WEBVTT

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 Because I think, to be honest, Jeff, we have a lot of room to improve in the church space

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 and deploying and using technology to really effectively minister to people and do outreach.

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 Welcome to the Church Digital Podcast.

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 Through this podcast, we'll talk about the technological innovations within the church.

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 But more than tech for tech itself, we'll address deeper questions.

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 Is disciple making possible digitally?

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 How should we approach the digital mission field?

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 Can a biblically grounded church operate in digital space?

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 Oh, and where does the metaverse and artificial intelligence fit into all of this?

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 Whether you're a big or small church, the Church Digital's goal is to help churches like yours

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 learn to be a multiplying church digitally and physically.

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 And now here's your host, Jeff Reed.

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 Hey, welcome to the Church Digital Podcast.

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 Jeff Reed here, founder of the Church Digital and host here of said podcast.

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 Great to hang out with you here for episode 283.

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 We'll get to that here in a little bit.

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 But once again, episode 283 brought to you by Riverside.

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 I just I love saying that.

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 Riverside is a is a remote interview software.

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 It's used by a lot of content creators and church.

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 You should check this out.

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 The quality of this software, the ability to connect,

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 utilize artificial intelligence to find clips, to generate transcripts.

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 Oh, my gosh, it's so good summaries.

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 We, the Church Digital, we use it almost exclusively across all of our podcasts and YouTube shows.

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 So do me a favor.

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 Go ahead.

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 Check out the software.

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 Go to the church dot digital slash Riverside.

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 The church dot digital slash Riverside or find the link in the show notes and discover a little bit more about Riverside and what it can do for your church.

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 OK, let's get into episode 283.

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 I'm excited.

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 I'm excited about this conversation, this new relationship.

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 You've heard me tease some of the stuff we're doing with with River, with Riverside.

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 I love Riverside.

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 But with Pushpay and even coming up here somewhat with Resi as well.

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 Now, we're not going to get too much into the Resi conversation just yet.

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 You got to hold on.

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 It's not quite public yet, but I can keep teasing it because it's right around the corner.

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 But on the Pushpay side, Pushpay is a CHMS, a church management system.

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 It's a giving solution.

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 It's an app.

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 It's, oh, it's so much.

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 It's probably one of the largest, maybe in the top three, Christian tech companies in the world.

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 Multinational, multi-continent.

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 Like, it's really cool to see how this thing has developed over the time, acquiring Church Community Builder and acquiring a Resi as well.

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 And so, like, Pushpay is a force to be reckoned with within the church space.

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 And so, when Pushpay generates a report, does some interviews with churches, and releases what they call the State of Church Tech Report,

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 well, hey, you know what?

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 I want to learn what Pushpay is learning in that situation.

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 I want to get in there and talk about it.

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 So, here's what we're doing.

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 They released this information.

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 Once again, this link is in the show notes.

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 You can go on there, grab, download the PDF, start to explore what you're learning,

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 and then listen along as we've got the CTO of Pushpay, Aaron Seneff, here on the Church Digital to talk about what the report is,

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 who the churches are they're talking to, and what surprised him.

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 And, by the way, what does he think of all of this hybrid and digital church and the stuff that we love here on the Church Digital Podcast?

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 So, do me a favor, once again, go download that report on the show notes and jump into this conversation with Aaron Seneff,

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 CTO, Chief Technical Officer of Pushpay, and myself, Jeff with the Church Digital,

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 in a conversation that I'm simply calling the State of the Church Tech Report 2024.

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 Okay, everybody, here you go.

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 All right, well, hey, let's just open it up, then.

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 Go ahead and tell me about the Pushpay State of the Church Tech Report.

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 Yeah, sure, Jeff.

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 So, about three years ago, Pushpay started to do kind of an annual survey.

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 And if you kind of remember where three years ago we were at in church, a lot of things changing,

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 particularly driven by the COVID pandemic.

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 But that really, you know, from where we were at at Pushpay, that really, from our view, was impacting technology decisions.

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 And really, it was kind of hard for us even to get our arms around because the pace of it was so fast.

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 So, three years ago, we started this, like, annual benchmark survey where we just send a bunch of questions to thousands of churches

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 and specifically the decision makers at those churches just to ask questions about how they're processing through decisions

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 around technology that they use in the church.

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 And, you know, our thought at the time was it would be helpful to us to try to figure out, like, okay,

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 what strategically is important to churches?

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 What's happening in churches?

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 What are decisions they're trying to make?

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 How does that inform maybe how our company could respond to that?

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 But it was just such a wealth of information that was so helpful.

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 We've published those reports.

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 So, we did it, you know, the first time, first report was a little over two years ago.

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 We did it last year.

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 And then we just on the heels of releasing our third annual State of Church Tech report.

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 And really kind of interesting survey.

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 First, I mean, I think there are themes.

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 That fall out every year that are informative.

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 So, like, you know, obviously when COVID was going on, there was a lot of reacting and trying to figure out how to convert, so to speak, to a new world.

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 Last year, we asked again.

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 And you could kind of see a lot of refinement happening.

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 More like, okay, we're settling in, but we're trying to figure out how to make the most of our technology.

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 And this year, you know, I wouldn't say it's a mammoth landscape change, but there are some things that I think have been kind of eye-opening as we go through that survey results.

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 And one of the things that, you know, I think is just to share with your audience, I think we're really at the point where the idea of in-person only church is just severely waning.

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 Like, sometimes we even use the word abandoning.

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 So, large swaths of the church survey are saying, hey, we're hybrid, whatever that means to them, and we're probably not going back.

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 Which I think is interesting.

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 That's one of those changes that persists out of COVID.

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 You know, I think another survey takeaway is there's a lot of insecurity among church staff that are making hard decisions about what technology tools really work for them or should work for them and how to make those decisions.

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 But I'd say on the other end, like, I think what's interesting about churches is a lot of them are very progressive, very future-oriented, and they're willing to take risks and try technologies, see if they work,

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 and then kind of move back out of there if it doesn't work.

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 So, really interesting survey.

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 I kind of love the takeaways.

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 It's usually about 2,000 to 3,000 people.

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 I think we had 2,200 respondents this year that participated.

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 We've interviewed more than 6,000 churches as part of the survey over the few years that we've done it.

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 Really interesting, like, repository of data about how churches are just thinking about technology.

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 Yeah, love it.

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 We're going to get into some of the hybrid aspects, and there's some really interesting, I was surprised, to be honest,

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 by several of the stats that came out of this.

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 And so we're going to get into it in a second.

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 But just from an overall perspective, like, what were some stats that maybe surprised you,

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 or what were some key findings that popped up in the 2024 report?

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 Yeah, well, we see this every time.

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 And I would still say, even in my role, my role is in technology that helps churches.

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 That's what I do all day long.

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 And I would say I'm still a little bit surprised, even humbled by just the high importance that churches play strategically on the role of technology in their church organization.

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 And that's encouraging to me, because I think, to be honest, Jeff, we have a lot of room to improve in the church space and deploying and using technology to really effectively minister to people and do outreach.

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 So that's been true every year, that just that the primacy or the importance of technology and criticality to the mission is really evident.

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 But I would say, and I'm going to come back to this again.

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 We're going to talk about it some more.

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 I think, you know, church has really changed.

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 And particularly over the last four or five years, you know, I think you would probably say in a degree that change started a long time ago.

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 But if you just took a, you know, took a blur of snapshot of what church looked like in 2019, and now, you know, hybrid was probably a little bit still of the exception, even back before the COVID started.

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 When you look at it now, there's just almost like wide agreement.

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 91% of churches would say our future is hybrid.

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 Now, there's a lot of variation in what hybrid looks like.

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 But the idea of like church being in person only, I mean, there are fewer and fewer churches that look at their ministry that way.

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 And I think that's fascinating, because I think for a long time wondered, would we revert back to the mean?

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 But I think what we're seeing is there's been systematic changes to how churches operate over the last few years that are persisting and are likely to persist into the future.

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 Yeah.

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 And that 90%, like that's one of those, I think it was 90% that was hybrid.

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 There was another stat that we'll talk about at 91% live stream.

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 Like that was, that was shocking to me, you know, and almost caused not, and there's some other things metaverse we'll get into, but there was just really surprised some of some of the stats that were pulled out of here.

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 Where did you find the churches?

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 Like, how did you connect with the churches that you were interviewing and out of these 2,200 churches that reported in 24?

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 Yeah, well, it's a cross section.

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 So we survey, you know, I think just, you know, there might be some thought, well, these are big churches, right?

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 Or these are progressive churches, or these are the big multi-campus churches that we hear about.

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 The survey was all types of churches from, you know, what we would say are smaller churches, all the way up to the very big ones, across all denominational cross sections, whether it's non-Protestant or following a denominational line.

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 And, you know, a lot of them are customers of ours.

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 A lot of them are not customers of ours.

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 We just know them because we're in the industry.

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 And so I would say, like, when you look at the conclusions from the survey, this isn't, you know, for the most part, this isn't like a segment of the church that's starting to think differently.

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 These are thoughts that seem to be pervasive across just a huge and wide spectrum of churches in the United States, which I think is interesting.

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 There's a lot of consistency, especially to that hybrid topic.

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 Yeah, I love it.

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 So, I mean, you were saying hybrid here.

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 I tend to like the fidgetal word better if you go back.

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 You know, I get – we talk about this on the podcast.

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 I get ripped all the time for saying fidgetal.

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 Like, I know I was saying fidgetal pre-COVID.

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 You know, fidgetal is a business term.

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 You know that being in the corporate side of this.

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 But, you know, I've had somebody tell me, like, Jake Crande at Saddleback.

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 Jake rips me all the time.

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 It's like, Jeff, it sounds like you're murdering somebody when you say fidgetal.

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 And I'm like, how is fidgetal like the equation of taking someone's life?

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 I don't know.

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 It's a long story.

