WEBVTT

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 As we are doing this, it's got to be for discipleship and building a community, not for building

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 your own brand and an audience so you can exploit yourself for notoriety.

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 Welcome to the Church Digital Podcast.

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 Through this podcast, we'll talk about the technological innovations within the church.

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 But more than TED for Tech itself, we'll address deeper questions.

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 Is disciple making possible digitally?

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 How should we approach the digital mission field?

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 Can a biblically grounded church operate in digital space?

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 Oh, and where does the metaverse fit into all this?

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 Whether you're a big or small church, an established church, or a startup church plant,

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 the Church Digital's goal is to help churches like yours learn to be a multiplying church,

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 digitally and physically.

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 Our heart?

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 That churches like yours will discover a newfound focus on disciple making that will revolutionize

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 your church.

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 And now, here's your host, Jeff Reed.

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 All right.

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 Hey, welcome to the Church Digital Podcast.

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 This is episode 210.

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 My name is Jeff, and it is a pleasure to be here today.

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 We are broadcasting live on social media right now with all of the Church Digital Podcasts

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 for this season three.

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 We are broadcasting live and trying to get that feel.

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 So if you're watching on social media, feel free to tag us, throw some comments there within

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 the chat, engage with us, and we'll be talking here in a little bit.

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 I've got a special guest.

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 We'll get to there in a little bit.

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 By the way, we have done something really cool.

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 Like, we talk about the Church Digital so much, and we've got all this content, but when we

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 do Digital Church, we talk about how content has to lead to community.

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 Hopefully, you know this.

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 Our services, they have to lead to community.

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 The content has to lead to community.

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 And what we've done is we've launched the Digital Church Network.

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 We've launched the community through the DCN that's called FAM.

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 So here's what I want you to do.

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 Go open up your web browser right now.

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 Even if you're watching on demand, you can pause it.

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 It's cool.

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 If you're listening on the podcast, don't die in the car.

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 Make your way over to fam.digitalchurch.network.

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 And let's get you connected over there.

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 Join the community.

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 It's free, and there is a ton of people with some really innovative, interesting ideas in

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 there.

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 So if you're one of these people that are doing digital ministry or metaverse, maybe you're

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 a pastor, maybe you're a staff person.

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 Maybe you're a high-level volunteer.

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 Maybe you're somebody who's got dreams and just trying to figure out even how to get started

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 with some of that.

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 There's plenty of people over in the FAM, in Digital Church Network, to get connected

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 with there.

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 So do it.

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 And we're going to be talking a lot here about Digital Church Network, continuing on here

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 within this episode.

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 I want to introduce to you my guest who is currently looking away, and I want to wait and stall

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 until he can come back to the screen.

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 I want to introduce Chesley Lundy.

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 I'm here.

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 Chesley, where were you going, bro?

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 I'm like looking at the little thumbnail on the screen.

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 I noticed that I look like an angel behind me, and so I was trying to close the shutters.

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 So, but, you know, what can I do?

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 That was awesome.

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 Just the moment where I'm like, hey, let's bring Chesley Lundy into the conversation,

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 and he's now off camera.

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 You're usually more wordy.

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 And so I thought I had time.

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 Yeah, I'm trying.

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 And Garrett Silgy, producer of the podcast here, has been like, Jeff, you need to shut

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 up.

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 You need to talk less.

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 So I'm working on it.

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 I'm working on talking less here.

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 So which means here for this podcast, Chesley, you're going to have all the fun.

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 We're just going to let you talk.

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 Yeah.

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 For the next hour.

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 And so that's great.

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 But really the heart.

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 Actually, Chesley, just even set it up here.

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 I'll shut up.

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 Talk to us a little bit here.

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 Tell us who you are, what you're about, and how you ended up here.

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 Hey, most of you guys probably watching know me.

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 I'm Chesley Lundy.

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 I am helping Jeff lead the Digital Church Network.

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 And so, again, that's fam.digitalchurch.network if you want to join us.

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 And we are helping digital missionaries, digital pastors, digital church planters on finding

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 community.

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 And also, how do you do this digital thing?

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 The reality is none of us are pros.

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 We're all veterans.

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 And if you want to be called an expert, you just got to be two steps ahead in an age of

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 disruption.

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 And so that's what we get to do, which I'm excited about.

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 And we're excited to help you do what God's called you to do.

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 And if you want to be a part of that community and hang out with people that are like-minded,

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 we'd love to have you there.

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 Awesome.

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 Yeah.

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 So this is going to be a great conversation.

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 We're talking a little bit on the Digital Church Network side.

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 Now, by the way, Chesley Reed, Verde Soto, says hello.

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 Hey, what's up, man?

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 Evidently, Reed's looking, watching over at LinkedIn.

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 Yeah.

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 So there you go.

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 So Reed is with, he's like a programmer with Subsplash.

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 He's amazing.

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 If you guys need some help doing just about anything with websites and stuff, he's the man.

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 Awesome.

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 There you go.

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 Hey, Reed, we love our friends over at Subsplash.

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 So Subsplash, feel free to make the check payable to digitalchurch.network.

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 That'll be great.

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 No, Patrick Lencioni does that on his podcast.

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 He's like, it's an unpaid sponsorship right here.

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 We just did that.

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 There you go.

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 It doesn't get any...

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 Let's just be honest.

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 They're all a little unpaid at this point.

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 But hey, we got to work on that.

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 So hey, listen, here's what we're talking about here today.

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 We're talking about how to launch a digital church and or a digital ministry.

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 Like so much of when we talk with people, they have great ideas.

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 Maybe it's a planter wanting to start a new church, or maybe it's even somebody that's

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 a digital church at a, or excuse me, it's a digital pastor at an existing church.

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 And they just, they have an idea to do something different, maybe with leadership support, maybe

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 not with leadership support.

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 And so what we've come up with, and Chesley's been, man, this is like his baby.

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 This is the thing he's been working on so hard is to create really this launch pad, this

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 start to help people formalize and get started in doing something new in digital space.

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 And so I get the pleasure to like facilitate a conversation and hang out with you guys.

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 And by the way, now Spencer Rogers says, hey guys, from LinkedIn as well.

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 So LinkedIn is like the platform of choice here with the DCN, with this conversation on the

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 Church Digital Podcast.

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 So Chesley, like just a little bit, let me ask you this question, just even to set up the

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 conversation.

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 Why are you so passionate about this, about helping people get started, about helping people launch

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 in to something like this?

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 Yeah, I think when you look at the landscape of church, we are all now on a level playing

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 field.

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 And the reality is church is somewhat behind the times.

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 And if you, I think Erwin McManus said this, if you want to be a futurist in the church space,

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 you just got to look at what's already being done.

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 And so I think we have...

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 It sounds like Erwin.

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 Yeah, it does.

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 It really does.

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 And so I think you can look at what's happening in the business world and you can look at how

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 online businesses have launched over the past 20, 25 years and really see a formulaic pattern.

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 And I don't believe that the church world is much different than that because they are looking

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 at how do you gain attention?

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 How do you build relationships?

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 How do you share permission marketing to begin to cultivate a community?

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 And so if we take those principles, we can apply them to the church world and begin to

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 plant digital churches or faith communities that have an online presence.

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 And so I'm excited about that.

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 I think the church has an ability to be global like never before.

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 I think we're actually flipped.

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 We used to be the global ecclesia or the global diaspora with local ecclesias.

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 Now we're a global ecclesia with local diasporas.

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 And so that's really exciting for me.

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 And I want to be on the front edge of helping others find out what their passion is and the

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 people that God's called them to reach and to serve and help them do that in a way that

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 will expand the gospel.

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 That's awesome.

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 And there's so much of that that's happening within FAM.

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 And it's been such a joy to even start to meet these people.

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 But I can digress.

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 We're going to talk about FAM throughout this entire thing, I'm sure.

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 But let's get into this launch pad.

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 If we're launching something new digitally, what do we need to be looking at?

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 And so I've got here, Chesley, from his list, from his launch pad, number one, rely on the

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 Spirit's leading.

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 Number one, rely on the Spirit's leading.

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 So Chesley, talk to us a little bit here.

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 What are you thinking here with this one?

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 Yeah.

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 So a good friend, Chris Caputo, says, you can go, but you might not be sent.

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 And so we want to make sure that the Holy Spirit is sending us.

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 And that takes time in prayer and listening to the Holy Spirit's leading.

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 And obviously, with those of us that like to build things that are new, we oftentimes start

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 going and say, hey, God, we need you to get in on the goal.

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 And I have that same propensity to do that.

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 And so I have realized over the years in church planting, replanting churches, when I do that,

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 God doesn't bless it.

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 And we need to begin in prayer and in fasting and in seeking God's face and be willing to sit and wait

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 and be patient until the Holy Spirit tells us what to do.

