00:18:40.580 --> 00:18:40.760
 you know,

00:18:40.820 --> 00:18:41.440
 and there's a,

00:18:41.440 --> 00:18:42.040
 there's a commitment

00:18:42.040 --> 00:18:42.820
 here specifically

00:18:42.820 --> 00:18:43.480
 with this.

00:18:43.540 --> 00:18:43.700
 I mean,

00:18:43.720 --> 00:18:43.920
 you're,

00:18:44.220 --> 00:18:44.800
 you're one version

00:18:44.800 --> 00:18:45.740
 in and you're not

00:18:45.740 --> 00:18:46.080
 even done

00:18:46.080 --> 00:18:46.940
 with the first round

00:18:46.940 --> 00:18:47.320
 and it's like,

00:18:47.380 --> 00:18:47.620
 okay,

00:18:47.960 --> 00:18:48.380
 here's how we're

00:18:48.380 --> 00:18:50.060
 going to improve it.

00:18:50.280 --> 00:18:51.020
 One of the decisions

00:18:51.020 --> 00:18:51.600
 we made,

00:18:51.700 --> 00:18:51.860
 Jeff,

00:18:51.900 --> 00:18:52.680
 in the middle of it

00:18:52.680 --> 00:18:53.180
 that I think

00:18:53.180 --> 00:18:54.020
 I want to insert

00:18:54.020 --> 00:18:55.080
 here is,

00:18:55.420 --> 00:18:56.360
 normally,

00:18:56.480 --> 00:18:57.160
 I think you would

00:18:57.160 --> 00:18:58.020
 kind of run

00:18:58.020 --> 00:18:59.080
 something,

00:18:59.400 --> 00:19:00.000
 you'd create

00:19:00.000 --> 00:19:00.340
 something,

00:19:00.460 --> 00:19:00.760
 run it.

00:19:00.980 --> 00:19:01.560
 We did make

00:19:01.560 --> 00:19:02.080
 the decision

00:19:02.080 --> 00:19:02.700
 about three

00:19:02.700 --> 00:19:03.260
 or four weeks

00:19:03.260 --> 00:19:04.200
 in that because

00:19:04.200 --> 00:19:04.720
 it was an

00:19:04.720 --> 00:19:05.500
 eight-week run

00:19:05.500 --> 00:19:06.360
 that we were

00:19:06.360 --> 00:19:07.180
 going to innovate

00:19:07.180 --> 00:19:07.880
 a little bit

00:19:07.880 --> 00:19:08.860
 within the,

00:19:08.860 --> 00:19:10.460
 the first run.

00:19:10.680 --> 00:19:11.180
 We didn't want

00:19:11.180 --> 00:19:12.220
 to just let it go

00:19:12.220 --> 00:19:13.000
 knowing that there

00:19:13.000 --> 00:19:14.000
 were potential tweaks

00:19:14.000 --> 00:19:14.620
 or problems

00:19:14.620 --> 00:19:15.680
 and then deal

00:19:15.680 --> 00:19:16.260
 with it later.

00:19:16.260 --> 00:19:16.980
 We felt like

00:19:16.980 --> 00:19:17.920
 with the eight weeks

00:19:17.920 --> 00:19:19.020
 if there were

00:19:19.020 --> 00:19:19.800
 known things

00:19:19.800 --> 00:19:20.400
 that we wanted

00:19:20.400 --> 00:19:21.220
 to pivot on,

00:19:21.660 --> 00:19:22.320
 there's the word,

00:19:22.680 --> 00:19:23.220
 if we wanted to,

00:19:23.220 --> 00:19:24.440
 if we wanted to pivot

00:19:24.440 --> 00:19:25.540
 on that we should

00:19:25.540 --> 00:19:26.760
 do it within the season

00:19:26.760 --> 00:19:28.020
 so we could evaluate it.

00:19:28.080 --> 00:19:28.960
 And so even in this,

00:19:29.180 --> 00:19:29.880
 I believe this is

00:19:29.880 --> 00:19:30.820
 the seventh week

00:19:30.820 --> 00:19:31.880
 as we record this,

00:19:32.520 --> 00:19:34.560
 we're still pivoting

00:19:34.560 --> 00:19:35.880
 in small ways

00:19:35.880 --> 00:19:37.300
 within the platform

00:19:37.300 --> 00:19:38.240
 to try to solve

00:19:38.240 --> 00:19:38.980
 some problems

00:19:38.980 --> 00:19:39.920
 and make it more

00:19:39.920 --> 00:19:41.020
 accessible for people.

00:19:41.500 --> 00:19:41.840
 I love it.

00:19:41.940 --> 00:19:43.700
 What's the win?

00:19:44.100 --> 00:19:44.300
 Like,

00:19:44.340 --> 00:19:46.160
 do you have a goal?

00:19:46.460 --> 00:19:47.860
 What's the scoreboard

00:19:47.860 --> 00:19:48.200
 on this?

00:19:48.260 --> 00:19:49.340
 How are you measuring success?

00:19:49.540 --> 00:19:49.700
 Right.

00:19:49.800 --> 00:19:51.240
 So we are obviously

00:19:51.240 --> 00:19:51.760
 tracking,

00:19:52.140 --> 00:19:53.080
 we are tracking

00:19:53.080 --> 00:19:53.660
 the metrics

00:19:53.660 --> 00:19:54.720
 of people that are

00:19:54.720 --> 00:19:55.240
 interacting.

00:19:55.920 --> 00:19:57.120
 What are the views?

00:19:58.080 --> 00:20:00.380
 I think we are evaluating,

00:20:00.880 --> 00:20:02.860
 I think we are okay,

00:20:02.860 --> 00:20:04.620
 I think we're happy

00:20:04.620 --> 00:20:06.060
 with our views,

00:20:06.500 --> 00:20:08.280
 we're not blown away

00:20:08.280 --> 00:20:09.040
 with our views

00:20:09.040 --> 00:20:11.200
 and so we're looking

00:20:11.200 --> 00:20:12.180
 at that and going,

00:20:12.740 --> 00:20:13.020
 okay,

00:20:13.180 --> 00:20:15.040
 how do we improve that?

00:20:15.380 --> 00:20:16.920
 The one caveat of that

00:20:16.920 --> 00:20:18.020
 is sort of like

00:20:18.020 --> 00:20:19.060
 as we have had

00:20:19.060 --> 00:20:19.780
 this conversation

00:20:19.780 --> 00:20:21.620
 about Sunday metrics

00:20:21.620 --> 00:20:22.560
 and who's watching

00:20:22.560 --> 00:20:23.060
 and how long

00:20:23.060 --> 00:20:23.540
 are they watching,

00:20:23.900 --> 00:20:24.940
 I think the one caveat

00:20:24.940 --> 00:20:26.340
 is we believe that

00:20:26.340 --> 00:20:28.540
 when people are watching,

00:20:28.760 --> 00:20:29.680
 they are watching.

00:20:30.220 --> 00:20:30.820
 Does that make sense?

00:20:30.860 --> 00:20:32.540
 Because it's very intentional,

00:20:32.880 --> 00:20:34.080
 you're not going to stumble

00:20:34.080 --> 00:20:35.920
 onto these sessions,

00:20:35.920 --> 00:20:38.560
 so if there is 100 people

00:20:38.560 --> 00:20:39.440
 that watched

00:20:39.440 --> 00:20:41.100
 Leadership and Faith Lab,

00:20:41.220 --> 00:20:42.320
 they watched it,

00:20:42.420 --> 00:20:44.480
 like they most likely

00:20:44.480 --> 00:20:45.540
 interacted with it

00:20:45.540 --> 00:20:46.380
 in a deep way.

00:20:46.620 --> 00:20:47.740
 So we're tracking metrics

00:20:47.740 --> 00:20:48.700
 not only for

00:20:48.700 --> 00:20:50.640
 what is working

00:20:50.640 --> 00:20:51.440
 but also to see

00:20:51.440 --> 00:20:52.680
 what people are interested in.

00:20:53.300 --> 00:20:55.060
 So we have seven

00:20:55.060 --> 00:20:56.360
 different sessions

00:20:56.360 --> 00:20:57.020
 that ran

00:20:57.020 --> 00:20:57.840
 and we're going

00:20:57.840 --> 00:20:58.740
 to be able to look at,

00:20:58.880 --> 00:20:59.020
 you know,

00:20:59.060 --> 00:20:59.740
 we thought this was

00:20:59.740 --> 00:21:00.380
 a great topic

00:21:00.380 --> 00:21:01.320
 that people cared about

00:21:01.320 --> 00:21:03.320
 and nobody chose it

00:21:03.320 --> 00:21:04.000
 and so it's going

00:21:04.000 --> 00:21:04.860
 to give us some feedback

00:21:04.860 --> 00:21:05.520
 on what,

00:21:06.020 --> 00:21:06.920
 doesn't mean we'll

00:21:06.920 --> 00:21:07.720
 eliminate it forever

00:21:07.720 --> 00:21:09.040
 but what are people

00:21:09.040 --> 00:21:10.840
 most concerned about?

00:21:11.180 --> 00:21:12.320
 What are their felt needs?

00:21:12.680 --> 00:21:13.520
 How can we directly,

00:21:13.720 --> 00:21:14.180
 biblically

00:21:14.180 --> 00:21:15.540
 and through our content

00:21:15.540 --> 00:21:16.700
 address those?

00:21:17.260 --> 00:21:18.620
 Are you concerned

00:21:18.620 --> 00:21:20.220
 at all with,

00:21:20.500 --> 00:21:20.740
 okay,

00:21:20.920 --> 00:21:22.820
 so weekend services,

00:21:22.940 --> 00:21:23.620
 I'm just curious,

00:21:23.720 --> 00:21:24.220
 this is going to be

00:21:24.220 --> 00:21:25.120
 a build-up question,

00:21:25.580 --> 00:21:26.160
 weekend services,

00:21:26.300 --> 00:21:27.000
 physical, digital,

00:21:27.960 --> 00:21:28.400
 pre-COVID,

00:21:28.460 --> 00:21:28.900
 what percentage

00:21:28.900 --> 00:21:30.020
 is back in the building

00:21:30.020 --> 00:21:30.720
 right now

00:21:30.720 --> 00:21:32.080
 with Crossing?

00:21:32.320 --> 00:21:33.640
 So we are

00:21:33.640 --> 00:21:35.760
 just about

00:21:35.760 --> 00:21:38.220
 in the high 50% range,

00:21:38.340 --> 00:21:39.340
 so somewhere between

00:21:39.340 --> 00:21:41.500
 55 and 60% in room.

00:21:42.700 --> 00:21:43.940
 Our online

00:21:43.940 --> 00:21:44.600
 has continued

00:21:44.600 --> 00:21:45.460
 to be a focus

00:21:45.460 --> 00:21:46.100
 of ours

00:21:46.100 --> 00:21:47.420
 and we have not

00:21:47.420 --> 00:21:48.740
 drifted drastically

00:21:48.740 --> 00:21:49.440
 from that.

00:21:50.480 --> 00:21:51.360
 I'll just make a comment

00:21:51.360 --> 00:21:52.060
 on that, Jeff,

00:21:52.240 --> 00:21:53.120
 is, you know,

00:21:53.260 --> 00:21:55.240
 I think we are theorizing

00:21:55.240 --> 00:21:56.460
 and I know you're

00:21:56.460 --> 00:21:57.520
 having these conversations.

00:21:57.940 --> 00:21:58.780
 Our theory is that

00:21:58.780 --> 00:22:00.620
 20% of our people

00:22:00.620 --> 00:22:01.140
 are gone,

00:22:01.660 --> 00:22:02.900
 of our pre-COVID people.

00:22:03.180 --> 00:22:03.220
 Like,

00:22:03.300 --> 00:22:03.640
 they're just,

00:22:04.560 --> 00:22:05.860
 they may be able

00:22:05.860 --> 00:22:06.740
 to be reached again

00:22:06.740 --> 00:22:07.720
 but they are not

00:22:07.720 --> 00:22:08.480
 like sitting there

00:22:08.480 --> 00:22:09.880
 still waiting to come back.

