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 Episode 64 of the Church Digital Podcast, powered by Stadia Church Planning.

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 We're going to park out here on the Stadia Church Planning side for this podcast.

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 This is the first podcast where we've talked with a church planter who's going in this process.

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 By the way, there's huge implications for church online all over this conversation,

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 because what we're talking about here is how to utilize Facebook to mobilize people across the country.

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 We're bringing in a conversation with Patrick Holden.

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 Patrick is a planter. He has yet to officially launch, I hate to use the word launch,

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 but to start his physical church plant in Columbus, Ohio.

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 As a matter of fact, Patrick doesn't even live currently in Columbus, Ohio.

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 He's living somewhere in Michigan.

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 But as a result of utilizing Facebook technology, he's already building his core team.

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 He's building his his group, his followers.

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 He's finding his one here in Columbus, Ohio, utilizing Facebook.

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 He's not even in the state, but he's utilizing it to connect, to meet with people and to recruit them into his church.

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 And it's not just Patrick that's doing it.

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 His system is so scalable.

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 His core team, who also does not live currently in Columbus, Ohio, all over the country, which is where they're at, they're using it as well.

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 And so even though these people do not live in Columbus, Ohio, they are actively recruiting and developing relationships with people in Columbus towards starting this church plant.

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 I mean, talk about mobilizing people on mission, even though we're in the midst of this coronavirus, this COVID season.

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 This is this is crazy stuff.

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 So here's where we are.

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 We're bringing in Patrick Holden into the conversation.

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 We're also bringing in another Stadia staffer.

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 His name is Nathan Hawkins.

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 I call him Chivo a couple of times in the podcast.

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 That's his nickname.

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 He's the West Regional Director with Stadia Church Planning and just an all around great guy and quickly becoming a fanboy of Church Online, which is one of the reasons I like him.

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 So we've got Nathan Chivo coming in, Hawkins.

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 We've got Patrick Holden from Nuvo Church in Columbus, Ohio.

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 Myself, Jeff with the Church Digital in a conversation that I'm calling Meeting and Mobilizing People on Facebook.

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 All right, everybody.

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 Here you go.

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 Yeah.

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 So the Spark Note version, I think for us is, you know, way back in college, my freshman year of college, me, my roommates and my now wife, Emily, we all work in a student ministry together.

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 And we would just always dream, you know, about what would it look like if we ever planted a church one day.

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 And so you fast forward, you know, 15 years later, really, we're all doing ministry at different places.

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 One of my friends is an executive pastor, a large multi-site church in Dalton.

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 The other one's a creative director.

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 Emily's a creative director.

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 And then I'm a lead pastor for one of the multi-site churches here in Michigan.

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 And about two years ago, God really started kind of opening our hearts back up to planting a church again.

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 And it's always been there, but it was like he was saying, hey, this is the time to do it.

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 And so we started exploring that.

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 And then all of us decided we were going to go to Columbus, Ohio to plant a church.

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 And so we went there.

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 We knew that we had kind of a long on-ramp, which is probably unique for us.

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 We were going to be in the places that we were at for about another year.

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 And yeah, and we said, hey, how are we going to launch this thing if we got a year's running room before we move to the city?

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 And how do we navigate that?

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 So, yeah.

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 I'm just curious, kind of like coming off of that, why Columbus?

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 Like, was there a tie there, regionally connected with the others?

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 Like, just throw a dart?

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 What was the motivation?

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 You know, it's so funny.

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 I love telling the story to you.

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 We had five cities.

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 Columbus was number five.

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 I promised my wife.

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 My wife is from Ohio.

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 I said, I'll never live in Ohio.

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 I'm from the South.

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 It snows there.

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 I don't know how I feel about that.

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 Still don't know how I feel about that.

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 But I think we went to the other cities and we landed in Columbus.

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 And in the most tangible way possible, we felt like this is where God was calling us.

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 And then when we felt that, we said, we're going to spend three days in the city.

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 And so we spent three days in the city.

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 We took a camera downtown.

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 We sort of emulated Humans of New York, if you're familiar with that.

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 Took a picture, asked people's stories.

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 And something we get a shift in me going, people really will have a random conversation with you like that.

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 And we interviewed 107 people over three days.

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 106 of them were agnostic.

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 And we said, okay, this is where we feel like God's leading us.

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 So, yeah.

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 107 and 106 were agnostic.

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 And I'm an introvert too.

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 So I had a lot of coffee those days.

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 So it was fun.

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 Wow.

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 Yeah, that's cool.

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 So at this point, you're launching when?

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 When's this going public official?

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 Yeah.

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 So, I mean, we're hoping to have our first official set of services September of 2021.

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 So we're still a ways off.

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 And really, I mean, we've been in the current, you know, job that we're in for about a year, having our church, you know, know that we're leaving to do this.

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 And so in the next two months is when we've been moving out of Columbus.

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 We've got about a two-month one there to get down there.

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 And then the other families that are coming with us, they'll be there early, early fall.

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 So, Jeff, one of the things I love about what Patrick and innovators like him are causing us to do is to rethink the whole notion of when is this launching?

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 When is it getting started?

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 What is it?

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 Because as he said, you know, yeah, we're anticipating our first perhaps public corporate gathering in the fall of 21.

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 They've been at work already.

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 And God's clearly been at work well in advance.

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 And so it's joining into that and then continuing to build on that, which will eventually result in some sort of corporate gathering.

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 But they're already well in.

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 And I love that, Patrick.

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 You're doing awesome work already.

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 Well, thank you.

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 Thank you so much.

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 Thanks.

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 So the thing that intrigues me about Patrick is because I was in a meeting through Stadia and he was talking to some of the other pre – I'm learning the church planning terms.

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 It's pre-launch, right?

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 I think so.

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 Not quite public, yeah.

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 Yeah.

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 Yeah, the thing.

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 And so he's telling this story of how he's doing ministry like via Facebook and how he's connecting with people via Facebook in the area, not even in Columbus, Ohio, already doing some of this.

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 And so I was really intrigued because, you know, anytime somebody's doing ministry virtually, oh, and they're in another state.

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 I mean, that's just a phenomenal story.

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 And so, like, I wanted to bring Patrick on and really dive into this.

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 Okay, so what does this look like?

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 How do you do this?

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 What are the responses?

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 Evidently, it's 99.4% agnosticism in Columbus.

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 Okay, it's a non-scientific poll, but you've got this huge opportunity to connect with people, and you're doing it for starters until you get there.

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 You're doing it during Facebook.

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 So what are you learning?

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 What are you experiencing in the season?

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 You know, for us, it really began, you know, for me, thinking about two different things.

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 As soon as we felt called to plan a church, the first question we started to ask was, how do we find the first 25 or 30 people?

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 And the more church planners that I talked to, most all of them had a version of an answer of once we arrived in the city.

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 We'd go to Starbucks or a coffee shop, just introduce ourselves to people that maybe we didn't know before, and tell them about the church plan, which is really great.

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 But I think for me, I kept thinking, there's got to be a way to do that from a distance, because we've got a year before we're ever even going to be there.

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 And so for us, it really was kind of like, I know, you know, if you're thinking about building a fire, I know how to maintain a fire.

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 I know how to keep it hopefully going and hopefully grow it.

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 But I had no idea how to find sticks and stones and just get it started.

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 And so we kind of had this idea of what would it be like, you know, the first day that we moved to Columbus.

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 We pulled into the moving truck, and we said, we're going to have an event that night, like a vision night.

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 We were able to get 100 people there that first night because of the work that we had done before.

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 And so as we began to dream about that, we just said, hey, there's all these people on Facebook.

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 We know from our time over those course of three days that people would kind of randomly, you know, respond to, you know, going up to them and talking to them, especially when you're talking about the city.

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 And so what we decided to do is we were going to kind of add people on Facebook as friends, and then we would message them.

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 And the message was geared specifically to say, hey, will you talk to us about Columbus, inform us, lead us on how to do that well.

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 And we found anywhere from 20% to 30% of those people would respond back, take a phone call with us on FaceTime, usually on FaceTime, and then we would kind of go from there.

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 So that's how we did it.

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 Patrick, let me just say a couple things.

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 I love the innovation on so many levels.

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 And I don't know who the church planners you were talking to that said you meet folks at Starbucks, because maybe in 2010.

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 But now in 2020, like, don't talk to me when I'm at Starbucks, I'm in my laptop or on my phone, I don't want to meet someone.

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 The whole third space thing, they're a drive-through now.

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 But your true innovation is recognizing that, yeah, I love your fire analogy.

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 It's like, I don't want to try to gather sticks.

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 Oftentimes we'll say, particularly from an investment standpoint, do you want to invest in this opportunity where someone's rubbing sticks together or this opportunity where there's a fire going?

