WEBVTT

00:00:00.000 --> 00:00:04.660
 Well, hey, everybody. Welcome to the Church Digital Podcast. My name is Jeff Reed, and

00:00:04.660 --> 00:00:09.320
 it is great to be here with y'all today. Once again, with the Church Digital, we focus a

00:00:09.320 --> 00:00:15.240
 lot on church online, talking about what that ministry looks like and how it can be utilized

00:00:15.240 --> 00:00:20.660
 in the church today. And I'm joined today by a guest here, and this is a man that I've

00:00:20.660 --> 00:00:26.260
 grown to love in a very short amount of time. This is Ben Stapley, currently Weekend Experience

00:00:26.260 --> 00:00:31.080
 Director, I believe is the title, at Christ Fellowship, and he's got a long track record

00:00:31.080 --> 00:00:38.300
 of online and communication, formerly with Liquid Church, and as I'm sure as well as a number

00:00:38.300 --> 00:00:42.740
 of other churches. I just want to say this up front, even before I let you talk, Ben, because

00:00:42.740 --> 00:00:48.520
 this is awesome. I respected you before I even met you. And like Ben was, I don't know if

00:00:48.520 --> 00:00:54.980
 you follow Ben online at Ben Stapley, but I don't know many people around in the Christian

00:00:54.980 --> 00:00:59.320
 industry, and I'm sorry to call it that, but the Christian industry, that utilize technology

00:00:59.320 --> 00:01:04.480
 as well as he does to create a platform and to create resources that are out there. And

00:01:04.480 --> 00:01:09.160
 so like it was one of those things, you know, even like four or five years ago, I was like,

00:01:09.240 --> 00:01:14.020
 man, this Ben Stapley guy is awesome. I love this. And I was sharing his resources out with

00:01:14.020 --> 00:01:20.160
 pastors and with church staff and people that I was working with. And it's awesome now to see

00:01:20.160 --> 00:01:24.340
 him down here at Christ Fellowship at a church that I'm very active with and involved with

00:01:24.340 --> 00:01:30.280
 doing his thing and helping the church here. So Ben, that's the best intro I know how to give you.

00:01:30.760 --> 00:01:34.660
 I will give you the $20 after this conversation. Thank you. That was wonderful. That was wonderful.

00:01:35.500 --> 00:01:42.620
 Awesome. I will gladly take that. Apple Pay is a great option. Cash App works too. So hey, Ben,

00:01:42.660 --> 00:01:47.980
 man, just tell us a little bit, like I've totally just sucked up, but what can you do? What do you do

00:01:47.980 --> 00:01:52.720
 at Christ Fellowship and what does your day-to-day look like? Yeah. So let me suck up a little bit

00:01:52.720 --> 00:02:01.160
 back. First of all, I've been loving the podcast. They're incredible. Learning from this platform that

00:02:01.160 --> 00:02:07.120
 you have right here. And I love you spearheading this because I think this is a need and will only

00:02:07.120 --> 00:02:14.240
 grow in its neediness for the church world as we continue in advance. So I love the fact that you've

00:02:14.240 --> 00:02:18.840
 launched this platform and these conversations for people to engage with and to learn with.

00:02:18.980 --> 00:02:24.720
 And I also, I also love learning from you because you, I like to call myself cutting edge, but you're

00:02:24.720 --> 00:02:30.460
 bleeding edge. And so like, I look to you and see what you've done and the mistakes you maybe have

00:02:30.460 --> 00:02:35.600
 made or lessons that you learned and say, I'm going to apply that from Jeffrey. So I think you're a

00:02:35.600 --> 00:02:40.620
 vanguard there. And I appreciate that heart of yours. In relationship to what I'm doing here at

00:02:40.620 --> 00:02:44.560
 Christ Fellowship, the weekend experience director kind of encompasses a couple different things.

00:02:45.600 --> 00:02:51.840
 Basically, we're looking to craft services so compelling every week that people invite someone

00:02:51.840 --> 00:02:57.400
 to join them the following week. Oftentimes the bar for most churches is, hey, we just, if people come

00:02:57.400 --> 00:03:03.320
 back, we're happy. For me, the bar is a little higher. I want services so engaging that I'm, that our

00:03:03.320 --> 00:03:09.420
 guests are inviting new guests to join them every week. That's the bar for me. I have the privilege of

00:03:09.420 --> 00:03:14.200
 leading a couple different departments to pull that off. The worship production, creative, online

00:03:14.200 --> 00:03:19.760
 communications, kind of a whole collaborative team to how do we maximize this one hour on the

00:03:19.760 --> 00:03:25.720
 weekend. But then beyond that, how do we maximize the other 167 during the course of the week and to

00:03:25.720 --> 00:03:32.040
 make sure that the message that we hit on a weekend experience continues to get extrapolated over the

00:03:32.040 --> 00:03:36.940
 course of the week and we engage people that way as well. So that's the big picture of who I am,

00:03:36.940 --> 00:03:42.740
 what I do here at Christ Fellowship. That's awesome. And that's really the challenge of churches a day.

00:03:42.860 --> 00:03:48.920
 It's not just to focus on the one hour on Sunday, but to create resources and utilize the communication

00:03:48.920 --> 00:03:54.720
 channels, social media, mobile app, website to really drive a discipleship plan, a discipleship

00:03:54.720 --> 00:04:03.240
 process to help connect with people. 168 hours a week. I actually bought a domain name, 168.church,

00:04:03.400 --> 00:04:09.620
 because the goal was to create a church that does something 168 hours a day. So if that just spurred

00:04:09.620 --> 00:04:15.220
 an idea in somebody's head, I'm totally willing to sell it. So feel free to message me. I'll put the

00:04:15.220 --> 00:04:21.680
 information in the blog notes. And if you are like, I want to create a church that operates 168 hours a week,

00:04:22.720 --> 00:04:29.700
 that church can't be yours for the right. I'm your guy. That's awesome. Well, Hey, the topic I want to

00:04:29.700 --> 00:04:36.600
 talk about today is, um, is really communicating in context of church online. And we started this

00:04:36.600 --> 00:04:42.400
 dialogue just kind of on the side, Ben and I, and the initial topic was, was more towards a teaching

00:04:42.400 --> 00:04:48.740
 style, but then that just kind of naturally grew towards, okay, well, what about like on, uh, hosts and,

00:04:48.740 --> 00:04:54.240
 uh, and, uh, you know, campus pastor and communicating to the lens and what's that like. And then suddenly

00:04:54.240 --> 00:04:58.820
 we found ourselves kind of transitioning into, into chat hosts and that communication. And so like

00:04:58.820 --> 00:05:05.140
 what I want to really do today is just do a holistic view where we're talking about all of communication

00:05:05.140 --> 00:05:12.580
 in context of what happens in, in a church online service. And so, and like I said, Ben is the man

00:05:12.580 --> 00:05:18.380
 on this topic. I cannot think of a better person to be talking to. And so let's dive in. All right,

00:05:18.440 --> 00:05:23.540
 Ben, number one, like teachers and preachers, people that are communicating, which in the context

00:05:23.540 --> 00:05:29.680
 of our physical services, like this is the majority of time in a physical service. And vis-a-vis it's

00:05:29.680 --> 00:05:35.860
 the majority of time that happens in context of, of an online service. Like what options,

00:05:36.080 --> 00:05:41.060
 what instructions, what coaching would you give, you know, to a teacher that maybe for the first

00:05:41.060 --> 00:05:47.380
 time is really starting to, to expand into online. That's, that's nervous about doing it online.

00:05:47.380 --> 00:05:53.380
 Like, like what steps can you give them, uh, to help these, these communicators, uh, do online

00:05:53.380 --> 00:05:59.280
 teaching better? Yeah. So I'll try to tackle some low hanging fruit first and get to maybe more

00:05:59.280 --> 00:06:04.320
 advanced stuff as we go. So the, the, the one is, um, I would say just, uh, first of all,

00:06:04.380 --> 00:06:10.920
 um, communicate, um, to that audience, engage that audience and reference that audience. So oftentimes,

00:06:10.920 --> 00:06:16.180
 um, oftentimes the preachers will just preach to the room. We'll just preach to the people they

00:06:16.180 --> 00:06:20.660
 literally see in front of them, which makes sense because that is the way that they were trained.

00:06:20.780 --> 00:06:26.280
 Most preachers, um, especially if they're a Gen X or boomers were trained to preach to a room,

00:06:26.280 --> 00:06:30.960
 they weren't concerned with cameras in the back or, or even if they were not necessarily even where

00:06:30.960 --> 00:06:36.080
 those cameras went, like who's watching that video experience. And that is obviously, um, blown up

00:06:36.080 --> 00:06:40.320
 over the past decade in terms of the different avenues that that experience can now reach. So,

00:06:40.760 --> 00:06:46.660
 so first of all, um, you know, mention that campus, um, really basic thing. A lot of multi-site

00:06:46.660 --> 00:06:50.480
 churches do is they'll, Hey, you know, I'm preaching from such and such location, but I want to give a

00:06:50.480 --> 00:06:56.120
 shout out to, and they'll mention their other campuses or locations. Uh, the other thing is making

00:06:56.120 --> 00:07:00.520
 sure if you have an online campus to include them in that shout out where I've seen that before where

00:07:00.520 --> 00:07:04.980
 pastors will mention, uh, there are four other campuses, but they'll forget their online campus.

00:07:04.980 --> 00:07:09.000
 And then again, if you're doing that right away, and if you, if you view it as an actual campus,

00:07:09.400 --> 00:07:14.740
 um, then call them out accordingly and reference them accordingly. Uh, we'll even do that in promotional

00:07:14.740 --> 00:07:17.900
 materials for our price fellowship. Hey, we got a great experience happening this weekend.

