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 All right. Episode 78 of the Church Digital Podcast, once again, powered by Stadia Church Planting.

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 Jeff here. All right. We're coming out of this COVID season. Maybe. We may be coming out of this

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 COVID season. It's too soon to tell. I think I see the light at the end of the tunnel, although

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 really this could just be like one tunnel and there's a whole other COVID 2.0 tunnel coming up

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 soon. Who knows? God knows. Okay. God knows. God knows. We can say that, right? Other than God,

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 who knows? But one thing that, of course, in this COVID season, this podcast and other resources,

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 we're learning things throughout this season. And one of the things that we've learned is the

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 importance of community. We're seeing small groups created online. We're seeing churches

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 wrestle with this idea of digital community and engaging in those areas. And I love those

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 conversations. One thing that I really have not seen a lot of traction with, or maybe it's just

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 I'm not hearing these conversations, but it's someone that centers around like women's ministry,

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 felt needs, creating community centered around those community online. And so with this podcast,

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 I just wanted to shed some light on, hey, maybe there's some opportunities to engage in already

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 existing communities online, like a women's ministry, which has just has a phenomenal rich opportunity,

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 as you'll explore in this podcast. So we're bringing in Christelle Acevedo, longtime friend of the

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 podcast here. She's been friends with Ray DeArmis and I for years. And she is currently on staff at

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 Transformation Church, TC. You're going to hear it referenced a lot on the show that way, TC. But

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 she is one of their content creators. And her husband's a storyteller, video editor on the communications

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 team, Alex. And just they have a really rich family DNA when it comes towards creating content and

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 helping the church tell more effective stories. And so we wanted to bring Christelle in because

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 Transformation Church, TC is doing some phenomenal stuff, some really interesting stuff in women's

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 ministry, maybe some of these other groups. But more than even just like the felt needs, what I think TC

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 is starting to really scratch the surface on is how do we take content and how do we build community around it?

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 Like how can the content fuel the community that allows for engagement? And what does that community

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 most effectively look like? And so to that end, we're bringing in actually, to be honest, like I didn't

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 even be part of this conversation. Ray and Christelle have a great friendship and I had a scheduling

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 conflict and I bowed out. So in this conversation, we're bringing in Ray DeArmis, who's effectively host for

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 the church digital podcast in this episode. And Christelle Acevedo, once again, content creator for

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 Transformation Church in a conversation that I'm calling Online Women's Ministry and Creating Community

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 Centered Around Content. Okay, everybody, here you go.

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 At TC, my title or role description, if you want to call it that, is content creator. And I love that

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 because it sounds like a fake job. It sounds like a millennial job. We're like, what's a content creator?

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 Whatever I want it to be.

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 Exactly. That's the beauty of it. So it looks like a lot of different things. I work very closely with

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 Pastor Derwin. He is writing books. He just, we're getting ready to release The Good Life, which is his

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 latest book. And he actually started writing another book today because he's just ready for it. Then the

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 Lord has illuminated his mind, you know. So I help him with his book writing, writing questions, just

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 helping him in general with all his writing projects because he also writes articles or has different

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 things going on with different places. He also has a podcast called Marinate on That. So I basically

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 produce that podcast and just help steer that and cast a vision for that. So that's all Pastor Derwin's side

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 of things. The other part of my job is equipping and discipleship. So creating resources for our small

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 groups or for individuals who are wanting to learn more about the Bible or learn more about what it means

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 to be a Christian or a lot of our most of all of our small groups are sermon based. So we create a sermon

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 based study guide for all our small groups. And that's what they walk through so that they can. So we

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 equip our group leaders to lead their groups. And we're in this space now where we're just trying to

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 create a lot of digital resources and figure out what it looks like to disciple people online. So we've

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 been on the front end of that trying to figure that out and creating resources and content for that.

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 Yeah, what really caught my eye is specifically what you guys have geared in towards women in the last

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 few weeks, particularly with Vicki, because what Derwin does is great. And I think Derwin's got a vibrant

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 personality, you know, and for those of you don't follow him on Twitter or on Instagram or any of the

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 socials, you should, because he really demonstrates like a pastor's heart and like how to shepherd people

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 through some really tough topics online, which is great. But the other side of that,

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 is Vicki, his wife, and what you guys have really dug into here in the online space. Why don't you

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 explain to everybody what you've been doing for the last few weeks?

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 Yeah, definitely. And something that I love about Vicki is that she is just an amazing

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 disciple of Christ in her own right. Most of the times when I introduce her to people,

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 I don't say she's the pastor's wife. I lead with, she's our executive directional strategist,

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 because that's what she does. She's a very integral part of TC. And so she's also a very gifted Bible

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 teacher. And I think for a long time, she was, had her hands and her head and all these other things,

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 and couldn't focus on the teaching side of her giftings. And now she's just in a space where

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 God has just called her and said, it's time. So we have been wanting to create a women's ministry.

