WEBVTT 00:00:00.000 --> 00:00:05.540 Episode 74 of the Church Digital Podcast, once again powered by Stadia Church Planting. 00:00:05.800 --> 00:00:08.580 Jeff here. I am excited about this episode. 00:00:09.220 --> 00:00:12.160 I feel like I should have met this guy years ago. 00:00:12.400 --> 00:00:15.620 And for whatever reason, even though we've lived in the same city, 00:00:15.840 --> 00:00:20.700 even though we've had a number of mutual friends that interconnect on a regular basis, 00:00:20.700 --> 00:00:23.780 I just never met this guy, Scott Mendenhall. 00:00:23.940 --> 00:00:25.140 So here's his story. 00:00:25.140 --> 00:00:29.800 Scott is currently a lead pastor at a church up in Minnesota. 00:00:30.000 --> 00:00:31.120 It's called Unlock Church. 00:00:31.320 --> 00:00:32.660 And the church is great. 00:00:32.760 --> 00:00:34.620 Scott's ministry through the physical church is great. 00:00:34.680 --> 00:00:36.020 It has absolutely nothing to do. 00:00:36.360 --> 00:00:37.500 Maybe it doesn't have anything to do. 00:00:37.500 --> 00:00:42.120 But it's not really the core of why I wanted to introduce Scott to you all. 00:00:42.240 --> 00:00:46.860 You see, Scott also has a pretty vibrant YouTube channel. 00:00:47.100 --> 00:00:51.540 And his target has been centered around this vehicle. 00:00:51.680 --> 00:00:52.900 Maybe you know what these are called. 00:00:52.900 --> 00:00:54.220 It's a one-wheel. 00:00:54.400 --> 00:00:57.780 It's kind of like a motorized scooter without the handlebars with one wheel. 00:00:57.880 --> 00:00:58.260 I don't know. 00:00:58.680 --> 00:00:59.180 Google it. 00:00:59.380 --> 00:01:01.300 Hey, go on YouTube and you can find it. 00:01:01.380 --> 00:01:02.160 It's incredible. 00:01:02.340 --> 00:01:03.060 You can see Scott. 00:01:03.220 --> 00:01:05.820 You can see Scott's six, seven kids riding them. 00:01:06.160 --> 00:01:07.900 You can see Scott's wife's riding them. 00:01:07.980 --> 00:01:12.440 And so somehow Scott's like has this switch that's flipped in his head. 00:01:12.500 --> 00:01:14.940 That's like, hey, I'm going to create content. 00:01:15.160 --> 00:01:17.980 And then I'm going to involve my family in this content. 00:01:18.020 --> 00:01:23.840 And we're going to focus on one wheels and the digital community on YouTube that's surrounding one wheel. 00:01:24.420 --> 00:01:49.660 Now, what's really fascinating is that Scott, through the content, is actually building effective relationships that's allowing Scott the opportunity to connect them to Christ, to share the gospel, not like from a platform or a podium preaching, but relationally connecting with people through the digital technology and then relationally pointing these people to Christ. 00:01:49.660 --> 00:02:05.000 It's a phenomenal story of how he's been able to gain influence, but at the same time leverage that influence for the kingdom of God in great ways centered around Minneapolis, Minnesota, across the country. 00:02:05.000 --> 00:02:08.460 And as you'll hear through some of these stories, literally around the world. 00:02:08.800 --> 00:02:19.660 And so how he's able to leverage that YouTube platform arguably is different than anything else that I've heard the church doing today, which is why you, the church digital audience, why you need to hear it. 00:02:19.740 --> 00:02:21.260 So here's what I'm doing. 00:02:21.340 --> 00:02:22.560 I'm bringing them in for a conversation. 00:02:23.040 --> 00:02:43.740 Scott Mendenhall, lead pastor at Unlock Church, as well as the curator of this YouTube channel, as well as Ray DeArmis from Christ Fellowship, the digital pastor over there, myself, Jeff with the Church Digital, and Stadia Church Planning, in a conversation that I'm calling Gaining and Using Influence on YouTube. 00:02:44.120 --> 00:02:45.480 Okay, everybody, here you go. 00:02:45.600 --> 00:02:51.120 When I lived in Florida, you'd go out and you would surf, and you'd come in and say, how was it today? 00:02:51.220 --> 00:02:53.080 And you would go, you'd just give a report. 00:02:53.160 --> 00:02:54.020 It was amazing. 00:02:54.700 --> 00:03:04.100 But had they sat out there for the five hours while you were out there, they would have a totally different interpretation because you paddle out past the break, which is a lot of work. 00:03:04.100 --> 00:03:16.460 You sit on your board waiting for the right wave to come, and you're just sitting there, you're just sitting there, and then you go for a wave, and you fall, and all of a sudden, out of five hours, you rode like one epic wave. 00:03:16.580 --> 00:03:18.200 It was like, whoo, that was amazing. 00:03:18.600 --> 00:03:32.420 And when you get into the beach, you tell people it was a great day because you were so stoked about the one ride you had, but it was surrounded by five hours of paddling, not trying to drown, just sitting on your board. 00:03:32.720 --> 00:03:39.780 And so as I begin to tell our story with YouTube and the success that we're seeing, there was a lot of paddling involved. 00:03:39.940 --> 00:03:46.500 There was a lot of sitting around, scratching your head, going, why aren't we getting traction and things of that nature? 00:03:46.500 --> 00:03:49.400 So I'm about to give the highlight of the five hours. 00:03:49.520 --> 00:03:50.360 Does that make sense? 00:03:50.820 --> 00:03:56.240 We started a YouTube channel where we vlogged about our family. 00:03:56.460 --> 00:04:00.220 We had, at the time, six kids, and we're like, this is a unique deal. 00:04:00.280 --> 00:04:01.060 You have six kids. 00:04:01.100 --> 00:04:01.880 You're starting a church. 00:04:02.000 --> 00:04:03.980 Let's see if people would attach to our story. 00:04:04.080 --> 00:04:07.200 So for a couple of years, we vlogged strictly about our family. 00:04:07.380 --> 00:04:16.520 If you go on our YouTube channel and dig down far enough, you'll get to see the birth of two of our children that I had videos going in the room with my wife. 00:04:16.700 --> 00:04:18.000 And it's real tasteful. 00:04:18.100 --> 00:04:20.060 It's not like, wait, what? 00:04:20.220 --> 00:04:21.880 Too much, you know, it's done. 00:04:23.220 --> 00:04:25.040 It's not National Geographic worthy. 00:04:25.040 --> 00:04:30.240 Yeah, it's done very, very tasteful. 00:04:30.300 --> 00:04:32.560 Even guys would watch it and go, oh, wow. 00:04:33.380 --> 00:04:41.160 It just, and we're not just putting videos out on YouTube that are just videos, right? 00:04:41.220 --> 00:04:42.460 There's a style to it. 00:04:42.560 --> 00:04:43.780 There's filters. 00:04:44.080 --> 00:04:44.840 There's audio. 00:04:44.960 --> 00:04:47.280 Like, we are taking time to build all of those things. 00:04:48.160 --> 00:04:52.440 And then about, what is it, two years ago then, so we've been at it for four years. 00:04:52.560 --> 00:04:55.840 Two years into it, I got a hold of a device called a Onewheel. 00:04:57.000 --> 00:04:59.780 And I was like, dang, this thing's awesome. 00:04:59.920 --> 00:05:02.900 And then I started realizing that there's this community around Onewheels. 00:05:03.200 --> 00:05:07.860 And it's like, what there are, Harley Davidson riders are Onewheelers, right? 00:05:07.920 --> 00:05:09.860 It's like this community of people. 00:05:09.860 --> 00:05:16.960 And we just started leveraging Onewheels to gain a bigger audience. 00:05:17.180 --> 00:05:20.340 Because on YouTube, you need, you've got to be searchable. 00:05:20.800 --> 00:05:26.260 People were not searching pastor, raising large family and church planning. 00:05:26.360 --> 00:05:27.680 That's just not what they're searching. 00:05:27.860 --> 00:05:29.220 So people are searching Onewheels. 00:05:29.620 --> 00:05:33.040 And so we just started creating content all around Onewheels. 00:05:33.040 --> 00:05:39.060 And we just seen this explosion of authentic relationships through a digital space, through 00:05:39.060 --> 00:05:40.780 YouTube, because they can see me. 00:05:41.380 --> 00:05:46.460 We can engage into chats below, leaving comments and things of that nature. 00:05:46.680 --> 00:05:48.140 And now we're well into it. 00:05:48.140 --> 00:05:52.360 We have steps to move people along so that it's not just entertainment. 00:05:52.600 --> 00:05:56.780 It's like, we're leveraging this to ultimately spread the gospel. 00:05:56.780 --> 00:05:59.120 We just don't put that out on the channel. 00:05:59.340 --> 00:06:02.240 Because again, you would lose the audience that you automate. 00:06:03.000 --> 00:06:04.060 Are you trying to get? 00:06:04.340 --> 00:06:07.120 You, and I love that you're being so honest about the story. 00:06:07.120 --> 00:06:09.180 And I think the metaphor fits perfectly. 00:06:09.400 --> 00:06:12.840 Because especially right now in the midst of COVID, I'm sure you've had a bunch of churches, 00:06:12.960 --> 00:06:17.380 bunch of church leaders approach you saying, hey, Scott, like, you know, I know that I'm supposed to go digital. 00:06:17.380 --> 00:06:22.340 But I feel like I'm trying stuff, I tried one thing, and it didn't go so well. 00:06:22.340 --> 00:06:25.540 And now I'm wondering if I should completely bail on it, which, which I love. 00:06:25.860 --> 00:06:30.140 How did you, because I think it's so great that you honed in on this specific subculture. 00:06:30.620 --> 00:06:34.520 How did you start to foster that community there, being that you were so new to it? 00:06:34.680 --> 00:06:37.040 I think in all the experiences that you go through, right? 00:06:37.060 --> 00:06:42.700 Like when God drops something in your heart, we automatically think, oh, well, tomorrow, I'm going to be successful. 00:06:42.700 --> 00:06:47.700 I'm going to have the audience and it was, it was God just saying, no, I want you to start with the vlog. 00:06:47.700 --> 00:06:49.460 So you can learn how to tell stories. 00:06:50.180 --> 00:06:53.000 And so we began to be able to tell great stories. 00:06:53.000 --> 00:06:59.000 And so now when we move intentionally to one wheels, we're still going, okay, stories king. 00:06:59.380 --> 00:07:01.240 What's the story we're telling today? 00:07:01.380 --> 00:07:04.300 If we're going to do a product review, what's the story? 00:07:04.340 --> 00:07:06.100 We don't want to just do product review. 00:07:06.280 --> 00:07:08.300 How do we keep telling the story? 00:07:08.300 --> 00:07:15.720 And for us, the story that is always driving everything is that we want to be hope dealers, faith spreaders, and love givers. 00:07:16.200 --> 00:07:16.940 And so it's okay. 00:07:17.040 --> 00:07:19.320 How in this video are we going to spread some hope? 00:07:19.740 --> 00:07:22.360 How are we going to ordeal some hope? 00:07:22.420 --> 00:07:25.180 How are we going to spread love and all those? 00:07:25.280 --> 00:07:30.180 How are we going to do that in a way that comes across authentic, not fake? 00:07:30.660 --> 00:07:32.120 I guess that's the same word. 00:07:32.900 --> 00:07:37.540 But it is the, it's reaching through a screen to them. 00:07:37.640 --> 00:07:40.720 And so every time it's what's the story, the story is king. 00:07:40.920 --> 00:07:44.140 And then we just tell the story as best as we can. 00:07:44.320 --> 00:07:47.300 And we often say, we'll wrap up every video a lot. 00:07:47.700 --> 00:07:51.020 Hey, our hopes here is to always be hope dealers, faith spreaders, and love givers. 00:07:51.580 --> 00:07:52.820 So we don't hide that. 00:07:52.920 --> 00:07:56.100 But that's a catch for a lot of people, right? 00:07:56.120 --> 00:07:57.280 Like, I can get into that. 00:07:58.140 --> 00:07:59.680 That's not a turnoff for them. 00:07:59.680 --> 00:08:03.660 And then we often hear a lot in the comments, man, you guys are so positive. 