00:07:18.280 --> 00:07:23.360
 Um, it's at six of our locations or, or, or online. And so even before the weekend comes,

00:07:23.360 --> 00:07:31.560
 we're just acknowledging that as a vital and valuable, um, avenue to experience, uh, what's coming up over

00:07:31.560 --> 00:07:36.780
 the weekend and keeping it on par with physical location. So calling it out is the first and lowest

00:07:36.780 --> 00:07:43.840
 hanging fruit for, for communicators, pastors, teachers, preachers. Uh, the next thing I would say

00:07:43.840 --> 00:07:51.440
 is, um, as much as they can preach for the screen and not the stage. Uh, this is, this is funny. We, um,

00:07:51.440 --> 00:07:55.300
 um, you know, I've seen this before, but you've probably seen this before where, before cameras

00:07:55.300 --> 00:08:00.000
 happened and before I mag image magnification, where you would project yourself onto the screens

00:08:00.000 --> 00:08:05.580
 behind you. Um, you as a communicator had to be big and bold and, and, and visibly dynamic

00:08:05.580 --> 00:08:12.080
 to engage the room. And so you would literally walk around on stage and create all this kinetic energy,

00:08:12.080 --> 00:08:16.520
 um, because you didn't have those support systems. Well, guess what? Now we, we do now have those

00:08:16.520 --> 00:08:22.780
 support systems. We've had it for a while and we, you don't need to, um, manufacture all that kinetic

00:08:22.780 --> 00:08:28.880
 energy anymore because it's already there. So, um, preach for a screen experience and not a stage

00:08:28.880 --> 00:08:34.080
 experience, but it's one of the basic ways ways is to, to not walk around as much and, and kind of be a

00:08:34.080 --> 00:08:39.800
 little more locked in. Um, because if you do it, it's a silly thing, but, um, it's, it's, uh, my ability

00:08:39.800 --> 00:08:44.460
 to follow you from an audience perspective. If I'm in the room from farther back, it's easier for me to

00:08:44.460 --> 00:08:49.880
 pan because it's not that dramatic, but if there's a tight shot on me, like a waist up shot and I'm

00:08:49.880 --> 00:08:53.800
 walking back and forth, then the audience, the visual experience there is going to create some

00:08:53.800 --> 00:08:59.360
 whiplash because it's, it's going back too fast and, and, and back and forth. So just like taking those

00:08:59.360 --> 00:09:06.040
 things into consideration. Yeah. The camera officer having fun there, trying to keep up with, with a guy

00:09:06.040 --> 00:09:11.960
 walking back and forth, I've done enough live video to know, uh, that's, uh, that's always an

00:09:11.960 --> 00:09:17.640
 interesting position to be in. What else you got? I would say, this is funny. I use the, um, I remember

00:09:17.640 --> 00:09:23.220
 back in the day when people would design websites, you know, probably like 10, 15 years ago, the, the

00:09:23.220 --> 00:09:29.460
 phrase would be, um, it's gotta be, it's gotta be mobile friendly. So the adage back then was you're

00:09:29.460 --> 00:09:34.860
 making a website for a desktop experience, but there might be some people, you know, I say like 10,

00:09:34.860 --> 00:09:38.600
 you know, 10, five years ago, there might be some people who are going to experience it mobily.

00:09:38.600 --> 00:09:44.740
 Well, obviously that has radically changed over the past five, 10 years. Now it's, um, the phrase is

00:09:44.740 --> 00:09:48.800
 you're going to make it desktop friendly, but the assumption that your primary audience, the majority

00:09:48.800 --> 00:09:54.100
 of your people are going to experience your website, your content on a mobile device. And then the

00:09:54.100 --> 00:10:00.200
 secondary audience is the desktop experience. And so that, that same switch has happened there. I

00:10:00.200 --> 00:10:05.020
 encourage, um, preachers, communicators to make that same switch, um, in terms of how they view

00:10:05.020 --> 00:10:11.240
 their audience that, um, they, they need to make sure that it is stage friendly. So your main audience

00:10:11.240 --> 00:10:16.320
 is people through the screen, but then you need to make sure that it's stage friendly. So, or another

00:10:16.320 --> 00:10:22.940
 way to say that is, um, your, your primary audience is, is online and your secondary audience is actually

00:10:22.940 --> 00:10:28.320
 in the room. Again, this is for some communicators, this is revolutionary and it's even hard for them

00:10:28.320 --> 00:10:32.180
 to kind of wrap their mind around it. But if you just look at the numbers, uh, how many people you

00:10:32.180 --> 00:10:36.980
 have in the room, how many people you currently have online or could have online, that's your primary

00:10:36.980 --> 00:10:42.940
 audience where your numbers are at. So if you make that switch, um, a lot of everything else in terms

00:10:42.940 --> 00:10:48.400
 of how you communicate, uh, follows. So follow the numbers, uh, and then communicate to them accordingly.

00:10:49.540 --> 00:10:56.560
 Hmm. So like if, if I'm tailoring something specific for an online environment, um,

00:10:57.440 --> 00:11:04.180
 or trying to reach the online people first now, like I read YouTube, YouTube, the average video is like

00:11:04.180 --> 00:11:09.860
 five minutes long. Facebook, the, I think the average video is like three minutes. Ted talks are like

00:11:09.860 --> 00:11:15.940
 what 15 to 18 minutes, some, something like that. And so in an online audience, like the content is

00:11:15.940 --> 00:11:21.480
 in a much shorter context. Um, how do, how do we wrestle that tension? You know, the average sermon

00:11:21.480 --> 00:11:26.220
 is what 30, 40. Uh, I was, I was actually at a church the other day that's considering doing church

00:11:26.220 --> 00:11:32.140
 online and the pastor preached an hour. Like, so what, what, how do we wrestle with that? Okay. I want

00:11:32.140 --> 00:11:38.260
 to target an online. I want to reach a younger, but the, the experiences that we're currently

00:11:38.260 --> 00:11:42.640
 creating and fostering are much larger. Like what, what does that conversation look like?

00:11:43.300 --> 00:11:48.960
 Yeah. The, the, the Ted talk is interesting. The, um, I usually say, Hey, a good, um, Ted talk is 18

00:11:48.960 --> 00:11:54.180
 minutes, um, because primarily it's mainly it's, it's meant to engage your head. You know, it's an

00:11:54.180 --> 00:11:59.000
 intellectual experience. Um, there isn't much in which is engaging your heart from an emotional

00:11:59.000 --> 00:12:04.100
 standpoint or your hands from an action point standpoint, but, but, but messages aren't designed

00:12:04.100 --> 00:12:08.580
 just intellectually speaking. They're all three of those facets, the, the head, the heart

00:12:08.580 --> 00:12:12.560
 and the hands. And so because of that, I say, Hey, Ted talks are great. 18 minutes. Um, we're

00:12:12.560 --> 00:12:16.620
 trying to do more than that. Why don't we double it and go for 36 as an average or, or starting

00:12:16.620 --> 00:12:22.260
 there at 36. Uh, but that's the kind of rule that I use in relationship to that. Uh, if you're

00:12:22.260 --> 00:12:27.520
 talking about a, a, a service experience, a message experience, if you ultimately want people

00:12:27.520 --> 00:12:33.960
 to take, to understand it, what you're trying to communicate, to feel it, and then have a clear

00:12:33.960 --> 00:12:40.200
 action step and, and take action on that, you need a 30 to 40 minutes to kind of accomplish

00:12:40.200 --> 00:12:44.820
 that from, from my vantage point. Now, if you're talking about just general communication, how

00:12:44.820 --> 00:12:50.920
 you can cut up that 30 to 40 minute experience and have that land on the range of social platforms,

00:12:50.980 --> 00:12:55.000
 there's a lot of different ways to do that, but I would still encourage most communicators

00:12:55.000 --> 00:13:01.660
 to still land from there, the 30 to 40. Now there is, there is some helpful things to do to make

00:13:01.660 --> 00:13:06.440
 sure that it's evergreen, that it's going to land on the, whatever platform it's going to land and

00:13:06.440 --> 00:13:11.420
 it's not going to be time-based. So some, again, some basic stuff, but if you're used to preaching

00:13:11.420 --> 00:13:16.760
 just for the room, you need to reluin these things. You cannot, you cannot date things. Um, and

00:13:16.760 --> 00:13:20.720
 you cannot, um, you cannot pace them on the day. Hey, good morning, everybody. Well, if people are

00:13:20.720 --> 00:13:26.000
 going to watch this later on at night online, that doesn't make sense. Um, um, or even calling

00:13:26.000 --> 00:13:31.460
 things out, like, um, I'll try to, I'll try to keep things that are seasonally based, um, outside of

00:13:31.460 --> 00:13:37.420
 the message experience. Uh, so here's a good example. Um, Mother's Day. That's great. We all know we're

00:13:37.420 --> 00:13:40.700
 going to celebrate Mother's Day. It's probably going to be like one of your biggest services over the

00:13:40.700 --> 00:13:44.860
 year. It's usually like after Christmas and Easter, it's usually the third biggest service for most

00:13:44.860 --> 00:13:49.140
 churches. That's incredible. If you, if you communicate all that in your message, well,

00:13:49.160 --> 00:13:52.720
 then you've dated that message and it doesn't have a great shelf life. So how do you do that? Well,

00:13:52.720 --> 00:13:59.900
 then you, you, you include all that, that, um, that time-based content and, um, anything else outside

00:13:59.900 --> 00:14:04.520
 of your message experience. So during your hosting, during your worship set, during the live stuff that

00:14:04.520 --> 00:14:11.600
 might just live, uh, live and locally, keep the time-based stuff in those moments and keep the

00:14:11.600 --> 00:14:16.440
 message portion as evergreen as you can. Now I understand that sometimes you're making a cultural

00:14:16.440 --> 00:14:20.160
 reference that's, you know, a tragedy just happened. Hey, there's, you know, shooting here

00:14:20.160 --> 00:14:24.820
 or whatever it might be. Um, but trying to minimize that as much as possible. So it has a longer shelf

00:14:24.820 --> 00:14:32.220
 life. Hmm. I like that. So position content within the context of your live service to kind of keep

00:14:32.220 --> 00:14:36.800
 that, that sermon, you know, I don't know if pure is the right word, but something where it's focused

00:14:36.800 --> 00:14:42.720
 on the topic, you know, so that you can cut it up and do things with it later or, or utilize the

00:14:42.720 --> 00:14:49.540
 sermon archive even to market outside of that. Um, so like, um, you know, guy wearing a baseball

00:14:49.540 --> 00:14:55.340
 Jersey or it's Superbowl Sunday and preacher wants to like check out in that, or, you know,

00:14:55.340 --> 00:15:00.740
 like, is that how, how does, how does illustrations, things like that, how does that tie into an online

00:15:00.740 --> 00:15:05.160
 environment? Yeah. Some of those like big moments, it's hard to kind of get around from everyone.