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 And what you're demonstrating is we can generate some spark, even start a small fire from a distance.

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 And so you also now have this long runway before you invest all the time and energy and resources, money, relocate your family and everybody else that's going to go to Columbus with you to really have a proof of concept.

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 And so if I'm an investor, I'm listening to you going, oh, wow, you're already in contact with how many people there?

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 You're already engaging at what?

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 And you've got 100 people who are going to show up to welcome you?

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 I'm like, oh, gosh, sign me up.

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 Patrick, how do I get on your team and invest with you?

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 Well, it's fantastic.

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 Yeah, no, absolutely.

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 And you know what's so interesting, too, is I found even when we sat with personal donors, large churches, that sort of thing, but even personal donors, there was a level of confidence that we had because you're right, like donors, they're more likely to give to something that's moving than simply an idea.

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 And so we just kept saying, hey, we can tell you stories of people that we've met, individual stories of people, and you're joining a team that's already moving.

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 So, yeah, we felt a lot more confidence going into this conversation.

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 Tell us one of those stories.

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 Give us an example of something you've connected with.

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 Sure.

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 Well, one of my favorites is, so we got to, you know, I don't know too much about football.

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 Ohio State University is a big deal, or the Ohio State University.

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 I'm sorry.

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 O-H.

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 Yeah, anyway, so everybody that's listening from Ohio is with you next.

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 And so, yeah, so I didn't know a ton about it.

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 And so I'm on Facebook.

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 I think it was probably like a 10 or 12 person that I did this with.

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 Happened to be a former Ohio State football player who, a phenomenal player and super gracious guy.

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 And he jumped on the call with me, and we talked for almost two hours.

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 I told him a little bit about what we were doing.

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 And he just happened, I guess, he just happened to be over the entrepreneurial, you know, component of the business department at Ohio State.

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 And so, you know, we got to pick his brain and talk a lot about startup world and the church stuff.

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 And, you know, he's actually going to be jumping on a call with us tonight for a digital small group.

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 He's coming to everything.

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 So, like, those are fun stories.

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 You know, one of the things that we try to do as well is we really try to target people who are already networkers in the city, right?

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 There's a lot of people who are business networkers already who have, you know, their job is to make connections.

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 And so we would kind of go after people who had 3,000 or 4,000 friends and talk to them.

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 And we found that they wanted to be so helpful in helping us get connected to other people.

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 So, you know, I think of some friends that we have.

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 I won't share their name because I didn't ask for permission, but we randomly met them.

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 Didn't know that ahead of time.

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 And as soon as we did, I mean, they've introduced us to, I mean, really hundreds of people since then.

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 And, yeah, you know, they're jumping on as well.

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 So it's interesting how it works.

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 The prayer that we pray, you know, before we actually sit down, which sounds odd,

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 at a computer to send these messages out, is that God would direct us to the key influencers,

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 the people who can, you know, grow it exponentially through their networks already.

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 So, yeah.

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 So from a practical standpoint, like, are you filtering on Facebook?

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 How are you finding 3,000 to 4,000 plus friends in Columbus?

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 Like, how do you get there?

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 So, yeah.

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 We originally started by looking at Facebook groups and just finding Christian organizations

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 that had groups.

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 And then it was funny.

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 It doesn't show you all the information, but you can find the people that are liking most recently.

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 So we would go through, they would post, click the people who are liking it, and then we would kind of run through this process with those people.

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 And you only get so many of those groups.

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 So we did that for a little while.

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 Then we started, like I said, going after networkers.

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 So trying to find, you know, networking companies and the people that were connected to them.

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 And so we started doing that.

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 Those were really great for us.

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 And then, you know, the other thing is, once somebody said yes, we would go through their friend list and start adding everybody.

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 You know what I mean?

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 We'd go through it.

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 And that way, as weird as it sounds on this side of it, it would obviously show that we had mutual friends, which would be usually a great conversation starter.

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 And, you know, it's weird in the beginning.

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 You definitely have people that go, why me?

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 And I'm like, hey, this is weird.

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 But you're random.

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 And, but it made for fun conversations.

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 And most everybody's been so gracious about it.

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 Patrick, let me clarify something.

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 So the Buckeye, for example, the player that you've connected with and is now opening doors for you.

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 Have you shaken his hand yet?

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 Oh, that's a great question.

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 You know, so coronavirus kind of shut down a little bit of our travel.

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 But what we did, and I could brag on our team all day about this, is, you know, there's several of us going.

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 Eleven adults are going to be a part of it from other places.

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 We started doing this, and we would fly down for these, like, two-day trips, and we would just stack these meetings back to back to back to back to back to back.

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 Over a two-day period, you know, you'd spend eight to 12 hours a day just meeting with people that you met.

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 One of our team members, his name is Ryan.

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 He lives in Georgia.

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 Ryan flew into Columbus and just stacked two days of meetings with people.

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 And, yeah, so we did.

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 And so I actually did.

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 I met the guy I was talking about.

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 I went to OSU.

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 He gave me a tour.

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 Went to his office.

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 Spent some time together.

00:14:20.320 --> 00:14:22.000
 So, yeah, we've tried to do that.

00:14:22.180 --> 00:14:23.100
 Coronavirus has made it harder.

00:14:23.220 --> 00:14:31.900
 But as a University of Miami Hurricane fan living in Miami the majority of my life, I cannot acknowledge or condone the use of Ohio State in this podcast.

00:14:32.440 --> 00:14:35.540
 So, you know, I'm struggling even as I'm listening to this.

00:14:35.600 --> 00:14:36.880
 I may have to edit it out.

00:14:37.560 --> 00:14:39.660
 I'll have to see how the rest of the podcast goes.

00:14:40.080 --> 00:14:41.440
 We might just keep this one on the shelf.

00:14:41.440 --> 00:14:44.260
 But, no, the Facebook is really, it really is a good idea here.

00:14:44.400 --> 00:14:55.740
 I got to tell you, the thing that I love about what you're describing so far is that this isn't an ad campaign where you're spending hundreds of dollars per day to do something.

00:14:56.120 --> 00:15:01.620
 Like, what you're actually doing is utilizing the program and being relational to meet people.

00:15:01.820 --> 00:15:06.800
 And as a result of meeting people, building relationships and funneling that into ministry.

00:15:07.340 --> 00:15:13.400
 You're meeting people, you're connecting with them in the community, and then you're getting to the Christ point or whatever the evangelism is.

00:15:13.460 --> 00:15:16.360
 But you're not beating people over the head on a platform.

00:15:16.820 --> 00:15:23.600
 You're engaging in conversation, which in this coronavirus season we're in, we're conversation starved.

00:15:24.020 --> 00:15:26.420
 It's not content strategy, it's conversation.

00:15:26.820 --> 00:15:29.080
 And that makes this thing beautiful.

00:15:29.860 --> 00:15:32.660
 Is this, I'm just curious, like, did you see this somewhere?

00:15:32.820 --> 00:15:42.920
 Was this something that came, like, how did you grow to this point of, hey, let's utilize the Facebook platform to actually physically have conversations and meet people?

00:15:44.000 --> 00:15:46.140
 No, I hadn't.

00:15:46.140 --> 00:15:47.480
 I'm sure other people have done it.

00:15:47.600 --> 00:15:48.520
 I'm sure people would have.

00:15:48.840 --> 00:15:49.700
 But no, we hadn't.

00:15:49.780 --> 00:15:50.860
 In fact, none of us thought it would work.

00:15:50.920 --> 00:15:52.800
 So I'll be honest, we committed to do it for two weeks.

00:15:52.900 --> 00:15:53.460
 That's what we said.

00:15:53.800 --> 00:15:56.780
 That we would do 15 of these apiece for, like, two weeks.

00:15:57.260 --> 00:15:59.920
 Nobody thought it was going to work, especially me, I think.

00:16:00.180 --> 00:16:01.720
 And then it did.

00:16:01.800 --> 00:16:05.560
 And then all of a sudden, you know, our first two contacts were college students at OSU.

00:16:06.500 --> 00:16:08.560
 And so, yeah, so that's how we did it.

00:16:08.560 --> 00:16:14.180
 And for us, I think the other side of it is interesting, is it feels in the moment like mundane work.

00:16:14.360 --> 00:16:14.720
 You know what I mean?

00:16:14.740 --> 00:16:19.120
 Like, you're literally copying, pasting, sending a message, and then we're adding them to our database system.

00:16:19.520 --> 00:16:20.860
 And then they respond, though.

00:16:20.900 --> 00:16:26.740
 And I think for me, it's like we've kind of embraced that there is, like, this, like, responsible for the obedience in the small part of it.

