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 all right hey episode 337 337 of the church digital podcast jeff here you know anytime

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 i listen to uh this is uh stream stream beats harris heller uh but groovy this this particular

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 album um i feel like i'm in stranger things like i don't know maybe it's just you if you're if

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 envisioning being the upside down the happy upside down anyway is there a happy upside down is there

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 any other tv show that has taken longer to come out with than stranger things like i don't i don't

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 actually know what netflix is doing but i'm pretty sure some of those like elementary school age kids

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 are are going to be having grandkids by the time that show actually hits the air it's crazy how long

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 it is literally i think i'm holding on to my netflix subscription solely for the purpose of

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 watching that show i i have honestly told myself once stranger things is over i will cancel it and

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 i'm pretty sure i said that two years ago the last time i watched uh a stranger things uh sees was a

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 season four and uh they they just they they won't come out with it it's like they know they're trying

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 to figure out how to get my what is it you know at this point 99 a month it's not that much but

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 you know it's it's it's like they they find a way they they just they find a way to get the money

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 and and so netflix i'm on to you i've moved on to disney because disney doesn't want my money

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 i can't even finish the sentence that's awesome hey everybody uh welcome to the podcast it's uh great

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 to be here kind of a little relaxed today uh i've got a a topic i'm just gonna gonna vamp on here

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 in a little bit but heading into it i want i want to welcome the room those of you who are watching

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 uh in real time okay steve reed brother from another mother i just realized i um my coffee was

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 still in the coffee machine and not where i could reach it so i had to step out steve uh okay steve got

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 first evidently okay who beat me here uh evidently nobody did steve steve you got there first of all

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 welcome number two we got jeremy jeremy is saying hello hey jeremy jeremy i don't think i've met you

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 but i i recognize your name from a spreadsheet of people that are signing up for equipping digital

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 missionaries and so hey great great to meet you uh looking forward to learning more about you here

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 uh and uh looking forward to getting your take on an edm uh if you're curious about uh uh

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 troipocalypse you know is troy in fact skipping school or not he is not in class because he is

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 taking the time to text hi steve and then making me an accomplice to this situation by putting it into

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 uh youtube hi jeff so steve and and jeff the two reed not brothers are now accomplices in

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 making sure that troy is not in class i'm so proud uh fabio is is saying hey and of course steve says

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 hey troy back which now i feel bad for not saying hey so i'll say it audibly hey troy get your butt back

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 in class graduate you got like two weeks left bro finish strong that was my disclaimer in case any

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 police official is watching this i am not asking kids to skip school that being said troy you're two

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 weeks away from graduating high school finish strong and then do whatever the crap you want bro i feel

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 like i say that every week man he's oh that's right that's right tuesdays evidently tuesday tuesdays is

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 co-op day for troy and so you're heading to work here in in a little bit edith hey how are you good

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 good to see you as well good to see you again i appreciate you coming on here uh and so hey listen

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 we're gonna have a a lot of fun today uh doing a doing a a deep dive on an interesting topic well this

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 is an interesting topic to me globally i have so many people ask me uh this this question centered around

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 digital the role of digital media or when i talk about you know doing digital missions work they're

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 like oh i do digital media and then there's silence and so i want to want to speak into that a little

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 bit maybe i'm not understanding maybe there's an opportunity to think bigger do something different

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 i don't know it just feels to me that it's as i'm holding my coffee precariously while standing

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 afraid i'm going to like shake it and drop it

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 it seems to me that there's there's an opportunity to do more and that's what i want to dig into a

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 little bit on on this stream today uh but before we get there hey put this on your calendar right now

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 oh my gosh i i i just finished as i literally before i jumped on this stream i just finished uh the slide

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 deck the presentation y'all we are doing our town hall meeting uh for summer 25 every you know hopefully

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 hopefully realize this every three months couple two or three times a year uh we do a town hall meeting

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 where we gather together all the church digital open it up and really this is our opportunity hey we

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 want to hear from you what's working what's not working in your in your ministry how can we help

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 you what are the challenges what are the obstacles and this is really it's one of the the best

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 opportunities we have to to dialogue it was out of the town hall meetings and all of the jeff when are

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 you going to do a conference jeff when are you going to do a conference jeff you really need to do a

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 conference that we decided to to launch the the digital missionary conference which was awesome of

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 course if you remember back to a month ago can you believe it was only a month ago april 2nd so

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 literally uh 33 days ago 35 days ago anyway uh so we are doing our next town hall meeting uh basically

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 this time in three weeks in two weeks uh may 20th tuesday may 20th 1 p.m eastern count it 14 days from

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 today uh we'll be in a town hall meeting and and i want to want to hear from you on top of that

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 in addition to hearing from you oh my gosh i i i thought hey this is going to be a light town hall

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 meeting we're really not going to we're not going to push that this this much stuff because we're really

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 really trying to you know focus and narrow down and and and and fine tune not a lot it's going to be

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 a light town hall meeting and then you know somebody's like well jeff are you going to talk about this

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 yeah i'm going to talk about that somebody else said hey are you going to talk about this yeah i'm

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 going to want to talk about that yeah i'm going to want to talk about that and all of a sudden now

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 i've got like a 30 point slide deck and so listen there is going to be all sorts of awesome things

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 that we are going to be announcing at the may 20th town hall meeting may 20th tuesday may 20th 1 p.m

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 eastern including i'm not even sure i'm going to open with this or not it'll remain to be seen

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 i'm announcing the conferences wait wait did he say conferences jeff how many conferences are you

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 doing um more than one more than two maybe more than three listen we're we're going we're going all

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 in baby uh you do not want to miss the town hall thursday tuesday tuesday tuesday may 20th 1 p.m

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 eastern right here on tcd's youtube you're not going to make it live we'll watch it on demand but oh

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 live is so much more fun uh we'll have some interactive components like we always do with