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 And this is something that we have been talking about pre-COVID. And so we were thinking about what,

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 what does it look like to start a women's ministry at TC? Part of the tension is that our vision is to

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 be a multi-ethnic, multi-generational, mission-shaped community. Therefore, we really focused on having

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 all our groups be multi-ethnic, multi-generational. We didn't want to have all these like sub

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 things like, this is a group for just women. This is a group for just moms. This is a group for just,

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 you know, dads who love motorcycles. We wanted it to just be all multi-ethnic, multi-generational. But

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 we realized that we were just in a place now within our, as we have grown, we just celebrated 10 years

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 where we wanted to start a women's ministry and a men's ministry and still keep the multi-ethnic,

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 multi-generational vision within that. So we had been talking about that and we had been planning

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 for our very first women's event and then COVID happened. So we had to cancel it. So we said,

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 okay, what are we going to do? Because we have all this momentum and all these plans and we don't want

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 to lose that. We don't want to lay that to the side just because we can't meet in person. So then we

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 decided that we wanted to provide an online space for women for this ministry, which we're calling

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 For Her because it's for her, for anybody, any woman, any age, any ethnicity. And so at first we did not

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 realize how big this was going to be. And so we had planned to just host it on Zoom and we thought it'll

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 be fine. We'll have some, you know, a few women jump on, Vicki will teach. We'll go through the book of

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 Esther together. No big deal. We opened up registration and it was like the floodgates had opened up. And

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 there were so many women who wanted to sign up and it got to the point where we decided to cut off

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 registration because it was too many women and we were not going to fit on a Zoom call. Well, they didn't

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 like that. And even it's funny because Pastor John said from the beginning, you can't, this is not how

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 you guys meet. This is going to be big. There's going to be a lot of women who are going to want

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 to do this. We're going to want to hear from Vicki who are going to want to connect with each other.

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 And Vicki was like, no, it'll be fun. And so, you know, we tried it, but then we realized it,

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 it wasn't fine. So we had to, we had to pivot all of a sudden. And that's when we decided to use Facebook

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 Facebook and we created a Facebook group called For Her and decided to host teachings, video

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 teachings on there, create a watch party so that we could all watch together, be chatting. And then

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 we created subgroups that would be like small groups. So we had, we tapped like 21 women on the

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 shoulder and said, Hey, can you lead a small group? Cause we all of a sudden we're just trying to like

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 make it happen. And we have just amazing women servant leaders at TC. And so we created, I think

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 21 or so small groups from that. So we had, uh, groups for those smaller, uh, small groups and then,

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 yeah. So then we would watch the teaching together and they would go to their small groups

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 for discussion time. At the same time, we still couldn't get all the women into small groups

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 because it was too many women. And so we host, we would host a, um, like a chat within the large

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 group for all the women who couldn't be in small groups. And that's just kind of how we've been

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 running it. And that I think last week was the final week of the Esther study. And now we're trying

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 to see how we're going to move forward with this group. That's good. What was the strategy in capping

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 the small groups? Like what did you guys decide to cap those groups at that you were like, man, we can't

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 fit everybody in a group. And what was the reasoning and thinking behind that?

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 So Vicki's heart was really to keep the group small because we realized that when a group gets

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 too big, it's just not conducive for conversation. There's going to be people who don't feel

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 comfortable to speak up in a larger group. And we wanted it to feel intimate and just like a little

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 tiny family, you know? So we wanted to keep the group small. And then at the same time, there was

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 only so many women leaders that we had because we honestly, like this was just like within a week,

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 we had to just change our whole strategy from Zoom to Facebook and figure it all out. So we were able

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 to find, like I said, I think 20 or 21 women to lead groups. And we wanted to keep maybe like 12 women

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 per group, which is still kind of big. And then just go from there. And so that's like the reason we kept it.

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 But that's also why we kept the large group open. And one of the other girls and I, we would chat with the

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 ladies in there.

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 21 groups, 12 women per group. It's over 240 people. I mean, that's a lot of movement in a very short

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 period of time. And really, let me ask you, what were your expectations versus, hey, if you guys did a

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 women's event in person, like, what was that going to look like versus doing it online?

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 Yeah, so it was basically going to be a night for her. So just go get a babysitter, you know, have come

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 hang out with us, forget about everything else, and just have this time for you, you know? Right.

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 And we were going to have teaching, we're going to have music, it was basically going to be, we had

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 these Wednesday night services. So it's going to be basically like one of our Wednesday night services,

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 but for women only. And then we were going to point all these women to small groups. So we were still

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 going to do small groups, but they were going to be in person in people's homes, etc.

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 So the plan was still going to go to groups, but this obviously made a big shift in terms of, hey,

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 we're going to do a big night versus, hey, we're going to do this consistently, like on a week to

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 week basis. It's a big shift. That really is a big shift to be considered. What were some of the

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 things that you would look at and say, well, this is what we're losing out on by doing this digitally

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 versus having it in person? Yeah, I think there was just, I think just that in-person

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 connection, being able to see people and hug people and all that. I know that that's a huge

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 deal. I think one of the obstacles was that not everyone is tech friendly. And so that was a big

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 obstacle for us because again, we are multi-generational and sometimes older folks and sometimes even

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 younger people just don't know where do I go to see a watch party and how do I click on this and

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 where's my small group and how do you join a Zoom? And so I think that was just one of the biggest

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 obstacles. And in the beginning, it was a lot of helping people figure it out and putting out little

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 fires all over the place of things not working properly. And so I would say that was just one of the

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 biggest obstacles. I don't think we would have had that if we met in person, right? We wouldn't have all

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 these technical difficulties, hopefully. Sure. But one of the amazing things is that we had women, even though

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 there were only 250-ish women in groups, we had 800 women within the large group. And these are women

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 from all over the country, not just local to TC. We had women from Canada and from Africa join it. Like,

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 it's just been amazing to see these women connect from all over the world. And so I think that was

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 something that we saw as a plus. Like, we are reaching so many more women in an age where they

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 feel very disconnected. Right. So illuminate me a little bit more to what's going on with that. The

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 800 people, is that how large the Facebook group overall has grown? Like in this four-week time,

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 it's boom, blossomed over 800 people. That's huge. Yeah. Yep. Yep. A lot of women.

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 That's good. And so give me an idea. Like, in terms of your Sunday morning makeup, in terms of the

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 different services and this kind of thing, how many women would you say attend TC versus, man,

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 what's happening here within for her since you guys have done this now?

