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 Welcome to the Church Digital Podcast.

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 Through this podcast, we'll talk about the technological innovations within the church.

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 But more than tech for tech itself, we'll address deeper questions.

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 Is disciple making possible digitally?

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 How should we approach the digital mission field?

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 Can a biblically grounded church operate in digital space?

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 Oh, and where does the metaverse and artificial intelligence fit into all of this?

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 Whether you're a big or small church,

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 the Church Digital's goal is to help churches like yours learn to be a multiplying church,

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 digitally and physically.

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 And now here's your host, Jeff Reed.

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 Hey, it's episode, I'm just going to start over, y'all.

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 Sorry to be you.

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 Hopefully I'll be a little more streamlined this time.

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 Hey, episode 320, episode 320 of the Church Digital Podcast.

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 This is the last podcast episode recording for the year.

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 2024 has been a great year.

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 We are taking a little break on the podcast.

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 We've got a lot of changes coming up in 25.

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 Now, if you know me, it's like, dear God, Jeff, more changes?

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 Yes, more changes.

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 And it's a lot of fun right now seeing a team that gets excited and can run

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 and is excited about some of the paths that we're on

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 and even partnering with other people that want to come on board with this.

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 And so there's a lot of fun right now.

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 24 has been a great year for us.

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 You know, we've made some changes in leadership along the way.

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 January 1st, 2024, Bernie Mapili was in the leader position of the Church Digital.

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 In 23, as you may recall, taking a break, really, from leadership.

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 Had stepped back from the Church Digital on a couple of my other fractional leadership jobs

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 and basically took a sabbatical of sorts in 24, in 23.

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 And Bernie stepped in to lead the organization, and he and Andy did a great job maintaining the org in my absence

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 and really keeping the seat warm for me to come back.

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 24, I did come back, and it's been a sprint of sorts ever since,

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 you know, bringing on probably the best acquisition I've ever done in the history of ever.

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 At least the most impact was bringing on Barbara Carnero into the Church Digital fold here in 24 January,

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 which was an awesome pickup, communications and connections from a strategic standpoint.

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 Barbara is revolutionary, you know, and really, she's...

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 I respect when people push back on me, you know, because I know I'm a type A guy.

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 I'm kind of a...

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 I'm not a bully.

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 I used to be a bully, but, you know, I can railroad a situation through if I gunned in my head if I had to.

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 And when somebody pushes...

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 This is the secret to Jeff Reed.

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 When somebody pushes back on me, oh, I listen.

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 Because they're impassionated enough about the idea to, like, stand up to me and be like,

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 hey, yo, Jeff, you're missing it here.

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 And Barbara's done that several times.

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 And you know what?

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 When she's done it, she's been right.

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 And so that falls away from me.

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 Picking Barbara up and bringing her into the Church Digital, her and the Word Revolution team

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 really set us off for an incredible adventure for 24.

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 Latency, seeing what he's doing in the relationships, connecting.

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 Andy, the stuff that he's been doing with asynchronous.

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 You've got to realize, in 24, we launched a new website.

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 We launched into Discord.

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 And we launched into WhatsApp, both in 24.

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 We were not in either of these communities.

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 We were in that community we do not speak of, Mighty Networks.

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 That, you know, Mighty Networks.

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 That may have not have been that good for us, Mighty Networks.

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 But that being said, the move into Discord has been, from an engagement standpoint, has been phenomenal.

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 And WhatsApp, believe it or not, has been, like, six weeks.

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 Like, it's brand spanking new.

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 And so we're already seeing success on those platforms moving forward.

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 And so we're really excited about the road of 24.

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 And I haven't even gotten to the secret of J-Mo.

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 But, hey, that's 24.

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 And with this podcast, as we're wrapping up the year of 24, this is not really a celebration for 24.

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 As much as it is, five things.

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 Five things that you can expect from the Church Digital in 2025.

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 Where is the Church Digital going in 2025?

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 Well, that's a great question.

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 Now, you all are the streamers.

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 You're the podcast listeners.

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 You're the people that are taking the time to watch me ramble on for an hour or so.

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 So good for you.

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 But the flip side of that is, yeah, I'm known to say some things before they should be public.

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 And Barbara has always wanted to say, Jeff, you don't want to say that yet.

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 And it's like, yeah, I really, I really, I really do.

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 And so, look, I'm looking at my little list here.

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 My little notepad on the Apple app.

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 And I've got five things.

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 Now, three of them may be like a bomb drop, like a mic drop here.

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 Like there may be a surprise when we're saying some of this.

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 So, this is either going to be a really awesome, oh my gosh, I can't believe Jeff's, you know, the Church Digital, I can't believe they're doing this.

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 Or it may be, I don't know.

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 We'll see what happens.

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 We'll see how the spirit leads.

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 We'll see what mood that I'm in here as we're getting further along that.

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 But hey, here we go.

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 Five things to expect from the Church Digital in 2025.

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 Let's go number one.

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 We're just, we're getting into it.

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 Number one, we're going to expect YouTube to crash on me.

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 No.

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 Well, yes, you can probably expect YouTube to crash on me because it's been going to do that.

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 But no, seriously, that was a throwaway.

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 Number one, we, the Church Digital, we're going global.

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 And we're actually on the road of that right now.

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 Like, so funny, I was sitting down with a friend this morning for breakfast and he's like, you know, is there anybody else from that lasagna conference?

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 Lausanne, Lausanne, Lausanne conference, Congress.

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 Yeah, okay.

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 If the Lausanne conference wasn't enough, if the Church Digital being exposed as a digital missionary sending agency to 5,000 global leaders in Seoul, South Korea,

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 and another, you know, 15,000, 20,000, 21,000 watching online, yes, there is a huge opportunity to see the Church Digital getting exposed and getting light and getting these ideas out into other continents, other regions, other people, groups.

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 And so, um, empowering people with the ability to reach, engage, engage, and disciple people in digital space.

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 Like, oh my gosh, that is such a beautiful opportunity.

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 Now, I'm, I, I, I'm going to be honest with you, we're, we're, we're already doing it and, and you don't, you don't even realize it.

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 And so this is, this is probably leak number one, um, and, and some of my Discord friends, I'm sorry, but we've been running a beta behind your back.

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 So I, I said J-Mo earlier, and some of the stuff that he's been doing, well, this is the stuff he's been doing.

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 You know, Jason, earlier this year in 24, he was working to develop a digital discipleship process because as a church planting organization, we needed our own discipleship program and, uh, to help disciple potential planters.

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 And that was the plan, well, as we really were going through the material and as we were talking to planters and digital missionaries and normies, um, they didn't need a discipleship program.

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 I can remember, I was talking to the head of, uh, navigators in, uh, in the Nigeria.

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 I think it was Nigeria.

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 Uh, it was an African country, by the way, navigators has an incredible discipleship process.

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 Their, their discipleship process is better than anything we could come up with on our own.

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 And, um, and, and he was talking to me, not about like being discipled, um, shoot, he could teach me a thing or two about being discipled.

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 What he was looking for, um, was coaching centered around and help to be a digital missionary.

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 He wanted me to empower the church digital, to empower his team, to be digital missionaries.

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 And, and really he became the, the kind of the paramount example for us of, we're getting it, we're getting it wrong.

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 Like we're trying to help people plant churches, but a lot of the people that are coming to us aren't, aren't planters.

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 Um, we're, we're trying to, um, disciple people that don't need to be discipled.

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 Now, discipleship is hugely important.

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 It's part of it, but really they're not looking for just exclusive discipleship.

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 They're looking for equipping and that can be like spiritually equipping, or that can be technically equipping, or that can be strategic tactical equipping.

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 And so we really started wrestling with the idea of theological, technical, and tactical.

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 Well, this is what it looks like to, to, uh, to equip theologically, technically, or tactically, um, towards that.

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 And so I, I challenged JMO, Hey dude, I want you to create a, um, equipping digital missionaries course, cohort.

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 We need to strategically equip digital missionaries.

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 If we are pivoting to a digital missionary model, which we decided to do, then, then our paradigm is to equip them.

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 Remember the framework for the church digital.

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 We're connecting with digital missionaries where people were inviting them into communities within those communities.

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 We invite them to become digital missionaries, we invite them to become digital missionaries, we show them the opportunity of what's involved with that, and then we equip them to be digital missionaries.

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 And that's really the, the cohort is the, um, is the front door.

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 And in my man, JMO, he did it.

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 Now I, I could actually show you the first draft of, of his equipping digital missionary course.

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 Cause I think the dude's head exploded on a Google doc.

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 Like it was just, um, I, I think the technical term is logoria, like word explosion on a Google document, everything that was in this guy's head.

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 Uh, which if you know, Jason incredibly smart, JMO is probably the smartest guy I know in digital church space.

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 And he put it all on that Google doc and it was convoluted.

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 It was disorganized.

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 It was shambled, but it was beautiful.

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 If you've ever watched, uh, Russell Crowe in a beautiful mind, when that dude gets on a chalkboard and starts to like, uh, you know, um, map out the world or mathematic equations or whatever.

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 Um, that's what his Google doc was.

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 And so it took me a couple of days to sit down, um, and, and map it up, but we did, we created, uh, an equipping digital missionaries course.

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 And then we said, Hey, we're going to, we're going to beta this.

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 We're going to beta this to like, you know, six people, keep it small, keep it simple.

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 Let's do one beta in 24.

