WEBVTT

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 And so people that will fund you will fund you because they want to be a part of something and we have to give them the language for it.

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 You will exhaust your friends if you're just asking for money to get your ministry going like that's going to be exhausted very fast.

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 But if you have people, if you give them clarity about what you're doing, they can then join you because there's clarity on what they are doing.

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 Welcome to the Church Digital Podcast.

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 Through this podcast, we'll talk about the technological innovations within the church.

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 But more than tech for tech itself, we'll address deeper questions.

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 Is disciple making possible digitally?

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 How should we approach the digital mission field?

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 Can a biblically grounded church operate in digital space?

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 Oh, and where does the metaverse and artificial intelligence fit into all of this?

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 Whether you're a big or small church, the Church Digital's goal is to help churches like yours learn to be a multiplying church digitally and physically.

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 And now here's your host, Jeff Reed.

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 Hey, episode 294 of the Church Digital Podcast.

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 Jeff Reed here, founder of the Church Digital.

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 And oh my gosh, I'm doing this podcast and I'm not wearing a hat.

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 And so it's going to be weird.

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 I'm going to put a hat on on YouTube.

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 You can go watch this video over on YouTube and see what Jeff looks like when he doesn't wear a hat.

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 Because I've got this beard.

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 I have never been more self-conscious about my bald head now that I have a beard.

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 Like when it was just a goatee, I didn't care.

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 But like when I take my hat off and it's like I've got hair everywhere except for the spot up top where it doesn't grow anymore, the big spot up top.

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 Like you didn't want to know this, but I'm just sharing from the soul.

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 This is what I do for the podcast.

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 You get the unfiltered view of the podcast.

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 By the way, talking about unfiltered, we're getting to some unfiltered conversation here with the Church Digital Podcast.

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 Barbara Canero coming up a minute.

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 But all of this is brought to you by Riverside.

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 Riverside, one of the sponsors here with the Church Digital, especially the podcast.

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 And I got to tell you, we just continue to be impressed with Riverside.

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 Use their script software, their teleprompter software.

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 Script software for this episode, teleprompter software this past week.

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 I'll tell you, the thing that most impressed me about Riverside is it was funny.

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 I was actually doing a training with one of our content directors, Tom Pounder.

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 Tom Pounder, TCD sidekick.

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 You all know the podcast, Tom.

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 Most of you know him.

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 He is moving to Riverside as well.

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 He's going to start to produce his podcast with Riverside.

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 As we've talked about it, he's seen some of the things he can do with shorts and AI, how they've infused it into programming.

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 He's been really excited.

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 And so this past week, I jumped on a, I guess it was literally on Riverside.

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 Maybe it was Google Meet.

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 But I walked him through a lot of functionality of Riverside, how it works, and just coaching him through it.

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 It's like a 30-minute conversation.

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 Riverside is so intuitive towards things.

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 But it was really interesting.

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 While I was on the call with Tom, I get an email from, I think, Abe or Abel from Riverside.

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 And it's the, you know, it's the mass email newsletter they send out weekly or whatever.

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 But this particular email was like all the bug patches and upgrades and features that came into Riverside.

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 And so I open up this email on my phone, and I just, because I'm listening to Tom talk and, you know, just, you know, whatever, and just on my phone, kind of scrolling through.

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 And this just keeps scrolling through, just keeps scrolling through, just keeps scrolling through.

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 Like all the improvements that they have put into Riverside.

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 I just, I've constantly, I don't have, you know, contact with the inside.

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 I don't know what's going on.

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 I don't know Riverside's roadmap, but they are putting so much effort and energy into Riverside right now.

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 It is incredible.

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 Church, if you're not utilizing this software for podcast recordings, for a remote interview, for creation of shorts, like the little bit of money that Riverside costs is ridiculous.

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 The power that you're getting, the horsepower, the functionality, the potential of what Riverside is, y'all definitely need to check it out.

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 Go to the website, thechurch.digital slash Riverside, thechurch.digital slash Riverside.

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 Get more information, check it out, and tell them Jeff said hello.

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 It's really, it's good stuff.

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 I think we're exclusively using Riverside.

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 You know what?

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 We've got one guy left.

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 There's one show left here on the podcast network that's not using Riverside.

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 I've got to get that guy to change.

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 That's my goal in life.

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 I've got a lot of goals in life, I'll be honest, but that's one of them is to get, I'm not going to insert name here.

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 I'm going to beep, get beep to change to Riverside.

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 I'm not going to call them out publicly, although I really, really want to, but that's another one.

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 Hey, let's get into the podcast.

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 Barbara Carnero, I told you this is an unfiltered view with the Church Digital Podcast.

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 So we were doing live recordings of the podcast, and we tried to for the majority of them, over on Discord.

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 By the way, if you're not on the Church Digital's Discord server, thechurch.no, discord.thechurch.digital, discord.thechurch.digital.

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 Sign up, get in there.

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 Oh my gosh, there's like so many events and live podcast recordings and open offices and the engagement, the community.

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 It's been unbelievable.

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 We used to, we used to, we put a lot of effort, we used to involve ourselves in a, in a platform that we will no longer speak of, formerly known as Mighty Networks.

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 And it is, I mean, horrible is the word that comes to mind.

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 It was a horrible experience.

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 Like it just, it wasn't, it wasn't what it needed to be.

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 And we've, we, we officially publicly launched Discord, I don't know, a week or so ago now.

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 And we've doubled in size.

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 It's just so much more engagement, so much more community, so much more live streaming and dialoguing and international.

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 Oh my gosh, so much stuff.

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 We're going to talk about that soon with the Church Digital.

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 And really, I'm going to just be honest, like one of, one of the architects, um, and maybe the best addition that we've done in the Church Digital was involving ourselves with Barbara Carnero and Word Revolution.

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 Barbara is, uh, is CEO of the agency over there at Word Revolution.

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 And, um, I am, I am so impressed.

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 We've been working with her for about 10 months on different projects.

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 She, she spearheaded our, our brand, uh, rebranding.

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 She and her team, um, our, our brand, uh, our, our, our communication strategy are, are just, you know, so much, even, even like what we're doing on a day-to-day basis, not only the strategy aspects, but how we're communicating.

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 And, and to be honest, a lot of what my vision for what the Church Digital was, we'll talk about it in the show, a lot of my vision, um, like she's owning it and she's telling it back better than I am.

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 And, uh, and, and she's, I mean, she's such an asset for us.

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 Uh, we brought her on the Church Digital team.

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 She's, she's Connections Director.

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 Um, and so communications and, and a lot of the, the, the top funnel stuff, if you do the funnel talk, she's that.

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 And then feeds into Andy, who's now overseeing community, which is Discord and some other things.

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 And so, like, it's been an incredible experience.

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 And so, but, but her agency really works with church rebranding, church strategy, church communication stuff.

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 And, um, we, the Church Digital, this summer, summer 24, we're doing a series of learning communities.

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 And it's like, hey, who are, who are we going to do?

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 Like, what, what learning communities are we going to kind of open up with and get a proof of concept on?

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 And Barbara is doing some phenomenal work with, um, communications.

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 And so it's like, all right, Barbara, you know, are you willing to step in?

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 And she is.

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 And so we're going to be offering a learning community on church communications here, summer 24.

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 And I would challenge you all to check out Barbara's communications.

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 If you are an organization that is struggling with branding, uh, with messaging, with communications,

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 with the strategy implications of it, with, with getting people to own your vision.

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 We talk about this portability, uh, getting people to own your vision.

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 Um, Barbara has done that for the Church Digital in a big way.

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 And she's doing a learning community to help organizations and churches like yours figure it out for you.

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 So more information on learning communities, thechurch.digital slash, um, learning hyphen communities.

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 Check out that's plural on communities.

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 We'll put a link in the show notes towards it.

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 Disclaimer here on the podcast.

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 Um, this is probably the, we've done a lot of live podcast recordings and streams.

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 We've not had any issues.

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 And for whatever reason, this podcast, we had the most issues with the live stream.

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 So be patient with us on the tech.

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 Um, it, it'll hold up for the, for the most part.

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 And, uh, I, and I think everything was, came through okay.

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 Um, there was a lot of just calm distractions kind of walking into this conversation solid.

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 Um, you know, life sometimes gets messy and, and it intersects into what we're trying to do.

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 And you're feeling that in real time.

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 Remember, this is the unfiltered episode 294 of the Church Digital Podcast.

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 You're getting real.

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 Uh, so we'll talk about it some on, on the show, but definitely a big win.

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 Whether you're a physical church, whether you're a digital church, whether you're something

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 in between, whether you're just trying to figure this out, nonprofit Christian ministry, like

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 there's takeaways for all of you.

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 So check out, uh, myself, Jeff, the Church Digital and Barbara with the Church Digital and

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 Word Revolution.

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 In a, in a, in a, in a conversation, uh, digital, uh, communications for churches.

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 Okay, everybody, here you go.

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 Hey, Barbara, how you doing?

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 I'm good.

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 I'm good.

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 So this is going to be an, in an interesting conversation.

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 I was, I was telling them, you know, you are, uh, just getting ready to leave the country,

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 moving with your family over to Barcelona.

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 I told them an interesting story where I almost died in Barcelona at the Barca, at the Spain,

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 France, uh, border.

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 I was, I was kayaking.

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 I was on a, I did a mission trip to Barcelona.

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 Um, I actually had a friend at the time that was playing for the Barcelona dragons, which

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 was the NFL minor league team that was in Barcelona.

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 And, uh, so I was visiting him as well.

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 And, uh, we went kayaking and, um, my kayak overturned in this, the whitewaters in France.

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 Um, and I didn't, I didn't under overturn it and, uh, kind of like was drowning for a little

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 bit.

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 And by the time they got like that, I didn't, I mean, obviously I didn't die.

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 It wasn't even hospital, but you know, they get, they get me out.

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 They, they, uh, they do the chest compressions.

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 I get all the water out of me and it was, it was crazy.

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 They didn't mouth to mouth.

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 I, it was, if my friend had actually done mouth to mouth on me, like that would have

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 been, um, awkward.

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 Um, it was a big football player guy.

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 And, uh, but no, it was, uh, it was, it was an interesting moment.

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 I lost my class ring.

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 It was my, my college class ring at the time is actually somewhere at the bottom of some

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 river in, in, uh, France or Spain.

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 So hopefully, hopefully you don't die in Barcelona, Barbara.

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 I don't want to jinx the situation, but that would be my wish for you.

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 Um, and, but I was like, you know, she's, she's moving.

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 And so we've been doing a lot of running on both sides.

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 I've been dealing with insurance companies and, and, uh, calling a bunch of that besides

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 some of the other stuff.

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 But I am excited and looking forward to coming into this conversation centered around, uh,

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 church communication.

00:11:06.020 --> 00:11:08.460
 So how are you doing today?

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 Are you, you settled in everything good?

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 What's, what's your day look like so far?

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 We are, we are.

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 So, you know, we're in that limbo where we're not there.

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 We're not here anymore.

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 So it's kind of like half, half of the house is gone, but then half of the house is still

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 here.

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 Uh, and, uh, you know, we're kind of have a foot there and a foot here.

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 And so I, I hate limbo.

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 Um, so I'm, I'm kind of like just ready to be done.

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 Um, but you know, there's something to be said about, uh, mourning what you're leaving

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 behind and the things that you're gonna, uh, you know, not see for a little, a little bit.

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 So I'm, I don't want to rush that process of, of going through those emotional roller coasters.

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 This would be, this will be the first time we don't, do not live in the U S for like in

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 the last, um, 15, 15 years.

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 So yeah.

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 So U S will be a place of visit for me now, like vacation.

00:12:00.300 --> 00:12:00.740
 Yeah.

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 I've never, I've never lived outside of the country.

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 You know, I've, I've visited and traveled, but, um, you were, you, you were more South

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 American initially, right?

00:12:08.100 --> 00:12:08.540
 Yes.

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 So Spain will be the seventh country I'll live in.

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 Um, yeah, Brazil, Chile, Argentina, Portugal, England, U S and now Spain.

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 Where England?

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 I was in London.

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 That's where I finished my degree.

00:12:22.180 --> 00:12:22.360
 Yeah.