00:22:10.140 --> 00:22:10.860
 They're just gone.

00:22:11.320 --> 00:22:12.400
 Their habits have changed,

00:22:12.560 --> 00:22:12.860
 they've,

00:22:13.020 --> 00:22:13.260
 whatever.

00:22:13.720 --> 00:22:14.320
 We believe there's

00:22:14.320 --> 00:22:15.160
 probably another

00:22:15.160 --> 00:22:16.480
 15 to 20%

00:22:16.480 --> 00:22:17.760
 to get us to that 60

00:22:17.760 --> 00:22:18.800
 of where we are now

00:22:18.800 --> 00:22:20.120
 that are still

00:22:20.120 --> 00:22:21.000
 sort of ghosts.

00:22:21.380 --> 00:22:22.020
 They're still hovering

00:22:22.020 --> 00:22:22.520
 out there.

00:22:22.600 --> 00:22:23.180
 They're giving.

00:22:23.620 --> 00:22:24.260
 They might even be

00:22:24.260 --> 00:22:25.620
 participating in some way

00:22:25.620 --> 00:22:26.920
 but they're not showing up

00:22:26.920 --> 00:22:28.320
 in the building

00:22:28.320 --> 00:22:29.120
 currently.

00:22:29.520 --> 00:22:30.440
 We know some of that

00:22:30.440 --> 00:22:31.420
 because they're continuing

00:22:31.420 --> 00:22:32.380
 to do some of our

00:22:32.380 --> 00:22:33.760
 other engagement things

00:22:33.760 --> 00:22:34.580
 even though they're

00:22:34.580 --> 00:22:35.240
 not necessarily

00:22:35.240 --> 00:22:36.160
 showing their face

00:22:36.160 --> 00:22:37.280
 at the larger gathering,

00:22:37.500 --> 00:22:38.800
 i.e. giving.

00:22:39.020 --> 00:22:39.400
 Some of them

00:22:39.400 --> 00:22:40.440
 may be even participating

00:22:40.440 --> 00:22:41.980
 in a small group

00:22:41.980 --> 00:22:42.820
 or in sessions

00:22:42.820 --> 00:22:44.700
 but not doing

00:22:44.700 --> 00:22:45.900
 the showing up.

00:22:46.180 --> 00:22:46.760
 We also think

00:22:46.760 --> 00:22:49.300
 our rhythm,

00:22:50.200 --> 00:22:51.200
 if we used to say

00:22:51.200 --> 00:22:51.900
 people would come

00:22:51.900 --> 00:22:52.940
 once every two

00:22:52.940 --> 00:22:53.580
 to three weeks,

00:22:53.680 --> 00:22:54.500
 we think that rhythm

00:22:54.500 --> 00:22:56.960
 has changed as well

00:22:56.960 --> 00:22:58.440
 and so the frequency

00:22:58.440 --> 00:22:59.500
 that people are actually

00:22:59.500 --> 00:23:00.200
 in the room

00:23:00.200 --> 00:23:01.340
 is probably impacting

00:23:01.340 --> 00:23:02.160
 some of that

00:23:02.160 --> 00:23:04.020
 attendance figures as well.

00:23:04.520 --> 00:23:05.440
 What do you think it is?

00:23:05.480 --> 00:23:05.820
 Do you think

00:23:05.820 --> 00:23:06.800
 it's less than a month

00:23:06.800 --> 00:23:07.300
 at this point

00:23:07.300 --> 00:23:08.300
 if we reached 0.8?

00:23:08.680 --> 00:23:10.840
 I think it's still

00:23:10.840 --> 00:23:12.020
 probably once a month

00:23:12.020 --> 00:23:13.100
 but I think

00:23:13.100 --> 00:23:14.060
 the largest percentage

00:23:14.060 --> 00:23:14.660
 of your people

00:23:14.660 --> 00:23:15.380
 are not coming.

00:23:17.240 --> 00:23:17.640
 Yeah,

00:23:17.740 --> 00:23:18.360
 they're not coming

00:23:18.360 --> 00:23:19.720
 over 50% of the time

00:23:19.720 --> 00:23:21.440
 in a particular month.

00:23:22.140 --> 00:23:22.720
 But again,

00:23:22.800 --> 00:23:24.460
 I have no basis of that.

00:23:24.540 --> 00:23:25.080
 I have no way

00:23:25.080 --> 00:23:26.160
 of really putting

00:23:26.160 --> 00:23:27.140
 any data around it.

00:23:27.220 --> 00:23:27.940
 It's just my gut.

00:23:28.440 --> 00:23:29.900
 So 50%

00:23:29.900 --> 00:23:31.360
 of your pre-attendance,

00:23:31.440 --> 00:23:32.380
 50 to 60%

00:23:32.380 --> 00:23:33.520
 of your pre-COVID

00:23:33.520 --> 00:23:33.900
 attendance

00:23:33.900 --> 00:23:34.900
 is back physical.

00:23:35.960 --> 00:23:36.740
 Crossing has been

00:23:36.740 --> 00:23:37.480
 very strong

00:23:37.480 --> 00:23:38.260
 digitally.

00:23:39.040 --> 00:23:40.140
 Now you're moving

00:23:40.140 --> 00:23:41.220
 small groups

00:23:41.220 --> 00:23:43.100
 once again,

00:23:43.380 --> 00:23:43.580
 you know,

00:23:43.660 --> 00:23:44.120
 or maybe

00:23:44.120 --> 00:23:45.840
 that's another question.

00:23:45.920 --> 00:23:46.740
 Is this complementing

00:23:46.740 --> 00:23:47.640
 the small groups?

00:23:47.800 --> 00:23:48.460
 Is this complementing

00:23:48.460 --> 00:23:49.020
 the small groups?

00:23:49.540 --> 00:23:49.720
 So,

00:23:49.880 --> 00:23:51.620
 as I said earlier,

00:23:51.700 --> 00:23:52.520
 we made the decision

00:23:52.520 --> 00:23:53.340
 to not disrupt

00:23:53.340 --> 00:23:53.900
 small groups.

00:23:54.040 --> 00:23:55.220
 So we're a rooted church.

00:23:55.400 --> 00:23:56.360
 We run rooted

00:23:56.360 --> 00:23:57.160
 as an on-ramp

00:23:57.160 --> 00:23:58.000
 to our small groups.

00:23:58.180 --> 00:23:59.180
 We did that this fall.

00:23:59.640 --> 00:24:01.000
 It was a pretty

00:24:01.000 --> 00:24:01.940
 successful fall,

00:24:02.060 --> 00:24:02.540
 surprisingly,

00:24:02.960 --> 00:24:04.100
 and we had a couple

00:24:04.100 --> 00:24:05.260
 online rooted groups

00:24:05.260 --> 00:24:06.320
 that did very well.

00:24:06.900 --> 00:24:08.180
 They continue to run.

00:24:08.420 --> 00:24:09.280
 Our small group

00:24:09.280 --> 00:24:10.300
 communities in homes

00:24:10.300 --> 00:24:11.880
 continue to run

00:24:11.880 --> 00:24:12.720
 as best they could,

00:24:12.900 --> 00:24:13.600
 though they've obviously

00:24:13.600 --> 00:24:14.340
 taken a hit

00:24:14.340 --> 00:24:16.140
 with pandemic concerns.

00:24:17.280 --> 00:24:18.400
 I think one of the

00:24:18.400 --> 00:24:21.540
 post-beta session

00:24:21.540 --> 00:24:23.640
 conversation will be

00:24:23.640 --> 00:24:24.620
 how can we now

00:24:24.620 --> 00:24:25.340
 move this,

00:24:25.480 --> 00:24:26.400
 assuming we continue,

00:24:26.820 --> 00:24:28.520
 how can we move this

00:24:28.520 --> 00:24:29.920
 so that our small groups

00:24:29.920 --> 00:24:31.000
 can align with it?

00:24:31.100 --> 00:24:32.040
 I.e.,

00:24:32.040 --> 00:24:32.340
 you know,

00:24:32.400 --> 00:24:32.940
 we need to have

00:24:32.940 --> 00:24:33.640
 some conversation

00:24:33.640 --> 00:24:35.220
 around can small groups

00:24:35.220 --> 00:24:36.700
 access this content

00:24:36.700 --> 00:24:38.660
 within their small group

00:24:38.660 --> 00:24:40.360
 and then use it

00:24:40.360 --> 00:24:42.020
 as a launching point

00:24:42.020 --> 00:24:43.980
 for their collaborative

00:24:43.980 --> 00:24:45.400
 conversation as a group.

00:24:45.640 --> 00:24:47.220
 So there's going to be

00:24:47.220 --> 00:24:47.880
 some conversation

00:24:47.880 --> 00:24:48.540
 around how do we

00:24:48.540 --> 00:24:49.420
 create that environment.

00:24:49.960 --> 00:24:50.140
 Yeah,

00:24:50.360 --> 00:24:51.220
 and that was,

00:24:51.940 --> 00:24:53.020
 fear is not the right word,

00:24:53.120 --> 00:24:54.140
 so I would be okay with it,

00:24:54.200 --> 00:24:54.900
 but there would be

00:24:54.900 --> 00:24:55.840
 a lot of tension of,

00:24:56.380 --> 00:24:56.600
 okay,

00:24:56.660 --> 00:24:57.600
 so this is another

00:24:57.600 --> 00:24:58.780
 self-directed,

00:24:58.860 --> 00:24:59.360
 automated,

00:24:59.960 --> 00:25:01.580
 being church in isolation

00:25:01.580 --> 00:25:02.480
 type of tool.

00:25:03.120 --> 00:25:04.340
 And as much as people

00:25:04.340 --> 00:25:05.420
 are freaking out about,

00:25:05.540 --> 00:25:05.880
 you know,

00:25:05.980 --> 00:25:06.660
 the Hebrews,

00:25:07.300 --> 00:25:08.020
 don't abandon

00:25:08.020 --> 00:25:09.360
 the gathering of this,

00:25:09.540 --> 00:25:09.980
 there's,

00:25:10.260 --> 00:25:11.500
 I could totally see

00:25:11.500 --> 00:25:12.560
 having that conversation,

00:25:12.720 --> 00:25:12.880
 you know,

00:25:12.940 --> 00:25:13.120
 I'm,

00:25:13.500 --> 00:25:13.740
 honestly,

00:25:13.800 --> 00:25:14.700
 I'm more okay with it

00:25:14.700 --> 00:25:15.540
 because I'm a digital

00:25:15.540 --> 00:25:16.260
 community guy,

00:25:16.340 --> 00:25:17.240
 but I know that there'd be

00:25:17.240 --> 00:25:19.140
 a lot of concern with that

00:25:19.140 --> 00:25:19.920
 within the church,

00:25:20.000 --> 00:25:20.800
 within the experiment.

00:25:21.780 --> 00:25:22.340
 And it's funny,

00:25:22.440 --> 00:25:22.580
 like,

00:25:22.660 --> 00:25:23.860
 oftentimes I feel that

00:25:23.860 --> 00:25:24.840
 church leaders

00:25:24.840 --> 00:25:25.660
 are more concerned

00:25:25.660 --> 00:25:26.320
 about that than

00:25:26.320 --> 00:25:27.100
 church lay people.

00:25:27.720 --> 00:25:28.340
 Lay people,

00:25:28.660 --> 00:25:30.140
 like the actual people,

00:25:30.340 --> 00:25:31.040
 your audience,

00:25:31.160 --> 00:25:31.620
 your attenders,

00:25:31.700 --> 00:25:32.640
 people you're discipling,

00:25:33.020 --> 00:25:33.920
 I don't think are nearly

00:25:33.920 --> 00:25:35.340
 as concerned about

00:25:35.340 --> 00:25:36.320
 these issues as much

00:25:36.320 --> 00:25:37.180
 as we church leaders

00:25:37.180 --> 00:25:37.740
 tend to be.