00:15:05.360 --> 00:15:09.740
 Every preacher is going to want to incorporate Superbowl into their message somehow come February.

00:15:09.740 --> 00:15:15.420
 So that's hard to get, hard to get around. Um, but again, if you can, if you can, um,

00:15:16.000 --> 00:15:22.700
 if you got a great illustration and it doesn't need any of those, uh, references that base it upon

00:15:22.700 --> 00:15:27.500
 time, then, then pull them out. Uh, again, it's something as simple as not saying good morning

00:15:27.500 --> 00:15:32.000
 to begin your message that oftentimes that's how a lot of preachers do that. Um, and that's like,

00:15:32.000 --> 00:15:35.800
 that's even helpful outside of the online experience. Um, you'll see a lot of churches

00:15:35.800 --> 00:15:40.020
 they'll do this. They'll have like maybe a Saturday service and they'll use that as their

00:15:40.020 --> 00:15:43.860
 backup service. If this is like a multi-site and the stream goes down on Sunday morning

00:15:43.860 --> 00:15:48.220
 and that's the backup. Well, they're used to saying, Hey, good evening, everybody. Well,

00:15:48.220 --> 00:15:53.020
 when that gets played back Sunday morning, that feels weird. So even outside of the online

00:15:53.020 --> 00:15:59.680
 people, when you do that, uh, as much as you can stop making your messages, see time-based,

00:15:59.680 --> 00:16:03.860
 it has benefits across all the playback platforms.

00:16:05.320 --> 00:16:11.080
 Awesome. You know, and I know one of the things, um, that, uh, that you and I have talked about

00:16:11.080 --> 00:16:17.240
 in the past, and this goes back to the liquid days. Um, there was a, there was a review team

00:16:17.240 --> 00:16:22.940
 and, or honestly, like, I forget the exact language, but it was the first time that, that I'd ever had

00:16:22.940 --> 00:16:28.760
 had this experience of, uh, or hearing about it where like a sermon would happen like as an early

00:16:28.760 --> 00:16:33.580
 read and there, there was like feedback from a, from a different demographics or like, could you

00:16:33.580 --> 00:16:39.620
 explain some of that, uh, to the audience? So real, like real big picture is, um, Hey, um, like for

00:16:39.620 --> 00:16:45.360
 the preachers out there, uh, everyone's going to review your message, um, already. So when you're

00:16:45.360 --> 00:16:48.860
 done, everyone drives home, you know, husband and wife, Hey, you know, what'd you think of that?

00:16:48.940 --> 00:16:52.860
 You know, I thought that was a train wreck. I thought it was terrible. So every, everybody reviews

00:16:52.860 --> 00:16:58.620
 your message already. What I encourage preachers to do is to bake in some type of review process

00:16:58.620 --> 00:17:03.760
 before the weekend. So they can get that honest coaching and that honest review, which will then

00:17:03.760 --> 00:17:08.880
 minimize the negative reviews on the drive home out of the driveway of the church later on.

00:17:09.420 --> 00:17:12.480
 Now there's a lot of pushback for that, you know, pastors, preachers, Hey, you don't understand

00:17:12.480 --> 00:17:18.440
 like my weeks are, are crazy. You're going to have to do the same amount of prep work, whatever

00:17:18.440 --> 00:17:24.800
 it is, you know, 10, 12, 15, 20 hours. Um, most people, most preachers and pastors will do meetings

00:17:24.800 --> 00:17:29.180
 in the first half of the week and then sermon prep in the back half. If you just flip your week

00:17:29.180 --> 00:17:34.900
 structure around and do message trip at the beginning and, and meetings on the backend, which takes

00:17:34.900 --> 00:17:39.220
 some organizational finagling to get people to do that. Well, then you can have a

00:17:39.220 --> 00:17:46.080
 review mid to late week. You can get feedback from a trusted panel of peers. Um, and then

00:17:46.080 --> 00:17:48.940
 you can make the message spear experience so much better, like basic things, right? Like,

00:17:48.960 --> 00:17:54.280
 Hey, like that cultural reference is a little dated, uh, or that theology is a little wonky.

00:17:54.280 --> 00:17:58.800
 Um, or, you know, Hey, that joke was a little sexist to be frank. And like, that's not going

00:17:58.800 --> 00:18:03.600
 to play with half of our audience. Um, because it's kind of alienating. You catch all those

00:18:03.600 --> 00:18:07.300
 small things and you make the message, you turn the message from good to great, uh, because

00:18:07.300 --> 00:18:13.060
 you, you apply that. Uh, my quick feedback here is, is it needs to be a, um, it's not a,

00:18:13.060 --> 00:18:17.860
 it's not a democracy, you know, it's a benevolent dictatorship. So, so whoever that panel is gives

00:18:17.860 --> 00:18:22.540
 their feedback, but ultimately the, the lead pastor, the communicator absorbs that and takes

00:18:22.540 --> 00:18:29.280
 it and does not, or does not, and then applies it. Um, so the benefits again of that is for the

00:18:29.280 --> 00:18:34.660
 audience within the room because then they get a message that, um, that was polished and

00:18:34.660 --> 00:18:39.380
 was great. And because somebody gave feedback on it. Uh, but then again, beyond that for

00:18:39.380 --> 00:18:46.720
 our online audience here, they also benefit from the, from an extra, usually an extra, like

00:18:46.720 --> 00:18:52.380
 95 minutes of work in the course of the week. So 95 minutes, right? So, so the preacher gets

00:18:52.380 --> 00:18:58.640
 all this done. Um, they then perform for a panel, right? And it's kind of like, it's, it's

00:18:58.640 --> 00:19:02.040
 like, you think like maybe American idol, but there's no Simon Cowell's like, there's

00:19:02.040 --> 00:19:06.180
 no one who's going to grill them. Right. And they, and they, they present their, their

00:19:06.180 --> 00:19:09.620
 message, um, and the way in which they do it, right. You always want to practice the way

00:19:09.620 --> 00:19:14.380
 you're going to perform. So like do it the way you would do it. And, uh, and then a 45

00:19:14.380 --> 00:19:17.820
 minutes of a, Hey, let's go around, uh, and, and review. And hopefully you had a manuscript

00:19:17.820 --> 00:19:21.220
 you can kind of go point by point and like, Hey, on page two, like, I love that point.

00:19:21.240 --> 00:19:25.320
 I think there's like more meat on those bones, like drill into that or on page three

00:19:25.320 --> 00:19:27.840
 here. It's got, you know, you're just kind of redundant. You were repeating

00:19:27.840 --> 00:19:33.100
 yourself. You know, it seemed like to me, so an extra 90 minutes in your work week,

00:19:33.100 --> 00:19:38.260
 this benefits the physical campuses and the online campus, because then they get a

00:19:38.260 --> 00:19:42.720
 much more polished message. And here's the, here's the great thing. This is a great

00:19:42.720 --> 00:19:47.840
 for them. It's also a leadership pipeline because you can then bring into that

00:19:47.840 --> 00:19:52.080
 panel, an aspiring communicator. Uh, maybe it's your student pastor. I don't know who it is,

00:19:52.080 --> 00:19:57.900
 but someone who can see how the sausage is made and their learning curve and their leadership

00:19:57.900 --> 00:20:02.160
 and their communication, um, their curve skyrockets because they're doing, they're

00:20:02.160 --> 00:20:05.760
 seeing this, they're seeing all this behind the scenes stuff every week. So it's like,

00:20:05.760 --> 00:20:10.240
 it not only makes you better as communicator, makes your audience and your guests better,

00:20:10.300 --> 00:20:14.020
 but receiving a better message. And then it's a leadership. I can go on and on, but those

00:20:14.020 --> 00:20:18.300
 are some of the benefits. And obviously the huge thing is the online people get a polished

00:20:18.300 --> 00:20:22.620
 experience because here's frankly, a lot of churches will take their, their first message

00:20:22.620 --> 00:20:27.480
 and, and, and, and roll that out as their online experience. I mean, it's a Saturday night or it's

00:20:27.480 --> 00:20:32.740
 the first thing Sunday morning. And if you don't do this, then, then it's, it's, then that's your

00:20:32.740 --> 00:20:37.900
 practice message, right? If you don't have a review process during the week, then you do your review

00:20:37.900 --> 00:20:43.080
 process after the first message. And that's when, and then, then that's a shame because then your online

00:20:43.080 --> 00:20:48.060
 community is getting your worst experience and they're getting your message without any review.

00:20:49.060 --> 00:20:53.840
 There was, yeah, there was a story of the church. And I've heard this recently where

00:20:53.840 --> 00:21:00.120
 it wasn't the lead pastor was, it was like a second level teacher was, was had the stage

00:21:00.120 --> 00:21:06.040
 and basically had a sub point that it is a sin when we do not come together on a Sunday.