00:16:26.800 --> 00:16:31.880
 And then God has, like you were talking about, run about this beautiful kind of array of relationships on the other side of it.

00:16:32.300 --> 00:16:32.660
 Yeah.

00:16:34.340 --> 00:16:38.140
 Man, you're responsive for obedience.

00:16:38.140 --> 00:16:40.620
 But also, there's some strategic thinking.

00:16:40.620 --> 00:16:43.840
 You mentioned just there, you're using templates.

00:16:44.060 --> 00:16:45.700
 You're adding people to a database.

00:16:46.500 --> 00:16:48.060
 So, you're being systematic.

00:16:48.280 --> 00:16:49.000
 It's intentional.

00:16:49.180 --> 00:16:50.300
 It's not haphazard.

00:16:50.700 --> 00:16:52.280
 Tell us a little bit more about that.

00:16:52.380 --> 00:16:53.340
 What does that look like?

00:16:53.440 --> 00:16:57.780
 How do you make sure that not everybody is doing the same thing with the same person?

00:16:58.000 --> 00:17:02.760
 Or if someone blocks you, you don't, like, what does that look like?

00:17:02.960 --> 00:17:03.400
 How do you do that?

00:17:03.960 --> 00:17:07.880
 Well, again, I would want to brag on, there's a guy on our team, his name is Ryan Steigl.

00:17:07.980 --> 00:17:09.780
 Ryan, everybody has their smart friend.

00:17:09.960 --> 00:17:11.300
 Ryan is one of my smart friends.

00:17:11.620 --> 00:17:13.380
 And so, I said, hey, let's try it.

00:17:13.420 --> 00:17:18.980
 And he created this ability to use HubSpot, if you're familiar with HubSpot.

00:17:19.520 --> 00:17:22.600
 And we kind of approach it as if we're doing sales.

00:17:22.820 --> 00:17:25.060
 And so, what we did is he set it up for us.

00:17:25.080 --> 00:17:26.860
 So, once we send the message, it is a template.

00:17:27.600 --> 00:17:29.080
 We took this template message.

00:17:29.180 --> 00:17:29.540
 We send it.

00:17:29.600 --> 00:17:30.240
 We add them as a friend.

00:17:30.240 --> 00:17:34.100
 And then we go over to HubSpot, and we add every single person that we reach out to in

00:17:34.100 --> 00:17:34.620
 HubSpot.

00:17:34.940 --> 00:17:38.400
 We put their name in there, and then he broke it out into a category called confidential

00:17:38.400 --> 00:17:42.640
 involvement with our church, conversation status, so we know exactly where people are, and then

00:17:42.640 --> 00:17:44.340
 whether they're open to a face-to-face meeting.

00:17:44.700 --> 00:17:48.340
 And then we go in there, and we add that information, and then we try to keep up with it.

00:17:48.360 --> 00:17:50.940
 And I would say, our team is significantly better at it than me.

00:17:51.020 --> 00:17:51.860
 I wish I was better at it.

00:17:51.940 --> 00:17:52.740
 They're phenomenal.

00:17:53.300 --> 00:17:56.220
 You know, I'm scattered, but you can tell.

00:17:57.240 --> 00:17:58.200
 I'm a league guy, yeah.

00:17:58.500 --> 00:18:03.000
 So, you know, but they're killing it, and so they put all of that information in there.

00:18:03.080 --> 00:18:03.820
 And so, it's always there.

00:18:03.900 --> 00:18:07.240
 And HubSpot's great, too, because you can add tacks, like, in HubSpot.

00:18:07.320 --> 00:18:08.760
 So, it'll pop up to remind them.

00:18:09.320 --> 00:18:12.660
 As creepy as it sounds, I know it sounds odd, but you can actually, if you're sending an

00:18:12.660 --> 00:18:15.220
 email, you can actually, it'll tell you when they open it.

00:18:15.340 --> 00:18:18.800
 And, you know, we try to develop some strategy around, hey, when they open it, how do we follow

00:18:18.800 --> 00:18:19.740
 up, and what does that mean?

00:18:20.380 --> 00:18:21.960
 And so, HubSpot's been a great tool.

00:18:21.960 --> 00:18:26.620
 And the other thing for us, too, is, you know, with church database systems, you're

00:18:26.620 --> 00:18:30.140
 paying, a lot of times, for how many people you have in the system.

00:18:30.520 --> 00:18:35.340
 And we didn't want, you know, a thousand people that might not be involved in that system to

00:18:35.340 --> 00:18:35.720
 pay for that.

00:18:35.800 --> 00:18:41.280
 So, once somebody takes the next step for us, then we move them over into planning centers,

00:18:41.360 --> 00:18:43.880
 what we use, and we track them a little bit differently over there.

00:18:44.120 --> 00:18:45.940
 But, yeah, that's the system behind it.

00:18:46.140 --> 00:18:48.140
 Patrick, I want to ask you about something.

00:18:48.240 --> 00:18:52.100
 You keep mentioning your team, and I think this is something that we don't want to be

00:18:52.100 --> 00:18:52.920
 lost on, folks.

00:18:53.280 --> 00:18:58.680
 Your team is spread out all over the country, and you guys are collaborating virtually.

00:18:59.360 --> 00:19:03.920
 So, it's not just you, but it's people, many of whom I suspect are probably volunteering

00:19:03.920 --> 00:19:04.780
 their time.

00:19:05.260 --> 00:19:10.400
 You mentioned your smart friend, certainly more capable than us in systems.

00:19:10.640 --> 00:19:16.860
 But having a process, having a system, allows other people to be involved.

00:19:17.000 --> 00:19:20.700
 It's not like this just lives in your head, and you're trying to do it all on your own.

00:19:21.360 --> 00:19:26.280
 The fact that you guys have taken the effort to map it out and say, here's what we're going

00:19:26.280 --> 00:19:29.500
 to do, it invites other people to be involved.

00:19:29.660 --> 00:19:31.900
 Talk to us about how that works on your team.

00:19:32.920 --> 00:19:37.900
 Yeah, you know, and so I would say, like, I'm so lucky to be able to work with people that

00:19:37.900 --> 00:19:41.180
 seriously are more talented and smarter, and that they're some of my best friends in the

00:19:41.180 --> 00:19:41.480
 whole world.

00:19:42.060 --> 00:19:43.900
 And so, you're right, nobody's paid on our team.

00:19:44.020 --> 00:19:45.900
 Actually, nobody, including me, has paid on our team at this point.

00:19:46.880 --> 00:19:47.880
 Everybody's volunteering their time.

00:19:48.020 --> 00:19:50.940
 Most of these people are kind of working two jobs, you know, with this as a part of it.

00:19:51.420 --> 00:19:54.680
 So, what we try to do, though, is we try to lean into our separate strengths.

00:19:54.800 --> 00:19:59.200
 Obviously, that's one of Brian's, and he's the extroverted person on our team.

00:19:59.320 --> 00:20:05.140
 But we also said, how do we make it so scalable that any volunteer can replicate the system?

00:20:05.780 --> 00:20:11.320
 And so, we literally made videos, like he, again, we made how-to five-minute videos on

00:20:11.320 --> 00:20:12.220
 how to walk through it.

00:20:12.600 --> 00:20:13.960
 They're step-by-step things.

00:20:14.060 --> 00:20:16.960
 Honestly, I mean, we can give, I mean, whoever wants that, we give all that stuff away.

00:20:17.080 --> 00:20:19.880
 But, you know, he spent a lot of time doing that.

00:20:20.060 --> 00:20:22.780
 And so, what we've done, we do have volunteers that are part of it now.

00:20:23.240 --> 00:20:26.460
 Part of our goal now is how do we, a lot of people want to talk to the lead pastor, which

00:20:26.460 --> 00:20:28.160
 is, you know, I guess that's part of it.

00:20:28.160 --> 00:20:32.040
 But, and so, there are people that will get access to my Facebook account soon, and they

00:20:32.040 --> 00:20:35.660
 will be sending out messages in some ways on behalf of me and scheduling it, which is great.

00:20:35.720 --> 00:20:37.240
 So, I'll still do it, but they'll be doing part of that.

00:20:37.880 --> 00:20:42.480
 But, you know, there's this component of it that we want it to be so scalable that our

00:20:42.480 --> 00:20:47.060
 hope is that no matter, you know, if God buses it and we go to other parts of the city or

00:20:47.060 --> 00:20:50.760
 even other cities, that we can take the same approach, even if it's in a different, you

00:20:50.760 --> 00:20:54.180
 know, social media place and just keep replicating it over and over again.

00:20:54.520 --> 00:20:55.480
 So, yeah, that's our hope.

00:20:56.120 --> 00:20:57.060
 I love that.