00:12:22.740 --> 00:12:23.140
 Wow.

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 I, I, London is the place that I would love to.

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 I, I did a lot of, uh, my, my minor in college was a British literature and actually 19th century

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 British literature.

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 And I can tell you a bunch of stuff about stuff you don't care about, but, um, I, you know,

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 I've always been like, I want to go to London one day.

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 And so one day, one day it'll actually happen, but we're not there now.

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 All right.

00:12:44.600 --> 00:12:46.420
 Hey, let's, let's dig in here.

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 We're, we're talking about, um, we're talking about church communications.

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 And, and, and, you know, I've, I've shared your story often here, uh, on streams and podcasts

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 talking about, uh, you know, a lot of the, the things, uh, that you've helped us figure

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 out with the church digital with our, our rebranding, uh, merging digital church network and the church

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 digital together, um, helping us simplify our, our message and the importance of that.

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 Um, you know, building the websites, um, you know, unifying what we're doing and using that,

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 that, that really that vision to, to help us filter out what we are and what we're not.

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 Um, and it, and it's funny, like even as early as recent as today, you know, we're in meetings

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 talking about it and some of the stuff I want to hear and some of the stuff I'm like, I don't,

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 I don't like what you're saying right now, Barbara, not to say that it's wrong, but it's,

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 it's, it's forcing me, uh, to kind of limit who I am because I want to do everything for

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 everybody.

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 I want to, I want to be, um, you know, salt.

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 I want to be everywhere.

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 You know, we're, we're the salt of the earth and sometimes by doing everything, by trying

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 to reach everybody, you reach nobody.

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 And, um, you know, the, the more narrow you reach, the more people that you reach.

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 And so it's, it's, it's hard to, in digital context, I'm just gonna be honest, it's hard

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 for me to pivot.

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 And I know that's, that's a challenge for a lot of our churches because physically it's

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 everywhere, everything.

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 And, and when they try to be everywhere and everything for everyone digitally, you know,

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 there's a lot of challenges in that.

00:14:19.900 --> 00:14:23.940
 And so, man, I would love to just even open up a little bit here for you.

00:14:23.940 --> 00:14:29.420
 And, and like, as, as we're talking, you know, digital, uh, communications, you know,

00:14:29.420 --> 00:14:31.180
 we're talking, let's talk physical church.

00:14:31.180 --> 00:14:36.800
 Let's talk digital expressions of church established new, uh, plants, you know, top to

00:14:36.800 --> 00:14:37.080
 bottom.

00:14:37.440 --> 00:14:39.200
 What are, what are some of the challenges?

00:14:39.200 --> 00:14:41.840
 What are some of the, um, the, the hurdles?

00:14:41.840 --> 00:14:43.780
 How do, and how do we even start to overcome that?

00:14:44.000 --> 00:14:44.200
 Yeah.

00:14:44.320 --> 00:14:49.520
 So, uh, you know, the idea of, of having an audience is something that we've heard for a

00:14:49.520 --> 00:14:49.980
 long time.

00:14:49.980 --> 00:14:54.460
 Like people will talk about, like, you know, define your audience, get to know your audience.

00:14:54.460 --> 00:15:00.560
 Uh, and I feel like we've gotten to a point where the idea of an audience is this, this,

00:15:00.560 --> 00:15:03.660
 this like very abstract concept, right?

00:15:03.740 --> 00:15:05.280
 I was like, oh yeah, I have an audience.

00:15:05.280 --> 00:15:06.860
 Like, what is it?

00:15:06.860 --> 00:15:13.700
 Like how, how can we, um, humanize that and not seeing it as an abstract concept and start

00:15:13.700 --> 00:15:14.480
 seeing people?

00:15:14.880 --> 00:15:20.640
 Uh, and so I think more, more than more often than not, like the things that I, I sometimes

00:15:20.640 --> 00:15:27.700
 share with leaders and, and, uh, church leaders is like, listen, I don't want you to think of

00:15:27.700 --> 00:15:30.860
 serving everybody because even that is abstract.

00:15:31.420 --> 00:15:37.620
 Who's sitting at your table when you're talking, when you're describing, when you're sharing what

00:15:37.620 --> 00:15:39.100
 you do, who's sitting at your table.

00:15:39.260 --> 00:15:41.520
 And now obviously we can have visual tables, right?

00:15:41.520 --> 00:15:42.720
 We can have visual gatherings.

00:15:42.720 --> 00:15:47.420
 We can have in-person gatherings and like all of those, like the expressions can be endless,

00:15:47.420 --> 00:15:49.500
 but who, who's sitting with you?

00:15:49.760 --> 00:15:54.040
 Not everybody will sit with you and what you're doing in some point in time, sometimes the

00:15:54.040 --> 00:15:59.320
 easiest way to start is by saying who would never sit at my table because there are, there

00:15:59.320 --> 00:16:03.320
 are people that will never sit at my table, not because I don't want to work with them,

00:16:03.320 --> 00:16:08.020
 not because I don't want to minister to them, not because I don't want to serve them, but

00:16:08.020 --> 00:16:13.640
 because there's just no point of connection, uh, that person would choose not to sit at my

00:16:13.640 --> 00:16:13.980
 table.

00:16:14.160 --> 00:16:18.900
 And so there has to be a table somewhere for that person because God is that good.

00:16:18.900 --> 00:16:21.480
 Like he wants everybody to have a seat at a table.

00:16:21.660 --> 00:16:25.860
 And so I need to start by saying some people will never sit at my table.

00:16:26.060 --> 00:16:31.560
 And if I can start looking at who would have a hard time or where's the greatest gap, right?

00:16:31.560 --> 00:16:35.200
 So I can say, well, it'll be easier for some people than others.

00:16:35.360 --> 00:16:39.600
 So some have a smaller gap than others will have.

00:16:39.780 --> 00:16:42.960
 Does that mean that I, you know, and let's just give examples.

00:16:42.960 --> 00:16:53.040
 Like I may say, well, a 65 year old male may never sit at a table with me, with me listening

00:16:53.040 --> 00:16:54.000
 to what I got to say.

00:16:54.620 --> 00:16:58.540
 Maybe we're just saying that there's going to be somebody in some point in the future that

00:16:58.540 --> 00:17:02.480
 will be like, he's 65, he's a male and he's willing to hear what I say.

00:17:02.600 --> 00:17:04.800
 So you always have exceptions to that rule.

00:17:04.800 --> 00:17:11.140
 We're not in, I, we use the stereotype as, as a way to kind of see something, but I'm

00:17:11.140 --> 00:17:14.240
 not saying that I will never speak to a 65 year old male.

00:17:14.660 --> 00:17:15.140
 Right.

00:17:15.220 --> 00:17:23.140
 Um, if I think of an 18 year old boy, that's probably a similar gap too.

00:17:23.140 --> 00:17:30.000
 Like there's a wide gap there for me to speak unless it's like a friend to my son or my son

00:17:30.000 --> 00:17:30.860
 himself, you know?

00:17:30.860 --> 00:17:37.180
 So, uh, depending on your ministry, your talents, your gifts, where God has placed you, the ministry

00:17:37.180 --> 00:17:42.960
 he's put in your heart, there will be people with a shorter gap towards you than others.

00:17:42.960 --> 00:17:49.880
 And so all I'm, I need, I can start with saying, okay, for some people will be really hard to

00:17:49.880 --> 00:17:51.540
 actually want to sit down with me and talk.

00:17:52.100 --> 00:17:54.640
 And so who's sitting there, who do you see?

00:17:55.020 --> 00:18:01.000
 And the more I can humanize that vision, the easier it will be for me to speak to them.

00:18:01.520 --> 00:18:02.400
 It's interesting.

00:18:02.640 --> 00:18:07.260
 What now, I mean, you're talking about who's at the table, who do you, who do you have?

00:18:07.780 --> 00:18:10.640
 And, and, you know, let's, let's talk, let's talk about the planters.

00:18:10.640 --> 00:18:14.820
 Like most of the, the, the planters, the people that are coming and starting digital churches,

00:18:14.820 --> 00:18:22.680
 like they, they have a target audience in mind that, that really comes from their vision,

00:18:22.840 --> 00:18:24.260
 their dreams, their desires.

00:18:25.060 --> 00:18:28.400
 Um, like, is that, is that selfishly motivated?

00:18:28.520 --> 00:18:32.380
 Should we be looking at who our connections are instead of who we want them to be?

00:18:32.380 --> 00:18:35.880
 Should we, you know, desire to, to change and recruit?

00:18:35.980 --> 00:18:40.800
 Like, how, how do we feel that tension of who we want to become, who we want our church

00:18:40.800 --> 00:18:46.320
 to be maybe on a planting perspective, and then who we're actually getting at this point?

00:18:46.420 --> 00:18:48.520
 Like, you know, and even just confession.

00:18:48.520 --> 00:18:52.420
 I felt this with the church digital where, you know, a lot of, a lot of our move to discord

00:18:52.420 --> 00:18:55.580
 was to try to reach a different demographic.

00:18:55.580 --> 00:19:00.000
 We were reaching a lot of, well, people that look like me, uh, to be honest, mid forties

00:19:00.000 --> 00:19:05.660
 with, you know, bald, um, and we wanted to move away from the mid 40 bald looking guy.

00:19:05.740 --> 00:19:09.340
 I mean, I'm kind of attractive, I think, but you know, I'd, I'd rather see some, some younger

00:19:09.340 --> 00:19:09.840
 faces.

00:19:09.840 --> 00:19:13.040
 And so like, is that, is that selfishly motivated?

00:19:13.160 --> 00:19:16.820
 How do, how do we feel that tension and even balance who we are versus who we want to

00:19:16.820 --> 00:19:16.960
 be?

00:19:16.960 --> 00:19:17.360
 Yeah.

00:19:17.980 --> 00:19:20.260
 Uh, I, I do believe that God plants those seeds.

00:19:20.260 --> 00:19:25.160
 Like I believe that he's going to give you a passion, a vision, uh, for a group of people.

00:19:25.600 --> 00:19:32.240
 Uh, and, uh, it's, it's so amazing for me to see how, uh, the level of connection, it's

00:19:32.240 --> 00:19:34.180
 not necessarily just based on age.

00:19:34.180 --> 00:19:38.980
 Now I'll be honest, there is like, well, we got like, uh, let's put a name to it, like

00:19:38.980 --> 00:19:42.400
 the golden ratio or whatever the golden range.

00:19:42.880 --> 00:19:49.600
 So there's a, uh, um, a 10, like if you look at somebody that is 10 years younger, 10 years

00:19:49.600 --> 00:19:53.460
 older than you, there's a greater chance that they, there would be a connection there.

00:19:53.760 --> 00:19:58.580
 Uh, just naturally, because there is not like, you know, just think of generational gaps to

00:19:58.580 --> 00:19:59.120
 begin with.

00:19:59.320 --> 00:20:03.560
 So naturally, if you're, let's just go to the traditional church.

00:20:03.560 --> 00:20:08.340
 If you get, if you have a pastor that is 52, there's a good chance, a big chunk of the

00:20:08.340 --> 00:20:11.280
 congregation will be 42 to 62 naturally.

00:20:11.680 --> 00:20:13.500
 Does that mean they can't attract other people?

00:20:13.620 --> 00:20:14.360
 No, they can.

00:20:14.480 --> 00:20:19.400
 Sometimes you have a second pastor that is younger, or this person is transitioning from

00:20:19.400 --> 00:20:25.820
 somebody else, but naturally, so the least, like the path with least resistance will be

00:20:25.820 --> 00:20:27.800
 somebody 10 years younger, 10 years older.

00:20:28.180 --> 00:20:29.220
 That is a fact.

00:20:29.360 --> 00:20:34.840
 It's very natural that even your friends group will be similar to what I'm describing, but

00:20:34.840 --> 00:20:39.860
 we can connect with people from different places than just our age, right?

00:20:39.860 --> 00:20:45.960
 So you can find connections based on key human desires, based on stages of life, based on

00:20:45.960 --> 00:20:46.460
 affinity.

00:20:47.040 --> 00:20:53.160
 Uh, and so there are ways to create your church, your movement, your ministry based on something

00:20:53.160 --> 00:20:54.300
 else that is not age.