00:25:38.180 --> 00:25:39.660
 Have you seen any of that

00:25:39.660 --> 00:25:40.200
 in this experiment?

00:25:40.720 --> 00:25:40.840
 Well,

00:25:40.900 --> 00:25:41.480
 I've seen it in my,

00:25:41.560 --> 00:25:42.960
 I've seen it in this experiment,

00:25:43.540 --> 00:25:45.820
 mostly just in the sense of,

00:25:45.920 --> 00:25:46.340
 I think,

00:25:46.560 --> 00:25:47.780
 in fairness to our team,

00:25:48.060 --> 00:25:48.480
 mostly,

00:25:48.720 --> 00:25:50.120
 I don't think there's a problem

00:25:50.120 --> 00:25:52.460
 with the digital aspect of it.

00:25:52.460 --> 00:25:53.740
 I think we've had more

00:25:53.740 --> 00:25:55.200
 conversations around the ROI.

00:25:56.000 --> 00:25:56.200
 You know,

00:25:56.280 --> 00:25:57.900
 with the amount of work

00:25:57.900 --> 00:26:00.000
 and the amount of execution

00:26:00.000 --> 00:26:00.720
 that it takes,

00:26:00.760 --> 00:26:02.020
 we just have to have

00:26:02.020 --> 00:26:02.980
 hard conversations

00:26:02.980 --> 00:26:05.120
 is the return on investment there.

00:26:06.100 --> 00:26:06.800
 And so,

00:26:06.880 --> 00:26:07.680
 we'll continue to have

00:26:07.680 --> 00:26:08.560
 those conversations.

00:26:09.000 --> 00:26:09.260
 Again,

00:26:09.340 --> 00:26:10.700
 my role is to kind of

00:26:10.700 --> 00:26:12.660
 be that advanced strategy guy.

00:26:12.860 --> 00:26:13.100
 So,

00:26:13.180 --> 00:26:13.740
 I want to be careful

00:26:13.740 --> 00:26:15.220
 that we don't cut something

00:26:15.220 --> 00:26:16.540
 before it actually has a chance

00:26:16.540 --> 00:26:17.420
 to bloom and blossom.

00:26:17.940 --> 00:26:18.240
 So,

00:26:18.240 --> 00:26:19.300
 I'll probably be the guy

00:26:19.300 --> 00:26:20.500
 continuing to push for,

00:26:21.000 --> 00:26:22.300
 let's continue into this,

00:26:22.820 --> 00:26:24.440
 while others may just look at it

00:26:24.440 --> 00:26:24.620
 and go,

00:26:24.720 --> 00:26:24.760
 well,

00:26:24.760 --> 00:26:26.000
 we didn't get enough eyes on it,

00:26:26.000 --> 00:26:27.380
 so let's move on.

00:26:28.120 --> 00:26:28.640
 And I think

00:26:28.640 --> 00:26:29.980
 that is probably,

00:26:30.160 --> 00:26:30.840
 that conversation

00:26:30.840 --> 00:26:31.580
 is probably happening

00:26:31.580 --> 00:26:32.140
 in a lot of churches

00:26:32.140 --> 00:26:33.600
 I work with with Gromentum,

00:26:33.980 --> 00:26:35.760
 where now that online has,

00:26:36.320 --> 00:26:36.840
 you know,

00:26:36.880 --> 00:26:37.960
 as regathering has happened,

00:26:38.040 --> 00:26:39.140
 I think that's

00:26:39.140 --> 00:26:40.920
 some form of that conversation

00:26:40.920 --> 00:26:42.040
 I'm dealing with

00:26:42.040 --> 00:26:43.100
 with some of my interactions

00:26:43.100 --> 00:26:44.120
 with people of like,

00:26:44.360 --> 00:26:44.660
 well,

00:26:44.700 --> 00:26:45.640
 let's look at online.

00:26:45.760 --> 00:26:46.940
 It's not really what it was

00:26:46.940 --> 00:26:47.600
 back in April

00:26:47.600 --> 00:26:48.700
 when everyone was locked down

00:26:48.700 --> 00:26:49.300
 in their house.

00:26:49.580 --> 00:26:49.680
 So,

00:26:50.300 --> 00:26:50.620
 you know,

00:26:50.820 --> 00:26:51.140
 let's,

00:26:52.400 --> 00:26:53.100
 how much energy

00:26:53.100 --> 00:26:54.540
 do we want to put into it?

00:26:55.080 --> 00:26:55.520
 Unfortunately,

00:26:55.780 --> 00:26:56.880
 I think that is,

00:26:57.120 --> 00:26:58.860
 that's the missed opportunity,

00:26:59.360 --> 00:26:59.660
 right?

00:26:59.820 --> 00:27:00.100
 It's,

00:27:00.320 --> 00:27:01.440
 how much do we want to invest

00:27:01.440 --> 00:27:02.980
 in developing an electric car

00:27:02.980 --> 00:27:04.240
 15 years ago

00:27:04.240 --> 00:27:05.160
 and going,

00:27:05.260 --> 00:27:05.340
 yeah,

00:27:05.340 --> 00:27:06.560
 let's not waste our time

00:27:06.560 --> 00:27:08.180
 because no one's driving them.

00:27:08.940 --> 00:27:09.340
 And,

00:27:09.520 --> 00:27:11.060
 I think that's the moment

00:27:11.060 --> 00:27:12.340
 that the church is probably in

00:27:12.340 --> 00:27:13.900
 when it comes to digital right now

00:27:13.900 --> 00:27:15.220
 is we could just continue

00:27:15.220 --> 00:27:16.260
 to build gas engines

00:27:16.260 --> 00:27:17.660
 and then wake up

00:27:17.660 --> 00:27:17.940
 five,

00:27:18.060 --> 00:27:18.840
 10 years from now

00:27:18.840 --> 00:27:19.140
 and go,

00:27:19.240 --> 00:27:19.380
 man,

00:27:19.460 --> 00:27:21.160
 no one's driving our car anymore.

00:27:21.640 --> 00:27:23.020
 No one's buying our cars anymore.

00:27:23.260 --> 00:27:23.440
 So,

00:27:23.600 --> 00:27:24.760
 I think that's the tough

00:27:24.760 --> 00:27:26.360
 responsibility we have

00:27:26.360 --> 00:27:27.820
 is we have to run

00:27:27.820 --> 00:27:29.340
 that innovation digitally

00:27:29.340 --> 00:27:31.300
 probably alongside

00:27:31.300 --> 00:27:32.760
 the stuff that we continue

00:27:32.760 --> 00:27:33.880
 to do in this season

00:27:33.880 --> 00:27:35.080
 of disruptive flux.

00:27:35.760 --> 00:27:35.880
 Awesome.

00:27:36.040 --> 00:27:36.160
 So,

00:27:36.260 --> 00:27:37.400
 I'm going to take that clip

00:27:37.400 --> 00:27:38.380
 and I'm going to play it

00:27:38.380 --> 00:27:40.540
 for like 5,000 senior leaders.

00:27:40.700 --> 00:27:40.980
 Do it.

00:27:41.320 --> 00:27:42.120
 Because that was,

00:27:42.180 --> 00:27:43.340
 that was very well said.

00:27:43.420 --> 00:27:44.480
 Thank you for that.

00:27:44.680 --> 00:27:45.480
 Um,

00:27:46.000 --> 00:27:46.920
 how,

00:27:47.040 --> 00:27:48.320
 how do you get your church

00:27:48.320 --> 00:27:49.560
 to even have that,

00:27:49.560 --> 00:27:50.660
 that mindset?

00:27:50.920 --> 00:27:51.100
 Like,

00:27:51.180 --> 00:27:52.600
 I'm joking here,

00:27:52.720 --> 00:27:53.120
 but that,

00:27:53.200 --> 00:27:53.980
 that this mindset

00:27:53.980 --> 00:27:54.440
 is,

00:27:54.660 --> 00:27:55.980
 is very rare

00:27:55.980 --> 00:27:56.420
 in,

00:27:56.600 --> 00:27:58.400
 even in 2021 post COVID.

00:27:58.640 --> 00:27:59.080
 Like,

00:27:59.120 --> 00:28:00.640
 there's just so many churches

00:28:00.640 --> 00:28:02.060
 want to try and revert back

00:28:02.060 --> 00:28:03.220
 to quote unquote normal.

00:28:03.580 --> 00:28:04.020
 Uh,

00:28:04.020 --> 00:28:04.740
 February 2020

00:28:04.740 --> 00:28:06.040
 was the golden age of church.

00:28:06.040 --> 00:28:06.340
 Let's,

00:28:06.420 --> 00:28:07.120
 let's get back to

00:28:07.120 --> 00:28:07.940
 however it was

00:28:07.940 --> 00:28:09.300
 pre COVID.

00:28:09.840 --> 00:28:10.360
 And,

00:28:10.440 --> 00:28:10.700
 and,

00:28:10.860 --> 00:28:11.920
 but your church,

00:28:11.920 --> 00:28:12.680
 the crossing

00:28:12.680 --> 00:28:13.420
 and you as,

00:28:13.500 --> 00:28:14.240
 as a senior leader,

00:28:14.240 --> 00:28:14.920
 you've,

00:28:14.960 --> 00:28:15.840
 you've always been,

00:28:16.280 --> 00:28:16.620
 um,

00:28:16.620 --> 00:28:17.640
 at least in the amount of time

00:28:17.640 --> 00:28:18.120
 that I've,

00:28:18.120 --> 00:28:19.900
 I've known you very forward

00:28:19.900 --> 00:28:20.860
 that faith thinking,

00:28:21.060 --> 00:28:22.120
 very innovative,

00:28:22.280 --> 00:28:23.520
 very creating that,

00:28:23.540 --> 00:28:24.160
 that,

00:28:24.240 --> 00:28:24.940
 uh,

00:28:25.020 --> 00:28:26.320
 experimental culture.

00:28:26.440 --> 00:28:26.700
 Yeah,

00:28:26.720 --> 00:28:27.480
 there's ROI.

00:28:27.880 --> 00:28:28.040
 Yeah,

00:28:28.040 --> 00:28:29.820
 you need to justify some things

00:28:29.820 --> 00:28:30.580
 and that actually makes

00:28:30.580 --> 00:28:31.400
 the experiment better.

00:28:31.480 --> 00:28:32.260
 That's not a hindrance.

00:28:32.260 --> 00:28:33.160
 It's an opportunity

00:28:33.160 --> 00:28:33.900
 to,

00:28:33.960 --> 00:28:34.520
 to perfect

00:28:34.520 --> 00:28:35.260
 and to expand.

00:28:35.660 --> 00:28:37.280
 How do you get that culture?

00:28:37.280 --> 00:28:38.760
 How do you keep that culture

00:28:38.760 --> 00:28:40.260
 in a church like the crossing?

00:28:40.660 --> 00:28:41.660
 I would say a couple of things

00:28:41.660 --> 00:28:43.480
 to your question of innovation.

00:28:43.740 --> 00:28:44.440
 Number one,

00:28:44.460 --> 00:28:45.400
 as we mentioned earlier,

00:28:45.400 --> 00:28:47.920
 I believe that you need to find,

00:28:48.060 --> 00:28:49.220
 you need to allow space

00:28:49.220 --> 00:28:50.000
 for innovation

00:28:50.000 --> 00:28:52.340
 in a way that will not be disruptive

00:28:52.340 --> 00:28:53.180
 of,

00:28:53.280 --> 00:28:55.220
 of your core competency.

00:28:55.280 --> 00:28:56.640
 I want to repeat that

00:28:56.640 --> 00:28:57.620
 because I think that's where

00:28:57.620 --> 00:28:58.580
 some senior leaders

00:28:58.580 --> 00:29:00.140
 can be okay with innovation.

00:29:00.340 --> 00:29:01.440
 If they feel like,

00:29:01.500 --> 00:29:01.680
 okay,

00:29:01.680 --> 00:29:03.240
 you're still going to let me get up.