00:21:06.540 --> 00:21:13.260
 And, and, and like that, that's great. Uh, there was a, uh, there was a person who was a regular

00:21:13.260 --> 00:21:18.240
 attender in a different city, in a different state of the online campus, uh, an online small group

00:21:18.240 --> 00:21:26.140
 leader, as well as a regular, uh, tither. And so in metrics of what an actual person is, uh, this,

00:21:26.300 --> 00:21:30.920
 this person in a different state met all the metrics in place for somebody who was actively

00:21:30.920 --> 00:21:37.740
 involved in the church. Um, and, and, and like, there was a freak out moment of, um, sinning

00:21:37.740 --> 00:21:44.580
 because I'm attending church online. Like that was the, the connection point. And while, and, and,

00:21:44.580 --> 00:21:48.960
 and while it looked great on paper and there was no, oh yeah, Hey, no, no big deal. Just, just roll

00:21:48.960 --> 00:21:54.140
 with it. Um, kind of hearing that in the context and shaping it like really negatively affected

00:21:54.140 --> 00:22:00.400
 this online ministry, taking out one of its key, um, leaders who just out of frustration. And so

00:22:00.400 --> 00:22:06.960
 setting up those, those review places, having somebody to, to kind of hear and focus in, in

00:22:06.960 --> 00:22:12.320
 the online context to be aware of some of that stuff, um, would be awesome. And, and, and, and I do

00:22:12.320 --> 00:22:17.540
 know, I've talked, I talked with several churches that that first service is what makes it to online

00:22:17.540 --> 00:22:22.220
 and, and, or even, you know, sometimes you get the ball rolling. And even if you catch something

00:22:22.220 --> 00:22:26.420
 in between the first and the second service, that the odds of you trying to get that changed

00:22:26.420 --> 00:22:31.100
 as, as quickly, it just, it's so difficult. So, you know, getting that stuff done beforehand

00:22:31.100 --> 00:22:35.460
 while it's still shapeable, um, man, churches like jump on that.

00:22:35.880 --> 00:22:40.080
 This, we, we haven't touched on this in terms of copyright content, right? So you'll have like

00:22:40.080 --> 00:22:43.880
 churches like Life.Church where it's like during their incredible at the movie series. It's

00:22:43.880 --> 00:22:48.160
 like, this is not available, which is understandable. This is not available, um, online and you'd

00:22:48.160 --> 00:22:52.640
 have to go to one of our physical campuses. So like, which is like, I'm not saying that's

00:22:52.640 --> 00:22:56.760
 a good thing or a bad thing, but they've understood the cost and they've counted the cost and say,

00:22:56.760 --> 00:23:00.520
 we're going to, we understand the pros and cons. We're going to move in this direction. Um,

00:23:00.520 --> 00:23:05.000
 because we still think it's a net gain for us. Um, but if you don't have someone from,

00:23:05.000 --> 00:23:08.880
 from an online perspective, thinking that through saying, Hey, that's awesome. In your message,

00:23:08.880 --> 00:23:13.820
 you threw to the such and such music video and you built it all up. And then afterwards,

00:23:13.820 --> 00:23:19.920
 you came out of it and, and you talked, uh, about it and you referenced it, but we, no one online saw

00:23:19.920 --> 00:23:24.380
 that because it got flagged. Um, and the whole video was taken down or we knew it was going to get

00:23:24.380 --> 00:23:29.960
 flagged. And so we cut it out before we sent it there. Um, you, you know, you can't do that or,

00:23:30.160 --> 00:23:34.620
 you know, you can't, you, you probably shouldn't do that. Um, but here's some other options,

00:23:34.620 --> 00:23:38.280
 either just like, uh, read the lyrics that, you know, you think the lyrics are really strong,

00:23:38.340 --> 00:23:43.080
 like read those, because that won't get flagged and that will, that will translate to our online

00:23:43.820 --> 00:23:47.500
 let's get, let's pull the band up and they will perform the song because we have copyright to do

00:23:47.500 --> 00:23:51.500
 that. And we're legally covered there and that's not going to get flagged. And so we'll have the

00:23:51.500 --> 00:23:56.640
 band perform the song that you want to do. So, um, anyone who has that hat on, if they have a seat

00:23:56.640 --> 00:24:01.840
 at the table, they can flag all that stuff. And, uh, you know, something as silly as basic where,

00:24:01.840 --> 00:24:05.180
 uh, this was happening at liquid and we flagged it with Tim and he's, Oh, that's helpful.

00:24:05.340 --> 00:24:10.140
 Where he was talking about the incredible teams of service, um, that people could jump on

00:24:10.140 --> 00:24:15.900
 and participate and serve. And all the teams that he mentioned were all, uh, at physical locations.

00:24:15.960 --> 00:24:19.620
 And then, you know, myself who was representing online at the time said, Hey, could you,

00:24:19.900 --> 00:24:25.440
 could you mention chat hosts, um, online? Because that's one of the volunteer isms for people on

00:24:25.440 --> 00:24:30.320
 that campus. Hey, you know, he, he didn't catch it because it wasn't on his radar. I put it on his

00:24:30.320 --> 00:24:35.180
 radar. He incorporated it into his message. And then we saw like a 50% increase of our volunteerism

00:24:35.180 --> 00:24:40.720
 over the next quarter on there because he, just that one reference, people realized that they

00:24:40.720 --> 00:24:45.440
 could also serve. It's not just a, a come and consume. It's also a come and contribute platform.

00:24:45.900 --> 00:24:50.100
 And, and someone was speaking that into the lead pastor. So you need, hopefully you need someone

00:24:50.100 --> 00:24:53.620
 at that review panel who could speak that in for the online experience as well.

00:24:54.600 --> 00:25:00.120
 That is, that is so good. And, and having produced, man, I don't know, thousands of church

00:25:00.120 --> 00:25:05.020
 services over the years, uh, the idea of, of having, you know, something

00:25:05.020 --> 00:25:12.020
 like that to be able to, to shape around, to be able to just go that extra five, 10% to really

00:25:12.020 --> 00:25:18.200
 nail something, uh, to have that, that connection, to have that relational point, to have that impact

00:25:18.200 --> 00:25:23.900
 into the audience, um, whether physical or virtual, man, that's, that's awesome. So, Hey,

00:25:23.940 --> 00:25:27.360
 let's, let's shift gears off the, off the teachings. We've got some other stuff I wanted

00:25:27.360 --> 00:25:31.560
 to cover and let's talk about chat hosts, you know, like there's, um, or I'm sorry,

00:25:31.560 --> 00:25:36.540
 not chat hosts, let's do on camera hosts where you we've got, um, you know, it's, it's sometimes

00:25:36.540 --> 00:25:43.860
 it's the campus pastor. Uh, sometimes it's not a, uh, a exclusive content for the online.

00:25:43.860 --> 00:25:49.400
 It's just the piping in of maybe what's happening within the broadcast center. It's, it's somebody

00:25:49.400 --> 00:25:54.220
 else, um, live in the room versus maybe something that's prerecorded, you know? And so let's,

00:25:54.300 --> 00:25:57.520
 let's kind of just talk through the pros and cons here. Let's open it up with this,

00:25:57.560 --> 00:26:04.260
 like pre-record content dedicated, exclusive for the online audience or utilizing the physical

00:26:04.260 --> 00:26:10.060
 campus announcement time period in context of church online. Like, what do you recommend?

00:26:10.160 --> 00:26:15.080
 What are those pros and cons? Yeah, I would say I don't have a strong recommendation, but like you're

00:26:15.080 --> 00:26:19.260
 saying there's pros and cons to both. So understanding what you're trying to do as an organization during

00:26:19.260 --> 00:26:24.900
 a particular season will help you identify what you need to do during that season. So for, uh,

00:26:24.900 --> 00:26:31.340
 us at liquid during a season, our online ministry, uh, wasn't well known. And so what we wanted to do

00:26:31.340 --> 00:26:38.300
 was we wanted to do our, our, our, um, our on-camera hosting. We wanted to do it in the auditorium of

00:26:38.300 --> 00:26:45.020
 our, in the, um, in the lobby space of our broadcast campus, because we knew that if we set up a station

00:26:45.020 --> 00:26:50.340
 there and we had lights up and a camera up and two people talking on there, and we had a screen behind

00:26:50.340 --> 00:26:56.440
 that showed live what was happening and we had stations of volunteers out there as well that were the actual

00:26:56.440 --> 00:27:02.700
 chat hosts, then we created incredible awareness of something that could have been hidden, uh, and, and, and

00:27:02.700 --> 00:27:08.160
 tucked away. And so, so no, no, we want to, we want to pull it out physically to broaden the organizational

00:27:08.160 --> 00:27:14.580
 knowledge of this incredible campus that we have, our online campus. And this is what we're physically going to

00:27:14.580 --> 00:27:20.000
 put it in front of people's faces. And so as people were walking into the service experience, they're

00:27:20.000 --> 00:27:24.840
 seeing a, uh, you know, uh, a pre hosting done by people. Hey, what's that all about? Oh, that's our

00:27:24.840 --> 00:27:30.900
 online campus. Uh, that's what we want you to do an experience while you're not here. Or if you have a

00:27:30.900 --> 00:27:34.440
 friend who wants to check out church before they come to church, tell them to do that because that's,

00:27:34.520 --> 00:27:38.640
 that's a safe environment for them to do it. And then, and then that's a great environment for if

00:27:38.640 --> 00:27:42.860
 you'll never be able to come to a physical location, that's where you have robust spiritual

00:27:42.860 --> 00:27:49.540
 discipleship happening. So for us during a season, we said, let's do that, um, on site in our lobby

00:27:49.540 --> 00:27:53.080
 just to bring awareness. So again, it was an organizational value for us during that season

00:27:53.080 --> 00:28:00.340
 to bring awareness to what was actually happening on the ministry. Um, you, you, now that being said,