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 the town halls and uh we'll see you live in the show okay hey and you know what we've got some some

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 new things coming up with uh the stream as well looking at making some adjustments was talking with

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 the team over the past couple days about that um love hanging out with y'all love doing this we'll

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 continue doing this uh until probably i'm dead in the in the in the grave or until i can find out somebody

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 better to do it than me no but but uh we want to fine tune we're gonna start to highlight uh some

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 partners some opportunities uh ways to equip you better uh not only not only like partners but really

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 platforms that you all can be using and taking advantage of uh to as ways to highlight uh tools

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 and and and things that can help you do the ministry you're doing on top of that we really want to

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 highlight even on top of that some of the outposts that that we're we're working with and and that we're

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 starting to build up some of these regional networks that are excited about doing doing ministry and um

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 you know what i keep i have been i've been wanting to send an email out for oh my gosh jesse carbo i've

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 let you down again i've been supposed to send this email for a month uh jesse and i uh kind of tag

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 team this idea to do a stream together with an individual an incredible individual uh who will

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 most likely say yes and and i just keep forgetting to ask literally i keep forgetting to ask the person

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 if they wouldn't mind coming i'll give you a hint coming back on the podcast uh and so i just i

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 need to literally remember to write the email you would not think that it would be that hard to remember

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 to write an email yet in my life it it is it is that hard to remember to write an email um i uh i i i need a

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 secretary i need an assistant i need an admin i need a project manager i need somebody to tell me jeff it's

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 it's time to do your laundry and if you don't get that uh well hang out and fam on uh was was it

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 whatsapp hang out whatsapp on fam and you'll learn probably far more about my laundry than you really

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 want to know about my laundry because fam whatsapp listen i i love the discord i love the gamers

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 but but if i'm honest oh whatsapp is so much more fun for me um leighton's doing a great job the

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 gaming some some of the crowd you know i was talking with with one of our leaders this week hey do you

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 prefer discord or whatsapp and he's like oh no no i'm much more a discord guy and and this guy was a

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 a discord guy oh my gosh whatsapp whatsapp is a lot of fun well hey we got some more people checking

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 in uh mr pete mr pete is in the house how are you sir it's good to see you again um uh troy is coming

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 to the town hall town hall meeting he will not be skipping class to come to the town hall meeting troy will

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 you be in school by then uh or will you be will you be done troy what is graduation day i i need to

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 know tell me now tell me now tell me now tell me now when's graduation day okay um methos i gotta

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 click uh he's making an allusion to like conference was a month ago can you believe oh i i we we got a

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 new platform for the conference um i'm so excited y'all uh it's gonna be good it's gonna be good we are

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 learning lessons and we are moving on it's gonna be great coming up here for the digital missionary

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 conferences uh coming in fall 2025 uh and uh troy uh yes it is hard to write and email it's uh i'm

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 gonna assume you meant an email and and that was a typo um troy

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 you're in pittsburgh you're in no where are you you're you're in you're in pennsylvania i'm trying to

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 think of the name of the city i was just who was i just talking with somebody who's coming up to your

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 neck of the woods i'll think about it later don't worry about it hey so here's what happened i'm hanging

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 out in uh in in my um in in the fam over on on whatsapp and meeting you know new people that that community

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 is exploding and the fun thing is is it is it's it's a global mix like it is just literally people

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 from all over over the planet and they're always asking um you know i mean they're there they come

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 on and it's somebody said something about something and then they find the church digital they find this

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 on youtube coming in and hey you know it's my first time here uh by the way if you're watching

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 this on youtube uh and yes we're talking about community uh our whatsapp you can find us online

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 at whatsapp.thechurch.digital and you can find us at discord discord.thechurch.digital those are

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 two very easy ways to get connected into our community direct links it'll get you right in the door it's

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 it's beautiful but um so i was asking this guy or he came on and this person was international i believe

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 from the middle east uh i'm not i'm not going to share his name but he was he was talking about some

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 of the uh ministry that that he was doing in that in that particular region and uh and he started asking

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 me you know tips on asynchronous community because it's if it's one thing that that we the church digital

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 like i'm i'm gonna pat andy mage on on the back here um maybe rub his bald head for good luck and

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 i'm guilty of it too it's cool i'll go and do it on camera um like we are and i don't want to jinx

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 this situation and he's actually very um how do i say this uh very um oh what's the word like he he's um

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 he gets scared of of like uh like jinxes and stuff superstitious and he's very superstitious and so

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 when i say hey you know what things are really going well in asynchronous world for the church

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 digital and andy's responsible for asynchronous for digital community like he wigs out he's like oh my

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 gosh jeff you just jinxed it don't do that and i remember this particular conversation actually steve was

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 like um steve reed was like what's asynchronous or you know it took me like a month to figure out

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 what asynchronous was jeff because you you say the word so much um and it was funny it is true we we

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 do talk about asynchronous a lot uh and so i i went up to to chat gpt i'm building an agent kind of on the

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 side uh of chat gpt and i said hey scour out all of the church digitals blogs and videos and write a

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 3 000 word article explaining our view of asynchronous communities and you can find that

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 now on on whatsapp and i think i put it on discord too it's it's a pretty good article like all things

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 considered you know go uh chat gpt nailed that sucker pretty well um i also really wish uh chat gpt would

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 learn how to do my laundry which is another conversation that i mentioned earlier but i want to get into it

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 here but this individual i said so so what are you doing with uh what's your what's your what's your

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 strategy right now and uh and essentially this individual says well uh we do we do digital media

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 and then it just kind of ends and uh now he had i i dug in with this person individually and he had a

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 much richer strategy and and like this is there was a there was a deep end to this this is not me

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 pointing any fingers or making any uh accusations directed towards this one individual but it's it's this

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 um it's this idea that digital media and this is something that that i don't think we sell well