00:29:03.380 --> 00:29:04.640
 You're still going to want people

00:29:04.640 --> 00:29:05.560
 to be in the room,

00:29:05.560 --> 00:29:06.140
 right?

00:29:06.140 --> 00:29:07.120
 I think where I'm dealing

00:29:07.120 --> 00:29:07.840
 with senior leaders

00:29:07.840 --> 00:29:09.320
 that are pushing back

00:29:09.320 --> 00:29:11.600
 is because the,

00:29:11.600 --> 00:29:13.440
 all the Uber innovators

00:29:13.440 --> 00:29:14.820
 are trying to convince them

00:29:14.820 --> 00:29:15.800
 that having people

00:29:15.800 --> 00:29:16.220
 in the room

00:29:16.220 --> 00:29:17.260
 doesn't matter anymore.

00:29:17.920 --> 00:29:19.760
 And I think they're not there

00:29:19.760 --> 00:29:21.100
 and will not be there.

00:29:21.220 --> 00:29:22.060
 I think that's,

00:29:22.400 --> 00:29:23.000
 I think that,

00:29:23.040 --> 00:29:23.200
 you know,

00:29:23.220 --> 00:29:24.140
 that's like saying

00:29:24.140 --> 00:29:25.900
 we're not going to have cars anymore.

00:29:25.900 --> 00:29:26.900
 We're going to float around

00:29:26.900 --> 00:29:27.760
 like the Jetsons.

00:29:27.900 --> 00:29:29.520
 I don't think maybe we will.

00:29:29.720 --> 00:29:30.620
 I don't think those

00:29:30.620 --> 00:29:31.320
 that are leading

00:29:31.320 --> 00:29:32.600
 are there yet.

00:29:33.140 --> 00:29:34.120
 And so I think to be able

00:29:34.120 --> 00:29:35.140
 to allow them

00:29:35.140 --> 00:29:36.860
 to continue to,

00:29:36.960 --> 00:29:38.380
 experience the things

00:29:38.380 --> 00:29:39.180
 that are the normal

00:29:39.180 --> 00:29:40.880
 and then the senior leader's

00:29:40.880 --> 00:29:41.320
 responsibility

00:29:41.320 --> 00:29:42.000
 is to continue

00:29:42.000 --> 00:29:42.920
 to allow the innovation

00:29:42.920 --> 00:29:43.360
 to happen.

00:29:43.360 --> 00:29:44.180
 But I would say

00:29:44.180 --> 00:29:45.300
 to the innovators out there,

00:29:45.760 --> 00:29:47.800
 be okay innovating over here.

00:29:48.320 --> 00:29:49.940
 Don't be in such a hurry

00:29:49.940 --> 00:29:51.240
 to move your innovation

00:29:51.240 --> 00:29:52.280
 into the mainstream

00:29:52.280 --> 00:29:54.000
 because you may not

00:29:54.000 --> 00:29:54.940
 ever get to innovate.

00:29:55.160 --> 00:29:55.420
 Secondly,

00:29:55.540 --> 00:29:55.860
 I think,

00:29:55.860 --> 00:29:56.740
 I think every team

00:29:56.740 --> 00:29:57.620
 needs an instigator.

00:29:58.000 --> 00:29:59.600
 They need an innovative instigator

00:29:59.600 --> 00:30:00.740
 and they need somebody

00:30:00.740 --> 00:30:01.720
 who's going to speak

00:30:01.720 --> 00:30:02.780
 for change,

00:30:02.920 --> 00:30:03.420
 creativity,

00:30:04.220 --> 00:30:05.260
 what could be,

00:30:05.760 --> 00:30:05.920
 right?

00:30:05.980 --> 00:30:07.300
 Because if you look

00:30:07.300 --> 00:30:08.400
 at the cycle of COVID

00:30:08.400 --> 00:30:09.940
 or any disruption,

00:30:10.160 --> 00:30:10.960
 it's sort of that idea

00:30:10.960 --> 00:30:11.980
 of what was,

00:30:12.580 --> 00:30:13.440
 what is,

00:30:13.600 --> 00:30:14.460
 what was yesterday,

00:30:14.600 --> 00:30:15.320
 what is today,

00:30:15.320 --> 00:30:16.840
 and what can be tomorrow.

00:30:17.380 --> 00:30:17.880
 And I think

00:30:17.880 --> 00:30:18.760
 if I'm a senior leader,

00:30:18.760 --> 00:30:19.680
 I'd look around the room

00:30:19.680 --> 00:30:19.980
 and go,

00:30:20.080 --> 00:30:20.500
 who are the,

00:30:20.560 --> 00:30:21.320
 what can be,

00:30:22.580 --> 00:30:22.740
 what,

00:30:23.220 --> 00:30:24.620
 who are the tomorrow thinkers?

00:30:24.840 --> 00:30:25.460
 And if you look

00:30:25.460 --> 00:30:26.840
 around your room

00:30:26.840 --> 00:30:28.300
 and they're not there,

00:30:28.300 --> 00:30:28.880
 I would,

00:30:28.980 --> 00:30:29.980
 I would go back to,

00:30:30.280 --> 00:30:30.780
 I would go back

00:30:30.780 --> 00:30:31.600
 to my space

00:30:31.600 --> 00:30:32.800
 and try to figure out

00:30:32.800 --> 00:30:33.460
 how to get some

00:30:33.460 --> 00:30:34.440
 of those in the room.

00:30:35.120 --> 00:30:36.440
 Even if that's not you,

00:30:36.520 --> 00:30:37.580
 or I would actually say,

00:30:37.640 --> 00:30:39.300
 especially if that's not you

00:30:39.300 --> 00:30:40.240
 and you're wiring,

00:30:40.480 --> 00:30:41.500
 I would make sure

00:30:41.500 --> 00:30:42.220
 that you have them

00:30:42.220 --> 00:30:42.760
 because I think

00:30:42.760 --> 00:30:43.340
 we're in a,

00:30:43.420 --> 00:30:43.840
 we're going to be

00:30:43.840 --> 00:30:44.720
 in a decade of,

00:30:44.720 --> 00:30:45.140
 of,

00:30:45.140 --> 00:30:46.560
 of innovation,

00:30:46.560 --> 00:30:47.560
 both digitally

00:30:47.560 --> 00:30:48.720
 that Jeff care,

00:30:48.840 --> 00:30:49.560
 you care a lot about,

00:30:49.660 --> 00:30:50.500
 but also I just think

00:30:50.500 --> 00:30:51.380
 dynamically

00:30:51.380 --> 00:30:52.560
 in the role of the church

00:30:52.560 --> 00:30:53.420
 and the role of church

00:30:53.420 --> 00:30:54.260
 in culture

00:30:54.260 --> 00:30:55.460
 is going to continue

00:30:55.460 --> 00:30:57.140
 to just be crazy.

00:30:57.420 --> 00:30:58.180
 And so to be able

00:30:58.180 --> 00:30:59.440
 to have someone

00:30:59.440 --> 00:31:00.000
 who's a,

00:31:00.340 --> 00:31:01.840
 an innovative instigator

00:31:01.840 --> 00:31:02.720
 on your team

00:31:02.720 --> 00:31:03.460
 would be key.

00:31:04.000 --> 00:31:04.400
 And it's,

00:31:04.400 --> 00:31:04.720
 it's funny,

00:31:04.800 --> 00:31:05.140
 like I've,

00:31:05.140 --> 00:31:05.660
 I've spoken,

00:31:06.080 --> 00:31:06.360
 I mean,

00:31:06.360 --> 00:31:07.100
 obviously I've,

00:31:07.100 --> 00:31:08.000
 I've been championing

00:31:08.000 --> 00:31:09.140
 digital for 20 years,

00:31:09.780 --> 00:31:10.460
 19 years,

00:31:10.580 --> 00:31:11.220
 18 years of it,

00:31:11.220 --> 00:31:12.200
 I don't think anybody cared

00:31:12.200 --> 00:31:12.800
 and all of a sudden

00:31:12.800 --> 00:31:13.500
 it's a big deal now.

00:31:13.620 --> 00:31:13.760
 But,

00:31:14.260 --> 00:31:15.820
 one of the things

00:31:15.820 --> 00:31:17.040
 that I often get told

00:31:17.040 --> 00:31:17.560
 is,

00:31:18.080 --> 00:31:18.440
 hey Jeff,

00:31:18.480 --> 00:31:19.720
 you're really championing

00:31:19.720 --> 00:31:20.280
 disruption,

00:31:20.720 --> 00:31:22.060
 but you do it humbly.

00:31:22.740 --> 00:31:23.180
 Like,

00:31:23.500 --> 00:31:25.340
 for whatever reason,

00:31:25.480 --> 00:31:25.620
 it just,

00:31:25.720 --> 00:31:26.120
 it was funny,

00:31:26.200 --> 00:31:27.100
 I was speaking out

00:31:27.100 --> 00:31:28.220
 at California

00:31:28.220 --> 00:31:28.920
 at Saddleback,

00:31:29.080 --> 00:31:29.760
 name dropped there,

00:31:29.820 --> 00:31:30.020
 sorry,

00:31:30.180 --> 00:31:30.320
 but,

00:31:30.420 --> 00:31:31.400
 and as part of that

00:31:31.400 --> 00:31:32.560
 coming along,

00:31:32.700 --> 00:31:33.580
 I had a global leader

00:31:33.580 --> 00:31:34.160
 come up to me

00:31:34.160 --> 00:31:34.700
 and she's like,

00:31:35.120 --> 00:31:35.980
 you were much more

00:31:35.980 --> 00:31:37.240
 humble in that presentation

00:31:37.240 --> 00:31:38.160
 than I was expecting

00:31:38.160 --> 00:31:38.800
 you to be

00:31:38.800 --> 00:31:39.880
 because it was

00:31:39.880 --> 00:31:41.440
 very disruptive,

00:31:41.980 --> 00:31:42.160
 you know,

00:31:42.200 --> 00:31:42.680
 some of the stuff

00:31:42.680 --> 00:31:43.440
 that I'm talking about,

00:31:43.500 --> 00:31:44.380
 the idea of a global

00:31:44.380 --> 00:31:45.140
 church digitally,

00:31:45.700 --> 00:31:47.200
 but then it was also

00:31:47.200 --> 00:31:48.160
 framed around,

00:31:48.480 --> 00:31:49.640
 am I right here?

00:31:50.000 --> 00:31:50.720
 Make this better.

00:31:50.900 --> 00:31:51.580
 Give me feedback.

00:31:51.860 --> 00:31:52.320
 I want,

00:31:52.320 --> 00:31:53.920
 I want insight

00:31:53.920 --> 00:31:54.920
 from you,

00:31:55.460 --> 00:31:56.260
 global leader.

00:31:56.480 --> 00:31:57.200
 You understand

00:31:57.200 --> 00:31:58.200
 the global perspective

00:31:58.200 --> 00:31:59.120
 better than I do

00:31:59.120 --> 00:31:59.440
 and,

00:31:59.660 --> 00:32:01.280
 and by inviting people

00:32:01.280 --> 00:32:02.500
 into the conversation,

00:32:02.500 --> 00:32:04.240
 it was not me

00:32:04.240 --> 00:32:05.620
 passing some crazy

00:32:05.620 --> 00:32:06.440
 directive along

00:32:06.440 --> 00:32:07.200
 as much as me

00:32:07.200 --> 00:32:08.200
 inviting them into,

00:32:08.340 --> 00:32:08.840
 you know,

00:32:08.900 --> 00:32:09.560
 your language,

00:32:09.760 --> 00:32:11.360
 that one of the three boxes,

00:32:11.960 --> 00:32:12.520
 the sandbox

00:32:12.520 --> 00:32:14.400
 that I can experiment in

00:32:14.400 --> 00:32:15.520
 and now invite others

00:32:15.520 --> 00:32:17.140
 to come play with me

00:32:17.140 --> 00:32:18.260
 and so I just

00:32:18.260 --> 00:32:19.060
 at a personal level,

00:32:19.440 --> 00:32:20.500
 I have found a lot

00:32:20.500 --> 00:32:21.480
 of success in that

00:32:21.480 --> 00:32:22.620
 because it's not,

00:32:22.680 --> 00:32:23.620
 it's not my experiment,

00:32:23.760 --> 00:32:24.340
 it's our experiment.

