WEBVTT

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 Hey, everybody, welcome to the Church Digital Podcast.

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 We're doing another bonus episode here

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 as we're doing a podcast takeover.

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 The Church Digital Podcast Network,

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 TCD Podcast Network, is taking over my show every Thursday,

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 and we're featuring a new podcast,

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 a new episode from one of those shows every week.

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 And this week, well, y'all probably know him.

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 He's not necessarily new.

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 He's been around for a long time, to be honest.

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 He's older than me.

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 We were featuring Tom Pounder.

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 Tom Pounder's been a digital pastor, has been around.

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 Even when I started the Church Digital,

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 he was already doing some of the stuff with YM Sidekick,

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 your ministry sidekick, and YM Sidekick Podcast.

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 And so he, to be honest, Tom was the first guy

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 to really reach out to me when I started the Church Digital.

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 And it was awesome building this relationship over the years

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 and seeing how things have developed in ministry for him.

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 And we are excited.

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 About a year ago, we brought him, maybe a year and a half ago,

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 we brought him on board the Church Digital.

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 And so as a matter of fact, right now,

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 he is the content director for the Church Digital.

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 And super excited to have him in that role

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 and bringing TCD Sidekick now into play

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 and letting Tom do ministry and helping platform him

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 through what we're doing with the Church Digital.

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 Super excited to see that

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 and super excited to bring Tom,

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 TCD Sidekick here onto the podcast.

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 So we're bringing TCD Sidekick onto the Church Digital.

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 You're about ready to listen to an episode that he did right now

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 with another really good friend and another guy who's surprisingly old.

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 This is Mark McDonald.

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 No offense.

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 Actually, I found out on Facebook,

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 Mark went to school for like 40 years ago,

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 like went to college 40 years ago.

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 And, you know, if you look at Mark,

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 he doesn't look like the type of guy that's old enough to be in college 40 years ago.

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 But matter of fact, it was.

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 Hey, Mark, who's an incredible communications guy,

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 church communications branding is coming on board

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 in the Tom's podcast, TCD Sidekick,

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 to talk about communications and how your church can take advantage of it.

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 Talk about practical, insightful information.

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 You will want to hear this podcast.

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 TCD Sidekick and Mark McDonald coming up.

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 But before we go there, here's what I want you to do.

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 I want you to pull up the show notes

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 and I want you to subscribe to the TCD Sidekick podcast.

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 Subscribe to what Tom is doing

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 and start to share some support with what Tom's doing.

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 TCD Sidekick, find the link in the show notes.

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 More information on the entire network

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 at thechurch.digital slash podcast.

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 There's all sorts of information there,

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 thechurch.digital slash podcast.

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 But hey, we're going to land a plane

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 and actually hand it off to Tom and Mark

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 as they're going to have this conversation on church communications.

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 All right, everybody, here you go.

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 Today, we're going to talk about Google search

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 and why it's so important for you to understand Google search

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 for your church or your ministry.

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 Are you ready?

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 Because it's time.

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 You're listening to the Church Digital Sidekick podcast,

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 part of the TCD Podcast Network.

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 Hey, heroes.

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 I am Tom Pounder, and this is the Church Digital Sidekick podcast.

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 This is the podcast where I bring on ministry leaders

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 and we talk about how you can be more effective

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 in doing ministry in this very digital and online world.

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 And today, I have Mark McDonald on.

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 I love having conversations with Mark McDonald.

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 He is the Be Known for Something guy,

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 and I've got all his links in the show notes.

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 But he joined me today and we talk about Google search

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 and why it's so important for your church

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 to want to be on the front page of Google,

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 how you can get on the front page of Google

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 and why search is so important for your church

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 to be reaching out to your existing community.

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 So I'm really excited to have Mark on the podcast.

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 But before we get into that,

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 I do want to just highlight the Church Digital

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 and stuff that we're doing at the Church Digital today.

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 The great thing that's happening at the Church Digital right now

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 is that we have a ton of voices coming on,

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 sharing blog posts and sharing podcasts

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 about how you can be more effective

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 in your ministry and in your personal life.

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 Talk about mental health issues as well.

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 And so it's really important

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 for you to check out thechurch.digital.

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 We've got a ton of great content

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 every single day throughout the weekday,

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 blog posts and podcasts

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 that will encourage you every single day.

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 So make sure you check out that.

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 But also, if you want some coaching

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 or you want to be a part of a cohort

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 that will help you with a digital community

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 or a digital community

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 or even a metaverse community,

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 go to the equipping page at the Church Digital

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 and you can find out all the information

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 you have on that.

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 All right, heroes.

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 Well, I'm really excited again

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 about this interview I have with Mark McDonald.

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 So without any further ado,

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 let's get into the conversation right now.

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 All right, with me right now is Mark McDonald.

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 Mark, how are you?

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 I'm doing really good.

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 It's always fun just to meet up a little bit

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 and just, I mean,

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 everyone always doesn't know what happens

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 just before we press record,

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 but we always have a good time.

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 Yeah, you're, I mean, again,

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 one of the things I really like about you,

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 you're really easy to talk to.

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 And so, I mean,

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 just having a free-flowing conversation

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 before we hit the record button

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 was really good.

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 I'm in just such a better mood right now.

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 Well, that's good.

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 I don't think I've ever seen you smile this much.

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 Oh, oh, good.

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 That's, that's always a good thing.

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 That's always a good thing.

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 All right.

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 So, hey, Mark, I know you.

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 We've known each other for a while,

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 but some people on my podcast

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 may not know who you are.

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 So share with them a little bit

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 about who you are and what you do.

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 You know, it's just so crazy.

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 I think every day I try to have

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 an attitude of gratitude.

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 And when I have my quiet time,

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 oftentimes I think God just hears it

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 over and over again.

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 I, I can't believe that I get to do

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 what I get to do.

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 I'm, I'm a little kid from East Coast, Canada,

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 and I, I serve an amazing king

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 who allows me to work with churches.

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 I guess the, the path that got me here was,

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 you know, I'm a graphic designer by trade.

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 That's what my degree's in.

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 I started working for one of Eastern Canada's

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 largest ad agencies,

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 became senior creative director.

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 And, and out of all of that,

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 I just kept thinking the church

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 needs to know this stuff

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 and started working with churches,

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 moved to North Carolina.

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 And, and started,

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 we kind of became the national voice

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 of, of church communication

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 and, and started speaking at,

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 at conferences.

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 Out of that, I started writing articles,

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 written over 800 magazine articles.

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 And then I wrote a book

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 called Be Known for Something.

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 And it became an Amazon bestseller.

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 And from that started working

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 with Florida Baptist Convention.

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 They moved me to Jacksonville, Florida.

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 And I love Florida.

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 And as a Canadian,

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 it's like, I never want to go back

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 to the weather that they're experiencing

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 right now.

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 And, and, and now I run an agency

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 called Be Known for Something.

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 And we work with all kinds of denominations.

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 And I'm also executive director

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 for Center for Church Communication,

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 which is about 10,000 churches

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 across the country.

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 So you're, you probably sit on your hands

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 pretty regularly with nothing to do, right?

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 I mean, you've got nothing really going on.

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 You know, every day my,

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 I'm a to-do list guy.

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 I don't know.

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 Are you a to-do list guy?

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 I am.

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 Yeah.

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 So I have, you know,

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 I, I work with things,

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 which is an amazing app.

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 If you guys are, you know,

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 are interested in,

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 in a to-do list app.

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 But I'm also a little old school.

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 I'm a whole bunch older than you.

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 So I, I always have my post-it notes,

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 which are almost embarrassing.

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 So I have my, my master list over here

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 on this computer, on this monitor.

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 And, and then every day I have,

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 okay, so here are the five things

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 that I absolutely have to get done today.

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 That's awesome.

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 Okay.

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 That's cool to hear how you function on this.

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 We're not going to talk about to-do lists today,

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 but I do have to share with you.

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 I go back and forth.

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 I have a, a notepad

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 that I write my to-do list

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 kind of for the week.

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 I talk about, do some things.

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 And then I've, I've learned to really,

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 because we're so digital these days,

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 I've set up reminders on my iPhone

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 that kind of go over all my platforms,

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 you know, with the Mac and the iPad

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 that just set up key reminders for key days

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 so that I don't,

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 if I, if I miss my notepad for some reason,

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 I'll still have some kind of reoccurring things

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 that I need to be focused on

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 and not lose sight of.

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 So that's really cool to see how you do.

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 I love your, the, the, the post-it notes.

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 I have one post-it note in front of me every day

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 and it has the things that I have to get done.

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 And there is a euphoria

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 when I get to check off a post-it note

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 and it doesn't have that same feel

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 like I, they need to gamify the,

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 my digital list so that

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 when I click off something like,

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 you know, fireworks need to shoot

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 a screen, you know,

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 I'm all in it for the gratification.

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 Like there just needs to be something

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 that says,

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 you're the greatest person ever.

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 Yes.

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 Yes.

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 No, that, and I like that idea.

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 Maybe you should create that app.

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 Yeah, no.

00:09:36.520 --> 00:09:36.880
 Okay.

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 So somebody who's listening right now

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 should create that app

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 and maybe call it the Mark McDonald list.

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 The Mark McDonald.

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 There you go.

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 There you go.

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 Or list by Mark McDonald.

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 Exactly.

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 But, you know, being,

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 you know, all about being known for something,

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 I think, and because I am a to-do list guy,

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 anyone who sees me at a conference,

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 I usually in my, in my, uh, uh, briefcase,

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 that sounded very old.

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 I, in my, my backpack,

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 I usually have notepads

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 and the notepads are to-don't lists

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 because as much as it's important

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 for what we actually do,

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 there's some things we just shouldn't do.

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 And that's, I do not develop apps.

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 So that's on my to-don't list.

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 There you go.

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 There you go.

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 I love that you hit briefcase.

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 I, now I just want to go down the rabbit hole

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 of just all the old school stuff

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 that we used to do.

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 Because even though you are

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 a little bit older than I am,

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 not that much where I wouldn't know

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 some of these things.

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 I remember when my dad had the briefcase

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 and he would take it into work.

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 So I remember when I had a Rolodex

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 that I, I, I guess I remember I thought,

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 okay, so my Palm Pilot allows me

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 to have an, an address book.

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 So maybe I should transcribe,

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 oh my goodness,

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 there's like a hundred things

00:11:01.440 --> 00:11:02.280
 on my Rolodex.

00:11:02.340 --> 00:11:04.760
 And I think my contact list now

00:11:04.760 --> 00:11:06.920
 is like four or 5,000 people.

00:11:07.280 --> 00:11:09.640
 So I'm glad that I switched to digital.

00:11:09.820 --> 00:11:11.260
 Digital is the way.

00:11:11.500 --> 00:11:13.600
 I'm glad we also don't have Palm Pilots.

00:11:14.080 --> 00:11:15.540
 God, I love my Palm Pilot though.

00:11:15.680 --> 00:11:16.580
 My Palm Pilot was so,

00:11:16.660 --> 00:11:17.540
 I loved it.

00:11:17.640 --> 00:11:17.880
 Okay.

00:11:18.180 --> 00:11:18.420
 Okay.

00:11:18.420 --> 00:11:19.900
 Now people are probably going to get annoyed

00:11:19.900 --> 00:11:20.940
 with us right now,

00:11:21.000 --> 00:11:22.300
 but this would be good

00:11:22.300 --> 00:11:23.600
 an offline conversation.

00:11:24.400 --> 00:11:24.800
 Okay.

00:11:24.860 --> 00:11:26.660
 So the reason why I have you on today

00:11:26.660 --> 00:11:27.480
 is because we're going to talk

00:11:27.480 --> 00:11:28.400
 about Google search.

00:11:28.960 --> 00:11:29.960
 And we're going to talk about

00:11:29.960 --> 00:11:31.660
 how that applies into our churches

00:11:31.660 --> 00:11:32.520
 and our ministries,

00:11:32.520 --> 00:11:34.560
 but just to kind of get the ball rolling

00:11:34.560 --> 00:11:35.400
 a little bit, you know,

00:11:35.460 --> 00:11:36.940
 we, most of us use Google

00:11:36.940 --> 00:11:38.080
 basically every day

00:11:38.080 --> 00:11:39.020
 and we're searching stuff.

00:11:39.240 --> 00:11:40.860
 So why is it important

00:11:40.860 --> 00:11:41.760
 for us to understand

00:11:41.760 --> 00:11:43.080
 how Google search works?

00:11:44.300 --> 00:11:44.740
 Wow.

00:11:45.160 --> 00:11:46.140
 Mainly because

00:11:46.140 --> 00:11:49.760
 as much as we probably understand it,

00:11:49.980 --> 00:11:51.500
 but don't want to admit it,

00:11:51.760 --> 00:11:53.500
 Google runs the world.

00:11:53.620 --> 00:11:56.520
 I mean, like talk about old school stuff.

00:11:56.620 --> 00:11:57.800
 I mean, it used to be

00:11:57.800 --> 00:12:00.360
 if a church wanted to be known

00:12:00.360 --> 00:12:01.480
 in their community,

00:12:01.480 --> 00:12:03.840
 they had to have their yellow page

00:12:03.840 --> 00:12:06.820
 ad or their yellow page listing.

00:12:06.980 --> 00:12:08.240
 You know, the listing was free,

00:12:08.240 --> 00:12:09.820
 but you can have an ad

00:12:09.820 --> 00:12:11.600
 and everybody and their dog

00:12:11.600 --> 00:12:12.820
 who wants to go to church

00:12:12.820 --> 00:12:14.580
 will find you just by your ad.

00:12:15.040 --> 00:12:15.240
 Yes.

00:12:15.500 --> 00:12:19.120
 Well, Google is the new yellow pages.

00:12:19.460 --> 00:12:20.200
 And I shouldn't even say

00:12:20.200 --> 00:12:21.540
 the new yellow pages

00:12:21.540 --> 00:12:23.660
 because yellow pages have long

00:12:23.660 --> 00:12:26.260
 since died a very good death.

00:12:26.440 --> 00:12:27.440
 Thank the Lord.

00:12:27.720 --> 00:12:28.200
 Thank the Lord.

00:12:28.200 --> 00:12:28.740
 I know.

00:12:28.980 --> 00:12:30.540
 Because it was far too much money.

00:12:30.720 --> 00:12:31.480
 And then Google,

00:12:31.680 --> 00:12:32.960
 when they first came out,

00:12:33.140 --> 00:12:34.520
 it was all about

00:12:34.520 --> 00:12:36.540
 and we're doing this for free.

00:12:36.980 --> 00:12:37.200
 Yeah.

00:12:37.420 --> 00:12:39.160
 But what we know

00:12:39.160 --> 00:12:40.980
 is that it really wasn't free.

00:12:41.160 --> 00:12:41.880
 What they've done

00:12:41.880 --> 00:12:43.780
 is they put their tentacles out

00:12:43.780 --> 00:12:46.340
 and they own so much information

00:12:46.340 --> 00:12:49.580
 that now they're kings.

00:12:50.020 --> 00:12:53.200
 Yeah, they're really all over the place.

00:12:53.380 --> 00:12:54.280
 It's really funny

00:12:54.280 --> 00:12:55.400
 because, again,

00:12:55.600 --> 00:12:56.580
 you and I grew up

00:12:56.580 --> 00:12:58.220
 when the internet

00:12:58.220 --> 00:12:59.400
 really kind of came about.

00:12:59.580 --> 00:13:00.420
 We knew it before.

00:13:00.540 --> 00:13:01.060
 We knew the world

00:13:01.060 --> 00:13:01.660
 before the internet.

00:13:01.800 --> 00:13:03.460
 Now we know very well.

00:13:03.860 --> 00:13:05.240
 And I would always

00:13:05.240 --> 00:13:06.320
 just search on Google.

00:13:06.460 --> 00:13:07.580
 I'm not Google, Yahoo.

00:13:07.960 --> 00:13:08.880
 And then all my friends

00:13:08.880 --> 00:13:09.300
 would be like,

00:13:09.360 --> 00:13:10.600
 why are you using Yahoo?

00:13:11.140 --> 00:13:12.020
 Just go to Google.

00:13:12.160 --> 00:13:12.900
 It's so simple.

00:13:13.020 --> 00:13:13.680
 It's so plain.

00:13:13.680 --> 00:13:14.420
 And they give you

00:13:14.420 --> 00:13:15.720
 all the right information.

00:13:16.280 --> 00:13:16.660
 And I'm like,

00:13:16.920 --> 00:13:17.400
 oh, okay.

00:13:17.480 --> 00:13:18.400
 So now I use Google

00:13:18.400 --> 00:13:19.420
 most of the time.

00:13:19.660 --> 00:13:21.300
 Well, and you point out

00:13:21.300 --> 00:13:22.160
 a really good thing.

00:13:22.300 --> 00:13:22.520
 I mean,

00:13:22.580 --> 00:13:24.740
 the thing that Google did,

00:13:24.880 --> 00:13:26.040
 like you think AOL

00:13:26.040 --> 00:13:26.900
 and Yahoo

00:13:26.900 --> 00:13:29.220
 and MySpace

00:13:29.220 --> 00:13:30.880
 and like all of that

00:13:30.880 --> 00:13:31.860
 customization

00:13:31.860 --> 00:13:34.020
 that it allowed you to do.

00:13:34.200 --> 00:13:35.320
 And Google came out

00:13:35.320 --> 00:13:35.780
 and said,

00:13:36.020 --> 00:13:37.440
 we're going to be simple.

00:13:37.720 --> 00:13:38.380
 We're going to be easy.

00:13:38.520 --> 00:13:39.080
 There's going to be

00:13:39.080 --> 00:13:40.260
 nothing else on the screen.

00:13:40.260 --> 00:13:41.120
 It's just going to have

00:13:41.120 --> 00:13:41.840
 that little bar

00:13:41.840 --> 00:13:43.760
 and you're here for a search.

00:13:44.260 --> 00:13:45.060
 Here's what we get.

00:13:45.220 --> 00:13:46.040
 We do search.

00:13:46.720 --> 00:13:48.560
 And it was kind of like McDonald's

00:13:48.560 --> 00:13:49.580
 when they came along

00:13:49.580 --> 00:13:50.160
 and said,

00:13:50.360 --> 00:13:51.020
 you know what?

00:13:51.060 --> 00:13:51.760
 We're going to be,

00:13:52.300 --> 00:13:52.580
 we're going to,

00:13:52.700 --> 00:13:53.740
 we're going to do hamburgers

00:13:53.740 --> 00:13:54.260
 really well,

00:13:54.340 --> 00:13:55.260
 but you got to do it

00:13:55.260 --> 00:13:57.060
 the way we do hamburgers.

00:13:57.060 --> 00:13:58.440
 And it just became

00:13:58.440 --> 00:13:59.880
 a very simple system

00:13:59.880 --> 00:14:00.960
 so that you can get

00:14:00.960 --> 00:14:02.080
 what you're looking for

00:14:02.080 --> 00:14:04.140
 and you love our hamburgers.

00:14:06.320 --> 00:14:07.040
 I do.

00:14:07.180 --> 00:14:08.680
 I still go to McDonald's

00:14:08.680 --> 00:14:10.460
 and I'll get the cheeseburger meal

00:14:10.460 --> 00:14:11.600
 because I just like

00:14:11.600 --> 00:14:12.280
 their cheeseburgers.

00:14:13.280 --> 00:14:14.880
 But we digress, right?

00:14:15.000 --> 00:14:16.240
 Yes, we do digress.

00:14:16.740 --> 00:14:17.360
 Okay, so,

00:14:17.440 --> 00:14:18.260
 but here's the deal.

00:14:18.400 --> 00:14:19.140
 Okay, so say

00:14:19.140 --> 00:14:20.560
 for my church

00:14:20.560 --> 00:14:21.280
 or my ministry,

00:14:21.540 --> 00:14:22.320
 like, you know,

00:14:22.380 --> 00:14:23.800
 there's that coveted

00:14:23.800 --> 00:14:25.640
 first page of Google.

00:14:25.780 --> 00:14:27.120
 Now, when you search something,

00:14:27.420 --> 00:14:28.200
 you can get hundreds

00:14:28.200 --> 00:14:29.400
 of pages of stuff,

00:14:29.780 --> 00:14:30.400
 but really,

00:14:30.660 --> 00:14:31.500
 you want to be

00:14:31.500 --> 00:14:32.920
 on the front page.

00:14:33.020 --> 00:14:33.660
 Why do you want to be

00:14:33.660 --> 00:14:34.580
 on the front page?

00:14:35.120 --> 00:14:36.440
 Well, how many times

00:14:36.440 --> 00:14:37.760
 do we search for something

00:14:37.760 --> 00:14:38.740
 and ever go

00:14:38.740 --> 00:14:40.080
 to the second page?

00:14:40.440 --> 00:14:41.060
 In fact,

00:14:41.340 --> 00:14:42.500
 I'll say to somebody,

00:14:42.620 --> 00:14:43.420
 so how many things

00:14:43.420 --> 00:14:44.760
 are on the first page

00:14:44.760 --> 00:14:45.220
 of Google

00:14:45.220 --> 00:14:46.040
 and they're like,

00:14:46.160 --> 00:14:46.760
 oh, I don't know.

00:14:46.840 --> 00:14:47.400
 I don't even think

00:14:47.400 --> 00:14:48.560
 I scroll to the bottom.

00:14:49.440 --> 00:14:50.580
 And it's true.

00:14:50.740 --> 00:14:50.900
 I mean,

00:14:50.920 --> 00:14:51.940
 we don't even scroll

00:14:51.940 --> 00:14:52.860
 to the bottom anymore.