00:20:54.360 --> 00:20:57.340
 I think age affects it, but I don't think it defines it.

00:20:57.660 --> 00:20:57.780
 Yeah.

00:20:58.140 --> 00:21:01.880
 Uh, white, white beard sharing a comment right now in the, in the chat.

00:21:01.960 --> 00:21:05.640
 I don't know if you can see that you can click on the, uh, chat bubble in the upper right

00:21:05.640 --> 00:21:07.600
 hand corner to, to get connected with that.

00:21:07.660 --> 00:21:08.660
 By the way, we're doing this live.

00:21:08.700 --> 00:21:11.900
 I probably said that, but white beard, uh, which is so true.

00:21:11.900 --> 00:21:14.460
 I look old, but speak to a younger audience.

00:21:15.120 --> 00:21:18.480
 Um, and, and so like, you know, some of us are capable of that.

00:21:19.000 --> 00:21:23.360
 Um, I don't know if I, I don't know if I do, to be honest, like I would, I mean, I've even

00:21:23.360 --> 00:21:27.280
 in, in, in the movement of what we're doing here with the church digital, like I, we, we

00:21:27.280 --> 00:21:30.820
 do, there are younger people that are, but you know, I don't, I don't know that I'm

00:21:30.820 --> 00:21:35.680
 like as, as much as white beard is the target to kind of do what, what he's able to do and

00:21:35.680 --> 00:21:36.700
 build those relationships.

00:21:37.340 --> 00:21:41.540
 Um, or at least I'm sensitive to the fact that, you know, I look the way that I look.

00:21:41.800 --> 00:21:48.980
 Um, what, um, as we're, and one of the things that I love that you did for us is, is really

00:21:48.980 --> 00:21:57.600
 helped us, um, you know, recognize who we are, are reaching, who we wanted to reach and

00:21:57.600 --> 00:22:02.680
 then simplify everything that we were doing that, that was misaligned.

00:22:03.180 --> 00:22:07.140
 And there was, you know, historically, you know, within the church digital, and this is

00:22:07.140 --> 00:22:09.000
 my fault because I want to make everybody happy.

00:22:09.640 --> 00:22:13.420
 Um, you know, we were, we were kind of all over the place, but the reality is, is that

00:22:13.420 --> 00:22:16.460
 we needed to, to really align that and bring that down.

00:22:17.100 --> 00:22:21.240
 Um, how, how do we, how do we get to that place?

00:22:21.380 --> 00:22:27.320
 You know, and I'm even talking physical churches that, um, really struggle with that, you know,

00:22:27.360 --> 00:22:30.420
 trying to, they do everything for everyone.

00:22:30.420 --> 00:22:32.900
 And that's kind of the, the approach towards that.

00:22:33.020 --> 00:22:37.260
 And once again, that may work physically, but digitally there's challenges to that.

00:22:37.260 --> 00:22:43.980
 So, um, how, how do we kind of resolve and get past, not just recognizing who our audience

00:22:43.980 --> 00:22:48.960
 is, but narrowing down the focus of what we're actually doing to only target that audience.

00:22:48.960 --> 00:22:50.080
 Is that even the right play?

00:22:50.400 --> 00:22:50.600
 Yeah.

00:22:50.740 --> 00:22:53.360
 So, uh, I use, uh, food metaphors often.

00:22:53.360 --> 00:22:55.900
 So forgive me if you guys haven't had any lunch yet.

00:22:56.380 --> 00:22:58.880
 Uh, but have you ever been to Haagen-Dazs?

00:22:58.940 --> 00:22:59.740
 As a diabetic?

00:22:59.740 --> 00:23:00.980
 Not really, not lately.

00:23:00.980 --> 00:23:01.760
 No, thank you.

00:23:03.020 --> 00:23:04.720
 I do know what you're talking about historically.

00:23:04.720 --> 00:23:05.020
 Yes.

00:23:05.080 --> 00:23:08.780
 Well, one of my, one of my aunts, she used to work for Haagen-Dazs and her job was to

00:23:08.780 --> 00:23:11.740
 go to places like the Dominican Republic and try the ice cream.

00:23:12.240 --> 00:23:14.600
 Uh, and so that was, that was her job.

00:23:14.600 --> 00:23:19.460
 Like she, she would literally, so she would fly to all of their resorts and whatever, whatever,

00:23:19.460 --> 00:23:20.520
 and just try the ice cream.

00:23:20.520 --> 00:23:21.920
 And so that was her job.

00:23:21.920 --> 00:23:26.740
 But, you know, one of the things about Haagen-Dazs is that this is, there's like all of these luxurious,

00:23:26.740 --> 00:23:32.020
 like very, like, you know, uh, flavors and, you know, mixtures and whatever.

00:23:32.280 --> 00:23:37.360
 And, uh, I used to fight my kids because I was like, I will forbid you from going to Haagen-Dazs

00:23:37.360 --> 00:23:38.240
 and picking vanilla.

00:23:39.620 --> 00:23:47.120
 There's just, I know, like, I'm not spent, like, you're going to pick a flavor that really

00:23:47.120 --> 00:23:51.300
 like guys, like elevate your design, you know, like ice cream experience.

00:23:51.420 --> 00:23:51.860
 You know what I mean?

00:23:52.260 --> 00:23:53.840
 That's really expensive for a plane.

00:23:54.000 --> 00:23:54.860
 There's got to be something better.

00:23:54.880 --> 00:23:55.840
 We're not going for vanilla.

00:23:55.940 --> 00:23:56.840
 Like I refuse.

00:23:56.880 --> 00:24:01.320
 Like if you want vanilla, get McDonald's, whatever thing, if the machine is working, but you know,

00:24:01.360 --> 00:24:02.680
 like we're not doing that.

00:24:03.020 --> 00:24:08.240
 So, um, but there, there's this one story and I wish I could quote it correctly, but I can't

00:24:08.240 --> 00:24:13.200
 remember even who said it, but if you were to send 10 people to an ice cream store, to a

00:24:13.200 --> 00:24:19.060
 Haagen-Dazs, and if you were to say, you all have to agree on you, you have free ice cream

00:24:19.060 --> 00:24:21.020
 for life, but you all have to agree on a flavor.

00:24:21.240 --> 00:24:22.880
 They would all come back with vanilla.

00:24:24.500 --> 00:24:26.180
 Who goes to a Haagen-Dazs for vanilla?

00:24:26.440 --> 00:24:26.820
 Nobody.

00:24:27.000 --> 00:24:27.200
 Right.

00:24:27.340 --> 00:24:30.260
 And so I need you to think of this from this angle.

00:24:30.460 --> 00:24:34.860
 As soon as you have two audiences, you have to lose something.

00:24:35.860 --> 00:24:40.060
 And so instead of giving something, you're actually going to lose something of who you

00:24:40.060 --> 00:24:42.700
 are, of your gifts, of your talents, of your resources.

00:24:43.180 --> 00:24:49.160
 And so what I want you to think is I need to operate at the maximum of my ability and the

00:24:49.160 --> 00:24:55.140
 maximum of my ability is a talent, a specific way of speaking, a specific way of ministering,

00:24:55.260 --> 00:25:02.640
 a specific way of serving that in some cases, it's not like it's excluding people, but it's

00:25:02.640 --> 00:25:07.840
 so intentional to a group of people that their option is none, but to say yes.

00:25:08.540 --> 00:25:12.140
 And so what you're doing is you're accelerating the path towards somebody.

00:25:12.820 --> 00:25:14.100
 I'll describe it this way.

00:25:14.860 --> 00:25:21.820
 You have to think that any ministry has, you know, picture those in the airport, you

00:25:21.820 --> 00:25:25.740
 have those like moving, moving pathways, how do you call them?

00:25:25.940 --> 00:25:26.100
 Yeah.

00:25:26.240 --> 00:25:27.580
 So the moving walkways.

00:25:27.980 --> 00:25:33.980
 So imagine that they're moving walkways coming towards you at a very slow pace.

00:25:34.320 --> 00:25:37.100
 So you have people, they will find you somehow.

00:25:37.600 --> 00:25:39.240
 Maybe they will hear from somebody.

00:25:39.520 --> 00:25:40.800
 Maybe they'll find you on Google.

00:25:41.700 --> 00:25:45.100
 There's something that is going to bring them to you at a slow pace.

00:25:45.800 --> 00:25:50.760
 And you have the chance to accelerate one of these paths, which ones you want to accelerate.

00:25:51.140 --> 00:25:56.220
 So just imagine you have a wrench and you can go and you can say, there's this one, one of

00:25:56.220 --> 00:25:58.260
 these paths I can accelerate.

00:25:59.000 --> 00:26:00.460
 And that's where you put your intentionality.

00:26:00.560 --> 00:26:03.100
 So I'm not slowing down the other ones.

00:26:03.740 --> 00:26:09.460
 They're still coming to me, but they're coming at the pace they're coming, but I'm speeding up

00:26:09.460 --> 00:26:11.620
 the process for one of them to find us.

00:26:11.780 --> 00:26:14.480
 And so that's what we did for the church digital.

00:26:14.620 --> 00:26:19.820
 We said, there's this one group and we're going to make a path that is so clear for them to

00:26:19.820 --> 00:26:22.520
 cross that they would not look to the left or to the right.

00:26:22.740 --> 00:26:23.860
 It would be very clear.

00:26:24.400 --> 00:26:29.840
 And so when you make one of these paths clear, you will see more movement towards you.

00:26:30.080 --> 00:26:33.600
 And then once you have, you know, if this one is working, then you can think about a second

00:26:33.600 --> 00:26:35.480
 path and the third path and a fourth path.

00:26:36.120 --> 00:26:40.100
 But otherwise, you're just going to be diluting your efforts.

00:26:40.100 --> 00:26:44.220
 To do that, to do that, we had to sacrifice, you know, some, some stuff.

00:26:44.380 --> 00:26:48.200
 And it's interesting, you know, Whitebeard's even referencing that in chat.

00:26:48.640 --> 00:26:56.160
 He's like, I, I, he's, I will draw a younger crowd because I use EDM as worship music.

00:26:56.260 --> 00:27:01.000
 Now, if you don't know Whitebeard, Whitebeard is, Whitebeard works every December at Santa

00:27:01.000 --> 00:27:01.360
 Claus.

00:27:02.080 --> 00:27:10.000
 He is the, the Christian version of, of ZZ Top and, and he's like, and I will, and it

00:27:10.000 --> 00:27:12.900
 turn, it will turn off older people, but he's okay with that.

00:27:12.980 --> 00:27:13.520
 That's what he's saying.

00:27:13.620 --> 00:27:15.960
 So, so here's a guy in his Whitebeard.

00:27:16.040 --> 00:27:17.180
 How old are you actually?

00:27:17.260 --> 00:27:22.120
 I would probably say mid sixties, 56, sorry, 56.

00:27:22.560 --> 00:27:29.060
 And, but he is very much kind of like that, that's, you know, seventies rocker guy mindset

00:27:29.060 --> 00:27:32.060
 with the, with the long, literally that he told me at one point his beard.

00:27:32.060 --> 00:27:33.240
 Heard was over 12 inches long.

00:27:33.420 --> 00:27:33.920
 I forget.

00:27:34.000 --> 00:27:35.620
 And that was a 14 inches long.

00:27:36.140 --> 00:27:41.320
 And, and so this is not the guy when he's like younger audience, he's, he's like walking

00:27:41.320 --> 00:27:47.200
 around the art district in, in Tampa, which is called Ybor city and, and wearing a monk

00:27:47.200 --> 00:27:50.380
 outfit and doing like street ministry with people.

00:27:50.380 --> 00:27:55.820
 And that's like how he, he operates, which is not, you know, typically what you would see

00:27:55.820 --> 00:27:56.660
 for somebody like that.

00:27:56.660 --> 00:28:01.940
 Literally, literally he's Whitebeard punk monk because he breaches punks with,

00:28:02.040 --> 00:28:05.800
 or punk music and looks like a monk when he does it.

00:28:05.800 --> 00:28:10.480
 And, um, like there's a sacrificial piece of that, right?