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 through the through the church digital content digital media videos at that connection level

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 digital media plays a crucial role in us connecting with people digitally at the global scale oftentimes

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 it gets it gets downplayed uh in in large part because well at least for for me i i have come from

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 creating tons of content from the physical church and environment and almost the digital media

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 relational push it like relationships and digital media relationships and and content it's almost like

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 it's it's um exact opposites it's polar opposites when it's it's really one needs to be the front

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 door to the other it really is the content digital media needs to be the front door into community

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 oftentimes and i'll just speak for me oftentimes i kind of like back off the content because

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 really we we don't need more more content there's content all over the place uh people that that are

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 are are watching you and this is true they're not they're not interested in content they're interested

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 in community uh i mean people aren't interested in watching this stream because some bald guy with

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 the beard is talking right now they're they're interested because they have some level of a relationship with

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 me and and they know because of who i am in community that i am easily accessible as a matter of fact i've

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 had strangers walk up to me in airports and say aren't you the guy from blah blah blah um it's great to finally meet

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 you i've seen you on blah we've talked at blah i was at expo and um this is so funny somebody literally

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 walked up to me at the exponential conference in uh orlando florida in march of this year and said

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 aren't you the guy that did the talk on um journey now the funny thing was this is an american rock band

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 called journey i did in fact parallel journeys uh hit song don't stop believing to the growth and rise

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 of digital churches in uh pre-covid maybe it was during covet 2020 yeah it was during covet 2021

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 yeah it was it was it was a crazy talk but it was like five years ago and this person remembered it

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 and and and this person once once they once he got me at the conference started digging in asking me all

00:19:12.660 --> 00:19:19.540
 these questions what was going on like he filed away this piece of content from four or five years ago

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 whatever it was 2020 2021 but it wasn't until he actually saw me that he he actioned on it and and

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 started to apply it and dig into it saying things like man i really wish we should do this we should look

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 into this at our church would you be available how do we get connected what's the best way and i you know

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 give him the website give him the community and uh you know he may be stumbling around or not i i don't know

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 but the content plays a big part in driving people to community you you you hear me say our framework

00:19:56.980 --> 00:20:03.780
 our flywheel all the time the people we connect to digitally we want to invite them into a community

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 where we're building a relationship where we're establishing trust evangelism discipleship all of

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 this happens best at the community level as part of that discipleship we want to find and help people

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 find what their calling is on their life what god is calling each individual to do and then mobilize them

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 send them out hold them accountable to do what god is calling them to do connect community equip

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 mobilize that's the four parts of the framework of the flywheel you know i can even hope some of you may

00:20:42.820 --> 00:20:50.020
 remember the deep cut here i got funko pop leonardo da vinci inventor of the flywheel and uh that that's

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 that's the thing so that's the flywheel now connect content is a place a big part of this now now what we

00:21:00.740 --> 00:21:12.260
 see globally and this is a point of contention is too strong of a word this is something that i would love to

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 challenge because we've seen it play differently uh more effectively globally what happens a lot of times

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 is people will utilize content in the same way we do uh we're using content to connect with people

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 but to build relationships and establish trust they're not sending it from a into a community like a

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 discord or like a whatsapp instead they're sending it as quickly as possible into a one-on-one conversation

00:21:52.500 --> 00:22:00.500
 now now now this could be a one-on-one conversation maybe with a pastor with a a church member maybe

00:22:00.500 --> 00:22:08.020
 even it could be a one-on-one conversation with a a call center like somebody who's an operator that is

00:22:08.580 --> 00:22:17.060
 is you know dialoguing and this conversation could be via texting it could be a voice conversation it could

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 be i've even seen some people try to do it with zoom or or with with whatsapp you know try to google meet

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 like try to have a face-to-face conversation right off the bat like you're you're having a um

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 you're you're reading a blog you're watching a youtube video and then all of a sudden you're face-to-face

00:22:34.580 --> 00:22:37.380
 with someone uh on on on a google meet call

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 in my opinion and this is based off of the the years of doing digital ministry here in the u.s and

00:22:47.220 --> 00:22:52.100
 helping with digital media media globally this is outside of the physical church doing digital

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 ministry this is also based on what we're seeing through the church digital digital church network

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 and some of the other orgs we've worked with dcn that's a that's a throwback i had said dcn in a

00:23:02.580 --> 00:23:10.180
 couple years um look it it's all about boiling the frog slowly which is interesting because five years

00:23:10.180 --> 00:23:15.780
 ago early covid i would have agreed get that person in a webcam conversation as quickly as possible

00:23:16.500 --> 00:23:24.020
 but that's just it is is that over the years building trust

00:23:26.020 --> 00:23:34.340
 takes time and this is what i think it's lost a lot of time globally and digitally is that we have this

00:23:34.340 --> 00:23:42.260
 desire to want to move fast we want to move quick with it but it's it's not a quick thing you know it's

00:23:42.260 --> 00:23:51.380
 interesting i actually there's there's a church that um i'm friends with and they they have an incredible

00:23:51.940 --> 00:24:01.380
 church service online like the production quality the production elements of how they broadcast their

00:24:01.380 --> 00:24:08.900
 physical church service digitally it's state-of-the-art like top shelf i would say this is in the top one

00:24:08.900 --> 00:24:15.700
 percent of church broadcasts across this country of america uh across the united states great stuff

00:24:17.460 --> 00:24:22.740
 i've asked them hey how many people do you know and they've got thousands of people thousands of

00:24:22.740 --> 00:24:29.220
 people watch church services from around the round the round watch this church's services this particular

00:24:29.220 --> 00:24:34.740
 church's services thousands of people around the world it's not just isolated to their their city

00:24:34.740 --> 00:24:42.660
 state even their country like it's a globally recognized church here's the challenge hey how do the