00:14:52.960 --> 00:14:53.720
 That's why Google

00:14:53.720 --> 00:14:55.840
 allows you to buy

00:14:55.840 --> 00:14:57.180
 your yellow page

00:14:57.180 --> 00:14:58.780
 at your Google ad

00:14:58.780 --> 00:14:59.700
 at the top

00:14:59.700 --> 00:15:00.500
 and they put it

00:15:00.500 --> 00:15:01.140
 at the top

00:15:01.140 --> 00:15:01.960
 because,

00:15:02.120 --> 00:15:02.980
 and that's going to go

00:15:02.980 --> 00:15:03.880
 to what we're going

00:15:03.880 --> 00:15:04.760
 to talk about today,

00:15:05.100 --> 00:15:05.800
 the importance

00:15:05.800 --> 00:15:06.840
 of the top.

00:15:07.440 --> 00:15:09.140
 And so Google knows

00:15:09.140 --> 00:15:10.280
 whatever's on top

00:15:10.280 --> 00:15:11.000
 or whatever's

00:15:11.000 --> 00:15:12.100
 on the first page

00:15:12.100 --> 00:15:13.560
 is so much more important

00:15:13.560 --> 00:15:14.720
 than anything else.

00:15:14.720 --> 00:15:16.160
 So that is

00:15:16.160 --> 00:15:18.040
 the coveted spot

00:15:18.040 --> 00:15:19.080
 you want to,

00:15:19.220 --> 00:15:20.380
 when someone Googles

00:15:20.380 --> 00:15:21.500
 for you,

00:15:22.440 --> 00:15:23.120
 you need to be,

00:15:23.240 --> 00:15:25.680
 you need to master Google

00:15:25.680 --> 00:15:26.260
 and that's what

00:15:26.260 --> 00:15:26.900
 we're going to talk

00:15:26.900 --> 00:15:27.400
 about today,

00:15:27.540 --> 00:15:28.600
 mastering Google

00:15:28.600 --> 00:15:29.300
 to the point

00:15:29.300 --> 00:15:30.440
 that you get served

00:15:30.440 --> 00:15:31.460
 on that first page.

00:15:31.820 --> 00:15:32.920
 So are you saying

00:15:32.920 --> 00:15:33.940
 that if I'm a church

00:15:33.940 --> 00:15:34.980
 of under 100

00:15:34.980 --> 00:15:36.240
 or even 200

00:15:36.240 --> 00:15:37.540
 that I can still

00:15:37.540 --> 00:15:38.680
 get on the front page,

00:15:39.000 --> 00:15:39.520
 the first page

00:15:39.520 --> 00:15:39.880
 of Google?

00:15:41.640 --> 00:15:42.080
 Absolutely,

00:15:42.560 --> 00:15:43.200
 possibly.

00:15:44.280 --> 00:15:44.720
 Absolutely.

00:15:45.460 --> 00:15:45.760
 Okay,

00:15:45.840 --> 00:15:46.720
 so let's digress.

00:15:46.860 --> 00:15:47.920
 Let's go into this.

00:15:48.160 --> 00:15:49.460
 Do I have to pay for it?

00:15:49.480 --> 00:15:49.940
 Is it something

00:15:49.940 --> 00:15:50.840
 that I have to pay for?

00:15:51.660 --> 00:15:52.100
 So,

00:15:52.660 --> 00:15:53.300
 yes.

00:15:53.800 --> 00:15:54.940
 What we just talked

00:15:54.940 --> 00:15:55.760
 about is

00:15:55.760 --> 00:15:57.360
 if you,

00:15:57.460 --> 00:15:58.760
 if you absolutely,

00:15:58.980 --> 00:15:59.600
 like you're,

00:15:59.920 --> 00:16:00.160
 you know,

00:16:00.160 --> 00:16:01.480
 if someone's Googling

00:16:01.480 --> 00:16:02.300
 for you,

00:16:02.500 --> 00:16:04.220
 whatever your keywords are,

00:16:04.320 --> 00:16:05.260
 like when someone's

00:16:05.260 --> 00:16:06.300
 there Googling

00:16:06.300 --> 00:16:07.400
 and you're hoping

00:16:07.400 --> 00:16:08.580
 that you get served

00:16:08.580 --> 00:16:09.620
 on that first page,

00:16:09.660 --> 00:16:10.660
 whether that's

00:16:10.660 --> 00:16:12.280
 your community churches

00:16:12.280 --> 00:16:13.640
 or your community

00:16:13.640 --> 00:16:14.800
 denominational churches

00:16:14.800 --> 00:16:17.440
 or I need God

00:16:17.440 --> 00:16:18.420
 and,

00:16:18.540 --> 00:16:19.420
 and it's like,

00:16:19.540 --> 00:16:20.240
 I,

00:16:20.280 --> 00:16:21.520
 I would love to be there.

00:16:21.580 --> 00:16:21.700
 I,

00:16:21.900 --> 00:16:22.120
 like,

00:16:22.120 --> 00:16:22.940
 why is it always

00:16:22.940 --> 00:16:23.640
 the big guys

00:16:23.640 --> 00:16:24.020
 that are there?

00:16:24.140 --> 00:16:24.320
 Well,

00:16:24.760 --> 00:16:25.380
 you can,

00:16:25.760 --> 00:16:26.680
 you can kind of

00:16:26.680 --> 00:16:27.700
 get around

00:16:27.700 --> 00:16:29.180
 the whole amount

00:16:29.180 --> 00:16:29.700
 of work

00:16:29.700 --> 00:16:30.720
 and pay for it

00:16:30.720 --> 00:16:31.960
 so you can get,

00:16:32.080 --> 00:16:32.600
 you can buy

00:16:32.600 --> 00:16:33.580
 Google ads,

00:16:34.440 --> 00:16:35.300
 just Google,

00:16:35.500 --> 00:16:36.320
 Google ads

00:16:36.320 --> 00:16:37.580
 and they will love

00:16:37.580 --> 00:16:38.280
 to tell you

00:16:38.280 --> 00:16:39.380
 how you can pay

00:16:39.380 --> 00:16:40.000
 to,

00:16:40.120 --> 00:16:40.620
 you know,

00:16:40.640 --> 00:16:42.100
 to buy certain keywords

00:16:42.100 --> 00:16:42.760
 to say,

00:16:42.900 --> 00:16:44.180
 if someone's searching

00:16:44.180 --> 00:16:44.680
 for this,

00:16:44.740 --> 00:16:45.680
 then you get put

00:16:45.680 --> 00:16:46.380
 at the top.

00:16:46.700 --> 00:16:47.380
 But it,

00:16:47.600 --> 00:16:47.960
 I mean,

00:16:47.960 --> 00:16:48.780
 it's a fair amount

00:16:48.780 --> 00:16:49.240
 of money

00:16:49.240 --> 00:16:49.600
 and,

00:16:49.800 --> 00:16:50.240
 and I think

00:16:50.240 --> 00:16:51.320
 we've all been there,

00:16:51.420 --> 00:16:52.800
 like we all get spammed.

00:16:52.920 --> 00:16:53.900
 I get spammed

00:16:53.900 --> 00:16:54.580
 every day

00:16:54.580 --> 00:16:55.880
 with these emails

00:16:55.880 --> 00:16:57.000
 where people are,

00:16:57.180 --> 00:16:58.020
 it's like,

00:16:58.180 --> 00:16:59.200
 all you have to do

00:16:59.200 --> 00:16:59.960
 is just pay us

00:16:59.960 --> 00:17:00.980
 a thousand dollars

00:17:00.980 --> 00:17:01.440
 a month

00:17:01.440 --> 00:17:02.540
 and we'll guarantee

00:17:02.540 --> 00:17:03.300
 that you're on

00:17:03.300 --> 00:17:04.040
 the first page.

00:17:04.180 --> 00:17:04.340
 Well,

00:17:04.820 --> 00:17:05.560
 I would,

00:17:05.800 --> 00:17:07.160
 I wouldn't do them.

00:17:07.680 --> 00:17:07.740
 Like,

00:17:08.120 --> 00:17:09.680
 go around them

00:17:09.680 --> 00:17:10.820
 and just pay direct

00:17:10.820 --> 00:17:11.380
 to Google

00:17:11.380 --> 00:17:12.280
 and you can get

00:17:12.280 --> 00:17:12.980
 to the,

00:17:12.980 --> 00:17:13.700
 the top,

00:17:14.080 --> 00:17:14.440
 you know,

00:17:14.800 --> 00:17:16.460
 top of the first page

00:17:16.460 --> 00:17:16.880
 of Google.

00:17:17.560 --> 00:17:18.080
 Okay,

00:17:18.100 --> 00:17:18.600
 so that's,

00:17:18.680 --> 00:17:19.540
 that's one way

00:17:19.540 --> 00:17:20.680
 to get on the

00:17:20.680 --> 00:17:21.320
 kind of front,

00:17:21.420 --> 00:17:21.960
 front page

00:17:21.960 --> 00:17:22.460
 of the top.

00:17:22.560 --> 00:17:23.340
 but there,

00:17:23.480 --> 00:17:24.940
 there's an organic way too.

00:17:25.280 --> 00:17:25.680
 There's stuff

00:17:25.680 --> 00:17:26.640
 that you can be doing

00:17:26.640 --> 00:17:27.480
 as a church.

00:17:27.620 --> 00:17:29.200
 So let's talk about that.

00:17:29.360 --> 00:17:30.380
 What can you,

00:17:30.380 --> 00:17:31.080
 What do you mean,

00:17:31.240 --> 00:17:33.360
 especially by saying organic?

00:17:33.620 --> 00:17:35.340
 What big words you use?

00:17:35.540 --> 00:17:37.020
 What do you mean by that?

00:17:37.280 --> 00:17:37.460
 Well,

00:17:37.520 --> 00:17:37.960
 organic,

00:17:38.180 --> 00:17:39.400
 I just attribute to

00:17:39.400 --> 00:17:40.080
 as free.

00:17:40.400 --> 00:17:41.680
 It's a free way.

00:17:42.460 --> 00:17:43.380
 There's the word.

00:17:43.500 --> 00:17:44.780
 There's the key word.

00:17:45.100 --> 00:17:46.620
 No pastor is saying,

00:17:47.120 --> 00:17:48.520
 how can I organically

00:17:48.520 --> 00:17:51.320
 get on the first page?

00:17:51.320 --> 00:17:52.460
 But if it's like,

00:17:52.520 --> 00:17:53.340
 how can I get to

00:17:53.340 --> 00:17:54.820
 the first page free?

00:17:55.120 --> 00:17:55.740
 For free,

00:17:55.880 --> 00:17:56.080
 yes.

00:17:56.080 --> 00:17:58.620
 I think every seminary,

00:17:58.840 --> 00:17:59.280
 that's,

00:17:59.440 --> 00:18:00.180
 that's like the,

00:18:00.420 --> 00:18:01.000
 there's like a,

00:18:01.000 --> 00:18:02.480
 a full course on how

00:18:02.480 --> 00:18:03.520
 to get as much stuff

00:18:03.520 --> 00:18:04.840
 for free as possible.

00:18:06.620 --> 00:18:07.060
 That's,

00:18:07.060 --> 00:18:07.660
 that's awesome.

00:18:07.740 --> 00:18:08.680
 I got to go to seminary

00:18:08.680 --> 00:18:09.240
 for that then.

00:18:11.260 --> 00:18:11.700
 Okay,

00:18:11.700 --> 00:18:12.860
 so let's break it down.

00:18:12.980 --> 00:18:13.160
 What,

00:18:13.260 --> 00:18:13.780
 what is it,

00:18:13.800 --> 00:18:15.160
 the stuff that you can do

00:18:15.160 --> 00:18:16.880
 to optimize your site

00:18:16.880 --> 00:18:18.040
 so that you do show up

00:18:18.040 --> 00:18:18.220
 on,

00:18:18.260 --> 00:18:19.700
 on Google search?

00:18:20.140 --> 00:18:20.560
 Okay,

00:18:20.560 --> 00:18:22.240
 so there's essentially

00:18:22.240 --> 00:18:23.420
 just three things

00:18:23.420 --> 00:18:24.100
 and,

00:18:24.380 --> 00:18:24.860
 and the only reason

00:18:24.860 --> 00:18:25.500
 why I say three

00:18:25.500 --> 00:18:26.620
 is because again,

00:18:26.620 --> 00:18:28.000
 that's another course

00:18:28.000 --> 00:18:29.160
 in seminary

00:18:29.160 --> 00:18:31.380
 that you have to break

00:18:31.380 --> 00:18:32.180
 everything into three.

00:18:32.860 --> 00:18:34.700
 There is a fourth one though.

00:18:34.820 --> 00:18:35.940
 So if we have a little bit

00:18:35.940 --> 00:18:37.080
 of extra time at the end,

00:18:37.160 --> 00:18:38.300
 I'd love to share with you

00:18:38.300 --> 00:18:39.260
 that fourth one,

00:18:39.360 --> 00:18:40.920
 but it's a little bit harder

00:18:40.920 --> 00:18:42.980
 and especially it's harder

00:18:42.980 --> 00:18:43.440
 for,

00:18:43.600 --> 00:18:45.520
 for people who create content.

00:18:45.880 --> 00:18:46.940
 But let's talk about

00:18:46.940 --> 00:18:48.240
 the three things first.

00:18:48.460 --> 00:18:48.700
 Okay.

00:18:49.180 --> 00:18:49.520
 So,

00:18:49.940 --> 00:18:50.940
 so number one,

00:18:51.020 --> 00:18:51.200
 I mean,

00:18:51.200 --> 00:18:51.700
 we've already,

00:18:51.840 --> 00:18:52.860
 we've kind of shared

00:18:52.860 --> 00:18:53.560
 a little bit

00:18:53.560 --> 00:18:54.260
 back and forth.

00:18:54.360 --> 00:18:55.700
 It's about keywords.

00:18:56.280 --> 00:18:57.720
 So these keywords

00:18:57.720 --> 00:18:59.940
 become king

00:18:59.940 --> 00:19:00.400
 and,

00:19:00.560 --> 00:19:02.640
 and you and I,

00:19:02.760 --> 00:19:04.380
 we struggle

00:19:04.380 --> 00:19:05.900
 staying on,

00:19:05.900 --> 00:19:07.900
 on topic sometimes.

00:19:07.900 --> 00:19:08.500
 I don't know

00:19:08.500 --> 00:19:09.240
 whether anyone else

00:19:09.240 --> 00:19:10.200
 has noticed that before,

00:19:10.200 --> 00:19:13.640
 but that this whole idea

00:19:13.640 --> 00:19:15.800
 of staying on topic

00:19:15.800 --> 00:19:16.840
 is,

00:19:17.320 --> 00:19:18.520
 it would be like you,

00:19:18.680 --> 00:19:19.740
 you saying,

00:19:19.980 --> 00:19:21.560
 you know,

00:19:21.580 --> 00:19:22.140
 I want,

00:19:22.280 --> 00:19:23.660
 I want to reach the world.

00:19:23.820 --> 00:19:24.640
 I'm trying to think

00:19:24.640 --> 00:19:25.540
 of any keyword

00:19:25.540 --> 00:19:26.180
 for a sermon,

00:19:26.360 --> 00:19:27.180
 come up with a key.

00:19:27.260 --> 00:19:27.360
 Well,

00:19:27.400 --> 00:19:28.100
 like it's,

00:19:28.180 --> 00:19:29.060
 what's a really good

00:19:29.060 --> 00:19:30.120
 sermon title,

00:19:30.120 --> 00:19:30.600
 right?

00:19:30.860 --> 00:19:32.300
 That pops into your mind

00:19:32.300 --> 00:19:32.600
 there.

00:19:32.680 --> 00:19:33.760
 I'm challenging you

00:19:33.760 --> 00:19:33.980
 as.

00:19:34.800 --> 00:19:36.340
 How to grow in my faith.

00:19:36.820 --> 00:19:37.340
 Oh,

00:19:37.340 --> 00:19:38.340
 how to grow

00:19:38.340 --> 00:19:39.220
 in your faith.

00:19:39.300 --> 00:19:40.140
 I thought maybe

00:19:40.140 --> 00:19:41.400
 because we're in February

00:19:41.400 --> 00:19:42.060
 that you might've

00:19:42.060 --> 00:19:43.080
 had love in there.

00:19:43.260 --> 00:19:43.480
 Oh,

00:19:43.620 --> 00:19:44.340
 there you go.

00:19:44.420 --> 00:19:44.580
 Yeah.

00:19:44.580 --> 00:19:45.420
 Let's talk about love.

00:19:45.460 --> 00:19:45.640
 Okay.

00:19:45.660 --> 00:19:46.220
 Let's go.

00:19:46.580 --> 00:19:46.920
 Let's go.

00:19:47.220 --> 00:19:48.540
 Let's talk about love

00:19:48.540 --> 00:19:50.520
 would be an awesome thing.

00:19:50.760 --> 00:19:52.620
 So it's kind of like,

00:19:52.880 --> 00:19:53.160
 you know,

00:19:53.220 --> 00:19:53.460
 I,

00:19:53.520 --> 00:19:55.580
 I'm a huge saddleback

00:19:55.580 --> 00:19:56.780
 Rick Warren guy,

00:19:56.900 --> 00:19:57.180
 you know,

00:19:57.180 --> 00:19:58.180
 purpose driven was

00:19:58.180 --> 00:19:59.620
 talk about old school

00:19:59.620 --> 00:20:00.600
 writing that.

00:20:00.960 --> 00:20:01.120
 I mean,

00:20:01.240 --> 00:20:03.000
 that I read it

00:20:03.000 --> 00:20:03.960
 in my mind

00:20:03.960 --> 00:20:04.620
 exploded.

00:20:04.620 --> 00:20:05.100
 It's like,

00:20:05.280 --> 00:20:06.320
 he said it.

00:20:06.600 --> 00:20:07.380
 And that's really

00:20:07.380 --> 00:20:08.180
 what I,

00:20:08.400 --> 00:20:08.520
 I mean,

00:20:08.580 --> 00:20:09.260
 be known for something

00:20:09.260 --> 00:20:09.940
 is really just

00:20:09.940 --> 00:20:11.380
 retelling you

00:20:11.380 --> 00:20:12.180
 at purpose driven.

00:20:13.480 --> 00:20:14.300
 And the,

00:20:14.440 --> 00:20:15.360
 the thing is,

00:20:15.380 --> 00:20:16.120
 is that I,

00:20:16.320 --> 00:20:18.220
 I finally made

00:20:18.220 --> 00:20:19.300
 the Mecca tour

00:20:19.300 --> 00:20:20.680
 to California

00:20:20.680 --> 00:20:21.940
 and I got to go

00:20:21.940 --> 00:20:22.880
 to saddleback

00:20:22.880 --> 00:20:23.980
 and I was like,

00:20:24.320 --> 00:20:24.760
 oh man,

00:20:24.760 --> 00:20:25.320
 I'm going to hear

00:20:25.320 --> 00:20:25.960
 purpose driven.

00:20:26.140 --> 00:20:26.600
 I'm purpose,

00:20:26.720 --> 00:20:26.940
 purpose,

00:20:27.080 --> 00:20:27.340
 purpose,

00:20:27.480 --> 00:20:27.700
 purpose.

00:20:27.700 --> 00:20:28.820
 Like that's what

00:20:28.820 --> 00:20:29.820
 I was searching for.

00:20:30.020 --> 00:20:31.260
 And then I went

00:20:31.260 --> 00:20:32.880
 and he talked

00:20:32.880 --> 00:20:34.100
 about weight loss

00:20:34.100 --> 00:20:35.160
 that day.

00:20:35.660 --> 00:20:36.960
 And I thought,

00:20:37.160 --> 00:20:39.320
 I'm here for purpose.

00:20:39.480 --> 00:20:40.200
 Like you could have

00:20:40.200 --> 00:20:41.000
 at least tied,

00:20:41.740 --> 00:20:43.500
 you can be purposeful

00:20:43.500 --> 00:20:44.780
 longer if you

00:20:44.780 --> 00:20:46.480
 don't weigh as much.

00:20:46.480 --> 00:20:46.760
 Like,

00:20:46.820 --> 00:20:47.060
 I mean,

00:20:47.060 --> 00:20:47.880
 like he could have

00:20:47.880 --> 00:20:48.840
 tied it together

00:20:48.840 --> 00:20:49.380
 somehow,

00:20:49.380 --> 00:20:50.920
 but in the same

00:20:50.920 --> 00:20:51.280
 sense,

00:20:51.500 --> 00:20:51.920
 like if,

00:20:52.000 --> 00:20:52.840
 if here we are

00:20:52.840 --> 00:20:53.240
 around,

00:20:53.360 --> 00:20:53.660
 you know,

00:20:53.780 --> 00:20:54.600
 Valentine's day

00:20:54.600 --> 00:20:55.340
 and love,

00:20:55.400 --> 00:20:55.980
 and if let's

00:20:55.980 --> 00:20:56.760
 talk about love,

00:20:57.160 --> 00:20:57.900
 it would be like

00:20:57.900 --> 00:20:58.580
 you saying,

00:20:58.720 --> 00:21:00.300
 let's talk about love

00:21:00.300 --> 00:21:00.980
 and then people

00:21:00.980 --> 00:21:01.680
 in your community

00:21:01.680 --> 00:21:02.120
 going,

00:21:02.500 --> 00:21:03.320
 wow,

00:21:03.400 --> 00:21:03.760
 I wonder what

00:21:03.760 --> 00:21:04.360
 the church would

00:21:04.360 --> 00:21:04.920
 have to say

00:21:04.920 --> 00:21:05.640
 about love

00:21:05.640 --> 00:21:07.120
 and then arriving

00:21:07.120 --> 00:21:07.840
 and then you

00:21:07.840 --> 00:21:08.680
 not staying

00:21:08.680 --> 00:21:09.520
 on topic.

