WEBVTT 00:00:00.000 --> 00:00:04.540 All right, episode 83 of the Church Digital Podcast, powered by Stadia Church Planning. 00:00:04.660 --> 00:00:09.500 Before we get into this excellent, most, most excellent podcast that we have coming up here, 00:00:09.800 --> 00:00:11.780 let me give you this one quick plug. 00:00:11.940 --> 00:00:18.700 Stadia, we are doing cohorts, learning communities to help churches figure out how to do church 00:00:18.700 --> 00:00:26.140 online better, to figure out how to do physical as well as digital at the same time effectively. 00:00:26.240 --> 00:00:31.040 It's interesting, pre-COVID, we all knew how to do the physical ministry, and that was 00:00:31.040 --> 00:00:32.320 the only thing we really focused on. 00:00:32.420 --> 00:00:34.840 Some were just doing church online, majority were just focused. 00:00:35.220 --> 00:00:42.380 Mid-COVID, we're swinging completely the other way, doing all digital, but we're not really 00:00:42.380 --> 00:00:48.460 sure how to do both physical and digital at the same time, which really makes this awkward 00:00:48.460 --> 00:00:53.620 position we're in right now, where do we focus more on the building or online? 00:00:53.960 --> 00:00:56.080 What's the tension between the two? 00:00:56.220 --> 00:01:04.120 How do we manage and survive in this without burning out our staff and destroying volunteers 00:01:04.120 --> 00:01:10.240 and really the culture that your churches have created pre-COVID and even in this mid-COVID 00:01:10.240 --> 00:01:10.860 season? 00:01:11.420 --> 00:01:14.200 And that's really the heart of what we're trying to do with Stadia, because we're trying to 00:01:14.200 --> 00:01:19.580 help you churches thrive, grow, and multiply fidgetally. 00:01:19.960 --> 00:01:26.200 Fidgetally is a combination of physical and digital, P-H-Y-G-I-T-A-L. 00:01:26.200 --> 00:01:32.260 And so the relationship here is not where physical and digital compete, but where they work 00:01:32.260 --> 00:01:38.400 together, where it complements to help you achieve your goals, your mission, your vision 00:01:38.400 --> 00:01:39.100 of your church. 00:01:39.560 --> 00:01:41.660 The physical, the digital, these are just tools. 00:01:41.800 --> 00:01:42.480 They're not the end. 00:01:42.580 --> 00:01:44.740 The end is that disciple maker. 00:01:45.000 --> 00:01:51.820 It's your discipleship pathway, your engagement pathway to help people thrive, grow, and multiply. 00:01:51.820 --> 00:01:57.740 So let us help your church figure out how to do that physically and digitally. 00:01:58.060 --> 00:02:04.380 If you're interested in the learning communities, check out stadiachurchplanting.org slash digital, 00:02:04.520 --> 00:02:06.460 P-H-Y-G-I-T-A-L. 00:02:06.540 --> 00:02:07.480 We'll have it in the show notes. 00:02:07.560 --> 00:02:08.220 The link will be there. 00:02:08.920 --> 00:02:11.240 Learning communities are starting in August. 00:02:11.420 --> 00:02:11.920 Three months. 00:02:12.260 --> 00:02:13.580 We'd love to have you on board. 00:02:13.660 --> 00:02:15.100 It's going to be great, great stuff. 00:02:15.400 --> 00:02:16.820 So let's get back to episode 83. 00:02:17.520 --> 00:02:17.820 Wow. 00:02:18.340 --> 00:02:22.160 I could listen to Dave Adamson talk all day long. 00:02:22.540 --> 00:02:25.640 Maybe it has something to do with the whole Australian accent. 00:02:25.860 --> 00:02:26.140 Okay. 00:02:26.140 --> 00:02:30.500 Maybe a little bit there, but it's also because the dude's really smart when it comes to YouTube. 00:02:30.780 --> 00:02:33.700 I've said it, YouTube is my weakness. 00:02:34.060 --> 00:02:35.820 I don't understand it. 00:02:36.140 --> 00:02:39.820 And I'm learning more and more even in context of this podcast. 00:02:40.380 --> 00:02:47.000 I kind of step back, let Dave and Ray talk and dig in as I'm writing notes. 00:02:47.200 --> 00:02:51.980 I'm learning in here on how to be more effective with YouTube. 00:02:52.780 --> 00:03:01.040 Churches, if we're just looking at YouTube as a video server, we are missing the power of what YouTube is. 00:03:01.640 --> 00:03:07.500 And with a little love and a little care and a little intentionality in how we're structuring YouTube, 00:03:08.000 --> 00:03:12.140 we can find that it has far more effectiveness for us. 00:03:12.440 --> 00:03:14.320 And this is really what Dave hits on here. 00:03:14.380 --> 00:03:16.020 Because let's be honest. 00:03:16.160 --> 00:03:20.220 Churches, we don't really do YouTube well. 00:03:20.220 --> 00:03:23.140 We share some stories here on the podcast. 00:03:23.920 --> 00:03:29.880 But in whole, there's an opportunity to connect, to reach with a whole set of different people 00:03:29.880 --> 00:03:36.720 that are not engaging in your physical building that may need help finding the physical building. 00:03:37.000 --> 00:03:43.580 And let's utilize YouTube as a digital community unto itself to connect with these people. 00:03:44.120 --> 00:03:46.480 And this is a lot of the stuff that Dave talks about. 00:03:46.480 --> 00:03:48.700 Just some simple steps and processes. 00:03:48.880 --> 00:03:52.920 Some simple, some get more intermediate, advanced throughout the podcast. 00:03:53.260 --> 00:03:58.720 But there's simple, small, basic steps that we can do right now that would allow our churches 00:03:58.720 --> 00:04:04.040 to have far more impact on the YouTube platform overall. 00:04:04.800 --> 00:04:08.820 I mean, ultimately, the point what Dave ends up giving us here is 10 commandments. 00:04:08.980 --> 00:04:09.800 Yeah, we're going biblical. 00:04:09.960 --> 00:04:11.320 Of course, it's a church podcast. 00:04:11.720 --> 00:04:14.000 10 commandments for church YouTube. 00:04:14.620 --> 00:04:17.120 Because there are things that we churches are doing wrong. 00:04:17.540 --> 00:04:20.020 Dave's saying, hey, maybe do this instead. 00:04:20.600 --> 00:04:22.480 So if you're doing YouTube, listen to this. 00:04:22.680 --> 00:04:26.040 If somebody in your church is doing YouTube, share the podcast with them. 00:04:26.120 --> 00:04:26.980 Let them listen to this. 00:04:27.580 --> 00:04:30.200 10 practical, easy, simple steps. 00:04:30.440 --> 00:04:35.100 Majority of them you can do right now with very little cost to no cost at all. 00:04:35.140 --> 00:04:41.340 That would totally improve your church's YouTube game starting, well, dang it, starting today. 00:04:41.660 --> 00:04:47.040 So for the conversation, we're bringing in, you know, Dave Adamson, as I said, a pastor 00:04:47.040 --> 00:04:49.720 on staff with North Point in Atlanta. 00:04:50.400 --> 00:04:55.800 And Ray DeArmis, who is co-host once again, digital pastor over at Christ Fellowship Miami. 00:04:56.200 --> 00:04:58.480 Myself, Jeff, at the Church Digital and Stadia Church Planning. 00:04:58.820 --> 00:05:05.120 In a conversation that I'm calling Dave and the 10 commandments of YouTube Church. 00:05:05.700 --> 00:05:06.540 Okay, everybody. 00:05:07.120 --> 00:05:07.660 Here you go. 00:05:08.220 --> 00:05:10.300 Jeff, holy crap, man. 00:05:10.420 --> 00:05:13.040 What video, what camera are you using? 00:05:13.800 --> 00:05:16.360 You've got, your depth of field is incredible. 00:05:16.560 --> 00:05:18.080 Your lighting is outstanding. 00:05:18.680 --> 00:05:21.020 Yeah, Jeff just did a whole thing on his rig. 00:05:21.860 --> 00:05:25.440 Yeah, it's, so I'm shooting, it's a Sony A6600. 00:05:25.840 --> 00:05:27.860 This was my, this was my COVID project. 00:05:28.140 --> 00:05:31.640 I kind of built this up a month or two before, just in 2020. 00:05:32.080 --> 00:05:35.880 But I've got a Sigma Art 1835 millimeter lens. 00:05:36.000 --> 00:05:37.340 F-stop is 1.8. 00:05:37.820 --> 00:05:40.540 So that, the bookshelf's right there. 00:05:40.620 --> 00:05:41.600 Like I can touch it. 00:05:41.780 --> 00:05:43.380 It's four feet behind me. 00:05:43.660 --> 00:05:46.260 And just the 1.8 on this blurs it. 00:05:46.260 --> 00:05:48.480 Oh my gosh, like I'm in love with this thing. 00:05:49.360 --> 00:05:58.980 Dude, I'm going to tell you, I'm listening to Ray, but I'm looking at you because you are so sharp and you pop out of that background. 00:05:59.340 --> 00:06:03.880 Like, oh, I want to know what you're using to get, this is a whole other conversation. 00:06:04.320 --> 00:06:08.680 I want to know what you're, and you should post this into the YouTube, your church group. 00:06:09.340 --> 00:06:13.440 What are you using to get it from, into your computer, from your DSLR? 00:06:14.360 --> 00:06:19.560 It is a, I've got a Blackmagic ATEM mini switcher. 00:06:19.800 --> 00:06:20.200 Really? 00:06:20.200 --> 00:06:23.460 Which, by the way, is the, I'm a production guy. 00:06:23.840 --> 00:06:23.980 Yeah. 00:06:23.980 --> 00:06:27.180 It is the best device I've ever purchased in my life. 00:06:27.380 --> 00:06:27.660 Really? 00:06:27.760 --> 00:06:32.400 Not only because of the video switcher, but my, my mic is running through it. 00:06:32.500 --> 00:06:36.960 Audio preamps, compression, equalization, audio delay. 00:06:37.300 --> 00:06:46.640 Like, the, the full functioning Blackmagic, uh, video switcher software is running on this little $300 box. 00:06:46.860 --> 00:06:51.520 And it, it, I bought it because I wanted to like have multiple inputs to, to bring in. 00:06:51.900 --> 00:06:58.780 But the audio, I, I literally 200, $300 audio preamps, I don't use anymore because the video switcher is better at it. 00:06:59.180 --> 00:07:06.980 It looks, it, it, I'm not, I'm not understating this when I say it is the best looking Zoom video I have ever seen. 00:07:07.300 --> 00:07:10.920 Well, hey man, Dave, just to, first off, super glad you're here, of course. 00:07:11.020 --> 00:07:13.340 But just to kick it off, maybe just tell us a little bit about yourself. 00:07:13.440 --> 00:07:14.420 Tell us your ministry story. 00:07:15.180 --> 00:07:15.440 Yeah. 00:07:15.540 --> 00:07:21.140 So, um, you know, the interesting thing, man, is I did not ever want to be in full-time ministry. 00:07:21.140 --> 00:07:23.840 I did not want to be a professional Christian. 00:07:24.040 --> 00:07:30.300 In fact, I went to college, like I became a, I became, like I started following Jesus when I was in, a senior in high school. 00:07:30.840 --> 00:07:35.420 And just started pursuing my, my career of choice, which was to be a sports reporter. 00:07:35.540 --> 00:07:37.200 That's all I wanted to do with my life. 00:07:37.640 --> 00:07:48.020 And so, you know, out of college, uh, I started working for local newspapers, started working for magazines, uh, became, uh, the, the youngest ever editor of Australia's highest selling sports magazine. 00:07:48.020 --> 00:07:51.960 If your listeners didn't realize from my accent already, I'm not from the U.S. 00:07:52.500 --> 00:07:53.560 Uh, I'm from Australia. 00:07:54.100 --> 00:08:03.080 And, um, when that happened, when I became the youngest ever editor of Australia's highest selling sports magazines, uh, we have three networks in Australia, much the same as you do here in the U.S. 00:08:03.560 --> 00:08:07.420 Um, and, uh, one of them came to me and said, hey, we'd love to do a story on you. 00:08:07.580 --> 00:08:08.940 And so they did that story. 00:08:08.940 --> 00:08:17.940 And literally from that, I got a job on TV, uh, working for, as a reporter and producer for a show that was basically our version of ESPN Sports Center. 00:08:18.520 --> 00:08:21.100 And so I would do national live crosses every night. 00:08:21.180 --> 00:08:23.640 I would cover the biggest sporting events in, in Australia. 00:08:23.840 --> 00:08:27.680 And that was like the, I thought this was what I'm going to do with the rest of my life. 00:08:28.040 --> 00:08:30.220 But obviously, you know, God has other plans. 00:08:30.500 --> 00:08:36.000 And, um, you know, so I think in 2007, ESPN in Connecticut contacted me. 00:08:36.120 --> 00:08:40.640 They offered me a position and that led me to this crossroads where, what am I going to do with my life? 00:08:40.700 --> 00:08:42.960 This seems like the next logical step in my career. 00:08:43.380 --> 00:08:52.420 My wife and I literally prayed about it, fasted about it, and decided to turn the offer down because we felt like I was going to call into ministry. 00:08:52.420 --> 00:08:53.940 And I didn't know what that sounded like. 00:08:53.980 --> 00:08:54.840 I had no idea. 00:08:54.920 --> 00:08:56.060 It's not something I was pursuing. 00:08:56.060 --> 00:09:02.800 And so I reached out to this pastor in New Jersey who I was listening to on podcast on my way into the studio every day. 00:09:03.480 --> 00:09:05.200 And I reached out and said, this is who I am. 00:09:05.240 --> 00:09:05.940 This is what I do. 00:09:06.140 --> 00:09:08.940 And I think I'm getting called into ministry, but I don't know what that's like. 00:09:08.980 --> 00:09:09.640 Can you help me? 00:09:09.780 --> 00:09:14.940 And, and much to my surprise, he, he, he said, he got back to me and said, hey, can you call me tomorrow? 00:09:14.940 --> 00:09:20.520 So I called him and, and essentially he, he basically straight up offered me a job. 00:09:20.580 --> 00:09:21.880 He said, you're the guy I've been praying for. 00:09:22.500 --> 00:09:27.400 And would you be interested in moving to New Jersey of all places and being a church online pastor? 00:09:27.560 --> 00:09:30.160 And in 2000, this is 2007, right? 00:09:30.260 --> 00:09:32.000 I had no idea what that was. 00:09:32.200 --> 00:09:33.860 Nobody knew what that was back then. 00:09:34.100 --> 00:09:36.360 This is, you know, 13 years ago. 00:09:36.540 --> 00:09:38.500 Nobody understood the power of it really. 00:09:38.500 --> 00:09:56.880 And, but, you know, I was, I was drawn to that and, and, um, you know, it really matched the two things like the skills that God had placed in my hand from the point of view of media and media production and the passion he had placed in my heart, which was to reach as many people as possible with the gospel. 00:09:56.960 --> 00:09:59.960 And those two things came together perfectly in this position. 00:09:59.960 --> 00:10:10.640 And so I said, yes, and I quit, I quit my career and moved my family literally to the furthest place from Melbourne, Australia that you can go to is, is Morristown, New Jersey. 00:10:10.860 --> 00:10:15.680 And so we moved and, uh, you know, the rest is history, I guess. 00:10:15.840 --> 00:10:25.000 Um, 2013, I moved to Atlanta to join North Point Ministries where Andy Stanley is the lead pastor and, uh, been working there ever since as a social media pastor. 00:10:25.200 --> 00:10:26.240 That is awesome. 00:10:26.360 --> 00:10:28.800 By the way, Liquid was in New Jersey, right? 00:10:28.920 --> 00:10:30.220 Yeah, yeah, Liquid Church, yeah. 00:10:30.480 --> 00:10:32.640 Were you, were you there when Ben Stapley was there? 00:10:32.740 --> 00:10:34.160 Was there any overlap with you guys? 00:10:34.440 --> 00:10:40.440 No, so, so I left in 2013, a guy named Kenny Jang took over from me as the online pastor. 00:10:40.440 --> 00:10:43.080 And then Ben Stapley took over from Kenny Jang. 00:10:43.480 --> 00:10:43.820 Okay. 00:10:43.960 --> 00:10:45.900 Um, so I kicked it all off. 00:10:46.220 --> 00:10:47.440 Kenny took it to a new level. 00:10:47.600 --> 00:10:49.200 Ben took it to another level again. 00:10:49.200 --> 00:10:53.660 And, and now he's left and he's in Florida, I think from memory. 00:10:54.120 --> 00:10:54.880 Yeah, he's in my church. 00:10:55.400 --> 00:10:56.400 That's amazing. 00:10:56.680 --> 00:10:56.860 Yeah. 00:10:56.960 --> 00:11:05.840 So, um, yeah, I never actually worked with Ben, but obviously I've seen, you know, I've met Ben several times, been at conferences where he's, he's been and all that sort of thing. 00:11:05.840 --> 00:11:06.760 So I know him pretty well. 00:11:06.760 --> 00:11:07.020 Yeah. 00:11:07.100 --> 00:11:14.560 If it's one thing that Liquid seems to be generating a lot of and really pushing the envelope, even starting with you with the church online back in 2007. 00:11:14.880 --> 00:11:15.500 Yeah, you're right. 00:11:15.500 --> 00:11:20.340 There were not a lot of people in 07 talking about church online. 00:11:20.340 --> 00:11:27.100 Like maybe Life.Church was doing like the, uh, the second life thing, probably around 06, 07, their experiment with that. 00:11:27.620 --> 00:11:33.400 What's interesting is when I, when I started at Liquid and became the online pastor, I didn't know who to reach out to. 00:11:33.480 --> 00:11:40.360 So I reached out to Brandon Donaldson, who was the online, the original online pastor of Life.Church and went out and visited him. 00:11:40.360 --> 00:11:42.320 And I mean, just a fantastic guy. 00:11:42.400 --> 00:11:44.300 He's now working with YouVersion. 00:11:44.960 --> 00:11:53.760 And, um, but at the time he said, Hey, we've got this, um, we've got this Facebook page group thing, uh, with all the church online pastors in America. 