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 Just, we can get our, our, our feet under us.

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 We get some experience with it.

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 And then we're going to, we're going to roll this thing out publicly in, in a big way.

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 And, uh, something really interesting happened.

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 We went to, we went to Seoul and we started talking face to face with missionaries.

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 And it was interesting.

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 We weren't, we weren't going to talk about, um, the course.

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 And I did it.

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 The first person I talked with, I talked about the cohort equipping digital missionaries.

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 And the second person I talked with, I talked to, I said, equipping digital missionaries.

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 And then he caught on and he started talking about it.

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 And, oh my gosh, all we did at this cohort was, all we did at the Congress was talking

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 about equipping digital missionaries.

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 And there was so much interest in doing this.

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 And Jason looks over at me a couple of days in and he says, Hey, you know, that quiet beta.

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 Yeah.

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 That quiet beta of like six is not going to be a quiet beta of six.

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 It's like, oh yeah, yeah, we're, we're, there's no way we're getting that quiet beta.

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 And, and that, that quiet beta is, is launching, um, uh, you know, we've had almost 70 people

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 at this point register, um, to learn how to be a digital missionary through the church digital

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 70 people across six continents.

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 And that's the beta, like a literally it's, it's multiple people groups.

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 And, and the beautiful thing is like the people that are, that are wanting to do this.

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 They're wanting to contextualize it in their own, in their own language, in their own, to

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 reach their own people groups, to reach the areas, uh, people from, from India and Southeast

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 Asia, people from Oceania and the Pacific region, people from the Middle East, people from Africa.

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 Uh, I told, I told you to pay, I was like, my gosh, we've got like, uh, seven or eight people that are just

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 from Nigeria that that's in, in, um, uh, you know, you to pay Simon.

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 We had so many people.

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 I was like, Hey dude, I, you know, I need you to step up and teach this course.

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 This course doesn't even exist yet.

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 That's cool.

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 We'll get you the material and enough time for you to see it.

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 We're still developing it, but like, it's, we need you to teach this and they're, they're,

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 they're doing it, man.

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 They stepped up, we're, we're offering, um, equipping digital missionaries.

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 Actually, I don't even know how many courts, uh, courts we're offering.

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 We're doing two in America's.

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 Okay.

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 Um, the third is going to be, uh, uh, Africa.

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 The fourth is going to be Europe.

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 The fifth is going to be the middle East and, um, the middle East and India.

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 I think that's it.

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 And then there is eventually will be a six.

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 We'll, we'll launch into Oceania in January of 25.

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 It's crazy.

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 Like it's, it's been, it's been beautiful to see these ideas of digital mission work go

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 globally and to see global people get excited about the potential of reaching, engaging and

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 discipling people in digital space, you know, all the, all the friction that we see in America.

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 And, and I just smile because, you know, I know the U S church, I told up my friend today

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 at breakfast, I was like, yeah, I, I don't have as much credibility here, even in my own

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 backyard in Miami as I do globally.

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 Um, there's a, there's a lot more respect for what I'm doing outside of the U S and that's

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 sad, it's frustrating, but at the end it's rewarding because, you know, I finally found

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 the audience that's receptive towards this and, uh, man, it's going to be so great when

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 we get, uh, 70 digital missionaries and empower them and mobilize them in a, in a global space.

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 So stay tuned for that five things to expect.

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 Number one, equipping digital missionaries is going to the cohort is going to take the

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 church digital global.

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 Now, um, Hey, I'm, I'm interested in more information on equipping digital missionaries.

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 Check out our website, the church.digital slash EDM.

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 That's where there's some information on the course overall, as well as in our internet's

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 beta form, as well as a form you can sign up for the form is these cohorts are closed.

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 I hate to do that to you.

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 They are closed.

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 We are not taking any on anybody else on, um, unless you can write a five figure check.

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 At what point I may reconsider doing a special invitation for you.

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 I'm not kidding, but we're not going to bring anybody else in, uh, into, into these cohorts.

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 Um, but if you fill out the form, we'll get you on the waiting list.

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 We will be ramping up and doing these in January.

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 And we're going to, we're going to see this, the, the idea of equipping digital missionaries

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 flourish moving forward.

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 So be a part of that.

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 Check out the church.digital slash E D M E D M is a short for equipping digital missionaries

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 and not which I always hear in my head.

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 Anytime I say EDM, to be honest, I hear that in my head all day long, whether or not I'm

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 talking about equipping digital missionaries or just life.

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 All right.

00:18:01.620 --> 00:18:01.840
 All right.

00:18:01.840 --> 00:18:02.380
 Moving on.

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 Number one, the church digital is going global.

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 Number two, uh, the church digital is going accountable, um, as in, in our going into a digital

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 missionary sending agency, we're also pivoting into a nonprofit model, uh, which puts me,

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 uh, the founder and currently president of the church digital, uh, in a, in a position

00:18:25.280 --> 00:18:32.400
 of, of accountability where basically I now have a group of people who I have said have

00:18:32.400 --> 00:18:34.060
 permission to fire me.

00:18:34.740 --> 00:18:39.600
 Like I have a board of directors over me and, and, and over the organization.

00:18:40.120 --> 00:18:46.220
 Um, and to be honest, that has been some of the most, I think the word is cathartic, uh,

00:18:46.220 --> 00:18:53.640
 that has been so freeing and very welcome from a, from an organizational, from a leadership

00:18:53.640 --> 00:18:54.260
 standpoint.

00:18:54.980 --> 00:19:02.140
 Like I have loved the fact that I have a board of directors now and they are excited

00:19:02.380 --> 00:19:06.100
 about the potential they're on board with what we're doing.

00:19:06.480 --> 00:19:10.820
 Um, I have a high level of trust with the, who we have now.

00:19:10.820 --> 00:19:17.020
 And we're even, uh, I've got five, uh, people, uh, men and women that are, that are coming

00:19:17.020 --> 00:19:18.180
 on board with us.

00:19:18.620 --> 00:19:22.600
 Uh, and there's another, there's another group that we're going to be onboarding probably within

00:19:22.600 --> 00:19:24.060
 the next three or four months as well.

00:19:24.060 --> 00:19:31.200
 Like we want to see the board grow international, grow global, um, towards that.

00:19:31.200 --> 00:19:36.100
 We've got, it's mostly a U S I say that it's, it's an international crowd, but they're, they're

00:19:36.100 --> 00:19:37.060
 U S based.

00:19:37.060 --> 00:19:44.600
 They're mostly here in Miami, uh, with the, the board at this point, but the board holds

00:19:44.600 --> 00:19:48.700
 me accountable, like, Hey, Jeff, where are we with this?

00:19:48.760 --> 00:19:50.000
 You said you were going to work on this.

00:19:50.040 --> 00:19:50.800
 Where, what happened?

00:19:51.020 --> 00:19:53.360
 What's, and I'm not kidding.

00:19:53.520 --> 00:20:01.040
 They, uh, contractually in our bylaws, they have the ability to fire me, which means we

00:20:01.040 --> 00:20:01.640
 got to do stuff.

00:20:02.160 --> 00:20:07.020
 Like this isn't just a, a, a sit around and talk about it.

00:20:07.020 --> 00:20:15.420
 This is not waxing, uh, on digital ministry or waxing, even, you know, theological, um, we

00:20:15.420 --> 00:20:18.940
 are not a, a digital mission advocacy group.

00:20:18.940 --> 00:20:20.620
 We're a sending agency.

00:20:21.120 --> 00:20:25.340
 We've got us be sending people out to do digital missions.

00:20:25.340 --> 00:20:26.560
 Well, how are we equipping?

00:20:26.560 --> 00:20:27.480
 How are we sending?

00:20:27.480 --> 00:20:28.580
 How are we connecting?

00:20:28.960 --> 00:20:30.260
 What's the community look like?

00:20:30.260 --> 00:20:34.940
 Our funnel's got to be operating at all, all four levels for us to be effective.

00:20:35.240 --> 00:20:38.780
 And, um, is it, where does it need to improve?

00:20:38.780 --> 00:20:39.740
 Where does it need to tighten?

00:20:41.180 --> 00:20:47.440
 But more than that, what I'm finding by having a board is, Hey, Jeff, do you know who this

00:20:47.440 --> 00:20:48.000
 person is?

00:20:48.000 --> 00:20:49.220
 You should really connect with them.

00:20:49.280 --> 00:20:51.320
 They'd be a great relationship for you to have.

00:20:51.380 --> 00:20:52.640
 Hey, Jeff, have you met this person?

00:20:53.040 --> 00:20:56.700
 Uh, this is a potential donor who, you know, I've been talking with them and they love the

00:20:56.700 --> 00:20:57.720
 idea about what you're doing.

00:20:58.480 --> 00:21:06.980
 Um, like the, the positive payoff has far outweighed the negative payoff, the negative

00:21:06.980 --> 00:21:09.180
 connotation surrounding having a board.

00:21:09.600 --> 00:21:10.580
 I, it's funny.

00:21:10.680 --> 00:21:15.920
 I was actually very negative towards the idea of a board.

00:21:15.980 --> 00:21:16.480
 I'll be honest.

00:21:16.680 --> 00:21:21.880
 Like, I just, I, I say, I don't want, I don't want the board telling me what to do.

00:21:23.960 --> 00:21:28.460
 And it's still early, but at this point, the board's not telling me what to do.