00:21:09.920 --> 00:21:10.020
 Yeah.

00:21:10.360 --> 00:21:11.160
 So Google

00:21:11.160 --> 00:21:12.280
 is really,

00:21:12.520 --> 00:21:13.360
 really interested

00:21:13.360 --> 00:21:13.760
 in,

00:21:13.800 --> 00:21:14.500
 in people

00:21:14.500 --> 00:21:16.020
 understanding

00:21:16.020 --> 00:21:16.880
 what people

00:21:16.880 --> 00:21:17.480
 are searching

00:21:17.480 --> 00:21:18.020
 for

00:21:18.020 --> 00:21:19.040
 and then

00:21:19.040 --> 00:21:19.540
 staying

00:21:19.540 --> 00:21:20.380
 on topic

00:21:20.380 --> 00:21:21.100
 and,

00:21:21.380 --> 00:21:22.080
 and what I

00:21:22.080 --> 00:21:23.040
 off and what

00:21:23.040 --> 00:21:23.640
 I struggle

00:21:23.640 --> 00:21:24.040
 with,

00:21:24.040 --> 00:21:24.840
 even on our

00:21:24.840 --> 00:21:25.400
 website,

00:21:25.780 --> 00:21:26.700
 you know,

00:21:26.740 --> 00:21:27.600
 something.com.

00:21:29.040 --> 00:21:29.720
 I mean,

00:21:29.800 --> 00:21:29.960
 I,

00:21:30.140 --> 00:21:30.760
 it's hard for

00:21:30.760 --> 00:21:30.920
 me,

00:21:30.980 --> 00:21:31.440
 like I'll

00:21:31.440 --> 00:21:32.600
 start a page

00:21:32.600 --> 00:21:33.580
 and then I'll

00:21:33.580 --> 00:21:33.760
 go,

00:21:33.900 --> 00:21:34.100
 oh,

00:21:34.180 --> 00:21:34.880
 but I should

00:21:34.880 --> 00:21:35.140
 go,

00:21:35.280 --> 00:21:36.240
 and then I,

00:21:36.360 --> 00:21:36.480
 oh,

00:21:36.480 --> 00:21:36.900
 I probably

00:21:36.900 --> 00:21:37.380
 should talk

00:21:37.380 --> 00:21:37.660
 about,

00:21:37.920 --> 00:21:38.460
 and I get

00:21:38.460 --> 00:21:39.320
 off topic.

00:21:39.320 --> 00:21:40.080
 And what,

00:21:40.180 --> 00:21:40.940
 what Google

00:21:40.940 --> 00:21:42.020
 says is that

00:21:42.020 --> 00:21:43.380
 understand your

00:21:43.380 --> 00:21:44.660
 keyword and stay

00:21:44.660 --> 00:21:45.340
 on topic.

00:21:45.340 --> 00:21:46.020
 That's the

00:21:46.020 --> 00:21:46.520
 number one

00:21:46.520 --> 00:21:46.840
 thing.

00:21:46.840 --> 00:21:47.500
 It's like,

00:21:48.020 --> 00:21:49.440
 you've got

00:21:49.440 --> 00:21:49.940
 to come up

00:21:49.940 --> 00:21:50.900
 with for

00:21:50.900 --> 00:21:52.340
 every page,

00:21:52.640 --> 00:21:53.660
 you need to

00:21:53.660 --> 00:21:54.320
 have a

00:21:54.320 --> 00:21:54.980
 keyword.

00:21:55.820 --> 00:21:55.860
 And,

00:21:55.980 --> 00:21:56.540
 and when I

00:21:56.540 --> 00:21:57.140
 say a

00:21:57.140 --> 00:21:57.700
 keyword,

00:21:57.700 --> 00:21:59.380
 and this is

00:21:59.380 --> 00:21:59.700
 the,

00:21:59.860 --> 00:22:00.420
 my frustration

00:22:00.420 --> 00:22:01.240
 of spell

00:22:01.240 --> 00:22:01.620
 check,

00:22:01.820 --> 00:22:02.440
 spell check

00:22:02.440 --> 00:22:03.520
 likes keywords,

00:22:03.520 --> 00:22:04.300
 but key

00:22:04.300 --> 00:22:04.820
 phrases,

00:22:04.820 --> 00:22:06.020
 they don't

00:22:06.020 --> 00:22:06.640
 like that.

00:22:06.640 --> 00:22:07.080
 They make,

00:22:07.180 --> 00:22:07.280
 they,

00:22:07.380 --> 00:22:08.020
 they do it

00:22:08.020 --> 00:22:08.700
 as a two

00:22:08.700 --> 00:22:09.120
 words.

00:22:09.120 --> 00:22:09.580
 So I,

00:22:09.580 --> 00:22:10.160
 I always have

00:22:10.160 --> 00:22:10.700
 to auto

00:22:10.700 --> 00:22:11.400
 correct and

00:22:11.400 --> 00:22:11.880
 then like

00:22:11.880 --> 00:22:12.640
 change it,

00:22:12.640 --> 00:22:13.080
 but it's

00:22:13.080 --> 00:22:13.940
 really a key

00:22:13.940 --> 00:22:14.780
 phrase.

00:22:15.200 --> 00:22:16.920
 So a

00:22:16.920 --> 00:22:17.760
 keyword is

00:22:17.760 --> 00:22:18.400
 no longer

00:22:18.400 --> 00:22:18.640
 like,

00:22:18.660 --> 00:22:19.080
 it's really

00:22:19.080 --> 00:22:19.760
 hard to

00:22:19.760 --> 00:22:20.160
 own.

00:22:20.520 --> 00:22:20.840
 Like if

00:22:20.840 --> 00:22:21.160
 you are,

00:22:21.280 --> 00:22:21.580
 if you

00:22:21.580 --> 00:22:22.120
 decided,

00:22:22.340 --> 00:22:23.400
 you know

00:22:23.400 --> 00:22:23.620
 what,

00:22:23.780 --> 00:22:24.180
 love,

00:22:24.180 --> 00:22:24.540
 we're going

00:22:24.540 --> 00:22:24.940
 to be all

00:22:24.940 --> 00:22:25.780
 about love

00:22:25.780 --> 00:22:26.760
 and you

00:22:26.760 --> 00:22:27.220
 try to

00:22:27.220 --> 00:22:28.700
 own love,

00:22:29.080 --> 00:22:29.520
 you're not

00:22:29.520 --> 00:22:29.800
 going to be

00:22:29.800 --> 00:22:30.120
 able to

00:22:30.120 --> 00:22:30.540
 own it.

00:22:30.700 --> 00:22:31.280
 So Google

00:22:31.280 --> 00:22:31.820
 says,

00:22:31.940 --> 00:22:32.620
 so you

00:22:32.620 --> 00:22:33.000
 need to

00:22:33.000 --> 00:22:33.480
 have what

00:22:33.480 --> 00:22:33.900
 they call

00:22:33.900 --> 00:22:34.740
 long tail

00:22:34.740 --> 00:22:35.320
 keywords.

00:22:35.320 --> 00:22:36.100
 So it's

00:22:36.100 --> 00:22:36.880
 like you

00:22:36.880 --> 00:22:37.560
 have love

00:22:37.560 --> 00:22:37.880
 there,

00:22:37.880 --> 00:22:38.420
 but what

00:22:38.420 --> 00:22:39.080
 kind of

00:22:39.080 --> 00:22:39.400
 love?

00:22:39.540 --> 00:22:41.000
 is this

00:22:41.000 --> 00:22:42.260
 Christian

00:22:42.260 --> 00:22:42.720
 love?

00:22:42.840 --> 00:22:43.280
 Is this

00:22:43.280 --> 00:22:43.920
 biblical

00:22:43.920 --> 00:22:44.520
 love?

00:22:44.700 --> 00:22:45.240
 Is this

00:22:45.240 --> 00:22:47.040
 love?

00:22:48.960 --> 00:22:49.500
 I don't

00:22:49.500 --> 00:22:49.640
 know.

00:22:49.740 --> 00:22:50.340
 You could

00:22:50.340 --> 00:22:50.640
 come up

00:22:50.640 --> 00:22:50.960
 with it,

00:22:51.060 --> 00:22:51.320
 whatever.

00:22:51.520 --> 00:22:52.240
 So every

00:22:52.240 --> 00:22:53.260
 page of

00:22:53.260 --> 00:22:53.980
 your website

00:22:53.980 --> 00:22:54.740
 that you

00:22:54.740 --> 00:22:55.220
 want to

00:22:55.220 --> 00:22:55.920
 be discovered

00:22:55.920 --> 00:22:56.820
 in the

00:22:56.820 --> 00:22:57.340
 community

00:22:57.340 --> 00:22:58.280
 or in

00:22:58.280 --> 00:22:58.540
 your

00:22:58.540 --> 00:22:59.400
 congregation,

00:23:00.540 --> 00:23:01.120
 you have

00:23:01.120 --> 00:23:01.460
 to know

00:23:01.460 --> 00:23:02.000
 your key

00:23:02.000 --> 00:23:03.360
 phrase and

00:23:03.360 --> 00:23:04.160
 that phrase

00:23:04.160 --> 00:23:04.980
 should never

00:23:04.980 --> 00:23:05.580
 be more

00:23:05.580 --> 00:23:06.240
 than four

00:23:06.240 --> 00:23:06.840
 or five

00:23:06.840 --> 00:23:07.320
 words.

00:23:07.920 --> 00:23:10.140
 If I

00:23:10.140 --> 00:23:12.640
 could try

00:23:12.640 --> 00:23:13.180
 to own

00:23:13.180 --> 00:23:13.740
 shirts,

00:23:14.080 --> 00:23:14.660
 but blue

00:23:14.660 --> 00:23:15.180
 shirts,

00:23:15.260 --> 00:23:16.020
 adding a

00:23:16.020 --> 00:23:16.700
 tail to

00:23:16.700 --> 00:23:17.740
 it allows

00:23:17.740 --> 00:23:18.280
 me to

00:23:18.280 --> 00:23:19.660
 have a

00:23:19.660 --> 00:23:20.020
 little bit

00:23:20.020 --> 00:23:20.520
 more of an

00:23:20.520 --> 00:23:21.540
 opportunity to

00:23:21.540 --> 00:23:21.940
 own it.

00:23:22.040 --> 00:23:22.440
 But if I

00:23:22.440 --> 00:23:23.620
 said men's

00:23:23.620 --> 00:23:24.400
 blue shirts,

00:23:24.540 --> 00:23:25.300
 then all of a

00:23:25.300 --> 00:23:26.100
 sudden the

00:23:26.100 --> 00:23:26.820
 group of

00:23:26.820 --> 00:23:27.560
 people looking

00:23:27.560 --> 00:23:28.200
 for it,

00:23:28.580 --> 00:23:29.420
 it gets

00:23:29.420 --> 00:23:30.080
 smaller and

00:23:30.080 --> 00:23:31.080
 smaller so

00:23:31.080 --> 00:23:31.640
 that I can

00:23:31.640 --> 00:23:32.620
 really target

00:23:32.620 --> 00:23:33.400
 and you

00:23:33.400 --> 00:23:34.080
 target through

00:23:34.080 --> 00:23:34.560
 the key

00:23:34.560 --> 00:23:34.940
 phrase.

00:23:35.760 --> 00:23:36.120
 And then

00:23:36.120 --> 00:23:37.000
 those key

00:23:37.000 --> 00:23:37.440
 phrases,

00:23:37.780 --> 00:23:38.540
 I'm sorry,

00:23:38.680 --> 00:23:39.220
 I can

00:23:39.220 --> 00:23:39.860
 almost see

00:23:39.860 --> 00:23:40.380
 you trying

00:23:40.380 --> 00:23:40.800
 to ask

00:23:40.800 --> 00:23:41.280
 a question

00:23:41.280 --> 00:23:41.820
 in between.

00:23:42.300 --> 00:23:42.660
 Did you

00:23:42.660 --> 00:23:42.940
 have a

00:23:42.940 --> 00:23:43.720
 question for

00:23:43.720 --> 00:23:43.940
 me?

00:23:44.240 --> 00:23:44.420
 No,

00:23:44.440 --> 00:23:44.560
 no,

00:23:44.600 --> 00:23:44.740
 no,

00:23:44.800 --> 00:23:45.000
 go.

00:23:45.140 --> 00:23:45.320
 Keep

00:23:45.320 --> 00:23:45.680
 on going.

00:23:46.380 --> 00:23:47.020
 So those

00:23:47.020 --> 00:23:47.860
 key phrases,

00:23:48.500 --> 00:23:50.000
 Google just

00:23:50.000 --> 00:23:50.480
 wants to

00:23:50.480 --> 00:23:50.720
 say,

00:23:50.840 --> 00:23:51.100
 okay,

00:23:51.500 --> 00:23:52.480
 you can't

00:23:52.480 --> 00:23:54.340
 say this

00:23:54.340 --> 00:23:54.860
 page is

00:23:54.860 --> 00:23:55.480
 all about

00:23:55.480 --> 00:23:56.040
 this key

00:23:56.040 --> 00:23:57.000
 phrase and

00:23:57.000 --> 00:23:58.020
 then not

00:23:58.020 --> 00:23:58.680
 use it.

00:23:59.180 --> 00:24:00.380
 So we've

00:24:00.380 --> 00:24:00.840
 all been

00:24:00.840 --> 00:24:01.240
 there where

00:24:01.240 --> 00:24:01.620
 we've

00:24:01.620 --> 00:24:02.000
 Googled

00:24:02.000 --> 00:24:02.780
 something and

00:24:02.780 --> 00:24:03.060
 then you

00:24:03.060 --> 00:24:03.340
 get to

00:24:03.340 --> 00:24:03.900
 the page

00:24:03.900 --> 00:24:04.240
 and it's

00:24:04.240 --> 00:24:04.540
 like,

00:24:04.840 --> 00:24:05.200
 where the

00:24:05.200 --> 00:24:05.760
 heck is,

00:24:06.060 --> 00:24:06.220
 like,

00:24:06.360 --> 00:24:06.940
 where's the

00:24:06.940 --> 00:24:07.560
 word that I

00:24:07.560 --> 00:24:07.920
 was just

00:24:07.920 --> 00:24:08.560
 searching for

00:24:08.560 --> 00:24:09.320
 and I

00:24:09.320 --> 00:24:09.720
 sometimes

00:24:09.720 --> 00:24:10.380
 find myself

00:24:10.380 --> 00:24:12.100
 and then

00:24:12.100 --> 00:24:12.320
 it's like,

00:24:12.340 --> 00:24:12.440
 oh,

00:24:12.460 --> 00:24:12.700
 I can

00:24:12.700 --> 00:24:13.080
 search

00:24:13.080 --> 00:24:13.620
 command

00:24:13.620 --> 00:24:14.260
 F and

00:24:14.260 --> 00:24:14.520
 then it

00:24:14.520 --> 00:24:14.860
 brings up

00:24:14.860 --> 00:24:15.300
 the find

00:24:15.300 --> 00:24:15.700
 window and

00:24:15.700 --> 00:24:16.120
 you search

00:24:16.120 --> 00:24:16.540
 for it and

00:24:16.540 --> 00:24:16.880
 it's like,

00:24:16.880 --> 00:24:17.340
 it's used

00:24:17.340 --> 00:24:18.020
 once and

00:24:18.020 --> 00:24:18.380
 it's like,

00:24:18.640 --> 00:24:19.040
 wong,

00:24:19.260 --> 00:24:19.840
 wong.

00:24:20.500 --> 00:24:21.740
 so they

00:24:21.740 --> 00:24:22.500
 actually want

00:24:22.500 --> 00:24:23.040
 you to use

00:24:23.040 --> 00:24:23.620
 it and

00:24:23.620 --> 00:24:24.980
 that four

00:24:24.980 --> 00:24:25.320
 or five

00:24:25.320 --> 00:24:26.020
 word key

00:24:26.020 --> 00:24:27.840
 phrase needs

00:24:27.840 --> 00:24:28.280
 to be

00:24:28.280 --> 00:24:30.080
 used intact

00:24:30.080 --> 00:24:31.220
 at least

00:24:31.220 --> 00:24:31.860
 two to

00:24:31.860 --> 00:24:32.600
 three times

00:24:32.600 --> 00:24:33.060
 on that

00:24:33.060 --> 00:24:34.920
 page and

00:24:34.920 --> 00:24:36.020
 therein lies

00:24:36.020 --> 00:24:36.480
 half the

00:24:36.480 --> 00:24:37.460
 battle is

00:24:37.460 --> 00:24:38.380
 that it's

00:24:38.380 --> 00:24:38.880
 got to be

00:24:38.880 --> 00:24:39.560
 used in

00:24:39.560 --> 00:24:40.220
 such a way

00:24:40.220 --> 00:24:40.760
 so that it

00:24:40.760 --> 00:24:41.660
 feels natural

00:24:41.660 --> 00:24:42.080
 and it

00:24:42.080 --> 00:24:42.580
 doesn't feel

00:24:42.580 --> 00:24:42.980
 like you're

00:24:42.980 --> 00:24:43.640
 just repeating

00:24:43.640 --> 00:24:44.300
 it over and

00:24:44.300 --> 00:24:44.680
 over and

00:24:44.680 --> 00:24:45.300
 over again,

00:24:45.300 --> 00:24:47.020
 but people

00:24:47.020 --> 00:24:47.620
 who create

00:24:47.620 --> 00:24:48.400
 sermons know

00:24:48.400 --> 00:24:48.860
 how to do

00:24:48.860 --> 00:24:49.660
 that and

00:24:49.660 --> 00:24:50.120
 they do it

00:24:50.120 --> 00:24:50.760
 really well.

00:24:51.680 --> 00:24:51.800
 Well,

00:24:51.900 --> 00:24:52.560
 and one of

00:24:52.560 --> 00:24:52.840
 the things

00:24:52.840 --> 00:24:53.360
 I think

00:24:53.360 --> 00:24:54.440
 about when

00:24:54.440 --> 00:24:55.960
 as you're

00:24:55.960 --> 00:24:56.380
 talking about

00:24:56.380 --> 00:24:56.920
 key phrases,

00:24:57.120 --> 00:24:57.980
 someone doesn't

00:24:57.980 --> 00:24:58.500
 know what

00:24:58.500 --> 00:24:58.820
 we're talking

00:24:58.820 --> 00:24:58.960
 about,

00:24:59.020 --> 00:24:59.840
 like how

00:24:59.840 --> 00:25:00.440
 do we

00:25:00.440 --> 00:25:01.480
 make sure

00:25:01.480 --> 00:25:02.120
 that it

00:25:02.120 --> 00:25:02.760
 gets lined

00:25:02.760 --> 00:25:03.160
 up and

00:25:03.160 --> 00:25:03.660
 everything like

00:25:03.660 --> 00:25:03.840
 that?

00:25:04.160 --> 00:25:04.560
 I know

00:25:04.560 --> 00:25:05.320
 our church

00:25:05.320 --> 00:25:06.280
 uses WordPress

00:25:06.280 --> 00:25:06.900
 and I

00:25:06.900 --> 00:25:07.380
 actually am

00:25:07.380 --> 00:25:07.940
 very comfortable

00:25:07.940 --> 00:25:08.460
 with WordPress

00:25:08.460 --> 00:25:09.120
 and it's

00:25:09.120 --> 00:25:09.680
 one of the

00:25:09.680 --> 00:25:11.200
 bigger ones

00:25:11.200 --> 00:25:11.680
 out there

00:25:11.680 --> 00:25:12.800
 for sites

00:25:12.800 --> 00:25:14.000
 and you

00:25:14.000 --> 00:25:14.560
 can download

00:25:14.560 --> 00:25:15.100
 a plugin

00:25:15.100 --> 00:25:15.480
 called

00:25:15.480 --> 00:25:15.980
 Yoast

00:25:15.980 --> 00:25:17.200
 SEO

00:25:17.200 --> 00:25:18.760
 which will

00:25:18.760 --> 00:25:19.680
 allow you

00:25:19.680 --> 00:25:20.120
 to type

00:25:20.120 --> 00:25:20.420
 in your

00:25:20.420 --> 00:25:21.220
 keyword

00:25:21.220 --> 00:25:22.020
 or key

00:25:22.020 --> 00:25:22.400
 phrase

00:25:22.400 --> 00:25:22.880
 and then

00:25:22.880 --> 00:25:23.260
 it will

00:25:23.260 --> 00:25:24.040
 check

00:25:24.040 --> 00:25:24.820
 for you

00:25:24.820 --> 00:25:25.440
 so you

00:25:25.440 --> 00:25:25.800
 don't have

00:25:25.800 --> 00:25:26.100
 to worry

00:25:26.100 --> 00:25:26.420
 about it

00:25:26.420 --> 00:25:26.660
 and then

00:25:26.660 --> 00:25:27.060
 they'll tell

00:25:27.060 --> 00:25:27.540
 you before

00:25:27.540 --> 00:25:28.020
 you publish

00:25:28.020 --> 00:25:28.540
 the page

00:25:28.540 --> 00:25:29.440
 whether or

00:25:29.440 --> 00:25:30.220
 not it's

00:25:30.220 --> 00:25:30.500
 a good

00:25:30.500 --> 00:25:30.840
 thing or

00:25:30.840 --> 00:25:31.220
 not.