00:08:03.800 --> 00:08:06.240 How is it that you guys are so positive all the time? 00:08:06.780 --> 00:08:09.800 And it's not, again, it's not us putting on a show. 00:08:09.940 --> 00:08:11.000 It's just who we are. 00:08:11.080 --> 00:08:13.820 Go back to the vlogs where we're capturing raw life. 00:08:14.220 --> 00:08:16.560 I mean, raw life, okay, in those vlogs. 00:08:16.620 --> 00:08:17.680 They weren't set up moments. 00:08:18.040 --> 00:08:20.020 And we're just laughing at stuff. 00:08:20.380 --> 00:08:24.860 And I mean, we have a vlog where we have seven kids in the middle of Canada. 00:08:25.100 --> 00:08:28.540 And our boat starts to sink in the middle of nowhere. 00:08:28.540 --> 00:08:29.840 Like, we have no cell signal. 00:08:29.960 --> 00:08:30.660 We have nothing. 00:08:30.800 --> 00:08:32.300 We are bailing out water. 00:08:32.800 --> 00:08:37.080 And we are laughing our heads off at the experience where most people would be freaked out, right? 00:08:37.120 --> 00:08:39.460 Because you have seven kids in a tiny boat and it's sinking. 00:08:39.760 --> 00:08:43.640 And we're just like, well, if you find this video footage, we didn't make it. 00:08:43.680 --> 00:08:45.500 And we're just laughing at it, bailing water. 00:08:47.100 --> 00:08:49.120 And that's just us, you know? 00:08:49.420 --> 00:08:52.520 And to that credit, it's not because we have some personality. 00:08:52.520 --> 00:08:58.180 It's because we genuinely, at the core of who we are, our trust is in Jesus. 00:08:58.700 --> 00:09:01.600 And we're just like, hey, we're not the story here. 00:09:01.640 --> 00:09:02.780 We're part of the story. 00:09:02.940 --> 00:09:04.040 Jesus is the story. 00:09:04.260 --> 00:09:05.340 We're a part of it. 00:09:05.480 --> 00:09:06.860 And how are we telling that story? 00:09:07.340 --> 00:09:09.800 Let's back up because you said something that's fascinating. 00:09:10.740 --> 00:09:16.720 Nobody's searching for pastor in the majority of things, probably that we are, we the church 00:09:16.720 --> 00:09:17.820 are putting on YouTube. 00:09:18.700 --> 00:09:23.220 I mean, these are things, yeah, people may be searching for how to pray or something like 00:09:23.220 --> 00:09:23.480 that. 00:09:23.480 --> 00:09:27.440 But as a general rule, like churches aren't getting a lot of traction on YouTube because 00:09:27.440 --> 00:09:32.200 we're not creating the right content or we're not positioning ourselves in a way to be useful. 00:09:32.900 --> 00:09:35.800 Now, you're, you're an influencer. 00:09:36.560 --> 00:09:39.000 And at least I would consider you that way. 00:09:39.000 --> 00:09:41.760 And you have an audience that that's, that's building. 00:09:42.220 --> 00:09:45.980 Your audience is centered around a mobile vehicle. 00:09:46.500 --> 00:09:48.480 I mean, literally a one wheel. 00:09:49.380 --> 00:09:54.000 How did you choose to be an influencer in this area? 00:09:54.120 --> 00:09:57.900 Like of, of all the different things you're, you're a surfer. 00:09:58.020 --> 00:09:59.760 You use that analogy earlier on. 00:10:00.140 --> 00:10:05.560 Um, there, there may be some parallels, but there's other things, six, seven, eight, 29 kids, 00:10:05.660 --> 00:10:06.860 whatever you're up to at this point. 00:10:07.760 --> 00:10:09.400 Why, why one wheel? 00:10:09.400 --> 00:10:11.160 Like, help me understand that. 00:10:11.640 --> 00:10:18.220 Well, again, I think going back to trying to be as real as we can, we want, it's something 00:10:18.220 --> 00:10:20.240 we absolutely love and enjoy. 00:10:20.620 --> 00:10:23.700 And so it's just something that was, it was natural. 00:10:23.920 --> 00:10:24.840 It's not forced. 00:10:24.840 --> 00:10:30.220 I think, uh, again, not knowing the audience is going to listen to this, but you know, I've 00:10:30.220 --> 00:10:35.680 always adopted the, this, the verse that author Paul writes, where he says, I become all things 00:10:35.680 --> 00:10:36.440 to all people. 00:10:36.440 --> 00:10:36.920 Why? 00:10:37.040 --> 00:10:38.920 To reach everybody. 00:10:39.120 --> 00:10:42.660 And so for us, it's just like, Hey, this is where there's an audience. 00:10:42.940 --> 00:10:43.980 Let's go there. 00:10:44.560 --> 00:10:49.140 And we'll become experts in this field to reach as many as possible. 00:10:49.420 --> 00:10:54.040 I guarantee you in a couple of years, it won't be one wheels. 00:10:54.360 --> 00:10:58.540 There'll, it'll be, there'll be in there in the stories we're doing, but we'll move. 00:10:58.760 --> 00:11:04.060 We'll, we'll stay where, where we keep having an audience to keep me reaching as many as 00:11:04.060 --> 00:11:08.400 possible with the gospel of the good news of who Jesus is dying on a cross and rising again. 00:11:08.400 --> 00:11:08.660 Right. 00:11:09.100 --> 00:11:09.880 We will move. 00:11:10.240 --> 00:11:14.440 Um, we're, we're not married to this idea. 00:11:14.740 --> 00:11:15.940 We're dating it. 00:11:16.380 --> 00:11:20.460 We will, we'll drop it whenever we feel we need to move. 00:11:21.340 --> 00:11:25.500 So that's, that's, that's our, our intake on it all. 00:11:25.580 --> 00:11:27.100 It always is to not marry. 00:11:27.300 --> 00:11:31.560 You marry the story of Jesus dying on the cross and rising and married to it. 00:11:31.600 --> 00:11:31.820 Never. 00:11:31.940 --> 00:11:35.180 That's not going anywhere, not changing it, but how we do it. 00:11:35.600 --> 00:11:37.320 We will change that all the time. 00:11:37.320 --> 00:11:41.520 And, um, if you ride a one wheel, I think you'll also get your answer. 00:11:41.640 --> 00:11:44.760 You'll get on it and you'll be like, oh my gosh, this thing's amazing. 00:11:45.440 --> 00:11:51.520 Um, and then also the company, uh, they, we, for whatever reason, it's a bit where God's 00:11:51.520 --> 00:11:52.080 open doors. 00:11:52.160 --> 00:11:54.800 We have our, we have favor with the company. 00:11:54.920 --> 00:11:56.640 There are great guys out there. 00:11:56.760 --> 00:11:58.180 Are they followers of Jesus? 00:11:58.520 --> 00:11:58.760 Nope. 00:11:59.320 --> 00:12:03.380 Um, but they, they have the same personalities. 00:12:03.380 --> 00:12:08.280 We do this laid back vibe, the, that people matter more than the product. 00:12:08.280 --> 00:12:10.980 Do you get that from one wheel that it's not about the product? 00:12:10.980 --> 00:12:13.040 It's about the experience we're creating for people. 00:12:13.220 --> 00:12:15.000 And so we just jive in that. 00:12:15.120 --> 00:12:16.640 And so it makes it really fun. 00:12:16.800 --> 00:12:20.320 A lot of people think I work for one wheel and I, I'm like, great. 00:12:20.380 --> 00:12:21.240 That just helps us. 00:12:21.240 --> 00:12:23.120 Cause I think it validates what we're doing. 00:12:23.680 --> 00:12:24.200 That's cool. 00:12:24.600 --> 00:12:27.580 How do you guys decide the length of time that you're doing some of your videos? 00:12:27.580 --> 00:12:32.020 Cause I see that some of them are just like, I'm looking at a 32 minute video here on your 00:12:32.020 --> 00:12:32.300 page. 00:12:32.300 --> 00:12:34.440 I'm like, wow, that's a lot of content, man. 00:12:34.440 --> 00:12:38.800 Uh, for, for, and I know it's not all of them, but you know, 15, eight minutes there, 00:12:38.880 --> 00:12:43.560 there's different varying, uh, content links and YouTube to me seems to be like a great 00:12:43.560 --> 00:12:44.860 place for long form content. 00:12:44.860 --> 00:12:48.760 But then, you know, we worried about losing that retention in terms of audience. 00:12:48.760 --> 00:12:52.640 So what are your thoughts there to geek out a little bit on a little bit of the 00:12:52.640 --> 00:12:53.860 algorithm stuff? 00:12:53.940 --> 00:12:55.220 I know of YouTube still learn. 00:12:55.300 --> 00:13:00.820 And that's probably our weakest is, is figuring out the computer that you have to get along 00:13:00.820 --> 00:13:01.260 with that. 00:13:01.260 --> 00:13:06.740 They would show your things is that views don't, they matter, but it's the length of 00:13:06.740 --> 00:13:07.020 view. 00:13:07.160 --> 00:13:11.180 And so you'll see when you go through our channel, we'll have a two minute video. 00:13:11.420 --> 00:13:13.460 We'll have a 10 minute video. 00:13:13.460 --> 00:13:17.500 We'll put a 30 minute video out there because at the end it's playing with the algorithm. 00:13:17.960 --> 00:13:20.760 And there are people that like the 30 minute video. 00:13:20.760 --> 00:13:26.120 The, um, we recently posted a couple of 30 minute rides on just one wheels for whatever 00:13:26.120 --> 00:13:30.740 reason, people like to watch people's feet on one wheels. 00:13:30.940 --> 00:13:33.400 I don't, I don't, I don't get it all the time. 00:13:33.820 --> 00:13:35.400 Um, but they do. 00:13:35.480 --> 00:13:41.040 And so we just go out with my, uh, six kids that have one wheels and we just go on our 00:13:41.040 --> 00:13:45.020 long, you know, 10 mile ride, record it, put it on there. 00:13:45.020 --> 00:13:49.540 And then I do a voiceover and we just sit here and we just talk about what we, you know, 00:13:49.540 --> 00:13:55.120 the wheels we're riding, um, and then we shift to asking the question, where's your hope right 00:13:55.120 --> 00:13:55.820 now in COVID? 00:13:55.960 --> 00:13:57.080 How are you handling this? 00:13:57.360 --> 00:14:00.520 And obviously it's a one way conversation until they drop comments. 00:14:00.600 --> 00:14:03.040 And then oftentimes what happens is they drop their comments. 00:14:03.140 --> 00:14:09.340 We move them to DMS on Instagram or on Facebook so that we can have some deeper conversations 00:14:09.340 --> 00:14:13.560 because they don't, they don't want to have air all of their business in a very public, 00:14:13.560 --> 00:14:14.740 uh, place. 00:14:15.000 --> 00:14:19.240 And so it's playing with algorithms and knowing that, Hey, our audience loves it. 00:14:19.240 --> 00:14:24.260 And to be honest with you, sometimes we'll just take those long ride videos and we'll 00:14:24.260 --> 00:14:26.960 put them up in our office here and just let them play. 00:14:27.000 --> 00:14:28.240 So it creates a vibe. 00:14:28.640 --> 00:14:33.120 You don't, you don't put the sound on, you just have this one wheel ride going on and 00:14:33.120 --> 00:14:34.120 on the screens. 00:14:34.120 --> 00:14:35.140 And it's just a cool vibe. 00:14:35.860 --> 00:14:40.600 So you guys are leveraging that with next steps to help create conversation that leads people 00:14:40.600 --> 00:14:41.320 to the gospel. 00:14:41.920 --> 00:14:42.380 Oh yeah. 00:14:42.480 --> 00:14:43.060 That's amazing. 00:14:43.520 --> 00:14:43.640 Yeah. 00:14:43.700 --> 00:14:46.280 It's, it's all, it's all, it's all intentional. 00:14:46.280 --> 00:14:51.160 And if I can go back, uh, the question was, or stated somebody or said a statement of like 00:14:51.160 --> 00:14:56.880 churches trying to jump on YouTube and, you know, you go on YouTube and, and pastors 00:14:56.880 --> 00:15:03.320 have great teachings on there and in some really well-known pastors have great material on YouTube, 00:15:03.320 --> 00:15:08.580 but it's for Christians for the most part, because unchurched people aren't searching those 00:15:08.580 --> 00:15:09.120 topics. 00:15:09.640 --> 00:15:15.120 And even, even they, somebody might search how to pray, but that's not necessarily going 00:15:15.120 --> 00:15:16.640 to be an unchurched person. 00:15:16.640 --> 00:15:25.280 And so you've got to be able to go to the unchurched people, use the right, um, bait, uh, if I 00:15:25.280 --> 00:15:28.300 can, cause you know, Jesus says, we're supposed to be a fisher of men. 00:15:28.920 --> 00:15:30.720 Uh, I love to fish here in Minnesota. 