WEBVTT 00:00:00.000 --> 00:00:04.660 Episode 98 of the Church Digital Podcast, powered by Stadia Church Planting. 00:00:05.120 --> 00:00:10.500 Jeff here. We are just a couple episodes away from the greatness that will be episode 100. 00:00:10.720 --> 00:00:16.400 I'm not even going to tease what's coming up other than to tease and say it is going to be incredible. 00:00:16.500 --> 00:00:18.580 You're going to love episode 100. 00:00:18.800 --> 00:00:23.640 But hey, let's focus here on where we are with episode 98. 00:00:23.980 --> 00:00:27.800 Really, episode 97 and 98 are two sides of the same coin. 00:00:27.800 --> 00:00:32.420 Because, as you remember, we had this conversation, episode 97, with Craig Dockery, 00:00:32.880 --> 00:00:38.640 basically the chief creative in context of Crossroads Weekend Service, phenomenal church, 00:00:38.760 --> 00:00:42.360 huge giga church, doing some incredibly creative things online. 00:00:42.540 --> 00:00:45.400 You know, I'm kind of tongue-in-cheek here, joking a lot. 00:00:45.560 --> 00:00:50.620 They are the church that Brian Tom, lead pastor, preached the sermon while wakeboarding. 00:00:50.800 --> 00:00:55.060 Literally, you can see on a boat in the middle of a lake somewhere, boats moving. 00:00:55.060 --> 00:01:02.760 Brian is preaching a sermon, not about wakeboarding, but tying in with the analogy of wakeboarding. 00:01:02.860 --> 00:01:10.340 And so there's all sorts of creative resources that we, the church, can do in context of our weekend services. 00:01:10.340 --> 00:01:18.220 But if you're like the majority of churches out there, well, man, like Crossroads team, Craig's team is huge. 00:01:18.720 --> 00:01:20.700 And so he's got all these resources. 00:01:20.700 --> 00:01:21.780 He's got all these people. 00:01:21.780 --> 00:01:29.320 But if you're like the typical church in America, you probably don't have that deep of a bench in your creative team. 00:01:29.360 --> 00:01:30.420 It'd be great to have. 00:01:30.680 --> 00:01:36.540 Maybe you've got some volunteers that are stepping in and filling in some gaps, but Crossroads is in a different league. 00:01:37.440 --> 00:01:42.480 And so to that point, I wanted to have a completely separate conversation on the exact same topic. 00:01:42.600 --> 00:01:49.700 So we brought in Patrick Holden, who's a church planter with a church called Nuvo Church. 00:01:49.700 --> 00:01:56.300 Now, I'm not sure if, I don't even think Patrick's church has officially launched, whatever launched means. 00:01:56.420 --> 00:02:00.240 He's doing online services and he's developing his core team. 00:02:00.820 --> 00:02:03.340 Patrick's actually has been on the podcast here before. 00:02:03.780 --> 00:02:11.320 He was the guy that was in Michigan, was not even living in the Ohio area where he was wanting to plant his church, 00:02:11.320 --> 00:02:22.000 but was developing his team interstate, utilizing tools like Facebook Messenger, Facebook groups to start to connect to people and build up his core team. 00:02:22.640 --> 00:02:26.380 Well, I wanted to bring Patrick into the conversation because for a church planter, 00:02:26.600 --> 00:02:31.700 I would once again suggest he's probably got one of the most creative church services, 00:02:31.840 --> 00:02:37.260 most creative online church services around and how it clearly functions. 00:02:37.400 --> 00:02:38.680 It clearly communicates. 00:02:38.680 --> 00:02:47.300 It's minimalistic approach would seem to be very easy for a church to replicate kind of this model that he's creating. 00:02:47.640 --> 00:02:55.460 But what's interesting is the model that he's created actually does not feel very much at all like a typical worship service, 00:02:55.580 --> 00:03:00.780 like the flow, the feel, even some of the liturgy is kind of different. 00:03:00.780 --> 00:03:08.460 And so, hey, we did like the giga church approach to creativity and worship services and saw their unique approach. 00:03:08.620 --> 00:03:10.860 And so, how they were wrestling with the liturgy of this. 00:03:11.360 --> 00:03:15.260 And now, here with episode 98, I wanted to do the exact opposite. 00:03:15.400 --> 00:03:16.340 Let's not go to a giga. 00:03:16.840 --> 00:03:25.060 Let's go to a guy that has barely even started down this road and see how he is able to do this online, 00:03:25.600 --> 00:03:30.240 maybe even starting to wrestle with what physical and online look like together. 00:03:30.240 --> 00:03:33.460 So, really, really fascinating conversations here. 00:03:33.580 --> 00:03:37.780 So, I'm bringing into the conversation, of course, Patrick Holden, lead pastor with Nuvo Church. 00:03:37.900 --> 00:03:44.880 I'm bringing in Ray DeArmis, co-host here with the Church Digital Podcast, digital pastor over at Christ Fellowship in Miami. 00:03:45.140 --> 00:03:48.800 And, of course, myself, Jeff with the Church Digital and Stadia Church Planning. 00:03:49.140 --> 00:03:55.200 In a conversation that I'm simply calling here, the potential simplicity of online church services. 00:03:55.200 --> 00:03:56.060 Okay, everybody. 00:03:56.480 --> 00:03:56.840 Here you go. 00:03:57.140 --> 00:04:06.500 The heart of what I really wanted to talk about here is, and we're hearing a lot of this where churches are trying to figure out how to do physical service and a digital service. 00:04:06.760 --> 00:04:09.560 There's, hey, let's just live stream what's in the building. 00:04:09.760 --> 00:04:14.500 But they're really not, by live streaming what's in the building, they're really not speaking to the online audience. 00:04:14.640 --> 00:04:18.880 Nor are they, like, how you would do a service physically is different than what you would do digitally. 00:04:19.040 --> 00:04:21.480 And so, we've been bringing in some different people. 00:04:21.700 --> 00:04:31.680 We're starting to really dive into this idea of what a digital service and online service can be and how it's different than, you know, the typical model. 00:04:32.120 --> 00:04:38.260 And so, we brought in, oh, dang it, I just blanked on his name, from Crossroads. 00:04:38.420 --> 00:04:39.880 I'll have to look it up here in a second. 00:04:40.340 --> 00:04:46.740 But we brought in Crossroads to talk with them about, you know, what the service is and their interpretation. 00:04:46.920 --> 00:04:48.280 You know, they're a gig at church. 00:04:48.360 --> 00:04:49.580 They got all sorts of resources. 00:04:50.080 --> 00:04:51.300 They're blown out of the water. 00:04:52.020 --> 00:04:57.120 You know, I'm watching Brian Tome preach a sermon while he's wakeboard. 00:04:57.420 --> 00:04:57.780 Yes. 00:04:59.480 --> 00:05:00.280 Patrick knew it. 00:05:00.900 --> 00:05:01.940 I saw that one. 00:05:02.220 --> 00:05:02.640 Oh, yeah. 00:05:03.080 --> 00:05:04.600 Immediately, we had a creative team meeting. 00:05:04.700 --> 00:05:05.000 Absolutely. 00:05:05.280 --> 00:05:05.460 Yeah. 00:05:06.560 --> 00:05:08.320 Why can we not wakeboard? 00:05:08.420 --> 00:05:11.040 What are we going to do to keep up with the tomes? 00:05:11.500 --> 00:05:12.880 And I was the limiting factor. 00:05:13.500 --> 00:05:14.080 Yeah, that's right. 00:05:14.180 --> 00:05:15.120 I was the limiting factor. 00:05:15.320 --> 00:05:17.840 My athletic ability became the limiting factor for that. 00:05:18.040 --> 00:05:18.200 So, yeah. 00:05:18.920 --> 00:05:23.460 So, did they look at you and you're like, no, we're not even, or did they at least entertain the thought? 00:05:24.040 --> 00:05:28.580 Yeah, I think what they did is they looked at me and they're like, I feel like NUMA is more your speed, where you're just walking. 00:05:28.920 --> 00:05:29.480 You know what I mean? 00:05:29.520 --> 00:05:30.740 I feel like the NUMA thing. 00:05:30.860 --> 00:05:32.300 And I'm like, I don't know how to feel about that. 00:05:32.380 --> 00:05:33.860 But, yeah. 00:05:34.480 --> 00:05:34.760 Anyway. 00:05:35.000 --> 00:05:35.420 Ryan Tome's a man. 00:05:35.420 --> 00:05:36.540 We don't trust you to walk. 00:05:36.800 --> 00:05:38.340 We just don't trust you to do much. 00:05:38.640 --> 00:05:39.560 Walk and talk? 00:05:39.740 --> 00:05:39.980 Great. 00:05:40.040 --> 00:05:40.320 That's it. 00:05:40.380 --> 00:05:40.600 Do you gum? 00:05:40.740 --> 00:05:41.780 No, I can't do that. 00:05:42.140 --> 00:05:42.880 That's too much. 00:05:43.280 --> 00:05:43.600 Absolutely. 00:05:44.100 --> 00:05:45.660 I belong in a West Wing episode. 00:05:45.820 --> 00:05:46.620 That's where I belong. 00:05:46.740 --> 00:05:48.220 Not like doing fun things. 00:05:48.340 --> 00:05:48.820 Anyway, sorry. 00:05:51.120 --> 00:05:52.800 I belong in a West Wing episode. 00:05:53.100 --> 00:05:54.360 We're going to have that be the title. 00:05:54.900 --> 00:05:56.800 This guy belongs in the West Wing episode. 00:05:57.200 --> 00:05:57.500 Hey. 00:05:57.940 --> 00:05:58.980 You guys want to see my dog? 00:05:59.040 --> 00:05:59.760 This is awesome. 00:06:00.020 --> 00:06:01.020 My little puppy. 00:06:02.300 --> 00:06:02.660 Ray. 00:06:02.820 --> 00:06:04.020 We named Ray Ray. 00:06:04.160 --> 00:06:06.620 Not after Ray Ray, but Ray Skywalker Ray. 00:06:06.800 --> 00:06:07.660 And so this is Ray. 00:06:07.780 --> 00:06:08.360 Oh, that's cool. 00:06:08.820 --> 00:06:10.040 It's like I told Jeff. 00:06:10.140 --> 00:06:13.040 They named her Ray because she's always trying to get in the podcast, just like me. 00:06:13.380 --> 00:06:14.480 That's the big issue. 00:06:15.340 --> 00:06:17.560 She's always trying to steal the show. 00:06:18.780 --> 00:06:22.880 She's four months in very high maintenance right now, and she is very excited. 00:06:23.560 --> 00:06:24.600 Yeah, very much so. 00:06:25.520 --> 00:06:26.320 That's awesome. 00:06:28.120 --> 00:06:28.620 I love it. 00:06:28.620 --> 00:06:33.720 What I really want to talk about with this really roundabout intro here, let's get into 00:06:33.720 --> 00:06:38.740 this idea of this creative services that you're doing, church services online. 00:06:39.660 --> 00:06:45.100 I've been vocal in saying this, and with humility, I don't mean to stroke egos or anything, 00:06:45.280 --> 00:06:50.100 but the creative approach that you're doing for your services, even as a church planner, 00:06:50.540 --> 00:06:51.980 is truly phenomenal. 00:06:52.180 --> 00:06:58.300 Kind of some of the approaches and the creativity and the intentionality that I'm seeing, even 00:06:58.300 --> 00:07:04.020 for somebody that hasn't even started launching a service or meeting regularly, or you've got 00:07:04.020 --> 00:07:08.700 30 people on your core team that haven't even met in the same space because you've been 00:07:08.700 --> 00:07:10.380 planting and starting in this COVID season. 00:07:10.740 --> 00:07:17.160 So, man, I would just love to just really focus on this idea of the church service, and maybe 00:07:17.160 --> 00:07:18.260 even just to kick it off. 00:07:18.500 --> 00:07:24.160 As you're doing your online services, how have you structured this? 00:07:24.360 --> 00:07:27.260 What part does it play in your church's strategy? 00:07:27.720 --> 00:07:29.860 What's the role of the online service? 00:07:30.080 --> 00:07:30.900 What's its function? 00:07:31.600 --> 00:07:32.560 Yeah, no, that's great. 00:07:32.720 --> 00:07:37.980 So, you know, first of all, I think, obviously, you know this, we're, as a church plant, brand 00:07:37.980 --> 00:07:41.740 new, like, and by new meaning, like, pre-launch, way pre-launch. 00:07:41.820 --> 00:07:46.880 And so, you know, what we did, and the way that it came about is, you know, we were in 00:07:46.880 --> 00:07:47.160 Michigan. 00:07:47.160 --> 00:07:48.840 I think you know that we were in Michigan at the time. 00:07:48.920 --> 00:07:50.700 We decided to do online services. 00:07:51.320 --> 00:07:52.500 We're moving to Ohio. 00:07:52.840 --> 00:07:57.060 And then on top of that, my wife and I just moved into, like, the 700-square-foot, tiny 00:07:57.060 --> 00:07:57.500 cottage. 