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 Jesus wasn't slow.

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 If you look at his ministry, he was not slow.

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 He was on the go most of the time.

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 But he had instilled in as a discipline in his ministry, the busier he got, more often and the

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 longer he got away with the Holy Spirit to commune with the Father to figure out his marching

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 instructions.

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 And as somebody that was in the military, if you don't have your orders, you're not going

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 until you do.

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 And so if we are somebody that is supposed to reach people for Jesus and plant churches,

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 those are orders from heaven.

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 That's called apostolic ministry.

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 Apostolic means sent ones.

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 It was literally a government official on orders from the Caesar, if you will, in Roman times.

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 And so we need to have that same posture when it comes to the Holy Spirit.

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 Awesome.

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 Let me ask you just a follow-up question on that.

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 So we're following the Spirit.

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 We're trying to engage, but we're doing something different, something that the people that we

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 normally look to for spiritual guidance, the church, the pastors, maybe they don't see

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 and they don't understand.

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 Like so many of these conversations I've talked to with people within the established church

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 and even planters wanting to do something different, where it's like, is this okay?

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 Is it okay to have these thoughts?

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 My leadership, my family, my wife, my friends, nobody understands this.

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 What does it mean?

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 Like how do we find the Spirit, rely on the Spirit when those around us that we normally

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 fall back on don't necessarily even understand this?

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 Yeah.

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 Another friend, Rob, he says, prayer is the work.

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 And I'm pretty darn sure he stole it from someone else because I think it was Oswald Chambers that

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 wrote that.

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 Prayer is the work.

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 And the reality is when the external world doesn't understand something, our job is not to get

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 mad and to get angry and said, I'll show you.

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 The job is to go back to the Holy Spirit, submit, be still, know that he's God.

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 Don't do things in an act of vengeance and an act of, I'm going to prove it to you, but just have

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 the silent confidence that this is what God has called me to do.

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 When you have that, you'll have peace.

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 If you don't have peace in when you're going and you're moving out of anxiety or moving out of

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 this emotional space of, well, they don't understand, so I've got to show them, that's

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 probably when you need to take a step back and listen and wait on the Holy Spirit.

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 And when he tells you to go, go.

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 If he doesn't tell you to go, don't go.

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 Like just wait.

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 And internet's going to be there tomorrow, right?

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 So God wants people saved more than you do.

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 And so if that is the case, he knows what you should be doing, and we should always be in

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 step with the Spirit.

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 That's what Paul said.

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 Walk in step with the Spirit.

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 Don't get out ahead of him.

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 Don't be behind him.

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 Do both.

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 And if your people and your friends and your leaders, they don't get it, be humble, be

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 gracious, keep praying.

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 Love it.

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 Getting grounded in prayer and having him guide in those steps, that's so crucial.

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 Especially as the innovator.

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 And that ties really well into just even the theme here with season three on the podcast.

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 This idea of being the humble innovator, the humble disruptor, where we're not trying to

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 upset the dance card for a purpose of destroying an old model to do something new.

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 But it's we're helping others see a new opportunity.

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 And we're leading out in that space with it.

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 And so love the idea here.

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 Number one, relying on the Spirit's lead.

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 Number two, we've got clarify your missional identity.

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 Clarify your missional identity.

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 What are we digging into here, Chester, with number two?

00:14:20.400 --> 00:14:22.400
 Yeah, clarifying your missional identity.

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 This is who has God called you to?

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 What is God calling you to say?

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 And how is God calling you to be different?

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 And so when you're looking at a community, the reality is the church is going to look similar

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 no matter what.

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 But God has called you to reach somebody different.

00:14:42.960 --> 00:14:45.180
 Paul said, to the Jews, I was like a Jew.

00:14:45.280 --> 00:14:46.760
 To the Greeks, I was like a Greek.

00:14:47.520 --> 00:14:55.440
 I was willing, this is Paul writing, I was willing to be what I needed to be for the cultures

00:14:55.440 --> 00:14:59.460
 that I was set in so that by all means, I might win some.

00:15:00.100 --> 00:15:03.820
 And so the goal is to find out who has God called you to?

00:15:04.620 --> 00:15:09.000
 Paul wanted to be called to the Jews, knew he was called to the Gentiles.

00:15:09.540 --> 00:15:11.680
 Like he wanted to be called to the Jews.

00:15:11.780 --> 00:15:13.820
 I want to say that he wrote that in Romans.

00:15:13.820 --> 00:15:17.940
 I want to tell my brothers about Jesus and I want to show them.

00:15:18.360 --> 00:15:23.540
 But the reality is God had called him to the Gentiles to be the apostle to the Gentiles.

00:15:24.000 --> 00:15:26.800
 And so there is somebody that God has called you to.

00:15:27.200 --> 00:15:28.820
 You need to know who that is.

00:15:29.280 --> 00:15:34.280
 And then you need to know how to express the gospel in a way that they will understand.

00:15:34.780 --> 00:15:43.420
 If you look at the way Peter talked to the Jews in Acts 2, and then you look how Paul talked

00:15:43.420 --> 00:15:51.000
 to the Athenians later on in Acts, you see two very different presentations of the gospel.

00:15:51.660 --> 00:15:53.760
 Paul understood the Greek culture.

00:15:53.760 --> 00:15:57.040
 He understood the religious landscape.

00:15:57.600 --> 00:16:01.160
 And he understood their philosophical DNA.

00:16:01.760 --> 00:16:07.980
 And so he used all of those to communicate in a way that was specific for the Athenians.

00:16:08.320 --> 00:16:13.320
 The reality is I can't talk well to certain groups of people.

00:16:13.640 --> 00:16:15.440
 I am not going to connect with them.

00:16:16.060 --> 00:16:19.880
 But there are some groups of people that God has called me specifically to.

00:16:20.440 --> 00:16:21.760
 And I know who they are.

00:16:22.020 --> 00:16:23.620
 And you know who yours are.

00:16:23.820 --> 00:16:24.820
 That's a missional zeal.

00:16:24.820 --> 00:16:27.380
 Who has God given you passion to reach?

00:16:27.860 --> 00:16:28.660
 Missional uniqueness.

00:16:28.660 --> 00:16:34.340
 When you're building a community and mission, how are you unique versus everybody else out

00:16:34.340 --> 00:16:34.540
 there?

00:16:34.660 --> 00:16:38.400
 And what are you going to communicate in a way that those people understand?

00:16:38.780 --> 00:16:40.220
 That's missional message.

00:16:42.100 --> 00:16:43.120
 That's beautiful.

00:16:43.280 --> 00:16:49.100
 Now, let me ask, because what you just said actually probably flies counterculture to a lot

00:16:49.100 --> 00:16:51.480
 of what we find in the church today.

00:16:52.040 --> 00:16:55.960
 The established church, you know, they're trying to reach everybody within a neighborhood.

00:16:56.460 --> 00:16:56.520
 Yeah.

00:16:56.600 --> 00:16:56.760
 Yeah.

00:16:56.760 --> 00:17:03.240
 Now, sometimes there's narrowing that the, you know, the demographic or the type of people

00:17:03.240 --> 00:17:04.000
 that are in the neighborhood.

00:17:04.000 --> 00:17:09.080
 But, you know, we're trying to be everything to everyone in the physical church environment

00:17:09.080 --> 00:17:15.020
 is more practically, we're going to try to blend away all the contextualizations.

00:17:15.340 --> 00:17:16.940
 The contextualizations don't exist.

00:17:17.300 --> 00:17:20.440
 We're just getting a message out there hoping that it's going to stick.

00:17:20.940 --> 00:17:24.560
 What you're actually talking about is a much more narrow scope.

00:17:24.720 --> 00:17:27.200
 You know, Seth Godin talks about creating a message.

00:17:27.200 --> 00:17:28.240
 He's not Christian.

00:17:28.380 --> 00:17:28.680
 He's Jewish.

00:17:28.760 --> 00:17:29.600
 He's a marketing guy, though.

00:17:29.600 --> 00:17:35.020
 And he talks about creating a message in a way that it's specifically for someone and

00:17:35.020 --> 00:17:37.660
 getting them to own that message.

00:17:38.020 --> 00:17:43.600
 Now, in a digital space here with this, with the missional identity, like, it sounds like

00:17:43.600 --> 00:17:45.520
 you're talking about really narrowing that down.

00:17:45.580 --> 00:17:46.180
 Is that where you're going?

00:17:46.180 --> 00:17:47.680
 Yeah, the riches are in the niches.

00:17:49.940 --> 00:17:56.160
 So, yeah, I think that is absolutely, I'm unapologetically saying that.

00:17:56.220 --> 00:18:01.500
 And the reality is the churches that do this in a physical space actually are more successful

00:18:01.500 --> 00:18:02.020
 as well.