00:28:00.580 --> 00:28:05.580
 another way you mentioned is to do the, the pre record, which is like super helpful when you want

00:28:05.580 --> 00:28:10.920
 to communicate just to your online community. So you're not, you're not showing, um, things that

00:28:10.920 --> 00:28:16.700
 are happening at a particular campus, which kind of conveys the fact that that campus is, is there as

00:28:16.700 --> 00:28:20.740
 present, maybe as important. And so the fact that you're, if you're shooting in the lobby of a space,

00:28:20.840 --> 00:28:25.700
 you may be conveying the fact that, Hey, thanks for coming to this online thing, but the real deal

00:28:25.700 --> 00:28:29.820
 is coming to the physical thing. So you have to be aware of that. So if you pre-record it, you,

00:28:29.920 --> 00:28:33.820
 you avoid that, right? You avoid big brother, little brother syndrome. And you just say, Hey,

00:28:33.820 --> 00:28:39.040
 we're talking to you online community. The other big pro about pre-recording is you communicate

00:28:39.040 --> 00:28:45.220
 just to them. So it's not like generic hosting, like, Hey, at our church this weekend, um, you can

00:28:45.220 --> 00:28:51.100
 communicate to your people. So, um, an example of this is, uh, we were at a liquid, we're doing an

00:28:51.100 --> 00:28:57.080
 event called night to shine. It was the Tim Tebow foundation, uh, chance to give people special

00:28:57.080 --> 00:29:00.980
 needs, incredible prom experience that they might not have experienced during, during the high school

00:29:00.980 --> 00:29:05.880
 is one of the most beautiful things. If you've never done it as a church and, you know, my old sales pitch

00:29:05.880 --> 00:29:10.880
 for it, it's one of the most redemptive things I've ever done. I say it's like the closest step to

00:29:10.880 --> 00:29:14.460
 heaven I've ever had here on earth. It's just beautiful. Uh, there's, there's my, there's my

00:29:14.460 --> 00:29:20.280
 plug. And, and so for us, we were trying to communicate to our online, um, community that,

00:29:20.460 --> 00:29:24.200
 you know, how they can get engaged with that. And, and, and for us, it was like, you know,

00:29:24.200 --> 00:29:27.920
 it was during that season was prayer support because they weren't able to physically come,

00:29:28.020 --> 00:29:31.460
 you know, a lot of our people who weren't in state, Hey, you know, for this, for the,

00:29:31.600 --> 00:29:36.200
 we had this incredible event coming up, um, the way in which you can participate during this event

00:29:36.200 --> 00:29:41.400
 is through this. So we, we, in other words, we tailor made our content, our announcement content

00:29:41.400 --> 00:29:48.500
 and the action steps to our online community. Um, so that's, that's a huge benefit of pre pre-roll

00:29:48.500 --> 00:29:57.240
 and pre-recording versus doing it live and onsite. Awesome. Um, so then you're right. It all comes

00:29:57.240 --> 00:30:04.340
 down to the purpose, which, which you're trying to, you know, accomplish by that. Um, having one

00:30:04.340 --> 00:30:08.440
 person, you know, it's like, there've been times in my life when I was doing, you know, for me,

00:30:08.440 --> 00:30:13.140
 it was just the one person kind of, kind of doing it. And honestly, his life was so hectic. Like I could

00:30:13.140 --> 00:30:17.220
 never just get the other person in there. Uh, and, and I've seen recently, you know, more and more

00:30:17.220 --> 00:30:22.660
 where there's a trend towards having two people kind of in their hosting together versus that.

00:30:22.720 --> 00:30:28.180
 And I've seen this online, but I've also seen this more in, in physical churches, uh, like doing,

00:30:28.340 --> 00:30:33.160
 doing that as well, having two people on stage, like what's, what's this trend towards having

00:30:33.160 --> 00:30:39.080
 kind of the, the co-hosts, uh, and involved in that. Yeah. I think you, you hit a couple of things

00:30:39.080 --> 00:30:44.440
 there. It's, it's, I always say two is better than one, uh, from a very practical standpoint,

00:30:44.440 --> 00:30:49.640
 if it's you and I on stage, it's hard for me to remember like maybe four points of content,

00:30:49.640 --> 00:30:53.400
 but if we're ping ponging back and forth and I only need to remember two, because you're remembering

00:30:53.400 --> 00:30:58.760
 other two, well, I do the first one. And as you're communicating the second one, I can mentally roll

00:30:58.760 --> 00:31:04.520
 back my mental, uh, index and remember my third point. And so it's just like, from a practical

00:31:04.520 --> 00:31:09.160
 standpoint, it's a little easier to do because you're relying on somebody else as well. Uh, but the big

00:31:09.160 --> 00:31:14.040
 good thing for me is it's, um, it's a con, uh, when you have two people, it's a conversation.

00:31:14.040 --> 00:31:18.600
 When you have one person, it's a monologue. So the fact that we're talking creates, creates a

00:31:18.600 --> 00:31:25.880
 conversational tone, which is, um, which is vital for the online community because they need to sense

00:31:25.880 --> 00:31:32.360
 that it's an, it's, it is a conversation. Um, whenever we would naturally ask ourselves questions,

00:31:32.360 --> 00:31:37.320
 like if we were, you know, um, as hosts, we could then naturally ask our audience as well.

00:31:37.320 --> 00:31:40.920
 Say Jeff 4th of July is coming up. What are you doing for this weekend? Uh,

00:31:40.920 --> 00:31:44.520
 Hey Ben, we're, we're, we're grabbing some, um, burgers and fireworks. It's going to be awesome.

00:31:44.520 --> 00:31:50.360
 Hey, online community, what are you guys doing? So the fact that we would have natural conversation

00:31:50.360 --> 00:31:55.160
 and questions and answers between ourselves, then allows us to throw it to the online audience

00:31:55.160 --> 00:32:00.360
 as well. Encourage them to jump into the chat and participate. So it kind of creates a conversation

00:32:00.360 --> 00:32:05.560
 between your, your talent, but then creates a conversation more importantly with your audiences.

00:32:05.560 --> 00:32:12.920
 So that's, um, that's vital to have two people instead of one. Um, I used to, I, um, again,

00:32:12.920 --> 00:32:17.240
 it's a leadership pipeline. So you have somebody with you that you're training up and doing this.

00:32:17.240 --> 00:32:23.480
 I got to the point where, um, as the online pastor at liquid church, I stepped out of that role and just

00:32:23.480 --> 00:32:29.240
 let, um, other people play that role, but I realized I was missing it because I wanted to raise up

00:32:29.240 --> 00:32:36.760
 leadership, which is, which is a great value. But I realized, um, I, I lost the, the, the online

00:32:36.760 --> 00:32:43.000
 campus lost the face of the campus. In other words, I was the face of the campus. And if I was never on

00:32:43.000 --> 00:32:47.480
 camera, then people didn't know who was running the show. And it's not that it's about me or you or

00:32:47.480 --> 00:32:53.080
 anybody else, but guests want to know that there's a point guy or gal, there's a point person. And that

00:32:53.080 --> 00:32:57.800
 if, if they need to get, get questions and they need to go to the top, they know who that person is.

00:32:57.800 --> 00:33:04.360
 And so I would encourage you to, um, whoever's that, that visible point person to have them play

00:33:04.360 --> 00:33:08.680
 that role and not be, not be in the passenger seat, not being the back seat and not be seen

00:33:08.680 --> 00:33:12.200
 by the community because the community wants to, ultimately the community wants, they want to know

00:33:12.200 --> 00:33:16.440
 who their pastor is. Um, and it's great that you have associate pastors and there's layers,

00:33:16.440 --> 00:33:21.800
 but they, they will be thinking in a hierarchical mindset and saying, okay, but who's on the top

00:33:21.800 --> 00:33:27.240
 here. And so you just need to visually demonstrate that as well. Yeah. And there's a lot of impact,

00:33:27.240 --> 00:33:34.280
 by the way, um, by hat, by that online pastor. Like I can remember times where I'd be walking into

00:33:34.280 --> 00:33:39.640
 like a Home Depot and the guy, the greeter at the door is like, I know you from somewhere. And I'm like,

00:33:39.640 --> 00:33:44.360
 okay, like I never go to Home Depot. And he's like, no, no, no. You're the guy from the web,

00:33:44.360 --> 00:33:50.920
 literally you're the guy from the website. I'm like, oh, church online. Yes. Yes. I'm with, uh,

00:33:50.920 --> 00:33:55.720
 with, uh, the online campus pastor there. Or, and it was funny, just another brief story. I'm,

00:33:55.720 --> 00:34:01.800
 I'm literally, I'm having coffee, uh, working at a Starbucks and I've got an executive pastor of,

00:34:01.800 --> 00:34:06.120
 of the church I was at at Christ fellowship. And I've got a campus pastor sitting next to me. Like,

00:34:06.120 --> 00:34:11.560
 I'm, I'm just working, doing my own thing. And I got these two guys, a campus pastor and another

00:34:11.560 --> 00:34:15.800
 other one next to me, then they're having their own conversation. I'm just drinking coffee and working.

00:34:16.440 --> 00:34:20.840
 And somebody walks in the room. They don't recognize the campus pastor. They don't recognize

00:34:20.840 --> 00:34:26.520
 the executive pastor. They recognize me and come up and start to have a conversation. And it's, and it's

00:34:26.520 --> 00:34:31.800
 like, Hey, have you met these people over here? Cause like they're more important to the organization,

00:34:31.800 --> 00:34:38.680
 but it quickly becomes that there's influence, uh, within the, the online campus because you are

00:34:38.680 --> 00:34:43.320
 reaching, you know, the, the front door where people are interested in coming into your church,

00:34:43.320 --> 00:34:48.760
 the church online is reaching them a side door, people who are, you know, sick or traveling or for

00:34:48.760 --> 00:34:53.560
 whatever reason they're, they're not coming in. Uh, you are reaching those types of people as a,

00:34:53.560 --> 00:35:01.240
 as a campus pastor or online host. And so like the ability to, to shepherd and to be kind of

00:35:01.240 --> 00:35:07.400
 responsible or the face of to route those people through like that, that's a high value. Um,

00:35:08.120 --> 00:35:14.280
 so like, what's the, I just want to know this. And, uh, we like, this is just me. What's the worst

00:35:14.280 --> 00:35:20.440
 experience you've ever had being a host for that? I'm going to put you on this because you've been

00:35:20.440 --> 00:35:24.920
 doing this probably longer than I have. And I bet you got a story. And so I want the one story.