00:15:30.720 --> 00:15:32.140 It's very popular to fish. 00:15:32.300 --> 00:15:36.780 Uh, we did a video recently where the kids and I went one wheeling with our fishing poles 00:15:36.780 --> 00:15:39.240 and hit, uh, lakes all over here. 00:15:39.240 --> 00:15:42.160 And we just fished and it was hilarious and people loved it. 00:15:42.500 --> 00:15:46.460 And, um, what I've learned with fishing is you got to have the right bait or you're going 00:15:46.460 --> 00:15:47.120 to catch nothing. 00:15:47.720 --> 00:15:51.780 And so, same with, if you want an audience of unchurched people, you've got to be bringing 00:15:51.780 --> 00:15:55.740 to them something that they're going to be lured in with. 00:15:55.740 --> 00:15:56.040 Right. 00:15:56.040 --> 00:16:01.380 And so, um, even down to the way we're dressing, I mean, for me, it's all natural, right? 00:16:01.380 --> 00:16:03.840 I wear bands, clothes, long hair, have tattoos. 00:16:03.840 --> 00:16:04.860 That's all natural. 00:16:05.260 --> 00:16:05.660 Okay. 00:16:05.760 --> 00:16:07.820 So for me, it's really easy. 00:16:07.820 --> 00:16:13.300 But when we have guests, people in videos, we have conversations on what are you wearing? 00:16:13.920 --> 00:16:17.040 What, what, what are you going, you know, you just paint this picture that, Hey, there 00:16:17.040 --> 00:16:19.860 is a vibe that we're looking for in these videos. 00:16:20.180 --> 00:16:23.380 If we want to make it look like we've never done any of that, but we're trying to create 00:16:23.380 --> 00:16:28.540 this draw, um, and then title it where people will search it and you get the unchurched people. 00:16:28.700 --> 00:16:30.100 They drop comments down below. 00:16:30.480 --> 00:16:35.760 And if it gets pretty deep, we move it into these DM areas where we can have deep conversations. 00:16:35.760 --> 00:16:41.160 You find out where they live, if they're local, because obviously in the algorithms and in 00:16:41.160 --> 00:16:46.620 the tags, we're posting one wheel, uh, Minnesota cause we're here. 00:16:46.620 --> 00:16:47.460 So why not? 00:16:47.760 --> 00:16:53.720 And so if they're local and close enough to come to a Sunday service, we invite them on 00:16:53.720 --> 00:16:58.280 Sunday, which we've had, I don't know, a dozen families that have found us through YouTube 00:16:58.280 --> 00:17:01.480 and jumped into our church here and they were followers of Jesus. 00:17:01.800 --> 00:17:05.740 And now they are, you know, started because of an electronic device. 00:17:05.760 --> 00:17:11.540 So it's, it's, it, for us, I don't know if we have it wrote down anywhere, but we all 00:17:11.540 --> 00:17:17.840 talk in the office that the, if it's a funnel, the, we want the biggest funnel possible. 00:17:18.000 --> 00:17:23.200 We're funneling people in to get them, uh, in a relationship with Jesus. 00:17:23.200 --> 00:17:26.800 And then we're discipling them and we figure out how do we disciple. 00:17:27.040 --> 00:17:29.500 I'm so glad that you guys figured out a way to do this. 00:17:29.600 --> 00:17:34.460 Uh, this is missions essentially that you're doing, uh, but through digital means you've 00:17:34.460 --> 00:17:35.300 reached the people group. 00:17:35.620 --> 00:17:40.480 So at church, uh, on Sundays, we talk about, this is our digital missions. 00:17:40.840 --> 00:17:44.740 If we aren't in the digital mission field, then we're missing it in this day and age. 00:17:44.780 --> 00:17:48.340 And so that's how we label it is we go local, global, and digital. 00:17:48.560 --> 00:17:50.780 And this is our digital missions. 00:17:51.340 --> 00:17:58.080 Um, and so when we had to switch for COVID, um, actually it probably forced us into some 00:17:58.080 --> 00:18:03.440 things that we really stumbled on was, uh, like this Sunday at 10 AM, we're going to do a 00:18:03.440 --> 00:18:06.500 premiere, uh, on my YouTube channel. 00:18:06.620 --> 00:18:10.200 It'll be a race between, uh, our staff members here. 00:18:10.200 --> 00:18:15.360 And we all have these great outgoing personalities and it's, we're, we just work well and we just 00:18:15.360 --> 00:18:20.220 race on one wheel doing all kinds of ridiculous things, shenanigans. 00:18:20.980 --> 00:18:26.680 And then at the end of that, we go, okay, we're going to go to another YouTube channel. 00:18:26.780 --> 00:18:27.860 We're going to have a conversation. 00:18:28.000 --> 00:18:33.180 And we set up the conversation in a way that would be compelling to someone that's unchurched. 00:18:33.180 --> 00:18:36.300 And then go, if you want, click this link and we'll have the conversation. 00:18:36.620 --> 00:18:43.100 And in that we have now watched people go from the entertainment, which we labeled behind 00:18:43.100 --> 00:18:43.540 the scenes. 00:18:43.680 --> 00:18:47.820 This is our lobby experience on Sunday is the one wheel race where we can talk. 00:18:47.980 --> 00:18:49.600 Hey, are you still sitting in your pajamas? 00:18:49.860 --> 00:18:50.920 Did you brush your teeth today? 00:18:51.300 --> 00:18:52.120 How are your kids? 00:18:52.460 --> 00:18:53.620 Lobby experience, right? 00:18:53.720 --> 00:18:54.520 You got your coffee. 00:18:54.880 --> 00:18:55.280 Awesome. 00:18:55.660 --> 00:19:00.360 Then if they click the link, they've gone into the main auditorium where we're now going 00:19:00.360 --> 00:19:01.640 to have our official welcome. 00:19:01.680 --> 00:19:06.380 We're going to have the, uh, a song of some sort, and then we're going to have the teaching 00:19:06.380 --> 00:19:10.540 and then giving that's main auditorium stuff where then the conversation in the chat room 00:19:10.540 --> 00:19:15.280 shift from, are you in your pajamas to, Oh man, that song. 00:19:15.380 --> 00:19:18.260 I love the line in that song to the teaching. 00:19:18.340 --> 00:19:19.340 That's a great point. 00:19:19.760 --> 00:19:21.820 Or, uh, just all different stuff. 00:19:21.900 --> 00:19:25.440 It shifts because we know as a staff, a team, this is the main auditorium. 00:19:25.560 --> 00:19:28.760 So he tells us how we need to be communicating and behaving. 00:19:29.140 --> 00:19:30.760 And then you have the dismissal. 00:19:30.840 --> 00:19:31.080 Goodbye. 00:19:31.300 --> 00:19:32.700 Hey, and we'll see you on Tuesday. 00:19:33.060 --> 00:19:36.840 If you're into one wheels on our YouTube channel, where we'll drop another video. 00:19:36.960 --> 00:19:38.400 So then you have them coming back. 00:19:40.600 --> 00:19:41.160 What's that? 00:19:41.260 --> 00:19:41.800 That's awesome. 00:19:41.800 --> 00:19:46.940 By the way, just how you're, you're utilizing this on your own channels to funnel in, to 00:19:46.940 --> 00:19:51.020 create the funnel that's pulling people in, feeding them into discipleship. 00:19:51.260 --> 00:19:56.540 And I think you said there's 12, 12 people that, that have connected to your physical church, 00:19:56.540 --> 00:19:59.840 uh, there in, um, in, in Minnesota through this. 00:20:00.420 --> 00:20:01.980 What, what does that look like? 00:20:02.020 --> 00:20:05.720 What does your funnel look like for people that aren't in the physical location? 00:20:05.720 --> 00:20:09.140 How are you driving them into the funnel of discipleship? 00:20:09.260 --> 00:20:14.100 What, what does that process or pathway look like, uh, for people that aren't physically 00:20:14.100 --> 00:20:14.660 near you? 00:20:15.200 --> 00:20:15.600 Yeah. 00:20:15.680 --> 00:20:20.220 So I think it is a bit of DMs where you're keeping it digital. 00:20:21.000 --> 00:20:25.400 Most all of it is digital to be honest with you, but where you're, you're just typing and 00:20:25.400 --> 00:20:26.520 you don't get to see their face. 00:20:26.520 --> 00:20:33.400 And then we, we have at noon on Wednesdays, it's just a one wheel, uh, zoom meeting or a 00:20:33.400 --> 00:20:38.500 go-to meeting and it's, we put the link in my profile on Instagram. 00:20:38.800 --> 00:20:43.380 We talk about it in our videos and then people are popping in there. 00:20:43.480 --> 00:20:45.180 And that's where you really, right. 00:20:45.220 --> 00:20:46.760 That's where it gets sped up quick. 00:20:46.920 --> 00:20:53.120 Um, and we're early on in that stage that it's not heavy, um, Jesus at the moment. 00:20:53.120 --> 00:20:57.360 It's just salt and pepper at the moment, because we want real relationships. 00:20:57.360 --> 00:20:59.360 We want them to know first that we love them. 00:20:59.560 --> 00:21:04.660 And that when we talk about Jesus, it's not to have a, a check mark. 00:21:04.760 --> 00:21:06.260 Oh, look, we just got that person. 00:21:06.520 --> 00:21:08.560 That person just got saved. 00:21:08.560 --> 00:21:10.100 And, oh, look at, we're doing so well. 00:21:10.220 --> 00:21:12.280 I don't want that impression or feeling. 00:21:12.400 --> 00:21:15.000 And it doesn't, to me, numbers isn't a thing in a sense. 00:21:15.020 --> 00:21:17.660 It's really about, Hey, one matters. 00:21:18.020 --> 00:21:19.620 One absolutely matters to me. 00:21:19.620 --> 00:21:24.440 Um, and we're fortunate to now be at it long enough that it's, you know, it's not just 00:21:24.440 --> 00:21:25.000 one anymore. 00:21:25.000 --> 00:21:27.940 It's more, it's, it's being faithful with the few. 00:21:28.140 --> 00:21:29.020 God brings increase. 00:21:29.020 --> 00:21:35.360 When we show that we'll be faithful with the one person in a digital capacity, God will continue 00:21:35.360 --> 00:21:36.300 to bring us more. 00:21:36.300 --> 00:21:39.140 And sometimes that faithful bit isn't just sticking around. 00:21:39.320 --> 00:21:44.000 It's upgrading the quality of video, upgrading the audio, upgrading the look. 00:21:44.080 --> 00:21:45.720 That's being faithful in what you're doing. 00:21:46.560 --> 00:21:53.280 And so, uh, to see everyone, uh, beginning, final, watch a video, step two, three, there's 00:21:53.280 --> 00:21:53.840 no steps. 00:21:53.840 --> 00:21:55.520 It's just come in any way you can. 00:21:55.620 --> 00:22:00.880 You might go from watch a video, jump into the zoom meeting, or you might stay in DM. 00:22:00.880 --> 00:22:02.220 I don't really care. 00:22:02.700 --> 00:22:08.640 Um, as long as that, we have a point where we are pointing them to Jesus and they get to 00:22:08.640 --> 00:22:11.520 make the decision, am I going to be a follower of Jesus or not? 00:22:11.760 --> 00:22:14.420 And so those Wednesday meetings have been really crucial for us. 00:22:14.500 --> 00:22:19.140 It's been a lot of fun about 20, 20 some people have been in there on average, but we're rotating 00:22:19.140 --> 00:22:21.400 who it is, uh, from all over the world. 00:22:21.580 --> 00:22:24.940 Like it's not Minnesotans and it's not just United States. 00:22:24.940 --> 00:22:26.200 It's Europe. 00:22:26.400 --> 00:22:27.500 It's Africa. 00:22:27.900 --> 00:22:29.160 It's, it's crazy. 00:22:29.220 --> 00:22:29.780 It's crazy. 00:22:29.780 --> 00:22:33.420 I totally appreciate your heart of, Hey, you know what? 00:22:33.440 --> 00:22:34.220 We want to be authentic. 00:22:34.220 --> 00:22:36.120 We're, we're building relationships with this. 00:22:36.220 --> 00:22:41.520 We see a potential towards this and we see God's leading towards things, um, towards doing 00:22:41.520 --> 00:22:46.160 ministry, but we want to be authentic and relational in that it's, it's not about numbers. 