00:21:28.460 --> 00:21:34.640
 The board is giving me, um, they're holding me accountable to what I want to do.

00:21:35.940 --> 00:21:38.740
 It's, it's almost like, Hey Jeff, well, how do you see things going?

00:21:38.960 --> 00:21:39.860
 Okay, let's do that.

00:21:39.900 --> 00:21:40.620
 How can we help?

00:21:41.360 --> 00:21:46.260
 Um, and then is it working or is it not working and what do we need to do to fix it?

00:21:46.980 --> 00:21:48.140
 Um, you know, it's funny.

00:21:48.240 --> 00:21:55.140
 There was the first time I ever launched, this is going to be a weird story.

00:21:55.140 --> 00:21:55.580
 Sorry.

00:21:55.780 --> 00:22:00.140
 The first time I launched a multi-site campus, this is this way back.

00:22:00.200 --> 00:22:01.840
 This is like, Oh six.

00:22:02.940 --> 00:22:10.560
 And, uh, we were launching it in Homestead, Florida off of Christ fellowship, Miami, very early in the multi-site process.

00:22:10.560 --> 00:22:12.420
 And it was a, it was a setup and tear down.

00:22:13.220 --> 00:22:13.560
 Okay.

00:22:14.520 --> 00:22:22.640
 And, um, it was, it was, it was, uh, a school, um, Cafetorium.

00:22:23.320 --> 00:22:26.420
 Like it was basically, we converted a school cafeteria.

00:22:26.920 --> 00:22:42.480
 So it was, it was like taken, you know, we had this 1100 person worship center in, in Palmetto Bay, Florida, beautiful facility, IMAG screens, like, you know, state of the class, state of the art technology in 20, 2006.

00:22:43.700 --> 00:22:48.320
 So people were used to go in the church in that building, plush seats.

00:22:48.640 --> 00:23:07.580
 And instead we take them down to, uh, you know, piece of garbage school Cafetorium where elementary kids eat food, um, with horrible acoustics and a 10 foot roof and 150 foot long, 30 foot wide.

00:23:07.580 --> 00:23:11.660
 Like it was a nightmare to engage in.

00:23:12.580 --> 00:23:14.100
 And that's the worship environment.

00:23:15.340 --> 00:23:20.180
 And, and there were people that loved it because it was missional and creating something new.

00:23:20.620 --> 00:23:27.060
 And then there are people that hated it because they were consuming it and they were looking at not as a mission opportunity, but consuming.

00:23:27.880 --> 00:23:35.020
 And, uh, the product that they were consuming in, in the homestead campus was not as good because the facility wasn't as good.

00:23:36.400 --> 00:23:42.460
 And I just, I remember I would get people chewing my ear off, um, you know, from a consumerist perspective.

00:23:42.460 --> 00:23:43.880
 Well, it's better here.

00:23:43.880 --> 00:23:45.660
 Why, what, how can we make this better?

00:23:45.720 --> 00:23:46.360
 How can we do this?

00:23:46.360 --> 00:23:47.200
 How can we do this?

00:23:47.860 --> 00:23:49.820
 And, um, you know, this is the problem.

00:23:50.240 --> 00:23:51.180
 And it was funny.

00:23:51.180 --> 00:24:01.280
 I, I, I, I, I, I said at the time as one person was, was chewing my ear off in particular at the setup and tear down, uh, I was loading the trailer.

00:24:02.860 --> 00:24:16.400
 Literally, I, I, I, I had to drive in a trailer every day, every Sunday worth of hundreds of thousands, tens of thousands dollars worth of gear and just put it into a trailer and drive it back and forth an hour between campuses.

00:24:16.400 --> 00:24:30.400
 And, and, uh, uh, anyway, at the end of it, I was, as I was doing this, I looked at this person and was like, Hey, if you really want to complain and have it mean anything to me, complain while loading the trailer.

00:24:31.980 --> 00:24:45.840
 And, um, it was funny, the person did not, they were actually offended and I actually got yelled at by, uh, by a pastor by, for, um, offending the person and not, uh, you know, accusing them.

00:24:45.840 --> 00:25:00.940
 Um, but the, the reality was rude or not, um, complaints mean a lot more when you got, you know, some shoulder grease involved in it, when you got dirt underneath your fingernails.

00:25:01.680 --> 00:25:11.800
 And, um, I am looking forward to having a board, to having people, um, that are gonna get dirt under the fingernails.

00:25:12.680 --> 00:25:17.820
 Leadership means more from people that have dirt underneath their fingernails.

00:25:17.900 --> 00:25:24.680
 And so I would challenge a lot of you as you're looking at 25, who can you involve in those conversations?

00:25:24.680 --> 00:25:29.920
 Who, how, and who can you invite to get dirt under their fingernails?

00:25:30.140 --> 00:25:39.020
 Dirt's weird with digital ministry, but you know what I'm saying, who can you involve in this process, um, that can make your ideas better?

00:25:40.480 --> 00:25:44.860
 Like I, I, so often when I, I talk with digital missionaries and digital planters.

00:25:47.800 --> 00:25:53.240
 Like that's the thing I I've, I've, I've said this dozens of times, hundreds of times, probably.

00:25:53.860 --> 00:26:06.720
 Um, if you can't, if you can't get someone, you know, to come with you on this journey, then how are you going to ever convince a stranger to join you in that journey?

00:26:07.760 --> 00:26:20.920
 Like the people, you know, are going to be far more loyal to you, um, build on that, uh, and, and listen to them as they're figuring out because they, they have a unique perspective.

00:26:22.580 --> 00:26:27.080
 Accountability company, uh, is, is a great thing to look forward to.

00:26:27.080 --> 00:26:36.240
 And, and we're going to be getting into this in, uh, in, in 25, number three, partnerships and projects.

00:26:36.240 --> 00:26:43.140
 Five things to church digital, uh, five things to expect from the church digital in 25 partnerships and projects.

00:26:43.360 --> 00:26:48.940
 Um, let's call that number three, maybe that's three, a, and, and three B, uh, oh my gosh.

00:26:49.140 --> 00:26:59.360
 And this is some of the stuff even building up with Luzon and after Luzon, um, so many conversations, um, involving, uh, global organizations.

00:26:59.360 --> 00:27:12.540
 At this point, um, some of the people that we have coming into this equipping digital missionaries cohort, uh, at a global level is very exciting.

00:27:13.120 --> 00:27:18.140
 You know, we're kind of like the new kid on the block a little bit where it's the first time in that space.

00:27:18.320 --> 00:27:23.520
 And so a lot of these areas, everybody knows everybody and Ooh, what's this guy working on?

00:27:23.600 --> 00:27:25.720
 What, what are, what are they offering and how does it fit in?

00:27:26.040 --> 00:27:34.720
 And so we've got some, some key partnerships that are under, uh, development, let's say at this point.

00:27:35.240 --> 00:27:40.200
 And so we're going to be really excited, uh, when some of this stuff comes out.

00:27:40.200 --> 00:27:44.360
 And I can't, I probably can't leak anything here.

00:27:44.440 --> 00:27:52.400
 I really want to, I really, really want to, but this, a lot of the partnerships is maybe a little too soon.

00:27:53.320 --> 00:28:06.040
 Um, now some of the projects we're working on, uh, we're working on, on a research project with Luzon talking about the effectiveness of digital community for discipleship, evangelism and discipleship.

00:28:06.040 --> 00:28:09.280
 And that's, um, that's beautiful.

00:28:09.420 --> 00:28:18.740
 We're talking with, um, uh, man, if you guys have not met a Nash yet, and Nash hangs out with us in, um, YouTube and discord, I believe.

00:28:18.980 --> 00:28:24.420
 I see him more in YouTube and, uh, I'm sorry, discord and, uh, WhatsApp, but I see him more in WhatsApp.

00:28:25.280 --> 00:28:28.680
 Uh, but he's been coming on and helping us do some research work.

00:28:28.900 --> 00:28:33.680
 Um, and he's actually, he's going to be helping us get started in India as well.

00:28:34.020 --> 00:28:36.440
 Uh, working alongside some of the team in India.

00:28:39.440 --> 00:29:04.720
 Um, that's just one of the projects we're working on and partnering with some of the global organizations, uh, to create best practices, uh, and not only best practices, but, uh, stats and stories, uh, quantitative and qualitative research for how, uh, community is effective for, uh, discipleship and, uh, evangelism in digital space.

00:29:06.720 --> 00:29:08.980
 And the beauty is that wasn't my idea.

00:29:09.620 --> 00:29:17.980
 Like this was, uh, a group, uh, from Lausanne that sat around that was on one, two, three, four, four continents.

00:29:17.980 --> 00:29:21.040
 I think maybe five, uh, five continents.

00:29:21.200 --> 00:29:21.260
 Sure.

00:29:21.280 --> 00:29:23.820
 We can count that guy five continents.

00:29:24.080 --> 00:29:28.220
 Uh, and they come up with the idea of, of, of this.

00:29:29.320 --> 00:29:31.800
 And, um, oh, it's so exciting.

00:29:32.080 --> 00:29:33.820
 Some of the stuff that that's happening there.

00:29:34.340 --> 00:29:38.560
 There's some other projects where we're talking to different organizations about coming on board.

00:29:38.560 --> 00:29:44.820
 And I'm going to get into one of the projects here in a little bit, not quite time yet, but, um,

00:29:48.220 --> 00:29:52.920
 when I look at, at 05, 25, I see opportunities, man.