00:35:24.920 --> 00:35:29.160
 Let's go ahead and do it. I'll give like something like really practical. Um, and then let's see if I

00:35:29.160 --> 00:35:33.800
 can find something funny, but like for me, it, it, um, it took away, compromised my ability to be a

00:35:33.800 --> 00:35:37.000
 secret shopper. So what you're talking about on there right now is that you become,

00:35:37.000 --> 00:35:42.120
 you became a face, um, and, and then a brand and the, and you represent the organization and

00:35:42.120 --> 00:35:46.520
 people are aware of you, um, because of that. Well, I, I also like to go around to our campuses,

00:35:46.520 --> 00:35:51.080
 the, you know, liquid, you know, we had six locations. Uh, we have six locations down here

00:35:51.080 --> 00:35:56.760
 at Christ fellowships as well. And so I love, um, to go around and just to play the role of a guest

00:35:56.760 --> 00:36:02.040
 and, and, and try to fly under the radar as much as possible. And just, you know, walk up and I was

00:36:02.040 --> 00:36:05.400
 doing this like a couple of weeks ago, you know, walk up to the sound tech, like, Hey, look,

00:36:05.400 --> 00:36:09.080
 it's like, uh, it's like, it's like loud in here. Like, I like that. It kind of feels like awesome.

00:36:09.080 --> 00:36:13.960
 Like, you know, what, like, what DB levels do you run it at? And the guy didn't know me from Adam.

00:36:13.960 --> 00:36:16.920
 And he just thought I was a regular person. He's like, you know, he's like, I don't know.

00:36:16.920 --> 00:36:20.760
 I was like, Oh, okay. That's, you know, like mentally this, but in the back, my, Oh, okay.

00:36:20.760 --> 00:36:26.600
 Good to know. Um, and it allows you to follow up and get like very honest and unvarnished, um,

00:36:26.600 --> 00:36:32.040
 responses from people when you, when you are not the on-camera talent, when you are,

00:36:32.040 --> 00:36:36.520
 you walk on and you're known and you, you know, people can kind of start cleaning up their actor

00:36:37.640 --> 00:36:44.520
 or whatever. Right. Um, and, uh, and you, you, you lose, um, some of that. Um, yeah. Now,

00:36:44.520 --> 00:36:49.880
 like my, my, my, my funny story in terms of being on camera talent is, um, the fact that I'll always

00:36:49.880 --> 00:36:56.280
 make, um, shorter guests, uh, stand on some type of riser so that I'm relatively on the same level.

00:36:56.280 --> 00:37:00.040
 So I would have, you know, I'm a six foot dude, sometimes I'd have like five foot, um,

00:37:00.040 --> 00:37:05.320
 gals, um, uh, on camera talent with me and I'd get them, you know, a riser to stand up. So we were

00:37:05.320 --> 00:37:10.840
 not completely eye level, but so it didn't look weird on camera. So there's a lot of behind the

00:37:10.840 --> 00:37:15.640
 scenes photos of, of talent of mine standing on those risers. And that, that, that always gets,

00:37:15.640 --> 00:37:19.800
 gets a kick of me. Um, and so I always look for that when I watch people co-hosting and try to

00:37:19.800 --> 00:37:23.960
 figure out, you know, have they elevated one of these people or are they clearly, you know,

00:37:23.960 --> 00:37:28.280
 the guy clearly heads and shoulders taller than the gal and they, and they didn't look do that.

00:37:28.280 --> 00:37:33.320
 And maybe it looks a little wonky. So that's a kind of fun behind the scenes mentioned in, uh,

00:37:33.320 --> 00:37:38.120
 in film world, those are called apple boxes. And so you're standing on apple boxes. There you go.

00:37:38.360 --> 00:37:45.240
 I've done that drill. No, no, that well, you'll see the NBA games, right. And so like the reporters

00:37:45.240 --> 00:37:48.600
 having to like stretch their arm way up to get the interview with Shaq. Like, you know,

00:37:48.600 --> 00:37:53.880
 they're a little bit closer to them. Yeah. That might actually be a small ladder in that context.

00:37:53.960 --> 00:37:59.880
 But, uh, yes, that, that being said, that's awesome. Um, man, well, I tell you one thing,

00:37:59.880 --> 00:38:04.440
 the last area that I wanted to hit on was, was the chat host. And this was a, this was like a,

00:38:04.440 --> 00:38:09.080
 a side conversation that it's suddenly clicked from a, yeah, let's, let's really focus on that. And

00:38:09.080 --> 00:38:15.080
 actually to set it up, I was listening to a Kerry Newhoff podcast, uh, recently, and it had, um,

00:38:15.880 --> 00:38:21.800
 Oh man, he did like two back to back that were focusing on the, the, um, uh, the church cross

00:38:21.800 --> 00:38:25.880
 point up, up in Nashville where they had like the creative director and someone, but then they also

00:38:25.880 --> 00:38:30.920
 had the, the lead pastor and someone in that podcast said this, I'll have to find it in the show notes

00:38:30.920 --> 00:38:37.080
 and come back. But they were quoted as saying, some of the best pastors in our church are chat hosts.

00:38:37.640 --> 00:38:43.080
 And, and, and to me, it really resonated the, the importance of kind of like these people are on the

00:38:43.080 --> 00:38:49.240
 front line and there were stages truthfully of my online ministry where I was like afraid of what a

00:38:49.240 --> 00:38:54.520
 chat host would say because like they're representing the church, they're representing it externally,

00:38:54.520 --> 00:38:58.120
 probably more so than what's happening in the physical building. And so, you know,

00:38:58.120 --> 00:39:03.240
 a chat host and an online service says the wrong thing in the wrong context. And all of a sudden it's

00:39:03.240 --> 00:39:08.920
 like, you know, press up all in your face and things are going crazy because the church just

00:39:08.920 --> 00:39:14.040
 said something and it really was, you know, just a volunteer. Um, so like, what are some ways,

00:39:14.040 --> 00:39:19.880
 cause they have power though to the point that they can be the best, best pastors. And, and so like,

00:39:19.880 --> 00:39:26.280
 what is it, what is, what does that look like? How can we utilize these volunteers, uh, in, in such a way

00:39:26.280 --> 00:39:31.080
 that we can trust what they're saying and then get them in an environment where they can really,

00:39:31.080 --> 00:39:37.320
 you know, pastorally lead and shepherd people? Yeah, the, I think you just, the one thing you said

00:39:37.320 --> 00:39:42.280
 there, I think is just foundational. So I'll echo it is that they are representing the organization.

00:39:42.280 --> 00:39:48.360
 So you may, um, you may be on Facebook and you might give them, um, you might have them just log

00:39:48.360 --> 00:39:53.240
 in as themselves. Like, Hey, you know, hi everybody. I'm Ben on the chat host today, uh, and Facebook

00:39:53.240 --> 00:39:58.360
 live and they're, they are logged, even though they're logging in by themselves or as themselves,

00:39:58.360 --> 00:40:02.280
 they're still representing the organization. Once they said I'm, I'm the chat host and identify

00:40:02.280 --> 00:40:05.560
 themselves that way. And then clearly as the conversation goes and they're leading it and

00:40:05.560 --> 00:40:10.120
 responding to it, they are representing the church. And so them feeling that weight, like,

00:40:10.120 --> 00:40:14.920
 you know, there, there isn't any other ambassador other than you today representing the church,

00:40:14.920 --> 00:40:22.840
 you know, do us proud, do not do us proud, uh, represent Jesus. Well, uh, is, is the big thing I would say to them.

00:40:22.840 --> 00:40:28.120
 Now you could, you could also have them log in as your, um, as your church, again, in this face,

00:40:28.120 --> 00:40:32.200
 Facebook platform, I would encourage them not to do that because people don't want to be interacted

00:40:32.200 --> 00:40:37.000
 by an entity in our organization. They want to be, you know, uh, they want to engage with a person.

00:40:37.000 --> 00:40:42.280
 And so, so I would still have people log in as people on shop. The same thing applies on that

00:40:42.280 --> 00:40:46.920
 platform as well. Um, or I think any other additional platforms I'm not thinking about right now that,

00:40:46.920 --> 00:40:51.640
 um, have the person log in as themselves, but realize they're representing the church. And that

00:40:51.640 --> 00:40:56.920
 goes, that goes 90% of the way right there. Um, the other thing that I'd say, the same thing applies

00:40:56.920 --> 00:41:02.760
 for on camera hosts is that it does for chat hosts that, um, two is better than one. I remember I was

00:41:02.760 --> 00:41:08.120
 part of a church that did, um, open air evangelism. It was in Chicago and, you know, they had the,

00:41:08.120 --> 00:41:14.040
 the, the flip chart there and the whole, you know, here's this, where you are in this big pit.