00:32:24.480 --> 00:32:24.640
 Come,

00:32:24.980 --> 00:32:26.180
 come be part of that.

00:32:26.260 --> 00:32:27.180
 Let me be open-handed

00:32:27.180 --> 00:32:28.600
 in this season

00:32:28.600 --> 00:32:29.640
 with you on that.

00:32:29.880 --> 00:32:29.980
 Jeff,

00:32:30.040 --> 00:32:30.640
 that's so great.

00:32:30.740 --> 00:32:31.500
 I love that so much.

00:32:31.560 --> 00:32:32.560
 I think some of the

00:32:32.560 --> 00:32:33.780
 backstory of sessions,

00:32:33.960 --> 00:32:34.900
 whatever it becomes,

00:32:35.240 --> 00:32:36.500
 is when someone,

00:32:36.760 --> 00:32:38.980
 when someone tells the story

00:32:38.980 --> 00:32:40.020
 of the birth of it

00:32:40.020 --> 00:32:41.180
 or even just,

00:32:41.760 --> 00:32:41.840
 hey,

00:32:41.900 --> 00:32:43.040
 remember when we did that

00:32:43.040 --> 00:32:43.980
 and we thought it was cool

00:32:43.980 --> 00:32:44.360
 or whatever,

00:32:44.400 --> 00:32:45.680
 the birth of it

00:32:45.680 --> 00:32:46.980
 is really a series

00:32:46.980 --> 00:32:47.880
 of conversations

00:32:47.880 --> 00:32:49.220
 happening in the hallway

00:32:49.220 --> 00:32:52.240
 and over the coffee machine,

00:32:52.380 --> 00:32:52.880
 the Keurig.

00:32:53.280 --> 00:32:54.220
 It really was.

00:32:54.360 --> 00:32:54.520
 I mean,

00:32:54.600 --> 00:32:55.020
 part of,

00:32:55.300 --> 00:32:57.280
 as you talk about humility,

00:32:57.520 --> 00:32:59.140
 part of my innovative strategy

00:32:59.140 --> 00:33:01.220
 is I tend to just

00:33:01.220 --> 00:33:02.220
 come up with an idea

00:33:02.220 --> 00:33:03.220
 and talk about it

00:33:03.220 --> 00:33:03.740
 with anybody

00:33:03.740 --> 00:33:05.040
 I can talk about it with

00:33:05.040 --> 00:33:06.140
 and by the time

00:33:06.140 --> 00:33:07.000
 we get in the room

00:33:07.000 --> 00:33:08.400
 to actually formalize it,

00:33:08.880 --> 00:33:10.240
 everybody's already on board.

00:33:10.720 --> 00:33:12.020
 So sometimes you can innovate

00:33:12.020 --> 00:33:12.680
 in the hallway

00:33:12.680 --> 00:33:13.960
 and then you go down

00:33:13.960 --> 00:33:15.220
 and have that other conversation

00:33:15.220 --> 00:33:16.680
 and sessions was that way.

00:33:16.800 --> 00:33:17.320
 It was like,

00:33:17.380 --> 00:33:18.320
 what do you think about this?

00:33:18.500 --> 00:33:19.340
 What do you think about this?

00:33:19.380 --> 00:33:20.300
 And what if we did this?

00:33:20.400 --> 00:33:20.580
 You know,

00:33:20.580 --> 00:33:21.780
 and then we get on the,

00:33:22.000 --> 00:33:23.220
 we get on a call

00:33:23.220 --> 00:33:24.460
 with our app person,

00:33:24.580 --> 00:33:25.180
 Subsplash,

00:33:25.400 --> 00:33:26.140
 name drop there,

00:33:26.540 --> 00:33:26.700
 free,

00:33:26.800 --> 00:33:27.040
 free,

00:33:27.180 --> 00:33:27.880
 free marketing.

00:33:27.880 --> 00:33:29.260
 We get on with Subsplash

00:33:29.260 --> 00:33:29.680
 and we say,

00:33:29.760 --> 00:33:30.080
 guys,

00:33:30.940 --> 00:33:32.120
 we have this idea.

00:33:32.240 --> 00:33:33.120
 Can you guys help us

00:33:33.120 --> 00:33:33.940
 make this happen?

00:33:34.660 --> 00:33:36.400
 And fortunately,

00:33:36.660 --> 00:33:37.380
 they're innovators

00:33:37.380 --> 00:33:38.960
 as well as many of these companies

00:33:38.960 --> 00:33:39.740
 like them are.

00:33:39.860 --> 00:33:40.660
 And they're like,

00:33:40.760 --> 00:33:41.240
 absolutely,

00:33:41.420 --> 00:33:42.220
 because if you guys

00:33:42.220 --> 00:33:42.980
 can pull this off,

00:33:43.000 --> 00:33:43.760
 it will help us

00:33:43.760 --> 00:33:44.540
 with our product.

00:33:44.920 --> 00:33:45.920
 And so we innovated

00:33:45.920 --> 00:33:47.740
 alongside a known product

00:33:47.740 --> 00:33:48.960
 that we were already using

00:33:48.960 --> 00:33:50.800
 and it just helped us.

00:33:50.900 --> 00:33:51.480
 And I think,

00:33:51.620 --> 00:33:52.660
 I think your words are good

00:33:52.660 --> 00:33:53.880
 because I think a lot of our,

00:33:54.600 --> 00:33:55.900
 a lot of innovators

00:33:55.900 --> 00:33:56.720
 are very confident

00:33:56.720 --> 00:33:58.200
 to what makes them good.

00:33:58.320 --> 00:33:59.760
 But I think that arrogance

00:33:59.760 --> 00:34:02.040
 can destroy that innovation,

00:34:02.380 --> 00:34:03.960
 especially in a local church context.

00:34:04.320 --> 00:34:04.800
 Guys, listen,

00:34:04.880 --> 00:34:05.860
 if you're listening to this,

00:34:06.140 --> 00:34:07.040
 there are senior leaders

00:34:07.040 --> 00:34:08.080
 that are sitting in an office

00:34:08.080 --> 00:34:08.780
 and they're watching

00:34:08.780 --> 00:34:09.580
 the bottom line

00:34:09.580 --> 00:34:10.900
 and they have people

00:34:10.900 --> 00:34:12.660
 that they are accountable to

00:34:12.660 --> 00:34:14.540
 and you get a paycheck

00:34:14.540 --> 00:34:15.180
 every month

00:34:15.180 --> 00:34:15.800
 if you're employed

00:34:15.800 --> 00:34:16.800
 by the local church

00:34:16.800 --> 00:34:17.740
 and their response,

00:34:17.840 --> 00:34:19.020
 they feel that responsibility.

00:34:19.240 --> 00:34:19.980
 So they have a lot

00:34:19.980 --> 00:34:20.660
 of other things

00:34:20.660 --> 00:34:21.460
 that they're juggling

00:34:21.460 --> 00:34:22.680
 while you're out there

00:34:22.680 --> 00:34:24.160
 dreaming about changing the world.

00:34:24.160 --> 00:34:25.300
 And so just at least

00:34:25.300 --> 00:34:26.760
 be empathetic to that

00:34:26.760 --> 00:34:27.900
 and allow your innovation

00:34:27.900 --> 00:34:28.400
 to work,

00:34:29.060 --> 00:34:30.320
 have a degree of empathy

00:34:30.320 --> 00:34:32.580
 within your innovative mindset.

00:34:33.180 --> 00:34:33.360
 All right.

00:34:33.360 --> 00:34:34.240
 So let me ask this.

00:34:34.540 --> 00:34:35.700
 There's some guy out there

00:34:35.700 --> 00:34:36.160
 right now,

00:34:36.260 --> 00:34:36.680
 some gal,

00:34:36.820 --> 00:34:38.540
 somebody has heard this.

00:34:38.660 --> 00:34:38.820
 They're like,

00:34:38.900 --> 00:34:40.320
 I want to create a sandbox

00:34:40.320 --> 00:34:41.580
 in my church to work on.

00:34:42.020 --> 00:34:43.120
 I understand that

00:34:43.120 --> 00:34:44.500
 I can't launch this

00:34:44.500 --> 00:34:45.960
 to the entire church.

00:34:46.200 --> 00:34:46.980
 My church doesn't have

00:34:46.980 --> 00:34:47.460
 that culture,

00:34:47.460 --> 00:34:49.280
 but I really want to figure out

00:34:49.280 --> 00:34:50.560
 how to create

00:34:50.560 --> 00:34:51.940
 one of those boxes

00:34:51.940 --> 00:34:53.220
 that I can work in separately.

00:34:53.720 --> 00:34:55.680
 Give them some advice.

00:34:55.780 --> 00:34:56.660
 How do they get started?

00:34:56.780 --> 00:34:58.100
 How do they even approach this?

00:34:58.620 --> 00:34:59.180
 Senior leadership

00:34:59.180 --> 00:35:00.140
 may not even be

00:35:00.140 --> 00:35:01.280
 on this page.

00:35:02.080 --> 00:35:03.360
 How do they get started?

00:35:03.760 --> 00:35:04.900
 Two things I would look for.

00:35:05.020 --> 00:35:05.460
 Number one,

00:35:05.520 --> 00:35:06.140
 I would look for

00:35:06.140 --> 00:35:06.800
 within the area

00:35:06.800 --> 00:35:07.740
 that I'm specifically

00:35:07.740 --> 00:35:08.840
 responsible for

00:35:08.840 --> 00:35:09.800
 that I have some degree

00:35:09.800 --> 00:35:10.700
 of autonomy in.

00:35:11.100 --> 00:35:12.060
 I would look for ways

00:35:12.060 --> 00:35:13.440
 in which I could innovate there.

00:35:14.240 --> 00:35:15.860
 If there are opportunities

00:35:15.860 --> 00:35:18.620
 that are not as macro,

00:35:18.920 --> 00:35:20.460
 I would look for micro innovations

00:35:20.460 --> 00:35:21.480
 that are there.

00:35:21.480 --> 00:35:22.720
 I think secondly,

00:35:22.940 --> 00:35:23.700
 I would actually

00:35:23.700 --> 00:35:27.740
 be very senior leader aware.

00:35:28.420 --> 00:35:29.940
 I believe senior leaders

00:35:29.940 --> 00:35:30.900
 are going to be more open

00:35:30.900 --> 00:35:31.480
 to innovation

00:35:31.480 --> 00:35:32.720
 if you're solving a problem

00:35:32.720 --> 00:35:33.620
 that they care about.

00:35:34.400 --> 00:35:36.020
 So if you're innovating

00:35:36.020 --> 00:35:36.840
 because you listen

00:35:36.840 --> 00:35:37.940
 to Jeff Reed's podcast

00:35:37.940 --> 00:35:39.060
 and you think your church

00:35:39.060 --> 00:35:40.020
 needs to have this,

00:35:40.300 --> 00:35:41.260
 but your senior leader

00:35:41.260 --> 00:35:42.360
 doesn't care about it,

00:35:42.500 --> 00:35:43.020
 you're going to have

00:35:43.020 --> 00:35:43.820
 a harder time.

00:35:44.060 --> 00:35:45.080
 If you can identify

00:35:45.080 --> 00:35:46.120
 some of the areas

00:35:46.120 --> 00:35:47.340
 that your senior leader

00:35:47.340 --> 00:35:48.860
 is sleepless about

00:35:48.860 --> 00:35:51.480
 and lay over innovation

00:35:51.480 --> 00:35:52.700
 and help them solve

00:35:52.700 --> 00:35:53.560
 those problems,

00:35:54.380 --> 00:35:56.480
 you're probably then going to,

00:35:56.620 --> 00:35:57.600
 here's what you're going to do,

00:35:57.660 --> 00:35:58.300
 you're going to begin

00:35:58.300 --> 00:35:59.420
 to build the sandbox

00:35:59.420 --> 00:36:01.120
 that will allow you

00:36:01.120 --> 00:36:03.680
 to do much more creative,

00:36:03.980 --> 00:36:06.980
 innovative ideas.