00:24:42.660 --> 00:24:50.260
 the people that are watching how many do you actually know like online pastor how many names rattle me off

00:24:50.260 --> 00:25:00.340
 50 names right now can't do it 30 names 15 names 10 5 he could probably do five to seven

00:25:02.340 --> 00:25:09.220
 and and it's this unfortunate reality with having ministry that's based on media

00:25:10.580 --> 00:25:21.220
 digital media based on content is that it's very easy to not know the people you're interacting with

00:25:23.380 --> 00:25:30.260
 listen as a people is so funny when people call me an influencer i i just kind of roll my eyes because

00:25:30.260 --> 00:25:38.500
 i don't i don't even know what that means for me i i humbly i do not wear that label well but i i would

00:25:38.500 --> 00:25:46.420
 say this is that you have to work hard to make yourself accessible if you're in the game of content

00:25:47.140 --> 00:25:54.100
 because as nice as it is for you for people to listen to you they really want to interact with you

00:25:55.460 --> 00:26:03.940
 they really want to talk about them and have you listen to them they want to ask you questions about what

00:26:03.940 --> 00:26:10.820
 they're going through or they want to tell you what they're doing and and and have you

00:26:12.500 --> 00:26:18.980
 approve validate help in what they're doing it's funny when i when i list when i talked to up i did

00:26:18.980 --> 00:26:24.020
 it today i was talking to a digital church planner he wants to plan a church in gaming and i think he's

00:26:24.020 --> 00:26:29.860
 in indonesia you know it's funny i always get indochina indonesia mixed up in the head i think

00:26:29.860 --> 00:26:35.220
 he was indonesia i'm not actually sure indochina is a country i am not good at geography and if my

00:26:35.220 --> 00:26:40.020
 father's watching i'm sorry he was a geography teacher for years and he's yelling at me right

00:26:40.020 --> 00:26:46.820
 now he's if he's watching he's literally screaming at the the computer monitor screaming madison madison

00:26:46.820 --> 00:26:52.260
 i'm mad son oh my gosh that just triggered me if i'm gonna start crying in a minute i'm gonna be in a

00:26:52.260 --> 00:26:59.060
 ball over here but um that's another story for a different day the the that was a long rabbit trail

00:26:59.060 --> 00:27:05.860
 well let me try to come back the the the fact is is that they want to interact with you this guy

00:27:05.860 --> 00:27:13.060
 i was on the call with today in indonesia um i i literally i spent just asking him questions

00:27:13.860 --> 00:27:20.500
 and letting him talk getting him to share with me listen i could have lectured the guy i could

00:27:20.500 --> 00:27:27.060
 have got out of a soapbox and told him but i want to hear from you what are you doing position me as as

00:27:27.060 --> 00:27:35.700
 as a learner in that situation digitally in order to build trust in order to establish relationships

00:27:35.700 --> 00:27:40.900
 you got to shut up you have to stop talking what we're doing right now you are not building a

00:27:40.900 --> 00:27:46.260
 relationship with me i'm telling you what to do and i'm telling you this is not the method

00:27:46.260 --> 00:27:53.380
 to build relationships this is the method to monologue and so you can establish expertise at

00:27:53.380 --> 00:28:02.660
 that level but you're not establishing trust and this is where you need to ask questions and let others

00:28:02.660 --> 00:28:10.020
 do the talking it's funny i've got this i use uh so we we know this we use a phantom i them i use

00:28:10.020 --> 00:28:16.100
 fathom if you have a meet call with me a zoom call with me you know i can skip around like it's it's

00:28:16.100 --> 00:28:21.220
 great i can search it's ai based so i can ask questions hey what did i say and instead of having

00:28:21.220 --> 00:28:28.100
 to like scroll through pages of dialogue it actually pulls it ai wise it pulls it from the record and

00:28:28.100 --> 00:28:35.540
 shows me but uh there's a little add-on that i love about fathom where up in the upper right hand

00:28:35.540 --> 00:28:42.740
 corner of my computer monitor when i'm recording the meeting it says um basically you've been talking

00:28:43.300 --> 00:28:50.500
 x percent of this meeting so like on this call i've been talking 100 of the time because i'm

00:28:50.500 --> 00:28:57.060
 streaming i don't have a guest it is me lecturing for this one that being said but i'm on a google meet

00:28:57.060 --> 00:29:04.660
 call and you know there's there's four or five people in the room and and my percentage says that

00:29:04.660 --> 00:29:10.740
 i've been talking 85 of the time well that means no one else is doing the talking except for me and

00:29:10.740 --> 00:29:21.140
 that's that's not i mean in times i think it's okay but it's better to do instead of monologue

00:29:22.100 --> 00:29:27.780
 now what's interesting is i think i just lost internet maybe it's coming back i'm seeing my

00:29:27.780 --> 00:29:34.660
 internet kind of hiccup on me here a little bit oh well we're gonna just roll with it and hopefully

00:29:34.660 --> 00:29:40.660
 it works out i think this is going to be recorded on my desk and so worst case scenario we'll just upload

00:29:40.660 --> 00:29:50.660
 it it's important to ask questions more than making statements listen more than you talk um use question

00:29:50.660 --> 00:29:58.900
 marks more than periods don't use exclamation marks don't platform don't scream dialogue with people

00:29:58.900 --> 00:30:06.980
 through the process and and what you'll find in those situations is is that god will use you

00:30:06.980 --> 00:30:16.340
 as a way to help you understand how best to engage as i was talking to my my friend here in indonesia

00:30:17.220 --> 00:30:26.020
 all of a sudden um an idea of of how to approach the conversation it let me see his motives let me see

00:30:26.020 --> 00:30:32.660
 what his things were and i could ask more questions you know we've been doing a lot lately talking about

00:30:32.660 --> 00:30:39.460
 active listening and this is really the opportunity for active listening where we can start to highlight