00:18:02.280 --> 00:18:05.680
 When they hone in on who God has called them to reach, they're more successful.

00:18:06.220 --> 00:18:11.840
 Now, if you want to unleash disciples where they live, work, learn, or play, now you can

00:18:11.840 --> 00:18:12.700
 be for anybody.

00:18:12.860 --> 00:18:14.520
 Because the reality is you're not for anybody.

00:18:14.660 --> 00:18:15.240
 You're for leaders.

00:18:15.940 --> 00:18:16.780
 You know what I'm saying?

00:18:17.220 --> 00:18:21.280
 As an organization, when you're like, we want to reach everybody, but we can't.

00:18:21.280 --> 00:18:27.500
 We're going to instill and invest in people that are leaders so that they can reach the

00:18:27.500 --> 00:18:28.560
 people that God's called them.

00:18:28.660 --> 00:18:30.840
 And in that way, I'm going to be for everyone.

00:18:31.260 --> 00:18:36.000
 But the reality is, as an organization, I can only choose one type of person to go after.

00:18:36.400 --> 00:18:37.680
 Am I going to go after a leader?

00:18:37.880 --> 00:18:39.480
 Am I going to go after young professionals?

00:18:39.700 --> 00:18:44.560
 Am I going to go after skateboarders that hang out on a Saturday afternoon and a half

00:18:44.560 --> 00:18:44.780
 pipe?

00:18:44.920 --> 00:18:45.640
 I don't know.

00:18:45.700 --> 00:18:46.420
 It's up to you.

00:18:46.780 --> 00:18:51.140
 But as an organization leader, you have to know who God's called you to.

00:18:52.800 --> 00:18:53.160
 Yeah.

00:18:53.360 --> 00:18:58.700
 Now, if people are listening at home, scrub back the past two minutes, listen again, and

00:18:58.700 --> 00:19:03.920
 start to recognize the decentralized mindset where it's not, well, I may be giving away

00:19:03.920 --> 00:19:04.240
 too much.

00:19:04.320 --> 00:19:05.040
 Let's keep going.

00:19:06.040 --> 00:19:06.500
 Number three here.

00:19:06.500 --> 00:19:10.000
 Number three here, design your community structure.

00:19:12.400 --> 00:19:13.660
 What's a community structure?

00:19:13.860 --> 00:19:15.260
 Talk to me a little bit here about this.

00:19:15.340 --> 00:19:15.980
 Yeah, every community has levels.

00:19:15.980 --> 00:19:17.720
 Every community has levels.

00:19:17.720 --> 00:19:21.440
 And mostly, they're five levels.

00:19:21.800 --> 00:19:30.060
 Some of you in the attractional legacy of church with Rick Warren, you might have heard the community,

00:19:30.480 --> 00:19:34.160
 the crowd, the congregation, the committed, and the core.

00:19:34.400 --> 00:19:36.120
 That's five levels right there.

00:19:36.120 --> 00:19:40.000
 The truth is, every community has at least five levels.

00:19:40.180 --> 00:19:42.860
 There may be more depending on, and there may be informal.

00:19:43.540 --> 00:19:47.820
 But communities have levels of insiders versus outsiders.

00:19:48.680 --> 00:19:55.460
 And as a community leader, you don't need to leave those up to chance, because they will

00:19:55.460 --> 00:19:56.720
 be built for you.

00:19:57.340 --> 00:20:00.380
 Whether you do it or you don't do it, they will be built.

00:20:00.900 --> 00:20:06.880
 And you should have, as a leader, some intention in making sure you design what those five levels

00:20:06.880 --> 00:20:07.620
 look like.

00:20:08.020 --> 00:20:12.500
 And the reality is, as a church, Jesus has kind of given us a template.

00:20:12.840 --> 00:20:14.240
 You know, we have the city we're reaching.

00:20:14.620 --> 00:20:16.060
 We have people of peace.

00:20:16.320 --> 00:20:19.240
 We have the people inside the church that are our family.

00:20:19.240 --> 00:20:24.540
 Then you have the diaconate, the deacons, the ones that are serving the people in the

00:20:24.540 --> 00:20:24.940
 body.

00:20:25.420 --> 00:20:29.200
 And then we have the elders, those who are protecting the community.

00:20:30.000 --> 00:20:34.020
 The reality is, as well, we have people we send out.

00:20:34.520 --> 00:20:40.420
 And oftentimes, in a centralized context, like a building where people go to, when we send

00:20:40.420 --> 00:20:42.260
 out, we lose connection with them.

00:20:42.640 --> 00:20:44.220
 But we don't have to do that anymore.

00:20:44.220 --> 00:20:48.780
 We actually can put those in another ring in our community as well.

00:20:48.780 --> 00:20:51.500
 Those who are on mission who can be us.

00:20:52.120 --> 00:20:54.220
 But that's a teaser for a little bit later.

00:20:54.860 --> 00:20:56.820
 The next one would be bridges.

00:20:57.300 --> 00:21:04.780
 Like, in these rings, the people that are inside those levels need to know how to go deeper

00:21:04.780 --> 00:21:07.720
 into community without you being the bottleneck.

00:21:08.040 --> 00:21:12.880
 And so you've got to create these bridges over these, what I call gates.

00:21:13.300 --> 00:21:20.800
 The gates are boundaries in a community that keep outsiders from another level of community.

00:21:21.360 --> 00:21:25.080
 And so each level has a gate around it.

00:21:25.300 --> 00:21:29.260
 And they need to know that they're part of the community, but they're not as far in as

00:21:29.260 --> 00:21:29.960
 they could have been.

00:21:29.960 --> 00:21:32.540
 And that's what we need to create.

00:21:32.540 --> 00:21:38.280
 We need to design a community structure that shows that we have an intentional pathway

00:21:38.280 --> 00:21:43.740
 into each deeper level of community that has qualifications.

00:21:44.420 --> 00:21:46.140
 And this is what I call it, consider bridges.

00:21:46.580 --> 00:21:53.280
 Qualifications to get in, standards to stay in, rites of passage that says, I crossed the

00:21:53.280 --> 00:21:55.020
 bridge and I'm letting everybody know.

00:21:55.660 --> 00:21:58.380
 Tokens so that we remember that day.

00:21:58.380 --> 00:22:02.200
 And rituals that say, once you're in, this is how we do things here.

00:22:02.900 --> 00:22:07.220
 And so those are what I would consider bridges into deeper levels of community.

00:22:08.680 --> 00:22:09.120
 Okay.

00:22:09.340 --> 00:22:10.980
 Now, let's back up.

00:22:11.180 --> 00:22:15.020
 Like, when I typically talk community, you know, when we talk about it here on the show,

00:22:15.100 --> 00:22:21.740
 it's more community like in social media, community like within metaverse and some of

00:22:21.740 --> 00:22:22.420
 the worlds there.

00:22:23.060 --> 00:22:25.320
 You're defining community a little bit different here.

00:22:25.380 --> 00:22:26.920
 So maybe unpack that here a little bit.

00:22:26.920 --> 00:22:35.260
 Yeah, metaverse, Facebook, these groups are groupings of people, but groups of people don't

00:22:35.260 --> 00:22:36.300
 make a community.

00:22:36.580 --> 00:22:38.000
 They might just make an audience.

00:22:39.020 --> 00:22:46.460
 And so we want to create some levels that they can travel to belong more.

00:22:47.080 --> 00:22:53.880
 When you begin to systemize a space that says, hey, you can belong and be a part of us and

00:22:53.880 --> 00:22:58.620
 have an identity that says, you are us and we do things this way.

00:22:59.260 --> 00:23:00.840
 Now you move from audience.

00:23:01.000 --> 00:23:03.420
 You move from a crowd to community.

00:23:03.760 --> 00:23:05.520
 And that's what we're trying to do there.

00:23:05.640 --> 00:23:16.660
 So community is a tightly knit group of relationships that say, we are in this together, whatever this

00:23:16.660 --> 00:23:17.280
 may be.

00:23:18.140 --> 00:23:18.540
 Yeah.

00:23:19.180 --> 00:23:20.140
 What's the benefit?

00:23:20.340 --> 00:23:20.520
 Okay.

00:23:20.640 --> 00:23:26.420
 So like a church would cluster people within a Facebook group and they would call that community.

00:23:27.120 --> 00:23:29.720
 You know, and it's using your words.

00:23:29.860 --> 00:23:36.700
 It's more of an audience as opposed to what's the benefit of getting a structured community

00:23:36.700 --> 00:23:38.060
 like what you're describing?

00:23:38.640 --> 00:23:43.160
 How does that pay off for a church, a planter or an established church long term?

00:23:43.420 --> 00:23:43.680
 Yeah.