00:07:58.680 --> 00:08:00.320 I have two kids. 00:08:00.540 --> 00:08:01.720 I have one's four, one's two. 00:08:01.760 --> 00:08:05.520 We'd film these things late at night once they went to bed, once they got in a deep sleep, 00:08:05.560 --> 00:08:07.040 right, like 10 o'clock in the evening. 00:08:07.500 --> 00:08:08.640 I had a GH4. 00:08:08.640 --> 00:08:12.640 So if you're a camera guy, if you're, like, a camera guy, a GH4 with a lens that doesn't 00:08:12.640 --> 00:08:14.380 zoom, so it's, like, across the whole way. 00:08:14.940 --> 00:08:19.560 And we just said, would it be possible, as COVID happened, which was six months before 00:08:19.560 --> 00:08:22.740 we planned on doing anything like this, would it be possible to put up an online service 00:08:22.740 --> 00:08:26.580 that would be helpful to people and help people see who we want to be? 00:08:27.220 --> 00:08:29.660 And that was really kind of, that was really it. 00:08:29.720 --> 00:08:30.680 We hoped it was helpful. 00:08:30.800 --> 00:08:31.780 We hoped people enjoyed it. 00:08:31.800 --> 00:08:33.220 We hoped people had a great experience. 00:08:33.620 --> 00:08:37.780 But there was, like, a legitimacy component, at least as a church plant, where we go, we feel 00:08:37.780 --> 00:08:39.780 like we can start a conversation around a topic. 00:08:39.900 --> 00:08:44.400 In 18 to 20 minutes, which is about how long I speak, I'm not going to solve, like, we just 00:08:44.400 --> 00:08:47.340 did a politics, but I'm not going to solve politics in 18, 20 minutes. 00:08:47.560 --> 00:08:52.040 But can we start a conversation that leads to a digital group and launch out of that? 00:08:52.120 --> 00:08:55.200 And so that was kind of our strategy back this past Easter. 00:08:55.300 --> 00:08:56.180 That's what we started doing. 00:08:56.740 --> 00:08:58.020 We still do that, right? 00:08:58.040 --> 00:09:02.680 So we do a once a month online service, and then we do digital group. 00:09:02.760 --> 00:09:04.920 Now, digital group is where our bread and butter is. 00:09:05.420 --> 00:09:08.100 But our online service, we say, it brings legitimacy to it. 00:09:08.220 --> 00:09:09.600 It helps people connect with who we are. 00:09:09.680 --> 00:09:13.280 And for people who are inviting, it helps them to be able to point to something and say, they 00:09:13.280 --> 00:09:14.000 have something. 00:09:14.200 --> 00:09:15.440 They're a real church, I promise. 00:09:15.680 --> 00:09:16.260 It's not a cult. 00:09:16.340 --> 00:09:17.140 It's a real church, right? 00:09:17.140 --> 00:09:17.860 There's a little bit of that. 00:09:18.720 --> 00:09:20.500 And for us, it's a conversation starter. 00:09:20.720 --> 00:09:23.580 And so we've tried to figure out, and it's more of a little bit, but we've tried to figure 00:09:23.580 --> 00:09:27.660 out how do we make that engaging experience that, you know, helps people see a little 00:09:27.660 --> 00:09:28.400 bit of who we are. 00:09:29.040 --> 00:09:34.480 Patrick, at what point, because I'm kind of gushing before we kind of got into the pod 00:09:34.480 --> 00:09:36.940 about how much I love the content that you guys have created. 00:09:37.500 --> 00:09:40.680 At what point did you guys decide, hey, we're not going to do a traditional search service. 00:09:40.720 --> 00:09:43.420 We're going to do something that's really tailor-made for a digital experience. 00:09:43.420 --> 00:09:48.860 Because that's what really kind of set me off is, oh, this is uniquely created for digital. 00:09:49.040 --> 00:09:52.100 Like, this isn't just, hey, we're taking a search service and we're putting it online. 00:09:52.720 --> 00:09:55.980 This is everything, the preaching is YouTube style. 00:09:56.520 --> 00:09:59.420 Everything is very much like I'm watching a vlogger on screen. 00:09:59.540 --> 00:10:01.540 And so kind of walk me through some of that creative process. 00:10:01.900 --> 00:10:02.380 Oh, that's good. 00:10:02.520 --> 00:10:04.240 So, you know, that's a great question. 00:10:04.280 --> 00:10:08.720 I think for us, part of it was before COVID hit, right? 00:10:08.980 --> 00:10:13.920 We knew we wanted to have separate content online that was just not streaming our services. 00:10:14.300 --> 00:10:17.880 And it was partly because, like you were talking about YouTube, I was finding that when 00:10:17.880 --> 00:10:23.200 I had a question, I would go to YouTube and then there was some guy and, you know, I have 00:10:23.200 --> 00:10:23.740 a car question. 00:10:23.820 --> 00:10:26.480 There's some guy in his garage is trying to fix something, he's going to walk me through 00:10:26.480 --> 00:10:26.660 it. 00:10:26.700 --> 00:10:30.540 And that's where I found helpful things, but they were filmed completely different, right? 00:10:30.740 --> 00:10:34.760 And then I started thinking about, I don't remember who said this quote, you guys could 00:10:34.760 --> 00:10:38.700 probably quote it better than me, but somebody had said, you know, students right now, like 00:10:38.700 --> 00:10:42.980 Generation Z, they want to be YouTube stars rather than they want to be the next Brad Pitt, 00:10:43.160 --> 00:10:43.320 right? 00:10:43.340 --> 00:10:47.140 And so like there's this whole generation of people that are looking at YouTube differently and 00:10:47.140 --> 00:10:51.160 their films, like the jump cut thing and they're shorter, you know, typically shorter content 00:10:51.160 --> 00:10:53.620 and quick, you know, sort of statements. 00:10:54.100 --> 00:10:57.680 And so we had said, so for us, we said, even if we do live and even if there's a component 00:10:57.680 --> 00:11:01.780 of the streaming, there's going to be a day where we want to create that kind of content. 00:11:02.000 --> 00:11:04.200 And then the real question was, can I be that kind of communicator? 00:11:04.260 --> 00:11:04.900 Can I learn that? 00:11:04.940 --> 00:11:06.300 Which is a different flex for me. 00:11:07.260 --> 00:11:10.400 And so then COVID hit and it was like, that was our only choice. 00:11:10.680 --> 00:11:11.260 You know what I mean? 00:11:11.280 --> 00:11:13.300 Like that, we didn't, we didn't have a space to stream. 00:11:13.540 --> 00:11:15.360 There weren't a thousand people in a room. 00:11:15.580 --> 00:11:20.600 It was me and sometimes my wife in the room and usually my mom watching on Facebook live. 00:11:20.600 --> 00:11:22.320 Like that was about what we had, you know? 00:11:22.660 --> 00:11:27.340 And I think for us, that was kind of what kind of spearheaded it because we think, you 00:11:27.340 --> 00:11:32.820 know, we still do that as much as the online live stream experience of a big room is great 00:11:32.820 --> 00:11:36.220 for the person who's not a follower of Jesus yet. 00:11:36.460 --> 00:11:42.400 They're going to stumble into the content we put on YouTube or a content offer probably 00:11:42.400 --> 00:11:46.820 more than they're going to sit down and listen to me talk for 30 minutes in that vein. 00:11:47.300 --> 00:11:48.220 So, hey. 00:11:48.380 --> 00:11:55.000 And so I love the intentionality of aiming the services online towards the ones realizing, 00:11:55.220 --> 00:12:01.740 hey, I'm trying to connect with new people and I want to create this standalone piece of 00:12:01.740 --> 00:12:07.280 content, maybe it's not what we would do in a physical building that we're sharing digitally, 00:12:07.280 --> 00:12:12.460 but it's something more specifically aimed at it and how you're using some of these creative 00:12:12.460 --> 00:12:18.240 elements in ways that connect with ones to keep them engaged with the content longer. 00:12:18.360 --> 00:12:21.660 Like, I'll be honest and I've said this to you several times. 00:12:21.720 --> 00:12:28.500 It's like, I never realized how much I want to hear backing tracks behind sermons until I 00:12:28.500 --> 00:12:32.880 actually heard you do this and I'm like, oh my gosh, this is the greatest thing ever. 00:12:32.980 --> 00:12:38.000 I must have told two dozen churches in this COVID season, put a backing track behind it. 00:12:38.060 --> 00:12:38.760 Watch what happens. 00:12:39.200 --> 00:12:42.020 And I don't, I actually, I don't know that any of them have the courage to do it. 00:12:42.080 --> 00:12:45.480 I don't think anybody's kind of pulled the trigger because it's, it's different. 00:12:45.800 --> 00:12:46.520 It's weird. 00:12:46.660 --> 00:12:51.280 It's, it's maybe, maybe that's not, but you're, if you're not trying to reach your 99, but 00:12:51.280 --> 00:12:55.220 you're trying to reach your one, all of a sudden that backing tracks, just another element 00:12:55.220 --> 00:12:58.260 to kind of keep people engaged with that. 00:12:58.400 --> 00:13:01.640 So like looking at your services, what's been some of the feedback? 00:13:01.960 --> 00:13:03.320 What's, what's been some of the observations? 00:13:03.520 --> 00:13:07.760 What are, what are some of these creative elements that maybe you're thinking outside the box, 00:13:07.820 --> 00:13:11.880 maybe doing some different things creatively and how's that been working? 00:13:12.380 --> 00:13:13.760 I love that you talked about the backing tracks. 00:13:13.840 --> 00:13:14.780 Thanks for noticing that. 00:13:14.840 --> 00:13:18.040 I didn't know if anybody would ever notice that, but yeah, you know, and that stuff's so 00:13:18.040 --> 00:13:18.460 cheap now. 00:13:18.540 --> 00:13:22.260 We use Soundstripe for most of that or GarageBand where I filmed something. 00:13:22.320 --> 00:13:25.660 I don't even have a keyboard, I'm filming it on my like typing keyboard, like a backing 00:13:25.660 --> 00:13:26.120 track or something. 00:13:26.960 --> 00:13:29.520 You know, I think the backing track is a big deal. 00:13:29.620 --> 00:13:33.560 I think, and it caused me to think differently as a communicator because it forces me to go, 00:13:33.720 --> 00:13:36.780 what emotion am I trying to, you know, convey in this moment? 00:13:37.000 --> 00:13:37.160 Wow. 00:13:37.300 --> 00:13:38.360 And I'll pitch people to that. 00:13:38.400 --> 00:13:39.000 And that's different. 00:13:39.160 --> 00:13:41.280 That's different than I've had to speak before like that. 00:13:42.020 --> 00:13:43.140 Backing tracks are a big deal. 00:13:43.260 --> 00:13:47.920 I think we use some version of a title package or a bumper video before the message. 00:13:48.380 --> 00:13:49.480 A lot of churches do that. 00:13:49.540 --> 00:13:50.860 I do think it's different digitally, right? 00:13:50.920 --> 00:13:54.860 So usually in a room, that's when people are doing, offering a lot of time, you know, 00:13:54.880 --> 00:13:55.720 things are shuffling. 00:13:55.820 --> 00:14:00.020 You have to be really, I think we have to be punchy and short and intentional about how 00:14:00.020 --> 00:14:01.080 we do those title packages. 00:14:01.240 --> 00:14:05.360 And then we try to, you know, through a backing track, seamlessly lead into the talk, which 00:14:05.360 --> 00:14:08.820 means we're asking the question, what emotion are we trying to convey in the tension of 00:14:08.820 --> 00:14:13.260 this title package that musically and thematically can lead us into a talk? 00:14:13.260 --> 00:14:15.880 So we did one, I believe it was on like mental health a while back. 00:14:16.520 --> 00:14:20.080 And the first part of it feels like very like house oriented. 00:14:20.200 --> 00:14:23.560 Remember the show house, like it's very like cerebral and we were about to talk about that 00:14:23.560 --> 00:14:25.620 kind of stuff and medical and quick. 00:14:25.780 --> 00:14:27.360 And then it leads us into the talk. 00:14:27.380 --> 00:14:29.360 So we're trying to figure out how do we seamlessly do those things. 