00:11:53.760 --> 00:11:54.500 Do you want to join it? 00:11:54.580 --> 00:11:54.800 Yeah. 00:11:54.940 --> 00:11:58.300 So he sent me an invite and I was the ninth person to join. 00:11:59.260 --> 00:12:02.460 So, and then I think we capped it at 10. 00:12:02.460 --> 00:12:10.020 So like the original, like I was in the original top 10 of, of, um, uh, online pastors in the U.S. 00:12:10.020 --> 00:12:11.540 Pretty, pretty amazing. 00:12:11.780 --> 00:12:12.420 Pretty amazing. 00:12:12.580 --> 00:12:12.780 Wow. 00:12:13.160 --> 00:12:14.340 Things have changed a lot. 00:12:14.420 --> 00:12:27.020 I'm sure since then, even with COVID where, you know, maybe pre COVID, maybe 10% of churches were broadcasting now, 50, 60, 70% lifeways telling us 70% are doing something with broadcasting a service online. 00:12:27.020 --> 00:12:29.100 It's, it's a completely new era. 00:12:29.100 --> 00:12:43.220 It seems at this point, well, I tell you the thing that, that I wanted to, and Dave, at this point, man, you're, you're known as does like the YouTube guy and your passion and your YouTube church, YouTube group that we'll talk about later. 00:12:43.880 --> 00:12:54.000 Like it's, you know, it's, you know, occasionally some people have, you know, different, uh, niches, niches, whatever the word is, how you say it, you know, Ben's kind of like the communication guy and how he does it. 00:12:54.340 --> 00:12:56.960 Kenny Jang's all about like the video production. 00:12:57.360 --> 00:13:00.400 And he's kind of, and he's kind of like the gear guy kind of, kind of with that. 00:13:00.660 --> 00:13:08.860 I tend to be more like, let's talk groups, disciple making community that you, you just, you seem from the outside to really be passionate about this YouTube. 00:13:09.320 --> 00:13:09.480 Yeah. 00:13:09.540 --> 00:13:09.700 Yeah. 00:13:09.760 --> 00:13:10.320 For sure. 00:13:10.400 --> 00:13:17.800 And, and, and, you know, it's funny, uh, whenever I'm on calls with other people who are in my position, like, as I said, I'm the social media pastor. 00:13:18.260 --> 00:13:24.980 And, and so, you know, because I'm at North Point at such an influential church, I get to, get to speak at conferences and things like that. 00:13:24.980 --> 00:13:39.620 And so I'm always talking with other social media people at churches, like, uh, Bo Coffran, for example, at Life.Church is one guy who particularly gives me grief every time I speak to him because he's always like, oh, how long is it before Dave's going to talk about YouTube? 00:13:40.160 --> 00:13:47.520 But the reality is, you know, I think in the modern day world, YouTube has become the marketplace for an entire generation of people. 00:13:47.520 --> 00:13:54.600 And as followers of Jesus, as the church, the capital C church, we're called to go into the marketplace and preach the good news, right? 00:13:54.700 --> 00:13:56.680 And that happens on YouTube. 00:13:57.200 --> 00:14:01.840 People always say to me, well, you're so big gung-ho on YouTube, but what about Hebrews? 00:14:02.000 --> 00:14:05.000 Hebrews 10 says that we have to not give up meeting together. 00:14:05.380 --> 00:14:07.140 And I always, my response is always the same. 00:14:07.480 --> 00:14:09.100 This is not a Hebrews 10 issue. 00:14:09.120 --> 00:14:10.360 I'm all about meeting together. 00:14:10.720 --> 00:14:15.140 This is a Mark 16 issue because Mark 16 says go into all the world and preach the gospel. 00:14:16.020 --> 00:14:21.540 And, and, and YouTube and Instagram and Facebook and Twitter, they are included in the world. 00:14:21.540 --> 00:14:26.460 In fact, in many, in many ways, they are the world for the modern generation. 00:14:26.960 --> 00:14:35.700 And as a, as a dad of three teenage girls, um, I know, and I, cause I see it, how often my kids are on YouTube. 00:14:36.360 --> 00:14:39.640 They're three teenage girls who are on YouTube all the time. 00:14:39.760 --> 00:14:51.260 You know, statistics tell us that for men aged 18 to 28, um, YouTube is the number one video platform outstripping any cable TV network and outstripping Netflix even. 00:14:51.260 --> 00:14:57.640 And when you look at the latest stats, um, most people access the internet through their mobile device, right? 00:14:57.700 --> 00:14:58.780 Through their cell phone. 00:14:58.940 --> 00:15:04.060 Yet 38% of all internet traffic on a mobile device is YouTube. 00:15:04.540 --> 00:15:06.300 38, think about that for a second. 00:15:06.720 --> 00:15:11.080 38% of all internet traffic on mobile devices is YouTube. 00:15:11.460 --> 00:15:15.580 If the church is going to be anywhere, we need to be in that space. 00:15:15.640 --> 00:15:17.440 And that's why I talk about YouTube so much. 00:15:17.460 --> 00:15:19.000 And that's why I'm so passionate about it. 00:15:19.180 --> 00:15:20.540 Dave, I think that's amazing. 00:15:20.540 --> 00:15:25.300 And really you're, you're hitting all my love languages here talking about both mobile content and YouTube. 00:15:25.300 --> 00:15:26.380 It's just such a big deal. 00:15:26.860 --> 00:15:36.020 Why is it that churches, why is it that churches should be more passionate about YouTube than even their own spaces, like their own website or their own Instagram? 00:15:36.220 --> 00:15:40.580 Like why should they put more of an emphasis on YouTube, uh, in order to reach people? 00:15:40.920 --> 00:15:41.160 Right. 00:15:41.200 --> 00:15:42.160 That's a great question. 00:15:42.260 --> 00:15:45.440 And it's a great question for this one simple reason in my mind. 00:15:45.860 --> 00:15:47.600 You know, you know, you know this yourself. 00:15:47.600 --> 00:15:54.260 I heard a stat today that every single, uh, apparently across America, 300 and how many people are in America? 00:15:54.480 --> 00:15:55.820 330 million people. 00:15:56.460 --> 00:16:03.740 Apparently Americans touch their phone as a collective, as a whole, 8 billion times every day. 00:16:04.220 --> 00:16:08.900 So all of us together, we combine to touch our phones 8 billion times. 00:16:09.000 --> 00:16:14.620 Because let's be honest, we do this when we're, I mean, we're not supposed to, but we do it when we're at the traffic lights. 00:16:14.840 --> 00:16:17.020 We do it when we're in the line at the grocery store. 00:16:17.180 --> 00:16:18.840 We do it when we're watching TV. 00:16:19.060 --> 00:16:22.720 And it might be our favorite TV show, but we're still scanning through our mobile device, right? 00:16:22.860 --> 00:16:34.680 And the reality is when somebody's standing in the line at the bank or standing in the line at the grocery store, I know that they are not wondering, hey, I wonder what's happening at northpoint.org right now. 00:16:35.040 --> 00:16:36.160 Let's just go and check. 00:16:36.380 --> 00:16:37.400 No, they're not doing that. 00:16:37.460 --> 00:16:39.780 But what they are doing is they're scanning through YouTube. 00:16:39.940 --> 00:16:41.320 They're scanning through social media. 00:16:41.580 --> 00:16:46.660 And so we need to be in that space because people are on it so often. 00:16:47.020 --> 00:16:55.140 When 38% of all internet traffic on a mobile device goes through YouTube, that tells me that churches need to be in this space more than ever before. 00:16:55.340 --> 00:16:58.860 Now, I know a lot of churches in recent times are putting a lot of emphasis on Instagram. 00:16:59.520 --> 00:17:04.060 And, you know, I can understand that from a mobile perspective, but why is it? 00:17:04.100 --> 00:17:08.720 Because they seem heavily involved in Instagram, zero absent on YouTube. 00:17:09.040 --> 00:17:13.840 And how would you advise some of those churches in terms of, hey, you guys need to start paying attention to this? 00:17:14.260 --> 00:17:18.280 Yeah, so I wouldn't say abandon Instagram for YouTube. 00:17:18.460 --> 00:17:22.080 I think it's a both and situation, like we should be doing both. 00:17:22.440 --> 00:17:24.440 But here's the biggest difference. 00:17:24.800 --> 00:17:30.240 You know, I was talking with the church in LA just this past week, you know, advising and consulting with them. 00:17:30.240 --> 00:17:36.440 And, you know, we're talking about the different demographics on all the different social media platforms. 00:17:36.700 --> 00:17:38.660 And this is just reason number one, okay? 00:17:38.740 --> 00:17:43.580 Reason number one for why you should be putting as much time into YouTube as Instagram is this. 00:17:43.840 --> 00:17:48.340 Reason number one is when you look at Instagram, you guys know this, you're smart. 00:17:48.860 --> 00:17:51.860 What do you think the major demographic on Instagram is? 00:17:51.900 --> 00:17:52.540 We all know it. 00:17:52.620 --> 00:17:57.120 What are you guys, what would you say is the major, the most dominant demographic on Instagram? 00:17:57.520 --> 00:18:00.320 I'm going with females in their 20s. 00:18:00.580 --> 00:18:01.140 That's what I'm saying. 00:18:01.140 --> 00:18:03.140 That is, Ray, exactly right. 00:18:03.240 --> 00:18:04.580 What about when it comes to TikTok? 00:18:04.820 --> 00:18:07.200 What do we think of demographic-wise when it comes to TikTok? 00:18:07.680 --> 00:18:08.500 All teenagers. 00:18:09.020 --> 00:18:09.640 All teenagers. 00:18:09.920 --> 00:18:11.880 When we think about Facebook, what do we think? 00:18:12.300 --> 00:18:12.860 My parents. 00:18:13.520 --> 00:18:13.920 Exactly. 00:18:14.160 --> 00:18:15.140 Older people, right? 00:18:15.460 --> 00:18:19.680 And statistically, when it comes to Twitter, it's mostly men who are on Twitter, right? 00:18:19.900 --> 00:18:24.960 And so we need to target out, if we're targeting audiences and we're communicating to different demographics, 00:18:24.960 --> 00:18:26.420 then we have to pick those channels. 00:18:27.160 --> 00:18:30.320 YouTube is really the only channel that crosses all the demographics. 00:18:30.580 --> 00:18:34.880 It is equally men and women, and it ranges from 14 right up to 65. 00:18:35.260 --> 00:18:40.120 For that reason alone, we should be driving a lot of traffic, a lot of it, putting a lot of attention, 00:18:40.240 --> 00:18:41.820 a lot of our resources into YouTube. 00:18:42.220 --> 00:18:47.580 But the second thing, point number two would be YouTube, unlike any other social media platform, 00:18:47.720 --> 00:18:53.440 unlike Twitter, unlike Instagram, unlike Facebook, YouTube is a search engine. 00:18:53.560 --> 00:18:58.840 In fact, it's the second biggest search engine in the world, and it's owned by the biggest search engine in the world. 00:18:58.880 --> 00:19:05.740 If you type anything into Google right now, typically any topic, it's going to give you, as the first option, 00:19:06.100 --> 00:19:10.660 three video options to choose from that are all from YouTube because Google owns YouTube. 00:19:11.160 --> 00:19:14.720 So unlike any other social media platform, YouTube is a search engine as well. 00:19:14.720 --> 00:19:18.500 And search engines are where people go to find answers these days. 00:19:18.640 --> 00:19:27.020 People aren't walking into, aren't just walking into a church to find out answers for questions that they have about parenting, 00:19:27.260 --> 00:19:30.720 about being, about financial awareness, about being a good spouse. 00:19:31.620 --> 00:19:37.980 You know, if they're looking for hope in their world, the reality of our modern day culture is they're not going to a church to search for those answers, 00:19:38.240 --> 00:19:40.380 but they are searching on Google for them. 00:19:40.900 --> 00:19:44.920 And oftentimes they're searching for YouTube for the answers to those questions. 00:19:45.020 --> 00:19:47.900 So if somebody's typing into YouTube, how do I find hope today? 00:19:48.180 --> 00:19:51.260 Somebody types in, how do I be a better husband today? 00:19:51.740 --> 00:19:54.000 If somebody types in, how can I save my marriage? 00:19:54.000 --> 00:19:58.800 Or how can I find hope so that I don't want to end my life right now? 00:19:58.840 --> 00:20:06.880 If they're typing that into YouTube, then churches need to be there ready to answer those questions with content that's answering those questions. 00:20:07.300 --> 00:20:12.920 In the secular world, in the marketing world, Google calls this the zero moment of truth. 00:20:13.120 --> 00:20:19.320 The zero moment of truth, ZMOT is what they call it, is when I've searched long and hard, 00:20:19.320 --> 00:20:26.080 because I want to buy for myself a new soccer, you know, T-shirt like you've got on there, right? 00:20:26.160 --> 00:20:27.240 I'm assuming that's soccer. 00:20:28.800 --> 00:20:31.380 So I've searched long and hard, and I want to figure it out. 00:20:31.420 --> 00:20:33.560 I want to buy one, and I've got something in my cart. 00:20:33.600 --> 00:20:34.720 I'm just about to buy it. 00:20:35.300 --> 00:20:40.000 Google would call that the zero moment of truth, because I'm about to make a purchase and put money behind it, right? 00:20:40.740 --> 00:20:45.120 For churches, the zero moment of truth is when somebody types in, how do I save my marriage? 00:20:45.460 --> 00:20:46.880 That's our zero moment of truth. 00:20:46.880 --> 00:20:57.340 And we have to be there in the places where people are asking those questions to be the answer to that question and provide the gospel approach to those questions. 00:20:57.800 --> 00:21:00.440 That's why I think it's so important for us to be on YouTube. 00:21:00.820 --> 00:21:08.760 And this is brilliant, because so many churches that I've encountered, too, not just my own, and Jeff, I know that you work with a lot of churches through Stadia. 00:21:09.380 --> 00:21:10.960 YouTube, it's a free platform. 00:21:11.960 --> 00:21:15.680 And so it's got a lot of capabilities for them to do from the get-go. 00:21:15.800 --> 00:21:16.860 I mean, there's a lot of great YouTubers. 00:21:17.060 --> 00:21:22.840 I'm sure that many out there follow that do everything ranging from high-quality video, 8K, right? 00:21:22.920 --> 00:21:25.580 Like, YouTube's got crazy capability now. 00:21:25.920 --> 00:21:29.120 But then we've got churches on the other end that are just getting started off. 00:21:29.240 --> 00:21:32.320 And so, Dave, I know we kind of talked about this. 00:21:32.420 --> 00:21:33.940 How do churches get started on YouTube? 00:21:34.120 --> 00:21:35.760 Like, what would be the advice that you would give them? 00:21:35.800 --> 00:21:37.260 Hey, so this is your starting point. 00:21:37.320 --> 00:21:38.040 This is where you would go. 00:21:38.040 --> 00:21:43.800 Yeah, so a lot of churches, straight up, they just think, I need to buy all this new equipment if I'm going to get onto YouTube, and I don't know if I can do that. 00:21:43.920 --> 00:21:52.140 Yet, our phones, the average phone that you have in your pocket right now probably shoots HD video, potentially even shoots 4K video. 00:21:52.620 --> 00:21:57.540 So all you really need, and this is what I say to churches all the time, all you need is your cell phone and a window. 00:21:57.960 --> 00:22:00.540 Because a window will provide the light that you need. 00:22:00.800 --> 00:22:02.960 That's free, completely free. 00:22:03.140 --> 00:22:04.260 God gave it to us, right? 00:22:04.260 --> 00:22:07.880 So just stand by a window and shoot with your iPhone. 00:22:08.520 --> 00:22:13.040 Some of the, you look back at some of the biggest YouTube names in the world right now. 00:22:13.100 --> 00:22:21.020 If you go to their YouTube channel and look back at their very first video, it was a low resolution, probably potentially even black and white video. 00:22:21.300 --> 00:22:23.480 And it wasn't very good because they didn't care. 00:22:23.600 --> 00:22:30.280 The reality is, I think that, and I know, I honestly know Jeff is probably going to cringe a little bit at this one. 00:22:30.280 --> 00:22:34.940 But I don't think production quality is as important as content quality. 00:22:35.360 --> 00:22:36.460 Oh, I fully agree. 00:22:36.660 --> 00:22:37.080 Keep going. 00:22:37.340 --> 00:22:37.940 Okay, great. 00:22:38.040 --> 00:22:38.320 Great. 00:22:38.540 --> 00:22:42.820 So what's important is that you're posting content and that you're building community. 00:22:42.980 --> 00:22:48.460 And that's more important than what camera you're using, what microphone you're using, what lighting you're using. 00:22:48.560 --> 00:22:51.480 So if you've just got a phone, you can start on YouTube. 00:22:51.620 --> 00:22:57.180 In fact, during this COVID era, you know, I remember early on, I had some conversations with some church leaders. 00:22:57.180 --> 00:23:04.720 And one church leader told me specifically, hey, I've been posting my YouTube messages from my church to YouTube for the past two years. 00:23:04.720 --> 00:23:05.220 And I averaged about 200 views. 