00:41:14.040 --> 00:41:17.240
 And there's like, this is where God is. And, but if you use the cross, this is, you know,

00:41:17.240 --> 00:41:20.840
 the visual illustration that I'm sure a lot of us are aware of. And, uh, and so they had different,

00:41:20.840 --> 00:41:23.880
 like, whereas they're talking about it and rolling out, like, Hey, you're going to be the person that

00:41:23.880 --> 00:41:27.560
 illustrates it. And you're like, you're going to be a person standing and watching it. I was like,

00:41:27.560 --> 00:41:30.680
 wait, why am I going to be the person standing and watching it? Like that doesn't, that doesn't

00:41:30.680 --> 00:41:35.560
 make any sense. And they said, no, it does. They said, um, it takes a crowd to gather a crowd.

00:41:35.560 --> 00:41:41.320
 And like, tell me more. They said, if we're doing this out on the corner and, and we start,

00:41:41.320 --> 00:41:45.560
 then people are just going to walk by because no one wants to be the first person to stop and watch

00:41:45.560 --> 00:41:48.360
 because that's pretty vulnerable. No one wants to be the first to do anything,

00:41:48.360 --> 00:41:51.720
 unless you're like Jeffrey and who's a complete innovator. Uh, you don't want to be the first

00:41:51.720 --> 00:41:57.640
 person to do it. So, but if we have, so if you stand there and watch and participate, um,

00:41:57.640 --> 00:42:01.320
 then someone will come behind you because they feel safety, you know, and then someone will come

00:42:01.320 --> 00:42:06.600
 behind that and come behind that. And then we'll, we will gather a crowd. Um, same thing applies for the

00:42:06.600 --> 00:42:11.800
 chat host. If the chat host is there and Hey, how's everybody doing? How was your weekend?

00:42:12.520 --> 00:42:17.400
 What are you taking away from this message? What do you think? And, and there's nobody responding to

00:42:17.400 --> 00:42:22.200
 them. It's hard for that first person to respond, but if you have two chat hosts, um, they can go

00:42:22.200 --> 00:42:27.640
 back and forth. You and I, um, jump in and everybody, um, everybody I'm Ben Stapley. I'm one of your chat

00:42:27.640 --> 00:42:32.600
 hosts. It's great to be here. Um, Hey, uh, can you give me a highlight from the message that you put into

00:42:32.600 --> 00:42:37.560
 action last week? And if you were to jump in and respond to that, then we create a dialogue that's

00:42:37.560 --> 00:42:41.800
 easier for someone to jump in. So same thing, get two people, not just one for chat hosts. Um,

00:42:42.760 --> 00:42:48.920
 again, really simple is, uh, very, very practical. If someone's sick, then you at least have somebody

00:42:48.920 --> 00:42:53.320
 to follow up, follow up on. I can't tell you how many times when I had one chat host and they were

00:42:53.320 --> 00:42:56.840
 sick and they forgot to get a replacement. And then you have the experience with no one leading the

00:42:56.840 --> 00:43:01.720
 chat host. So, you know, complete train wreck. So, um, you cover your back there as well in terms

00:43:01.720 --> 00:43:05.400
 of sickness or call outs for volunteerism, but starting with two is key.

00:43:06.920 --> 00:43:13.720
 That's, that's awesome. How do you like, how do you prep volunteers, communicate to volunteers?

00:43:14.200 --> 00:43:21.160
 Like how much information do you tell them about the service or are they blind and blind?

00:43:21.160 --> 00:43:27.000
 Like what, what is the experience of kind of leading that group to help them understand the service?

00:43:27.000 --> 00:43:31.320
 That's a great question. So first of all, in terms of resourcing them, there's a general FAQ page

00:43:31.320 --> 00:43:37.320
 that I have on the available for them, the questions that we know get asked every week or answers that

00:43:37.320 --> 00:43:41.640
 we want to provide in action steps that we want to provide every week as well. So there was the,

00:43:41.640 --> 00:43:45.480
 Hey, this is a general FAQ. When people ask, Hey, like, where, where are your locations?

00:43:45.480 --> 00:43:50.760
 You know, you have the, you have the tab ready to go to send them to that, uh, people want to serve.

00:43:50.760 --> 00:43:56.760
 You can send them the URL for that right away. Um, we know that when the giving talk is given,

00:43:56.760 --> 00:44:00.600
 we want you to encourage people to call them to giving as well. And this is the language that

00:44:00.600 --> 00:44:04.680
 we've crafted around this. And there's the URL, the action step, and encourage them to take the

00:44:04.680 --> 00:44:11.480
 step of faith and obedience. So there was the FAQs that I had available. Um, there was the, um,

00:44:11.480 --> 00:44:15.560
 boilerplate, like these are the five things over the course of the chat that need to be communicated

00:44:15.560 --> 00:44:21.960
 sometime during it. So these are core values that you need to hit these. Um, and then, so that was

00:44:21.960 --> 00:44:27.880
 a great starting point. And then, uh, uh, in addition to that week, uh, that, uh, foundational

00:44:27.880 --> 00:44:31.960
 document, there was weekly communication that I gave to the chat hosts in terms of letting them know

00:44:31.960 --> 00:44:36.760
 what was coming up and in particular to that weekend or that message. Um, so everybody, um,

00:44:36.760 --> 00:44:43.480
 there's a particular call out, um, you know, during this message, uh, by Rick. Uh, and so like,

00:44:43.480 --> 00:44:48.520
 you know, here's the action step or, uh, one time that happened for us was, Hey, we knew that this

00:44:48.520 --> 00:44:53.880
 service, it was, uh, it was on relationships and it was on like, um, it was a sexual dynamic to the

00:44:53.880 --> 00:44:58.760
 message. We know that this is going to, it's not going to be, it's going to be PG 13 and up the

00:44:58.760 --> 00:45:05.480
 content. And so in our services, we mentioned that during the hosting moment, but that wasn't shown

00:45:05.480 --> 00:45:10.120
 online. So we had to tell our chat hosts to communicate that. So if you're watching this with

00:45:10.120 --> 00:45:14.120
 your kids right now, you might want to ask them to step out of the room or just let them know,

00:45:14.120 --> 00:45:18.120
 this is going to be some more mature content and you'll, so we had to flag that in advance to let

00:45:18.120 --> 00:45:23.560
 them know. Um, this is silly, but it's super helpful that every four years come November,

00:45:23.560 --> 00:45:27.720
 I have to give a lot of clear instruction to the chat hosts so that when the political

00:45:27.720 --> 00:45:34.120
 conversation comes up and who's God's man or who's God's gal for president, redirect the conversation

00:45:34.120 --> 00:45:39.720
 because we are not going there. And so even like something silly as that, um, where, um,

00:45:40.120 --> 00:45:45.240
 uh, you know, how to, how to, how to gear them around that. Um, you know, this recently there,

00:45:45.240 --> 00:45:50.440
 um, a while ago, there was a shooting, I believe in a, in a mosque, right. Um, I think Australia,

00:45:50.440 --> 00:45:55.320
 am I getting my country, right? Uh, yeah. Uh, news, news. Thank you. A couple, you know,

00:45:55.320 --> 00:46:00.360
 a couple of months ago. And, um, and like in relationship to that, it was, you know, I saw,

00:46:00.360 --> 00:46:03.880
 there was a lot of conversation happening online. Like, Hey, Hey, it's kind of silly. Hey, do,

00:46:03.880 --> 00:46:06.840
 do we pray for these people? Like, of course we pray for these people. They are,

00:46:06.840 --> 00:46:11.880
 you know, these are people, um, whose lives were lost. Like, do you know, do we, do we pray over

00:46:11.880 --> 00:46:16.520
 the situation as followers of Christ? Yes, we do because we're all God's creation. Uh,

00:46:16.520 --> 00:46:22.440
 and he wants all to come into a relationship with him. So like, so even we saw that conversation

00:46:22.440 --> 00:46:28.040
 happening, um, um, on social media, like leading up to the weekend and we knew, you know what,

00:46:28.040 --> 00:46:32.600
 we should probably give some instruction to our people to how to handle this well and give us some

00:46:32.600 --> 00:46:38.360
 particular language or the conversation can quickly unravel if we don't give some leadership here,

00:46:38.360 --> 00:46:43.560
 because we know this is going to be contentious. So flagging those contentious topics early allows

00:46:43.560 --> 00:46:47.320
 you to keep the conversation civil online, which is sometimes hard to do.

00:46:48.520 --> 00:46:53.240
 What type of trainings, um, have, have you done in the past to get into like,

00:46:54.040 --> 00:46:58.680
 and obviously you want to flag the scary conversations, like, uh, to the point, the man or the woman,

00:46:58.680 --> 00:47:03.560
 you know, either way on the presidency side, but you know, um, I'm depressed. Actually, I was,

00:47:03.560 --> 00:47:09.080
 was reading a article recently about how, uh, teenagers are more lonely than they've ever been,

00:47:09.080 --> 00:47:14.360
 even though they're engaging more in the technology piece. And so like, I'm depressed, I'm suicidal,

00:47:14.360 --> 00:47:20.120
 those things. And that that's rare in, in an online experience, but you still want to, want to prepare

00:47:20.120 --> 00:47:24.840
 the people for it. So like, what does that look like for you in context of to have the,

00:47:25.560 --> 00:47:29.160
 to handle some of those, those spiritual or psychological issues?

00:47:29.880 --> 00:47:33.560
 Uh, you talking about stuff that is like baked within the message that is

00:47:33.560 --> 00:47:35.880
 tackling or just stuff kind of from out of left field,

00:47:36.760 --> 00:47:43.080
 just out of left field coming in or, or the, or the crazy guy come, um, don't want to compare

00:47:43.080 --> 00:47:49.080
 depression and craziness, please. But the, the, the, the, the person that comes in to cause trouble

00:47:49.080 --> 00:47:57.080
 and where they're the chat host is trying to deal with either a very sensitive topic or a, um, very

00:47:57.080 --> 00:47:58.920
 aggressive type of personality.