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 But, so, fidgetal, you know, we definitely – we've got a lot of audience out there that's in the hybrid scope.

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 So, why do you think we're stabilizing here?

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 Ninety-one percent?

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 It's even a decrease of those that are considering leaving from the report?

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 Like, we made it.

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 Fidgetal hybrid is here to stay.

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 How did we get here?

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 Fidgetal, it makes you sound smart to me, Jeff.

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 That's like Greek.

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 Thank you.

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 So, yeah, stick with that.

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 Don't let the naysayers bring you down on that.

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 I would say – you know, I think it's interesting because I think a lot of that decision-making or realization just comes out of the practical benefits of hybrid.

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 You know, I think a lot of churches have just realized there's reach there that they can't otherwise get.

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 And it doesn't have to be – you know, there are churches that you and I know well that are shooting for the global reach or the national reach.

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 They really want to have an organization that stretches all the boundaries.

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 You know, there's a lot of churches that aren't thinking that way.

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 But I think – you know, I'll give an example of a church I talked to last year, one of those, you know, big multi-campus churches.

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 And their staff would say, we are a physical church.

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 We want to be in person.

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 That's our goal.

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 But they're still live streaming.

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 They're still, you know, they're still using digital content.

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 And so I asked, well, why is that?

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 And I think, you know, they kind of gave me a list.

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 And the list was, you know, well, we're in a – we're in a campus town.

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 We have a lot of college students that come in and then they move out and they're alumni.

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 They still want to participate.

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 So we keep in touch with them.

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 Or, you know, we realize we have some shut-ins in the community that can't always get here.

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 So in order to keep them involved, we're going to keep our live stream going.

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 I think even in that case, you have this, like, you know, physically oriented church that's also like, well, there's a reach here that matters to us.

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 And so we're going to continue to invest in things like live streaming and connecting with our remote audience.

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 I think that's part of it.

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 It's just the awareness that there's reach there.

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 The other two, I think it's, you know, here's my very casual observation is that we are just shifting to much more of an asynchronous world in general.

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 Like me, you know, you might have been this way, Jeff, but weeks had a cadence to them, you know?

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 Like Monday through Friday, 8 to 5, that's work or school.

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 And then Saturday is sports.

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 And then Sunday morning is church.

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 And Sunday evening was youth group.

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 And then Monday comes and it starts all over again and the week had a cadence.

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 In my family, at least, that cadence is seriously disrupted, right?

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 Because soccer games don't just happen on Saturday anymore.

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 They happen on Sunday morning.

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 And work doesn't just happen on Monday through Friday.

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 Sometimes we're putting in a little extra effort or there's something non-traditional going on.

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 And so it used to be in the past, you know, you'd maybe have to miss church for some reason.

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 You go to church and someone's like, why did you hear Pastor Mike's sermon last week?

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 You say, well, no, I didn't.

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 What did I miss?

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 And there's no going back.

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 But for a lot of families, I think that schedule's been become asynchronous to the point that, yeah, we want to go to church on Sunday morning.

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 But when that's not possible, let's just pull up the service 3 o'clock this afternoon when we have some free time.

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 That is just the reality of how families are operating.

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 And I think it's a sign that churches are kind of moving to adapt to that a little bit.

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 That's a theory and mostly born out of my own family experiences because that's kind of how we are.

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 And I know there's a lot of families like this.

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 But the last one, and I think this is probably the most compelling to me, is that, and I've heard you say this before, Jeff,

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 but it's a very, very safe front door to approach a church for the first time through a digital avenue.

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 That is just more and more how people want to interact with the church.

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 It's just more and more rare, the younger you are, for your first experience to walk into a church

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 and then try to decide, like, is this a place where I feel comfortable and safe?

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 People are going to do that online first.

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 And I think there's just a realization from churches, we need that front door

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 because that's our doorway into the world that's not walking in.

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 Does that make sense?

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 I love that.

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 Totally and completely.

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 I love that front door aspect.

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 By the way, it's interesting.

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 I'm actually preparing some material today, the day I'm doing this material for,

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 I'm speaking at a Push Pay event coming up soon.

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 And I ran across a stat.

00:15:48.840 --> 00:15:49.820
 I'm actually going to use it.

00:15:50.240 --> 00:15:52.360
 Southern Baptist Convention found this, North American Mission Board,

00:15:53.440 --> 00:16:03.060
 a visitor will, a potential church physical attender will, 54% of them will attend an online service

00:16:03.060 --> 00:16:06.280
 four times before they visit the physical church building.

00:16:06.740 --> 00:16:12.340
 Like, and it goes all the way up to, like, six times, seven times was what they,

00:16:12.540 --> 00:16:17.140
 but 54%, the majority of people that would consider, that are visiting your church building,

00:16:17.280 --> 00:16:21.520
 watched your church service four times online before they would come to it.

00:16:21.580 --> 00:16:27.700
 Like, if, if, if, if for no other reason to, to do broadcast and to do your church online service,

00:16:27.700 --> 00:16:32.300
 that right there to get people in the physical building, that, that's, that's incredible.

00:16:32.300 --> 00:16:37.460
 But let me ask, because you've, you said the word asynchronous, like half a dozen times.

00:16:37.460 --> 00:16:42.200
 And, and I love the word asynchronous, like that, you're, you're, you're speaking my language.

00:16:42.200 --> 00:16:47.500
 And, and, you know, I know Slack is big within Resi and Push Pay culture.

00:16:47.700 --> 00:16:49.700
 I'm in those channels right now.

00:16:49.940 --> 00:16:53.800
 I'm, I'm, I'm, I'm beating stuff up on a regular basis with, with the team.

00:16:54.380 --> 00:16:56.960
 Um, I just, let's hypothetical here.

00:16:56.980 --> 00:17:03.240
 Like, why are we not seeing, or at what point do you think we see some of these asynchronous communities,

00:17:03.240 --> 00:17:07.620
 these digital communities start to be more effective or utilized within the church?

00:17:07.940 --> 00:17:12.120
 I have not had the chance to participate in a church that does that well.

00:17:12.120 --> 00:17:15.580
 So like sometimes you, you know, you're in a church and maybe the production team uses Slack

00:17:15.580 --> 00:17:21.820
 or you see Discord and some like certain ministries, but like, just as a church community, I haven't

00:17:21.820 --> 00:17:24.720
 seen that in, in my own personal church life.

00:17:24.760 --> 00:17:25.760
 I know church lives are doing it.

00:17:25.820 --> 00:17:28.540
 And I would say, I would love that.

00:17:28.600 --> 00:17:35.340
 And my experience mostly comes out of, you know, it does come out of business, but, um,

00:17:35.340 --> 00:17:39.740
 there's a lot of parallels to sort of where business is at and where church is at.

00:17:39.740 --> 00:17:42.440
 Cause here, like, you know, Push Pay is a big global organization.

00:17:42.580 --> 00:17:43.700
 We have people all over the place.

00:17:44.540 --> 00:17:46.460
 Very few of them sitting near me.

00:17:46.460 --> 00:17:50.780
 And so we're, we're digitally communicating, whether it's through Zoom or Google Meet or

00:17:50.780 --> 00:17:52.640
 Slack regularly.

00:17:52.640 --> 00:17:59.340
 And I would say if there's one tool that is drives communication in our big remote organization,

00:17:59.340 --> 00:18:01.440
 it's Slack.

00:18:01.840 --> 00:18:02.500
 That's it.

00:18:03.500 --> 00:18:06.380
 Um, and if, you know, some of your listeners maybe haven't used these or aren't familiar

00:18:06.380 --> 00:18:09.620
 or just not sure where I'm going with that.

00:18:09.620 --> 00:18:11.540
 So our, like, let me just give you a Push Pay example.

00:18:11.540 --> 00:18:13.160
 We have about, we have a Slack instance.

00:18:13.160 --> 00:18:14.740
 We have about 650 people in it.

00:18:14.740 --> 00:18:20.220
 They're across two continents, five, maybe six time zones, probably 20, 25 states.

00:18:21.080 --> 00:18:23.340
 Um, and we're all in that together.

00:18:24.620 --> 00:18:32.280
 And what I can say to every single person that I meet with in that 630 person company is that

00:18:32.280 --> 00:18:34.400
 I am one Slack message away.

00:18:35.720 --> 00:18:39.580
 So like the way I think about that is like, we, you know, you think of like the old six

00:18:39.580 --> 00:18:42.560
 degrees of separation or the six degrees of Kevin Bacon.

00:18:42.560 --> 00:18:47.500
 Like the idea that if we just looked at our contacts, we'd all be six degrees away from

00:18:47.500 --> 00:18:52.040
 somebody, but that's not very helpful if you want to reach out to Kevin Bacon, like you're

00:18:52.040 --> 00:18:56.020
 not going to find those six degrees easily, but now you're on this big asynchronous community

00:18:56.020 --> 00:18:59.080
 and you're all there together and everybody is one Slack message away.

00:18:59.540 --> 00:19:02.000
 So first of all, I just think that's incredibly powerful.

00:19:03.420 --> 00:19:05.620
 And then we talk about asynchronous communication.

00:19:06.260 --> 00:19:09.740
 Um, I, I was doing some looking at our own Slack instance.

00:19:09.740 --> 00:19:16.720
 So we have hundreds and hundreds of organically formed channels in our Slack instance.

00:19:16.840 --> 00:19:19.120
 So first of all, channels are basically just common interests.

00:19:20.000 --> 00:19:21.400
 So it's pretty interesting to me.

00:19:21.460 --> 00:19:23.520
 Like we have business-based ones, right?

00:19:23.600 --> 00:19:24.700
 Things that are about what we're doing.

00:19:24.760 --> 00:19:28.340
 It's like, Hey, what are we, what's happening in sales and what's happening over here in engineering

00:19:28.340 --> 00:19:29.820
 and what's some new products we're launching.