00:30:39.460 --> 00:30:53.300
 some of these ways um to listen to engage more with people instead of pushing an idea or pushing and a word

00:30:54.980 --> 00:31:04.500
 and so using content like this stream or like twitch or like uh tick tock or instagram or facebook using all of

00:31:04.500 --> 00:31:08.100
 all of these different things are definitely viable

00:31:10.500 --> 00:31:12.900
 because it's a way to connect with people

00:31:13.300 --> 00:31:23.620
 but it is not the only thing you should be doing it is not um exclusive

00:31:25.620 --> 00:31:33.540
 connection without community in 2025's culture connection without community is

00:31:34.260 --> 00:31:42.340
 is worthless it's meaningless you have to have the community in order to be effective with evangelism

00:31:42.340 --> 00:31:47.780
 and discipleship now okay wait wait jeff are you telling me that god can't yes god can

00:31:47.780 --> 00:31:54.580
 yes the holy spirit can i'm saying that on isolated in isolated circumstances

00:31:55.220 --> 00:32:02.900
 yes god can do something which romans tells us that man can look at nature and see the attributes

00:32:02.900 --> 00:32:08.020
 of god and know who he is just that looking at nature surrounding the man

00:32:08.900 --> 00:32:16.660
 and so yes god can do something in all situations what i'm saying is that culturally in 2025

00:32:19.300 --> 00:32:26.340
 i would say this in the 1980s and 90s in the 70s maybe in the heyday of the church here in america

00:32:26.340 --> 00:32:33.380
 there was much more hey content or how people are going to find jesus arguably a lot of the the

00:32:33.380 --> 00:32:38.420
 decline of the church at least here in america has been centered around that because the church

00:32:38.980 --> 00:32:44.740
 in 2020 we're still doing the same thing that we were doing in the 70s yeah our worship style changed

00:32:45.220 --> 00:32:52.820
 um and uh our our messages maybe are a little more spit and polish and we've got better

00:32:52.820 --> 00:33:02.020
 sermon series titles and better like you know illustrations and effects and things but um largely

00:33:02.020 --> 00:33:10.740
 the method of evangelism the sermon hasn't changed in centuries so what's what's happening

00:33:11.540 --> 00:33:21.220
 is that we are trying to communicate with people who jesus is via sermon via content and they're not

00:33:21.220 --> 00:33:29.460
 receptive to it because they're also needing community relationship to engage in the content

00:33:30.900 --> 00:33:38.020
 i can remember this is another u.s story pre-covid um it was a it was a carrie knew it was so funny

00:33:38.500 --> 00:33:43.620
 this was i i can tell you the name of the church i'm not going to but this this podcast always stuck

00:33:43.620 --> 00:33:49.540
 with me it's a carrie newhawk podcast yeah pre-covid and uh carrie's interviewing a lead

00:33:49.540 --> 00:33:56.660
 pastor of a mega giga church this is pre-covid and um and uh the senior pastor of this mega giga church

00:33:57.860 --> 00:34:00.100
 probably 20 000 15 20 000 people

00:34:02.180 --> 00:34:07.220
 on weekends the u.s pastors talking with something because the interview was more about

00:34:07.780 --> 00:34:12.420
 contents more about sermon more about that more about the weekend service i think it was on the

00:34:12.420 --> 00:34:17.460
 weekend service now i think about it but in this pastor was going on and on and on about the weekend service

00:34:19.140 --> 00:34:27.700
 and and carrie asked uh well how how how are what do you guys do for groups what do you do for small groups

00:34:29.140 --> 00:34:37.060
 and um the the lead pastor of this mega giga church pause and he's like well if it's one thing that we

00:34:37.060 --> 00:34:44.340
 learned it's that groups really aren't effective in our church's culture so we just don't waste any of

00:34:44.340 --> 00:34:45.220
 our time doing it

00:34:49.380 --> 00:34:58.980
 in 2025 post-covid culture every church every individual every person that desires to do

00:34:58.980 --> 00:35:07.940
 ministry every missionary needs to take advantage or connect with people that are doing community

00:35:08.500 --> 00:35:15.060
 maybe you're a content creator and you just want to partner with somebody to to like do community for

00:35:15.060 --> 00:35:20.980
 you that's better than thumbing your nose at it and saying no you know what i just we're not going to

00:35:20.980 --> 00:35:30.660
 do community we're just going to create content i'm telling you content creation without community i i would

00:35:32.420 --> 00:35:41.540
 i i would i would suggest this it's it's pointless because the content is not going to land unless

00:35:41.540 --> 00:35:51.060
 you've got the community to reinforce it i mean even stupid memes mean more when there's a community

00:35:51.700 --> 00:35:59.780
 to dialogue with and to crack jokes and to unpack it at a deeper level this morning i posted a really

00:35:59.780 --> 00:36:06.180
 i i thought it was funny it was a news clipping article uh maybe it was real maybe it was ai which

00:36:06.180 --> 00:36:12.180
 would make it even more funny but it was this this woman quoted in the newspaper photo was included it

00:36:12.180 --> 00:36:22.660
 looked real and she's she's like i long for the day when uh when ai does my laundry so i can do more

00:36:22.660 --> 00:36:31.380
 art instead of ai doing my art so i can do more laundry i thought that was funny and so i posted it in

00:36:31.380 --> 00:36:38.420
 the group and that's why all of a sudden we start talking about rosie and and um you know my ridiculous

00:36:38.420 --> 00:36:43.380
 mountain of laundry that i've got in my closet right now true or false i may have been wearing

00:36:43.380 --> 00:36:49.540
 the same pair of jeans for multiple months at this point like it's it's been a stretch since i've done

00:36:49.540 --> 00:36:55.620
 laundry uh confession hour pray for my wife she desperately needs it uh not because she's doing my