00:23:05.220 --> 00:23:09.640 And I've been doing it because I felt like I had to. 00:23:09.640 --> 00:23:19.260 But when COVID hit, I was walking my dog around the block and I took out my phone and I went live on YouTube and just asked people, hey, do you need somebody to pray for you today? 00:23:19.320 --> 00:23:21.480 If you do, just let me know in a comment and I'll pray for you. 00:23:21.480 --> 00:23:25.440 And as he walked his dog around the block, he literally just prayed for anybody who left a comment. 00:23:26.100 --> 00:23:27.780 He got 18,000 views. 00:23:28.160 --> 00:23:37.700 And he was like, I don't know why I'm ever going to preach a message in a church again when I can get more views than I've ever had in my life just by going live on my phone. 00:23:37.780 --> 00:23:39.220 So it can be as simple as that. 00:23:39.440 --> 00:23:43.820 But the other thing, Ray, is that churches are content producing machines. 00:23:44.040 --> 00:23:44.880 That's what we do. 00:23:44.880 --> 00:23:48.580 We produce a 35-minute, a 40-minute message every single Sunday. 00:23:48.840 --> 00:23:52.260 And we post that to YouTube and we think our job's done. 00:23:52.520 --> 00:23:55.480 Well, I would say repurpose on purpose. 00:23:55.880 --> 00:23:57.620 Repurpose on purpose. 00:23:57.900 --> 00:24:05.880 Take that 35-minute message, break it down to two or three, four to seven-minute videos that you post to YouTube as well during the week. 00:24:05.960 --> 00:24:08.260 One on Tuesday, one on Wednesday, one on Friday. 00:24:08.360 --> 00:24:16.740 Whatever you want to do, however many you can create out of it, that always have a call to action that drive people back to that full version of the message. 00:24:17.080 --> 00:24:18.300 So a couple of things happen there. 00:24:18.800 --> 00:24:22.720 You're being consistently posting more original content to YouTube. 00:24:22.860 --> 00:24:24.100 So YouTube's going to love you for that. 00:24:24.260 --> 00:24:27.140 You're providing people content that is in bite sizes. 00:24:27.480 --> 00:24:30.880 The average length of a YouTube video is four minutes and 20 seconds. 00:24:31.240 --> 00:24:32.560 Four minutes and 20 seconds. 00:24:32.900 --> 00:24:36.560 Yet we're posting 35-minute messages and expecting people to watch the whole thing. 00:24:36.560 --> 00:24:41.200 And then we complain that our view time, our viewer retention time on YouTube is 20%. 00:24:41.200 --> 00:24:42.880 That's why it's 20%. 00:24:42.880 --> 00:24:44.520 Because people's attention spans aren't great. 00:24:44.740 --> 00:24:50.320 But if you can hook them with a four-minute video that has a YouTube card, a YouTube link in the description, 00:24:50.520 --> 00:24:56.080 or a YouTube end screen that points them to the full message or points them to the full series on a playlist, 00:24:56.780 --> 00:25:01.760 then you're keeping people, you're hooking them, and then you're reeling them in with the other content. 00:25:02.300 --> 00:25:05.120 That's where YouTube becomes an invaluable tool. 00:25:05.240 --> 00:25:11.080 And if you're keyword optimizing each one of those videos, in church world, and what I mean by that is this. 00:25:11.160 --> 00:25:19.080 In church world, we so often call our message series or our messages some sort of catchy thing that rhymes or it's an alliteration. 00:25:20.140 --> 00:25:21.440 You know what I'm talking about. 00:25:22.040 --> 00:25:24.480 Pastors are prone to doing this. 00:25:24.980 --> 00:25:30.360 We call them all sorts of weird titles that nobody ever types into the Google search bar. 00:25:30.840 --> 00:25:32.960 But they're all dealing with felt needs. 00:25:33.060 --> 00:25:38.040 They're dealing with things like, you know, how people can get better as spouses, how people can get better as parents, 00:25:38.260 --> 00:25:39.640 how we can just be better people. 00:25:39.800 --> 00:25:41.620 You know, my boss, Andy Stanley, always says, 00:25:42.140 --> 00:25:45.460 following Jesus makes my life better and makes me better at life. 00:25:45.760 --> 00:25:47.940 And because of that, everybody wants to get better at life. 00:25:48.000 --> 00:25:50.740 So what if you just called the message series, How to Get Better at Life? 00:25:50.800 --> 00:25:51.340 Because guess what? 00:25:51.520 --> 00:25:53.500 People are typing into the search bar. 00:25:53.820 --> 00:25:55.160 How do I get better at my life? 00:25:55.640 --> 00:25:56.920 How do I be a better husband? 00:25:57.260 --> 00:25:58.240 How do I find hope? 00:25:58.260 --> 00:26:02.360 If we called our messages and our series, things like that, that are keyword optimized, 00:26:02.600 --> 00:26:07.020 what happens is YouTube's algorithm does the evangelism for us. 00:26:08.000 --> 00:26:12.340 A year, five years, 10 years from now, I honestly believe. 00:26:13.160 --> 00:26:16.260 At North Point, we do our baptism messages. 00:26:17.080 --> 00:26:19.020 Our baptisms happen during the service. 00:26:19.120 --> 00:26:23.660 So worship happens and somebody will have a video on the screen, a two-minute testimony, 00:26:23.860 --> 00:26:25.660 and then they'll be baptized during the service, right? 00:26:25.800 --> 00:26:29.140 I believe that in a couple of years from now, I really believe this. 00:26:29.600 --> 00:26:31.380 Somebody's going to have a YouTube video that says, 00:26:31.480 --> 00:26:32.500 Hey, my name is Dave. 00:26:32.980 --> 00:26:34.280 I didn't used to believe in Jesus. 00:26:34.460 --> 00:26:35.820 And so I was looking for hope. 00:26:35.880 --> 00:26:36.800 And I went to Google. 00:26:36.900 --> 00:26:37.500 I started searching. 00:26:37.620 --> 00:26:39.280 And Andy Stanley's video popped up. 00:26:39.380 --> 00:26:40.420 And I watched one of them. 00:26:40.600 --> 00:26:42.640 And that led me to watch two of them and three of them. 00:26:42.740 --> 00:26:45.520 Before I knew it, I'd watched 10 videos and I'd give my life to Christ. 00:26:45.680 --> 00:26:47.180 And now I'm here today to get baptized. 00:26:47.780 --> 00:26:49.940 I honestly believe that that's going to happen. 00:26:50.080 --> 00:26:53.040 Because this is where people are searching for truth at the moment. 00:26:53.100 --> 00:26:53.880 And it's on YouTube. 00:26:54.140 --> 00:26:54.980 That's awesome. 00:26:55.480 --> 00:26:56.380 But I'll be honest. 00:26:56.380 --> 00:27:00.180 The first time that this really hit my radar strong, where I was like, 00:27:00.260 --> 00:27:01.120 Hey, there's a problem. 00:27:01.540 --> 00:27:03.120 It was actually a tweet that you did. 00:27:03.180 --> 00:27:04.460 And you can't remember all your tweets. 00:27:04.540 --> 00:27:04.920 That's fine. 00:27:05.000 --> 00:27:12.460 But maybe a year or so ago, where it was like, you did a search where you were searching for 00:27:12.460 --> 00:27:15.200 teach me how to pray, or I don't know how to pray. 00:27:15.200 --> 00:27:16.260 It was how to read the Bible. 00:27:16.960 --> 00:27:17.920 How to read the Bible. 00:27:18.060 --> 00:27:18.200 Okay. 00:27:18.280 --> 00:27:19.440 So it was how to read the Bible. 00:27:20.120 --> 00:27:20.880 And that's right. 00:27:21.160 --> 00:27:27.900 Because it was like, no churches were in the immediate results, except for Joyce Myers. 00:27:28.320 --> 00:27:32.360 Joyce Myers was in the results, but it wasn't even a Joyce Myers approved video. 00:27:32.760 --> 00:27:37.840 It was somebody ripping Joyce Myers and putting it and uploading it into YouTube. 00:27:38.060 --> 00:27:43.000 And it's like the practical nature of how people are looking for things on the internet. 00:27:43.120 --> 00:27:45.580 The church is not realizing it. 00:27:45.720 --> 00:27:51.320 And that's probably, I assume, that's one of like maybe several issues, several other things 00:27:51.320 --> 00:27:56.960 that the church is really kind of wrestling with or misunderstanding in context of YouTube. 00:27:57.140 --> 00:28:01.480 And so you've got like these 10 commandments for churches with YouTube. 00:28:01.800 --> 00:28:06.120 And I'm really interested, because even in my own, with what I do with the church digital, 00:28:06.480 --> 00:28:07.800 I know I'm not doing all this right. 00:28:07.860 --> 00:28:12.440 So even I'm wanting to learn in this season for how to do YouTube better. 00:28:12.720 --> 00:28:14.000 So what have you got? 00:28:14.100 --> 00:28:15.020 Take us through some stuff. 00:28:15.380 --> 00:28:15.540 Yeah. 00:28:15.740 --> 00:28:21.380 So, you know, obviously I'm a big proponent for the value that YouTube can have, especially 00:28:21.380 --> 00:28:23.580 when it comes to reaching unchurched people. 00:28:23.900 --> 00:28:27.780 This is a big passion of mine, big heartbeat of mine. 00:28:27.840 --> 00:28:29.780 It's not about being seeker sensitive. 00:28:29.780 --> 00:28:31.160 It's not about being seeker aware. 00:28:31.260 --> 00:28:36.860 It's just trying to share the gospel, to share hope with people who are unchurched, who don't 00:28:36.860 --> 00:28:41.660 like going to church and may never walk into the building of a church, but they're typing 00:28:41.660 --> 00:28:43.080 in things like, how do I read the Bible? 00:28:43.180 --> 00:28:43.960 How do I pray? 00:28:44.320 --> 00:28:48.020 And I want to make sure that there are churches and there are pastors who are producing content 00:28:48.020 --> 00:28:55.080 that, you know, they've leveraged the YouTube algorithm in such a way that their content 00:28:55.080 --> 00:28:56.100 is being popped up there. 00:28:56.100 --> 00:28:59.400 So I created this thing called the 10 commandments of church YouTube. 00:28:59.780 --> 00:29:03.980 And I figured it was best to call it the 10 commandments because then I think Christians 00:29:03.980 --> 00:29:05.020 might buy into it. 00:29:05.180 --> 00:29:09.160 And if we can remember the 10 commandments, which most of us can remember at least seven 00:29:09.160 --> 00:29:10.540 of the 10 commandments. 00:29:10.780 --> 00:29:16.340 If people just remembered seven of these 10 things, then their YouTube, A, their YouTube 00:29:16.340 --> 00:29:19.200 channel is going to be much more consistent, much more approachable. 00:29:19.620 --> 00:29:23.680 And this is the great thing about, you know, when we talk about church social media and 00:29:23.680 --> 00:29:26.880 church digital world, we're always talking about the algorithms, right? 00:29:26.900 --> 00:29:30.940 And I'm a big believer that the algorithm is always an issue, but it's never an excuse. 00:29:32.540 --> 00:29:36.620 Regardless of the channel, the algorithm is always an issue, but it's never an excuse. 00:29:36.700 --> 00:29:40.380 If you're not getting much reach on Facebook or Instagram, there's a reason for that. 00:29:40.440 --> 00:29:41.380 It's not the algorithm's fault. 00:29:41.460 --> 00:29:44.940 You're not posting content that your people, your audience are engaging with. 00:29:45.020 --> 00:29:46.120 So you need to change that. 00:29:46.520 --> 00:29:52.100 But when it comes to YouTube, there are certain things that we know you can do to really activate 00:29:52.100 --> 00:29:54.600 the algorithm for your benefit. 00:29:54.800 --> 00:29:56.680 So that's where I developed these 10 things. 00:29:56.880 --> 00:30:02.140 And, you know, I'd love to go through all 10 and then have you guys, well, have you guys 00:30:02.140 --> 00:30:03.440 ask me questions as I go through them? 00:30:03.500 --> 00:30:04.120 Does that sound good? 00:30:04.580 --> 00:30:04.760 Okay. 00:30:04.880 --> 00:30:10.520 So number one, and I tried to make these as religious sounding as possible. 00:30:10.780 --> 00:30:13.400 Number one is cover this before all posts. 00:30:13.400 --> 00:30:18.200 And what that really refers to is we get so gung-ho about jumping into posting our content 00:30:18.200 --> 00:30:23.660 on YouTube that we don't think about the community of YouTube and what our audience is actually 00:30:23.660 --> 00:30:24.160 looking at. 00:30:24.220 --> 00:30:26.400 So what I'm talking about there is cover all things. 00:30:26.580 --> 00:30:27.640 It's the cover photo. 00:30:27.860 --> 00:30:31.500 What does that cover banner photo say about you and about your church? 00:30:31.840 --> 00:30:34.420 I always advise churches to do two things. 00:30:34.500 --> 00:30:36.000 One, show a picture of your building. 00:30:36.300 --> 00:30:40.820 So if somebody has watched your YouTube videos and wants to show up, they know they're at the 00:30:40.820 --> 00:30:44.220 right place by looking at your YouTube cover and going, yep, this is the right place. 00:30:44.280 --> 00:30:46.200 This is where I'm supposed to be because I can see that building there. 00:30:46.320 --> 00:30:50.700 But I also encourage them to have a call to have some sort of information on their YouTube 00:30:50.700 --> 00:30:53.200 cover that tells people when they're posting. 00:30:53.560 --> 00:30:58.180 Hey, come here for live content every Sunday at 9 a.m. 00:30:58.540 --> 00:31:01.580 Like something like that, that allows people to have access. 00:31:01.700 --> 00:31:04.660 This is the thing that when you're scrolling through, it's going to stop you and go, I 00:31:04.660 --> 00:31:07.860 know what this church is about because it's all laid out in the cover. 00:31:07.960 --> 00:31:10.160 So that's commandment number one. 00:31:10.280 --> 00:31:11.360 Cover this before I'll post. 00:31:11.780 --> 00:31:15.320 Commandment number two is you shall complete your about page. 00:31:16.040 --> 00:31:20.720 Now YouTube gives you an about page where you can put links to all your social media platforms. 00:31:20.860 --> 00:31:23.400 You can talk a little bit about what your mission and vision as a church is. 00:31:23.600 --> 00:31:24.800 You can put links to your website. 00:31:24.940 --> 00:31:28.220 You can even put a contact email on the about page. 00:31:28.580 --> 00:31:31.980 Yet a lot of churches I see haven't filled any of that out. 00:31:32.460 --> 00:31:34.520 And people are going there and they might watch content. 00:31:34.660 --> 00:31:37.320 They go, I'm going to figure out a little bit more about how I connect with this church 00:31:37.320 --> 00:31:38.140 and there's nothing there. 00:31:38.180 --> 00:31:40.260 So make sure you fill out all that information. 00:31:40.840 --> 00:31:46.420 Give people the opportunity to connect with you and leave calls to action on your about page. 00:31:46.480 --> 00:31:47.460 So that's commandment number two. 00:31:47.560 --> 00:31:49.240 What would you say is like the bare minimum? 00:31:49.340 --> 00:31:52.580 Because some churches might be, all right, man, we want to put our mission or vision, 00:31:52.760 --> 00:31:53.780 a whole bunch of stuff on there. 00:31:53.860 --> 00:31:57.560 What would you say, hey, just this would give people a great snapshot 00:31:57.560 --> 00:32:01.200 and maybe even make you more searchable in your about page? 00:32:01.580 --> 00:32:02.940 Yeah, great, great question. 00:32:02.940 --> 00:32:05.280 So I would always have the mission or the vision there. 00:32:05.420 --> 00:32:08.900 So for us, you know, we create churches where unchurched people love to engage. 00:32:09.000 --> 00:32:11.380 That might be part of what we would put on there. 00:32:11.620 --> 00:32:15.860 Or we help people develop a growing relationship with Jesus Christ. 00:32:15.960 --> 00:32:17.480 We might have something like that there. 00:32:17.740 --> 00:32:18.860 So that's part of the about. 00:32:18.940 --> 00:32:20.100 So people know what we're about. 00:32:20.220 --> 00:32:22.720 But then I would always, always, without fail, 00:32:22.960 --> 00:32:25.600 make sure that we're giving people a way to contact with us. 00:32:25.640 --> 00:32:29.180 Even if that is bare minimum, just an info at email. 00:32:29.440 --> 00:32:33.160 Something like that, that allows people that opportunity to connect with you. 00:32:33.220 --> 00:32:36.040 Because like I said, you know, it's one thing to post content. 00:32:36.160 --> 00:32:37.860 It's a whole other thing to build community. 00:32:38.620 --> 00:32:40.820 And YouTube is all about building community. 00:32:40.940 --> 00:32:44.980 This is the great, this is why YouTube has such high stats 00:32:44.980 --> 00:32:48.080 when it comes to beating every cable news network, 00:32:48.300 --> 00:32:49.700 every, you know, beating Netflix. 00:32:50.020 --> 00:32:52.300 It's because when you're watching Netflix, when you're watching cable news, 00:32:52.320 --> 00:32:53.740 it's all one-way communication. 00:32:54.160 --> 00:32:56.920 But YouTube gives you the opportunity to have two-way communication 00:32:56.920 --> 00:33:00.620 through connection points like comment sections or like the about page. 00:33:00.700 --> 00:33:02.540 So at the very bare minimum, 00:33:02.740 --> 00:33:05.880 have an email address where people can contact your church. 