00:19:29.920 --> 00:19:33.740
 And if you want to know about those things, you have these channels you can jump through that

00:19:33.740 --> 00:19:36.820
 are like, you know, help you understand what business is working on.

00:19:36.820 --> 00:19:41.040
 But this interesting thing that happens with Slack or discord is you also get ones that

00:19:41.040 --> 00:19:43.540
 are just about common threads that are even personal.

00:19:43.540 --> 00:19:46.700
 Like one of our biggest channels is the dogs channel.

00:19:47.720 --> 00:19:49.340
 Just because a lot of people are dogs owners.

00:19:49.660 --> 00:19:52.760
 So what happens, Jeff is like, I just think this is so cool.

00:19:52.820 --> 00:19:58.960
 Like someone joins the company, they get on a Slack channel and they immediately find common

00:19:58.960 --> 00:20:01.660
 interests with people and start joining up with these common interests.

00:20:01.660 --> 00:20:05.440
 So you see groups forming, there's one over here for sports, one for dogs, there's one

00:20:05.440 --> 00:20:06.080
 for cats.

00:20:06.200 --> 00:20:07.300
 They don't like talk a lot.

00:20:07.300 --> 00:20:08.760
 There's one over here for mountain biking.

00:20:09.360 --> 00:20:13.920
 And immediately you see people start to integrate in the community and introduce you to, Hey,

00:20:14.040 --> 00:20:15.080
 this is the biking community.

00:20:15.140 --> 00:20:15.540
 I got a bike.

00:20:15.580 --> 00:20:16.100
 You guys got a bike.

00:20:16.500 --> 00:20:17.460
 Do we bike around here?

00:20:17.520 --> 00:20:18.380
 What's going on?

00:20:18.820 --> 00:20:25.460
 And I think about how fluidly that happens in a platform like Slack or discord and how much

00:20:25.460 --> 00:20:32.360
 effort we put into churches into forming groups, like it's, it, it's automatic in one of those

00:20:32.360 --> 00:20:35.360
 platforms and it's a process on the side of the church.

00:20:35.380 --> 00:20:39.260
 And sometimes I just want to say like, put Slack in my church and then I will find the

00:20:39.260 --> 00:20:40.060
 people I connect with.

00:20:40.120 --> 00:20:42.280
 I promise you, I will find them.

00:20:42.280 --> 00:20:48.480
 And I also would say just as a sidebar to that, and it's a, it's also a benefit.

00:20:48.620 --> 00:20:52.600
 It really is those tools, the Slacks, the discords, these like mass communication tools.

00:20:53.500 --> 00:20:55.820
 They're good at forming connection digitally.

00:20:55.940 --> 00:20:59.720
 They might be one of the best tools in terms of like digital connection.

00:21:00.400 --> 00:21:06.800
 I was just a little checking because you can, you can check Slack statistics.

00:21:07.140 --> 00:21:08.340
 So I just looked in our instance.

00:21:08.840 --> 00:21:13.860
 And one of the things that tells you is like, who's the most prolific, like slacker, you know,

00:21:13.900 --> 00:21:16.000
 who's the slackiest, who sends out the most messages.

00:21:16.680 --> 00:21:18.060
 And there's this one woman in my group.

00:21:18.140 --> 00:21:19.600
 She's always at the top of the list, Sarah.

00:21:20.860 --> 00:21:21.820
 I'll just give the math.

00:21:21.920 --> 00:21:24.740
 She sent out 4,600 messages over the last 30 days.

00:21:24.800 --> 00:21:25.960
 That's like 230 a day.

00:21:26.320 --> 00:21:28.140
 And I was like, how?

00:21:28.880 --> 00:21:29.960
 So I was asking her about it.

00:21:29.980 --> 00:21:32.740
 And she's like, well, look, look, part of my job is to stay connected with anybody.

00:21:32.740 --> 00:21:33.880
 So I just use Slack a lot.

00:21:33.960 --> 00:21:37.360
 But she also said like, and I'm going to be honest here.

00:21:37.400 --> 00:21:38.260
 I'm a remote employee.

00:21:38.660 --> 00:21:42.300
 And this is my way to stay connected with people I don't otherwise see.

00:21:42.940 --> 00:21:55.560
 And I think like those platforms would be incredibly powerful for churches with some digital reach because it's just incredibly good, like community creating connection type software.

00:21:55.720 --> 00:21:56.260
 Does that make sense?

00:21:56.760 --> 00:21:58.120
 Totally, totally, totally, completely.

00:21:58.360 --> 00:22:00.180
 Like for me, I love everything about this.

00:22:00.260 --> 00:22:02.460
 I love Sarah's 230 messages a day.

00:22:02.540 --> 00:22:04.120
 That's that's crazy.

00:22:04.760 --> 00:22:16.340
 But what I see, like if we're talking about hybrid, we're talking in live stream, like these are churches that are using resi equipment to awesomely so, but to broadcast these church services out.

00:22:16.580 --> 00:22:29.940
 And one of the things that we're discovering is, is that, that, that the content, the church service is great at a lot of stuff, but unless there's a community in place, you're really not going to see discipleship happen.

00:22:30.260 --> 00:22:34.060
 And so like discipleship is either always happens within community.

00:22:34.180 --> 00:22:39.540
 And so like if you're broadcasting that church service, it's helping you get people into the building.

00:22:40.060 --> 00:22:45.380
 But as you're broadcasting that church service, maybe people are outside of the reach of that building.

00:22:45.580 --> 00:22:51.540
 Well, now you've got an opportunity to engage with them digitally, start to introduce them into a digital community.

00:22:52.020 --> 00:22:56.700
 It's so fluid because like how many times have you, have you finally made the decision to walk into a church?

00:22:56.700 --> 00:22:58.060
 We've moved a lot in our lives.

00:22:58.140 --> 00:22:59.800
 So we're, we feel like we're always looking for new church.

00:22:59.860 --> 00:23:03.640
 You sit down in church and you look around and like, okay, who here's like me?

00:23:03.720 --> 00:23:05.800
 Who would I bond with, connect with?

00:23:06.240 --> 00:23:07.780
 And that is a needle in a haystack.

00:23:07.880 --> 00:23:13.380
 But like you, you set up some of these messaging tools and it is so fluid that it's almost effortless.

00:23:13.380 --> 00:23:17.220
 It removes the friction and the uncomfort around finding groups that you identify with.

00:23:17.660 --> 00:23:19.900
 That is what a church is trying to do a lot of times.

00:23:20.340 --> 00:23:21.620
 Tell you what, I'm going to send you a link.

00:23:21.820 --> 00:23:24.240
 Are you a Discord guy as well or are you Slack?

00:23:24.480 --> 00:23:26.440
 I have multiple workspaces on both.

00:23:26.640 --> 00:23:27.360
 So yeah, Discord.

00:23:27.820 --> 00:23:31.980
 I'm going to send you an invite to Lux Digital Church.

00:23:32.340 --> 00:23:34.220
 It's a, it's a, it's a video game church.

00:23:34.780 --> 00:23:40.160
 So hopefully you can get past that, but, or work through that if you are a gamer, I don't, I don't know.

00:23:40.920 --> 00:23:50.360
 But they are one of the best right now in how they're utilizing, it's Discord, but how they're utilizing async for that.

00:23:50.460 --> 00:24:01.420
 So, so check that out, get inspired and like, it's just, I've always have thought that the, the, the asynchronous tool is, is that next step.

00:24:01.420 --> 00:24:05.240
 It's that missing piece, the, that representing that digital community.

00:24:05.600 --> 00:24:08.780
 We can feed people into a physical community, but we've got to have a digital community.

00:24:09.220 --> 00:24:14.420
 And even the digital community can boil the frog slowly, so to speak, to get people into that physical community.

00:24:15.220 --> 00:24:17.140
 So really, really excited about that.

00:24:17.180 --> 00:24:19.340
 Well, let me, let me ask, let's, let's, let's move on.

00:24:19.760 --> 00:24:20.780
 You know, it's 2024.

00:24:21.140 --> 00:24:23.720
 Evidently this thing called artificial intelligence is here to stay.

00:24:24.280 --> 00:24:41.000
 And, you know, I've, I've often thought that AI is, you know, before AI exploded with ChatGPT, I was, nobody was talking about artificial intelligence being like content creator.

00:24:41.400 --> 00:24:41.880
 Correct.

00:24:41.880 --> 00:24:45.600
 In my world, I was, I was, I was on panels.

00:24:45.740 --> 00:24:51.540
 I was listening to technologists, sociologists, like they're talking about how an artificial intelligence comes on.

00:24:51.740 --> 00:25:07.720
 It's going to be this, this revolution, this Renaissance era, because all the remedial, the menial, the, the, the, the trash pickers, like all, all the, the simple jobs were going to, no offense to trash pickers.

00:25:07.760 --> 00:25:10.180
 I'm sorry, I'm sorry, but it was the simple jobs were going to be gone.

00:25:11.020 --> 00:25:18.900
 And, and we were all going to be able to be artists and writers and, and cinematographers and, and just reengaging in this whole new life.

00:25:20.520 --> 00:25:31.360
 Well, first off, that didn't happen because now like every AI is creating all the content, like the regular content creators is, is worth nothing at this point because AI is cranking it out so easy.

00:25:32.100 --> 00:25:33.540
 So I've always had this challenge.

00:25:33.540 --> 00:25:34.660
 I'll get to the question in a second.

00:25:34.700 --> 00:25:35.260
 I'm having fun.

00:25:36.200 --> 00:25:47.680
 I've, I was always thinking that the, the church and organizations, they were not going to be utilizing AI like they, like they are with the content.

00:25:47.960 --> 00:26:02.360
 But it was much more powerful built into platforms, built into tools that, that can, you know, we don't necessarily need them to be that cutting edge to understand how to write the, write the code and the prompts, but understand how to utilize the software that's in place.