00:20:57.060 --> 00:21:02.680
 And I've got an eight-page PDF open here on my desktop that's your plan.

00:21:02.840 --> 00:21:04.920
 And so, we'll put that in the show notes to link to.

00:21:05.020 --> 00:21:06.320
 And if you could send over the videos.

00:21:06.440 --> 00:21:09.060
 Honestly, I use HubSpot for my business.

00:21:09.620 --> 00:21:15.420
 And so, part of me wants to, like, understand the HubSpot and your perspective of how you're

00:21:15.420 --> 00:21:17.420
 merging it together for my own benefit.

00:21:17.900 --> 00:21:22.500
 I know that a lot of times I've been talking with churches towards, like, the average church,

00:21:22.760 --> 00:21:25.800
 and I'm moving beyond church plans just here for a second, but the average church

00:21:25.800 --> 00:21:28.740
 broadcasting, this is not an exaggeration.

00:21:29.200 --> 00:21:35.480
 I was talking with a church today who said they had 65,000 people watching their Easter

00:21:35.480 --> 00:21:35.980
 services.

00:21:36.660 --> 00:21:41.620
 And the connection cards that they actually had with tangible names to follow up on, they

00:21:41.620 --> 00:21:42.060
 had 11.

00:21:42.800 --> 00:21:46.840
 And so, like, I'm just doing bad math in my head as my dog barks in the background, welcome

00:21:46.840 --> 00:21:47.900
 to coronavirus season.

00:21:48.420 --> 00:21:53.580
 65,000 and it drops down to 11 for actual tangible follow up.

00:21:54.500 --> 00:21:57.480
 And so, I've even been encouraging, utilize Facebook groups.

00:21:57.640 --> 00:22:02.440
 Utilize Facebook where it's not as invasive as a connection card.

00:22:02.820 --> 00:22:05.660
 It's easier to peel people's information out of it.

00:22:06.100 --> 00:22:12.060
 The fact that you're getting 20 to 30% response rate on a Facebook message is crazy.

00:22:12.060 --> 00:22:19.180
 Like, right now, Facebook Messenger is actually the most successful platform currently in the

00:22:19.180 --> 00:22:19.760
 industry today.

00:22:19.900 --> 00:22:22.440
 Email is, like, 20% open rate.

00:22:22.860 --> 00:22:27.480
 Text message is, like, 50 to 60% open with it.

00:22:27.880 --> 00:22:31.080
 Facebook Messenger is 80 to 90% at this point.

00:22:31.600 --> 00:22:37.820
 And so, getting people to engage it, and then feeling like they can respond, and if they

00:22:37.820 --> 00:22:39.820
 don't like you, they can block you through Facebook.

00:22:39.900 --> 00:22:40.080
 Right.

00:22:40.320 --> 00:22:41.100
 Super easy.

00:22:41.280 --> 00:22:46.920
 So, it's low risk for them to engage in that conversation is a great idea.

00:22:47.040 --> 00:22:53.460
 And I love the fact that you're capitalizing on this to, like, get engaged to meet people

00:22:53.460 --> 00:22:56.040
 and then move them along to what's next.

00:22:56.620 --> 00:22:56.900
 That's cool.

00:22:56.980 --> 00:22:57.340
 Thank you.

00:22:57.500 --> 00:22:57.700
 Yeah.

00:22:57.880 --> 00:22:58.280
 That's awesome.

00:22:58.280 --> 00:23:00.780
 I didn't know those stats about Messenger, though, but I'm definitely going to be telling

00:23:00.780 --> 00:23:01.640
 everybody I know.

00:23:01.720 --> 00:23:02.080
 That's good.

00:23:03.280 --> 00:23:05.760
 Hey, let me just interject and remind us.

00:23:05.860 --> 00:23:06.880
 We're talking metrics.

00:23:07.240 --> 00:23:09.460
 We're talking systems and processes.

00:23:10.380 --> 00:23:13.560
 The point to all this is making disciples.

00:23:14.600 --> 00:23:17.260
 And you guys have this amazing strategy.

00:23:17.420 --> 00:23:18.680
 You're doing phenomenal work.

00:23:18.760 --> 00:23:24.100
 It may sound a little corporate or salesy to some folks, but at the end of the day, you're

00:23:24.100 --> 00:23:28.800
 reaching out to people with good news, and you're inviting them into community.

00:23:28.800 --> 00:23:35.680
 And I wish more church planners would focus and start here, where you have, on relationships,

00:23:36.040 --> 00:23:41.920
 on meeting people, on making those types of connections, as opposed to focused on, hey,

00:23:42.000 --> 00:23:43.040
 where are we going to meet?

00:23:43.120 --> 00:23:45.360
 And what kind of sound system are we going to have?

00:23:45.420 --> 00:23:46.980
 And what's my first year of sermons?

00:23:47.720 --> 00:23:48.980
 Dude, you'll get to that.

00:23:49.600 --> 00:23:55.520
 You guys are making relationships and introducing people to Jesus and starting with just that

00:23:55.520 --> 00:23:57.400
 real-life connection.

00:23:57.740 --> 00:23:59.100
 That's why you're doing this.

00:23:59.480 --> 00:24:01.460
 And you can do it from afar.

00:24:01.960 --> 00:24:04.240
 Oh, Patrick, this is genius.

00:24:04.940 --> 00:24:06.320
 You know, so I love that you said that.

00:24:06.440 --> 00:24:07.660
 I'll tell you one more quick story.

00:24:07.760 --> 00:24:13.580
 See, we had somebody that we met on some of the Facebook Messenger thing, and they've been

00:24:13.580 --> 00:24:14.980
 distantly connected to what we're doing.

00:24:15.520 --> 00:24:19.660
 But there was somebody in Columbus who reached out, whose husband just had a heart attack.

00:24:19.860 --> 00:24:23.740
 He has a coronavirus, or he had a heart attack and coronavirus, and then they have a special

00:24:23.740 --> 00:24:24.260
 needs son.

00:24:25.160 --> 00:24:30.400
 And so through somebody that we reached out to on Facebook, right, they got connected through

00:24:30.400 --> 00:24:34.120
 what we were doing, got her connected, and she reached out to us on Messenger.

00:24:34.600 --> 00:24:39.640
 And so we were able to talk to her and do some, like you're saying, real ministry from 700

00:24:39.640 --> 00:24:40.200
 miles away.

00:24:40.300 --> 00:24:41.580
 I have no idea how many miles it is.

00:24:41.640 --> 00:24:42.280
 I just picked the number.

00:24:43.520 --> 00:24:47.360
 And yeah, and it's been an amazing thing to be able to come alongside of her.

00:24:47.500 --> 00:24:49.660
 So I'm just plus one-ing everything you're saying.

00:24:49.780 --> 00:24:51.140
 God does work through all of that.

00:24:53.900 --> 00:24:58.640
 I'm just curious, in your process, like, so you're having the conversation.

00:24:59.380 --> 00:25:01.000
 You're in another state.

00:25:01.480 --> 00:25:06.800
 You're launching, like, in 18 months, would you say fall 2021?

00:25:07.620 --> 00:25:12.400
 And yeah, coronavirus launching anything physical is crazy at this point.

00:25:13.980 --> 00:25:16.700
 What are you, what's the, what's the handoff?

00:25:16.820 --> 00:25:19.300
 What are you trying to connect these people to?

00:25:19.380 --> 00:25:23.620
 Like in your discipleship pathway, process strategy, whatever the word is, like, what's

00:25:23.620 --> 00:25:29.280
 the next step for somebody who you're literally having this cold conversation with on Facebook

00:25:29.280 --> 00:25:29.740
 Messenger?

00:25:30.400 --> 00:25:30.800
 So good.

00:25:30.900 --> 00:25:35.120
 So, you know, we, coronavirus actually caused us to pivot slightly and, and it's been super

00:25:35.120 --> 00:25:36.700
 helpful and super beneficial so far.

00:25:36.760 --> 00:25:40.720
 So once we have that initial call with them now, what we're doing is we're inviting them

00:25:40.720 --> 00:25:43.760
 to a, to a Zoom group that we're having once a month.

00:25:44.120 --> 00:25:46.760
 And we've started doing digital services online.

00:25:46.760 --> 00:25:50.120
 And so we invite them to be a part of this group where they actually helped me craft the

00:25:50.120 --> 00:25:54.060
 message, help us craft the service, give us input on the kinds of things that people

00:25:54.060 --> 00:25:55.580
 in Columbus want to talk about, right?

00:25:55.600 --> 00:25:58.720
 That's part of the advantage of being away is we get to go, I don't know what everybody's

00:25:58.720 --> 00:25:58.900
 seeing.

00:25:58.980 --> 00:25:59.720
 I don't know what they're feeling.