00:33:06.380 --> 00:33:09.400 Okay, so commandment number three is, 00:33:09.560 --> 00:33:11.600 you shall not group content in vain. 00:33:11.940 --> 00:33:14.180 You shall not group your content in vain. 00:33:14.380 --> 00:33:17.020 A lot of us just throw content up on YouTube videos, 00:33:17.160 --> 00:33:18.320 messages, whatever it might be. 00:33:18.840 --> 00:33:21.360 And then when people land on your page for the very first time, 00:33:21.560 --> 00:33:26.520 the only playlist that's on the page is the uploaded video playlist. 00:33:26.720 --> 00:33:28.000 And everything's just random in there. 00:33:28.000 --> 00:33:31.500 So create playlists around series titles, 00:33:31.840 --> 00:33:35.180 create playlists around baptism stories within your church, 00:33:35.460 --> 00:33:38.180 create playlists around ministries, student ministry, 00:33:38.560 --> 00:33:40.180 kids ministry, family ministry, 00:33:40.460 --> 00:33:41.580 create a parents playlist, 00:33:41.820 --> 00:33:43.860 create like, like create those playlists. 00:33:43.940 --> 00:33:46.160 So it's about grouping your content in ways 00:33:46.160 --> 00:33:48.320 that are easily consumable by people. 00:33:48.420 --> 00:33:50.180 YouTube loves when you create playlists, 00:33:50.440 --> 00:33:51.360 absolutely loves it. 00:33:51.400 --> 00:33:54.780 So always create playlists on your YouTube channel. 00:33:55.280 --> 00:33:58.860 Number four is remember your titles for they are key. 00:33:59.260 --> 00:34:00.900 Again, trying to make it sound biblical, 00:34:01.480 --> 00:34:03.000 remember your titles for they are key. 00:34:03.320 --> 00:34:05.940 And what I mean by that is keyword optimized titles. 00:34:06.040 --> 00:34:07.780 This is something we already touched on, 00:34:07.900 --> 00:34:10.380 but it's making sure that what the title of the video 00:34:10.380 --> 00:34:13.000 that you're uploading is so keyword optimized 00:34:13.000 --> 00:34:15.600 that it has phrases and words in it 00:34:15.600 --> 00:34:17.180 that people are actually searching for on YouTube. 00:34:17.620 --> 00:34:18.380 So that might be, 00:34:18.580 --> 00:34:19.940 how do I read the Bible, for example? 00:34:20.040 --> 00:34:20.600 Does that make sense? 00:34:21.100 --> 00:34:23.420 Yeah, and in that, tell me about, 00:34:23.700 --> 00:34:25.980 does that play into any kind of the creative process 00:34:25.980 --> 00:34:26.580 at North Point? 00:34:26.700 --> 00:34:30.040 Like, do you guys like work back into the creative process? 00:34:30.240 --> 00:34:33.140 Like, hey, so Andy wants to talk about this subject. 00:34:33.680 --> 00:34:35.480 Do you guys think through and actually ask that question? 00:34:35.600 --> 00:34:37.060 Well, okay, how do we make this more searchable? 00:34:37.600 --> 00:34:39.200 Man, that is such a great question. 00:34:39.340 --> 00:34:41.380 And here's the truthful answer. 00:34:41.640 --> 00:34:44.120 Up until the end of last year, 00:34:44.200 --> 00:34:45.560 we weren't thinking about that. 00:34:45.760 --> 00:34:46.960 I was thinking about it, 00:34:47.200 --> 00:34:48.860 but as a church, as an organization, 00:34:48.860 --> 00:34:50.580 we weren't really thinking about it. 00:34:50.800 --> 00:34:51.880 And then what, 00:34:51.980 --> 00:34:56.260 so what I did at the end of the last quarter of 2019 00:34:56.260 --> 00:34:58.580 was I literally went back through 00:34:58.580 --> 00:35:00.520 all of our six Atlanta area churches 00:35:00.520 --> 00:35:02.360 have their own YouTube channels. 00:35:02.520 --> 00:35:04.320 I went back through all the messages 00:35:04.320 --> 00:35:07.120 that Andy had preached for the previous two years 00:35:07.120 --> 00:35:10.020 and changed the title of every message. 00:35:10.180 --> 00:35:11.380 I got permission to do it, 00:35:11.740 --> 00:35:13.100 changed the title of every message 00:35:13.100 --> 00:35:15.120 to a keyword optimized title. 00:35:15.460 --> 00:35:17.300 And we watched one of our churches. 00:35:17.520 --> 00:35:18.500 The first church that I did that 00:35:18.500 --> 00:35:19.660 was North Point Community Church, 00:35:19.880 --> 00:35:21.580 our original campus. 00:35:22.020 --> 00:35:25.120 And they had a 106% increase 00:35:25.120 --> 00:35:26.620 in views on those videos 00:35:26.620 --> 00:35:28.580 that were keyword optimized. 00:35:29.040 --> 00:35:30.220 They were two years old, 00:35:30.520 --> 00:35:31.840 but all I did was change the title. 00:35:32.200 --> 00:35:32.880 Completely free. 00:35:32.940 --> 00:35:33.800 It didn't cost me a cent. 00:35:33.860 --> 00:35:34.940 It just cost me my time. 00:35:35.520 --> 00:35:37.020 And then I did it for the second campus, 00:35:37.140 --> 00:35:37.820 Buckhead Church, 00:35:37.980 --> 00:35:40.500 and they had a 128% increase 00:35:40.500 --> 00:35:42.920 in 30 days on number of videos viewed. 00:35:43.460 --> 00:35:46.120 Because the videos were now titled 00:35:46.120 --> 00:35:48.680 in accordance with the phrases 00:35:48.680 --> 00:35:50.960 that people were actually typing into YouTube. 00:35:51.420 --> 00:35:53.220 So YouTube was throwing our videos up 00:35:53.220 --> 00:35:54.940 as the answer to somebody's question. 00:35:55.380 --> 00:35:57.280 And because that actually answered the question, 00:35:57.400 --> 00:35:58.820 people were watching longer as well. 00:35:58.920 --> 00:36:01.620 So our viewer retention rate went up. 00:36:01.800 --> 00:36:03.540 Number of views went up to the right. 00:36:04.020 --> 00:36:05.460 Retention rate went up and to the right. 00:36:05.500 --> 00:36:06.880 And all I did was change titles 00:36:06.880 --> 00:36:07.920 of two-year-old videos. 00:36:08.420 --> 00:36:10.100 So churches can do this right now. 00:36:10.760 --> 00:36:12.020 Go back through your old archive, 00:36:12.120 --> 00:36:12.880 just change the title. 00:36:13.020 --> 00:36:13.980 It's as simple as that. 00:36:14.760 --> 00:36:15.040 Wow. 00:36:15.200 --> 00:36:16.960 And what are the tools that you're using 00:36:16.960 --> 00:36:19.160 for optimization for determining those things? 00:36:19.440 --> 00:36:20.120 Great question. 00:36:20.260 --> 00:36:22.160 So there are a number of different paid platforms. 00:36:22.320 --> 00:36:23.840 I use two paid platforms. 00:36:24.000 --> 00:36:26.080 One of them is called VidIQ. 00:36:26.660 --> 00:36:29.140 And that's the platform that you can just, 00:36:29.380 --> 00:36:31.380 you can go to vidiq.com 00:36:31.380 --> 00:36:32.880 and you can sign up for that. 00:36:33.220 --> 00:36:34.700 I've actually got a link to, 00:36:34.980 --> 00:36:37.040 I've got a link to a free month 00:36:37.040 --> 00:36:38.700 and I've got a link to a 10% off. 00:36:38.860 --> 00:36:40.400 I'm more than happy to share that with you guys 00:36:40.400 --> 00:36:41.560 if you want to put it in the show notes 00:36:41.560 --> 00:36:42.320 and things like that. 00:36:42.580 --> 00:36:44.620 The other one that I use really, 00:36:44.820 --> 00:36:47.120 really the most and the most regular. 00:36:47.680 --> 00:36:49.860 Now, VidIQ costs about $50 a month, 00:36:50.000 --> 00:36:50.900 just FYI. 00:36:51.120 --> 00:36:53.660 The other one that I use on more than any other is, 00:36:53.820 --> 00:36:55.140 it's called Morning Theme. 00:36:55.680 --> 00:36:57.580 And it is about $15 a month. 00:36:57.620 --> 00:36:58.460 So it's a lot less. 00:36:58.460 --> 00:37:01.720 But that has such a robust search tool 00:37:01.720 --> 00:37:06.800 that literally I can type in any keyword optimized phrase. 00:37:06.920 --> 00:37:07.900 Say, for argument's sake, 00:37:08.020 --> 00:37:12.480 is what mic should I buy for doing Zoom calls, right? 00:37:12.540 --> 00:37:14.020 If that was the question we're asking. 00:37:14.500 --> 00:37:15.540 It will give me the ranking of it. 00:37:15.540 --> 00:37:17.000 It will give me the ranking of that title 00:37:17.000 --> 00:37:19.580 in an ABCD sort of ranking. 00:37:20.000 --> 00:37:23.340 And it will give me suggestions for other titles. 00:37:23.540 --> 00:37:26.000 And it will give me other videos that have a similar title 00:37:26.000 --> 00:37:28.600 and tell me which one I should use based on views, 00:37:28.940 --> 00:37:29.820 based on engagement, 00:37:30.200 --> 00:37:31.160 based on subscribers. 00:37:31.340 --> 00:37:33.220 So it is an invaluable tool. 00:37:33.400 --> 00:37:34.380 Morning Fame. 00:37:34.520 --> 00:37:36.940 It's morningfa.me. 00:37:37.500 --> 00:37:39.180 Morningfa.me. 00:37:39.420 --> 00:37:43.500 Now, that is an invitation-only platform. 00:37:43.660 --> 00:37:45.000 That's the weird thing about it. 00:37:45.160 --> 00:37:47.860 But again, I will share my link with you 00:37:47.860 --> 00:37:50.260 so that you guys can put it in the show notes 00:37:50.260 --> 00:37:51.440 and people can click on that. 00:37:51.540 --> 00:37:53.040 It is a fantastic tool. 00:37:53.260 --> 00:37:55.240 And you'll get a month free just to trial it out. 00:37:55.740 --> 00:37:56.640 $15 a month. 00:37:56.720 --> 00:37:57.780 It is so well worth it. 00:37:57.820 --> 00:37:59.460 Now, if you don't want to spend any money at all, 00:37:59.620 --> 00:38:00.440 here's what I would suggest. 00:38:00.720 --> 00:38:01.800 Open up a Google page 00:38:01.800 --> 00:38:03.720 and just start typing in the message. 00:38:04.180 --> 00:38:07.220 How to read the and whatever pops up, 00:38:07.500 --> 00:38:08.440 that's what you want to go with. 00:38:08.560 --> 00:38:10.800 It's like Google literally has this built-in 00:38:10.800 --> 00:38:12.180 keyword optimization built in. 00:38:12.260 --> 00:38:13.340 We've all experienced this 00:38:13.340 --> 00:38:14.480 when you start to type something out 00:38:14.480 --> 00:38:16.400 and it starts to preempt 00:38:16.400 --> 00:38:17.480 what it thinks you're going to type. 00:38:17.860 --> 00:38:19.720 Those preempts are based on 00:38:19.720 --> 00:38:21.300 what most people are typing in 00:38:21.300 --> 00:38:23.640 when they've already typed in the words 00:38:23.640 --> 00:38:24.360 that you've typed in. 00:38:24.640 --> 00:38:26.180 This is what most people finish it with. 00:38:26.220 --> 00:38:27.580 They're preempting what you're doing. 00:38:27.740 --> 00:38:30.340 So Google keywords are already built into Google. 00:38:30.340 --> 00:38:31.440 So just start doing that 00:38:31.440 --> 00:38:32.420 if you want to do it for free. 00:38:32.780 --> 00:38:34.180 These other tools just make it 00:38:34.180 --> 00:38:35.380 much more streamlined, 00:38:35.640 --> 00:38:36.600 much more efficient. 00:38:37.080 --> 00:38:38.820 So that's the sort of things that I use. 00:38:39.000 --> 00:38:39.780 This has been great. 00:38:39.860 --> 00:38:41.280 We'll include the links in the show notes 00:38:41.280 --> 00:38:42.560 for both of those. 00:38:42.840 --> 00:38:44.440 That is great. 00:38:44.600 --> 00:38:45.660 I was up to number four. 00:38:45.800 --> 00:38:46.580 Remember your titles. 00:38:46.880 --> 00:38:48.620 Number five is honor your tags. 00:38:48.960 --> 00:38:50.440 Again, making it sound biblical. 00:38:50.980 --> 00:38:51.640 Honor your tags. 00:38:51.760 --> 00:38:52.740 And tags are the things 00:38:52.740 --> 00:38:54.640 that attach to every single video. 00:38:54.880 --> 00:38:56.440 You can do default tags on YouTube. 00:38:56.560 --> 00:38:57.760 So I would always encourage churches 00:38:57.760 --> 00:38:59.420 to put default tags in there. 00:38:59.680 --> 00:39:01.340 And default tags are multiple words. 00:39:01.520 --> 00:39:02.780 So don't put, for example, 00:39:03.180 --> 00:39:05.540 we wouldn't put north as one tag, 00:39:05.780 --> 00:39:06.740 point as another tag, 00:39:06.940 --> 00:39:08.220 community as a third tag, 00:39:08.380 --> 00:39:09.440 and church as a fourth tag. 00:39:09.580 --> 00:39:11.260 We would put North Point Community Church. 00:39:11.600 --> 00:39:11.960 And in fact, 00:39:12.000 --> 00:39:13.980 the default tags that I have for North Point, 00:39:14.060 --> 00:39:14.420 for example, 00:39:14.520 --> 00:39:15.640 are North Point Community Church, 00:39:15.960 --> 00:39:16.560 NPCC, 00:39:17.040 --> 00:39:17.580 North Point, 00:39:17.860 --> 00:39:18.660 North Point Church, 00:39:18.980 --> 00:39:19.500 Andy Stanley, 00:39:19.800 --> 00:39:20.860 Andy Stanley North Point, 00:39:21.200 --> 00:39:21.940 Andy Stanley Message, 00:39:22.280 --> 00:39:23.120 Andy Stanley Service, 00:39:23.120 --> 00:39:24.160 Andy Stanley Sunday, 00:39:24.520 --> 00:39:25.500 Andy Stanley Sermon, 00:39:25.680 --> 00:39:26.700 and I spell Andy Stanley 00:39:26.700 --> 00:39:28.140 as many different ways as I can 00:39:28.140 --> 00:39:29.380 because people type it in wrong. 00:39:29.760 --> 00:39:31.280 And so there are all the sorts of tags 00:39:31.280 --> 00:39:31.780 that I do. 00:39:32.180 --> 00:39:33.400 They're default uploads. 00:39:33.480 --> 00:39:34.420 So when I upload a video, 00:39:34.540 --> 00:39:35.440 they're automatically there. 00:39:35.580 --> 00:39:36.600 And then I add tags 00:39:36.600 --> 00:39:37.240 that are specific 00:39:37.240 --> 00:39:38.620 to that specific video. 00:39:39.000 --> 00:39:41.200 So always remember to add tags 00:39:41.200 --> 00:39:42.640 to every single video you do 00:39:42.640 --> 00:39:44.000 because it helps with people 00:39:44.000 --> 00:39:44.800 finding your content. 00:39:45.240 --> 00:39:45.860 Number six 00:39:45.860 --> 00:39:47.460 is you shall monitor 00:39:47.460 --> 00:39:48.820 six key analytics. 00:39:49.020 --> 00:39:49.840 You shall monitor 00:39:49.840 --> 00:39:51.760 six key analytics. 00:39:51.760 --> 00:39:53.120 There are six analytics 00:39:53.120 --> 00:39:54.180 that I think every church 00:39:54.180 --> 00:39:54.980 should be monitoring 00:39:54.980 --> 00:39:57.480 to gauge the success 00:39:57.480 --> 00:39:58.840 of what they're doing on YouTube. 00:39:59.020 --> 00:40:00.300 Again, a lot of times, 00:40:00.500 --> 00:40:01.760 and I think I said this to you guys 00:40:01.760 --> 00:40:02.840 before we started recording, 00:40:03.020 --> 00:40:06.300 but churches will often use YouTube 00:40:06.300 --> 00:40:07.100 in the same way 00:40:07.100 --> 00:40:08.320 that we use Vimeo. 00:40:08.480 --> 00:40:09.240 It's this place 00:40:09.240 --> 00:40:10.600 where we store all our videos 00:40:10.600 --> 00:40:11.920 to get them off our computers 00:40:11.920 --> 00:40:12.980 or off our hard drives. 00:40:13.460 --> 00:40:14.500 And that's what Vimeo is. 00:40:14.600 --> 00:40:15.720 Vimeo is great for that, 00:40:16.060 --> 00:40:17.500 but it's not a search engine. 00:40:17.600 --> 00:40:19.320 So when you're leveraging a tool 00:40:19.320 --> 00:40:20.300 like YouTube, 00:40:20.300 --> 00:40:21.700 you have to remember 00:40:21.700 --> 00:40:23.160 to track analytics 00:40:23.160 --> 00:40:24.120 that tell you 00:40:24.120 --> 00:40:24.740 whether or not 00:40:24.740 --> 00:40:26.760 your messages 00:40:26.760 --> 00:40:27.880 and your videos 00:40:27.880 --> 00:40:28.880 are actually reaching 00:40:28.880 --> 00:40:29.320 the people 00:40:29.320 --> 00:40:30.360 that you want them to reach. 00:40:30.600 --> 00:40:31.180 And I'll just give you 00:40:31.180 --> 00:40:31.940 one of those six, 00:40:32.040 --> 00:40:32.540 for example. 00:40:32.760 --> 00:40:33.520 One of those six 00:40:33.520 --> 00:40:35.540 is the viewer retention rate. 00:40:35.980 --> 00:40:36.980 Viewer retention rate 00:40:36.980 --> 00:40:38.340 is so huge. 00:40:38.560 --> 00:40:39.560 That's how long people 00:40:39.560 --> 00:40:40.700 are watching your content for. 00:40:40.760 --> 00:40:41.980 If you've got a 60-minute video 00:40:41.980 --> 00:40:42.440 up there 00:40:42.440 --> 00:40:43.700 and people are only watching 00:40:43.700 --> 00:40:44.620 10 minutes of it, 00:40:45.100 --> 00:40:46.600 well, that video is not working. 00:40:46.880 --> 00:40:47.820 And what YouTube does, 00:40:47.880 --> 00:40:48.440 and a lot of people 00:40:48.440 --> 00:40:48.960 who don't know this, 00:40:49.020 --> 00:40:50.660 is it gives you a line graph 00:40:50.660 --> 00:40:52.380 with the video on top of it 00:40:52.380 --> 00:40:53.280 so you can literally 00:40:53.280 --> 00:40:54.480 scroll through the video 00:40:54.480 --> 00:40:56.020 and see where people dropped off. 00:40:56.420 --> 00:40:57.800 Well, we lost 80% 00:40:57.800 --> 00:40:59.000 of our audience right there. 00:40:59.280 --> 00:41:00.140 Why did we lose 80% 00:41:00.140 --> 00:41:00.520 in that moment? 00:41:00.580 --> 00:41:01.960 What was said in that moment 00:41:01.960 --> 00:41:03.380 that drove a lot of people 00:41:03.380 --> 00:41:04.420 to stop watching? 00:41:04.660 --> 00:41:05.440 And then you know 00:41:05.440 --> 00:41:06.780 not to ever do that again. 00:41:07.140 --> 00:41:08.400 But YouTube will also 00:41:08.400 --> 00:41:09.300 give you a spike 00:41:09.300 --> 00:41:11.120 in that graph. 