00:29:53.620 --> 00:30:06.260
 25 is, um, COVID is over asterisk.

00:30:06.260 --> 00:30:12.260
 It's still a thing, but in America, we're trying to go back to the way that it was.

00:30:15.260 --> 00:30:23.880
 What's interesting is there's hundreds of countries around the world that aren't going back to the way that it was.

00:30:24.200 --> 00:30:26.380
 They're recognizing, Hey, there's some shifts.

00:30:26.500 --> 00:30:27.700
 Things are different here.

00:30:28.120 --> 00:30:32.080
 And how we were operating pre COVID is different.

00:30:33.160 --> 00:30:37.200
 Um, and they're, they're adapting to a different strategy.

00:30:38.640 --> 00:30:45.200
 And with the church digital, I've always said, we need to go with the goers.

00:30:45.260 --> 00:30:48.600
 I was just talking about this with Craig Whitney and the podcast a couple, a couple of weeks ago.

00:30:49.260 --> 00:30:50.400
 We want to go with the goers.

00:30:50.540 --> 00:30:52.160
 We want to, we want to do it doers.

00:30:52.580 --> 00:30:55.160
 Um, this is not sit around and wait.

00:30:55.300 --> 00:30:59.360
 This is, uh, be active, um, and going.

00:31:00.200 --> 00:31:08.500
 And, you know, if the, if the U S church wants to, to go to the buildings, okay.

00:31:09.500 --> 00:31:15.840
 Um, there's still things they need to learn, but the church digital aspect, we will be focused

00:31:15.840 --> 00:31:22.160
 through the church digital on helping the church did on helping digital missionaries be effective.

00:31:22.740 --> 00:31:26.140
 And if there's some U S based digital church missionaries, awesome.

00:31:26.340 --> 00:31:27.980
 We're going to go with them and help them.

00:31:28.040 --> 00:31:29.980
 Some of them, you're all watching this dream right now.

00:31:30.500 --> 00:31:36.420
 Um, however, if there's some that are outside of that, that, that are global, that, that want

00:31:36.420 --> 00:31:37.240
 to be encouraged.

00:31:37.580 --> 00:31:38.360
 It's beautiful.

00:31:38.920 --> 00:31:39.980
 I've talked about this.

00:31:40.080 --> 00:31:46.420
 There there's actually the U S based missionary that we have been working with and the international

00:31:46.420 --> 00:31:48.140
 based missionary that we're discovering.

00:31:48.580 --> 00:31:53.000
 There's two different personas, forgive me if I've said this before, I don't think I've

00:31:53.000 --> 00:32:01.640
 said this on the stream, the, um, United States, the United States persona, the people we've

00:32:01.640 --> 00:32:06.200
 met were the people that understood digital ministry.

00:32:07.420 --> 00:32:09.560
 They had some awareness of technology.

00:32:12.280 --> 00:32:18.460
 It was more of like a digital marketer or a gamer, somebody that knew how the process

00:32:18.460 --> 00:32:25.520
 worked, but did not, and wanted to do things with that knowledge for Christ.

00:32:26.500 --> 00:32:32.700
 But when they would talk with their U S church or their U S pastor, they were, they did not

00:32:32.700 --> 00:32:35.320
 give permission to the idea.

00:32:35.580 --> 00:32:43.420
 Like they would not, uh, embrace the idea, therefore frustrating the, the digital, the U S

00:32:43.420 --> 00:32:44.180
 digital missionary.

00:32:45.920 --> 00:32:47.920
 I mean, I've had hundreds of those conversations.

00:32:48.460 --> 00:32:49.680
 Um, that's the persona.

00:32:50.240 --> 00:32:52.820
 And, and, and a lot of those people are in our discord.

00:32:55.980 --> 00:32:59.260
 So what we do for years, it was validation.

00:32:59.840 --> 00:33:01.220
 Hey, your idea is not bad.

00:33:01.260 --> 00:33:01.560
 That's it.

00:33:01.560 --> 00:33:02.400
 That's a great idea.

00:33:02.500 --> 00:33:02.680
 Yeah.

00:33:02.700 --> 00:33:04.880
 I mean, so some of their concerns can be answered here.

00:33:05.200 --> 00:33:05.920
 You're doing that.

00:33:05.980 --> 00:33:07.800
 Just be a, uh, you know, recognize that.

00:33:07.800 --> 00:33:08.900
 And Hey, you know what?

00:33:08.900 --> 00:33:12.040
 You probably should talk to so-and-so they're doing something similar to you.

00:33:12.080 --> 00:33:13.060
 Maybe you two could work together.

00:33:13.100 --> 00:33:13.600
 Would you like me?

00:33:13.660 --> 00:33:14.400
 Oh, you want me to introduce?

00:33:14.480 --> 00:33:14.660
 Okay.

00:33:14.700 --> 00:33:14.800
 Yeah.

00:33:14.800 --> 00:33:16.080
 Let's let me introduce you to them.

00:33:17.600 --> 00:33:18.980
 That was the U S persona.

00:33:20.700 --> 00:33:21.540
 Globally.

00:33:22.640 --> 00:33:28.360
 The persona is not a digital person that wants to do missions work globally.

00:33:28.360 --> 00:33:36.580
 It's missionaries that want to do digital people that already have a calling to be a missionary,

00:33:36.580 --> 00:33:38.620
 but are now understanding.

00:33:38.620 --> 00:33:43.620
 If I can adopt and understand how to utilize digital, I can extend my reach.

00:33:43.740 --> 00:33:48.280
 I can connect with that village that's in their rural area where they have cell phones.

00:33:48.280 --> 00:33:52.480
 I can go beyond the physical reach of my car or my bicycle.

00:33:52.480 --> 00:33:59.160
 I can, I can multiply the ideas beyond what I, as a person of capable of doing, like it's

00:33:59.160 --> 00:34:02.460
 not use my giftings for Christ.

00:34:02.460 --> 00:34:04.300
 It's I've been called to do this.

00:34:04.380 --> 00:34:06.020
 I need to learn new skillset.

00:34:07.180 --> 00:34:12.980
 And it's really interesting to see how those personas kind of combats, not the right word,

00:34:12.980 --> 00:34:22.200
 but how we can consistently message to both of those personas, how we have, um, the one

00:34:22.200 --> 00:34:27.960
 that's a digital savvy and one that's a mission savvy personnel.

00:34:28.800 --> 00:34:34.420
 And I haven't just talking to us and global mindset, like there's, there's a lot of bifurcated

00:34:34.420 --> 00:34:37.380
 different categories when you look at those two next to each other.

00:34:38.420 --> 00:34:44.700
 And so that's what, as some of the opportunities that we've got with the church digital, trying

00:34:44.700 --> 00:34:46.340
 to reach a bifurcated mindset.

00:34:47.700 --> 00:34:51.640
 So number three, a lot of our partnerships and projects we've got coming up, stay tuned

00:34:51.640 --> 00:34:52.140
 on that.

00:34:52.200 --> 00:34:53.140
 It's a big deal.

00:34:53.580 --> 00:34:58.440
 Um, as we, we continue to take these ideas global number four.

00:34:59.120 --> 00:35:03.460
 Five things to expect from the church digital in 2025.

00:35:03.760 --> 00:35:06.760
 Number four, let's go ahead and do two things here.

00:35:07.720 --> 00:35:12.440
 Expect a lot of YouTube and expect, expect a lot of WhatsApp.

00:35:13.880 --> 00:35:17.900
 Um, I, I, I've said this before we talk about YouTube.

00:35:17.980 --> 00:35:19.020
 Let's talk about WhatsApp first.

00:35:19.480 --> 00:35:26.880
 I said this before, um, WhatsApp will be the platform of choice for the church digital.

00:35:26.880 --> 00:35:32.200
 Um, I, I, I believe that, um, wholeheartedly.

00:35:32.340 --> 00:35:39.680
 I love discord and, and I wish discord was more viable internationally.

00:35:40.180 --> 00:35:50.080
 Uh, unfortunately it's not, um, discord is a very, um, bandwidth heavy platform.

00:35:50.080 --> 00:35:57.560
 Um, and a lot of our international friends really struggle to engage with, um, with discord.

00:35:58.140 --> 00:35:59.240
 Oh my gosh.

00:35:59.240 --> 00:36:06.160
 From a, from a, from a, just from a strictly like operational standpoint, I wish that was

00:36:06.160 --> 00:36:07.280
 not the case.

00:36:08.280 --> 00:36:15.540
 I, from, from a, from a feature standpoint, the ability to stream into a, into a discord

00:36:15.540 --> 00:36:23.540
 room or, uh, to be able to like the, this discord stage or to do, uh, uh, uh, an online call

00:36:23.540 --> 00:36:28.160
 with a dozen people in, in a discord room with the tic-tac-toe grid, uh, grid Brady bunch

00:36:28.160 --> 00:36:28.620
 per grid.

00:36:30.620 --> 00:36:33.000
 The discord platform is so powerful.

00:36:33.000 --> 00:36:34.240
 It is so rich.

00:36:34.300 --> 00:36:38.480
 It is so everything that I would ever want in an asynchronous platform.

00:36:38.480 --> 00:36:39.260
 It is perfect.

00:36:40.300 --> 00:36:42.300
 Except for the fact that it's a bandwidth hog.