00:25:31.640 --> 00:25:31.840
 See,

00:25:32.020 --> 00:25:32.460
 and you

00:25:32.460 --> 00:25:33.080
 dropped

00:25:33.080 --> 00:25:33.700
 our

00:25:33.700 --> 00:25:34.260
 keyword

00:25:34.260 --> 00:25:34.700
 of the

00:25:34.700 --> 00:25:35.020
 day.

00:25:35.740 --> 00:25:36.180
 It's

00:25:36.180 --> 00:25:37.300
 a free

00:25:37.300 --> 00:25:38.120
 WordPress

00:25:38.120 --> 00:25:38.960
 plugin.

00:25:39.680 --> 00:25:40.000
 So

00:25:40.000 --> 00:25:41.060
 free

00:25:41.060 --> 00:25:41.860
 WordPress

00:25:41.860 --> 00:25:42.260
 plugin

00:25:42.260 --> 00:25:42.660
 will get

00:25:42.660 --> 00:25:42.920
 more

00:25:42.920 --> 00:25:43.360
 attention

00:25:43.360 --> 00:25:43.960
 than oh

00:25:43.960 --> 00:25:44.160
 yeah,

00:25:44.260 --> 00:25:44.600
 how much

00:25:44.600 --> 00:25:44.900
 do I have

00:25:44.900 --> 00:25:45.160
 to pay

00:25:45.160 --> 00:25:45.800
 for that.

00:25:47.120 --> 00:25:47.680
 Yoast

00:25:47.680 --> 00:25:48.360
 is an

00:25:48.360 --> 00:25:49.240
 amazing

00:25:49.240 --> 00:25:49.800
 plugin

00:25:49.800 --> 00:25:50.860
 because what

00:25:50.860 --> 00:25:51.520
 we're talking

00:25:51.520 --> 00:25:52.180
 about today

00:25:52.180 --> 00:25:53.640
 all it does

00:25:53.640 --> 00:25:54.280
 is it just

00:25:54.280 --> 00:25:54.980
 tells you

00:25:54.980 --> 00:25:55.940
 did you do

00:25:55.940 --> 00:25:56.280
 it or

00:25:56.280 --> 00:25:56.820
 didn't you

00:25:56.820 --> 00:25:57.320
 do it?

00:25:57.460 --> 00:25:58.140
 And so

00:25:58.140 --> 00:25:59.140
 what it does

00:25:59.140 --> 00:25:59.780
 is it puts

00:25:59.780 --> 00:26:00.340
 a green

00:26:00.340 --> 00:26:00.640
 light,

00:26:00.880 --> 00:26:01.240
 a yellow

00:26:01.240 --> 00:26:01.560
 light,

00:26:01.560 --> 00:26:02.100
 or a red

00:26:02.100 --> 00:26:02.320
 light.

00:26:02.560 --> 00:26:02.880
 If you get

00:26:02.880 --> 00:26:03.280
 a red

00:26:03.280 --> 00:26:03.580
 light,

00:26:03.860 --> 00:26:04.900
 that means

00:26:04.900 --> 00:26:05.840
 you suck

00:26:05.840 --> 00:26:06.440
 at everything

00:26:06.440 --> 00:26:07.160
 you're trying

00:26:07.160 --> 00:26:07.640
 to do.

00:26:07.860 --> 00:26:09.060
 This content

00:26:09.060 --> 00:26:10.140
 will not be

00:26:10.140 --> 00:26:10.760
 discoverable

00:26:10.760 --> 00:26:11.760
 by anybody

00:26:11.760 --> 00:26:13.260
 and then

00:26:13.260 --> 00:26:13.940
 when you

00:26:13.940 --> 00:26:15.560
 get a few

00:26:15.560 --> 00:26:15.900
 of the

00:26:15.900 --> 00:26:16.560
 things right

00:26:16.560 --> 00:26:16.980
 and it

00:26:16.980 --> 00:26:17.320
 gives you

00:26:17.320 --> 00:26:17.820
 a yellow

00:26:17.820 --> 00:26:18.500
 and that's

00:26:18.500 --> 00:26:19.120
 where the

00:26:19.120 --> 00:26:19.880
 drive of

00:26:19.880 --> 00:26:20.840
 gamification

00:26:20.840 --> 00:26:21.760
 comes where

00:26:21.760 --> 00:26:22.280
 I'm like,

00:26:22.680 --> 00:26:23.780
 I gotta get

00:26:23.780 --> 00:26:24.480
 the green

00:26:24.480 --> 00:26:24.880
 light.

00:26:25.140 --> 00:26:25.460
 And like

00:26:25.460 --> 00:26:26.780
 everybody in

00:26:26.780 --> 00:26:27.320
 my office

00:26:27.320 --> 00:26:28.480
 knows when

00:26:28.480 --> 00:26:29.060
 I get the

00:26:29.060 --> 00:26:29.620
 green light

00:26:29.620 --> 00:26:30.080
 it's like,

00:26:30.200 --> 00:26:30.880
 I got the

00:26:30.880 --> 00:26:31.880
 green light

00:26:31.880 --> 00:26:33.140
 because I

00:26:33.140 --> 00:26:34.460
 struggle trying

00:26:34.460 --> 00:26:35.140
 to get all

00:26:35.140 --> 00:26:35.420
 of these

00:26:35.420 --> 00:26:36.020
 things right.

00:26:36.620 --> 00:26:36.900
 No,

00:26:38.180 --> 00:26:38.920
 you're exactly

00:26:38.920 --> 00:26:39.160
 right.

00:26:39.400 --> 00:26:39.980
 I'm like

00:26:39.980 --> 00:26:40.320
 that too.

00:26:40.460 --> 00:26:41.100
 When I get

00:26:41.100 --> 00:26:41.500
 done writing

00:26:41.500 --> 00:26:41.800
 a piece

00:26:41.800 --> 00:26:42.260
 of content

00:26:42.260 --> 00:26:43.060
 on WordPress

00:26:43.060 --> 00:26:44.240
 and I see

00:26:44.240 --> 00:26:44.580
 that the

00:26:44.580 --> 00:26:44.940
 light is

00:26:44.940 --> 00:26:45.620
 still red,

00:26:46.020 --> 00:26:46.360
 I am

00:26:46.360 --> 00:26:47.760
 racking my

00:26:47.760 --> 00:26:48.060
 brain.

00:26:48.180 --> 00:26:49.580
 And then I

00:26:49.580 --> 00:26:50.140
 switch it to

00:26:50.140 --> 00:26:51.080
 yellow and

00:26:51.080 --> 00:26:51.300
 then I'm

00:26:51.300 --> 00:26:51.440
 like,

00:26:51.480 --> 00:26:51.660
 okay,

00:26:51.680 --> 00:26:52.180
 I'm closer.

00:26:52.720 --> 00:26:52.900
 And then

00:26:52.900 --> 00:26:53.480
 when I get

00:26:53.480 --> 00:26:54.540
 the green

00:26:54.540 --> 00:26:54.800
 light,

00:26:54.880 --> 00:26:55.480
 it is like,

00:26:55.580 --> 00:26:56.060
 oh my gosh,

00:26:56.100 --> 00:26:56.720
 this is great.

00:26:56.840 --> 00:26:57.120
 I'm ready

00:26:57.120 --> 00:26:57.720
 to go now.

00:26:58.200 --> 00:26:58.820
 The Tom

00:26:58.820 --> 00:26:59.360
 Pounder

00:26:59.360 --> 00:27:00.220
 podcast is

00:27:00.220 --> 00:27:00.620
 brought to

00:27:00.620 --> 00:27:01.080
 you today

00:27:01.080 --> 00:27:02.380
 by Yoast.

00:27:02.600 --> 00:27:02.880
 No,

00:27:03.080 --> 00:27:03.620
 we're not

00:27:03.620 --> 00:27:04.240
 paid by

00:27:04.240 --> 00:27:04.560
 Yoast.

00:27:04.680 --> 00:27:05.440
 We love

00:27:05.440 --> 00:27:06.360
 Yoast because

00:27:06.360 --> 00:27:07.640
 we become

00:27:07.640 --> 00:27:08.500
 evangelists for

00:27:08.500 --> 00:27:09.040
 it mainly

00:27:09.040 --> 00:27:10.080
 because it

00:27:10.080 --> 00:27:10.940
 keeps us

00:27:10.940 --> 00:27:12.560
 on track

00:27:12.560 --> 00:27:12.960
 and it

00:27:12.960 --> 00:27:13.620
 keeps us

00:27:13.620 --> 00:27:14.400
 centered so

00:27:14.400 --> 00:27:14.740
 that we

00:27:14.740 --> 00:27:15.840
 understand what

00:27:15.840 --> 00:27:16.440
 Google is

00:27:16.440 --> 00:27:16.880
 looking for.

00:27:17.020 --> 00:27:17.340
 And that's

00:27:17.340 --> 00:27:18.260
 what we're

00:27:18.260 --> 00:27:18.440
 going to

00:27:18.440 --> 00:27:18.900
 talk about.

00:27:19.140 --> 00:27:19.620
 There's

00:27:19.620 --> 00:27:20.940
 three or

00:27:20.940 --> 00:27:21.820
 possibly four

00:27:21.820 --> 00:27:22.380
 of the

00:27:22.380 --> 00:27:23.040
 things that

00:27:23.040 --> 00:27:23.620
 Yoast will

00:27:23.620 --> 00:27:24.060
 keep you

00:27:24.060 --> 00:27:24.520
 on track.

00:27:25.060 --> 00:27:25.180
 Yeah.

00:27:25.380 --> 00:27:25.840
 Okay,

00:27:25.860 --> 00:27:26.660
 so you

00:27:26.660 --> 00:27:27.740
 highlighted

00:27:27.740 --> 00:27:28.180
 the one

00:27:28.180 --> 00:27:28.740
 about

00:27:28.740 --> 00:27:29.280
 keywords

00:27:29.280 --> 00:27:29.700
 and key

00:27:29.700 --> 00:27:30.060
 phrases.

00:27:30.260 --> 00:27:30.500
 What's

00:27:30.500 --> 00:27:31.000
 the second

00:27:31.000 --> 00:27:31.280
 one?

00:27:31.900 --> 00:27:32.000
 Yeah,

00:27:32.060 --> 00:27:32.480
 the second

00:27:32.480 --> 00:27:32.780
 one.

00:27:33.000 --> 00:27:33.460
 So there's

00:27:33.460 --> 00:27:34.220
 hidden

00:27:34.220 --> 00:27:35.120
 stuff that

00:27:35.120 --> 00:27:35.760
 Google

00:27:36.100 --> 00:27:36.560
 gets to

00:27:36.560 --> 00:27:37.680
 see and

00:27:37.680 --> 00:27:37.960
 it's

00:27:37.960 --> 00:27:38.260
 called

00:27:38.260 --> 00:27:38.780
 metadata.

00:27:39.380 --> 00:27:40.440
 And we've

00:27:40.440 --> 00:27:41.000
 talked about

00:27:41.000 --> 00:27:42.000
 the metaverse

00:27:42.000 --> 00:27:42.500
 to the

00:27:42.500 --> 00:27:43.340
 nth degree

00:27:43.340 --> 00:27:44.600
 because Facebook

00:27:44.600 --> 00:27:45.700
 brought meta

00:27:45.700 --> 00:27:46.360
 to the

00:27:46.360 --> 00:27:47.060
 surface.

00:27:47.320 --> 00:27:47.660
 So it's

00:27:47.660 --> 00:27:48.300
 kind of like

00:27:48.300 --> 00:27:48.660
 the,

00:27:48.880 --> 00:27:49.640
 you know,

00:27:49.700 --> 00:27:50.440
 behind the

00:27:50.440 --> 00:27:51.340
 scenes digital

00:27:51.340 --> 00:27:52.500
 glue that

00:27:52.500 --> 00:27:53.380
 holds everything

00:27:53.380 --> 00:27:53.920
 together.

00:27:54.200 --> 00:27:54.800
 Well,

00:27:55.060 --> 00:27:55.700
 there's a

00:27:55.700 --> 00:27:56.700
 metaverse,

00:27:56.920 --> 00:27:57.480
 there's a

00:27:57.480 --> 00:27:58.940
 metadata area

00:27:58.940 --> 00:27:59.700
 that's on

00:27:59.700 --> 00:28:00.440
 your website

00:28:00.440 --> 00:28:01.740
 where you

00:28:01.740 --> 00:28:03.080
 have that

00:28:03.080 --> 00:28:03.620
 secret

00:28:03.620 --> 00:28:04.360
 wink-wink

00:28:04.360 --> 00:28:05.140
 with Google

00:28:05.140 --> 00:28:06.320
 and you've

00:28:06.320 --> 00:28:06.660
 got to

00:28:06.660 --> 00:28:07.240
 make sure

00:28:07.240 --> 00:28:08.020
 that you've

00:28:08.020 --> 00:28:08.600
 created

00:28:08.600 --> 00:28:09.900
 a really

00:28:09.900 --> 00:28:10.700
 good

00:28:10.700 --> 00:28:11.500
 short

00:28:11.500 --> 00:28:12.180
 paragraph.

00:28:12.540 --> 00:28:12.880
 In fact,

00:28:13.240 --> 00:28:14.120
 here's the

00:28:14.120 --> 00:28:14.920
 key to this

00:28:14.920 --> 00:28:15.380
 is that

00:28:15.380 --> 00:28:16.040
 keep it

00:28:16.040 --> 00:28:16.920
 less than

00:28:16.920 --> 00:28:18.120
 155

00:28:18.120 --> 00:28:19.080
 characters.

00:28:19.860 --> 00:28:20.660
 We're not

00:28:20.660 --> 00:28:21.360
 talking words

00:28:21.360 --> 00:28:22.300
 here and

00:28:22.300 --> 00:28:22.880
 it's not

00:28:22.880 --> 00:28:23.480
 a lot.

00:28:24.060 --> 00:28:24.320
 And what

00:28:24.320 --> 00:28:24.860
 you want

00:28:24.860 --> 00:28:25.280
 to do,

00:28:25.460 --> 00:28:26.560
 anytime you

00:28:26.560 --> 00:28:27.120
 get to

00:28:27.120 --> 00:28:27.780
 see it,

00:28:27.900 --> 00:28:28.720
 every time

00:28:28.720 --> 00:28:29.500
 that you

00:28:29.500 --> 00:28:29.920
 Google

00:28:29.920 --> 00:28:30.320
 something.

00:28:30.460 --> 00:28:30.700
 So when

00:28:30.700 --> 00:28:31.280
 you Google

00:28:31.280 --> 00:28:32.060
 something and

00:28:32.060 --> 00:28:32.760
 you are

00:28:32.760 --> 00:28:33.480
 looking for

00:28:33.480 --> 00:28:33.980
 Christian

00:28:33.980 --> 00:28:35.220
 love or

00:28:35.220 --> 00:28:36.140
 what the

00:28:36.140 --> 00:28:36.720
 church says

00:28:36.720 --> 00:28:37.600
 about love

00:28:37.600 --> 00:28:38.440
 or whatever,

00:28:38.920 --> 00:28:39.700
 all you need

00:28:39.700 --> 00:28:40.480
 is love.

00:28:41.580 --> 00:28:42.360
 All the

00:28:42.360 --> 00:28:42.940
 songs popping

00:28:42.940 --> 00:28:43.360
 through my

00:28:43.360 --> 00:28:43.660
 mind,

00:28:44.200 --> 00:28:44.880
 whatever you're

00:28:44.880 --> 00:28:45.500
 Googling,

00:28:46.180 --> 00:28:46.840
 when it

00:28:46.840 --> 00:28:47.340
 gives you

00:28:47.340 --> 00:28:47.940
 those search

00:28:47.940 --> 00:28:48.500
 results,

00:28:48.500 --> 00:28:49.100
 there's always

00:28:49.100 --> 00:28:49.760
 that little

00:28:49.760 --> 00:28:50.880
 paragraph right

00:28:50.880 --> 00:28:51.960
 underneath the

00:28:51.960 --> 00:28:52.300
 link.

00:28:52.980 --> 00:28:53.580
 And that

00:28:53.580 --> 00:28:54.580
 sometimes you

00:28:54.580 --> 00:28:55.340
 don't see,

00:28:55.500 --> 00:28:55.920
 like you'll

00:28:55.920 --> 00:28:56.440
 get to it and

00:28:56.440 --> 00:28:56.700
 it's like,

00:28:56.780 --> 00:28:57.120
 no, I

00:28:57.120 --> 00:28:57.600
 wanted what

00:28:57.600 --> 00:28:58.000
 was in the

00:28:58.000 --> 00:28:58.400
 paragraph,

00:28:58.400 --> 00:28:58.980
 but it's

00:28:58.980 --> 00:28:59.560
 not there

00:28:59.560 --> 00:28:59.860
 on the

00:28:59.860 --> 00:29:00.260
 page.

00:29:00.720 --> 00:29:01.100
 Well, that's

00:29:01.100 --> 00:29:01.540
 because it's

00:29:01.540 --> 00:29:02.000
 part of the

00:29:02.000 --> 00:29:02.560
 metaverse.

00:29:03.040 --> 00:29:03.360
 So the

00:29:03.360 --> 00:29:04.240
 metadata

00:29:04.240 --> 00:29:05.620
 has been,

00:29:06.260 --> 00:29:06.920
 somebody has

00:29:06.920 --> 00:29:08.040
 shown control

00:29:08.040 --> 00:29:08.820
 that not

00:29:08.820 --> 00:29:10.220
 only do I

00:29:10.220 --> 00:29:10.740
 know my

00:29:10.740 --> 00:29:11.640
 key phrase,

00:29:12.260 --> 00:29:13.300
 but I've

00:29:13.300 --> 00:29:14.040
 used my

00:29:14.040 --> 00:29:14.840
 key phrase

00:29:14.840 --> 00:29:15.500
 two to

00:29:15.500 --> 00:29:16.140
 three times.

00:29:16.800 --> 00:29:17.360
 And, you

00:29:17.360 --> 00:29:17.720
 know, what we

00:29:17.720 --> 00:29:18.180
 talked about

00:29:18.180 --> 00:29:18.620
 about being

00:29:18.620 --> 00:29:19.100
 at the top

00:29:19.100 --> 00:29:19.280
 of the

00:29:19.280 --> 00:29:20.400
 page, it

00:29:20.400 --> 00:29:21.160
 also should

00:29:21.160 --> 00:29:21.620
 be used

00:29:21.620 --> 00:29:21.980
 in the

00:29:21.980 --> 00:29:22.700
 first paragraph.

00:29:23.020 --> 00:29:23.300
 They'll give

00:29:23.300 --> 00:29:23.780
 you bonus

00:29:23.780 --> 00:29:24.400
 points if you

00:29:24.400 --> 00:29:24.800
 put it at

00:29:24.800 --> 00:29:25.240
 the beginning

00:29:25.240 --> 00:29:25.820
 of the first

00:29:25.820 --> 00:29:26.140
 paragraph.

00:29:27.140 --> 00:29:28.200
 and you've

00:29:28.200 --> 00:29:28.800
 probably used

00:29:28.800 --> 00:29:29.140
 it in the

00:29:29.140 --> 00:29:29.840
 headline so

00:29:29.840 --> 00:29:31.820
 that when you

00:29:31.820 --> 00:29:32.620
 Googled it,

00:29:33.220 --> 00:29:34.300
 you get the

00:29:34.300 --> 00:29:35.700
 link that you're

00:29:35.700 --> 00:29:36.300
 going to be

00:29:36.300 --> 00:29:37.560
 using and that

00:29:37.560 --> 00:29:38.540
 link probably

00:29:38.540 --> 00:29:39.580
 uses the thing

00:29:39.580 --> 00:29:40.180
 that someone's

00:29:40.180 --> 00:29:40.760
 just searched

00:29:40.760 --> 00:29:41.080
 for.

00:29:41.080 --> 00:29:42.460
 and then you

00:29:42.460 --> 00:29:43.180
 see it in

00:29:43.180 --> 00:29:45.500
 that metadata

00:29:45.500 --> 00:29:46.340
 area.

00:29:46.900 --> 00:29:47.220
 And that

00:29:47.220 --> 00:29:48.140
 metadata area

00:29:48.140 --> 00:29:48.840
 just needs to

00:29:48.840 --> 00:29:49.660
 be very

00:29:49.660 --> 00:29:50.500
 actionable.

00:29:51.040 --> 00:29:51.540
 It can't

00:29:51.540 --> 00:29:51.940
 be,

00:29:53.240 --> 00:29:55.700
 whereas like

00:29:55.700 --> 00:29:56.660
 the philosophical

00:29:56.660 --> 00:29:58.340
 understanding of

00:29:58.340 --> 00:29:58.860
 blah, blah,

00:29:58.980 --> 00:30:00.420
 blah, this is

00:30:00.420 --> 00:30:01.780
 like, click

00:30:01.780 --> 00:30:02.760
 here in order

00:30:02.760 --> 00:30:03.740
 to get your

00:30:03.740 --> 00:30:05.300
 like, I mean,

00:30:05.300 --> 00:30:05.800
 it just needs

00:30:05.800 --> 00:30:06.400
 to be very

00:30:06.400 --> 00:30:07.560
 action oriented

00:30:07.560 --> 00:30:08.180
 and that

00:30:08.180 --> 00:30:09.000
 metadata is

00:30:09.000 --> 00:30:09.760
 very important

00:30:09.760 --> 00:30:10.420
 because it

00:30:10.420 --> 00:30:11.300
 does show up

00:30:11.300 --> 00:30:11.760
 in your

00:30:11.760 --> 00:30:12.500
 Google search.

00:30:12.940 --> 00:30:13.580
 I like how

00:30:13.580 --> 00:30:14.020
 you said it

00:30:14.020 --> 00:30:14.800
 needs to be

00:30:14.800 --> 00:30:15.400
 very action

00:30:15.400 --> 00:30:15.820
 oriented.