00:26:02.880 --> 00:26:08.100
 How are, what are you guys looking at push pay in context of artificial intelligence?

00:26:08.100 --> 00:26:10.680
 Like what, what's the, what's today look like?

00:26:10.720 --> 00:26:11.640
 What's the future look like?

00:26:11.680 --> 00:26:12.680
 Where are you going with all this?

00:26:12.760 --> 00:26:14.480
 First, I would just say, it's hard to say.

00:26:14.560 --> 00:26:26.940
 Like, I think there is not a technology in my lifetime that I have seen that has, that has had a faster adoption curve, a faster mainstreaming than generative AI.

00:26:27.500 --> 00:26:28.580
 Like it is shocking.

00:26:28.780 --> 00:26:37.360
 I just remember, you know, I, I remember when chat GPT, I think it was three came out and it was, for me, it was still a parlor trick.

00:26:37.360 --> 00:26:40.480
 So I remember sitting around, it was over Thanksgiving.

00:26:40.680 --> 00:26:41.660
 I have a bunch of college students.

00:26:41.660 --> 00:26:43.500
 They're sitting at a table, they're working on essays.

00:26:43.500 --> 00:26:45.020
 And I was like, Hey, let me write your essay for you.

00:26:45.060 --> 00:26:45.520
 What's it about?

00:26:46.220 --> 00:26:49.360
 And I look into open AI and I plug some stuff in there and read it to them.

00:26:49.360 --> 00:26:50.420
 And there's like shock and awe.

00:26:50.880 --> 00:26:57.620
 And, you know, in that November, October, November timeframe, nobody's quite aware of what it is.

00:26:57.620 --> 00:27:01.280
 And I think by January, everybody knew what chat GPT was.

00:27:01.320 --> 00:27:07.200
 And I started to ask pastors in groups, I would just ask like, Hey, who in here knows what chat GPT is?

00:27:07.200 --> 00:27:11.860
 And basically 100% of the group back then would be like, yeah, of course, everybody knows what it is.

00:27:11.920 --> 00:27:17.240
 I'm like, well, it is, it was less than six months ago that that came out or seven or eight months ago.

00:27:17.440 --> 00:27:19.500
 And then we would ask, well, who's using it?

00:27:19.500 --> 00:27:22.860
 And about half the hands would, would shoot up.

00:27:22.860 --> 00:27:28.060
 Like, yeah, I use it for email creation or help me along with my sermon notes or graphic design or whatever.

00:27:28.500 --> 00:27:30.160
 So it's really pervasive.

00:27:30.160 --> 00:27:37.180
 Like, I think what's interesting about that is, you know, what someone told me today that I was like, yeah, that's probably true.

00:27:37.280 --> 00:27:47.740
 You are, you are either an organization that is using AI or you're an organization that doesn't realize they're using AI.

00:27:47.940 --> 00:27:55.860
 But either one, you're definitely using AI, whether it's in your, like, your personnel and day-to-day workflow, or it's just the tools that you use.

00:27:55.940 --> 00:28:01.840
 Do your job in a regular email, whether it's, you know, on a regular basis, whether it's your email client or whatever.

00:28:02.660 --> 00:28:05.080
 And push-based product will go the same way, too.

00:28:05.140 --> 00:28:08.740
 The interesting thing is we've actually used some machine learning for quite some time.

00:28:09.020 --> 00:28:10.120
 We have a payments platform.

00:28:10.400 --> 00:28:12.320
 We've used it for fraud detection for a long time.

00:28:12.400 --> 00:28:13.460
 It's been around a while.

00:28:14.000 --> 00:28:20.160
 It's just that this generative AI, this new kind of, like, content creation side of AI is still relatively new.

00:28:20.400 --> 00:28:30.120
 And I think there's some things that we will look hard at to just improve the life of church staff members that are trying to do effective ministry.

00:28:30.500 --> 00:28:31.460
 And I'll give you just one example.

00:28:33.580 --> 00:28:35.440
 You know, we talked a lot about live stream.

00:28:35.520 --> 00:28:38.160
 A lot of times that results in stored content.

00:28:38.160 --> 00:28:41.200
 So videos that can be replayed later.

00:28:41.780 --> 00:28:48.020
 And one option is, sure, I can go to my church's website and I can pick the Sunday from six weeks ago and re-watch the message.

00:28:48.520 --> 00:29:01.340
 But I think AI allows you, like, really easy tools to go assimilate all the videos, listen to what the pastor is saying, tag it, mark it, help contextualize it.

00:29:01.380 --> 00:29:04.060
 And then what you can do is say, okay, like, here's what I'd really like to do.

00:29:04.060 --> 00:29:14.000
 I want to put together, you know, maybe three to five to seven snippets of our pastor talking about prayer for maybe upcoming small group curriculum.

00:29:14.660 --> 00:29:24.400
 And you can use some AI tools to do that pretty effectively to be like, okay, now just go scan our library, surface to me the two or three or five minute snippets that we've heard from them over the last 24 months.

00:29:24.400 --> 00:29:25.460
 And then we can order those things.

00:29:25.760 --> 00:29:32.020
 Like, the big things that are heavy lifting, heavy investment, take a lot of time.

00:29:32.520 --> 00:29:36.900
 I think you're going to see, not just from Pushbay, but elsewhere, AI is going to attack those things.

00:29:37.300 --> 00:29:44.400
 And hopefully the best that we see from that is our own personal productivity and what we can create for end users just gets better and better.

00:29:44.900 --> 00:29:48.020
 And I'm not fishing for anything when I ask this question.

00:29:48.080 --> 00:29:49.220
 I just want to preface that.

00:29:49.220 --> 00:29:55.340
 But is there anything ethically that you would not have AI to do?

00:29:55.620 --> 00:30:01.240
 Like, do you have any stipulations or boundaries in place with it?

00:30:01.380 --> 00:30:03.440
 Have you guys wrestled with anything to that level yet?

00:30:03.760 --> 00:30:03.860
 Yeah.

00:30:03.940 --> 00:30:09.240
 When you are building it into your product, you do get to set the boundaries pretty clearly.

00:30:09.360 --> 00:30:15.340
 Like, a good example, is this something we want to train on data that only we have?

00:30:15.520 --> 00:30:17.040
 So, we know where the data came from.

00:30:17.480 --> 00:30:18.500
 We know that it's good data.

00:30:18.580 --> 00:30:19.460
 We know who owns the data.

00:30:19.540 --> 00:30:20.720
 We have chain of custody to it.

00:30:20.760 --> 00:30:22.960
 So, there's no question about where the response came from.

00:30:23.040 --> 00:30:26.340
 Or is it a tool that trains on everything that's on the internet?

00:30:26.840 --> 00:30:28.540
 And businesses like us can decide, right?

00:30:28.580 --> 00:30:34.620
 Like, we can constrain that a little bit and say, well, for the safety of everybody involved, we're going to make it train only on these things.

00:30:34.620 --> 00:30:37.340
 And we trust these repositories, for example.

00:30:37.820 --> 00:30:39.540
 That's not true for every AI tool.

00:30:39.640 --> 00:30:41.760
 And that's kind of a thing that the industry is wrestling with.

00:30:41.820 --> 00:30:45.720
 You can go to ChatGPT and be like, hey, write a sermon on Romans 8 for me.

00:30:45.920 --> 00:30:47.760
 And you might just get a script from Piper.

00:30:48.160 --> 00:30:50.500
 And you don't know that you got a script from John Piper.

00:30:50.660 --> 00:30:59.440
 Like, I think there's real concerns about, like, copyright infringement and sources in some AI tools to be aware of.

00:30:59.900 --> 00:31:03.800
 And to be honest, industry is going to wrestle with those for a long, long time.

00:31:03.940 --> 00:31:11.700
 So, for us as a business with, you know, the concerns of, you know, liability and data accuracy, we'll make some choices about that when we use it to keep it safe.

00:31:12.560 --> 00:31:12.960
 Awesome.

00:31:13.520 --> 00:31:16.740
 You know, it's not often we get a CTO here on the podcast.

00:31:16.820 --> 00:31:18.260
 So, I'm getting a little technical here.

00:31:18.320 --> 00:31:19.520
 We're talking AI.

00:31:20.480 --> 00:31:25.580
 Shifting gears a little bit, evidently there's this Apple device release called the Vision Pro.

00:31:25.780 --> 00:31:30.500
 I don't know if you've heard of this, but evidently artificial intelligence is here to stay.

00:31:30.660 --> 00:31:32.460
 Spatial computing is here to stay.

00:31:32.820 --> 00:31:35.840
 There's a lot that's here to stay these days, it feels like.

00:31:36.140 --> 00:31:42.120
 So, what is, like, what are the implications for spatial computing?

00:31:42.580 --> 00:31:44.560
 Like, what are your thoughts, push-based thoughts?

00:31:44.640 --> 00:31:48.720
 Like, I'm just curious what you guys are thinking as you're looking at some of the stuff that Apple's working on.

00:31:49.220 --> 00:31:49.580
 Okay.

00:31:50.260 --> 00:31:51.580
 You have to go back a little bit.

00:31:51.660 --> 00:31:54.480
 For me, I'll just kind of communicate my bias.

00:31:54.600 --> 00:32:00.540
 I was an early adopter of, I think it was an Oculus headset several years ago when they were new.

00:32:00.740 --> 00:32:06.900
 And my feeling at the time was my hypothesis was I think the metaverse can really change things for people.

00:32:07.060 --> 00:32:11.500
 Like, in terms of immersive experiences, it could be really valuable for business, for gaming, for churches.

00:32:11.800 --> 00:32:13.740
 We've got to figure that out, but I think it's pretty cool.

00:32:13.880 --> 00:32:20.560
 So, I get an Oculus for work, brought it into work, and got a couple other colleagues.

00:32:20.760 --> 00:32:24.640
 And we spent some time just using meetings, like, in a virtual metaverse environment.