00:28:10.480 --> 00:28:15.220
 Like the, the people that are involved in his ministry, people that look like him and maybe

00:28:15.220 --> 00:28:20.860
 supporting him aren't maybe as engaged in EDM music as much as the, the audience that they're

00:28:20.860 --> 00:28:21.560
 trying to reach.

00:28:21.960 --> 00:28:26.760
 And Jeff, I think that we forget that every decision we make is either bringing people

00:28:26.760 --> 00:28:29.720
 closer or further away from you, every decision.

00:28:29.720 --> 00:28:31.620
 So it doesn't matter what you pick.

00:28:31.620 --> 00:28:39.040
 Like if you're picking Twitch versus Facebook, those two are digital, you know, that decision

00:28:39.040 --> 00:28:46.860
 alone is going to bring some people faster and it will, you know, slow down, um, what other

00:28:46.860 --> 00:28:48.800
 people will, how fast they will come to you.

00:28:48.800 --> 00:28:55.260
 So the channels you pick the, your theology, your personality, some people will have like,

00:28:55.620 --> 00:28:57.520
 Oh man, this person is just too much for me.

00:28:57.520 --> 00:28:58.880
 Like, you know, over the top.

00:28:59.100 --> 00:29:01.560
 And some people will be like, Oh, this person is just too boring.

00:29:01.560 --> 00:29:02.500
 Like too monotone.

00:29:02.620 --> 00:29:04.180
 I was a part of a discipleship group.

00:29:04.320 --> 00:29:08.100
 I'm not going to say the name out loud, but I was a part of the discipleship group that

00:29:08.100 --> 00:29:09.320
 happens at 7 PM.

00:29:09.480 --> 00:29:11.100
 So it was like, after the day was over.

00:29:11.580 --> 00:29:17.620
 And let me tell you, I would watch the recordings at 2X, you know, like two times faster.

00:29:18.100 --> 00:29:19.420
 And it was still slow for me.

00:29:19.480 --> 00:29:21.800
 So you can imagine what it felt like in real person.

00:29:22.240 --> 00:29:26.180
 Everybody was just like, and I'm, you know, I just need a faster energy.

00:29:26.720 --> 00:29:27.800
 Nothing wrong with the group.

00:29:27.860 --> 00:29:28.980
 It was phenomenal.

00:29:29.140 --> 00:29:33.560
 The teachings, like everything about it was great, but, but it was just a different rhythm

00:29:33.560 --> 00:29:36.660
 that I could handle personally, just my personal preference.

00:29:36.660 --> 00:29:41.660
 And so you're going to see that there, whatever decisions you make, and for other people, it

00:29:41.660 --> 00:29:42.560
 will be too fast.

00:29:44.340 --> 00:29:49.660
 I have a cohort where we're launching a learning community on communications, which is similar

00:29:49.660 --> 00:29:52.920
 content that I teach in a, in a, another cohort.

00:29:53.200 --> 00:29:57.840
 And, uh, you know, you will run it in some point and people will be like, yeah, I wish

00:29:57.840 --> 00:29:59.020
 you could participate more.

00:29:59.160 --> 00:30:02.600
 And then the next time you run it and people will be like, I don't like to be on, you know,

00:30:02.640 --> 00:30:03.440
 put on the spot.

00:30:03.620 --> 00:30:07.040
 And I was like, okay, either you participate, like which one, you know?

00:30:07.220 --> 00:30:13.540
 So every decision you make is already making people say yes or no.

00:30:14.820 --> 00:30:17.400
 The only thing I'm giving you is permission to own it.

00:30:17.620 --> 00:30:23.100
 So you're basically saying when I make this decision, I'm making an intentional decision

00:30:23.100 --> 00:30:25.880
 to accelerate the path for this person.

00:30:26.400 --> 00:30:27.860
 And so you have control over it.

00:30:27.920 --> 00:30:33.000
 Take control, be intentional with what you're building and you will see faster results.

00:30:33.280 --> 00:30:37.200
 And it's, it's so awesome when you see some of those results come in, you know, when you,

00:30:37.560 --> 00:30:42.600
 when you, you limit, you limit your focus and, and, uh, you get, you know, quote unquote

00:30:42.600 --> 00:30:46.560
 conversions when, when the, when the CTA works and, and, you know, it does that.

00:30:46.940 --> 00:30:51.360
 And, you know, we, we, at a personal level, we saw that happen, you know, in a big way

00:30:51.360 --> 00:30:52.580
 with, uh, with the discord.

00:30:52.580 --> 00:30:57.480
 And so driving, uh, you know, the initial email that, that I sent out the note from Jeff,

00:30:57.480 --> 00:31:02.340
 um, you know, that went out to our database and, and seeing, you know, a lot of those,

00:31:02.600 --> 00:31:04.080
 those, uh, people come on.

00:31:04.160 --> 00:31:08.540
 We had, I mean, it looks like we've, we've netted almost a hundred people, um, since that

00:31:08.540 --> 00:31:12.780
 initial went out and like engagement, the community has been, been really good on discord,

00:31:12.780 --> 00:31:17.120
 but there was, there was one guy that, that, to be honest, that day, it just kind of like,

00:31:18.060 --> 00:31:20.540
 it felt like it was everybody else, like coming in.

00:31:20.920 --> 00:31:24.020
 It was a name I didn't recognize, but to be honest, the database is so big.

00:31:24.020 --> 00:31:26.320
 Like, I don't, I don't keep taps with everybody.

00:31:26.420 --> 00:31:28.480
 And I thought, oh, I just met this guy at a conference or something.

00:31:29.240 --> 00:31:34.780
 And, um, he was, he was from another country, but he was really engaging and meeting and talking

00:31:34.780 --> 00:31:35.780
 with people on their own.

00:31:36.380 --> 00:31:42.600
 And then, um, you know, on, on my calendar, I, I see a meeting pop up that's with this

00:31:42.600 --> 00:31:42.860
 guy.

00:31:43.080 --> 00:31:44.300
 Well, actually I didn't realize it was this guy.

00:31:44.320 --> 00:31:45.460
 It's just a meeting popped up.

00:31:45.460 --> 00:31:49.700
 Um, we, we, and this is, you know, one of Barbara's pet projects and the things that

00:31:49.700 --> 00:31:54.140
 she was really excited about with the website launch, she pioneered this idea of doing a

00:31:54.140 --> 00:31:56.960
 church planting assessment where there was a series of questions.

00:31:57.640 --> 00:32:03.280
 And, uh, if you score kind of okay, like there's call to actions and there's, there's steps

00:32:03.280 --> 00:32:04.060
 for you to take.

00:32:04.360 --> 00:32:08.620
 If you score pretty well, then there's other steps and actions to take.

00:32:08.620 --> 00:32:14.340
 And, and if you scored like freaking incredible, um, you know, you're, you're, you know, one

00:32:14.340 --> 00:32:17.540
 on one meeting with me at some point and there's, there's a link to schedule that and we can

00:32:17.540 --> 00:32:18.160
 talk through it.

00:32:18.560 --> 00:32:24.280
 And so by the way, Barbara and, uh, uh, JMO came up with the questions and, and, you know,

00:32:24.280 --> 00:32:24.860
 launched that.

00:32:25.360 --> 00:32:30.980
 And, uh, and so sure enough, this guy from another country, um, walks into this meeting

00:32:30.980 --> 00:32:35.280
 with me and, um, and so I just, you know, started having a conversation.

00:32:35.380 --> 00:32:35.780
 Who are you?

00:32:35.800 --> 00:32:36.540
 What's going on?

00:32:37.120 --> 00:32:38.260
 Oh yeah, you're on discord.

00:32:38.360 --> 00:32:38.820
 That's great.

00:32:38.920 --> 00:32:39.700
 Tell me your story.

00:32:39.800 --> 00:32:41.020
 Oh, you're already in the server.

00:32:41.080 --> 00:32:41.560
 That's awesome.

00:32:41.600 --> 00:32:42.460
 I didn't realize that.

00:32:42.940 --> 00:32:45.020
 Um, you know, tell me, tell me who you are.

00:32:45.480 --> 00:32:52.360
 And, um, his story like literally was the example of the story of the person we worked,

00:32:52.440 --> 00:32:53.000
 we were targeting.

00:32:53.340 --> 00:33:00.340
 Like it was, um, he, uh, we wanted to do a digital church, uh, his, his physical church

00:33:00.340 --> 00:33:02.000
 didn't approve, mocked him for it.

00:33:02.200 --> 00:33:05.120
 He was searching on Google, trying to find community.

00:33:05.420 --> 00:33:07.020
 He found the church digital.

00:33:07.020 --> 00:33:12.020
 One of the videos that I did, cause he was looking up micro sites on YouTube, watch that,

00:33:12.180 --> 00:33:17.720
 um, and, uh, woke up and was new of us like for a month was kind of on the outskirts in

00:33:17.720 --> 00:33:22.220
 the crowd and, uh, and he says he went back to the website, the church digital, you know,

00:33:22.220 --> 00:33:26.280
 as he was just searching around and he noticed it was a new website and the website had a

00:33:26.280 --> 00:33:31.480
 clearer focus to really target that planting, the community, creating community, uh, in a

00:33:31.480 --> 00:33:33.600
 network for like a like-minded people.

00:33:34.220 --> 00:33:36.160
 And, uh, and that's where he did the assessment.

00:33:36.280 --> 00:33:37.580
 He booked the meeting with me same day.

00:33:37.620 --> 00:33:38.460
 He jumped in the community.

00:33:38.520 --> 00:33:43.780
 Sorry, me like it was, it was the, this is the guy that, that we literally like, I don't

00:33:43.780 --> 00:33:45.320
 know, Saddleback calls it Saddleback Sam.

00:33:45.400 --> 00:33:46.600
 It's like the target audience.

00:33:46.600 --> 00:33:50.100
 It's, it's like the, the, the paradigm, uh, that we aimed.

00:33:50.800 --> 00:33:54.980
 And, um, you know, it's like, I sat back, I was like, crap, it worked.

00:33:55.440 --> 00:34:00.420
 You know, we, it's like, we, we sacrificed all this stuff to, to really narrow down to who

00:34:00.420 --> 00:34:02.540
 do we want to be and who we wanted to be.

00:34:02.580 --> 00:34:03.240
 It actually worked.

00:34:03.240 --> 00:34:07.760
 And, and he's, he's engaging in community and dialoguing and other people are having meetings

00:34:07.760 --> 00:34:10.920
 with him and, and, and it's really, we're connecting with other people.

00:34:10.920 --> 00:34:14.420
 And it's like, oh my gosh, like this, this whole digital communications thing can actually

00:34:14.420 --> 00:34:16.540
 work when there's intentionality.

00:34:17.280 --> 00:34:25.360
 Um, it hurts when you have to excuse, but it hurts when you have to cut, but the payoff is

00:34:25.360 --> 00:34:25.740
 worth it.

00:34:25.740 --> 00:34:25.940
 Right.

00:34:37.000 --> 00:34:45.800
 She is choked up with emotion or something.

00:34:46.660 --> 00:34:49.320
 Um, yeah, that, that is so good.

00:34:49.560 --> 00:34:54.800
 Um, she is, uh, we're trying to find them and they're praying to find us.

00:34:54.840 --> 00:34:57.200
 And that, that was true, uh, with this situation.

00:34:57.200 --> 00:35:01.580
 This guy, you know, shared the story of how he was literally Googling, trying to find, and,

00:35:01.620 --> 00:35:07.260
 and I've had hundreds of those conversations over the years, I've got some crazy idea.

00:35:07.260 --> 00:35:08.480
 My pastor thinks I'm nuts.

00:35:08.580 --> 00:35:10.640
 My friends have no idea how to support me.

00:35:10.860 --> 00:35:13.020
 My wife's not even sure if like, this is legit.

00:35:13.580 --> 00:35:17.460
 Um, you know, and, and hundreds, uh, hundreds of calls ago was like, that's a great idea.

00:35:17.500 --> 00:35:18.320
 You should totally try it.

00:35:18.840 --> 00:35:20.820
 Now it's like, Hey, that's a great idea.

00:35:20.860 --> 00:35:22.660
 I know three people that are doing something similar.

00:35:22.740 --> 00:35:23.540
 Would you like to meet them?