00:30:16.760 --> 00:30:17.140
 And so,

00:30:17.320 --> 00:30:18.040
 again, a lot

00:30:18.040 --> 00:30:18.680
 of what we

00:30:18.680 --> 00:30:19.060
 do with

00:30:19.060 --> 00:30:19.300
 church

00:30:19.300 --> 00:30:19.660
 communication

00:30:19.660 --> 00:30:20.380
 stuff or

00:30:20.380 --> 00:30:20.720
 any kind

00:30:20.720 --> 00:30:20.800
 of

00:30:20.800 --> 00:30:21.260
 communications

00:30:21.260 --> 00:30:21.960
 is we

00:30:21.960 --> 00:30:22.320
 want them

00:30:22.320 --> 00:30:22.640
 to be

00:30:22.640 --> 00:30:23.160
 pointing them

00:30:23.160 --> 00:30:23.460
 to do

00:30:23.460 --> 00:30:23.820
 something

00:30:23.820 --> 00:30:24.280
 with that.

00:30:24.400 --> 00:30:24.600
 And so,

00:30:24.660 --> 00:30:24.940
 the fact

00:30:24.940 --> 00:30:25.220
 that you

00:30:25.220 --> 00:30:25.940
 just highlighted

00:30:25.940 --> 00:30:26.740
 it should

00:30:26.740 --> 00:30:27.240
 be action

00:30:27.240 --> 00:30:27.680
 oriented

00:30:27.680 --> 00:30:28.460
 is a really

00:30:28.460 --> 00:30:28.980
 good tip

00:30:28.980 --> 00:30:29.200
 there.

00:30:30.540 --> 00:30:31.000
 Absolutely.

00:30:31.280 --> 00:30:31.800
 And the

00:30:31.800 --> 00:30:32.200
 thing is,

00:30:32.240 --> 00:30:32.600
 is that

00:30:32.600 --> 00:30:33.140
 the more

00:30:33.140 --> 00:30:33.980
 you stay

00:30:33.980 --> 00:30:35.220
 on track

00:30:35.220 --> 00:30:35.980
 for something

00:30:35.980 --> 00:30:36.960
 that somebody's

00:30:36.960 --> 00:30:38.020
 looking for

00:30:38.020 --> 00:30:38.780
 and the more

00:30:38.780 --> 00:30:39.740
 you use it

00:30:39.740 --> 00:30:40.600
 on your

00:30:40.600 --> 00:30:41.560
 actual content

00:30:41.560 --> 00:30:42.480
 and in the

00:30:42.480 --> 00:30:42.880
 metadata,

00:30:43.420 --> 00:30:44.140
 you just

00:30:44.140 --> 00:30:45.580
 slowly rise

00:30:45.580 --> 00:30:46.360
 to the top

00:30:46.360 --> 00:30:47.100
 of Google

00:30:47.100 --> 00:30:48.160
 because Google

00:30:48.160 --> 00:30:49.800
 knows I

00:30:49.800 --> 00:30:50.560
 can count

00:30:50.560 --> 00:30:51.920
 on this

00:30:51.920 --> 00:30:53.100
 link delivering

00:30:53.100 --> 00:30:53.800
 what you're

00:30:53.800 --> 00:30:54.440
 looking for.

00:30:54.720 --> 00:30:54.840
 Yeah.

00:30:55.080 --> 00:30:55.740
 Well, it's

00:30:55.740 --> 00:30:56.300
 really interesting

00:30:56.300 --> 00:30:56.580
 too.

00:30:56.840 --> 00:30:57.820
 Now that you're

00:30:57.820 --> 00:30:58.600
 saying some

00:30:58.600 --> 00:30:58.980
 of the stuff,

00:30:59.980 --> 00:31:00.240
 you know,

00:31:01.000 --> 00:31:03.240
 you know

00:31:03.240 --> 00:31:03.920
 Jay Cranda,

00:31:03.960 --> 00:31:04.120
 right,

00:31:04.160 --> 00:31:04.840
 from Saddleback?

00:31:05.520 --> 00:31:05.800
 Yes.

00:31:06.000 --> 00:31:06.160
 Yeah.

00:31:06.600 --> 00:31:07.240
 So, Jay,

00:31:07.380 --> 00:31:07.780
 one of the

00:31:07.780 --> 00:31:08.380
 big online

00:31:08.380 --> 00:31:09.140
 ministers,

00:31:09.300 --> 00:31:09.520
 and he's

00:31:09.520 --> 00:31:09.840
 been doing

00:31:09.840 --> 00:31:10.100
 this for

00:31:10.100 --> 00:31:10.480
 a really

00:31:10.480 --> 00:31:11.140
 long time,

00:31:11.640 --> 00:31:12.460
 one of

00:31:12.460 --> 00:31:13.120
 the OGs,

00:31:13.160 --> 00:31:13.400
 I like

00:31:13.400 --> 00:31:13.800
 to say.

00:31:14.180 --> 00:31:15.280
 But he

00:31:15.280 --> 00:31:17.000
 actually tweeted

00:31:17.000 --> 00:31:17.440
 something out

00:31:17.440 --> 00:31:18.140
 fairly recently

00:31:18.140 --> 00:31:18.800
 about how he

00:31:18.800 --> 00:31:19.300
 was searching

00:31:19.300 --> 00:31:19.800
 for something

00:31:19.800 --> 00:31:20.280
 on Google

00:31:20.280 --> 00:31:21.020
 and actually

00:31:21.020 --> 00:31:21.580
 one of my

00:31:21.580 --> 00:31:22.160
 things came

00:31:22.160 --> 00:31:22.480
 up.

00:31:23.000 --> 00:31:23.380
 And it

00:31:23.380 --> 00:31:23.740
 was something

00:31:23.740 --> 00:31:24.060
 I did

00:31:24.060 --> 00:31:24.880
 years ago

00:31:24.880 --> 00:31:25.480
 about how

00:31:25.480 --> 00:31:25.840
 to create

00:31:25.840 --> 00:31:26.300
 an online

00:31:26.300 --> 00:31:26.860
 Bible study

00:31:26.860 --> 00:31:27.260
 with You

00:31:27.260 --> 00:31:27.600
 version.

00:31:28.200 --> 00:31:28.560
 But again,

00:31:28.680 --> 00:31:29.300
 it popped

00:31:29.300 --> 00:31:30.500
 up towards

00:31:30.500 --> 00:31:30.800
 the very

00:31:30.800 --> 00:31:31.300
 beginning

00:31:31.300 --> 00:31:32.940
 because of

00:31:32.940 --> 00:31:33.660
 how I

00:31:33.660 --> 00:31:34.220
 used

00:31:34.220 --> 00:31:34.940
 Yoast SEO

00:31:34.940 --> 00:31:36.320
 to write

00:31:36.320 --> 00:31:36.600
 on the

00:31:36.600 --> 00:31:37.080
 metadata

00:31:37.080 --> 00:31:37.660
 and also

00:31:37.660 --> 00:31:38.180
 using the

00:31:38.180 --> 00:31:38.540
 keywords

00:31:38.540 --> 00:31:39.460
 because what

00:31:39.460 --> 00:31:40.400
 my keywords

00:31:40.400 --> 00:31:40.840
 was what

00:31:40.840 --> 00:31:41.460
 exactly he

00:31:41.460 --> 00:31:41.880
 was searching

00:31:41.880 --> 00:31:42.220
 for.

00:31:42.960 --> 00:31:43.280
 And oh my

00:31:43.280 --> 00:31:43.540
 goodness,

00:31:43.740 --> 00:31:44.620
 so that's

00:31:44.620 --> 00:31:45.080
 like the

00:31:45.080 --> 00:31:45.760
 fifth thing.

00:31:45.920 --> 00:31:46.240
 So this

00:31:46.240 --> 00:31:46.720
 is like a

00:31:46.720 --> 00:31:47.560
 really bonus

00:31:47.560 --> 00:31:47.940
 bonus.

00:31:48.380 --> 00:31:48.740
 But the

00:31:48.740 --> 00:31:49.280
 fifth thing

00:31:49.280 --> 00:31:50.180
 is longevity.

00:31:50.780 --> 00:31:51.020
 So the

00:31:51.020 --> 00:31:52.080
 more it's

00:31:52.080 --> 00:31:53.660
 there and

00:31:53.660 --> 00:31:54.600
 and the

00:31:54.600 --> 00:31:56.100
 dates say

00:31:56.100 --> 00:31:56.660
 that it's

00:31:56.660 --> 00:31:57.100
 been there

00:31:57.100 --> 00:31:57.700
 for quite

00:31:57.700 --> 00:31:58.520
 some time,

00:31:59.060 --> 00:32:00.240
 that gives

00:32:00.240 --> 00:32:00.680
 you a little

00:32:00.680 --> 00:32:01.060
 bit more

00:32:01.060 --> 00:32:01.740
 power to

00:32:01.740 --> 00:32:02.180
 rise to

00:32:02.180 --> 00:32:02.660
 the top.

00:32:02.820 --> 00:32:03.460
 So if

00:32:03.460 --> 00:32:04.060
 you're just

00:32:04.060 --> 00:32:04.860
 starting this,

00:32:05.560 --> 00:32:06.100
 do not

00:32:06.100 --> 00:32:06.900
 lose hope,

00:32:07.100 --> 00:32:07.600
 my fellow

00:32:07.600 --> 00:32:09.120
 brethren and

00:32:09.120 --> 00:32:09.500
 sister.

00:32:09.760 --> 00:32:11.200
 And you

00:32:11.200 --> 00:32:12.360
 will eventually

00:32:12.360 --> 00:32:13.520
 have longevity

00:32:13.520 --> 00:32:14.240
 to get

00:32:14.240 --> 00:32:14.880
 there, but

00:32:14.880 --> 00:32:15.420
 it might

00:32:15.420 --> 00:32:16.100
 take some

00:32:16.100 --> 00:32:16.560
 time.

00:32:17.040 --> 00:32:17.680
 And the

00:32:17.680 --> 00:32:18.300
 problem is

00:32:18.300 --> 00:32:19.260
 that if

00:32:19.260 --> 00:32:19.760
 you're doing

00:32:19.760 --> 00:32:20.900
 this correctly,

00:32:20.900 --> 00:32:21.740
 it's a lot

00:32:21.740 --> 00:32:22.540
 of work and

00:32:22.540 --> 00:32:23.080
 it takes a

00:32:23.080 --> 00:32:23.700
 lot of time.

00:32:24.060 --> 00:32:24.700
 I waited a

00:32:24.700 --> 00:32:25.260
 little long,

00:32:25.400 --> 00:32:25.920
 a little

00:32:25.920 --> 00:32:27.020
 farther into

00:32:27.020 --> 00:32:27.600
 this to

00:32:27.600 --> 00:32:28.480
 actually talk

00:32:28.480 --> 00:32:28.880
 about this,

00:32:29.120 --> 00:32:29.480
 but it's

00:32:29.480 --> 00:32:29.980
 free.

00:32:31.560 --> 00:32:32.320
 And the

00:32:32.320 --> 00:32:32.880
 thing is,

00:32:32.900 --> 00:32:34.680
 is that you

00:32:34.680 --> 00:32:35.400
 just have to

00:32:35.400 --> 00:32:36.160
 work hard at

00:32:36.160 --> 00:32:37.240
 it, stay

00:32:37.240 --> 00:32:38.440
 on topic,

00:32:38.980 --> 00:32:39.540
 stay on

00:32:39.540 --> 00:32:40.420
 key phrase,

00:32:40.660 --> 00:32:41.480
 and then

00:32:41.480 --> 00:32:43.200
 allow it to

00:32:43.200 --> 00:32:44.100
 just chill

00:32:44.100 --> 00:32:44.400
 there.

00:32:44.560 --> 00:32:44.980
 And if it's

00:32:44.980 --> 00:32:45.500
 a keyword

00:32:45.500 --> 00:32:46.000
 that people

00:32:46.000 --> 00:32:46.420
 are looking

00:32:46.420 --> 00:32:47.140
 for on a

00:32:47.140 --> 00:32:47.880
 regular basis

00:32:47.880 --> 00:32:49.080
 and you've

00:32:49.080 --> 00:32:49.660
 had content

00:32:49.660 --> 00:32:50.140
 up there

00:32:50.140 --> 00:32:50.760
 for a

00:32:50.760 --> 00:32:51.160
 while,

00:32:51.740 --> 00:32:53.080
 Google knows

00:32:53.080 --> 00:32:53.900
 that it's

00:32:53.900 --> 00:32:54.320
 going to be

00:32:54.320 --> 00:32:55.040
 deliverable and

00:32:55.040 --> 00:32:55.460
 you'll just

00:32:55.460 --> 00:32:56.480
 slowly make

00:32:56.480 --> 00:32:56.940
 your way to

00:32:56.940 --> 00:32:57.420
 the top.

00:32:57.800 --> 00:32:58.480
 Yeah, I

00:32:58.480 --> 00:32:58.780
 think it's

00:32:58.780 --> 00:32:59.040
 awesome.

00:32:59.200 --> 00:32:59.520
 Okay, so

00:32:59.520 --> 00:32:59.840
 you've given

00:32:59.840 --> 00:33:00.120
 us some

00:33:00.120 --> 00:33:00.460
 really good

00:33:00.460 --> 00:33:00.940
 tips so

00:33:00.940 --> 00:33:02.740
 far, whether

00:33:02.740 --> 00:33:03.320
 it's two

00:33:03.320 --> 00:33:03.720
 or three

00:33:03.720 --> 00:33:04.180
 of them so

00:33:04.180 --> 00:33:04.560
 far, because

00:33:04.560 --> 00:33:05.000
 you included

00:33:05.000 --> 00:33:05.480
 that fifth

00:33:05.480 --> 00:33:06.140
 bonus one,

00:33:06.580 --> 00:33:07.080
 we won't

00:33:07.080 --> 00:33:07.400
 go there,

00:33:07.460 --> 00:33:08.200
 but let's

00:33:08.200 --> 00:33:09.000
 talk about

00:33:09.000 --> 00:33:09.380
 the third

00:33:09.380 --> 00:33:09.640
 one.

00:33:10.560 --> 00:33:11.960
 Okay, yes,

00:33:12.020 --> 00:33:12.620
 we'll ignore

00:33:12.620 --> 00:33:13.620
 that fifth

00:33:13.620 --> 00:33:14.520
 bonus bonus.

00:33:14.800 --> 00:33:15.600
 So the

00:33:15.600 --> 00:33:16.560
 third one

00:33:16.560 --> 00:33:17.160
 is just

00:33:17.160 --> 00:33:18.760
 play nice

00:33:18.760 --> 00:33:19.360
 with the

00:33:19.360 --> 00:33:19.780
 internet.

00:33:20.400 --> 00:33:20.740
 So just

00:33:20.740 --> 00:33:21.440
 connect

00:33:21.440 --> 00:33:22.060
 yourself.

00:33:23.040 --> 00:33:24.620
 So it

00:33:24.620 --> 00:33:25.500
 used to be

00:33:25.500 --> 00:33:26.300
 that Google

00:33:26.300 --> 00:33:27.140
 would serve

00:33:27.140 --> 00:33:28.040
 people to

00:33:28.040 --> 00:33:28.780
 your homepage

00:33:28.780 --> 00:33:30.180
 and then

00:33:30.180 --> 00:33:30.680
 what they

00:33:30.680 --> 00:33:31.220
 found out

00:33:31.220 --> 00:33:31.800
 was that

00:33:31.800 --> 00:33:32.840
 people don't

00:33:32.840 --> 00:33:33.260
 want to

00:33:33.260 --> 00:33:33.680
 take the

00:33:33.680 --> 00:33:34.200
 time to

00:33:34.200 --> 00:33:34.700
 figure out

00:33:34.700 --> 00:33:35.080
 how to

00:33:35.080 --> 00:33:35.560
 get from

00:33:35.560 --> 00:33:36.060
 the homepage

00:33:36.060 --> 00:33:36.700
 to the

00:33:36.700 --> 00:33:37.400
 right content.

00:33:37.680 --> 00:33:38.840
 So Google

00:33:38.840 --> 00:33:39.520
 went, oh

00:33:39.520 --> 00:33:40.480
 yeah, that's

00:33:40.480 --> 00:33:40.860
 stupid.

00:33:40.980 --> 00:33:41.300
 Why would

00:33:41.300 --> 00:33:42.140
 we create

00:33:42.140 --> 00:33:42.960
 keywords for

00:33:42.960 --> 00:33:43.500
 a whole

00:33:43.500 --> 00:33:44.240
 website when

00:33:44.240 --> 00:33:44.680
 it's really

00:33:44.680 --> 00:33:45.320
 the individual

00:33:45.320 --> 00:33:45.800
 page?

00:33:46.580 --> 00:33:47.600
 So that's

00:33:47.600 --> 00:33:48.200
 why every

00:33:48.200 --> 00:33:48.660
 individual

00:33:48.660 --> 00:33:49.300
 page needs

00:33:49.300 --> 00:33:49.600
 to have

00:33:49.600 --> 00:33:50.180
 its own

00:33:50.180 --> 00:33:50.980
 unique

00:33:50.980 --> 00:33:52.080
 key phrase.

00:33:52.600 --> 00:33:52.980
 So then

00:33:52.980 --> 00:33:53.860
 when people

00:33:53.860 --> 00:33:54.440
 are looking

00:33:54.440 --> 00:33:55.300
 for information,

00:33:55.300 --> 00:33:56.220
 they go to

00:33:56.220 --> 00:33:58.200
 that direct

00:33:58.200 --> 00:33:58.780
 to that

00:33:58.780 --> 00:34:00.100
 inside page.

00:34:00.340 --> 00:34:00.660
 Oftentimes,

00:34:00.840 --> 00:34:01.160
 people don't

00:34:01.160 --> 00:34:01.840
 even get to

00:34:01.840 --> 00:34:02.400
 the homepage

00:34:02.400 --> 00:34:03.460
 unless they

00:34:03.460 --> 00:34:04.020
 want to

00:34:04.020 --> 00:34:04.700
 back out of

00:34:04.700 --> 00:34:04.880
 it.

00:34:04.960 --> 00:34:05.200
 It's like,

00:34:05.260 --> 00:34:05.800
 this is really

00:34:05.800 --> 00:34:06.480
 good content,

00:34:06.480 --> 00:34:07.060
 so I need

00:34:07.060 --> 00:34:08.220
 to go back

00:34:08.220 --> 00:34:08.700
 to the homepage.

00:34:09.960 --> 00:34:10.680
 But most

00:34:10.680 --> 00:34:11.160
 people don't

00:34:11.160 --> 00:34:11.480
 do that

00:34:11.480 --> 00:34:11.820
 anymore.

00:34:12.340 --> 00:34:13.220
 So what

00:34:13.220 --> 00:34:13.800
 they want

00:34:13.800 --> 00:34:14.200
 you to

00:34:14.200 --> 00:34:14.980
 do is,

00:34:15.460 --> 00:34:16.140
 okay, so

00:34:16.140 --> 00:34:16.900
 if you are

00:34:16.900 --> 00:34:17.680
 really good

00:34:17.680 --> 00:34:18.060
 at what

00:34:18.060 --> 00:34:18.640
 you do,

00:34:18.800 --> 00:34:19.380
 you should

00:34:19.380 --> 00:34:20.020
 lead them

00:34:20.020 --> 00:34:20.840
 around your

00:34:20.840 --> 00:34:22.240
 webpage or

00:34:22.240 --> 00:34:23.620
 website by

00:34:23.620 --> 00:34:24.560
 using links.

00:34:25.020 --> 00:34:25.400
 And those

00:34:25.400 --> 00:34:27.020
 links need,

00:34:27.340 --> 00:34:28.320
 I'm amazed

00:34:28.320 --> 00:34:28.820
 at how many,

00:34:28.980 --> 00:34:29.460
 I'm working

00:34:29.460 --> 00:34:30.060
 with the church

00:34:30.060 --> 00:34:30.560
 right now,

00:34:30.680 --> 00:34:31.300
 I called up

00:34:31.300 --> 00:34:31.780
 their website

00:34:31.780 --> 00:34:32.280
 yesterday,

00:34:32.420 --> 00:34:32.880
 we walked

00:34:32.880 --> 00:34:33.380
 through it,

00:34:34.100 --> 00:34:34.580
 and I said,

00:34:34.680 --> 00:34:35.240
 so this

00:34:35.240 --> 00:34:36.120
 page has

00:34:36.120 --> 00:34:37.540
 no links

00:34:37.540 --> 00:34:38.340
 on it.

00:34:38.420 --> 00:34:38.680
 And they're

00:34:38.680 --> 00:34:39.560
 like, yeah,

00:34:39.640 --> 00:34:39.900
 well, we

00:34:39.900 --> 00:34:40.460
 pretty much

00:34:40.460 --> 00:34:41.120
 say it

00:34:41.120 --> 00:34:41.620
 all.

00:34:43.880 --> 00:34:44.360
 Really?

00:34:44.560 --> 00:34:45.240
 So everything

00:34:45.240 --> 00:34:45.840
 that anyone

00:34:45.840 --> 00:34:46.320
 would ever

00:34:46.320 --> 00:34:47.000
 need to know

00:34:47.000 --> 00:34:47.480
 is right

00:34:47.480 --> 00:34:47.780
 here.

00:34:48.020 --> 00:34:49.020
 Or since

00:34:49.020 --> 00:34:49.580
 you know

00:34:49.580 --> 00:34:50.260
 your content

00:34:50.260 --> 00:34:50.980
 so well,

00:34:51.360 --> 00:34:52.060
 lead them

00:34:52.060 --> 00:34:52.600
 to another

00:34:52.600 --> 00:34:53.020
 place.