00:41:11.500 --> 00:41:12.280 And what that means 00:41:12.280 --> 00:41:13.500 is people have gone back 00:41:13.500 --> 00:41:14.580 and re-watched 00:41:14.580 --> 00:41:15.460 that one little bit 00:41:15.460 --> 00:41:16.500 because you said something 00:41:16.500 --> 00:41:17.980 or something was said 00:41:17.980 --> 00:41:18.480 or done 00:41:18.480 --> 00:41:19.460 that people wanted 00:41:19.460 --> 00:41:20.220 to see again. 00:41:20.400 --> 00:41:21.420 And that's a great tool 00:41:21.420 --> 00:41:22.440 to leverage to find out 00:41:22.440 --> 00:41:23.740 what your next message series 00:41:23.740 --> 00:41:24.360 might be about 00:41:24.360 --> 00:41:26.200 or what your next content 00:41:26.200 --> 00:41:26.840 might be about. 00:41:27.080 --> 00:41:28.380 So that's just one of the ones 00:41:28.380 --> 00:41:29.360 that I suggest 00:41:29.360 --> 00:41:31.640 churches analyze all the time. 00:41:31.740 --> 00:41:32.720 Again, I'm more than happy 00:41:32.720 --> 00:41:34.020 to provide you with all six 00:41:34.020 --> 00:41:34.940 and you can include those 00:41:34.940 --> 00:41:35.860 in the show notes. 00:41:36.360 --> 00:41:37.960 So monitor six key analytics. 00:41:38.200 --> 00:41:39.460 Seventh one is 00:41:39.460 --> 00:41:40.320 you shall not use 00:41:40.320 --> 00:41:41.440 default images. 00:41:42.080 --> 00:41:43.980 This is all about thumbnails. 00:41:44.480 --> 00:41:45.000 Thumbnails. 00:41:45.860 --> 00:41:46.880 YouTube allows you 00:41:46.880 --> 00:41:48.080 to upload a custom thumbnail 00:41:48.080 --> 00:41:48.980 and a lot of churches 00:41:48.980 --> 00:41:49.900 will upload a video 00:41:49.900 --> 00:41:51.340 and YouTube suggests 00:41:51.340 --> 00:41:52.080 a custom thumbnail 00:41:52.080 --> 00:41:52.780 where they think 00:41:52.780 --> 00:41:54.180 a person might be smiling 00:41:54.180 --> 00:41:54.980 but it's always 00:41:54.980 --> 00:41:56.200 the most awkward pick. 00:41:56.620 --> 00:41:58.100 So I always encourage people 00:41:58.100 --> 00:41:59.940 make sure you upload 00:41:59.940 --> 00:42:00.740 a custom thumbnail 00:42:00.740 --> 00:42:02.180 because YouTube tracks 00:42:02.180 --> 00:42:02.800 how many people 00:42:02.800 --> 00:42:03.780 click on your thumbnail. 00:42:04.260 --> 00:42:05.080 Now if our video, 00:42:05.180 --> 00:42:05.740 if the three of us 00:42:05.740 --> 00:42:06.200 made a video 00:42:06.200 --> 00:42:08.060 that was how to pray 00:42:08.060 --> 00:42:09.060 we all uploaded 00:42:09.060 --> 00:42:09.600 the same video 00:42:09.600 --> 00:42:10.120 how to pray 00:42:10.120 --> 00:42:11.000 same time 00:42:11.000 --> 00:42:11.420 we've all got 00:42:11.420 --> 00:42:12.080 the same number 00:42:12.080 --> 00:42:12.640 of subscribers 00:42:12.640 --> 00:42:14.000 and YouTube guys 00:42:14.000 --> 00:42:14.960 didn't upload a thumbnail 00:42:14.960 --> 00:42:15.780 but I did 00:42:15.780 --> 00:42:16.740 and my thumbnail 00:42:16.740 --> 00:42:17.940 was of me 00:42:17.940 --> 00:42:19.100 in a very holy pose 00:42:19.100 --> 00:42:19.920 with my hands together 00:42:19.920 --> 00:42:20.720 and it had it really 00:42:20.720 --> 00:42:21.740 clearly written on it 00:42:21.740 --> 00:42:23.000 how to pray. 00:42:23.560 --> 00:42:24.600 Five tips on how 00:42:24.600 --> 00:42:25.160 to pray better. 00:42:26.000 --> 00:42:26.740 People are going 00:42:26.740 --> 00:42:27.840 to click on that link 00:42:27.840 --> 00:42:28.620 more often 00:42:28.620 --> 00:42:30.020 and so my YouTube video 00:42:30.020 --> 00:42:30.580 is going to get 00:42:30.580 --> 00:42:31.880 way above all of yours 00:42:31.880 --> 00:42:32.720 because you've just 00:42:32.720 --> 00:42:34.280 used the default thumbnail. 00:42:34.420 --> 00:42:35.560 So always make sure 00:42:35.560 --> 00:42:36.080 you're uploading 00:42:36.080 --> 00:42:37.560 custom images. 00:42:37.920 --> 00:42:38.760 Real quick on that 00:42:38.760 --> 00:42:39.540 and what would you 00:42:39.540 --> 00:42:40.460 recommend people use 00:42:40.460 --> 00:42:40.940 for their thumbnail? 00:42:41.080 --> 00:42:41.440 Because I've seen 00:42:41.440 --> 00:42:42.420 everything from like 00:42:42.420 --> 00:42:43.620 the wacky, zany 00:42:43.620 --> 00:42:44.680 kind of stuff 00:42:44.680 --> 00:42:45.740 to you know 00:42:45.740 --> 00:42:46.220 just something 00:42:46.220 --> 00:42:46.820 that just looks 00:42:46.820 --> 00:42:48.060 completely artistic 00:42:48.060 --> 00:42:49.080 and really, really 00:42:49.080 --> 00:42:49.620 well done. 00:42:49.800 --> 00:42:50.500 Like what do you 00:42:50.500 --> 00:42:51.160 recommend for some 00:42:51.160 --> 00:42:52.120 basics in terms of 00:42:52.120 --> 00:42:52.560 thumbnail? 00:42:52.700 --> 00:42:53.140 What do you recommend 00:42:53.140 --> 00:42:53.680 they put on there? 00:42:53.860 --> 00:42:54.680 Well I always 00:42:54.680 --> 00:42:55.560 recommend that 00:42:55.560 --> 00:42:56.980 and YouTube analytics 00:42:56.980 --> 00:42:57.700 have proven that 00:42:57.700 --> 00:42:58.620 a picture of a person 00:42:58.620 --> 00:42:59.300 always carries 00:42:59.300 --> 00:43:00.100 a lot more weight 00:43:00.100 --> 00:43:00.820 so you want to get 00:43:00.820 --> 00:43:01.360 you want to use 00:43:01.360 --> 00:43:02.140 a picture of a person 00:43:02.140 --> 00:43:03.300 if you're from a church 00:43:03.300 --> 00:43:03.640 you know 00:43:03.640 --> 00:43:04.800 we will pick a picture 00:43:04.800 --> 00:43:06.020 of whoever's speaking 00:43:06.020 --> 00:43:06.720 speaking 00:43:06.720 --> 00:43:07.820 and we try to pick 00:43:07.820 --> 00:43:08.600 a photo of them 00:43:08.600 --> 00:43:09.580 smiling so it looks 00:43:09.580 --> 00:43:10.060 inviting 00:43:10.060 --> 00:43:11.020 we want to pick 00:43:11.020 --> 00:43:11.980 a photo that's clean 00:43:11.980 --> 00:43:12.580 and sometimes 00:43:12.580 --> 00:43:13.360 we can pull that 00:43:13.360 --> 00:43:14.640 from a you know 00:43:14.640 --> 00:43:15.460 just the still 00:43:15.460 --> 00:43:16.200 of the video 00:43:16.200 --> 00:43:17.000 if the video 00:43:17.000 --> 00:43:18.340 quality that you're 00:43:18.340 --> 00:43:18.680 uploading 00:43:18.680 --> 00:43:19.520 is as good 00:43:19.520 --> 00:43:19.980 as the video 00:43:19.980 --> 00:43:21.100 quality that Jeff 00:43:21.100 --> 00:43:21.860 has right now 00:43:21.860 --> 00:43:22.640 then you can pick 00:43:22.640 --> 00:43:23.060 a thumbnail 00:43:23.060 --> 00:43:24.180 and it will look 00:43:24.180 --> 00:43:24.640 fantastic 00:43:24.640 --> 00:43:25.580 but you might want 00:43:25.580 --> 00:43:26.240 to have a photographer 00:43:26.240 --> 00:43:26.920 there just take 00:43:26.920 --> 00:43:27.720 a really quick photo 00:43:27.720 --> 00:43:28.260 of the pastor 00:43:28.260 --> 00:43:29.220 smiling before 00:43:29.220 --> 00:43:30.620 or during 00:43:30.620 --> 00:43:31.440 rehearsal 00:43:31.440 --> 00:43:33.000 or before the service 00:43:33.000 --> 00:43:33.860 or during the service 00:43:33.860 --> 00:43:34.700 just to have that 00:43:34.700 --> 00:43:35.520 and then always 00:43:35.520 --> 00:43:36.380 have the words 00:43:36.380 --> 00:43:37.260 really really clear 00:43:37.260 --> 00:43:37.740 now it's really 00:43:37.740 --> 00:43:38.380 important to remember 00:43:38.380 --> 00:43:39.220 that as I said 00:43:39.220 --> 00:43:40.060 before most people 00:43:40.060 --> 00:43:40.620 are accessing 00:43:40.620 --> 00:43:41.340 YouTube on their 00:43:41.340 --> 00:43:42.060 mobile device 00:43:42.060 --> 00:43:42.820 and so those 00:43:42.820 --> 00:43:43.500 thumbnails are 00:43:43.500 --> 00:43:44.340 really really small 00:43:44.340 --> 00:43:44.700 they're about 00:43:44.700 --> 00:43:45.200 the size of 00:43:45.200 --> 00:43:46.120 a postage stamp 00:43:46.120 --> 00:43:46.900 so make sure 00:43:46.900 --> 00:43:47.460 the words are 00:43:47.460 --> 00:43:47.980 big enough for 00:43:47.980 --> 00:43:48.460 them to read 00:43:48.460 --> 00:43:49.180 as they scroll 00:43:49.180 --> 00:43:49.560 through 00:43:49.560 --> 00:43:50.660 Photoshop is a 00:43:50.660 --> 00:43:51.500 great tool to use 00:43:51.500 --> 00:43:52.060 but there are 00:43:52.060 --> 00:43:52.440 a whole bunch 00:43:52.440 --> 00:43:52.720 of things 00:43:52.720 --> 00:43:53.280 there's online 00:43:53.280 --> 00:43:54.120 tools like Canva 00:43:54.120 --> 00:43:54.720 that you can use 00:43:54.720 --> 00:43:55.080 for free 00:43:55.080 --> 00:43:55.600 that will create 00:43:55.600 --> 00:43:56.020 thumbnails 00:43:56.020 --> 00:43:57.300 so that is 00:43:57.300 --> 00:43:58.440 number seven 00:43:58.440 --> 00:43:59.080 number eight 00:43:59.080 --> 00:43:59.980 is you shall 00:43:59.980 --> 00:44:00.700 describe your 00:44:00.700 --> 00:44:01.380 content well 00:44:01.380 --> 00:44:02.040 and that is really 00:44:02.040 --> 00:44:02.660 all about just 00:44:02.660 --> 00:44:03.260 the YouTube 00:44:03.260 --> 00:44:03.740 description 00:44:03.740 --> 00:44:04.460 making sure 00:44:04.460 --> 00:44:04.740 that your 00:44:04.740 --> 00:44:05.440 description 00:44:05.440 --> 00:44:06.220 describes what's 00:44:06.220 --> 00:44:06.740 in the video 00:44:06.740 --> 00:44:07.240 is keyword 00:44:07.240 --> 00:44:07.660 optimized 00:44:07.660 --> 00:44:08.640 and includes 00:44:08.640 --> 00:44:09.580 calls to action 00:44:09.580 --> 00:44:10.080 this is where 00:44:10.080 --> 00:44:10.960 we always will 00:44:10.960 --> 00:44:11.480 post things 00:44:11.480 --> 00:44:11.980 at Northpoint 00:44:11.980 --> 00:44:12.720 about hey 00:44:12.720 --> 00:44:13.700 we'd love to 00:44:13.700 --> 00:44:14.300 connect with you 00:44:14.300 --> 00:44:14.820 follow us 00:44:14.820 --> 00:44:15.380 on these 00:44:15.380 --> 00:44:16.120 social media 00:44:16.120 --> 00:44:16.560 platforms 00:44:16.560 --> 00:44:17.120 here's our 00:44:17.120 --> 00:44:17.720 website 00:44:17.720 --> 00:44:18.300 here's a 00:44:18.300 --> 00:44:19.920 email 00:44:19.920 --> 00:44:20.500 that you can 00:44:20.500 --> 00:44:21.080 if you want 00:44:21.080 --> 00:44:21.720 have questions 00:44:21.720 --> 00:44:22.340 email us 00:44:22.340 --> 00:44:22.960 at this email 00:44:22.960 --> 00:44:23.200 address 00:44:23.200 --> 00:44:23.740 so always 00:44:23.740 --> 00:44:24.280 leveraging 00:44:24.280 --> 00:44:24.880 that YouTube 00:44:24.880 --> 00:44:25.420 description 00:44:25.420 --> 00:44:26.160 to make 00:44:26.160 --> 00:44:26.500 sure that 00:44:26.500 --> 00:44:26.800 you're giving 00:44:26.800 --> 00:44:27.300 people a 00:44:27.300 --> 00:44:27.740 clear 00:44:27.740 --> 00:44:28.840 call to 00:44:28.840 --> 00:44:29.140 action 00:44:29.140 --> 00:44:29.660 to help 00:44:29.660 --> 00:44:29.980 them take 00:44:29.980 --> 00:44:30.360 the next 00:44:30.360 --> 00:44:30.680 step 00:44:30.680 --> 00:44:31.040 in their 00:44:31.040 --> 00:44:32.800 faith 00:44:32.800 --> 00:44:33.220 journey 00:44:33.220 --> 00:44:35.460 number nine 00:44:35.460 --> 00:44:35.940 I think 00:44:35.940 --> 00:44:36.260 I'm up to 00:44:36.260 --> 00:44:36.680 number nine 00:44:36.680 --> 00:44:37.100 you shall 00:44:37.100 --> 00:44:37.800 not skip 00:44:37.800 --> 00:44:38.620 introductions 00:44:38.620 --> 00:44:39.240 you shall 00:44:39.240 --> 00:44:39.520 not 00:44:39.520 --> 00:44:40.100 and what 00:44:40.100 --> 00:44:40.400 that is 00:44:40.400 --> 00:44:40.600 about 00:44:40.600 --> 00:44:41.100 is really 00:44:41.100 --> 00:44:41.640 you know 00:44:41.640 --> 00:44:41.880 YouTube 00:44:41.880 --> 00:44:42.300 gives the 00:44:42.300 --> 00:44:42.760 opportunity 00:44:42.760 --> 00:44:43.400 to create 00:44:43.400 --> 00:44:43.900 any length 00:44:43.900 --> 00:44:44.260 video 00:44:44.260 --> 00:44:44.800 as an 00:44:44.800 --> 00:44:45.180 introduction 00:44:45.180 --> 00:44:45.600 to your 00:44:45.600 --> 00:44:45.900 channel 00:44:45.900 --> 00:44:46.380 I always 00:44:46.380 --> 00:44:46.820 suggest 00:44:46.820 --> 00:44:47.020 it should 00:44:47.020 --> 00:44:47.380 be 30 00:44:47.380 --> 00:44:47.780 to 60 00:44:47.780 --> 00:44:48.200 seconds 00:44:48.200 --> 00:44:48.380 because 00:44:48.380 --> 00:44:48.600 people 00:44:48.600 --> 00:44:48.900 watch 00:44:48.900 --> 00:44:49.140 shorter 00:44:49.140 --> 00:44:49.500 things 00:44:49.500 --> 00:44:50.180 and that 00:44:50.180 --> 00:44:50.340 should 00:44:50.340 --> 00:44:50.760 be your 00:44:50.760 --> 00:44:51.240 pastor 00:44:51.240 --> 00:44:51.760 or 00:44:51.760 --> 00:44:52.600 somebody 00:44:52.600 --> 00:44:53.020 with a 00:44:53.020 --> 00:44:53.260 lot of 00:44:53.260 --> 00:44:53.620 personality 00:44:53.620 --> 00:44:54.020 saying hey 00:44:54.020 --> 00:44:54.500 welcome to 00:44:54.500 --> 00:44:54.660 our 00:44:54.660 --> 00:44:54.960 channel 00:44:54.960 --> 00:44:55.600 we're so 00:44:55.600 --> 00:44:56.100 glad you're 00:44:56.100 --> 00:44:56.400 here on 00:44:56.400 --> 00:44:56.700 this channel 00:44:56.700 --> 00:44:56.940 you're going 00:44:56.940 --> 00:44:57.220 to find 00:44:57.220 --> 00:44:58.020 these things 00:44:58.020 --> 00:44:58.980 about these 00:44:58.980 --> 00:44:59.420 topics 00:44:59.420 --> 00:45:00.040 and we want 00:45:00.040 --> 00:45:00.260 to help 00:45:00.260 --> 00:45:00.580 you get 00:45:00.580 --> 00:45:01.040 connected 00:45:01.040 --> 00:45:01.480 we can do 00:45:01.480 --> 00:45:01.720 that in 00:45:01.720 --> 00:45:02.060 any way 00:45:02.060 --> 00:45:02.340 and help 00:45:02.340 --> 00:45:02.600 you take 00:45:02.600 --> 00:45:02.860 the next 00:45:02.860 --> 00:45:03.120 step in 00:45:03.120 --> 00:45:03.480 your faith 00:45:03.480 --> 00:45:03.760 journey 00:45:03.760 --> 00:45:04.440 you can 00:45:04.440 --> 00:45:04.940 email us 00:45:04.940 --> 00:45:05.320 that blah 00:45:05.320 --> 00:45:05.480 blah blah 00:45:05.480 --> 00:45:05.600 blah 00:45:05.600 --> 00:45:06.740 now when 00:45:06.740 --> 00:45:07.320 if I'm 00:45:07.320 --> 00:45:07.700 subscribed 00:45:07.700 --> 00:45:08.180 to your 00:45:08.180 --> 00:45:08.540 channel 00:45:08.540 --> 00:45:09.460 I can 00:45:09.460 --> 00:45:09.800 you can 00:45:09.800 --> 00:45:10.180 set it up 00:45:10.180 --> 00:45:10.700 so that I 00:45:10.700 --> 00:45:11.060 get as 00:45:11.060 --> 00:45:11.860 an unsubscribed 00:45:11.860 --> 00:45:12.320 person a 00:45:12.320 --> 00:45:13.020 specific 00:45:13.020 --> 00:45:13.780 introductory 00:45:13.780 --> 00:45:14.280 video 00:45:14.280 --> 00:45:14.920 but if I'm 00:45:14.920 --> 00:45:15.280 a member 00:45:15.280 --> 00:45:15.560 of your 00:45:15.560 --> 00:45:16.020 church and 00:45:16.020 --> 00:45:16.660 I'm subscribed 00:45:16.660 --> 00:45:16.940 to the 00:45:16.940 --> 00:45:17.120 channel 00:45:17.120 --> 00:45:17.820 I can get 00:45:17.820 --> 00:45:18.200 a different 00:45:18.200 --> 00:45:18.460 video 00:45:18.460 --> 00:45:18.900 all together 00:45:18.900 --> 00:45:19.460 so you get 00:45:19.460 --> 00:45:20.340 this opportunity 00:45:20.340 --> 00:45:21.160 to have two 00:45:21.160 --> 00:45:22.060 separate videos 00:45:22.060 --> 00:45:22.820 speaking to 00:45:22.820 --> 00:45:23.580 two completely 00:45:23.580 --> 00:45:24.340 different audiences 00:45:24.340 --> 00:45:25.200 so why 00:45:25.200 --> 00:45:25.620 wouldn't we 00:45:25.620 --> 00:45:26.340 leverage that 00:45:26.340 --> 00:45:28.000 that makes 00:45:28.000 --> 00:45:28.620 perfect sense 00:45:28.620 --> 00:45:28.980 to me 00:45:28.980 --> 00:45:30.180 that's something 00:45:30.180 --> 00:45:31.060 even I wasn't 00:45:31.060 --> 00:45:31.360 aware of 00:45:31.360 --> 00:45:31.760 I knew that 00:45:31.760 --> 00:45:32.280 we had the 00:45:32.280 --> 00:45:33.020 opening trailer 00:45:33.020 --> 00:45:33.640 that you had 00:45:33.640 --> 00:45:34.160 for everybody 00:45:34.160 --> 00:45:34.480 but I didn't 00:45:34.480 --> 00:45:34.840 realize that 00:45:34.840 --> 00:45:35.120 once you're 00:45:35.120 --> 00:45:35.540 subscribed 00:45:35.540 --> 00:45:36.040 you could have 00:45:36.040 --> 00:45:36.600 a specialized 00:45:36.600 --> 00:45:37.260 video 00:45:37.260 --> 00:45:38.060 for people 00:45:38.060 --> 00:45:38.300 who are 00:45:38.300 --> 00:45:39.040 already subscribed 00:45:39.040 --> 00:45:39.420 to give them 00:45:39.420 --> 00:45:39.880 some next 00:45:39.880 --> 00:45:40.260 steps 00:45:40.260 --> 00:45:40.520 or some 00:45:40.520 --> 00:45:40.720 different 00:45:40.720 --> 00:45:40.960 stuff 00:45:40.960 --> 00:45:41.500 and I love 00:45:41.500 --> 00:45:42.260 the ones 00:45:42.260 --> 00:45:42.740 that you guys 00:45:42.740 --> 00:45:42.980 have made 00:45:42.980 --> 00:45:43.500 over time 00:45:43.500 --> 00:45:43.900 over at 00:45:43.900 --> 00:45:44.240 North Point 00:45:44.240 --> 00:45:44.760 because I 00:45:44.760 --> 00:45:45.300 died laughing 00:45:45.300 --> 00:45:45.580 at the one 00:45:45.580 --> 00:45:45.820 you guys 00:45:45.820 --> 00:45:46.080 made with 00:45:46.080 --> 00:45:46.320 Clay 00:45:46.320 --> 00:45:46.820 like I thought 00:45:46.820 --> 00:45:47.140 it was perfect 00:45:47.140 --> 00:45:47.740 yeah 00:45:47.740 --> 00:45:48.920 the one 00:45:48.920 --> 00:45:49.480 