00:35:24.160 --> 00:35:30.680
 And so it's, um, it's, it's interesting to see how the, you know, the crazies are getting

00:35:30.680 --> 00:35:34.420
 validated and, uh, and God's kind of making those some connections in place.

00:35:34.420 --> 00:35:38.640
 And, you know, Jeff, there's, um, there's power in speaking their language.

00:35:38.640 --> 00:35:42.520
 We have to acknowledge that we're all looking for that.

00:35:43.300 --> 00:35:49.180
 We're all looking for people that are speaking our language, uh, and, uh, there's, there's

00:35:49.180 --> 00:35:55.500
 so much power in being clear with the language that we're utilizing because that's the first

00:35:55.500 --> 00:35:57.760
 thing they will, they will connect with.

00:35:58.160 --> 00:36:05.420
 Uh, and so I was telling you, like, there are people out there praying that something like

00:36:05.420 --> 00:36:06.600
 TCD exists.

00:36:06.600 --> 00:36:11.260
 And so there's people out there praying that there's something like the church that you want

00:36:11.260 --> 00:36:11.780
 to plant.

00:36:12.740 --> 00:36:13.980
 They're praying about it.

00:36:13.980 --> 00:36:22.800
 They're asking God to help them find an expression of faith or church like that.

00:36:23.460 --> 00:36:28.040
 And, uh, God has placed that desire in you, has placed that desire in your, in your, in

00:36:28.040 --> 00:36:28.560
 your spirit.

00:36:29.220 --> 00:36:31.800
 And so he's going to equip you to do it.

00:36:31.900 --> 00:36:38.080
 Now, imagine if you have a, um, you know, we, okay, I'm going to, again, I'm going to

00:36:38.080 --> 00:36:38.780
 go back to food.

00:36:38.820 --> 00:36:38.980
 Yeah.

00:36:39.180 --> 00:36:41.020
 We used to have this restaurant in Annapolis.

00:36:41.120 --> 00:36:42.400
 I may be still there.

00:36:42.740 --> 00:36:45.100
 Uh, and they sell Thai food and donuts.

00:36:45.600 --> 00:36:50.920
 Now, when you think of those two together, it's like, that's not a common connection, right?

00:36:51.220 --> 00:36:53.440
 And so, first of all, here's my assumption.

00:36:53.660 --> 00:36:55.860
 They're neither good at Thai food or donuts.

00:36:56.040 --> 00:36:57.640
 And it was the best donuts in town.

00:36:57.920 --> 00:37:01.020
 I just never figured it out.

00:37:02.340 --> 00:37:02.820
 Why?

00:37:03.180 --> 00:37:07.640
 Because in my mind, I would not look for that when I was looking for donuts.

00:37:07.980 --> 00:37:13.480
 And I would not assume that that was a place for donuts because there's a, there's a mix

00:37:13.480 --> 00:37:16.380
 and match of things that just does, they just don't go together.

00:37:16.860 --> 00:37:20.440
 Uh, and, um, for real, they were the best donuts in town.

00:37:20.440 --> 00:37:24.760
 And I lived in Annapolis for several years and never knew about it until we're about to

00:37:24.760 --> 00:37:25.120
 leave.

00:37:25.240 --> 00:37:29.520
 And so it was like, how come it never occurred to me to even try?

00:37:29.940 --> 00:37:33.460
 Like, I'm not saying like, you know, but it didn't occur for me to even try.

00:37:33.540 --> 00:37:42.800
 So when people are looking for what they need and your message is Thai food and donuts, they

00:37:42.800 --> 00:37:45.600
 won't trust the Thai food or the donuts.

00:37:46.600 --> 00:37:52.220
 And you have to remember that be as clear as you can, as much as you can.

00:37:52.600 --> 00:37:58.600
 And I said this and I repeated like nobody has ever narrowed down too much.

00:37:59.880 --> 00:38:00.920
 Uh, you know what?

00:38:01.000 --> 00:38:04.020
 That is something I, I want, I want you to, to speak to that.

00:38:04.240 --> 00:38:07.980
 That was, um, impactful for me.

00:38:09.080 --> 00:38:14.060
 Um, I, my, my initial reaction to that was that's a pile of crap.

00:38:14.420 --> 00:38:17.800
 Um, and, but I, I really, I really had to, I'm just gonna be honest.

00:38:17.800 --> 00:38:23.920
 Like I had to really internalize that and wrestle with it, you know, and there's even in digital

00:38:23.920 --> 00:38:26.540
 communication, you try to reach everybody.

00:38:26.540 --> 00:38:30.360
 You reach nobody when you only try to reach a certain person, you reach a ton of them.

00:38:31.100 --> 00:38:34.720
 And so it's like, I know that principle, but it really is.

00:38:34.780 --> 00:38:41.460
 It's, it's, it's the weight of, okay, I'm going to have to cut off, um, by, by focusing

00:38:41.460 --> 00:38:43.620
 in, uh, I'm letting go.

00:38:44.160 --> 00:38:50.440
 And so when, when, when you're like, you know, nobody, nobody niches down, nobody targets

00:38:50.440 --> 00:38:53.300
 down, uh, nobody's disappointed by that.

00:38:53.300 --> 00:38:54.320
 It's like, oh my gosh.

00:38:54.320 --> 00:38:58.620
 Like, cause that's, cause it's, it's, it's, it's the, it's the price of, of releasing.

00:38:58.620 --> 00:39:02.260
 It's, it's the trust of, okay, there's going to be something better.

00:39:02.760 --> 00:39:06.560
 Um, I have to do, I have to release in order to receive.

00:39:07.260 --> 00:39:09.000
 Um, that's hard.

00:39:09.160 --> 00:39:14.220
 Like that is not something that, that is easy for, especially in established organizations.

00:39:14.220 --> 00:39:17.000
 Like planters would have an easier problem with that.

00:39:17.020 --> 00:39:17.820
 An established church.

00:39:18.000 --> 00:39:19.060
 Oh yeah, no, no, no.

00:39:19.080 --> 00:39:19.660
 This will work.

00:39:19.660 --> 00:39:20.700
 Like we try to reach everybody.

00:39:20.700 --> 00:39:21.600
 We just do it digitally.

00:39:21.640 --> 00:39:22.280
 We'll do it on Facebook.

00:39:22.280 --> 00:39:22.780
 No problem.

00:39:23.280 --> 00:39:24.960
 Uh, but it doesn't, it doesn't work.

00:39:25.380 --> 00:39:30.380
 And so like, talk about that and talk about maybe the cost of, of what it feels like to,

00:39:30.380 --> 00:39:32.420
 to let go and dealing with that.

00:39:32.880 --> 00:39:39.680
 So let's talk about costs because, uh, we think that the cost is when we say no, but the real

00:39:39.680 --> 00:39:41.420
 cost is when we say yes.

00:39:41.620 --> 00:39:47.620
 So if I say no to one thing, I'm saying no to one thing, but if I'm saying yes to one

00:39:47.620 --> 00:39:49.840
 thing, I'm saying no to 10 things.

00:39:49.920 --> 00:39:50.860
 Does that make sense?

00:39:51.500 --> 00:39:56.400
 Every yes you say is a no to a bunch of other things.

00:39:56.400 --> 00:40:02.120
 And so I had to, I had to go through that process myself as well of thinking every yes, I say,

00:40:02.220 --> 00:40:03.780
 okay, yeah, I'm going to serve that group.

00:40:03.880 --> 00:40:04.100
 Oh yeah.

00:40:04.100 --> 00:40:05.280
 I'm going to serve that group.

00:40:05.360 --> 00:40:05.560
 Oh yeah.

00:40:05.560 --> 00:40:06.700
 I'm going to do that thing.

00:40:07.160 --> 00:40:12.900
 Every yes that I'm saying, there's no's that automatically are created because of when I'm

00:40:12.900 --> 00:40:15.320
 doing this, I can't do those other 10 things.

00:40:15.680 --> 00:40:18.740
 And so every yes is actually more no's.

00:40:19.400 --> 00:40:25.940
 So, uh, I, that was a moment of freedom that gave me permission to continue to be as narrow

00:40:25.940 --> 00:40:27.320
 as I possibly could.

00:40:27.700 --> 00:40:33.900
 Now, um, this, this idea of being narrow will also create a new concept, which is the idea

00:40:33.900 --> 00:40:35.660
 of being viral for you.

00:40:36.640 --> 00:40:38.340
 Everybody thinks we need to be viral.

00:40:38.460 --> 00:40:39.440
 We need to be big.

00:40:39.480 --> 00:40:40.460
 We need to be gigantic.

00:40:40.540 --> 00:40:41.560
 We need to be expanding.

00:40:41.620 --> 00:40:44.260
 We need to be like, yes, growth is good.

00:40:44.260 --> 00:40:47.300
 I believe God is the one that takes care of that growth.

00:40:47.700 --> 00:40:53.860
 What I need you to do is say, I'm going to be so visible in a group of people that nobody

00:40:53.860 --> 00:40:55.600
 will ever say, I didn't hear about you.

00:40:55.660 --> 00:40:56.700
 I didn't know about you.

00:40:57.360 --> 00:41:04.540
 And so it's viral for you viral in a small, a smaller setting than out in the world.

00:41:04.540 --> 00:41:07.400
 Because if you're trying to be everything for everybody, you're basically going to have

00:41:07.400 --> 00:41:08.980
 to be visible in different places.

00:41:09.360 --> 00:41:14.460
 But if you're trying to be visible for a group of people, you can become more known

00:41:14.460 --> 00:41:18.880
 and visible to that group without having to worry about the rest.

00:41:18.960 --> 00:41:22.580
 And so you can become viral within a small setting.

00:41:23.020 --> 00:41:27.040
 But the other example is, again, my kids give me so many examples.

00:41:27.220 --> 00:41:27.680
 Chuck E. Cheese.

00:41:27.780 --> 00:41:28.960
 You guys have been to Chuck E. Cheese?

00:41:29.520 --> 00:41:35.000
 And you have that machine where they basically put the kid inside and they fly all those tickets

00:41:35.000 --> 00:41:37.660
 and the kid has to grab as many tickets as they can.

00:41:38.060 --> 00:41:38.200
 Okay.

00:41:38.280 --> 00:41:39.700
 What do kids do?

00:41:40.220 --> 00:41:42.400
 They try to catch all the tickets they can.

00:41:42.400 --> 00:41:48.780
 And all I'm thinking is like, dude, stop, see the flow of wind and put your hands like this.

00:41:49.420 --> 00:41:51.600
 It's like, just see how the tickets are rotating.

00:41:51.920 --> 00:41:52.920
 Stop right there.

00:41:53.080 --> 00:41:53.740
 Put your hands.

00:41:53.840 --> 00:41:56.000
 And then when they come, you grab a bunch at once.

00:41:56.000 --> 00:41:56.280
 Right.

00:41:56.400 --> 00:42:03.560
 And so this sense of lack of movement at times is what we cannot handle.

00:42:04.480 --> 00:42:11.320
 Because when you're narrow, you're going to be doing less and most people can't handle that.

00:42:12.640 --> 00:42:15.800
 Because we're so like, we got to run, we got to grab, we got to.

00:42:16.120 --> 00:42:20.040
 And so you're trying, but then the kid comes out and is like, well, I grabbed five tickets.

00:42:20.200 --> 00:42:26.740
 Well, yeah, because your effort to reach one made you lose the next one and made you lose the next one.

00:42:26.740 --> 00:42:37.260
 Where if you stop and you were visible in that one place that God has designed for you, he will move the wind to bring the tickets to you.

00:42:38.260 --> 00:42:38.900
 That's it.

00:42:38.900 --> 00:42:38.980
 Wow.

00:42:39.120 --> 00:42:40.000
 That's a lot of faith.

00:42:40.120 --> 00:42:40.540
 That's it.

00:42:41.760 --> 00:42:43.060
 And that's what we're seeing.

00:42:43.140 --> 00:42:43.720
 That's powerful stuff.

00:42:43.780 --> 00:42:49.120
 We're seeing God bring to us the people that need the very thing that you've developed.

00:42:49.380 --> 00:42:51.220
 And so there is a need.