00:25:59.900 --> 00:26:00.800
 You, you coach us.

00:26:01.060 --> 00:26:04.680
 And so we invite them to this group and then we ask them to come and invite other people

00:26:04.680 --> 00:26:05.060
 to it.

00:26:05.100 --> 00:26:07.740
 And because they spoke into it, you know, they're, they're much more likely to do that.

00:26:07.820 --> 00:26:11.160
 So we're doing these monthly services online and, you know, they're scaled back.

00:26:11.220 --> 00:26:15.420
 We have a GH4, we have one camera and a couple of lights, but, um, you know, it's, it's

00:26:15.420 --> 00:26:16.580
 that, but we do that.

00:26:16.580 --> 00:26:19.860
 And then we're seeing people like come over and, um, and that's great.

00:26:19.880 --> 00:26:23.460
 And then our end goal is that they would end up in a digital weekly small group of us.

00:26:23.960 --> 00:26:27.060
 Um, you know, we were going to do dinner parties, but, uh, we can't.

00:26:27.460 --> 00:26:29.820
 Um, and so we're doing these, uh, zoom groups online.

00:26:29.820 --> 00:26:30.440
 We have one tonight.

00:26:30.440 --> 00:26:33.120
 Actually, I was texting some of the guys I was talking about earlier and they're coming

00:26:33.120 --> 00:26:35.340
 tonight and we'll hop on, you know, a zoom call.

00:26:35.340 --> 00:26:39.300
 And, and that way we can build relationships with each other, build our launch team, but

00:26:39.300 --> 00:26:42.200
 also speak in disciple one another through those groups.

00:26:42.240 --> 00:26:43.560
 That's kind of our end goal right now.

00:26:43.820 --> 00:26:45.500
 They're already doing it.

00:26:45.560 --> 00:26:46.740
 They've already started.

00:26:46.880 --> 00:26:53.240
 They're already joining with God and they're not waiting until they are able to gather, whether

00:26:53.240 --> 00:26:56.580
 it be virtually or in person next year, whenever.

00:26:57.240 --> 00:27:01.400
 And once again, digital allows us to transcend geography.

00:27:01.780 --> 00:27:12.040
 So you can do that from afar, whether it's 700 or 900 or you're doing it, which is, I think

00:27:12.040 --> 00:27:14.800
 the key point you're doing it now.

00:27:14.800 --> 00:27:21.200
 It's not as if this is all precursor or, you know, this is the, the preamble and then the

00:27:21.200 --> 00:27:23.480
 real, you know, whatever starts.

00:27:23.480 --> 00:27:29.840
 It's like, no, this is ministry now that will lead to more and something different in the

00:27:29.840 --> 00:27:31.800
 future, but it's, it's authentic.

00:27:32.140 --> 00:27:34.980
 And I just, I love that.

00:27:35.220 --> 00:27:37.980
 So yeah, you're hosting virtual zoom groups.

00:27:38.180 --> 00:27:39.700
 So someone goes through that.

00:27:39.780 --> 00:27:41.000
 They have a conversation with you.

00:27:41.000 --> 00:27:46.300
 You're inviting them to be the expert, to participate by giving you feedback and input.

00:27:46.420 --> 00:27:48.100
 You're not showing up with all the answers.

00:27:48.780 --> 00:27:49.840
 They're contributing.

00:27:50.460 --> 00:27:51.320
 What does that look like?

00:27:51.400 --> 00:27:53.080
 What are those, what are those groups talk about?

00:27:53.720 --> 00:27:54.080
 Yeah.

00:27:54.260 --> 00:27:55.120
 So, you know, it's funny.

00:27:55.180 --> 00:27:59.960
 I, I love, I'm sure most everyone's familiar with Josh Kelsey, Josh and Georgia Kelsey out

00:27:59.960 --> 00:28:00.440
 in C3.

00:28:00.600 --> 00:28:01.380
 They do dinner parties.

00:28:01.500 --> 00:28:04.960
 I'm sure we've adapted a version of what, you know, they were doing, but it really is

00:28:04.960 --> 00:28:08.240
 that we'll come in, we'll spend about, you know, 60 to 75 minutes together.

00:28:08.520 --> 00:28:11.300
 We'll play some sort of game at the beginning of those zoom calls.

00:28:11.380 --> 00:28:12.360
 We'll tell stories.

00:28:12.420 --> 00:28:15.260
 We're going around one person will tell a story like of their life.

00:28:15.340 --> 00:28:17.160
 Then we go around and do that.

00:28:17.240 --> 00:28:18.640
 I do it very short.

00:28:18.980 --> 00:28:23.280
 I mean, I, I jokingly call it a devotional, you know, from my, you know, Baptist background.

00:28:23.280 --> 00:28:26.260
 I don't know if that would even be considered one, you know, but I'm doing a little, little,

00:28:26.380 --> 00:28:27.680
 little devotional short thing.

00:28:27.680 --> 00:28:31.160
 And then at the end, uh, we actually, we, we thought it's gonna be really helpful.

00:28:31.680 --> 00:28:35.300
 We actually asked for prayer requests from people who are followers of Jesus or not.

00:28:35.400 --> 00:28:39.020
 And we believe that people are going to be leaning into that, especially in this time

00:28:39.020 --> 00:28:42.320
 period, people want to at least engage in the spiritual transcendent part of it.

00:28:42.360 --> 00:28:43.680
 And so we do that.

00:28:43.680 --> 00:28:46.340
 And then we, we hang out as long afterwards as they want to.

00:28:46.420 --> 00:28:50.240
 The other night we had one and about half the call left and about half the call stayed

00:28:50.240 --> 00:28:51.840
 an additional hour, hour and a half.

00:28:51.840 --> 00:28:54.980
 So, yeah, so that's, that's, that's kind of how we're doing it.

00:28:54.980 --> 00:28:57.660
 And our, and our hope is once we get to a certain number, we'll just continue to replicate them

00:28:57.660 --> 00:29:01.040
 or we can always break out into multiple rooms on the zoom call.

00:29:01.140 --> 00:29:03.440
 So that's, you know, it's all about how many we can get there.

00:29:04.000 --> 00:29:04.320
 Yeah.

00:29:04.400 --> 00:29:07.680
 I mean, you're not slowing down because of zoom, uh, you're not because of coronavirus,

00:29:07.880 --> 00:29:11.440
 you're, you're ramping up and even utilizing the season to go with it.

00:29:11.440 --> 00:29:12.760
 Uh, Chiva, what are you thinking?

00:29:13.420 --> 00:29:18.200
 Well, I question, you're not going to stop this when you get there.

00:29:18.200 --> 00:29:22.860
 And when you get on the ground and when you start being able to gather physically, I mean,

00:29:22.860 --> 00:29:26.680
 you guys are learning lessons now that you'll carry with you.

00:29:26.680 --> 00:29:27.780
 I pray, correct?

00:29:27.900 --> 00:29:31.300
 Because I'm thinking about this from the existing church standpoint.

00:29:31.820 --> 00:29:34.520
 They're, you know, they, they, they're not building towards something.

00:29:34.640 --> 00:29:35.380
 They're already there.

00:29:35.820 --> 00:29:38.680
 So they could do this too.

00:29:39.160 --> 00:29:43.380
 And you will continue to some, what will that look like once you get on the ground?

00:29:43.380 --> 00:29:49.000
 And once you start gathering physically weekly, how will this carry over into that season?

00:29:49.660 --> 00:29:50.520
 You know, it's funny.

00:29:50.600 --> 00:29:52.820
 So we, I think we had felt this as a family.

00:29:52.940 --> 00:29:53.980
 I'm in my early thirties.

00:29:54.040 --> 00:29:55.160
 We have two young kids.

00:29:55.600 --> 00:29:56.620
 And I love small groups.

00:29:56.640 --> 00:29:57.160
 I believe in it.

00:29:57.160 --> 00:30:01.140
 The idea of going to a small group is very difficult for young families right now.

00:30:01.820 --> 00:30:05.600
 And so for us, before we even decided we were going to, before coronavirus hit,

00:30:05.660 --> 00:30:09.840
 we said, we have to figure out a way to do this digitally once they go to bed.

00:30:10.140 --> 00:30:13.240
 So yes, our hope is to continue doing this in terms of the reaching out.

00:30:13.240 --> 00:30:17.700
 I'm sure at some point, Facebook will become something else that we utilize, you know,

00:30:17.740 --> 00:30:21.540
 but, but the idea of how can we digitally make connections with people?

00:30:21.540 --> 00:30:23.680
 We want to be on the front lines of doing that.

00:30:23.780 --> 00:30:26.500
 And then, you know, also figure out a way to do it physically.