00:36:42.860 --> 00:36:49.360
 And somebody that's running 4G in a, in a, you know, third world country struggles to engage

00:36:49.360 --> 00:36:50.780
 in that, in that platform.

00:36:51.900 --> 00:36:58.480
 And we can't ignore the person that's trying to engage in the third world country.

00:37:00.360 --> 00:37:08.860
 And so I can either have the, uh, feature heavy platform that doesn't work internationally,

00:37:10.140 --> 00:37:18.120
 or we can choose the platform that already has 2 billion with a B, 2 billion people internationally

00:37:18.120 --> 00:37:19.360
 active using it.

00:37:19.360 --> 00:37:24.840
 Literally 25% of the world's population has this already installed on their cell phones,

00:37:25.480 --> 00:37:25.720
 WhatsApp.

00:37:26.740 --> 00:37:30.260
 Um, guys, we didn't think long about that.

00:37:30.380 --> 00:37:32.240
 WhatsApp is, is the platform of choice.

00:37:32.400 --> 00:37:39.000
 And so all of our leadership conversations are already happening on WhatsApp.

00:37:39.340 --> 00:37:45.500
 We've got subgroups that are running entirely on, on WhatsApp.

00:37:46.460 --> 00:37:49.620
 And so we're going to continue to build out WhatsApp.

00:37:49.960 --> 00:37:53.340
 We'll continue to build out discord and discord right now.

00:37:53.460 --> 00:37:55.700
 I mean, we're close to 500.

00:37:55.860 --> 00:38:00.560
 Like I would love to get to discord 500 by the end of the, by the end of the year.

00:38:00.980 --> 00:38:02.940
 And, and I think that's, that's reasonable.

00:38:03.120 --> 00:38:04.220
 So discord's at 500.

00:38:05.120 --> 00:38:09.020
 WhatsApp, I want to say it's probably a hundred, 150, maybe I haven't looked at that number

00:38:09.020 --> 00:38:15.400
 recently, but there's, there's viability, um, in discord.

00:38:15.740 --> 00:38:17.140
 That's not going away.

00:38:17.300 --> 00:38:20.560
 I, you know, and, and as far as we're concerned, I'm concerned.

00:38:20.640 --> 00:38:24.100
 Like, I, I think we run both those, those communities simultaneously.

00:38:24.100 --> 00:38:30.540
 I'm, I, we're not, we're not, we're not sunsetting discord far from it.

00:38:30.540 --> 00:38:33.980
 Like let's, let's let it thrive on, on what it is.

00:38:34.540 --> 00:38:41.980
 Um, but when you look at the U S potential and the global potential and the success that

00:38:41.980 --> 00:38:49.840
 we're seeing globally and the hunger that we're seeing globally, WhatsApp is going to, um,

00:38:49.900 --> 00:38:53.200
 thrive for us in, in, in a big way.

00:38:53.920 --> 00:38:57.620
 I literally, I, I joke about it's, it's gun power on a flame, man.

00:38:57.620 --> 00:39:00.260
 That's going to explode in any, any minute now.

00:39:00.560 --> 00:39:06.900
 And so, uh, gasoline on a flame, maybe a little, well, that's pretty violent too, actually.

00:39:07.300 --> 00:39:11.400
 But that's, that's the heart of this thing, man, is, is that asynchronous is going to, and

00:39:11.400 --> 00:39:13.200
 that's exactly what you want.

00:39:14.680 --> 00:39:19.480
 Asynchronous solves that mid funnel problem where you're connecting with a lot of people,

00:39:19.480 --> 00:39:24.820
 but in order to get them in a, in a community, uh, in order to, to really get to the bottom

00:39:24.820 --> 00:39:27.800
 of the funnel, you need to utilize community to get them down.

00:39:28.480 --> 00:39:38.880
 And so for us, WhatsApp was the perfect mid funnel solution to get missionaries to our

00:39:38.880 --> 00:39:40.800
 equipping digital missionary course.

00:39:42.100 --> 00:39:46.540
 Like when we're all done with this, I'll share some of the stats and numbers of, of where we

00:39:46.540 --> 00:39:46.920
 are.

00:39:47.500 --> 00:39:54.800
 Um, but it was, it was ridiculous how well WhatsApp performed for us and helping us

00:39:54.800 --> 00:40:00.020
 get people plugged into the equipping digital missionary course that we're offering right

00:40:00.020 --> 00:40:00.720
 around the corner.

00:40:01.300 --> 00:40:04.640
 So WhatsApp, 2 billion people globally.

00:40:05.740 --> 00:40:07.920
 That's one of our things to expect in 25.

00:40:08.780 --> 00:40:11.540
 The other thing that I said for number four was, was YouTube.

00:40:12.100 --> 00:40:15.500
 And if there's a dark horse in this game for us, it's YouTube.

00:40:15.500 --> 00:40:20.140
 Now, first off YouTube, you know, second largest search engine on the planet.

00:40:20.560 --> 00:40:23.780
 Um, YouTube, you know, shorts YouTube.

00:40:23.780 --> 00:40:27.400
 Um, we want to, we want to hack.

00:40:27.520 --> 00:40:31.480
 We want to own, we want to take over the church digital wants to take over YouTube.

00:40:31.780 --> 00:40:36.080
 By the way, if you're not following us, please, the church dot, or no, youtube.com slash the

00:40:36.080 --> 00:40:38.700
 church digital subscribe.

00:40:39.040 --> 00:40:39.780
 Be nice.

00:40:40.440 --> 00:40:42.960
 We've got almost a thousand subscribers at this point.

00:40:43.060 --> 00:40:45.540
 Barbara told me the other day, it was her goal to get to a thousand subscribers.

00:40:45.540 --> 00:40:50.880
 By the end of the year, she's developed a pretty rich strategy, uh, for how to do that.

00:40:50.880 --> 00:40:52.680
 And excited to see that come to fruition.

00:40:53.400 --> 00:40:58.460
 Um, YouTube's where we meet the next generation of digital planters where it's already how we're

00:40:58.460 --> 00:40:59.260
 meeting them now.

00:41:00.080 --> 00:41:05.620
 Um, people, I mean, I can't tell you how many times I've heard the story where people will,

00:41:05.620 --> 00:41:09.420
 uh, go to their pastor, ask for permission to do something.

00:41:09.420 --> 00:41:14.040
 The pastor says, no, they go on Google to try to find somebody else that's doing it.

00:41:14.040 --> 00:41:19.160
 And then they find some YouTube video of me talking about something about it.

00:41:19.160 --> 00:41:23.520
 And then all of a sudden they're in our community, they're in our discord, they're in our WhatsApp,

00:41:23.680 --> 00:41:25.560
 they're talking face to face, they're watching a stream.

00:41:25.560 --> 00:41:29.080
 And next thing you know, they're in an EDM course, the equipping digital missionary course.

00:41:29.080 --> 00:41:34.000
 Literally that's one, two, three, four of the people that are in EDM.

00:41:34.220 --> 00:41:34.880
 That's their story.

00:41:35.420 --> 00:41:38.980
 Uh, it's close to 10%, 6%.

00:41:38.980 --> 00:41:45.600
 Um, and so there's some vibe that I'm sure many more have been affected by YouTube as well,

00:41:45.600 --> 00:41:52.500
 but YouTube is, is the, is the way for us to, to connect in, in the future.

00:41:52.500 --> 00:41:56.220
 YouTube right now, the algorithms are favoring YouTube.

00:41:56.220 --> 00:42:00.500
 The search engines are favoring right now where it's interesting digital missionary.

00:42:01.300 --> 00:42:07.200
 Um, if you Google digital missionary, we, the church digital, we should be ranking number

00:42:07.200 --> 00:42:15.780
 two organically, all organically, uh, right now you'll see, I believe a blog that I wrote

00:42:15.780 --> 00:42:17.440
 on what is a digital missionary.

00:42:17.740 --> 00:42:19.500
 Uh, I believe that's ranking second.

00:42:19.940 --> 00:42:26.760
 And then on, uh, on some of our YouTube videos, I think we're ranking two and three and sir,

00:42:26.760 --> 00:42:34.800
 one and two, um, and so like, it's the, the algorithms are really favoring YouTube content

00:42:34.800 --> 00:42:35.580
 for whatever the reason.

00:42:36.760 --> 00:42:45.760
 So, um, we're gonna, we're gonna own YouTube, but the dark horse, the thing that I was talking

00:42:45.760 --> 00:42:52.200
 with Andy about today, the thing that I cannot wait for, and, and, and I think it's coming

00:42:52.200 --> 00:42:58.220
 in February, YouTube's coming out with a asynchronous community.

00:42:59.860 --> 00:43:07.260
 If you Google, uh, YouTube, a new community, they announced it back in, uh, September, actually

00:43:07.260 --> 00:43:12.760
 when we were in Lausanne, uh, maybe early October when the actual announcement came out,

00:43:12.760 --> 00:43:16.900
 but they've YouTube's got a blood fish, a blog where they talk about it.

00:43:17.380 --> 00:43:19.480
 They are coming out with an asynchronous community.

00:43:19.600 --> 00:43:24.280
 In my opinion, I think YouTube's going after Twitch and discord.

00:43:26.280 --> 00:43:31.840
 YouTube already is getting more, um, views obviously than Twitch.

00:43:32.620 --> 00:43:39.280
 Um, you know, Twitch is another, uh, technologically heavy bandwidth, heavy platform.

00:43:39.280 --> 00:43:42.600
 A lot of our international users really can't use Twitch.