00:36:55.620 --> 00:37:01.620
 laundry but because she's got to put up with me when i don't do laundry where am i going with this

00:37:02.580 --> 00:37:10.980
 is that community uh accelerates community validates community um what's the word i'm looking for

00:37:10.980 --> 00:37:20.260
 multiplies uh community um exponentially increases what's happening on the content you want to pour

00:37:20.260 --> 00:37:29.860
 gasoline on the flame of of what you're doing involve community and the idea of well let's i'm going to

00:37:29.860 --> 00:37:40.500
 drive that conversation to a one-on-one in my opinion and what i've seen a one-on-one conversation too soon

00:37:40.500 --> 00:37:47.700
 chases people away or at least let's say a large percentage of people away there are some people

00:37:47.700 --> 00:37:52.980
 that will go to the this is going to be a bad analogy forgive me but there are some people who

00:37:52.980 --> 00:38:02.660
 will in fact go to the uh meet the pastor portion of uh of the after service ritual at your physical

00:38:02.660 --> 00:38:08.180
 church building they'll go see the sermon and oh yeah i'm a first time guest let's go meet the pastor

00:38:08.180 --> 00:38:13.300
 and shake his hand and learn whatever they want to do whatever whatever happens in that space

00:38:14.820 --> 00:38:19.940
 usually it's it's not the it's not the first time guest that goes to those things

00:38:20.660 --> 00:38:26.580
 usually it's it's the people that have been around for a long time that that want to talk to the pastor

00:38:26.580 --> 00:38:30.100
 and you actually have to work trust me you have to work really hard to keep

00:38:30.100 --> 00:38:35.060
 the usual attender is out to make it about the first time guest meanwhile the first time guests

00:38:35.060 --> 00:38:38.980
 are exhausted from the experience they're picking up their kids and they're getting out of dodge as

00:38:38.980 --> 00:38:45.460
 quick as they can the point being is is that getting people into a face-to-face conversation

00:38:46.580 --> 00:38:56.020
 is not the best way to build relationships slowly it it gets it gets awkward and so even even in digital

00:38:57.060 --> 00:39:03.940
 using the digital community using one the many where i can i can be part of the community but i can

00:39:03.940 --> 00:39:11.620
 i can step back i can be on the outside i cannot be engaging i i can kind of be passively watching

00:39:12.180 --> 00:39:18.020
 and listening and see if i like it i can test drive before i get put on the spot

00:39:18.820 --> 00:39:24.660
 it's funny it's back back in the in the 1980s the church that as i was i was like an elementary right

00:39:24.660 --> 00:39:31.780
 i was little little kid and so the church that i was at first baptist church of p ryan down here in

00:39:31.780 --> 00:39:38.340
 miami florida we would um anytime somebody was new we made them fill out that you know now we call them

00:39:38.340 --> 00:39:43.060
 connection cards but it was a visitor card where they give their information and let them know and

00:39:43.060 --> 00:39:50.340
 and lots of people would fill it out but there was this little like rose lapel rose sticker rose

00:39:50.340 --> 00:40:00.500
 literally it was like a it was a sewn cloth um like uh threaded uh rose red rose with like adhesive

00:40:00.500 --> 00:40:07.220
 sticky on the backside and people would put it to their jacket uh lapel right yeah that's jacket lapel

00:40:07.780 --> 00:40:13.620
 and so like hey i'm a visitor look at me and in the 70s people wore that because they were it was

00:40:13.620 --> 00:40:19.220
 comfortable it's proud there's pride in in being involved being a first-time guest and new and lots

00:40:19.220 --> 00:40:23.460
 of people you know go around hey it's great to see you welcome to the community and like that was the

00:40:23.460 --> 00:40:33.060
 way to bring people in 2025 people don't want to be singled out like that 2025 they want a little more

00:40:33.060 --> 00:40:41.860
 control especially digitally digitally you want to give people control of their destiny you want to let

00:40:41.860 --> 00:40:48.420
 them drive their engagement and discipleship process digitally you do not want to shove down them more

00:40:48.420 --> 00:40:57.620
 and more content force them to 2025 you want them to have access to be able to pull in um the more you

00:40:57.620 --> 00:41:04.020
 shove the less they're going to receive the more quickly they're going to unfollow uh the more you

00:41:04.020 --> 00:41:10.740
 allow them to control the deeper they will go which means more engagement for you in the long haul now

00:41:10.740 --> 00:41:23.700
 here's the challenge by doing this you have to agree to go slowly this is not microwave this is crockpot

00:41:23.700 --> 00:41:32.100
 this is a slow boil this is not um i'm going to go from zero to a million overnight it's going to take

00:41:32.100 --> 00:41:40.340
 time do you want it to go fast or do you want it do you want it right and fast will get you a percentage

00:41:42.260 --> 00:41:44.020
 but it's not going to

00:41:46.420 --> 00:41:52.340
 it's not going to be the numbers that time would be by the way fast is also expensive

00:41:53.460 --> 00:41:58.820
 you know it's like do you want to you want it fast and and expensive or do you want it slow and cheap

00:41:59.780 --> 00:42:03.940
 uh and then do you want it good or do you want it bad like that's there's a whole like three

00:42:04.500 --> 00:42:11.220
 trifecta there where it's like you know uh how do you want it how what quality what time and what um

00:42:12.820 --> 00:42:17.300
 uh yeah uh how anyway there's there's like two my brain totally lost that thought

00:42:20.180 --> 00:42:30.900
 but how you are utilizing content to connect with people is hugely important and that digitally you

00:42:30.900 --> 00:42:37.540
 give it time now i have had it we're just coming off equipping digital missionaries edm i have we've

00:42:37.540 --> 00:42:44.740
 got maybe a dozen churches i would say that are currently in equipping digital missionaries cohort