00:32:25.000 --> 00:32:29.560
 And my takeaway was this is on to something.

00:32:29.700 --> 00:32:39.220
 Because I think my feeling was, as opposed to a Google Meet or a Zoom call, being in the metaverse was, like, a much more immersive, alive experience.

00:32:39.220 --> 00:32:40.500
 It just felt a little bit more real.

00:32:41.040 --> 00:32:42.640
 So, my feeling was this could work.

00:32:42.640 --> 00:32:50.520
 The problem was, and it was partly the Oculus, partly, you know, the tools that are available, just very high friction to make that work well.

00:32:50.760 --> 00:32:52.500
 You know, we're used to hitting a button and you're in a Zoom.

00:32:52.600 --> 00:32:54.980
 And this was more like, okay, wait, what tool are we using?

00:32:55.060 --> 00:32:56.440
 And do I have to sign into that?

00:32:56.520 --> 00:32:57.460
 And then which room are we in?

00:32:57.520 --> 00:32:58.820
 And who made the environment?

00:32:59.020 --> 00:32:59.600
 Do I have to make?

00:32:59.940 --> 00:33:02.680
 So, the friction was really high.

00:33:03.020 --> 00:33:05.160
 But my feeling was, oh, this has potential.

00:33:05.660 --> 00:33:09.720
 Like, I could see it transforming both business and churches.

00:33:10.620 --> 00:33:11.380
 And it cooled.

00:33:11.960 --> 00:33:12.660
 Like, a lot.

00:33:12.920 --> 00:33:13.080
 Right?

00:33:13.180 --> 00:33:17.240
 Like, two years ago, a year ago, metaverse is everything we're talking about.

00:33:17.340 --> 00:33:20.800
 And now, you don't hear about it too much until recently.

00:33:21.200 --> 00:33:23.920
 I think what Apple launched is so interesting.

00:33:23.920 --> 00:33:25.000
 Because I would say it is different.

00:33:25.280 --> 00:33:28.820
 Like, it's a different type of immersive experience.

00:33:28.960 --> 00:33:39.180
 What I think they did that was so good, I think, is the problem with, like, former AI headsets is you are either in the physical world or you're in the digital world.

00:33:39.180 --> 00:33:46.740
 So, I don't know if you've experimented with Jeff, but I'm, you know, I'm, you know, for research purposes, on a game in the living room with the Oculus.

00:33:46.940 --> 00:33:54.520
 And I might, like, kick the dog or run into a wall because all you see is what's happening in the gaming environment you're in.

00:33:54.580 --> 00:33:57.520
 And what Apple's doing is they're saying, no, no, they need to be merged together.

00:33:57.620 --> 00:33:59.340
 So, your physical world is still going to be there.

00:33:59.400 --> 00:34:01.580
 You're still going to be able to look around the room, see what's happening.

00:34:01.620 --> 00:34:06.700
 But we're going to lay over top of that, you know, metaverse-like experiences.

00:34:06.700 --> 00:34:09.680
 And, you know, I don't have one.

00:34:10.120 --> 00:34:12.880
 That price tag is probably going to be a little bit of a barrier for somebody.

00:34:12.940 --> 00:34:14.380
 I think it's, like, $3,500 retail.

00:34:15.280 --> 00:34:17.200
 But, boy, you know what?

00:34:17.520 --> 00:34:22.360
 Like, when it comes to, like, figuring out how to remove friction, I do not bet against Apple.

00:34:22.540 --> 00:34:29.140
 So, I'm really interested in what becomes of that product line over the next 24 months.

00:34:29.920 --> 00:34:30.080
 Yeah.

00:34:30.240 --> 00:34:34.620
 I trust Apple far more than I do meta Facebook.

00:34:34.700 --> 00:34:34.860
 Sure.

00:34:35.060 --> 00:34:41.040
 Like, I just, and so I respect what Facebook has built and meta has built.

00:34:41.280 --> 00:34:43.120
 And they're doing what they're doing.

00:34:43.120 --> 00:34:51.420
 And it was funny, just last week we did a podcast with the Church Digital's Operation Director, Andy Mage, talking about the meta quest.

00:34:51.680 --> 00:35:01.320
 And I think the augmented reality, I think the mixed reality aspects are going to have a greater cultural impact than the virtual reality does.

00:35:01.320 --> 00:35:05.720
 I know that's a controversial take, but I agree.

00:35:05.860 --> 00:35:08.800
 I don't think people like to be blinded to the reality that's around them.

00:35:08.840 --> 00:35:09.360
 It's interesting.

00:35:09.780 --> 00:35:18.620
 Some of the shorts that we actually put from the podcast on YouTube got ripped, you know, because it's comments on Facebook or YouTube, like everybody's negative.

00:35:19.100 --> 00:35:26.460
 But I got ripped apart by a couple people because I was an idiot because nobody wants to be blinded by the reality that's around them.

00:35:26.880 --> 00:35:30.720
 Now, augmenting, adding to that is a whole other thing.

00:35:31.000 --> 00:35:34.940
 And so, I love that Apple's in that space.

00:35:34.940 --> 00:35:47.420
 And I'm looking forward to the day that churches, how do I say this nicely, are willing, are capable, are able, are interested in experimenting and embracing that area.

00:35:48.580 --> 00:35:53.420
 Like, I think that's, like, I think the 2D church experience is just not as good as the 3D church.

00:35:53.520 --> 00:35:55.400
 It doesn't matter how much technology you put into it.

00:35:55.420 --> 00:35:57.840
 And some of them are amazing and well-produced.

00:35:57.840 --> 00:36:09.200
 But you have, suddenly have the ability to try to, in a compelling way, recreate, like, an immersive 3D experience that really feels like you're there in the church without it being on a flat screen.

00:36:09.320 --> 00:36:10.440
 I think that could be powerful.

00:36:11.300 --> 00:36:11.380
 Yeah.

00:36:11.740 --> 00:36:18.200
 And then using something like that to feed into the community, into, like, a Discord channel or a Slack group.

00:36:18.580 --> 00:36:19.840
 Like, that's powerful.

00:36:19.960 --> 00:36:22.020
 That's what Stuart McPherson does.

00:36:22.400 --> 00:36:27.500
 He's got Vector Church that, actually, he preaches in virtual reality.

00:36:27.780 --> 00:36:31.200
 But he uses, he feeds it over into his Discord.

00:36:31.340 --> 00:36:32.020
 So, that's exciting.

00:36:32.140 --> 00:36:34.780
 I love, I mean, I love some of the 3D experiences.

00:36:34.960 --> 00:36:36.420
 I'm coming around to them.

00:36:36.620 --> 00:36:42.340
 But it's, the challenge with the 3D experiences is you don't get the community aspect.

00:36:42.780 --> 00:36:45.340
 You don't, you're not sitting next to, you're not having a conversation with an avatar.

00:36:45.620 --> 00:36:48.100
 You're not engaging or dialoguing with somebody.

00:36:48.320 --> 00:36:57.560
 And so, the churches that do the 3D experience make sure it's supplemented with some sort of a community aspect that you're going to do within your church.

00:36:57.680 --> 00:36:58.260
 Yeah, absolutely.

00:36:58.860 --> 00:36:59.020
 Yep.

00:36:59.740 --> 00:37:00.160
 Very cool.

00:37:00.420 --> 00:37:00.620
 All right.

00:37:00.700 --> 00:37:04.900
 So, one of the things that popped up, this in the report, let's get back to the tech report.

00:37:05.020 --> 00:37:06.120
 I kind of took us on a tangent there.

00:37:06.240 --> 00:37:07.020
 Sorry, I'm dying for that.

00:37:07.660 --> 00:37:17.680
 So, one stat, and I'm going to read straight from my screen, 45% of those interviewed are not confident in adopting the right tech solution.

00:37:18.480 --> 00:37:21.060
 Essentially, analysis paralysis.

00:37:21.380 --> 00:37:24.480
 I have been running into this problem for years.

00:37:24.800 --> 00:37:24.960
 Yeah.

00:37:25.040 --> 00:37:27.400
 Where it feels like churches are excited.

00:37:27.740 --> 00:37:29.280
 They want to talk about stuff.

00:37:29.580 --> 00:37:33.660
 They get to the point where they got to, you know, they get the committee together, whatever it is.

00:37:33.740 --> 00:37:36.580
 Everybody's on the same page from top to bottom.

00:37:36.700 --> 00:37:38.040
 Everybody seems fine.

00:37:38.140 --> 00:37:40.360
 And then it kind of takes time to cut the check.

00:37:40.480 --> 00:37:41.680
 And it's crickets.

00:37:43.120 --> 00:37:44.000
 Pulling the trigger.

00:37:46.300 --> 00:37:48.000
 How do we overcome that?

00:37:48.000 --> 00:37:53.300
 Like, what is this idea that 45% of those are not confident in adopting the right tech solution?

00:37:53.900 --> 00:37:55.980
 Like, how do we deal with this?

00:37:56.540 --> 00:37:58.200
 Yeah, I think that's good.

00:37:58.280 --> 00:37:59.740
 That was eye-opening to me, too.

00:37:59.880 --> 00:38:09.460
 Just sort of the uncertainty and, I don't know what the right word is, anxiety that some church staff and volunteers feel about making some of those decisions.

00:38:10.500 --> 00:38:12.380
 And I guess I can kind of relate to that.

00:38:12.380 --> 00:38:15.580
 And probably, Jeff, it just comes to my technology background.

00:38:15.700 --> 00:38:27.560
 Because sometimes the technology decisions we make when we're making a product, I'll sometimes refer to the decisions like, is this a one-way door or is this a two-way door?

00:38:27.840 --> 00:38:28.920
 Meaning we're going to make a decision.

00:38:29.440 --> 00:38:34.180
 And if we go through this decision, if we go through this doorway, can we see what the room is like?