00:14:29.480 --> 00:14:31.920 A lot of people are doing that, but I think it's a completely different thing when you're 00:14:31.920 --> 00:14:32.880 thinking YouTube style. 00:14:33.780 --> 00:14:34.480 We do that. 00:14:34.560 --> 00:14:35.800 The other thing for us is jump cuts. 00:14:35.840 --> 00:14:37.040 We've talked about that a little bit already. 00:14:37.220 --> 00:14:43.040 YouTube kind of thrives off of, um, it's not the normal version of a conversation that you're 00:14:43.040 --> 00:14:43.820 having with somebody. 00:14:43.820 --> 00:14:47.080 It's, it's very quick and it's cuts and it's zoom in and zoom out. 00:14:47.160 --> 00:14:52.220 And, you know, we, we try our best to be very creative and how we move in and out of 00:14:52.220 --> 00:14:52.820 those shots. 00:14:53.160 --> 00:14:57.260 So, uh, this is kind of a, I mean, again, for the people who are video geeks, like I 00:14:57.260 --> 00:15:02.220 am on this, we, we shoot with one camera in 4k or 6k, depending on which camera reason. 00:15:02.360 --> 00:15:06.480 And then we just set up four different shots where we zoom in and then the person editing 00:15:06.480 --> 00:15:10.320 just gets to essentially edit like they're editing four or five different clips. 00:15:10.980 --> 00:15:16.040 But creatively we go, we try to on the front and decide what, what do we want to zoom in 00:15:16.040 --> 00:15:16.840 on and what do we not? 00:15:16.940 --> 00:15:18.380 Like, how are we kind of approaching that? 00:15:18.900 --> 00:15:22.900 Then the big thing for us too, is, uh, how do we showcase our city? 00:15:23.020 --> 00:15:24.860 So what we did is I don't have a drone. 00:15:25.260 --> 00:15:26.660 We don't have drone shots of the city. 00:15:26.740 --> 00:15:29.840 We found people who had taken drone shots of the city on Instagram. 00:15:30.340 --> 00:15:33.420 I just messaged them and we got pretty much everything for free. 00:15:33.600 --> 00:15:35.580 And one person was like, no, I think I need to charge. 00:15:35.580 --> 00:15:36.540 They charge us 20 bucks. 00:15:36.600 --> 00:15:39.840 I'm like, I'll give you 20 bucks for that whole 4k drone video. 00:15:39.840 --> 00:15:41.260 And we use those as transitions. 00:15:41.260 --> 00:15:46.260 A lot of times in our services to go, Hey, you know, we are, we are contextual in the city. 00:15:46.260 --> 00:15:48.540 It's not just, you know, in a studio kind of thing. 00:15:49.120 --> 00:15:52.340 Um, I think the other big thing for us is in our hosting segments, this is one of the 00:15:52.340 --> 00:15:56.560 big things that we've talked about is we want that to feel very personal. 00:15:56.920 --> 00:16:01.980 Um, and so the types of cuts and zoom in and zoom out and, you know, music that we put behind 00:16:01.980 --> 00:16:05.360 that, um, is trying to help them understand those things. 00:16:05.360 --> 00:16:09.200 Uh, the other thing, sorry, last thing for the communicators too, I would say this humor 00:16:09.200 --> 00:16:10.480 is completely different on YouTube. 00:16:10.480 --> 00:16:13.540 It's just different, which means the jokes that you're going to make in a live room. 00:16:13.660 --> 00:16:18.200 And you, you know, this, if you make a joke in a live room and you get, you know, 10% 00:16:18.200 --> 00:16:21.840 of the audience laughing and they're in the middle, you know, laughter goes like from one 00:16:21.840 --> 00:16:23.100 spot and spreads out. 00:16:23.100 --> 00:16:23.420 Right. 00:16:23.440 --> 00:16:27.020 That's why when you have more people in a room and they're close together, they laugh, you 00:16:27.020 --> 00:16:30.760 know, more of your jokes and you can not be as funny, but if you make 10% of the people 00:16:30.760 --> 00:16:33.880 laugh, oftentimes people are going to laugh if they're laughing around you, nobody's sitting 00:16:33.880 --> 00:16:35.260 in their living room with four other people. 00:16:35.360 --> 00:16:37.680 Like you have to legit be funny on YouTube. 00:16:37.860 --> 00:16:38.700 You have to, you have to do it. 00:16:38.900 --> 00:16:41.560 And so for us, we're going to, the humor feels very different. 00:16:41.600 --> 00:16:45.300 We're trying to get creative on, I think I made a joke the other week about Ohio state 00:16:45.300 --> 00:16:45.740 and Michigan. 00:16:46.000 --> 00:16:48.280 We bleeped out when I said Michigan, right? 00:16:48.300 --> 00:16:52.040 That's funny when you, when you see it, but it takes more production to be funny sometimes 00:16:52.040 --> 00:16:52.520 on YouTube. 00:16:52.760 --> 00:16:55.760 And we're trying to explore those things creatively as well. 00:16:56.180 --> 00:16:59.720 For what it's worth, I chuckled at the bleep with the Michigan. 00:16:59.900 --> 00:17:04.080 I did because, and I'm like, because in my mind, I'm like, aren't you from Michigan and 00:17:04.080 --> 00:17:07.340 you're bleeping yourself when you moved and at least you had lived in Michigan. 00:17:07.640 --> 00:17:09.840 And so like, I found the irony in that. 00:17:10.320 --> 00:17:12.480 I don't think I was rolling on the floor laughing. 00:17:12.620 --> 00:17:13.560 It wasn't like a rifle. 00:17:13.780 --> 00:17:15.880 It was probably more like a, that's cute. 00:17:16.000 --> 00:17:16.200 Yeah. 00:17:16.440 --> 00:17:17.920 And then, and then move on to it. 00:17:17.960 --> 00:17:24.340 So, you know, I, I do feel that, you know, and even like, I've seen some, some where you've 00:17:24.340 --> 00:17:28.820 done like interviews with the mental health where you pulled in an expert to kind of like 00:17:28.820 --> 00:17:35.420 have that conversation creating, once again, another piece of content, another asset that 00:17:35.420 --> 00:17:41.200 maybe you can't do in the physical building or that you can kind of tailor making and create 00:17:41.200 --> 00:17:44.100 and aim, uh, towards, towards a particular end. 00:17:44.160 --> 00:17:46.000 Have you, I saw the one with the mental health. 00:17:46.080 --> 00:17:50.860 Have you done other types of interviews or other types of involving people outside of the 00:17:50.860 --> 00:17:52.000 church in those conversations? 00:17:52.380 --> 00:17:56.860 Yeah, we have, we, we, so we, so we, so we did that with Dr. Carter on mental health. 00:17:56.920 --> 00:17:57.500 She's a psychologist. 00:17:57.680 --> 00:17:59.460 We actually did one where we talked about joy. 00:17:59.780 --> 00:18:04.240 And, uh, when we talked about joy, um, it was interesting because we had a guy who really 00:18:04.240 --> 00:18:09.800 works with athletes to help them like, uh, have better performance in the way that they 00:18:09.800 --> 00:18:10.680 think and in their mind. 00:18:10.940 --> 00:18:16.440 And so I love interviews, especially on, on digital, because I can take a 50 minute interview 00:18:16.440 --> 00:18:19.480 and I can get 12 pieces of content out of it. 00:18:19.480 --> 00:18:19.660 Right. 00:18:19.700 --> 00:18:22.120 So we might show three or four minutes of that in our service. 00:18:22.300 --> 00:18:25.560 And then we, what we do, we'll make these content offers that'll say, Hey, if you, if 00:18:25.560 --> 00:18:30.040 you like that and you want more, go to this website and then it'll either be the full interview 00:18:30.040 --> 00:18:32.060 or it'll be sliced up in a bunch of different segments. 00:18:32.060 --> 00:18:33.580 So interviews have been huge for us. 00:18:33.620 --> 00:18:38.160 In fact, we think about discipleship a lot of ways in how do we, how do we give you small 00:18:38.160 --> 00:18:43.240 pieces of content consistently to help you come, you know, both become more familiar with us. 00:18:43.240 --> 00:18:47.120 But, but for you as a person going, you're not going to, you're not going to digest 50 00:18:47.120 --> 00:18:49.840 minutes a lot of time on principle-based things like that. 00:18:49.840 --> 00:18:51.960 You're going to, you're going to digest it over time. 00:18:51.960 --> 00:18:56.380 And so, so like with Dr. Carter and with my friend, Craig Fullan, we did both those 00:18:56.380 --> 00:19:00.940 interviews, filmed them at, you know, 15 minutes to an hour, and then showed three to five 00:19:00.940 --> 00:19:04.840 minutes in the service and then had another 10 pieces of content that we'll email you later 00:19:04.840 --> 00:19:05.200 on. 00:19:05.440 --> 00:19:09.660 So I, again, that's not something you can do in a one hour segment in a physical building. 00:19:09.660 --> 00:19:13.740 You know, even if you did, I would say to people that are doing it that way, you could 00:19:13.740 --> 00:19:17.480 still take that interview, slice it up, brand it slightly different and send it out. 00:19:17.480 --> 00:19:23.500 And people are going to get a lot further, I think, transformation from, from seeing it 00:19:23.500 --> 00:19:24.400 spread out over time. 00:19:24.400 --> 00:19:26.980 So that's how we've approached interviews so far. 00:19:27.120 --> 00:19:32.340 And again, with both of those interviews at 50 to 60 minutes, we've gotten at least a dozen 00:19:32.340 --> 00:19:33.400 pieces of content from it. 00:19:33.400 --> 00:19:39.540 So tell me you guys, especially when we talk about content in this era, in this time, it's 00:19:39.540 --> 00:19:40.100 so divided. 00:19:40.100 --> 00:19:44.680 And yet you chose to like lean in to some of the most uncomfortable things. 00:19:44.900 --> 00:19:50.460 And especially in your, you know, as we talk about like the click funnel, just talking about 00:19:50.460 --> 00:19:55.700 the conversation that you created around what it means to, you know, kind of live in this 00:19:55.700 --> 00:19:59.060 election time and how to deal with people on Facebook and some of this stuff. 00:19:59.060 --> 00:20:02.860 And so kind of walk through that and how that's been for you, because in my mind, I'm like, 00:20:02.940 --> 00:20:05.140 man, churches want to run as far away from that as possible. 00:20:05.500 --> 00:20:08.880 And you guys come back into the building that's on fire and you're like, nope, we're going that 00:20:08.880 --> 00:20:09.160 way. 00:20:09.420 --> 00:20:10.540 This is the core we're headed. 00:20:11.260 --> 00:20:11.580 Yeah. 00:20:12.040 --> 00:20:12.680 Oh my gosh. 00:20:13.500 --> 00:20:16.740 So it's funny because 2020 didn't just give you a pandemic, right? 00:20:16.800 --> 00:20:18.120 It gave you racial tension. 00:20:18.240 --> 00:20:19.020 It gave you an election. 00:20:19.280 --> 00:20:19.820 It gives you everything. 00:20:20.440 --> 00:20:21.240 And you're right. 00:20:21.360 --> 00:20:25.180 The temptation, I think, for a lot of pastors is to go, I don't want to be divisive. 00:20:25.220 --> 00:20:26.180 I don't want to say the wrong things. 00:20:26.260 --> 00:20:29.080 I'm going to kind of walk away from that. 00:20:29.640 --> 00:20:33.620 What we found, though, is when we talk about the one, that's what they really want to hear 00:20:33.620 --> 00:20:37.040 more than my top three messages. 00:20:37.200 --> 00:20:37.440 You know what I mean? 00:20:37.480 --> 00:20:40.080 There's like a, they want us to lean into that. 00:20:40.420 --> 00:20:45.420 Now, the struggle with that is being able to research quick enough to be able to put 00:20:45.420 --> 00:20:50.540 something out there that actually says something substantial, you know, which again, for our 00:20:50.540 --> 00:20:53.420 monthly services, it helps me because you'll have a couple of weeks to plan that. 00:20:53.660 --> 00:20:58.280 The things that have shifted for us is we had a plan of content for about a year out. 00:20:58.600 --> 00:21:03.000 And I think we're finding we can't do that because something is going to pop up that's 00:21:03.000 --> 00:21:03.260 different. 00:21:03.340 --> 00:21:05.120 So we said we want to lean into those things. 00:21:05.700 --> 00:21:07.240 We also, this is a big strategy for us. 00:21:07.240 --> 00:21:10.880 We invite people from Columbus to help me write my talks. 