00:23:43.860 --> 00:23:45.800
 People need to be needed and known.

00:23:46.720 --> 00:23:54.400
 And in a world where we can pull up a Facebook group and build somebody that watches our stuff

00:23:54.400 --> 00:23:56.600
 and call that a community, that's not a community.

00:23:57.020 --> 00:24:01.500
 A community invests in the lives of others that are a part of it.

00:24:01.860 --> 00:24:03.640
 They're going someplace together.

00:24:03.900 --> 00:24:06.400
 This is why a mission is so critical in a community.

00:24:06.400 --> 00:24:10.200
 You can't have community for the community's sake and it actually stay together.

00:24:10.520 --> 00:24:13.180
 You have to have the tension of mission alongside of it.

00:24:13.240 --> 00:24:14.480
 So there's got to be a purpose.

00:24:15.580 --> 00:24:22.380
 But the reason why this is so important is because people don't grow without relationship

00:24:22.380 --> 00:24:23.140
 to others.

00:24:23.440 --> 00:24:27.040
 It is not knowledge by itself that transforms people.

00:24:27.040 --> 00:24:32.280
 It's knowledge, relationships, and experience together that transforms people.

00:24:33.080 --> 00:24:34.440
 And Jesus knew this.

00:24:34.520 --> 00:24:36.580
 This is why Jesus structured community.

00:24:37.360 --> 00:24:40.160
 72, 12, 3, 1.

00:24:40.400 --> 00:24:41.960
 He knew what he was doing.

00:24:42.280 --> 00:24:44.920
 He had deeper and deeper and deeper levels of community.

00:24:45.160 --> 00:24:47.840
 And we've got to, Jesus modeled this for us.

00:24:48.180 --> 00:24:54.260
 We've got to do the same so that we can help people belong more and grow in what God's called

00:24:54.260 --> 00:24:55.140
 them to do.

00:24:55.140 --> 00:24:58.120
 And you cannot do that outside of community.

00:24:58.440 --> 00:25:04.000
 And we have fooled ourselves so often in thinking building a crowd is good enough.

00:25:04.160 --> 00:25:04.900
 It is not.

00:25:07.040 --> 00:25:07.820
 That's solid.

00:25:07.940 --> 00:25:15.760
 You can look at John 6 as a perfect example of how Jesus chased away the crowd to get down,

00:25:15.960 --> 00:25:18.360
 filtering out the crowd to get in the place of a community.

00:25:18.840 --> 00:25:20.940
 That was actually the start of the 72.

00:25:21.280 --> 00:25:22.420
 So well said.

00:25:22.600 --> 00:25:23.840
 Well said with that one here.

00:25:23.920 --> 00:25:27.920
 Moving on, number four, build a healthy team.

00:25:28.040 --> 00:25:28.820
 Build a healthy team.

00:25:28.920 --> 00:25:35.080
 Ironically, Angela Craig just wrote a blog today for the Church Digital on part two of how to

00:25:35.080 --> 00:25:35.960
 build a healthy team.

00:25:36.100 --> 00:25:37.020
 We'll link to it in the show notes.

00:25:37.160 --> 00:25:43.220
 But for your context here, Chesley, what does building a healthy team look like for a digital

00:25:43.220 --> 00:25:46.420
 church, a digital planter, somebody in an established church?

00:25:46.680 --> 00:25:52.440
 Yeah, I think first off, it's understanding as you recruit people, you're not actually recruiting

00:25:52.440 --> 00:25:54.300
 them to help you do your thing.

00:25:54.800 --> 00:26:00.500
 You're recruiting them to help you figure out what they're called to do and launch them into

00:26:00.500 --> 00:26:00.800
 that.

00:26:01.620 --> 00:26:04.320
 In the process, there's things that got to get done.

00:26:04.580 --> 00:26:05.220
 I know that.

00:26:05.380 --> 00:26:09.560
 I understand that as a church planter, there are things that got to get done and you need

00:26:09.560 --> 00:26:10.420
 a team to do that.

00:26:10.860 --> 00:26:20.640
 But the reality is so often we, I'm trying to say, choose my words carefully here.

00:26:21.000 --> 00:26:27.020
 We burn people out because we're so towards the mission and forget about community and

00:26:27.020 --> 00:26:28.440
 those things need to be intentioned.

00:26:28.440 --> 00:26:30.980
 And even on a team, they need to be intentioned.

00:26:30.980 --> 00:26:38.320
 And so we need to be very aware of the fact that people have emotions even on a staff.

00:26:38.840 --> 00:26:40.520
 And so there's ways to do that.

00:26:40.660 --> 00:26:46.240
 Chris Caputo with said Discipleship Network talks about building relationships with the

00:26:46.240 --> 00:26:51.080
 three to five space so that we can honor each other, learn, instill joy.

00:26:51.240 --> 00:26:52.460
 So those things are important.

00:26:53.140 --> 00:26:54.520
 Recruiting is important.

00:26:54.520 --> 00:27:01.420
 And there are ways to do strategy well inside of a team that will cause people to feel like

00:27:01.420 --> 00:27:04.080
 they were heard and validated and understood.

00:27:04.520 --> 00:27:06.260
 Not necessarily that they'll agree.

00:27:06.400 --> 00:27:09.920
 And so many leaders, when they build teams, they build from a top-down.

00:27:10.280 --> 00:27:15.800
 Jesus said, the leaders of this world rule with authority and a top-down structure.

00:27:16.620 --> 00:27:19.260
 They use power to oppress people.

00:27:19.260 --> 00:27:23.320
 And he told his disciples, with you, it will not be so.

00:27:23.680 --> 00:27:26.220
 He's not talking about a hierarchical model.

00:27:26.560 --> 00:27:32.780
 He's talking about a mode of leadership, which is saying, I'm not going to lord over you.

00:27:32.900 --> 00:27:36.460
 I'm not going to oppress you with my power and abuse my power.

00:27:36.860 --> 00:27:43.620
 Well, the only way to do that is to understand how to use influence and relationships to infuse

00:27:43.620 --> 00:27:45.500
 strategy into an organization.

00:27:45.620 --> 00:27:51.880
 And to build a healthy team, you have to have a system that will allow you to do it.

00:27:52.320 --> 00:27:58.060
 There is a system that will allow you to get where you need to go as a leadership team

00:27:58.060 --> 00:28:02.760
 in a way that is emotionally healthy, where you're shepherding people along the way.

00:28:03.320 --> 00:28:04.620
 And that is very important.

00:28:05.080 --> 00:28:06.660
 That system is long.

00:28:06.760 --> 00:28:09.140
 You should hang out with me to find out more about that.

00:28:09.400 --> 00:28:12.460
 So I'm not going to go into all the details here.

00:28:12.460 --> 00:28:16.280
 But there is a clearly laid system that helps you do that.

00:28:17.180 --> 00:28:21.520
 And finally, the visionary integrator relationship.

00:28:21.640 --> 00:28:24.780
 I just had a conversation with Bill Hoyt and Bruce Bugbee.

00:28:25.060 --> 00:28:27.960
 Both were instrumental in the converged denomination.

00:28:28.500 --> 00:28:32.820
 And Bruce is who I call the godfather of spiritual gifts in the church.

00:28:33.160 --> 00:28:37.120
 He worked at Willow Creek and some of the other larger churches in the nation.

00:28:37.120 --> 00:28:46.060
 And we were talking about the fact that everybody always misses the thing that actually caused

00:28:46.060 --> 00:28:54.800
 organizations like Mars Hill, organizations like Saddleback, organizations like Willow Creek.

00:28:54.940 --> 00:28:57.880
 They forget why these things grow.

00:28:57.880 --> 00:29:01.800
 They think it's the power of the visionary, and it is not.

00:29:02.280 --> 00:29:05.760
 It is the combination of a visionary with an integrator.

00:29:06.400 --> 00:29:11.000
 Walt Disney would have been in jail had it not been for his brother, Roy Disney.

00:29:12.760 --> 00:29:15.100
 Bill Hybels had Don Cousins.

00:29:15.740 --> 00:29:19.980
 And so often, we look at the visionary and say, hey, this is the guy that has it all.

00:29:20.580 --> 00:29:28.280
 When you're building a healthy team, those of you that are visionaries need to have an integrator.

00:29:28.660 --> 00:29:33.580
 You have to have somebody that is the yin to your yang that can manage as you lead.

00:29:33.980 --> 00:29:35.760
 That's the special sauce here.

00:29:36.220 --> 00:29:38.860
 And so often, organizations don't do that.

00:29:39.000 --> 00:29:40.920
 Church planters think it's the heroic.

00:29:41.300 --> 00:29:46.120
 And our culture builds up the visionary leader as the end-all, be-all.