with Clay 00:45:49.480 --> 00:45:50.260 you know 00:45:50.260 --> 00:45:50.700 we tried to 00:45:50.700 --> 00:45:50.980 make that 00:45:50.980 --> 00:45:51.320 as funny 00:45:51.320 --> 00:45:51.880 as possible 00:45:51.880 --> 00:45:52.820 reaching a 00:45:52.820 --> 00:45:53.400 younger sort 00:45:53.400 --> 00:45:53.740 of audience 00:45:53.740 --> 00:45:54.160 who might have 00:45:54.160 --> 00:45:54.440 been on 00:45:54.440 --> 00:45:54.700 YouTube 00:45:54.700 --> 00:45:55.260 and literally 00:45:55.260 --> 00:45:55.760 he's there 00:45:55.760 --> 00:45:56.200 saying I'm 00:45:56.200 --> 00:45:56.460 not going to 00:45:56.460 --> 00:45:56.680 tell you 00:45:56.680 --> 00:45:57.020 what to do 00:45:57.020 --> 00:45:57.320 you know 00:45:57.320 --> 00:45:57.660 what to do 00:45:57.660 --> 00:45:58.020 you're on 00:45:58.020 --> 00:45:58.260 YouTube 00:45:58.260 --> 00:45:58.580 you're on 00:45:58.580 --> 00:45:58.760 YouTube 00:45:58.760 --> 00:45:59.100 more than 00:45:59.100 --> 00:45:59.500 I am 00:45:59.500 --> 00:46:00.000 I'm not 00:46:00.000 --> 00:46:00.160 going to 00:46:00.160 --> 00:46:00.400 tell you 00:46:00.400 --> 00:46:00.940 to subscribe 00:46:00.940 --> 00:46:01.420 you already 00:46:01.420 --> 00:46:01.800 know how 00:46:01.800 --> 00:46:02.160 to subscribe 00:46:02.160 --> 00:46:02.820 but in 00:46:02.820 --> 00:46:03.340 doing that 00:46:03.340 --> 00:46:04.080 he's creating 00:46:04.080 --> 00:46:04.940 personality 00:46:04.940 --> 00:46:06.000 but he's 00:46:06.000 --> 00:46:06.760 also literally 00:46:06.760 --> 00:46:07.380 telling them 00:46:07.380 --> 00:46:08.060 to subscribe 00:46:08.060 --> 00:46:08.660 by saying 00:46:08.660 --> 00:46:08.980 I'm not 00:46:08.980 --> 00:46:09.160 going to 00:46:09.160 --> 00:46:09.440 tell you 00:46:09.440 --> 00:46:10.100 to subscribe 00:46:10.100 --> 00:46:11.120 but we 00:46:11.120 --> 00:46:11.380 want you 00:46:11.380 --> 00:46:11.900 to subscribe 00:46:11.900 --> 00:46:12.600 so and 00:46:12.600 --> 00:46:12.920 we have 00:46:12.920 --> 00:46:13.340 you know 00:46:13.340 --> 00:46:14.320 bloopers 00:46:14.320 --> 00:46:14.840 and all sorts 00:46:14.840 --> 00:46:15.020 of things 00:46:15.020 --> 00:46:15.440 so make 00:46:15.440 --> 00:46:16.120 that entertaining 00:46:16.120 --> 00:46:16.920 make it fun 00:46:16.920 --> 00:46:17.360 make it a 00:46:17.360 --> 00:46:17.900 30 second 00:46:17.900 --> 00:46:18.360 snapshot 00:46:18.360 --> 00:46:19.300 and let 00:46:19.300 --> 00:46:19.820 people see 00:46:19.820 --> 00:46:20.300 the people 00:46:20.300 --> 00:46:20.600 who are 00:46:20.600 --> 00:46:20.880 in your 00:46:20.880 --> 00:46:21.120 church 00:46:21.120 --> 00:46:21.480 because you 00:46:21.480 --> 00:46:21.980 always want 00:46:21.980 --> 00:46:22.520 people when 00:46:22.520 --> 00:46:22.820 they come 00:46:22.820 --> 00:46:23.060 to your 00:46:23.060 --> 00:46:23.360 YouTube 00:46:23.360 --> 00:46:23.660 channel 00:46:23.660 --> 00:46:23.900 and see 00:46:23.900 --> 00:46:24.260 a video 00:46:24.260 --> 00:46:24.960 I would 00:46:24.960 --> 00:46:25.500 say this 00:46:25.500 --> 00:46:25.960 of any 00:46:25.960 --> 00:46:26.480 whether it's 00:46:26.480 --> 00:46:26.900 your website 00:46:26.900 --> 00:46:27.780 social media 00:46:27.780 --> 00:46:28.740 anything 00:46:28.740 --> 00:46:29.540 you want 00:46:29.540 --> 00:46:30.180 people to 00:46:30.180 --> 00:46:30.760 who are 00:46:30.760 --> 00:46:31.180 first time 00:46:31.180 --> 00:46:31.600 guests to 00:46:31.600 --> 00:46:32.180 your church 00:46:32.180 --> 00:46:32.700 to see 00:46:32.700 --> 00:46:33.420 themselves 00:46:33.420 --> 00:46:34.100 at your 00:46:34.100 --> 00:46:34.440 church 00:46:34.440 --> 00:46:35.800 so if 00:46:35.800 --> 00:46:36.160 they're a 00:46:36.160 --> 00:46:36.620 family 00:46:36.620 --> 00:46:37.540 let's show 00:46:37.540 --> 00:46:38.000 families 00:46:38.000 --> 00:46:38.380 if they're 00:46:38.380 --> 00:46:38.760 an older 00:46:38.760 --> 00:46:39.140 couple 00:46:39.140 --> 00:46:39.800 and empty 00:46:39.800 --> 00:46:40.200 nesters 00:46:40.200 --> 00:46:40.840 let's see 00:46:40.840 --> 00:46:41.700 empty nesters 00:46:41.700 --> 00:46:42.060 in those 00:46:42.060 --> 00:46:42.400 videos 00:46:42.400 --> 00:46:43.040 like let 00:46:43.040 --> 00:46:43.720 people see 00:46:43.720 --> 00:46:44.240 who the 00:46:44.240 --> 00:46:44.600 people are 00:46:44.600 --> 00:46:44.840 in your 00:46:44.840 --> 00:46:45.080 church 00:46:45.080 --> 00:46:45.800 so that they 00:46:45.800 --> 00:46:46.480 feel connected 00:46:46.480 --> 00:46:46.880 to that 00:46:46.880 --> 00:46:47.460 community 00:46:47.460 --> 00:46:48.060 I always 00:46:48.060 --> 00:46:48.460 say this 00:46:48.460 --> 00:46:49.080 social media 00:46:49.080 --> 00:46:49.540 YouTube 00:46:49.540 --> 00:46:50.060 introductory 00:46:50.060 --> 00:46:50.520 videos 00:46:50.520 --> 00:46:51.460 allows people 00:46:51.460 --> 00:46:52.020 to connect 00:46:52.020 --> 00:46:52.660 with your 00:46:52.660 --> 00:46:53.040 church 00:46:53.040 --> 00:46:53.820 before they 00:46:53.820 --> 00:46:54.240 connect 00:46:54.240 --> 00:46:54.840 within 00:46:54.840 --> 00:46:55.360 your 00:46:55.360 --> 00:46:55.760 church 00:46:55.760 --> 00:46:56.640 so make 00:46:56.640 --> 00:46:57.040 sure you're 00:46:57.040 --> 00:46:57.640 showcasing 00:46:57.640 --> 00:46:58.080 all of 00:46:58.080 --> 00:46:58.980 those people 00:46:58.980 --> 00:46:59.420 all those 00:46:59.420 --> 00:47:00.540 members of 00:47:00.540 --> 00:47:01.020 the community 00:47:01.020 --> 00:47:01.760 who make 00:47:01.760 --> 00:47:02.380 up your 00:47:02.380 --> 00:47:03.100 local community 00:47:03.100 --> 00:47:03.660 as well as 00:47:03.660 --> 00:47:03.940 the church 00:47:03.940 --> 00:47:04.300 community 00:47:04.300 --> 00:47:05.240 as well 00:47:05.240 --> 00:47:06.140 and number 00:47:06.140 --> 00:47:06.460 10 00:47:06.460 --> 00:47:07.060 the final 00:47:07.060 --> 00:47:07.360 of the 00:47:07.360 --> 00:47:08.100 10 commandments 00:47:08.100 --> 00:47:08.820 you shall 00:47:08.820 --> 00:47:09.760 have a 00:47:09.760 --> 00:47:10.240 promotion 00:47:10.240 --> 00:47:10.900 strategy 00:47:10.900 --> 00:47:11.720 or a 00:47:11.720 --> 00:47:12.040 marketing 00:47:12.040 --> 00:47:12.480 strategy 00:47:12.480 --> 00:47:12.860 however you 00:47:12.860 --> 00:47:13.040 want to 00:47:13.040 --> 00:47:13.640 put it 00:47:13.640 --> 00:47:14.460 again 00:47:14.460 --> 00:47:15.300 one of the 00:47:15.300 --> 00:47:16.060 things I 00:47:16.060 --> 00:47:16.580 see a lot 00:47:16.580 --> 00:47:16.860 of churches 00:47:16.860 --> 00:47:17.240 doing is 00:47:17.240 --> 00:47:18.060 hey I put 00:47:18.060 --> 00:47:18.440 my Sunday 00:47:18.440 --> 00:47:19.020 message up 00:47:19.020 --> 00:47:19.380 so I'm 00:47:19.380 --> 00:47:19.880 done now 00:47:19.880 --> 00:47:20.740 no no 00:47:20.740 --> 00:47:21.140 you're not 00:47:21.140 --> 00:47:21.480 done 00:47:21.480 --> 00:47:22.700 that's great 00:47:22.700 --> 00:47:23.160 that it's up 00:47:23.160 --> 00:47:23.400 there and 00:47:23.400 --> 00:47:23.760 people can 00:47:23.760 --> 00:47:24.380 access it 00:47:24.380 --> 00:47:24.960 but people 00:47:24.960 --> 00:47:25.600 don't know 00:47:25.600 --> 00:47:25.940 about it 00:47:25.940 --> 00:47:26.300 so you need 00:47:26.300 --> 00:47:26.740 to leverage 00:47:26.740 --> 00:47:27.340 other social 00:47:27.340 --> 00:47:28.080 media platforms 00:47:28.080 --> 00:47:28.580 to drive 00:47:28.580 --> 00:47:29.120 people to 00:47:29.120 --> 00:47:29.620 your YouTube 00:47:29.620 --> 00:47:30.060 channel 00:47:30.060 --> 00:47:30.640 this is 00:47:30.640 --> 00:47:31.940 a spot 00:47:31.940 --> 00:47:32.320 that I think 00:47:32.320 --> 00:47:32.640 a lot of 00:47:32.640 --> 00:47:33.220 churches miss 00:47:33.220 --> 00:47:34.020 so you know 00:47:34.020 --> 00:47:34.840 I try to 00:47:34.840 --> 00:47:35.860 encourage people 00:47:35.860 --> 00:47:36.580 whether they're 00:47:36.580 --> 00:47:36.940 pastors 00:47:36.940 --> 00:47:38.040 ministry leaders 00:47:38.040 --> 00:47:39.240 or churches 00:47:39.240 --> 00:47:40.580 to have some 00:47:40.580 --> 00:47:41.240 sort of content 00:47:41.240 --> 00:47:42.700 distribution strategy 00:47:42.700 --> 00:47:43.820 that allows them 00:47:43.820 --> 00:47:44.420 to post something 00:47:44.420 --> 00:47:44.920 to YouTube 00:47:44.920 --> 00:47:45.420 and what are you 00:47:45.420 --> 00:47:45.760 going to do 00:47:45.760 --> 00:47:46.540 with that YouTube 00:47:46.540 --> 00:47:47.460 URL now that 00:47:47.460 --> 00:47:48.020 you've posted 00:47:48.020 --> 00:47:48.560 the video 00:47:48.560 --> 00:47:49.580 and I always 00:47:49.580 --> 00:47:50.360 suggest on the 00:47:50.360 --> 00:47:50.860 day that you 00:47:50.860 --> 00:47:52.620 post tweet 00:47:52.620 --> 00:47:53.420 about it at 00:47:53.420 --> 00:47:54.760 least twice a 00:47:54.760 --> 00:47:55.400 day for the 00:47:55.400 --> 00:47:56.040 first week 00:47:56.040 --> 00:47:57.140 and then once a 00:47:57.140 --> 00:47:57.880 week for the 00:47:57.880 --> 00:47:58.580 next six months 00:47:58.580 --> 00:47:59.180 that's my 00:47:59.180 --> 00:48:00.040 strategy that's a 00:48:00.040 --> 00:48:00.700 strategy that I 00:48:00.700 --> 00:48:01.440 like to use from 00:48:01.440 --> 00:48:02.340 a Twitter point of 00:48:02.340 --> 00:48:02.940 view and then 00:48:02.940 --> 00:48:04.000 leverage things like 00:48:04.000 --> 00:48:04.900 Instagram to 00:48:04.900 --> 00:48:06.480 post let people 00:48:06.480 --> 00:48:06.960 know that your 00:48:06.960 --> 00:48:07.640 videos are up as 00:48:07.640 --> 00:48:08.540 well if you've 00:48:08.540 --> 00:48:09.320 got the swipe up 00:48:09.320 --> 00:48:10.460 function in 00:48:10.460 --> 00:48:11.300 YouTube in 00:48:11.300 --> 00:48:12.140 Instagram stories 00:48:12.140 --> 00:48:12.740 make sure you're 00:48:12.740 --> 00:48:13.480 leveraging that to 00:48:13.480 --> 00:48:14.280 literally just let 00:48:14.280 --> 00:48:15.300 people swipe up to 00:48:15.300 --> 00:48:16.420 land on your 00:48:16.420 --> 00:48:17.600 YouTube page 00:48:17.600 --> 00:48:19.300 Facebook post it 00:48:19.300 --> 00:48:19.680 there as well 00:48:19.680 --> 00:48:20.360 even if you're 00:48:20.360 --> 00:48:21.240 posting the message 00:48:21.240 --> 00:48:22.100 to Facebook 00:48:22.100 --> 00:48:23.580 do a post midweek 00:48:23.580 --> 00:48:24.300 that says hey if 00:48:24.300 --> 00:48:24.760 you missed our 00:48:24.760 --> 00:48:25.780 video it's right 00:48:25.780 --> 00:48:26.640 here on demand on 00:48:26.640 --> 00:48:27.380 our YouTube channel 00:48:27.380 --> 00:48:28.740 like do things like 00:48:28.740 --> 00:48:29.480 that and let people 00:48:29.480 --> 00:48:30.400 know that you are 00:48:30.400 --> 00:48:31.640 on YouTube and 00:48:31.640 --> 00:48:32.340 promotion also 00:48:32.340 --> 00:48:33.140 includes in the 00:48:33.140 --> 00:48:33.540 room you know 00:48:33.540 --> 00:48:34.600 when COVID's over 00:48:34.600 --> 00:48:35.280 and we're back in 00:48:35.280 --> 00:48:35.920 the room again 00:48:35.920 --> 00:48:36.760 make sure you're 00:48:36.760 --> 00:48:37.480 letting your people 00:48:37.480 --> 00:48:38.280 know who are 00:48:38.280 --> 00:48:38.880 coming to your 00:48:38.880 --> 00:48:39.460 church that you've 00:48:39.460 --> 00:48:39.920 got a YouTube 00:48:39.920 --> 00:48:41.040 channel that seems 00:48:41.040 --> 00:48:41.700 like a simple 00:48:41.700 --> 00:48:42.660 thing but a lot of 00:48:42.660 --> 00:48:43.720 churches miss it 00:48:43.720 --> 00:48:44.540 so if you have 00:48:44.540 --> 00:48:45.320 slides playing 00:48:45.320 --> 00:48:46.300 pre-service that 00:48:46.300 --> 00:48:47.340 have your social 00:48:47.340 --> 00:48:48.000 media handles 00:48:48.000 --> 00:48:48.920 include your 00:48:48.920 --> 00:48:49.700 YouTube handle 00:48:49.700 --> 00:48:51.100 in that as 00:48:51.100 --> 00:48:52.100 well during a 00:48:52.100 --> 00:48:52.840 hosting spot or 00:48:52.840 --> 00:48:53.200 during the 00:48:53.200 --> 00:48:54.800 farewell hey we're 00:48:54.800 --> 00:48:55.420 so glad you're 00:48:55.420 --> 00:48:55.900 part of our 00:48:55.900 --> 00:48:56.660 church today we'd 00:48:56.660 --> 00:48:57.180 love to stay 00:48:57.180 --> 00:48:57.840 connected with you 00:48:57.840 --> 00:48:58.400 on video and if 00:48:58.400 --> 00:48:58.800 you want to watch 00:48:58.800 --> 00:48:59.860 this whole service 00:48:59.860 --> 00:49:00.500 again or this 00:49:00.500 --> 00:49:01.300 message you can 00:49:01.300 --> 00:49:01.920 find it on our 00:49:01.920 --> 00:49:02.980 YouTube channel it's 00:49:02.980 --> 00:49:03.700 really as simple 00:49:03.700 --> 00:49:04.460 as that at North 00:49:04.460 --> 00:49:05.500 Point we do that 00:49:05.500 --> 00:49:06.560 on our podcasts as 00:49:06.560 --> 00:49:07.420 well hey we're so 00:49:07.420 --> 00:49:08.160 glad you joined us 00:49:08.160 --> 00:49:09.120 for this podcast 00:49:09.120 --> 00:49:10.620 I don't know if 00:49:10.620 --> 00:49:11.120 you know but we've 00:49:11.120 --> 00:49:11.660 got a YouTube 00:49:11.660 --> 00:49:12.300 channel as well so 00:49:12.300 --> 00:49:12.840 if you'd like to 00:49:12.840 --> 00:49:13.880 watch this message 00:49:13.880 --> 00:49:14.900 check out our 00:49:14.900 --> 00:49:15.660 YouTube channel like 00:49:15.660 --> 00:49:16.580 we leverage as many 00:49:16.580 --> 00:49:17.580 channels as we can 00:49:17.580 --> 00:49:18.660 to promote our 00:49:18.660 --> 00:49:19.700 YouTube channel because 00:49:19.700 --> 00:49:20.340 we know that the 00:49:20.340 --> 00:49:21.820 YouTube channel is a 00:49:21.820 --> 00:49:23.020 search engine and 00:49:23.020 --> 00:49:23.640 people are going to 00:49:23.640 --> 00:49:24.400 be driving we want 00:49:24.400 --> 00:49:25.480 to drive traffic to 00:49:25.480 --> 00:49:26.720 it as an on-demand 00:49:26.720 --> 00:49:28.240 platform as well so 00:49:28.240 --> 00:49:29.140 that it's constantly 00:49:29.140 --> 00:49:30.900 churning up the 00:49:30.900 --> 00:49:31.920 algorithm in our 00:49:31.920 --> 00:49:33.460 favor so that's all 00:49:33.460 --> 00:49:34.640 10 of them that's 00:49:34.640 --> 00:49:35.480 the 10 commandments 00:49:35.480 --> 00:49:35.960 I don't know how 00:49:35.960 --> 00:49:37.000 long that took is 00:49:37.000 --> 00:49:37.540 anybody still 00:49:37.540 --> 00:49:38.840 listening that was 00:49:38.840 --> 00:49:39.760 awesome I hope 00:49:39.760 --> 00:49:40.140 they're still 00:49:40.140 --> 00:49:41.120 listening because all 00:49:41.120 --> 00:49:41.780 of this is worth 00:49:41.780 --> 00:49:42.460 more than the price 00:49:42.460 --> 00:49:43.140 of admission which 00:49:43.140 --> 00:49:43.760 of course was free 00:49:43.760 --> 00:49:44.660 with our podcast but 00:49:44.660 --> 00:49:45.400 that's besides the 00:49:45.400 --> 00:49:46.380 point but the big 00:49:46.380 --> 00:49:47.680 thing is Dave and 00:49:47.680 --> 00:49:48.160 one of the things 00:49:48.160 --> 00:49:49.080 that I try to tell a 00:49:49.080 --> 00:49:49.460 lot of churches 00:49:49.460 --> 00:49:49.940 because a lot of 00:49:49.940 --> 00:49:50.520 churches think 00:49:50.520 --> 00:49:51.840 internal stuff like 00:49:51.840 --> 00:49:52.660 man we think we 00:49:52.660 --> 00:49:53.600 need an app or we 00:49:53.600 --> 00:49:54.580 think we need like a 00:49:54.580 --> 00:49:55.260 better you know 00:49:55.260 --> 00:49:55.840 website and the 00:49:55.840 --> 00:49:56.360 thing that I remind 00:49:56.360 --> 00:49:57.020 them with YouTube is 00:49:57.020 --> 00:49:58.060 with YouTube you get 00:49:58.060 --> 00:49:59.240 a free TV app you 00:49:59.240 --> 00:50:00.160 get a free mobile app 00:50:00.160 --> 00:50:02.200 like everywhere you 00:50:02.200 --> 00:50:03.620 want to be you can be 00:50:03.620 --> 00:50:04.060 for free 00:50:04.060 --> 00:50:05.900 yeah totally I 00:50:05.900 --> 00:50:07.340 totally agree and 00:50:07.340 --> 00:50:08.780 people are already 00:50:08.780 --> 00:50:10.100 going to it right 00:50:10.100 --> 00:50:11.360 people are downloading 00:50:11.360 --> 00:50:12.300 the church app well 00:50:12.300 --> 00:50:12.620 they're not 00:50:12.620 --> 00:50:13.520 necessarily even if 00:50:13.520 --> 00:50:14.540 they have I've got 00:50:14.540 --> 00:50:15.800 all six I hope 00:50:15.800 --> 00:50:16.920 nobody from North 00:50:16.920 --> 00:50:17.920 Point hears this but 00:50:17.920 --> 00:50:19.400 I've got all six 00:50:19.400 --> 00:50:20.200 church apps and I 00:50:20.200 --> 00:50:20.920 don't go to them 00:50:20.920 --> 00:50:22.080 nearly as often as I 00:50:22.080 --> 00:50:22.740 go to our YouTube 00:50:22.740 --> 00:50:23.780 channels because 00:50:23.780 --> 00:50:24.560 YouTube is on my 00:50:24.560 --> 00:50:25.460 homepage because I 00:50:25.460 --> 00:50:26.540 watch it so often 00:50:26.540 --> 00:50:27.900 and I would I 00:50:27.900 --> 