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 I have no idea. I think on a Sunday morning regularly, like before, like COVID, when we would meet in

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 person, there was about 2,500 people in general that would meet adults. I don't know, half of those

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 are women at least. Sure. And to say that now 800 women are involved in some kind of discipleship

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 process, I mean, that's huge, you know, and granted, not all of them, they're there, you know,

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 where TC is, but still like, it's, it's a big thing to say that, you know, you guys made this shift,

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 which was big. And, and even to see all these different people kind of forming community from

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 different places around the world, sharing their story. And it could be, let me ask you, are there

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 any stories of like evangelism that kind of came out of this? Like, Hey, my friend or my relative who

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 wasn't connected to church is now digging into for her. What's going on there? There was this one

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 woman who said that she, her husband had just taken his life recently, and she moved to Texas, because

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 that's where one of her kids lived, and she wanted to be close to them. And she had felt just, you know,

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 obviously, that's a tragedy to have to live through as a wife. Yeah. And so she was just obviously going

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 through a terrible time and just feeling disconnected in a new place with no real community, no church

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 community. And somehow she was, she got connected to the for her Facebook group. And it was just

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 a blessing to her. And she like wrote this long message to us, letting us know how much she

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 appreciated it, and how it was just a blessing to her in that time of her life. And I love those kind

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 of stories, because we're making an impact on someone's life, and they don't even live within

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 our state, you know, that's awesome. No, I think that's tremendous. And she's obviously very integrated.

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 She's very much part of the community. She's that willing to share her story with you, which it's

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 hard. We've talked about this before for people to pass online from anonymity to community. It's very

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 difficult for people to kind of break that barrier and say, here I am. I'm watching you guys. Here's my

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 story. And I want to stay walking with you. And she's done that. And that's a big deal. So now looking

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 ahead, what is for her look like? And I'm sure you guys are thinking about reopening, you guys are

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 thinking about all sorts of things. What does this look like on in the future? Because you were looking

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 at this as once a month. And now it's gone once a week, and growing. So obviously, there's big plans

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 for this down the road. Definitely. Yeah. So we've been thinking a lot this week, meeting and praying and

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 dreaming together. And so like I said, Pastor Darwin's new book, The Good Life is coming out.

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 It releases June 2nd. As a church, we're going through the Good Life series, a sermon series,

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 and that starts on May 31st. And so all of our small groups are going to be reading the Good Life

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 book together and going through a conversation guide that we're creating to help facilitate

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 conversation about the book. And so what we've decided to do is, within the Facebook group,

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 we're going to host a watch party of our Sunday services. So that women, if they want to watch

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 together, they can all congregate within the For Her Facebook group to watch the service together

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 every Sunday. And then we are going to, we have a few women that we're asking to be servant leaders

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 in the group as moderators. And they are going to be creating conversation using the questions from

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 the guide to have conversation within the large group of women. Like just making posts, like sharing

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 their own insights, encouraging the women to read the book along with them and share what they're

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 learning, what God is showing them. And then we are also pointing them to our Good Life groups,

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 since all of our small groups are going to be walking through the Good Life. We're saying,

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 if you want to be a part of a small group, you can be, it's not going to be a specifically like women

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 only group, but it's a small group that is going to be walking through the Good Life together.

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 So you guys are looking at this as a way to on-ramp people towards regular small groups,

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 not necessarily to keep them in For Her small groups.

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 Right.

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 Understood. So if that's the case, is there hope to revamp or to re-up For Her down the road? Or

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 is this just, hey, this is a one-off, we're going to leverage this to pull people into small groups,

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 and then we're going to keep moving on?

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 Yeah, no, I think we definitely want to keep it going. We see the desire of the women within our

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 church to have this connection with other women. And so we want to keep the For Her Facebook page

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 going. We're creating like a content calendar for the group specifically so that we can always be

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 sharing things on there. And we want to be just creating that space. I think the more we engage

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 on it, the more other women are going to engage, if that makes sense. And so we just want to keep it

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 going. And then we're just asking God to show us like, as we move, like we're taking it step by

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 step. Like we did the Esther study together. Now we're going to go into the good life. And then we're

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 going to see how it goes, how it moves in the fall as we begin to reopen and all of that.

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 That's cool. That's really cool. And I know there's a lot of it that's still very ambiguous.

00:18:56.960 --> 00:19:01.240
 Like we don't have a really well-defined sense of whatever kind of church future is going to look like

00:19:01.240 --> 00:19:06.680
 anywhere, really. I know some churches have reopened. Some have not. Some have not stopped

00:19:06.680 --> 00:19:11.460
 meeting. They've just kind of worked through whatever guidelines are there. And even with small

00:19:11.460 --> 00:19:16.080
 groups in particular, this is a pretty big struggle because everybody's talking about big church

00:19:16.080 --> 00:19:21.940
 reopening. Nobody's talked about small groups reopening and in terms of what that's going to

00:19:21.940 --> 00:19:27.020
 look like. How much of that do you feel like in the immediate is going to continue to be digital at TC

00:19:27.020 --> 00:19:31.260
 and how some of this is going to be effective? Oh yeah. No, everything. We're encouraging all our

00:19:31.260 --> 00:19:35.740
 small groups to keep meeting online throughout the series, the good life series, which is an eight

00:19:35.740 --> 00:19:45.320
 week series. So, I mean, we're just, we don't see, we would rather keep people as safe and healthy as

00:19:45.320 --> 00:19:52.340
 possible than risk reopening to have to close down again because an outbreak occurs within our church.

00:19:52.440 --> 00:19:57.480
 Like we don't want to risk that at all. And so, and the same with our small groups, like we,

00:19:57.720 --> 00:20:01.800
 we are just encouraging everyone to meet through Zoom, meet online.