00:29:46.180 --> 00:29:47.920
 And the reality is that's not the truth.

00:29:48.020 --> 00:29:52.120
 So if you're going to build a healthy team, you need to find somebody that is opposite of you.

00:29:52.160 --> 00:29:54.400
 As you are a leader, you need to find a manager.

00:29:54.600 --> 00:29:57.420
 And there are rules to how you relate to each other.

00:29:58.040 --> 00:30:02.740
 And so those are a couple of the things when you're building a healthy team.

00:30:02.740 --> 00:30:03.540
 How do you build it?

00:30:04.160 --> 00:30:06.900
 You've got to have emotionally healthy strategic practices.

00:30:07.280 --> 00:30:09.540
 And you have to find an integrator to your visionary.

00:30:10.060 --> 00:30:12.260
 And if you are an integrator, you have to find a visionary.

00:30:13.660 --> 00:30:14.140
 Yes.

00:30:15.060 --> 00:30:15.800
 That's beautiful.

00:30:15.980 --> 00:30:17.060
 Let's unpack some of that.

00:30:17.260 --> 00:30:25.720
 On the emotionally healthy practices, you talked about helping people find their thing as opposed to your thing.

00:30:26.320 --> 00:30:29.440
 In digital context, just paint a picture.

00:30:29.580 --> 00:30:30.320
 What does that look like?

00:30:30.320 --> 00:30:30.720
 Yeah.

00:30:30.940 --> 00:30:37.500
 So I'm always asking, if you could do anything that brings you joy, what would that be?

00:30:39.640 --> 00:30:42.320
 I got friends that play on Call of Duty.

00:30:43.320 --> 00:30:47.720
 They like to hang out with their friends, play Call of Duty, and pray for each other.

00:30:48.720 --> 00:30:52.640
 You know, on a team, though, I'm looking at, hey, we've got all these tasks.

00:30:52.900 --> 00:30:54.980
 Like, what are you best at?

00:30:55.320 --> 00:31:08.440
 If I've got somebody over here that loves just hanging out with people and walking with them through a proven process to grow them, I'm going to let them come over there and start playing around with that.

00:31:08.440 --> 00:31:15.360
 I'm going to say, hey, why don't you jump in there and see if you like that.

00:31:15.600 --> 00:31:20.820
 If you are great at, I love just talking to people and welcoming people into the organization.

00:31:21.760 --> 00:31:23.120
 Like, okay, you're going to be there.

00:31:23.380 --> 00:31:33.500
 And then I have an empowerment framework through that that says, hey, as we grow and trust with each other, I want to give you more authority.

00:31:33.940 --> 00:31:39.120
 So, I'm giving you more responsibility as I give you more authority.

00:31:39.240 --> 00:31:42.380
 I'm not giving you all responsibility and no trust to do anything.

00:31:43.060 --> 00:31:52.580
 So, in a digital setting, via Facebook group, via Metaverse community, you have roles.

00:31:52.840 --> 00:31:55.860
 And I call, well, I don't call this traction.

00:31:56.280 --> 00:31:59.400
 Gino Wickman, who wrote Traction, calls it the accountability chart.

00:31:59.580 --> 00:32:09.540
 And when you're doing these things, it's finding the roles in your community that need to get done and then plugging people into a role, not necessarily a title.

00:32:09.960 --> 00:32:12.460
 Say, hey, these are roles with these responsibilities.

00:32:13.560 --> 00:32:22.240
 As I get to know you, as we do assessments, as we build trust, look at these roles and see if you have a passion for these things.

00:32:24.720 --> 00:32:25.200
 Awesome.

00:32:25.780 --> 00:32:31.000
 And so, building that emotionally healthy, you're starting to see where that's starting to come together.

00:32:31.100 --> 00:32:35.460
 And by the way, this is all baked and things that we're working through with DCN.

00:32:35.580 --> 00:32:37.920
 And so, once again, fam.dcm.network.

00:32:38.240 --> 00:32:43.240
 If you've got questions, we can start to unpack stuff over there within that space.

00:32:43.400 --> 00:32:47.000
 But here with the visionary integrator relationship, I hear what you're talking about.

00:32:47.700 --> 00:32:49.700
 Like, paint for me a picture here.

00:32:50.440 --> 00:32:53.060
 Integrator versus maybe the typical executive pastor.

00:32:53.060 --> 00:32:55.140
 Like, is this, is it similar?

00:32:55.740 --> 00:32:57.220
 Are there differences?

00:32:57.700 --> 00:32:58.020
 Like, what?

00:32:58.280 --> 00:33:02.280
 Because we're probably more used to a senior pastor and an executive pastor.

00:33:02.580 --> 00:33:04.460
 You're using some different language.

00:33:04.660 --> 00:33:07.300
 So, like, just maybe compare those and contrast.

00:33:07.720 --> 00:33:07.760
 Yeah.

00:33:07.760 --> 00:33:14.080
 I don't enjoy the titles nearly as much as I understand the roles.

00:33:14.160 --> 00:33:16.940
 So, a visionary role and the integrator role.

00:33:17.940 --> 00:33:25.620
 And what we know as the lead pastor, executive pastor, like that combo, that's usually a visionary integrator.

00:33:26.560 --> 00:33:36.800
 And so, what you'll find in the integrator role is it's, their job descriptions are usually very different across the board.

00:33:37.100 --> 00:33:41.380
 And the reason why is it always is complementing the leader.

00:33:41.380 --> 00:33:45.860
 The best way I can explain this is Captain Kirk and Spock.

00:33:47.160 --> 00:33:49.660
 They were the yin to each other's yang.

00:33:50.320 --> 00:33:55.580
 Like, Spock is the quintessential integrator and Captain Kirk is the quintessential visionary.

00:33:56.140 --> 00:33:59.400
 They're completely, utterly different than each other.

00:33:59.500 --> 00:34:07.720
 But together, they provide a stability in leadership and a power in leadership that allows people to move forward.

00:34:07.980 --> 00:34:09.680
 They're very different roles.

00:34:09.940 --> 00:34:12.940
 And they're very, they're like almost polar opposites.

00:34:13.720 --> 00:34:15.400
 Kirk is an emotional leader.

00:34:15.520 --> 00:34:16.540
 He goes with his gut.

00:34:16.640 --> 00:34:17.300
 He's intuitive.

00:34:17.940 --> 00:34:19.800
 Spock doesn't have emotions.

00:34:20.100 --> 00:34:22.760
 He has to go looking for them most of the time.

00:34:23.420 --> 00:34:25.500
 And he's a great manager.

00:34:25.900 --> 00:34:30.020
 He can lead for short stints, but he's not actually a great leader.

00:34:30.340 --> 00:34:31.380
 He's a great manager.

00:34:32.000 --> 00:34:36.520
 Whereas Kirk can manage for short stints, but he's not a good manager.

00:34:36.660 --> 00:34:37.520
 He's a great leader.

00:34:38.200 --> 00:34:41.280
 And so, if you want things done and executed, you want Spock.

00:34:41.400 --> 00:34:44.760
 If you want things moving forward, you want Kirk.

00:34:45.120 --> 00:34:46.940
 And so, those are what we're looking for.

00:34:46.940 --> 00:34:51.060
 In the ministry role, usually that's lead pastor and executive pastor.

00:34:51.260 --> 00:34:53.960
 But I don't want to get caught up in those titles.

00:34:54.100 --> 00:34:57.020
 I want to say there's a visionary role and there's an integrator role.

00:34:57.500 --> 00:35:02.080
 And if you are a visionary, you need an integrator if you're actually going to see your vision succeed.

00:35:04.260 --> 00:35:09.500
 Okay, we've managed to go 210 episodes before a Star Trek reference was dropped on this podcast.

00:35:09.540 --> 00:35:10.660
 Look at me, man.

00:35:10.860 --> 00:35:11.300
 That's awesome.

00:35:11.300 --> 00:35:14.420
 Thanks for ruining the, I'm so not a Star Trek fan.

00:35:15.420 --> 00:35:17.440
 Nerds out there are celebrating.

00:35:18.340 --> 00:35:23.100
 Yeah, like this, that's, we're going to announce the retirement of the Church Digital Podcast.

00:35:23.260 --> 00:35:24.500
 I'm going to have to launch something new.

00:35:24.520 --> 00:35:24.940
 There we go.

00:35:25.000 --> 00:35:26.120
 Just so we can regain it.

00:35:26.280 --> 00:35:26.600
 I'm kidding.

00:35:26.700 --> 00:35:27.680
 No, that's very good.

00:35:27.760 --> 00:35:30.660
 That's a good, it's a good parallel with the integrators.

00:35:30.780 --> 00:35:34.980
 By the way, Reid is out there, your friend from Subsplash, our friend from Subsplash.