00:21:11.660 --> 00:21:17.280 We found that people who are not already a part of our services or other people's ones, 00:21:17.340 --> 00:21:19.520 like people that they're inviting, we say, hey, jump on a Zoom call with us. 00:21:19.580 --> 00:21:21.600 I'm going to be talking about racial tension. 00:21:21.740 --> 00:21:26.640 Jump on the Zoom call and then coach me on what you hope that other people will coach me 00:21:26.640 --> 00:21:28.440 on what you hope your friends would hear from a church. 00:21:28.880 --> 00:21:32.020 And what we find is when they speak into it, then they show up to our online services. 00:21:32.020 --> 00:21:35.160 And we have people that are on our launch team now because they did that early on. 00:21:35.740 --> 00:21:37.160 That's been a huge strategy for us. 00:21:37.160 --> 00:21:41.480 And it gives me just a lot of clarity because, again, I'm a 30-something white guy that lives 00:21:41.480 --> 00:21:43.120 in Columbus, Ohio. 00:21:43.120 --> 00:21:46.780 I have a very specific perspective when it comes to politics or like we talk about racial 00:21:46.780 --> 00:21:47.080 tension. 00:21:47.260 --> 00:21:48.700 And so we've tried our best to lean into that. 00:21:49.100 --> 00:21:50.440 We've found a lot of opportunity. 00:21:50.440 --> 00:21:54.300 I think so much of it is just saying, as a pastor, this is an opportunity more than it 00:21:54.300 --> 00:21:57.420 is a challenge or an obstacle and trying to lean into that. 00:21:57.800 --> 00:21:59.540 But yeah, that's how we've approached it. 00:22:00.220 --> 00:22:05.060 As you're inviting people to come in off those talks, is this like a large net, like throwing 00:22:05.060 --> 00:22:05.540 it out there? 00:22:05.680 --> 00:22:10.820 Or are there specific people that you're like, you, you, and you, or hey, is it non-Christians, 00:22:10.920 --> 00:22:11.200 Christians? 00:22:11.320 --> 00:22:11.780 Is it mixed? 00:22:12.140 --> 00:22:12.980 Who are you co-writing with? 00:22:13.360 --> 00:22:18.080 So we have like, we have people in Columbus where we say, you're on the launch team, invite 00:22:18.080 --> 00:22:19.680 as many people as you can and help coach me. 00:22:19.680 --> 00:22:20.640 So we have the wide net. 00:22:21.000 --> 00:22:24.820 But I would also say to every communicator, right, especially in 2020, right, especially 00:22:24.820 --> 00:22:29.520 in 2020, you need a people who you can put on a text thread, who can look at a Google 00:22:29.520 --> 00:22:34.280 doc, who are not Christians, who are agnostics, who are different race than you are. 00:22:34.800 --> 00:22:37.160 You need women around you, who can speak into this. 00:22:37.700 --> 00:22:40.940 And so I have a, I have subgroups that I'll text out to the content. 00:22:41.060 --> 00:22:45.720 So I'd say like we did one on racial tensions a couple months back and it was probably a good 00:22:45.720 --> 00:22:50.180 30 or 40 people that, uh, that were speaking into that pretty deeply. 00:22:50.180 --> 00:22:53.180 Like they had my notes and they were saying, I wouldn't say it this way. 00:22:53.180 --> 00:22:54.820 And Harvey looked at this resource. 00:22:55.100 --> 00:22:59.480 So, so yeah, so there's a strategy component to saying, we know that if we invite people from 00:22:59.480 --> 00:23:01.460 Columbus to be a part, I'm going to be, I'm going to be better. 00:23:01.760 --> 00:23:02.780 And they're going to be interested. 00:23:03.080 --> 00:23:07.160 And then as a communicator also go, I also need perspective of people on a consistent 00:23:07.160 --> 00:23:10.360 basis that are willing to look at me and go, that just, that ain't it. 00:23:10.660 --> 00:23:11.160 You know what I mean? 00:23:11.160 --> 00:23:12.140 And give me some clarity. 00:23:12.500 --> 00:23:17.840 So I never, uh, the, the idea of sharing it out with, with people having that never had 00:23:17.840 --> 00:23:22.720 that thought, never like, you know, and, and I've heard like, it's a stretch to get, I 00:23:22.720 --> 00:23:28.820 know, some churches that have like teaching teams where, you know, there's five or six staff 00:23:28.820 --> 00:23:32.440 people, maybe it's a couple of campus pastors, uh, communications person. 00:23:32.560 --> 00:23:38.760 We'll hear the sermon preached, but the idea of being that transparent and open handed, um, 00:23:38.760 --> 00:23:43.060 with what you're teaching now, I'm not hearing you question, like the theological adjusting 00:23:43.060 --> 00:23:48.320 the theological, but, um, the, the tone, the attitudinal allowing people to breathe into 00:23:48.320 --> 00:23:55.260 that, even own that, um, speak into it, man, that's going to give them so much more, uh, 00:23:55.380 --> 00:23:58.300 ownership of, of your, your ministry and direction. 00:23:58.300 --> 00:24:01.440 It's, you know, we, we, there's this saying, we say it a lot. 00:24:01.580 --> 00:24:05.720 Um, you know, we're talking about online engagement and, and social media within church. 00:24:05.720 --> 00:24:08.620 And it's, it's in 2020, it's better to ask questions than make statements. 00:24:08.960 --> 00:24:15.580 And so what, what you're really doing is you're asking a question, Hey, this is what I'm thinking. 00:24:15.580 --> 00:24:17.100 Is, is this right? 00:24:17.160 --> 00:24:18.120 Is this wrong? 00:24:18.280 --> 00:24:24.540 You tell me your, your approach here, um, and, and either validate or question, but help 00:24:24.540 --> 00:24:28.200 shape me, um, with, with how I'm, I'm communicating this. 00:24:28.200 --> 00:24:29.740 That's, that's, that's beautiful. 00:24:30.100 --> 00:24:34.600 And, and that's been effective moving people, like engaging with people, maybe outside the 00:24:34.600 --> 00:24:36.920 church, getting them within the church, that, that sort of thing. 00:24:37.100 --> 00:24:39.380 Oh, it's, it's probably been one of my favorite thing. 00:24:39.420 --> 00:24:39.820 Absolutely. 00:24:40.100 --> 00:24:40.900 Yeah, absolutely. 00:24:41.180 --> 00:24:43.580 So we had one, my favorite story from it. 00:24:43.600 --> 00:24:45.760 There was, there was a guy who wasn't connected to us. 00:24:45.780 --> 00:24:47.760 I mean, he's kind of loosely, he'd been to one digital group. 00:24:48.080 --> 00:24:52.860 Um, and then I know we were talking about racial tensions, started his own watch party, 00:24:52.860 --> 00:24:54.700 uh, for our Facebook live event. 00:24:54.700 --> 00:24:58.700 And then we picked up people from that watch party to be a part of, of what we're doing. 00:24:58.760 --> 00:25:02.700 And you're just going like, that's like our reach, you know, grew exponentially through 00:25:02.700 --> 00:25:03.020 that. 00:25:03.540 --> 00:25:07.540 Um, and so, yeah, but he had also like helped speak into, he was one of the people that helped 00:25:07.540 --> 00:25:08.540 speak into those talks. 00:25:08.540 --> 00:25:10.940 And, uh, yeah, we're finding that it, it happens. 00:25:11.020 --> 00:25:15.820 And especially, and I would say this, sorry, not on a soapbox, but you know, I'm kind of 00:25:15.820 --> 00:25:16.000 awesome. 00:25:16.080 --> 00:25:19.080 I would say the communicators, especially people who are not followers of Jesus in, everybody 00:25:19.080 --> 00:25:19.440 knows this. 00:25:19.440 --> 00:25:21.160 We have our own vernacular, our own language. 00:25:21.400 --> 00:25:26.960 You need people who can tell you that if you say it that way, uh, then they're going to 00:25:26.960 --> 00:25:27.920 immediately build a wall. 00:25:28.040 --> 00:25:32.680 And I just, as much as I'm trying to think about people who are not Christians, I, I don't 00:25:32.680 --> 00:25:33.420 always think of it. 00:25:33.420 --> 00:25:38.140 You know, one of the slight shifts we made is, uh, when I talk about God, I want to talk 00:25:38.140 --> 00:25:39.240 about Jesus in the talk. 00:25:39.600 --> 00:25:43.620 And then somebody said, have you ever thought about just referring to God as the divine or 00:25:43.620 --> 00:25:43.960 energy? 00:25:44.020 --> 00:25:45.140 I'm like, I would never do that. 00:25:45.160 --> 00:25:46.700 I would never talk about God like that. 00:25:46.960 --> 00:25:49.540 And they're like, well, it would just, it would help this person maybe to think of it 00:25:49.540 --> 00:25:49.780 differently. 00:25:49.900 --> 00:25:53.480 And I said at one time, the divine, and I had a guy, and then I progressively talked about 00:25:53.480 --> 00:25:57.100 then God, Jesus, we moved our way through the Trinity by the end of the talk. 00:25:57.280 --> 00:26:01.740 But just because I changed the language slightly in the very beginning, it, it, it broke down 00:26:01.740 --> 00:26:03.740 very, and I would have never thought to talk about it that way. 00:26:03.780 --> 00:26:04.700 And I do that in our digital group. 00:26:04.700 --> 00:26:06.620 And so we, we, we try that a lot. 00:26:06.780 --> 00:26:08.060 So anyway, yeah. 00:26:08.140 --> 00:26:12.700 That's powerful though, because, you know, I know we're kind of building towards kind of broader 00:26:12.700 --> 00:26:18.240 concepts than what you're talking about, but, um, let me ask how far out in advance then 00:26:18.240 --> 00:26:19.940 are you kind of testing some of these things out? 00:26:19.940 --> 00:26:23.020 Because content is very hard in the way that you're doing, right? 00:26:23.060 --> 00:26:26.100 Like there's, there's, there's an overarching story that you're trying to tell. 00:26:26.180 --> 00:26:30.280 Every service seems to be very intentional that it's not separated. 00:26:30.540 --> 00:26:30.900 Right. 00:26:31.180 --> 00:26:31.380 Right. 00:26:31.380 --> 00:26:37.640 But, um, which means that you've got to be further out, uh, until how far out right now, 00:26:37.640 --> 00:26:38.800 because you're not trying to be so far out. 00:26:38.840 --> 00:26:41.980 You want to be a year out, but you want to be close enough to where you can create great 00:26:41.980 --> 00:26:44.580 content and produce great content without killing your team. 00:26:44.980 --> 00:26:45.160 Right. 00:26:45.320 --> 00:26:46.240 No, that's good. 00:26:46.380 --> 00:26:47.500 Uh, that's a great question. 00:26:47.840 --> 00:26:51.840 Um, I want to tell you like, it's perfectly systemized because I want you to know that 00:26:51.840 --> 00:26:57.520 I'm systematized and that there's a perfect, but, uh, there's not, I would say I'm shooting 00:26:57.520 --> 00:27:01.340 to be two to three weeks out of having a draft that I can send. 00:27:01.540 --> 00:27:04.400 The hardest thing for me as a communicator in those moments. 00:27:04.400 --> 00:27:08.140 And it takes, it takes like a, a breaking open, you know what I mean? 00:27:08.140 --> 00:27:10.780 I'm saying this is number one is not done yet. 00:27:10.780 --> 00:27:14.020 So look at the art and know that it's not done and then critique something that's not 00:27:14.020 --> 00:27:14.280 done. 00:27:15.060 --> 00:27:18.080 Um, so two, three weeks out, I'm doing my best to do that. 00:27:18.560 --> 00:27:19.780 Um, and then we'll send it. 00:27:19.820 --> 00:27:22.500 But I also would say like, there are parts of the talks I'll send statements to. 00:27:22.620 --> 00:27:24.040 Like, does this statement work? 00:27:24.100 --> 00:27:25.060 Does this statement not? 00:27:25.180 --> 00:27:28.920 How would I make this connect to a 50 year old empty nester? 00:27:29.100 --> 00:27:29.860 You know what I mean? 00:27:29.920 --> 00:27:31.220 Who is thinking about it differently? 00:27:31.220 --> 00:27:35.980 Like I jokingly say an African-American woman in her mid fifties, who's an empty nester. 00:27:36.340 --> 00:27:38.720 I, I don't think about that. 00:27:38.720 --> 00:27:41.140 So I have people that I'll send statements to her thoughts too. 00:27:41.220 --> 00:27:42.880 So yeah, usually two to three weeks out. 00:27:43.180 --> 00:27:47.820 Um, and then I progressively are adding and I'm truthfully between just between us. 00:27:47.820 --> 00:27:50.720 Uh, I'm tweaking, uh, in the room that we're filming. 