00:34:53.120 --> 00:34:53.320
 It would

00:34:53.320 --> 00:34:53.620
 be like

00:34:53.620 --> 00:34:53.940
 somebody

00:34:53.940 --> 00:34:54.720
 knocking on

00:34:54.720 --> 00:34:55.040
 the front

00:34:55.040 --> 00:34:55.320
 door of

00:34:55.320 --> 00:34:55.800
 your church.

00:34:56.620 --> 00:34:57.400
 You unlock

00:34:57.400 --> 00:34:57.740
 the door,

00:34:57.840 --> 00:34:58.080
 you say,

00:34:58.160 --> 00:34:58.800
 yes, can I

00:34:58.800 --> 00:34:59.240
 help you?

00:34:59.520 --> 00:34:59.840
 And they

00:34:59.840 --> 00:35:00.520
 say, yes,

00:35:00.560 --> 00:35:01.160
 I'm thinking

00:35:01.160 --> 00:35:01.800
 about bringing

00:35:01.800 --> 00:35:02.500
 my kids

00:35:02.500 --> 00:35:02.840
 here.

00:35:03.720 --> 00:35:04.100
 So you

00:35:04.100 --> 00:35:04.760
 go, okay,

00:35:04.940 --> 00:35:05.820
 do not look

00:35:05.820 --> 00:35:06.380
 at anything

00:35:06.380 --> 00:35:07.140
 else while we

00:35:07.140 --> 00:35:07.560
 walk through

00:35:07.560 --> 00:35:07.940
 the church.

00:35:08.060 --> 00:35:08.280
 I'm going

00:35:08.280 --> 00:35:08.660
 to show you

00:35:08.660 --> 00:35:09.040
 the kids

00:35:09.040 --> 00:35:09.480
 ministry.

00:35:09.580 --> 00:35:09.880
 No, no,

00:35:09.880 --> 00:35:10.360
 don't look

00:35:10.360 --> 00:35:11.020
 over there.

00:35:11.660 --> 00:35:12.380
 We're in the

00:35:12.380 --> 00:35:13.000
 kids ministry.

00:35:13.500 --> 00:35:14.000
 Here's the

00:35:14.000 --> 00:35:14.640
 kids ministry.

00:35:15.680 --> 00:35:16.340
 And then we

00:35:16.340 --> 00:35:16.840
 just stand

00:35:16.840 --> 00:35:17.160
 there.

00:35:18.080 --> 00:35:18.840
 Like, we

00:35:18.840 --> 00:35:19.960
 all know it's

00:35:19.960 --> 00:35:20.420
 like, okay,

00:35:20.460 --> 00:35:20.960
 well, if they're

00:35:20.960 --> 00:35:22.120
 a parent, they

00:35:22.120 --> 00:35:22.740
 might need

00:35:22.740 --> 00:35:23.280
 some help.

00:35:23.540 --> 00:35:23.980
 What about

00:35:23.980 --> 00:35:24.740
 our adult

00:35:24.740 --> 00:35:25.220
 ministries?

00:35:25.320 --> 00:35:25.700
 Did you know

00:35:25.700 --> 00:35:26.100
 you can come

00:35:26.100 --> 00:35:26.540
 to a church

00:35:26.540 --> 00:35:26.860
 service?

00:35:26.860 --> 00:35:27.280
 Did you know

00:35:27.280 --> 00:35:27.440
 you?

00:35:27.440 --> 00:35:28.100
 So it's

00:35:28.100 --> 00:35:29.080
 like, you

00:35:29.080 --> 00:35:30.680
 know, everything

00:35:30.680 --> 00:35:31.240
 that's going

00:35:31.240 --> 00:35:32.080
 on, or you

00:35:32.080 --> 00:35:33.280
 should, and

00:35:33.280 --> 00:35:34.720
 you need to

00:35:34.720 --> 00:35:35.880
 link to some

00:35:35.880 --> 00:35:36.340
 of those other

00:35:36.340 --> 00:35:36.620
 things.

00:35:36.620 --> 00:35:37.180
 So those are

00:35:37.180 --> 00:35:38.040
 called internal

00:35:38.040 --> 00:35:38.960
 links, and you

00:35:38.960 --> 00:35:39.860
 want to have on

00:35:39.860 --> 00:35:41.880
 every page, two

00:35:41.880 --> 00:35:42.900
 to three internal

00:35:42.900 --> 00:35:43.340
 links.

00:35:43.980 --> 00:35:45.340
 And then, because

00:35:45.340 --> 00:35:46.720
 you're a really,

00:35:46.920 --> 00:35:47.500
 really good

00:35:47.500 --> 00:35:49.580
 internet dweller,

00:35:49.980 --> 00:35:51.520
 you probably want

00:35:51.520 --> 00:35:52.320
 to have one

00:35:52.320 --> 00:35:53.520
 external link on

00:35:53.520 --> 00:35:54.120
 every page.

00:35:55.040 --> 00:35:56.400
 Well, again, just

00:35:56.400 --> 00:35:57.420
 highlight real quick

00:35:57.420 --> 00:35:58.100
 for me, what's an

00:35:58.100 --> 00:35:59.060
 internal link and

00:35:59.060 --> 00:36:00.000
 what's an external

00:36:00.000 --> 00:36:00.400
 link?

00:36:00.640 --> 00:36:01.380
 Yeah, internal

00:36:01.380 --> 00:36:02.600
 link is connect

00:36:02.600 --> 00:36:03.820
 with other content

00:36:03.820 --> 00:36:04.900
 that's on your

00:36:04.900 --> 00:36:06.660
 URL, like on your

00:36:06.660 --> 00:36:07.620
 website, in your

00:36:07.620 --> 00:36:08.140
 domain.

00:36:08.640 --> 00:36:09.900
 So, you know,

00:36:10.520 --> 00:36:12.480
 I'm the king of

00:36:12.480 --> 00:36:13.680
 my domain, you

00:36:13.680 --> 00:36:14.740
 know, that I

00:36:14.740 --> 00:36:15.780
 understand everything

00:36:15.780 --> 00:36:16.400
 that's in my

00:36:16.400 --> 00:36:17.500
 website, so you're

00:36:17.500 --> 00:36:18.680
 probably thinking, if

00:36:18.680 --> 00:36:19.360
 you're talking about

00:36:19.360 --> 00:36:20.020
 kids, you probably

00:36:20.020 --> 00:36:20.880
 want to know about

00:36:20.880 --> 00:36:21.480
 our security.

00:36:21.680 --> 00:36:22.340
 Here's a link to

00:36:22.340 --> 00:36:22.960
 our security.

00:36:23.380 --> 00:36:24.560
 Don't put it all

00:36:24.560 --> 00:36:25.720
 on your page, because

00:36:25.720 --> 00:36:26.540
 then you get too

00:36:26.540 --> 00:36:27.260
 much content on

00:36:27.260 --> 00:36:27.660
 your page.

00:36:28.260 --> 00:36:29.260
 Instead, you want

00:36:29.260 --> 00:36:30.840
 to link to other

00:36:30.840 --> 00:36:31.940
 things internally

00:36:31.940 --> 00:36:33.620
 within your URL,

00:36:33.900 --> 00:36:35.100
 but you also want

00:36:35.100 --> 00:36:36.480
 to have one

00:36:36.480 --> 00:36:38.620
 external link, if

00:36:38.620 --> 00:36:39.360
 at all possible.

00:36:40.040 --> 00:36:40.940
 Yeah, no, that's

00:36:40.940 --> 00:36:41.260
 awesome.

00:36:41.460 --> 00:36:42.560
 And again, as

00:36:42.560 --> 00:36:43.040
 you're explaining

00:36:43.040 --> 00:36:43.580
 this stuff, it

00:36:43.580 --> 00:36:44.200
 makes me think

00:36:44.200 --> 00:36:44.780
 about like

00:36:44.780 --> 00:36:45.160
 Facebook.

00:36:45.760 --> 00:36:47.060
 Facebook wants

00:36:47.060 --> 00:36:47.980
 you to stay on

00:36:47.980 --> 00:36:48.800
 their site.

00:36:49.040 --> 00:36:49.640
 Once you're on

00:36:49.640 --> 00:36:50.120
 their site, they

00:36:50.120 --> 00:36:50.580
 want you to stay.

00:36:50.900 --> 00:36:51.960
 So, you know, if

00:36:51.960 --> 00:36:53.200
 you upload a video

00:36:53.200 --> 00:36:54.880
 on Facebook to

00:36:54.880 --> 00:36:56.280
 YouTube, Facebook's

00:36:56.280 --> 00:36:56.580
 not going to

00:36:56.580 --> 00:36:57.340
 promote that so

00:36:57.340 --> 00:36:58.000
 much, but if you

00:36:58.000 --> 00:36:59.140
 upload that natively

00:36:59.140 --> 00:37:00.040
 to Facebook, they're

00:37:00.040 --> 00:37:00.620
 going to love it

00:37:00.620 --> 00:37:02.120
 because it keeps

00:37:02.120 --> 00:37:02.900
 them on their

00:37:02.900 --> 00:37:03.180
 site.

00:37:03.420 --> 00:37:03.960
 And again, like

00:37:03.960 --> 00:37:04.260
 what you're

00:37:04.260 --> 00:37:05.480
 explaining, you

00:37:05.480 --> 00:37:05.980
 want to keep

00:37:05.980 --> 00:37:06.460
 them on your

00:37:06.460 --> 00:37:07.820
 site because they

00:37:07.820 --> 00:37:08.600
 may not go back

00:37:08.600 --> 00:37:09.260
 to the homepage

00:37:09.260 --> 00:37:10.100
 and discover

00:37:10.100 --> 00:37:10.580
 things.

00:37:11.260 --> 00:37:12.020
 So again, if it's

00:37:12.020 --> 00:37:12.460
 something about

00:37:12.460 --> 00:37:13.180
 children's ministry,

00:37:13.540 --> 00:37:14.260
 have that thing

00:37:14.260 --> 00:37:15.800
 about security or

00:37:15.800 --> 00:37:16.920
 student ministry

00:37:16.920 --> 00:37:17.700
 because maybe they

00:37:17.700 --> 00:37:19.260
 have a teenager

00:37:19.260 --> 00:37:20.240
 that is in

00:37:20.240 --> 00:37:21.460
 student ministry.

00:37:21.660 --> 00:37:22.400
 You want to keep

00:37:22.400 --> 00:37:23.480
 them going in

00:37:23.480 --> 00:37:23.840
 that thing.

00:37:23.920 --> 00:37:24.200
 And I think

00:37:24.200 --> 00:37:24.640
 that's really

00:37:24.640 --> 00:37:25.780
 important to

00:37:25.780 --> 00:37:26.740
 highlight because

00:37:26.740 --> 00:37:27.960
 again, the more

00:37:27.960 --> 00:37:28.460
 they can learn

00:37:28.460 --> 00:37:29.080
 about your church,

00:37:29.160 --> 00:37:29.880
 the more comfortable

00:37:29.880 --> 00:37:30.280
 they're going to

00:37:30.280 --> 00:37:30.820
 feel about your

00:37:30.820 --> 00:37:31.540
 church, more

00:37:31.540 --> 00:37:32.480
 likely they're

00:37:32.480 --> 00:37:33.040
 going to come

00:37:33.040 --> 00:37:33.640
 and visit your

00:37:33.640 --> 00:37:33.980
 church.

00:37:33.980 --> 00:37:34.940
 Well, and we've

00:37:34.940 --> 00:37:35.600
 all been there.

00:37:35.820 --> 00:37:36.520
 We Google

00:37:36.520 --> 00:37:37.120
 something.

00:37:38.300 --> 00:37:39.320
 Google delivers

00:37:39.320 --> 00:37:40.460
 you to that page

00:37:40.460 --> 00:37:40.780
 that you're

00:37:40.780 --> 00:37:41.580
 looking for and

00:37:41.580 --> 00:37:42.160
 then you get

00:37:42.160 --> 00:37:43.140
 lost in the

00:37:43.140 --> 00:37:43.580
 website.

00:37:44.000 --> 00:37:44.440
 It's like,

00:37:44.820 --> 00:37:46.680
 oftentimes I'll

00:37:46.680 --> 00:37:47.380
 find myself

00:37:47.380 --> 00:37:49.280
 saying, what

00:37:49.280 --> 00:37:50.080
 was I here for

00:37:50.080 --> 00:37:50.360
 again?

00:37:50.820 --> 00:37:51.260
 Yes.

00:37:52.060 --> 00:37:53.520
 Amazon is one

00:37:53.520 --> 00:37:54.200
 of those things.

00:37:54.320 --> 00:37:54.920
 Like I'll

00:37:54.920 --> 00:37:56.440
 Google Amazon.

00:37:56.640 --> 00:37:57.120
 I need a new

00:37:57.120 --> 00:37:57.960
 bathroom fan right

00:37:57.960 --> 00:37:58.140
 now.

00:37:58.200 --> 00:37:58.740
 So I was

00:37:58.740 --> 00:37:59.180
 looking for

00:37:59.180 --> 00:37:59.820
 bathroom fans.

00:37:59.820 --> 00:38:00.700
 I ended up

00:38:00.700 --> 00:38:02.280
 buying toothpaste

00:38:02.280 --> 00:38:04.180
 dispensers and

00:38:04.180 --> 00:38:05.380
 it was like,

00:38:05.800 --> 00:38:06.800
 wow, there I

00:38:06.800 --> 00:38:07.940
 got what I, oh

00:38:07.940 --> 00:38:08.540
 man, I didn't

00:38:08.540 --> 00:38:09.400
 even order my

00:38:09.400 --> 00:38:10.180
 bathroom fan.

00:38:10.300 --> 00:38:10.680
 Like, I mean,

00:38:10.680 --> 00:38:11.480
 it's just, it's

00:38:11.480 --> 00:38:11.920
 so crazy.

00:38:12.060 --> 00:38:12.720
 And that's what

00:38:12.720 --> 00:38:14.140
 Google, they

00:38:14.140 --> 00:38:15.200
 know a good

00:38:15.200 --> 00:38:16.280
 website, you'll

00:38:16.280 --> 00:38:17.260
 get lost in the

00:38:17.260 --> 00:38:18.200
 website because if

00:38:18.200 --> 00:38:19.380
 you're really good

00:38:19.380 --> 00:38:21.780
 at this key

00:38:21.780 --> 00:38:22.500
 phrase, you're

00:38:22.500 --> 00:38:23.480
 probably good at

00:38:23.480 --> 00:38:24.120
 other key

00:38:24.120 --> 00:38:24.840
 phrases and

00:38:24.840 --> 00:38:25.660
 then it will

00:38:25.660 --> 00:38:27.140
 attract the

00:38:27.140 --> 00:38:28.400
 same audience

00:38:28.400 --> 00:38:29.580
 for various

00:38:29.580 --> 00:38:29.940
 needs.

00:38:30.420 --> 00:38:31.140
 Yeah, I

00:38:31.140 --> 00:38:31.520
 think that's

00:38:31.520 --> 00:38:31.840
 awesome.

00:38:32.000 --> 00:38:32.580
 That's great.

00:38:32.640 --> 00:38:33.020
 You've given

00:38:33.020 --> 00:38:33.500
 some great

00:38:33.500 --> 00:38:33.980
 tips here.

00:38:34.140 --> 00:38:35.220
 Now I'm very

00:38:35.220 --> 00:38:35.920
 curious about

00:38:35.920 --> 00:38:36.580
 this fourth

00:38:36.580 --> 00:38:37.060
 one that you

00:38:37.060 --> 00:38:37.920
 were kind of

00:38:37.920 --> 00:38:38.880
 teasing early

00:38:38.880 --> 00:38:39.420
 on.

00:38:39.580 --> 00:38:40.120
 What is this

00:38:40.120 --> 00:38:40.920
 fourth one that

00:38:40.920 --> 00:38:41.400
 you can share

00:38:41.400 --> 00:38:42.080
 with us on?

00:38:42.240 --> 00:38:42.700
 Okay, so

00:38:42.700 --> 00:38:43.480
 really quick,

00:38:43.780 --> 00:38:44.240
 you need to

00:38:44.240 --> 00:38:44.880
 use signal

00:38:44.880 --> 00:38:45.420
 words.

00:38:46.120 --> 00:38:46.580
 Wait, what?

00:38:47.280 --> 00:38:48.440
 Signal words.

00:38:48.760 --> 00:38:50.360
 S-I-G-N-A-L.

00:38:50.800 --> 00:38:51.860
 Signal words.

00:38:52.700 --> 00:38:54.400
 I am awful

00:38:54.400 --> 00:38:54.980
 at signal

00:38:54.980 --> 00:38:55.380
 words.

00:38:55.800 --> 00:38:56.380
 I have not

00:38:56.380 --> 00:38:57.780
 used one

00:38:57.780 --> 00:38:58.340
 signal.

00:38:58.420 --> 00:38:59.240
 Well, I kind

00:38:59.240 --> 00:38:59.760
 of used a

00:38:59.760 --> 00:39:00.320
 signal word

00:39:00.320 --> 00:39:01.040
 during our

00:39:01.040 --> 00:39:02.240
 podcast, but

00:39:02.240 --> 00:39:04.240
 pastors are

00:39:04.240 --> 00:39:05.200
 really good

00:39:05.200 --> 00:39:05.680
 at signal

00:39:05.680 --> 00:39:06.040
 words.

00:39:06.580 --> 00:39:07.260
 When it's

00:39:07.260 --> 00:39:08.300
 like, so

00:39:08.300 --> 00:39:10.520
 today, initially

00:39:10.520 --> 00:39:11.280
 we need to

00:39:11.280 --> 00:39:12.020
 discuss.

00:39:12.280 --> 00:39:12.940
 So initially

00:39:12.940 --> 00:39:13.920
 is a signal

00:39:13.920 --> 00:39:14.200
 word.

00:39:14.520 --> 00:39:15.360
 What it says

00:39:15.360 --> 00:39:16.700
 is, I'm

00:39:16.700 --> 00:39:17.360
 setting up a

00:39:17.360 --> 00:39:19.240
 framework for

00:39:19.240 --> 00:39:20.620
 understanding all

00:39:20.620 --> 00:39:21.560
 of this content.

00:39:21.980 --> 00:39:22.880
 So initially,

00:39:23.360 --> 00:39:25.320
 or foundationally,

00:39:25.400 --> 00:39:26.720
 or the first

00:39:26.720 --> 00:39:27.400
 thing that

00:39:27.400 --> 00:39:27.900
 we need to

00:39:27.900 --> 00:39:28.760
 do, our

00:39:28.760 --> 00:39:29.260
 one, two,

00:39:29.320 --> 00:39:29.700
 and three,

00:39:29.920 --> 00:39:30.980
 and four

00:39:30.980 --> 00:39:31.820
 bonus, and

00:39:31.820 --> 00:39:32.680
 five bonus,

00:39:32.780 --> 00:39:33.520
 bonus, like

00:39:33.520 --> 00:39:34.080
 all of that

00:39:34.080 --> 00:39:34.540
 stuff are

00:39:34.540 --> 00:39:35.300
 signal words.

00:39:36.060 --> 00:39:37.860
 So along

00:39:37.860 --> 00:39:38.560
 the way, if

00:39:38.560 --> 00:39:39.340
 you say, so

00:39:39.340 --> 00:39:39.860
 secondly,

00:39:40.460 --> 00:39:41.600
 thirdly,

00:39:42.380 --> 00:39:43.680
 fourthly, and

00:39:43.680 --> 00:39:44.720
 every pastor

00:39:44.720 --> 00:39:45.440
 loves this,

00:39:45.840 --> 00:39:47.200
 so finally,

00:39:47.700 --> 00:39:50.080
 or in

00:39:50.080 --> 00:39:50.900
 conclusion,

00:39:51.220 --> 00:39:51.580
 what that

00:39:51.580 --> 00:39:52.360
 means is that

00:39:52.360 --> 00:39:52.980
 we're about a

00:39:52.980 --> 00:39:53.380
 third of the

00:39:53.380 --> 00:39:53.760
 way through

00:39:53.760 --> 00:39:54.360
 the service.

00:39:55.440 --> 00:39:56.180
 That's right.

00:39:56.400 --> 00:39:57.060
 That is right.

00:39:57.500 --> 00:39:58.080
 But what it

00:39:58.080 --> 00:39:59.580
 says to

00:39:59.580 --> 00:40:01.940
 Google is,

00:40:02.340 --> 00:40:03.320
 if I scan

00:40:03.320 --> 00:40:04.080
 a page and

00:40:04.080 --> 00:40:04.880
 I see signal

00:40:04.880 --> 00:40:05.340
 words, it

00:40:05.340 --> 00:40:06.160
 means that you

00:40:06.160 --> 00:40:06.680
 know how to

00:40:06.680 --> 00:40:07.020
 lay out

00:40:07.020 --> 00:40:07.860
 content so

00:40:07.860 --> 00:40:08.360
 that someone

00:40:08.360 --> 00:40:09.640
 can take

00:40:09.640 --> 00:40:11.000
 that scannability

00:40:11.000 --> 00:40:12.540
 and quickly

00:40:12.540 --> 00:40:13.420
 be able to

00:40:13.420 --> 00:40:14.260
 not read all

00:40:14.260 --> 00:40:14.840
 the content,

00:40:15.020 --> 00:40:15.540
 but get it

00:40:15.540 --> 00:40:16.320
 as fast as

00:40:16.320 --> 00:40:16.800
 possible.