00:35:35.440 --> 00:35:36.540
 Amen to integrators.

00:35:36.640 --> 00:35:38.360
 So, evidently, he's a fan.

00:35:38.520 --> 00:35:40.780
 And Reid would definitely be an integrator.

00:35:40.980 --> 00:35:43.520
 That man is legit.

00:35:43.800 --> 00:35:44.540
 Way to go, bro.

00:35:45.800 --> 00:35:46.160
 Awesome.

00:35:46.300 --> 00:35:46.760
 Very cool.

00:35:47.120 --> 00:35:47.300
 All right.

00:35:47.300 --> 00:35:51.040
 Hey, number five, develop your engagement engine.

00:35:51.220 --> 00:35:53.920
 Develop your engagement engine, excuse me.

00:35:54.480 --> 00:35:55.680
 What are we looking at here?

00:35:55.680 --> 00:35:57.060
 So, what is an engine?

00:35:57.640 --> 00:36:05.240
 It is a compilation of systems that work together to convert energy into motion.

00:36:06.080 --> 00:36:07.160
 That's what it is.

00:36:07.420 --> 00:36:09.340
 There are systems in every church.

00:36:09.620 --> 00:36:11.600
 There's a giving stewardship system.

00:36:12.000 --> 00:36:14.340
 There's an event system.

00:36:14.720 --> 00:36:16.960
 There is a volunteering system.

00:36:17.300 --> 00:36:19.220
 There are digital systems.

00:36:19.860 --> 00:36:22.500
 There are HR systems.

00:36:22.940 --> 00:36:33.940
 There are multiple systems that have to go into working together to convert energy, the work that you're putting in, into motion.

00:36:33.940 --> 00:36:37.660
 So, that things are actually moving in the right direction.

00:36:38.300 --> 00:36:47.100
 And so, online, what that means is building marketing funnels for assimilation and also building a discipleship, a development process.

00:36:47.840 --> 00:36:49.840
 You have to have a clear process.

00:36:50.500 --> 00:36:53.980
 I love talking about Dave Ramsey and how he built his company.

00:36:54.320 --> 00:37:00.240
 Dave Ramsey built the quintessential digital company before internet was a thing.

00:37:00.240 --> 00:37:03.820
 And he did it with books and mail and CDs.

00:37:04.240 --> 00:37:07.000
 And now he's moving into digital products.

00:37:07.140 --> 00:37:14.100
 But the reality is he built a community around a development process.

00:37:14.580 --> 00:37:17.020
 Everybody looks at his products and go, well, that's it.

00:37:17.100 --> 00:37:18.440
 That's not what he was doing.

00:37:19.120 --> 00:37:22.480
 He gets on a podcast or a radio show every day.

00:37:23.120 --> 00:37:29.700
 And he preaches the seven baby steps, that framework, that development process.

00:37:29.960 --> 00:37:35.980
 And he has marketing funnels to get people in on social media, anywhere you go.

00:37:36.300 --> 00:37:47.040
 Like, you can be in a relationship at church and as a champion or as a practitioner or as an endorsed local provider to get people into the system.

00:37:47.440 --> 00:37:48.680
 You can do this in the metaverse.

00:37:48.800 --> 00:37:49.880
 You can do this on Facebook.

00:37:49.880 --> 00:37:52.720
 You can do this in Call of Duty.

00:37:52.720 --> 00:37:55.060
 You could do this in World of Warcraft or Fortnite.

00:37:55.240 --> 00:38:07.500
 You can use your people, if they know the system and they understand the system, as a means to invite people into a process which will actually end up in community at the end.

00:38:07.640 --> 00:38:09.120
 That will create a movement.

00:38:09.520 --> 00:38:17.440
 We're always so worried about movement that we don't understand the process of building the right funnels.

00:38:17.440 --> 00:38:21.740
 And so that is why I like talking about Dave.

00:38:21.740 --> 00:38:35.900
 But you got to know what are the seven core practices of following Jesus or what are the five ways to transform your life?

00:38:35.960 --> 00:38:37.040
 I don't care what it says.

00:38:37.040 --> 00:38:38.640
 I don't care what it says, but you've got to have a clear one.

00:38:39.180 --> 00:38:48.440
 And if you bring people down the clear one, you attach them to a relationship, you help them experience knowledge, experience relationship, and you create transformation.

00:38:48.880 --> 00:39:06.660
 On top of that, as you do that, as you're building them through that process, helping them move from an insignificant life to a significant life, whatever transformation language you like to use, attach it to an asynchronous community.

00:39:07.160 --> 00:39:14.200
 This is important online because it's not just the digital gathering that creates a community.

00:39:14.520 --> 00:39:21.120
 It is the ability to talk and connect with each other no matter where you're at, at any time, day or night.

00:39:21.600 --> 00:39:24.660
 And the only way to do that is through an asynchronous community.

00:39:24.960 --> 00:39:26.300
 It could be a Facebook group.

00:39:26.380 --> 00:39:27.200
 It could be Discord.

00:39:27.580 --> 00:39:28.940
 It could be any of these.

00:39:29.020 --> 00:39:30.620
 It could be a private social network.

00:39:30.760 --> 00:39:35.580
 But you need to have an asynchronous community for this to work on a digital platform.

00:39:35.580 --> 00:39:44.940
 And then lastly, and the most overlooked and probably the most gold you'll ever need when you're doing this, is build your email list.

00:39:45.460 --> 00:39:51.100
 Your email inbox is your equivalent to your house online.

00:39:51.820 --> 00:39:54.540
 Nobody likes people peeking into their inbox.

00:39:54.720 --> 00:39:54.960
 Why?

00:39:55.100 --> 00:39:55.840
 Because it's private.

00:39:55.960 --> 00:39:56.940
 It is my home.

00:39:57.700 --> 00:40:04.180
 And so when you get somebody's email, you are invited into their house as a guest.

00:40:04.620 --> 00:40:28.700
 And so it creates the beginning of a real digital relationship with them so that you can begin to provide value that starts transactionally, moves them into value where we build as a coach, and then builds value into the community where they want to grow in relationship with you, relationship with Jesus, and relationship with others to perpetuate a movement.

00:40:29.000 --> 00:40:30.840
 And you have to build an email list.

00:40:30.840 --> 00:40:31.260
 And you have to build an email list.

00:40:31.260 --> 00:40:33.520
 I cannot stress that enough.

00:40:34.000 --> 00:40:35.780
 That is the number one most important.

00:40:35.820 --> 00:40:44.460
 If you don't get anything out of this whole show, it is get emails and begin to communicate with your people via email.

00:40:44.760 --> 00:40:48.320
 More than any social media platform, more than the metaverse, anything.

00:40:48.780 --> 00:40:49.840
 Emails are key.

00:40:51.360 --> 00:40:52.400
 That's interesting.

00:40:52.500 --> 00:40:53.440
 There's a couple questions there.

00:40:53.520 --> 00:40:55.700
 But let's lean into the email first.

00:40:56.200 --> 00:41:02.500
 So, you know, the typical church is sending something on MailChimp or Constant Contact or something.

00:41:02.840 --> 00:41:06.400
 They're getting an open rate of 27%, 34%.

00:41:06.400 --> 00:41:09.240
 The majority aren't looking at it.

00:41:09.960 --> 00:41:10.780
 You know, it's funny.

00:41:10.840 --> 00:41:12.600
 I actually had a church I worked at.

00:41:12.680 --> 00:41:14.580
 It's been a minute since I was at this particular church.

00:41:14.800 --> 00:41:22.840
 But I had a guy walk in my office and say, Jeff, I received 10 emails from this church over the span of a week.

00:41:22.840 --> 00:41:29.260
 And the one email I actually cared about, I didn't see because of all the other mess that was happening in my inbox.

00:41:29.460 --> 00:41:34.060
 And so many churches are actually devaluing the email.

00:41:34.560 --> 00:41:36.920
 You're actually taking the reverse approach.

00:41:37.040 --> 00:41:38.000
 You're leaning into it.

00:41:38.040 --> 00:41:38.200
 Why?

00:41:38.940 --> 00:41:42.840
 I'm leaning into it because churches don't know how to use email.

00:41:44.100 --> 00:41:52.440
 Every business leader on the planet that does digital business, online business, knows that email is the most important thing.

00:41:52.540 --> 00:42:03.100
 What churches do wrong, which they tend to do wrong in every environment, is they think online communities are basically online bulletin boards.

00:42:03.320 --> 00:42:09.700
 They think email is another way to post a flyer in your inbox.

00:42:10.500 --> 00:42:19.960
 It is, you know, when you send out those mass mailings that have like the postcard where you spend a ton of money.

00:42:20.180 --> 00:42:22.980
 And then, you know what happens when I get one?