00:30:26.500 --> 00:30:28.660
 So I'm, I'm sure we'll have services, but it's funny.

00:30:28.660 --> 00:30:33.660
 Like I was, I was talking to a guy the other day who is a high level media person.

00:30:33.660 --> 00:30:37.340
 And I think we were talking about the secular, you know, sort of approach to production right

00:30:37.340 --> 00:30:37.560
 now.

00:30:37.740 --> 00:30:39.680
 And I've, I've always been a part of attractional churches.

00:30:39.780 --> 00:30:42.780
 I believe in it and I love moving lights and all the things, but what he said that was

00:30:42.780 --> 00:30:45.880
 so interesting that he said, especially in this season, even coming out of it on the other

00:30:45.880 --> 00:30:51.260
 side of it, the most tractional thing is going to be the real and raw, even if it's online,

00:30:51.320 --> 00:30:53.520
 the digital, real, raw, relational component.

00:30:53.920 --> 00:30:57.080
 That's the thing that's going to attract people because, I mean, Jimmy Fallon's at his house

00:30:57.080 --> 00:30:57.840
 right now with his kids.

00:30:58.060 --> 00:30:58.440
 You know what I mean?

00:30:58.960 --> 00:31:02.160
 John Grzynski is doing the, you know, I mean, that's just a piece of the field.

00:31:02.240 --> 00:31:06.100
 So I think for us, that'll probably shift into production a little bit, but always doing

00:31:06.100 --> 00:31:06.420
 this.

00:31:08.020 --> 00:31:11.780
 This, this is the thing that I have, I've worked with Stadia.

00:31:12.080 --> 00:31:13.120
 I just checked the calendar.

00:31:13.260 --> 00:31:15.380
 I think it'll be, I'm coming up on my third month.

00:31:15.500 --> 00:31:16.320
 So I'm kind of new.

00:31:16.600 --> 00:31:19.880
 This has been the biggest lesson that I've learned in the three months that I've been here.

00:31:20.100 --> 00:31:22.320
 And it's something that I probably should have known.

00:31:23.040 --> 00:31:27.780
 And when, when, uh, Craig, my boss, when Craig said it to me, I was like, it was like somebody

00:31:27.780 --> 00:31:29.640
 hit me over the head with a ton of bricks.

00:31:29.640 --> 00:31:31.600
 I'm like, why have I never seen this before in my life?

00:31:32.160 --> 00:31:35.020
 So we all know Rick Warren's purpose-driven life, right?

00:31:35.040 --> 00:31:38.900
 You know, connect to God serving, you know, we all have different languages.

00:31:38.900 --> 00:31:41.840
 We all have different strategies, but there's a first base, there's a second base, there's

00:31:41.840 --> 00:31:44.840
 a third base, and then hopefully a home plate mission.

00:31:45.240 --> 00:31:46.840
 Sometimes it's a baseball diamond.

00:31:46.840 --> 00:31:49.860
 Sometimes it's three, one, two, three kind of approach.

00:31:50.100 --> 00:31:52.580
 But everything starts with the big service, right?

00:31:53.180 --> 00:32:01.320
 And so for, for years, I struggled with working in, in mega giga church environments where the

00:32:01.320 --> 00:32:02.900
 one is the first step.

00:32:02.900 --> 00:32:09.520
 And so, and you're trying to gather hundreds, thousands, tens of thousands, you know, churches

00:32:09.520 --> 00:32:14.180
 are telling me they saw hundreds of thousands of people in, in Easter environments this year.

00:32:14.180 --> 00:32:19.800
 Coronavirus, things are skyrocketing where there's more attendance online than ever before.

00:32:19.980 --> 00:32:22.740
 50% of churches are growing, according to Kerry Newhoff.

00:32:23.060 --> 00:32:24.720
 So we're seeing this spike.

00:32:25.500 --> 00:32:26.340
 Who are these people?

00:32:26.840 --> 00:32:28.200
 Who are they actually?

00:32:28.460 --> 00:32:29.460
 Where are they coming from?

00:32:29.520 --> 00:32:30.240
 What's their story?

00:32:30.620 --> 00:32:35.540
 How can we as a church minister to them more than just creating video content for them to

00:32:35.540 --> 00:32:35.940
 process?

00:32:36.140 --> 00:32:38.620
 How do we engage in a two-way conversation?

00:32:39.180 --> 00:32:39.820
 It was interesting.

00:32:39.940 --> 00:32:44.280
 I challenged one of my churches, the church that I work with here in Miami called Christ Journey,

00:32:44.280 --> 00:32:45.320
 and I challenged them to that.

00:32:45.980 --> 00:32:51.460
 And they, they actually, we did some things on Facebook through groups to get names.

00:32:51.460 --> 00:32:57.040
 And so we grabbed the names, engaged them on Facebook Messenger, had several hundred conversations

00:32:57.040 --> 00:32:57.580
 off it.

00:32:57.640 --> 00:32:59.840
 People that we didn't have names of before.

00:33:00.220 --> 00:33:02.200
 One of the ladies, this is her story.

00:33:02.320 --> 00:33:07.620
 She lives in St. Augustine, Florida, which is probably five to six hours away from Miami.

00:33:07.820 --> 00:33:08.900
 She's never been to Christ Journey.

00:33:08.900 --> 00:33:10.760
 She doesn't know anything really about the church.

00:33:10.860 --> 00:33:14.580
 She Googled us, found the service, got attached to it.

00:33:14.660 --> 00:33:18.580
 By the way, she's not sure that her church is a small church.

00:33:18.680 --> 00:33:19.620
 They're not streaming anything.

00:33:20.040 --> 00:33:21.340
 So she doesn't have a church.

00:33:21.460 --> 00:33:23.160
 Christ Journey is her church for the season.

00:33:23.640 --> 00:33:27.800
 And she doesn't know if her church is going to open because the longer this stretch goes,

00:33:27.960 --> 00:33:31.220
 the harder economically it's going to be for these smaller churches to survive.

00:33:32.220 --> 00:33:38.240
 So utilizing a one-on-one conversation via Facebook Messenger, Christ Journey was able

00:33:38.240 --> 00:33:42.900
 to learn something in greater detail of how to minister to the group overall, because this

00:33:42.900 --> 00:33:44.840
 is just one story of multiple.

00:33:45.580 --> 00:33:49.640
 All of a sudden, instead of going, you know, let's go group first.

00:33:50.120 --> 00:33:51.720
 What if we went backwards?

00:33:52.340 --> 00:33:55.200
 What if we went individual first and built on it?

00:33:55.620 --> 00:33:59.980
 And so you see, for years, I've been wrestling with, we're doing this backwards.

00:34:00.180 --> 00:34:01.040
 We shouldn't be going big.

00:34:01.080 --> 00:34:02.060
 We should be going individual.

00:34:02.860 --> 00:34:07.820
 But the mega mentality that just environments that I've worked in, no, you got to go big

00:34:07.820 --> 00:34:08.040
 first.

00:34:08.080 --> 00:34:09.000
 You got to go big first.

00:34:09.520 --> 00:34:13.960
 It wasn't until I was in this like church planning environment where it's like, well,

00:34:14.000 --> 00:34:15.900
 of course you go small first, Jeff.

00:34:15.960 --> 00:34:16.620
 What were you thinking?

00:34:17.140 --> 00:34:18.720
 Chivo, you've lived this.

00:34:18.860 --> 00:34:19.880
 What are you thinking off of this?

00:34:19.880 --> 00:34:22.120
 Well, here's the both end, right?

00:34:22.420 --> 00:34:25.580
 God has clearly worked through large established churches.

00:34:25.920 --> 00:34:30.360
 And there's something to be said for those of us that have been Christ followers for a

00:34:30.360 --> 00:34:30.640
 long time.

00:34:30.640 --> 00:34:32.000
 I love corporate worship.

00:34:32.200 --> 00:34:34.580
 I love, you know, great preaching.

00:34:34.740 --> 00:34:38.180
 I love being a part of a church that gathers.

00:34:38.580 --> 00:34:41.680
 But I'm one segment of the population.

00:34:42.560 --> 00:34:45.460
 And I think it was Alan Hirsch who said this a long time ago.

00:34:45.520 --> 00:34:48.560
 You have all these churches fighting over that segment.

00:34:49.280 --> 00:34:53.560
 Meanwhile, there's this whole other segment of people who probably aren't interested in that

00:34:53.560 --> 00:35:00.740
 and won't do that, but they might have a conversation with you, Patrick, or they might stream something.

00:35:00.740 --> 00:35:07.440
 They might be open to engaging virtually because it gives them a different sort of connection and

00:35:07.440 --> 00:35:08.800
 engagement and so forth.