00:38:34.180 --> 00:38:38.860
 And can we walk back out of the door and make a different informed decision if we want to?

00:38:39.280 --> 00:38:40.440
 Or is this a one-way door?

00:38:40.520 --> 00:38:45.120
 You walk through it and the door slams and locks and you now are sort of stuck in that decision.

00:38:45.120 --> 00:38:47.660
 Or at least it's really, really painful to switch.

00:38:48.940 --> 00:38:59.500
 And I would at least, like, one encouragement I would like to just share is, in reality, we think some decisions are one-way doors when they're actually two-way doors.

00:38:59.820 --> 00:39:06.000
 Like, there's not that many technology decisions that we make that are irreversible, I would say.

00:39:06.080 --> 00:39:07.460
 There's some that are harder than others.

00:39:07.640 --> 00:39:12.660
 You know, I think, you know, just speaking to what PushPay does, a donor management platform is hard to switch out.

00:39:12.760 --> 00:39:14.640
 A CHMS can be hard to switch out.

00:39:14.720 --> 00:39:17.880
 But even those, they're not locked one-way doors.

00:39:18.060 --> 00:39:19.480
 They're just a little harder to get back through.

00:39:19.980 --> 00:39:31.420
 And so, like, one of the things I would just encourage people is, it's okay if you, in the spirit of experimenting with what works and what doesn't, you make a mistake and decide it doesn't work.

00:39:31.860 --> 00:39:36.340
 I am a technology professional that's been doing this for 25 years, and we still do that regularly.

00:39:36.560 --> 00:39:41.740
 We pick a solution, we try it, and we go, mm, that just didn't work for us.

00:39:41.860 --> 00:39:43.060
 Let's go back and revisit that.

00:39:43.360 --> 00:39:45.280
 And there is a little bit of pain associated with that.

00:39:45.300 --> 00:39:55.180
 I don't want to say that those are free choices, but it is okay to make a decision and either look back in retrospect and say, hey, that wasn't the right decision for us.

00:39:55.240 --> 00:40:00.300
 Or, more commonly what happens is, that was the right decision at the time, but we've changed.

00:40:00.960 --> 00:40:02.240
 You can change.

00:40:02.360 --> 00:40:02.700
 It's okay.

00:40:02.860 --> 00:40:03.660
 You can figure it out.

00:40:04.040 --> 00:40:08.420
 It's not always a one-way door, even though it might feel like it at the time.

00:40:08.680 --> 00:40:09.600
 So, that was one thing.

00:40:09.680 --> 00:40:13.980
 Like, maybe you just have to swallow hard and get brave, because it's maybe not as bad as we think.

00:40:15.180 --> 00:40:28.700
 But I think the other one is, like, the thing about technology, and, you know, there's clearly a lot of churches using lots of different technology solutions for a lot of different purposes.

00:40:29.360 --> 00:40:33.380
 And there's 300,000 churches, maybe 400,000 churches in the United States.

00:40:33.960 --> 00:40:38.980
 You know, I would say maybe 50,000 to 70,000 of them are pretty technology-oriented and trying a lot of things.

00:40:39.600 --> 00:40:40.820
 They're all going to have a CHMS.

00:40:41.040 --> 00:40:42.400
 They're all going to have a donor management platform.

00:40:42.500 --> 00:40:43.280
 They might have an app.

00:40:43.360 --> 00:40:44.760
 They probably have a website solution.

00:40:44.900 --> 00:40:46.180
 They're probably using a live streaming.

00:40:46.480 --> 00:40:47.880
 They probably have a general ledger.

00:40:47.980 --> 00:40:49.400
 They're probably using something for payroll.

00:40:49.520 --> 00:40:56.580
 There's just a lot of technology choices being made, and we can learn a lot from our network, right?

00:40:56.660 --> 00:41:00.120
 Like, we can reach out and just ask, how did that go for you?

00:41:00.260 --> 00:41:01.220
 Was that a good experience?

00:41:01.320 --> 00:41:02.500
 Was that a bad experience?

00:41:03.080 --> 00:41:14.000
 We can find churches that are similar to us, that maybe, like, went through a similar transition, made a different choice, maybe turned out that choice didn't work, and then had to go through the process of backing back out.

00:41:14.000 --> 00:41:21.260
 I think that church network is really powerful, and by the way, that is, like, some of what we try to do in PushPay.

00:41:21.800 --> 00:41:26.140
 You know, some of what we do is obviously try to sell and support our current products, but you know, you've been a part of this.

00:41:26.200 --> 00:41:34.280
 A lot of what we try to do is just connect church leaders to talk about those technology decisions and process through them together, and honestly, I think that network can be incredibly powerful.

00:41:35.200 --> 00:42:03.520
 Yeah, I mean, once again, that gets back to that asynchronous community, you know, even the ability to, you know, this is one of the conversations we're having even on the Resi side, is setting up an asynchronous community to invite people into, to be able to dialogue and share, to learn about the product, to learn best practices, to talk about what's working and what's not working, or even just outside of the technology, to connect at a ministry level, to be friends on mission together.

00:42:03.520 --> 00:42:10.520
 Like, there's, like, there's, historically, the church has been very bad at working with other churches.

00:42:11.620 --> 00:42:14.240
 You know, in biblical context, you don't see that.

00:42:14.340 --> 00:42:20.880
 You see Paul on missionary journeys going around and encouraging and doing that and writing the letters.

00:42:21.000 --> 00:42:25.120
 The Bible is filled with encouragement on that.

00:42:25.300 --> 00:42:30.000
 But, you know, in recent days, I know it's a little harder for whatever reason.

00:42:30.220 --> 00:42:35.760
 Yeah, but to your point, like, I think a good example of that, I went to the Church IT Network this year.

00:42:35.840 --> 00:42:38.780
 That's a pretty, like, substantial conference that happens every year.

00:42:38.780 --> 00:42:39.060
 Oh, yeah.

00:42:39.180 --> 00:42:39.820
 From West Palm Beach.

00:42:40.000 --> 00:42:41.320
 And guess what?

00:42:41.340 --> 00:42:41.840
 They have a Discord.

00:42:42.520 --> 00:42:48.580
 And all year long, the conference is only a few days, but all year long, those network of people are asking, hey, have you guys tried this?

00:42:48.640 --> 00:42:49.340
 What did you do here?

00:42:49.440 --> 00:42:50.660
 Anybody else figure this out?

00:42:50.720 --> 00:42:57.900
 And it's this really kind of beautiful community that's, to your point, it's on Discord, totally asynchronous, and it just lives long after the conference.

00:42:58.860 --> 00:42:59.080
 Were you?

00:42:59.160 --> 00:43:00.560
 I didn't realize you were at that conference.

00:43:00.680 --> 00:43:01.200
 I was there.

00:43:01.320 --> 00:43:03.240
 I was there for at least one day, maybe two.

00:43:03.580 --> 00:43:04.960
 We must have just missed each other.

00:43:05.060 --> 00:43:05.840
 Totally incompleted you.

00:43:05.900 --> 00:43:06.820
 Must have just missed each other.

00:43:06.820 --> 00:43:07.040
 I feel bad.

00:43:07.300 --> 00:43:07.460
 Yeah.

00:43:07.500 --> 00:43:08.100
 It's going to be in Dallas.

00:43:08.100 --> 00:43:10.260
 I'll just message you on the Discord, and we'll connect.

00:43:10.480 --> 00:43:10.820
 How's that?

00:43:11.020 --> 00:43:11.140
 Yeah.

00:43:11.740 --> 00:43:12.640
 We'll connect up.

00:43:12.760 --> 00:43:13.400
 It'll be good.

00:43:14.180 --> 00:43:23.260
 Another stat that kind of popped out for me on the report, 55% of churches allocate less than 10% of their operating budget to technology.

00:43:24.340 --> 00:43:26.980
 In 2024, what should that number be?

00:43:27.660 --> 00:43:33.400
 Realistically, Jeff, of the questions you could ask about that survey, I think that's one of the hardest ones to answer.

00:43:34.760 --> 00:43:39.820
 And I don't know, I was trying to think, like, why is it so hard to put your finger on what that should look like?

00:43:39.840 --> 00:43:50.480
 And I think part of it is because there are just so many different types of churches, small churches, big churches, digital or digital churches, more than that are trying to be in person.

00:43:51.640 --> 00:43:54.720
 And the reality is most of these churches would say we don't have unlimited budgets.

00:43:54.720 --> 00:43:56.680
 We have, you know, a building to pay for.

00:43:56.760 --> 00:43:57.780
 We have staff to pay for.

00:43:57.860 --> 00:43:59.500
 We have ministries going on that have expenses.

00:43:59.500 --> 00:44:00.420
 We're supporting missions.

00:44:00.420 --> 00:44:04.540
 And then, oh, yeah, we've got to support the technology as well.

00:44:05.300 --> 00:44:07.260
 You know, I probably would approach that decision.

00:44:07.360 --> 00:44:12.640
 This is where, like, being a, you know, maybe an XP or in the business ops side of a church is really, really challenging.

00:44:13.620 --> 00:44:15.820
 But I would say, like, business goes through the same thing.

00:44:15.860 --> 00:44:17.060
 We have the same conversations every year.

00:44:17.120 --> 00:44:19.980
 How much should we spend to do what we're trying to do?

00:44:20.040 --> 00:44:21.400
 What makes sense to us?

00:44:22.080 --> 00:44:30.260
 And I think what we try to do every year in this business and business, I've been a part of it before, is to ask first, what's our strategy and what are we trying to accomplish?

00:44:30.260 --> 00:44:34.720
 And then where is it best to apply the capital we have?

00:44:35.280 --> 00:44:36.960
 Everybody has unlimited capital.

00:44:37.180 --> 00:44:39.280
 Everybody runs out of money eventually, even Apple.

00:44:40.380 --> 00:44:43.040
 And so, like, thinking through, like, well, here's what's important to us.