00:20:03.680 --> 00:20:07.160
 And hopefully they can continue to do that.

00:20:07.160 --> 00:20:12.560
 Let me ask, has there been a shift in terms of the thought process at TC as far as online

00:20:12.560 --> 00:20:17.260
 discipleship and all this, since all this has started? Because I know like at times, like you and I

00:20:17.260 --> 00:20:21.400
 talked before and it was like, not necessarily on their radar on the onset. Part of the reason is

00:20:21.400 --> 00:20:25.540
 because, and this is a whole lot of churches, this is no offense to anybody, trying to reach their local

00:20:25.540 --> 00:20:30.060
 community, but obviously now all of our local communities have moved online. And so, you know,

00:20:30.080 --> 00:20:35.280
 how has that affected TC's discipleship strategy just kind of moving forward, looking at all the

00:20:35.280 --> 00:20:40.700
 success that you guys have had, especially with this? Oh yeah. It's all changed. It has all changed.

00:20:40.800 --> 00:20:46.200
 I think that, I think this was the wake up call that like our leadership team needed. And it's funny

00:20:46.200 --> 00:20:50.960
 because our communications director said at the beginning of 2020 that this was going to be the year of

00:20:50.960 --> 00:20:55.000
 digital. So back way back in January, he was talking about this has to be the year of digital. We're

00:20:55.000 --> 00:21:00.520
 going to ramp up our, our online presence. We're going to change our website. They're working on a

00:21:00.520 --> 00:21:08.840
 total website revamp. Right. And, um, and that was their foot. We hired a digital strategist who is

00:21:08.840 --> 00:21:15.880
 just amazing and is so smart. And so we had already been moving in that direction. And then just when

00:21:15.880 --> 00:21:22.240
 this happened, it just, Ooh, our digital strategist is very busy now. She has a lot of work to do. Um,

00:21:22.240 --> 00:21:29.240
 and which is great because she's so amazing at what she does, but yeah, I think we are, um, just really

00:21:29.240 --> 00:21:34.240
 trying to shift everything. And I think a lot of that is going to be reflected in our website and in the

00:21:34.240 --> 00:21:39.120
 opportunities that we give people, even when it comes like the, for her was not the only online

00:21:39.120 --> 00:21:45.720
 connection group that we created at the onset of this. We also had, um, started doing TC kids

00:21:45.720 --> 00:21:52.760
 online, which we had never done before. And like zoom, like TC kids, zoom play dates. Um, we did a

00:21:52.760 --> 00:21:59.040
 brain health awareness month in May. And so we had brain health chats every week, um, for the month of

00:21:59.040 --> 00:22:04.200
 May, where we had different brain health experts at the last week we had a panel where they talked

00:22:04.200 --> 00:22:08.200
 about brain health and they talked about what it means and like, like what it means to rest, what

00:22:08.200 --> 00:22:16.340
 it means to stay healthy mentally and physically throughout this quarantine time. And it was great

00:22:16.340 --> 00:22:21.060
 because we could point people to, we still have resources. We're still here for you. We're still

00:22:21.060 --> 00:22:25.240
 providing care for you. We'll, we're still providing connection points for you, even though it's all

00:22:25.240 --> 00:22:31.380
 online. That's good. And you feel like the church is really kind of absorbing this and tuning into it

00:22:31.380 --> 00:22:34.860
 and feeling like they're part of this, right? Like this is a big deal where it's not to say we're

00:22:34.860 --> 00:22:40.860
 putting content out. Are you guys getting feedback as far as like how it's going? Yeah, I think people,

00:22:41.120 --> 00:22:50.400
 what we always try to do is create, um, ways like relational opportunities. And so a lot of that is just

00:22:50.400 --> 00:22:55.120
 like, let's say in the chat, everything, every video that we premiere or go live with, there's always

00:22:55.120 --> 00:23:01.660
 a chat and there's always engagers within the chat, asking questions, pointing to, uh, websites, um,

00:23:01.660 --> 00:23:06.300
 giving information so that people know that we're not just, you're not just watching a video. We're here,

00:23:06.300 --> 00:23:10.540
 we're watching it with you. We're having a discussion about it. If you have a question, I'm here to answer

00:23:10.540 --> 00:23:16.680
 it. Um, so that's a big part of it. And then, um, like, so one of the other things is we are now doing

00:23:16.680 --> 00:23:23.600
 membership online, which we had never, ever done before. And so, um, one of the biggest things that we

00:23:23.600 --> 00:23:29.800
 wanted to make sure was that it wasn't just, all right, watch this video and sign a, sign a little

00:23:29.800 --> 00:23:33.860
 thing at the end says, okay, I want to be a member of TC. Like we wanted it to be as relational as

00:23:33.860 --> 00:23:38.340
 possible. So again, we had like a large group where we did like a teaching and then we broke up into

00:23:38.340 --> 00:23:43.500
 smaller groups where there was a basically like what, what used to be called table hosts, but there's

00:23:43.500 --> 00:23:50.420
 no table now. Cause it's online. So a chat host, let's say, or a breakout host where, um, they would

00:23:50.420 --> 00:23:57.520
 kind of lead in some discussion questions and, um, facilitate questions. And that was a relational

00:23:57.520 --> 00:24:02.720
 touch point. And we had the same group, like the same host with the same group week to week so that

00:24:02.720 --> 00:24:08.140
 they would create a bond. And then we're having like a social distancing drive by. Cause usually at the

00:24:08.140 --> 00:24:13.000
 end of our membership classes, we, they get like a little gift. So we're going to do a drive by where

00:24:13.000 --> 00:24:16.440
 they come to the church. We're going to stand six feet apart and wear masks and gloves and give them

00:24:16.440 --> 00:24:20.560
 their gift because we, and say like, hi, and wave to them and say, we're so glad you're part of TC,

00:24:20.780 --> 00:24:26.640
 you know? Um, so it's all about, um, I guess Jeff always uses that digital word, which sounds weird,

00:24:27.000 --> 00:24:30.440
 but we're trying to figure out how can we be digital and physical at the same time?