00:42:51.960 --> 00:42:53.300
 God knows about that need.

00:42:53.420 --> 00:42:54.780
 He's answering that need.

00:42:54.780 --> 00:42:58.800
 But we're simply saying we're not going to leave our spot.

00:42:59.060 --> 00:43:07.600
 We're going to stay right here on this lane so that we can be visible to this group faster than we would normally be visible to them.

00:43:08.240 --> 00:43:10.360
 Man, it's just so much right there.

00:43:10.500 --> 00:43:11.200
 How do we?

00:43:11.640 --> 00:43:16.620
 So let me add one more thing that I think could, again, we need to take this to the practical side of things.

00:43:16.620 --> 00:43:20.120
 Because it's like, okay, Barbara, great concepts, but how do we actually do those things?

00:43:20.120 --> 00:43:25.920
 It's like, and so here's what I have found to be true is that I can only control a few things.

00:43:25.920 --> 00:43:27.460
 I cannot control the growth.

00:43:27.680 --> 00:43:36.780
 I cannot control what people do, but I can control where I'm visible, how I'm visible, and how frequently I'm visible.

00:43:37.840 --> 00:43:41.340
 I can say, hey, I'm going to show up on Discord.

00:43:42.660 --> 00:43:46.960
 I'm going to show up as a person of peace, and I'm going to show up frequently.

00:43:47.640 --> 00:43:48.980
 I'm going to show up every week.

00:43:49.040 --> 00:43:50.420
 I'm going to show up every day.

00:43:50.800 --> 00:43:52.220
 I'm going to show up once, whatever.

00:43:52.580 --> 00:43:59.340
 So you can control these three things, where you show up, how you show up, and how frequently you show up.

00:43:59.940 --> 00:44:07.800
 And so I cannot be in 25 platforms at once the same way that I can be in one or two.

00:44:10.280 --> 00:44:16.900
 I also should have clarity on who I am when I show up in those groups.

00:44:16.900 --> 00:44:23.280
 So for me, I want to be the person that reveals the heartbeat of the people around me.

00:44:23.960 --> 00:44:25.840
 That's kind of like the movement behind me.

00:44:25.900 --> 00:44:28.780
 It's like I want to be the person that reveals the heartbeat.

00:44:28.960 --> 00:44:31.040
 Like I want to be able to see it and bring it to the surface.

00:44:31.660 --> 00:44:37.760
 So when you think of your ministry, what do you want people to see in you?

00:44:37.840 --> 00:44:38.940
 What do you want them to see?

00:44:39.080 --> 00:44:41.360
 What's the story you want them to tell about you?

00:44:41.700 --> 00:44:47.440
 And all you have to do is you show up where they are as that person as frequently as you can.

00:44:48.340 --> 00:44:49.720
 Those are the things you can control.

00:44:50.540 --> 00:44:55.760
 It's interesting because you're recognizing that different platforms have different target audiences.

00:44:56.180 --> 00:45:02.140
 And as you're engaging with those platforms, it's not omni-channel where you're just broadcasting the same thing across all of them.

00:45:02.140 --> 00:45:17.340
 It's more targeted communications and so targeted communications, you're more intentionally focused on your message and what you're presenting at that time on that platform versus how you're represented in other platforms and moving forward.

00:45:18.740 --> 00:45:19.540
 You know, it's interesting.

00:45:19.740 --> 00:45:26.940
 Like that concept, that's actually, you know, Seth Godin wrote a book like Quitter or Loser or something back in the day.

00:45:26.940 --> 00:45:39.680
 It's a really small book, but actually I read that when I was running a Christian bookstore at the time and I read that book and I was like, all right, I need to shut down my business.

00:45:40.140 --> 00:45:55.500
 Like it was like just this complete focus, the shift of the book because it was, I mean, basically the premise of the book is if you're not the best at what you do, then you need to find what you're the best at and go do that because everything else is going to be a distraction.

00:45:55.500 --> 00:46:17.480
 And, you know, and this book was like 2007, but he was talking about how like in digital space, it's such a niche focus that unless you're standing out, that going back to your big fish in a small pond versus a small fish in a big pond, like that's how you're going to connect.

00:46:18.480 --> 00:46:33.700
 Um, you know, I remember I did when I first cast vision to some of my friends for the church digital, um, I, I said, um, I said to a guy named, he was an executive pastor of the church I used to work at and that he wasn't there anymore either.

00:46:34.120 --> 00:46:36.700
 But I cast vision to, you know, church digital, what are you doing?

00:46:36.760 --> 00:46:43.240
 I was like, oh no, I want to help, you know, every church, you know, understand digital strategy or some, some vague, something like that.

00:46:43.960 --> 00:46:47.240
 And, uh, he, he was like, Jeff, there's 300,000 churches.

00:46:47.300 --> 00:46:48.040
 And I was like, yeah, sure.

00:46:48.080 --> 00:46:48.800
 That's, that's the vision.

00:46:49.280 --> 00:46:51.220
 And he's like, it was so funny.

00:46:51.480 --> 00:46:52.440
 It wasn't Jeff.

00:46:52.500 --> 00:46:53.300
 That's not achievable.

00:46:53.400 --> 00:46:53.600
 Jeff.

00:46:53.660 --> 00:46:54.300
 That's not Jeff.

00:46:54.340 --> 00:46:57.400
 You know, like he didn't, he says, Jeff, honestly, that just sounds boring.

00:46:58.880 --> 00:47:03.980
 And I was like, what do you, what do you, what do you mean?

00:47:04.040 --> 00:47:05.180
 And it's really started to unpack.

00:47:05.280 --> 00:47:08.760
 It's like, no, Jeff, if you're going to, if you're going to stand out, it's not everybody.

00:47:09.520 --> 00:47:12.660
 It's, it's, it's somebody in it, in its individuals.

00:47:12.660 --> 00:47:22.500
 And that really, that was the early birth and been involved in like movements, international movements overseas and, and, uh, you know, really seeing God, God move.

00:47:22.500 --> 00:47:27.440
 And it was, was much more about an individual than, than, than something in mass.

00:47:27.440 --> 00:47:33.980
 And, and really when I look at some of these movements digitally, it's the, it's the, it's the guys like Mark that are like, Hey, I'm reaching gamers.

00:47:34.040 --> 00:47:37.380
 And when grandma comes along, that's great, but I'm not targeting grandma.

00:47:37.680 --> 00:47:39.240
 I'm re I'm reaching gamers.

00:47:39.240 --> 00:47:43.300
 And when the gamer's wife comes along, that's great, but I'm really targeting gamers.

00:47:43.900 --> 00:47:48.640
 And, um, and, and like, those are the guys and the gals that are successful right now.

00:47:48.640 --> 00:47:52.400
 The ones, at least in planting, the ones that are, are targeted towards that.

00:47:52.900 --> 00:48:04.900
 And, and honestly, like that's been a really difficult pill for the established church to swallow because they're so used to, well, we just want to, you know, get the extra 20% digitally of what we're already doing physically.

00:48:05.660 --> 00:48:12.200
 Um, you know, put the stream on Facebook and we'll engage with people and that will work to some level.

00:48:12.200 --> 00:48:17.180
 But the amount of energy that you're putting in that compared to, you know, it's something more targeted.

00:48:17.740 --> 00:48:22.260
 Like it's just difficult to get an established church to maybe understand some of these principles.

00:48:22.700 --> 00:48:22.900
 It is.

00:48:22.980 --> 00:48:23.460
 It's shifting.

00:48:23.620 --> 00:48:24.220
 It's a Titanic.

00:48:26.060 --> 00:48:27.960
 Oh, that's interesting dynamic right there.

00:48:28.040 --> 00:48:32.040
 The Titanic, um, stay away from the iceberg that that's looming.

00:48:32.300 --> 00:48:32.900
 That's, that's interesting.

00:48:33.540 --> 00:48:42.160
 One of the things, you know, that, that you've been, and I just want to even touch base on this a little bit as my insurance company calls me to talk with me again.

00:48:42.840 --> 00:48:54.840
 Um, one of the things that I would love to, to talk with you about, um, you know, one of the things that we're talking about as an organization is, is funding and, and fundraising.

00:48:54.840 --> 00:49:07.220
 And that was actually a meeting that we had this morning and Barbara, you were very, um, impassioned, uh, about, uh, some of the, the challenges and opportunities for that.

00:49:07.820 --> 00:49:17.420
 And, you know, it's interesting organizationally, as we're trying to deal with funding, I know at the planning level, every planter we talk with is, is dealing with the same funding issues.

00:49:17.420 --> 00:49:28.240
 And, and, you know, part, part of me is, uh, as the, you know, a guy that's kind of helping with this movement and working with a lot of our plot of planters is, man, I'd love to figure out even.

00:49:29.220 --> 00:49:31.080
 How to like solve the problem for everybody.

00:49:31.240 --> 00:49:37.480
 I don't know if that's officially my problem and that's something I'm praying about, but that's like part of me as the, Hey, I want to make everybody happy as well.

00:49:37.560 --> 00:49:38.880
 Let's, let's not solve it just for us.

00:49:38.920 --> 00:49:39.620
 Let's solve it for everybody.

00:49:39.680 --> 00:49:40.360
 What do we need to do?

00:49:41.040 --> 00:49:46.120
 Um, but you know, you, you really had some interesting perspectives talking about funding.

00:49:46.120 --> 00:49:51.940
 And so, man, I would love to get some of, some of that insight from you right now, because so many of the people listening to this are dealing with the same things.

00:49:51.940 --> 00:49:55.820
 I want to start with a concept that has to do with your movement.

00:49:55.960 --> 00:49:59.800
 I believe everybody has a movement in them, uh, especially ministries.

00:49:59.800 --> 00:50:05.000
 Like if God has placed, um, a desire in your heart, it's a movement that he's planted.

00:50:05.260 --> 00:50:10.720
 And so, um, that movement in itself is designed to move, right?

00:50:10.780 --> 00:50:15.200
 It's designed to grow and expand and, and cause something beyond yourself.

00:50:15.400 --> 00:50:21.040
 And so you, you may be the recipient of that idea, but it's supposed to go beyond you.

00:50:21.280 --> 00:50:25.020
 And some of us don't know how to, how to make that movement portable.

00:50:26.040 --> 00:50:29.300
 And, uh, I think one of the, there's two pieces.

00:50:29.460 --> 00:50:31.020
 One is language and one is clarity.

00:50:31.140 --> 00:50:33.960
 So I have to have clarity on what this movement is.

00:50:33.960 --> 00:50:37.220
 And I need to have language attached to it that makes it portable.

00:50:37.300 --> 00:50:42.380
 And so when I say, Hey, we're going to validate churches and digital spaces.

00:50:43.200 --> 00:51:00.560
 Um, Jeff is not the only person that can do it because other people can embrace that vision and they can do it in different settings, in different times, in different platforms, in different ways that will extend this movement of validating churches and digital spaces.

00:51:00.560 --> 00:51:04.060
 And so you, we need to make our movements portable.

00:51:04.500 --> 00:51:07.900
 The ages of vision and mission statements, I think is behind us.

00:51:07.900 --> 00:51:08.440
 Those are good.

00:51:08.540 --> 00:51:08.940
 Do them.

00:51:09.060 --> 00:51:09.580
 It helps.

00:51:09.900 --> 00:51:13.780
 But we need to start putting together language that is easy to move.

00:51:13.900 --> 00:51:16.700
 It needs to move fast and easy.

00:51:16.900 --> 00:51:30.860
 And so why, because even in your fundraising, even in your growing of your team, even in your, whatever kind of expansion, you will, you will depend on people that want to live out that same movement.

00:51:31.460 --> 00:51:39.420
 And so people that will fund you will fund you because they want to be a part of something and we have to give them the language for it.

00:51:39.720 --> 00:51:41.080
 Uh, you will exhaust your friends.

00:51:41.080 --> 00:51:46.340
 If you're just asking for money to get your ministry going, like that's going to be exhausted very fast.

00:51:46.720 --> 00:51:57.980
 But if you have people, if you give them clarity about what you're doing, uh, they can then join you because there's clarity on what they are doing, what their money is achieving.

00:51:58.160 --> 00:52:05.040
 And so I think we need to start there, clarify what your movement is, put language to it.