00:40:17.520 --> 00:40:18.000
 And that's

00:40:18.000 --> 00:40:19.460
 what Google

00:40:19.460 --> 00:40:20.120
 just knows.

00:40:20.260 --> 00:40:20.800
 Everyone wants

00:40:20.800 --> 00:40:21.420
 to get what

00:40:21.420 --> 00:40:21.840
 they're looking

00:40:21.840 --> 00:40:22.420
 for as

00:40:22.420 --> 00:40:22.960
 quickly as

00:40:22.960 --> 00:40:23.760
 possible, and

00:40:23.760 --> 00:40:24.480
 signal words

00:40:24.480 --> 00:40:25.000
 will allow

00:40:25.000 --> 00:40:25.440
 you to do

00:40:25.440 --> 00:40:25.600
 it.

00:40:27.080 --> 00:40:28.440
 I mean, it's

00:40:28.440 --> 00:40:29.480
 just tough.

00:40:29.640 --> 00:40:30.440
 I don't write

00:40:30.440 --> 00:40:31.580
 that way, so

00:40:31.580 --> 00:40:32.780
 I usually write

00:40:32.780 --> 00:40:34.040
 content and

00:40:34.040 --> 00:40:34.700
 then go back

00:40:34.700 --> 00:40:35.200
 and add all

00:40:35.200 --> 00:40:35.620
 the signal

00:40:35.620 --> 00:40:35.960
 words.

00:40:36.360 --> 00:40:36.640
 And if you

00:40:36.640 --> 00:40:37.700
 just Google

00:40:37.700 --> 00:40:39.580
 signal words,

00:40:40.060 --> 00:40:41.240
 it will tell

00:40:41.240 --> 00:40:42.120
 you all of

00:40:42.120 --> 00:40:43.300
 the consequentially

00:40:43.300 --> 00:40:44.600
 or initially

00:40:44.600 --> 00:40:45.880
 or firstly,

00:40:46.040 --> 00:40:46.680
 like all of

00:40:46.680 --> 00:40:47.340
 those things

00:40:47.340 --> 00:40:48.980
 foundationally

00:40:48.980 --> 00:40:49.520
 or in

00:40:49.520 --> 00:40:50.640
 conclusion or

00:40:50.640 --> 00:40:51.480
 at the

00:40:51.480 --> 00:40:52.420
 end, like

00:40:52.420 --> 00:40:53.140
 all of those

00:40:53.140 --> 00:40:53.800
 things just

00:40:53.800 --> 00:40:54.420
 need to be

00:40:54.420 --> 00:40:55.320
 added in.

00:40:56.040 --> 00:40:56.660
 And weirdly

00:40:56.660 --> 00:40:57.280
 enough, I

00:40:57.280 --> 00:40:57.880
 always think

00:40:57.880 --> 00:40:58.400
 it's just

00:40:58.400 --> 00:40:59.580
 adding a

00:40:59.580 --> 00:41:00.700
 complexity to

00:41:00.700 --> 00:41:01.240
 what I'm

00:41:01.240 --> 00:41:01.620
 writing.

00:41:01.820 --> 00:41:02.280
 Like I just

00:41:02.280 --> 00:41:02.760
 would rather

00:41:02.760 --> 00:41:03.400
 just tell

00:41:03.400 --> 00:41:04.840
 them and

00:41:04.840 --> 00:41:06.220
 watch when

00:41:06.220 --> 00:41:07.020
 you go to

00:41:07.020 --> 00:41:07.820
 really good

00:41:07.820 --> 00:41:08.200
 websites.

00:41:08.200 --> 00:41:09.220
 They use

00:41:09.220 --> 00:41:09.760
 them and

00:41:09.760 --> 00:41:10.260
 we just

00:41:10.260 --> 00:41:11.020
 ignore them

00:41:11.020 --> 00:41:11.320
 now.

00:41:11.320 --> 00:41:11.760
 Like it's

00:41:11.760 --> 00:41:12.840
 just like we

00:41:12.840 --> 00:41:13.600
 ignore when a

00:41:13.600 --> 00:41:14.200
 pastor says

00:41:14.200 --> 00:41:14.900
 in conclusion.

00:41:15.400 --> 00:41:15.520
 Yeah.

00:41:16.200 --> 00:41:17.120
 Well, this

00:41:17.120 --> 00:41:17.560
 is really

00:41:17.560 --> 00:41:18.840
 informative because

00:41:18.840 --> 00:41:19.480
 I did not

00:41:19.480 --> 00:41:19.940
 know about

00:41:19.940 --> 00:41:20.620
 signal words.

00:41:21.200 --> 00:41:21.620
 And so

00:41:21.620 --> 00:41:22.900
 this is now

00:41:22.900 --> 00:41:23.320
 I'm going to

00:41:23.320 --> 00:41:23.880
 go back and

00:41:23.880 --> 00:41:24.400
 rewrite some

00:41:24.400 --> 00:41:24.760
 content.

00:41:25.260 --> 00:41:26.260
 So, but

00:41:26.260 --> 00:41:27.080
 seriously, I

00:41:27.080 --> 00:41:27.440
 think that's

00:41:27.440 --> 00:41:28.080
 really important.

00:41:28.080 --> 00:41:29.660
 And I think

00:41:29.660 --> 00:41:30.300
 as you're

00:41:30.300 --> 00:41:30.800
 telling me this

00:41:30.800 --> 00:41:31.260
 stuff, I'm

00:41:31.260 --> 00:41:32.020
 like, okay,

00:41:32.100 --> 00:41:33.480
 so we

00:41:33.480 --> 00:41:34.500
 naturally, we

00:41:34.500 --> 00:41:34.920
 just probably

00:41:34.920 --> 00:41:35.400
 don't think

00:41:35.400 --> 00:41:36.020
 about this as

00:41:36.020 --> 00:41:36.640
 we're talking

00:41:36.640 --> 00:41:37.160
 and as we're

00:41:37.160 --> 00:41:37.580
 writing.

00:41:37.860 --> 00:41:38.660
 But if like

00:41:38.660 --> 00:41:39.260
 what we say

00:41:39.260 --> 00:41:39.680
 is if you

00:41:39.680 --> 00:41:40.320
 just write

00:41:40.320 --> 00:41:41.000
 your content,

00:41:41.360 --> 00:41:42.000
 go and check

00:41:42.000 --> 00:41:42.640
 out what some

00:41:42.640 --> 00:41:43.440
 signal words are

00:41:43.440 --> 00:41:44.000
 and then

00:41:44.000 --> 00:41:44.500
 place them,

00:41:44.560 --> 00:41:45.360
 are there a

00:41:45.360 --> 00:41:46.060
 minimum number

00:41:46.060 --> 00:41:46.440
 you should

00:41:46.440 --> 00:41:47.520
 have or?

00:41:48.500 --> 00:41:49.480
 Google wants

00:41:49.480 --> 00:41:50.280
 to see

00:41:50.280 --> 00:41:51.180
 signal words

00:41:51.180 --> 00:41:52.080
 in place so

00:41:52.080 --> 00:41:52.600
 that it's

00:41:52.600 --> 00:41:53.420
 enough that

00:41:53.420 --> 00:41:53.960
 it feels

00:41:53.960 --> 00:41:54.580
 organized.

00:41:54.880 --> 00:41:55.100
 Okay.

00:41:55.140 --> 00:41:55.700
 So if it's

00:41:55.700 --> 00:41:56.660
 a small

00:41:56.660 --> 00:41:57.280
 amount of

00:41:57.280 --> 00:41:58.520
 content, then

00:41:58.520 --> 00:41:58.780
 you probably

00:41:58.780 --> 00:41:59.260
 don't need

00:41:59.260 --> 00:41:59.840
 that many.

00:42:01.180 --> 00:42:01.920
 But, you

00:42:01.920 --> 00:42:02.660
 know, leading

00:42:02.660 --> 00:42:03.400
 the first,

00:42:03.660 --> 00:42:04.680
 like the

00:42:04.680 --> 00:42:05.360
 first or

00:42:05.360 --> 00:42:06.200
 second word

00:42:06.200 --> 00:42:06.740
 with a

00:42:06.740 --> 00:42:07.380
 signal word

00:42:07.380 --> 00:42:07.780
 of a

00:42:07.780 --> 00:42:08.260
 paragraph,

00:42:09.020 --> 00:42:09.500
 like that

00:42:09.500 --> 00:42:10.300
 just all

00:42:10.300 --> 00:42:10.800
 of a sudden,

00:42:11.000 --> 00:42:11.780
 you know,

00:42:11.780 --> 00:42:12.200
 they're looking

00:42:12.200 --> 00:42:13.000
 for scannability.

00:42:13.240 --> 00:42:13.620
 So when

00:42:13.620 --> 00:42:14.560
 you're looking

00:42:14.560 --> 00:42:15.180
 down across

00:42:15.180 --> 00:42:15.920
 the content,

00:42:16.140 --> 00:42:17.040
 just very

00:42:17.040 --> 00:42:18.180
 quickly, you'll

00:42:18.180 --> 00:42:18.660
 be able to

00:42:18.660 --> 00:42:19.060
 know what

00:42:19.060 --> 00:42:20.180
 skeleton that

00:42:20.180 --> 00:42:20.900
 organizational

00:42:20.900 --> 00:42:22.860
 outline is

00:42:22.860 --> 00:42:24.140
 of the page.

00:42:24.760 --> 00:42:25.320
 That's really

00:42:25.320 --> 00:42:25.520
 good.

00:42:25.580 --> 00:42:25.920
 That's really

00:42:25.920 --> 00:42:26.420
 informative.

00:42:26.740 --> 00:42:27.380
 I think of it

00:42:27.380 --> 00:42:27.860
 too on the

00:42:27.860 --> 00:42:28.420
 lines of,

00:42:28.960 --> 00:42:29.180
 you know,

00:42:29.200 --> 00:42:29.840
 a lot of my

00:42:29.840 --> 00:42:30.620
 blog posts I'll

00:42:30.620 --> 00:42:31.440
 write, like I'll

00:42:31.440 --> 00:42:31.960
 use bullet

00:42:31.960 --> 00:42:33.120
 points because I

00:42:33.120 --> 00:42:33.640
 think a lot of

00:42:33.640 --> 00:42:34.720
 times people read

00:42:34.720 --> 00:42:35.660
 with scannability.

00:42:36.240 --> 00:42:37.020
 And so I think

00:42:37.020 --> 00:42:37.480
 having these

00:42:37.480 --> 00:42:38.080
 signal words,

00:42:38.220 --> 00:42:39.480
 if you're skimming

00:42:39.480 --> 00:42:40.140
 through the article,

00:42:40.280 --> 00:42:40.800
 you can look

00:42:40.800 --> 00:42:41.520
 through in

00:42:41.520 --> 00:42:42.500
 conclusion or

00:42:43.040 --> 00:42:43.820
 secondly or

00:42:43.820 --> 00:42:44.880
 thirdly, I

00:42:44.880 --> 00:42:45.460
 think that helps

00:42:45.460 --> 00:42:46.420
 the reader and

00:42:46.420 --> 00:42:46.940
 then it helps

00:42:46.940 --> 00:42:47.800
 your SEO.

00:42:48.800 --> 00:42:49.040
 Absolutely.

00:42:49.240 --> 00:42:49.740
 It's kind of

00:42:49.740 --> 00:42:50.900
 like, where am

00:42:50.900 --> 00:42:51.720
 I in the

00:42:51.720 --> 00:42:52.320
 middle of all

00:42:52.320 --> 00:42:52.840
 of this?

00:42:53.180 --> 00:42:54.180
 And it's why

00:42:54.180 --> 00:42:55.020
 we do it in

00:42:55.020 --> 00:42:55.480
 sermons.

00:42:55.860 --> 00:42:56.360
 I mean, when

00:42:56.360 --> 00:42:57.580
 we deliver a

00:42:57.580 --> 00:42:58.520
 sermon or a

00:42:58.520 --> 00:42:59.220
 large amount

00:42:59.220 --> 00:43:00.020
 of content,

00:43:00.500 --> 00:43:01.720
 oftentimes it's

00:43:01.720 --> 00:43:02.340
 like to give

00:43:02.340 --> 00:43:03.100
 people hope,

00:43:03.300 --> 00:43:03.600
 like we're

00:43:03.600 --> 00:43:04.420
 almost there.

00:43:04.420 --> 00:43:04.980
 Yeah.

00:43:05.520 --> 00:43:07.580
 And obviously, I

00:43:07.580 --> 00:43:08.160
 mean, you've

00:43:08.160 --> 00:43:09.100
 lived for the

00:43:09.100 --> 00:43:10.160
 bonus of this

00:43:10.160 --> 00:43:11.840
 podcast, like I

00:43:11.840 --> 00:43:13.040
 feel fulfilled

00:43:13.040 --> 00:43:14.320
 because we've, I've

00:43:14.320 --> 00:43:15.220
 actually given you

00:43:15.220 --> 00:43:15.880
 something that you

00:43:15.880 --> 00:43:16.960
 didn't know, which

00:43:16.960 --> 00:43:18.360
 is like, I

00:43:18.360 --> 00:43:19.060
 would never

00:43:19.060 --> 00:43:19.660
 happens.

00:43:19.880 --> 00:43:21.960
 So, um, I

00:43:21.960 --> 00:43:22.940
 mean, maybe the,

00:43:22.940 --> 00:43:24.400
 the title of this

00:43:24.400 --> 00:43:26.040
 needs to be free

00:43:26.040 --> 00:43:27.220
 things, but wait

00:43:27.220 --> 00:43:28.100
 for the bonus.

00:43:29.260 --> 00:43:30.260
 I'm writing that

00:43:30.260 --> 00:43:31.160
 down right now.

00:43:31.760 --> 00:43:32.760
 It needs to be

00:43:32.760 --> 00:43:33.840
 free SEO.

00:43:34.200 --> 00:43:35.000
 I don't know.

00:43:35.280 --> 00:43:35.660
 Like you just

00:43:35.660 --> 00:43:36.560
 have to think.

00:43:36.680 --> 00:43:37.600
 So what would,

00:43:38.000 --> 00:43:38.680
 like, this is a

00:43:38.680 --> 00:43:39.680
 really practical

00:43:39.680 --> 00:43:40.860
 way to, to

00:43:40.860 --> 00:43:42.020
 implement everything

00:43:42.020 --> 00:43:42.680
 we just talked

00:43:42.680 --> 00:43:42.920
 about.

00:43:43.340 --> 00:43:44.380
 So what would

00:43:44.380 --> 00:43:45.420
 people be

00:43:45.420 --> 00:43:46.760
 Googling that

00:43:46.760 --> 00:43:47.760
 this is a

00:43:47.760 --> 00:43:48.400
 really good

00:43:48.400 --> 00:43:49.320
 podcast for,

00:43:49.460 --> 00:43:50.640
 and then come

00:43:50.640 --> 00:43:51.120
 up with the

00:43:51.120 --> 00:43:52.060
 key phrase,

00:43:52.320 --> 00:43:53.200
 add your long

00:43:53.200 --> 00:43:54.200
 tail to it.

00:43:54.280 --> 00:43:55.700
 And then, and

00:43:55.700 --> 00:43:56.540
 then how do I

00:43:56.540 --> 00:43:57.740
 work that into

00:43:57.740 --> 00:43:58.620
 the actual

00:43:58.620 --> 00:43:59.220
 title?

00:43:59.440 --> 00:44:00.280
 And then once

00:44:00.280 --> 00:44:00.660
 you've worked

00:44:00.660 --> 00:44:01.120
 it in the

00:44:01.120 --> 00:44:02.240
 title, okay, so

00:44:02.240 --> 00:44:03.200
 how can we work

00:44:03.200 --> 00:44:03.760
 it into the

00:44:03.760 --> 00:44:04.160
 metadata?

00:44:04.560 --> 00:44:05.220
 If you're going

00:44:05.220 --> 00:44:05.820
 to post this

00:44:05.820 --> 00:44:06.680
 on YouTube, which

00:44:06.680 --> 00:44:07.320
 a lot of people

00:44:07.320 --> 00:44:07.700
 are probably

00:44:07.700 --> 00:44:08.460
 watching this on

00:44:08.460 --> 00:44:09.540
 YouTube, and

00:44:09.540 --> 00:44:10.920
 in the non

00:44:10.920 --> 00:44:12.080
 metadata, which

00:44:12.080 --> 00:44:12.940
 is the actual

00:44:12.940 --> 00:44:14.120
 title descriptions,

00:44:14.640 --> 00:44:15.200
 how many times

00:44:15.200 --> 00:44:15.900
 do you use it?

00:44:15.940 --> 00:44:16.400
 If there's a

00:44:16.400 --> 00:44:16.740
 couple of

00:44:16.740 --> 00:44:17.460
 paragraphs, do

00:44:17.460 --> 00:44:17.840
 you have a

00:44:17.840 --> 00:44:18.280
 couple of

00:44:18.280 --> 00:44:19.040
 signal words

00:44:19.040 --> 00:44:19.380
 there?

00:44:19.880 --> 00:44:21.040
 And then you

00:44:21.040 --> 00:44:21.500
 just want to

00:44:21.500 --> 00:44:22.260
 make sure that

00:44:22.260 --> 00:44:22.680
 there's some

00:44:22.680 --> 00:44:23.160
 links.

00:44:23.420 --> 00:44:23.940
 It's like, how

00:44:23.940 --> 00:44:25.040
 do you subscribe?

00:44:25.840 --> 00:44:26.960
 Subscribe right

00:44:26.960 --> 00:44:28.840
 there to this

00:44:28.840 --> 00:44:29.620
 gentleman's

00:44:29.620 --> 00:44:30.060
 podcast.

00:44:30.540 --> 00:44:31.020
 He's the

00:44:31.020 --> 00:44:31.900
 greatest ever.

00:44:32.880 --> 00:44:33.820
 And the

00:44:33.820 --> 00:44:34.380
 thing is, is

00:44:34.380 --> 00:44:34.980
 that you also

00:44:34.980 --> 00:44:35.440
 want to have

00:44:35.440 --> 00:44:36.120
 some external

00:44:36.120 --> 00:44:36.680
 links too.

00:44:36.860 --> 00:44:37.680
 Oh, be

00:44:37.680 --> 00:44:38.100
 known for

00:44:38.100 --> 00:44:39.300
 something.com is

00:44:39.300 --> 00:44:39.760
 the way that

00:44:39.760 --> 00:44:40.040
 you would

00:44:40.040 --> 00:44:40.660
 probably get

00:44:40.660 --> 00:44:41.040
 a hold of

00:44:41.040 --> 00:44:41.220
 me.

00:44:41.660 --> 00:44:41.780
 Yeah.

00:44:42.200 --> 00:44:42.640
 Okay.

00:44:42.860 --> 00:44:43.700
 This is

00:44:43.700 --> 00:44:44.100
 awesome.

00:44:44.220 --> 00:44:44.860
 I love this.

00:44:45.020 --> 00:44:45.500
 And that's

00:44:45.500 --> 00:44:45.840
 why I love

00:44:45.840 --> 00:44:46.300
 talking to you

00:44:46.300 --> 00:44:46.680
 because you're

00:44:46.680 --> 00:44:47.420
 very practical

00:44:47.420 --> 00:44:48.360
 and you talk

00:44:48.360 --> 00:44:48.920
 in really good

00:44:48.920 --> 00:44:49.720
 terms of what

00:44:49.720 --> 00:44:50.240
 we can

00:44:50.240 --> 00:44:51.080
 understand and

00:44:51.080 --> 00:44:52.200
 directly apply.

00:44:52.800 --> 00:44:53.140
 so these

00:44:53.140 --> 00:44:53.540
 give some

00:44:53.540 --> 00:44:54.180
 people some

00:44:54.180 --> 00:44:54.740
 really good

00:44:54.740 --> 00:44:57.000
 opportunities here

00:44:57.000 --> 00:44:57.840
 to make some

00:44:57.840 --> 00:44:58.980
 quick, even

00:44:58.980 --> 00:44:59.420
 they can go

00:44:59.420 --> 00:44:59.940
 back to old

00:44:59.940 --> 00:45:00.560
 content and

00:45:00.560 --> 00:45:01.480
 just re-change

00:45:01.480 --> 00:45:02.440
 some things and

00:45:02.440 --> 00:45:03.200
 see how that

00:45:03.200 --> 00:45:03.940
 impacts your

00:45:03.940 --> 00:45:04.900
 optimization in

00:45:04.900 --> 00:45:05.960
 the analytics

00:45:05.960 --> 00:45:06.480
 and stuff.

00:45:07.160 --> 00:45:08.020
 As we kind of

00:45:08.020 --> 00:45:08.680
 wrap up though,

00:45:08.780 --> 00:45:09.960
 any final thoughts,

00:45:10.040 --> 00:45:11.440
 any other free

00:45:11.440 --> 00:45:12.680
 type of insights

00:45:12.680 --> 00:45:13.380
 you can share

00:45:13.380 --> 00:45:13.960
 with us?

00:45:14.380 --> 00:45:15.100
 Well, exactly

00:45:15.100 --> 00:45:16.020
 what you just

00:45:16.020 --> 00:45:16.500
 talked about.

00:45:16.600 --> 00:45:17.280
 Okay, so here's

00:45:17.280 --> 00:45:18.140
 what we do.

00:45:18.620 --> 00:45:19.720
 We watch our

00:45:19.720 --> 00:45:20.500
 Google analytics.

00:45:20.760 --> 00:45:21.500
 We always know

00:45:21.500 --> 00:45:22.120
 what the top

00:45:22.120 --> 00:45:23.460
 pages are and

00:45:23.460 --> 00:45:23.920
 we know what

00:45:23.920 --> 00:45:24.780
 the top posts

00:45:24.780 --> 00:45:25.100
 are.