00:36:07.520 --> 00:36:09.120
 But I think too often

00:36:09.120 --> 00:36:11.060
 we make too large of a leap

00:36:11.060 --> 00:36:12.280
 and we're not solving

00:36:12.280 --> 00:36:12.920
 a problem

00:36:12.920 --> 00:36:14.380
 that anybody

00:36:14.380 --> 00:36:15.540
 in our senior leadership

00:36:15.540 --> 00:36:17.300
 actually sees as a problem.

00:36:17.900 --> 00:36:19.140
 So I would have

00:36:19.140 --> 00:36:20.280
 some awareness there for sure.

00:36:20.600 --> 00:36:21.720
 Yeah, very much so.

00:36:21.840 --> 00:36:22.760
 And that's really the,

00:36:22.760 --> 00:36:22.940
 you know,

00:36:22.940 --> 00:36:23.840
 the core of almost

00:36:23.840 --> 00:36:25.240
 leading from the second chair.

00:36:25.460 --> 00:36:26.980
 Find ways for you

00:36:26.980 --> 00:36:27.460
 to get your win

00:36:27.460 --> 00:36:28.920
 and your senior leader

00:36:28.920 --> 00:36:30.420
 to get the win as well.

00:36:30.900 --> 00:36:33.000
 And this is something,

00:36:33.740 --> 00:36:33.920
 I mean,

00:36:33.960 --> 00:36:34.980
 it's just a name drop episode,

00:36:35.120 --> 00:36:35.620
 Eric Geiger

00:36:35.620 --> 00:36:36.780
 over at Mariner's Church.

00:36:37.140 --> 00:36:38.240
 I was under him

00:36:38.240 --> 00:36:39.340
 at Christ Fellowship Miami

00:36:39.340 --> 00:36:41.460
 and this is probably

00:36:41.460 --> 00:36:42.480
 one of the greatest lessons

00:36:42.480 --> 00:36:43.340
 Eric ever taught me.

00:36:43.920 --> 00:36:44.740
 Jeff, use the language

00:36:44.740 --> 00:36:45.760
 of your senior leadership.

00:36:46.460 --> 00:36:47.240
 Like, you may be

00:36:47.240 --> 00:36:48.040
 thinking differently,

00:36:48.700 --> 00:36:50.240
 but you need to frame

00:36:50.240 --> 00:36:51.660
 whatever you're thinking

00:36:51.660 --> 00:36:52.780
 in the terms

00:36:52.780 --> 00:36:53.540
 that your leadership

00:36:53.540 --> 00:36:54.400
 understands.

00:36:55.040 --> 00:36:56.320
 And so as you get

00:36:56.320 --> 00:36:57.680
 that, your mindset,

00:36:58.060 --> 00:36:59.840
 you're in their language,

00:36:59.980 --> 00:37:00.900
 in their framework,

00:37:01.160 --> 00:37:02.860
 in context of the direction

00:37:02.860 --> 00:37:03.740
 of what they're thinking,

00:37:04.260 --> 00:37:05.580
 you're far more likely

00:37:05.580 --> 00:37:07.160
 to get that engagement piece.

00:37:07.320 --> 00:37:08.740
 And so that's beautiful.

00:37:08.960 --> 00:37:10.120
 And just love the idea

00:37:10.120 --> 00:37:11.740
 of, you know,

00:37:11.840 --> 00:37:12.480
 you're probably

00:37:12.480 --> 00:37:13.500
 not the decision maker,

00:37:13.820 --> 00:37:14.660
 but you need to get

00:37:14.660 --> 00:37:15.520
 the decision makers

00:37:15.520 --> 00:37:16.260
 on board.

00:37:17.000 --> 00:37:17.760
 And so that's

00:37:17.760 --> 00:37:18.720
 some great advice,

00:37:18.980 --> 00:37:20.120
 Lee, with that.

00:37:20.480 --> 00:37:21.080
 Well, I tell you what,

00:37:21.160 --> 00:37:22.440
 great conversation.

00:37:22.700 --> 00:37:23.200
 I'm going to have to say

00:37:23.200 --> 00:37:24.120
 hey to the people

00:37:24.120 --> 00:37:25.860
 over at Subsplash.

00:37:25.980 --> 00:37:27.280
 I know they've been excited

00:37:27.280 --> 00:37:28.560
 to work on this project

00:37:28.560 --> 00:37:29.240
 and I've been getting

00:37:29.240 --> 00:37:30.320
 kind of updates,

00:37:30.500 --> 00:37:31.600
 at least from their perspective,

00:37:31.700 --> 00:37:32.360
 along the way

00:37:32.360 --> 00:37:33.140
 with what's going on.

00:37:33.280 --> 00:37:34.740
 So excited that

00:37:34.740 --> 00:37:36.020
 you're moving on.

00:37:36.080 --> 00:37:36.560
 I love the fact

00:37:36.560 --> 00:37:37.700
 that you're not even done

00:37:37.700 --> 00:37:40.640
 with V1 here

00:37:40.640 --> 00:37:42.300
 and moving on.

00:37:42.400 --> 00:37:43.440
 All right, one more question

00:37:43.440 --> 00:37:44.200
 and then we'll land the plane.

00:37:44.980 --> 00:37:46.160
 Did you feel like

00:37:46.160 --> 00:37:48.060
 you rolled this out too soon?

00:37:48.900 --> 00:37:49.900
 Or, because a lot of times,

00:37:49.940 --> 00:37:50.860
 you know, it's like,

00:37:51.180 --> 00:37:51.780
 you know, you want it

00:37:51.780 --> 00:37:53.160
 to be perfect at launch

00:37:53.160 --> 00:37:54.180
 and, you know,

00:37:54.220 --> 00:37:55.220
 I'm always the guy

00:37:55.220 --> 00:37:56.320
 that's like version one

00:37:56.320 --> 00:37:57.440
 is better than version none.

00:37:57.680 --> 00:37:58.540
 If you're not embarrassed

00:37:58.540 --> 00:37:59.600
 by your first version,

00:37:59.920 --> 00:38:01.320
 you know, you've waited too long.

00:38:01.540 --> 00:38:02.760
 So you're almost done

00:38:02.760 --> 00:38:03.700
 with the first take.

00:38:04.660 --> 00:38:05.440
 Where are you sitting

00:38:05.440 --> 00:38:05.960
 in the chair now?

00:38:06.020 --> 00:38:07.000
 Would you rather have waited

00:38:07.000 --> 00:38:08.280
 to perfect some of this stuff

00:38:08.280 --> 00:38:09.360
 or do you feel like

00:38:09.360 --> 00:38:11.080
 maybe you waited too long

00:38:11.080 --> 00:38:11.520
 and you should have

00:38:11.520 --> 00:38:12.220
 started earlier?

00:38:12.440 --> 00:38:13.640
 What's your take right now?

00:38:14.140 --> 00:38:15.280
 My take at the moment

00:38:15.280 --> 00:38:17.480
 is not having debriefed

00:38:17.480 --> 00:38:19.040
 officially with the team

00:38:19.040 --> 00:38:19.860
 and looked at it.

00:38:20.040 --> 00:38:21.380
 My take is at the moment

00:38:21.380 --> 00:38:24.100
 is we did what we rarely do

00:38:24.100 --> 00:38:25.320
 and that is that our timing

00:38:25.320 --> 00:38:26.400
 was pretty on point.

00:38:27.200 --> 00:38:28.840
 And that doesn't happen

00:38:28.840 --> 00:38:29.620
 all the time

00:38:29.620 --> 00:38:31.540
 because I tend to be impatient

00:38:31.540 --> 00:38:32.460
 and discontent

00:38:32.460 --> 00:38:33.280
 and want to move.

00:38:33.660 --> 00:38:35.280
 But I think what we did well

00:38:35.280 --> 00:38:36.680
 is that this idea

00:38:36.680 --> 00:38:38.680
 really emerged last spring

00:38:38.680 --> 00:38:40.560
 and we gave ourselves

00:38:40.560 --> 00:38:41.900
 six to seven months

00:38:41.900 --> 00:38:44.020
 of both time

00:38:44.020 --> 00:38:46.880
 to develop the technology

00:38:46.880 --> 00:38:48.280
 alongside Subsplash

00:38:48.280 --> 00:38:49.640
 but also to develop

00:38:49.640 --> 00:38:50.360
 the content.

00:38:50.860 --> 00:38:51.480
 This content

00:38:51.480 --> 00:38:52.560
 that we're putting out

00:38:52.560 --> 00:38:53.780
 was it.

00:38:54.000 --> 00:38:55.820
 it was a massive task

00:38:55.820 --> 00:38:57.580
 and part of our debrief

00:38:57.580 --> 00:38:57.940
 will be

00:38:57.940 --> 00:38:58.720
 we cannot

00:38:58.720 --> 00:39:00.320
 we cannot sustain

00:39:00.320 --> 00:39:01.980
 the that

00:39:01.980 --> 00:39:04.280
 form of content creation

00:39:04.280 --> 00:39:05.240
 over the long term.