00:22:46.560 --> 00:22:51.360 I'm just wondering kind of, as you're looking at the potential of what's here, when you're 00:22:51.360 --> 00:22:56.200 looking down the road, what, what's your, your vision in this area, you've got a physical 00:22:56.200 --> 00:23:01.720 church, you're funneling the physical people through, you've got an opportunity to connect 00:23:01.720 --> 00:23:09.180 with people on a, on a digital landscape where people are, um, your description, multiple 00:23:09.180 --> 00:23:11.200 continents are now engaging with you. 00:23:11.280 --> 00:23:16.660 So you've got, what's the start of influence across multiple continents through a, a one 00:23:16.660 --> 00:23:17.920 wheels YouTube channel. 00:23:18.160 --> 00:23:24.400 Like what, what would you see happening in those areas as you're planning or praying or 00:23:24.400 --> 00:23:27.980 even thinking like, what, what does this look like down the road? 00:23:28.080 --> 00:23:30.100 What, where are you taking this? 00:23:30.620 --> 00:23:34.440 Well, I saw it, this will sound like I'm contradicting myself because numbers don't 00:23:34.440 --> 00:23:38.580 matter, but we want massive influence, uh, in, in social media. 00:23:39.060 --> 00:23:41.860 Um, it's funny, you said earlier, oh, you're such an influencer. 00:23:42.080 --> 00:23:43.180 I don't say that yet. 00:23:43.180 --> 00:23:50.900 Like I'm so, I'm, I'm so wired that, that I'm always thinking to the future and not in 00:23:50.900 --> 00:23:56.400 the presence in the, in the sense like, uh, so I won't, I wouldn't say I'm an influencer 00:23:56.400 --> 00:24:00.100 until we have at least 20,000 subscribers, you know? 00:24:00.100 --> 00:24:03.220 So, uh, that's how I look at that. 00:24:03.220 --> 00:24:08.060 But, and that's the more we get, the more opportunities we get to shine the light of Jesus. 00:24:08.060 --> 00:24:10.940 And so we're not sitting around just going, oh, this is our pie. 00:24:11.580 --> 00:24:13.640 No, we're going to become better at what we're doing. 00:24:13.640 --> 00:24:14.820 We're going to tell better stories. 00:24:14.820 --> 00:24:21.180 And in the longterm, man, I hope that, uh, uh, I don't know how to say it other than 00:24:21.180 --> 00:24:27.780 that we're the poster example of how to do ministry on YouTube, that we're the pioneers 00:24:27.780 --> 00:24:29.760 of it, that we're figuring it out. 00:24:29.760 --> 00:24:34.700 And that, uh, is, you know, no one's asked this question yet, but I'll throw it in there 00:24:34.700 --> 00:24:38.180 for how much hate we get from other pastors for what we're doing. 00:24:38.420 --> 00:24:44.760 I would love, I would love for them to jump on here and go, oh, I see it. 00:24:44.820 --> 00:24:49.820 Because I just think that we, we as pastors, sometimes I'm embarrassed to call myself a 00:24:49.820 --> 00:24:56.460 pastor because it means too much to too many people that it's about butts in seats and bucks 00:24:56.460 --> 00:24:57.080 in a bucket. 00:24:57.660 --> 00:25:02.120 Ah, it's nothing like pastor is my job. 00:25:02.120 --> 00:25:06.640 What you're hearing me talk about on YouTube is me being a follower of Jesus. 00:25:06.940 --> 00:25:08.160 It's not because I'm a pastor. 00:25:08.700 --> 00:25:12.400 And so this isn't about somebody having a title pastor, get a YouTube channel. 00:25:12.520 --> 00:25:19.380 No, if somebody is listening to this and they are a human and you have a passion about something, 00:25:19.780 --> 00:25:23.540 create content on it with the heart of leading people to Christ. 00:25:23.640 --> 00:25:25.800 Look at what's in your hand and do something with it. 00:25:25.880 --> 00:25:29.520 Stop looking at what's in everybody else's hands and wish you had what they had. 00:25:29.580 --> 00:25:30.960 No, you have stuff in your hand. 00:25:31.020 --> 00:25:32.480 Now go do something with it. 00:25:32.980 --> 00:25:35.640 And so that's really the result of what we're doing. 00:25:35.780 --> 00:25:39.560 We had technology and the ability to edit video. 00:25:39.680 --> 00:25:41.280 So we went and did something with it. 00:25:41.700 --> 00:25:46.580 And so I don't know if that's too harsh or, but it's like, man, if everybody were doing 00:25:46.580 --> 00:25:49.380 this, you just would make an impact. 00:25:49.500 --> 00:25:56.500 And so long-term, I don't know how to label it in any way other than we want to have massive 00:25:56.500 --> 00:25:57.580 influence on YouTube. 00:25:57.640 --> 00:25:59.920 And we've always said it this way. 00:26:00.040 --> 00:26:03.020 We would love to build a building one day funded by YouTube. 00:26:03.600 --> 00:26:07.060 And so if you put the math together, that means we're here for the long term. 00:26:07.260 --> 00:26:11.380 And we're going to, we want to be very successful in what we're doing because I don't want to 00:26:11.380 --> 00:26:15.440 ever have to do a giving campaign ever in the history of Unlocked Church. 00:26:16.060 --> 00:26:23.780 And so we have decided to figure out revenue in other places other than constantly berating 00:26:23.780 --> 00:26:26.700 our people in, hey, give us more money. 00:26:27.200 --> 00:26:30.860 If they're obedient as a follower of Jesus, they're going to give. 00:26:31.060 --> 00:26:34.300 And Jesus will tap their heart going, hey, you have excess of resources. 00:26:35.200 --> 00:26:35.840 Give more. 00:26:36.280 --> 00:26:37.420 That's not my job. 00:26:37.580 --> 00:26:39.280 That's Jesus's job between people. 00:26:39.460 --> 00:26:42.920 And now if I stepped on some people's toes, you might be deleting this part. 00:26:44.080 --> 00:26:50.980 The reason I would call you an influencer is because you're utilizing, there are probably 00:26:50.980 --> 00:26:52.740 churches that have more YouTube followers. 00:26:52.880 --> 00:26:55.040 There are definitely people that have more YouTube followers. 00:26:55.680 --> 00:26:59.860 But the reason I consider you an influencer is because you're doing something to reach 00:26:59.860 --> 00:27:03.700 people that aren't church people and you've been successful doing it. 00:27:04.080 --> 00:27:07.980 The average church is going to say, oh, hey, let's, let's attack YouTube. 00:27:08.340 --> 00:27:11.320 We want, and so, hey, let's, let's put our sermons up. 00:27:11.320 --> 00:27:14.920 Let's, let's chop our sermons up into smaller, more digestible pieces. 00:27:15.120 --> 00:27:20.740 Let's try to do something with content that they already have because they're hoping that 00:27:20.740 --> 00:27:24.720 they don't have to put more work into making YouTube happen. 00:27:24.720 --> 00:27:31.100 And to this point, and I don't want to overstate here, but it's not necessarily as successful 00:27:31.100 --> 00:27:33.600 as to your point, let's put in the work. 00:27:33.820 --> 00:27:35.040 Let's go paddle around. 00:27:35.180 --> 00:27:39.160 We're going to get some success eventually, but it's going to take you a five hours worth 00:27:39.160 --> 00:27:42.120 of paddling to get the one wave to see, see the success. 00:27:42.320 --> 00:27:48.540 And so the fact that you're creating new content, the fact that you're targeting a one, uh, an 00:27:48.540 --> 00:27:52.980 individual, um, you're leaving the 99 sheep to go after the one sheep. 00:27:52.980 --> 00:27:56.880 And that's multiplying in context of digital. 00:27:57.120 --> 00:28:04.300 Like this, this to me is exciting because you're looking at YouTube as a community, not as a tool 00:28:04.300 --> 00:28:10.320 to funnel people into a physical community and you're targeting people around the country. 00:28:10.460 --> 00:28:11.820 Targeting may even be a strong word. 00:28:11.980 --> 00:28:18.260 You are reaching people of the, you, the, uh, the one wheel community that way. 00:28:18.560 --> 00:28:22.440 Um, let me ask this, like what would be next? 00:28:22.440 --> 00:28:25.760 Cause you, you said something earlier, you were like, Hey, so we're going to do this. 00:28:25.860 --> 00:28:30.120 We're doing this one world thing or one wheel thing for a while, but at some point, you know, 00:28:30.120 --> 00:28:31.900 it may be one wheel and something and something. 00:28:31.900 --> 00:28:37.020 And, you know, is it like, like stickers on, on a, on a, on a NASCAR where you're just kind 00:28:37.020 --> 00:28:38.300 of looking for different things? 00:28:38.300 --> 00:28:44.240 Or would you keep with the same kind of one, like who's your one with, with one wheel? 00:28:44.300 --> 00:28:45.180 Let me start with that. 00:28:45.320 --> 00:28:46.680 Who are you going after? 00:28:46.680 --> 00:28:51.500 And then what would maybe be some other ways that you're thinking about reaching that one? 00:28:52.360 --> 00:28:59.820 Well, I think you're, if you watch the content, you can see that we, we keep, 00:29:00.120 --> 00:29:04.780 uh, our family involved in the background on different things, uh, that we're trying to, 00:29:04.920 --> 00:29:10.400 at the same time of talking about a product, we're also trying to be an example on what 00:29:10.400 --> 00:29:11.800 does it look like to be a family? 00:29:12.400 --> 00:29:14.960 Um, that it's not dad's hobby here. 00:29:15.180 --> 00:29:18.780 It's, this is an entire family that's surrounded this. 00:29:18.780 --> 00:29:25.460 Like, uh, a week ago, we just built a berm, which in the backyard, and it was all hands 00:29:25.460 --> 00:29:25.880 on deck. 00:29:25.960 --> 00:29:26.500 We filmed it. 00:29:26.540 --> 00:29:29.480 The kids are carrying lumber and then we go and ride it. 00:29:29.580 --> 00:29:30.700 And it's so much fun. 00:29:30.760 --> 00:29:36.880 Last night, we were up, I think till 1030, the entire family just riding a berm, uh, all 00:29:36.880 --> 00:29:37.580 night laughing. 00:29:37.580 --> 00:29:39.160 And there's no video cameras going. 00:29:39.300 --> 00:29:41.520 It's genuinely what we were doing as a family. 00:29:41.520 --> 00:29:48.040 But what we try to do is put that into videos that we can, uh, help families become better 00:29:48.040 --> 00:29:48.560 families. 00:29:48.560 --> 00:29:52.560 Like we've seen that as well in the videos going, Oh man, I never thought about riding with 00:29:52.560 --> 00:29:58.760 my kid or, Oh, I never, I never thought my kid at that age was capable of handling, uh, 00:29:58.760 --> 00:30:02.260 machines like, uh, what we were doing when we were building things. 00:30:02.260 --> 00:30:05.060 And so we always are intentional what we're doing. 00:30:05.060 --> 00:30:08.840 It will always look like we're not, but we, we try to think through everything. 00:30:08.840 --> 00:30:14.160 How are we inspiring, not just the person that rides one wheel, but how do we help the families 00:30:14.160 --> 00:30:17.420 be better families and serve them in what we're doing visually? 00:30:17.420 --> 00:30:19.040 Um, how is this? 00:30:19.220 --> 00:30:24.220 Uh, I think a couple of wins we've had recently is that families are now watching our content 00:30:24.220 --> 00:30:25.020 like together. 00:30:25.260 --> 00:30:29.700 And so to see that, um, a dad, he was right. 00:30:29.740 --> 00:30:32.760 Oh, my, my kids love watching your content. 00:30:32.760 --> 00:30:35.040 The problem is, is that they now want a one wheel. 00:30:35.820 --> 00:30:41.120 And so that to me, I think that's a huge win that we're creating content for the whole family. 00:30:41.120 --> 00:30:45.280 It's safe, it's healthy, and we're inspiring the next generation as well. 00:30:45.680 --> 00:30:50.420 Um, and then when you're asking what's next, I don't have that, uh, it's written down somewhere. 00:30:50.420 --> 00:30:57.820 I think for me, it has always been for the life of, of me being a follower of Jesus, always 00:30:57.820 --> 00:31:02.580 paying attention where in culture, where's culture headed and trying to be ahead of culture 00:31:02.580 --> 00:31:04.460 instead of catching up to culture. 