00:27:50.720 --> 00:27:52.160 I never feel like it's done. 00:27:52.160 --> 00:27:56.280 In fact, most of the talks that I've given, I would still say, Oh, I could have, but I'm 00:27:56.280 --> 00:28:00.820 sure that's most speakers, but yeah, anyway, we're tweaking up and filming to give you credit. 00:28:00.920 --> 00:28:02.340 I feel like that's all content creators. 00:28:02.480 --> 00:28:06.520 I think we get frustrated in church about that stuff, but then I've, I've seen all the documentaries 00:28:06.520 --> 00:28:10.220 and some of the stuff behind the scenes of like, say Saturday night live where they're 00:28:10.220 --> 00:28:14.720 trying to take all of the world's events and content or even the daily show. 00:28:14.720 --> 00:28:14.960 Right. 00:28:14.960 --> 00:28:18.420 And they're trying to shove it into one event and they're like, man, we wish we could have 00:28:18.420 --> 00:28:20.380 perfected it, but next week's coming. 00:28:20.520 --> 00:28:21.420 So we kind of got to move on. 00:28:21.940 --> 00:28:22.260 Right. 00:28:22.580 --> 00:28:22.940 Absolutely. 00:28:23.660 --> 00:28:28.420 And it, and it, it forces you to be open-handed and knowing it's never quite, you know, and 00:28:28.420 --> 00:28:32.620 then I get to go, Hey, maybe I'll give that talk again four years from now, you know, a 00:28:32.620 --> 00:28:33.520 version of it at least. 00:28:33.900 --> 00:28:35.320 So for sure, for sure. 00:28:36.000 --> 00:28:40.840 So tell me about, um, cause there's the content that you're creating for the weekend, but then 00:28:40.840 --> 00:28:43.340 there's this other content that you guys have kind of created. 00:28:43.340 --> 00:28:44.080 Is it similar? 00:28:44.200 --> 00:28:47.680 Is it the same content where it's like, you're trying to get people and draw them into a deeper 00:28:47.680 --> 00:28:48.920 conversation with your church? 00:28:49.680 --> 00:28:50.000 Yes. 00:28:50.300 --> 00:28:54.760 So yeah, we, so Tony Morgan, um, really helped us with this early on. 00:28:54.820 --> 00:28:58.460 We were sitting with him and I, I, I remember one of our team members, I believe it was one 00:28:58.460 --> 00:28:59.900 of our guys, his name is Ryan Steigel. 00:29:00.440 --> 00:29:02.280 Uh, and then another guy on our team named Zach White. 00:29:02.360 --> 00:29:06.460 Again, they're the, they're the brains behind a lot of what's happening, but we asked Tony, 00:29:06.880 --> 00:29:11.220 what, what is it that you wish churches were doing that nobody's really leaning into? 00:29:11.260 --> 00:29:13.820 Or a lot of people aren't leaning into because I don't understand why people don't do content 00:29:13.820 --> 00:29:14.140 offers. 00:29:14.140 --> 00:29:17.740 Cause a lot of people online that are selling things or putting things out there and doing 00:29:17.740 --> 00:29:18.360 the content offer. 00:29:18.360 --> 00:29:21.100 That's how they, and funnel, you're talking about funnels. 00:29:21.280 --> 00:29:23.760 And so we started saying, Hey, we're, we're writing content. 00:29:24.060 --> 00:29:25.360 I'm writing content anyway. 00:29:25.520 --> 00:29:29.040 Can we make it to where it's shorter and punchier and something that we could put on Facebook 00:29:29.040 --> 00:29:29.900 to draw you in with? 00:29:30.140 --> 00:29:31.120 So we've done that with interviews. 00:29:31.340 --> 00:29:33.260 Uh, recently we did this with the politics thing. 00:29:33.260 --> 00:29:38.940 So we're, we did like a two months where politics talks and we took my application steps and 00:29:38.940 --> 00:29:42.760 we just made a video, a two minute video out of each one of those application steps and 00:29:42.760 --> 00:29:44.620 just kind of filmed it slightly different and send them out. 00:29:44.840 --> 00:29:48.400 So our goal with that is to help people be exposed to what we're doing. 00:29:48.400 --> 00:29:51.160 Number one, because we think that they'll watch a two minute video, probably before they'll 00:29:51.160 --> 00:29:52.920 watch a 30 minute, you know, kind of thing. 00:29:53.480 --> 00:29:57.360 Um, and then say, Hey, it's also a discipleship tool for people who are already a part of this 00:29:57.360 --> 00:29:57.700 to go. 00:29:57.800 --> 00:30:01.640 I get, even though they've heard me say it, hopefully in a service, they get a quick reminder 00:30:01.640 --> 00:30:04.660 with a different example in their inbox consistently. 00:30:05.120 --> 00:30:08.620 And we're seeing the watch through rates on those just kind of skyrocket. 00:30:08.760 --> 00:30:13.440 We're seeing people do this on MailChimp and, you know, and then we can, we can give them 00:30:13.440 --> 00:30:14.480 more content later. 00:30:14.540 --> 00:30:18.980 If we do that again, those are basic, you know, principles online with that kind of stuff. 00:30:18.980 --> 00:30:21.280 But I feel like for us, it's a newer thing that we're trying. 00:30:21.340 --> 00:30:22.400 So a lot of that content is there. 00:30:22.460 --> 00:30:25.420 The other thing that we're trying to, and we've done it a few times is how do we do behind 00:30:25.420 --> 00:30:26.180 the scenes stuff? 00:30:26.740 --> 00:30:31.260 I'm a, I'm a perfectionist more by nature as you've experienced before we started filming 00:30:31.260 --> 00:30:31.540 today. 00:30:32.060 --> 00:30:36.100 Um, you know, I'm just, I'm just wired that way, but we're also saying there's a lot of 00:30:36.100 --> 00:30:39.320 people, even people that are outside of the church that want to see the behind the scenes 00:30:39.320 --> 00:30:40.760 part of it as much. 00:30:40.800 --> 00:30:45.080 So one, I think one time I filmed on my iPhone, how we set up for a service. 00:30:45.400 --> 00:30:47.760 That's probably one of the most watched videos that we've had. 00:30:48.300 --> 00:30:50.300 Um, and so we're doing some of that content too. 00:30:50.360 --> 00:30:54.500 So there's like the content offer and then there's behind the scenes and story part that 00:30:54.500 --> 00:30:56.780 feels more vlogger, you know, kind of thing. 00:30:57.700 --> 00:31:01.620 Well, you know, you made mention of it and I don't want to belittle it because I really 00:31:01.620 --> 00:31:06.220 feel like you guys are pioneering more a lot of this side on the church side because, you 00:31:06.220 --> 00:31:09.700 know, I've seen, you know, other folks try to draw people into deeper conversations 00:31:09.700 --> 00:31:10.360 with their products. 00:31:10.360 --> 00:31:15.220 But when you talk about the church doing it, I was, I was looking at some of the stuff you 00:31:15.220 --> 00:31:15.520 guys are doing. 00:31:15.600 --> 00:31:18.280 I was like, Oh no, this is, this is a different approach than what I've seen. 00:31:18.300 --> 00:31:22.720 from other folks where this is tailor-made to take you on a journey further and further 00:31:22.720 --> 00:31:23.740 and further into the church. 00:31:24.520 --> 00:31:24.880 Absolutely. 00:31:25.440 --> 00:31:25.600 Yeah. 00:31:25.700 --> 00:31:27.200 And the cool thing, you guys know this too. 00:31:27.700 --> 00:31:32.160 There are people who want to be anonymous for a while and this gives them a longer on 00:31:32.160 --> 00:31:37.600 ramp to be anonymous, but also behind the scenes engage enough to where we know what they're 00:31:37.600 --> 00:31:38.480 engaging with. 00:31:38.660 --> 00:31:43.660 One of the biggest shifts I feel as a speaker now is I know what content is landing through 00:31:43.660 --> 00:31:46.260 numerical value by whether they're watching. 00:31:46.740 --> 00:31:47.180 You know what I mean? 00:31:47.180 --> 00:31:51.260 I can tell you which one of the application points was most interesting to people because 00:31:51.260 --> 00:31:51.960 now we have data. 00:31:52.940 --> 00:31:57.060 And so to your point of saying we can draw them deeper, it helps me be more informed on 00:31:57.060 --> 00:32:01.700 how to do that and, and, and help be able to give them content that's most helpful to them. 00:32:02.040 --> 00:32:06.320 I got to ask just kind of coming out of that because you guys are so, I've been so forward 00:32:06.320 --> 00:32:07.020 thinking that matter. 00:32:07.440 --> 00:32:12.380 Are you thinking of making said data and then leveraging it for, okay, and this is where we 00:32:12.380 --> 00:32:13.080 need to go next. 00:32:13.480 --> 00:32:13.980 That's great. 00:32:13.980 --> 00:32:19.200 We, uh, yes, I would say Zach and Ryan, those guys, they're doing more of that. 00:32:19.300 --> 00:32:21.840 Uh, I'm probably approaching it more from a communicator. 00:32:22.040 --> 00:32:25.800 What's working, what type of language, but, but yeah, I would say like the forward thinking 00:32:25.800 --> 00:32:29.060 parts of their minds certainly are, are, are looking at that. 00:32:29.120 --> 00:32:29.860 Now we're so new to it. 00:32:29.880 --> 00:32:31.640 So I'll also say like, candidly, we're very new to it. 00:32:31.700 --> 00:32:34.840 We got like Tony Morgan's been doing it for years and you know, they can, they have a lot 00:32:34.840 --> 00:32:38.380 more data to work with, but we're, we're trying to say, we can see demographics and people 00:32:38.380 --> 00:32:41.340 and location and we're trying to make decisions even in a city. 00:32:41.340 --> 00:32:43.640 So we're attracting people from all over the city because we're digital. 00:32:44.400 --> 00:32:45.800 We know where they are in the city. 00:32:45.880 --> 00:32:49.280 We know the demographic of the person that's watching and we know that sort of thing, which 00:32:49.280 --> 00:32:52.080 helps me to tailor the types of content that we can put in front of them and what we'll 00:32:52.080 --> 00:32:52.480 do next. 00:32:52.700 --> 00:32:58.000 So yes, I would say I'm probably less involved in that because again, those guys are just 00:32:58.000 --> 00:32:59.980 so brilliant that you should probably have them on a podcast. 00:33:00.140 --> 00:33:01.960 They're, they're, they're the ones that are so great at that. 00:33:02.000 --> 00:33:06.140 But, but as a communicator specifically, I'm trying to figure out what's, what's working 00:33:06.140 --> 00:33:10.980 with which demographic and I can now see that data, which is helping me write a little bit 00:33:10.980 --> 00:33:11.280 differently. 00:33:11.520 --> 00:33:15.460 So, well, let's not sleep on the fact that you're, you're being very creative. 00:33:15.460 --> 00:33:16.700 You're being very intentional. 00:33:16.780 --> 00:33:20.380 You're thinking outside the box with the way, some of the things that you're doing, even what 00:33:20.380 --> 00:33:25.020 you're describing and how you're creating this other content, you're allowing people to speak 00:33:25.020 --> 00:33:28.020 into things like this is a very unique approach. 00:33:28.720 --> 00:33:34.400 But honestly, you're preaching once a month and so you're only doing that one service. 00:33:34.400 --> 00:33:39.660 So you've got more time to be creative, to do things, to let it breathe. 00:33:40.320 --> 00:33:41.880 Is there intentionality? 00:33:41.880 --> 00:33:47.720 Like, I know I'm sure short-term there is, long-term, like, are you going to the place 00:33:47.720 --> 00:33:49.760 of where you're going to be doing weekly services? 00:33:50.040 --> 00:33:51.520 How are you going to manage the tension? 00:33:51.780 --> 00:33:56.700 Like, what, what is some of that long-term creative aspect look like? 00:33:56.820 --> 00:33:59.740 Are you, if you're going to get back into a more weekly rhythm? 00:34:00.260 --> 00:34:01.020 Yeah, that's great. 00:34:01.060 --> 00:34:01.740 That's a great question. 00:34:02.460 --> 00:34:04.360 So I don't know that I have a perfect answer for that. 00:34:04.420 --> 00:34:06.480 So I'm going to pitch you the questions that we're asking. 