00:43:43.180 --> 00:43:46.960
 Um, like there's one situation of a guy I know in the middle East that was trying to

00:43:46.960 --> 00:43:52.060
 watch this stream, not this stream, but a stream like this on Twitch wasn't working.

00:43:52.060 --> 00:43:55.900
 And so he clicked over and actually started watching it on YouTube and then everything

00:43:55.900 --> 00:43:56.680
 was, was fine.

00:43:57.220 --> 00:44:02.260
 And so like from a bandwidth perspective, YouTube, uh, is much lighter than that.

00:44:02.620 --> 00:44:08.200
 And so the reach of, of what it's doing, but YouTube has always been community light.

00:44:09.160 --> 00:44:09.520
 Yes.

00:44:09.520 --> 00:44:10.740
 There's some community features.

00:44:10.740 --> 00:44:11.080
 Yes.

00:44:11.080 --> 00:44:16.480
 It's kind of behind a, um, um, you know, it's, you gotta get to a certain level to get

00:44:16.480 --> 00:44:19.600
 there, but in the grand scheme of things, it's not real community.

00:44:19.600 --> 00:44:25.140
 It's like, it's Facebook 1.0 is more community than what, what YouTube is.

00:44:25.720 --> 00:44:28.640
 It's YouTube's much more about content than community.

00:44:29.740 --> 00:44:34.120
 And they've come out and said that, and they've started giving some details that YouTube's

00:44:34.120 --> 00:44:35.980
 coming out with asynchronous community.

00:44:37.220 --> 00:44:44.720
 And when YouTube's asynchronous community comes out, if it's any good, if I were a digital

00:44:44.720 --> 00:44:52.940
 church and I had one platform that could be my content and my community, unless I was doing

00:44:52.940 --> 00:44:56.300
 specifically for gamers, I would choose YouTube or discord.

00:44:56.660 --> 00:45:03.700
 If it was apples to apples comparison, if it was, um, I don't know what a lesser apples to

00:45:03.700 --> 00:45:09.040
 the tomatoes, like it's, if it was at least in the ballpark, oh my gosh, the, the, the,

00:45:09.040 --> 00:45:13.840
 the solidity of, of YouTube and what it means for other platforms through algorithms.

00:45:14.660 --> 00:45:15.840
 Yeah, I would move that way.

00:45:16.900 --> 00:45:24.440
 And so be what, be on the watch out for YouTube, a lot of you that are doing ministry in this

00:45:24.440 --> 00:45:32.320
 space, um, there's opportunities to capitalize on what YouTube is doing and the, and the little

00:45:32.320 --> 00:45:37.860
 bit that you're investing now is going to pay off dividends down the road as this, as this

00:45:37.860 --> 00:45:38.620
 expands out.

00:45:39.940 --> 00:45:42.400
 Like it was funny.

00:45:42.660 --> 00:45:48.080
 I actually, I say this, I'm not going to tell you the number, but I own, I own Apple stock.

00:45:50.220 --> 00:45:58.320
 When I was, um, I'm trying to put a number on this 22.

00:45:59.660 --> 00:46:07.380
 Um, I graduated 21 when I was 21 years old in the year, what would I have been?

00:46:09.660 --> 00:46:14.100
 Uh, 99 in the year, 1999, pre, pre Y2K.

00:46:15.520 --> 00:46:18.740
 I bought, uh, 10 shares of Apple stock.

00:46:20.500 --> 00:46:26.040
 Now let's, let me, let me date what that meant.

00:46:29.040 --> 00:46:37.040
 Apple stock, 1999, Steve jobs is not CEO of Apple.

00:46:37.040 --> 00:46:38.040
 He had been excommunicated.

00:46:39.040 --> 00:46:43.440
 He was not, he was trying to do whatever he was doing with a corporation called next.

00:46:43.840 --> 00:46:49.520
 Next he was running, uh, a small little startup nobody had heard of at the time called Pixar.

00:46:50.220 --> 00:46:54.060
 He was, uh, doing a bunch of other stuff.

00:46:54.060 --> 00:46:59.220
 Pixar actually spun off of, uh, Lucas, um, Lucas's deal.

00:46:59.640 --> 00:47:02.240
 Um, then Steve jobs bought it from George Lucas.

00:47:02.520 --> 00:47:04.140
 You could really get into this.

00:47:04.220 --> 00:47:09.000
 The Pixar story is crazy, but, um, Steve jobs was not around.

00:47:09.780 --> 00:47:13.400
 The best technology, this is way before iPhone.

00:47:13.540 --> 00:47:14.840
 This is way before iPad.

00:47:15.060 --> 00:47:16.360
 This is before Apple watch.

00:47:16.580 --> 00:47:27.020
 This is like, um, I max were, were the, like the triangle that would sit with the CRT monitors.

00:47:27.720 --> 00:47:33.360
 Um, these were, uh, well, man, those are crazy, man.

00:47:33.480 --> 00:47:34.660
 Don't, don't sell on Apple.

00:47:35.540 --> 00:47:43.460
 Um, uh, Phantom just put in that Berkshire Hathaway is selling, uh, seeking a lot of, uh, selling a lot of their Apple holdings.

00:47:43.520 --> 00:47:44.440
 No, don't sell an Apple.

00:47:45.640 --> 00:47:49.580
 Apple's got legs and they got, they got what nobody else has is cash right now.

00:47:49.640 --> 00:47:50.980
 Everybody's broke except for Apple.

00:47:51.820 --> 00:47:56.940
 Um, but dude, they were selling like Bondi blue.

00:47:57.940 --> 00:48:03.640
 I max and they just expanded into indigo blue and candy apple red.

00:48:03.640 --> 00:48:11.740
 And like that was, and it was apple shares were at like $8, $10.

00:48:13.480 --> 00:48:16.000
 And, you know, I just, I was out of college.

00:48:16.060 --> 00:48:17.120
 I didn't have much money.

00:48:17.660 --> 00:48:22.380
 My mom's like, oh, here's whatever, like buy some stock just almost as an experiment.

00:48:23.280 --> 00:48:34.940
 And so I did, I bought, I bought a bunch of Apple and then like a year later, Apple came out with the iPod, which was a revolutionary idea.

00:48:34.940 --> 00:48:45.820
 And then I can't even tell you how many splits, how many, whatever, but I looked up the other day, how much, uh, how much stock I have in Apple right now.

00:48:45.820 --> 00:48:50.700
 I'm not, I'm not retiring off of Apple yet.

00:48:51.500 --> 00:48:53.060
 I've, I've, I've, I've nowhere in the realities.

00:48:53.200 --> 00:49:01.820
 I'm, I'm nowhere near that at this point, but dang, I wish I invested more than like a hundred dollars in the Apple at the time.

00:49:02.680 --> 00:49:03.520
 It was funny.

00:49:03.580 --> 00:49:09.220
 I bet I bought like 10 stocks and to be honest, I bought, I bought Intel.

00:49:10.160 --> 00:49:13.980
 Um, I bought, um, I bought some other tech companies.

00:49:14.780 --> 00:49:20.040
 It was, um, by far Apple was the best investment.

00:49:20.340 --> 00:49:25.460
 Some others I did not, did not perform as well as my Apple friends did.

00:49:27.920 --> 00:49:31.560
 But that's, that's the, I have no idea why I was telling that story.

00:49:31.560 --> 00:49:40.480
 Uh, I went to Macworld in San Francisco in the year 2000 and got my charcoal iMac, a DV 15 gigs a few months later.

00:49:40.540 --> 00:49:40.680
 Yeah.

00:49:40.780 --> 00:49:41.440
 Tall, skinny Kiwi.

00:49:41.780 --> 00:49:46.000
 Anytime I tell an old grandpa story, tall, skinny Kiwi has to, has to up me.

00:49:47.740 --> 00:49:50.220
 White beard would have to up me as well if he were around.

00:49:50.620 --> 00:49:51.200
 So it's funny.

00:49:51.260 --> 00:49:56.880
 Like the two of them just, it's, I feel like I was in a, I was in a call the other day.

00:49:58.660 --> 00:49:59.480
 Tall, skinny Kiwi.

00:49:59.580 --> 00:50:01.120
 Is that a call the other day with you and white beard?

00:50:01.560 --> 00:50:05.800
 Um, that was the two of you guys were in the room together.

00:50:05.800 --> 00:50:06.520
 I want to say, right?

00:50:06.860 --> 00:50:07.620
 Oh my gosh.

00:50:07.640 --> 00:50:13.680
 That was like, I, if I could be in a room with two of those guys, um, I would just be a fly on the wall.

00:50:13.820 --> 00:50:15.060
 Just listen to their stories.

00:50:15.480 --> 00:50:16.540
 Um, there'd be a lot of fun.

00:50:18.280 --> 00:50:19.320
 Don't sleep on YouTube.

00:50:20.640 --> 00:50:27.960
 Um, and if you all are not considering WhatsApp, you should be considering WhatsApp moving forward.

00:50:28.480 --> 00:50:31.860
 Uh, for some of the opportunities, especially in global space.

00:50:41.600 --> 00:50:42.320
 All right.

00:50:42.400 --> 00:50:42.980
 Hey, Melanie.

00:50:44.100 --> 00:50:44.940
 We're picking up.

00:50:46.660 --> 00:50:47.180
 All right.

00:50:47.940 --> 00:50:49.540
 Five things to expect in 25.