00:52:05.060 --> 00:52:05.840
 That is simple.

00:52:06.100 --> 00:52:10.920
 A 10 year old could understand the idea of validating churches and digital spaces.

00:52:11.720 --> 00:52:12.200
 Yeah.

00:52:12.300 --> 00:52:17.980
 So somebody young could actually be like, yeah, I want to be a part of that.

00:52:17.980 --> 00:52:18.440
 Right.

00:52:18.760 --> 00:52:20.220
 So it's portable.

00:52:20.500 --> 00:52:22.460
 Your language has to be portable.

00:52:22.620 --> 00:52:24.080
 Your message has to be portable.

00:52:24.800 --> 00:52:36.080
 Um, and then when, when I think of specifically fundraising, uh, first of all, it will be based on vision casting.

00:52:36.080 --> 00:52:38.820
 Like you have to cast vision for something.

00:52:39.100 --> 00:52:41.440
 And sometimes we don't know how to cast vision.

00:52:42.780 --> 00:52:50.680
 And, and the, the, the, um, a lot of the ideas behind vision casting are missing a great component of just storytelling.

00:52:51.140 --> 00:52:56.400
 And so when I cast vision for something, our brains are wired from storytelling.

00:52:56.400 --> 00:53:02.400
 We need to tell what is the A, what is the B and how are we moving people from A to B?

00:53:02.740 --> 00:53:13.760
 The church digital has a specific role of moving people from running alone, trying to create a church and digital spaces to actually doing it and not alone.

00:53:13.760 --> 00:53:31.320
 And so if I can help, if I can communicate that, Hey, we're validating their visions, we're resourcing them and we're moving them from operating alone, trying to figure things out to actually doing it with a community of people supporting them.

00:53:31.700 --> 00:53:35.000
 Now you're telling a story, a story of transformation from A to B.

00:53:35.480 --> 00:53:41.600
 People will connect emotionally, by the way, money moves through emotions.

00:53:41.740 --> 00:53:41.860
 Yeah.

00:53:41.920 --> 00:53:45.820
 So all of our purchases and donations are done from an emotional standpoint.

00:53:46.180 --> 00:53:48.560
 And so I need to attach a story to it.

00:53:48.640 --> 00:53:55.220
 I think there's also, there's, there's a lot of challenge it to, um, I mean, when you say portable, it's interesting.

00:53:55.340 --> 00:53:56.740
 Like, I almost want to unpack that word.

00:53:56.860 --> 00:53:58.080
 What, what, what that means.

00:53:58.080 --> 00:54:05.000
 Like, is that, um, like multiplying, getting others to own the vision, getting it, you know, not beyond just me.

00:54:05.000 --> 00:54:11.380
 Like I, you know, I know, you know, flat caps in here and, you know, I, I can remember times where, you know, I was like, Hey, this is something I want to do.

00:54:11.400 --> 00:54:12.660
 And flat caps, like, no, you don't.

00:54:12.720 --> 00:54:14.000
 That goes against everything you believe.

00:54:14.000 --> 00:54:15.980
 And it tells me my own words back at me.

00:54:15.980 --> 00:54:16.120
 Why?

00:54:16.160 --> 00:54:17.100
 That's a stupid idea.

00:54:17.360 --> 00:54:25.220
 You know, you know, Barbara, you eloquently describing, you know, some of the, the, the ideas better than I can, you know?

00:54:25.220 --> 00:54:30.600
 Like that's, that's an idea of portable that's multiplying that's, that's bringing along.

00:54:31.080 --> 00:54:33.060
 Um, and really like that's, it's interesting.

00:54:33.100 --> 00:54:34.380
 I was just watching a Ted video.

00:54:34.400 --> 00:54:39.460
 I put a Ted video in, in one of the discord channels with our, our movement leaders just recently.

00:54:39.460 --> 00:54:53.680
 And it's, it's the, um, I forget what it's called, but it's the one, you know, I'll put it in the show notes too, but it's the one with, um, the crazies, the guy, the three guys dancing at the con at the concert where it's like one guy's the movement leader and he's doing whatever he wants.

00:54:53.680 --> 00:54:58.480
 Uh, but nobody, nobody goes until, you know, the second guy joins him.

00:54:58.840 --> 00:55:06.460
 And, and really like the first guy being the leader, the movement leader, but it's really that number two guy that starts to bring everybody.

00:55:06.460 --> 00:55:09.920
 Number two comes on and then number three joins number two.

00:55:10.020 --> 00:55:12.260
 And when number three joins, then it's, it's pandemonium.

00:55:12.260 --> 00:55:23.000
 Like the crowd breaks out and everybody starts dancing, you know, and it's, it's that the first guy being an idiot, um, is one thing, but the second guy being strong enough to be an idiot with the first guy.

00:55:23.240 --> 00:55:27.240
 Like in some ways that number two is, is really the, the movement maker.

00:55:27.240 --> 00:55:28.840
 The first guy is just the visionary.

00:55:29.800 --> 00:55:40.180
 Um, and you know, so often when I talk with digital churches, it's, they don't have, uh, like it's, it's them on their own, you know, just investing and working hard.

00:55:40.180 --> 00:55:47.560
 Like, uh, you know, talking about Mark, Mark, Mark early on connected with Andy, Mark and Mark was actually really good from day one.

00:55:47.560 --> 00:55:51.400
 Like I just working with him of, Hey, I, this isn't going to be alone.

00:55:51.820 --> 00:55:55.060
 You know, we even see, even with me, I don't want this to be Jeffrey.com.

00:55:55.180 --> 00:55:57.160
 I want the church digital to be bigger and better.

00:55:57.160 --> 00:56:02.320
 And let me tell you, like the team that, the team that we've got now, like this blows me away.

00:56:02.320 --> 00:56:04.880
 Like there's, they're doing stuff I can't do.

00:56:05.380 --> 00:56:11.320
 Uh, and so, but it's, it's seeing, um, the ideas mature beyond.

00:56:12.080 --> 00:56:20.200
 And then all of a sudden, like you're, you're doing things beyond just you, which to me, I think is more attractive to people more than the friends.

00:56:20.200 --> 00:56:28.340
 Like if I'm just doing a bunch of stuff for me, I'm going to the friends and trying to, to get the nickels and dimes and 25 bucks a month and doing that.

00:56:29.160 --> 00:56:32.000
 Um, my, yeah.

00:56:32.300 --> 00:56:40.720
 And my, my hope is by making it bigger than you, um, then the opportunities start to become that, that are bigger than that.

00:56:40.720 --> 00:56:49.600
 You know, I think God, um, rewards the diligence of, of the discipleship of the multiplication of the portability of this.

00:56:49.660 --> 00:56:50.720
 God, God, God moves.

00:56:50.800 --> 00:56:51.880
 God is not a stale God.

00:56:52.240 --> 00:56:58.040
 You know, if you look at the old Testament, the new Testament, it's a story of God moving and growing and expanding.

00:56:58.040 --> 00:57:01.080
 It's, it's not, Hey God, you know, I'm just going to stay here in the garden of Eden.

00:57:01.380 --> 00:57:03.940
 We're going to hang out here in perfectness.

00:57:03.940 --> 00:57:05.300
 And so I, I love this.

00:57:05.780 --> 00:57:12.860
 I don't use the word portable like the, you do, um, but you've said it multiple times.

00:57:12.860 --> 00:57:19.740
 And then now I'm like, maybe I need to pick it up because I do think it, it describes something different than multiplication.

00:57:20.000 --> 00:57:21.900
 Cause I was thinking, Oh, she means multiplication.

00:57:21.900 --> 00:57:25.500
 I need to get her to say multiplication, but it's like, no portability.

00:57:25.500 --> 00:57:26.560
 It's, it is different.

00:57:26.560 --> 00:57:29.320
 There, there is, there is a multiplication is, is the discipleship.

00:57:29.400 --> 00:57:30.860
 This is a little more than discipleship.

00:57:30.920 --> 00:57:32.240
 It's a little different than discipleship.

00:57:32.260 --> 00:57:35.200
 I don't know what it's for, but we can nuance that all day long.

00:57:35.200 --> 00:57:37.800
 I don't know that that's probably the best point for today.

00:57:37.920 --> 00:57:42.000
 So, Hey, listen, you are doing, uh, a learning community through the church digital.

00:57:42.160 --> 00:57:46.620
 I, I, I talked about this up in the, in the introduction, but the church digital is doing

00:57:46.620 --> 00:57:49.300
 five different learning communities, um, this summer.

00:57:49.960 --> 00:57:52.220
 Um, one is going to be on church communications.

00:57:52.220 --> 00:57:57.840
 And so why don't you take a moment here and just share with us a little bit what the learning

00:57:57.840 --> 00:58:01.280
 community is going to look like and, and, um, give people some detail.

00:58:01.420 --> 00:58:07.240
 So it's, uh, we start very similar to this type of foundational pieces that I'm talking

00:58:07.240 --> 00:58:07.540
 about.

00:58:07.540 --> 00:58:09.640
 So understanding who can you serve?

00:58:09.640 --> 00:58:15.100
 Well, who you are, your, your own DNA as a ministry, uh, capture your movement, give

00:58:15.100 --> 00:58:20.920
 it some language, uh, and then you can build communication plans based on that.

00:58:21.060 --> 00:58:25.660
 So if there's another COVID that comes, another platform that starts, another TikTok that goes

00:58:25.660 --> 00:58:29.760
 away, your strategy will remain like your vision will remain.

00:58:29.960 --> 00:58:31.580
 It will just take a different shape.

00:58:31.580 --> 00:58:36.600
 And so instead of building a plan that is just like, okay, here's a bunch of tactics that

00:58:36.600 --> 00:58:37.420
 we have to communicate.

00:58:37.640 --> 00:58:40.960
 I want you to have a foundation that basically says, this is who we are.

00:58:41.260 --> 00:58:42.660
 This is who we speak to.

00:58:42.760 --> 00:58:45.340
 And this is how much of a gap is there between us.

00:58:45.640 --> 00:58:47.740
 Everything else will kind of build from that.

00:58:47.840 --> 00:58:53.580
 So we'll equip you to basically know how to create your communication independent of your

00:58:53.580 --> 00:58:55.880
 size of how much you multiply versus not.

00:58:55.880 --> 00:59:01.220
 Like it would just equip you to do that anytime at any stage of your, of your ministry.

00:59:01.720 --> 00:59:02.020
 Love it.

00:59:02.120 --> 00:59:06.600
 Is it more aimed at, um, physical churches, more at planters?

00:59:06.760 --> 00:59:11.160
 I know we've got a mixed bag here, but what you're either when it's, it's still communication,

00:59:11.160 --> 00:59:12.840
 regardless of other principles.

00:59:12.840 --> 00:59:13.800
 That's, that's good stuff.

00:59:13.900 --> 00:59:14.820
 We're just thinking ministry.

00:59:14.940 --> 00:59:21.580
 So, uh, I think there is, uh, if some of, some of the things are easier to understand

00:59:21.580 --> 00:59:24.500
 if you are already have something in place.

00:59:25.200 --> 00:59:30.500
 Um, but, uh, because some of the questions like, uh, you will be more in the guesstimation

00:59:30.500 --> 00:59:31.620
 side of things, right?

00:59:31.620 --> 00:59:34.160
 So when I'm asking you like, okay, who are you serving?

00:59:34.160 --> 00:59:35.780
 And you're just kind of starting.

00:59:35.980 --> 00:59:41.160
 You may not have a lot of data, but I, I'll enable you to basically say, okay, I'm going

00:59:41.160 --> 00:59:48.420
 to create some, uh, avenues to allow data to come to me as I, as I reach, uh, my audience

00:59:48.420 --> 00:59:48.880
 out there.

00:59:48.880 --> 00:59:50.800
 So, um, I would say ministry.

00:59:50.800 --> 00:59:55.200
 So it's specifically designed for ministries, how it's expressed.

00:59:55.200 --> 00:59:55.900
 It's up to you.

00:59:56.320 --> 01:00:00.320
 You can have it as a home church, as a big church, as a whatever.