00:31:04.460 --> 00:31:09.680 I think the church is guilty of that all the time of catching up to culture instead of being 00:31:09.680 --> 00:31:11.460 in where culture is right. 00:31:11.500 --> 00:31:12.380 It's a step behind. 00:31:12.380 --> 00:31:14.420 I mean, it's just embarrassing. 00:31:14.960 --> 00:31:19.860 And so like for us being four years into YouTube, we didn't want to catch up to it right 00:31:19.860 --> 00:31:20.180 though. 00:31:20.540 --> 00:31:24.660 And I want people to jump in and do YouTube channels and stuff, but it's like, you're 00:31:24.660 --> 00:31:25.300 catching up. 00:31:25.420 --> 00:31:28.720 It's like, if you haven't started thinking about what you're going to do with TikTok, you're 00:31:28.720 --> 00:31:29.320 in trouble, right? 00:31:29.360 --> 00:31:31.980 We're already sitting here going, how are we going to leverage TikTok? 00:31:32.580 --> 00:31:33.880 What are we going to do with it? 00:31:33.900 --> 00:31:38.220 And we won't get on there and really go after TikTok till we know what we're going to do 00:31:38.220 --> 00:31:38.520 there. 00:31:39.000 --> 00:31:44.320 Um, and so it's, it's just paying attention where's culture going and paying attention. 00:31:44.620 --> 00:31:50.020 How do, how can we be the salt of the earth that Jesus has called us to be inside culture? 00:31:50.180 --> 00:31:51.500 We are to keep it salty. 00:31:51.960 --> 00:31:55.240 And so we'll often say that in our videos, Hey, we're just trying to keep it salty. 00:31:55.400 --> 00:31:58.420 And those that are followers of Jesus will know exactly what we're talking about. 00:31:58.480 --> 00:32:02.160 But those that don't, don't get it until they become a follower of Jesus. 00:32:02.160 --> 00:32:03.300 Like, ah, I get it. 00:32:03.300 --> 00:32:07.940 Like recently we got a, a young guy from England that just became a follower of Jesus through 00:32:07.940 --> 00:32:09.780 all of this, through the COVID experience. 00:32:09.920 --> 00:32:10.640 He's in England. 00:32:10.800 --> 00:32:11.740 He loves one wheels. 00:32:12.220 --> 00:32:17.180 Uh, his wife is a little bit messy and he's now gone, man, my life is totally different. 00:32:17.260 --> 00:32:19.440 I've never known a group of people like this. 00:32:19.800 --> 00:32:24.140 Um, and he started talking about some things in the chat room on Sunday during service and 00:32:24.140 --> 00:32:30.280 to watch our, our community of people here at Unlocked Church jump in and just start loving 00:32:30.280 --> 00:32:33.440 on him, he's like, I've never experienced that Jesus is real. 00:32:33.540 --> 00:32:34.380 It's just, it's cool. 00:32:34.640 --> 00:32:35.180 It's really cool. 00:32:36.100 --> 00:32:36.760 That's awesome. 00:32:37.340 --> 00:32:38.180 How are you? 00:32:38.320 --> 00:32:42.480 Um, cause I know that YouTube has put in like certain things for content for kids. 00:32:42.480 --> 00:32:46.900 I imagine with your kids on one wheels, this is kind of, I can only see it as being explosive 00:32:46.900 --> 00:32:51.700 in terms of reaching children because my kids love watching other kids do things on YouTube. 00:32:51.700 --> 00:32:54.160 Like that's a huge factor for them. 00:32:54.560 --> 00:32:59.340 Uh, how are the demographics in terms of the age range of, of people that are, that are 00:32:59.340 --> 00:33:03.120 watching you cause I imagine a lot of kids, I imagine my kids would totally be into this. 00:33:04.240 --> 00:33:04.520 Yeah. 00:33:04.620 --> 00:33:07.600 So with, in January, YouTube shifted a lot of things. 00:33:07.600 --> 00:33:12.780 They got in a lot of trouble with, um, what they did with advertising and marketing to young 00:33:12.780 --> 00:33:13.220 kids. 00:33:13.220 --> 00:33:15.240 And so they changed a lot of their stuff. 00:33:15.680 --> 00:33:19.540 And so when that happened, we really changed as well, where the kids are more in the background 00:33:19.540 --> 00:33:20.240 of what we're doing. 00:33:20.240 --> 00:33:21.480 They're not the focal point. 00:33:21.620 --> 00:33:25.840 And then everything we're putting out is marked, not made for kids. 00:33:25.840 --> 00:33:30.960 So when you watch our recent stuff, you can totally tell it is not for kids, but kids 00:33:30.960 --> 00:33:31.360 love it. 00:33:31.400 --> 00:33:34.040 That's the funny thing about like, even what YouTube is trying to do. 00:33:34.040 --> 00:33:36.820 It's like not made for kids, but kids are entertained by it. 00:33:37.180 --> 00:33:37.460 Okay. 00:33:37.460 --> 00:33:45.280 Um, so when we look at our demographics, we're, we're, we're, we love, because the algorithm 00:33:45.280 --> 00:33:46.280 tells you everything. 00:33:46.280 --> 00:33:50.680 I mean, it's kind of scary when you know what, I mean, I can tell you who, how many women 00:33:50.680 --> 00:33:52.060 watched and men watched. 00:33:52.060 --> 00:33:54.880 I can tell you, uh, what their age groups are. 00:33:54.880 --> 00:33:59.900 And it, the fun bit is we don't, we don't lean really heavy anywhere we have from the 00:33:59.900 --> 00:34:04.720 ages of, because on YouTube, you can't legally have an account before 13, right? 00:34:04.720 --> 00:34:11.520 So it all starts at 13 and above, but most of ours are in the age bracket of 18 to 55. 00:34:11.520 --> 00:34:12.060 I think. 00:34:12.120 --> 00:34:16.260 And when you look at the videos, it's almost even across the board on that, which I like. 00:34:16.280 --> 00:34:17.680 That's what we want. 00:34:17.680 --> 00:34:21.580 Cause if we were just getting people that were my age, uh, man, that's not healthy. 00:34:21.900 --> 00:34:24.300 I mean, that's, that's just average leadership. 00:34:24.500 --> 00:34:26.480 You just attract your own, right? 00:34:26.540 --> 00:34:28.200 Your own age group, right? 00:34:28.260 --> 00:34:33.320 That's you don't even have to try, but to get across the board and get other age groups, 00:34:33.320 --> 00:34:37.540 that's work and intentionality, which we have put in to make sure we're reaching those. 00:34:37.540 --> 00:34:43.940 And when you look at, we have Lily and Kristen are two one wheelers with us that are on staff 00:34:43.940 --> 00:34:46.540 here and we put them in almost all of our videos. 00:34:46.620 --> 00:34:46.780 Why? 00:34:47.000 --> 00:34:51.300 Because it drives the women to our videos that we're, it's complete. 00:34:51.300 --> 00:34:53.540 It's not just sectioned to men. 00:34:53.540 --> 00:34:56.080 We are going, no, we want women writers. 00:34:56.080 --> 00:34:58.960 We want to be able to have a voice into their life as well. 00:34:59.280 --> 00:35:03.720 Uh, same with my wife being on the videos because when my wife's in here, then the moms that 00:35:03.720 --> 00:35:05.220 are thinking about, Hey, can I ride? 00:35:05.400 --> 00:35:06.440 Well, yeah, here you go. 00:35:06.720 --> 00:35:12.120 The algorithm, you know, and learning that on YouTube, honestly, that's, that's the one 00:35:12.120 --> 00:35:15.140 piece of this that I've just even started starting it. 00:35:15.200 --> 00:35:18.140 I don't know that I've really spent time delving into that. 00:35:18.220 --> 00:35:23.240 And another thing that I'm, I'm learning a lot in this season, uh, ironically is, is TikTok 00:35:23.240 --> 00:35:27.940 and you tease that, you know, just, just a couple minutes ago, ironically. 00:35:27.940 --> 00:35:35.700 And the reason this is, is ironic is I'm like number one on Google right now, uh, for TikTok 00:35:35.700 --> 00:35:36.500 and church. 00:35:36.500 --> 00:35:42.020 For some reason, uh, the, the Google search thing and it'd be a couple articles that, that 00:35:42.020 --> 00:35:47.280 we have, I get hundreds of viral hits a day, uh, from people searching whether their church 00:35:47.280 --> 00:35:48.020 should be on TikTok. 00:35:48.600 --> 00:35:55.140 And, um, and, and I'm actually pro, um, because I feel like we should be connecting via whatever 00:35:55.140 --> 00:35:59.620 methods possible and in the grand scheme of people are upset at Jeff because of something 00:35:59.620 --> 00:36:01.160 that's high on the list. 00:36:01.340 --> 00:36:05.080 Um, because people think that we should not be on TikTok. 00:36:05.440 --> 00:36:09.220 Uh, these are also the same people that said we shouldn't be broadcasting church services 00:36:09.220 --> 00:36:12.420 online, but Hey, COVID happened and everything's crazy. 00:36:12.420 --> 00:36:18.660 So what I want to hear from you is what are you seeing and how is that paying off as you're 00:36:18.660 --> 00:36:23.580 engaging with people from this authentic ministry stance that, that you're looking for? 00:36:23.720 --> 00:36:26.840 How is TikTok paying off for you and how are you utilizing it? 00:36:27.360 --> 00:36:30.640 Well, I just think any, any new platform, okay. 00:36:30.640 --> 00:36:33.000 Not just TikTok, whatever the thing is next. 00:36:33.420 --> 00:36:36.120 Why should the church be there is because people are there. 00:36:36.520 --> 00:36:40.780 Like if you don't show up, who's bringing the light, who's bringing the salt. 00:36:40.940 --> 00:36:44.080 Aren't we, we're supposed to bring that. 00:36:44.240 --> 00:36:48.860 Like I, so like for those that would, uh, say, but we aren't to be there. 00:36:48.860 --> 00:36:51.720 I, they need, they're not reading the gospel that I'm reading that. 00:36:52.500 --> 00:36:54.620 And that's to me is a problem, right? 00:36:54.860 --> 00:37:00.040 Because if we're not coming in there and bringing the good news, who's going to, and if we're 00:37:00.040 --> 00:37:04.700 not presenting the message of Jesus has good news, then we're telling the wrong story because 00:37:04.700 --> 00:37:07.340 the angels introduced Jesus, right? 00:37:07.400 --> 00:37:13.260 The gospel as the good news said to the shepherds, I bring you good news, but we start bringing 00:37:13.260 --> 00:37:16.060 shackles and chains and going, you can't, and you shouldn't. 00:37:16.120 --> 00:37:17.400 And all these things, hold up. 00:37:17.620 --> 00:37:19.100 It started as good news. 00:37:19.160 --> 00:37:24.500 May we go back to that and take that into TikTok and YouTube and Twitter and Instagram 00:37:24.500 --> 00:37:29.000 and whatever is next, uh, get in it, get on there. 00:37:29.100 --> 00:37:34.700 You know, it's just, uh, just, I mean, I, I'll sum it up just like that and leave it. 00:37:34.740 --> 00:37:36.060 It's like, it's silly to me. 00:37:36.060 --> 00:37:42.520 And, and I want more people being that are authentic followers of Jesus, where they're listening to 00:37:42.520 --> 00:37:45.340 what Jesus has to say and that they love people. 00:37:45.340 --> 00:37:48.700 I want them in those platforms because somebody has got to be in there. 00:37:48.840 --> 00:37:56.240 I mean, if not, all that's getting spread is pornography and lies and fear and, and too 00:37:56.240 --> 00:37:57.580 much other things to just go. 00:37:57.880 --> 00:38:04.060 If we're not there, who's going to, it's from Ezekiel chapter 22, maybe where God said, I'm 00:38:04.060 --> 00:38:07.120 looking for somebody to stand in the gap and there was nobody. 00:38:08.160 --> 00:38:11.560 We long ago said, I'm going to stand in the gap for the unchurched people. 00:38:11.900 --> 00:38:14.060 And there are plenty of them on YouTube. 00:38:14.060 --> 00:38:20.080 I mean, I think what, what probably keeps people wanting to go there is that, yeah, there's 00:38:20.080 --> 00:38:23.960 a lot of darkness in Twitter and a lot of darkness on YouTube and stuff. 00:38:24.020 --> 00:38:28.020 I mean, somebody posted a link on one of our videos just the other day that linked to pornography. 