00:35:09.840 --> 00:35:10.280
 Why?

00:35:10.280 --> 00:35:11.800
 Why would we neglect them?

00:35:11.980 --> 00:35:13.080
 Why would we compel you?

00:35:13.300 --> 00:35:16.620
 Well, in order to be a part of the church, you have to physically show up on Sunday.

00:35:17.160 --> 00:35:21.800
 Well, we've just alienated a whole bunch of people who need the hope of the gospel.

00:35:22.040 --> 00:35:25.520
 So, yeah, if they're not willing to come to us, let's go to them.

00:35:25.680 --> 00:35:30.160
 Let's be missionaries and do that in this space.

00:35:30.400 --> 00:35:35.920
 I just love what you're doing and what you're recognizing here in terms of, yeah, this will

00:35:35.920 --> 00:35:41.140
 carry over and, yeah, there may be, okay, thousands of people watched a stream online.

00:35:41.580 --> 00:35:43.180
 How many of them are going to show up?

00:35:44.220 --> 00:35:44.800
 That's good.

00:35:44.800 --> 00:35:52.060
 But how many of them would continue to engage at some level if we would reach out to them

00:35:52.060 --> 00:35:54.380
 and invite them into a conversation?

00:35:54.820 --> 00:35:56.020
 Patrick, you're doing it.

00:35:56.080 --> 00:35:56.780
 I love it.

00:35:57.520 --> 00:36:01.260
 And I love what you're saying, too, because I would say for a long time, you've heard

00:36:01.260 --> 00:36:04.340
 this even about like megachurch models, which, you know, we've been a part of for a long

00:36:04.340 --> 00:36:08.700
 time, is the model is going to have to change where I almost go like, I feel like what we're

00:36:08.700 --> 00:36:12.340
 talking about now and what we're seeing, even with some of the larger churches, it's more

00:36:12.340 --> 00:36:13.040
 of an addition to.

00:36:13.120 --> 00:36:17.180
 There are large people that will come to that gathering, but there are, like you're saying,

00:36:17.220 --> 00:36:18.780
 there are a ton of people that never would.

00:36:18.780 --> 00:36:21.720
 And so, you know, it is, it's easier than we think it is.

00:36:21.760 --> 00:36:23.860
 And the model doesn't necessarily have to upend everything.

00:36:24.060 --> 00:36:24.840
 It's more of an addition.

00:36:25.160 --> 00:36:25.920
 So, yeah.

00:36:26.620 --> 00:36:27.180
 All right.

00:36:27.220 --> 00:36:29.140
 So, I'm a church planter.

00:36:29.900 --> 00:36:32.740
 I am intrigued by what you're talking about.

00:36:33.120 --> 00:36:35.840
 I'm thinking about doing something similar.

00:36:36.800 --> 00:36:37.920
 Where do I start?

00:36:38.120 --> 00:36:38.820
 What do I do?

00:36:40.280 --> 00:36:40.680
 Yeah.

00:36:41.200 --> 00:36:46.600
 So, you know, what we did is we just, I think it took a lot of courage to do the first 10.

00:36:46.600 --> 00:36:49.500
 So, I think you just commit to do it 10 times.

00:36:50.080 --> 00:36:52.620
 And then if that doesn't work, do it another 10 times.

00:36:52.700 --> 00:36:54.520
 Give yourself a couple of weeks of a window.

00:36:54.900 --> 00:36:56.900
 And then once you have your first conversation, it'll be easier.

00:36:57.320 --> 00:36:58.700
 We literally started in the group.

00:36:58.820 --> 00:37:01.420
 So, I would say go start in a Facebook group.

00:37:01.580 --> 00:37:05.680
 An easy way to do it is the town that you're going to, most of them have a Facebook group

00:37:05.680 --> 00:37:06.240
 or a page.

00:37:06.600 --> 00:37:07.420
 Go to that page.

00:37:07.500 --> 00:37:09.520
 Find the last five things that they posted.

00:37:09.740 --> 00:37:11.300
 And then go see the people that are liking it.

00:37:11.820 --> 00:37:13.380
 Add them and send a message.

00:37:13.700 --> 00:37:18.220
 And then I would say find the smartest people you can, if you're anything like me, who can

00:37:18.220 --> 00:37:21.940
 actually track the data because the data informs all the other next steps.

00:37:22.200 --> 00:37:23.460
 And that's what I would say.

00:37:24.240 --> 00:37:28.400
 Just real quick, tell me some examples, some groups that you would harvest information.

00:37:28.620 --> 00:37:31.220
 I feel bad even saying that, that you'd harvest information.

00:37:31.340 --> 00:37:33.880
 That may not be the right word, but that you were working.

00:37:34.200 --> 00:37:38.660
 Like, what are some examples, community groups, where you were looking in for Columbus?

00:37:38.660 --> 00:37:40.280
 Shattering seed, where are you?

00:37:40.280 --> 00:37:41.800
 Yeah, yeah, I don't know.

00:37:42.620 --> 00:37:47.540
 You know, so we really went, I would go, two of the areas we're looking at are Dublin and

00:37:47.540 --> 00:37:48.740
 then New Albany and Columbus.

00:37:49.000 --> 00:37:51.060
 Those are just kind of, you know, segmented parts of Columbus.

00:37:51.300 --> 00:37:53.560
 We went to there and went to their pages.

00:37:54.020 --> 00:37:56.840
 And, you know, Dublin's actually just added a bridge and they're building out all this

00:37:56.840 --> 00:37:57.120
 stuff.

00:37:57.200 --> 00:37:58.660
 We'd go there, find the people there.

00:37:58.780 --> 00:37:59.880
 Like, so we'd go to the city pages.

00:38:00.380 --> 00:38:04.280
 When it comes to like Christian colleges, a lot of, if you find a Christian college near

00:38:04.280 --> 00:38:07.600
 the city that you're in, a lot of those colleges will have Christian groups that

00:38:07.600 --> 00:38:09.720
 you can go find and you can kind of add people.

00:38:09.900 --> 00:38:11.800
 Again, you're kind of wanting to get both sides of it.

00:38:12.340 --> 00:38:15.400
 I think one of the things that we're talking about right now, we haven't dove too deep in.

00:38:15.460 --> 00:38:18.420
 So maybe somebody listening to this will and then they'll coach us on it.

00:38:18.420 --> 00:38:23.120
 But, you know, we're trying to say, hey, there are people who are already social influencers,

00:38:23.320 --> 00:38:27.300
 specifically, you know, parents or like mom blogs or this kind of thing.

00:38:27.620 --> 00:38:31.160
 And what we're saying is we want to be helpful in these spaces just like they are.

00:38:31.240 --> 00:38:34.340
 How do we make those connections with those people that can kind of leverage networks

00:38:34.340 --> 00:38:36.100
 together and partner to do those kinds of things?

00:38:36.240 --> 00:38:37.460
 We're trying to do that right now.

00:38:37.520 --> 00:38:39.280
 But those are a few places that we've looked.

00:38:39.680 --> 00:38:41.100
 Obviously, the business networkers.

00:38:41.140 --> 00:38:44.720
 If you find the business networkers in your community, you know, they want to be helpful

00:38:44.720 --> 00:38:47.020
 and they're going to make some connections too.

00:38:47.700 --> 00:38:54.360
 Going with the goers is a phrase that we've embraced here with Stadia for a long time.

00:38:54.360 --> 00:38:55.460
 And you're doing that.

00:38:56.120 --> 00:38:58.220
 I just want to acknowledge something here, Patrick.

00:38:59.040 --> 00:39:04.820
 You are out at the leading edge of something that we are excited to be supportive of.

00:39:04.900 --> 00:39:08.060
 I'm so glad that we get to support you via Stadia.

00:39:08.060 --> 00:39:12.040
 I know you come from an amazing church planting church at Kensington.

00:39:12.840 --> 00:39:14.500
 And also, we're fortunate.

00:39:14.700 --> 00:39:16.540
 I mean, it's for such a time as this.

00:39:17.100 --> 00:39:18.340
 Three months, Jeff?

00:39:18.380 --> 00:39:19.000
 Is that all?

00:39:19.140 --> 00:39:25.120
 I mean, clearly you've been a prophet in this space, in this sector for a long time.

00:39:25.120 --> 00:39:30.640
 And I'm so grateful for the platform you have and the way people are now tuning in to pay

00:39:30.640 --> 00:39:36.200
 attention and recognize, hey, that guy's got some really important things to say.

00:39:36.380 --> 00:39:40.580
 So I'm just, I'm grateful to be connected with both of you and associated.

00:39:40.800 --> 00:39:47.480
 I'm grateful for Stadia's leadership, recognizing this opportunity and encouraging both of you

00:39:47.480 --> 00:39:51.640
 in this innovative online digital ministry.