00:50:29.580 would as a dad of 00:50:29.580 --> 00:50:30.500 teenage girls I can 00:50:30.500 --> 00:50:31.160 tell you that that is 00:50:31.160 --> 00:50:32.140 the number one app in 00:50:32.140 --> 00:50:33.680 our house is YouTube 00:50:33.680 --> 00:50:34.800 and we if we as 00:50:34.800 --> 00:50:36.400 church leaders as if 00:50:36.400 --> 00:50:37.440 we as pastors want to 00:50:37.440 --> 00:50:37.980 reach the next 00:50:37.980 --> 00:50:39.120 generation then why 00:50:39.120 --> 00:50:39.920 aren't we leveraging 00:50:39.920 --> 00:50:40.640 that tool that's 00:50:40.640 --> 00:50:41.720 not to say don't 00:50:41.720 --> 00:50:42.560 ever get a church 00:50:42.560 --> 00:50:43.340 app don't ever 00:50:43.340 --> 00:50:44.740 build no do all 00:50:44.740 --> 00:50:45.520 of those things but 00:50:45.520 --> 00:50:47.260 lean heavily heavily 00:50:47.260 --> 00:50:48.340 into YouTube as 00:50:48.340 --> 00:50:49.180 well because it is 00:50:49.180 --> 00:50:50.020 such a fantastic 00:50:50.020 --> 00:50:51.200 tool one of the 00:50:51.200 --> 00:50:52.140 things that that we 00:50:52.140 --> 00:50:53.720 hear often and you 00:50:53.720 --> 00:50:54.380 touched on it 00:50:54.380 --> 00:50:55.280 briefly the average 00:50:55.280 --> 00:50:56.680 YouTube video is 00:50:56.680 --> 00:50:57.520 like four minutes 00:50:57.520 --> 00:50:58.900 30 seconds a sub 00:50:58.900 --> 00:51:00.700 five minutes average 00:51:00.700 --> 00:51:02.360 sermon at 30 35 00:51:02.360 --> 00:51:03.420 40 you know 00:51:03.420 --> 00:51:04.940 something longer 00:51:04.940 --> 00:51:06.660 than that and in 00:51:06.660 --> 00:51:08.000 the idea of of 00:51:08.000 --> 00:51:09.140 preaching a shorter 00:51:09.140 --> 00:51:11.040 sermon editing you 00:51:11.040 --> 00:51:12.340 know taking reusing 00:51:12.340 --> 00:51:13.340 content you talked 00:51:13.340 --> 00:51:14.380 a little bit here 00:51:14.380 --> 00:51:16.540 so COVID coming out 00:51:16.540 --> 00:51:17.800 of this season I've 00:51:17.800 --> 00:51:18.180 already had the 00:51:18.180 --> 00:51:18.920 conversations with 00:51:18.920 --> 00:51:20.240 churches we just we 00:51:20.240 --> 00:51:20.960 want to we want to 00:51:20.960 --> 00:51:21.860 focus on the building 00:51:21.860 --> 00:51:23.000 we're not sure how 00:51:23.000 --> 00:51:23.900 much resources we 00:51:23.900 --> 00:51:24.780 want we want to pour 00:51:24.780 --> 00:51:26.300 into here like talk 00:51:26.300 --> 00:51:27.100 to me a little bit 00:51:27.100 --> 00:51:28.060 behind the mindset 00:51:28.060 --> 00:51:30.680 and what to really if 00:51:30.680 --> 00:51:31.560 we do want to reuse 00:51:31.560 --> 00:51:32.900 the content if we want 00:51:32.900 --> 00:51:34.140 to break it up like 00:51:34.140 --> 00:51:35.160 what's the strategy 00:51:35.160 --> 00:51:36.780 behind breaking it 00:51:36.780 --> 00:51:38.240 up yeah so so you 00:51:38.240 --> 00:51:38.780 know one of the 00:51:38.780 --> 00:51:39.840 things that I feel 00:51:39.840 --> 00:51:41.500 such a good question 00:51:41.500 --> 00:51:42.060 Jeff one of the 00:51:42.060 --> 00:51:43.000 things that I feel is 00:51:43.000 --> 00:51:44.200 that when people when 00:51:44.200 --> 00:51:45.300 churches open up again 00:51:45.300 --> 00:51:46.280 when the buildings open 00:51:46.280 --> 00:51:46.960 up again because let's 00:51:46.960 --> 00:51:47.720 be honest the church 00:51:47.720 --> 00:51:49.640 is never closed the 00:51:49.640 --> 00:51:50.740 buildings has have 00:51:50.740 --> 00:51:52.080 been closed but when 00:51:52.080 --> 00:51:53.040 buildings open up 00:51:53.040 --> 00:51:54.060 again my biggest fear 00:51:54.060 --> 00:51:55.660 is that many many 00:51:55.660 --> 00:51:56.600 church leaders many 00:51:56.600 --> 00:51:58.360 pastors as soon as 00:51:58.360 --> 00:51:59.100 they walk back into 00:51:59.100 --> 00:51:59.800 their buildings they're 00:51:59.800 --> 00:52:00.420 going to walk back 00:52:00.420 --> 00:52:01.860 into time and they're 00:52:01.860 --> 00:52:02.500 going to go back to 00:52:02.500 --> 00:52:04.160 an old model that 00:52:04.160 --> 00:52:05.980 for the past four or 00:52:05.980 --> 00:52:06.900 five months we've said 00:52:06.900 --> 00:52:07.980 wasn't as important 00:52:07.980 --> 00:52:09.440 because we always talk 00:52:09.440 --> 00:52:10.700 about how church is not 00:52:10.700 --> 00:52:11.780 a building church is 00:52:11.780 --> 00:52:13.860 the people but pre 00:52:13.860 --> 00:52:14.900 COVID no church was 00:52:14.900 --> 00:52:15.520 about the building 00:52:15.520 --> 00:52:16.100 because that's how we 00:52:16.100 --> 00:52:16.940 stopped it that's how 00:52:16.940 --> 00:52:18.060 we resourced it right 00:52:18.060 --> 00:52:19.860 and so I would be 00:52:19.860 --> 00:52:20.840 saying if you can at 00:52:20.840 --> 00:52:21.960 all in your in your 00:52:21.960 --> 00:52:23.420 church in the quote 00:52:23.420 --> 00:52:24.300 unquote new normal 00:52:24.300 --> 00:52:25.460 when life after 00:52:25.460 --> 00:52:26.740 lockdown begins and 00:52:26.740 --> 00:52:27.840 and church buildings 00:52:27.840 --> 00:52:28.840 open up try to 00:52:28.840 --> 00:52:30.500 leverage both both 00:52:30.500 --> 00:52:31.600 both digital and 00:52:31.600 --> 00:52:32.960 physical in equal 00:52:32.960 --> 00:52:33.900 amounts and it's 00:52:33.900 --> 00:52:34.760 what I would call an 00:52:34.760 --> 00:52:36.140 omni-channel approach 00:52:36.140 --> 00:52:37.520 to doing church not 00:52:37.520 --> 00:52:38.960 multi-channel where 00:52:38.960 --> 00:52:40.000 one channel physical 00:52:40.000 --> 00:52:41.060 has its own strategy 00:52:41.060 --> 00:52:41.860 and resources and 00:52:41.860 --> 00:52:42.800 online has its own 00:52:42.800 --> 00:52:43.620 strategy and resources 00:52:43.620 --> 00:52:45.160 combine those two 00:52:45.160 --> 00:52:45.820 things because this is 00:52:45.820 --> 00:52:46.460 what the marketplace 00:52:46.460 --> 00:52:47.380 has done for so long 00:52:47.380 --> 00:52:48.720 combine those two 00:52:48.720 --> 00:52:49.920 things into a seamless 00:52:49.920 --> 00:52:51.660 integration so that 00:52:51.660 --> 00:52:52.880 people who listen to 00:52:52.880 --> 00:52:53.880 the podcast can still 00:52:53.880 --> 00:52:55.180 show up second week 00:52:55.180 --> 00:52:56.520 of the month and 00:52:56.520 --> 00:52:57.560 know what's going on 00:52:57.560 --> 00:52:57.980 because they've 00:52:57.980 --> 00:52:58.420 listened on the 00:52:58.420 --> 00:52:59.360 podcast and that was 00:52:59.360 --> 00:53:01.280 okay so that's part 00:53:01.280 --> 00:53:01.940 of what I would be 00:53:01.940 --> 00:53:02.580 suggesting when it 00:53:02.580 --> 00:53:03.620 comes to repurposing 00:53:03.620 --> 00:53:05.260 on purpose you know 00:53:05.260 --> 00:53:05.980 it's really about 00:53:05.980 --> 00:53:06.800 breaking down the 00:53:06.800 --> 00:53:07.420 content that you're 00:53:07.420 --> 00:53:08.920 already creating it's 00:53:08.920 --> 00:53:10.100 about reusing the 00:53:10.100 --> 00:53:10.800 content that you're 00:53:10.800 --> 00:53:12.120 already creating and 00:53:12.120 --> 00:53:13.100 turning it into bite 00:53:13.100 --> 00:53:15.160 size pieces that are 00:53:15.160 --> 00:53:16.460 not watering it down 00:53:16.460 --> 00:53:17.700 but are just putting 00:53:17.700 --> 00:53:18.880 it into situations 00:53:18.880 --> 00:53:20.260 that allow people to 00:53:20.260 --> 00:53:21.260 share it more easily 00:53:21.260 --> 00:53:22.260 that allow it to 00:53:22.260 --> 00:53:23.680 people to access it 00:53:23.680 --> 00:53:24.380 more easily on 00:53:24.380 --> 00:53:25.620 multiple platforms and 00:53:25.620 --> 00:53:26.580 always have a call to 00:53:26.580 --> 00:53:27.420 action to it the 00:53:27.420 --> 00:53:28.400 example that I can 00:53:28.400 --> 00:53:29.680 often use is you 00:53:29.680 --> 00:53:30.920 know my my next 00:53:30.920 --> 00:53:32.040 door neighbor if 00:53:32.040 --> 00:53:32.940 he's having problems 00:53:32.940 --> 00:53:35.480 with his marriage I'm 00:53:35.480 --> 00:53:36.040 not going to go over 00:53:36.040 --> 00:53:36.920 to him and say hey 00:53:36.920 --> 00:53:37.820 man do you want to 00:53:37.820 --> 00:53:38.580 come to church with 00:53:38.580 --> 00:53:39.620 me on Sunday you 00:53:39.620 --> 00:53:40.400 know I might do that 00:53:40.400 --> 00:53:40.960 depending on the 00:53:40.960 --> 00:53:41.860 relationship but that's 00:53:41.860 --> 00:53:42.920 a big ask for 00:53:42.920 --> 00:53:43.500 somebody to take a 00:53:43.500 --> 00:53:44.820 whole day or half a 00:53:44.820 --> 00:53:45.460 day and I might need 00:53:45.460 --> 00:53:46.400 to bribe him with 00:53:46.400 --> 00:53:47.900 lunch as well in 00:53:47.900 --> 00:53:48.680 order to get him to 00:53:48.680 --> 00:53:49.320 come to church on 00:53:49.320 --> 00:53:50.600 Sunday but likewise 00:53:50.600 --> 00:53:51.660 if we're having a 00:53:51.660 --> 00:53:52.620 chat out the front and 00:53:52.620 --> 00:53:53.700 he says hey man my 00:53:53.700 --> 00:53:54.840 marriage isn't going 00:53:54.840 --> 00:53:55.900 really well at the 00:53:55.900 --> 00:53:56.960 moment I'm not going 00:53:56.960 --> 00:53:58.040 to go hey you know 00:53:58.040 --> 00:53:58.700 what my pastor 00:53:58.700 --> 00:53:59.640 actually did a 35 00:53:59.640 --> 00:54:00.440 minute message on 00:54:00.440 --> 00:54:01.320 YouTube let's watch 00:54:01.320 --> 00:54:02.500 let's watch this right 00:54:02.500 --> 00:54:03.580 now on our cell phone 00:54:03.580 --> 00:54:04.760 well that's the 00:54:04.760 --> 00:54:06.200 digital equivalent of 00:54:06.200 --> 00:54:07.080 taking half a day to 00:54:07.080 --> 00:54:07.620 go to church and 00:54:07.620 --> 00:54:08.440 bribing him for lunch 00:54:08.440 --> 00:54:09.220 but if I can say to 00:54:09.220 --> 00:54:10.100 him you know my 00:54:10.100 --> 00:54:10.840 pastor preached on 00:54:10.840 --> 00:54:11.580 that last weekend 00:54:11.580 --> 00:54:12.780 hey can I send you 00:54:12.780 --> 00:54:13.620 like a three minute 00:54:13.620 --> 00:54:15.320 video with one point 00:54:15.320 --> 00:54:16.060 that will help make 00:54:16.060 --> 00:54:16.840 your marriage better 00:54:16.840 --> 00:54:18.180 most people are 00:54:18.180 --> 00:54:18.840 going to go yeah 00:54:18.840 --> 00:54:19.880 yeah I'll do I'll 00:54:19.880 --> 00:54:21.200 watch that and when 00:54:21.200 --> 00:54:21.960 he watches that and 00:54:21.960 --> 00:54:22.840 says hey is there 00:54:22.840 --> 00:54:23.580 any more to that 00:54:23.580 --> 00:54:24.900 well yeah actually 00:54:24.900 --> 00:54:25.900 there is and here's 00:54:25.900 --> 00:54:26.600 the link to the 00:54:26.600 --> 00:54:27.400 full-length message 00:54:27.400 --> 00:54:28.360 hey I'll watch that 00:54:28.360 --> 00:54:29.180 full-length message is 00:54:29.180 --> 00:54:30.160 there any more you 00:54:30.160 --> 00:54:30.640 know what there 00:54:30.640 --> 00:54:31.300 actually is there's 00:54:31.300 --> 00:54:32.120 part of a six-week 00:54:32.120 --> 00:54:32.860 series that's on our 00:54:32.860 --> 00:54:33.700 playlist and here's a 00:54:33.700 --> 00:54:34.500 link to the playlist 00:54:34.500 --> 00:54:36.640 like that's when that's 00:54:36.640 --> 00:54:37.280 when we're breaking 00:54:37.280 --> 00:54:37.980 down barriers and 00:54:37.980 --> 00:54:38.880 reaching people where 00:54:38.880 --> 00:54:40.000 there are when meeting 00:54:40.000 --> 00:54:41.100 their physical needs 00:54:41.100 --> 00:54:42.140 as well as meeting 00:54:42.140 --> 00:54:43.020 their spiritual needs 00:54:43.020 --> 00:54:43.980 as well and I think 00:54:43.980 --> 00:54:44.820 this is what Jesus 00:54:44.820 --> 00:54:46.700 constantly did right 00:54:46.700 --> 00:54:47.460 whenever I read the 00:54:47.460 --> 00:54:48.400 gospels I see Jesus 00:54:48.400 --> 00:54:49.140 meeting people's 00:54:49.140 --> 00:54:50.040 physical needs whether 00:54:50.040 --> 00:54:51.860 it's you know providing 00:54:51.860 --> 00:54:52.780 water for them like the 00:54:52.780 --> 00:54:53.540 woman at the well but 00:54:53.540 --> 00:54:54.180 then he provides 00:54:54.180 --> 00:54:55.340 spiritual truth at 00:54:55.340 --> 00:54:56.640 the same time like I 00:54:56.640 --> 00:54:57.260 think we need to be 00:54:57.260 --> 00:54:58.440 doing those sorts of 00:54:58.440 --> 00:55:00.160 things and I'm a big 00:55:00.160 --> 00:55:02.960 proponent guys of you 00:55:02.960 --> 00:55:03.780 know the apostle Paul 00:55:03.780 --> 00:55:04.720 used the technology of 00:55:04.720 --> 00:55:06.000 his day to reach people 00:55:06.000 --> 00:55:07.220 who are far from God 00:55:07.220 --> 00:55:08.520 and connect them with 00:55:08.520 --> 00:55:09.380 each other and with 00:55:09.380 --> 00:55:10.560 God the technology of 00:55:10.560 --> 00:55:11.600 his day letter 00:55:11.600 --> 00:55:13.520 writing technology of 00:55:13.520 --> 00:55:14.960 our day is Instagram 00:55:14.960 --> 00:55:16.300 YouTube Twitter 00:55:16.300 --> 00:55:17.820 Facebook and if it's 00:55:17.820 --> 00:55:18.740 YouTube we need to be 00:55:18.740 --> 00:55:19.860 leveraging it for all 00:55:19.860 --> 00:55:21.020 it's worth to help 00:55:21.020 --> 00:55:21.760 people connect with 00:55:21.760 --> 00:55:22.740 each other and help 00:55:22.740 --> 00:55:23.980 people connect with 00:55:23.980 --> 00:55:24.920 God and grow their 00:55:24.920 --> 00:55:25.960 faith in the process 00:55:25.960 --> 00:55:27.300 amen yeah the whole 00:55:27.300 --> 00:55:28.740 thing of utilizing 00:55:28.740 --> 00:55:31.260 YouTube not to reach 00:55:31.260 --> 00:55:33.300 your people but 00:55:33.300 --> 00:55:34.720 instead to reach the 00:55:34.720 --> 00:55:36.640 YouTube community to 00:55:36.640 --> 00:55:38.540 reach others and 00:55:38.540 --> 00:55:39.820 being used utilizing 00:55:39.820 --> 00:55:41.120 that platform as 00:55:41.120 --> 00:55:43.220 evangelism reaching out 00:55:43.220 --> 00:55:44.000 and connecting with 00:55:44.000 --> 00:55:45.320 others I love the idea 00:55:45.320 --> 00:55:46.040 of what you're sharing 00:55:46.040 --> 00:55:47.680 five years ten years 00:55:47.680 --> 00:55:48.560 from now somebody's 00:55:48.560 --> 00:55:50.360 going to get saved 00:55:50.360 --> 00:55:51.400 as a result of a 00:55:51.400 --> 00:55:52.360 YouTube video and 00:55:52.360 --> 00:55:53.740 finding it I can tell 00:55:53.740 --> 00:55:54.760 you I can I can tell 00:55:54.760 --> 00:55:55.740 you similar stories as 00:55:55.740 --> 00:55:57.140 an online pastor I 00:55:57.140 --> 00:55:57.960 can tell you names of 00:55:57.960 --> 00:55:59.740 people that whose 00:55:59.740 --> 00:56:00.680 marriages were saved 00:56:00.680 --> 00:56:01.460 as a result of 00:56:01.460 --> 00:56:02.140 Christ Fellowship 00:56:02.140 --> 00:56:03.320 Miami we don't even 00:56:03.320 --> 00:56:04.200 live in the state of 00:56:04.200 --> 00:56:05.120 Miami and it's all 00:56:05.120 --> 00:56:06.700 centered around YouTube 00:56:06.700 --> 00:56:08.840 and and marriages and 00:56:08.840 --> 00:56:09.940 sermons on marriages 00:56:09.940 --> 00:56:10.820 because we were 00:56:10.820 --> 00:56:12.200 intentional about 00:56:12.200 --> 00:56:13.560 structuring and 00:56:13.560 --> 00:56:14.540 marketing that and 00:56:14.540 --> 00:56:15.440 placing it in such a 00:56:15.440 --> 00:56:16.520 way that that it 00:56:16.520 --> 00:56:17.460 was searchable for 00:56:17.460 --> 00:56:18.980 it it's it's it's 00:56:18.980 --> 00:56:20.000 almost like it's just 00:56:20.000 --> 00:56:21.200 it it happens as a 00:56:21.200 --> 00:56:22.600 result of this content 00:56:22.600 --> 00:56:24.080 we're content machines 00:56:24.080 --> 00:56:25.220 I think you alluded to 00:56:25.220 --> 00:56:26.780 it Dave and and the 00:56:26.780 --> 00:56:27.420 more that we can 00:56:27.420 --> 00:56:28.660 leverage this content 00:56:28.660 --> 00:56:29.940 with the search 00:56:29.940 --> 00:56:31.060 engines with with the 00:56:31.060 --> 00:56:32.260 platforms to reach 00:56:32.260 --> 00:56:34.200 people in in a new 00:56:34.200 --> 00:56:36.180 way it's it's a 00:56:36.180 --> 00:56:37.060 different person than 00:56:37.060 --> 00:56:37.600 who's going to come 00:56:37.600 --> 00:56:38.500 to the buildings that's 00:56:38.500 --> 00:56:39.100 going to engage with 00:56:39.100 --> 00:56:40.240 this YouTube I believe 00:56:40.240 --> 00:56:41.580 I totally agree I 00:56:41.580 --> 00:56:42.800 think you know pre 00:56:42.800 --> 00:56:44.740 COVID most churches 00:56:44.740 --> 00:56:45.540 whether we admitted 00:56:45.540 --> 00:56:46.820 it or not we were 00:56:46.820 --> 00:56:48.080 events organizations 00:56:48.080 --> 00:56:50.020 the event was Sunday 00:56:50.020 --> 00:56:51.380 everything was geared 00:56:51.380 --> 00:56:52.280 towards Sunday or at 00:56:52.280 --> 00:56:53.300 least most things were 00:56:53.300 --> 00:56:55.440 