00:38:28.640 --> 00:38:30.720 Well, do I want to see that? 00:38:30.980 --> 00:38:31.380 No. 00:38:31.620 --> 00:38:32.220 Oh my gosh. 00:38:32.240 --> 00:38:32.480 No. 00:38:32.900 --> 00:38:34.420 Did I, did it disgust me? 00:38:34.500 --> 00:38:34.800 Yeah. 00:38:35.120 --> 00:38:37.720 So I have to manage my comment section. 00:38:37.720 --> 00:38:42.980 I have, I report those that do it because I can't, but then again, I sit there and I'm 00:38:42.980 --> 00:38:45.320 kind of like, Hey, we're reaching the right audience. 00:38:45.740 --> 00:38:46.860 They don't know Jesus. 00:38:47.000 --> 00:38:51.800 They would do that, but they listened and you have no idea what Jesus will do with just 00:38:51.800 --> 00:38:53.400 simple acts of love. 00:38:53.620 --> 00:38:56.380 And they might act out of hatred or disrespect. 00:38:56.740 --> 00:38:57.760 That's not up to me. 00:38:58.160 --> 00:39:00.020 And I wasn't offended by that individual. 00:39:00.020 --> 00:39:01.660 I was just like, Hey, what do we expect? 00:39:01.740 --> 00:39:06.120 We are in a world where there is unchurched people. 00:39:06.120 --> 00:39:07.940 They're going to behave like unchurched people. 00:39:08.060 --> 00:39:08.700 That's great. 00:39:08.800 --> 00:39:09.820 That's who we want to reach. 00:39:09.820 --> 00:39:14.120 I just wanted to commend you because I think it's amazing that you've identified a subculture 00:39:14.120 --> 00:39:17.720 that's unique to something that you already are and that you've leveraged it for the 00:39:17.720 --> 00:39:18.460 sake of the gospel. 00:39:19.160 --> 00:39:23.180 Can you think of any other subcultures do you think that pastors would find interest in 00:39:23.180 --> 00:39:25.220 outside of like Bible stuff, right? 00:39:25.240 --> 00:39:27.820 Because once again, that's not what people are searching on YouTube. 00:39:28.320 --> 00:39:31.200 And so I think a lot of pastors are thinking, well, yeah, you know, Scott, I got like, I 00:39:31.200 --> 00:39:34.520 got likes and interests and I got things that I'm into, but where would I start? 00:39:34.580 --> 00:39:36.080 I'll try to answer it in two ways, right? 00:39:36.080 --> 00:39:37.620 Cause some of it will be technology. 00:39:37.620 --> 00:39:43.420 People will say, I got something I'm into, but I don't have lights and cameras, but everyone 00:39:43.420 --> 00:39:46.460 has a cell phone with pretty high quality camera these days. 00:39:47.100 --> 00:39:49.460 And so you, you already have what you need. 00:39:49.520 --> 00:39:53.920 God is giving you the equipment to use video to spread good news. 00:39:54.380 --> 00:39:56.660 And then it's really, what are your hobbies? 00:39:56.820 --> 00:40:02.220 If, uh, if, uh, if pastors only hobby is the Bible, that's good. 00:40:02.280 --> 00:40:05.720 Well done, but they've got to have other ones, right? 00:40:05.720 --> 00:40:08.880 Like, come on, stop telling me that all I do is read the Bible and pray. 00:40:08.980 --> 00:40:13.120 I'm sure there are those people, but they're, if you're into food, teach people how to make 00:40:13.120 --> 00:40:13.620 food. 00:40:13.720 --> 00:40:20.840 If you're into, uh, fitness, give workouts once a week, whatever you're into leverage those 00:40:20.840 --> 00:40:24.080 things that you might be able to teach people and help people. 00:40:24.080 --> 00:40:28.580 Uh, I think great communicators do this every Sunday from a platform. 00:40:28.580 --> 00:40:32.940 They tell a story that what draws people in so they can give the message. 00:40:32.940 --> 00:40:40.160 And so we're trying to tell the story of how to make something, work out, knit something, 00:40:40.540 --> 00:40:45.180 plant something to then illustrate the message in the message. 00:40:45.180 --> 00:40:46.680 Doesn't have to be in every video. 00:40:46.680 --> 00:40:47.880 It's periodically. 00:40:47.880 --> 00:40:53.420 And on, uh, on our YouTube channel, we leverage Christmas and Easter where we put the gospel 00:40:53.420 --> 00:40:54.220 very heavy. 00:40:54.300 --> 00:40:56.120 We saturate it on our channel. 00:40:56.120 --> 00:40:57.420 Those are some of the longer ones. 00:40:57.420 --> 00:41:03.040 Like this past Christmas, we flew out to LA and we met up with the creators of one wheel 00:41:03.040 --> 00:41:04.620 and we created content with them. 00:41:04.740 --> 00:41:10.800 And then we aired it on Christmas morning and we 5,000 people watched it on Christmas morning. 00:41:10.860 --> 00:41:17.360 And we had the gospel message in it and it was us from, you know, we had races involved 00:41:17.360 --> 00:41:17.740 in it. 00:41:17.820 --> 00:41:21.320 It was just, it was a lot of fun as well. 00:41:21.420 --> 00:41:27.500 What helps us with partnering with one wheel is that we, if we do it right, one wheel will 00:41:27.500 --> 00:41:33.320 post some of our things on their Instagram and YouTube account, which they have 35,000 00:41:33.320 --> 00:41:35.080 followers on Instagram. 00:41:35.080 --> 00:41:38.640 And probably even more, I haven't looked recently, but every time they post something of ours, 00:41:38.640 --> 00:41:42.720 we gain 20, 30, a hundred new followers. 00:41:43.360 --> 00:41:48.500 And so it's advantageous to work with somebody that can help you with the missing mission. 00:41:48.720 --> 00:41:49.920 And they know what we're doing. 00:41:50.400 --> 00:41:51.600 We've not hit it from them. 00:41:51.900 --> 00:41:53.260 They know exactly what we're doing. 00:41:53.580 --> 00:41:58.860 We're doing a camp this, uh, summer in a couple of weeks, it's camp in a box. 00:41:59.160 --> 00:42:02.260 And one wheel is sending us many one wheels. 00:42:02.260 --> 00:42:04.480 That's going to go to every camper. 00:42:05.080 --> 00:42:05.480 Hmm. 00:42:05.680 --> 00:42:06.340 Come on. 00:42:06.660 --> 00:42:10.820 Like we're, it's going to cost us a lot of money, but we're giving it free. 00:42:10.920 --> 00:42:17.040 And then we're going to be on YouTube doing a live broadcast TV show in a sense on YouTube 00:42:17.040 --> 00:42:18.000 with a chat room. 00:42:18.220 --> 00:42:20.240 And we're going to have craft time with kids. 00:42:20.240 --> 00:42:24.660 And one of the crafts is developing or taking your one wheel and designing it how you want. 00:42:24.700 --> 00:42:27.460 And then text us a picture and we'll put it on our screens. 00:42:27.640 --> 00:42:32.900 And so it's not just helping us with, with our YouTube channel. 00:42:32.900 --> 00:42:37.080 It's helping us spread the gospel because all of a sudden you're doing this camp and they're 00:42:37.080 --> 00:42:37.840 getting one wheels. 00:42:38.440 --> 00:42:42.460 I mean, and it's a free camp, but yet you just got something that if you went on one wheels 00:42:42.460 --> 00:42:43.560 website is $12. 00:42:43.960 --> 00:42:45.880 Wait, you just gave me a $12 thing. 00:42:45.880 --> 00:42:51.040 We're giving 300 of them away as we're at 300 people doing a digital camp. 00:42:52.140 --> 00:42:53.740 Sounds like winning to me, right? 00:42:54.700 --> 00:42:55.600 No, it's brilliant. 00:42:55.740 --> 00:42:58.060 I feel like you have found a way. 00:42:58.280 --> 00:43:01.000 And, and I say this with the utmost respect. 00:43:01.000 --> 00:43:06.460 I'm like, you guys have found a way to leverage this partnership with a company that essentially 00:43:06.460 --> 00:43:08.880 doesn't share the same faith values that you share. 00:43:08.940 --> 00:43:13.480 They may share like similar values and family and friendship and fun and, and, you know, safety 00:43:13.480 --> 00:43:14.720 with one wheel and all that stuff. 00:43:14.840 --> 00:43:20.620 But in terms of the gospel, they're not there, but they're okay with you leveraging your platform 00:43:20.620 --> 00:43:21.880 for sharing your message. 00:43:21.960 --> 00:43:23.900 And it's a flourishing partnership here. 00:43:23.900 --> 00:43:25.720 You know, somebody checks our YouTube channel out. 00:43:25.900 --> 00:43:27.020 One of you guys said it. 00:43:27.100 --> 00:43:31.820 We are not, there are millions of more people out there for us to get subscribers. 00:43:31.820 --> 00:43:33.680 So we're just starting at the race. 00:43:33.920 --> 00:43:38.500 We need as many people subscribing and watching the more views you get and the more subscribers 00:43:38.500 --> 00:43:42.620 you get, the more the algorithm presents this stuff in front of people. 00:43:42.620 --> 00:43:46.180 And what we've learned on YouTube, it doesn't matter how good our content is. 00:43:46.180 --> 00:43:49.840 If our title sucks in our thumbnail sucks, no one's clicking it. 00:43:50.020 --> 00:43:51.400 We have got to have a good title. 00:43:51.400 --> 00:43:55.600 And we learned early on, you can't do bait and switch or clickbait, right? 00:43:55.660 --> 00:43:56.660 People get mad at you. 00:43:56.660 --> 00:43:59.100 And I think that's the opposite of spreading hope. 00:43:59.320 --> 00:44:00.760 We just lied to them, right? 00:44:00.820 --> 00:44:05.240 And so we've got to have a compelling title that's truthful and a picture that someone goes, 00:44:05.320 --> 00:44:06.180 I want to click that. 00:44:06.580 --> 00:44:11.840 And so we're, we just stumbled on in the last probably six months doing better at those things, 00:44:11.840 --> 00:44:13.180 which is helping us grow quicker. 00:44:13.380 --> 00:44:18.700 Like it ultimately comes down to people wanting to watch our content, watching it longer. 00:44:18.700 --> 00:44:24.120 Like when we do those 30 minute videos, if, if somebody watches 15 minutes of it, well, 00:44:24.120 --> 00:44:25.560 that's 50% of the video. 00:44:25.560 --> 00:44:26.960 And that's kind of the threshold you want. 00:44:27.020 --> 00:44:32.800 You want 50, you want 50% of your videos to be watched because then YouTube goes, okay, 00:44:32.800 --> 00:44:34.900 it's being watched 50% of the time on this. 00:44:34.900 --> 00:44:37.440 We're sending it to more people and more people. 00:44:37.440 --> 00:44:40.180 And then it just takes off and it snowballs on its own. 00:44:40.240 --> 00:44:43.640 And you just, you know, I wake up and just comment back to everybody. 00:44:43.640 --> 00:44:44.900 That's how my morning starts. 00:44:45.080 --> 00:44:49.960 I sit down, I comment back to the several hundred comments we have on our videos. 00:44:49.960 --> 00:44:52.460 And then I check my email and then create more content. 00:44:53.220 --> 00:44:54.660 You, you've inspired me. 00:44:54.660 --> 00:44:57.820 Um, my, I, I'm, I'm interested in doing this. 00:44:57.900 --> 00:44:58.720 Help me get started. 00:44:59.180 --> 00:45:04.700 My, the hobby in my life, the thing that I would say, yeah, I'm probably interested in 00:45:04.700 --> 00:45:04.880 this. 00:45:04.980 --> 00:45:05.160 Yes. 00:45:05.160 --> 00:45:06.960 I spend a lot of time doing this anyway. 00:45:07.240 --> 00:45:08.480 There may be a market. 00:45:09.020 --> 00:45:10.980 Um, there may be an audience. 00:45:11.300 --> 00:45:12.260 It's Jeeps. 00:45:12.560 --> 00:45:18.780 I love Jeeps, uh, driving around the Jeep wave, trying to mod out the Jeep, always doing 00:45:18.780 --> 00:45:19.220 something. 00:45:19.380 --> 00:45:20.820 I never worked in the garage. 00:45:20.900 --> 00:45:21.280 Never. 00:45:21.340 --> 00:45:24.480 It was like wasted space for years until I bought the Jeep. 00:45:24.520 --> 00:45:26.680 And now I'm in the garage as much as possible. 00:45:26.680 --> 00:45:28.440 Even in this COVID season, it was funny. 00:45:28.480 --> 00:45:29.560 I was driving around this morning. 00:45:29.560 --> 00:45:34.220 I don't do a lot of driving because of COVID and, uh, and a Jeep guy waved at me as I was 00:45:34.220 --> 00:45:36.080 driving down Ocala road here in Miami. 