00:42:23.060 --> 00:42:24.100
 I throw them away.

00:42:24.420 --> 00:42:25.940
 That's basically what we're doing.

00:42:25.940 --> 00:42:32.920
 All we care about is advertising our next event or giving information that nobody cares about.

00:42:33.320 --> 00:42:39.540
 The reality is when you use an email, what you need to do is you need to provide value for the daily lives.

00:42:39.800 --> 00:42:48.400
 You need to build content that will help them become more like Jesus, love Jesus, solve a problem.

00:42:49.000 --> 00:42:54.080
 So blogging, podcasting, like those are the things that you need to use your email for.

00:42:54.500 --> 00:43:02.220
 It is nurturing that relationship through, I'm going to give you content that, hey, think about this today as a devotion.

00:43:02.580 --> 00:43:03.780
 And don't do it every day.

00:43:03.880 --> 00:43:05.440
 Do it maybe twice a week.

00:43:06.180 --> 00:43:09.440
 You can even do a five bullet Friday like Tim Ferriss does.

00:43:09.920 --> 00:43:13.640
 He curates things that are happening that he's thinking about.

00:43:13.840 --> 00:43:16.340
 You could even have event lists on there.

00:43:16.460 --> 00:43:19.200
 But don't like kill them, overkill them with information.

00:43:19.920 --> 00:43:20.660
 Give them value.

00:43:21.040 --> 00:43:29.780
 Use that space to actually build a relationship with them by saying, hey, I was thinking about this scripture today.

00:43:29.860 --> 00:43:31.440
 And let me tell you what it did for me.

00:43:31.520 --> 00:43:33.020
 Hopefully, it'll do something for you.

00:43:33.220 --> 00:43:34.220
 Use email that way.

00:43:34.220 --> 00:43:41.920
 And I bet you, your open rates will go above 20% because people actually start caring about opening them to get value.

00:43:42.160 --> 00:43:43.660
 Right now, you're not providing value.

00:43:43.760 --> 00:43:45.200
 You're just asking for stuff.

00:43:46.620 --> 00:43:54.320
 You know what it feels like to me is the more that we talk about, especially like this engagement stuff and the email and the asynchronous.

00:43:54.920 --> 00:44:00.000
 This is not just for a digital church or a digital ministry of a physical church.

00:44:00.000 --> 00:44:05.860
 The physical church engages from this as well and benefits from taking advantage of these tools as well, right?

00:44:06.000 --> 00:44:06.920
 Yes, absolutely.

00:44:07.160 --> 00:44:11.740
 I'm helping a megachurch right now rethink digital strategy.

00:44:12.060 --> 00:44:18.100
 And the reality for them is they have tens of thousands of emails that they've never used.

00:44:18.780 --> 00:44:21.820
 And so what they end up doing is they go, well, I don't need those emails anymore.

00:44:22.540 --> 00:44:24.240
 Well, actually, that's not true.

00:44:24.840 --> 00:44:29.580
 You could actually grow your church by engaging with them to go, hey, we're praying for you.

00:44:29.580 --> 00:44:30.660
 We've got somebody online.

00:44:30.780 --> 00:44:36.000
 If you want to call here, we will set up a Zoom even to pray for you.

00:44:36.360 --> 00:44:38.100
 You've got to have call to actions too.

00:44:38.440 --> 00:44:47.280
 But what I'm thinking is if you're going to do something like this, it needs to be 80% value add, 20% ask.

00:44:48.000 --> 00:44:51.820
 We end up doing 95% ask and 5% value add.

00:44:52.480 --> 00:45:00.720
 And so we've got to shift our paradigm in the email space so that we can actually make it work for us rather than against us.

00:45:01.220 --> 00:45:08.500
 But it is the most overlooked, most wrongly utilized part of the digital strategy.

00:45:09.000 --> 00:45:12.860
 And we need to begin to see emails as people's digital houses.

00:45:14.460 --> 00:45:15.260
 That's beautiful.

00:45:15.660 --> 00:45:17.460
 Actually, I wrote that down just now.

00:45:17.540 --> 00:45:19.440
 80% value add, 20% ask.

00:45:19.500 --> 00:45:21.440
 I think that's a great takeaway.

00:45:21.940 --> 00:45:27.560
 Hey, listen, if you're watching on social, you've got questions, feel free to throw them in whatever the thing is.

00:45:27.660 --> 00:45:31.980
 It'll pop up, whatever the chat on Facebook or on YouTube.

00:45:32.120 --> 00:45:35.200
 We'd love to engage or ask some of those questions here in a little bit.

00:45:35.280 --> 00:45:45.260
 But just to summarize here, so the six steps towards launching a digital church, a digital ministry, something new with digital.

00:45:45.640 --> 00:45:47.700
 Number one, rely on the Spirit's leading.

00:45:47.880 --> 00:45:49.900
 Number two, clarify your missional identity.

00:45:50.420 --> 00:45:52.480
 Number three, design your community structure.

00:45:52.600 --> 00:45:54.920
 Number four, build a healthy team.

00:45:54.920 --> 00:45:58.760
 Number five, develop your engagement engine.

00:45:59.460 --> 00:46:02.680
 And then number six, we've got launch your community.

00:46:03.100 --> 00:46:05.580
 So, Chesley, what's your perspective here with this one?

00:46:05.700 --> 00:46:11.680
 Yeah, I think if you look at every movie known to man, they have a launch strategy.

00:46:12.440 --> 00:46:16.600
 And they're putting out trailers, they're putting out teasers.

00:46:16.900 --> 00:46:20.580
 And what ends up happening is it becomes an event to go to.

00:46:20.840 --> 00:46:27.420
 It's something to be a part of and experience like Batman a couple weeks ago.

00:46:27.660 --> 00:46:32.900
 Like I got to even sit in a Batman showing before they launched it everywhere else in the nation.

00:46:33.460 --> 00:46:34.880
 And it was amazing.

00:46:35.080 --> 00:46:36.120
 I had a lot of fun.

00:46:36.380 --> 00:46:38.600
 And it was wonderful.

00:46:38.600 --> 00:46:47.080
 But they had a sequence that was built specifically for mass appeal and attention.

00:46:47.420 --> 00:46:52.480
 They had stories around it as they're building a community.

00:46:53.200 --> 00:46:58.760
 And they had triggers in that as they're sending me emails as well.

00:46:58.860 --> 00:47:07.420
 And so, as we think through what it looks like to launch a community, it's not just start day one and go, hey, we're here.

00:47:07.940 --> 00:47:08.960
 And then crickets.

00:47:09.880 --> 00:47:16.680
 No, there is an intentional way of doing this that digital businesses have been doing for 20 years.

00:47:17.000 --> 00:47:26.980
 There's a way to gain attention and have people build relationship enough with you that they're actually going to want to be a part of this because it feels like something important.

00:47:27.480 --> 00:47:32.220
 It feels like something I want to be a part of because it might actually transform my life.

00:47:32.380 --> 00:47:46.720
 If you understand how to sequence emails to do that, to get you going somewhere, if you understand how to utilize stories that help people validate their own emotional buy-in to this, that'll help.

00:47:46.720 --> 00:47:55.060
 And triggers that will help you allow them to move into their story through this.

00:47:55.680 --> 00:48:04.820
 And that's why I say you always got to be around discipleship as well because these triggers, these things are amoral, but they can be good or bad.

00:48:05.320 --> 00:48:10.780
 It's not like they're powerful and they could either be used for evil or for good.

00:48:11.320 --> 00:48:15.120
 They are potent, just like a gun is.

00:48:15.200 --> 00:48:17.000
 It's useful in the right hands.

00:48:17.000 --> 00:48:20.540
 It's dangerous no matter whose hands it's in.

00:48:21.060 --> 00:48:33.200
 And so as we are doing this, it's got to be for discipleship and building a community, not for building your own brand and an audience so you can exploit yourself for notoriety.

00:48:33.840 --> 00:48:38.740
 And so build your list, launch your community through sequences, stories, and triggers.

00:48:39.700 --> 00:48:40.740
 And triggers.

00:48:40.940 --> 00:48:41.880
 Very good there.

00:48:42.400 --> 00:48:46.480
 Yeah, it's very easy for digital to fall back on the brand.

00:48:47.100 --> 00:48:59.720
 It's very easy for digital to take more of an influencer or, and I don't mean influencer as a pride or as a negative there necessarily, but it's more of a word of pride.

00:48:59.720 --> 00:49:04.660
 And of, hey, we want to, we need to keep that, the humility of this.

00:49:04.900 --> 00:49:14.340
 And that's why I think it's so great that right off the top, it's rely on the spirits leading and keep this whole thing baked in prayer and the humility of that.

00:49:14.700 --> 00:49:18.640
 And so definitely, uh, Chesley, man, this, this is a, this is a great list.