00:39:05.700 --> 00:39:06.500
 So some of this

00:39:06.500 --> 00:39:07.640
 the ability

00:39:07.640 --> 00:39:08.880
 to sustain sessions

00:39:08.880 --> 00:39:09.620
 as an idea

00:39:09.620 --> 00:39:10.960
 will need us

00:39:10.960 --> 00:39:11.520
 to innovate

00:39:11.520 --> 00:39:12.240
 in the way

00:39:12.240 --> 00:39:13.040
 that we deliver

00:39:13.040 --> 00:39:13.780
 that content

00:39:13.780 --> 00:39:15.120
 or create that content

00:39:15.120 --> 00:39:15.760
 I should say

00:39:15.760 --> 00:39:16.680
 because the way

00:39:16.680 --> 00:39:17.160
 we did it

00:39:17.160 --> 00:39:18.100
 all summer long

00:39:18.100 --> 00:39:19.500
 three, four months

00:39:19.500 --> 00:39:21.120
 of ongoing content creation

00:39:21.120 --> 00:39:22.560
 is not sustainable

00:39:22.560 --> 00:39:24.460
 for us as a team

00:39:24.460 --> 00:39:25.300
 and so

00:39:25.300 --> 00:39:26.800
 but I would say

00:39:26.800 --> 00:39:27.760
 if we did

00:39:27.760 --> 00:39:28.380
 if we

00:39:28.380 --> 00:39:29.820
 if we had waited

00:39:29.820 --> 00:39:30.520
 any longer

00:39:30.520 --> 00:39:31.280
 we would not have

00:39:31.280 --> 00:39:31.920
 had the window

00:39:31.920 --> 00:39:33.140
 to create the content

00:39:33.140 --> 00:39:34.480
 but if we would have

00:39:34.480 --> 00:39:35.380
 waited longer

00:39:35.380 --> 00:39:37.040
 I believe the energy

00:39:37.040 --> 00:39:38.140
 my sense is

00:39:38.140 --> 00:39:39.160
 the energy around

00:39:39.160 --> 00:39:39.920
 the idea

00:39:39.920 --> 00:39:41.220
 probably would have

00:39:41.220 --> 00:39:41.800
 waned

00:39:41.800 --> 00:39:42.780
 and the level

00:39:42.780 --> 00:39:43.460
 at which

00:39:43.460 --> 00:39:44.520
 so here's a learning

00:39:44.520 --> 00:39:45.840
 the level at which

00:39:45.840 --> 00:39:46.640
 it demanded

00:39:46.640 --> 00:39:48.840
 engagement on our team

00:39:48.840 --> 00:39:50.120
 I don't think

00:39:50.120 --> 00:39:50.940
 we would have been able

00:39:50.940 --> 00:39:51.720
 to justify

00:39:51.720 --> 00:39:53.060
 or get the level

00:39:53.060 --> 00:39:53.640
 of ownership

00:39:53.640 --> 00:39:54.480
 that we got

00:39:54.480 --> 00:39:55.580
 six months ago

00:39:55.580 --> 00:39:56.960
 with this idea

00:39:56.960 --> 00:39:57.900
 today

00:39:57.900 --> 00:39:58.720
 I think

00:39:58.720 --> 00:39:59.840
 as the world

00:39:59.840 --> 00:40:00.980
 continues to move forward

00:40:00.980 --> 00:40:01.580
 if I would have

00:40:01.580 --> 00:40:02.320
 walked in and said

00:40:02.320 --> 00:40:03.240
 let's try this

00:40:03.240 --> 00:40:04.300
 there would have been

00:40:04.300 --> 00:40:05.600
 more pushback

00:40:05.600 --> 00:40:07.180
 based on

00:40:07.180 --> 00:40:08.700
 the speed

00:40:08.700 --> 00:40:09.600
 at which ministry

00:40:09.600 --> 00:40:11.120
 is accelerating again

00:40:11.120 --> 00:40:11.800
 and so

00:40:11.800 --> 00:40:12.660
 we found that

00:40:12.660 --> 00:40:13.400
 perfect window

00:40:13.400 --> 00:40:14.060
 where ministry

00:40:14.060 --> 00:40:15.120
 wasn't accelerating

00:40:15.120 --> 00:40:15.800
 at the speed

00:40:15.800 --> 00:40:16.360
 it is now

00:40:16.360 --> 00:40:17.880
 or the demands

00:40:17.880 --> 00:40:18.400
 of ministry

00:40:18.400 --> 00:40:19.540
 that allowed us

00:40:19.540 --> 00:40:20.360
 to pull this off

00:40:20.360 --> 00:40:20.720
 and now

00:40:20.720 --> 00:40:21.180
 we'll talk

00:40:21.180 --> 00:40:21.540
 about

00:40:21.540 --> 00:40:22.080
 how do

00:40:22.080 --> 00:40:23.100
 how do we

00:40:23.100 --> 00:40:23.800
 sustain this

00:40:23.800 --> 00:40:24.140
 what does

00:40:24.140 --> 00:40:24.960
 a sustainable

00:40:24.960 --> 00:40:26.220
 model

00:40:26.220 --> 00:40:27.400
 look like

00:40:27.400 --> 00:40:28.100
 based on

00:40:28.100 --> 00:40:28.620
 what we learned

00:40:28.620 --> 00:40:29.180
 for example

00:40:29.180 --> 00:40:30.020
 I don't think

00:40:30.020 --> 00:40:30.360
 we'll do

00:40:30.360 --> 00:40:30.820
 eight weeks

00:40:30.820 --> 00:40:31.100
 again

00:40:31.100 --> 00:40:32.280
 I think

00:40:32.280 --> 00:40:33.440
 we've learned

00:40:33.440 --> 00:40:34.260
 that eight weeks

00:40:34.260 --> 00:40:36.020
 is pretty tough

00:40:36.020 --> 00:40:36.560
 for anything

00:40:36.560 --> 00:40:37.140
 I think a lot

00:40:37.140 --> 00:40:37.460
 of churches

00:40:37.460 --> 00:40:38.140
 learn that

00:40:38.140 --> 00:40:38.400
 right

00:40:38.400 --> 00:40:38.920
 eight weeks

00:40:38.920 --> 00:40:39.420
 is kind of

00:40:39.420 --> 00:40:41.060
 the extent

00:40:41.060 --> 00:40:41.440
 of it

00:40:41.440 --> 00:40:42.580
 and I'm curious

00:40:42.580 --> 00:40:43.200
 and Jeff

00:40:43.200 --> 00:40:43.940
 you're the question

00:40:43.940 --> 00:40:44.360
 but I'm going to

00:40:44.360 --> 00:40:45.180
 ask you a question

00:40:45.180 --> 00:40:46.180
 I'm curious

00:40:46.180 --> 00:40:47.020
 whether something

00:40:47.020 --> 00:40:47.620
 digital

00:40:47.620 --> 00:40:49.120
 has eight weeks

00:40:49.120 --> 00:40:49.920
 of sustainability

00:40:49.920 --> 00:40:50.720
 or not

00:40:50.720 --> 00:40:52.240
 we're seeing

00:40:52.240 --> 00:40:52.940
 the drift

00:40:52.940 --> 00:40:53.680
 at the end

00:40:53.680 --> 00:40:54.320
 that you normally

00:40:54.320 --> 00:40:54.840
 would get

00:40:54.840 --> 00:40:55.420
 of anything

00:40:55.420 --> 00:40:56.340
 I think we're

00:40:56.340 --> 00:40:56.820
 seeing that

00:40:56.820 --> 00:40:57.360
 elevated

00:40:57.360 --> 00:40:58.520
 because it is

00:40:58.520 --> 00:40:59.920
 virtual and digital

00:40:59.920 --> 00:41:01.420
 to some degree

00:41:01.420 --> 00:41:01.860
 so I think

00:41:01.860 --> 00:41:02.200
 we're going to

00:41:02.200 --> 00:41:02.580
 go back

00:41:02.580 --> 00:41:03.580
 and probably

00:41:03.580 --> 00:41:04.140
 look at

00:41:04.140 --> 00:41:04.680
 maybe more

00:41:04.680 --> 00:41:05.180
 of a four

00:41:05.180 --> 00:41:06.020
 to six week

00:41:06.020 --> 00:41:06.900
 role

00:41:06.900 --> 00:41:07.560
 which then

00:41:07.560 --> 00:41:08.180
 will eliminate

00:41:08.180 --> 00:41:09.540
 some of that

00:41:09.540 --> 00:41:10.580
 content creation

00:41:10.580 --> 00:41:12.000
 demand

00:41:12.000 --> 00:41:12.900
 as well

00:41:12.900 --> 00:41:14.240
 I would

00:41:14.240 --> 00:41:15.200
 agree with that

00:41:15.200 --> 00:41:16.180
 and even

00:41:16.180 --> 00:41:17.920
 groups that want

00:41:17.920 --> 00:41:18.300
 to start

00:41:18.300 --> 00:41:19.260
 online small groups

00:41:19.260 --> 00:41:21.700
 the first small group

00:41:21.700 --> 00:41:22.320
 you should join

00:41:22.320 --> 00:41:23.080
 is four weeks

00:41:23.080 --> 00:41:24.160
 three weeks

00:41:24.160 --> 00:41:25.220
 super short

00:41:25.220 --> 00:41:26.120
 super easy

00:41:26.120 --> 00:41:26.680
 super safe

00:41:26.680 --> 00:41:27.340
 test the waters

00:41:27.340 --> 00:41:27.900
 experiment

00:41:27.900 --> 00:41:30.140
 and learn for them

00:41:30.140 --> 00:41:30.980
 I think in hindsight

00:41:30.980 --> 00:41:32.060
 we would have done it

00:41:32.060 --> 00:41:33.220
 probably four weeks

00:41:33.220 --> 00:41:33.620
 would have been

00:41:33.620 --> 00:41:34.380
 a better beta

00:41:34.380 --> 00:41:35.500
 to just have

00:41:35.500 --> 00:41:36.260
 a lot of energy

00:41:36.260 --> 00:41:36.840
 around it

00:41:36.840 --> 00:41:37.520
 have it come

00:41:37.520 --> 00:41:38.520
 and have it be done

00:41:38.520 --> 00:41:39.140
 you know

00:41:39.140 --> 00:41:39.720
 like go

00:41:39.720 --> 00:41:40.540
 go go go

00:41:40.540 --> 00:41:41.460
 everybody's about it

00:41:41.460 --> 00:41:42.200
 and then it's over

00:41:42.200 --> 00:41:42.840
 and then they're going

00:41:42.840 --> 00:41:44.040
 man we want more of that

00:41:44.040 --> 00:41:45.480
 I think that's probably

00:41:45.480 --> 00:41:46.760
 a miss on our part

00:41:46.760 --> 00:41:47.660
 to try to do

00:41:47.660 --> 00:41:49.000
 as much as we've done

00:41:49.000 --> 00:41:50.680
 not a miss

00:41:50.680 --> 00:41:51.340
 but it just

00:41:51.340 --> 00:41:52.380
 it's probably something

00:41:52.380 --> 00:41:53.280
 we won't do again

00:41:53.280 --> 00:41:54.680
 well and if you're

00:41:54.680 --> 00:41:55.620
 if you're running a beta

00:41:55.620 --> 00:41:56.980
 in physical space

00:41:56.980 --> 00:41:58.640
 eight weeks is the right answer

00:41:58.640 --> 00:41:59.960
 and so it's

00:41:59.960 --> 00:42:00.800
 it's once again

00:42:00.800 --> 00:42:01.440
 physical and digital

00:42:01.440 --> 00:42:02.300
 are different

00:42:02.300 --> 00:42:03.400
 and even recognizing

00:42:03.400 --> 00:42:05.300
 I can't just port logic

00:42:05.300 --> 00:42:05.820
 from physical

00:42:05.820 --> 00:42:06.880
 into digital space

00:42:06.880 --> 00:42:07.920
 there's an opportunity

00:42:07.920 --> 00:42:08.900
 to rethink

00:42:08.900 --> 00:42:09.640
 okay digital

00:42:09.640 --> 00:42:10.360
 you know

00:42:10.360 --> 00:42:12.140
 it's a much quicker

00:42:12.140 --> 00:42:13.380
 much more in and out

00:42:13.380 --> 00:42:15.080
 much shorter

00:42:15.080 --> 00:42:16.340
 sometimes in presentations

00:42:16.340 --> 00:42:17.680
 lots of options

00:42:17.680 --> 00:42:18.600
 lots of options

00:42:18.600 --> 00:42:19.020
 out there

00:42:19.020 --> 00:42:20.000
 lots of noise

00:42:20.000 --> 00:42:21.380
 a lot of distraction

00:42:21.380 --> 00:42:22.440
 I love the fact

00:42:22.440 --> 00:42:23.400
 that you're observing that

00:42:23.400 --> 00:42:24.000
 you have to think

00:42:24.000 --> 00:42:24.500
 different with

00:42:24.500 --> 00:42:25.340
 yeah let me say this

00:42:25.340 --> 00:42:26.000
 with the people

00:42:26.000 --> 00:42:27.020
 that are even pondering

00:42:27.020 --> 00:42:27.620
 what we're doing

00:42:27.620 --> 00:42:28.660
 I want to go back

00:42:28.660 --> 00:42:29.820
 and before we wrap up