00:47:58.920 --> 00:48:04.920
 Yeah. So the, that's great. So we give, we give a lot of responsibility and therefore permission to

00:48:04.920 --> 00:48:09.720
 our chat hosts. And, and I would, I would say this as well, like you have to vet these people out well,

00:48:09.720 --> 00:48:14.360
 because they're, again, they're representing the whole church. Um, and, uh, it's like one of those

00:48:14.360 --> 00:48:21.400
 things there in terms of, if someone is, uh, is, uh, is spewing toxic in terms of, um, hate speech,

00:48:21.400 --> 00:48:28.040
 um, sexism, uh, bigotry, like you kind of go down, like what that could entitle. Um, you know,

00:48:28.040 --> 00:48:33.240
 not only do you have the right, but you have the mandate to block them from the, um, from that exchange

00:48:33.240 --> 00:48:38.120
 as quickly as possible, because we're not going to let the conversation rabbit trail. And if someone's

00:48:38.120 --> 00:48:42.440
 coming in with that type of hostility and hatred, then we're going to cut it off right away because

00:48:42.440 --> 00:48:45.800
 they're not looking to contribute to this conversation. They're looking to derail it

00:48:45.800 --> 00:48:51.000
 and your responsibility is to keep the conversation moving along. And so to do that, block them. You

00:48:51.000 --> 00:48:55.320
 know, I always say lovingly, Hey, invite them to the block party as quickly as possible. Uh,

00:48:55.320 --> 00:48:58.440
 that type of person, because we're not going to let the conversation get there.

00:48:58.440 --> 00:49:02.920
 Now that's the, the few and far between like most people don't come that way. Most people are,

00:49:02.920 --> 00:49:07.480
 um, or maybe have a bone to pick or they have a soapbox to get onto. And so it takes more

00:49:07.480 --> 00:49:11.880
 massaging the conversation and redirecting a lot of conversations kind of redirected back to the

00:49:11.880 --> 00:49:17.240
 message. So, Hey, that's an interesting point. I love your opinion on the Seahawks or that football,

00:49:17.240 --> 00:49:21.320
 whatever it is, but Hey, like, you know what, what are your thoughts on the message or that,

00:49:21.320 --> 00:49:27.960
 that last point he made. And so block if you need to, but more importantly, probably redirect will be

00:49:27.960 --> 00:49:31.640
 the main way to handle somebody who's taking the conversation a little sideways.

00:49:32.440 --> 00:49:36.520
 Um, is, is the, is the way I'd handle it. And then the last thing there too, is,

00:49:36.520 --> 00:49:42.040
 is don't feel they need to be the answer man or the answer woman. So like, just because we've been

00:49:42.040 --> 00:49:46.360
 trusted you with this doesn't, doesn't mean we expect you to have all the answers.

00:49:47.000 --> 00:49:52.280
 Uh, and when you don't, uh, but, but when you don't always, uh, redirect. So don't just say,

00:49:52.280 --> 00:49:56.680
 I don't know, say, I don't know. Um, but that's, uh, that's an incredible question. Uh,

00:49:56.680 --> 00:50:02.360
 why don't you email the online campus pastor, uh, Ben Stapley at, and he would love to give you

00:50:02.360 --> 00:50:06.200
 additional information on that. Or, you know what, you know what I've, uh, I've screen captured that

00:50:06.200 --> 00:50:11.560
 question. Uh, and, and, and you, you provide your email and he will follow, he or she will follow

00:50:11.560 --> 00:50:16.120
 up with you. So it's, there's layers, right? So it's the people you have to block, uh, the people

00:50:16.120 --> 00:50:20.840
 you have to redirect, um, in the conversation, and then the people you have to pass on to saying,

00:50:20.840 --> 00:50:24.920
 hey, that's just kind of outside of my pay grade or, you know, I'm not entirely sure, um,

00:50:24.920 --> 00:50:29.720
 what our stance is on female leadership within the church. Um, but I know someone who'd love to

00:50:29.720 --> 00:50:34.520
 dialogue with you. Here that person is reach out to them. Um, so those, those are the ways I'd handle

00:50:34.520 --> 00:50:40.440
 that. And the bonus of having two people involved in the chat host, and that was, that was so eloquently

00:50:40.440 --> 00:50:47.160
 said earlier, but the idea that now you've got, um, a person that can handle this, the sensitive or the

00:50:47.160 --> 00:50:55.960
 isolated issues separately. And so route that have a person peel off and just either direct message or

00:50:55.960 --> 00:51:01.960
 on chop, you can have a one-on-one conversation and the other person can still focus on handling

00:51:01.960 --> 00:51:07.560
 and directing the rest of the service without, you know, waiting for that, without dealing with the,

00:51:07.560 --> 00:51:13.880
 the messy slash sensitive, uh, situation. And so like, that's, that's an exact reason why you always

00:51:13.880 --> 00:51:20.200
 want to have two in there, um, making that work. So that's, that's awesome. Well, man,

00:51:20.200 --> 00:51:24.760
 Hey, this has been a great chat and we could sit on here and just keep going, but I want to be

00:51:24.760 --> 00:51:31.640
 sensitive to time of your side and on others. So, uh, man, any, any closing thoughts in any,

00:51:31.640 --> 00:51:36.520
 you know, just any passing lob you want to like throw at me? What, what do you got?

00:51:36.520 --> 00:51:41.880
 Yeah. We, we, you know, we talked all about the, like the, the, the house, right? Like I was just

00:51:41.880 --> 00:51:45.320
 always come back to the wise. And so for me, it's that this is like, this is an incredible

00:51:45.320 --> 00:51:49.960
 opportunity, incredible platform. Uh, the church is leveraging it. We'll continue to leverage it

00:51:49.960 --> 00:51:55.640
 to draw people closer to Jesus. And so as long, you know, even I forgot to frame the conversation

00:51:55.640 --> 00:52:01.800
 that way, but you know, sometimes we can get lost on the, within the technology itself. Um,

00:52:01.800 --> 00:52:05.560
 or we can get lost in the comparison game. This church is doing that or that church is doing that.

00:52:05.560 --> 00:52:11.000
 Why aren't we doing that? Um, um, or even for myself, sometimes like the, the, the volunteerism,

00:52:11.000 --> 00:52:17.160
 right? Oh, this, you know, this chat host isn't as polished as I'd like them to be. Um, for me,

00:52:17.160 --> 00:52:23.000
 coming back to the, Hey, um, keeping that in the forefront of our mind that this is just another

00:52:23.000 --> 00:52:29.080
 platform, another venue, another environment to ultimately introduce people to Jesus and, and

00:52:29.080 --> 00:52:35.560
 allow him to woo them closer to him. Uh, for me, keeping that wine in front of my eyes helps handle

00:52:35.560 --> 00:52:41.480
 all those tensions that I just mentioned that I, you know, that we all wrestle through, um, uh,

00:52:41.480 --> 00:52:47.320
 on a daily basis. So keeping that out there is, uh, super helpful to keep moving us down the road.

00:52:48.040 --> 00:52:53.800
 Yeah. We've, uh, why is, has got to be the first and foremost thing. And we've, uh, we've talked

00:52:53.800 --> 00:52:59.240
 about it in an earlier podcast and, and there's, um, you know, there's plenty of resources. And

00:52:59.240 --> 00:53:03.240
 actually, if you go on the blog at the church digital, you find that I asked that, that question

00:53:03.240 --> 00:53:09.560
 a lot where what, what's the why of it? You know, I was on, I was on Facebook recently in a group for

00:53:09.560 --> 00:53:17.240
 church online and, um, and somebody was like, I've got $5,000. What should I do? And, um, you know,

00:53:17.240 --> 00:53:23.000
 the, the, the first question I kind of threw back at him was what is the purpose of what you're doing,

00:53:23.000 --> 00:53:28.200
 what's working and what's not working. Don't just blow your, this newfound budget on, on the newest

00:53:28.200 --> 00:53:34.600
 toy. Um, if it's not going to solve a problem. So let's, let's talk through your problem, then find

00:53:34.600 --> 00:53:39.000
 where the money should go. And, and everybody was kind of laughing at that, but, and it's, it's the,

00:53:39.000 --> 00:53:44.040
 really the purpose behind it where we don't understand as an organization, a lot of churches don't

00:53:44.040 --> 00:53:49.720
 understand the why of church online, or they don't have it yet. They haven't, or it's the lead pastor

00:53:49.720 --> 00:53:54.760
 wants to do one thing. The executive pastor wants to do another. And the, the, the campus pastor or

00:53:54.760 --> 00:53:59.480
 the guy who's in charge of online is in a completely separate direction. And so there's not alignment

00:53:59.480 --> 00:54:05.240
 in that. Uh, and so, man, that's a great way to ground the message just for us to collectively learn

00:54:05.240 --> 00:54:13.400
 how to, to find that why and then custom design what we're doing in context of our communication,

00:54:13.400 --> 00:54:17.800
 whether it's with teaching, uh, whether it's through the chat host or, or whether through this,

00:54:17.800 --> 00:54:22.600
 you know, the stage presentations to aim and direct the online audience to the why.

00:54:23.000 --> 00:54:27.240
 So, man, uh, Ben, thanks for, you know, landing the plane right there and helping us keep focused

00:54:27.240 --> 00:54:33.000
 on that. Um, Hey, this has been a great, uh, time with you and you know what, we're gonna have to do

00:54:33.000 --> 00:54:39.160
 it again. I'm sure at some point, because I just like hanging out with you and, uh, you bring a lot of

00:54:39.160 --> 00:54:43.720
 knowledge to the, to the table and a lot of experience, uh, through, uh, liquid through

00:54:43.720 --> 00:54:49.400
 Christ fellowship and others. So thanks for joining us once again. And, uh, for the audience out there,

00:54:49.400 --> 00:54:55.880
 thanks again. Uh, next podcast is coming up. So stay tuned for that. And until then, uh,

00:54:55.880 --> 00:54:59.640
 my name is Jeff with the church digital. Thanks for being here.