00:50:49.800 --> 00:50:53.160
 Number one, church digital is going global.

00:50:54.160 --> 00:51:04.080
 Number two, um, Hey, we're getting some accountability, um, towards that, bringing on a board, involving more and more people to hold us accountable.

00:51:04.460 --> 00:51:12.500
 And, and, and really the best way to hold us accountable is to, to get some dirt under your fingernails and, uh, and, and join us in our, in our work.

00:51:12.500 --> 00:51:17.960
 Um, look, um, look and see where God is moving and join us, um, um, in his work, Henry Blackaby.

00:51:18.640 --> 00:51:24.100
 Number three, we've got a huge number of partnerships and projects we're negotiating through now.

00:51:24.240 --> 00:51:24.920
 Stay tuned.

00:51:26.920 --> 00:51:29.720
 Number four, uh, YouTube and WhatsApp.

00:51:30.620 --> 00:51:36.500
 Um, there's going to be a lot more YouTube and there's going to be a lot more WhatsApp coming soon.

00:51:36.500 --> 00:51:42.120
 Coming soon to the church digital as, as we move these ideas globally.

00:51:42.960 --> 00:52:04.160
 And number five for the church digital, um, this is the one, this is the one that I'm like, I, I, this is the big one.

00:52:06.500 --> 00:52:15.400
 And so, um, I have, I have like, um, little birdie angels and demons on me right now.

00:52:16.420 --> 00:52:22.860
 The, uh, the, the birdie, the, the angel is, uh, is white beard.

00:52:23.420 --> 00:52:24.480
 Don't say it, Jeff.

00:52:24.640 --> 00:52:25.420
 Don't say it.

00:52:25.640 --> 00:52:27.500
 Barbara is the other birdie next to white beard.

00:52:27.600 --> 00:52:28.340
 Don't say it, Jeff.

00:52:28.400 --> 00:52:28.980
 Don't say it.

00:52:30.520 --> 00:52:35.200
 And the other one is me saying, Oh, say it, Jeff, say it, say it.

00:52:35.200 --> 00:52:37.840
 Like I, I, I'm my worst enemy on, on this stuff.

00:52:39.760 --> 00:52:44.680
 The reality is flat cap with the sticker.

00:52:44.760 --> 00:52:45.280
 It's beautiful.

00:52:45.280 --> 00:53:01.740
 Hey, look, the reality is, is that, well, I've, I've said this before, you know, Barbara comes on the church digital and, uh, and, you know, when we started the church digital, it was, um, I was trying to be everything for everyone.

00:53:03.360 --> 00:53:10.300
 And the only way to make everyone happy is to sell ice cream, which is ironic.

00:53:10.860 --> 00:53:17.000
 Um, there's some stories centered around that, but that's, that's what my, uh, executive pastor and friend used to always tell me.

00:53:17.040 --> 00:53:18.840
 If you want to make everyone happy, Jeff sell ice cream.

00:53:19.640 --> 00:53:26.880
 And so, um, um, we found, um, Barbara helped us focus down to this digital missionary rate.

00:53:27.260 --> 00:53:38.240
 And, and, and as we, and as we focus down the digital missionary, well, our open rates on like our, is an example, our open rates on our email skyrocketed.

00:53:38.480 --> 00:53:54.140
 Like we've been much more successful with engagement now that we've, we fine tuned down the digital missionary at the same time, a complimentary statistic, our unsubscription rates have gone through the roof.

00:53:54.740 --> 00:54:04.800
 So like we are, uh, we're a lower, um, we're a higher open rate and a higher, we're not interested in any more rate as well simultaneously.

00:54:05.640 --> 00:54:19.320
 Because we really had two different audiences that we were reaching at the same time, the church digital pre-barber 23, we had digital missionaries and digital planters and we had physical church doing digital ministry.

00:54:20.460 --> 00:54:37.160
 Uh, and 24 has been really about aiming and creating that digital missionary framework, connect community equipping and mobilization and helping get that aimed at the, the digital missionaries through the church digital.

00:54:37.860 --> 00:54:40.940
 And it's been very effective.

00:54:41.600 --> 00:54:44.500
 Like I am not complaining here.

00:54:44.500 --> 00:55:04.840
 Like, ooh, the year 24 has been really good, uh, towards, uh, connecting with people, getting them invited into community, building relationships, establishing trust, um, even to the point of equipping them to be a digital missionary now through EDM and, and what we'll soon find is mobilization.

00:55:04.840 --> 00:55:06.940
 We'll get more mobilization next year.

00:55:07.700 --> 00:55:14.080
 But the, um, like the, the framework is, is in process for our digital missionary friends.

00:55:14.500 --> 00:55:25.960
 And so we, the church digital, we're in beta with it, but you know, we can see how the sausage is made and, and like, we're going to run that playbook for, uh, our digital missionaries.

00:55:27.860 --> 00:55:41.280
 But we've got this whole other sector, this whole other audience group, this whole other section of people with the church digital that are, that are hungry, that are looking for something.

00:55:42.740 --> 00:55:48.260
 Um, and, and, and, and it's these, these physical church ministry people that are doing digital ministry.

00:55:48.920 --> 00:56:01.200
 It's the digital pastors and that are, that are doing ministry in a physical space who are the lead pastor doesn't understand what they do, where, um, you know, budget is limited.

00:56:01.760 --> 00:56:14.060
 And, and, and, and, uh, uh, uh, vision fluctuates because there's not a clear priority in what they're, what they're doing.

00:56:14.960 --> 00:56:26.840
 Like there's still an opportunity to do it, to help a physical church understand how to utilize digital well.

00:56:30.760 --> 00:56:41.220
 But it's not through the church digital because the church digital needs to stay focused on digital missionary work.

00:56:41.880 --> 00:56:52.940
 You can't make everybody happy, but we've got digital missionaries has its focus, but there's this opportunity and welcome to the quandary of me for the past six months.

00:56:52.940 --> 00:57:01.780
 Um, because it's like, uh, we're having success with one arm, but I'm alienating a completely other are a completely other group here.

00:57:02.180 --> 00:57:03.280
 So what do we do?

00:57:04.040 --> 00:57:06.300
 What do we do?

00:57:06.620 --> 00:57:08.540
 What do we do?

00:57:12.640 --> 00:57:13.120
 Okay.

00:57:13.200 --> 00:57:14.060
 So we did something.

00:57:15.340 --> 00:57:17.920
 And I'm not going to tell you what it is.

00:57:18.880 --> 00:57:19.960
 You're going to have to wait.

00:57:20.220 --> 00:57:21.680
 Now I may come back.

00:57:21.740 --> 00:57:22.720
 We may do some streams.

00:57:22.860 --> 00:57:26.240
 We may make some announcements during the Christmas break.

00:57:27.080 --> 00:57:31.620
 Um, you may see me early January and say, Hey, everything changed.

00:57:31.620 --> 00:57:32.820
 But no, I really do.

00:57:32.880 --> 00:57:36.000
 We've, we've, we've got a, a solid plan in place.

00:57:36.720 --> 00:57:37.600
 Here's the deal.

00:57:37.660 --> 00:57:43.900
 What I would tell you, you know, I talk a lot about the, the, the digital framework.

00:57:44.600 --> 00:57:52.920
 The people we connect with physically or digitally, we want to invite them into a digital community.

00:57:53.660 --> 00:57:57.180
 And within that digital community, we have build relationships.

00:57:57.180 --> 00:57:58.460
 We establish trust.

00:57:58.600 --> 00:58:01.820
 Evangelism works best even in, in community.

00:58:01.820 --> 00:58:11.440
 But through that community, we start to equip them through discipleship and, but ultimately equip them to the goal of accomplishing something.

00:58:11.440 --> 00:58:22.680
 And whether that's for the, the, um, the, for our digital mission, I work, that's it's mobilizing and mobilizing, sending people out on, on the journey for a physical church.

00:58:22.680 --> 00:58:25.000
 Now that, you know, bottom funnel may look different.

00:58:25.000 --> 00:58:31.980
 It may be like how to, um, how to incorporate or how to integrate in digital into their, their strategy better.

00:58:31.980 --> 00:58:42.300
 But the framework of connecting to community, to equipping, to whatever, like that is a very solid framework.

00:58:43.740 --> 00:59:06.480
 And if you can clone that, if you can copy and paste that, it's almost like, oh man, I can almost run a completely separate version of the same playbook, but aimed at a, at a different audience and have the same successes by running an established, proven, successful framework, just in a different context.

00:59:09.280 --> 00:59:13.600
 It's the goal of, is it better to be a million person church or a hundred thousand churches of 10?

00:59:13.820 --> 00:59:24.680
 I would always say a hundred thousand churches of 10, because you can get an established framework, copy and paste it, that can give you a different context.

00:59:25.340 --> 00:59:53.200
 And so I would almost invite you to even look at your own ministry and how you are, um, connecting, how you're, uh, how you're connecting, how, what, what a community looks like, how using that community for a purpose of equipping or discipleship or, and then through those, through the relationships that are developed through the equipping, what's, what's the end game at the bottom of the funnel?

00:59:53.400 --> 00:59:58.740
 How are we using the community for it to solve the mid funnel problem to get to whatever the bottom is?

01:00:05.240 --> 01:00:06.900
 We're going to have some fun in 25.