00:24:30.860 --> 00:24:35.540
 I'm mad. Cause I was the one who gave it to Jeff. Oh, were you the one? Oh, okay. Sorry guys. It was

00:24:35.540 --> 00:24:40.000
 Ray DeArmas. I'm just going to take it away from Jeff. Just like I'm taking away his podcast right now.

00:24:40.000 --> 00:24:45.960
 But yeah, no, it's it. And I'm glad that you guys are wrestling through all this stuff because it's,

00:24:45.960 --> 00:24:51.140
 it's a challenge. It is a challenge. And, and really the challenge kind of moving forward that

00:24:51.140 --> 00:24:55.680
 we've been talking to a lot of folks in a lot of churches is what to keep and what to go and how a

00:24:55.680 --> 00:24:58.980
 lot of that's going to work out. But it sounds like you guys are wrestling with a lot of the right

00:24:58.980 --> 00:25:04.780
 questions. Um, now mind you, I know not every, but every church is excited about these digital

00:25:04.780 --> 00:25:10.000
 processes and these digital tools. I've dealt with a lot of pastors who are a little bit antagonistic

00:25:10.000 --> 00:25:15.420
 towards it. Um, how are you guys handling, getting people to those next steps? Cause that's what I

00:25:15.420 --> 00:25:18.500
 keep telling them. I'm like, part of the reason why you're antagonistic is because you're not thinking

00:25:18.500 --> 00:25:24.460
 about people taking their next step beyond the broadcast. And so how have you guys done that?

00:25:24.460 --> 00:25:29.820
 Because for her, it would have been great on its own in terms of content, but you guys stepped it up

00:25:29.820 --> 00:25:34.560
 another level by creating the community around it. So how are you guys bridging that gap between

00:25:34.560 --> 00:25:39.900
 content and community and getting people there? Man, that's a great question. Let me think.

00:25:41.320 --> 00:25:45.960
 I feel like there's so, I just feel like there's so much, it's such a, like an interweaving of

00:25:45.960 --> 00:25:53.080
 different things and a lot of collaboration between teams. Um, I think it's always, so we have like

00:25:53.080 --> 00:25:58.620
 even a care connection card, let's say, or a connection card that we do that, you know, like the

00:25:58.620 --> 00:26:02.700
 regular connection card that you do on Sunday mornings usually, but we have like a digital version of

00:26:02.700 --> 00:26:08.100
 that and beyond that, we have a care version of that. So we, we create these, um, forms, these cards that

00:26:08.100 --> 00:26:13.160
 people can fill out. And that just doesn't go into outer space. Like that goes to a person that reads

00:26:13.160 --> 00:26:19.380
 through them and then makes contact with them, whether that's email or phone or a zoom call. And so we are

00:26:19.380 --> 00:26:26.280
 still trying to, like, we respond to every email. We respond to every phone call. I know that like,

00:26:26.340 --> 00:26:30.640
 unfortunately there's some churches that are not that way. Like they, someone sends an email and just

00:26:30.640 --> 00:26:34.420
 goes somewhere and then people ignore it. And, but we don't do that. Like we really care. Like we

00:26:34.420 --> 00:26:39.040
 really respond to every single email, you know? And so I think that's a huge part of it. And I think

00:26:39.040 --> 00:26:43.420
 even when it comes to social media, because I'm really involved with our social media as well,

00:26:43.420 --> 00:26:48.320
 I'm very passionate about responding to every comment, every message, every DM that we get,

00:26:48.320 --> 00:26:52.740
 because I want them to know that they're, that we are a family, that we are here for you. We're not

00:26:52.740 --> 00:26:58.480
 just wanting you to consume our content. We want to help you in your discipleship process or in your,

00:26:58.620 --> 00:27:02.660
 in your life. No, that's helpful because a lot of people, especially people who are,

00:27:03.000 --> 00:27:06.260
 who are obviously connecting with you guys online there, if they're connecting to you,

00:27:06.260 --> 00:27:10.320
 it's because they are longing for that piece of community, right? They're not just connecting

00:27:10.320 --> 00:27:14.380
 simply because they dig your podcast or they dig, they dig Derwin or they dig Vicky and the stuff

00:27:14.380 --> 00:27:19.300
 that you guys are doing, but it goes a step beyond that. And transformation, mind you,

00:27:19.540 --> 00:27:25.120
 I know that transformation tried multi-site and that didn't work out. I know we've talked about that

00:27:25.120 --> 00:27:31.260
 in the past, just privately, but in the future, you guys have really exploded online. How do you

00:27:31.260 --> 00:27:37.820
 see online kind of taking a greater emphasis as things move forward? Oh man, it's just, it's like,

00:27:37.820 --> 00:27:43.220
 it's everything. We're trying to, I think one of our biggest strategies right now is that we're seeing

00:27:43.220 --> 00:27:50.040
 ourselves as an online church, huh? Not as like a church that has a broadcast online. Like we are

00:27:50.040 --> 00:27:54.720
 an online church right now. And yes, we have a building that we, that we will use someday.

00:27:55.120 --> 00:27:59.560
 That's a huge shift from conversations that you and I have even had in the past in regarding TC.