geared towards having 00:56:55.440 --> 00:56:56.820 that event on Sunday 00:56:56.820 --> 00:56:57.360 that people are 00:56:57.360 --> 00:56:57.920 actually going to come 00:56:57.920 --> 00:56:58.920 to but I think what 00:56:58.920 --> 00:57:00.440 COVID has given us the 00:57:00.440 --> 00:57:03.540 opportunity to do is 00:57:03.540 --> 00:57:04.960 to rebrand ourselves 00:57:04.960 --> 00:57:06.560 to rethink about what 00:57:06.560 --> 00:57:07.820 we actually are and 00:57:07.820 --> 00:57:09.020 we're actually content 00:57:09.020 --> 00:57:10.620 distribution organizations 00:57:10.620 --> 00:57:11.620 that's what we are 00:57:11.620 --> 00:57:12.660 we've got all this 00:57:12.660 --> 00:57:14.280 content and a lot of 00:57:14.280 --> 00:57:15.760 churches big or small 00:57:15.760 --> 00:57:17.400 spend money on Facebook 00:57:17.400 --> 00:57:18.680 ads spend money on all 00:57:18.680 --> 00:57:19.680 sorts of campaigns to 00:57:19.680 --> 00:57:20.460 get that content 00:57:20.460 --> 00:57:21.840 distributed out to 00:57:21.840 --> 00:57:23.320 people yet we miss 00:57:23.320 --> 00:57:25.240 this free distribution 00:57:25.240 --> 00:57:27.500 tool that is the 00:57:27.500 --> 00:57:28.340 second biggest search 00:57:28.340 --> 00:57:29.080 engine in the world 00:57:29.080 --> 00:57:30.060 and we'll do the 00:57:30.060 --> 00:57:31.780 evangelism for you and 00:57:31.780 --> 00:57:32.940 the marketing for you 00:57:32.940 --> 00:57:35.020 if you do all the 00:57:35.020 --> 00:57:35.660 things right it's not 00:57:35.660 --> 00:57:36.880 about playing by their 00:57:36.880 --> 00:57:37.780 rules this is what a 00:57:37.780 --> 00:57:38.960 lot of what about the 00:57:38.960 --> 00:57:40.440 algorithm and it's not 00:57:40.440 --> 00:57:42.180 enough no no I say 00:57:42.180 --> 00:57:42.940 you know Craig 00:57:42.940 --> 00:57:43.700 Rochelle says do 00:57:43.700 --> 00:57:45.000 anything short of sin 00:57:45.000 --> 00:57:46.780 to get the gospel to 00:57:46.780 --> 00:57:47.520 as many people as 00:57:47.520 --> 00:57:49.100 possible right I'm 00:57:49.100 --> 00:57:50.100 saying when it comes 00:57:50.100 --> 00:57:51.820 to YouTube here's 10 00:57:51.820 --> 00:57:53.120 things you can do that 00:57:53.120 --> 00:57:54.040 will get your video out 00:57:54.040 --> 00:57:55.120 to more people than you 00:57:55.120 --> 00:57:55.900 could possibly have 00:57:55.900 --> 00:57:57.480 imagined Jesus said go 00:57:57.480 --> 00:57:59.100 into all the world and 00:57:59.100 --> 00:58:00.100 preach the good news 00:58:00.100 --> 00:58:02.060 all the world includes 00:58:02.060 --> 00:58:02.820 YouTube and YouTube 00:58:02.820 --> 00:58:04.160 gives us the chance to 00:58:04.160 --> 00:58:05.840 accelerate that that's 00:58:05.840 --> 00:58:06.660 what that's what the 00:58:06.660 --> 00:58:07.640 beauty of this is the 00:58:07.640 --> 00:58:08.640 three of us right now we 00:58:08.640 --> 00:58:10.060 could record a video and 00:58:10.060 --> 00:58:11.060 if there was an angry 00:58:11.060 --> 00:58:12.340 or dancing cat in that 00:58:12.340 --> 00:58:13.960 video it would go viral 00:58:13.960 --> 00:58:15.220 and we would have 00:58:15.220 --> 00:58:16.820 millions of views around 00:58:16.820 --> 00:58:18.340 the world within 48 00:58:18.340 --> 00:58:20.340 hours right so again if 00:58:20.340 --> 00:58:21.280 we can do something like 00:58:21.280 --> 00:58:22.060 that from a church 00:58:22.060 --> 00:58:23.540 perspective that carries 00:58:23.540 --> 00:58:24.680 a message of hope 00:58:24.680 --> 00:58:25.800 message of encouragement 00:58:25.800 --> 00:58:26.340 a message of 00:58:26.340 --> 00:58:27.980 inspiration don't we 00:58:27.980 --> 00:58:28.720 want that to go 00:58:28.720 --> 00:58:30.080 everywhere as well and 00:58:30.080 --> 00:58:30.980 YouTube just gives us 00:58:30.980 --> 00:58:32.140 the ability to do that 00:58:32.140 --> 00:58:33.780 unlike any other social 00:58:33.780 --> 00:58:34.820 media platform that I 00:58:34.820 --> 00:58:36.360 know of and I'm a big 00:58:36.360 --> 00:58:37.660 proponent of all social 00:58:37.660 --> 00:58:38.960 media platforms my 00:58:38.960 --> 00:58:39.920 biggest audience is on 00:58:39.920 --> 00:58:40.960 Instagram I'm trying to 00:58:40.960 --> 00:58:41.740 get them to YouTube 00:58:41.740 --> 00:58:43.000 because my friend Kenny 00:58:43.000 --> 00:58:44.920 Jang he says video is 00:58:44.920 --> 00:58:47.260 the new black I love 00:58:47.260 --> 00:58:48.440 that quote video is the 00:58:48.440 --> 00:58:50.060 new black you look at a 00:58:50.060 --> 00:58:51.440 video that's posted onto 00:58:51.440 --> 00:58:53.580 um onto Twitter it 00:58:53.580 --> 00:58:55.420 it averages I think the 00:58:55.420 --> 00:58:56.320 statistics are somewhere 00:58:56.320 --> 00:58:58.020 around the 70% more 00:58:58.020 --> 00:58:59.160 engagement than just a 00:58:59.160 --> 00:59:01.060 text post alone so we 00:59:01.060 --> 00:59:01.740 need to be leveraging 00:59:01.740 --> 00:59:02.900 more video we get that 00:59:02.900 --> 00:59:04.020 but when it comes to 00:59:04.020 --> 00:59:05.900 video the best platform 00:59:05.900 --> 00:59:07.300 to have that video on 00:59:07.300 --> 00:59:08.880 even outside of TikTok 00:59:08.880 --> 00:59:11.360 is YouTube and so why 00:59:11.360 --> 00:59:12.680 why aren't we using it 00:59:12.680 --> 00:59:13.840 I think we all should 00:59:13.840 --> 00:59:15.480 awesome very very well 00:59:15.480 --> 00:59:16.780 said and I don't even 00:59:16.780 --> 00:59:17.700 know if there's anything 00:59:17.700 --> 00:59:19.620 else we we we can add 00:59:19.620 --> 00:59:20.540 to that this has been a 00:59:20.540 --> 00:59:21.780 great podcast hey thank 00:59:21.780 --> 00:59:23.140 you very much Dave for 00:59:23.140 --> 00:59:24.340 for jumping on this hey 00:59:24.340 --> 00:59:25.500 Ray we're landing the 00:59:25.500 --> 00:59:27.520 plane um anything on your 00:59:27.520 --> 00:59:28.540 side any closing thoughts 00:59:28.540 --> 00:59:29.600 yeah and I'm glad that 00:59:29.600 --> 00:59:30.240 you brought it up early 00:59:30.240 --> 00:59:31.280 in the podcast because I 00:59:31.280 --> 00:59:32.840 am a Dave Adamson 00:59:32.840 --> 00:59:34.220 disciple like I literally 00:59:34.220 --> 00:59:34.860 took you up on that 00:59:34.860 --> 00:59:36.740 challenge and I we made 00:59:36.740 --> 00:59:37.700 how to read the Bible 00:59:37.700 --> 00:59:38.960 videos like we did that 00:59:38.960 --> 00:59:40.520 particularly for YouTube 00:59:40.520 --> 00:59:41.480 because I was because I 00:59:41.480 --> 00:59:42.120 took the challenge and I 00:59:42.120 --> 00:59:44.280 was like man like we we 00:59:44.280 --> 00:59:45.240 have to be in this space 00:59:45.240 --> 00:59:46.240 and we do have to phrase 00:59:46.240 --> 00:59:46.800 it in the form of 00:59:46.800 --> 00:59:47.940 questions and we do have 00:59:47.940 --> 00:59:49.220 to take a look at how 00:59:49.220 --> 00:59:49.980 we're critiquing some of 00:59:49.980 --> 00:59:50.960 this stuff and so Dave 00:59:50.960 --> 00:59:52.400 I want to thank you you 00:59:52.400 --> 00:59:53.160 know for even some of 00:59:53.160 --> 00:59:54.120 those suggestions and I 00:59:54.120 --> 00:59:54.860 want to encourage others 00:59:54.860 --> 00:59:55.720 that if you're not aware 00:59:55.720 --> 00:59:56.780 there is a Facebook group 00:59:56.780 --> 00:59:57.820 that if you've got more 00:59:57.820 --> 00:59:58.680 questions you should 00:59:58.680 --> 00:59:59.680 definitely be a part of 00:59:59.680 --> 01:00:01.260 to continue learning uh for 01:00:01.260 --> 01:00:02.400 your church yeah so that 01:00:02.400 --> 01:00:03.640 is called uh if you just 01:00:03.640 --> 01:00:04.920 go to facebook.com 01:00:04.920 --> 01:00:06.060 forward slash groups 01:00:06.060 --> 01:00:07.820 forward slash YouTube 01:00:07.820 --> 01:00:09.520 your church YouTube your 01:00:09.520 --> 01:00:10.500 church or if you just go 01:00:10.500 --> 01:00:11.360 in and search YouTube 01:00:11.360 --> 01:00:12.680 your church it'll pop up 01:00:12.680 --> 01:00:14.380 and and it is a place 01:00:14.380 --> 01:00:15.300 now there are over a 01:00:15.300 --> 01:00:15.980 thousand different 01:00:15.980 --> 01:00:17.200 churches represented 01:00:17.200 --> 01:00:18.860 there and and it's a 01:00:18.860 --> 01:00:19.880 place where we all just 01:00:19.880 --> 01:00:20.680 share our information 01:00:20.680 --> 01:00:21.880 this is the thing that I 01:00:21.880 --> 01:00:24.060 love about this if I've 01:00:24.060 --> 01:00:25.740 got a secret that's 01:00:25.740 --> 01:00:27.040 causing Northpoint to be 01:00:27.040 --> 01:00:28.580 successful then Northpoint 01:00:28.580 --> 01:00:30.080 isn't successful it's just 01:00:30.080 --> 01:00:31.360 that we we've cracked the 01:00:31.360 --> 01:00:32.040 code and we've got a 01:00:32.040 --> 01:00:33.640 little secret and I 01:00:33.640 --> 01:00:34.060 don't want to be 01:00:34.060 --> 01:00:35.000 competitive with other 01:00:35.000 --> 01:00:35.980 churches I want to help 01:00:35.980 --> 01:00:37.080 as many other churches as 01:00:37.080 --> 01:00:38.420 possible so this is a 01:00:38.420 --> 01:00:40.100 a YouTube group where not 01:00:40.100 --> 01:00:41.600 only do I give away a 01:00:41.600 --> 01:00:42.300 whole bunch of just 01:00:42.300 --> 01:00:44.020 information and resources 01:00:44.020 --> 01:00:45.520 but there are churches in 01:00:45.520 --> 01:00:46.400 there this is a great 01:00:46.400 --> 01:00:47.180 thing that are posting 01:00:47.180 --> 01:00:48.260 hey we had this huge 01:00:48.260 --> 01:00:50.340 success today because of 01:00:50.340 --> 01:00:51.520 this little thing that 01:00:51.520 --> 01:00:53.300 we found and here's how 01:00:53.300 --> 01:00:54.520 we did it and now your 01:00:54.520 --> 01:00:55.120 church can do it as 01:00:55.120 --> 01:00:56.000 well there's a church up 01:00:56.000 --> 01:00:56.900 in Canada Conexus 01:00:56.900 --> 01:00:59.000 Church and their their 01:00:59.000 --> 01:01:00.980 YouTube guy Justin is 01:01:00.980 --> 01:01:02.080 always posting in the 01:01:02.080 --> 01:01:03.620 group and I've watched 01:01:03.620 --> 01:01:04.780 him post and his grass 01:01:04.780 --> 01:01:06.140 were flat and then they 01:01:06.140 --> 01:01:07.160 started to go up and now 01:01:07.160 --> 01:01:08.280 they're spiking through 01:01:08.280 --> 01:01:09.460 the roof and he is 01:01:09.460 --> 01:01:10.720 literally sharing this is 01:01:10.720 --> 01:01:12.540 step by step how we did 01:01:12.540 --> 01:01:14.360 it so this is just a 01:01:14.360 --> 01:01:15.640 resource that I created 01:01:15.640 --> 01:01:17.020 to help to try to drive 01:01:17.020 --> 01:01:18.460 as many churches as 01:01:18.460 --> 01:01:19.700 possible to have this 01:01:19.700 --> 01:01:20.980 group mindset of all 01:01:20.980 --> 01:01:21.940 helping each other all 01:01:21.940 --> 01:01:23.760 supporting each other and 01:01:23.760 --> 01:01:25.020 all sharing what they've 01:01:25.020 --> 01:01:26.360 learned so YouTube your 01:01:26.360 --> 01:01:27.620 church on Facebook go 01:01:27.620 --> 01:01:28.080 and check it out 01:01:28.080 --> 01:01:28.960 awesome yeah we'll 01:01:28.960 --> 01:01:29.720 include a link in the 01:01:29.720 --> 01:01:31.380 show notes for that as 01:01:31.380 --> 01:01:32.660 well a phenomenal resource 01:01:32.660 --> 01:01:34.060 there love just love 01:01:34.060 --> 01:01:34.840 Facebook groups in 01:01:34.840 --> 01:01:36.160 general for gathering 01:01:36.160 --> 01:01:37.040 churches together but 01:01:37.040 --> 01:01:37.840 then that's one of 01:01:37.840 --> 01:01:38.860 probably the top five 01:01:38.860 --> 01:01:40.640 that I stay tapped in 01:01:40.640 --> 01:01:41.760 with so that's awesome 01:01:41.760 --> 01:01:43.340 hey Dave any any 01:01:43.340 --> 01:01:44.300 closing thoughts for you 01:01:44.300 --> 01:01:45.020 as we're landing the 01:01:45.020 --> 01:01:46.660 plane yeah look you know 01:01:46.660 --> 01:01:48.100 I'm all about if if I 01:01:48.100 --> 01:01:50.180 can help anybody in any 01:01:50.180 --> 01:01:51.340 sort of capacity of any 01:01:51.340 --> 01:01:52.320 church anything like 01:01:52.320 --> 01:01:53.360 that I would love to 01:01:53.360 --> 01:01:54.820 help you guys out as 01:01:54.820 --> 01:01:56.380 much as possible and so 01:01:56.380 --> 01:01:57.560 I want to just let you 01:01:57.560 --> 01:01:58.640 know you can DM me on 01:01:58.640 --> 01:01:59.520 any of my social media 01:01:59.520 --> 01:02:00.800 I'm usually at Aussie 01:02:00.800 --> 01:02:03.560 Dave a-u-s-s-i-e at 01:02:03.560 --> 01:02:04.860 Aussie Dave on all my 01:02:04.860 --> 01:02:06.100 you know Instagram 01:02:06.100 --> 01:02:07.320 Facebook Twitter all of 01:02:07.320 --> 01:02:08.080 those sort of places 01:02:08.080 --> 01:02:10.660 also you know one of the 01:02:10.660 --> 01:02:11.740 things I love to do and 01:02:11.740 --> 01:02:12.820 this might be highly 01:02:12.820 --> 01:02:14.160 unusual but if you've 01:02:14.160 --> 01:02:15.180 got a question and you 01:02:15.180 --> 01:02:17.340 want to text me I'm 01:02:17.340 --> 01:02:17.880 going to give you my 01:02:17.880 --> 01:02:19.740 cell phone number just 01:02:19.740 --> 01:02:20.460 text me if you've got 01:02:20.460 --> 01:02:21.140 any questions about 01:02:21.140 --> 01:02:22.140 YouTube any questions 01:02:22.140 --> 01:02:23.100 about online church any 01:02:23.100 --> 01:02:24.040 questions about social 01:02:24.040 --> 01:02:27.680 media text me 201-267-2156 01:02:27.680 --> 01:02:29.040 that number again is 01:02:29.040 --> 01:02:31.880 201-267-2156 01:02:31.880 --> 01:02:33.720 seriously it's it's 01:02:33.720 --> 01:02:35.160 weird but text me I 01:02:35.160 --> 01:02:36.060 would love to just 01:02:36.060 --> 01:02:37.720 connect and even if it's 01:02:37.720 --> 01:02:38.660 just hey I need prayer 01:02:38.660 --> 01:02:39.980 as I go to my lead 01:02:39.980 --> 01:02:40.840 pastor and ask him 01:02:40.840 --> 01:02:41.500 whether or not I can 01:02:41.500 --> 01:02:42.180 have budget for 01:02:42.180 --> 01:02:44.560 YouTube I would love 01:02:44.560 --> 01:02:46.500 to pray for that and 01:02:46.500 --> 01:02:47.540 I just love to do that 01:02:47.540 --> 01:02:48.940 because you know and 01:02:48.940 --> 01:02:50.620 I just want to help 01:02:50.620 --> 01:02:51.240 people I just want to 01:02:51.240 --> 01:02:51.840 help the church 01:02:51.840 --> 01:02:53.720 that's that's awesome I 01:02:53.720 --> 01:02:54.240 don't know that I've 01:02:54.240 --> 01:02:55.080 ever had a cell phone 01:02:55.080 --> 01:02:56.600 number given on on the 01:02:56.600 --> 01:02:58.680 podcast so it took 80 01:02:58.680 --> 01:02:59.600 something to get there 01:02:59.600 --> 01:03:00.500 but we finally did it 01:03:00.500 --> 01:03:01.180 thank you for that 01:03:01.180 --> 01:03:02.620 that included in the 01:03:02.620 --> 01:03:03.380 show notes as well 01:03:03.380 --> 01:03:04.980 seriously if I can help 01:03:04.980 --> 01:03:05.880 anybody that's why I'm 01:03:05.880 --> 01:03:07.360 here awesome yeah and I've 01:03:07.360 --> 01:03:08.700 I love that about you 01:03:08.700 --> 01:03:09.640 and gracious is even 01:03:09.640 --> 01:03:10.920 jumping on this this 01:03:10.920 --> 01:03:12.360 podcast has been great 01:03:12.360 --> 01:03:13.740 and so hang out with 01:03:13.740 --> 01:03:15.120 them we'll get the 01:03:15.120 --> 01:03:15.860 resource and the other 01:03:15.860 --> 01:03:16.560 things but that 01:03:16.560 --> 01:03:18.300 Facebook group and and 01:03:18.300 --> 01:03:20.160 approach Dave on on 01:03:20.160 --> 01:03:21.100 social so that's 01:03:21.100 --> 01:03:22.340 awesome have have 01:03:22.340 --> 01:03:23.160 loved this because 01:03:23.160 --> 01:03:23.880 there's an opportunity 01:03:23.880 --> 01:03:25.380 for the church to look 01:03:25.380 --> 01:03:27.280 beyond just storing 01:03:27.280 --> 01:03:29.020 video have it being 01:03:29.020 --> 01:03:30.600 free video storage like 01:03:30.600 --> 01:03:32.260 a Google Drive and 01:03:32.260 --> 01:03:33.580 instead utilizing it as 01:03:33.580 --> 01:03:34.920 a as a platform to 01:03:34.920 --> 01:03:36.960 reach people that 01:03:36.960 --> 01:03:37.780 you're not reaching 01:03:37.780 --> 01:03:38.380 with with your 01:03:38.380 --> 01:03:39.400 buildings in ways that 01:03:39.400 --> 01:03:40.980 the buildings aren't 01:03:40.980 --> 01:03:42.120 aren't working 01:03:42.120 --> 01:03:42.960 towards so we're going 01:03:42.960 --> 01:03:43.880 to wrap the podcast 01:03:43.880 --> 01:03:45.240 right here Dave thank 01:03:45.240 --> 01:03:46.080 you for jumping on 01:03:46.080 --> 01:03:47.920 Dave for Ray this is 01:03:47.920 --> 01:03:48.960 Jeff for the with the 01:03:48.960 --> 01:03:52.800 Church Digital. Thanks for being here, and we'll see you next time here on the show. Y'all have a good day.