00:42:45.300 --> 00:42:55.140
 um and coming off it and they're like coming into edm saying i am curious about my church

00:42:56.260 --> 00:43:01.700
 launching and starting a digital missionaries program and this is

00:43:03.460 --> 00:43:09.700
 this is not broadcasting church services this is developing missionaries and sending them out

00:43:10.260 --> 00:43:17.460
 to be on mission for christ digitally content plays a huge part in that content but it's not

00:43:18.340 --> 00:43:24.900
 church content arguably you're you're asking your you know you're the people that are volunteering

00:43:24.900 --> 00:43:32.260
 for this to create content for something different like you know i i know there's a there's a couple

00:43:32.260 --> 00:43:38.260
 churches right now that are exploring the idea of gaming churches digitally and if you're doing that

00:43:38.260 --> 00:43:46.660
 that that's great but you're not starting something um but but you're not broadcasting your church services

00:43:46.660 --> 00:43:54.020
 on twitch you're creating content that engages with gamer community uh and then putting that in a place

00:43:54.020 --> 00:44:00.420
 a place where gamers can access it to start to build relationships with gamers to draw them into your

00:44:00.420 --> 00:44:08.100
 discord server or or you are going into their discord server without community without content

00:44:09.220 --> 00:44:16.260
 and just building relationships in random discord servers uh which is a great play as well it's a little

00:44:16.260 --> 00:44:21.700
 easier on the non-content creators but it takes time either way to develop it through

00:44:22.420 --> 00:44:28.100
 my my point being is that it takes time to develop relationships

00:44:29.220 --> 00:44:29.780
 digitally

00:44:32.500 --> 00:44:36.420
 tyler sansom uh over at first capital christian court in indiana

00:44:37.140 --> 00:44:42.260
 tyler one day i'll come visit you uh he's his church has always been the church that i

00:44:43.140 --> 00:44:50.100
 want to come see and tyler has said to me over the years um it's maybe the best piece of advice

00:44:51.220 --> 00:44:58.500
 i called him once uh during covid i was like hey i'm looking for a handful of like job profiles

00:44:58.500 --> 00:45:04.020
 for digital pastors online pastors can you send me what what you guys are doing at a first capital

00:45:04.020 --> 00:45:10.740
 christian and tyler you know sit back to me he said jeff um i don't have to send you anything this is

00:45:10.740 --> 00:45:17.140
 the job profile you ready sure go ahead what do you got know 100 people digitally

00:45:20.100 --> 00:45:25.540
 be in relationships with 100 people digitally that you are not in relationship with physically

00:45:27.540 --> 00:45:36.260
 that was the job profile he said if you know people then christ will flow out of that which

00:45:36.260 --> 00:45:42.020
 feeds into discipleship process which feeds into evangelism which feeds into everything else but he's

00:45:42.020 --> 00:45:51.860
 he's like the impetus of everything is is being in relationship with 100 people outside of your physical context

00:45:55.460 --> 00:46:06.740
 as digital missionaries as digital pastors it's not a bad idea using that content using that digital media

00:46:07.460 --> 00:46:17.860
 to connect with people to build relationships so that you can say i literally know 100 people digitally

00:46:17.860 --> 00:46:21.780
 and and with those relationships i'm funneling them into

00:46:23.460 --> 00:46:30.740
 whatever the digital discipleship process you've got created um i'm sharing jesus i'm discipling them

00:46:30.740 --> 00:46:37.460
 i'm helping them draw closer to who god is and helping them find what god's calling is on their life

00:46:40.180 --> 00:46:50.340
 these are not that radical of ideas but respect that by doing that the answer is not just we do

00:46:50.340 --> 00:47:00.660
 do media like for the for the content creators that are out there and and i say this very gently respectfully

00:47:01.860 --> 00:47:12.660
 it's it's like you do content and what now what you do content now what i can remember there was a

00:47:12.660 --> 00:47:19.940
 season in my ministry career i was production director for a mega large multi-site church down here in miami

00:47:21.300 --> 00:47:27.620
 and there was a stretch new leadership new uh change of guard we lost a lot of of our existing

00:47:27.620 --> 00:47:35.620
 leadership and volunteer base and there was a season there was a season in this church's life where it was all

00:47:36.260 --> 00:47:45.620
 about the weekend 100 of all like the church was so thinly strapped that a hundred percent of the effort

00:47:45.620 --> 00:47:53.380
 went into the weekend and and and we even said like to leadership we would say hey this is short term

00:47:53.940 --> 00:47:58.980
 because we're needing to circle the wagons we're needing to build up some volunteers we're having to

00:47:58.980 --> 00:48:04.740
 multiply to get ready to try to handle some other things and issues and so like it was a it was a

00:48:04.740 --> 00:48:10.260
 short-term solution that we acknowledged up front and communicated out this isn't the long-term strategy

00:48:11.140 --> 00:48:17.140
 but we could barely survive just doing the little bit that just doing the weekend

00:48:18.660 --> 00:48:20.340
 and then we very clearly said

00:48:22.660 --> 00:48:30.420
 it's the weekend and then what's next and that's where we started to to really focus on rebuilding and

00:48:30.420 --> 00:48:37.060
 refocusing on the discipleship process in the community and what that looked like outside of the church

00:48:38.660 --> 00:48:44.180
 on sunday morning and so my suggestion to you content creator

00:48:45.940 --> 00:48:57.940
 if all you're doing is content ask yourself and then what is it more content is it is it less content

00:48:57.940 --> 00:49:07.780
 now this these are our weighted questions well maybe i can be better um i i can i can build relationships

00:49:07.780 --> 00:49:14.980
 with with people even just as a content creator probably can yeah you can use tools like instagram

00:49:14.980 --> 00:49:23.140
 and uh uh you know facebook maybe and and uh you know tick tock maybe and and yeah x if you're on that