00:27:59.760 --> 00:28:06.420
 That's a big shift. How do you guys arrive at where a church, you know, in, in the Carolinas too,

00:28:06.800 --> 00:28:13.220
 we're an online church. Like that's a major jump. I think just seeing the impact, like seeing the

00:28:13.220 --> 00:28:21.100
 numbers of people who are watching our broadcast online every single Sunday, watching our midweek

00:28:21.100 --> 00:28:28.280
 services who are like, even our follows on, on Instagram and Facebook have grown so much. And we

00:28:28.280 --> 00:28:35.760
 see where people are watching from. And it's just amazing. Like we just understand now the impact that

00:28:35.760 --> 00:28:42.440
 we can have not only in North Carolina, South Carolina, but beyond. And recently, even on our

00:28:42.440 --> 00:28:48.340
 Instagram, we shared a story about a woman who lives in Maryland, I believe. And she watches Faithfully.

00:28:48.420 --> 00:28:56.180
 She's a transformer. So she does not live in North or South Carolina, yet she's a part of our family.

00:28:56.180 --> 00:28:59.660
 And so we wanted to feature that story to show people like you see, like, it doesn't matter where

00:28:59.660 --> 00:29:05.460
 you live. You can be part of our TC family. Um, see, I know this is true because my mother-in-law

00:29:05.460 --> 00:29:11.480
 is now a self-proclaimed transformer. She's loving it. She's digging it. Yeah. I love, I know we

00:29:11.480 --> 00:29:15.500
 talked on the phone the other day. She's like, I'm a transformer in Miami. I'm like, yeah, girl,

00:29:15.500 --> 00:29:21.000
 we're going to do, we're going to do a Miami campus, TC Miami. You know, I'm, I like that.

00:29:21.220 --> 00:29:24.300
 She'll be the first one to show up for sure. There's no question about it,

00:29:24.300 --> 00:29:28.800
 but that's, that, that is the power that you guys have created this great community. I mean,

00:29:28.860 --> 00:29:34.120
 granted it did start with, with phenomenal content. There's no question about it. It's great content,

00:29:34.120 --> 00:29:39.040
 you know, but then there's the community that's created around the content that really makes it

00:29:39.040 --> 00:29:44.340
 more compelling. Yeah, for sure. I think, I think showing people that you, when you show people that

00:29:44.340 --> 00:29:48.900
 you care and you show people that you're willing to walk with them and willing, like, you know,

00:29:48.900 --> 00:29:54.440
 if someone, if someone messages us about, you know, I'm, I'm struggling with this or that,

00:29:54.500 --> 00:29:59.100
 we don't just say, okay, we're praying for you. We say, okay, please, you know, fill out this

00:29:59.100 --> 00:30:02.280
 connection card. Someone from our team is going to be in contact with you. And then they are,

00:30:02.360 --> 00:30:07.780
 they email them or they call them. And then we set up a zoom care meeting with one of our care

00:30:07.780 --> 00:30:11.860
 shepherds. Like we walk them through it. You know, we don't just abandon people. It's like,

00:30:11.920 --> 00:30:15.860
 oh, did you watch Sunday? Okay, cool. See you next week. Like we want to see people all throughout the

00:30:15.860 --> 00:30:20.060
 week. That's awesome. That's really good. How else are you guys keeping that contact throughout the

00:30:20.060 --> 00:30:25.320
 week? Cause that's, that's a challenge for a lot of folks. I mean, I think that always social media

00:30:25.320 --> 00:30:35.640
 where we update every day and we encourage people to interact on there. The, the for her group has

00:30:35.640 --> 00:30:40.860
 shown us that it doesn't have to be just a for her group. We can have groups about anything and

00:30:40.860 --> 00:30:46.400
 everything. And so I think that's probably a move that will make more Facebook groups because there's

00:30:46.400 --> 00:30:52.180
 more engagement within groups than on pages. Ooh, talk about that. Talk about that. I agree.

00:30:52.740 --> 00:30:59.080
 Yeah. Talk about that. Why do you say that's the case? Okay. Well, this is something that I learned

00:30:59.080 --> 00:31:05.180
 from Nona Jones who works at Facebook. She's like their faith, uh, initiative person, partnership

00:31:05.180 --> 00:31:11.600
 person. Anyways, she's a genius. And I've listened to a lot of her talks and she always says how Facebook

00:31:11.600 --> 00:31:16.320
 pages are more of like a drive-by, like it's like your front door and people just kind of like see what

00:31:16.320 --> 00:31:20.680
 this is. Oh, this is transformation church. Oh, okay. They have, okay, cool. See you later. But groups are

00:31:20.680 --> 00:31:29.000
 where people get into community and get connected. And so, um, it's just, it's just easier. It's, it's,

00:31:29.000 --> 00:31:35.280
 it can be smaller. You can, you can just, you're going to receive more engagement within a group than

00:31:35.280 --> 00:31:40.740
 on a page. And so, and you can, I don't know. It's just, is there just something about a group?

00:31:40.820 --> 00:31:46.660
 It feels safer. It feels more intimate. It feels closer than a page. A page is more public than a

00:31:46.660 --> 00:31:52.620
 group is. Yeah. The thing I've noticed about groups within this is the user's ability to add content to

00:31:52.620 --> 00:32:01.340
 it, which is good and bad. Like it depending, right? Yes. We learned that. I mean, I've seen some, some

00:32:01.340 --> 00:32:06.860
 weird, horrific content that as an admin, I've had to like, no, we're not doing that. We're not doing

00:32:06.860 --> 00:32:10.960
 that here or we're not promoting that or no, you cannot promote your multi-level marketing scheme

00:32:10.960 --> 00:32:18.660
 on our Facebook group. But, but it's definitely been an opportunity though, for people to drive

00:32:18.660 --> 00:32:24.460
 content and even to give feedback in a good way. You know, like a lot of people take feedback as,