00:44:43.160 --> 00:44:45.180
 And therefore, here's what we're going to invest in.

00:44:46.080 --> 00:44:51.000
 And, like, I think you've mentioned Resi a couple times.

00:44:51.140 --> 00:44:55.220
 I think if, I mean, I really love the Resi product.

00:44:55.380 --> 00:44:56.860
 It is a wonderful product.

00:44:57.100 --> 00:45:01.360
 It is very high quality, very high reliability, camera quality.

00:45:01.520 --> 00:45:03.580
 It just serves churches really well because it's really simple.

00:45:03.760 --> 00:45:11.780
 And if you're leaning into hybrid or digital or digital, I would say, look, seriously, at Resi, that's an amazing technology.

00:45:12.440 --> 00:45:16.260
 But maybe, like, you might say, well, we have other products.

00:45:16.360 --> 00:45:20.560
 Maybe we're trying to use email to connect with people, and that's not working very well.

00:45:20.640 --> 00:45:22.800
 And honestly, that's not going to be our part of the strategy next year.

00:45:22.880 --> 00:45:26.600
 Maybe we just don't need to renew our whatever MailChimp or constant contact.

00:45:26.820 --> 00:45:29.540
 We're going to go to a free Slack instance instead or something like that.

00:45:29.860 --> 00:45:32.240
 But I think, like, it's really hard to put your finger on it.

00:45:32.240 --> 00:45:34.380
 It's more about who you are and what your strategy is.

00:45:34.660 --> 00:45:38.180
 And then you sort of back in to, well, what do we feel comfortable supporting this year?

00:45:38.700 --> 00:45:40.280
 So I think it's a hard question to answer.

00:45:41.380 --> 00:45:41.700
 Wow.

00:45:41.820 --> 00:45:45.540
 That was a very long answer to come around to.

00:45:45.700 --> 00:45:46.200
 I don't know.

00:45:46.220 --> 00:45:46.560
 I don't know.

00:45:46.700 --> 00:45:47.540
 I don't know, Jeff.

00:45:48.260 --> 00:45:50.540
 Yeah, that's a hard question, though, right?

00:45:50.540 --> 00:45:55.800
 Because, you know, you've got your mega giga churches, 5,000, 10,000, multiple campuses.

00:45:56.820 --> 00:45:59.960
 You know, they're going to have their answer to that.

00:45:59.960 --> 00:46:05.520
 And, you know, I currently attend a church plant that's about 200 people on a Sunday.

00:46:05.820 --> 00:46:09.800
 And so their approach is far different as well.

00:46:10.020 --> 00:46:10.080
 Yeah.

00:46:11.220 --> 00:46:23.440
 Within Pushpay, like, are you, how do you serve churches with different expectations, like, within your product?

00:46:23.600 --> 00:46:27.820
 Like, are you, is there something that a smaller church can engage with?

00:46:28.080 --> 00:46:32.740
 Is there, are there features that the larger churches are clamoring for?

00:46:32.960 --> 00:46:38.400
 Like, you're, you're a tech company that's trying to reach, I mean, hundreds of thousands of churches in America.

00:46:38.400 --> 00:46:42.060
 And I'm not even talking about the multinational aspects of, of, of what you guys do.

00:46:42.420 --> 00:46:45.420
 So, like, how do you, how do you scale and scope that?

00:46:45.880 --> 00:46:46.120
 Yeah.

00:46:46.360 --> 00:46:49.320
 I mean, just really practically, every church is a little different.

00:46:49.320 --> 00:46:56.060
 So we, when we're thinking about, when we're starting to engage with a church about, like, is there a product from Pushpay's portfolio that's right for you?

00:46:56.380 --> 00:46:58.440
 First, there's a discovery process that goes on there.

00:46:58.440 --> 00:47:00.220
 So we can understand what the church is trying to do.

00:47:00.620 --> 00:47:06.100
 We don't oversell them or undersell them something that maybe isn't that helpful to them in that process.

00:47:06.500 --> 00:47:12.360
 What I would say is, like, I do think there's kind of a hierarchy of needs that you see as you go up the chain.

00:47:12.480 --> 00:47:16.380
 I mean, the reality is right now, every church has an online giving system.

00:47:16.640 --> 00:47:18.360
 Like, that is just ubiquitous.

00:47:18.460 --> 00:47:20.160
 And you want to make sure it's a good one and you use it.

00:47:20.240 --> 00:47:28.000
 So almost any size of church that scales up or down, you know, we feel like we have a great industry-leading donor management product.

00:47:28.060 --> 00:47:29.200
 And a lot of times we'll lead with that.

00:47:29.340 --> 00:47:31.220
 Like, hey, this would help you.

00:47:31.320 --> 00:47:32.280
 It would help your finances.

00:47:32.280 --> 00:47:36.800
 It would help you just kind of collect more of the donations that your churches are giving you.

00:47:36.860 --> 00:47:37.820
 So a lot of times we'll start there.

00:47:38.200 --> 00:47:46.220
 And that, honestly, almost pretty universal up and down, like, the size and, you know, horizontally across different types of churches.

00:47:46.820 --> 00:47:48.380
 Then you get into the CHMS.

00:47:48.680 --> 00:47:55.620
 I would say a lot of churches, as they grow, start to realize that that's a pretty strategically critical tool.

00:47:55.620 --> 00:48:02.540
 So as you go from, like, the small church, like you, zero to 200, maybe you guys have a lot of success and you wake up one day and you're up 500.

00:48:03.080 --> 00:48:05.620
 And you're starting to ask the question, who are these people?

00:48:05.900 --> 00:48:07.860
 And how do we organize our ministry?

00:48:08.000 --> 00:48:09.840
 That's where a CHMS gets really valuable.

00:48:10.140 --> 00:48:18.180
 And when we see that, then we'll start to talk to our, you know, our customer base about, well, how have you thought about, you know, merging your donor management with a CHMS solution?

00:48:18.360 --> 00:48:20.640
 And you get all that data that's available to you.

00:48:20.680 --> 00:48:24.240
 So I would say, like, there's, you know, we know churches pretty well.

00:48:24.320 --> 00:48:26.360
 We know what they're generally speaking.

00:48:26.460 --> 00:48:28.480
 We know how to, like, understand where they're at and get their needs out.

00:48:28.500 --> 00:48:29.480
 And we try to meet them where they're at.

00:48:30.480 --> 00:48:31.040
 Very cool.

00:48:31.560 --> 00:48:34.100
 Aaron Seneff, CTO of PushPay.

00:48:34.960 --> 00:48:35.860
 Thank you for the time.

00:48:35.900 --> 00:48:37.200
 This has been really, really good.

00:48:37.660 --> 00:48:38.100
 You know what?

00:48:38.140 --> 00:48:41.280
 There's one question that I wanted to ask.

00:48:41.280 --> 00:48:46.300
 And, you know, you deal with a lot of hybrid churches.

00:48:46.780 --> 00:48:51.220
 We've been talking about live streaming, and we've been talking hybrid and digital.

00:48:51.780 --> 00:48:57.080
 And so the majority of your world is physical churches that are, you know, doing digital as well.

00:48:57.180 --> 00:49:06.520
 You know, a lot of our audience is our digital-only churches, churches that only exist in digital space, you know, without the physical building.

00:49:06.520 --> 00:49:10.380
 The Luxe Digital Churches, which I mentioned earlier, Hearts Like His, Vector.

00:49:10.900 --> 00:49:12.720
 I mean, there's so many at this point.

00:49:12.760 --> 00:49:13.840
 I could just go on forever.

00:49:14.060 --> 00:49:18.580
 It's using digital tools only or metaverse virtual reality tools only.

00:49:19.320 --> 00:49:23.320
 Community is Discord, discipleship happening in those spaces, things like that.

00:49:24.260 --> 00:49:25.440
 You're a tech guy.

00:49:25.680 --> 00:49:26.940
 I mean, literally from top to bottom.

00:49:27.260 --> 00:49:32.240
 And so I would love just a moment here to pick your brain.

00:49:32.840 --> 00:49:34.400
 I know it's a controversial idea.

00:49:34.920 --> 00:49:36.040
 Some people love it.

00:49:36.080 --> 00:49:36.960
 Some people hate it.

00:49:37.620 --> 00:49:41.660
 But most of them will express their opinions online one way or the other.

00:49:42.200 --> 00:49:44.480
 So I would love your take.

00:49:44.480 --> 00:49:48.440
 Pros and cons of a digital expression of a church.

00:49:48.540 --> 00:49:49.360
 No physical building.

00:49:49.540 --> 00:49:50.220
 What are you thinking?

00:49:50.820 --> 00:49:58.620
 Yeah, I mean, I think I have to remove my personal preference because, like, I think, I mean, just, I do think this is kind of personal a little bit.

00:49:58.680 --> 00:50:01.080
 Like, I prefer to work face-to-face.

00:50:01.200 --> 00:50:02.100
 That isn't my reality.

00:50:02.100 --> 00:50:03.760
 But when I can do it, I will do that.

00:50:03.820 --> 00:50:04.840
 And church is similar to me.

00:50:05.280 --> 00:50:08.600
 I can't always be face-to-face, but I prefer to be when I can.

00:50:09.160 --> 00:50:16.500
 But at the same time, and you probably worked in two, like, work with amazing people that are remote all the time and that are much more effective than I am.

00:50:16.600 --> 00:50:19.660
 So I think, like, that probably is true in church, too.

00:50:19.660 --> 00:50:26.160
 There are just people that are going to resonate and connect better with an all-digital church than they will showing up physically to church.

00:50:26.240 --> 00:50:29.820
 And that's why I would say, like, we need the deluxe digital church.

00:50:29.920 --> 00:50:31.340
 We need the hearts like his.

00:50:31.380 --> 00:50:35.800
 Those are churches that we need room for in sort of the grand spectrum of churches.

00:50:36.800 --> 00:50:37.960
 I will say I think it's hard.