00:45:25.600 --> 00:45:26.860
 And so if,

00:45:27.360 --> 00:45:28.980
 so our number

00:45:28.980 --> 00:45:30.220
 one top post

00:45:30.220 --> 00:45:31.560
 is always the

00:45:31.560 --> 00:45:32.640
 exact same one

00:45:32.640 --> 00:45:34.000
 that has nothing

00:45:34.000 --> 00:45:34.780
 to do with

00:45:34.780 --> 00:45:35.960
 anything that we

00:45:35.960 --> 00:45:36.920
 do, but it's

00:45:36.920 --> 00:45:38.660
 about church

00:45:38.660 --> 00:45:40.420
 aquariums.

00:45:40.620 --> 00:45:41.280
 Like, I mean,

00:45:41.400 --> 00:45:42.740
 seriously, I know

00:45:42.740 --> 00:45:43.880
 there's a key

00:45:43.880 --> 00:45:44.680
 word, but

00:45:44.680 --> 00:45:45.560
 obviously people

00:45:45.560 --> 00:45:46.280
 are looking for

00:45:46.280 --> 00:45:47.180
 church aquariums

00:45:47.180 --> 00:45:48.220
 or church with

00:45:48.220 --> 00:45:48.800
 the aquarium.

00:45:49.080 --> 00:45:49.940
 There's a big

00:45:49.940 --> 00:45:50.860
 church in Texas

00:45:50.860 --> 00:45:51.720
 that has a

00:45:51.720 --> 00:45:53.100
 monster aquarium.

00:45:53.280 --> 00:45:53.660
 It's the,

00:45:53.660 --> 00:45:55.280
 it's the

00:45:55.280 --> 00:45:55.840
 largest,

00:45:56.580 --> 00:45:57.720
 what,

00:45:57.940 --> 00:45:58.880
 the largest

00:45:58.880 --> 00:46:00.260
 non-public

00:46:00.260 --> 00:46:02.020
 or privately

00:46:02.020 --> 00:46:03.220
 owned aquarium,

00:46:03.360 --> 00:46:03.600
 whatever.

00:46:03.840 --> 00:46:04.600
 So anyway,

00:46:04.700 --> 00:46:05.280
 people are looking

00:46:05.280 --> 00:46:05.680
 for it.

00:46:05.760 --> 00:46:06.460
 So it's always

00:46:06.460 --> 00:46:06.960
 our number

00:46:06.960 --> 00:46:07.980
 one post.

00:46:08.820 --> 00:46:09.340
 What,

00:46:09.420 --> 00:46:10.400
 what that

00:46:10.400 --> 00:46:11.560
 information does

00:46:11.560 --> 00:46:12.400
 is, okay,

00:46:12.400 --> 00:46:13.220
 so that's what

00:46:13.220 --> 00:46:14.020
 people are appealing

00:46:14.020 --> 00:46:14.360
 to.

00:46:14.620 --> 00:46:15.600
 it has nothing

00:46:15.600 --> 00:46:16.080
 to do with

00:46:16.080 --> 00:46:16.440
 what we

00:46:16.440 --> 00:46:17.060
 actually do.

00:46:17.600 --> 00:46:18.560
 So I went

00:46:18.560 --> 00:46:19.440
 into it and

00:46:19.440 --> 00:46:20.260
 then added

00:46:20.260 --> 00:46:21.600
 some really

00:46:21.600 --> 00:46:22.920
 key links

00:46:22.920 --> 00:46:23.540
 to say,

00:46:23.740 --> 00:46:24.640
 so here's

00:46:24.640 --> 00:46:25.800
 why this

00:46:25.800 --> 00:46:26.840
 aquarium works.

00:46:26.900 --> 00:46:27.500
 It works

00:46:27.500 --> 00:46:28.540
 as a thread

00:46:28.540 --> 00:46:29.840
 to what they

00:46:29.840 --> 00:46:30.380
 are known

00:46:30.380 --> 00:46:30.720
 for.

00:46:31.260 --> 00:46:31.820
 And if you're

00:46:31.820 --> 00:46:32.660
 interested in a

00:46:32.660 --> 00:46:33.220
 thread, so I

00:46:33.220 --> 00:46:34.040
 just added some

00:46:34.040 --> 00:46:35.320
 salesy oriented

00:46:35.320 --> 00:46:36.460
 stuff into it,

00:46:36.760 --> 00:46:37.520
 added some links,

00:46:37.620 --> 00:46:38.000
 added some

00:46:38.000 --> 00:46:38.760
 external links,

00:46:38.760 --> 00:46:39.720
 so that if

00:46:39.720 --> 00:46:40.160
 people are

00:46:40.160 --> 00:46:41.100
 looking, you

00:46:41.100 --> 00:46:41.720
 know, possibly

00:46:41.720 --> 00:46:43.620
 for a great

00:46:43.620 --> 00:46:44.500
 aquarium show,

00:46:44.580 --> 00:46:44.880
 there's a

00:46:44.880 --> 00:46:45.540
 Discovery Channel

00:46:45.540 --> 00:46:46.180
 show about

00:46:46.180 --> 00:46:47.140
 aquariums, so

00:46:47.140 --> 00:46:48.200
 I link to it.

00:46:48.280 --> 00:46:49.140
 So all of that

00:46:49.140 --> 00:46:50.160
 stuff gets put

00:46:50.160 --> 00:46:50.700
 into it.

00:46:50.980 --> 00:46:51.600
 But what you

00:46:51.600 --> 00:46:52.720
 just said about

00:46:52.720 --> 00:46:53.960
 go back to

00:46:53.960 --> 00:46:54.900
 old stuff,

00:46:55.000 --> 00:46:55.840
 like things that

00:46:55.840 --> 00:46:56.420
 are really

00:46:56.420 --> 00:46:57.180
 important that

00:46:57.180 --> 00:46:57.960
 aren't rising

00:46:57.960 --> 00:46:58.780
 to the top,

00:46:59.720 --> 00:47:01.200
 go back in

00:47:01.200 --> 00:47:02.140
 and change

00:47:02.140 --> 00:47:02.300
 them.

00:47:02.400 --> 00:47:02.660
 And that

00:47:02.660 --> 00:47:03.540
 actually helps

00:47:03.540 --> 00:47:04.080
 with Google

00:47:04.080 --> 00:47:04.600
 as well,

00:47:04.680 --> 00:47:05.580
 because the

00:47:05.580 --> 00:47:06.120
 more you

00:47:06.120 --> 00:47:06.840
 change and

00:47:06.840 --> 00:47:07.640
 update and

00:47:07.640 --> 00:47:08.920
 add new

00:47:08.920 --> 00:47:09.880
 stuff to

00:47:09.880 --> 00:47:11.280
 your posts

00:47:11.280 --> 00:47:11.840
 and pages,

00:47:12.360 --> 00:47:12.820
 it actually

00:47:12.820 --> 00:47:13.840
 Google goes,

00:47:13.960 --> 00:47:14.260
 oh, well,

00:47:14.300 --> 00:47:14.720
 they're keeping

00:47:14.720 --> 00:47:15.240
 up with their

00:47:15.240 --> 00:47:15.740
 stuff and

00:47:15.740 --> 00:47:16.080
 they're making

00:47:16.080 --> 00:47:16.660
 sure that it's

00:47:16.660 --> 00:47:17.260
 the correct

00:47:17.260 --> 00:47:17.840
 information.

00:47:18.040 --> 00:47:18.580
 So that all

00:47:18.580 --> 00:47:19.300
 works as well.

00:47:19.880 --> 00:47:20.340
 That's awesome.

00:47:20.540 --> 00:47:21.140
 That's very

00:47:21.140 --> 00:47:21.520
 encouraging.

00:47:21.640 --> 00:47:22.240
 So I expect a

00:47:22.240 --> 00:47:22.640
 lot of people

00:47:22.640 --> 00:47:23.040
 to be going

00:47:23.040 --> 00:47:23.580
 back to old

00:47:23.580 --> 00:47:23.980
 content,

00:47:24.500 --> 00:47:25.580
 myself included,

00:47:25.960 --> 00:47:26.740
 and adding

00:47:26.740 --> 00:47:27.340
 some different

00:47:27.340 --> 00:47:28.180
 things to this.

00:47:28.800 --> 00:47:29.400
 Mark, it's

00:47:29.400 --> 00:47:30.180
 always great

00:47:30.180 --> 00:47:31.160
 having you on

00:47:31.160 --> 00:47:31.900
 the podcast,

00:47:32.020 --> 00:47:32.420
 always great

00:47:32.420 --> 00:47:33.020
 talking to you,

00:47:33.160 --> 00:47:33.860
 tons of

00:47:33.860 --> 00:47:34.480
 insights.

00:47:35.580 --> 00:47:36.160
 If someone

00:47:36.160 --> 00:47:36.560
 wants to

00:47:36.560 --> 00:47:37.060
 connect with

00:47:37.060 --> 00:47:37.940
 you, how

00:47:37.940 --> 00:47:38.360
 can someone

00:47:38.360 --> 00:47:39.200
 connect with

00:47:39.200 --> 00:47:39.460
 you?

00:47:39.860 --> 00:47:40.460
 Again, give

00:47:40.460 --> 00:47:40.680
 me your

00:47:40.680 --> 00:47:41.240
 website again,

00:47:41.280 --> 00:47:41.780
 too, and

00:47:41.780 --> 00:47:42.900
 also the

00:47:42.900 --> 00:47:43.980
 information about

00:47:43.980 --> 00:47:44.340
 your book,

00:47:44.380 --> 00:47:44.820
 because I bet

00:47:44.820 --> 00:47:45.260
 you your book

00:47:45.260 --> 00:47:45.780
 would be really

00:47:45.780 --> 00:47:46.480
 applicable as

00:47:46.480 --> 00:47:46.660
 well.

00:47:47.160 --> 00:47:47.980
 Well, I mean,

00:47:48.000 --> 00:47:48.560
 it is on

00:47:48.560 --> 00:47:48.940
 Amazon.

00:47:49.460 --> 00:47:49.980
 You can get

00:47:49.980 --> 00:47:50.320
 it there.

00:47:50.440 --> 00:47:50.780
 If you're

00:47:50.780 --> 00:47:51.320
 thinking about

00:47:51.320 --> 00:47:52.060
 reading through

00:47:52.060 --> 00:47:52.720
 this book,

00:47:52.800 --> 00:47:53.160
 because it

00:47:53.160 --> 00:47:54.040
 has like a

00:47:54.040 --> 00:47:54.920
 workbook section

00:47:54.920 --> 00:47:55.720
 at the end,

00:47:55.820 --> 00:47:56.280
 it's like,

00:47:56.420 --> 00:47:57.040
 before you go

00:47:57.040 --> 00:47:57.500
 to the next

00:47:57.500 --> 00:47:58.020
 chapter, make

00:47:58.020 --> 00:47:58.380
 sure you

00:47:58.380 --> 00:47:59.060
 understand this

00:47:59.060 --> 00:47:59.400
 for your

00:47:59.400 --> 00:47:59.680
 church.

00:48:01.180 --> 00:48:01.720
 I mean, if

00:48:01.720 --> 00:48:02.040
 you want to

00:48:02.040 --> 00:48:03.200
 go to

00:48:03.200 --> 00:48:04.880
 benownbook.com,

00:48:05.340 --> 00:48:06.120
 you can actually

00:48:06.120 --> 00:48:06.780
 get some

00:48:06.780 --> 00:48:07.680
 packages.

00:48:08.100 --> 00:48:08.540
 So it's like,

00:48:08.580 --> 00:48:09.140
 if you want to

00:48:09.140 --> 00:48:10.400
 order several at

00:48:10.400 --> 00:48:10.900
 a time, you'll

00:48:10.900 --> 00:48:11.920
 get a break in

00:48:11.920 --> 00:48:12.840
 the price, and

00:48:12.840 --> 00:48:13.740
 Amazon does not

00:48:13.740 --> 00:48:14.320
 offer that.

00:48:14.940 --> 00:48:16.180
 But also, be

00:48:16.180 --> 00:48:17.020
 known for

00:48:17.020 --> 00:48:17.960
 something, be

00:48:17.960 --> 00:48:18.540
 known for

00:48:18.540 --> 00:48:19.960
 something.com, and

00:48:19.960 --> 00:48:20.560
 you click on the

00:48:20.560 --> 00:48:21.260
 book tab, it will

00:48:21.260 --> 00:48:21.840
 take you to the

00:48:21.840 --> 00:48:22.440
 same place.

00:48:23.440 --> 00:48:24.240
 And then if you're

00:48:24.240 --> 00:48:25.240
 looking for me, you

00:48:25.240 --> 00:48:26.360
 can either look for

00:48:26.360 --> 00:48:28.000
 Mark MacDonald, with

00:48:28.000 --> 00:48:28.860
 an M-A-C in

00:48:28.860 --> 00:48:30.200
 there, or look for

00:48:30.200 --> 00:48:32.360
 Mark Mac 1023, and

00:48:32.360 --> 00:48:33.600
 I'm on virtually all

00:48:33.600 --> 00:48:34.460
 the social media

00:48:34.460 --> 00:48:35.540
 platforms.

00:48:36.020 --> 00:48:36.840
 I really would

00:48:36.840 --> 00:48:37.760
 love to talk to

00:48:37.760 --> 00:48:38.740
 you and help you

00:48:38.740 --> 00:48:40.500
 in whatever your

00:48:40.500 --> 00:48:41.180
 church is going

00:48:41.180 --> 00:48:42.160
 through on the

00:48:42.160 --> 00:48:43.140
 communication side.

00:48:43.920 --> 00:48:44.700
 There's a lot of

00:48:44.700 --> 00:48:45.440
 know-it-alls out

00:48:45.440 --> 00:48:45.940
 there in the

00:48:45.940 --> 00:48:47.380
 communication side, and

00:48:47.380 --> 00:48:48.780
 Mark knows a lot, but

00:48:48.780 --> 00:48:49.700
 he's a very humble

00:48:49.700 --> 00:48:51.400
 man and a very

00:48:51.400 --> 00:48:52.580
 great person to

00:48:52.580 --> 00:48:53.140
 talk to.

00:48:53.260 --> 00:48:54.000
 So I would highly

00:48:54.000 --> 00:48:54.840
 recommend, if you're

00:48:54.840 --> 00:48:55.600
 looking for someone to

00:48:55.600 --> 00:48:57.100
 connect with, connect

00:48:57.100 --> 00:48:58.280
 with Mark immediately.

00:48:58.820 --> 00:48:59.740
 Again, he's on

00:48:59.740 --> 00:49:00.500
 Twitter all the time

00:49:00.500 --> 00:49:01.120
 because I'm on

00:49:01.120 --> 00:49:01.820
 Twitter, and I see

00:49:01.820 --> 00:49:03.160
 him posting stuff, so

00:49:03.160 --> 00:49:03.760
 connect with him

00:49:03.760 --> 00:49:03.960
 there.

00:49:04.040 --> 00:49:05.060
 I'll have all his

00:49:05.060 --> 00:49:05.860
 links on the show

00:49:05.860 --> 00:49:06.680
 notes, so make sure

00:49:06.680 --> 00:49:08.240
 you take a next step

00:49:08.240 --> 00:49:09.220
 and really connect

00:49:09.220 --> 00:49:09.880
 with him today.

00:49:10.640 --> 00:49:12.820
 Mark, as always, it's

00:49:12.820 --> 00:49:13.740
 great talking to you,

00:49:13.800 --> 00:49:14.580
 so thanks so much for

00:49:14.580 --> 00:49:15.440
 being on the podcast.

00:49:16.060 --> 00:49:16.780
 Thanks for having me,

00:49:16.840 --> 00:49:17.020
 Tom.

00:49:17.620 --> 00:49:18.300
 All right, so what

00:49:18.300 --> 00:49:18.800
 did you think?

00:49:19.200 --> 00:49:20.340
 Now, again, besides

00:49:20.340 --> 00:49:21.480
 the fact that we

00:49:21.480 --> 00:49:22.040
 were talking about

00:49:22.040 --> 00:49:22.960
 old-school stuff,

00:49:23.000 --> 00:49:23.920
 about briefcases,

00:49:24.180 --> 00:49:25.140
 post-it notes, and

00:49:25.140 --> 00:49:25.980
 yada, yada, yada

00:49:25.980 --> 00:49:27.640
 stuff, what did you

00:49:27.640 --> 00:49:28.060
 think of the

00:49:28.060 --> 00:49:28.620
 conversation?

00:49:28.980 --> 00:49:29.860
 Listen, I love

00:49:29.860 --> 00:49:30.540
 talking with Mark

00:49:30.540 --> 00:49:31.440
 because I learned so

00:49:31.440 --> 00:49:33.520
 much stuff that I

00:49:33.520 --> 00:49:34.340
 may not have

00:49:34.340 --> 00:49:35.780
 thought about before

00:49:35.780 --> 00:49:36.700
 the conversation

00:49:36.700 --> 00:49:37.980
 happened, so Google

00:49:37.980 --> 00:49:38.760
 search is really

00:49:38.760 --> 00:49:40.040
 important, and Mark

00:49:40.040 --> 00:49:40.720
 shared a lot of

00:49:40.720 --> 00:49:41.780
 different tips that

00:49:41.780 --> 00:49:43.100
 you can implement in

00:49:43.100 --> 00:49:43.880
 your church really

00:49:43.880 --> 00:49:45.140
 easily, so I'd love

00:49:45.140 --> 00:49:45.760
 to hear what you

00:49:45.760 --> 00:49:46.240
 think of it.

00:49:46.580 --> 00:49:47.280
 What stood out to

00:49:47.280 --> 00:49:47.400
 you?

00:49:47.460 --> 00:49:48.080
 What encouraged

00:49:48.080 --> 00:49:48.240
 you?

00:49:48.280 --> 00:49:48.780
 What challenged

00:49:48.780 --> 00:49:48.940
 you?

00:49:49.000 --> 00:49:49.380
 What other

00:49:49.380 --> 00:49:50.200
 questions do you

00:49:50.200 --> 00:49:50.520
 have?

00:49:50.920 --> 00:49:51.560
 You can either put

00:49:51.560 --> 00:49:52.080
 it on the comment

00:49:52.080 --> 00:49:53.580
 section below, or you

00:49:53.580 --> 00:49:54.260
 can start a

00:49:54.260 --> 00:49:54.940
 conversation with me

00:49:54.940 --> 00:49:55.300
 on Twitter.

00:49:55.720 --> 00:49:56.780
 At TAPounder is

00:49:56.780 --> 00:49:57.420
 my Twitter handle.

00:49:57.540 --> 00:49:58.180
 I would love to

00:49:58.180 --> 00:49:59.000
 keep this conversation

00:49:59.000 --> 00:50:00.400
 on going with you

00:50:00.400 --> 00:50:01.380
 and see what

00:50:01.380 --> 00:50:01.800
 you're learning.

00:50:01.880 --> 00:50:02.920
 We can grow from

00:50:02.920 --> 00:50:03.380
 each other.

00:50:03.760 --> 00:50:04.200
 All right, heroes,

00:50:04.280 --> 00:50:04.780
 well, that wraps it

00:50:04.780 --> 00:50:05.200
 up for another

00:50:05.200 --> 00:50:05.960
 episode of the

00:50:05.960 --> 00:50:06.460
 Church Digital

00:50:06.460 --> 00:50:07.360
 Sidekick podcast.

00:50:07.680 --> 00:50:08.500
 As always, thanks

00:50:08.500 --> 00:50:09.020
 so much for

00:50:09.020 --> 00:50:09.480
 joining me.

00:50:09.660 --> 00:50:10.260
 If you'd like to

00:50:10.260 --> 00:50:10.900
 subscribe to this,

00:50:10.940 --> 00:50:11.680
 you can subscribe to

00:50:11.680 --> 00:50:12.140
 it on YouTube.

00:50:12.260 --> 00:50:12.660
 We've got a

00:50:12.660 --> 00:50:13.440
 YouTube channel with

00:50:13.440 --> 00:50:14.200
 lots of different

00:50:14.200 --> 00:50:15.280
 videos on it, but

00:50:15.280 --> 00:50:16.440
 you can also go to

00:50:16.440 --> 00:50:17.720
 Spotify and iTunes

00:50:17.720 --> 00:50:18.460
 and subscribe to

00:50:18.460 --> 00:50:19.380
 this podcast, and

00:50:19.380 --> 00:50:20.240
 make sure you check

00:50:20.240 --> 00:50:21.800
 out thechurch.digital

00:50:21.800 --> 00:50:23.940
 for different blogs,

00:50:24.280 --> 00:50:25.380
 podcasts, and

00:50:25.380 --> 00:50:26.800
 coaching, and

00:50:26.800 --> 00:50:27.820
 cohorts that are

00:50:27.820 --> 00:50:28.760
 happening right now.

00:50:28.840 --> 00:50:29.380
 We'd love for you

00:50:29.380 --> 00:50:30.180
 to be a part of

00:50:30.180 --> 00:50:30.340
 that.

00:50:30.780 --> 00:50:31.140
 All right, heroes,

00:50:31.240 --> 00:50:31.620
 well, thanks so

00:50:31.620 --> 00:50:32.020
 much for being

00:50:32.020 --> 00:50:32.560
 with me today.

00:50:32.860 --> 00:50:33.320
 Hope you have a

00:50:33.320 --> 00:50:33.860
 great rest of your

00:50:33.860 --> 00:50:34.400
 week, and until

00:50:34.400 --> 00:50:35.520
 next time, have a

00:50:35.520 --> 00:50:35.800
 great one.