00:49:18.780 --> 00:49:21.900
 Um, how, how, how long did it take you to come up with this?

00:49:21.920 --> 00:49:26.940
 Like what's, I'm just curious, what, how did this, what's the story of how all this stuff happened?

00:49:27.120 --> 00:49:27.360
 Yeah.

00:49:27.980 --> 00:49:30.960
 So I've been a replanter and a church planter.

00:49:30.960 --> 00:49:34.820
 So I've been going through this for like 10 years and I'm never done training.

00:49:34.820 --> 00:49:48.240
 Like, I, I mean, honestly, I'll show you a book right here, sequences, stories, and triggers came from my, uh, like my foray into learning launch is a book that I've used that I've learned a lot of this stuff from.

00:49:48.240 --> 00:49:52.800
 Um, I, I've done marketing on, in the digital space for about seven years.

00:49:52.800 --> 00:49:55.560
 I've helped other people, other businesses with messaging.

00:49:55.860 --> 00:50:01.100
 And then when COVID happened, I realized, oh, this is how you launch large in a digital space.

00:50:01.400 --> 00:50:07.800
 And then I realized launching large will only build an audience if you don't actually help people develop.

00:50:08.040 --> 00:50:13.340
 And digital is about max communication to one, not mass communication to many.

00:50:13.440 --> 00:50:15.380
 Although you can do that, you should do that.

00:50:15.540 --> 00:50:29.140
 So branding in and of itself isn't bad, but it's always to develop the individual so that they will go and do what Jesus called them to do so that you'll build a movement of community leaders that are also doing that thing and on and on and on.

00:50:29.140 --> 00:50:34.060
 Um, and so, um, I have been in the church space my entire life.

00:50:34.280 --> 00:50:36.140
 I've always wanted to know how it works.

00:50:36.260 --> 00:50:42.360
 And, uh, and then digital has been a desire of mine because I love new technology.

00:50:42.740 --> 00:50:45.780
 I mean, you know, I got my glasses that you can't stand.

00:50:46.140 --> 00:50:49.360
 I'm just an early adopter about all that stuff.

00:50:49.620 --> 00:50:57.620
 And, uh, so yeah, I'm just a student and knowing church planting and realizing like nobody's actually figured out how to do this well.

00:50:58.280 --> 00:51:02.220
 And I took the principles I've learned in business over 15 years.

00:51:02.220 --> 00:51:06.380
 I've took the principles I've learned in church planting for the last 10.

00:51:06.460 --> 00:51:15.060
 And I took my experience that I've had doing digital ministry with, uh, students and I combined it all together and said, this is what I think will work.

00:51:15.200 --> 00:51:20.740
 Now, obviously, if you're a digital church planter, there's some other things that you're going to need like, uh, fundraising and stuff.

00:51:20.740 --> 00:51:25.000
 But that's part of your engine that you'll build in this as well.

00:51:25.000 --> 00:51:29.580
 And so, yeah, that's a quick synopsis of the story.

00:51:30.680 --> 00:51:38.940
 Dude, that was, well, even this whole thing, uh, less than an hour flying through six steps to do something, uh, to launch a digital.

00:51:39.160 --> 00:51:40.880
 Like, this was all very quick.

00:51:41.000 --> 00:51:43.040
 And so, man, Chesley, thanks for jumping on here.

00:51:43.120 --> 00:51:47.600
 By the way, I'm coming around to the whole Snapchat face, uh, Facebook glasses.

00:51:47.740 --> 00:51:53.660
 So I met, we'll offline, but there's some really fascinating stories that I've been running into, uh, with those glasses.

00:51:53.760 --> 00:51:54.880
 I may, I may have to get one.

00:51:54.940 --> 00:51:57.240
 I'm not a Snapchat guy, so I don't think that's going to happen.

00:51:57.400 --> 00:51:57.740
 That's fair.

00:51:58.040 --> 00:51:59.240
 They make a Facebook version, right?

00:51:59.320 --> 00:51:59.580
 They do.

00:51:59.740 --> 00:52:01.080
 I have the Facebook version.

00:52:01.240 --> 00:52:01.380
 Yeah.

00:52:01.460 --> 00:52:02.740
 I don't, I don't do Snapchat.

00:52:03.900 --> 00:52:06.240
 I, I, I may, I may do that.

00:52:06.620 --> 00:52:07.720
 We'll have, we'll have to see.

00:52:07.740 --> 00:52:08.500
 I can move that stuff in the house.

00:52:08.500 --> 00:52:09.660
 My wife will be like, not in the house.

00:52:10.080 --> 00:52:11.400
 So that's fair.

00:52:11.940 --> 00:52:12.520
 That's fair.

00:52:13.600 --> 00:52:14.000
 Dangerous.

00:52:15.380 --> 00:52:15.740
 Awesome.

00:52:15.740 --> 00:52:18.060
 And, but that's a whole other podcast for another day.

00:52:18.140 --> 00:52:19.700
 But hey, we're, we're going to wrap up the plane.

00:52:20.060 --> 00:52:23.980
 Uh, by the way, uh, you know, fam, just another connection point.

00:52:24.220 --> 00:52:29.360
 We're wrestling with all of this stuff in, in offering trainings and, um, in opportunities

00:52:29.360 --> 00:52:31.280
 to dialogue and engage on this.

00:52:31.280 --> 00:52:37.240
 And so that's fam, fam.digitalchurch.network.

00:52:37.240 --> 00:52:38.540
 And so head over that way.

00:52:38.640 --> 00:52:41.260
 Chesley, as we're landing the plane here, any closing thoughts?

00:52:41.680 --> 00:52:41.920
 Yeah.

00:52:42.280 --> 00:52:46.640
 Um, you can do this once, or you can do this a thousand times.

00:52:46.640 --> 00:52:51.540
 If you'll multiply your reach through actually discipling someone else and teaching them how

00:52:51.540 --> 00:52:53.420
 to do it with you, that's called apprenticeship.

00:52:53.500 --> 00:52:55.640
 Like that's when a movement starts.

00:52:55.640 --> 00:52:56.680
 Don't do it by yourself.

00:52:56.760 --> 00:52:57.920
 Hope other people do it.

00:52:58.140 --> 00:53:03.260
 And so I, I'm excited about, uh, doing that with you guys on fam.

00:53:03.780 --> 00:53:08.920
 And maybe just maybe, um, you'll see some of this stuff roll out pretty quickly.

00:53:09.860 --> 00:53:10.340
 So.

00:53:10.760 --> 00:53:11.280
 Yeah.

00:53:11.560 --> 00:53:12.620
 Hint, hint, wink, wink.

00:53:12.800 --> 00:53:15.220
 Uh, it's a good time to jump in fam.

00:53:15.360 --> 00:53:18.620
 Ben Stapley just texted me while we're having this conversation.

00:53:18.740 --> 00:53:19.500
 Why Ben Stapley?

00:53:19.820 --> 00:53:22.060
 Ben Stapley is, wait, wait, wait, wait, wait.

00:53:22.100 --> 00:53:23.100
 I'm going to call Ben publicly.

00:53:23.600 --> 00:53:26.700
 Ben, you're supposed to be fasting from social media.

00:53:26.700 --> 00:53:30.520
 Why are you watching social media right now and texting me a photo of that?

00:53:30.560 --> 00:53:33.320
 I'll read the text here in a little bit, but Ben, I'm disappointed in you.

00:53:33.880 --> 00:53:35.880
 Hey, listen, this has been, I'm kidding.

00:53:35.980 --> 00:53:36.500
 I love Ben.

00:53:36.600 --> 00:53:36.960
 Ben's great.

00:53:37.060 --> 00:53:39.300
 Ben hug, Ben right now.

00:53:39.360 --> 00:53:40.140
 We're hugging on the camera.

00:53:40.220 --> 00:53:40.880
 Ben, this is great.

00:53:40.960 --> 00:53:42.320
 Hey, listen, uh, it's always fun.

00:53:42.400 --> 00:53:43.360
 I love doing this stuff live.

00:53:43.660 --> 00:53:48.560
 Uh, but Hey, for Ben Stapley, who evidently will never talk to me again, uh, for Chesley

00:53:48.560 --> 00:53:54.240
 Lundy jumping on, this is Jeff with the church, digital, digital church network, and so much

00:53:54.240 --> 00:53:55.440
 other fun stuff.

00:53:55.620 --> 00:53:56.340
 Jump in fam.

00:53:56.660 --> 00:53:57.860
 Be a part of the conversation.

00:53:58.440 --> 00:54:00.660
 We'll see you next time here on the podcast.

00:54:00.860 --> 00:54:01.440
 Y'all have a good day.

00:54:01.580 --> 00:54:01.940
 Peace.