00:45:36.180 --> 00:45:38.860 And I just had this like warm feeling inside. 00:45:38.860 --> 00:45:40.920 It's like, yes, the Jeep wave. 00:45:40.940 --> 00:45:42.500 I'm, I'm back with my people. 00:45:43.020 --> 00:45:45.640 So I'm, I'm thinking about doing this Jeep thing. 00:45:45.640 --> 00:45:47.880 Like, give me some practical insight. 00:45:48.140 --> 00:45:49.760 How, give me three steps. 00:45:50.120 --> 00:45:53.980 How do, how do I start with this thing? 00:45:54.040 --> 00:45:54.760 I've got a hobby. 00:45:54.860 --> 00:45:55.600 I've got an idea. 00:45:55.760 --> 00:45:56.420 What's next? 00:45:56.760 --> 00:45:56.960 Okay. 00:45:56.960 --> 00:46:00.080 So you've identified your, your niche, right? 00:46:00.180 --> 00:46:00.660 It's Jeep. 00:46:00.860 --> 00:46:03.740 Second is what's the story of your first video? 00:46:04.100 --> 00:46:05.540 What's the story you're going to tell? 00:46:05.680 --> 00:46:09.100 And it could be, uh, you've got a new mod you're putting on there. 00:46:09.100 --> 00:46:10.400 And that's the story that day. 00:46:10.460 --> 00:46:10.800 All right. 00:46:10.800 --> 00:46:12.180 I got this Jeep Wrangler. 00:46:12.340 --> 00:46:13.880 I'm putting a new bumper on. 00:46:14.280 --> 00:46:19.140 Uh, and as you install the bumper, you're telling the other stories of what you've done to your 00:46:19.140 --> 00:46:19.580 Jeep. 00:46:19.640 --> 00:46:20.280 So that's it. 00:46:20.400 --> 00:46:21.360 Identify the story. 00:46:21.820 --> 00:46:23.240 And what are you going to do to it? 00:46:23.240 --> 00:46:27.320 And then what, what is your end result of like every video? 00:46:27.320 --> 00:46:29.020 Like what's, what, what are you going to say? 00:46:29.120 --> 00:46:35.120 These, like what we say, hope, healer, faith, spreader, love, giver, uh, that sums up everything. 00:46:35.120 --> 00:46:40.460 So what would be your, what would be the mantra that someone would go, okay, Jeff likes Jeeps. 00:46:40.640 --> 00:46:44.340 I like his content, but what's he, what's he, what's driving all this? 00:46:44.340 --> 00:46:48.300 And you sum it up with this, boom, well, they'll click and subscribe. 00:46:48.400 --> 00:46:50.900 And then, Hey, next week we have this. 00:46:51.540 --> 00:46:55.560 So what's the tag to make them come back that you're going to regularly post. 00:46:55.600 --> 00:47:01.640 If you don't regularly post, if you don't have a schedule, it's hard for people to buy into it 00:47:01.640 --> 00:47:03.500 because they don't know when you're going to post next. 00:47:03.500 --> 00:47:08.860 There's no, it's not a real authentic relationship because they don't, they don't know. 00:47:09.160 --> 00:47:13.000 So like for us, when we're posting right now during COVID, we've been posting, 00:47:13.260 --> 00:47:14.460 I think five times a week. 00:47:14.780 --> 00:47:18.240 And so, uh, that's a lot of content you gotta be creating. 00:47:18.400 --> 00:47:20.980 I mean, that's, that's burning the midnight oil at times. 00:47:21.460 --> 00:47:28.040 Um, that, that, but the reason we've grown by thousands in the last week or so is because 00:47:28.040 --> 00:47:31.920 of the consistency that people can turn on their computer the next morning. 00:47:31.920 --> 00:47:32.660 And there we are. 00:47:32.980 --> 00:47:33.440 Yeah. 00:47:33.660 --> 00:47:37.440 So, so once a week is, is that a reasonable twice a week? 00:47:37.440 --> 00:47:42.160 Like what's once a week I'm doing enough to get noticed, but not so little that no mom 00:47:42.160 --> 00:47:42.940 forgotten about. 00:47:43.300 --> 00:47:43.380 Yeah. 00:47:43.420 --> 00:47:48.820 Once a week is a great because it allows you as a content creator to have enough time 00:47:48.820 --> 00:47:51.340 to get a thought for the next one. 00:47:51.660 --> 00:47:57.500 And, and as you create your channel, you know, put that, uh, it's the banner or channel art 00:47:57.500 --> 00:47:59.400 that would say who you are and what you're about. 00:47:59.480 --> 00:48:04.620 You'd want to have a picture there with your Jeep and post like I post every Monday at eight 00:48:04.620 --> 00:48:06.600 o'clock or whatever day you're choosing. 00:48:06.600 --> 00:48:08.280 And then you posted all the time. 00:48:08.280 --> 00:48:14.260 We, we, uh, used to do every Wednesday and everybody would thank us for being consistent, 00:48:14.260 --> 00:48:18.140 no matter what it was, whatever Wednesday was like Christmas this year, I think fell on 00:48:18.140 --> 00:48:18.480 Wednesday. 00:48:18.780 --> 00:48:20.000 One of the holidays did. 00:48:20.000 --> 00:48:23.980 And we posted our video and everyone was like, Oh, I didn't think we'd get one, but we did. 00:48:24.120 --> 00:48:25.820 What a great treat to have. 00:48:26.340 --> 00:48:31.740 Um, and so, and, and on YouTube, you can, you can schedule things out, right? 00:48:31.740 --> 00:48:35.680 Sometimes we post videos and you're sitting there and they just know to go live and I 00:48:35.680 --> 00:48:36.220 don't click it. 00:48:36.900 --> 00:48:41.280 And so, um, but let me ask is I am a fellow Jeep owner. 00:48:41.840 --> 00:48:43.340 Um, what Jeep do you own? 00:48:43.820 --> 00:48:44.260 Yeah. 00:48:44.260 --> 00:48:48.400 So I've, I've got a JK, a Jeep Wrangler at, uh, 2015. 00:48:49.140 --> 00:48:52.960 Uh, it's, uh, anvil gray four door. 00:48:53.140 --> 00:48:59.620 So, uh, I normally this time of year, I would have the lid off, uh, and just the, the roof 00:48:59.620 --> 00:48:59.920 off. 00:48:59.920 --> 00:49:02.540 I've got a hydraulic system in the garage. 00:49:02.540 --> 00:49:04.740 It lifts it off, you know, break it down. 00:49:05.080 --> 00:49:10.560 Uh, I've got the, take the doors off and I've got the, the kind of the, that not fabric, 00:49:10.680 --> 00:49:16.320 the, the mesh doors on, uh, because of COVID I'm just, I'm out of kilter a little bit and 00:49:16.320 --> 00:49:18.500 I don't normally do what I'm doing with it. 00:49:18.500 --> 00:49:20.760 But, uh, yeah, like I love it. 00:49:20.760 --> 00:49:24.200 I just put new tires on probably a little more street than I wanted to do. 00:49:24.260 --> 00:49:27.800 I have been the guy by the way, and you can go on my Instagram channel, see this. 00:49:27.800 --> 00:49:30.400 I am the guy who's gotten stuck in the Jeep. 00:49:30.400 --> 00:49:38.060 Uh, I, the, my, my best Jeep story is that I was in, um, Ocala National Park and, uh, got 00:49:38.060 --> 00:49:39.940 stuck in the mud at there. 00:49:40.080 --> 00:49:44.680 It, Ocala National Park used to be a, uh, missile testing, rocket missile testing facility. 00:49:44.960 --> 00:49:48.160 And there's hundreds of miles of dirt roads that all intertwine in there. 00:49:48.160 --> 00:49:48.660 It's awesome. 00:49:48.920 --> 00:49:54.900 And so we got stuck, uh, in the mud, uh, just me, my wife, my two kids, the dog, we were 00:49:54.900 --> 00:49:58.040 driving back from vacation from North Carolina to, to Miami. 00:49:58.320 --> 00:50:03.640 There was no cell signal and there was probably not a person around for three, four miles. 00:50:04.580 --> 00:50:06.780 And, uh, and it was like 11 o'clock in the day. 00:50:06.980 --> 00:50:13.140 And, uh, so I literally jumped out of the Jeep and took off running for probably an hour 00:50:13.140 --> 00:50:15.740 trying to like find cell signal. 00:50:15.980 --> 00:50:19.980 I knew roughly the map of where I was supposed to go to find help to get us unstuck. 00:50:20.060 --> 00:50:24.640 And I got like this tweet, my, my phone vibrated cause a tweet came in and I was like, oh, 00:50:24.640 --> 00:50:25.620 thank God there's cell signal. 00:50:25.620 --> 00:50:28.060 So I called to get somebody to come, you know, tow us out. 00:50:28.320 --> 00:50:30.100 So like, I, I've, I've just, I've had it. 00:50:30.140 --> 00:50:30.980 I've, I've loved the Jeep. 00:50:31.040 --> 00:50:32.320 I've had it for maybe three years. 00:50:32.400 --> 00:50:35.820 And, uh, so I could see doing something like that. 00:50:35.920 --> 00:50:43.180 But the thing that's interesting is that like, for me, I don't consider myself a Jeep guy. 00:50:43.180 --> 00:50:48.560 Like if the idea of, Hey, let me highlight this and become an influencer in this area. 00:50:48.740 --> 00:50:50.980 I'm honestly, I'm a church online guy. 00:50:51.200 --> 00:50:52.840 That's what I'm passionate about. 00:50:53.300 --> 00:50:58.300 And so, and I've done that kind of in that, but you know, the majority of people, 00:50:58.320 --> 00:50:59.520 people don't care about church online. 00:50:59.520 --> 00:50:59.840 Okay. 00:50:59.840 --> 00:51:03.640 The listening audience cares about church online, but my next door neighbor doesn't care 00:51:03.640 --> 00:51:04.480 about church online. 00:51:04.800 --> 00:51:07.940 You know, the next door neighbor doesn't care that I'm a pastor. 00:51:08.040 --> 00:51:09.520 The next door neighbor doesn't care about those things. 00:51:09.820 --> 00:51:11.220 He probably cares about that. 00:51:11.220 --> 00:51:11.720 I'm a Jeep. 00:51:12.180 --> 00:51:13.520 Cause his son drives a Jeep. 00:51:13.520 --> 00:51:17.400 And I, and actually I talk with his son, you know, sometimes about the Jeep. 00:51:17.400 --> 00:51:23.900 And so having that as a, as a connection point and creating content, like I never thought 00:51:23.900 --> 00:51:28.460 of myself being that type of guy, but all of a sudden I'm starting to put things together 00:51:28.460 --> 00:51:34.020 in my head that it's like, could I really utilize the Jeep and my passion for the Jeep 00:51:34.020 --> 00:51:37.740 and doing things to build relationships with people that could lead to the kingdom. 00:51:37.740 --> 00:51:42.480 I just, I've never put that in my head together until this conversation. 00:51:42.920 --> 00:51:48.160 So, and you know, for me, uh, I, I, I need to make sure I say this because I've modeled 00:51:48.160 --> 00:51:51.560 this all from Jesus's encounter with the woman at the well. 00:51:51.820 --> 00:51:56.100 He knew everything about her and how jacked up she was, but he didn't go there yet. 00:51:56.160 --> 00:51:58.600 He talked about something they could all relate with. 00:51:58.660 --> 00:52:02.960 And that was the well that they were sitting around and they had a quick conversation about 00:52:02.960 --> 00:52:03.320 the well. 00:52:03.520 --> 00:52:08.660 He then morphs it into, I could actually hook you up with water, never thirst again. 00:52:08.780 --> 00:52:09.620 She now like what? 00:52:10.580 --> 00:52:13.200 And then all of a sudden calls her out on her sin. 00:52:13.320 --> 00:52:17.220 And then she finds Jesus runs into the city and says, okay, I got this guy. 00:52:17.300 --> 00:52:18.180 You guys don't got to meet. 00:52:18.800 --> 00:52:20.620 There's the equation on YouTube. 00:52:21.020 --> 00:52:25.120 What is in common with the people that you can draw their attention to? 00:52:25.360 --> 00:52:32.560 How can you then turn it to point to Jesus, point out there that they're sinners and then 00:52:32.560 --> 00:52:36.880 that they ask for forgiveness and repent in Jesus becomes part of their life. 00:52:36.940 --> 00:52:38.760 And then they tell other people, right? 00:52:38.780 --> 00:52:40.420 It's the woman at the well experience. 00:52:40.920 --> 00:52:43.480 And I'm just trying to live it out over years. 00:52:43.580 --> 00:52:44.280 I'm not Jesus. 00:52:44.280 --> 00:52:46.500 So I can't do it within a few sentences. 00:52:46.740 --> 00:52:47.760 It takes years. 