01:00:09.340 --> 01:00:20.420
 Whether you're a digital missionary, whether you're a physical church doing digital missionary, uh, physical church doing digital ministry, uh, 25 is going to be a great kingdom year.

01:00:21.180 --> 01:00:28.760
 Um, that being said, Jesus has come, we're going to come back, uh, you know, in the next 48 hours to save America from the election.

01:00:28.880 --> 01:00:29.280
 No, I'm kidding.

01:00:29.740 --> 01:00:30.580
 Not really though.

01:00:31.080 --> 01:00:36.580
 Um, you know, it's funny.

01:00:36.620 --> 01:00:42.000
 We were even talking about, uh, it's just a, this is a, this is the post credit scene in the church digital.

01:00:42.000 --> 01:00:53.540
 We were, we were, we were talking about, um, you know, we, we've actually worked very hard to not be political in this, in this U S season, uh, of, of, of that.

01:00:53.540 --> 01:00:59.880
 And, and, and, um, and guys, in the grand scheme of things, I am not a politically minded person.

01:00:59.880 --> 01:01:04.420
 Like, I, I don't, I don't, I don't, I don't put much stock in that.

01:01:05.220 --> 01:01:13.260
 Um, but I do know in Romans that, uh, all leadership was installed by God.

01:01:16.720 --> 01:01:36.980
 So either that was a contextualized comment at the time and is not relevant to where we are today or the electoral college process in the United States operates outside of the purview of God or God's in control.

01:01:36.980 --> 01:01:39.080
 And whatever is going to happen will happen.

01:01:44.000 --> 01:01:48.720
 I tell you what, I know how, I know how I would want to look at that situation as a Christian.

01:01:52.800 --> 01:02:00.200
 Anyway, be praying for your country, even if you're overseas, we'll be praying.

01:02:00.320 --> 01:02:01.460
 I say that that was negative.

01:02:01.580 --> 01:02:01.960
 That was bad.

01:02:02.000 --> 01:02:06.960
 I'm sorry to mean it that way, but regardless America or not, like be praying for your country.

01:02:06.960 --> 01:02:12.200
 Um, I, I've, I've told this story.

01:02:12.300 --> 01:02:14.640
 My daughter came up to me several, my daughter is 16.

01:02:14.740 --> 01:02:24.480
 Now, I don't think she would remember the story, but she came up to me when she was, um, she was probably eight.

01:02:25.180 --> 01:02:27.200
 Like it's been, it's been a minute since this story.

01:02:27.240 --> 01:02:28.640
 We were living in Austin at the time.

01:02:30.100 --> 01:02:35.520
 And she says to me, now you got to realize my daughter's sophomore in college.

01:02:35.520 --> 01:02:38.820
 She's taking college, she's taking college level, sophomore in high school.

01:02:39.140 --> 01:02:40.900
 My daughter is a sophomore in high school.

01:02:41.340 --> 01:02:56.360
 Um, she's valid, she will be valedictorian of her school as long as she doesn't like to do something stupid or crash.

01:02:56.600 --> 01:02:59.080
 Um, but she's incredibly smart and gifted.

01:03:00.080 --> 01:03:05.320
 Um, and, and, and, and, and so she looked at me, you know, perplexed, like, you know, an eight-year-old girl would let her father.

01:03:05.420 --> 01:03:08.480
 And she says, daddy, when I grew up, I want to be the president of the United States.

01:03:09.980 --> 01:03:13.420
 And I did a very un-daddy like thing.

01:03:15.660 --> 01:03:19.620
 I laughed in her face and said, oh God, I hope not.

01:03:20.200 --> 01:03:21.580
 That was my knee jerk reaction.

01:03:22.420 --> 01:03:31.140
 Um, and, and, and so she looked at me, you know, perplexed, like, you know, an eight-year-old girl would let her father who just laughed at her.

01:03:31.960 --> 01:03:38.160
 And, and, and I was like, well, sweetie, um, that's a really hard job.

01:03:39.120 --> 01:03:49.000
 Um, and, and, and I think you can do it, but there's so much stress and there's no way to succeed at that job anymore.

01:03:49.900 --> 01:04:00.540
 Um, our leaders need to be prayed for, regardless of who's in what seat or who's in what power,

01:04:00.540 --> 01:04:08.100
 or who has what ahead of them or behind them or what amendment was voted on or who's in what chair.

01:04:08.940 --> 01:04:16.200
 Um, you know, what, who was it?

01:04:16.280 --> 01:04:22.340
 It was Elijah and the Kings, the prophet who's like, you don't need a prophet.

01:04:22.500 --> 01:04:25.140
 You need God, but you want to, you, you don't need a King.

01:04:25.200 --> 01:04:26.960
 You need a, you need to, you need God.

01:04:27.340 --> 01:04:31.420
 But since you don't want to listen to God, fine, here's your King, Saul.

01:04:32.440 --> 01:04:34.800
 Um, all right.

01:04:34.860 --> 01:04:35.500
 You want a King?

01:04:37.280 --> 01:04:38.120
 Take your pick.

01:04:39.900 --> 01:04:49.700
 Get out there and vote and pray for whoever God installs as president or whatever your position is globally.

01:04:51.060 --> 01:04:51.540
 Samuel.

01:04:51.700 --> 01:04:52.420
 I'm hearing it.

01:04:52.480 --> 01:04:52.860
 Samuel.

01:04:53.760 --> 01:04:54.600
 Who did I, who did I say?

01:04:54.760 --> 01:04:55.500
 I think I said Samuel.

01:04:56.720 --> 01:04:57.160
 Yeah.

01:04:57.240 --> 01:04:59.220
 I'll pretend I am not.

01:04:59.300 --> 01:05:10.060
 I'm not the old Testament scholar, but a lot of my, um, disdain is too strong of a word.

01:05:10.300 --> 01:05:12.080
 I said, Elijah, I'm sorry.

01:05:12.160 --> 01:05:12.540
 You're right.

01:05:13.340 --> 01:05:24.120
 Um, a lot of my disdain for politics is centered around that is, um, I just, we deserve a God.

01:05:24.180 --> 01:05:25.100
 We don't deserve a King.

01:05:26.020 --> 01:05:30.120
 And, and so much of our world is now wrapped up in our Kings.

01:05:30.660 --> 01:05:32.560
 We should be more focused on our God.

01:05:35.340 --> 01:05:42.380
 And on that note, I think we are going to wrap up episode 320 of the church digital podcast.

01:05:42.380 --> 01:05:46.040
 And therefore all podcasts for 2024.

01:05:47.620 --> 01:05:52.200
 You're keeping score at home five tips, five things to expect from the church digital in 2025.

01:05:52.720 --> 01:05:54.480
 Hey baby, we go on global.

01:05:54.960 --> 01:05:57.340
 Hey, we are getting accountability.

01:05:57.400 --> 01:06:01.160
 And with that accountability, somebody is going to one day fire me, which is awesome.

01:06:01.280 --> 01:06:02.420
 I cannot wait for that day.

01:06:02.680 --> 01:06:09.580
 But ultimately, if you want to, if you want to be, be accountable, pick up and get some dirt under your nails and help me load the trailer.

01:06:10.200 --> 01:06:16.920
 Um, there's a lot of partnerships and there's a lot of projects we've got coming up through the church digital that are very exciting.

01:06:16.920 --> 01:06:23.660
 At a global scale, YouTube and WhatsApp, if you're buying stock at home, invest in those two.

01:06:24.100 --> 01:06:24.580
 Yes.

01:06:24.660 --> 01:06:25.000
 Okay.

01:06:25.000 --> 01:06:30.220
 As long as meta Facebook does not screw up WhatsApp, it's going to take over the world.

01:06:31.180 --> 01:06:32.820
 Hopefully it don't do anything stupid.

01:06:32.820 --> 01:06:37.020
 And number five physical church is doing hybrid.

01:06:38.140 --> 01:06:39.020
 Stay tuned.

01:06:39.560 --> 01:06:41.840
 More coming very soon.

01:06:42.500 --> 01:06:44.120
 And with that, we're going to land the plane.

01:06:44.520 --> 01:06:46.520
 I have been Jeff with the church digital.

01:06:46.720 --> 01:06:47.660
 Enjoy 2024.

01:06:48.380 --> 01:06:50.600
 If you're American, eat some turkey around the world.

01:06:50.860 --> 01:06:52.300
 Celebrate Christmas.

01:06:52.580 --> 01:06:55.220
 Uh, love on some family and, uh, stay tuned.

01:06:55.460 --> 01:06:56.760
 I'll be doing some more streams.

01:06:56.840 --> 01:07:08.080
 I'll be hanging out in the communities and open offices like normal, but the podcast, we're done for the year and look for, uh, a coming back in 2025.

01:07:08.460 --> 01:07:18.200
 For everybody in the room, tall, skinny kiwi, whoever else has been hanging out with us, flat cap, ukulele, starlet, uh, phantom, just scrolling through the list here real quick.

01:07:18.260 --> 01:07:19.120
 I think that was it.

01:07:19.280 --> 01:07:20.580
 Lewinson was here for a while.

01:07:21.280 --> 01:07:23.680
 Thanks for being a part of this for everybody else.

01:07:23.740 --> 01:07:25.440
 Thanks for being a part of 24 with us.

01:07:25.920 --> 01:07:26.840
 We'll see you in 25.

01:07:27.040 --> 01:07:27.600
 Y'all have a good one.

01:07:27.600 --> 01:07:28.000
 Bye.