00:32:24.600 --> 00:32:26.780
 oh, they're going to do, they're going to do the negative thing. They're going to say, well,

00:32:26.780 --> 00:32:30.540
 why doesn't our church do this? Why don't you guys do that? I've not seen any of that. What I have

00:32:30.540 --> 00:32:35.460
 seen more of is, man, I love this week's message. Hey, how can, how can I pray for some of the

00:32:35.460 --> 00:32:39.720
 different people at our church? That's been pretty powerful and transformative to see in a group versus

00:32:39.720 --> 00:32:44.820
 just a brand page where it's just us talking at people. Yeah, I think that's good. I think that's a

00:32:44.820 --> 00:32:49.480
 really good point because even within our for her page, we see women saying, Hey, I was reading this

00:32:49.480 --> 00:32:53.160
 devotional this morning. I was reading the Bible and I, and I saw this and it reminded me of something

00:32:53.160 --> 00:32:59.420
 Vicki said, or, you know, and then it's, it's encouraging is what it is. It encourages people

00:32:59.420 --> 00:33:05.600
 within their own spiritual habits, within their own spiritual walks. And it's, it's good because it

00:33:05.600 --> 00:33:12.100
 feels like you're doing it together. It's good. That's real good. So now, I mean, obviously,

00:33:12.760 --> 00:33:19.480
 as you know, you talked about like the good life book and all this stuff is for her done or is for

00:33:19.480 --> 00:33:25.080
 her relaunching in the fall or what's next for that? No, I mean, I don't think it's done at all.

00:33:25.180 --> 00:33:30.780
 This is something, like I said, that we were planning even before all of this happened. And this is

00:33:30.780 --> 00:33:36.180
 something we have a vision and a passion for. And so it's definitely not done and it will keep going.

00:33:36.260 --> 00:33:40.900
 Like right now it's going to look differently than how it did while we were doing our Esther study. Now

00:33:40.900 --> 00:33:45.660
 it's more of the good life and it's more us as a church, you know, coming alongside pastor Derwin

00:33:45.660 --> 00:33:50.840
 as he's releasing this book that we all like love and believe in. And then from the fall, then we'll

00:33:50.840 --> 00:33:55.560
 see, you know, where it goes from there. That's really good. And something that I'm hoping to see,

00:33:55.680 --> 00:33:59.600
 I'm hoping to see, and mind you, she's being really humble. I'm hoping to see Christelle start

00:33:59.600 --> 00:34:03.880
 teaching it for her online. I'm really looking forward to that kind of stuff. I know she's not going to

00:34:03.880 --> 00:34:08.120
 tout her own content, but I'm telling you right now, she's a Bible teacher and I think she would do a

00:34:08.120 --> 00:34:14.260
 phenomenal job at it. So that's just me. All right. Welcome. Hey, look, I got a long history

00:34:14.260 --> 00:34:20.060
 with Christelle and I'm very, very happy to see you leading people here online and to really be

00:34:20.060 --> 00:34:25.080
 driving this transformation because what I had seen a lot of in the past, and this isn't a critique,

00:34:25.200 --> 00:34:29.100
 it was just an observation, was just some hesitancy because there had always been this ability

00:34:29.100 --> 00:34:34.300
 to have this kind of influence online from transformation. And now that I see them embracing

00:34:34.300 --> 00:34:37.680
 it, I just love it. Yeah. Phenomenal. And I see a thriving factor in it.

00:34:38.520 --> 00:34:42.160
 Yeah. I think I believe that too. And I, and I'm, and I'm so thankful to see it.

00:34:42.620 --> 00:34:48.020
 You know, my husband, Alex also works at TC in the communications. He's so gifted at storytelling

00:34:48.020 --> 00:34:53.560
 through video and photos and all of that. And so he's also very passionate about this. Like we,

00:34:53.660 --> 00:34:58.580
 we have to do things online. We have to like tell these stories that what's happening and put it

00:34:58.580 --> 00:35:04.160
 out there. And so having him, having our communications director, who also, who called

00:35:04.160 --> 00:35:10.280
 2020 the year of digital before COVID even happened, having our, yeah, having our digital

00:35:10.280 --> 00:35:15.500
 strategies, like where God is building this team. Like God knew what was happening even before we knew

00:35:15.500 --> 00:35:19.160
 what was happening. And he was already putting people in the right places. And it's just like,

00:35:19.200 --> 00:35:23.460
 our eyes were all opened and everyone's, everyone's eyes were open to like, okay, this is happening.

00:35:23.460 --> 00:35:29.680
 And we're seeing so many more opportunities come because we have started opening up the,

00:35:29.760 --> 00:35:34.000
 the ideas of like, what does it mean to be an online church? What does it mean to go digital?

00:35:34.400 --> 00:35:39.320
 And so we just see so many opportunities coming and we know that's God doing his work.

00:35:39.600 --> 00:35:44.360
 So anyways, now to land the plane, uh, Christelle, you know, do you have any closing thoughts as to

00:35:44.360 --> 00:35:49.800
 how you would encourage churches to move in digital strategy and digital discipleship in this kind of

00:35:49.800 --> 00:35:52.580
 direction as to what you guys have done for women? I mean, it's powerful.

00:35:53.100 --> 00:36:00.000
 It can feel overwhelming, especially if you're not, um, well-versed in digital and online and all of

00:36:00.000 --> 00:36:06.400
 that. It can definitely feel overwhelming, but there are so many people within your church who

00:36:06.400 --> 00:36:12.100
 know how to do this. Like there are younger people or maybe even like moms and moms are amazing on

00:36:12.100 --> 00:36:15.660
 Facebook. Like you don't even know there's so many mom Facebook groups. They know how to run it

00:36:15.660 --> 00:36:22.460
 like better than anyone else. I know there's like younger people who are, who just have like a knack for it.