00:52:48.420 --> 00:52:50.560 And, uh, but that's really how I've modeled all of it. 00:52:50.600 --> 00:52:54.300 All the way through student ministry down in Florida, we partnered with Red Bull. 00:52:54.940 --> 00:53:00.320 We were, we were, I was a sponsored communicator by Red Bull and a local surf shop. 00:53:00.440 --> 00:53:03.300 They sent me their clothes and Red Bull sent me their hats to wear. 00:53:03.480 --> 00:53:06.180 And Red Bull would come out on our Wednesday night meetings. 00:53:06.180 --> 00:53:11.180 And it was just leveraging someone to get their influence so that I might point other people 00:53:11.180 --> 00:53:11.860 to Jesus. 00:53:11.860 --> 00:53:16.700 It's so we've been doing it for a long time and I think we're just getting started. 00:53:17.260 --> 00:53:19.580 I'm excited about where Jesus is going to take this thing. 00:53:19.960 --> 00:53:25.160 And if it stays put where it is, Hey, we're going to be faithful who we got and, uh, keep 00:53:25.160 --> 00:53:26.260 seeing people find Jesus. 00:53:26.660 --> 00:53:27.580 No, I love this. 00:53:27.620 --> 00:53:32.760 It's, it's, it's utilizing influence that you have passions that you have finding ways 00:53:32.760 --> 00:53:39.080 to get it online to more influence others with the purpose of pointing them towards the 00:53:39.080 --> 00:53:40.420 kingdom relationally. 00:53:40.420 --> 00:53:42.400 Like this is, this is so good. 00:53:42.400 --> 00:53:46.380 And this is really the way that, that YouTube or even some of the stuff that I'm calling 00:53:46.380 --> 00:53:51.540 digital church, like this is the way that a digital only model of church would work. 00:53:51.540 --> 00:53:57.340 It's empowering individuals with the gospel and utilizing their circle of influence, expanding 00:53:57.340 --> 00:54:03.280 their influence in your context with YouTube, and then unleashing them with the gospel relationally 00:54:03.280 --> 00:54:04.020 to connect over. 00:54:04.140 --> 00:54:06.260 Like this is, this is so good, man, Scott. 00:54:06.260 --> 00:54:11.040 I want to keep, I want to keep having conversations and, and, and, and dive and, and learn more 00:54:11.040 --> 00:54:13.840 about this, but we'll have to do it for another podcast. 00:54:13.940 --> 00:54:14.560 We'll have to bring it back. 00:54:14.600 --> 00:54:18.640 Cause I want to see how this thing continues to grow and develop in this season. 00:54:18.640 --> 00:54:22.360 So, um, Hey, Ray, as, as we're, we're landing the plane, any closing thoughts? 00:54:22.360 --> 00:54:26.800 Scott, you've done such a phenomenal job of identifying a community that needs to be reached 00:54:26.800 --> 00:54:32.380 and then looking for ways to reach them in a way that's completely authentic to who you 00:54:32.380 --> 00:54:33.280 and your family are. 00:54:33.420 --> 00:54:34.960 I just think it's so wonderful. 00:54:34.960 --> 00:54:36.740 And I hope not just pastors. 00:54:36.740 --> 00:54:42.280 I hope that more believers kind of understand and grasp this fact of God's given us these 00:54:42.280 --> 00:54:42.700 tools. 00:54:42.700 --> 00:54:47.600 God's given us your interest, your passion, whatever it is, and you can leverage it for 00:54:47.600 --> 00:54:49.380 the sake of reaching people for Christ. 00:54:49.460 --> 00:54:50.540 I just think that's so wonderful. 00:54:50.540 --> 00:54:55.700 And it's, it's funny because it's so simple and yet it's so powerful in the way that God 00:54:55.700 --> 00:54:56.280 is using it. 00:54:56.900 --> 00:54:57.340 Yeah. 00:54:58.240 --> 00:55:02.300 Even that you're involving the kids, you know, and, and letting them be in the, the 00:55:02.300 --> 00:55:04.500 whole, we're out on the boat, we're, we're bailing out. 00:55:04.600 --> 00:55:05.900 Somebody grab a camera and film this. 00:55:05.900 --> 00:55:07.000 Cause this is just funny. 00:55:07.300 --> 00:55:11.180 Like where somebody, if, if you find the camera, like kind of Blair witch a little bit there, 00:55:11.180 --> 00:55:13.580 if you find the camera, you know, hope it was a good, good story. 00:55:13.580 --> 00:55:16.580 But, uh, and some, some kid out there is like, what's Blair witch? 00:55:16.600 --> 00:55:18.180 And that's a completely separate conversation. 00:55:18.180 --> 00:55:21.860 So, Hey, Scott, as, as we're landing the plane, any closing thoughts on your side? 00:55:22.380 --> 00:55:27.460 Well, I just, again, I said it before and, uh, you know, everybody, whoever's listening 00:55:27.460 --> 00:55:30.780 to this, look at what's in your hands and go do something with it. 00:55:31.240 --> 00:55:31.800 That's it. 00:55:31.860 --> 00:55:34.980 I mean, everybody's been prepared to do something with what's in their hand. 00:55:35.140 --> 00:55:37.100 It's just now we got to go do it. 00:55:37.420 --> 00:55:38.300 Uh, it's a lot of work. 00:55:38.360 --> 00:55:39.220 I mean, it really is. 00:55:39.280 --> 00:55:43.600 Uh, um, but to reach people, I think it's way worth it. 00:55:43.680 --> 00:55:46.180 Um, and so I hope this inspires some other people. 00:55:46.180 --> 00:55:50.720 And if people want to subscribe to our channel, brilliant, uh, leave a comment on our latest 00:55:50.720 --> 00:55:55.920 video that you are from this podcast and I hope you enjoy the journey and you should 00:55:55.920 --> 00:55:56.560 ride a one wheel. 00:55:56.680 --> 00:55:57.640 Yeah. 00:55:57.720 --> 00:56:02.060 Hey, so Scott, if people want to find you on YouTube, if they want to find you on social 00:56:02.060 --> 00:56:04.940 media, like what's, what's the best way for people to track you? 00:56:05.340 --> 00:56:05.640 Yeah. 00:56:05.880 --> 00:56:06.760 Just my name. 00:56:06.860 --> 00:56:10.580 I'm one of those guys that long ago said, I'm going to do everything in my name. 00:56:10.580 --> 00:56:11.840 So it's just Scott Mendenhall. 00:56:11.960 --> 00:56:14.160 But the trick is I only have one T. 00:56:14.320 --> 00:56:17.060 Thank you, mom and dad for messing up my social media game. 00:56:17.500 --> 00:56:21.680 Um, because when people put in Scott, they'll put two T's and they'll never find me. 00:56:22.320 --> 00:56:26.200 Um, but so it's just Scott Mendenhall, Scott with one T. 00:56:26.340 --> 00:56:30.880 I'm fortunate enough to have enough influence now on YouTube that I think Scott with double 00:56:30.880 --> 00:56:36.320 T's I rank in the top 30%, which is okay to me. 00:56:36.320 --> 00:56:39.320 I want to be number one on that, but, uh, yeah. 00:56:40.020 --> 00:56:40.420 Yeah. 00:56:40.500 --> 00:56:42.820 There, there are a lot of Jeff reads in the world. 00:56:43.200 --> 00:56:45.840 Um, most of them are not nice people. 00:56:46.080 --> 00:56:50.420 Some of them are okay people, but there, there's some not nice Jeff reads out there. 00:56:50.420 --> 00:56:56.600 So I often get confused with, uh, the Jeff reads that, you know, I don't want to be confused 00:56:56.600 --> 00:56:56.820 with. 00:56:56.920 --> 00:56:59.500 So enjoy your one T cause that that's, that's worth it. 00:56:59.540 --> 00:57:00.360 Yeah, I'll do that. 00:57:00.620 --> 00:57:05.100 Um, makes you special Scott.com that that's not a large domain. 00:57:05.140 --> 00:57:07.820 Well, unless you're Scottish, maybe let's like some Scott, you know, 00:57:07.820 --> 00:57:09.780 Well, I own Scott Mendenhall.com. 00:57:09.860 --> 00:57:11.200 I just have not done anything with it. 00:57:12.660 --> 00:57:14.120 One day, one day. 00:57:14.180 --> 00:57:16.980 I own a lot of websites, my friend, that I just don't do anything. 00:57:17.080 --> 00:57:18.340 It's like, I think that's a good idea. 00:57:18.960 --> 00:57:20.400 Uh, and I'm like, I'm going to see. 00:57:20.420 --> 00:57:20.940 If that's available. 00:57:20.960 --> 00:57:21.760 And I just purchased it. 00:57:21.760 --> 00:57:26.940 Like, I can't believe, like when we moved to Minnesota, I bought, um, I heart Minnesota.com. 00:57:26.980 --> 00:57:28.740 It's like, how has no one bought that yet? 00:57:28.740 --> 00:57:30.080 Or I heart the twin cities. 00:57:30.320 --> 00:57:31.480 I own all of those. 00:57:31.480 --> 00:57:35.400 Cause one day we're going to do something with those that like, yeah, or I'll sell them. 00:57:35.460 --> 00:57:39.080 I think they went, you know, they're worth a bit of money at the moment. 00:57:41.040 --> 00:57:41.400 Awesome. 00:57:41.700 --> 00:57:42.020 All right. 00:57:42.020 --> 00:57:45.980 Hey, so this is, we're going to wrap on I heart twin cities.com. 00:57:45.980 --> 00:57:48.040 Let that be the, the walk away. 00:57:48.140 --> 00:57:50.560 Hey, you are welcome Minnesota for this. 00:57:50.660 --> 00:57:51.180 Hey, uh, yeah. 00:57:51.240 --> 00:57:55.560 So any, anybody in Minnesota who's cold, you're welcome down here in Miami to thaw out and 00:57:55.560 --> 00:57:56.980 just, you know, watch out for the COVID. 00:57:57.060 --> 00:57:57.320 Hold on. 00:57:57.360 --> 00:58:00.480 We didn't say that part that I moved from Miami to Minnesota. 00:58:00.820 --> 00:58:03.500 And so I would say that, that I would disagree with that. 00:58:03.540 --> 00:58:05.820 I'm like, no, Minnesota is better than Miami. 00:58:06.240 --> 00:58:09.920 Scott, when you moved, I never felt more for someone hustling backwards, bro. 00:58:10.000 --> 00:58:13.040 I was like, no, what is he doing? 00:58:13.860 --> 00:58:14.960 Oh, it's so cold. 00:58:15.180 --> 00:58:16.080 But here's the deal. 00:58:16.140 --> 00:58:20.380 To be honest, we wouldn't, I wouldn't be, if I stayed, we wouldn't be having this conversation 00:58:20.380 --> 00:58:27.220 because I, the move set us up to be able to run after some of those dreams that I've 00:58:27.220 --> 00:58:29.200 had that you could go after. 00:58:29.760 --> 00:58:32.100 And so we wouldn't be, you know what I mean? 00:58:32.120 --> 00:58:34.140 And I love, I love my time there. 00:58:34.260 --> 00:58:37.800 And if it wasn't God calling me here, I'd still be at potential church. 00:58:37.880 --> 00:58:38.460 Love that church. 00:58:38.560 --> 00:58:40.220 Love Troy Grambling and all of those things. 00:58:40.320 --> 00:58:42.800 But the move has allowed us to pursue those. 00:58:42.920 --> 00:58:44.000 I wonder if this could work. 00:58:44.200 --> 00:58:44.560 It's funny. 00:58:44.620 --> 00:58:48.920 Sometimes you got to let go of what you have to really grasp hold of what, what God has 00:58:48.920 --> 00:58:49.540 for you. 00:58:49.740 --> 00:58:50.320 So yeah. 00:58:50.760 --> 00:58:51.880 Love, love that. 00:58:51.980 --> 00:58:56.220 And, and, and despite the fact that it's like negative 30 degrees at Christmas. 00:58:57.280 --> 00:58:58.900 Hey, good, good luck with, with. 00:58:59.100 --> 00:59:00.240 That's what it's supposed to be like. 00:59:00.700 --> 00:59:02.160 We still ride our one wheels. 00:59:02.400 --> 00:59:05.120 And they're still riding the one wheels. 00:59:05.240 --> 00:59:06.240 That's what I'm talking about. 00:59:06.500 --> 00:59:08.360 And if you, you can tell I am passionate about this. 00:59:08.400 --> 00:59:12.540 I can talk all day and I hope we've inspired, I hope we've inspired people, man, to do this. 00:59:12.900 --> 00:59:14.880 It's not just for a select few. 00:59:15.020 --> 00:59:16.300 Everyone can do this. 00:59:17.600 --> 00:59:18.140 Love it. 00:59:18.400 --> 00:59:23.520 Hey, so thanks for the time, Scott, with all of his passion centered around one wheels, 00:59:23.640 --> 00:59:27.720 YouTube, one wheel, excuse me, YouTube, and looking forward to seeing what's next there. 00:59:27.840 --> 00:59:31.880 We'll put all his info in the show notes, but for Scott, for Ray, this is Jeff with the 00:59:31.880 --> 00:59:32.540 Church Digital. 00:59:33.000 --> 00:59:33.860 Thanks for being here. 00:59:33.920 --> 00:59:35.580 We'll see you next time here on the podcast. 00:59:35.720 --> 00:59:36.200 Y'all have a good day.