00:49:23.140 --> 00:49:32.260
 like you can use those to to create community um can you scale community is is it the most effective ways

00:49:32.260 --> 00:49:38.580
 to do that but these are these are questions to ask and to pray through i mean maybe god wants you to

00:49:38.580 --> 00:49:44.820
 stay where you are i it's not for me to say what's right and what's not right for you what i do want

00:49:44.820 --> 00:49:54.260
 to do is cast vision and maybe share an idea of it's not just about the content but what the content leads

00:49:54.260 --> 00:50:01.860
 into it's not just about the sunday morning service physical church people but what that physical church

00:50:01.860 --> 00:50:09.220
 service leads leads to it's not just about watching uh church service online but what it leads to it's not

00:50:09.220 --> 00:50:18.900
 just about creating uh a series of videos on youtube but what it leads to like whatever that next step

00:50:19.620 --> 00:50:26.820
 really is arguably the first thing that's not a vanity metric because people watching content

00:50:27.540 --> 00:50:36.420
 people consuming content is a is a vanity metric at best leading consumers to do something beyond just

00:50:36.420 --> 00:50:42.180
 consuming content that's the first step that's not vanity that's the first step that's actually

00:50:42.180 --> 00:50:50.660
 showing you what ministry can do getting consumers to consume that's easy getting people to do something

00:50:50.660 --> 00:50:58.260
 with what they've consumed that's where i think it happens right anybody could could follow jesus

00:50:59.380 --> 00:51:06.980
 it was it was being it was trusting jesus enough in luke 6 when he started talking about eat my flesh and

00:51:06.980 --> 00:51:14.900
 drink my blood to not run away and then being with him over three years to the point that when all of a

00:51:14.900 --> 00:51:21.220
 sudden they started getting crucified oh my gosh did i just jesus juked that i think he did like when jesus

00:51:21.220 --> 00:51:22.820
 like it's always drove me nuts

00:51:24.420 --> 00:51:31.140
 okay people who believe that the disciples like made all this crap up about jesus yes there was historical jesus

00:51:31.140 --> 00:51:35.700
 yes he died we're coming off of easter but he didn't rise up the disciples faked that

00:51:37.620 --> 00:51:48.260
 why like what did they benefit but to die to be martyred down the road why would they not just run away

00:51:50.500 --> 00:51:57.540
 jesus in the three years that he had access to them established trust built relationships and

00:51:57.540 --> 00:52:07.540
 discipled them in community i mean when when jesus said hey go walk down this this road go visit this

00:52:07.540 --> 00:52:14.660
 town and don't go by yourself always take someone with you why community because community be you know you

00:52:14.660 --> 00:52:25.940
 and god sure can god speak via nature itself yeah paul says so um can can god use two or more gathered

00:52:27.060 --> 00:52:37.540
 yes three or more gathered yes and so that's the challenge for you today is look at what your

00:52:38.180 --> 00:52:47.620
 ministry focus is do you consider yourself a a content creator do you consider yourself a community

00:52:47.620 --> 00:52:56.260
 builder are you more of a teacher equipper are you a mobilizer somebody that wants to empower others to do

00:52:56.580 --> 00:53:04.340
 whatever your ministry whatever your different role and purpose is i would suggest to you that you need

00:53:04.340 --> 00:53:12.660
 all four of the framework all four of the flywheel connect community equip mobilize you need all of that

00:53:12.660 --> 00:53:20.500
 represented in order to be effective in in in doing ministry especially in church and in missionary space

00:53:20.500 --> 00:53:28.260
 and and if you're just playing a part of that well then maybe you need to work and partner with someone who can

00:53:28.260 --> 00:53:30.260
 help you fill in the rest of those gaps

00:53:31.300 --> 00:53:39.460
 a an equipper that's at at a digital church that doesn't have connecting community well that church is going to struggle

00:53:40.260 --> 00:53:48.020
 because any an equipper doesn't have a front door that's going to generate the leads the people to come in

00:53:48.020 --> 00:53:54.740
 can the holy spirit do something in that situation of course but does that mean we should put all all

00:53:54.740 --> 00:54:01.460
 the eggs on that and if the answer is yes then you pray like you've never prayed before and you fast like

00:54:01.460 --> 00:54:06.580
 you've never fasted before and call for god to to create divine appointments in your life

00:54:08.340 --> 00:54:16.900
 but maybe instead of just scattering seeds maybe we could aim and scatter seeds maybe we could collaborate

00:54:17.460 --> 00:54:24.180
 and scatter seeds maybe we could work together and be more efficient scattering seeds what i'm suggesting is

00:54:24.180 --> 00:54:28.020
 not the antithesis of of of the holy spirit i actually i think

00:54:28.820 --> 00:54:36.980
 even we're two or more gathered in in our context as leaders i think god is glorified when we work together for his purposes

00:54:40.180 --> 00:54:46.100
 that's the stream for today uh i hope it's been fun i've i've enjoyed spending this time with you today it's been a good

00:54:46.100 --> 00:54:53.300
 good conversation i've got a meeting going up in just one or two minutes actually i think steve reed i'm

00:54:53.300 --> 00:54:59.780
 on with you here in a little bit but we're gonna wrap uh and so for me it's been me it's jeff with the church

00:54:59.780 --> 00:55:08.180
 digital wrapping up on this podcast on the stream today do not forget we have our town hall meeting

00:55:09.060 --> 00:55:20.580
 tuesday may 20th two weeks away from today tuesday may 20th 1 p.m eastern new york here on uh tcd's

00:55:20.580 --> 00:55:28.820
 youtube the church that digital excuse me youtube.com slash the church digital uh we'll provide more

00:55:28.820 --> 00:55:38.580
 information on in the days to come thanks for hanging out with us y'all y'all have a good one

00:55:39.060 --> 00:56:09.040
 Thank you.