00:34:06.580 --> 00:34:10.900 You guys might even have an answer for it before we do, you know, but I would say this, 00:34:10.900 --> 00:34:15.080 the questions we're asking right now is right now we've been, we've been put in a place 00:34:15.080 --> 00:34:17.660 where we're prioritizing digital over physical first. 00:34:18.260 --> 00:34:22.300 So now my question goes, we've always asked the question, how does physical inform what 00:34:22.300 --> 00:34:22.920 we do in digital? 00:34:23.140 --> 00:34:24.440 We're, we're switching it. 00:34:24.840 --> 00:34:27.380 We're going, we have big screens. 00:34:27.520 --> 00:34:28.680 Most churches have a projector. 00:34:29.120 --> 00:34:32.400 You know, if you have the money, you have an led wall one day, right? 00:34:32.420 --> 00:34:35.700 Like, so we're going, people are sitting in front of screens anyway. 00:34:36.160 --> 00:34:41.700 So I'm asking the question right now, how does our digital approach inform what we would do 00:34:41.700 --> 00:34:42.040 live? 00:34:42.160 --> 00:34:44.840 I don't think we're saying we wouldn't do music, but I would say, what does a message 00:34:44.840 --> 00:34:45.460 look like? 00:34:45.780 --> 00:34:49.460 We're also asking the question, how can I leverage the phone that's in your pocket in 00:34:49.460 --> 00:34:52.660 an interactive way to interact in a live setting? 00:34:52.700 --> 00:34:56.160 So the one thing that you miss when you're live is the comment section on Facebook or the 00:34:56.160 --> 00:34:59.500 comments, you know, on a zoom call, like, which is where a lot of communities happening 00:34:59.500 --> 00:35:00.020 in real time. 00:35:00.200 --> 00:35:05.120 Also, I acknowledge the communicator, this generation is fact checking me as I'm speaking. 00:35:05.340 --> 00:35:05.740 You know what I mean? 00:35:05.760 --> 00:35:09.180 Like they're doing three tasks on their phone as they're hearing me present live. 00:35:09.480 --> 00:35:11.880 So we're going, if that's the case, let me just tell you where to go. 00:35:12.020 --> 00:35:14.500 Like, this is one of the things we're talking about live is going as I'm speaking. 00:35:14.600 --> 00:35:17.760 How great would it be if there's a pop-up on the screen that you're watching that says, 00:35:18.080 --> 00:35:23.420 hey, for more information about, check out, I don't want to be, I don't want to assume 00:35:23.420 --> 00:35:25.000 that people aren't already doing that as I go. 00:35:25.580 --> 00:35:29.380 And I'll also say it gives us so much, I think it gives us so much more credibility 00:35:29.380 --> 00:35:33.140 if we can point to people who both agree with us, now this is kind of out there a little 00:35:33.140 --> 00:35:34.620 bit, and disagree with us. 00:35:35.160 --> 00:35:40.280 If I can point, if I can, when I can reference a person who is secular thinking, this may be 00:35:40.280 --> 00:35:40.820 different than me. 00:35:40.900 --> 00:35:45.960 And then while somebody's fact checking that, be also talking about why I think this perspective 00:35:45.960 --> 00:35:46.480 is right. 00:35:47.080 --> 00:35:48.840 I don't think we lose influence there. 00:35:48.900 --> 00:35:51.740 I think we only gain influence because they're going to go look at it anywhere they already 00:35:51.740 --> 00:35:52.240 are, right? 00:35:52.600 --> 00:35:56.900 And so for us, we're trying to say, how do we make that an interactive experience live versus 00:35:56.900 --> 00:35:58.720 a sit and listen to a lecture? 00:35:59.300 --> 00:36:04.920 Can the narrative approach to a message work in a live space? 00:36:05.040 --> 00:36:07.420 And if that's true, this is what I really believe. 00:36:07.480 --> 00:36:09.340 And we'll see, again, how it all works out. 00:36:09.420 --> 00:36:11.100 And we may not even be the ones who figure it out. 00:36:11.160 --> 00:36:12.100 There'll probably be other people too. 00:36:12.900 --> 00:36:16.760 But if that works, how much more scalable is that kind of environment? 00:36:17.440 --> 00:36:22.520 If it's interactive, a lot of it's not just like live stream video based, but like more 00:36:22.520 --> 00:36:26.220 narrative video based, like what does that look like five years from now, 10 years from 00:36:26.220 --> 00:36:26.480 now? 00:36:26.820 --> 00:36:33.100 And is that more natively how teens, 20s, 30 somethings are experiencing the world in a 00:36:33.100 --> 00:36:33.260 way? 00:36:33.740 --> 00:36:36.360 So again, we don't have answers for that, but I would say those are questions that we're 00:36:36.360 --> 00:36:36.720 asking. 00:36:36.720 --> 00:36:41.700 I think no matter what, as much as we can, and as long as we have the margin and team 00:36:41.700 --> 00:36:46.560 and dollars, we're going to try to have a separate wing of YouTube-esque kind of content. 00:36:47.100 --> 00:36:50.480 The frequency, we don't know yet, but we're trying to figure that out and then figure 00:36:50.480 --> 00:36:52.000 out how does that make its way into a physical. 00:36:52.640 --> 00:36:57.920 I love that you're blurring the line between that thinking digital first and how can that 00:36:57.920 --> 00:37:03.820 scalable digital first content, how can that support what happens in the physical space? 00:37:03.820 --> 00:37:10.420 We were doing video teaching on multi-site campuses across the country mere months ago. 00:37:10.840 --> 00:37:16.720 And so even blurring that more with as creative and as engaging as what you're doing with that 00:37:16.720 --> 00:37:18.060 content online. 00:37:18.560 --> 00:37:23.160 When it was funny, one of the first services, you know, you sent me or that you did, or one 00:37:23.160 --> 00:37:26.580 of the first services that I saw was giving you some feedback, you know, on and thoughts 00:37:26.580 --> 00:37:30.700 and just even floored, you know, even at some of the early workers as you were coming out. 00:37:30.780 --> 00:37:35.840 But I remember one of the content, one of the things that I just kept beating on is you've 00:37:35.840 --> 00:37:38.020 got all this creativity that you're doing online. 00:37:38.680 --> 00:37:40.620 How are you going to represent this in physical space? 00:37:40.680 --> 00:37:42.200 You're doing all these great cuts. 00:37:42.460 --> 00:37:45.880 How does that impact what you're going to do in your physical building? 00:37:46.020 --> 00:37:48.640 Are you going to do the backing track in the physical building? 00:37:48.680 --> 00:37:54.060 Because even then I was like, okay, I'm thinking, I'm thinking physical first instead of, okay, 00:37:54.060 --> 00:37:59.660 let me think digital first and then allow that to resource the physical piece. 00:38:00.180 --> 00:38:03.360 There are, and I'll just give you the brass tacks on that. 00:38:03.740 --> 00:38:07.500 There's a handful of churches that are talking serious about that. 00:38:08.540 --> 00:38:16.900 I don't know of many churches that are actually executing on it because there's the, I've got 00:38:16.900 --> 00:38:18.180 a multi-million dollar building. 00:38:18.640 --> 00:38:20.220 That's where all the value is. 00:38:20.560 --> 00:38:29.100 I've got to think physical first and digital is becoming that, you know, and so it's an interesting 00:38:29.100 --> 00:38:36.240 exercise where, and actually I look towards planters like you and this next generation that doesn't 00:38:36.240 --> 00:38:42.120 have, once again, the years of baggage, the previous assumptions of what church is from 00:38:42.120 --> 00:38:48.760 attenders and just being able to really work at it with a clean slate to really define what 00:38:48.760 --> 00:38:50.560 this next level of church is. 00:38:50.740 --> 00:38:54.360 If we, like you're suggesting, continue to think digital first. 00:38:54.580 --> 00:38:55.840 I mean, I love this. 00:38:55.960 --> 00:38:56.080 That's cool. 00:38:56.500 --> 00:39:00.700 The one person we're looking at in the secular world, I don't know if you're familiar with 00:39:00.700 --> 00:39:02.640 Hasan Minhaj on Netflix. 00:39:03.060 --> 00:39:04.540 Love Hasan Minhaj, man. 00:39:04.600 --> 00:39:04.920 You love it. 00:39:04.920 --> 00:39:05.160 Absolutely. 00:39:05.340 --> 00:39:05.700 You love it. 00:39:05.740 --> 00:39:05.880 Yeah. 00:39:06.120 --> 00:39:11.120 So it raises the question, how many people do you have to have in the room to make it 00:39:11.120 --> 00:39:11.460 interesting? 00:39:12.280 --> 00:39:15.100 And what is the graphics package and live component looks like? 00:39:16.380 --> 00:39:18.860 Now, I don't, I'm not recommending it for content. 00:39:19.120 --> 00:39:22.860 He certainly says words that you don't want your four-year-old in the room to hear, but I 00:39:22.860 --> 00:39:29.000 would say in terms of a communicator and humor and style and what could be replicatable across 00:39:29.000 --> 00:39:29.300 the way. 00:39:29.380 --> 00:39:30.580 That's one thing that we're looking at. 00:39:30.960 --> 00:39:31.160 Yeah. 00:39:31.280 --> 00:39:35.600 And that kind of style, you know, and once again, you talk about like allowing people to 00:39:35.600 --> 00:39:39.500 fact check and this kind of thing has been something that he's been comfortable with from 00:39:39.500 --> 00:39:39.960 the get-go. 00:39:40.060 --> 00:39:46.240 Like he's understood conversing with his generation, both through screens, but also through social 00:39:46.240 --> 00:39:48.200 media and kind of continuing a conversation. 00:39:48.440 --> 00:39:52.540 And I think even though he just recently got canceled by Netflix because Netflix is trying 00:39:52.540 --> 00:39:56.380 to shift towards a different direction, that had nothing to do with the popularity of his 00:39:56.380 --> 00:39:59.680 content so much as, oh man, his content was really good. 00:39:59.720 --> 00:40:03.080 And even his mindset was great in terms of how he was delivering it. 00:40:03.260 --> 00:40:07.380 And especially like you just talked about the difficulty of doing comedy through screens. 00:40:08.100 --> 00:40:08.500 Right. 00:40:09.060 --> 00:40:12.760 He was delivering it in such a way that he went from the live audience that got scrapped 00:40:12.760 --> 00:40:13.280 because of COVID. 00:40:13.440 --> 00:40:18.040 And now he was still able to punch the jokes, provide the content and do it in such a way 00:40:18.040 --> 00:40:23.420 where it was, oh man, but if you don't believe me, here are two or three links that you can 00:40:23.420 --> 00:40:24.840 go back and check me on. 00:40:24.840 --> 00:40:24.980 Right. 00:40:25.740 --> 00:40:28.220 Oh, yes, absolutely. 00:40:28.760 --> 00:40:33.220 And it makes you also think about on the hiring side of things, for those of us who are creative 00:40:33.220 --> 00:40:37.920 content writers, you look at a guy like Asam Minaj who has however many researchers, however 00:40:37.920 --> 00:40:43.820 many content writers, and there is a lot of content you have to produce, but going, who is a comedian 00:40:43.820 --> 00:40:48.080 that you know that could look at your talk and say, here's four jokes to make that better? 00:40:48.540 --> 00:40:48.680 Right. 00:40:48.840 --> 00:40:52.920 We don't think about that until we have to, but I think we're in an age where we have to 00:40:52.920 --> 00:40:57.540 think about how do you build a communication team to make that content punch? 00:40:57.560 --> 00:40:59.900 Especially for those of us who, again, I'm in my thirties. 00:40:59.940 --> 00:41:01.160 I didn't natively grow up with YouTube. 00:41:01.380 --> 00:41:02.960 I grew up with a razor foam, you know? 00:41:03.000 --> 00:41:06.100 So I mean, like, there's a little bit of like, how do we, how do we view that world? 00:41:06.140 --> 00:41:07.900 Because this is what I keep coming back to. 00:41:08.420 --> 00:41:15.440 There is an 18 year old somewhere who has less time than I do and has less money to put 00:41:15.440 --> 00:41:16.100 towards something. 