00:36:22.460 --> 00:36:25.560
 You know, there are people within your church, you know, even if you don't know how to do it,

00:36:25.700 --> 00:36:30.480
 there's somebody in your church, even if it's one person who knows how to navigate online spaces

00:36:30.480 --> 00:36:35.880
 very well. So it's time to tap them on the shoulder and say, please help me like show some

00:36:35.880 --> 00:36:40.500
 humility and be like, okay, I don't know what I'm doing. Please help me with this. And they'll do it.

00:36:40.520 --> 00:36:46.360
 They'll be so excited and they'll love to help navigate this new arena for you. I think that's like

00:36:46.360 --> 00:36:51.640
 step number one, like, and if not, then ask God, you know, pray and ask him to show you who that is

00:36:51.640 --> 00:36:55.140
 or to bring that person to your church. Because I promise you, there are so many people out there

00:36:55.140 --> 00:36:59.920
 who know what they're doing when it comes to this. That's so good. That's so powerful. And I agree.

00:37:00.160 --> 00:37:04.140
 You know, if you're out here listening and you're thinking to yourself, well, this is great, but I

00:37:04.140 --> 00:37:09.000
 don't have a dynamic speaker or I don't have the kind of personality that transformation has on either

00:37:09.000 --> 00:37:13.360
 men or women's side. How in the world can I get started? The reality is, is your willingness is

00:37:13.360 --> 00:37:18.100
 kind of the first place to start. And if you're a regular listener on the church digital, we talk

00:37:18.100 --> 00:37:22.480
 about this all the time. It's okay to fail. Like it's okay to mess up in this space in the sense of,

00:37:22.620 --> 00:37:27.760
 yeah, I tried something and it didn't work out, but get back up and try again. Because as we're

00:37:27.760 --> 00:37:35.620
 seeing here and what's happening at transformation, this wasn't planned. Nobody went into this saying,

00:37:35.620 --> 00:37:39.780
 hey, this is going to be a sensation. We're going to get 800 women into a Facebook group and over 250

00:37:39.780 --> 00:37:45.900
 women involved in small groups in four weeks. There was no plan that kind of went into this in motion,

00:37:45.900 --> 00:37:50.480
 but there was the willingness to say yes to God. And even when the plan on zoom fell apart,

00:37:50.480 --> 00:37:55.080
 there was the willingness to get up. Yeah. And that wasn't even, that wasn't even the last fail

00:37:55.080 --> 00:38:00.500
 because we had other fails after that. And we had to regroup and, and, and, and like, I think the

00:38:00.500 --> 00:38:04.940
 very first week that we had the video teaching, we, we said we were going to do individual watch

00:38:04.940 --> 00:38:08.840
 parties in all of the different small groups. That was a fail because so many people were like,

00:38:08.920 --> 00:38:14.860
 how do I do this? Where do I go? I don't understand. And so we had to just simplify like one watch party

00:38:14.860 --> 00:38:20.500
 in the large group, then go to your small groups, you know? So you, you, you, uh, something Pastor

00:38:20.500 --> 00:38:23.380
 says is sudden change, which I guess is a football thing. I don't know.

00:38:24.100 --> 00:38:28.820
 What was that? What was that again? Sudden change. Sudden change. Okay. Yeah. Like,

00:38:28.920 --> 00:38:33.540
 it's just like something happens. Now you have to rethink your whole strategy. It's a sudden change.

00:38:33.540 --> 00:38:36.480
 So just move and just do it, you know? So that's what we had to do.

00:38:37.000 --> 00:38:41.460
 That sounds good. And that kind of, I think that exemplifies maybe church ministry in general,

00:38:41.460 --> 00:38:46.840
 but definitely church online is sudden change is just part of the norm. Um, and it's, it's tough

00:38:46.840 --> 00:38:50.880
 to embrace, but it's definitely something that needs to, needs to be embraced, especially when

00:38:50.880 --> 00:38:55.940
 we're in the business of faith and working for God, because every hero I've ever had in the Bible

00:38:55.940 --> 00:39:02.500
 has had to deal with sudden change. So. Oh yeah. Yep. Very cool. Well, Christelle,

00:39:02.600 --> 00:39:06.600
 thanks so much for taking the time to join us on the church digital podcast. Look forward to having

00:39:06.600 --> 00:39:11.440
 you again, because I definitely want to talk about in the future as to after you've reopened and

00:39:11.440 --> 00:39:17.380
 what's happening in terms of transformation church, being an online church first. That's that I'm sure

00:39:17.380 --> 00:39:23.320
 is going to take on a whole lot of other meanings, uh, come the fall and, and come on into 2021. So

00:39:23.320 --> 00:39:25.520
 look forward to hearing from you guys again. That'll be great.

00:39:25.980 --> 00:39:30.400
 Thanks Ray. I love you guys. And I love this podcast and everything you guys are doing. So

00:39:30.400 --> 00:39:36.120
 thank you. And then make sure if you're listening to go pick up a copy of the good life when it comes

00:39:36.120 --> 00:39:42.960
 out, because it's going to be awesome. There it is. Yes. By Derwin Gray, uh, phenomenal pastor has a lot

00:39:42.960 --> 00:39:48.060
 of great things to say and definitely, um, is very engaging online and then follow at Christelle ace.

00:39:48.140 --> 00:39:52.620
 She's a great follow, uh, make sure I'm plugging with her. All right. That sums it up here. My name

00:39:52.620 --> 00:39:54.800
 is Ray. I'm here for the church digital. We'll see you all next time.