01:00:00.320 --> 01:00:06.400
 Flat caps asking, um, in, in chat, non-profits, uh, non-profit ministries, I would suggest

01:00:06.400 --> 01:00:10.340
 something Christ-based, you know, I, I think we, we can, we can speak to and address.

01:00:10.460 --> 01:00:16.040
 And so, yeah, like, I think there's opportunities to really sit down and, and address the communications,

01:00:16.040 --> 01:00:18.020
 uh, challenges.

01:00:18.800 --> 01:00:24.140
 Um, you know, I, it's being, you know, into this with Barbara, I, I've, at a personal level,

01:00:24.140 --> 01:00:28.660
 I trust her intimately, you know, ex, uh, exquisitely, like it's been a great relationship.

01:00:29.400 --> 01:00:31.900
 Um, Barbara has challenged me.

01:00:31.900 --> 01:00:38.740
 She's made me better, um, as, as a, as a leader, um, and the organization, you know, I, I said

01:00:38.740 --> 01:00:43.340
 this at some point, like, I, I can definitely tell you the value of Barbara because I know

01:00:43.340 --> 01:00:49.780
 how much we struggled in, in communications and alignment and envision before, and she came

01:00:49.780 --> 01:00:53.460
 on and she righted the ship and, uh, things have been, been flying.

01:00:54.180 --> 01:00:58.940
 Um, you know, I mean, to be honest, the challenge of 2024 and beyond is, you know, us keeping

01:00:58.940 --> 01:01:05.380
 up, um, with some of the opportunities it's, it's, we went, you know, this is the challenge.

01:01:05.440 --> 01:01:08.740
 You go more narrow and you're like, oh, this is going to be less, but less ends up being

01:01:08.740 --> 01:01:12.800
 more in the opportunities of going narrow, because now you're the big fish in the small

01:01:12.800 --> 01:01:15.560
 pond and people are looking for small ponds and are looking for big ponds.

01:01:16.060 --> 01:01:17.940
 Uh, Sears Robach is dead.

01:01:18.460 --> 01:01:21.700
 Like, you know, you can go to a mall and malls are declining.

01:01:21.700 --> 01:01:24.740
 Like it's, it's not somewhere where I can get everything.

01:01:25.160 --> 01:01:26.760
 It's how do I deal with niche?

01:01:27.200 --> 01:01:31.900
 And so, uh, you know, that really, and that hurts because that goes counter-cultural to,

01:01:32.000 --> 01:01:33.080
 to our physical churches.

01:01:33.900 --> 01:01:39.880
 Um, but when you look at, you know, some of our, uh, friends internationally and some of

01:01:39.880 --> 01:01:45.780
 the lessons they're learning in post-Christian, post-church environments, um, niche is the way

01:01:45.780 --> 01:01:50.980
 to go because the buildings, to be honest, you know, in England, those are their museums.

01:01:51.520 --> 01:01:55.100
 Um, you know, in some of these, some of these countries, they are, they're shut down.

01:01:55.100 --> 01:02:00.120
 Like there's, there's, I tell the stat in, in London, Christmas Eve, 2023, more people

01:02:00.120 --> 01:02:03.300
 went to, uh, bars than to church buildings.

01:02:03.540 --> 01:02:09.060
 Like that's, that's just the reality of, of where some of our, our friends are internationally.

01:02:09.060 --> 01:02:14.200
 And, you know, I believe, you know, I had breakfast with a friend of mine today.

01:02:14.860 --> 01:02:18.800
 Um, you know, and I, I get told all the time, Jeff, you're ahead of the curve, Jeff, you're

01:02:18.800 --> 01:02:21.900
 ahead of your time, Jeff, you're, you know, we're, we're not there yet.

01:02:21.980 --> 01:02:27.560
 And, uh, I do, I do believe, you know, I, I think, I think the idea of, um, what we're

01:02:27.560 --> 01:02:29.340
 doing now is, is early.

01:02:30.120 --> 01:02:36.080
 Um, but it's to me, you know, and I, Mark, it was funny when we're talking about the three

01:02:36.080 --> 01:02:38.280
 idiots dancing, I was idiot.

01:02:38.280 --> 01:02:43.940
 Number one, talking about digital church and, uh, and Mark Lutz, Mark Lutz was idiot number

01:02:43.940 --> 01:02:45.400
 two with Lux digital church.

01:02:46.080 --> 01:02:50.480
 And, uh, and I, I literally, I remember sending him the video and telling you are idiot number

01:02:50.480 --> 01:02:50.860
 two.

01:02:51.580 --> 01:02:55.380
 Um, and we had, we had idiot number three and we had, had it all scripted out what, what

01:02:55.380 --> 01:03:01.560
 the plan was, but it really is, you know, even telling Mark years ago when he started,

01:03:01.560 --> 01:03:04.400
 um, Mark, I need you to succeed.

01:03:05.100 --> 01:03:06.980
 So the next generation will succeed.

01:03:07.500 --> 01:03:12.260
 Like it's, it's, to me, it's, it's not even about getting these, we're talking with a guy

01:03:12.260 --> 01:03:17.140
 in Germany, um, Simon, he's been on the podcast and he's one of our movement leaders now.

01:03:17.140 --> 01:03:22.280
 And, and he's like, um, he asked, he's like, how many, how many, uh, digital churches are

01:03:22.280 --> 01:03:22.820
 there in America?

01:03:23.120 --> 01:03:28.520
 And, you know, flat cap was on there and Andy, and they're like, well, we've got three over

01:03:28.520 --> 01:03:32.140
 here and five over here and seven doing this.

01:03:32.140 --> 01:03:37.060
 And this guy on Facebook and, and I was like, look, it's, it's 50 plus or minus, like, you

01:03:37.060 --> 01:03:38.520
 know, there's, and there's stuff going on.

01:03:38.560 --> 01:03:42.340
 We don't know about, um, you know, that that's not a, not of our purview.

01:03:43.160 --> 01:03:45.660
 And, um, and that's, that's exciting.

01:03:45.880 --> 01:03:48.300
 That's pioneering pioneers get shot.

01:03:48.600 --> 01:03:54.040
 Um, but it really is about how can we create a model for that next generation?

01:03:54.040 --> 01:03:58.820
 How can we make these ideas, you know, Barber's language portable, uh, so that it can be

01:03:58.820 --> 01:04:01.980
 carried on and, and, and multiple multiplied throughout.

01:04:02.080 --> 01:04:06.880
 What does that vision look like so that it can be reproduced and contextualized because,

01:04:06.880 --> 01:04:10.800
 um, Mark's going to reach the gamers, but what about the non-gamers?

01:04:11.220 --> 01:04:15.920
 Um, and so like, it's bigger than just what Mark is doing or even bigger than what I'm doing.

01:04:16.460 --> 01:04:21.780
 And so it's been so exciting, um, to really dig into that with, uh, with Barbara.

01:04:21.780 --> 01:04:27.140
 So check out the learning community and, uh, the information is at, uh, the church.digital

01:04:27.140 --> 01:04:30.020
 slash learning hyphen communities.

01:04:30.020 --> 01:04:31.600
 We'll put that link in the show notes as well.

01:04:31.700 --> 01:04:35.640
 The church.digital slash learning hyphen communities.

01:04:35.800 --> 01:04:40.760
 And, um, you'll see all the little 8-bit characters and information on all five communities.

01:04:41.420 --> 01:04:42.500
 Andy's doing one.

01:04:42.580 --> 01:04:43.640
 I'm doing one on micro.

01:04:43.760 --> 01:04:47.220
 Andy's doing asynchronous, uh, metaverse with Stuart, Stunami.

01:04:47.920 --> 01:04:49.480
 Megan was in here in a little bit.

01:04:49.540 --> 01:04:54.880
 Megan Carter's doing one on, um, uh, mental health in the church and, uh, digital church

01:04:54.880 --> 01:04:55.980
 communications with Barbara.

01:04:55.980 --> 01:04:57.520
 And so, yeah, it's been great.

01:04:57.900 --> 01:05:00.400
 Hey, Barbara, as we're wrapping up here, any, any closing thoughts?

01:05:00.640 --> 01:05:01.240
 That's it, Jeff.

01:05:01.240 --> 01:05:07.220
 I'm just excited for what's ahead and, uh, really very, very excited that you danced first,

01:05:07.280 --> 01:05:10.100
 that somebody had the chance to do it.

01:05:10.140 --> 01:05:12.300
 Yeah, the, the, the courage to do it, you know?

01:05:12.520 --> 01:05:12.740
 Yeah.

01:05:12.860 --> 01:05:19.600
 Well, it was, uh, courage, yeah, courage, or I got kind of painted into the corner or

01:05:19.600 --> 01:05:20.820
 I saw a blue ocean.

01:05:20.820 --> 01:05:22.340
 It's like, oh, let's go swim over here.

01:05:22.420 --> 01:05:24.560
 And, uh, there were no sharks in the blue ocean.

01:05:24.700 --> 01:05:28.020
 And so I kind of stayed, but, uh, it definitely is fun.

01:05:28.100 --> 01:05:31.360
 I've got, you know, it's, it's, uh, I'll, I'll show this off because, you know, Barbara

01:05:31.360 --> 01:05:33.020
 was, uh, actually sent this to me.

01:05:33.520 --> 01:05:35.020
 I've, I've got a mug here.

01:05:35.140 --> 01:05:39.800
 She sent this to me maybe nine, 10 months ago last year when we first started talking

01:05:39.800 --> 01:05:44.880
 and, and, uh, it's custom mug, I think, but it's says the godfather of, uh, digital

01:05:44.880 --> 01:05:45.300
 churches.

01:05:45.400 --> 01:05:51.420
 And I've kind of just have kept that on my desk next to my, um, my retro, the church digital

01:05:51.420 --> 01:05:54.240
 mug, we don't have the current, but so I just, I keep that.

01:05:54.280 --> 01:05:56.620
 It's got like knickknacks and tools and crap in it.

01:05:56.620 --> 01:06:00.200
 But, um, um, yeah, listen, it's, it's exciting.

01:06:00.560 --> 01:06:05.600
 Um, it, as you're hanging out in discord, if you're not on discord, the, uh, discord.thechurch.digital

01:06:05.600 --> 01:06:10.560
 come over, um, as we're seeing the energy and engagement and meeting people and seeing

01:06:10.560 --> 01:06:17.140
 real connection, real conversations in a digital community and really starting to define what

01:06:17.140 --> 01:06:20.000
 a digital discipleship community can look like.

01:06:20.080 --> 01:06:20.720
 Oh my gosh.

01:06:20.720 --> 01:06:24.940
 It's so exciting to even dream some of the stuff we're talking about now for the future.

01:06:24.940 --> 01:06:29.100
 And by the future, I mean the next three months, the next six months.

01:06:29.460 --> 01:06:32.620
 Um, I believe God's going to do something great as a result of this.

01:06:32.620 --> 01:06:34.280
 So, Hey, we're going to land the plane.

01:06:34.360 --> 01:06:36.260
 Barbara, uh, thank you for what you do at the church digital.

01:06:36.260 --> 01:06:38.280
 Check out the learning community audience at home.

01:06:38.760 --> 01:06:41.780
 Uh, uh, miss, uh, Prisana Blackcap.

01:06:41.840 --> 01:06:46.580
 Thank you for being here on, on the stream with us and everybody else.

01:06:46.640 --> 01:06:47.320
 Thanks for hanging out.

01:06:47.720 --> 01:06:49.900
 Um, we do these occasionally on discord.

01:06:49.900 --> 01:06:54.820
 So the church.digital slash discord and get more information on live podcasts and open

01:06:54.820 --> 01:06:58.320
 offices and conversations and all the goofy stuff that we're doing here in the community.

01:06:58.420 --> 01:07:02.520
 So come hang out with us, open your web browser discord.thechurch.digital, and that'll get

01:07:02.520 --> 01:07:02.760
 you there.

01:07:03.000 --> 01:07:03.380
 All right.

01:07:03.520 --> 01:07:05.480
 For Barbara, this is Jeff with the church digital.

01:07:05.620 --> 01:07:06.720
 Thanks for hanging out with us.

01:07:06.760 --> 01:07:07.680
 We'll see you next time on the show.

01:07:08.000 --> 01:07:08.900
 Have a good one.