00:41:16.100 --> 00:41:18.060 And they're getting millions of views on YouTube. 00:41:18.260 --> 00:41:19.280 How are they doing that? 00:41:19.340 --> 00:41:20.460 There's a way to do it. 00:41:20.900 --> 00:41:24.900 And I think the local church and specifically communicators have to figure out how to do that. 00:41:25.300 --> 00:41:30.120 There is so much truth right there coming. 00:41:30.240 --> 00:41:30.780 Oh my gosh. 00:41:30.820 --> 00:41:36.900 Coming from a guy with a live production background and, and, you know, and I'll walk into churches 00:41:36.900 --> 00:41:41.540 and they're like, I had a church tell me, yeah, we're in the middle of dropping like six, multiple 00:41:41.540 --> 00:41:44.880 six figures on, on building out a production studio. 00:41:45.240 --> 00:41:46.900 And I'm like, that's nice. 00:41:47.260 --> 00:41:48.240 What can you do now? 00:41:48.560 --> 00:41:52.620 Like, don't, don't wait three or four months to, to write the big check. 00:41:52.660 --> 00:41:54.820 You got what you need right now. 00:41:55.260 --> 00:41:59.560 And, and, and, and starting to, you know, fire those BBs before bullets and the bullets 00:41:59.560 --> 00:42:03.160 before a cannonballs, you know, that, that is, that is so true. 00:42:03.160 --> 00:42:07.660 You know, even in this COVID season, experiment, test the waters before you, you write that 00:42:07.660 --> 00:42:08.280 big check. 00:42:08.800 --> 00:42:12.040 Um, sometimes the thing that you think you want to do when you actually do it, you're 00:42:12.040 --> 00:42:12.840 like, Hey, you know what? 00:42:12.860 --> 00:42:13.760 I don't want to do this. 00:42:13.820 --> 00:42:18.740 And then you're, you know, $200,000 invested into something that you don't want to do. 00:42:18.960 --> 00:42:21.940 So there's a lot of wisdom towards that. 00:42:22.160 --> 00:42:24.140 Hey, um, let me pivot a little bit here. 00:42:24.400 --> 00:42:30.240 Uh, another thing that, that you're working on, uh, or that you've been able to take advantage 00:42:30.240 --> 00:42:34.600 of is like, you're not even, do you even have a worship guy at this point? 00:42:34.600 --> 00:42:39.540 Because every time I see the services, like it's, you're, you're outsourcing, you, you're, 00:42:39.540 --> 00:42:44.800 you're bringing in a friend from somewhere or like, you know, Austin stone worship, you 00:42:44.800 --> 00:42:46.600 know, home of like Chris Tomlin. 00:42:46.800 --> 00:42:48.380 I, you were, you were showing that video. 00:42:48.380 --> 00:42:55.380 So like, what is, what's like the, the, um, what, what's the role of, of worship, musical 00:42:55.380 --> 00:42:55.800 worship? 00:42:55.940 --> 00:42:56.960 What are you thinking? 00:42:56.960 --> 00:42:58.700 Short-term, long-term what's, what's the plan? 00:42:59.120 --> 00:42:59.880 Oh, that's a great question. 00:42:59.920 --> 00:43:02.880 It's one of my favorite things to talk about too, because we stumbled into this and it's 00:43:02.880 --> 00:43:03.740 been one of the best things. 00:43:03.740 --> 00:43:08.220 So, um, I was at actually Stadia CPAC, which I loved. 00:43:08.220 --> 00:43:11.260 And I met a worship leader there and he shows me his phone, but I was like, yeah, we did 00:43:11.260 --> 00:43:14.780 this little video and it had like 15,000 views and it's them in their living room and their 00:43:14.780 --> 00:43:16.280 recording quality is fantastic. 00:43:16.680 --> 00:43:18.460 And, but it's built for YouTube. 00:43:18.740 --> 00:43:22.960 It's, it's a worship music that was built for YouTube, not just streamed from a big stage. 00:43:23.460 --> 00:43:28.620 And it got me thinking, I can't afford, you know, I mean, I guess we don't have a worship 00:43:28.620 --> 00:43:28.960 leader. 00:43:29.220 --> 00:43:31.140 You know, we don't have somebody doing music. 00:43:31.140 --> 00:43:35.920 We're new to Columbus, you know, we're still gathering people, but we wanted to have something 00:43:35.920 --> 00:43:40.360 that felt artistic and as transcendent as we can make it in the service specifically around 00:43:40.360 --> 00:43:40.640 worship. 00:43:41.000 --> 00:43:43.980 And so I asked him at our first service, I said, Hey, would you mind? 00:43:44.080 --> 00:43:48.460 I mean, it'll give you some exposure, not a ton, but it'll give you some exposure, you 00:43:48.460 --> 00:43:50.760 know, and then it'll help us to have some quality music. 00:43:51.160 --> 00:43:52.240 Would you let us use it for free? 00:43:52.300 --> 00:43:53.200 And he said, yes. 00:43:53.240 --> 00:43:55.440 And once he said yes, I was like, okay, who else could we ask? 00:43:55.540 --> 00:43:59.800 And so we just started, we would, now what we do is we find the song that we want. 00:44:00.060 --> 00:44:01.740 We find someone on YouTube. 00:44:01.960 --> 00:44:06.220 Typically it's, it's a person who's getting, you know, between 5,000 and 15,000 views. 00:44:06.460 --> 00:44:10.340 Generally after that, they're probably pretty big, you know, but around 5 to 15,000, sometimes 00:44:10.340 --> 00:44:10.840 a little bit more. 00:44:11.300 --> 00:44:12.160 A lot of these are churches. 00:44:13.160 --> 00:44:16.060 And we say, Hey, like, we're going to give you all the credit. 00:44:16.060 --> 00:44:20.200 So like when we talk about Austin Stone, we put there in the comments, go check out, follow 00:44:20.200 --> 00:44:21.000 their YouTube page. 00:44:21.060 --> 00:44:21.780 Here's where you can find it. 00:44:21.780 --> 00:44:22.820 Here's the specific singers. 00:44:22.940 --> 00:44:26.800 I hear the people that are doing it and then we say, Hey, can we take it? 00:44:26.880 --> 00:44:27.900 Like, we'll skin it out. 00:44:27.980 --> 00:44:31.940 Like we'll put like a background behind the video and make it, you know, still nouveau style, 00:44:32.060 --> 00:44:34.220 but, but use their, their stuff. 00:44:34.220 --> 00:44:36.280 And honestly, no one has told me no yet. 00:44:36.600 --> 00:44:38.440 No, no church has told me no, no individual. 00:44:39.100 --> 00:44:40.820 It feels like in some ways a win-win. 00:44:40.920 --> 00:44:43.940 We're not a massive church where they're getting so much exposure, but they get a little bit, 00:44:44.020 --> 00:44:49.360 you know, they'll pick up some followers and, and we get great worship designed for the 00:44:49.360 --> 00:44:50.900 screen, which is a different thing. 00:44:50.960 --> 00:44:52.920 Like it is a different feel when you do it that way. 00:44:53.000 --> 00:44:56.140 And so I'll just kind of tell you, we, Austin Stone was phenomenal. 00:44:56.320 --> 00:44:57.160 They have amazing stuff. 00:44:57.300 --> 00:44:59.780 Garden MSC, they're out in California. 00:44:59.960 --> 00:45:00.720 They let us use one. 00:45:00.800 --> 00:45:01.920 I mean, incredible quality. 00:45:02.020 --> 00:45:02.740 These are both churches. 00:45:03.260 --> 00:45:05.680 One of my favorites has actually been a church in New York city. 00:45:06.400 --> 00:45:08.000 And it's called Hope Church. 00:45:08.620 --> 00:45:10.440 A friend, Drew's pastor out there. 00:45:10.820 --> 00:45:15.520 I mean, these are three people, I would guess in their early twenties and studio apartments 00:45:15.520 --> 00:45:18.060 in New York, but they're, I mean, the quality is phenomenal, you know? 00:45:18.460 --> 00:45:19.720 And again, it's built for the screen. 00:45:19.820 --> 00:45:20.380 So that's what we do. 00:45:20.440 --> 00:45:21.920 We just ask people if we can use it. 00:45:22.580 --> 00:45:23.840 Again, people have said yes. 00:45:23.840 --> 00:45:28.880 And, and then we give them, you know, as much credit as we can possibly put out there and 00:45:28.880 --> 00:45:29.960 do it that way. 00:45:30.080 --> 00:45:30.800 So, yeah. 00:45:31.680 --> 00:45:37.820 That's an, and I just, nobody has ever said no, like that is, is, is intriguing to me. 00:45:37.820 --> 00:45:41.640 And so, but I guess it's, you know, cause I would try to do that where I would try to 00:45:41.640 --> 00:45:45.080 get licensed for a movie clip or, you know, a TV show or something. 00:45:45.080 --> 00:45:49.220 And like those people that they're never calling you back, but I guess the YouTubers within 00:45:49.220 --> 00:45:52.360 that community, they're already within the Christian community because it's worship music. 00:45:52.740 --> 00:45:54.240 It's, that's, that's fascinating. 00:45:54.340 --> 00:45:58.700 They've been able to like engage more and follow up and are willing to do that. 00:45:59.040 --> 00:46:00.700 And see, oh man, I would say this too. 00:46:00.800 --> 00:46:05.800 And again, I, the open source concept, the open handedness of these churches, and hopefully 00:46:05.800 --> 00:46:11.800 for all of us, it, it, when we come to the digital space, it really is an opportunity for 00:46:11.800 --> 00:46:14.260 us to give everything away to each other to make it better. 00:46:14.620 --> 00:46:17.860 And so again, like you said, there are so many of these churches that'll do that in YouTubers, 00:46:18.060 --> 00:46:21.640 but hopefully we all do like our, our, our, we can give away the little things that we 00:46:21.640 --> 00:46:23.700 have and hopefully we are doing that. 00:46:23.840 --> 00:46:24.420 So, yeah. 00:46:24.920 --> 00:46:25.160 Yeah. 00:46:25.260 --> 00:46:26.420 I'm glad you, but you're right. 00:46:26.460 --> 00:46:27.340 It's a great opportunity. 00:46:27.340 --> 00:46:33.820 You know, even post 2020, as we're redefining what churches look like, cause COVID, you know, 00:46:33.820 --> 00:46:37.860 maybe there's an opportunity for some of these bigger churches to start to supply some of 00:46:37.860 --> 00:46:42.780 these resources, maybe not at a network level or maybe at a network level, but start to open 00:46:42.780 --> 00:46:48.360 up open handedness in the season to, to provide resources for churches that are starting out 00:46:48.360 --> 00:46:53.300 or for churches that are, that are struggling, maybe having to go back from, you know, as 00:46:53.300 --> 00:46:56.640 churches are shutting down before they're pulling the plug, maybe they're going back to digital 00:46:56.640 --> 00:46:58.200 because they've lost that school. 00:46:58.440 --> 00:47:00.380 They've lost that set up, tear down venue. 00:47:00.600 --> 00:47:05.920 And so they're needing to fall back on, on churches helping by providing worship content 00:47:05.920 --> 00:47:09.960 and things like that, that honestly, like that's the hard part of an online service. 00:47:09.960 --> 00:47:14.680 I believe to kind of assemble, uh, on the teaching there's prep time, but at least in the technical 00:47:14.680 --> 00:47:19.280 aspects to really make it screen first viable, that's difficult to do. 00:47:19.280 --> 00:47:22.800 And so like Austin stone, I had a lot of respect. 00:47:22.800 --> 00:47:27.040 I used to work in Austin at another church, Austin Ridge, which was confused all the time 00:47:27.040 --> 00:47:27.740 for Austin stone. 00:47:28.040 --> 00:47:30.160 So I already had a lot of respect for those guys. 00:47:30.220 --> 00:47:34.680 Uh, and just even the fact that they just did that, um, when I, when I saw their little 00:47:34.680 --> 00:47:38.140 watermark pop up on the video, I was like, Hey, I know those guys. 00:47:38.220 --> 00:47:39.240 That's, that's awesome. 00:47:39.340 --> 00:47:41.420 I love that they did that for you. 00:47:41.860 --> 00:47:46.820 Um, well, Hey, you know, even maybe just as, as we're kind of wrapping up here and, and, 00:47:46.820 --> 00:47:51.660 and, and transitioning, um, like what does it look like for you? 00:47:51.660 --> 00:47:56.020 So you're doing online, when are you meeting physically? 00:47:56.260 --> 00:48:01.700 Like, do you have a plan at this point of, of what exactly that physical engagement is, 00:48:01.760 --> 00:48:05.620 how you're going to kind of balance the tension between physical and digital? 