00:42:29.820 --> 00:42:30.480
 our conversation

00:42:30.480 --> 00:42:31.480
 and remind

00:42:31.480 --> 00:42:32.760
 there are so many

00:42:32.760 --> 00:42:33.640
 other ways

00:42:33.640 --> 00:42:34.380
 probably

00:42:34.380 --> 00:42:35.240
 to

00:42:35.240 --> 00:42:36.240
 that people are thinking

00:42:36.240 --> 00:42:36.680
 right now

00:42:36.680 --> 00:42:38.260
 what we're doing

00:42:38.260 --> 00:42:39.380
 in the sense of

00:42:39.380 --> 00:42:40.720
 content in front of people

00:42:40.720 --> 00:42:41.740
 I want to remind them

00:42:41.740 --> 00:42:42.620
 that our objective

00:42:42.620 --> 00:42:43.780
 was not that

00:42:43.780 --> 00:42:45.180
 that our objective

00:42:45.180 --> 00:42:46.740
 was to create

00:42:46.740 --> 00:42:48.400
 a crossing centric

00:42:48.400 --> 00:42:50.180
 virtual

00:42:50.180 --> 00:42:52.520
 weekly interaction

00:42:52.520 --> 00:42:53.560
 that would help people

00:42:53.560 --> 00:42:54.420
 tap into growth

00:42:54.420 --> 00:42:55.160
 wherever they

00:42:55.160 --> 00:42:55.900
 they are

00:42:55.900 --> 00:42:57.260
 at a time that works

00:42:57.260 --> 00:42:57.860
 for them

00:42:57.860 --> 00:42:59.240
 but scheduled

00:42:59.240 --> 00:43:00.000
 and intentional

00:43:00.000 --> 00:43:00.920
 and I think that's

00:43:00.920 --> 00:43:01.860
 very very important

00:43:01.860 --> 00:43:03.140
 for people to understand

00:43:03.140 --> 00:43:04.520
 because there is

00:43:04.520 --> 00:43:05.320
 lots of content

00:43:05.320 --> 00:43:05.820
 out there

00:43:05.820 --> 00:43:06.460
 we could have

00:43:06.460 --> 00:43:07.320
 directed people

00:43:07.320 --> 00:43:08.280
 hey go watch this

00:43:08.280 --> 00:43:09.380
 or here's all eight

00:43:09.380 --> 00:43:10.280
 weeks at once

00:43:10.280 --> 00:43:11.420
 watch this eight week

00:43:11.420 --> 00:43:11.760
 deal

00:43:11.760 --> 00:43:13.420
 and we were committed

00:43:13.420 --> 00:43:15.220
 to the systematic

00:43:15.220 --> 00:43:16.640
 rollout of it

00:43:16.640 --> 00:43:17.440
 now were we right

00:43:17.440 --> 00:43:17.920
 or wrong

00:43:17.920 --> 00:43:19.180
 it's to be determined

00:43:19.180 --> 00:43:20.900
 but but we stuck

00:43:20.900 --> 00:43:21.600
 to what we

00:43:21.600 --> 00:43:22.760
 what was the initial

00:43:22.760 --> 00:43:24.200
 belief around

00:43:24.200 --> 00:43:25.180
 why sessions

00:43:25.180 --> 00:43:25.960
 were created

00:43:25.960 --> 00:43:27.100
 now we just have

00:43:27.100 --> 00:43:27.640
 to evaluate

00:43:27.640 --> 00:43:28.760
 whether what we

00:43:28.760 --> 00:43:29.760
 believed actually

00:43:29.760 --> 00:43:31.040
 was true or not

00:43:31.040 --> 00:43:32.640
 we shall see

00:43:32.640 --> 00:43:34.140
 I love this

00:43:34.140 --> 00:43:35.420
 I love you know

00:43:35.420 --> 00:43:36.600
 part of me was like

00:43:36.600 --> 00:43:37.380
 man I should have

00:43:37.380 --> 00:43:38.240
 scheduled this podcast

00:43:38.240 --> 00:43:38.860
 two weeks later

00:43:38.860 --> 00:43:39.640
 once you got past

00:43:39.640 --> 00:43:40.880
 the experiment period

00:43:40.880 --> 00:43:41.940
 but I love that fact

00:43:41.940 --> 00:43:42.240
 that we're having

00:43:42.240 --> 00:43:42.860
 this conversation

00:43:42.860 --> 00:43:43.820
 even midstream

00:43:43.820 --> 00:43:44.880
 and definitely want

00:43:44.880 --> 00:43:45.460
 to keep up with

00:43:45.460 --> 00:43:46.060
 what's going on

00:43:46.060 --> 00:43:46.480
 so we'll have to

00:43:46.480 --> 00:43:46.840
 bring it back

00:43:46.840 --> 00:43:47.440
 at some point

00:43:47.440 --> 00:43:49.000
 maybe learn even

00:43:49.000 --> 00:43:49.780
 after you know

00:43:49.780 --> 00:43:50.440
 version two

00:43:50.440 --> 00:43:50.980
 where you at

00:43:50.980 --> 00:43:51.600
 what's going on

00:43:51.600 --> 00:43:51.960
 with this

00:43:51.960 --> 00:43:53.520
 as the idea

00:43:53.520 --> 00:43:54.940
 is moving on

00:43:54.940 --> 00:43:55.460
 but Lee

00:43:55.460 --> 00:43:56.440
 thank you for the time

00:43:56.440 --> 00:43:57.760
 literally probably

00:43:57.760 --> 00:43:58.840
 630 in the morning

00:43:58.840 --> 00:43:59.540
 what are you

00:43:59.540 --> 00:44:00.240
 mountain right

00:44:00.240 --> 00:44:00.720
 mountain

00:44:00.720 --> 00:44:01.080
 yeah

00:44:01.080 --> 00:44:01.900
 Pacific yes

00:44:01.900 --> 00:44:03.020
 so 630 in the morning

00:44:03.020 --> 00:44:04.100
 630 Pacific

00:44:04.100 --> 00:44:05.400
 so God bless you

00:44:05.400 --> 00:44:06.220
 for jumping on

00:44:06.220 --> 00:44:07.840
 with a morning cup

00:44:07.840 --> 00:44:08.140
 of coffee

00:44:08.140 --> 00:44:08.780
 and jumping in here

00:44:08.780 --> 00:44:09.620
 hey as we're

00:44:09.620 --> 00:44:10.240
 landing the plane

00:44:10.240 --> 00:44:11.300
 any closing thoughts

00:44:11.300 --> 00:44:11.880
 no I just

00:44:11.880 --> 00:44:13.080
 again I would just

00:44:13.080 --> 00:44:13.860
 say I encourage you

00:44:13.860 --> 00:44:14.580
 wherever you're out there

00:44:14.580 --> 00:44:15.340
 whatever size church

00:44:15.340 --> 00:44:15.780
 you're in

00:44:15.780 --> 00:44:16.640
 whatever team

00:44:16.640 --> 00:44:17.540
 you find yourself

00:44:17.540 --> 00:44:19.000
 being a part of

00:44:19.000 --> 00:44:20.180
 I think right now

00:44:20.180 --> 00:44:21.500
 the biggest challenge

00:44:21.500 --> 00:44:22.500
 the biggest challenge

00:44:22.500 --> 00:44:23.120
 I would give you

00:44:23.120 --> 00:44:23.840
 is not to drift

00:44:23.840 --> 00:44:24.520
 into default

00:44:24.520 --> 00:44:25.500
 that in the midst

00:44:25.500 --> 00:44:26.080
 of disruption

00:44:26.080 --> 00:44:27.200
 that default

00:44:27.200 --> 00:44:27.820
 is going to be

00:44:27.820 --> 00:44:28.280
 our drift

00:44:28.280 --> 00:44:28.860
 and so as you're

00:44:28.860 --> 00:44:29.220
 sitting there

00:44:29.220 --> 00:44:29.720
 listening to this

00:44:29.720 --> 00:44:30.200
 right now

00:44:30.200 --> 00:44:31.420
 pull your car

00:44:31.420 --> 00:44:31.760
 over

00:44:31.760 --> 00:44:32.860
 grab a pad

00:44:32.860 --> 00:44:33.260
 of paper

00:44:33.260 --> 00:44:34.060
 and just

00:44:34.060 --> 00:44:35.060
 look at ways

00:44:35.060 --> 00:44:35.460
 in which

00:44:35.460 --> 00:44:36.340
 the drift

00:44:36.340 --> 00:44:36.840
 to default

00:44:36.840 --> 00:44:37.400
 is going to be

00:44:37.400 --> 00:44:37.820
 damaging

00:44:37.820 --> 00:44:39.500
 and in whatever

00:44:39.500 --> 00:44:40.540
 role you can play

00:44:40.540 --> 00:44:41.480
 continue to

00:44:41.480 --> 00:44:42.940
 encourage your team

00:44:42.940 --> 00:44:43.880
 your senior leaders

00:44:43.880 --> 00:44:44.720
 if you are a senior

00:44:44.720 --> 00:44:45.080
 leader

00:44:45.080 --> 00:44:46.500
 continue to provide

00:44:46.500 --> 00:44:47.160
 that space

00:44:47.160 --> 00:44:47.980
 for discovery

00:44:47.980 --> 00:44:49.060
 to happen

00:44:49.060 --> 00:44:49.800
 within your church

00:44:49.800 --> 00:44:50.380
 context

00:44:50.380 --> 00:44:50.900
 and I think

00:44:50.900 --> 00:44:51.600
 the kingdom

00:44:51.600 --> 00:44:52.520
 is going to be

00:44:52.520 --> 00:44:53.240
 better

00:44:53.240 --> 00:44:54.400
 because of that

00:44:54.400 --> 00:44:54.880
 and so I just

00:44:54.880 --> 00:44:55.960
 encourage you in that

00:44:55.960 --> 00:44:56.940
 as hard as it is

00:44:56.940 --> 00:44:57.860
 it's an amazing

00:44:57.860 --> 00:44:58.280
 ride

00:44:58.280 --> 00:44:59.140
 to try to do

00:44:59.140 --> 00:44:59.600
 these things

00:44:59.600 --> 00:44:59.960
 that could

00:44:59.960 --> 00:45:00.860
 potentially change

00:45:00.860 --> 00:45:02.140
 the impact

00:45:02.140 --> 00:45:02.700
 of the church

00:45:02.700 --> 00:45:03.880
 don't default

00:45:03.880 --> 00:45:04.860
 or don't drift

00:45:04.860 --> 00:45:05.860
 back into default

00:45:05.860 --> 00:45:06.860
 very very well said

00:45:06.860 --> 00:45:07.340
 that may be

00:45:07.340 --> 00:45:08.120
 tattoo worthy

00:45:08.120 --> 00:45:09.860
 it's been a while

00:45:09.860 --> 00:45:10.260
 since I've played

00:45:10.260 --> 00:45:10.580
 that card

00:45:10.580 --> 00:45:11.120
 anytime there's

00:45:11.120 --> 00:45:11.600
 a good quote

00:45:11.600 --> 00:45:11.980
 that I hear

00:45:11.980 --> 00:45:12.800
 on the podcast

00:45:12.800 --> 00:45:13.160
 it's like

00:45:13.160 --> 00:45:13.660
 that may be

00:45:13.660 --> 00:45:14.040
 worthy of

00:45:14.040 --> 00:45:14.580
 getting a tattoo

00:45:14.580 --> 00:45:15.900
 so congratulations

00:45:15.900 --> 00:45:16.660
 I'm considering

00:45:16.660 --> 00:45:17.560
 getting Lee Coates

00:45:17.560 --> 00:45:18.740
 name tattooed

00:45:18.740 --> 00:45:19.220
 on my body

00:45:19.220 --> 00:45:19.780
 I don't know

00:45:19.780 --> 00:45:20.200
 what that does

00:45:20.200 --> 00:45:20.560
 for you

00:45:20.560 --> 00:45:20.820
 but

00:45:20.820 --> 00:45:21.620
 just let me

00:45:21.620 --> 00:45:22.020
 know where

00:45:22.020 --> 00:45:22.480
 okay

00:45:22.480 --> 00:45:23.400
 I'll send

00:45:23.400 --> 00:45:23.800
 photos

00:45:23.800 --> 00:45:24.520
 hey so we're

00:45:24.520 --> 00:45:24.820
 going to land

00:45:24.820 --> 00:45:25.200
 a plane

00:45:25.200 --> 00:45:25.620
 this has been

00:45:25.620 --> 00:45:25.960
 awesome

00:45:25.960 --> 00:45:26.500
 Lee thank you

00:45:26.500 --> 00:45:26.880
 for jumping

00:45:26.880 --> 00:45:28.100
 on the podcast

00:45:28.100 --> 00:45:28.640
 with us

00:45:28.640 --> 00:45:28.960
 audience

00:45:28.960 --> 00:45:29.660
 thanks for

00:45:29.660 --> 00:45:30.000
 coming as

00:45:30.000 --> 00:45:30.180
 well

00:45:30.180 --> 00:45:30.980
 and we'll

00:45:30.980 --> 00:45:31.320
 see you next

00:45:31.320 --> 00:45:32.060
 time here

00:45:32.060 --> 00:45:33.280
 at the church

00:45:33.280 --> 00:45:33.920
 digital podcast

00:45:33.920 --> 00:45:34.360
 y'all have a good

00:45:34.360 --> 00:45:34.540
 day