00:50:38.940 --> 00:50:44.660
 Like, there's one really practical thing that's hard to overcome for all churches.

00:50:44.840 --> 00:50:48.280
 But I think the bigger you get and the more digital you are, the harder it is.

00:50:49.000 --> 00:50:51.700
 And that is anonymity.

00:50:53.980 --> 00:50:57.060
 Now, I would just say, like, anonymity is a problem in a physical church, too.

00:50:57.140 --> 00:51:03.600
 Like, you could walk in to visit, sit down, walk right back out, never talk to anybody, and no one is ever going to know you're there.

00:51:03.740 --> 00:51:07.800
 But I would just say, in digital in general, that problem goes up.

00:51:08.840 --> 00:51:10.200
 Churches are designed to minister.

00:51:11.000 --> 00:51:14.480
 And, you know, you need to know who to minister to do that.

00:51:14.480 --> 00:51:18.940
 And like you said, really great progressive churches out there are figuring this out.

00:51:19.280 --> 00:51:22.560
 Like, we talked about, like, Slack and Discord as an option, and there are others.

00:51:22.660 --> 00:51:25.740
 There are ways to engage people without necessarily seeing them physically.

00:51:26.240 --> 00:51:30.720
 But I think, like, anonymity is a large problem in churches now.

00:51:31.200 --> 00:51:35.900
 It prevents people from getting engaged and forming community connection.

00:51:35.900 --> 00:51:46.080
 And I have a concern that as we move to more hybrid and digital, without solving that problem, we're less effective churches, if that makes sense.

00:51:46.740 --> 00:51:47.680
 Totally, completely.

00:51:48.220 --> 00:51:51.900
 The other one, and this one, like, I don't know about, you might not buy this one, Jeff.

00:51:52.300 --> 00:51:56.300
 So, but I'll just tell you a theory I have, and this is a very uninformed theory.

00:51:58.340 --> 00:51:59.840
 I do think this part is true.

00:51:59.840 --> 00:52:13.180
 Like, I think that there's a, there's an epidemic of loneliness and isolation in our country that we maybe haven't totally confronted yet.

00:52:14.200 --> 00:52:23.800
 There's some really interesting studies about this, but, like, even before COVID, about half of all U.S. adults would say they feel some, like, meaningful or measurable amount of loneliness.

00:52:24.880 --> 00:52:31.080
 And, you know, the thing is, like, look, we got every digital tool in the world to connect with people, right?

00:52:31.080 --> 00:52:36.740
 Like, I have good friendships that are completely on WhatsApp right now or Snapchat or whatever.

00:52:36.920 --> 00:52:46.080
 Like, in a world in which we are actually more connected than we ever have been, we are feeling more loneliness and isolation as a group of people, and that's a concern for me.

00:52:46.160 --> 00:52:51.500
 I think that, that impacts our mental health, our physical well-being, sort of our social health.

00:52:51.940 --> 00:53:00.780
 And the Surgeon General even kind of published a little report, which I think was interesting, that says it's, it's even possible that where we're at is shortening lifespans.

00:53:00.780 --> 00:53:12.820
 Like, consider this sort of an epidemic that's akin to, like, smoking every day in terms of your physical well-being, which I think is crazy and interesting, and I don't think we've confronted that.

00:53:13.060 --> 00:53:27.280
 And so, like, I think the obstacle of churches here in the digital space is to form connection, to somehow defy the trend of increased loneliness and isolation, even in the midst of incredible digital tooling.

00:53:27.840 --> 00:53:29.520
 I do think it's possible.

00:53:29.620 --> 00:53:30.920
 I believe it's possible.

00:53:30.920 --> 00:53:37.860
 But I do think that's also a challenge facing churches that are, you know, trying to figure out how to pull away from physical presence more and more.

00:53:38.420 --> 00:53:42.500
 So, I would, I, I think it's likely we'll solve that, Jeff.

00:53:42.660 --> 00:53:49.800
 Like, I do think, I don't, I don't think, like, you can't generate, like, human connection through a computer.

00:53:49.880 --> 00:53:50.800
 I think that is possible.

00:53:51.120 --> 00:53:52.980
 I think it's about how to do it well.

00:53:53.180 --> 00:53:57.200
 And I think as a church, you know, as businesses, we're still trying to figure out how to do that.

00:53:57.680 --> 00:53:59.220
 Yeah, good, well said.

00:53:59.720 --> 00:54:03.260
 By the way, the Surgeon General, that report, I actually reference that all the time.

00:54:03.320 --> 00:54:04.540
 I'll put a link in the show notes to it.

00:54:04.540 --> 00:54:17.540
 Yeah, because one of, one of the six things that he says we have to do to end the epidemic of loneliness, I think it was number four for him, was actually an increase in better utilization of digital community.

00:54:18.100 --> 00:54:26.420
 Like, he's, he's seeing that there's opportunities there that we're just not maximizing and we're really not utilizing.

00:54:26.500 --> 00:54:27.580
 I'm not even talking about the church.

00:54:27.580 --> 00:54:31.200
 I'm just talking about, like, public general usage.

00:54:31.600 --> 00:54:45.100
 And so what a huge opportunity for the church to engage in that, you know, and that's, it comes back to, you know, that you, the content, the services, everything that we're doing online, it's got to drive either to the physical building.

00:54:45.460 --> 00:54:53.000
 But what if we also drove to a digital context to allow people to connect in that space to that, that as well.

00:54:53.100 --> 00:54:56.980
 And so, well, sir, Aaron, thank you very much for the time.

00:54:57.100 --> 00:55:00.020
 Aaron Sinef, CEO, no, I'm sorry, CEO.

00:55:00.240 --> 00:55:01.480
 You just got a promotion.

00:55:01.740 --> 00:55:02.080
 Love it.

00:55:02.260 --> 00:55:02.660
 Congratulations.

00:55:03.040 --> 00:55:04.120
 Molly will be alarmed.

00:55:04.920 --> 00:55:06.220
 Molly's gunning for me now.

00:55:06.780 --> 00:55:12.040
 So, CTO, Chief Technical Officer of PushPay.

00:55:12.180 --> 00:55:14.120
 So, thank you very much for jumping on here.

00:55:14.240 --> 00:55:16.280
 Maybe as we're landing the plane here, any closing thoughts?

00:55:16.700 --> 00:55:21.160
 No, I just, like, I don't want anything I said to pour cold water on what's happening.

00:55:21.260 --> 00:55:22.200
 Churches, I think it's really exciting.

00:55:22.340 --> 00:55:26.060
 Like, I think the digital transformation we're going through in the industry is really, really exciting.

00:55:26.200 --> 00:55:27.300
 I'm totally on board.

00:55:27.880 --> 00:55:33.080
 And, Jeff, I appreciate what you're doing with helping spread the word of what's working and what's not and getting people educated.

00:55:33.600 --> 00:55:34.180
 Great forum.

00:55:34.960 --> 00:55:35.420
 Love it.

00:55:35.420 --> 00:55:36.220
 Thank you very much.

00:55:36.300 --> 00:55:46.360
 You cannot, no one can say that the church has not made leaps and bounds from, you know, 2018, five years ago, 2019, four years ago.

00:55:46.500 --> 00:55:53.220
 Like, we are, like, the church has improved from a technological standpoint so much.

00:55:53.840 --> 00:55:57.640
 You know, the challenge is that there's so much still to go.

00:55:58.460 --> 00:56:04.360
 And it's the, you know, it's the, I had a pastor friend of mine, I tell this story on occasion.

00:56:05.040 --> 00:56:15.540
 I had a pastor friend of mine on social media, on an open forum, went on and said, hey, I'm selling my Resi Enterprise rack mount encoder.

00:56:15.940 --> 00:56:16.940
 Who wants it?

00:56:16.940 --> 00:56:22.880
 And actually, I reached out to him, and actually, I reached out to him, because he's a friend, and I said, hey, what's going on?

00:56:22.880 --> 00:56:25.500
 Like, I'm pretty sure I sold him that encoder.

00:56:25.500 --> 00:56:28.240
 So I'm not really sure, like, what is, well, I just wanted to check up.

00:56:28.440 --> 00:56:33.580
 And, but he replied back to me, he says, you know what, I'm just losing interest in digital.

00:56:34.580 --> 00:56:47.140
 And in that, I mean, that's the, that's the obstacle, is, oh, you know what, all we're just trying to do is just get the services out there for the people who are away on vacation.

00:56:47.200 --> 00:56:48.500
 That's all we really needed to do.

00:56:48.760 --> 00:56:54.600
 It's the, put the digital in a box, and set it on the side, and say, this is what it is.

00:56:55.520 --> 00:57:00.240
 You know, I hope, you know, it's interesting, you're talking about artificial intelligence.

00:57:00.240 --> 00:57:02.900
 You're either using it, or you don't realize you're using it.

00:57:03.580 --> 00:57:14.400
 You know, I hope that we get to that place with digital overall, where digital is so intertwined and baked into what our ministry is, because of the scalability and the power that it has.

00:57:14.800 --> 00:57:22.860
 That it's, that you're either intentionally using it, or it's unintentionally happening, and as a result of the ministry being so intertwined into it.

00:57:23.160 --> 00:57:24.700
 So, I'm ranting.

00:57:24.880 --> 00:57:25.860
 It's, it's been a long day.

00:57:25.900 --> 00:57:28.480
 But, sir, thank you for jumping on the podcast.

00:57:28.480 --> 00:57:30.500
 This has been great, but, hey, we're going to wrap up.

00:57:30.580 --> 00:57:33.400
 And so, for Aaron, this is Jeff with The Church Digital.

00:57:33.520 --> 00:57:35.080
 Thanks for jumping here on the podcast.

00:57:35.200 --> 00:57:35.980
 See you next time on the show.

00:57:36.460 --> 00:57:36.940
 You have a good day.