00:48:06.380 --> 00:48:07.340 Yeah, that's great. 00:48:07.400 --> 00:48:08.920 You know, and we're, again, we're so new. 00:48:09.000 --> 00:48:10.780 Our launch date is September of 2021. 00:48:11.120 --> 00:48:15.060 That's when we'd go weekly, uh, like in a physical location, you know, we're actually 00:48:15.060 --> 00:48:19.600 looking right now at mid-October, you know, COVID pending, you know, uh, and trying to find 00:48:19.600 --> 00:48:19.980 a venue. 00:48:19.980 --> 00:48:24.160 I think our approach right now, um, and other churches have done this too, is we would do 00:48:24.160 --> 00:48:27.240 like gathering, we would hang out, we would spend some time together and then it would 00:48:27.240 --> 00:48:31.740 be a teaching, but a lot of it's like working to connect with one another, gather in person 00:48:31.740 --> 00:48:36.280 as many of these people that have engaged with us digitally, um, you know, and, and start 00:48:36.280 --> 00:48:36.860 doing that. 00:48:36.940 --> 00:48:40.660 I think as we progress to like the September launch, again, there's a lot of question marks 00:48:40.660 --> 00:48:44.180 that we have around coronavirus and how we navigate that and what our venues look like. 00:48:44.200 --> 00:48:47.540 And for a lot of church planners, it'd be difficult to get school or government buildings 00:48:47.540 --> 00:48:48.360 in general right now. 00:48:48.920 --> 00:48:49.960 Um, so how do you do that? 00:48:50.020 --> 00:48:53.080 I think the thing that we keep wrestling with, as I said earlier, is how do we make digital 00:48:53.080 --> 00:48:56.320 migrate into what we're doing in a physical location? 00:48:56.320 --> 00:48:57.400 We feel like we can do that. 00:48:57.520 --> 00:49:00.440 We can scale it multiple times and that's what we're hoping to try to do. 00:49:01.400 --> 00:49:04.560 Um, but, um, and then, yeah, and then trying to figure out like, how do we make those 00:49:04.560 --> 00:49:05.580 two worlds collide? 00:49:05.680 --> 00:49:08.700 So we're, we're asking the question anytime that I'm up in front of people, even in a 00:49:08.700 --> 00:49:13.660 physical location, how do we capture that content in a way where we can build out more digital 00:49:13.660 --> 00:49:14.540 content with it? 00:49:14.540 --> 00:49:17.620 We don't want to waste any time that we do speaking that way. 00:49:17.980 --> 00:49:21.560 Uh, and the great thing is, and you guys know this too, the equipment now to be able to do 00:49:21.560 --> 00:49:23.300 that is so much cheaper than it used to be. 00:49:23.340 --> 00:49:28.460 We can get a cinema camera, black magic thing for, I mean, we're all in it, like maybe $2,000 00:49:28.460 --> 00:49:32.780 for a camera, maybe a little bit more and have a couple of those going with the right backdrop. 00:49:32.780 --> 00:49:35.320 Like we can take that content and morph it. 00:49:35.320 --> 00:49:39.020 The other thing that we've also kind of dreamed about as we think about physical locations, 00:49:39.020 --> 00:49:43.500 how do we pre-capture some content in the same room and then try to like morph that into 00:49:43.500 --> 00:49:44.780 digital content as well. 00:49:44.840 --> 00:49:46.440 So we're hoping we can merge those two spaces. 00:49:46.820 --> 00:49:50.060 We definitely do want to be a physical location and on digital. 00:49:50.720 --> 00:49:55.200 I think what we're discovering is that those two worlds hopefully will merge, uh, or in 00:49:55.200 --> 00:49:57.840 mess in some messy sort of format some way. 00:49:58.300 --> 00:50:02.800 Um, and then we also are operating off the assumption that the vast majority of people who will connect 00:50:02.800 --> 00:50:08.780 with us in the beginning will connect with us digitally and likely in small chunks of content 00:50:08.780 --> 00:50:09.860 that we put out first. 00:50:10.100 --> 00:50:11.940 And so we're putting a lot of our efforts there. 00:50:12.220 --> 00:50:14.840 So that was a long answer to your question, but that's, that's what we're attempting. 00:50:15.280 --> 00:50:16.700 So loved every second of it. 00:50:16.720 --> 00:50:20.700 I think it's a great strategy and looking forward to seeing how it gets implemented. 00:50:20.720 --> 00:50:24.520 executed and what the results are up there in, in Columbus area. 00:50:25.060 --> 00:50:29.440 So, uh, Ray, as, as my dog jumps back into the frame, she's been great. 00:50:29.980 --> 00:50:32.000 Um, I don't want to hear from puppy Ray. 00:50:32.080 --> 00:50:35.340 I want to hear from Ray Ray Ray's we're landing the plane in any thoughts on your side? 00:50:35.700 --> 00:50:40.020 Yeah, Patrick, I mean, you, you and your team, and I, and I love the humility that you're 00:50:40.020 --> 00:50:44.300 giving so much credit to your team as far as, you know, your name names and some of the 00:50:44.300 --> 00:50:47.140 folks that are, that are obviously kind of directing what you guys are doing. 00:50:47.640 --> 00:50:52.020 You guys have not just captured my attention, but I can imagine, you know, the attention 00:50:52.020 --> 00:50:53.100 of many people that are there. 00:50:53.180 --> 00:50:58.000 And the fact that you are inclusive and inviting them into the conversation to help create some 00:50:58.000 --> 00:51:01.560 of the content that's helping shape and mold the community that you guys are trying to build 00:51:01.560 --> 00:51:03.480 is huge to me. 00:51:03.740 --> 00:51:05.440 I'll be praying for all the success in the world. 00:51:05.500 --> 00:51:11.100 And I'm going to be keeping an eye on Columbus, Ohio, a community that has broken my heart since 00:51:11.100 --> 00:51:16.380 they stole a national title for my Miami hurricanes like 19 years ago. 00:51:16.540 --> 00:51:21.820 It's, it's still burning inside, but let me tell you now, now I've got a reason to root 00:51:21.820 --> 00:51:25.800 for Ohio and I'm so excited for what God's doing in you, man. 00:51:25.800 --> 00:51:26.400 I think it's wonderful. 00:51:27.320 --> 00:51:29.400 Even the Buckeyes need Jesus, man. 00:51:31.220 --> 00:51:32.920 That's, that's, that's awesome. 00:51:33.580 --> 00:51:37.540 What way to like rip that bandaid off, man, that, that, that hurts the heart right there. 00:51:37.780 --> 00:51:40.080 So some wounds have never healed, you know, that's great. 00:51:43.020 --> 00:51:43.660 That's funny. 00:51:43.860 --> 00:51:44.180 Awesome. 00:51:44.440 --> 00:51:44.920 Hey, yeah. 00:51:44.920 --> 00:51:48.040 So Patrick, as, as we're landing the plane here and any closing thoughts on your side? 00:51:48.800 --> 00:51:49.740 You know what? 00:51:50.060 --> 00:51:50.920 I don't think so. 00:51:50.920 --> 00:51:54.280 I think, you know, I'm very passionate about communicators and speakers, obviously. 00:51:54.380 --> 00:51:55.180 I'm sure you've heard that. 00:51:55.280 --> 00:51:59.400 And I think I would say to anybody who's listening, whether you're in your twenties or you're in 00:51:59.400 --> 00:52:05.500 your sixties, where we are right now, it is a different, is a learning curve and it's easy to 00:52:05.500 --> 00:52:09.400 feel discouraged and try to navigate through how do you do it well and what does that look 00:52:09.400 --> 00:52:09.680 like? 00:52:09.720 --> 00:52:12.000 But I would just say, you are learning a new skill. 00:52:12.160 --> 00:52:12.820 It's okay. 00:52:13.000 --> 00:52:16.080 But just make sure you don't just, I would encourage you all the time. 00:52:16.160 --> 00:52:18.560 Communicators, don't just fall back into the way we've always done it. 00:52:18.660 --> 00:52:19.620 The world has changed. 00:52:20.220 --> 00:52:23.360 The way we communicate is changing if it not already has. 00:52:23.880 --> 00:52:26.700 And let's just be the best students of that that we can possibly be. 00:52:26.800 --> 00:52:30.960 And then lastly, I would say to you, Jeff, thank you for all of the things that you're 00:52:30.960 --> 00:52:31.760 doing a resource. 00:52:31.760 --> 00:52:35.840 We have been a recipient of the content that you've put out and we are better for it. 00:52:35.920 --> 00:52:38.960 And so I just wanted to say thank you for all that you're doing here, your podcasts and 00:52:38.960 --> 00:52:42.220 blogs and your text messages and the feedback that you've given us. 00:52:42.320 --> 00:52:45.340 We're just so grateful for you and all that you're doing. 00:52:45.420 --> 00:52:48.540 If you're listening to this, you need to be listening to this podcast and watching this 00:52:48.540 --> 00:52:49.180 content a lot. 00:52:49.260 --> 00:52:50.300 It's super helpful for us. 00:52:50.380 --> 00:52:51.820 So thank you, Jeff, for what you're doing. 00:52:52.400 --> 00:52:52.660 Awesome. 00:52:52.760 --> 00:52:52.880 Yeah. 00:52:52.960 --> 00:52:54.260 Love, love every second of it. 00:52:54.280 --> 00:52:57.280 Even when my dog barks in the middle of a podcast, apologize for that. 00:52:57.660 --> 00:53:02.640 Um, yeah, this, this is the, this is why when your kids are like, daddy, I want a puppy. 00:53:02.660 --> 00:53:04.200 And I'm like, no, let's get an older dog. 00:53:04.420 --> 00:53:07.580 This is why, and you work at home while they go to school. 00:53:07.580 --> 00:53:10.960 And while your wife works, this is why you fight. 00:53:11.100 --> 00:53:15.680 You don't give in, you fight because this dog has bitten me. 00:53:15.860 --> 00:53:20.340 This four month old dog has bitten me at least 300 times in this podcast. 00:53:20.740 --> 00:53:21.880 Um, my gosh. 00:53:21.960 --> 00:53:22.180 Okay. 00:53:22.460 --> 00:53:26.900 Hey, listen, Patrick, I, I am always, it's always fun to talk with you. 00:53:26.960 --> 00:53:27.280 It was funny. 00:53:27.360 --> 00:53:32.680 I remember when we sat down across from each other at that CPAC, uh, with Stadia, whatever 00:53:32.680 --> 00:53:35.000 city, I don't even, I don't even remember where we were, man. 00:53:35.140 --> 00:53:40.520 Uh, whatever, what was California, California somewhere, right city. 00:53:40.580 --> 00:53:40.760 Yeah. 00:53:40.780 --> 00:53:42.120 We're over, we're over at those guys. 00:53:42.440 --> 00:53:46.140 And just, you know, we sat across each other at the table and just immediately was like, 00:53:46.180 --> 00:53:47.040 man, this guy's smart. 00:53:47.320 --> 00:53:50.420 This guy's asking the right questions and heading down the right path. 00:53:50.420 --> 00:53:54.760 And so, man, I'm excited to see how the church has developed and, and, and the road that you're 00:53:54.760 --> 00:53:55.080 on. 00:53:55.420 --> 00:54:01.260 Um, we'll continue to pray that God's doing great things, uh, through Nuvo, um, as you're 00:54:01.260 --> 00:54:05.140 moving from that digital to physical and, and, uh, and growing in that way. 00:54:05.540 --> 00:54:07.580 So, and, and once again, man, thanks for jumping on here. 00:54:07.640 --> 00:54:09.320 The, the services, everything's awesome. 00:54:09.700 --> 00:54:10.560 We didn't say it. 00:54:10.600 --> 00:54:14.420 Maybe I said it up front, but, uh, there's links in the show notes to like examples of the 00:54:14.420 --> 00:54:15.240 services and things. 00:54:15.240 --> 00:54:20.100 And so y'all check out some of these services, uh, don't carbon copy it, but find ways to 00:54:20.100 --> 00:54:24.440 maybe take some of these lessons, uh, and apply it to your churches where, where they 00:54:24.440 --> 00:54:24.680 are. 00:54:24.900 --> 00:54:31.260 Uh, and so for Patrick, for Ray, for the other Ray, my dog, who's currently biting me for 00:54:31.260 --> 00:54:32.480 the fifth hundredth time. 00:54:32.600 --> 00:54:34.320 Uh, this is Jeff with the church digital. 00:54:34.460 --> 00:54:35.780 Thanks for joining us here in the podcast. 00:54:35.780 --> 00:54:37.600 And we'll see you next time here on the show. 00:54:37.700 --> 00:54:38.180 Y'all have a good day.