00:39:51.640 --> 00:39:54.780
 I just want to say well done to both of you.

00:39:55.960 --> 00:39:56.540
 Thank you.

00:39:56.800 --> 00:39:57.260
 Thank you so much.

00:39:57.260 --> 00:40:01.480
 Yeah, so I've already told Patrick when I retire, he's going to take over my job with Stadia

00:40:01.480 --> 00:40:02.500
 and it's going to be awesome.

00:40:02.920 --> 00:40:05.220
 So I've already duplicated myself in hell.

00:40:05.260 --> 00:40:07.120
 Patrick, we're both going to work for you someday.

00:40:07.360 --> 00:40:09.460
 Just remember, go first.

00:40:09.960 --> 00:40:11.040
 No, no, no, no, no.

00:40:12.800 --> 00:40:16.440
 Rule number one is surround yourself with smart people and then do whatever they tell you,

00:40:16.460 --> 00:40:16.660
 right?

00:40:16.660 --> 00:40:21.240
 So it's been, it's been a lot of fun and looking forward to more.

00:40:21.900 --> 00:40:24.900
 It's been, you know, it's, I always feel weird when I'm like, it's been fun in the midst

00:40:24.900 --> 00:40:29.540
 of coronavirus as people are dying and there's massive pandemic and economies are crashing.

00:40:29.960 --> 00:40:35.880
 But I think, I think it's, it's interesting to see the church pivot in the season relatively

00:40:35.880 --> 00:40:40.540
 successfully, uh, understanding some things, you know, it's funny, let's make it the Alan

00:40:40.540 --> 00:40:41.520
 Hirsch podcast.

00:40:41.940 --> 00:40:46.420
 Um, take, you know, if you want to learn how to play chess, you got to take the queen off

00:40:46.420 --> 00:40:51.020
 the board, um, the most powerful piece, then you really learn how to use the other pieces

00:40:51.020 --> 00:40:56.980
 and for centuries, the, the weekend service, okay, maybe decades, the weekend service was

00:40:56.980 --> 00:41:04.560
 really the, uh, the queen of it and taking it off, um, learning other processes, uh, and

00:41:04.560 --> 00:41:09.700
 how to use some of these other tools effectively, even tools that churches don't know they have,

00:41:09.700 --> 00:41:17.540
 like how to crowdsource information off of Facebook to use it, to meet and capitalize with more.

00:41:17.540 --> 00:41:19.340
 It's just so, so good.

00:41:20.520 --> 00:41:26.740
 Well, Jeff, you and I were on another call earlier today where one of our teammates, uh, made an

00:41:26.740 --> 00:41:32.340
 analogy this season that we're in, you know, we're recording this the week of Easter and it's

00:41:32.340 --> 00:41:39.300
 almost as if this is a season where we're in the tomb, you know, it's, it's sort of the

00:41:39.300 --> 00:41:40.020
 sad Saturday.

00:41:40.820 --> 00:41:45.720
 There's a lot of us going, oh my goodness, they just crucified our Lord.

00:41:45.720 --> 00:41:53.820
 Like we, we thought he was going to redeem and, but Sunday's coming and the resurrection and

00:41:53.820 --> 00:41:59.460
 the hope and the way the church is going to resurrect coming out of this season.

00:42:01.200 --> 00:42:02.240
 Buckle up friends.

00:42:02.240 --> 00:42:03.320
 It's going to be amazing.

00:42:03.580 --> 00:42:05.420
 I can't wait to see what God does.

00:42:05.520 --> 00:42:08.640
 And yeah, it's, it's going to be through new life.

00:42:08.900 --> 00:42:14.200
 Like this church you're planting, Patrick, like this ministry that you're leading us in, Jeff.

00:42:16.000 --> 00:42:19.460
 It's sad Saturday with the coronavirus, but Sunday's coming.

00:42:20.120 --> 00:42:20.320
 Amen.

00:42:21.420 --> 00:42:23.340
 And we're going to, we're going to land the plane on that.

00:42:23.420 --> 00:42:24.140
 That was eloquent.

00:42:24.280 --> 00:42:26.460
 Well said, uh, Chivo pulling it in.

00:42:26.540 --> 00:42:27.140
 That was great.

00:42:27.440 --> 00:42:30.940
 Hey, uh, closing, closing thoughts from, from either of you.

00:42:31.020 --> 00:42:33.900
 Uh, Patrick in anything as we're landing the plane here.

00:42:34.540 --> 00:42:37.860
 You know, I think if I would just say one thing to, you know, talking to church planners,

00:42:37.940 --> 00:42:41.140
 we've made so many new friends on this, you know, there are moments where you feel discouraged

00:42:41.140 --> 00:42:42.540
 or you're like, Hey, we're quarantined.

00:42:42.640 --> 00:42:43.820
 How am I going to launch this church?

00:42:43.820 --> 00:42:46.940
 And I think my wife and I were talking to me tonight and we were just feeling not only

00:42:46.940 --> 00:42:50.680
 did God call us to plant a church, he called us to do it during this time period, which

00:42:50.680 --> 00:42:54.360
 means we're going to have to figure out new ways, but that's part of the calling that

00:42:54.360 --> 00:42:55.040
 he's called us to.

00:42:55.440 --> 00:42:57.640
 And if he's called us to it, he'll be faithful through it.

00:42:57.680 --> 00:43:02.140
 And so I, I feel like for us, that's where we're trying to land and, and yeah, so yeah.

00:43:02.560 --> 00:43:03.960
 Coronavirus is an opportunity.

00:43:03.960 --> 00:43:04.860
 It's not an excuse.

00:43:05.000 --> 00:43:05.480
 I love that.

00:43:06.580 --> 00:43:08.040
 Chivo landed in the plane thoughts.

00:43:08.820 --> 00:43:09.980
 I just, yes.

00:43:10.000 --> 00:43:15.380
 And amen to, to both of you, uh, for such a time as this, clearly it's the case.

00:43:15.800 --> 00:43:19.060
 Um, Patrick, I look forward to following along.

00:43:19.160 --> 00:43:20.160
 I hope you'll update us.

00:43:20.240 --> 00:43:24.180
 Maybe Jeff will even bring you back and you can share, okay, how has this continued to

00:43:24.180 --> 00:43:26.580
 develop in the season that comes?

00:43:26.720 --> 00:43:31.020
 So thank you for your time and for sharing your insights, your creativity.

00:43:31.340 --> 00:43:36.380
 I know a lot of leaders are going to learn from you and I pray that they'll follow and

00:43:36.380 --> 00:43:42.780
 reach out to their community as proactively and intentionally as you have, even from a distance.

00:43:43.120 --> 00:43:43.980
 Mad respect, brother.

00:43:44.120 --> 00:43:44.600
 Thank you.

00:43:45.360 --> 00:43:45.540
 Amen.

00:43:46.100 --> 00:43:46.440
 All right.

00:43:46.440 --> 00:43:47.980
 Hey, so we're, we're going to wrap on that.

00:43:48.020 --> 00:43:49.580
 This has been a, been a great podcast.

00:43:49.580 --> 00:43:51.660
 I mean, Patrick, thank you for jumping on here.

00:43:51.800 --> 00:43:54.160
 Chivo, thanks for, for jumping on as well.

00:43:54.160 --> 00:43:55.700
 And, and, and co-hosting with me.

00:43:55.820 --> 00:43:58.860
 I, um, I've, I've loved the experience with Stadia.

00:43:59.040 --> 00:44:03.960
 Uh, I've loved understanding it completely different side of ministry for me on, on this

00:44:03.960 --> 00:44:04.840
 church planting side.

00:44:04.900 --> 00:44:08.220
 I'm, I'm still green in a, in a lot of different areas.

00:44:08.220 --> 00:44:12.160
 And so love having, uh, as he's wearing a green shirt, that's awkward.

00:44:12.520 --> 00:44:14.080
 Um, yeah, nevermind.

00:44:14.140 --> 00:44:18.240
 I may have cut that out cause that was just weird, but this has been an awesome time.

00:44:18.240 --> 00:44:22.320
 So I'm, um, I'm going to leave it just to end on a laugh.

00:44:22.640 --> 00:44:23.260
 Why not?

00:44:23.680 --> 00:44:27.720
 So we're, we're going to land and I'm going to shut up for Patrick, for, for Chivo.

00:44:28.020 --> 00:44:29.520
 Uh, this is Jeff, the church digital.

00:44:29.620 --> 00:44:30.320
 Thanks for joining us.

00:44:30.380 --> 00:44:32.200
 We'll see you next time here on the podcast.

00:44:32.280 --> 00:44:32.760
 Y'all have a good day.

